Powering Unique You

How to Gain Engagement and Visibility on LinkedIn

June 14, 2020 Janna Macik
Powering Unique You
How to Gain Engagement and Visibility on LinkedIn
Chapters
Powering Unique You
How to Gain Engagement and Visibility on LinkedIn
Jun 14, 2020
Janna Macik

Join me on LinkedIn Live Broadcast "Powering Unique You" with Cher Jones.

Cher is a Corporate Social Media Trainer, Keynote Speaker, 1:1 Personal Branding Coach. She is teaching professionals how to brand themselves & use social media at work for work. Make sure to check out LinkedIn show #JustAskCher on Tuesdays at 8 pm EST.

Cher shares her branding strategies and tips on how you can show up better on LinkedIn to gain engagement and visibility.

#poweringuniqueyou #GlobalHR #ProfessionalConnections #LinkedInBranding #globalmobility

Show Notes Transcript

Join me on LinkedIn Live Broadcast "Powering Unique You" with Cher Jones.

Cher is a Corporate Social Media Trainer, Keynote Speaker, 1:1 Personal Branding Coach. She is teaching professionals how to brand themselves & use social media at work for work. Make sure to check out LinkedIn show #JustAskCher on Tuesdays at 8 pm EST.

Cher shares her branding strategies and tips on how you can show up better on LinkedIn to gain engagement and visibility.

#poweringuniqueyou #GlobalHR #ProfessionalConnections #LinkedInBranding #globalmobility

Announcer :

Welcome to the powering unique you podcast. Here we create encouraging conversations to help you accelerate your career, expand your unique potential and become a better leader.

Janna Macik :

Hello, hello and welcome. I am so so excited to be here with you today. And I am very grateful that this platform gives an opportunity for you and me to connect and to have amazing conversations. My name is Janna Macik. I'm the host of broadcast Powering Unique You and today I am happy to share an amazing amazing lady with you. She is my special guest. This woman has many years of experience in branding in the corporate world and also in the personal world and She is so unique because she's so sharp and she has so much wisdom. Today she's going to give you amazing tips and I cannot wait to hear her wisdom. She is a corporate social media trainer. And she's also personal branding coach. She specializes on LinkedIn to help corporate professionals to build their professional brand at work for work. I want to welcome an amazing lady Cher Jones. Hello, Cher.

Cher Jones :

Hello, Janna, thank you so much for having me. I'm excited to be on your show.

Janna Macik :

Well, I'm I'm also I'm double excited. And and today's conversation is so so I say important in these days is it's all about how can professionals gain visibility and gain engagement on LinkedIn. We're talking about a lot of corporate professionals. And and I would love to dive and have some, you know, tips and strategies from you. But before we start, let's just check in to make sure we go live. And I think we are and as people are checking in, please say Where are you from? Say hi. Give us some love, give us some thumb ups. We have Sandra Clary checking in saying looking forward to this conversation. Sandra, we're so happy to have you. And please, if you have any questions, please drop them in the comments. We'll be happy to, to respond to those. So we're good. We're live, Cher.

Cher Jones :

Awesome.

Janna Macik :

Please, please, um, maybe start with why why even corporate professionals need to think about building their brand on LinkedIn particularly.

Cher Jones :

Absolutely. First, I want to say hi to Sandra, because I know that she was excited about this and she let me know she let you know and now she's here. So that talks about commitment right there. And so one of the things But I think corporate professionals have to realize is they also have the power of influence. And with their personal brands, not only can they influence sales for the company, they can also influence the talent that companies attract, as well as retaining the talent that is already there, because this is a great place to work. They can also showcase corporate culture, and industry thought leadership. And this is an incredible power that as a professional, you should be taking advantage of. But the first thing that you need to do is work on your own credit movie. So how do you show up online? Because you're your professional presence, and I truly believe that LinkedIn is the professional home for your brand. Your profile should tell people what it is you do now and how you help people now, not what you did to get the job because no one cares. Because they're looking you up because they want to know how you can help them. Right? And that is in the corporate space. Right? And so if you have you, all you've done is, you know, you look as good as the last job you applied. Right, but you've updated your title. That doesn't inform me and how you can help me. It doesn't give me the language to then talk about you and bring you into a room and give you a seat at the table when you're not even in the room. Physically.

