{"version":"1.0.0","segments":[{"speaker":"Galen Low","startTime":27.150000000000002,"endTime":28.42,"body":"Hey folks,"},{"speaker":"Galen Low","startTime":27.150000000000002,"endTime":28.42,"body":"thanks for tuning in."},{"speaker":"Galen Low","startTime":28.44,"endTime":31.0,"body":"My name is Galen Low with"},{"speaker":"Galen Low","startTime":28.44,"endTime":31.0,"body":"The Digital Project Manager."},{"speaker":"Galen Low","startTime":31.22,"endTime":33.729,"body":"We are a community of digital"},{"speaker":"Galen Low","startTime":31.22,"endTime":33.729,"body":"professionals on a mission"},{"speaker":"Galen Low","startTime":33.730000000000004,"endTime":36.059,"body":"to help each other get"},{"speaker":"Galen Low","startTime":33.730000000000004,"endTime":36.059,"body":"skilled, get confident, and"},{"speaker":"Galen Low","startTime":36.06,"endTime":38.55,"body":"get connected so that we can"},{"speaker":"Galen Low","startTime":36.06,"endTime":38.55,"body":"amplify the value of project"},{"speaker":"Galen Low","startTime":38.58,"endTime":40.24,"body":"management in a digital world."},{"speaker":"Galen Low","startTime":40.609,"endTime":42.689,"body":"If you want to hear more"},{"speaker":"Galen Low","startTime":40.609,"endTime":42.689,"body":"about that, head on over to"},{"speaker":"Galen Low","startTime":42.689,"endTime":45.219,"body":"thedigitalprojectmanager.com/membership."},{"speaker":"Galen Low","startTime":45.24,"endTime":48.009,"body":"Okay, today we are"},{"speaker":"Galen Low","startTime":45.24,"endTime":48.009,"body":"talking about a"},{"speaker":"Galen Low","startTime":50.89,"endTime":54.03,"body":"different kind of hybrid"},{"speaker":"Galen Low","startTime":50.89,"endTime":54.03,"body":"project — not the kind where"},{"speaker":"Galen Low","startTime":54.03,"endTime":56.5,"body":"you're working with a mix"},{"speaker":"Galen Low","startTime":54.03,"endTime":56.5,"body":"of remote and in-person team"},{"speaker":"Galen Low","startTime":56.51,"endTime":60.27,"body":"members necessarily, but the"},{"speaker":"Galen Low","startTime":56.51,"endTime":60.27,"body":"ones where the things that"},{"speaker":"Galen Low","startTime":60.27,"endTime":63.38,"body":"you're creating actually have"},{"speaker":"Galen Low","startTime":60.27,"endTime":63.38,"body":"to span the physical world"},{"speaker":"Galen Low","startTime":63.459,"endTime":66.82,"body":"and the digital world — and"},{"speaker":"Galen Low","startTime":63.459,"endTime":66.82,"body":"how you, as a project manager,"},{"speaker":"Galen Low","startTime":67.05000000000001,"endTime":69.91,"body":"can navigate the challenges"},{"speaker":"Galen Low","startTime":67.05000000000001,"endTime":69.91,"body":"that can come along with that."},{"speaker":"Galen Low","startTime":70.465,"endTime":73.155,"body":"With me today to share her"},{"speaker":"Galen Low","startTime":70.465,"endTime":73.155,"body":"personal experience on exactly"},{"speaker":"Galen Low","startTime":73.155,"endTime":76.485,"body":"that is the host of The"},{"speaker":"Galen Low","startTime":73.155,"endTime":76.485,"body":"Everyday PM podcast and VP"},{"speaker":"Galen Low","startTime":76.485,"endTime":79.275,"body":"of Operations at TrueSense"},{"speaker":"Galen Low","startTime":76.485,"endTime":79.275,"body":"Marketing, Ann Campea."},{"speaker":"Galen Low","startTime":79.424,"endTime":81.025,"body":"Ann, thanks for"},{"speaker":"Galen Low","startTime":79.424,"endTime":81.025,"body":"being with us today."},{"speaker":"Ann Campea","startTime":81.265,"endTime":83.11500000000001,"body":"Galen, I'm"},{"speaker":"Ann Campea","startTime":81.265,"endTime":83.11500000000001,"body":"so excited to be here."},{"speaker":"Galen Low","startTime":83.285,"endTime":85.684,"body":"For folks who are"},{"speaker":"Galen Low","startTime":83.285,"endTime":85.684,"body":"listening to this, and I know"},{"speaker":"Galen Low","startTime":85.695,"endTime":88.554,"body":"we're in between having video"},{"speaker":"Galen Low","startTime":85.695,"endTime":88.554,"body":"episodes in conjunction with"},{"speaker":"Galen Low","startTime":88.575,"endTime":93.365,"body":"audio episodes, but I am gazing"},{"speaker":"Galen Low","startTime":88.575,"endTime":93.365,"body":"upon Ann's glorious display"},{"speaker":"Galen Low","startTime":93.365,"endTime":98.179,"body":"shelf of all the coolest"},{"speaker":"Galen Low","startTime":93.365,"endTime":98.179,"body":"toys you can imagine from"},{"speaker":"Galen Low","startTime":98.179,"endTime":99.999,"body":"your childhood and beyond."},{"speaker":"Galen Low","startTime":100.37,"endTime":105.47,"body":"You've clearly got a background"},{"speaker":"Galen Low","startTime":100.37,"endTime":105.47,"body":"in some physical product and"},{"speaker":"Galen Low","startTime":105.479,"endTime":108.4,"body":"definitely some digital products"},{"speaker":"Galen Low","startTime":105.479,"endTime":108.4,"body":"and some that span both."},{"speaker":"Galen Low","startTime":108.979,"endTime":111.3,"body":"And so I'm super excited"},{"speaker":"Galen Low","startTime":108.979,"endTime":111.3,"body":"to dive in today."},{"speaker":"Ann Campea","startTime":111.6,"endTime":112.319,"body":"Yeah, me too."},{"speaker":"Ann Campea","startTime":112.319,"endTime":115.93,"body":"I'm happy to share some of"},{"speaker":"Ann Campea","startTime":112.319,"endTime":115.93,"body":"my background literally and"},{"speaker":"Ann Campea","startTime":116.5,"endTime":117.53,"body":"verbally with the audience."},{"speaker":"Galen Low","startTime":118.535,"endTime":120.245,"body":"Let's do the"},{"speaker":"Galen Low","startTime":118.535,"endTime":120.245,"body":"professional background stuff"},{"speaker":"Galen Low","startTime":120.245,"endTime":122.645,"body":"first, because as I understand"},{"speaker":"Galen Low","startTime":120.245,"endTime":122.645,"body":"it, your background, it cuts"},{"speaker":"Galen Low","startTime":122.645,"endTime":125.735,"body":"across toys, it cuts across"},{"speaker":"Galen Low","startTime":122.645,"endTime":125.735,"body":"retail innovation and tech."},{"speaker":"Galen Low","startTime":125.995,"endTime":128.865,"body":"Can you give us a quick rundown"},{"speaker":"Galen Low","startTime":125.995,"endTime":128.865,"body":"of some of the organizations"},{"speaker":"Galen Low","startTime":128.865,"endTime":131.29399999999998,"body":"you've worked for and some of"},{"speaker":"Galen Low","startTime":128.865,"endTime":131.29399999999998,"body":"the roles that you've held?"},{"speaker":"Ann Campea","startTime":131.495,"endTime":132.494,"body":"Yeah,"},{"speaker":"Ann Campea","startTime":131.495,"endTime":132.494,"body":"I would love to."},{"speaker":"Ann Campea","startTime":132.495,"endTime":137.54500000000002,"body":"So I started my project"},{"speaker":"Ann Campea","startTime":132.495,"endTime":137.54500000000002,"body":"manager journey in toy and"},{"speaker":"Ann Campea","startTime":137.54500000000002,"endTime":140.825,"body":"product development, I work"},{"speaker":"Ann Campea","startTime":137.54500000000002,"endTime":140.825,"body":"for a company called Hasbro."},{"speaker":"Ann Campea","startTime":141.005,"endTime":145.625,"body":"And for those that are familiar"},{"speaker":"Ann Campea","startTime":141.005,"endTime":145.625,"body":"with toys, we are the ones"},{"speaker":"Ann Campea","startTime":145.635,"endTime":148.644,"body":"that were generating your"},{"speaker":"Ann Campea","startTime":145.635,"endTime":148.644,"body":"board games like Monopoly."},{"speaker":"Ann Campea","startTime":148.925,"endTime":152.514,"body":"We also worked on"},{"speaker":"Ann Campea","startTime":148.925,"endTime":152.514,"body":"Transformers and G.I."},{"speaker":"Ann Campea","startTime":152.514,"endTime":155.434,"body":"Joe and oh, there's this"},{"speaker":"Ann Campea","startTime":152.514,"endTime":155.434,"body":"property that maybe some"},{"speaker":"Ann Campea","startTime":155.445,"endTime":157.804,"body":"people heard of called Star"},{"speaker":"Ann Campea","startTime":155.445,"endTime":157.804,"body":"Wars that we also worked on."},{"speaker":"Ann Campea","startTime":158.464,"endTime":162.394,"body":"So typically Hasbro and you"},{"speaker":"Ann Campea","startTime":158.464,"endTime":162.394,"body":"would hear the other company,"},{"speaker":"Ann Campea","startTime":162.394,"endTime":165.774,"body":"Mattel, and people would mix"},{"speaker":"Ann Campea","startTime":162.394,"endTime":165.774,"body":"those two up and think that"},{"speaker":"Ann Campea","startTime":165.774,"endTime":166.88400000000001,"body":"we're all the same company."},{"speaker":"Ann Campea","startTime":166.885,"endTime":169.754,"body":"But all of that to say, I"},{"speaker":"Ann Campea","startTime":166.885,"endTime":169.754,"body":"spent many years growing"},{"speaker":"Ann Campea","startTime":169.755,"endTime":173.815,"body":"up as a PM at Hasbro, it's"},{"speaker":"Ann Campea","startTime":169.755,"endTime":173.815,"body":"where I learned very much the"},{"speaker":"Ann Campea","startTime":174.005,"endTime":178.079,"body":"predictive or waterfall approach"},{"speaker":"Ann Campea","startTime":174.005,"endTime":178.079,"body":"to project management and the"},{"speaker":"Ann Campea","startTime":178.089,"endTime":181.579,"body":"toy development timelines and"},{"speaker":"Ann Campea","startTime":178.089,"endTime":181.579,"body":"products and that sort of thing."},{"speaker":"Ann Campea","startTime":181.829,"endTime":185.279,"body":"But from there, I extended"},{"speaker":"Ann Campea","startTime":181.829,"endTime":185.279,"body":"my journey, went outside"},{"speaker":"Ann Campea","startTime":185.279,"endTime":187.97,"body":"of product to join Amazon."},{"speaker":"Ann Campea","startTime":188.39000000000001,"endTime":192.19,"body":"And at Amazon, I was a program"},{"speaker":"Ann Campea","startTime":188.39000000000001,"endTime":192.19,"body":"manager much more on the"},{"speaker":"Ann Campea","startTime":192.199,"endTime":194.89000000000001,"body":"readiness aspect of at the time."},{"speaker":"Ann Campea","startTime":194.89000000000001,"endTime":197.24,"body":"And to be honest, I'm not"},{"speaker":"Ann Campea","startTime":194.89000000000001,"endTime":197.24,"body":"sure what happened with"},{"speaker":"Ann Campea","startTime":197.24,"endTime":198.35,"body":"the product we put out."},{"speaker":"Ann Campea","startTime":198.744,"endTime":203.045,"body":"But we were launching the"},{"speaker":"Ann Campea","startTime":198.744,"endTime":203.045,"body":"Amazon Fresh Grocery Stores."},{"speaker":"Ann Campea","startTime":203.154,"endTime":207.644,"body":"I believe they are still"},{"speaker":"Ann Campea","startTime":203.154,"endTime":207.644,"body":"around, if I'm not mistaken."},{"speaker":"Ann Campea","startTime":207.844,"endTime":212.364,"body":"But there were elements to that"},{"speaker":"Ann Campea","startTime":207.844,"endTime":212.364,"body":"were around procurement of all"},{"speaker":"Ann Campea","startTime":212.364,"endTime":216.53,"body":"the goods that you would take"},{"speaker":"Ann Campea","startTime":212.364,"endTime":216.53,"body":"to stock, a grocery store, there"},{"speaker":"Ann Campea","startTime":216.53,"endTime":220.52,"body":"was elements of project managing"},{"speaker":"Ann Campea","startTime":216.53,"endTime":220.52,"body":"construction elements to it."},{"speaker":"Ann Campea","startTime":220.76,"endTime":223.66,"body":"There was just a full facet"},{"speaker":"Ann Campea","startTime":220.76,"endTime":223.66,"body":"of things that were happening."},{"speaker":"Ann Campea","startTime":223.67,"endTime":227.79,"body":"And so in the program manager"},{"speaker":"Ann Campea","startTime":223.67,"endTime":227.79,"body":"titled role, I was doing a lot"},{"speaker":"Ann Campea","startTime":227.79,"endTime":230.749,"body":"of project management across"},{"speaker":"Ann Campea","startTime":227.79,"endTime":230.749,"body":"different things that needed"},{"speaker":"Ann Campea","startTime":230.75900000000001,"endTime":233.9,"body":"to be coordinated as part"},{"speaker":"Ann Campea","startTime":230.75900000000001,"endTime":233.9,"body":"of creating a grocery store."},{"speaker":"Ann Campea","startTime":234.18,"endTime":237.15,"body":"And then from there, I"},{"speaker":"Ann Campea","startTime":234.18,"endTime":237.15,"body":"took my skill sets over to"},{"speaker":"Ann Campea","startTime":237.18,"endTime":240.58,"body":"Apple and I had a awesome"},{"speaker":"Ann Campea","startTime":237.18,"endTime":240.58,"body":"opportunity to work in"},{"speaker":"Ann Campea","startTime":240.629,"endTime":244.554,"body":"much more of the tech space"},{"speaker":"Ann Campea","startTime":240.629,"endTime":244.554,"body":"working beyond the R\u0026D side."},{"speaker":"Ann Campea","startTime":244.554,"endTime":247.304,"body":"I didn't unfortunately get"},{"speaker":"Ann Campea","startTime":244.554,"endTime":247.304,"body":"to see all the like, really"},{"speaker":"Ann Campea","startTime":247.304,"endTime":249.855,"body":"cool stuff that people"},{"speaker":"Ann Campea","startTime":247.304,"endTime":249.855,"body":"were thinking of making."},{"speaker":"Ann Campea","startTime":249.855,"endTime":253.474,"body":"I was at the tail end at the"},{"speaker":"Ann Campea","startTime":249.855,"endTime":253.474,"body":"operations side, working closely"},{"speaker":"Ann Campea","startTime":253.474,"endTime":256.61400000000003,"body":"with the supply chain channels,"},{"speaker":"Ann Campea","startTime":253.474,"endTime":256.61400000000003,"body":"figuring out how do we get"},{"speaker":"Ann Campea","startTime":256.61400000000003,"endTime":260.55899999999997,"body":"product to our ecommerce versus"},{"speaker":"Ann Campea","startTime":256.61400000000003,"endTime":260.55899999999997,"body":"our physical retail stores."},{"speaker":"Ann Campea","startTime":260.95,"endTime":263.62,"body":"And so getting to do a lot"},{"speaker":"Ann Campea","startTime":260.95,"endTime":263.62,"body":"of the elements of not just"},{"speaker":"Ann Campea","startTime":263.63,"endTime":266.27,"body":"product development, but then"},{"speaker":"Ann Campea","startTime":263.63,"endTime":266.27,"body":"seeing it through to the market."},{"speaker":"Ann Campea","startTime":266.55,"endTime":270.469,"body":"And so I learned a lot about"},{"speaker":"Ann Campea","startTime":266.55,"endTime":270.469,"body":"tech and that's essentially"},{"speaker":"Ann Campea","startTime":270.469,"endTime":274.84000000000003,"body":"where I got some exposure to the"},{"speaker":"Ann Campea","startTime":270.469,"endTime":274.84000000000003,"body":"agile side of the project life"},{"speaker":"Ann Campea","startTime":274.849,"endTime":278.82000000000005,"body":"cycle, a lot more sprints and"},{"speaker":"Ann Campea","startTime":274.849,"endTime":278.82000000000005,"body":"faster turnarounds on things."},{"speaker":"Ann Campea","startTime":279.33000000000004,"endTime":283.01,"body":"And bringing that all"},{"speaker":"Ann Campea","startTime":279.33000000000004,"endTime":283.01,"body":"together in my role as VP of"},{"speaker":"Ann Campea","startTime":283.01,"endTime":286.55999999999995,"body":"Operations at TrueSense, I get"},{"speaker":"Ann Campea","startTime":283.01,"endTime":286.55999999999995,"body":"to do a little bit of both."},{"speaker":"Ann Campea","startTime":286.94000000000005,"endTime":291.38,"body":"And so at TrueSense, we work"},{"speaker":"Ann Campea","startTime":286.94000000000005,"endTime":291.38,"body":"with a donor engagement, right?"},{"speaker":"Ann Campea","startTime":291.40999999999997,"endTime":294.30999999999995,"body":"So we're working with"},{"speaker":"Ann Campea","startTime":291.40999999999997,"endTime":294.30999999999995,"body":"nonprofits, the Salvation Army"},{"speaker":"Ann Campea","startTime":294.33000000000004,"endTime":298.19000000000005,"body":"being one of our clients, for"},{"speaker":"Ann Campea","startTime":294.33000000000004,"endTime":298.19000000000005,"body":"example, and even in some of"},{"speaker":"Ann Campea","startTime":298.19000000000005,"endTime":301.55999999999995,"body":"our clients, they are expecting"},{"speaker":"Ann Campea","startTime":298.19000000000005,"endTime":301.55999999999995,"body":"not just physical product,"},{"speaker":"Ann Campea","startTime":301.6,"endTime":303.37,"body":"but digital product as well."