{"version":"1.0.0","segments":[{"speaker":"Michael Mordak","startTime":27.441000000000003,"endTime":28.981,"body":"Hey, it's"},{"speaker":"Michael Mordak","startTime":27.441000000000003,"endTime":28.981,"body":"Michael from The Digital"},{"speaker":"Michael Mordak","startTime":28.981,"endTime":31.631,"body":"Project Manager and welcome"},{"speaker":"Michael Mordak","startTime":28.981,"endTime":31.631,"body":"to today's Member Spotlight."},{"speaker":"Michael Mordak","startTime":31.791,"endTime":34.160000000000004,"body":"We've managed to string"},{"speaker":"Michael Mordak","startTime":31.791,"endTime":34.160000000000004,"body":"together the biggest and"},{"speaker":"Michael Mordak","startTime":34.160000000000004,"endTime":36.660000000000004,"body":"baddest collection of"},{"speaker":"Michael Mordak","startTime":34.160000000000004,"endTime":36.660000000000004,"body":"project managers who are out"},{"speaker":"Michael Mordak","startTime":36.660000000000004,"endTime":39.351,"body":"there creating change and"},{"speaker":"Michael Mordak","startTime":36.660000000000004,"endTime":39.351,"body":"challenging the paradigms"},{"speaker":"Michael Mordak","startTime":39.411,"endTime":40.931,"body":"that exist in projects today."},{"speaker":"Michael Mordak","startTime":41.25,"endTime":43.290000000000006,"body":"What I love about this"},{"speaker":"Michael Mordak","startTime":41.25,"endTime":43.290000000000006,"body":"community is that it's full"},{"speaker":"Michael Mordak","startTime":43.290000000000006,"endTime":46.230000000000004,"body":"of people who probably wanted"},{"speaker":"Michael Mordak","startTime":43.290000000000006,"endTime":46.230000000000004,"body":"to do something totally"},{"speaker":"Michael Mordak","startTime":46.230000000000004,"endTime":47.11,"body":"different with their lives."},{"speaker":"Michael Mordak","startTime":47.519999999999996,"endTime":49.739000000000004,"body":"But while we all come from a"},{"speaker":"Michael Mordak","startTime":47.519999999999996,"endTime":49.739000000000004,"body":"diverse set of backgrounds,"},{"speaker":"Michael Mordak","startTime":49.739000000000004,"endTime":52.61,"body":"roles, and industries, we"},{"speaker":"Michael Mordak","startTime":49.739000000000004,"endTime":52.61,"body":"found our calling organizing"},{"speaker":"Michael Mordak","startTime":52.61,"endTime":54.76,"body":"the chaos that is - projects."},{"speaker":"Michael Mordak","startTime":55.119,"endTime":57.2,"body":"Our unique stories have been"},{"speaker":"Michael Mordak","startTime":55.119,"endTime":57.2,"body":"shaped by the lessons we've"},{"speaker":"Michael Mordak","startTime":57.21,"endTime":59.35,"body":"learned, the skills we've"},{"speaker":"Michael Mordak","startTime":57.21,"endTime":59.35,"body":"developed, and the people"},{"speaker":"Michael Mordak","startTime":59.35,"endTime":60.34,"body":"we've met along the way."},{"speaker":"Michael Mordak","startTime":60.9,"endTime":63.74,"body":"If you want to join, or just"},{"speaker":"Michael Mordak","startTime":60.9,"endTime":63.74,"body":"learn more about the community,"},{"speaker":"Michael Mordak","startTime":64.00999999999999,"endTime":68.49000000000001,"body":"come check out our website at"},{"speaker":"Michael Mordak","startTime":64.00999999999999,"endTime":68.49000000000001,"body":"thedigitalprojectmanager.com/membership."},{"speaker":"Michael Mordak","startTime":68.78,"endTime":71.24000000000001,"body":"Today we're speaking with"},{"speaker":"Michael Mordak","startTime":68.78,"endTime":71.24000000000001,"body":"esteemed community member and"},{"speaker":"Michael Mordak","startTime":71.24000000000001,"endTime":74.569,"body":"associate director of project"},{"speaker":"Michael Mordak","startTime":71.24000000000001,"endTime":74.569,"body":"management, Christina Avino."},{"speaker":"Michael Mordak","startTime":74.92,"endTime":77.32900000000001,"body":"Christina started out her"},{"speaker":"Michael Mordak","startTime":74.92,"endTime":77.32900000000001,"body":"professional career as a co-op"},{"speaker":"Michael Mordak","startTime":77.35,"endTime":78.86,"body":"student at a marketing agency."},{"speaker":"Michael Mordak","startTime":79.15,"endTime":82.25,"body":"Since then she's done many"},{"speaker":"Michael Mordak","startTime":79.15,"endTime":82.25,"body":"things, including building"},{"speaker":"Michael Mordak","startTime":82.25,"endTime":85.749,"body":"out a PM department that has"},{"speaker":"Michael Mordak","startTime":82.25,"endTime":85.749,"body":"grown to be a $1.7 million"},{"speaker":"Michael Mordak","startTime":85.87899999999999,"endTime":87.649,"body":"department with 10 PMs."},{"speaker":"Michael Mordak","startTime":88.039,"endTime":90.229,"body":"We'll hear about Christina's"},{"speaker":"Michael Mordak","startTime":88.039,"endTime":90.229,"body":"journey as a digital project"},{"speaker":"Michael Mordak","startTime":90.229,"endTime":93.119,"body":"manager, what characteristics"},{"speaker":"Michael Mordak","startTime":90.229,"endTime":93.119,"body":"make up a good PM, how much"},{"speaker":"Michael Mordak","startTime":93.119,"endTime":96.309,"body":"technical knowledge a PM"},{"speaker":"Michael Mordak","startTime":93.119,"endTime":96.309,"body":"should have, and the number"},{"speaker":"Michael Mordak","startTime":96.309,"endTime":98.119,"body":"one skill that PMs need."},{"speaker":"Michael Mordak","startTime":99.8,"endTime":101.86,"body":"I wanted to start from the"},{"speaker":"Michael Mordak","startTime":99.8,"endTime":101.86,"body":"beginning, if you could"},{"speaker":"Michael Mordak","startTime":102.37,"endTime":104.7,"body":"entertain me a little bit"},{"speaker":"Michael Mordak","startTime":102.37,"endTime":104.7,"body":"and talk to me about what"},{"speaker":"Michael Mordak","startTime":104.7,"endTime":107.22,"body":"you thought you'd be when"},{"speaker":"Michael Mordak","startTime":104.7,"endTime":107.22,"body":"you grew up and where you"},{"speaker":"Michael Mordak","startTime":107.25,"endTime":108.34,"body":"think your life was heading."},{"speaker":"Christina Avino","startTime":108.79,"endTime":109.18,"body":"Yeah."},{"speaker":"Christina Avino","startTime":109.18,"endTime":112.519,"body":"So I think I just had"},{"speaker":"Christina Avino","startTime":109.18,"endTime":112.519,"body":"dreams of being this big"},{"speaker":"Christina Avino","startTime":112.53,"endTime":113.83,"body":"hotshot businesswoman."},{"speaker":"Christina Avino","startTime":113.85,"endTime":117.3,"body":"It was less about the job and"},{"speaker":"Christina Avino","startTime":113.85,"endTime":117.3,"body":"more like I wanted to wear heels"},{"speaker":"Christina Avino","startTime":117.3,"endTime":120.389,"body":"and go into a shiny skyscraper"},{"speaker":"Christina Avino","startTime":117.3,"endTime":120.389,"body":"every day, which is particularly"},{"speaker":"Christina Avino","startTime":120.389,"endTime":123.869,"body":"ironic now because I work from"},{"speaker":"Christina Avino","startTime":120.389,"endTime":123.869,"body":"home in pretty comfortable"},{"speaker":"Christina Avino","startTime":123.89,"endTime":125.74,"body":"clothes 90% of the time."},{"speaker":"Christina Avino","startTime":125.99,"endTime":127.709,"body":"But never really had a"},{"speaker":"Christina Avino","startTime":125.99,"endTime":127.709,"body":"concrete idea of what in"},{"speaker":"Christina Avino","startTime":127.709,"endTime":128.75,"body":"business I wanted to do."},{"speaker":"Christina Avino","startTime":128.75,"endTime":131.56900000000002,"body":"And then I picked marketing as"},{"speaker":"Christina Avino","startTime":128.75,"endTime":131.56900000000002,"body":"my major cause I always thought"},{"speaker":"Christina Avino","startTime":131.56900000000002,"endTime":135.43900000000002,"body":"of that as being the fun side"},{"speaker":"Christina Avino","startTime":131.56900000000002,"endTime":135.43900000000002,"body":"of business, admittedly, because"},{"speaker":"Christina Avino","startTime":135.43900000000002,"endTime":138.57999999999998,"body":"of that movie, What Women"},{"speaker":"Christina Avino","startTime":135.43900000000002,"endTime":138.57999999999998,"body":"Want, made it seem so cool."},{"speaker":"Christina Avino","startTime":138.59,"endTime":140.31900000000002,"body":"Like you're making"},{"speaker":"Christina Avino","startTime":138.59,"endTime":140.31900000000002,"body":"Nike ads all day."