Janna Macik :

Yes, wow. I love that you've started with this presence. Allow that you started with being thoughtful in how do you represent yourself as a professional on LinkedIn and starts with a profile right? And I feel a lot of people in corporate jobs, they're sitting dormant until they lose a job and then they all of a sudden start updating their profile is so and that's what you're, what you're saying is so important to keep your profile Not only up to date, yet more importantly, engaging, telling the story telling us your personality and telling us about who you are. Now when I'm looking at your profile, I'm like, this is an interesting person, I really want to add this person to my network. And and, Cher, what from your observation. I know you're training specific, specifically, professionals to be more visible and get more engagement on LinkedIn, at work for work. What are the some of the things that you've noticed, you know, common mistakes, maybe on a profile that people can fix or people can think about improving?

Cher Jones :

So whether it's a mistake or just a preference so for me, I love when people use the about section so a big mistake is not using the about section. Gold. This is truly the opportunity for you to articulate on a level how people are true like how people should be talking about you Because this is what you do and go into detail on what people get when they work with you, because that's what those people are looking for is, well, if I work with this person, what do I get out this person? And another mistake is thinking that LinkedIn is just for for job hunting. What people ready is they need to be opportunity ready, because that could be a project that could be involved in that could be Hey, you know what we want this person to speak for us at a at an event that, that this event has reached out and said, We need a subject matter experts talk about this. And then they're going to look at who's visible. Yes, not engagement. Who can we send that will represent our company? Well, so it's about marrying those brands. So the first thing back down to your original question, it really comes down to leveraging so the bad thing is to not leverage the about section and the Objective thing whether it's right or wrong is, I like when people don't just put a third person bio in there. So social media Trainer with 20 years of experience in PR, blah, blah, blah, no one cares. But I do like it when it's in first person. Yes. Like I can help you do so that you can achieve these goals. And that's something that changes it. Because now all of a sudden, I'm not reading about somebody. I feel like I'm having a conversation with somebody.

Janna Macik :

Wow, wow, this is powerful. And share. What I love that you mentioned is when you come and approach your LinkedIn presence. Don't just take don't just think of it as just to find a job. It is find opportunity. And like you mentioned, there's so many opportunities once you position yourself powerfully, and I would love for you to expand on how to position yourself powerfully and how to show that you're credible, maybe some tips on that. Then opportunity come about and then you're done. You get to meet people, you get to work on some additional projects, you get to increase your visibility. Right. So let's start on credibility. How do you build that? How do you create that credibility? For sure.

Cher Jones :

So one thing you want to do is you want to show up like your show up. So you want to look relatively like your profile picture. I know I changed my hair up all the time. So that's always gonna be my challenge. But you also want to make sure you have a headline that has your current title in it is a benefit, or people may call it a branding statement, it's a mini bio, that right off the top, it adds value to the title because titles don't mean anything because they are subjective to the company. Some companies it's like, it's awesome to have a p title. Whereas other financial institutions, there's like a million VPS in the same institution and it doesn't mean as much until you describe it. So and then everybody's impression of what of what a title is changes. So you need to tell people Right. So that's really important. Another thing is I like to give people a framework on how to write their about section. So if you spend the time writing your, your headline, which is that short little one liner, people already know what you do. So you don't have to repeat it in the first line. So right away, if I told you at the top, what I am, I don't need to say Hi, my name is Shir Jones. I'm a social media trainer and corporate media.

Janna Macik :

You need to say that, so what I have people do

Cher Jones :

is this is the framework and I and if you guys go check out my YouTube channel, I give this framework. There's a whole playlist on branding yourself and as a professional, so you can check it out if you want to replay this, but basically, I have people talk about the problem

Janna Macik :

of first, right?

Cher Jones :

So for me, it's like these days in this climate people look you up before they decide to do business with you. Yes, right. What does your profile say about you? So that's a very abbreviated version of my problem statement. And then I introduce myself. So problem statement. And then

Janna Macik :

as a

Cher Jones :

corporate social media trainer and personal branding expert. So now I'm introduced my title. But now back to my audience and say, I help identify who I help fessional leaders and entrepreneurs serve in corporate develop, do what? Develop powerful personal brands. Right? So we have the problem statement, your title, I help who do and then it's so that they can accomplish and what is it they accomplish? So you follow this framework, all you're doing is you're creating a service centric profile that explains what you do and how you serve. And then once they've got to that point, then that gives you the permission to then talk about why you're the one to home. Puts it basically because most people, they'll talk about, you know, first they'll reiterate their title. And then they'll say, I went to school here. I've worked in this industry for 40 years, but no one cares yet. So we're just flipping it around, talk about your audience and how you serve. And then you're gonna back it up by, you know, I've worked in the industry for over 20 years in broadcasting, PR and whatever, in my case, right? And then I've done this, and I've worked with these clients, and I know I can help you too. So ultimately, you have this framework that helps you flow together your experience, and at the same time, put your audience first because that's what they cared about in the first place. That's why they're looking you up. So that would be the strategy that I would give people as a framework to write their social BIOS for LinkedIn.