},{"speaker":"Ann Campea","startTime":303.64,"endTime":307.159,"body":"All in relation to making sure"},{"speaker":"Ann Campea","startTime":303.64,"endTime":307.159,"body":"that we can execute upon the"},{"speaker":"Ann Campea","startTime":307.15999999999997,"endTime":310.57000000000005,"body":"nonprofit's missions, which"},{"speaker":"Ann Campea","startTime":307.15999999999997,"endTime":310.57000000000005,"body":"is to interact in such a way"},{"speaker":"Ann Campea","startTime":310.57000000000005,"endTime":313.33900000000006,"body":"with their donors that would"},{"speaker":"Ann Campea","startTime":310.57000000000005,"endTime":313.33900000000006,"body":"make it convenient for them"},{"speaker":"Ann Campea","startTime":313.34000000000003,"endTime":314.639,"body":"to support the community."},{"speaker":"Ann Campea","startTime":314.65999999999997,"endTime":317.27,"body":"So some people like to"},{"speaker":"Ann Campea","startTime":314.65999999999997,"endTime":317.27,"body":"go online and do that."},{"speaker":"Ann Campea","startTime":317.28,"endTime":319.80999999999995,"body":"Some people like to receive"},{"speaker":"Ann Campea","startTime":317.28,"endTime":319.80999999999995,"body":"something in a mail and be"},{"speaker":"Ann Campea","startTime":319.80999999999995,"endTime":321.41999999999996,"body":"able to support that way."},{"speaker":"Ann Campea","startTime":321.41999999999996,"endTime":324.745,"body":"So, it's bringing all of my"},{"speaker":"Ann Campea","startTime":321.41999999999996,"endTime":324.745,"body":"experiences together in this"},{"speaker":"Ann Campea","startTime":324.745,"endTime":327.31500000000005,"body":"role, which I'm super excited"},{"speaker":"Ann Campea","startTime":324.745,"endTime":327.31500000000005,"body":"to be sharing with you today."},{"speaker":"Galen Low","startTime":327.475,"endTime":328.115,"body":"I love that."},{"speaker":"Galen Low","startTime":328.44500000000005,"endTime":328.66499999999996,"body":"Yeah."},{"speaker":"Galen Low","startTime":328.66499999999996,"endTime":331.125,"body":"Isn't it nice that you've"},{"speaker":"Galen Low","startTime":328.66499999999996,"endTime":331.125,"body":"worked for a couple of small"},{"speaker":"Galen Low","startTime":331.144,"endTime":333.745,"body":"up and coming companies"},{"speaker":"Galen Low","startTime":331.144,"endTime":333.745,"body":"like Hasbro, Apple and"},{"speaker":"Galen Low","startTime":333.764,"endTime":335.725,"body":"Amazon, Salvation Army?"},{"speaker":"Ann Campea","startTime":336.225,"endTime":339.105,"body":"Just a few, no,"},{"speaker":"Ann Campea","startTime":336.225,"endTime":339.105,"body":"but very fortunate in that."},{"speaker":"Ann Campea","startTime":339.405,"endTime":341.885,"body":"I'm sure there's people in your"},{"speaker":"Ann Campea","startTime":339.405,"endTime":341.885,"body":"audience that feel the same way."},{"speaker":"Ann Campea","startTime":342.255,"endTime":345.95500000000004,"body":"If you really love project"},{"speaker":"Ann Campea","startTime":342.255,"endTime":345.95500000000004,"body":"management, I think to me,"},{"speaker":"Ann Campea","startTime":345.975,"endTime":349.755,"body":"the best way to get very"},{"speaker":"Ann Campea","startTime":345.975,"endTime":349.755,"body":"well-versed in the role is"},{"speaker":"Ann Campea","startTime":349.775,"endTime":352.505,"body":"to expand the industries"},{"speaker":"Ann Campea","startTime":349.775,"endTime":352.505,"body":"that you get to be a PM in."},{"speaker":"Ann Campea","startTime":352.985,"endTime":356.53499999999997,"body":"And to me in my own journey,"},{"speaker":"Ann Campea","startTime":352.985,"endTime":356.53499999999997,"body":"it was proving myself to"},{"speaker":"Ann Campea","startTime":356.53499999999997,"endTime":359.67499999999995,"body":"myself that I could be a good"},{"speaker":"Ann Campea","startTime":356.53499999999997,"endTime":359.67499999999995,"body":"PM, no matter what industry"},{"speaker":"Ann Campea","startTime":359.67499999999995,"endTime":362.605,"body":"or what product or whatever"},{"speaker":"Ann Campea","startTime":359.67499999999995,"endTime":362.605,"body":"it is type of medium it"},{"speaker":"Ann Campea","startTime":362.605,"endTime":363.725,"body":"is that I'm working with."},{"speaker":"Galen Low","startTime":363.975,"endTime":364.505,"body":"I love that."},{"speaker":"Galen Low","startTime":364.54499999999996,"endTime":364.71500000000003,"body":"Yeah."},{"speaker":"Galen Low","startTime":364.94500000000005,"endTime":367.225,"body":"Variety is one of the"},{"speaker":"Galen Low","startTime":364.94500000000005,"endTime":367.225,"body":"benefits of being a project"},{"speaker":"Galen Low","startTime":367.225,"endTime":368.355,"body":"manager in some cases."},{"speaker":"Ann Campea","startTime":368.405,"endTime":369.16499999999996,"body":"Absolutely."},{"speaker":"Galen Low","startTime":369.45500000000004,"endTime":370.80499999999995,"body":"I want to swing"},{"speaker":"Galen Low","startTime":369.45500000000004,"endTime":370.80499999999995,"body":"back to that in a little"},{"speaker":"Galen Low","startTime":370.80499999999995,"endTime":374.015,"body":"bit, but you've mentioned a"},{"speaker":"Galen Low","startTime":370.80499999999995,"endTime":374.015,"body":"couple of examples in there."},{"speaker":"Galen Low","startTime":374.015,"endTime":376.32500000000005,"body":"By the way, the Amazon Fresh,"},{"speaker":"Galen Low","startTime":374.015,"endTime":376.32500000000005,"body":"that was the grocery store."},{"speaker":"Galen Low","startTime":376.32500000000005,"endTime":377.95500000000004,"body":"You just walk in and grab"},{"speaker":"Galen Low","startTime":376.32500000000005,"endTime":377.95500000000004,"body":"a thing and walk out."},{"speaker":"Galen Low","startTime":378.03499999999997,"endTime":378.70500000000004,"body":"There's no checkout?"},{"speaker":"Ann Campea","startTime":378.745,"endTime":382.225,"body":"Yeah, it's got to"},{"speaker":"Ann Campea","startTime":378.745,"endTime":382.225,"body":"do the carts with the scanners."},{"speaker":"Ann Campea","startTime":382.225,"endTime":385.58500000000004,"body":"And I only question whether"},{"speaker":"Ann Campea","startTime":382.225,"endTime":385.58500000000004,"body":"they are around or not, because"},{"speaker":"Ann Campea","startTime":385.58500000000004,"endTime":386.83500000000004,"body":"I had seen some article."},{"speaker":"Ann Campea","startTime":387.04499999999996,"endTime":389.155,"body":"I don't know, a few months"},{"speaker":"Ann Campea","startTime":387.04499999999996,"endTime":389.155,"body":"ago, that said something about"},{"speaker":"Ann Campea","startTime":389.155,"endTime":390.94500000000005,"body":"the just walk out technology."},{"speaker":"Ann Campea","startTime":391.135,"endTime":393.875,"body":"There's something going on"},{"speaker":"Ann Campea","startTime":391.135,"endTime":393.875,"body":"that was painting a negative"},{"speaker":"Ann Campea","startTime":393.875,"endTime":395.07500000000005,"body":"light on that, I think."},{"speaker":"Galen Low","startTime":395.21500000000003,"endTime":398.235,"body":"I saw the same"},{"speaker":"Galen Low","startTime":395.21500000000003,"endTime":398.235,"body":"article, I think, but futurist"},{"speaker":"Galen Low","startTime":398.265,"endTime":400.93499999999995,"body":"me says there's no way we're not"},{"speaker":"Galen Low","startTime":398.265,"endTime":400.93499999999995,"body":"going to go there in the future."},{"speaker":"Ann Campea","startTime":401.06500000000005,"endTime":401.855,"body":"You"},{"speaker":"Ann Campea","startTime":401.06500000000005,"endTime":401.855,"body":"know what I mean?"},{"speaker":"Ann Campea","startTime":401.865,"endTime":404.04499999999996,"body":"It's just, there's, if"},{"speaker":"Ann Campea","startTime":401.865,"endTime":404.04499999999996,"body":"you've been to the bigger"},{"speaker":"Ann Campea","startTime":404.04499999999996,"endTime":405.66499999999996,"body":"sporting events, right?"},{"speaker":"Ann Campea","startTime":405.67499999999995,"endTime":408.66499999999996,"body":"So I don't know if Rogers"},{"speaker":"Ann Campea","startTime":405.67499999999995,"endTime":408.66499999999996,"body":"Centre or whatever, a lot of"},{"speaker":"Ann Campea","startTime":408.67499999999995,"endTime":413.015,"body":"the marketplaces within the"},{"speaker":"Ann Campea","startTime":408.67499999999995,"endTime":413.015,"body":"stadiums now are that JWO tech"},{"speaker":"Ann Campea","startTime":413.19500000000005,"endTime":416.71500000000003,"body":"where you can go in, you're"},{"speaker":"Ann Campea","startTime":413.19500000000005,"endTime":416.71500000000003,"body":"able to turn a lot of customers."},{"speaker":"Ann Campea","startTime":417.08500000000004,"endTime":419.57500000000005,"body":"Because all they have to"},{"speaker":"Ann Campea","startTime":417.08500000000004,"endTime":419.57500000000005,"body":"do is go in, scan their"},{"speaker":"Ann Campea","startTime":419.605,"endTime":423.015,"body":"whatever digital pass that"},{"speaker":"Ann Campea","startTime":419.605,"endTime":423.015,"body":"has your credit info in"},{"speaker":"Ann Campea","startTime":423.015,"endTime":425.605,"body":"it so that as you walk out"},{"speaker":"Ann Campea","startTime":423.015,"endTime":425.605,"body":"with your items, everything"},{"speaker":"Ann Campea","startTime":425.605,"endTime":426.66499999999996,"body":"gets charged that way."},{"speaker":"Ann Campea","startTime":426.67499999999995,"endTime":428.16499999999996,"body":"So it's a neat technology."},{"speaker":"Galen Low","startTime":428.28499999999997,"endTime":430.04499999999996,"body":"And anyone who's"},{"speaker":"Galen Low","startTime":428.28499999999997,"endTime":430.04499999999996,"body":"tried to buy a baseball"},{"speaker":"Galen Low","startTime":430.04499999999996,"endTime":432.375,"body":"cap after a baseball"},{"speaker":"Galen Low","startTime":430.04499999999996,"endTime":432.375,"body":"game understands that"},{"speaker":"Galen Low","startTime":432.375,"endTime":433.32500000000005,"body":"is necessary technology."},{"speaker":"Ann Campea","startTime":433.33500000000004,"endTime":436.875,"body":"Yeah, no lines,"},{"speaker":"Ann Campea","startTime":433.33500000000004,"endTime":436.875,"body":"you can just go do it yourself."},{"speaker":"Ann Campea","startTime":436.885,"endTime":439.30499999999995,"body":"Yeah, there's something really"},{"speaker":"Ann Campea","startTime":436.885,"endTime":439.30499999999995,"body":"nice about that, so I agree."},{"speaker":"Ann Campea","startTime":439.58500000000004,"endTime":440.225,"body":"It's going to be around."},{"speaker":"Galen Low","startTime":440.485,"endTime":441.235,"body":"I really love that."},{"speaker":"Galen Low","startTime":441.235,"endTime":445.33500000000004,"body":"And what a great example of a"},{"speaker":"Galen Low","startTime":441.235,"endTime":445.33500000000004,"body":"project that spans the digital"},{"speaker":"Galen Low","startTime":445.33500000000004,"endTime":446.845,"body":"realm and the physical realm."},{"speaker":"Galen Low","startTime":447.06500000000005,"endTime":449.71500000000003,"body":"Would you say that programs"},{"speaker":"Galen Low","startTime":447.06500000000005,"endTime":449.71500000000003,"body":"and projects like this, that"},{"speaker":"Galen Low","startTime":449.745,"endTime":452.515,"body":"you are somewhere in between"},{"speaker":"Galen Low","startTime":449.745,"endTime":452.515,"body":"or across both realms, are"},{"speaker":"Galen Low","startTime":452.515,"endTime":453.92499999999995,"body":"these common these days?"},{"speaker":"Galen Low","startTime":454.115,"endTime":456.885,"body":"And if so, what are some other"},{"speaker":"Galen Low","startTime":454.115,"endTime":456.885,"body":"examples that some of our"},{"speaker":"Galen Low","startTime":456.895,"endTime":459.67499999999995,"body":"listeners may encounter in their"},{"speaker":"Galen Low","startTime":456.895,"endTime":459.67499999999995,"body":"journey as project managers?"},{"speaker":"Ann Campea","startTime":459.83500000000004,"endTime":461.755,"body":"I love this"},{"speaker":"Ann Campea","startTime":459.83500000000004,"endTime":461.755,"body":"question because, yes."},{"speaker":"Ann Campea","startTime":463.72,"endTime":466.41999999999996,"body":"I think when we were spitballing"},{"speaker":"Ann Campea","startTime":463.72,"endTime":466.41999999999996,"body":"what the topic could be, I"},{"speaker":"Ann Campea","startTime":466.41999999999996,"endTime":469.73,"body":"said, Galen, it's like you"},{"speaker":"Ann Campea","startTime":466.41999999999996,"endTime":469.73,"body":"and me, but we come together."},{"speaker":"Ann Campea","startTime":469.95000000000005,"endTime":473.40999999999997,"body":"I think that is really the"},{"speaker":"Ann Campea","startTime":469.95000000000005,"endTime":473.40999999999997,"body":"expectation around project"},{"speaker":"Ann Campea","startTime":473.40999999999997,"endTime":476.59000000000003,"body":"management is that you have"},{"speaker":"Ann Campea","startTime":473.40999999999997,"endTime":476.59000000000003,"body":"to know it all, know a little"},{"speaker":"Ann Campea","startTime":476.59000000000003,"endTime":480.19000000000005,"body":"bit about all of it, which is"},{"speaker":"Ann Campea","startTime":476.59000000000003,"endTime":480.19000000000005,"body":"why also when you look at what"},{"speaker":"Ann Campea","startTime":480.19000000000005,"endTime":484.09000000000003,"body":"PMI's been publishing, they"},{"speaker":"Ann Campea","startTime":480.19000000000005,"endTime":484.09000000000003,"body":"used to keep these ideas of"},{"speaker":"Ann Campea","startTime":484.09000000000003,"endTime":488.17999999999995,"body":"the predictive and the agile"},{"speaker":"Ann Campea","startTime":484.09000000000003,"endTime":488.17999999999995,"body":"or whatever, very separate very"},{"speaker":"Ann Campea","startTime":488.17999999999995,"endTime":489.65,"body":"separate bodies of knowledge."},{"speaker":"Ann Campea","startTime":489.91999999999996,"endTime":492.79999999999995,"body":"Whereas we're seeing that come"},{"speaker":"Ann Campea","startTime":489.91999999999996,"endTime":492.79999999999995,"body":"together a lot more, even in"},{"speaker":"Ann Campea","startTime":492.79999999999995,"endTime":496.73,"body":"what PMI promotes around a"},{"speaker":"Ann Campea","startTime":492.79999999999995,"endTime":496.73,"body":"hybrid PM is somebody who just"},{"speaker":"Ann Campea","startTime":496.78,"endTime":500.57000000000005,"body":"understands the core foundation"},{"speaker":"Ann Campea","startTime":496.78,"endTime":500.57000000000005,"body":"of being a project manager no"},{"speaker":"Ann Campea","startTime":500.57000000000005,"endTime":503.82000000000005,"body":"matter if you're in tech, not"},{"speaker":"Ann Campea","startTime":500.57000000000005,"endTime":503.82000000000005,"body":"tech, whatever space you're in."},{"speaker":"Ann Campea","startTime":503.82000000000005,"endTime":506.32000000000005,"body":"And so to answer your"},{"speaker":"Ann Campea","startTime":503.82000000000005,"endTime":506.32000000000005,"body":"question, yes, I think that"},{"speaker":"Ann Campea","startTime":506.32000000000005,"endTime":507.63,"body":"is very common nowadays."},{"speaker":"Ann Campea","startTime":508.015,"endTime":511.275,"body":"Yeah, you may be applying for a"},{"speaker":"Ann Campea","startTime":508.015,"endTime":511.275,"body":"role at Amazon or Apple, but you"},{"speaker":"Ann Campea","startTime":511.275,"endTime":515.575,"body":"can very much find yourself in a"},{"speaker":"Ann Campea","startTime":511.275,"endTime":515.575,"body":"much more predictive life cycle"},{"speaker":"Ann Campea","startTime":515.575,"endTime":518.895,"body":"manner, depending on where you"},{"speaker":"Ann Campea","startTime":515.575,"endTime":518.895,"body":"land within those organizations."},{"speaker":"Ann Campea","startTime":518.895,"endTime":521.964,"body":"And then the same thing"},{"speaker":"Ann Campea","startTime":518.895,"endTime":521.964,"body":"goes for, you could be going"},{"speaker":"Ann Campea","startTime":521.964,"endTime":524.934,"body":"to a place like Hasbro or"},{"speaker":"Ann Campea","startTime":521.964,"endTime":524.934,"body":"something where there's product"},{"speaker":"Ann Campea","startTime":524.934,"endTime":527.474,"body":"development, longer lead times"},{"speaker":"Ann Campea","startTime":524.934,"endTime":527.474,"body":"to get there because you've"},{"speaker":"Ann Campea","startTime":527.474,"endTime":529.844,"body":"got manufacturing happening"},{"speaker":"Ann Campea","startTime":527.474,"endTime":529.844,"body":"and that sort of thing."