},{"speaker":"Christina Avino","startTime":140.38,"endTime":143.81900000000002,"body":"But then in my first co-op"},{"speaker":"Christina Avino","startTime":140.38,"endTime":143.81900000000002,"body":"at Drexel, I learned that's"},{"speaker":"Christina Avino","startTime":143.999,"endTime":146.75,"body":"not really what the day to"},{"speaker":"Christina Avino","startTime":143.999,"endTime":146.75,"body":"day job of a marketer is and"},{"speaker":"Christina Avino","startTime":146.75,"endTime":148.039,"body":"it's much more specialized."},{"speaker":"Christina Avino","startTime":148.31900000000002,"endTime":150.059,"body":"And that's where I"},{"speaker":"Christina Avino","startTime":148.31900000000002,"endTime":150.059,"body":"found my niche in PM."},{"speaker":"Michael Mordak","startTime":150.345,"endTime":150.975,"body":"That's awesome."},{"speaker":"Michael Mordak","startTime":150.975,"endTime":154.674,"body":"And so what kind of work"},{"speaker":"Michael Mordak","startTime":150.975,"endTime":154.674,"body":"are you doing at Seer?"},{"speaker":"Michael Mordak","startTime":154.695,"endTime":156.005,"body":"You're working at"},{"speaker":"Michael Mordak","startTime":154.695,"endTime":156.005,"body":"Seer currently, right?"},{"speaker":"Christina Avino","startTime":156.054,"endTime":156.494,"body":"Correct."},{"speaker":"Christina Avino","startTime":156.505,"endTime":156.624,"body":"Yes."},{"speaker":"Michael Mordak","startTime":157.075,"endTime":158.88400000000001,"body":"And then"},{"speaker":"Michael Mordak","startTime":157.075,"endTime":158.88400000000001,"body":"what kind of work do they do?"},{"speaker":"Christina Avino","startTime":159.304,"endTime":160.734,"body":"So they're a"},{"speaker":"Christina Avino","startTime":159.304,"endTime":160.734,"body":"digital marketing agency, so"},{"speaker":"Christina Avino","startTime":160.734,"endTime":162.185,"body":"I'm surrounded by marketers."},{"speaker":"Christina Avino","startTime":162.594,"endTime":165.484,"body":"I just myself do not"},{"speaker":"Christina Avino","startTime":162.594,"endTime":165.484,"body":"do the marketing."},{"speaker":"Christina Avino","startTime":165.674,"endTime":167.435,"body":"And that's been"},{"speaker":"Christina Avino","startTime":165.674,"endTime":167.435,"body":"true from day one."},{"speaker":"Christina Avino","startTime":167.594,"endTime":171.275,"body":"So we specialize in"},{"speaker":"Christina Avino","startTime":167.594,"endTime":171.275,"body":"SEO, paid and analytics"},{"speaker":"Christina Avino","startTime":171.495,"endTime":173.394,"body":"with Creative and CRO."},{"speaker":"Christina Avino","startTime":173.545,"endTime":176.375,"body":"And Creative is actually how I"},{"speaker":"Christina Avino","startTime":173.545,"endTime":176.375,"body":"got my foot in the door here."},{"speaker":"Christina Avino","startTime":176.394,"endTime":180.234,"body":"That was the avenue that I found"},{"speaker":"Christina Avino","startTime":176.394,"endTime":180.234,"body":"most interesting and worked"},{"speaker":"Christina Avino","startTime":180.234,"endTime":183.054,"body":"with that team exclusively"},{"speaker":"Christina Avino","startTime":180.234,"endTime":183.054,"body":"and then have since expanded"},{"speaker":"Christina Avino","startTime":183.054,"endTime":186.005,"body":"the PM practice to the full"},{"speaker":"Christina Avino","startTime":183.054,"endTime":186.005,"body":"company, which is actually the"},{"speaker":"Christina Avino","startTime":186.005,"endTime":188.484,"body":"larger divisions and the bulk"},{"speaker":"Christina Avino","startTime":186.005,"endTime":188.484,"body":"of the work that we do at Seer."},{"speaker":"Michael Mordak","startTime":188.784,"endTime":189.385,"body":"Oh, that's awesome."},{"speaker":"Michael Mordak","startTime":189.385,"endTime":191.204,"body":"So you're still able"},{"speaker":"Michael Mordak","startTime":189.385,"endTime":191.204,"body":"to work in marketing."},{"speaker":"Michael Mordak","startTime":191.214,"endTime":193.834,"body":"I mean, you still get to tap"},{"speaker":"Michael Mordak","startTime":191.214,"endTime":193.834,"body":"into that part of yourself"},{"speaker":"Michael Mordak","startTime":193.834,"endTime":197.295,"body":"that wanted to pursue that,"},{"speaker":"Michael Mordak","startTime":193.834,"endTime":197.295,"body":"but yeah, you've put a bit"},{"speaker":"Michael Mordak","startTime":197.295,"endTime":199.385,"body":"of distance between that and"},{"speaker":"Michael Mordak","startTime":197.295,"endTime":199.385,"body":"what you're currently doing."},{"speaker":"Christina Avino","startTime":199.505,"endTime":200.045,"body":"A hundred percent."},{"speaker":"Michael Mordak","startTime":200.545,"endTime":201.435,"body":"And so"},{"speaker":"Michael Mordak","startTime":200.545,"endTime":201.435,"body":"you said you got in the"},{"speaker":"Michael Mordak","startTime":201.435,"endTime":202.245,"body":"door through creative."},{"speaker":"Michael Mordak","startTime":202.245,"endTime":204.754,"body":"Is that because you had like"},{"speaker":"Michael Mordak","startTime":202.245,"endTime":204.754,"body":"a creative background when"},{"speaker":"Michael Mordak","startTime":204.754,"endTime":206.069,"body":"you got in that position?"},{"speaker":"Christina Avino","startTime":206.3,"endTime":209.36,"body":"No, so it"},{"speaker":"Christina Avino","startTime":206.3,"endTime":209.36,"body":"started with, I came from"},{"speaker":"Christina Avino","startTime":209.39000000000001,"endTime":212.34,"body":"more web dev agencies and I"},{"speaker":"Christina Avino","startTime":209.39000000000001,"endTime":212.34,"body":"was working at a shop with,"},{"speaker":"Christina Avino","startTime":212.4,"endTime":215.02,"body":"was exclusively developers,"},{"speaker":"Christina Avino","startTime":212.4,"endTime":215.02,"body":"so I wanted to go the other"},{"speaker":"Christina Avino","startTime":215.02,"endTime":218.15,"body":"direction and work exclusively"},{"speaker":"Christina Avino","startTime":215.02,"endTime":218.15,"body":"with designers and then"},{"speaker":"Christina Avino","startTime":218.15,"endTime":219.389,"body":"that's how I found Seer."},{"speaker":"Christina Avino","startTime":219.47,"endTime":221.61,"body":"I stumbled into PM and"},{"speaker":"Christina Avino","startTime":219.47,"endTime":221.61,"body":"project management like"},{"speaker":"Christina Avino","startTime":221.61,"endTime":223.92,"body":"most people do because I"},{"speaker":"Christina Avino","startTime":221.61,"endTime":223.92,"body":"went to Drexel University,"},{"speaker":"Christina Avino","startTime":223.92,"endTime":225.00900000000001,"body":"which has a co-op program."},{"speaker":"Christina Avino","startTime":225.49,"endTime":227.57,"body":"And I got my first co-op"},{"speaker":"Christina Avino","startTime":225.49,"endTime":227.57,"body":"at a marketing agency in"},{"speaker":"Christina Avino","startTime":227.57,"endTime":231.5,"body":"Wilmington, and, actually,"},{"speaker":"Christina Avino","startTime":227.57,"endTime":231.5,"body":"Web Design Marketing Agency."},{"speaker":"Christina Avino","startTime":231.5,"endTime":233.98,"body":"And I was supposed to cycle"},{"speaker":"Christina Avino","startTime":231.5,"endTime":233.98,"body":"through all the different"},{"speaker":"Christina Avino","startTime":233.99,"endTime":237.28,"body":"departments and figure out"},{"speaker":"Christina Avino","startTime":233.99,"endTime":237.28,"body":"what was the best fit, but"},{"speaker":"Christina Avino","startTime":237.3,"endTime":239.89000000000001,"body":"project management was the"},{"speaker":"Christina Avino","startTime":237.3,"endTime":239.89000000000001,"body":"first one, and it really played"},{"speaker":"Christina Avino","startTime":239.92,"endTime":242.679,"body":"naturally to my strengths, and"},{"speaker":"Christina Avino","startTime":239.92,"endTime":242.679,"body":"I haven't looked back since."},{"speaker":"Michael Mordak","startTime":243.055,"endTime":243.875,"body":"Oh, that's amazing."},{"speaker":"Michael Mordak","startTime":244.225,"endTime":245.925,"body":"Yeah you went right"},{"speaker":"Michael Mordak","startTime":244.225,"endTime":245.925,"body":"into my next question"},{"speaker":"Michael Mordak","startTime":245.925,"endTime":246.525,"body":"there, which is perfect."},{"speaker":"Michael Mordak","startTime":246.565,"endTime":247.555,"body":"No, it's totally fine."