Janna Macik :

Hmm, this is really good. This is really good. It starts with who you serve. Then it starts with what problem you solve, and then how you solve And then showing Why are you credible to solve that problem? And maybe if we'll look at a people who are in the corporate role, and they're not perhaps perhaps, you know, for salespeople, I think a little bit below that easier. But if it's not a sales person, or if it's not sales position, maybe it's a role of financial, you know, or maybe it's an HR role. How would you present that because they're not necessarily serving someone outside of their class and someone inside the company, give us an example for that. I love that because

Cher Jones :

that is a large majority of the people I work with, they serve a team. So as a system analyst, what I do is I make sure I work with my team of developers so that we can ensure that the system we're pulling in and I'm just making this up because it depends on the system analyst or whatever, or a quality assurance a quality professional, I make sure that Our testing does this so that our systems run smoothly. And our operations this and this happens. So it's just, again thinking about the value that it brings to what it is you do. So it's really breaking that down. So as a quality as a QA expert at on this team, my it's my responsibility to ensure that we are testing this this the user acceptance testing, blah, blah, blah, I'm literally making ringing jargon, but to do this so that our systems are running at the best for our customers or whatever the outcome is. So it's the same thing. Yes, you now do is they know what you do on the job. Yes, whether they need to connect you to somebody or they know your value and the value that you bring to the company. It's really the same process. Most people right now what they do have to do is start communicating value that they bring to the company, in their sales is about the value you bring to your client, and in corporate professionals is what are you doing. So if you're a management if you're in leadership, it's like, I work with my team to develop their ability to do this. I make sure I and you do whatever it is you do whatever you're responsible for.

Janna Macik :

Mm hmm. And so it's looking again at the audience that you serve. It may be internal audience within your company, the problem that yourself for that problem, how do you solve that problem, and then your credibility? And then when I go and look at your profile, I'm like, Hmm, interesting. You know that an opportunity maybe I want to learn how you solve that problem within your company so I can collaborate with you and bring some solutions to my company. So that's how you showcase yourself. And lastly, I'd like to ask you on on that particular segment, for people that lost their jobs, I think their self evaluation is nailed down. They feel that They don't have as much value to offer. Sometimes it's especially when you've been let go. It's really you know, it affects your mentality affects how you see yourself how you see next opportunities. What do you recommend to those type of people? Because it's millions out there right now?

Cher Jones :

Oh, absolutely. And it is one of the most challenging times when it comes to this space. And there is quite frankly no magic bullet. However, you need to think about two things. The first thing is what lit what lights you up on the job? You absolutely loved in the roles that you've done. It may be maybe a combination of different roles, but what are the things that you love to do? And where did you bring the most value? How can you if you are a content creator, how can you translate that your knowledge into content because what you're doing right now is it's because it's such a flooded market. You You have to showcase your ability and your credibility. If you are able to create content and I recognize that that's not for everyone, and let's be fair about that, but what you can't so if you are and I'll give you another strategy if you're not, but if you are able to create content is we're, we're what kind of content can you create best practices on this methodology, best practices in leadership, best practice in mindset, right? Whatever it is that lights you up. It could be very specific to best QA practices in this industry, or whatever, but you have to think of, or three things that made our team win this project and like, break that down so that anybody can look at them today. Okay, wow, this person one, one and project two, they have the methodology in place. Let's say you're not a content creator. And by the way, those those ideas can be created into a document and it into an article. It can create it into a mini post. It can be created into a video. Or if you know somebody that you're following maybe has a show, and you believe that you can deliver value to their audience jump on their show. Right? Yes. And that's a great crossover strategy as well, especially if you don't create content content. But you have someone like you Shana, who has a show who has an audience, you know, that person can then say, hey, Shauna, I know your audience, and it looks like you do shows about this. Here's how I can add value, right? It's yourself. And then you can come on somebody else's show, you didn't have to create the content, you just bring the wisdom. And then what you can do is take the recording of the show, and then maybe remix it. So take small segments of that and share that with your network so people can see what it is, you know, and if you're still kind of, kind of scared to pull the trigger, start commenting on content, where you can show your expertise because what people don't realize is Comments are micro content. Yes, you're still showcasing your thought leadership and explanation and

