{"version":"1.0.0","segments":[{"speaker":"Galen Low","startTime":27.11,"endTime":28.1,"body":"Welcome, everybody."},{"speaker":"Galen Low","startTime":28.240000000000002,"endTime":30.78,"body":"Welcome to our panel"},{"speaker":"Galen Low","startTime":28.240000000000002,"endTime":30.78,"body":"discussion on measuring the"},{"speaker":"Galen Low","startTime":30.78,"endTime":32.419,"body":"true impact of your projects."},{"speaker":"Galen Low","startTime":32.589,"endTime":34.899,"body":"We do events like this once"},{"speaker":"Galen Low","startTime":32.589,"endTime":34.899,"body":"every month as a way for our"},{"speaker":"Galen Low","startTime":34.899,"endTime":37.969,"body":"members and our VIP guests"},{"speaker":"Galen Low","startTime":34.899,"endTime":37.969,"body":"to engage directly with the"},{"speaker":"Galen Low","startTime":37.97,"endTime":40.66,"body":"experts who contribute and"},{"speaker":"Galen Low","startTime":37.97,"endTime":40.66,"body":"collaborate with us here at"},{"speaker":"Galen Low","startTime":40.689,"endTime":41.759,"body":"the Digital Project Manager."},{"speaker":"Galen Low","startTime":42.009,"endTime":42.989000000000004,"body":"My name is Galen Low."},{"speaker":"Galen Low","startTime":43.049,"endTime":45.09,"body":"I'm the co-founder of the"},{"speaker":"Galen Low","startTime":43.049,"endTime":45.09,"body":"Digital Project Manager"},{"speaker":"Galen Low","startTime":45.09,"endTime":46.32,"body":"and your host for today."},{"speaker":"Galen Low","startTime":46.58,"endTime":48.59,"body":"I've also got with me an"},{"speaker":"Galen Low","startTime":46.58,"endTime":48.59,"body":"amazing pair of project"},{"speaker":"Galen Low","startTime":48.6,"endTime":51.929,"body":"management's leading experts—Pam"},{"speaker":"Galen Low","startTime":48.6,"endTime":51.929,"body":"Butkowski and Stephanie Best."},{"speaker":"Galen Low","startTime":52.36,"endTime":55.76,"body":"Today's session is all about"},{"speaker":"Galen Low","startTime":52.36,"endTime":55.76,"body":"measuring project impact"},{"speaker":"Galen Low","startTime":55.86,"endTime":57.19,"body":"beyond the Iron Triangle."},{"speaker":"Galen Low","startTime":57.619,"endTime":60.04,"body":"So I thought maybe let's"},{"speaker":"Galen Low","startTime":57.619,"endTime":60.04,"body":"just meet our panelists."},{"speaker":"Galen Low","startTime":60.44,"endTime":61.769,"body":"First up is Pam Butkowski."},{"speaker":"Galen Low","startTime":62.159,"endTime":64.904,"body":"Pam, you and your team of"},{"speaker":"Galen Low","startTime":62.159,"endTime":64.904,"body":"delivery strategists at"},{"speaker":"Galen Low","startTime":64.904,"endTime":69.625,"body":"Hero recently launched a"},{"speaker":"Galen Low","startTime":64.904,"endTime":69.625,"body":"new experience for the LPGA."},{"speaker":"Galen Low","startTime":69.894,"endTime":72.16499999999999,"body":"That's low key making"},{"speaker":"Galen Low","startTime":69.894,"endTime":72.16499999999999,"body":"a big difference in the"},{"speaker":"Galen Low","startTime":72.174,"endTime":74.144,"body":"world of women's sports"},{"speaker":"Galen Low","startTime":72.174,"endTime":74.144,"body":"and sports equity."},{"speaker":"Galen Low","startTime":74.414,"endTime":76.775,"body":"What was your favorite part"},{"speaker":"Galen Low","startTime":74.414,"endTime":76.775,"body":"of the 20-month project,"},{"speaker":"Galen Low","startTime":76.775,"endTime":78.66499999999999,"body":"and how much better"},{"speaker":"Galen Low","startTime":76.775,"endTime":78.66499999999999,"body":"is your golf game now?"},{"speaker":"Pam Butkowski","startTime":78.964,"endTime":81.445,"body":"Golf game"},{"speaker":"Pam Butkowski","startTime":78.964,"endTime":81.445,"body":"is no better than it was"},{"speaker":"Pam Butkowski","startTime":81.445,"endTime":83.354,"body":"at the beginning of the"},{"speaker":"Pam Butkowski","startTime":81.445,"endTime":83.354,"body":"project, unfortunately."},{"speaker":"Pam Butkowski","startTime":83.729,"endTime":85.739,"body":"But yeah, no, I mean,"},{"speaker":"Pam Butkowski","startTime":83.729,"endTime":85.739,"body":"there were so many things"},{"speaker":"Pam Butkowski","startTime":85.739,"endTime":86.58,"body":"to love about this one."},{"speaker":"Pam Butkowski","startTime":87.01,"endTime":90.35,"body":"So yeah, we redesigned the LPGA,"},{"speaker":"Pam Butkowski","startTime":87.01,"endTime":90.35,"body":"the Ladies Professional Golf"},{"speaker":"Pam Butkowski","startTime":90.36,"endTime":92.15,"body":"Association, their website."},{"speaker":"Pam Butkowski","startTime":92.379,"endTime":95.0,"body":"There was a lot to"},{"speaker":"Pam Butkowski","startTime":92.379,"endTime":95.0,"body":"celebrate about this."},{"speaker":"Pam Butkowski","startTime":95.23,"endTime":98.38,"body":"The impact that it has on"},{"speaker":"Pam Butkowski","startTime":95.23,"endTime":98.38,"body":"women's sports, giving women"},{"speaker":"Pam Butkowski","startTime":98.39,"endTime":101.649,"body":"athletes a place to shine"},{"speaker":"Pam Butkowski","startTime":98.39,"endTime":101.649,"body":"and really highlighting their"},{"speaker":"Pam Butkowski","startTime":101.649,"endTime":102.81,"body":"successes and achievements."},{"speaker":"Pam Butkowski","startTime":102.935,"endTime":105.925,"body":"A lot of long hours, a"},{"speaker":"Pam Butkowski","startTime":102.935,"endTime":105.925,"body":"lot of weekends, a lot"},{"speaker":"Pam Butkowski","startTime":105.925,"endTime":107.015,"body":"of people who touched it."},{"speaker":"Pam Butkowski","startTime":107.015,"endTime":109.665,"body":"I pulled some of the stats"},{"speaker":"Pam Butkowski","startTime":107.015,"endTime":109.665,"body":"the other day and we had"},{"speaker":"Pam Butkowski","startTime":109.665,"endTime":112.244,"body":"74 people within the hero"},{"speaker":"Pam Butkowski","startTime":109.665,"endTime":112.244,"body":"organization who worked on"},{"speaker":"Pam Butkowski","startTime":112.244,"endTime":113.635,"body":"this at some point or another."},{"speaker":"Pam Butkowski","startTime":113.635,"endTime":117.965,"body":"So it was a big guy, nearly"},{"speaker":"Pam Butkowski","startTime":113.635,"endTime":117.965,"body":"25,000 hours build to it."},{"speaker":"Pam Butkowski","startTime":117.965,"endTime":118.904,"body":"Like it was a big one."},{"speaker":"Pam Butkowski","startTime":119.254,"endTime":122.115,"body":"But I think my favorite thing"},{"speaker":"Pam Butkowski","startTime":119.254,"endTime":122.115,"body":"about it is that, it's one of"},{"speaker":"Pam Butkowski","startTime":122.115,"endTime":125.165,"body":"those projects that I think"},{"speaker":"Pam Butkowski","startTime":122.115,"endTime":125.165,"body":"that we can all look back on at"},{"speaker":"Pam Butkowski","startTime":125.165,"endTime":126.525,"body":"specific points in our careers."