},{"speaker":"Michael Mordak","startTime":247.805,"endTime":250.76500000000001,"body":"Which is going to be how you"},{"speaker":"Michael Mordak","startTime":247.805,"endTime":250.76500000000001,"body":"accidentally became a DPM, but"},{"speaker":"Michael Mordak","startTime":251.105,"endTime":252.165,"body":"we got the inside scoop there."},{"speaker":"Michael Mordak","startTime":252.485,"endTime":254.875,"body":"But you know what, that's"},{"speaker":"Michael Mordak","startTime":252.485,"endTime":254.875,"body":"totally fine because we can just"},{"speaker":"Michael Mordak","startTime":254.905,"endTime":258.41499999999996,"body":"jump right into maybe some of"},{"speaker":"Michael Mordak","startTime":254.905,"endTime":258.41499999999996,"body":"the details around that process"},{"speaker":"Michael Mordak","startTime":258.41499999999996,"endTime":261.73400000000004,"body":"of I guess, were there any kind"},{"speaker":"Michael Mordak","startTime":258.41499999999996,"endTime":261.73400000000004,"body":"of skills or concepts that you"},{"speaker":"Michael Mordak","startTime":261.73400000000004,"endTime":264.514,"body":"brought over from maybe your"},{"speaker":"Michael Mordak","startTime":261.73400000000004,"endTime":264.514,"body":"past experience that helped you"},{"speaker":"Michael Mordak","startTime":264.514,"endTime":266.714,"body":"stand out in those roles, that"},{"speaker":"Michael Mordak","startTime":264.514,"endTime":266.714,"body":"helped you get the attention?"},{"speaker":"Christina Avino","startTime":266.894,"endTime":267.374,"body":"Yeah."},{"speaker":"Christina Avino","startTime":267.424,"endTime":272.674,"body":"So, I think looking back now,"},{"speaker":"Christina Avino","startTime":267.424,"endTime":272.674,"body":"I don't mean this to downplay"},{"speaker":"Christina Avino","startTime":272.685,"endTime":276.01,"body":"the skill set required for"},{"speaker":"Christina Avino","startTime":272.685,"endTime":276.01,"body":"project managers, so much"},{"speaker":"Christina Avino","startTime":276.01,"endTime":277.81,"body":"of it can come naturally."},{"speaker":"Christina Avino","startTime":277.81,"endTime":282.1,"body":"It's like being very organized,"},{"speaker":"Christina Avino","startTime":277.81,"endTime":282.1,"body":"typically type A, naturally"},{"speaker":"Christina Avino","startTime":282.1,"endTime":285.83000000000004,"body":"like to be a planner, think"},{"speaker":"Christina Avino","startTime":282.1,"endTime":285.83000000000004,"body":"through all the dependencies."},{"speaker":"Christina Avino","startTime":285.85900000000004,"endTime":288.78999999999996,"body":"So if you take anything that"},{"speaker":"Christina Avino","startTime":285.85900000000004,"endTime":288.78999999999996,"body":"you do in life, planning"},{"speaker":"Christina Avino","startTime":288.78999999999996,"endTime":291.749,"body":"a trip, for example, you"},{"speaker":"Christina Avino","startTime":288.78999999999996,"endTime":291.749,"body":"are project planning that"},{"speaker":"Christina Avino","startTime":291.749,"endTime":293.95000000000005,"body":"people are often doing that"},{"speaker":"Christina Avino","startTime":291.749,"endTime":293.95000000000005,"body":"every day in their life."},{"speaker":"Christina Avino","startTime":293.97,"endTime":297.40999999999997,"body":"And until I had the experience"},{"speaker":"Christina Avino","startTime":293.97,"endTime":297.40999999999997,"body":"to apply it at my co-op, I"},{"speaker":"Christina Avino","startTime":297.40999999999997,"endTime":301.80999999999995,"body":"never really saw that skill"},{"speaker":"Christina Avino","startTime":297.40999999999997,"endTime":301.80999999999995,"body":"set in me until I started"},{"speaker":"Christina Avino","startTime":301.84000000000003,"endTime":304.4,"body":"working at that agency and"},{"speaker":"Christina Avino","startTime":301.84000000000003,"endTime":304.4,"body":"being able to apply the skill"},{"speaker":"Christina Avino","startTime":304.4,"endTime":307.89,"body":"and seeing these professionals"},{"speaker":"Christina Avino","startTime":304.4,"endTime":307.89,"body":"making a career out of it,"},{"speaker":"Christina Avino","startTime":307.9,"endTime":309.11,"body":"which I thought was awesome."},{"speaker":"Christina Avino","startTime":309.299,"endTime":310.53,"body":"And that's how it took off."},{"speaker":"Christina Avino","startTime":310.53,"endTime":313.30999999999995,"body":"Now, obviously there's a lot"},{"speaker":"Christina Avino","startTime":310.53,"endTime":313.30999999999995,"body":"of more to it than that, but"},{"speaker":"Christina Avino","startTime":313.30999999999995,"endTime":316.58900000000006,"body":"I think a huge portion of it"},{"speaker":"Christina Avino","startTime":313.30999999999995,"endTime":316.58900000000006,"body":"and a big reason why we can"},{"speaker":"Christina Avino","startTime":316.62,"endTime":321.02,"body":"often go as like unsung heroes"},{"speaker":"Christina Avino","startTime":316.62,"endTime":321.02,"body":"is that we discredit how"},{"speaker":"Christina Avino","startTime":321.03999999999996,"endTime":323.59000000000003,"body":"much value we're providing,"},{"speaker":"Christina Avino","startTime":321.03999999999996,"endTime":323.59000000000003,"body":"because it comes so naturally"},{"speaker":"Christina Avino","startTime":323.59000000000003,"endTime":325.45000000000005,"body":"to so many project managers."},{"speaker":"Christina Avino","startTime":325.63,"endTime":327.40999999999997,"body":"But it really doesn't come"},{"speaker":"Christina Avino","startTime":325.63,"endTime":327.40999999999997,"body":"naturally to everyone."},{"speaker":"Christina Avino","startTime":327.6,"endTime":330.15999999999997,"body":"To be able to think through"},{"speaker":"Christina Avino","startTime":327.6,"endTime":330.15999999999997,"body":"things in order and always"},{"speaker":"Christina Avino","startTime":330.15999999999997,"endTime":331.49,"body":"be factoring in dependencies."},{"speaker":"Christina Avino","startTime":331.92499999999995,"endTime":334.44500000000005,"body":"Being able to manage a lot of"},{"speaker":"Christina Avino","startTime":331.92499999999995,"endTime":334.44500000000005,"body":"different moving pieces with"},{"speaker":"Christina Avino","startTime":334.55499999999995,"endTime":337.745,"body":"bird's eye level knowledge"},{"speaker":"Christina Avino","startTime":334.55499999999995,"endTime":337.745,"body":"of understanding of so"},{"speaker":"Christina Avino","startTime":337.745,"endTime":339.18499999999995,"body":"many different specialties."},{"speaker":"Christina Avino","startTime":339.475,"endTime":343.41499999999996,"body":"But I see it in my building out"},{"speaker":"Christina Avino","startTime":339.475,"endTime":343.41499999999996,"body":"my team now that it really just"},{"speaker":"Christina Avino","startTime":343.41499999999996,"endTime":346.654,"body":"does come naturally to some"},{"speaker":"Christina Avino","startTime":343.41499999999996,"endTime":346.654,"body":"folks and that's a huge asset."},{"speaker":"Michael Mordak","startTime":347.105,"endTime":347.44500000000005,"body":"Yeah."},{"speaker":"Michael Mordak","startTime":347.645,"endTime":349.96400000000006,"body":"As you say that, it's making"},{"speaker":"Michael Mordak","startTime":347.645,"endTime":349.96400000000006,"body":"me think, are there any"},{"speaker":"Michael Mordak","startTime":350.404,"endTime":352.45399999999995,"body":"specific characteristics"},{"speaker":"Michael Mordak","startTime":350.404,"endTime":352.45399999999995,"body":"or anything that you look"},{"speaker":"Michael Mordak","startTime":352.45399999999995,"endTime":354.284,"body":"for in PMs who are coming?"},{"speaker":"Michael Mordak","startTime":354.284,"endTime":356.624,"body":"I mean, some of those natural"},{"speaker":"Michael Mordak","startTime":354.284,"endTime":356.624,"body":"things that people might do"},{"speaker":"Michael Mordak","startTime":356.624,"endTime":359.299,"body":"or ways that they behave that"},{"speaker":"Michael Mordak","startTime":356.624,"endTime":359.299,"body":"show that they're going to be"},{"speaker":"Michael Mordak","startTime":359.299,"endTime":360.44899999999996,"body":"a good fit for the position?"},{"speaker":"Christina Avino","startTime":360.72900000000004,"endTime":361.10900000000004,"body":"Yeah."