EP36. Kevin Alo - Marketing Strategist & Nation Brand Advocate

Kevin Alo is a brand strategist, former lawyer and one of Papua New Guinea's leading voices in modern marketing and business transformation.

 After beginning his career in corporate law, Kevin transitioned into marketing, where he has spent more than a decade helping some of Papua New Guinea's largest organisations build stronger brands, connect with customers and embrace innovation. His experience spans legal practice, corporate strategy, finance, retail, communications and AI-enabled marketing.

Alongside his corporate career, Kevin founded WokBung, a boutique strategy and content consultancy that partners with organisations to develop authentic brand stories and meaningful communications.

A passionate advocate for Papua New Guinea, Kevin believes the country's greatest competitive advantage lies in its people, creativity and cultural diversity. He is particularly interested in how artificial intelligence, storytelling and innovation can create new opportunities for young people, businesses and the nation's future.

In this episode, Kevin shares his journey from law to marketing, why authentic storytelling matters, how AI is reshaping business, and why he believes Papua New Guinea remains one of the world's greatest untapped opportunities.