Janna Macik :

comments on micro content. This is amazing. This is so true because I've built some connections through the comments, I will go in the past that I like. And I would make a comment. And then I will read through comments and I like one does not mean let me look up this person, it's very interesting and reach out and connect. Right? So it is true it is a context of comments are micro content, and then you segue into, you know, for job seekers, and even not job seekers creating the content strategy. It can be your content, strategy, and thought leadership, something that you have experienced of your own wisdom. So when you have done an uprising, I'm sure each one of us have some ways to share lessons maybe you were able to overcome something difficult. And by the way, if you like the show, and if it gives you value, please like, comment, share it or With your audience, and and I'm really grateful share that you're coming in to share and giving us your advice today. This is very valuable. I we do have some comments I want to read. Sandra is saying, for certain companies, media streams on LinkedIn have influenced what I think about perspectively working for that firm, or doing business with them. And I've noticed maybe you share a little bit about that, as well. I've noticed that some companies embrace and integrate personal and professional branding. In some companies, they are very cold.

Cher Jones :

So yes, yeah. Yeah. So what's happening right now is companies more and more are starting to get ready to recognize that they're one they can't have one spokesperson. Gone are the days because the minute that something happens, the minute that that person leaves, that person gets sick that something happens, there goes your whole strategy. And when you have these army, this army of incredible talent, because companies now are working so hard to attract the right talent to hire the right leaders, that they want to make sure that if they hired an awesome leader, they want to by putting this person out and co creating content with them. What happens it goes back down to what I was saying before is content that you put out there can also attract new talent, because they might see that's a leader I want to work for. And they saw them show up. So bringing back to Sandra's point is like she's seen content from companies, perhaps co created with some of their with some of their staff with some of their people saying oh my gosh, it looks like an awesome person. Now they go dig in a little bit more. You know what I want to get connect with that person. I would love to work with that person. I think this person would value me, right. And I saw another comment. I think it was from JT Shem. And he said best practices and leadership include clear vision fact base Right policies, right personnel and right procedures, right. And so that's all kind of content right there. Right? That if it depending on, you know, what his, what his bent is whether he's you know trying to work with other professionals or as a service provider or whether he showcasing himself as leader. All of those can be pieces of content, he could jump on your shows on. And he could be talking about even just that clear vision, how to develop a clear vision, just go deep into that and that showcases his awesome and then even just commenting just like Sandra has commenting in on the show. what she's doing is she's raising her hand and saying Look at me, and in a good way. It's not a gimme, it's a this is what I have to contribute. I've noticed me because that's pretty smart.

Janna Macik :

So there and you have it out there. Yeah, and Sandra saying here and definitely you know, people are checking out For the phone interview I had last week I'd seen that for less than I know for people that from checking out my LinkedIn profile. So it is important because people are looking right as we're looking, who do we want to work with? In the same way, when people are looking in giving us opportunity when we're being interviewed? Well, look, they're looking what would what do we have in our profile? Right? What are activities? What are we putting out there? And, and the more we engaged, the more we show up in a way, who we are and not trying to pretend to being this perfect corporate persona. The more we come up in our humanity, with a skill set with the value that we have, and with experiences that we have to deliver, then I feel the right people would connect and the right people be interested. Exactly.

Cher Jones :

Because you don't want to put on a persona that will win that when people are looking because now You know, the business of HR is that much more strategic as far as we're trying to find people that will fit the culture of our organization, right, because we have a strategy and how we're hiring. And this is the type of this is the type of this is the type of environment that we're creating for our employees. And not everybody is a fit for every place. So if you put on this different persona, and they're hiring, that's a great that that person is a great fit. They're very straight laced, or proper. And this is exactly where we want them to be. And then you get there and you're like, Oh, my gosh, this is so not me. Or vice versa. You could put you could have a company, that they're more on that that startup vibe, you know, I resent t shirts, and then you show up in a suit because you think that you have to show up that way on LinkedIn. And then you're missing out on opportunities because they're looking at you and your skill set and saying, I don't know if this person is going to be a fit, you know, so it's like you have to show up your authentic self. Of course, I'm not saying be 100% truthful. Because we know how to act when we're at work and when we're at home. So there is the difference and there is a level of professionalism that you have to show up. But me, I am still me, you find me on Instagram, you find me on Facebook, you find me here, you find me on Twitter, I'm still going to be me and I'm not for everyone. And that's okay.