},{"speaker":"Christina Avino","startTime":361.159,"endTime":364.909,"body":"So I'd say actually 90% of"},{"speaker":"Christina Avino","startTime":361.159,"endTime":364.909,"body":"the PMs that we've hired,"},{"speaker":"Christina Avino","startTime":364.909,"endTime":368.169,"body":"and we now have a team of 10"},{"speaker":"Christina Avino","startTime":364.909,"endTime":368.169,"body":"actually did not have the title"},{"speaker":"Christina Avino","startTime":368.169,"endTime":372.169,"body":"project manager before, and"},{"speaker":"Christina Avino","startTime":368.169,"endTime":372.169,"body":"they've all been incredibly"},{"speaker":"Christina Avino","startTime":372.169,"endTime":373.009,"body":"successful in this role."},{"speaker":"Christina Avino","startTime":373.009,"endTime":374.45899999999995,"body":"This team is rock stars."},{"speaker":"Christina Avino","startTime":374.639,"endTime":377.769,"body":"Some of the titles they have"},{"speaker":"Christina Avino","startTime":374.639,"endTime":377.769,"body":"had before was event planner."},{"speaker":"Christina Avino","startTime":378.009,"endTime":381.369,"body":"Just working in any role in"},{"speaker":"Christina Avino","startTime":378.009,"endTime":381.369,"body":"a startup, that's typically"},{"speaker":"Christina Avino","startTime":381.379,"endTime":383.97900000000004,"body":"a really good sign that you"},{"speaker":"Christina Avino","startTime":381.379,"endTime":383.97900000000004,"body":"could be a good project manager"},{"speaker":"Christina Avino","startTime":384.009,"endTime":386.96900000000005,"body":"because you are naturally"},{"speaker":"Christina Avino","startTime":384.009,"endTime":386.96900000000005,"body":"project managing a lot of things"},{"speaker":"Christina Avino","startTime":386.96900000000005,"endTime":388.659,"body":"and wearing a lot of hats."},{"speaker":"Christina Avino","startTime":389.049,"endTime":392.07899999999995,"body":"So that has always been a"},{"speaker":"Christina Avino","startTime":389.049,"endTime":392.07899999999995,"body":"key indicator for success"},{"speaker":"Christina Avino","startTime":392.249,"endTime":395.22900000000004,"body":"in the role, but we actually"},{"speaker":"Christina Avino","startTime":392.249,"endTime":395.22900000000004,"body":"do a step in the interview"},{"speaker":"Christina Avino","startTime":395.23,"endTime":399.789,"body":"process that has you think"},{"speaker":"Christina Avino","startTime":395.23,"endTime":399.789,"body":"through a mock like burn report"},{"speaker":"Christina Avino","startTime":399.799,"endTime":401.659,"body":"and I don't actually care"},{"speaker":"Christina Avino","startTime":399.799,"endTime":401.659,"body":"about the execution of it."},{"speaker":"Christina Avino","startTime":401.659,"endTime":405.19899999999996,"body":"But just seeing their thinking"},{"speaker":"Christina Avino","startTime":401.659,"endTime":405.19899999999996,"body":"of how they would analyze the,"},{"speaker":"Christina Avino","startTime":405.30899999999997,"endTime":407.779,"body":"fake data that we give and"},{"speaker":"Christina Avino","startTime":405.30899999999997,"endTime":407.779,"body":"just their thought process"},{"speaker":"Christina Avino","startTime":407.779,"endTime":410.249,"body":"of how they would approach a"},{"speaker":"Christina Avino","startTime":407.779,"endTime":410.249,"body":"problem and what assumptions"},{"speaker":"Christina Avino","startTime":410.249,"endTime":412.82899999999995,"body":"they could make knowing"},{"speaker":"Christina Avino","startTime":410.249,"endTime":412.82899999999995,"body":"nothing about the actual"},{"speaker":"Christina Avino","startTime":412.82899999999995,"endTime":416.754,"body":"project and whatnot has been,"},{"speaker":"Christina Avino","startTime":412.82899999999995,"endTime":416.754,"body":"is a great way to get insight"},{"speaker":"Christina Avino","startTime":416.754,"endTime":418.374,"body":"into how they process things."},{"speaker":"Christina Avino","startTime":418.494,"endTime":420.784,"body":"Even if it's not one for one"},{"speaker":"Christina Avino","startTime":418.494,"endTime":420.784,"body":"with what, how we would actually"},{"speaker":"Christina Avino","startTime":420.784,"endTime":422.504,"body":"do it in reality at Seer."},{"speaker":"Christina Avino","startTime":422.70399999999995,"endTime":425.73400000000004,"body":"It's, that's the indicator of"},{"speaker":"Christina Avino","startTime":422.70399999999995,"endTime":425.73400000000004,"body":"okay, you know how to break down"},{"speaker":"Christina Avino","startTime":425.73400000000004,"endTime":429.404,"body":"problems and navigate ambiguity,"},{"speaker":"Christina Avino","startTime":425.73400000000004,"endTime":429.404,"body":"because ultimately no matter how"},{"speaker":"Christina Avino","startTime":429.404,"endTime":431.98400000000004,"body":"far into your career you get, I"},{"speaker":"Christina Avino","startTime":429.404,"endTime":431.98400000000004,"body":"think there's always going to be"},{"speaker":"Christina Avino","startTime":431.98400000000004,"endTime":434.924,"body":"ambiguity in project management"},{"speaker":"Christina Avino","startTime":431.98400000000004,"endTime":434.924,"body":"because services that you offer"},{"speaker":"Christina Avino","startTime":435.124,"endTime":438.06399999999996,"body":"are new, platforms are new,"},{"speaker":"Christina Avino","startTime":435.124,"endTime":438.06399999999996,"body":"things are always changing."},{"speaker":"Christina Avino","startTime":438.264,"endTime":440.144,"body":"So, that is huge."},{"speaker":"Christina Avino","startTime":440.154,"endTime":443.654,"body":"Being able to feel confident"},{"speaker":"Christina Avino","startTime":440.154,"endTime":443.654,"body":"in the unknown and be able"},{"speaker":"Christina Avino","startTime":443.654,"endTime":447.784,"body":"to still chart a course, be a"},{"speaker":"Christina Avino","startTime":443.654,"endTime":447.784,"body":"leader is incredibly important."},{"speaker":"Christina Avino","startTime":447.83399999999995,"endTime":449.94399999999996,"body":"And that's that not"},{"speaker":"Christina Avino","startTime":447.83399999999995,"endTime":449.94399999999996,"body":"exclusive to the role of"},{"speaker":"Christina Avino","startTime":449.94399999999996,"endTime":451.154,"body":"project managers at all."},{"speaker":"Michael Mordak","startTime":451.554,"endTime":452.96400000000006,"body":"Yeah,"},{"speaker":"Michael Mordak","startTime":451.554,"endTime":452.96400000000006,"body":"no, that's great insight."},{"speaker":"Michael Mordak","startTime":453.024,"endTime":454.69399999999996,"body":"And one of the things I was"},{"speaker":"Michael Mordak","startTime":453.024,"endTime":454.69399999999996,"body":"thinking about as you were"},{"speaker":"Michael Mordak","startTime":454.69399999999996,"endTime":457.35400000000004,"body":"going through all this is"},{"speaker":"Michael Mordak","startTime":454.69399999999996,"endTime":457.35400000000004,"body":"there are a lot of skills"},{"speaker":"Michael Mordak","startTime":457.35400000000004,"endTime":460.20399999999995,"body":"and concepts that are great"},{"speaker":"Michael Mordak","startTime":457.35400000000004,"endTime":460.20399999999995,"body":"for project managers to have."},{"speaker":"Michael Mordak","startTime":460.539,"endTime":462.70899999999995,"body":"But none of the things you"},{"speaker":"Michael Mordak","startTime":460.539,"endTime":462.70899999999995,"body":"really mentioned there were"},{"speaker":"Michael Mordak","startTime":462.95899999999995,"endTime":465.279,"body":"technical knowledge about"},{"speaker":"Michael Mordak","startTime":462.95899999999995,"endTime":465.279,"body":"marketing or technical"},{"speaker":"Michael Mordak","startTime":465.279,"endTime":467.749,"body":"knowledge about like software"},{"speaker":"Michael Mordak","startTime":465.279,"endTime":467.749,"body":"development, that kind of stuff."},{"speaker":"Michael Mordak","startTime":468.129,"endTime":471.249,"body":"And obviously, you're working"},{"speaker":"Michael Mordak","startTime":468.129,"endTime":471.249,"body":"for a marketing company, but"},{"speaker":"Michael Mordak","startTime":471.429,"endTime":473.93899999999996,"body":"what, like how much technical"},{"speaker":"Michael Mordak","startTime":471.429,"endTime":473.93899999999996,"body":"knowledge do you think is"},{"speaker":"Michael Mordak","startTime":474.159,"endTime":475.55899999999997,"body":"required for that role?"