},{"speaker":"Pam Butkowski","startTime":126.525,"endTime":129.685,"body":"And we have like key"},{"speaker":"Pam Butkowski","startTime":126.525,"endTime":129.685,"body":"projects that just catapulted"},{"speaker":"Pam Butkowski","startTime":129.94400000000002,"endTime":132.20499999999998,"body":"our careers and like the"},{"speaker":"Pam Butkowski","startTime":129.94400000000002,"endTime":132.20499999999998,"body":"trajectory of what we were"},{"speaker":"Pam Butkowski","startTime":132.20499999999998,"endTime":134.995,"body":"about to do next was different"},{"speaker":"Pam Butkowski","startTime":132.20499999999998,"endTime":134.995,"body":"than it was before that."},{"speaker":"Pam Butkowski","startTime":134.995,"endTime":136.95499999999998,"body":"And this was that project"},{"speaker":"Pam Butkowski","startTime":134.995,"endTime":136.95499999999998,"body":"for so many people."},{"speaker":"Pam Butkowski","startTime":136.964,"endTime":138.625,"body":"So it was a fun one to be on."},{"speaker":"Galen Low","startTime":138.825,"endTime":141.115,"body":"I love that angle,"},{"speaker":"Galen Low","startTime":138.825,"endTime":141.115,"body":"by the way, just in terms"},{"speaker":"Galen Low","startTime":141.115,"endTime":143.305,"body":"of, I know we're here to talk"},{"speaker":"Galen Low","startTime":141.115,"endTime":143.305,"body":"about project KPIs and project"},{"speaker":"Galen Low","startTime":143.305,"endTime":147.19,"body":"success metrics and like why"},{"speaker":"Galen Low","startTime":143.305,"endTime":147.19,"body":"not have it, is it the thing"},{"speaker":"Galen Low","startTime":147.19,"endTime":150.369,"body":"that's going to be on somebody's"},{"speaker":"Galen Low","startTime":147.19,"endTime":150.369,"body":"portfolio now, is a huge win."},{"speaker":"Galen Low","startTime":150.46,"endTime":152.9,"body":"It's something that as project"},{"speaker":"Galen Low","startTime":150.46,"endTime":152.9,"body":"managers, it's really nice."},{"speaker":"Galen Low","startTime":153.13,"endTime":155.44,"body":"First of all, as project"},{"speaker":"Galen Low","startTime":153.13,"endTime":155.44,"body":"leaders, as anyone involved"},{"speaker":"Galen Low","startTime":155.44,"endTime":158.09,"body":"in projects, it's a good way"},{"speaker":"Galen Low","startTime":155.44,"endTime":158.09,"body":"for us to look at our team's"},{"speaker":"Galen Low","startTime":158.09,"endTime":159.61,"body":"contributions to a thing."},{"speaker":"Galen Low","startTime":159.69,"endTime":162.26,"body":"It's not just work, it's"},{"speaker":"Galen Low","startTime":159.69,"endTime":162.26,"body":"like making a difference."},{"speaker":"Galen Low","startTime":162.59,"endTime":163.15,"body":"Super cool."},{"speaker":"Galen Low","startTime":163.159,"endTime":164.279,"body":"Meaningful indeed."},{"speaker":"Galen Low","startTime":164.689,"endTime":166.359,"body":"I'm going to shift over to Ms."},{"speaker":"Galen Low","startTime":166.379,"endTime":167.199,"body":"Stephanie Best."},{"speaker":"Galen Low","startTime":167.66,"endTime":171.33,"body":"Stephanie, your consultancy"},{"speaker":"Galen Low","startTime":167.66,"endTime":171.33,"body":"is called Greannmhar, which"},{"speaker":"Galen Low","startTime":171.33,"endTime":173.89000000000001,"body":"is an Irish word that I"},{"speaker":"Galen Low","startTime":171.33,"endTime":173.89000000000001,"body":"can't seem to pronounce."},{"speaker":"Galen Low","startTime":174.11,"endTime":176.49,"body":"So my question for you is,"},{"speaker":"Galen Low","startTime":174.11,"endTime":176.49,"body":"what does it mean and how"},{"speaker":"Galen Low","startTime":176.49,"endTime":179.21,"body":"does it reflect what you do"},{"speaker":"Galen Low","startTime":176.49,"endTime":179.21,"body":"for your executive clients?"},{"speaker":"Stephanie Best","startTime":179.73,"endTime":180.279,"body":"I love that."},{"speaker":"Stephanie Best","startTime":180.52,"endTime":181.16,"body":"Yeah, Greannmhar."},{"speaker":"Stephanie Best","startTime":181.39000000000001,"endTime":182.61,"body":"So it is an Irish word."},{"speaker":"Stephanie Best","startTime":182.62,"endTime":184.57,"body":"It means witty and playful."},{"speaker":"Stephanie Best","startTime":184.955,"endTime":186.725,"body":"So it can take on"},{"speaker":"Stephanie Best","startTime":184.955,"endTime":186.725,"body":"different meanings"},{"speaker":"Stephanie Best","startTime":186.725,"endTime":188.005,"body":"depending on where you are."},{"speaker":"Stephanie Best","startTime":188.345,"endTime":191.315,"body":"However, we love this word"},{"speaker":"Stephanie Best","startTime":188.345,"endTime":191.315,"body":"because we like to approach"},{"speaker":"Stephanie Best","startTime":191.315,"endTime":193.674,"body":"something that's rather"},{"speaker":"Stephanie Best","startTime":191.315,"endTime":193.674,"body":"serious and something"},{"speaker":"Stephanie Best","startTime":193.674,"endTime":194.375,"body":"that's quite important."},{"speaker":"Stephanie Best","startTime":194.434,"endTime":197.244,"body":"If you, you need to mature"},{"speaker":"Stephanie Best","startTime":194.434,"endTime":197.244,"body":"your project operations with"},{"speaker":"Stephanie Best","startTime":197.244,"endTime":201.984,"body":"a sense of curiosity and"},{"speaker":"Stephanie Best","startTime":197.244,"endTime":201.984,"body":"empathy and levity as well."},{"speaker":"Stephanie Best","startTime":202.244,"endTime":205.544,"body":"So we feel Greannmhar really"},{"speaker":"Stephanie Best","startTime":202.244,"endTime":205.544,"body":"fits in quite nicely with"},{"speaker":"Stephanie Best","startTime":205.544,"endTime":207.304,"body":"that, even though most"},{"speaker":"Stephanie Best","startTime":205.544,"endTime":207.304,"body":"people can't pronounce it,"},{"speaker":"Stephanie Best","startTime":207.314,"endTime":209.924,"body":"which is another really good"},{"speaker":"Stephanie Best","startTime":207.314,"endTime":209.924,"body":"discussion point for me."},{"speaker":"Stephanie Best","startTime":210.104,"endTime":211.204,"body":"I've considered changing it."},{"speaker":"Stephanie Best","startTime":211.649,"endTime":214.329,"body":"But I do the discussion around"},{"speaker":"Stephanie Best","startTime":211.649,"endTime":214.329,"body":"it and like what it means"},{"speaker":"Stephanie Best","startTime":214.329,"endTime":215.399,"body":"and its history as well."},{"speaker":"Stephanie Best","startTime":215.449,"endTime":217.769,"body":"It's a word that reminds"},{"speaker":"Stephanie Best","startTime":215.449,"endTime":217.769,"body":"me of my father who"},{"speaker":"Stephanie Best","startTime":217.769,"endTime":219.349,"body":"is a witty Irish man."