},{"speaker":"Ann Campea","startTime":529.844,"endTime":533.115,"body":"But you still will have to"},{"speaker":"Ann Campea","startTime":529.844,"endTime":533.115,"body":"infuse elements of being agile"},{"speaker":"Ann Campea","startTime":533.115,"endTime":534.5849999999999,"body":"in your processes as well."},{"speaker":"Galen Low","startTime":534.635,"endTime":536.155,"body":"It's funny because"},{"speaker":"Galen Low","startTime":534.635,"endTime":536.155,"body":"I totally whiffed on that in"},{"speaker":"Galen Low","startTime":536.155,"endTime":539.2149999999999,"body":"the intro when I was saying,"},{"speaker":"Galen Low","startTime":536.155,"endTime":539.2149999999999,"body":"Oh yeah, hybrid, not like"},{"speaker":"Galen Low","startTime":539.2149999999999,"endTime":541.8249999999999,"body":"hybrid collaboration with"},{"speaker":"Galen Low","startTime":539.2149999999999,"endTime":541.8249999999999,"body":"like in-person and remote."},{"speaker":"Galen Low","startTime":542.074,"endTime":543.4649999999999,"body":"But yes, you're right."},{"speaker":"Galen Low","startTime":543.5849999999999,"endTime":546.834,"body":"The other sensibility is a"},{"speaker":"Galen Low","startTime":543.5849999999999,"endTime":546.834,"body":"hybrid project as in hybrid"},{"speaker":"Galen Low","startTime":546.8349999999999,"endTime":548.025,"body":"project methodologies."},{"speaker":"Galen Low","startTime":548.31,"endTime":551.39,"body":"As in using a combination"},{"speaker":"Galen Low","startTime":548.31,"endTime":551.39,"body":"of different methodologies"},{"speaker":"Galen Low","startTime":551.39,"endTime":552.04,"body":"for different reasons."},{"speaker":"Galen Low","startTime":552.04,"endTime":555.03,"body":"And of course, something like,"},{"speaker":"Galen Low","startTime":552.04,"endTime":555.03,"body":"designing and manufacturing"},{"speaker":"Galen Low","startTime":555.05,"endTime":557.779,"body":"a toy, that's a physical"},{"speaker":"Galen Low","startTime":555.05,"endTime":557.779,"body":"product, needs a little bit"},{"speaker":"Galen Low","startTime":557.779,"endTime":559.29,"body":"more predictability, right?"},{"speaker":"Galen Low","startTime":559.319,"endTime":561.4,"body":"Then a piece of software per se."},{"speaker":"Galen Low","startTime":562.2099999999999,"endTime":563.91,"body":"I totally missed on"},{"speaker":"Galen Low","startTime":562.2099999999999,"endTime":563.91,"body":"that in the beginning."},{"speaker":"Ann Campea","startTime":564.269,"endTime":566.01,"body":"I thought you"},{"speaker":"Ann Campea","startTime":564.269,"endTime":566.01,"body":"were making a joke of it."},{"speaker":"Ann Campea","startTime":566.019,"endTime":568.999,"body":"So I thought, yeah, of course,"},{"speaker":"Ann Campea","startTime":566.019,"endTime":568.999,"body":"like totally went over my head."},{"speaker":"Ann Campea","startTime":569.009,"endTime":572.4,"body":"But I think as things go,"},{"speaker":"Ann Campea","startTime":569.009,"endTime":572.4,"body":"when we consider the climate"},{"speaker":"Ann Campea","startTime":572.4,"endTime":576.48,"body":"of even just like products,"},{"speaker":"Ann Campea","startTime":572.4,"endTime":576.48,"body":"everybody wants speed to market."},{"speaker":"Ann Campea","startTime":576.8299999999999,"endTime":582.31,"body":"So even in that comment or"},{"speaker":"Ann Campea","startTime":576.8299999999999,"endTime":582.31,"body":"that vision for companies that"},{"speaker":"Ann Campea","startTime":582.3199999999999,"endTime":585.7099999999999,"body":"want to get to the market as"},{"speaker":"Ann Campea","startTime":582.3199999999999,"endTime":585.7099999999999,"body":"fast as possible with an idea."},{"speaker":"Ann Campea","startTime":586.0,"endTime":588.3399999999999,"body":"I mean, the predictive"},{"speaker":"Ann Campea","startTime":586.0,"endTime":588.3399999999999,"body":"life cycle is out the door"},{"speaker":"Ann Campea","startTime":588.43,"endTime":589.68,"body":"in many of these cases."},{"speaker":"Ann Campea","startTime":589.689,"endTime":593.9399999999999,"body":"So you are really just working"},{"speaker":"Ann Campea","startTime":589.689,"endTime":593.9399999999999,"body":"with how do you break the"},{"speaker":"Ann Campea","startTime":593.9399999999999,"endTime":596.98,"body":"elements that we used to be"},{"speaker":"Ann Campea","startTime":593.9399999999999,"endTime":596.98,"body":"kind of a handoff between"},{"speaker":"Ann Campea","startTime":597.1899999999999,"endTime":601.045,"body":"different steps of the process,"},{"speaker":"Ann Campea","startTime":597.1899999999999,"endTime":601.045,"body":"and taking that agile or that"},{"speaker":"Ann Campea","startTime":601.0749999999999,"endTime":604.845,"body":"digital mentality of okay, well,"},{"speaker":"Ann Campea","startTime":601.0749999999999,"endTime":604.845,"body":"can we run this in a sprint?"},{"speaker":"Ann Campea","startTime":605.095,"endTime":607.425,"body":"Something traditionally"},{"speaker":"Ann Campea","startTime":605.095,"endTime":607.425,"body":"where everything was like"},{"speaker":"Ann Campea","startTime":607.425,"endTime":609.395,"body":"a marathon and you had"},{"speaker":"Ann Campea","startTime":607.425,"endTime":609.395,"body":"to hand off the baton."},{"speaker":"Ann Campea","startTime":609.405,"endTime":612.235,"body":"Is there a way where we can"},{"speaker":"Ann Campea","startTime":609.405,"endTime":612.235,"body":"run this now in a sprint"},{"speaker":"Ann Campea","startTime":612.245,"endTime":615.615,"body":"like fashion where you can"},{"speaker":"Ann Campea","startTime":612.245,"endTime":615.615,"body":"get the product out, but"},{"speaker":"Ann Campea","startTime":615.615,"endTime":618.395,"body":"then you can continue to"},{"speaker":"Ann Campea","startTime":615.615,"endTime":618.395,"body":"evolve the product as you go."},{"speaker":"Ann Campea","startTime":618.415,"endTime":621.735,"body":"And so it's really just taking"},{"speaker":"Ann Campea","startTime":618.415,"endTime":621.735,"body":"on that type of mentality now."},{"speaker":"Galen Low","startTime":621.905,"endTime":622.4649999999999,"body":"I love that."},{"speaker":"Galen Low","startTime":622.605,"endTime":626.485,"body":"It strikes me that for some"},{"speaker":"Galen Low","startTime":622.605,"endTime":626.485,"body":"of our listeners/me, that in"},{"speaker":"Galen Low","startTime":626.535,"endTime":629.395,"body":"some realms, right, at some"},{"speaker":"Galen Low","startTime":626.535,"endTime":629.395,"body":"point in time, one might make"},{"speaker":"Galen Low","startTime":629.395,"endTime":631.295,"body":"the assumption that Oh, that"},{"speaker":"Galen Low","startTime":629.395,"endTime":631.295,"body":"would be different project"},{"speaker":"Galen Low","startTime":631.295,"endTime":632.265,"body":"managers though, wouldn't it?"},{"speaker":"Galen Low","startTime":632.265,"endTime":634.485,"body":"Okay, you're like someone"},{"speaker":"Galen Low","startTime":632.265,"endTime":634.485,"body":"managing the software side."},{"speaker":"Galen Low","startTime":634.674,"endTime":637.675,"body":"There's an app that"},{"speaker":"Galen Low","startTime":634.674,"endTime":637.675,"body":"goes with the toy and"},{"speaker":"Galen Low","startTime":637.685,"endTime":639.124,"body":"the marketing campaign"},{"speaker":"Galen Low","startTime":637.685,"endTime":639.124,"body":"that goes along with it."},{"speaker":"Galen Low","startTime":639.175,"endTime":641.475,"body":"That's at least three different"},{"speaker":"Galen Low","startTime":639.175,"endTime":641.475,"body":"project managers, if not more."},{"speaker":"Galen Low","startTime":641.73,"endTime":644.41,"body":"But the thing you said earlier"},{"speaker":"Galen Low","startTime":641.73,"endTime":644.41,"body":"about yeah, project management"},{"speaker":"Galen Low","startTime":644.42,"endTime":647.35,"body":"is about being expected to know"},{"speaker":"Galen Low","startTime":644.42,"endTime":647.35,"body":"it all in some way, shape or"},{"speaker":"Galen Low","startTime":647.35,"endTime":650.47,"body":"form, or at least, have broad"},{"speaker":"Galen Low","startTime":647.35,"endTime":650.47,"body":"knowledge across is this more"},{"speaker":"Galen Low","startTime":650.47,"endTime":654.059,"body":"common now for there to be this"},{"speaker":"Galen Low","startTime":650.47,"endTime":654.059,"body":"sort of blended PM role who's"},{"speaker":"Galen Low","startTime":654.0889999999999,"endTime":657.27,"body":"overseeing a program of the"},{"speaker":"Galen Low","startTime":654.0889999999999,"endTime":657.27,"body":"physical and digital stuff?"},{"speaker":"Galen Low","startTime":657.4889999999999,"endTime":658.9399999999999,"body":"Is that becoming"},{"speaker":"Galen Low","startTime":657.4889999999999,"endTime":658.9399999999999,"body":"more of a thing?"},{"speaker":"Galen Low","startTime":659.15,"endTime":660.62,"body":"And if so, why is that the case?"},{"speaker":"Galen Low","startTime":660.63,"endTime":661.4599999999999,"body":"What's the benefit there?"},{"speaker":"Ann Campea","startTime":661.6899999999999,"endTime":665.04,"body":"Gosh, I think"},{"speaker":"Ann Campea","startTime":661.6899999999999,"endTime":665.04,"body":"it's just to be multifaceted"},{"speaker":"Ann Campea","startTime":665.11,"endTime":668.76,"body":"is always a benefit no matter"},{"speaker":"Ann Campea","startTime":665.11,"endTime":668.76,"body":"what you're doing in the"},{"speaker":"Ann Campea","startTime":668.76,"endTime":672.3589999999999,"body":"case of project management"},{"speaker":"Ann Campea","startTime":668.76,"endTime":672.3589999999999,"body":"and the different visions"},{"speaker":"Ann Campea","startTime":672.3589999999999,"endTime":675.39,"body":"around how ultimately we"},{"speaker":"Ann Campea","startTime":672.3589999999999,"endTime":675.39,"body":"work for business that wants"},{"speaker":"Ann Campea","startTime":675.39,"endTime":676.89,"body":"to be profitable, right?"},{"speaker":"Ann Campea","startTime":676.89,"endTime":680.73,"body":"And so as we see things,"},{"speaker":"Ann Campea","startTime":676.89,"endTime":680.73,"body":"like I said, speed to market"},{"speaker":"Ann Campea","startTime":680.74,"endTime":684.12,"body":"is definitely an area where"},{"speaker":"Ann Campea","startTime":680.74,"endTime":684.12,"body":"most organizations want"},{"speaker":"Ann Campea","startTime":684.2099999999999,"endTime":686.3299999999999,"body":"to tap into it because the"},{"speaker":"Ann Campea","startTime":684.2099999999999,"endTime":686.3299999999999,"body":"faster you're to market,"},{"speaker":"Ann Campea","startTime":686.36,"endTime":688.8399999999999,"body":"as long as your product is"},{"speaker":"Ann Campea","startTime":686.36,"endTime":688.8399999999999,"body":"successful, you're profitable."},{"speaker":"Ann Campea","startTime":689.25,"endTime":690.98,"body":"All of that to say,"},{"speaker":"Ann Campea","startTime":689.25,"endTime":690.98,"body":"how does that walk back"},{"speaker":"Ann Campea","startTime":690.98,"endTime":692.55,"body":"to what a PM is doing?"},{"speaker":"Ann Campea","startTime":692.85,"endTime":697.9499999999999,"body":"You have to know at the very"},{"speaker":"Ann Campea","startTime":692.85,"endTime":697.9499999999999,"body":"bare minimum, how to execute a"},{"speaker":"Ann Campea","startTime":697.9499999999999,"endTime":699.48,"body":"project from start to finish."},{"speaker":"Ann Campea","startTime":699.799,"endTime":702.72,"body":"And so from there, as long"},{"speaker":"Ann Campea","startTime":699.799,"endTime":702.72,"body":"as you get the core elements"},{"speaker":"Ann Campea","startTime":702.72,"endTime":706.0699999999999,"body":"in place, you could be"},{"speaker":"Ann Campea","startTime":702.72,"endTime":706.0699999999999,"body":"within product development"},{"speaker":"Ann Campea","startTime":706.0899999999999,"endTime":708.73,"body":"of a board game, at the same"},{"speaker":"Ann Campea","startTime":706.0899999999999,"endTime":708.73,"body":"time there's a digital app"},{"speaker":"Ann Campea","startTime":708.73,"endTime":709.68,"body":"that goes along with it."},{"speaker":"Ann Campea","startTime":710.045,"endTime":713.0849999999999,"body":"And so there's got to be"},{"speaker":"Ann Campea","startTime":710.045,"endTime":713.0849999999999,"body":"enough of project management"},{"speaker":"Ann Campea","startTime":713.115,"endTime":717.425,"body":"influence in the foundational"},{"speaker":"Ann Campea","startTime":713.115,"endTime":717.425,"body":"aspects of what you do to be"},{"speaker":"Ann Campea","startTime":717.425,"endTime":719.875,"body":"able to shepherd any of those"},{"speaker":"Ann Campea","startTime":717.425,"endTime":719.875,"body":"types of projects out the door."},{"speaker":"Ann Campea","startTime":720.295,"endTime":723.925,"body":"Now, I will say Galen, and I"},{"speaker":"Ann Campea","startTime":720.295,"endTime":723.925,"body":"think I'm curious to see how"},{"speaker":"Ann Campea","startTime":723.925,"endTime":727.905,"body":"the audience responds here,"},{"speaker":"Ann Campea","startTime":723.925,"endTime":727.905,"body":"which is I am very much on"},{"speaker":"Ann Campea","startTime":727.905,"endTime":729.425,"body":"that side of the coin, right?"},{"speaker":"Ann Campea","startTime":729.4449999999999,"endTime":732.9549999999999,"body":"But I do think there are"},{"speaker":"Ann Campea","startTime":729.4449999999999,"endTime":732.9549999999999,"body":"likely active voices in the"},{"speaker":"Ann Campea","startTime":732.9549999999999,"endTime":736.814,"body":"community that will say, no,"},{"speaker":"Ann Campea","startTime":732.9549999999999,"endTime":736.814,"body":"these roles still traditionally"},{"speaker":"Ann Campea","startTime":736.9449999999999,"endTime":738.324,"body":"are kept very separate."},{"speaker":"Ann Campea","startTime":738.515,"endTime":742.995,"body":"We hire specifically for a"},{"speaker":"Ann Campea","startTime":738.515,"endTime":742.995,"body":"tech PM and a non-tech PM."},{"speaker":"Ann Campea","startTime":742.995,"endTime":745.935,"body":"That's how they were delineated"},{"speaker":"Ann Campea","startTime":742.995,"endTime":745.935,"body":"back in my day when I was"},{"speaker":"Ann Campea","startTime":745.935,"endTime":747.015,"body":"applying for those roles."},{"speaker":"Ann Campea","startTime":747.025,"endTime":749.045,"body":"So we only hire"},{"speaker":"Ann Campea","startTime":747.025,"endTime":749.045,"body":"for this or that."},{"speaker":"Ann Campea","startTime":749.355,"endTime":752.535,"body":"But I'll tell you, at least in"},{"speaker":"Ann Campea","startTime":749.355,"endTime":752.535,"body":"my experiences, even though I"},{"speaker":"Ann Campea","startTime":752.535,"endTime":757.485,"body":"was hired on as a non-tech PM,"},{"speaker":"Ann Campea","startTime":752.535,"endTime":757.485,"body":"I started to do tech stuff,"},{"speaker":"Ann Campea","startTime":757.505,"endTime":761.4649999999999,"body":"and that's just the way that"},{"speaker":"Ann Campea","startTime":757.505,"endTime":761.4649999999999,"body":"the product space goes, is that"},{"speaker":"Ann Campea","startTime":761.4649999999999,"endTime":764.675,"body":"you're always wanting to turn"},{"speaker":"Ann Campea","startTime":761.4649999999999,"endTime":764.675,"body":"out, whether it's a publishing,"},{"speaker":"Ann Campea","startTime":764.895,"endTime":769.005,"body":"marketing collateral, TV"},{"speaker":"Ann Campea","startTime":764.895,"endTime":769.005,"body":"broadcasts, commercials, as"},{"speaker":"Ann Campea","startTime":769.015,"endTime":770.655,"body":"part of your overall blueprint."},{"speaker":"Ann Campea","startTime":770.7149999999999,"endTime":772.9449999999999,"body":"If you're owning a brand,"},{"speaker":"Ann Campea","startTime":770.7149999999999,"endTime":772.9449999999999,"body":"you could have all of"},{"speaker":"Ann Campea","startTime":772.9449999999999,"endTime":775.425,"body":"those elements as part of"},{"speaker":"Ann Campea","startTime":772.9449999999999,"endTime":775.425,"body":"what you're developing."