},{"speaker":"Michael Mordak","startTime":475.58900000000006,"endTime":477.629,"body":"Do you have to know about"},{"speaker":"Michael Mordak","startTime":475.58900000000006,"endTime":477.629,"body":"like the inner workings"},{"speaker":"Michael Mordak","startTime":477.629,"endTime":480.23400000000004,"body":"of programmatic display"},{"speaker":"Michael Mordak","startTime":477.629,"endTime":480.23400000000004,"body":"advertising or need to know,"},{"speaker":"Michael Mordak","startTime":480.23400000000004,"endTime":482.96400000000006,"body":"like how to code certain"},{"speaker":"Michael Mordak","startTime":480.23400000000004,"endTime":482.96400000000006,"body":"things or that kind of stuff?"},{"speaker":"Christina Avino","startTime":483.374,"endTime":484.96400000000006,"body":"So"},{"speaker":"Christina Avino","startTime":483.374,"endTime":484.96400000000006,"body":"definitely not in my role"},{"speaker":"Christina Avino","startTime":484.97400000000005,"endTime":488.46400000000006,"body":"do you have to know how to"},{"speaker":"Christina Avino","startTime":484.97400000000005,"endTime":488.46400000000006,"body":"code and knowledge of our"},{"speaker":"Christina Avino","startTime":488.544,"endTime":490.554,"body":"services is always an asset."},{"speaker":"Christina Avino","startTime":490.56399999999996,"endTime":493.894,"body":"But if I could pick between"},{"speaker":"Christina Avino","startTime":490.56399999999996,"endTime":493.894,"body":"some of the soft skills that"},{"speaker":"Christina Avino","startTime":493.914,"endTime":496.36400000000003,"body":"are required to be successful"},{"speaker":"Christina Avino","startTime":493.914,"endTime":496.36400000000003,"body":"and knowledge of the industry,"},{"speaker":"Christina Avino","startTime":496.404,"endTime":499.36400000000003,"body":"I would definitely select"},{"speaker":"Christina Avino","startTime":496.404,"endTime":499.36400000000003,"body":"the former because the latter"},{"speaker":"Christina Avino","startTime":499.36400000000003,"endTime":501.494,"body":"you can learn on the job."},{"speaker":"Christina Avino","startTime":501.85400000000004,"endTime":505.32899999999995,"body":"And what I found is that"},{"speaker":"Christina Avino","startTime":501.85400000000004,"endTime":505.32899999999995,"body":"every agency functions so"},{"speaker":"Christina Avino","startTime":505.32899999999995,"endTime":508.20899999999995,"body":"differently that it's not"},{"speaker":"Christina Avino","startTime":505.32899999999995,"endTime":508.20899999999995,"body":"always, when you come in"},{"speaker":"Christina Avino","startTime":508.20899999999995,"endTime":511.83900000000006,"body":"with that knowledge, it's not"},{"speaker":"Christina Avino","startTime":508.20899999999995,"endTime":511.83900000000006,"body":"always 100% transferable to how"},{"speaker":"Christina Avino","startTime":511.83900000000006,"endTime":514.709,"body":"we're doing things at Seer or"},{"speaker":"Christina Avino","startTime":511.83900000000006,"endTime":514.709,"body":"whatever agency you move to."},{"speaker":"Christina Avino","startTime":514.799,"endTime":517.579,"body":"So, I think soft skills"},{"speaker":"Christina Avino","startTime":514.799,"endTime":517.579,"body":"first, but obviously, yes,"},{"speaker":"Christina Avino","startTime":517.609,"endTime":519.069,"body":"industry knowledge is an asset."},{"speaker":"Christina Avino","startTime":519.079,"endTime":522.744,"body":"And we've actually had a few"},{"speaker":"Christina Avino","startTime":519.079,"endTime":522.744,"body":"folks convert from being a"},{"speaker":"Christina Avino","startTime":522.744,"endTime":525.234,"body":"practitioner at Seer to being"},{"speaker":"Christina Avino","startTime":522.744,"endTime":525.234,"body":"a project manager at Seer."},{"speaker":"Christina Avino","startTime":525.624,"endTime":527.244,"body":"I mean, they have a"},{"speaker":"Christina Avino","startTime":525.624,"endTime":527.244,"body":"huge leg up of fully"},{"speaker":"Christina Avino","startTime":527.244,"endTime":531.114,"body":"understanding the nuances of"},{"speaker":"Christina Avino","startTime":527.244,"endTime":531.114,"body":"everything that goes into a"},{"speaker":"Christina Avino","startTime":531.114,"endTime":532.814,"body":"deliverable is a huge asset."},{"speaker":"Christina Avino","startTime":532.814,"endTime":536.3539999999999,"body":"I don't mean to downplay that"},{"speaker":"Christina Avino","startTime":532.814,"endTime":536.3539999999999,"body":"at all, but it can be learned."},{"speaker":"Michael Mordak","startTime":536.574,"endTime":537.944,"body":"So, but if"},{"speaker":"Michael Mordak","startTime":536.574,"endTime":537.944,"body":"you were talking to somebody"},{"speaker":"Michael Mordak","startTime":537.9449999999999,"endTime":540.395,"body":"who was, in the market right"},{"speaker":"Michael Mordak","startTime":537.9449999999999,"endTime":540.395,"body":"now for a job, you would"},{"speaker":"Michael Mordak","startTime":540.395,"endTime":543.025,"body":"say, focus on soft skills,"},{"speaker":"Michael Mordak","startTime":540.395,"endTime":543.025,"body":"technical comes later."},{"speaker":"Christina Avino","startTime":543.355,"endTime":545.995,"body":"Yes, because"},{"speaker":"Christina Avino","startTime":543.355,"endTime":545.995,"body":"that I can't really teach, like"},{"speaker":"Christina Avino","startTime":545.995,"endTime":549.855,"body":"that's so much harder to coach"},{"speaker":"Christina Avino","startTime":545.995,"endTime":549.855,"body":"to say wear many hats, navigate"},{"speaker":"Christina Avino","startTime":549.855,"endTime":552.8349999999999,"body":"ambiguity, is like really hard"},{"speaker":"Christina Avino","startTime":549.855,"endTime":552.8349999999999,"body":"to teach someone how to do."},{"speaker":"Michael Mordak","startTime":553.185,"endTime":554.175,"body":"Be a"},{"speaker":"Michael Mordak","startTime":553.185,"endTime":554.175,"body":"better people person."},{"speaker":"Christina Avino","startTime":554.634,"endTime":555.495,"body":"Yes exactly."},{"speaker":"Christina Avino","startTime":555.515,"endTime":557.785,"body":"I can teach you on the"},{"speaker":"Christina Avino","startTime":555.515,"endTime":557.785,"body":"nuances and dependencies"},{"speaker":"Christina Avino","startTime":557.785,"endTime":559.975,"body":"of different types of"},{"speaker":"Christina Avino","startTime":557.785,"endTime":559.975,"body":"work streams that we do."},{"speaker":"Michael Mordak","startTime":560.095,"endTime":561.9549999999999,"body":"Yeah, so"},{"speaker":"Michael Mordak","startTime":560.095,"endTime":561.9549999999999,"body":"actually that's a great kind"},{"speaker":"Michael Mordak","startTime":561.9549999999999,"endTime":565.055,"body":"of segue into what I wanted"},{"speaker":"Michael Mordak","startTime":561.9549999999999,"endTime":565.055,"body":"to know next, which is what"},{"speaker":"Michael Mordak","startTime":565.0749999999999,"endTime":568.275,"body":"were those areas, so I mean,"},{"speaker":"Michael Mordak","startTime":565.0749999999999,"endTime":568.275,"body":"obviously you, knowing your"},{"speaker":"Michael Mordak","startTime":568.275,"endTime":570.895,"body":"background and coming into this"},{"speaker":"Michael Mordak","startTime":568.275,"endTime":570.895,"body":"role, you knew you had a lot"},{"speaker":"Michael Mordak","startTime":570.895,"endTime":574.155,"body":"of beneficial kind of crossover"},{"speaker":"Michael Mordak","startTime":570.895,"endTime":574.155,"body":"experience and skills that you"},{"speaker":"Michael Mordak","startTime":574.155,"endTime":576.135,"body":"brought to the job, which was"},{"speaker":"Michael Mordak","startTime":574.155,"endTime":576.135,"body":"why you stood out in that role"},{"speaker":"Michael Mordak","startTime":576.135,"endTime":577.645,"body":"and were able to pick up on it."},{"speaker":"Michael Mordak","startTime":578.0849999999999,"endTime":580.095,"body":"But were there any areas"},{"speaker":"Michael Mordak","startTime":578.0849999999999,"endTime":580.095,"body":"of the job that you were"},{"speaker":"Michael Mordak","startTime":580.095,"endTime":581.3439999999999,"body":"lacking and needed to upscale?"},{"speaker":"Christina Avino","startTime":581.4449999999999,"endTime":582.245,"body":"So"},{"speaker":"Christina Avino","startTime":581.4449999999999,"endTime":582.245,"body":"it is actually the"},{"speaker":"Christina Avino","startTime":582.245,"endTime":583.584,"body":"technical component."