How To Build A More Profitable Advertising & Digital Agency. | EP: 34 Artwork

Advertising Stories

Peter Levitan’s Advertising Stories delivers unvarnished, funny, even battle sagas from glib advertising agency creative directors, account managers, media geniuses, and even big brand client marketers. We’ll talk about creating ads; trying to sell them; not selling them; making the logo bigger; my dad likes his idea better; how I lost that account; how I got that ad job; plus ad agency expense account hijinks across six continents. Peter’s friends are a globe’s worth of glib, over-educated storytellers that have delivered really important cultural messages like, “Taste The Rainbow”, “What’s In Your Wallet”, “Where’s The Beef” and Uzbekistan Airlines' comforting, “Good Luck.” Join Advertising Stories every week for an off-the-rails conversation with the advertising and marketing world’s experts.

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Advertising Stories

How To Build A More Profitable Advertising & Digital Agency. | EP: 34

October 06, 2020 • Peter Levitan • Season 1 • Episode 34

0:00 | 42:34

Michael Farmer... The Man Who Drives Advertising Agency Profitability

Want to make more bucks and smile lots running a really smart advertising or digital agency? You know what I am talkin about. WPP's founder Sir Martin Sorrell knows.

Michael is the man that wrote the book: "Madison Avenue Manslaughter: An inside view of fee-cutting clients, profit-hungry owners and declining ad agencies."

Plus... "Farmer & Company is the acknowledged expert on Scope of Work (SOW) management problems and other strategic issues that affect agency creative and financial performance."

Madison Avenue Manslaughter - The Book.

Farmer & Company

Go here and sign up to get my free book, "How To Sell An Advertising Agency."

YO - Hypnotism coming: Remember to subscribe to Advertising Stories. Remember to subscribe to Advertising Stories. Remember...

A nice thing for me… Feedspot has recognized Advertising Stories as being a top 15 advertising podcast.