Brilliant, Actionable Thinking From A leading Advertising Agency Search Consultant
I had the great pleasure of working with Michael Keeshan who was President, COO of Saatchi & Saatchi Advertising New York, global Cheif Strategic Officer of Saatchi and managing director of the agency search firm MagikBox. MagikBox managed Fortune 50 agency searches. um, like AT&T and Novartis.
Michael was always the smartest and funniest guy in the room.
I did this interview in 2006. It covers how advertising, digital, PR agencies, you name it, should manage their business development process and pitches and presentations.
Why 2006? I got into podcasting rather early. here are a couple more rather instructive interviews from 2006.
Podcast genius Rob Walch - Now senior exec at Libsyn, a leading podcast company. There are two interviews in this series.
ADWEEK Editor Kathy Taylor on the future of digital marketing - There are two interviews in this series.