},{"speaker":"Ann Campea","startTime":775.485,"endTime":778.745,"body":"So it's not just the product,"},{"speaker":"Ann Campea","startTime":775.485,"endTime":778.745,"body":"but it's everything else that"},{"speaker":"Ann Campea","startTime":778.745,"endTime":780.295,"body":"goes into selling that product."},{"speaker":"Galen Low","startTime":780.525,"endTime":782.0849999999999,"body":"It's really"},{"speaker":"Galen Low","startTime":780.525,"endTime":782.0849999999999,"body":"interesting because I was"},{"speaker":"Galen Low","startTime":782.0849999999999,"endTime":784.665,"body":"involved in the conversation"},{"speaker":"Galen Low","startTime":782.0849999999999,"endTime":784.665,"body":"in some forum somewhere"},{"speaker":"Galen Low","startTime":784.8349999999999,"endTime":786.5849999999999,"body":"about PMs who specialize."},{"speaker":"Galen Low","startTime":786.745,"endTime":788.8349999999999,"body":"And there is this camp of"},{"speaker":"Galen Low","startTime":786.745,"endTime":788.8349999999999,"body":"people who are like, well,"},{"speaker":"Galen Low","startTime":788.875,"endTime":789.935,"body":"no, the thing you said, right?"},{"speaker":"Galen Low","startTime":789.975,"endTime":792.235,"body":"Being able to deliver"},{"speaker":"Galen Low","startTime":789.975,"endTime":792.235,"body":"a project from start"},{"speaker":"Galen Low","startTime":792.235,"endTime":793.505,"body":"to finish is the skill."},{"speaker":"Galen Low","startTime":793.785,"endTime":796.355,"body":"Whether that's, a toy that's"},{"speaker":"Galen Low","startTime":793.785,"endTime":796.355,"body":"going to be on a shelf or a"},{"speaker":"Galen Low","startTime":796.355,"endTime":797.9449999999999,"body":"piece of software, anything."},{"speaker":"Galen Low","startTime":798.305,"endTime":800.745,"body":"As a PM, you should,"},{"speaker":"Galen Low","startTime":798.305,"endTime":800.745,"body":"your skill is delivery."},{"speaker":"Galen Low","startTime":800.975,"endTime":803.145,"body":"It shouldn't really matter"},{"speaker":"Galen Low","startTime":800.975,"endTime":803.145,"body":"what you're delivering."},{"speaker":"Galen Low","startTime":803.895,"endTime":805.675,"body":"And then on the other side,"},{"speaker":"Galen Low","startTime":803.895,"endTime":805.675,"body":"there was a whole conversation"},{"speaker":"Galen Low","startTime":805.685,"endTime":807.615,"body":"about, specializing in"},{"speaker":"Galen Low","startTime":805.685,"endTime":807.615,"body":"the marketplace because of"},{"speaker":"Galen Low","startTime":807.615,"endTime":809.745,"body":"things like, Oh, there's"},{"speaker":"Galen Low","startTime":807.615,"endTime":809.745,"body":"this role tech PM role do"},{"speaker":"Galen Low","startTime":809.745,"endTime":810.875,"body":"I need to be able to code?"},{"speaker":"Galen Low","startTime":811.0649999999999,"endTime":813.615,"body":"If I can code, does that"},{"speaker":"Galen Low","startTime":811.0649999999999,"endTime":813.615,"body":"make me a better project"},{"speaker":"Galen Low","startTime":813.615,"endTime":815.035,"body":"manager in the tech space?"},{"speaker":"Galen Low","startTime":815.3299999999999,"endTime":817.98,"body":"And I think the thing you said"},{"speaker":"Galen Low","startTime":815.3299999999999,"endTime":817.98,"body":"about brands is the thing that"},{"speaker":"Galen Low","startTime":817.98,"endTime":821.06,"body":"brought it all together for me,"},{"speaker":"Galen Low","startTime":817.98,"endTime":821.06,"body":"which is that where it matters,"},{"speaker":"Galen Low","startTime":821.12,"endTime":824.89,"body":"somebody who can be multifaceted"},{"speaker":"Galen Low","startTime":821.12,"endTime":824.89,"body":"becomes very valuable."},{"speaker":"Galen Low","startTime":825.02,"endTime":827.81,"body":"And I'm looking at, baby"},{"speaker":"Galen Low","startTime":825.02,"endTime":827.81,"body":"Grogu in the back there and"},{"speaker":"Galen Low","startTime":827.81,"endTime":830.8589999999999,"body":"thinking about that whole"},{"speaker":"Galen Low","startTime":827.81,"endTime":830.8589999999999,"body":"process of, character design,"},{"speaker":"Galen Low","startTime":830.86,"endTime":833.79,"body":"that's going to, feed film"},{"speaker":"Galen Low","startTime":830.86,"endTime":833.79,"body":"production, especially in"},{"speaker":"Galen Low","startTime":833.8,"endTime":836.0899999999999,"body":"the Mandalorian to take a bit"},{"speaker":"Galen Low","startTime":833.8,"endTime":836.0899999999999,"body":"of a tangent, where they're"},{"speaker":"Galen Low","startTime":836.0899999999999,"endTime":838.3299999999999,"body":"using new technology, right?"},{"speaker":"Galen Low","startTime":838.3299999999999,"endTime":841.0899999999999,"body":"The volume so that they can"},{"speaker":"Galen Low","startTime":838.3299999999999,"endTime":841.0899999999999,"body":"do changes on the fly and be"},{"speaker":"Galen Low","startTime":841.0899999999999,"endTime":845.1999999999999,"body":"very agile about how they are"},{"speaker":"Galen Low","startTime":841.0899999999999,"endTime":845.1999999999999,"body":"filming, on set to the point"},{"speaker":"Galen Low","startTime":845.1999999999999,"endTime":847.79,"body":"where, I'm willing to bet"},{"speaker":"Galen Low","startTime":845.1999999999999,"endTime":847.79,"body":"there were character design"},{"speaker":"Galen Low","startTime":847.79,"endTime":851.25,"body":"changes that are happening on"},{"speaker":"Galen Low","startTime":847.79,"endTime":851.25,"body":"the fly that someone needs to"},{"speaker":"Galen Low","startTime":851.3,"endTime":854.069,"body":"be aware of and communicate,"},{"speaker":"Galen Low","startTime":851.3,"endTime":854.069,"body":"as they are designing the"},{"speaker":"Galen Low","startTime":854.079,"endTime":857.61,"body":"toy and creating the baby"},{"speaker":"Galen Low","startTime":854.079,"endTime":857.61,"body":"Grogu voice changer app."},{"speaker":"Galen Low","startTime":857.629,"endTime":861.139,"body":"I don't know, but I like the"},{"speaker":"Galen Low","startTime":857.629,"endTime":861.139,"body":"franchise of something like"},{"speaker":"Galen Low","startTime":861.139,"endTime":863.9789999999999,"body":"Star Wars, something like the"},{"speaker":"Galen Low","startTime":861.139,"endTime":863.9789999999999,"body":"sort of Marvel franchises or"},{"speaker":"Galen Low","startTime":863.9789999999999,"endTime":866.3489999999999,"body":"on the Mattel side, like the"},{"speaker":"Galen Low","startTime":863.9789999999999,"endTime":866.3489999999999,"body":"Barbie franchise is like the"},{"speaker":"Galen Low","startTime":866.3489999999999,"endTime":867.959,"body":"consumer needs that cohesion."},{"speaker":"Galen Low","startTime":867.959,"endTime":870.169,"body":"They're going to know"},{"speaker":"Galen Low","startTime":867.959,"endTime":870.169,"body":"there's lore to fall back on."},{"speaker":"Galen Low","startTime":870.4839999999999,"endTime":873.504,"body":"You almost need somebody,"},{"speaker":"Galen Low","startTime":870.4839999999999,"endTime":873.504,"body":"yes, on the creative side,"},{"speaker":"Galen Low","startTime":873.504,"endTime":876.244,"body":"but also on the delivery"},{"speaker":"Galen Low","startTime":873.504,"endTime":876.244,"body":"side, who is able to catch and"},{"speaker":"Galen Low","startTime":876.244,"endTime":877.404,"body":"coordinate all those things."},{"speaker":"Galen Low","startTime":877.8439999999999,"endTime":879.904,"body":"That means that is going"},{"speaker":"Galen Low","startTime":877.8439999999999,"endTime":879.904,"body":"to have impact on this"},{"speaker":"Galen Low","startTime":879.944,"endTime":881.2139999999999,"body":"other program that we have."},{"speaker":"Galen Low","startTime":881.414,"endTime":882.834,"body":"So we need to work that in."},{"speaker":"Galen Low","startTime":883.084,"endTime":885.2239999999999,"body":"And then that efficiency piece"},{"speaker":"Galen Low","startTime":883.084,"endTime":885.2239999999999,"body":"of yeah, that seems like a big"},{"speaker":"Galen Low","startTime":885.235,"endTime":886.904,"body":"job, and I'm certain that it is."},{"speaker":"Galen Low","startTime":887.2099999999999,"endTime":889.36,"body":"But also that efficiency"},{"speaker":"Galen Low","startTime":887.2099999999999,"endTime":889.36,"body":"of communication to have"},{"speaker":"Galen Low","startTime":889.42,"endTime":890.3399999999999,"body":"someone in that role."},{"speaker":"Galen Low","startTime":890.56,"endTime":893.9599999999999,"body":"Maybe you are not the sole"},{"speaker":"Galen Low","startTime":890.56,"endTime":893.9599999999999,"body":"person also leading, the"},{"speaker":"Galen Low","startTime":893.9599999999999,"endTime":897.909,"body":"development of the baby Grogu"},{"speaker":"Galen Low","startTime":893.9599999999999,"endTime":897.909,"body":"voice changer app, which may"},{"speaker":"Galen Low","startTime":897.91,"endTime":898.6899999999999,"body":"or may not exist by the way."},{"speaker":"Ann Campea","startTime":899.689,"endTime":900.659,"body":"I think"},{"speaker":"Ann Campea","startTime":899.689,"endTime":900.659,"body":"you should now."},{"speaker":"Galen Low","startTime":900.66,"endTime":906.059,"body":"But yeah like"},{"speaker":"Galen Low","startTime":900.66,"endTime":906.059,"body":"someone who's also just"},{"speaker":"Galen Low","startTime":906.309,"endTime":907.389,"body":"has a delivery vision."},{"speaker":"Galen Low","startTime":907.679,"endTime":910.389,"body":"I think that's the thing that"},{"speaker":"Galen Low","startTime":907.679,"endTime":910.389,"body":"maybe sometimes gets undercut."},{"speaker":"Galen Low","startTime":910.5889999999999,"endTime":912.059,"body":"It's like you just"},{"speaker":"Galen Low","startTime":910.5889999999999,"endTime":912.059,"body":"deliver projects."},{"speaker":"Galen Low","startTime":912.079,"endTime":912.379,"body":"Yeah?"},{"speaker":"Galen Low","startTime":912.629,"endTime":913.5989999999999,"body":"Yes, and."},{"speaker":"Ann Campea","startTime":914.1089999999999,"endTime":917.2389999999999,"body":"Yeah, and all"},{"speaker":"Ann Campea","startTime":914.1089999999999,"endTime":917.2389999999999,"body":"these other things, right?"},{"speaker":"Ann Campea","startTime":917.2389999999999,"endTime":921.0889999999999,"body":"So I mean that and look, this"},{"speaker":"Ann Campea","startTime":917.2389999999999,"endTime":921.0889999999999,"body":"is a particular area of an"},{"speaker":"Ann Campea","startTime":921.0889999999999,"endTime":925.279,"body":"industry that maybe is very"},{"speaker":"Ann Campea","startTime":921.0889999999999,"endTime":925.279,"body":"specialized to use the word"},{"speaker":"Ann Campea","startTime":925.279,"endTime":929.639,"body":"that you're using in terms of"},{"speaker":"Ann Campea","startTime":925.279,"endTime":929.639,"body":"you go in as a PM and you own"},{"speaker":"Ann Campea","startTime":929.639,"endTime":933.509,"body":"a brand and within that brand"},{"speaker":"Ann Campea","startTime":929.639,"endTime":933.509,"body":"blueprint are all these various"},{"speaker":"Ann Campea","startTime":933.539,"endTime":936.299,"body":"elements of product that you're"},{"speaker":"Ann Campea","startTime":933.539,"endTime":936.299,"body":"churning out, which is either"},{"speaker":"Ann Campea","startTime":936.299,"endTime":938.749,"body":"digital or physical product."},{"speaker":"Ann Campea","startTime":938.9689999999999,"endTime":941.959,"body":"And in all those elements,"},{"speaker":"Ann Campea","startTime":938.9689999999999,"endTime":941.959,"body":"you're working with"},{"speaker":"Ann Campea","startTime":941.9689999999999,"endTime":944.149,"body":"all different types of"},{"speaker":"Ann Campea","startTime":941.9689999999999,"endTime":944.149,"body":"project life cycles."},{"speaker":"Ann Campea","startTime":944.744,"endTime":946.0939999999999,"body":"I mean, that's"},{"speaker":"Ann Campea","startTime":944.744,"endTime":946.0939999999999,"body":"the reality of it."},{"speaker":"Ann Campea","startTime":946.324,"endTime":949.744,"body":"And you're there to not just"},{"speaker":"Ann Campea","startTime":946.324,"endTime":949.744,"body":"make sure everything gets"},{"speaker":"Ann Campea","startTime":949.764,"endTime":953.6139999999999,"body":"executed from start to finish,"},{"speaker":"Ann Campea","startTime":949.764,"endTime":953.6139999999999,"body":"but you are in some ways program"},{"speaker":"Ann Campea","startTime":953.624,"endTime":956.9839999999999,"body":"managing the continuity across"},{"speaker":"Ann Campea","startTime":953.624,"endTime":956.9839999999999,"body":"all of those different elements."},{"speaker":"Ann Campea","startTime":957.044,"endTime":960.804,"body":"And even if that means that"},{"speaker":"Ann Campea","startTime":957.044,"endTime":960.804,"body":"you are the sole person who"},{"speaker":"Ann Campea","startTime":960.804,"endTime":964.054,"body":"understands when all the things"},{"speaker":"Ann Campea","startTime":960.804,"endTime":964.054,"body":"need to deliver so that when"},{"speaker":"Ann Campea","startTime":964.054,"endTime":967.689,"body":"the Mandalorian movie comes out,"},{"speaker":"Ann Campea","startTime":964.054,"endTime":967.689,"body":"you've got product on the shelf."},{"speaker":"Ann Campea","startTime":967.689,"endTime":969.459,"body":"You've got the voice"},{"speaker":"Ann Campea","startTime":967.689,"endTime":969.459,"body":"changing app that's"},{"speaker":"Ann Campea","startTime":969.459,"endTime":970.8589999999999,"body":"available to everybody."},{"speaker":"Ann Campea","startTime":971.069,"endTime":973.8589999999999,"body":"And you've got all the"},{"speaker":"Ann Campea","startTime":971.069,"endTime":973.8589999999999,"body":"marketing stuff out the door."},{"speaker":"Ann Campea","startTime":973.929,"endTime":976.569,"body":"As long as you are that, if"},{"speaker":"Ann Campea","startTime":973.929,"endTime":976.569,"body":"that's the only thing you're"},{"speaker":"Ann Campea","startTime":976.579,"endTime":980.529,"body":"focused on as a PM, then"},{"speaker":"Ann Campea","startTime":976.579,"endTime":980.529,"body":"that's the ultimate vision"},{"speaker":"Ann Campea","startTime":980.529,"endTime":984.069,"body":"and that's the value that you"},{"speaker":"Ann Campea","startTime":980.529,"endTime":984.069,"body":"bring to the table as you can"},{"speaker":"Ann Campea","startTime":984.079,"endTime":986.899,"body":"play that role to make sure"},{"speaker":"Ann Campea","startTime":984.079,"endTime":986.899,"body":"there's continuity across."},{"speaker":"Ann Campea","startTime":987.129,"endTime":990.2389999999999,"body":"Even if it's just the"},{"speaker":"Ann Campea","startTime":987.129,"endTime":990.2389999999999,"body":"timelines and the delivery"},{"speaker":"Ann Campea","startTime":990.379,"endTime":992.889,"body":"dates, it's something like"},{"speaker":"Ann Campea","startTime":990.379,"endTime":992.889,"body":"that coordination of that in"},{"speaker":"Ann Campea","startTime":992.889,"endTime":995.119,"body":"itself is a huge undertaking."},{"speaker":"Ann Campea","startTime":995.169,"endTime":998.309,"body":"And I definitely see and have"},{"speaker":"Ann Campea","startTime":995.169,"endTime":998.309,"body":"experienced that as a PM."},{"speaker":"Galen Low","startTime":998.429,"endTime":999.759,"body":"I love"},{"speaker":"Galen Low","startTime":998.429,"endTime":999.759,"body":"that word continuity."},{"speaker":"Galen Low","startTime":999.759,"endTime":1001.789,"body":"I think it like"},{"speaker":"Galen Low","startTime":999.759,"endTime":1001.789,"body":"encapsulates it all."},{"speaker":"Galen Low","startTime":1001.9789999999999,"endTime":1003.319,"body":"And I know that some"},{"speaker":"Galen Low","startTime":1001.9789999999999,"endTime":1003.319,"body":"folks, when they think"},{"speaker":"Galen Low","startTime":1003.329,"endTime":1006.72,"body":"about program management,"},{"speaker":"Galen Low","startTime":1003.329,"endTime":1006.72,"body":"it's seen as a cluster"},{"speaker":"Galen Low","startTime":1006.72,"endTime":1007.78,"body":"of interrelated projects."},{"speaker":"Galen Low","startTime":1008.165,"endTime":1010.785,"body":"But for you to lay it out as,"},{"speaker":"Galen Low","startTime":1008.165,"endTime":1010.785,"body":"yes, this is why they need to"},{"speaker":"Galen Low","startTime":1010.785,"endTime":1014.7049999999999,"body":"all land on time because it's"},{"speaker":"Galen Low","startTime":1010.785,"endTime":1014.7049999999999,"body":"delivering one big package,"},{"speaker":"Galen Low","startTime":1014.8249999999999,"endTime":1016.845,"body":"not just multiple small things."