},{"speaker":"Stephanie Best","startTime":219.579,"endTime":224.769,"body":"So it's sort of a namesake, but"},{"speaker":"Stephanie Best","startTime":219.579,"endTime":224.769,"body":"yes, I'd say that it just, it's"},{"speaker":"Stephanie Best","startTime":224.769,"endTime":227.549,"body":"our backbone to some of our"},{"speaker":"Stephanie Best","startTime":224.769,"endTime":227.549,"body":"mission and our identity and"},{"speaker":"Stephanie Best","startTime":227.549,"endTime":229.609,"body":"just how we like to approach"},{"speaker":"Stephanie Best","startTime":227.549,"endTime":229.609,"body":"our clients and serve them."},{"speaker":"Galen Low","startTime":229.939,"endTime":230.579,"body":"I love that."},{"speaker":"Galen Low","startTime":230.769,"endTime":232.969,"body":"Now that I know what it"},{"speaker":"Galen Low","startTime":230.769,"endTime":232.969,"body":"means, everything's clicking."},{"speaker":"Galen Low","startTime":233.50900000000001,"endTime":234.359,"body":"It's phenomenal."},{"speaker":"Galen Low","startTime":234.694,"endTime":236.954,"body":"Let's dive in so that"},{"speaker":"Galen Low","startTime":234.694,"endTime":236.954,"body":"we also have time to"},{"speaker":"Galen Low","startTime":236.954,"endTime":238.274,"body":"get interactive as well."},{"speaker":"Galen Low","startTime":238.544,"endTime":239.824,"body":"Let me just tee this up."},{"speaker":"Galen Low","startTime":240.164,"endTime":242.774,"body":"The way I see it is this—the"},{"speaker":"Galen Low","startTime":240.164,"endTime":242.774,"body":"iron triangle of scope,"},{"speaker":"Galen Low","startTime":242.784,"endTime":245.88400000000001,"body":"schedule, and budget is"},{"speaker":"Galen Low","startTime":242.784,"endTime":245.88400000000001,"body":"taught to project people as"},{"speaker":"Galen Low","startTime":245.904,"endTime":249.054,"body":"the goalposts, the grail,"},{"speaker":"Galen Low","startTime":245.904,"endTime":249.054,"body":"the sort of raison d'etre"},{"speaker":"Galen Low","startTime":249.194,"endTime":250.204,"body":"for a project manager."},{"speaker":"Galen Low","startTime":250.414,"endTime":253.13400000000001,"body":"And while those factors do"},{"speaker":"Galen Low","startTime":250.414,"endTime":253.13400000000001,"body":"definitely play a massive role"},{"speaker":"Galen Low","startTime":253.13400000000001,"endTime":255.604,"body":"in ensuring a project doesn't"},{"speaker":"Galen Low","startTime":253.13400000000001,"endTime":255.604,"body":"overrun the allocation of"},{"speaker":"Galen Low","startTime":255.614,"endTime":258.644,"body":"resources, it doesn't measure"},{"speaker":"Galen Low","startTime":255.614,"endTime":258.644,"body":"all that much more than that."},{"speaker":"Galen Low","startTime":258.674,"endTime":261.974,"body":"In fact, I can name several"},{"speaker":"Galen Low","startTime":258.674,"endTime":261.974,"body":"projects that pass through the"},{"speaker":"Galen Low","startTime":261.994,"endTime":264.81399999999996,"body":"iron triangle beautifully before"},{"speaker":"Galen Low","startTime":261.994,"endTime":264.81399999999996,"body":"crashing into the side of a"},{"speaker":"Galen Low","startTime":264.81399999999996,"endTime":266.274,"body":"mountain in a smoldering blaze."},{"speaker":"Galen Low","startTime":266.634,"endTime":269.164,"body":"So while nailing the iron"},{"speaker":"Galen Low","startTime":266.634,"endTime":269.164,"body":"triangle might be a noble"},{"speaker":"Galen Low","startTime":269.164,"endTime":271.654,"body":"mission for project managers"},{"speaker":"Galen Low","startTime":269.164,"endTime":271.654,"body":"and executive sponsors in"},{"speaker":"Galen Low","startTime":271.654,"endTime":274.23400000000004,"body":"many industries today, in a"},{"speaker":"Galen Low","startTime":271.654,"endTime":274.23400000000004,"body":"digital world where project"},{"speaker":"Galen Low","startTime":274.244,"endTime":276.674,"body":"leaders are being encouraged"},{"speaker":"Galen Low","startTime":274.244,"endTime":276.674,"body":"to be more strategic and"},{"speaker":"Galen Low","startTime":276.674,"endTime":279.46400000000006,"body":"outcomes-driven, and where"},{"speaker":"Galen Low","startTime":276.674,"endTime":279.46400000000006,"body":"projects themselves are the"},{"speaker":"Galen Low","startTime":279.46400000000006,"endTime":283.304,"body":"ingredients for broader business"},{"speaker":"Galen Low","startTime":279.46400000000006,"endTime":283.304,"body":"transformation, it's not quite"},{"speaker":"Galen Low","startTime":283.31399999999996,"endTime":286.19399999999996,"body":"good enough for the trinity"},{"speaker":"Galen Low","startTime":283.31399999999996,"endTime":286.19399999999996,"body":"of scope, schedule, and budget"},{"speaker":"Galen Low","startTime":286.20399999999995,"endTime":288.164,"body":"to be the only guiding force."},{"speaker":"Galen Low","startTime":288.634,"endTime":291.414,"body":"And then the big question"},{"speaker":"Galen Low","startTime":288.634,"endTime":291.414,"body":"is, all right, well, how do"},{"speaker":"Galen Low","startTime":291.414,"endTime":292.96400000000006,"body":"we measure project impact?"},{"speaker":"Galen Low","startTime":293.244,"endTime":296.534,"body":"And is it really within the"},{"speaker":"Galen Low","startTime":293.244,"endTime":296.534,"body":"control of even the most"},{"speaker":"Galen Low","startTime":296.544,"endTime":298.164,"body":"strategic project leaders?"},{"speaker":"Galen Low","startTime":298.43399999999997,"endTime":300.07399999999996,"body":"So, yeah, that's the juicy bits."},{"speaker":"Galen Low","startTime":300.374,"endTime":302.96400000000006,"body":"I'm going to start with"},{"speaker":"Galen Low","startTime":300.374,"endTime":302.96400000000006,"body":"a very just general"},{"speaker":"Galen Low","startTime":302.96400000000006,"endTime":303.96400000000006,"body":"question for you too."},{"speaker":"Galen Low","startTime":304.34900000000005,"endTime":307.289,"body":"And the question is, in"},{"speaker":"Galen Low","startTime":304.34900000000005,"endTime":307.289,"body":"your opinion, what makes"},{"speaker":"Galen Low","startTime":307.289,"endTime":308.30899999999997,"body":"a project successful?"},{"speaker":"Galen Low","startTime":308.30999999999995,"endTime":309.69899999999996,"body":"Should I start with Stephanie?"},{"speaker":"Pam Butkowski","startTime":310.06899999999996,"endTime":311.94899999999996,"body":"I love, first"},{"speaker":"Pam Butkowski","startTime":310.06899999999996,"endTime":311.94899999999996,"body":"of all, like the difference"},{"speaker":"Pam Butkowski","startTime":311.94899999999996,"endTime":316.119,"body":"between what I do and where"},{"speaker":"Pam Butkowski","startTime":311.94899999999996,"endTime":316.119,"body":"I'm at versus Stephanie,"},{"speaker":"Pam Butkowski","startTime":316.119,"endTime":317.049,"body":"what you're doing every day."},{"speaker":"Pam Butkowski","startTime":317.05899999999997,"endTime":318.81899999999996,"body":"Like I'm agency land."