"Smokin" Ed Currie of the PuckerButt Pepper Company from Fort Mills, South Carolina joins me this week to discuss how he grows the hottest peppers on the planet in large quantities. We touch on how he got started, his Guinness world record, his involvement with the hit YouTube show Hot Ones and what happens to your body when eating one of his Carolina Reaper peppers. Ed offers a lot of insight for growers looking to take the "direct to consumer" route with their products and opens himself up as a resource for free advice, learned the hard way.