},{"speaker":"Galen Low","startTime":1017.005,"endTime":1019.515,"body":"Yeah, that's what requires"},{"speaker":"Galen Low","startTime":1017.005,"endTime":1019.515,"body":"the orchestration."},{"speaker":"Ann Campea","startTime":1019.605,"endTime":1020.365,"body":"Yeah, absolutely."},{"speaker":"Ann Campea","startTime":1020.365,"endTime":1023.405,"body":"And something you picked up on,"},{"speaker":"Ann Campea","startTime":1020.365,"endTime":1023.405,"body":"which was, I would emphasize"},{"speaker":"Ann Campea","startTime":1023.405,"endTime":1027.285,"body":"it too, is you could have a"},{"speaker":"Ann Campea","startTime":1023.405,"endTime":1027.285,"body":"layer of a person that kind"},{"speaker":"Ann Campea","startTime":1027.285,"endTime":1029.695,"body":"of is the continuity piece."},{"speaker":"Ann Campea","startTime":1029.9850000000001,"endTime":1032.945,"body":"But then within that, you could"},{"speaker":"Ann Campea","startTime":1029.9850000000001,"endTime":1032.945,"body":"have different project managers"},{"speaker":"Ann Campea","startTime":1032.955,"endTime":1037.365,"body":"that are helping to execute upon"},{"speaker":"Ann Campea","startTime":1032.955,"endTime":1037.365,"body":"the entire blueprint, right?"},{"speaker":"Ann Campea","startTime":1037.365,"endTime":1040.565,"body":"And so it could be a very large"},{"speaker":"Ann Campea","startTime":1037.365,"endTime":1040.565,"body":"coordinated effort, depending"},{"speaker":"Ann Campea","startTime":1040.565,"endTime":1044.075,"body":"on the scale of what the brand"},{"speaker":"Ann Campea","startTime":1040.565,"endTime":1044.075,"body":"is or the volume of product"},{"speaker":"Ann Campea","startTime":1044.075,"endTime":1047.575,"body":"that you have to turn out in"},{"speaker":"Ann Campea","startTime":1044.075,"endTime":1047.575,"body":"a given timeframe, but all the"},{"speaker":"Ann Campea","startTime":1047.575,"endTime":1051.615,"body":"while the kind of consistency"},{"speaker":"Ann Campea","startTime":1047.575,"endTime":1051.615,"body":"there is that you have project"},{"speaker":"Ann Campea","startTime":1051.615,"endTime":1054.5339999999999,"body":"managers that are helping"},{"speaker":"Ann Campea","startTime":1051.615,"endTime":1054.5339999999999,"body":"execute from start to finish."},{"speaker":"Galen Low","startTime":1054.744,"endTime":1055.164,"body":"Love that."},{"speaker":"Galen Low","startTime":1055.344,"endTime":1057.705,"body":"I wonder if we can dive into"},{"speaker":"Galen Low","startTime":1055.344,"endTime":1057.705,"body":"this thing that I've been"},{"speaker":"Galen Low","startTime":1057.805,"endTime":1059.345,"body":"deliberately dancing around."},{"speaker":"Galen Low","startTime":1059.695,"endTime":1061.325,"body":"But you've brought it up and"},{"speaker":"Galen Low","startTime":1059.695,"endTime":1061.325,"body":"I think it's super interesting"},{"speaker":"Galen Low","startTime":1061.325,"endTime":1065.325,"body":"because I imagine that the"},{"speaker":"Galen Low","startTime":1061.325,"endTime":1065.325,"body":"sort of set of skills you"},{"speaker":"Galen Low","startTime":1065.325,"endTime":1070.195,"body":"would need to be successful"},{"speaker":"Galen Low","startTime":1065.325,"endTime":1070.195,"body":"in a role that touches on"},{"speaker":"Galen Low","startTime":1070.375,"endTime":1073.595,"body":"physical product development,"},{"speaker":"Galen Low","startTime":1070.375,"endTime":1073.595,"body":"as well as digital components."},{"speaker":"Galen Low","startTime":1073.834,"endTime":1075.625,"body":"I imagine that your skill"},{"speaker":"Galen Low","startTime":1073.834,"endTime":1075.625,"body":"set would need to be"},{"speaker":"Galen Low","startTime":1075.7549999999999,"endTime":1076.745,"body":"quite a bit different."},{"speaker":"Galen Low","startTime":1077.0049999999999,"endTime":1080.685,"body":"Like, how is this sort of"},{"speaker":"Galen Low","startTime":1077.0049999999999,"endTime":1080.685,"body":"blended role different from"},{"speaker":"Galen Low","startTime":1080.695,"endTime":1083.0049999999999,"body":"maybe a project manager who's"},{"speaker":"Galen Low","startTime":1080.695,"endTime":1083.0049999999999,"body":"only doing physical product"},{"speaker":"Galen Low","startTime":1083.0049999999999,"endTime":1084.205,"body":"or only doing digital stuff?"},{"speaker":"Galen Low","startTime":1084.455,"endTime":1086.91,"body":"And what skills would someone"},{"speaker":"Galen Low","startTime":1084.455,"endTime":1086.91,"body":"need to work on to be successful"},{"speaker":"Galen Low","startTime":1086.92,"endTime":1088.08,"body":"in a blended role like this?"},{"speaker":"Ann Campea","startTime":1088.92,"endTime":1090.22,"body":"I know why"},{"speaker":"Ann Campea","startTime":1088.92,"endTime":1090.22,"body":"you're skirting around"},{"speaker":"Ann Campea","startTime":1090.22,"endTime":1094.2,"body":"this because maybe this is"},{"speaker":"Ann Campea","startTime":1090.22,"endTime":1094.2,"body":"your first controversial"},{"speaker":"Ann Campea","startTime":1094.35,"endTime":1097.139,"body":"conversation you've had on"},{"speaker":"Ann Campea","startTime":1094.35,"endTime":1097.139,"body":"The Digital Project Manager."},{"speaker":"Ann Campea","startTime":1097.1399999999999,"endTime":1097.69,"body":"I don't know."},{"speaker":"Ann Campea","startTime":1097.99,"endTime":1100.6299999999999,"body":"Maybe you've had other"},{"speaker":"Ann Campea","startTime":1097.99,"endTime":1100.6299999999999,"body":"controversial conversations,"},{"speaker":"Ann Campea","startTime":1100.6299999999999,"endTime":1104.119,"body":"but I do think that I have a"},{"speaker":"Ann Campea","startTime":1100.6299999999999,"endTime":1104.119,"body":"particular viewpoint on this"},{"speaker":"Ann Campea","startTime":1104.129,"endTime":1107.4189999999999,"body":"that I'm sure may be vary from"},{"speaker":"Ann Campea","startTime":1104.129,"endTime":1107.4189999999999,"body":"your audience or some people in"},{"speaker":"Ann Campea","startTime":1107.4189999999999,"endTime":1111.55,"body":"your audience, which is that it"},{"speaker":"Ann Campea","startTime":1107.4189999999999,"endTime":1111.55,"body":"really starts with the EQ piece."},{"speaker":"Ann Campea","startTime":1112.19,"endTime":1114.82,"body":"I really think no matter"},{"speaker":"Ann Campea","startTime":1112.19,"endTime":1114.82,"body":"what, you're always going"},{"speaker":"Ann Campea","startTime":1114.82,"endTime":1116.22,"body":"to be working with people."},{"speaker":"Ann Campea","startTime":1116.59,"endTime":1121.02,"body":"And so if it's a digital product"},{"speaker":"Ann Campea","startTime":1116.59,"endTime":1121.02,"body":"or it's not a digital product,"},{"speaker":"Ann Campea","startTime":1121.02,"endTime":1124.19,"body":"it's a toy or whatever, you're"},{"speaker":"Ann Campea","startTime":1121.02,"endTime":1124.19,"body":"still having to work with"},{"speaker":"Ann Campea","startTime":1124.21,"endTime":1127.7,"body":"people that you may or may"},{"speaker":"Ann Campea","startTime":1124.21,"endTime":1127.7,"body":"not have authority to manage."},{"speaker":"Ann Campea","startTime":1128.299,"endTime":1131.43,"body":"And so we've heard of"},{"speaker":"Ann Campea","startTime":1128.299,"endTime":1131.43,"body":"these things like non,"},{"speaker":"Ann Campea","startTime":1131.6399999999999,"endTime":1132.41,"body":"what do you call it?"},{"speaker":"Ann Campea","startTime":1132.41,"endTime":1134.78,"body":"Like matrix authority."},{"speaker":"Ann Campea","startTime":1134.78,"endTime":1138.01,"body":"Oh it's been so long, but"},{"speaker":"Ann Campea","startTime":1134.78,"endTime":1138.01,"body":"you've got all these different"},{"speaker":"Ann Campea","startTime":1138.02,"endTime":1139.6,"body":"ways that a PM is set up."},{"speaker":"Ann Campea","startTime":1139.76,"endTime":1142.54,"body":"You either have direct reporting"},{"speaker":"Ann Campea","startTime":1139.76,"endTime":1142.54,"body":"relationships with the people"},{"speaker":"Ann Campea","startTime":1142.54,"endTime":1146.52,"body":"you're working with, or you have"},{"speaker":"Ann Campea","startTime":1142.54,"endTime":1146.52,"body":"this level of non-authority,"},{"speaker":"Ann Campea","startTime":1146.54,"endTime":1148.99,"body":"but you still need to work with"},{"speaker":"Ann Campea","startTime":1146.54,"endTime":1148.99,"body":"people to get the work done."},{"speaker":"Ann Campea","startTime":1149.41,"endTime":1151.85,"body":"I'm saying this in a very"},{"speaker":"Ann Campea","startTime":1149.41,"endTime":1151.85,"body":"long winded way to say that"},{"speaker":"Ann Campea","startTime":1151.85,"endTime":1155.37,"body":"I think for no matter what"},{"speaker":"Ann Campea","startTime":1151.85,"endTime":1155.37,"body":"product you're putting out"},{"speaker":"Ann Campea","startTime":1155.41,"endTime":1157.21,"body":"as a PM, it starts there."},{"speaker":"Ann Campea","startTime":1157.52,"endTime":1161.17,"body":"I really do believe that"},{"speaker":"Ann Campea","startTime":1157.52,"endTime":1161.17,"body":"the EQ piece has become more"},{"speaker":"Ann Campea","startTime":1161.17,"endTime":1165.25,"body":"and more of not just our"},{"speaker":"Ann Campea","startTime":1161.17,"endTime":1165.25,"body":"superpower as PMs, but the"},{"speaker":"Ann Campea","startTime":1165.25,"endTime":1166.86,"body":"foundation for what we do."},{"speaker":"Ann Campea","startTime":1167.22,"endTime":1170.6299999999999,"body":"And then you can introduce"},{"speaker":"Ann Campea","startTime":1167.22,"endTime":1170.6299999999999,"body":"the core elements of what the"},{"speaker":"Ann Campea","startTime":1170.6299999999999,"endTime":1172.16,"body":"PMBOK would teach you, right?"},{"speaker":"Ann Campea","startTime":1172.16,"endTime":1175.56,"body":"If you've, for those that"},{"speaker":"Ann Campea","startTime":1172.16,"endTime":1175.56,"body":"are certified with a PMP"},{"speaker":"Ann Campea","startTime":1175.6,"endTime":1179.47,"body":"or whatever, is that you've"},{"speaker":"Ann Campea","startTime":1175.6,"endTime":1179.47,"body":"got the phases of a project"},{"speaker":"Ann Campea","startTime":1179.5,"endTime":1181.12,"body":"that typically don't change."},{"speaker":"Ann Campea","startTime":1181.5049999999999,"endTime":1184.225,"body":"Now, depending on what"},{"speaker":"Ann Campea","startTime":1181.5049999999999,"endTime":1184.225,"body":"organization you're working for,"},{"speaker":"Ann Campea","startTime":1184.235,"endTime":1188.105,"body":"they might have customized it"},{"speaker":"Ann Campea","startTime":1184.235,"endTime":1188.105,"body":"to their needs, but you still"},{"speaker":"Ann Campea","startTime":1188.105,"endTime":1190.885,"body":"have a foundation of a start"},{"speaker":"Ann Campea","startTime":1188.105,"endTime":1190.885,"body":"and an end point and all these"},{"speaker":"Ann Campea","startTime":1190.885,"endTime":1192.134,"body":"things that happen in between."},{"speaker":"Ann Campea","startTime":1192.455,"endTime":1196.105,"body":"And so I think there's the"},{"speaker":"Ann Campea","startTime":1192.455,"endTime":1196.105,"body":"EQ piece coupled with just"},{"speaker":"Ann Campea","startTime":1196.105,"endTime":1199.165,"body":"knowing the foundational"},{"speaker":"Ann Campea","startTime":1196.105,"endTime":1199.165,"body":"aspects of the PM that will"},{"speaker":"Ann Campea","startTime":1199.165,"endTime":1203.81,"body":"make you a very suitable project"},{"speaker":"Ann Campea","startTime":1199.165,"endTime":1203.81,"body":"manager, no matter what type"},{"speaker":"Ann Campea","startTime":1203.81,"endTime":1206.6499999999999,"body":"of project or product that"},{"speaker":"Ann Campea","startTime":1203.81,"endTime":1206.6499999999999,"body":"you're trying to push out there."},{"speaker":"Galen Low","startTime":1206.8899999999999,"endTime":1208.6589999999999,"body":"I love that"},{"speaker":"Galen Low","startTime":1206.8899999999999,"endTime":1208.6589999999999,"body":"because yeah, I think"},{"speaker":"Galen Low","startTime":1208.66,"endTime":1209.4189999999999,"body":"you're absolutely right."},{"speaker":"Galen Low","startTime":1209.42,"endTime":1212.04,"body":"I can imagine that there"},{"speaker":"Galen Low","startTime":1209.42,"endTime":1212.04,"body":"are a lot of also different"},{"speaker":"Galen Low","startTime":1212.07,"endTime":1215.1499999999999,"body":"types of personalities in"},{"speaker":"Galen Low","startTime":1212.07,"endTime":1215.1499999999999,"body":"some of the projects that"},{"speaker":"Galen Low","startTime":1215.1499999999999,"endTime":1216.189,"body":"you've mentioned, right?"},{"speaker":"Galen Low","startTime":1216.249,"endTime":1219.239,"body":"The Amazon Fresh or, anything"},{"speaker":"Galen Low","startTime":1216.249,"endTime":1219.239,"body":"on the Hasbro side where,"},{"speaker":"Galen Low","startTime":1219.399,"endTime":1221.399,"body":"you're going to be dealing"},{"speaker":"Galen Low","startTime":1219.399,"endTime":1221.399,"body":"with creative people."},{"speaker":"Galen Low","startTime":1221.399,"endTime":1224.1399999999999,"body":"You're going to be dealing with"},{"speaker":"Galen Low","startTime":1221.399,"endTime":1224.1399999999999,"body":"folks, in like the film and"},{"speaker":"Galen Low","startTime":1224.1399999999999,"endTime":1225.62,"body":"television production world."},{"speaker":"Galen Low","startTime":1225.85,"endTime":1227.93,"body":"You're going to be dealing"},{"speaker":"Galen Low","startTime":1225.85,"endTime":1227.93,"body":"with, folks who are more"},{"speaker":"Galen Low","startTime":1227.95,"endTime":1229.28,"body":"oriented around engineering."},{"speaker":"Galen Low","startTime":1229.44,"endTime":1233.42,"body":"There are just so many different"},{"speaker":"Galen Low","startTime":1229.44,"endTime":1233.42,"body":"people that you will be"},{"speaker":"Galen Low","startTime":1233.6499999999999,"endTime":1236.11,"body":"communicating with and need to"},{"speaker":"Galen Low","startTime":1233.6499999999999,"endTime":1236.11,"body":"understand their perspective,"},{"speaker":"Galen Low","startTime":1236.395,"endTime":1238.855,"body":"and have that openness to"},{"speaker":"Galen Low","startTime":1236.395,"endTime":1238.855,"body":"understand their perspective."},{"speaker":"Galen Low","startTime":1239.115,"endTime":1240.955,"body":"So yeah, I love"},{"speaker":"Galen Low","startTime":1239.115,"endTime":1240.955,"body":"that you went there."},{"speaker":"Galen Low","startTime":1241.0249999999999,"endTime":1244.175,"body":"The other thing that you went"},{"speaker":"Galen Low","startTime":1241.0249999999999,"endTime":1244.175,"body":"to was the foundations, which"},{"speaker":"Galen Low","startTime":1244.195,"endTime":1247.605,"body":"I was happy about because"},{"speaker":"Galen Low","startTime":1244.195,"endTime":1247.605,"body":"I might be reading between"},{"speaker":"Galen Low","startTime":1247.605,"endTime":1249.894,"body":"the lines here and tell me"},{"speaker":"Galen Low","startTime":1247.605,"endTime":1249.894,"body":"if I am, but earlier you had"},{"speaker":"Galen Low","startTime":1249.894,"endTime":1254.0049999999999,"body":"mentioned, yeah, some of these"},{"speaker":"Galen Low","startTime":1249.894,"endTime":1254.0049999999999,"body":"projects must be predictive"},{"speaker":"Galen Low","startTime":1254.585,"endTime":1255.7549999999999,"body":"because of the nature of them."},{"speaker":"Galen Low","startTime":1256.06,"endTime":1260.1499999999999,"body":"And maybe there are ways to"},{"speaker":"Galen Low","startTime":1256.06,"endTime":1260.1499999999999,"body":"be iterative in those projects"},{"speaker":"Galen Low","startTime":1260.35,"endTime":1261.42,"body":"to be faster to market."},{"speaker":"Galen Low","startTime":1261.6499999999999,"endTime":1263.69,"body":"And also some of the"},{"speaker":"Galen Low","startTime":1261.6499999999999,"endTime":1263.69,"body":"tech projects that you've"},{"speaker":"Galen Low","startTime":1263.69,"endTime":1266.889,"body":"worked on, I'm sure were"},{"speaker":"Galen Low","startTime":1263.69,"endTime":1266.889,"body":"very adaptive and agile."