},{"speaker":"Pam Butkowski","startTime":318.999,"endTime":321.929,"body":"And so I think we have very"},{"speaker":"Pam Butkowski","startTime":318.999,"endTime":321.929,"body":"different perspectives too on"},{"speaker":"Pam Butkowski","startTime":321.94899999999996,"endTime":323.31899999999996,"body":"what makes a project successful."},{"speaker":"Pam Butkowski","startTime":323.32899999999995,"endTime":324.13,"body":"So this is going to be fun."},{"speaker":"Stephanie Best","startTime":324.4,"endTime":325.45000000000005,"body":"I think it's"},{"speaker":"Stephanie Best","startTime":324.4,"endTime":325.45000000000005,"body":"going to be really great"},{"speaker":"Stephanie Best","startTime":325.5,"endTime":329.17999999999995,"body":"because I'm ex-agency and"},{"speaker":"Stephanie Best","startTime":325.5,"endTime":329.17999999999995,"body":"now I focus a lot on business"},{"speaker":"Stephanie Best","startTime":329.25,"endTime":330.36,"body":"transformation projects."},{"speaker":"Stephanie Best","startTime":330.37,"endTime":334.94500000000005,"body":"So, it's shifted my mindset of"},{"speaker":"Stephanie Best","startTime":330.37,"endTime":334.94500000000005,"body":"what is a successful project."},{"speaker":"Stephanie Best","startTime":334.95500000000004,"endTime":339.19500000000005,"body":"So for me anyway, is client"},{"speaker":"Stephanie Best","startTime":334.95500000000004,"endTime":339.19500000000005,"body":"satisfaction, raving fans (i.e."},{"speaker":"Stephanie Best","startTime":339.19500000000005,"endTime":342.58500000000004,"body":"your clients), so my clients"},{"speaker":"Stephanie Best","startTime":339.19500000000005,"endTime":342.58500000000004,"body":"and maybe the people that"},{"speaker":"Stephanie Best","startTime":342.645,"endTime":345.405,"body":"this benefits and then work"},{"speaker":"Stephanie Best","startTime":342.645,"endTime":345.405,"body":"that you are proud to stand"},{"speaker":"Stephanie Best","startTime":345.405,"endTime":348.655,"body":"by, but I have to say also"},{"speaker":"Stephanie Best","startTime":345.405,"endTime":348.655,"body":"effective risk management."},{"speaker":"Stephanie Best","startTime":348.93499999999995,"endTime":352.33500000000004,"body":"So to me, those are really"},{"speaker":"Stephanie Best","startTime":348.93499999999995,"endTime":352.33500000000004,"body":"important success factors"},{"speaker":"Stephanie Best","startTime":352.855,"endTime":355.07500000000005,"body":"that are really outside"},{"speaker":"Stephanie Best","startTime":352.855,"endTime":355.07500000000005,"body":"of the iron triangle."},{"speaker":"Galen Low","startTime":355.235,"endTime":356.515,"body":"I love this"},{"speaker":"Galen Low","startTime":355.235,"endTime":356.515,"body":"sort of risk angle."},{"speaker":"Galen Low","startTime":356.53499999999997,"endTime":358.755,"body":"I was having a conversation"},{"speaker":"Galen Low","startTime":356.53499999999997,"endTime":358.755,"body":"with someone the other day about"},{"speaker":"Galen Low","startTime":358.995,"endTime":362.18399999999997,"body":"the fact that seeing into the"},{"speaker":"Galen Low","startTime":358.995,"endTime":362.18399999999997,"body":"future, right, planning, and"},{"speaker":"Galen Low","startTime":362.18499999999995,"endTime":365.365,"body":"especially for projects is a"},{"speaker":"Galen Low","startTime":362.18499999999995,"endTime":365.365,"body":"massive risk, nobody knows what"},{"speaker":"Galen Low","startTime":365.385,"endTime":366.394,"body":"the future is going to hold."},{"speaker":"Galen Low","startTime":366.615,"endTime":368.504,"body":"So actually when it all"},{"speaker":"Galen Low","startTime":366.615,"endTime":368.504,"body":"comes down to it, we're"},{"speaker":"Galen Low","startTime":368.504,"endTime":370.765,"body":"doing all these things to try"},{"speaker":"Galen Low","startTime":368.504,"endTime":370.765,"body":"and make things go smoothly"},{"speaker":"Galen Low","startTime":370.775,"endTime":372.34400000000005,"body":"vis a vis mitigate risk."},{"speaker":"Galen Low","startTime":372.71500000000003,"endTime":375.845,"body":"So in some ways, if risk has"},{"speaker":"Galen Low","startTime":372.71500000000003,"endTime":375.845,"body":"been managed and mitigated,"},{"speaker":"Galen Low","startTime":375.845,"endTime":378.96500000000003,"body":"minimized all those things,"},{"speaker":"Galen Low","startTime":375.845,"endTime":378.96500000000003,"body":"transfers accepted, anyhow, risk"},{"speaker":"Galen Low","startTime":378.96500000000003,"endTime":382.865,"body":"has been addressed, I guess,"},{"speaker":"Galen Low","startTime":378.96500000000003,"endTime":382.865,"body":"managed, then that is a success"},{"speaker":"Galen Low","startTime":382.865,"endTime":384.91499999999996,"body":"in terms of an endeavor of"},{"speaker":"Galen Low","startTime":382.865,"endTime":384.91499999999996,"body":"something that we didn't know"},{"speaker":"Galen Low","startTime":384.91499999999996,"endTime":385.904,"body":"if it was going to work or not."},{"speaker":"Galen Low","startTime":386.254,"endTime":387.84400000000005,"body":"So, I think it's pretty cool."},{"speaker":"Galen Low","startTime":388.134,"endTime":388.644,"body":"Pam, you're right."},{"speaker":"Galen Low","startTime":388.644,"endTime":390.144,"body":"You do have a bit of a"},{"speaker":"Galen Low","startTime":388.644,"endTime":390.144,"body":"different perspective"},{"speaker":"Galen Low","startTime":390.504,"endTime":391.744,"body":"from the agency side."},{"speaker":"Pam Butkowski","startTime":391.994,"endTime":392.534,"body":"I do."},{"speaker":"Pam Butkowski","startTime":392.58399999999995,"endTime":394.149,"body":"I agree with everything"},{"speaker":"Pam Butkowski","startTime":392.58399999999995,"endTime":394.149,"body":"that Stephanie said."},{"speaker":"Pam Butkowski","startTime":394.149,"endTime":397.384,"body":"First of all, the risk piece"},{"speaker":"Pam Butkowski","startTime":394.149,"endTime":397.384,"body":"is a really cool angle."},{"speaker":"Pam Butkowski","startTime":397.68499999999995,"endTime":399.82399999999996,"body":"Things are going to go wrong"},{"speaker":"Pam Butkowski","startTime":397.68499999999995,"endTime":399.82399999999996,"body":"on every project, right?"},{"speaker":"Pam Butkowski","startTime":399.83399999999995,"endTime":402.18499999999995,"body":"Like you can't"},{"speaker":"Pam Butkowski","startTime":399.83399999999995,"endTime":402.18499999999995,"body":"mitigate every risk."},{"speaker":"Pam Butkowski","startTime":402.18499999999995,"endTime":404.19399999999996,"body":"And so I think that on the"},{"speaker":"Pam Butkowski","startTime":402.18499999999995,"endTime":404.19399999999996,"body":"flip side of that, like what"},{"speaker":"Pam Butkowski","startTime":404.19399999999996,"endTime":407.94399999999996,"body":"you do when something does go"},{"speaker":"Pam Butkowski","startTime":404.19399999999996,"endTime":407.94399999999996,"body":"wrong, did your team rally?"