Show Notes:
While it's true your course should be all about your students, what I do want you to think about is you and your personality and your presence and what goes into making your course yours.
Today we are going to talk about how to bring you into your program.
You can outsource workbooks, pdfs, content – but you can’t outsource you. If your course needs video or audio or those sorts of support aspects, it needs to be you. You are the person that your audience wants to buy from, you are the person that your audience trusts.
There are three ways you can bring your personality and presence into your course:
1. Face to camera video. Great for introduction videos, explainer pieces, sharing stories and building relationships. Allowing them to see you and who you are really helps you build that connection. If they trust you and they believe you, they will learn from you.
2. Audio. People like to hear who they are learning from. Letting people into your ears (like in a podcast) is quite a personal relationship – the audience gets to the point where they feel like they know you, they recognise your voice & know what you are going to say.
3. Live support. There are many ways you can do this, it might be one on one, or group support or a live Q&A. Be on camera so everyone can see you. People want to feel like they can talk to you, as though they have a personal connection with you and a personal response to their question.
Action Steps:
Think about the importance of you in your program. How can you bring more of you into your program? Think about face to face, think about audio, think about live support, and really think about how you can be there for your audience. It’s all about building a relationship with your student and supporting them to get the outcomes they want.
Remember, every course is different and there are no right answers. The only person who knows what is right for your course is you, so think about your program and what the best ways to bring your personality into it might be.
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