},{"speaker":"Galen Low","startTime":1268.069,"endTime":1270.119,"body":"And then between the"},{"speaker":"Galen Low","startTime":1268.069,"endTime":1270.119,"body":"lines, I'm like, Oh yeah."},{"speaker":"Galen Low","startTime":1270.119,"endTime":1271.24,"body":"So you like blending both."},{"speaker":"Galen Low","startTime":1271.249,"endTime":1275.059,"body":"It's not like a blended physical"},{"speaker":"Galen Low","startTime":1271.249,"endTime":1275.059,"body":"and digital sort of scope."},{"speaker":"Galen Low","startTime":1275.289,"endTime":1278.309,"body":"It's also potentially blended,"},{"speaker":"Galen Low","startTime":1275.289,"endTime":1278.309,"body":"this is what I think is the"},{"speaker":"Galen Low","startTime":1278.309,"endTime":1281.039,"body":"other controversial bit,"},{"speaker":"Galen Low","startTime":1278.309,"endTime":1281.039,"body":"blended sort of waterfall"},{"speaker":"Galen Low","startTime":1281.039,"endTime":1283.969,"body":"and agile approaches, or"},{"speaker":"Galen Low","startTime":1281.039,"endTime":1283.969,"body":"at least using a mix of"},{"speaker":"Galen Low","startTime":1283.969,"endTime":1287.6589999999999,"body":"different methodologies in a"},{"speaker":"Galen Low","startTime":1283.969,"endTime":1287.6589999999999,"body":"program to get the job done."},{"speaker":"Ann Campea","startTime":1287.759,"endTime":1289.199,"body":"Yeah,"},{"speaker":"Ann Campea","startTime":1287.759,"endTime":1289.199,"body":"that's exactly it."},{"speaker":"Ann Campea","startTime":1289.209,"endTime":1292.269,"body":"And to me, I would, I can't"},{"speaker":"Ann Campea","startTime":1289.209,"endTime":1292.269,"body":"wait to hear what your audience"},{"speaker":"Ann Campea","startTime":1292.269,"endTime":1294.969,"body":"says about this because"},{"speaker":"Ann Campea","startTime":1292.269,"endTime":1294.969,"body":"I have lived through it."},{"speaker":"Ann Campea","startTime":1294.979,"endTime":1299.9089999999999,"body":"And that's the only reason why"},{"speaker":"Ann Campea","startTime":1294.979,"endTime":1299.9089999999999,"body":"I feel like many expectations"},{"speaker":"Ann Campea","startTime":1299.9089999999999,"endTime":1303.879,"body":"around our role nowadays is to"},{"speaker":"Ann Campea","startTime":1299.9089999999999,"endTime":1303.879,"body":"be able to manipulate and like"},{"speaker":"Ann Campea","startTime":1303.879,"endTime":1305.939,"body":"this matrix type fashion, right?"},{"speaker":"Ann Campea","startTime":1305.989,"endTime":1308.629,"body":"We all have to be the neos"},{"speaker":"Ann Campea","startTime":1305.989,"endTime":1308.629,"body":"of the organization where we"},{"speaker":"Ann Campea","startTime":1308.629,"endTime":1312.519,"body":"can like, do all these crazy"},{"speaker":"Ann Campea","startTime":1308.629,"endTime":1312.519,"body":"things with what we're given."},{"speaker":"Ann Campea","startTime":1312.519,"endTime":1314.469,"body":"And I think ultimately,"},{"speaker":"Ann Campea","startTime":1312.519,"endTime":1314.469,"body":"when you break down a"},{"speaker":"Ann Campea","startTime":1314.469,"endTime":1316.1789999999999,"body":"role, that's what we do."},{"speaker":"Ann Campea","startTime":1316.4289999999999,"endTime":1317.469,"body":"We're resourceful."},{"speaker":"Ann Campea","startTime":1317.469,"endTime":1318.809,"body":"We get the job done."},{"speaker":"Ann Campea","startTime":1318.819,"endTime":1322.494,"body":"And if that means that"},{"speaker":"Ann Campea","startTime":1318.819,"endTime":1322.494,"body":"you're working an agile"},{"speaker":"Ann Campea","startTime":1322.744,"endTime":1326.8039999999999,"body":"part of your process into a"},{"speaker":"Ann Campea","startTime":1322.744,"endTime":1326.8039999999999,"body":"predictive life cycle, then"},{"speaker":"Ann Campea","startTime":1326.814,"endTime":1330.035,"body":"by all means, like you have"},{"speaker":"Ann Campea","startTime":1326.814,"endTime":1330.035,"body":"to, by any means necessary,"},{"speaker":"Ann Campea","startTime":1330.285,"endTime":1332.135,"body":"you gotta get the work done."},{"speaker":"Ann Campea","startTime":1332.405,"endTime":1335.694,"body":"And I think that there are going"},{"speaker":"Ann Campea","startTime":1332.405,"endTime":1335.694,"body":"to be, on the flip side of this,"},{"speaker":"Ann Campea","startTime":1335.695,"endTime":1340.145,"body":"I also believe that there is"},{"speaker":"Ann Campea","startTime":1335.695,"endTime":1340.145,"body":"tremendous value in keeping the"},{"speaker":"Ann Campea","startTime":1340.145,"endTime":1346.395,"body":"roles separate in terms of if I"},{"speaker":"Ann Campea","startTime":1340.145,"endTime":1346.395,"body":"know, Galen, you are my expert"},{"speaker":"Ann Campea","startTime":1346.645,"endTime":1350.905,"body":"PM that has lived through like"},{"speaker":"Ann Campea","startTime":1346.645,"endTime":1350.905,"body":"SQL for however many years,"},{"speaker":"Ann Campea","startTime":1350.905,"endTime":1352.305,"body":"you've just only worked on that."},{"speaker":"Ann Campea","startTime":1352.5539999999999,"endTime":1355.684,"body":"And I'm looking for a PM"},{"speaker":"Ann Campea","startTime":1352.5539999999999,"endTime":1355.684,"body":"that would be fluent in"},{"speaker":"Ann Campea","startTime":1355.685,"endTime":1358.5049999999999,"body":"that particular space,"},{"speaker":"Ann Campea","startTime":1355.685,"endTime":1358.5049999999999,"body":"then of course, right, you"},{"speaker":"Ann Campea","startTime":1358.5049999999999,"endTime":1360.814,"body":"would stand out amongst"},{"speaker":"Ann Campea","startTime":1358.5049999999999,"endTime":1360.814,"body":"all the rest of them."},{"speaker":"Ann Campea","startTime":1360.824,"endTime":1363.684,"body":"So, yes, you've got a"},{"speaker":"Ann Campea","startTime":1360.824,"endTime":1363.684,"body":"pool of project managers."},{"speaker":"Ann Campea","startTime":1364.104,"endTime":1368.874,"body":"But from a hiring aspect, when"},{"speaker":"Ann Campea","startTime":1364.104,"endTime":1368.874,"body":"I'm looking for certain things,"},{"speaker":"Ann Campea","startTime":1369.174,"endTime":1372.664,"body":"then that's where you start to"},{"speaker":"Ann Campea","startTime":1369.174,"endTime":1372.664,"body":"narrow down exactly what the"},{"speaker":"Ann Campea","startTime":1372.704,"endTime":1376.394,"body":"other side of this argument is,"},{"speaker":"Ann Campea","startTime":1372.704,"endTime":1376.394,"body":"which is you are looking for"},{"speaker":"Ann Campea","startTime":1376.394,"endTime":1379.084,"body":"does this person have a lot of"},{"speaker":"Ann Campea","startTime":1376.394,"endTime":1379.084,"body":"digital experience that would"},{"speaker":"Ann Campea","startTime":1379.084,"endTime":1380.464,"body":"play well with this space?"},{"speaker":"Ann Campea","startTime":1380.979,"endTime":1384.079,"body":"Knowing full well that when"},{"speaker":"Ann Campea","startTime":1380.979,"endTime":1384.079,"body":"they come in and if they come"},{"speaker":"Ann Campea","startTime":1384.079,"endTime":1387.6689999999999,"body":"in as a digital PM, there"},{"speaker":"Ann Campea","startTime":1384.079,"endTime":1387.6689999999999,"body":"may still be aspects of their"},{"speaker":"Ann Campea","startTime":1387.6689999999999,"endTime":1390.499,"body":"role that they would have"},{"speaker":"Ann Campea","startTime":1387.6689999999999,"endTime":1390.499,"body":"to know, the predictive part"},{"speaker":"Ann Campea","startTime":1390.499,"endTime":1391.9089999999999,"body":"of it and then vice versa."},{"speaker":"Ann Campea","startTime":1391.979,"endTime":1394.4289999999999,"body":"So I think the flip side of"},{"speaker":"Ann Campea","startTime":1391.979,"endTime":1394.4289999999999,"body":"that is there's tremendous"},{"speaker":"Ann Campea","startTime":1394.4289999999999,"endTime":1398.139,"body":"value in kind of seeking out"},{"speaker":"Ann Campea","startTime":1394.4289999999999,"endTime":1398.139,"body":"the filtering of what you're"},{"speaker":"Ann Campea","startTime":1398.139,"endTime":1401.799,"body":"looking for in a PM in terms"},{"speaker":"Ann Campea","startTime":1398.139,"endTime":1401.799,"body":"of what type of talent you"},{"speaker":"Ann Campea","startTime":1401.799,"endTime":1404.639,"body":"could get in the door, how"},{"speaker":"Ann Campea","startTime":1401.799,"endTime":1404.639,"body":"long it would take them to get"},{"speaker":"Ann Campea","startTime":1404.639,"endTime":1407.119,"body":"familiar with that particular"},{"speaker":"Ann Campea","startTime":1404.639,"endTime":1407.119,"body":"product that they're going to"},{"speaker":"Ann Campea","startTime":1407.129,"endTime":1410.769,"body":"be working on, and sometimes"},{"speaker":"Ann Campea","startTime":1407.129,"endTime":1410.769,"body":"you do want to target a specific"},{"speaker":"Ann Campea","startTime":1410.769,"endTime":1412.749,"body":"type of PM to get that job done."},{"speaker":"Galen Low","startTime":1412.949,"endTime":1416.059,"body":"I love that notion"},{"speaker":"Galen Low","startTime":1412.949,"endTime":1416.059,"body":"of you can be a specialist"},{"speaker":"Galen Low","startTime":1416.109,"endTime":1419.1589999999999,"body":"and still be resourceful"},{"speaker":"Galen Low","startTime":1416.109,"endTime":1419.1589999999999,"body":"and still have generalist"},{"speaker":"Galen Low","startTime":1419.1589999999999,"endTime":1421.869,"body":"qualities because, we're PMs"},{"speaker":"Galen Low","startTime":1419.1589999999999,"endTime":1421.869,"body":"who are going to figure it out."},{"speaker":"Galen Low","startTime":1421.9289999999999,"endTime":1424.339,"body":"You don't really have"},{"speaker":"Galen Low","startTime":1421.9289999999999,"endTime":1424.339,"body":"to pick necessarily."},{"speaker":"Galen Low","startTime":1424.359,"endTime":1426.069,"body":"It's just like the kind"},{"speaker":"Galen Low","startTime":1424.359,"endTime":1426.069,"body":"of opportunities you"},{"speaker":"Galen Low","startTime":1426.089,"endTime":1427.189,"body":"open yourself up to."},{"speaker":"Ann Campea","startTime":1427.19,"endTime":1427.769,"body":"For sure."},{"speaker":"Galen Low","startTime":1427.769,"endTime":1430.279,"body":"And are attractive"},{"speaker":"Galen Low","startTime":1427.769,"endTime":1430.279,"body":"to, I guess, as well, right?"},{"speaker":"Galen Low","startTime":1430.279,"endTime":1431.759,"body":"In terms of how you"},{"speaker":"Galen Low","startTime":1430.279,"endTime":1431.759,"body":"frame your experience."},{"speaker":"Ann Campea","startTime":1431.829,"endTime":1432.789,"body":"Yeah, absolutely."},{"speaker":"Galen Low","startTime":1433.009,"endTime":1435.1589999999999,"body":"I have to ask"},{"speaker":"Galen Low","startTime":1433.009,"endTime":1435.1589999999999,"body":"for my listeners, because"},{"speaker":"Galen Low","startTime":1435.239,"endTime":1437.069,"body":"I mentioned this whole"},{"speaker":"Galen Low","startTime":1435.239,"endTime":1437.069,"body":"like, Oh, a program that"},{"speaker":"Galen Low","startTime":1437.069,"endTime":1438.569,"body":"involves waterfall and agile."},{"speaker":"Galen Low","startTime":1438.649,"endTime":1441.719,"body":"Do you have any cheat codes"},{"speaker":"Galen Low","startTime":1438.649,"endTime":1441.719,"body":"for how you make those"},{"speaker":"Galen Low","startTime":1441.989,"endTime":1444.759,"body":"sort of streams of work fit"},{"speaker":"Galen Low","startTime":1441.989,"endTime":1444.759,"body":"together when you've got"},{"speaker":"Galen Low","startTime":1444.759,"endTime":1448.4189999999999,"body":"this like very predictive"},{"speaker":"Galen Low","startTime":1444.759,"endTime":1448.4189999999999,"body":"project, it's manufacturing,"},{"speaker":"Galen Low","startTime":1448.639,"endTime":1451.269,"body":"but you know, you can't, it's"},{"speaker":"Galen Low","startTime":1448.639,"endTime":1451.269,"body":"very strong dependencies."},{"speaker":"Galen Low","startTime":1451.349,"endTime":1454.039,"body":"We cannot press go on"},{"speaker":"Galen Low","startTime":1451.349,"endTime":1454.039,"body":"the manufacturing process"},{"speaker":"Galen Low","startTime":1454.039,"endTime":1454.9189999999999,"body":"until we've gotten this."},{"speaker":"Galen Low","startTime":1455.354,"endTime":1457.994,"body":"And then you've got your"},{"speaker":"Galen Low","startTime":1455.354,"endTime":1457.994,"body":"digital or software or tech"},{"speaker":"Galen Low","startTime":1458.084,"endTime":1459.864,"body":"like stream running sprints."},{"speaker":"Galen Low","startTime":1460.184,"endTime":1462.234,"body":"Do you have any cheat codes"},{"speaker":"Galen Low","startTime":1460.184,"endTime":1462.234,"body":"for synchronizing those"},{"speaker":"Galen Low","startTime":1462.244,"endTime":1464.314,"body":"things and making sure that"},{"speaker":"Galen Low","startTime":1462.244,"endTime":1464.314,"body":"they play together well?"},{"speaker":"Ann Campea","startTime":1464.484,"endTime":1466.674,"body":"This might sound"},{"speaker":"Ann Campea","startTime":1464.484,"endTime":1466.674,"body":"a little preachy, but number"},{"speaker":"Ann Campea","startTime":1466.674,"endTime":1468.174,"body":"one, always leverage your EQ."},{"speaker":"Ann Campea","startTime":1468.174,"endTime":1470.454,"body":"You know how to work"},{"speaker":"Ann Campea","startTime":1468.174,"endTime":1470.454,"body":"with people, you know"},{"speaker":"Ann Campea","startTime":1470.454,"endTime":1471.764,"body":"how to influence people."},{"speaker":"Ann Campea","startTime":1472.064,"endTime":1474.324,"body":"So when it comes to that"},{"speaker":"Ann Campea","startTime":1472.064,"endTime":1474.324,"body":"particular part where you might"},{"speaker":"Ann Campea","startTime":1474.324,"endTime":1477.834,"body":"need to go faster, you know who"},{"speaker":"Ann Campea","startTime":1474.324,"endTime":1477.834,"body":"you're dealing with and see if"},{"speaker":"Ann Campea","startTime":1477.834,"endTime":1479.144,"body":"you can influence it that way."},{"speaker":"Ann Campea","startTime":1479.469,"endTime":1483.749,"body":"Now, I'll give an example"},{"speaker":"Ann Campea","startTime":1479.469,"endTime":1483.749,"body":"of a 18 month timeline"},{"speaker":"Ann Campea","startTime":1483.749,"endTime":1484.519,"body":"that I was working."},{"speaker":"Ann Campea","startTime":1484.529,"endTime":1486.9189999999999,"body":"It was a predictive timeline"},{"speaker":"Ann Campea","startTime":1484.529,"endTime":1486.9189999999999,"body":"for a particular product"},{"speaker":"Ann Campea","startTime":1486.9289999999999,"endTime":1488.629,"body":"that we needed to get"},{"speaker":"Ann Campea","startTime":1486.9289999999999,"endTime":1488.629,"body":"out the door because it"},{"speaker":"Ann Campea","startTime":1488.629,"endTime":1489.649,"body":"was a licensed product."},{"speaker":"Ann Campea","startTime":1490.019,"endTime":1492.689,"body":"And traditionally, you're"},{"speaker":"Ann Campea","startTime":1490.019,"endTime":1492.689,"body":"going through predictive"},{"speaker":"Ann Campea","startTime":1492.969,"endTime":1495.899,"body":"because eventually you"},{"speaker":"Ann Campea","startTime":1492.969,"endTime":1495.899,"body":"get to manufacturing."},{"speaker":"Ann Campea","startTime":1496.1689999999999,"endTime":1499.639,"body":"Usually manufacturing is"},{"speaker":"Ann Campea","startTime":1496.1689999999999,"endTime":1499.639,"body":"overseas, and that in and"},{"speaker":"Ann Campea","startTime":1499.6789999999999,"endTime":1502.959,"body":"of itself is weeks and weeks"},{"speaker":"Ann Campea","startTime":1499.6789999999999,"endTime":1502.959,"body":"of production, right, to"},{"speaker":"Ann Campea","startTime":1502.959,"endTime":1505.519,"body":"get enough volume of the"},{"speaker":"Ann Campea","startTime":1502.959,"endTime":1505.519,"body":"product to hit the shelves."