},{"speaker":"Pam Butkowski","startTime":408.18499999999995,"endTime":409.725,"body":"Did you stay positive?"},{"speaker":"Pam Butkowski","startTime":409.80499999999995,"endTime":412.884,"body":"Did you handle it"},{"speaker":"Pam Butkowski","startTime":409.80499999999995,"endTime":412.884,"body":"seamlessly for your client?"},{"speaker":"Pam Butkowski","startTime":413.095,"endTime":415.514,"body":"Did you quickly put together"},{"speaker":"Pam Butkowski","startTime":413.095,"endTime":415.514,"body":"a plan that was feasible?"},{"speaker":"Pam Butkowski","startTime":415.57399999999996,"endTime":418.44399999999996,"body":"What you do when something"},{"speaker":"Pam Butkowski","startTime":415.57399999999996,"endTime":418.44399999999996,"body":"goes wrong also contributes"},{"speaker":"Pam Butkowski","startTime":418.45399999999995,"endTime":419.86400000000003,"body":"to whether something"},{"speaker":"Pam Butkowski","startTime":418.45399999999995,"endTime":419.86400000000003,"body":"was successful or not."},{"speaker":"Pam Butkowski","startTime":419.86400000000003,"endTime":424.07899999999995,"body":"But from the agency perspective,"},{"speaker":"Pam Butkowski","startTime":419.86400000000003,"endTime":424.07899999999995,"body":"we like to say we don't"},{"speaker":"Pam Butkowski","startTime":424.07899999999995,"endTime":425.259,"body":"want one and done work."},{"speaker":"Pam Butkowski","startTime":425.59900000000005,"endTime":429.289,"body":"If a project we launch a"},{"speaker":"Pam Butkowski","startTime":425.59900000000005,"endTime":429.289,"body":"site, if that continue or"},{"speaker":"Pam Butkowski","startTime":429.289,"endTime":431.85900000000004,"body":"that relationship with the"},{"speaker":"Pam Butkowski","startTime":429.289,"endTime":431.85900000000004,"body":"client continues beyond"},{"speaker":"Pam Butkowski","startTime":431.869,"endTime":433.289,"body":"that, it was successful."},{"speaker":"Pam Butkowski","startTime":433.58900000000006,"endTime":435.529,"body":"Obviously we're"},{"speaker":"Pam Butkowski","startTime":433.58900000000006,"endTime":435.529,"body":"looking at things like"},{"speaker":"Pam Butkowski","startTime":435.749,"endTime":437.049,"body":"margin for the agency."},{"speaker":"Pam Butkowski","startTime":437.259,"endTime":439.96900000000005,"body":"We're looking at things"},{"speaker":"Pam Butkowski","startTime":437.259,"endTime":439.96900000000005,"body":"like our resourcing mix and"},{"speaker":"Pam Butkowski","startTime":439.96900000000005,"endTime":442.779,"body":"utilization, and are we keeping"},{"speaker":"Pam Butkowski","startTime":439.96900000000005,"endTime":442.779,"body":"the right people busy, right?"},{"speaker":"Pam Butkowski","startTime":442.779,"endTime":444.999,"body":"There's some operational"},{"speaker":"Pam Butkowski","startTime":442.779,"endTime":444.999,"body":"stuff when you're in an"},{"speaker":"Pam Butkowski","startTime":445.009,"endTime":446.869,"body":"agency that you want to"},{"speaker":"Pam Butkowski","startTime":445.009,"endTime":446.869,"body":"take into account as well."},{"speaker":"Pam Butkowski","startTime":446.869,"endTime":450.06899999999996,"body":"But if that relationship with"},{"speaker":"Pam Butkowski","startTime":446.869,"endTime":450.06899999999996,"body":"the client continues past"},{"speaker":"Pam Butkowski","startTime":450.119,"endTime":453.164,"body":"your original SOW, that's the"},{"speaker":"Pam Butkowski","startTime":450.119,"endTime":453.164,"body":"biggest success metric for us."},{"speaker":"Galen Low","startTime":453.384,"endTime":454.68399999999997,"body":"I love that you"},{"speaker":"Galen Low","startTime":453.384,"endTime":454.68399999999997,"body":"both went there in terms of"},{"speaker":"Galen Low","startTime":454.68399999999997,"endTime":457.70399999999995,"body":"something that's like lasting"},{"speaker":"Galen Low","startTime":454.68399999999997,"endTime":457.70399999999995,"body":"and longer term than just the"},{"speaker":"Galen Low","startTime":457.71400000000006,"endTime":459.31399999999996,"body":"sort of window of a project."},{"speaker":"Galen Low","startTime":459.554,"endTime":462.08399999999995,"body":"And I will force your hand about"},{"speaker":"Galen Low","startTime":459.554,"endTime":462.08399999999995,"body":"project KPIs in a second here,"},{"speaker":"Galen Low","startTime":462.08399999999995,"endTime":465.21400000000006,"body":"but I do like that idea that is"},{"speaker":"Galen Low","startTime":462.08399999999995,"endTime":465.21400000000006,"body":"does it allow us to continue?"},{"speaker":"Galen Low","startTime":465.56899999999996,"endTime":468.999,"body":"It's actually like a massive"},{"speaker":"Galen Low","startTime":465.56899999999996,"endTime":468.999,"body":"way of looking at any kind of"},{"speaker":"Galen Low","startTime":468.999,"endTime":471.31899999999996,"body":"collaboration, but especially"},{"speaker":"Galen Low","startTime":468.999,"endTime":471.31899999999996,"body":"a project because it's like,"},{"speaker":"Galen Low","startTime":471.48900000000003,"endTime":472.869,"body":"are we going to continue"},{"speaker":"Galen Low","startTime":471.48900000000003,"endTime":472.869,"body":"working for this client?"},{"speaker":"Galen Low","startTime":473.10900000000004,"endTime":475.659,"body":"Is this business still going to"},{"speaker":"Galen Low","startTime":473.10900000000004,"endTime":475.659,"body":"continue to be viable to run?"},{"speaker":"Galen Low","startTime":475.84900000000005,"endTime":477.299,"body":"Is our strategy viable?"},{"speaker":"Galen Low","startTime":477.299,"endTime":478.45899999999995,"body":"Is that going to continue?"},{"speaker":"Galen Low","startTime":478.759,"endTime":479.68899999999996,"body":"Do we burn everyone out?"},{"speaker":"Galen Low","startTime":479.68899999999996,"endTime":480.899,"body":"And now, do we have attrition?"},{"speaker":"Galen Low","startTime":480.899,"endTime":481.84900000000005,"body":"Do we have churn?"},{"speaker":"Galen Low","startTime":482.08900000000006,"endTime":484.389,"body":"Is everyone rage quitting,"},{"speaker":"Galen Low","startTime":482.08900000000006,"endTime":484.389,"body":"flipping their desk?"},{"speaker":"Galen Low","startTime":484.55899999999997,"endTime":486.919,"body":"Cause that probably won't"},{"speaker":"Galen Low","startTime":484.55899999999997,"endTime":486.919,"body":"let something continue."},{"speaker":"Galen Low","startTime":487.149,"endTime":489.35900000000004,"body":"And that's actually a really"},{"speaker":"Galen Low","startTime":487.149,"endTime":489.35900000000004,"body":"interesting way to look at it."},{"speaker":"Stephanie Best","startTime":489.369,"endTime":490.669,"body":"I think it's"},{"speaker":"Stephanie Best","startTime":489.369,"endTime":490.669,"body":"a really important part of"},{"speaker":"Stephanie Best","startTime":490.70899999999995,"endTime":493.374,"body":"that is, can we continue?"