Janna Macik :

I love this. I'm not for everyone. And that's okay. Because we have this internal desire and I struggle with this and this was one of the fears or one of the barriers for me to come to the platform like such as LinkedIn and start becoming you know, the voice to bring my perspective to the table to share my thoughts is because I thought, well, first of all, who am I then well, people not gonna like me or, you know, people's going to judge me so you try to please everyone, and it's impossible. It's simply a hospital so we have to embrace who we are. You're comfortable in our own skin, whatever color it is, you know, love ourselves and say, I have value is meekly valuable, no, you value and showcase it unapologetically. And the right people will see it. And the right people say, yay, let's connect with the collaboration.

Cher Jones :

And that's the, that's the whole thing there is, let your presence do the talking. Let like you, you'll be surprised as the more you put out there, the more you position, what it is you do and how you serve. The more you bring in your thought, leadership, and serve through whatever it is, you know, you're an expert at something, especially when you think from a business perspective, from a role based perspective. You bring there's something about you that makes you uniquely you because all of your experience rolls into who you are. You could be a yoga practitioner and a project manager. But your yoga practice allows you to approach chaos in a Zen like way, and now all of a sudden, you have differentiated yourself from any other project manager because you're bringing in another side of you to describe your approach. And you can do that in your LinkedIn profile. You can even write an article, create a video on how so yoga makes me Zen at work. I love this random things. I love it. But

Janna Macik :

it's embracing all of the different layers of our personalities. Sometimes we feel we only can showcase and we're allowed to showcase our professional skills, you know, what we do at work? And in a way, yes, it's good. But at some point, it's not the full and whole you. Yeah, it's like, you take a picture you cut out like one four. So when you try to impress somebody, whether there'll be like, what's the rest, you know, where's the rest of a face?

Cher Jones :

You know?

Janna Macik :

Yeah. So we have a question from Elena. She said, what are the ways to find out what people need now and other ways to find what's popular in search terms? I think, Elena she's done HR consultants. So she consults small companies and helps the businesses to thrive in the HR segment. And I think her question is really how to find, you know, what, what people are looking for how to find what's the best content to produce,

Cher Jones :

right? So some of the things that you can do is from a content perspective. So there are two areas that I think are still powerful one. The first one is, is googling whatever it is like HR challenges in 2020. Right, recruiting challenges in 2020, look up, whatever and a lot of them they've postponed but they still may have the the details up. So look for conferences in 2019 and 2020. Look for the different tracks that they had. So just look of all HR conferences, recruiting conferences, whatever it is, you need, as far as what's specific to the role, but it's like whatever you're interested Look at what virtual conferences are happening, what are the topics that they're addressing, because they're also doing the research, they also have their ear to the ground to to find out what's going on. And that just all I would do is I would literally do a day where I'm saying, searching, uh, you know, challenges, specific industry maybe specific role COVID, right, just to see what comes up, right, um, challenges. And then you can also, again, look up any sort of virtual events or conferences that were planned even last year's conferences just to see what the agenda was to see what the tracks are, you will get you'll have more than enough ideas and literally just take those headlines. You don't even have to go in and read just take the headlines that you feel that you could take a spin on by answering that question.

Janna Macik :

Mm hmm. This is really good. Good tactic. I didn't think about that one. This is really valuable share, because you What's the industry is doing what those companies who produce those conferences are doing. They're taking some time surveys, sometimes they're going out and they're looking, what's the most pressing issues. So gathering that information and even gathering it the presenting in a compact way. So I as a global HR wouldn't have to go and spend my day to gather all that, you know, that information, but it may be valuable to get like a very short and concise details on, on what's happening, you know, in the industry, this is good. So when they go out on the like, you see these ideas, and I guarantee you'll get five ideas from one idea and then break it down into micro micro issues and expand on that. Like there's so much rich content you will not be you will not be out

Cher Jones :

of content again.

Janna Macik :

I love this. We've talked in the beginning about credibility about how should you showcase yourself on LinkedIn, show you Solve what problems you solve with then we talked about more of a visibility and some content strategies. And if you do want to have some more content strategies, I highly recommend you to follow share on LinkedIn. Her show is on Tuesdays at 8pm. Eastern Standard Time, just ask share, she produces amazing tips every week, and she also has a YouTube channel. So check it out, subscribe, and you know, you'll have a lot of tips that really help you to get your strategies up and running and performing and being consistent. Now share how about engagement. We talked for debility visibility, engagement, let's chat a little bit about engagement. How can we produce content? How can we show up that it engages people to start having conversations to respond to our posts, sometimes I post and they're crickets and it's just couraging me so what are your tips on that?