},{"speaker":"Ann Campea","startTime":1505.849,"endTime":1510.149,"body":"And in this particular instance,"},{"speaker":"Ann Campea","startTime":1505.849,"endTime":1510.149,"body":"we were in a place where there"},{"speaker":"Ann Campea","startTime":1510.149,"endTime":1513.9289999999999,"body":"was this product that was"},{"speaker":"Ann Campea","startTime":1510.149,"endTime":1513.9289999999999,"body":"sold, of course, because, we"},{"speaker":"Ann Campea","startTime":1513.9289999999999,"endTime":1516.889,"body":"love working with our sales"},{"speaker":"Ann Campea","startTime":1513.9289999999999,"endTime":1516.889,"body":"and marketing team, and they"},{"speaker":"Ann Campea","startTime":1516.889,"endTime":1520.449,"body":"are obviously the ones that"},{"speaker":"Ann Campea","startTime":1516.889,"endTime":1520.449,"body":"generate the demand, and so"},{"speaker":"Ann Campea","startTime":1520.449,"endTime":1523.569,"body":"they happen to pitch something,"},{"speaker":"Ann Campea","startTime":1520.449,"endTime":1523.569,"body":"and it happened to catch fire,"},{"speaker":"Ann Campea","startTime":1523.569,"endTime":1526.499,"body":"and people were like, yeah, we"},{"speaker":"Ann Campea","startTime":1523.569,"endTime":1526.499,"body":"love the idea of this product,"},{"speaker":"Ann Campea","startTime":1526.519,"endTime":1527.829,"body":"can we get it in for Christmas?"},{"speaker":"Ann Campea","startTime":1527.8999999999999,"endTime":1533.819,"body":"I believe we got that note"},{"speaker":"Ann Campea","startTime":1527.8999999999999,"endTime":1533.819,"body":"in May or June of that year"},{"speaker":"Ann Campea","startTime":1533.819,"endTime":1536.839,"body":"that we needed to put the"},{"speaker":"Ann Campea","startTime":1533.819,"endTime":1536.839,"body":"product on shelf by December."},{"speaker":"Ann Campea","startTime":1537.599,"endTime":1541.1589999999999,"body":"Okay, so if I'm giving you"},{"speaker":"Ann Campea","startTime":1537.599,"endTime":1541.1589999999999,"body":"any flavor of our timelines,"},{"speaker":"Ann Campea","startTime":1541.1589999999999,"endTime":1543.999,"body":"we're anywhere from 12"},{"speaker":"Ann Campea","startTime":1541.1589999999999,"endTime":1543.999,"body":"to 18 months, generally"},{"speaker":"Ann Campea","startTime":1543.999,"endTime":1546.209,"body":"speaking, to push product out."},{"speaker":"Ann Campea","startTime":1546.489,"endTime":1548.579,"body":"That was a very slim part."},{"speaker":"Ann Campea","startTime":1548.789,"endTime":1552.704,"body":"And so, I was fortunate enough"},{"speaker":"Ann Campea","startTime":1548.789,"endTime":1552.704,"body":"that I had been with the"},{"speaker":"Ann Campea","startTime":1552.704,"endTime":1556.154,"body":"company for quite some time to"},{"speaker":"Ann Campea","startTime":1552.704,"endTime":1556.154,"body":"where I've learned the nuances"},{"speaker":"Ann Campea","startTime":1556.164,"endTime":1557.694,"body":"of a predictive life cycle."},{"speaker":"Ann Campea","startTime":1558.354,"endTime":1561.164,"body":"And so I knew what levers"},{"speaker":"Ann Campea","startTime":1558.354,"endTime":1561.164,"body":"I could pull to try to"},{"speaker":"Ann Campea","startTime":1561.174,"endTime":1564.354,"body":"get this product out in"},{"speaker":"Ann Campea","startTime":1561.174,"endTime":1564.354,"body":"a shorter amount of time."},{"speaker":"Ann Campea","startTime":1564.354,"endTime":1567.614,"body":"But then that also required"},{"speaker":"Ann Campea","startTime":1564.354,"endTime":1567.614,"body":"breaking the predictiveness"},{"speaker":"Ann Campea","startTime":1568.524,"endTime":1571.874,"body":"of the life cycle in certain"},{"speaker":"Ann Campea","startTime":1568.524,"endTime":1571.874,"body":"areas, sprinting them."},{"speaker":"Ann Campea","startTime":1571.874,"endTime":1574.814,"body":"So we actually started having"},{"speaker":"Ann Campea","startTime":1571.874,"endTime":1574.814,"body":"daily standups around it."},{"speaker":"Ann Campea","startTime":1575.0539999999999,"endTime":1578.854,"body":"And so what a tech PM would"},{"speaker":"Ann Campea","startTime":1575.0539999999999,"endTime":1578.854,"body":"say is that's not a sprint."},{"speaker":"Ann Campea","startTime":1579.214,"endTime":1583.514,"body":"To me it was because we were"},{"speaker":"Ann Campea","startTime":1579.214,"endTime":1583.514,"body":"having our designers design"},{"speaker":"Ann Campea","startTime":1583.514,"endTime":1587.604,"body":"and redesign elements of it in"},{"speaker":"Ann Campea","startTime":1583.514,"endTime":1587.604,"body":"a churning fashion to where we"},{"speaker":"Ann Campea","startTime":1587.604,"endTime":1591.404,"body":"got the correct version out so"},{"speaker":"Ann Campea","startTime":1587.604,"endTime":1591.404,"body":"that we could get that piece"},{"speaker":"Ann Campea","startTime":1591.444,"endTime":1595.124,"body":"over and all the CAD drawn"},{"speaker":"Ann Campea","startTime":1591.444,"endTime":1595.124,"body":"and all the engineering jargon"},{"speaker":"Ann Campea","startTime":1595.124,"endTime":1596.104,"body":"that I'm throwing out here."},{"speaker":"Ann Campea","startTime":1596.104,"endTime":1599.914,"body":"But all of those things that"},{"speaker":"Ann Campea","startTime":1596.104,"endTime":1599.914,"body":"need to be then handed over to"},{"speaker":"Ann Campea","startTime":1599.914,"endTime":1602.524,"body":"our manufacturing site so that"},{"speaker":"Ann Campea","startTime":1599.914,"endTime":1602.524,"body":"they can make sure they can"},{"speaker":"Ann Campea","startTime":1602.524,"endTime":1603.914,"body":"actually produce the product."},{"speaker":"Ann Campea","startTime":1604.184,"endTime":1607.2839999999999,"body":"And so in that particular"},{"speaker":"Ann Campea","startTime":1604.184,"endTime":1607.2839999999999,"body":"part where we were still"},{"speaker":"Ann Campea","startTime":1607.2839999999999,"endTime":1611.404,"body":"very much designing to the"},{"speaker":"Ann Campea","startTime":1607.2839999999999,"endTime":1611.404,"body":"final model, I decided,"},{"speaker":"Ann Campea","startTime":1611.404,"endTime":1612.494,"body":"let's just shake that up."},{"speaker":"Ann Campea","startTime":1612.754,"endTime":1614.574,"body":"Let's just try to"},{"speaker":"Ann Campea","startTime":1612.754,"endTime":1614.574,"body":"do this in a sprint."},{"speaker":"Ann Campea","startTime":1614.944,"endTime":1617.634,"body":"Every version of it, we were"},{"speaker":"Ann Campea","startTime":1614.944,"endTime":1617.634,"body":"sprinting through, okay,"},{"speaker":"Ann Campea","startTime":1617.634,"endTime":1620.3039999999999,"body":"like this is version A, put"},{"speaker":"Ann Campea","startTime":1617.634,"endTime":1620.3039999999999,"body":"in front of the licensor."},{"speaker":"Ann Campea","startTime":1620.3039999999999,"endTime":1620.914,"body":"Do they like it?"},{"speaker":"Ann Campea","startTime":1620.914,"endTime":1621.724,"body":"What don't they like?"},{"speaker":"Ann Campea","startTime":1621.754,"endTime":1623.824,"body":"Okay, turn again,"},{"speaker":"Ann Campea","startTime":1621.754,"endTime":1623.824,"body":"another version of it."},{"speaker":"Ann Campea","startTime":1624.084,"endTime":1626.854,"body":"And so while we weren't"},{"speaker":"Ann Campea","startTime":1624.084,"endTime":1626.854,"body":"releasing software in that"},{"speaker":"Ann Campea","startTime":1626.854,"endTime":1629.734,"body":"fashion of every sprint"},{"speaker":"Ann Campea","startTime":1626.854,"endTime":1629.734,"body":"was giving us something,"},{"speaker":"Ann Campea","startTime":1629.7939999999999,"endTime":1632.954,"body":"a different version to the"},{"speaker":"Ann Campea","startTime":1629.7939999999999,"endTime":1632.954,"body":"general public, but we were"},{"speaker":"Ann Campea","startTime":1632.954,"endTime":1635.664,"body":"doing that internally until"},{"speaker":"Ann Campea","startTime":1632.954,"endTime":1635.664,"body":"we got to the right place."},{"speaker":"Ann Campea","startTime":1635.744,"endTime":1638.754,"body":"And so that's very much an"},{"speaker":"Ann Campea","startTime":1635.744,"endTime":1638.754,"body":"example of how we were able"},{"speaker":"Ann Campea","startTime":1638.754,"endTime":1641.704,"body":"to do that from even just a"},{"speaker":"Ann Campea","startTime":1638.754,"endTime":1641.704,"body":"graphic design standpoint,"},{"speaker":"Ann Campea","startTime":1641.934,"endTime":1645.0439999999999,"body":"getting the product drawn"},{"speaker":"Ann Campea","startTime":1641.934,"endTime":1645.0439999999999,"body":"up in that cyclical fashion"},{"speaker":"Ann Campea","startTime":1645.0439999999999,"endTime":1647.7939999999999,"body":"until we had it to a place"},{"speaker":"Ann Campea","startTime":1645.0439999999999,"endTime":1647.7939999999999,"body":"where we were happy with it."},{"speaker":"Galen Low","startTime":1647.914,"endTime":1650.814,"body":"What a great example"},{"speaker":"Galen Low","startTime":1647.914,"endTime":1650.814,"body":"of resourcefulness, but also"},{"speaker":"Galen Low","startTime":1650.964,"endTime":1654.329,"body":"the idea that you have tools in"},{"speaker":"Galen Low","startTime":1650.964,"endTime":1654.329,"body":"your tool belt, and you have to"},{"speaker":"Galen Low","startTime":1654.559,"endTime":1656.1689999999999,"body":"pick the right ones for the job."},{"speaker":"Galen Low","startTime":1656.439,"endTime":1660.4289999999999,"body":"And yeah, there's a lot of folks"},{"speaker":"Galen Low","startTime":1656.439,"endTime":1660.4289999999999,"body":"who are, you know, \"purists\"."},{"speaker":"Galen Low","startTime":1660.4289999999999,"endTime":1662.199,"body":"I don't know if they self"},{"speaker":"Galen Low","startTime":1660.4289999999999,"endTime":1662.199,"body":"identify as purists, but"},{"speaker":"Galen Low","startTime":1662.199,"endTime":1664.349,"body":"they certainly get labeled"},{"speaker":"Galen Low","startTime":1662.199,"endTime":1664.349,"body":"as purists in my world, where"},{"speaker":"Galen Low","startTime":1664.349,"endTime":1665.449,"body":"it's no, you can't do that."},{"speaker":"Galen Low","startTime":1665.449,"endTime":1666.439,"body":"That's against the rules."},{"speaker":"Galen Low","startTime":1666.439,"endTime":1671.1689999999999,"body":"But like actually, iterative"},{"speaker":"Galen Low","startTime":1666.439,"endTime":1671.1689999999999,"body":"collaboration with transparency"},{"speaker":"Galen Low","startTime":1671.1689999999999,"endTime":1674.199,"body":"and visibility on something"},{"speaker":"Galen Low","startTime":1671.1689999999999,"endTime":1674.199,"body":"to move fast just sounds"},{"speaker":"Galen Low","startTime":1674.199,"endTime":1676.229,"body":"like a good idea if that's"},{"speaker":"Galen Low","startTime":1674.199,"endTime":1676.229,"body":"what the project needs."},{"speaker":"Galen Low","startTime":1676.439,"endTime":1679.109,"body":"And I love that's okay, let's"},{"speaker":"Galen Low","startTime":1676.439,"endTime":1679.109,"body":"just let's blend this in, right,"},{"speaker":"Galen Low","startTime":1679.1589999999999,"endTime":1682.6689999999999,"body":"and the judgment of a project"},{"speaker":"Galen Low","startTime":1679.1589999999999,"endTime":1682.6689999999999,"body":"manager, you know, who has gone"},{"speaker":"Galen Low","startTime":1682.709,"endTime":1685.299,"body":"through enough of these things"},{"speaker":"Galen Low","startTime":1682.709,"endTime":1685.299,"body":"enough projects understands"},{"speaker":"Galen Low","startTime":1685.299,"endTime":1687.899,"body":"the mechanics of the like how"},{"speaker":"Galen Low","startTime":1685.299,"endTime":1687.899,"body":"the tool works to begin with"},{"speaker":"Galen Low","startTime":1688.1589999999999,"endTime":1691.219,"body":"then has a freedom to be able"},{"speaker":"Galen Low","startTime":1688.1589999999999,"endTime":1691.219,"body":"to blend it in and make it work"},{"speaker":"Galen Low","startTime":1691.219,"endTime":1692.319,"body":"for that particular project."},{"speaker":"Ann Campea","startTime":1692.449,"endTime":1693.1789999999999,"body":"Absolutely."},{"speaker":"Ann Campea","startTime":1693.1789999999999,"endTime":1696.4289999999999,"body":"An argument can be made that,"},{"speaker":"Ann Campea","startTime":1693.1789999999999,"endTime":1696.4289999999999,"body":"oh, well, you basically were"},{"speaker":"Ann Campea","startTime":1696.4289999999999,"endTime":1697.809,"body":"still working within predictive."},{"speaker":"Ann Campea","startTime":1697.819,"endTime":1699.149,"body":"You just made it go faster."},{"speaker":"Ann Campea","startTime":1699.359,"endTime":1700.379,"body":"But I don't think so."},{"speaker":"Ann Campea","startTime":1700.539,"endTime":1702.829,"body":"I think there were certain"},{"speaker":"Ann Campea","startTime":1700.539,"endTime":1702.829,"body":"things, certain rules that"},{"speaker":"Ann Campea","startTime":1702.839,"endTime":1707.149,"body":"typically stand true for"},{"speaker":"Ann Campea","startTime":1702.839,"endTime":1707.149,"body":"the handoff kind of nature"},{"speaker":"Ann Campea","startTime":1707.149,"endTime":1709.819,"body":"of a predictive life cycle"},{"speaker":"Ann Campea","startTime":1707.149,"endTime":1709.819,"body":"that we had to break."},{"speaker":"Ann Campea","startTime":1710.104,"endTime":1713.234,"body":"We essentially had to break"},{"speaker":"Ann Campea","startTime":1710.104,"endTime":1713.234,"body":"some of those elements of the"},{"speaker":"Ann Campea","startTime":1713.2939999999999,"endTime":1717.884,"body":"predictive life cycle, take"},{"speaker":"Ann Campea","startTime":1713.2939999999999,"endTime":1717.884,"body":"the agile approach and try"},{"speaker":"Ann Campea","startTime":1717.884,"endTime":1721.724,"body":"to infuse what we could while"},{"speaker":"Ann Campea","startTime":1717.884,"endTime":1721.724,"body":"still maintaining ultimately"},{"speaker":"Ann Campea","startTime":1721.774,"endTime":1724.564,"body":"like the core elements of"},{"speaker":"Ann Campea","startTime":1721.774,"endTime":1724.564,"body":"a predictive life cycle."},{"speaker":"Ann Campea","startTime":1724.854,"endTime":1729.164,"body":"I think to me, I would argue"},{"speaker":"Ann Campea","startTime":1724.854,"endTime":1729.164,"body":"that was very much an example"},{"speaker":"Ann Campea","startTime":1729.164,"endTime":1732.494,"body":"of a hybrid approach, but"},{"speaker":"Ann Campea","startTime":1729.164,"endTime":1732.494,"body":"I could see how some folks"},{"speaker":"Ann Campea","startTime":1732.494,"endTime":1735.914,"body":"might be listening and think,"},{"speaker":"Ann Campea","startTime":1732.494,"endTime":1735.914,"body":"Oh, well, nah, you guys still"},{"speaker":"Ann Campea","startTime":1735.914,"endTime":1737.134,"body":"did the predictive stuff."},{"speaker":"Ann Campea","startTime":1737.154,"endTime":1741.004,"body":"Like you just figured out how to"},{"speaker":"Ann Campea","startTime":1737.154,"endTime":1741.004,"body":"make sure people did it faster."},{"speaker":"Ann Campea","startTime":1741.354,"endTime":1743.514,"body":"So that's why I think"},{"speaker":"Ann Campea","startTime":1741.354,"endTime":1743.514,"body":"it could be still a very"},{"speaker":"Ann Campea","startTime":1743.514,"endTime":1744.714,"body":"controversial topic."},{"speaker":"Galen Low","startTime":1744.814,"endTime":1746.884,"body":"The funny thing"},{"speaker":"Galen Low","startTime":1744.814,"endTime":1746.884,"body":"is, at least for me, from my"},{"speaker":"Galen Low","startTime":1746.884,"endTime":1750.124,"body":"opinion on it is this, is that"},{"speaker":"Galen Low","startTime":1746.884,"endTime":1750.124,"body":"as long as there's some of these"},{"speaker":"Galen Low","startTime":1750.124,"endTime":1752.504,"body":"frameworks, they get us on the"},{"speaker":"Galen Low","startTime":1750.124,"endTime":1752.504,"body":"same page quickly so that we"},{"speaker":"Galen Low","startTime":1752.504,"endTime":1755.084,"body":"can work together well, quickly."},{"speaker":"Galen Low","startTime":1755.824,"endTime":1757.039,"body":"But guess what else?"},{"speaker":"Galen Low","startTime":1757.099,"endTime":1760.599,"body":"If you have the, I'm going to"},{"speaker":"Galen Low","startTime":1757.099,"endTime":1760.599,"body":"come back to you, your thing, if"},{"speaker":"Galen Low","startTime":1760.599,"endTime":1763.999,"body":"you have the EQ to get everyone"},{"speaker":"Galen Low","startTime":1760.599,"endTime":1763.999,"body":"on the same page and understand"},{"speaker":"Galen Low","startTime":1763.999,"endTime":1766.6789999999999,"body":"and speak the right languages"},{"speaker":"Galen Low","startTime":1763.999,"endTime":1766.6789999999999,"body":"so that everyone gets how we're"},{"speaker":"Galen Low","startTime":1766.6789999999999,"endTime":1768.859,"body":"working together and can get"},{"speaker":"Galen Low","startTime":1766.6789999999999,"endTime":1768.859,"body":"behind that's what's going to"},{"speaker":"Galen Low","startTime":1768.869,"endTime":1770.439,"body":"make the delivery process work."