},{"speaker":"Pam Butkowski","startTime":493.654,"endTime":494.82399999999996,"body":"Galen, you"},{"speaker":"Pam Butkowski","startTime":493.654,"endTime":494.82399999999996,"body":"touched on this at the"},{"speaker":"Pam Butkowski","startTime":494.82399999999996,"endTime":498.59400000000005,"body":"beginning to like you've seen"},{"speaker":"Pam Butkowski","startTime":494.82399999999996,"endTime":498.59400000000005,"body":"projects where technically"},{"speaker":"Pam Butkowski","startTime":498.59400000000005,"endTime":501.09400000000005,"body":"on paper like we hit every"},{"speaker":"Pam Butkowski","startTime":498.59400000000005,"endTime":501.09400000000005,"body":"part of the iron triangle."},{"speaker":"Pam Butkowski","startTime":501.09400000000005,"endTime":501.664,"body":"It was on time."},{"speaker":"Pam Butkowski","startTime":501.664,"endTime":502.22400000000005,"body":"It was on budget."},{"speaker":"Pam Butkowski","startTime":502.23400000000004,"endTime":504.81399999999996,"body":"We delivered what we scoped,"},{"speaker":"Pam Butkowski","startTime":502.23400000000004,"endTime":504.81399999999996,"body":"but we talked about this"},{"speaker":"Pam Butkowski","startTime":504.81399999999996,"endTime":506.554,"body":"when we were just chatting"},{"speaker":"Pam Butkowski","startTime":504.81399999999996,"endTime":506.554,"body":"before a little bit."},{"speaker":"Pam Butkowski","startTime":506.554,"endTime":508.784,"body":"If everybody on the team"},{"speaker":"Pam Butkowski","startTime":506.554,"endTime":508.784,"body":"hates each other at the end"},{"speaker":"Pam Butkowski","startTime":509.21400000000006,"endTime":511.514,"body":"and if everybody is I don't"},{"speaker":"Pam Butkowski","startTime":509.21400000000006,"endTime":511.514,"body":"even know if I want to be"},{"speaker":"Pam Butkowski","startTime":511.514,"endTime":512.834,"body":"a project manager anymore."},{"speaker":"Pam Butkowski","startTime":513.114,"endTime":514.284,"body":"That's not a success."},{"speaker":"Pam Butkowski","startTime":514.504,"endTime":516.694,"body":"We made money and we"},{"speaker":"Pam Butkowski","startTime":514.504,"endTime":516.694,"body":"delivered it on time."},{"speaker":"Pam Butkowski","startTime":516.704,"endTime":519.534,"body":"But people are, yeah,"},{"speaker":"Pam Butkowski","startTime":516.704,"endTime":519.534,"body":"rage quitting and flipping"},{"speaker":"Pam Butkowski","startTime":519.534,"endTime":521.074,"body":"their desks and leaving."},{"speaker":"Pam Butkowski","startTime":521.074,"endTime":521.784,"body":"That's not good."},{"speaker":"Galen Low","startTime":522.074,"endTime":522.414,"body":"Love it."},{"speaker":"Galen Low","startTime":522.464,"endTime":524.494,"body":"I do want to get into,"},{"speaker":"Galen Low","startTime":522.464,"endTime":524.494,"body":"some of the things that"},{"speaker":"Galen Low","startTime":524.494,"endTime":525.324,"body":"you both mentioned, right?"},{"speaker":"Galen Low","startTime":525.324,"endTime":528.204,"body":"Like the actual sort of metrics"},{"speaker":"Galen Low","startTime":525.324,"endTime":528.204,"body":"themselves and measuring that"},{"speaker":"Galen Low","startTime":528.204,"endTime":531.294,"body":"sort of impact in terms of like,"},{"speaker":"Galen Low","startTime":528.204,"endTime":531.294,"body":"why does this project exist?"},{"speaker":"Galen Low","startTime":531.779,"endTime":533.689,"body":"And I think it can be"},{"speaker":"Galen Low","startTime":531.779,"endTime":533.689,"body":"a bit of a layer cake,"},{"speaker":"Galen Low","startTime":533.699,"endTime":534.459,"body":"to be honest with you."},{"speaker":"Galen Low","startTime":534.769,"endTime":537.419,"body":"So I thought I'd ask a loaded"},{"speaker":"Galen Low","startTime":534.769,"endTime":537.419,"body":"question, which is just who"},{"speaker":"Galen Low","startTime":537.419,"endTime":540.809,"body":"defines how a project is"},{"speaker":"Galen Low","startTime":537.419,"endTime":540.809,"body":"measured in terms of achieving"},{"speaker":"Galen Low","startTime":540.809,"endTime":542.619,"body":"its KPIs or business outcomes?"},{"speaker":"Galen Low","startTime":542.899,"endTime":545.2289999999999,"body":"And then who is accountable"},{"speaker":"Galen Low","startTime":542.899,"endTime":545.2289999999999,"body":"for achieving those"},{"speaker":"Galen Low","startTime":545.2389999999999,"endTime":546.919,"body":"KPIs in your experience?"},{"speaker":"Pam Butkowski","startTime":547.289,"endTime":548.559,"body":"The layer"},{"speaker":"Pam Butkowski","startTime":547.289,"endTime":548.559,"body":"cake is a really great"},{"speaker":"Pam Butkowski","startTime":548.559,"endTime":551.999,"body":"analogy because there can"},{"speaker":"Pam Butkowski","startTime":548.559,"endTime":551.999,"body":"be different KPIs based on"},{"speaker":"Pam Butkowski","startTime":552.009,"endTime":553.579,"body":"what type of organization"},{"speaker":"Pam Butkowski","startTime":552.009,"endTime":553.579,"body":"you're in, what type of"},{"speaker":"Pam Butkowski","startTime":553.579,"endTime":554.579,"body":"work you're doing, right?"},{"speaker":"Pam Butkowski","startTime":554.579,"endTime":555.659,"body":"Who are your audiences?"},{"speaker":"Pam Butkowski","startTime":555.659,"endTime":557.649,"body":"Who's actually benefiting from"},{"speaker":"Pam Butkowski","startTime":555.659,"endTime":557.649,"body":"the product you're building?"},{"speaker":"Pam Butkowski","startTime":557.9889999999999,"endTime":560.809,"body":"Again, I'm speaking from an"},{"speaker":"Pam Butkowski","startTime":557.9889999999999,"endTime":560.809,"body":"agency perspective here, but"},{"speaker":"Pam Butkowski","startTime":560.809,"endTime":563.7389999999999,"body":"we typically have a couple of"},{"speaker":"Pam Butkowski","startTime":560.809,"endTime":563.7389999999999,"body":"different sets of KPIs, one"},{"speaker":"Pam Butkowski","startTime":563.749,"endTime":564.619,"body":"for our client, one for us."},{"speaker":"Pam Butkowski","startTime":565.009,"endTime":568.2389999999999,"body":"And so for our client, it's"},{"speaker":"Pam Butkowski","startTime":565.009,"endTime":568.2389999999999,"body":"really important to, and like"},{"speaker":"Pam Butkowski","startTime":568.2389999999999,"endTime":571.749,"body":"for the product itself, once it"},{"speaker":"Pam Butkowski","startTime":568.2389999999999,"endTime":571.749,"body":"goes live, the success metrics"},{"speaker":"Pam Butkowski","startTime":571.749,"endTime":574.899,"body":"and the KPIs for that, and for"},{"speaker":"Pam Butkowski","startTime":571.749,"endTime":574.899,"body":"our client's organization, we"},{"speaker":"Pam Butkowski","startTime":574.899,"endTime":577.129,"body":"like to define really clearly"},{"speaker":"Pam Butkowski","startTime":574.899,"endTime":577.129,"body":"upfront with our clients."