},{"speaker":"Christina Avino","startTime":583.605,"endTime":587.144,"body":"So I, like I said, specifically"},{"speaker":"Christina Avino","startTime":583.605,"endTime":587.144,"body":"in web development, I started"},{"speaker":"Christina Avino","startTime":587.144,"endTime":590.015,"body":"in web development, which that"},{"speaker":"Christina Avino","startTime":587.144,"endTime":590.015,"body":"like even more of a black box,"},{"speaker":"Christina Avino","startTime":590.015,"endTime":593.0749999999999,"body":"I think a lot of marketing can"},{"speaker":"Christina Avino","startTime":590.015,"endTime":593.0749999999999,"body":"be a little more intuitive."},{"speaker":"Christina Avino","startTime":593.495,"endTime":596.675,"body":"We all search things on Google,"},{"speaker":"Christina Avino","startTime":593.495,"endTime":596.675,"body":"understanding the algorithm at"},{"speaker":"Christina Avino","startTime":596.675,"endTime":599.4549999999999,"body":"a high level, it's a little bit"},{"speaker":"Christina Avino","startTime":596.675,"endTime":599.4549999999999,"body":"easier for at least my brain to"},{"speaker":"Christina Avino","startTime":599.4549999999999,"endTime":602.625,"body":"wrap my head around like paid"},{"speaker":"Christina Avino","startTime":599.4549999999999,"endTime":602.625,"body":"ads and things like that, but"},{"speaker":"Christina Avino","startTime":602.634,"endTime":606.5939999999999,"body":"development and coding is like"},{"speaker":"Christina Avino","startTime":602.634,"endTime":606.5939999999999,"body":"just completely beyond my realm."},{"speaker":"Christina Avino","startTime":607.044,"endTime":609.334,"body":"So when I was working"},{"speaker":"Christina Avino","startTime":607.044,"endTime":609.334,"body":"exclusively with developers,"},{"speaker":"Christina Avino","startTime":609.365,"endTime":611.025,"body":"that was a huge learning curve."},{"speaker":"Christina Avino","startTime":611.025,"endTime":614.2149999999999,"body":"And so how I tackled it,"},{"speaker":"Christina Avino","startTime":611.025,"endTime":614.2149999999999,"body":"because there was so much"},{"speaker":"Christina Avino","startTime":614.2149999999999,"endTime":617.0649999999999,"body":"to learn, is like project"},{"speaker":"Christina Avino","startTime":614.2149999999999,"endTime":617.0649999999999,"body":"by project, platform by"},{"speaker":"Christina Avino","startTime":617.0649999999999,"endTime":620.4549999999999,"body":"platform, like researching"},{"speaker":"Christina Avino","startTime":617.0649999999999,"endTime":620.4549999999999,"body":"and learning about it."},{"speaker":"Christina Avino","startTime":620.67,"endTime":623.88,"body":"And then a lot of it I did"},{"speaker":"Christina Avino","startTime":620.67,"endTime":623.88,"body":"candidly just learn on the"},{"speaker":"Christina Avino","startTime":623.88,"endTime":626.1999999999999,"body":"job because you can, research"},{"speaker":"Christina Avino","startTime":623.88,"endTime":626.1999999999999,"body":"till you're blue in the face,"},{"speaker":"Christina Avino","startTime":626.24,"endTime":629.2189999999999,"body":"but you won't, might not be"},{"speaker":"Christina Avino","startTime":626.24,"endTime":629.2189999999999,"body":"able to uncover everything."},{"speaker":"Christina Avino","startTime":629.3399999999999,"endTime":631.91,"body":"But finding that balance of"},{"speaker":"Christina Avino","startTime":629.3399999999999,"endTime":631.91,"body":"doing enough research so you can"},{"speaker":"Christina Avino","startTime":631.91,"endTime":636.04,"body":"go to your team of specialists"},{"speaker":"Christina Avino","startTime":631.91,"endTime":636.04,"body":"with smart questions that don't"},{"speaker":"Christina Avino","startTime":636.05,"endTime":639.889,"body":"frustrate them, make you smarter"},{"speaker":"Christina Avino","startTime":636.05,"endTime":639.889,"body":"for the next time around, but"},{"speaker":"Christina Avino","startTime":639.929,"endTime":641.87,"body":"leaning on your SMEs as well."},{"speaker":"Christina Avino","startTime":642.0699999999999,"endTime":644.725,"body":"So I always like to do a little"},{"speaker":"Christina Avino","startTime":642.0699999999999,"endTime":644.725,"body":"bit of homework, show that I"},{"speaker":"Christina Avino","startTime":644.725,"endTime":648.0649999999999,"body":"am like doing my part to not be"},{"speaker":"Christina Avino","startTime":644.725,"endTime":648.0649999999999,"body":"completely ignorant to subject"},{"speaker":"Christina Avino","startTime":648.0649999999999,"endTime":651.675,"body":"matter X, but then knowing that"},{"speaker":"Christina Avino","startTime":648.0649999999999,"endTime":651.675,"body":"like the folks that I'm working"},{"speaker":"Christina Avino","startTime":651.675,"endTime":656.024,"body":"with are an expert in whatever"},{"speaker":"Christina Avino","startTime":651.675,"endTime":656.024,"body":"industry you might be in and not"},{"speaker":"Christina Avino","startTime":656.1139999999999,"endTime":657.475,"body":"being afraid to rely on them."},{"speaker":"Christina Avino","startTime":657.685,"endTime":661.8639999999999,"body":"I say the number one skill that"},{"speaker":"Christina Avino","startTime":657.685,"endTime":661.8639999999999,"body":"a PM needs to have, especially"},{"speaker":"Christina Avino","startTime":661.8639999999999,"endTime":665.924,"body":"if you're, transitioning"},{"speaker":"Christina Avino","startTime":661.8639999999999,"endTime":665.924,"body":"between industries, is knowing"},{"speaker":"Christina Avino","startTime":665.954,"endTime":668.284,"body":"what questions to ask, being"},{"speaker":"Christina Avino","startTime":665.954,"endTime":668.284,"body":"comfortable with what you"},{"speaker":"Christina Avino","startTime":668.284,"endTime":671.934,"body":"don't know, and being able"},{"speaker":"Christina Avino","startTime":668.284,"endTime":671.934,"body":"to go to the right folks"},{"speaker":"Christina Avino","startTime":672.074,"endTime":673.184,"body":"when you need some answers."},{"speaker":"Christina Avino","startTime":673.4839999999999,"endTime":675.704,"body":"Because at the end of the day,"},{"speaker":"Christina Avino","startTime":673.4839999999999,"endTime":675.704,"body":"you can never know it all."},{"speaker":"Christina Avino","startTime":675.704,"endTime":678.294,"body":"That's why we are"},{"speaker":"Christina Avino","startTime":675.704,"endTime":678.294,"body":"not the practitioner."},{"speaker":"Christina Avino","startTime":678.304,"endTime":679.6139999999999,"body":"That's why I'm"},{"speaker":"Christina Avino","startTime":678.304,"endTime":679.6139999999999,"body":"not the developer."},{"speaker":"Christina Avino","startTime":679.884,"endTime":681.4639999999999,"body":"They will always"},{"speaker":"Christina Avino","startTime":679.884,"endTime":681.4639999999999,"body":"know more than we do."},{"speaker":"Christina Avino","startTime":681.4639999999999,"endTime":683.514,"body":"So, just knowing the"},{"speaker":"Christina Avino","startTime":681.4639999999999,"endTime":683.514,"body":"questions to ask is our"},{"speaker":"Christina Avino","startTime":683.634,"endTime":684.904,"body":"most important role."},{"speaker":"Michael Mordak","startTime":685.3389999999999,"endTime":687.419,"body":"You mentioned"},{"speaker":"Michael Mordak","startTime":685.3389999999999,"endTime":687.419,"body":"that, you pick up on technical"},{"speaker":"Michael Mordak","startTime":687.419,"endTime":689.959,"body":"knowledge and learn, try to"},{"speaker":"Michael Mordak","startTime":687.419,"endTime":689.959,"body":"learn something new with every"},{"speaker":"Michael Mordak","startTime":689.959,"endTime":692.679,"body":"project or whatever it is that"},{"speaker":"Michael Mordak","startTime":689.959,"endTime":692.679,"body":"comes across your plate so that"},{"speaker":"Michael Mordak","startTime":692.679,"endTime":694.9889999999999,"body":"you slowly over time pick up"},{"speaker":"Michael Mordak","startTime":692.679,"endTime":694.9889999999999,"body":"more of that technical knowledge"},{"speaker":"Michael Mordak","startTime":694.9889999999999,"endTime":696.069,"body":"and improve in that area."