Cher Jones :

Okay, so the first thing before we even start thinking about our own posts is we have to go out and engage in the network because the the algorithms is what determines who will see what. So the algorithms looking to see who your friends are first and foremost, right? So if you are engaging on other people's content, right taking the time to like it, comment, whatever share whatever is the cause the content pulls out of you, and you spend the time even what a what another slept on strategy is replying to somebody else's content, like comment on the content. So someone came up with a good response, rather that you can reply directly to them and say, I love this perspective because of this, this this and that. It's not okay to just say, Great idea. Like, it's like, it's better than nothing, but it doesn't showcase your awesome, right just says, I'm engaged. Yes, cool. It's not bad, right? But wherever you can go deeper on values. It's just like, it's so much more because what happens is the outcome We're saying, okay, you have relationships with all these people, they're probably going to care the next time you post, right? So that's important. The other thing is, was really important, especially when you're posting, it's harder on live shows, because you've got comments going back and forth, and you're answering them. So you can you don't always go back and reply to all comments. But when you post a document, a regular video, a post, a like an image, or whatever the case may be a blog post, you need to spend the time replying to everybody. And where this becomes a challenge is if you're producing way too much content in a week, you won't be you won't have the you won't have the opportunity to engage properly. Pull back on production, dive into the engagement and you will see the momentum of that goal and like especially if you can build in your consistency so people know when to expect you. They come looking for your content and then you because they always come looking for the conversation and the community that you create. And then the other piece of that to encourage engagement. So encourage conversation is literally asked for it. Yeah, just like you're saying, you know, let us know, do you give us the likes? Is this a good idea for you guys? Like, Guys, let us know, tap that like button, tap that, you know, if you're just thinking about it, let us know. Because that that also encourages us that we're going down the right path. This is feeding you because we want to make sure that we bless you with our time and our knowledge. But also, what people don't recognize is that over time, and it takes time to get the tidal wave of engagement, that momentum of engagement. But what you tend to do and what I've noticed over time, is I was able to bring a community that that is in the comments and able to get fed in the comments by other people. It wasn't just my responsibility anymore. It's like their meeting and networking. And you create that environment for conversation but to that conversation in your Comments, you have to ask people. What if you gave six tips? Do you have a seventh? ask people what it is? did make them easy asked like yes or no Do you? Have you been struggling with movement over the last since COVID started? You know, let me know yes or no in the comments below, right? Things like that. And it's like, you have to ask people and then it encourages it and that ultimately, the algorithm recognizes it and was like, the next time you post, the chances of them seeing it are significantly higher, because aged and previous content.

Janna Macik :

Share. I love how you flip the coin. Because even in my mind, and I feel in many of our listeners, the idea of engagement is how can I create something and have people engage with me, right? It's all about me, me, me. You flip that right there. You're gonna make a pause. It's not about you. It's not about others engaging with you, it's about you being engaging and you providing value and you commenting and you showing up for other people and you liking that thing that you, you know, just read and it resonates with you. And then not just saying, Yes, thank you for adding value, adding a thought leadership into that will create more opportunity for your visibility to increase. And that people will appreciate that because if I see somebody making a thoughtful comment on my post, I will like boom, thank you very much. It's really you know, it feels good. So you actually by contributing and commenting on other people's work, and some some of the content that they're producing, you're recognizing that you are cheering them on, you're adding value to them, you're adding value to the community that they're creating. I love this. I love the tips that you've given us share and we have a couple more comments here. While we have Victoria checking in saying, Hi, john and share great suggestions, we have gt mean saying, Hi, I have read a college admissions have been rescheduled due to what was posted on social media in the job fairs have been revoked based on what was on social media and not on social media. So media job requirement is important. But here's the matter. So you say a guy accepted an offer found a flashing new card and and got terminated. It was not illegal. He was not against the new rules, but the company felt that he didn't properly represent the company's conservative values. So this is just the thoughts. I think where he's coming from, is just a thought on how I feel many corporate professionals having this thought and you know, how can I draw that line of where I may put my job in jeopardy by showing up on platforms and especially on LinkedIn because I think other social platforms out there They're also important. But particularly LinkedIn, you know, will I say something? Or will I do something that will put my job in jeopardy? What what are your thoughts on this?