},{"speaker":"Galen Low","startTime":1770.709,"endTime":1773.859,"body":"Not necessarily a textbook that"},{"speaker":"Galen Low","startTime":1770.709,"endTime":1773.859,"body":"was printed and is, like the"},{"speaker":"Galen Low","startTime":1773.859,"endTime":1775.069,"body":"Bible on this sort of thing."},{"speaker":"Galen Low","startTime":1775.389,"endTime":1777.039,"body":"It's, are we going to"},{"speaker":"Galen Low","startTime":1775.389,"endTime":1777.039,"body":"work together well?"},{"speaker":"Galen Low","startTime":1777.039,"endTime":1778.9089999999999,"body":"Is everyone going to know"},{"speaker":"Galen Low","startTime":1777.039,"endTime":1778.9089999999999,"body":"what's happening and why,"},{"speaker":"Galen Low","startTime":1778.9089999999999,"endTime":1782.269,"body":"and when, and that's the"},{"speaker":"Galen Low","startTime":1778.9089999999999,"endTime":1782.269,"body":"EQ superpower as well."},{"speaker":"Galen Low","startTime":1782.729,"endTime":1785.689,"body":"You know, I think to round"},{"speaker":"Galen Low","startTime":1782.729,"endTime":1785.689,"body":"things out, like you have"},{"speaker":"Galen Low","startTime":1785.779,"endTime":1789.779,"body":"some very interesting and"},{"speaker":"Galen Low","startTime":1785.779,"endTime":1789.779,"body":"I think quite magnificent"},{"speaker":"Galen Low","startTime":1789.819,"endTime":1793.119,"body":"experiences under your belt,"},{"speaker":"Galen Low","startTime":1789.819,"endTime":1793.119,"body":"having the opportunity to"},{"speaker":"Galen Low","startTime":1793.119,"endTime":1794.389,"body":"work on these programs."},{"speaker":"Galen Low","startTime":1794.694,"endTime":1796.004,"body":"And if folks are listening"},{"speaker":"Galen Low","startTime":1794.694,"endTime":1796.004,"body":"and they're like,"},{"speaker":"Galen Low","startTime":1796.004,"endTime":1797.164,"body":"yeah, that sounds cool."},{"speaker":"Galen Low","startTime":1797.164,"endTime":1798.244,"body":"That's what I want to do."},{"speaker":"Galen Low","startTime":1798.594,"endTime":1802.154,"body":"How could someone go about"},{"speaker":"Galen Low","startTime":1798.594,"endTime":1802.154,"body":"just developing these skills"},{"speaker":"Galen Low","startTime":1802.314,"endTime":1804.624,"body":"and maybe even getting some"},{"speaker":"Galen Low","startTime":1802.314,"endTime":1804.624,"body":"practice under the belt to"},{"speaker":"Galen Low","startTime":1804.814,"endTime":1807.204,"body":"feel prepared for a role like"},{"speaker":"Galen Low","startTime":1804.814,"endTime":1807.204,"body":"this, a role that kind of"},{"speaker":"Galen Low","startTime":1807.204,"endTime":1811.824,"body":"spans, a program with projects"},{"speaker":"Galen Low","startTime":1807.204,"endTime":1811.824,"body":"that are digital in scope as"},{"speaker":"Galen Low","startTime":1811.824,"endTime":1813.114,"body":"well as physical in scope?"},{"speaker":"Ann Campea","startTime":1813.404,"endTime":1814.964,"body":"Yeah, that's"},{"speaker":"Ann Campea","startTime":1813.404,"endTime":1814.964,"body":"such a great question."},{"speaker":"Ann Campea","startTime":1815.184,"endTime":1820.184,"body":"And I think that my first kind"},{"speaker":"Ann Campea","startTime":1815.184,"endTime":1820.184,"body":"of recommendation or guidance"},{"speaker":"Ann Campea","startTime":1820.184,"endTime":1823.619,"body":"to those that are interested"},{"speaker":"Ann Campea","startTime":1820.184,"endTime":1823.619,"body":"is to play within the space"},{"speaker":"Ann Campea","startTime":1823.619,"endTime":1824.729,"body":"that you're currently in."},{"speaker":"Ann Campea","startTime":1825.049,"endTime":1827.889,"body":"So if you've got a role and"},{"speaker":"Ann Campea","startTime":1825.049,"endTime":1827.889,"body":"it's maybe not a PM titled"},{"speaker":"Ann Campea","startTime":1827.889,"endTime":1830.549,"body":"role or you're not even"},{"speaker":"Ann Campea","startTime":1827.889,"endTime":1830.549,"body":"doing project based type"},{"speaker":"Ann Campea","startTime":1830.589,"endTime":1832.279,"body":"work, ask for something."},{"speaker":"Ann Campea","startTime":1832.6789999999999,"endTime":1833.9189999999999,"body":"Create your own project."},{"speaker":"Ann Campea","startTime":1833.989,"endTime":1837.779,"body":"Okay, well, is there something"},{"speaker":"Ann Campea","startTime":1833.989,"endTime":1837.779,"body":"I am hyper focused on that I"},{"speaker":"Ann Campea","startTime":1837.789,"endTime":1841.729,"body":"could create a mini project out"},{"speaker":"Ann Campea","startTime":1837.789,"endTime":1841.729,"body":"of it just for my own benefit"},{"speaker":"Ann Campea","startTime":1841.749,"endTime":1843.1789999999999,"body":"so you can do your own learning?"},{"speaker":"Ann Campea","startTime":1843.654,"endTime":1846.064,"body":"Obviously, there's a lot"},{"speaker":"Ann Campea","startTime":1843.654,"endTime":1846.064,"body":"of material and resources"},{"speaker":"Ann Campea","startTime":1846.064,"endTime":1847.624,"body":"online at this point."},{"speaker":"Ann Campea","startTime":1847.924,"endTime":1851.324,"body":"PMI has published so many"},{"speaker":"Ann Campea","startTime":1847.924,"endTime":1851.324,"body":"things that will help inform"},{"speaker":"Ann Campea","startTime":1851.324,"endTime":1855.174,"body":"you, but I don't necessarily"},{"speaker":"Ann Campea","startTime":1851.324,"endTime":1855.174,"body":"think it's until you get"},{"speaker":"Ann Campea","startTime":1855.184,"endTime":1858.254,"body":"some experience, whether it's"},{"speaker":"Ann Campea","startTime":1855.184,"endTime":1858.254,"body":"creating that organically"},{"speaker":"Ann Campea","startTime":1858.254,"endTime":1860.864,"body":"where you currently are, if"},{"speaker":"Ann Campea","startTime":1858.254,"endTime":1860.864,"body":"you are employed right now,"},{"speaker":"Ann Campea","startTime":1860.864,"endTime":1863.5339999999999,"body":"or even if you're a student,"},{"speaker":"Ann Campea","startTime":1860.864,"endTime":1863.5339999999999,"body":"you could do the same thing."},{"speaker":"Ann Campea","startTime":1863.839,"endTime":1866.189,"body":"Create your own mini projects,"},{"speaker":"Ann Campea","startTime":1863.839,"endTime":1866.189,"body":"whether it's part of your"},{"speaker":"Ann Campea","startTime":1866.189,"endTime":1868.839,"body":"professional journey or"},{"speaker":"Ann Campea","startTime":1866.189,"endTime":1868.839,"body":"even in your personal life."},{"speaker":"Ann Campea","startTime":1869.129,"endTime":1871.329,"body":"I'm sure there's some sort"},{"speaker":"Ann Campea","startTime":1869.129,"endTime":1871.329,"body":"of life milestone that you"},{"speaker":"Ann Campea","startTime":1871.329,"endTime":1874.489,"body":"could create a project around"},{"speaker":"Ann Campea","startTime":1871.329,"endTime":1874.489,"body":"if you're planning to go to a"},{"speaker":"Ann Campea","startTime":1874.499,"endTime":1877.599,"body":"big concert next year, I don't"},{"speaker":"Ann Campea","startTime":1874.499,"endTime":1877.599,"body":"know, Taylor Swift's touring"},{"speaker":"Ann Campea","startTime":1877.599,"endTime":1880.6789999999999,"body":"again, and you want to try to"},{"speaker":"Ann Campea","startTime":1877.599,"endTime":1880.6789999999999,"body":"project manage a way for you to"},{"speaker":"Ann Campea","startTime":1880.6789999999999,"endTime":1882.229,"body":"get to the concert next year."},{"speaker":"Ann Campea","startTime":1882.449,"endTime":1884.799,"body":"Think about how you could"},{"speaker":"Ann Campea","startTime":1882.449,"endTime":1884.799,"body":"create that organically for"},{"speaker":"Ann Campea","startTime":1884.799,"endTime":1887.199,"body":"yourself, but it's not until"},{"speaker":"Ann Campea","startTime":1884.799,"endTime":1887.199,"body":"you start to get the reps in"},{"speaker":"Ann Campea","startTime":1887.199,"endTime":1890.489,"body":"that you really understand"},{"speaker":"Ann Campea","startTime":1887.199,"endTime":1890.489,"body":"what the role entails."},{"speaker":"Ann Campea","startTime":1890.499,"endTime":1892.979,"body":"And I don't believe we said"},{"speaker":"Ann Campea","startTime":1890.499,"endTime":1892.979,"body":"this while we were live"},{"speaker":"Ann Campea","startTime":1892.979,"endTime":1896.029,"body":"recording this, but I think"},{"speaker":"Ann Campea","startTime":1892.979,"endTime":1896.029,"body":"that we said this in our"},{"speaker":"Ann Campea","startTime":1896.329,"endTime":1899.849,"body":"conversation before, which is"},{"speaker":"Ann Campea","startTime":1896.329,"endTime":1899.849,"body":"there's a lot of elements of"},{"speaker":"Ann Campea","startTime":1899.849,"endTime":1902.399,"body":"the role that you don't really"},{"speaker":"Ann Campea","startTime":1899.849,"endTime":1902.399,"body":"know until you're doing it."},{"speaker":"Ann Campea","startTime":1903.4089999999999,"endTime":1908.309,"body":"And so I just suggest you"},{"speaker":"Ann Campea","startTime":1903.4089999999999,"endTime":1908.309,"body":"try a few projects out"},{"speaker":"Ann Campea","startTime":1908.319,"endTime":1911.109,"body":"on your own, work with"},{"speaker":"Ann Campea","startTime":1908.319,"endTime":1911.109,"body":"different types of people."},{"speaker":"Ann Campea","startTime":1911.644,"endTime":1914.2939999999999,"body":"If you find that you enjoy"},{"speaker":"Ann Campea","startTime":1911.644,"endTime":1914.2939999999999,"body":"working with people and the"},{"speaker":"Ann Campea","startTime":1914.2939999999999,"endTime":1918.334,"body":"element of learning how to"},{"speaker":"Ann Campea","startTime":1914.2939999999999,"endTime":1918.334,"body":"influence and motivate teams,"},{"speaker":"Ann Campea","startTime":1918.724,"endTime":1921.734,"body":"and you like this whole idea"},{"speaker":"Ann Campea","startTime":1918.724,"endTime":1921.734,"body":"of I can take something from"},{"speaker":"Ann Campea","startTime":1921.734,"endTime":1924.604,"body":"start to finish and potentially"},{"speaker":"Ann Campea","startTime":1921.734,"endTime":1924.604,"body":"have something either tangible"},{"speaker":"Ann Campea","startTime":1924.604,"endTime":1928.274,"body":"or intangible to show for it, I"},{"speaker":"Ann Campea","startTime":1924.604,"endTime":1928.274,"body":"think some of those things are"},{"speaker":"Ann Campea","startTime":1928.474,"endTime":1931.694,"body":"things that you would consider"},{"speaker":"Ann Campea","startTime":1928.474,"endTime":1931.694,"body":"if you are interested in being"},{"speaker":"Ann Campea","startTime":1931.694,"endTime":1935.124,"body":"a project manager, in either"},{"speaker":"Ann Campea","startTime":1931.694,"endTime":1935.124,"body":"space too, digital or not."},{"speaker":"Galen Low","startTime":1935.2839999999999,"endTime":1936.024,"body":"I really"},{"speaker":"Galen Low","startTime":1935.2839999999999,"endTime":1936.024,"body":"do like that."},{"speaker":"Galen Low","startTime":1936.0439999999999,"endTime":1938.0439999999999,"body":"The other thing we said in"},{"speaker":"Galen Low","startTime":1936.0439999999999,"endTime":1938.0439999999999,"body":"one of our conversations in"},{"speaker":"Galen Low","startTime":1938.0439999999999,"endTime":1942.384,"body":"between, I think, was this sort"},{"speaker":"Galen Low","startTime":1938.0439999999999,"endTime":1942.384,"body":"of like willingness to go out"},{"speaker":"Galen Low","startTime":1942.384,"endTime":1943.274,"body":"there and make some mistakes."},{"speaker":"Galen Low","startTime":1943.6789999999999,"endTime":1946.049,"body":"Maybe not always falling on your"},{"speaker":"Galen Low","startTime":1943.6789999999999,"endTime":1946.049,"body":"face, that's probably painful."},{"speaker":"Galen Low","startTime":1946.229,"endTime":1948.189,"body":"But I love that idea of"},{"speaker":"Galen Low","startTime":1946.229,"endTime":1948.189,"body":"just yeah, create a project,"},{"speaker":"Galen Low","startTime":1948.209,"endTime":1950.479,"body":"ask, talk to people, make"},{"speaker":"Galen Low","startTime":1948.209,"endTime":1950.479,"body":"some things happen, get"},{"speaker":"Galen Low","startTime":1950.479,"endTime":1952.499,"body":"exposure, get the experience."},{"speaker":"Galen Low","startTime":1952.529,"endTime":1953.6589999999999,"body":"That's going to build"},{"speaker":"Galen Low","startTime":1952.529,"endTime":1953.6589999999999,"body":"your confidence."},{"speaker":"Galen Low","startTime":1953.6589999999999,"endTime":1956.999,"body":"It's going to build your"},{"speaker":"Galen Low","startTime":1953.6589999999999,"endTime":1956.999,"body":"EQ to ramp up to different"},{"speaker":"Galen Low","startTime":1956.999,"endTime":1957.979,"body":"levels of complexity."},{"speaker":"Ann Campea","startTime":1958.029,"endTime":1958.689,"body":"Absolutely."},{"speaker":"Ann Campea","startTime":1958.9189999999999,"endTime":1959.319,"body":"Agreed."},{"speaker":"Galen Low","startTime":1959.569,"endTime":1959.959,"body":"Very cool."},{"speaker":"Galen Low","startTime":1960.424,"endTime":1963.514,"body":"And thank you so much for"},{"speaker":"Galen Low","startTime":1960.424,"endTime":1963.514,"body":"spending the time with me today."},{"speaker":"Galen Low","startTime":1963.5539999999999,"endTime":1966.514,"body":"I think that was actually the"},{"speaker":"Galen Low","startTime":1963.5539999999999,"endTime":1966.514,"body":"highest density of pop culture"},{"speaker":"Galen Low","startTime":1966.514,"endTime":1968.064,"body":"references on this podcast, so."},{"speaker":"Ann Campea","startTime":1969.094,"endTime":1970.994,"body":"And I was"},{"speaker":"Ann Campea","startTime":1969.094,"endTime":1970.994,"body":"restraining myself from"},{"speaker":"Ann Campea","startTime":1971.264,"endTime":1974.344,"body":"throwing out any more,"},{"speaker":"Ann Campea","startTime":1971.264,"endTime":1974.344,"body":"but yeah, that was fun."},{"speaker":"Galen Low","startTime":1974.614,"endTime":1975.694,"body":"Next time"},{"speaker":"Galen Low","startTime":1974.614,"endTime":1975.694,"body":"we'll weave them in."},{"speaker":"Ann Campea","startTime":1976.814,"endTime":1979.024,"body":"Next time it's just"},{"speaker":"Ann Campea","startTime":1976.814,"endTime":1979.024,"body":"going to be about that, I think."},{"speaker":"Galen Low","startTime":1980.394,"endTime":1982.7839999999999,"body":"Next time we're just"},{"speaker":"Galen Low","startTime":1980.394,"endTime":1982.7839999999999,"body":"going to project manage the baby"},{"speaker":"Galen Low","startTime":1982.814,"endTime":1984.014,"body":"Grogu voice transformation app."},{"speaker":"Galen Low","startTime":1984.704,"endTime":1984.944,"body":"Yeah."},{"speaker":"Galen Low","startTime":1987.624,"endTime":1989.379,"body":"Alright folks,"},{"speaker":"Galen Low","startTime":1987.624,"endTime":1989.379,"body":"there you have it."},{"speaker":"Galen Low","startTime":1989.6689999999999,"endTime":1991.739,"body":"As always, if you'd like to"},{"speaker":"Galen Low","startTime":1989.6689999999999,"endTime":1991.739,"body":"join the conversation with"},{"speaker":"Galen Low","startTime":1991.739,"endTime":1994.289,"body":"over a thousand like-minded"},{"speaker":"Galen Low","startTime":1991.739,"endTime":1994.289,"body":"project management champions,"},{"speaker":"Galen Low","startTime":1994.459,"endTime":1995.389,"body":"come join our collective."},{"speaker":"Galen Low","startTime":1995.699,"endTime":1998.889,"body":"Head over to"},{"speaker":"Galen Low","startTime":1995.699,"endTime":1998.889,"body":"thedigitalprojectmanager.com/membership"},{"speaker":"Galen Low","startTime":1998.9089999999999,"endTime":1999.499,"body":"to learn more."},{"speaker":"Galen Low","startTime":1999.779,"endTime":2001.819,"body":"And if you like what you"},{"speaker":"Galen Low","startTime":1999.779,"endTime":2001.819,"body":"heard today, please subscribe"},{"speaker":"Galen Low","startTime":2001.829,"endTime":2004.579,"body":"and stay in touch on"},{"speaker":"Galen Low","startTime":2001.829,"endTime":2004.579,"body":"thedigitalprojectmanager.com."},{"speaker":"Galen Low","startTime":2005.219,"endTime":2006.9089999999999,"body":"Until next time,"},{"speaker":"Galen Low","startTime":2005.219,"endTime":2006.9089999999999,"body":"thanks for listening."}]}