},{"speaker":"Michael Mordak","startTime":696.369,"endTime":698.079,"body":"Are there ever times where"},{"speaker":"Michael Mordak","startTime":696.369,"endTime":698.079,"body":"you've learned something and"},{"speaker":"Michael Mordak","startTime":698.079,"endTime":701.074,"body":"then look back at a previous"},{"speaker":"Michael Mordak","startTime":698.079,"endTime":701.074,"body":"project and kind of felt Oh,"},{"speaker":"Michael Mordak","startTime":701.084,"endTime":703.274,"body":"I wish I knew that at the time"},{"speaker":"Michael Mordak","startTime":701.084,"endTime":703.274,"body":"because it would have made"},{"speaker":"Michael Mordak","startTime":703.274,"endTime":704.414,"body":"my life so much easier then?"},{"speaker":"Christina Avino","startTime":704.7339999999999,"endTime":707.414,"body":"I have"},{"speaker":"Christina Avino","startTime":704.7339999999999,"endTime":707.414,"body":"absolutely learned things"},{"speaker":"Christina Avino","startTime":707.414,"endTime":709.824,"body":"in current projects that"},{"speaker":"Christina Avino","startTime":707.414,"endTime":709.824,"body":"I look back, I'm like, Oh"},{"speaker":"Christina Avino","startTime":709.824,"endTime":713.154,"body":"my gosh, that would have"},{"speaker":"Christina Avino","startTime":709.824,"endTime":713.154,"body":"been a lovely nugget I've"},{"speaker":"Christina Avino","startTime":713.154,"endTime":716.404,"body":"known for previous projects."},{"speaker":"Christina Avino","startTime":716.704,"endTime":719.6039999999999,"body":"I can't think of a specific"},{"speaker":"Christina Avino","startTime":716.704,"endTime":719.6039999999999,"body":"example, but I know that"},{"speaker":"Christina Avino","startTime":719.6039999999999,"endTime":722.584,"body":"is definitely quite common,"},{"speaker":"Christina Avino","startTime":719.6039999999999,"endTime":722.584,"body":"even getting outside of the"},{"speaker":"Christina Avino","startTime":722.6039999999999,"endTime":723.884,"body":"specific technical realm."},{"speaker":"Christina Avino","startTime":724.634,"endTime":728.054,"body":"The basics of even client"},{"speaker":"Christina Avino","startTime":724.634,"endTime":728.054,"body":"management, scope management,"},{"speaker":"Christina Avino","startTime":728.074,"endTime":729.274,"body":"it happens constantly."},{"speaker":"Christina Avino","startTime":729.534,"endTime":731.564,"body":"That's why I'm very"},{"speaker":"Christina Avino","startTime":729.534,"endTime":731.564,"body":"diligent about trying"},{"speaker":"Christina Avino","startTime":731.564,"endTime":735.244,"body":"to do retrospectives for"},{"speaker":"Christina Avino","startTime":731.564,"endTime":735.244,"body":"every project, so that we"},{"speaker":"Christina Avino","startTime":735.244,"endTime":737.894,"body":"do take those learnings"},{"speaker":"Christina Avino","startTime":735.244,"endTime":737.894,"body":"with us moving forward."},{"speaker":"Christina Avino","startTime":737.894,"endTime":739.9739999999999,"body":"I try not to dwell too"},{"speaker":"Christina Avino","startTime":737.894,"endTime":739.9739999999999,"body":"much on the past and let"},{"speaker":"Christina Avino","startTime":739.9739999999999,"endTime":742.824,"body":"bygones be bygones, but just"},{"speaker":"Christina Avino","startTime":739.9739999999999,"endTime":742.824,"body":"look ahead and see how we"},{"speaker":"Christina Avino","startTime":742.834,"endTime":744.454,"body":"be better in the future."},{"speaker":"Michael Mordak","startTime":745.129,"endTime":746.369,"body":"It's honestly"},{"speaker":"Michael Mordak","startTime":745.129,"endTime":746.369,"body":"probably a good thing that"},{"speaker":"Michael Mordak","startTime":746.369,"endTime":749.059,"body":"you don't remember any"},{"speaker":"Michael Mordak","startTime":746.369,"endTime":749.059,"body":"specific ones because clearly"},{"speaker":"Michael Mordak","startTime":749.6089999999999,"endTime":750.5889999999999,"body":"they're not that important."},{"speaker":"Christina Avino","startTime":750.679,"endTime":751.7189999999999,"body":"Yeah, exactly."},{"speaker":"Christina Avino","startTime":751.759,"endTime":753.519,"body":"I mean, and it's always just"},{"speaker":"Christina Avino","startTime":751.759,"endTime":753.519,"body":"the thing where you're like,"},{"speaker":"Christina Avino","startTime":753.529,"endTime":755.459,"body":"well, that would have made my"},{"speaker":"Christina Avino","startTime":753.529,"endTime":755.459,"body":"life easier, this would have"},{"speaker":"Christina Avino","startTime":755.459,"endTime":759.549,"body":"been significantly smoother but"},{"speaker":"Christina Avino","startTime":755.459,"endTime":759.549,"body":"you're so far past the point"},{"speaker":"Christina Avino","startTime":759.549,"endTime":760.949,"body":"of that being consequential."},{"speaker":"Michael Mordak","startTime":761.63,"endTime":762.3489999999999,"body":"Yeah, great."},{"speaker":"Michael Mordak","startTime":762.3489999999999,"endTime":764.399,"body":"Well, I mean, I just want"},{"speaker":"Michael Mordak","startTime":762.3489999999999,"endTime":764.399,"body":"to switch tracks a little"},{"speaker":"Michael Mordak","startTime":764.399,"endTime":767.149,"body":"bit and we'll have a bit"},{"speaker":"Michael Mordak","startTime":764.399,"endTime":767.149,"body":"of a look at the future."},{"speaker":"Michael Mordak","startTime":767.189,"endTime":769.5939999999999,"body":"So, you've come from,"},{"speaker":"Michael Mordak","startTime":767.189,"endTime":769.5939999999999,"body":"through all these, different"},{"speaker":"Michael Mordak","startTime":769.5939999999999,"endTime":772.524,"body":"roles going through co-op"},{"speaker":"Michael Mordak","startTime":769.5939999999999,"endTime":772.524,"body":"and falling into PM."},{"speaker":"Michael Mordak","startTime":772.7239999999999,"endTime":774.824,"body":"And then I just wanted"},{"speaker":"Michael Mordak","startTime":772.7239999999999,"endTime":774.824,"body":"to get a sense from you."},{"speaker":"Michael Mordak","startTime":774.914,"endTime":777.4839999999999,"body":"Do you have a plan"},{"speaker":"Michael Mordak","startTime":774.914,"endTime":777.4839999999999,"body":"for what's next?"},{"speaker":"Michael Mordak","startTime":777.634,"endTime":779.994,"body":"And that you're looking to,"},{"speaker":"Michael Mordak","startTime":777.634,"endTime":779.994,"body":"working toward right now, like"},{"speaker":"Michael Mordak","startTime":779.994,"endTime":782.704,"body":"a, another role or position,"},{"speaker":"Michael Mordak","startTime":779.994,"endTime":782.704,"body":"or what do you see yourself"},{"speaker":"Michael Mordak","startTime":782.704,"endTime":784.2239999999999,"body":"doing after PM, I guess?"},{"speaker":"Christina Avino","startTime":784.914,"endTime":787.534,"body":"Oh, well, I've"},{"speaker":"Christina Avino","startTime":784.914,"endTime":787.534,"body":"never thought past PM, honestly,"},{"speaker":"Christina Avino","startTime":787.564,"endTime":791.184,"body":"because I think I'm in this very"},{"speaker":"Christina Avino","startTime":787.564,"endTime":791.184,"body":"unique and wonderful situation"},{"speaker":"Christina Avino","startTime":791.184,"endTime":794.1039999999999,"body":"now at Seer where I've had"},{"speaker":"Christina Avino","startTime":791.184,"endTime":794.1039999999999,"body":"the opportunity to build out a"},{"speaker":"Christina Avino","startTime":794.1039999999999,"endTime":797.814,"body":"project management department,"},{"speaker":"Christina Avino","startTime":794.1039999999999,"endTime":797.814,"body":"which has been truly like the"},{"speaker":"Christina Avino","startTime":798.084,"endTime":801.804,"body":"biggest accomplishment and most"},{"speaker":"Christina Avino","startTime":798.084,"endTime":801.804,"body":"rewarding experience of my life."},{"speaker":"Christina Avino","startTime":802.024,"endTime":805.894,"body":"Because I started as the first"},{"speaker":"Christina Avino","startTime":802.024,"endTime":805.894,"body":"and only PM and when there"},{"speaker":"Christina Avino","startTime":805.894,"endTime":809.194,"body":"wasn't PM cross divisionally"},{"speaker":"Christina Avino","startTime":805.894,"endTime":809.194,"body":"over the last eight years have"},{"speaker":"Christina Avino","startTime":809.194,"endTime":813.514,"body":"now built it out to a $1.7"},{"speaker":"Christina Avino","startTime":809.194,"endTime":813.514,"body":"million department with 10 PMs."