Cher Jones :

Okay? So yes, it's possible at any time to post something at any time that may or may not put your job in jeopardy. In fact, right now, given the conversations that are happening online, there are a lot of people taking a risk, to say something that they feel they need to add to this incredible conversation right now to make sure that it goes from a moment to a movement so that we're seeing change in the workplace, especially with anti black racism, and everything that's going on right now. So there are a lot of people, especially black professionals that are like, I am afraid to do this, but I got to do it and it could cost me my job and they're at the point where they, they you know it, they have to do this. And so that's a risk. I'm going to JTS example is like where people are being rescinded their college admissions. Because of what they post, yes, we have a responsibility to be very aware of what we're posting. And we have to use our like, I'm a comic book nerd. So it's like, where do you use your spidey senses to know whether or not it's okay. Whether if you're feeling your spidey senses tingling, like when you're like, should I post this or not probably err on not posting it, like just save yourself the trouble right? At the same time. It's, it's one of those things where, especially in the professional networks, I think if you lead with value,

Janna Macik :

right, and ask yourself,

Cher Jones :

how will this benefits my audience, right, am I showing off or am I showing how, right and that might be a little different? That and I've never said that before. And I was like, Yeah, I need to write that down for later but they are showing how because this way, even if you want it to show up The car for example so the example again from JT and and you know this guy is showing off his car it's not really it's doesn't really align with the the way and I don't know how he showed it off. I don't know if it was like, like douchey way not a horrible word to say but awful way that he just he just showed up like an ass right? So I don't know, right but what because unless I have that context, it doesn't matter either way if he can share a story so instead of showing off showing how he gone to the point where he got to buy his dream car, and here was the the adversity to try and here's what you know the trials to try them kind of story and hear the things that that made him a better professional. But yeah, he still gets to show off his car, but he's showing how he got there. That changes everything and that still makes him a better human being. And if the company still gonna fire you then you know it, you probably wouldn't you would have probably realized real quick that it wasn't the right fit for you and That's good news like, pace, you know. But I think that taking that approach, especially on networks, like LinkedIn is very important.

Janna Macik :

Yes, I love this. And first of all, I want to say I absolutely absolutely agree with you and with all the recent things that the world face and that the black lives matter so much. I have incredible, incredible friends that I admire and love to tears and just imagine, you know, and just to think through in my heart on what it might look like to live here. It just tear me apart. So I feel that it takes bravery. And it takes so much courage to speak out. And to make this a movement, especially for all of my friends of color. You know, I want to say you know, I attribute to you and and I salute you and I cheer you on. And I want to do everything I can to be as supportive I can, and to be the listener and to be the pioneer and ally, to, to, you know, to be a part of that and, and, and make the change in this world and even having this conversation today I feel small changes were making together.

Cher Jones :

Right, exactly. Because not everybody is in weather, whether you're white, black, whatever, like, not as everybody is in a safe space to put it out there. But that doesn't mean they're not thinking about it. That doesn't mean they're not laboring about it. But there's so much power in reaching out in the direct messages and starting to have the conversations and because there are some people right now they don't know what to say and they're struggling. So like their, their silence. Yes, we've heard silence is you know, people are being complicit when their silence. Yes, but also at the same time as they just, it's hard. And for many people, this is the first time they're really thinking about This and they're working it through. But what you can do is take like you said, these small steps of small conversation might give somebody else the, the conviction or the confidence to then go reach out to somebody interesting. Hey, you know what, I don't even know what to say. But I just wanted to check in on you and and see how you're feeling and let you know that I'm thinking about you. And if there's anything that you think I can do, let me know. And I mean, that goes, that means even me and my privilege of talking to other people, and me reaching out to people and saying, like to white people and saying, like, which sounds it in the conversation, this is like, wait, what reach out to people and like, maybe they're just looking for the language. They're just looking for the door in and they don't know how to ask, you know what I mean? Or maybe it's an opportunity for me to say, hey, um, do you mind introducing me to somebody and then going back to the personal branding, if you have a powerful personal brand, no matter who you are, and your brand makes it very easy To introduce you to opportunities and to people, people open that door for you, no matter who you are. So make sure your brand does the talking for you.