},{"speaker":"Pam Butkowski","startTime":577.459,"endTime":578.949,"body":"Put them in a project"},{"speaker":"Pam Butkowski","startTime":577.459,"endTime":578.949,"body":"chart or make sure"},{"speaker":"Pam Butkowski","startTime":578.949,"endTime":580.409,"body":"everyone is aligned on it."},{"speaker":"Pam Butkowski","startTime":580.619,"endTime":582.499,"body":"For us, we need to make sure"},{"speaker":"Pam Butkowski","startTime":580.619,"endTime":582.499,"body":"that it's something that"},{"speaker":"Pam Butkowski","startTime":582.509,"endTime":583.819,"body":"we can actually commit to."},{"speaker":"Pam Butkowski","startTime":584.039,"endTime":586.369,"body":"We need to make sure that"},{"speaker":"Pam Butkowski","startTime":584.039,"endTime":586.369,"body":"if we're writing it or"},{"speaker":"Pam Butkowski","startTime":586.449,"endTime":588.779,"body":"writing it in a document"},{"speaker":"Pam Butkowski","startTime":586.449,"endTime":588.779,"body":"that gets a signature on it,"},{"speaker":"Pam Butkowski","startTime":588.789,"endTime":590.0889999999999,"body":"it needs to be measurable."},{"speaker":"Pam Butkowski","startTime":590.0889999999999,"endTime":591.3489999999999,"body":"It needs to be feasible."},{"speaker":"Pam Butkowski","startTime":591.3589999999999,"endTime":593.329,"body":"It needs to be something"},{"speaker":"Pam Butkowski","startTime":591.3589999999999,"endTime":593.329,"body":"that we can actually deliver."},{"speaker":"Pam Butkowski","startTime":593.549,"endTime":595.389,"body":"And so there is a balance."},{"speaker":"Pam Butkowski","startTime":595.389,"endTime":599.699,"body":"We can't say we're just, we're"},{"speaker":"Pam Butkowski","startTime":595.389,"endTime":599.699,"body":"going to increase your ROI,"},{"speaker":"Pam Butkowski","startTime":599.7189999999999,"endTime":601.3389999999999,"body":"like big consulting words."},{"speaker":"Pam Butkowski","startTime":601.3389999999999,"endTime":602.779,"body":"No, it needs to be measurable."},{"speaker":"Pam Butkowski","startTime":602.8489999999999,"endTime":604.649,"body":"Your traffic will"},{"speaker":"Pam Butkowski","startTime":602.8489999999999,"endTime":604.649,"body":"increase by this much."},{"speaker":"Pam Butkowski","startTime":605.049,"endTime":607.999,"body":"Your ad clicks will"},{"speaker":"Pam Butkowski","startTime":605.049,"endTime":607.999,"body":"increase by this much."},{"speaker":"Pam Butkowski","startTime":608.3489999999999,"endTime":611.8589999999999,"body":"Very clear, again"},{"speaker":"Pam Butkowski","startTime":608.3489999999999,"endTime":611.8589999999999,"body":"measurable, yes we hit"},{"speaker":"Pam Butkowski","startTime":611.8589999999999,"endTime":613.5889999999999,"body":"it or no we didn't KPIs."},{"speaker":"Pam Butkowski","startTime":613.9789999999999,"endTime":616.119,"body":"On the flip side for us,"},{"speaker":"Pam Butkowski","startTime":613.9789999999999,"endTime":616.119,"body":"we're looking at things"},{"speaker":"Pam Butkowski","startTime":616.119,"endTime":618.9689999999999,"body":"like, I touched on margin"},{"speaker":"Pam Butkowski","startTime":616.119,"endTime":618.9689999999999,"body":"earlier, but are we going"},{"speaker":"Pam Butkowski","startTime":618.9689999999999,"endTime":619.749,"body":"to make money on it?"},{"speaker":"Pam Butkowski","startTime":620.049,"endTime":621.459,"body":"Things like awards."},{"speaker":"Pam Butkowski","startTime":621.779,"endTime":624.369,"body":"In agency land, that's really"},{"speaker":"Pam Butkowski","startTime":621.779,"endTime":624.369,"body":"important and maybe we're"},{"speaker":"Pam Butkowski","startTime":624.369,"endTime":628.544,"body":"willing to make a little bit"},{"speaker":"Pam Butkowski","startTime":624.369,"endTime":628.544,"body":"less on a project and discount"},{"speaker":"Pam Butkowski","startTime":628.544,"endTime":630.534,"body":"it to win the work because"},{"speaker":"Pam Butkowski","startTime":628.544,"endTime":630.534,"body":"we know that it's going to be"},{"speaker":"Pam Butkowski","startTime":630.534,"endTime":634.894,"body":"really cool and innovative and"},{"speaker":"Pam Butkowski","startTime":630.534,"endTime":634.894,"body":"win us awards and get us press."},{"speaker":"Pam Butkowski","startTime":635.124,"endTime":637.7339999999999,"body":"And so there's a whole"},{"speaker":"Pam Butkowski","startTime":635.124,"endTime":637.7339999999999,"body":"separate set for us that"},{"speaker":"Pam Butkowski","startTime":637.7339999999999,"endTime":639.459,"body":"we, we like to prioritize."},{"speaker":"Galen Low","startTime":639.539,"endTime":640.7189999999999,"body":"That's what's"},{"speaker":"Galen Low","startTime":639.539,"endTime":640.7189999999999,"body":"really interesting about it."},{"speaker":"Galen Low","startTime":640.759,"endTime":643.429,"body":"Cause there is that sort of"},{"speaker":"Galen Low","startTime":640.759,"endTime":643.429,"body":"once removed where it's okay,"},{"speaker":"Galen Low","startTime":643.429,"endTime":645.939,"body":"I can't promise you that your"},{"speaker":"Galen Low","startTime":643.429,"endTime":645.939,"body":"sales are going to go through"},{"speaker":"Galen Low","startTime":645.939,"endTime":648.149,"body":"the roof because I don't"},{"speaker":"Galen Low","startTime":645.939,"endTime":648.149,"body":"really control your product."},{"speaker":"Galen Low","startTime":648.199,"endTime":649.819,"body":"I might just be"},{"speaker":"Galen Low","startTime":648.199,"endTime":649.819,"body":"rebuilding your website."},{"speaker":"Galen Low","startTime":649.829,"endTime":652.2289999999999,"body":"Like I might just be doing"},{"speaker":"Galen Low","startTime":649.829,"endTime":652.2289999999999,"body":"a marketing campaign."},{"speaker":"Galen Low","startTime":652.509,"endTime":654.8389999999999,"body":"They can get to the checkout,"},{"speaker":"Galen Low","startTime":652.509,"endTime":654.8389999999999,"body":"but you know, the whole"},{"speaker":"Galen Low","startTime":654.8389999999999,"endTime":656.619,"body":"convincing of the buy"},{"speaker":"Galen Low","startTime":654.8389999999999,"endTime":656.619,"body":"might be out of my control."},{"speaker":"Galen Low","startTime":656.959,"endTime":659.009,"body":"And just recognizing that"},{"speaker":"Galen Low","startTime":656.959,"endTime":659.009,"body":"and having that conversation"},{"speaker":"Galen Low","startTime":659.009,"endTime":660.4689999999999,"body":"that of course, at the"},{"speaker":"Galen Low","startTime":659.009,"endTime":660.4689999999999,"body":"beginning of a project,"},{"speaker":"Galen Low","startTime":660.4789999999999,"endTime":662.629,"body":"everyone wants everything"},{"speaker":"Galen Low","startTime":660.4789999999999,"endTime":662.629,"body":"to be a, just a smash hit."