},{"speaker":"Christina Avino","startTime":814.414,"endTime":815.8439999999999,"body":"And a lot of that growth"},{"speaker":"Christina Avino","startTime":814.414,"endTime":815.8439999999999,"body":"has happened in the"},{"speaker":"Christina Avino","startTime":815.8439999999999,"endTime":817.294,"body":"last two years really."},{"speaker":"Christina Avino","startTime":817.304,"endTime":820.564,"body":"So I'm at this pivotal point"},{"speaker":"Christina Avino","startTime":817.304,"endTime":820.564,"body":"where all of the work from"},{"speaker":"Christina Avino","startTime":820.564,"endTime":823.204,"body":"the last eight years is coming"},{"speaker":"Christina Avino","startTime":820.564,"endTime":823.204,"body":"to fruition and we've really"},{"speaker":"Christina Avino","startTime":823.204,"endTime":824.814,"body":"established ourselves at Seer."},{"speaker":"Christina Avino","startTime":824.814,"endTime":829.174,"body":"So really I have my eyes"},{"speaker":"Christina Avino","startTime":824.814,"endTime":829.174,"body":"completely set on continuing to"},{"speaker":"Christina Avino","startTime":829.174,"endTime":832.764,"body":"build this out, try to further"},{"speaker":"Christina Avino","startTime":829.174,"endTime":832.764,"body":"the career of the team that has"},{"speaker":"Christina Avino","startTime":832.764,"endTime":836.014,"body":"helped us get here, because I"},{"speaker":"Christina Avino","startTime":832.764,"endTime":836.014,"body":"surely did not do this alone."},{"speaker":"Christina Avino","startTime":836.014,"endTime":838.924,"body":"Those ten folks I keep"},{"speaker":"Christina Avino","startTime":836.014,"endTime":838.924,"body":"referencing are a huge reason"},{"speaker":"Christina Avino","startTime":838.924,"endTime":842.754,"body":"why PM has become a success at"},{"speaker":"Christina Avino","startTime":838.924,"endTime":842.754,"body":"Seer, and I'm just so excited"},{"speaker":"Christina Avino","startTime":842.764,"endTime":844.3539999999999,"body":"to see what the future holds."},{"speaker":"Michael Mordak","startTime":844.784,"endTime":845.804,"body":"I mean,"},{"speaker":"Michael Mordak","startTime":844.784,"endTime":845.804,"body":"well, that's amazing."},{"speaker":"Michael Mordak","startTime":846.014,"endTime":848.414,"body":"It's extremely impressive to"},{"speaker":"Michael Mordak","startTime":846.014,"endTime":848.414,"body":"be able to say that you've part"},{"speaker":"Michael Mordak","startTime":848.414,"endTime":849.994,"body":"of that build over those years."},{"speaker":"Michael Mordak","startTime":850.014,"endTime":852.024,"body":"And yeah, I don't blame you"},{"speaker":"Michael Mordak","startTime":850.014,"endTime":852.024,"body":"for wanting to live in that"},{"speaker":"Michael Mordak","startTime":852.024,"endTime":854.384,"body":"moment and experience it since"},{"speaker":"Michael Mordak","startTime":852.024,"endTime":854.384,"body":"it's all kind of culminating"},{"speaker":"Michael Mordak","startTime":854.394,"endTime":855.164,"body":"in this at this time."},{"speaker":"Michael Mordak","startTime":855.164,"endTime":857.5939999999999,"body":"So that's amazing and"},{"speaker":"Michael Mordak","startTime":855.164,"endTime":857.5939999999999,"body":"beautiful in itself."},{"speaker":"Christina Avino","startTime":857.8539999999999,"endTime":859.204,"body":"Yeah,"},{"speaker":"Christina Avino","startTime":857.8539999999999,"endTime":859.204,"body":"no, it's been a fun ride."},{"speaker":"Michael Mordak","startTime":859.884,"endTime":860.3539999999999,"body":"Awesome."},{"speaker":"Michael Mordak","startTime":860.8539999999999,"endTime":863.064,"body":"Well, that's all I was"},{"speaker":"Michael Mordak","startTime":860.8539999999999,"endTime":863.064,"body":"really hoping to chat about"},{"speaker":"Michael Mordak","startTime":863.064,"endTime":865.924,"body":"today was just to hear your"},{"speaker":"Michael Mordak","startTime":863.064,"endTime":865.924,"body":"story and be able to share"},{"speaker":"Michael Mordak","startTime":865.924,"endTime":866.994,"body":"that with people listening."},{"speaker":"Michael Mordak","startTime":867.324,"endTime":871.684,"body":"Because I think that one"},{"speaker":"Michael Mordak","startTime":867.324,"endTime":871.684,"body":"of the things that I have"},{"speaker":"Michael Mordak","startTime":871.704,"endTime":873.574,"body":"come to understand is that"},{"speaker":"Michael Mordak","startTime":871.704,"endTime":873.574,"body":"just everybody's story is"},{"speaker":"Michael Mordak","startTime":873.584,"endTime":876.384,"body":"so uniquely different and"},{"speaker":"Michael Mordak","startTime":873.584,"endTime":876.384,"body":"may not necessarily matter"},{"speaker":"Michael Mordak","startTime":876.384,"endTime":878.284,"body":"where you're coming from or"},{"speaker":"Michael Mordak","startTime":876.384,"endTime":878.284,"body":"what you learned previously."},{"speaker":"Michael Mordak","startTime":878.284,"endTime":880.314,"body":"We all have different things"},{"speaker":"Michael Mordak","startTime":878.284,"endTime":880.314,"body":"that we can bring to the role"},{"speaker":"Michael Mordak","startTime":880.619,"endTime":883.079,"body":"that will help us out, whether"},{"speaker":"Michael Mordak","startTime":880.619,"endTime":883.079,"body":"that's soft skills or technical"},{"speaker":"Michael Mordak","startTime":883.079,"endTime":885.929,"body":"skills, or whether we're natural"},{"speaker":"Michael Mordak","startTime":883.079,"endTime":885.929,"body":"planners or whatever it is."},{"speaker":"Michael Mordak","startTime":885.939,"endTime":888.079,"body":"There's always something that"},{"speaker":"Michael Mordak","startTime":885.939,"endTime":888.079,"body":"we can bring and always things"},{"speaker":"Michael Mordak","startTime":888.0889999999999,"endTime":889.299,"body":"that we can work on as well."},{"speaker":"Michael Mordak","startTime":889.5889999999999,"endTime":890.579,"body":"Important part."},{"speaker":"Michael Mordak","startTime":890.819,"endTime":892.639,"body":"But yes, thanks again,"},{"speaker":"Michael Mordak","startTime":890.819,"endTime":892.639,"body":"Christina, for your time"},{"speaker":"Michael Mordak","startTime":892.639,"endTime":894.3589999999999,"body":"this morning and good"},{"speaker":"Michael Mordak","startTime":892.639,"endTime":894.3589999999999,"body":"luck with everything."},{"speaker":"Michael Mordak","startTime":894.3589999999999,"endTime":896.8389999999999,"body":"I just want to say yeah,"},{"speaker":"Michael Mordak","startTime":894.3589999999999,"endTime":896.8389999999999,"body":"all the best and hope that"},{"speaker":"Michael Mordak","startTime":896.879,"endTime":897.8389999999999,"body":"we get to chat again soon."},{"speaker":"Christina Avino","startTime":897.999,"endTime":898.329,"body":"Yeah."},{"speaker":"Christina Avino","startTime":898.439,"endTime":899.65,"body":"Thank you so much for having me."},{"speaker":"Christina Avino","startTime":899.65,"endTime":901.151,"body":"It was a great time."},{"speaker":"Michael Mordak","startTime":901.151,"endTime":902.952,"body":"Thanks"},{"speaker":"Michael Mordak","startTime":901.151,"endTime":902.952,"body":"for tuning into our Member"},{"speaker":"Michael Mordak","startTime":902.952,"endTime":903.852,"body":"Spotlight with Christina."},{"speaker":"Michael Mordak","startTime":903.852,"endTime":907.154,"body":"She has so much more knowledge"},{"speaker":"Michael Mordak","startTime":903.852,"endTime":907.154,"body":"and insight to share with"},{"speaker":"Michael Mordak","startTime":907.154,"endTime":909.654,"body":"you so come chat with us"},{"speaker":"Michael Mordak","startTime":907.154,"endTime":909.654,"body":"in the Slack channel, along"},{"speaker":"Michael Mordak","startTime":909.654,"endTime":911.994,"body":"with our entire community"},{"speaker":"Michael Mordak","startTime":909.654,"endTime":911.994,"body":"of digital project managers."},{"speaker":"Michael Mordak","startTime":912.254,"endTime":914.7239999999999,"body":"You can learn more about"},{"speaker":"Michael Mordak","startTime":912.254,"endTime":914.7239999999999,"body":"membership on our website at"},{"speaker":"Michael Mordak","startTime":915.024,"endTime":917.924,"body":"thedigitalprojectmanager.com/membership."},{"speaker":"Michael Mordak","startTime":918.294,"endTime":921.664,"body":"Until next time,"},{"speaker":"Michael Mordak","startTime":918.294,"endTime":921.664,"body":"thanks for listening."}]}