Janna Macik :

I love this is so powerful share you've given us immense value today. And as you listen to this, and if you find value, which I feel there's so much value in this conversation, do share it share, not just to share on your on your page, but also write down maybe two three things that stood out to you that you took the most. And definitely connect with share. And if you are looking to elevate your brand and looking to maybe uplift and get yourself more consistent, get it and get more clarity, again, more clarity. This is what she's doing. She's working with professionals to identify and help them you know, sharpen their brand and be confident confident in how

Cher Jones :

to articulate it because that's where people struggle. Yeah. They don't know how to articulate and own, they're awesome. And that is what I help people do is like, do you realize the impact that you're making, and there's a lot about that way. And here's how we're going to say that. And then all of a sudden, when people have the words to talk about their impact, their confidence rises, because their brands do the talking for them. And they and they have the words to talk about it, when it's the right opportunity for them to do so. And that's what I help people. Do.

Janna Macik :

You notice this is wonderful, and share. Thank you so much for coming in today. And you showed I love that how you, you've put this little formula together, right? You had a formula of credibility, visibility, and engagement, it equals opportunity. Love this and especially the opportunities is not only jobs, although many, many are looking for jobs right now. for jobs opportunities. Definitely showcase your best self to find the best job opportunity for yourself yet, addition to the don'ts Just find a job and be complacent and then job and just say, Oh no, I have a job. Now I don't have to, you know, be out there, I don't have to show up, I don't have to do any work. That's the wrong perception. It's not gonna, it's just gonna close many door of doors of opportunities for you. So, keep doing the work, you have a job, keep doing the work, you keep thinking about how right you can bring value, how

Cher Jones :

you can use more opportunities waiting to get there. Companies actually want to keep you around. They want to keep the talent and the the knowledge that the knowledge share in the company. So there are many, especially larger companies, you could probably do, you could probably completely do a pivot in your career and stay at the same company. But what you need to do is again, bring yourself don't just think that this is this you work on your brand when you need a job. No, constantly be opportunity ready, get on those. Those projects be considered for roles you didn't even know exists. Because you have a brand that is visible, and people engage with it and you stand out and you create those opportunities.

Janna Macik :

Yes, yes, I agree with you, I meant to this share any other final tips you would like to give our audience on how they can and you've shared so many but maybe just two or three some strong things that you believe there can take away with them and implement right away, how to include how they can improve their brand and visibility and engagement on LinkedIn. So the

Cher Jones :

number one thing is really start with what is it you want? What is it that lights your fire? What is it even if you're in a role, or you're currently on the hunt, you still got to know what lights your fire because you still need to make sure that that's incorporated into your brand somehow, because you will start to when people know then they can talk about you then double down and focus on building a credible profile that that truly articulates what is you do and how it is you serve whether you're serving external clients or your internal call them clients, your team, your the system that you serve, whatever it is that you're doing, how are you contributing to the success of this company? Right? And really what is why is it that your skill set brings the success, right? So your experience, so once you've done that in your profiles, then start to double down on relationships, start to build that network of people who need to know your name, whether it's in your company, and that's all based off your goals. What is it you want to achieve in your role? What are the performance things? How can social media help you improve your performance? So especially in my corporate work, what I'm doing when I'm working with teams of professionals to help them develop their personal brand and teach them how to be social at work for work? The first thing that we're looking at are what are their performance goals? What are the things that they need to accomplish? And out of those things, which things can be aided and abetted by social media? So how can we improve that and that comes down to the religion trips that they make, maybe they could get things done faster if they had relationships with people in the right areas. And maybe that's part of their networking strategy. Whatever it is, is make sure your goals are relevant into your brand, and that you're moving forward. So build that network and then start engaging. And then create those that micro content. And then if if you're at that point where you want to become a content creator, then start creating content that that serves your audience.

Janna Macik :

Yes, this is a fantastic, thank you so much share for coming in for spending your time. You are a powerhouse, you have so much wisdom. It's been a pleasure privileged to have you on today's show. I appreciate all of your insights.

Cher Jones :

Thank you for having me. It's been a privilege, a privilege and a pleasure to be on your show as well. I really appreciate it. Nice to just talk. When you're running your show, you're doing so many different things. But now it's just like,

Janna Macik :

I like to talk.

Unknown Speaker :

Awesome. I love it. Well, I see you soon Cher.

Cher Jones :

See you soon, Janna.

Janna Macik :

And I believe that when we create conversations, when we get clarity about what we want to achieve, and when we connect with people that can help us get to the goals that we set for ourselves, we can encourage and empower each other. We can encourage and empower ourselves and we can help others as well. And we can also change this world to be a better place. Thank you so much for tuning in today. It's been a

Unknown Speaker :

pleasure

Janna Macik :

to be here with you and I cannot wait to see you again next time. Have an awesome day.