2.20 Increasing your reach

Show Notes:

Over the next couple of episodes, we are going to talk about sales; and today we are specifically talking about increasing your reach and growing your audience.  It’s about increasing the number of people who hear you and see you and know who you are.

Sales can seem like a numbers game, but you don’t necessarily need a huge reach, you just need the right reach.  

I’m going to share with you three things that I think are important to consider when determining your reach. 

1. Reach them where they are at.  You need to know who your people are and where they are hanging out. Their age and their interests all make a big difference to where they are going to be spending their time – and that may or may not be online. 
2. Collaborate with others.  It’s really hard going it alone and building an audience is no different.  There are lots of ways you can collaborate to help build your audience, eg being a guest on other people’s podcast or blog, or a presenter on a summit. 
3. Options that other people may not be thinking about.   You need to think outside the box – what other strategies could you be using other than online marketing.   Face to face networking, radio ads, offline media.  There is nothing wrong with using offline media to reach an audience and sell an online program.  You can reach them where they are at, then drive them back to your website or socials. 

 Action Steps:

Make a decision about trying one thing that you aren’t doing.   Where is your audience & can you either collaborate with someone else to do something new or can you find another option (which might be an offline option) to reach people you haven’t reached before. 

Work together!  You are going to get much further working with other people than on your own.

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