},{"speaker":"Pam Butkowski","startTime":662.949,"endTime":665.389,"body":"And it is"},{"speaker":"Pam Butkowski","startTime":662.949,"endTime":665.389,"body":"okay to have some fuzzier"},{"speaker":"Pam Butkowski","startTime":665.399,"endTime":668.149,"body":"KPIs with your clients, but"},{"speaker":"Pam Butkowski","startTime":665.399,"endTime":668.149,"body":"those are more objectives."},{"speaker":"Pam Butkowski","startTime":668.459,"endTime":669.9689999999999,"body":"Those aren't actual KPIs."},{"speaker":"Pam Butkowski","startTime":670.279,"endTime":672.149,"body":"A KPI, as we all know,"},{"speaker":"Pam Butkowski","startTime":670.279,"endTime":672.149,"body":"needs to be something"},{"speaker":"Pam Butkowski","startTime":672.159,"endTime":672.869,"body":"that you can measure."},{"speaker":"Pam Butkowski","startTime":672.869,"endTime":675.649,"body":"You can definitively say, yes,"},{"speaker":"Pam Butkowski","startTime":672.869,"endTime":675.649,"body":"I achieved it or no, I didn't."},{"speaker":"Pam Butkowski","startTime":676.029,"endTime":679.039,"body":"For LPGA, for example, the site"},{"speaker":"Pam Butkowski","startTime":676.029,"endTime":679.039,"body":"that we talked about earlier,"},{"speaker":"Pam Butkowski","startTime":679.199,"endTime":683.019,"body":"one of the main objectives was"},{"speaker":"Pam Butkowski","startTime":679.199,"endTime":683.019,"body":"to increase fan engagement for"},{"speaker":"Pam Butkowski","startTime":683.129,"endTime":684.8489999999999,"body":"golf fans and golf enthusiasts."},{"speaker":"Pam Butkowski","startTime":685.504,"endTime":686.874,"body":"That's really hard to measure."},{"speaker":"Pam Butkowski","startTime":687.134,"endTime":690.904,"body":"So, we came up with quite a"},{"speaker":"Pam Butkowski","startTime":687.134,"endTime":690.904,"body":"few pieces of functionality"},{"speaker":"Pam Butkowski","startTime":690.904,"endTime":693.3639999999999,"body":"that we believed would drive"},{"speaker":"Pam Butkowski","startTime":690.904,"endTime":693.3639999999999,"body":"fan engagement, and then"},{"speaker":"Pam Butkowski","startTime":693.374,"endTime":695.064,"body":"proved it through user testing."},{"speaker":"Pam Butkowski","startTime":695.3439999999999,"endTime":697.144,"body":"Proved it through"},{"speaker":"Pam Butkowski","startTime":695.3439999999999,"endTime":697.144,"body":"stakeholder interviews."},{"speaker":"Pam Butkowski","startTime":697.434,"endTime":700.914,"body":"And while we couldn't actually"},{"speaker":"Pam Butkowski","startTime":697.434,"endTime":700.914,"body":"put firm KPIs together"},{"speaker":"Pam Butkowski","startTime":700.924,"endTime":703.584,"body":"about how it was driving fan"},{"speaker":"Pam Butkowski","startTime":700.924,"endTime":703.584,"body":"engagement, we got feedback."},{"speaker":"Pam Butkowski","startTime":703.894,"endTime":707.024,"body":"We proved our hypothesis, and"},{"speaker":"Pam Butkowski","startTime":703.894,"endTime":707.024,"body":"then we put it into action, and"},{"speaker":"Pam Butkowski","startTime":707.034,"endTime":708.384,"body":"sometimes that's good enough."},{"speaker":"Galen Low","startTime":708.385,"endTime":710.384,"body":"I love that it"},{"speaker":"Galen Low","startTime":708.385,"endTime":710.384,"body":"also defines scope, too."},{"speaker":"Galen Low","startTime":710.384,"endTime":713.494,"body":"It's okay, what is our metric"},{"speaker":"Galen Low","startTime":710.384,"endTime":713.494,"body":"that we're trying to hit?"},{"speaker":"Galen Low","startTime":713.514,"endTime":715.254,"body":"And let's build scope"},{"speaker":"Galen Low","startTime":713.514,"endTime":715.254,"body":"in that helps us measure"},{"speaker":"Galen Low","startTime":715.254,"endTime":716.404,"body":"that so that we know."},{"speaker":"Pam Butkowski","startTime":716.504,"endTime":718.624,"body":"And test"},{"speaker":"Pam Butkowski","startTime":716.504,"endTime":718.624,"body":"the crap out of it."},{"speaker":"Galen Low","startTime":718.624,"endTime":719.2239999999999,"body":"Yes."},{"speaker":"Galen Low","startTime":719.524,"endTime":720.884,"body":"Stephanie, your angle."},{"speaker":"Galen Low","startTime":721.1139999999999,"endTime":724.064,"body":"I think you've moved out"},{"speaker":"Galen Low","startTime":721.1139999999999,"endTime":724.064,"body":"of agency land, but it's"},{"speaker":"Galen Low","startTime":724.064,"endTime":724.874,"body":"sort of your background."},{"speaker":"Galen Low","startTime":724.904,"endTime":727.584,"body":"Now you're as I understand it,"},{"speaker":"Galen Low","startTime":724.904,"endTime":727.584,"body":"in the executive boardroom,"},{"speaker":"Galen Low","startTime":727.6039999999999,"endTime":730.9639999999999,"body":"working on sort of strategy,"},{"speaker":"Galen Low","startTime":727.6039999999999,"endTime":730.9639999999999,"body":"delivery, strategy, execution,"},{"speaker":"Galen Low","startTime":730.9739999999999,"endTime":734.044,"body":"realization, probably what you"},{"speaker":"Galen Low","startTime":730.9739999999999,"endTime":734.044,"body":"will, who's responsible for"},{"speaker":"Galen Low","startTime":734.1039999999999,"endTime":737.204,"body":"sort of defining these success"},{"speaker":"Galen Low","startTime":734.1039999999999,"endTime":737.204,"body":"metrics, making them measurable?"},{"speaker":"Galen Low","startTime":737.244,"endTime":739.764,"body":"And who gets held accountable"},{"speaker":"Galen Low","startTime":737.244,"endTime":739.764,"body":"in the types of projects and"},{"speaker":"Galen Low","startTime":739.764,"endTime":742.254,"body":"maybe even just some examples"},{"speaker":"Galen Low","startTime":739.764,"endTime":742.254,"body":"of projects that you are at"},{"speaker":"Galen Low","startTime":742.254,"endTime":743.4639999999999,"body":"the helm of or involved in?"},{"speaker":"Stephanie Best","startTime":743.794,"endTime":745.1039999999999,"body":"That's the"},{"speaker":"Stephanie Best","startTime":743.794,"endTime":745.1039999999999,"body":"easiest question in the world."},{"speaker":"Stephanie Best","startTime":745.4639999999999,"endTime":747.884,"body":"No, but I really love that"},{"speaker":"Stephanie Best","startTime":745.4639999999999,"endTime":747.884,"body":"Pam and I are from very"},{"speaker":"Stephanie Best","startTime":747.884,"endTime":749.8439999999999,"body":"different backgrounds and"},{"speaker":"Stephanie Best","startTime":747.884,"endTime":749.8439999999999,"body":"we have different ways of"},{"speaker":"Stephanie Best","startTime":749.8439999999999,"endTime":750.914,"body":"answering this question."},{"speaker":"Stephanie Best","startTime":751.164,"endTime":753.424,"body":"The way that Pam has"},{"speaker":"Stephanie Best","startTime":751.164,"endTime":753.424,"body":"answered this question"},{"speaker":"Stephanie Best","startTime":753.424,"endTime":754.6039999999999,"body":"just makes so much sense."},{"speaker":"Stephanie Best","startTime":754.694,"endTime":755.7339999999999,"body":"That's exactly the answer."},{"speaker":"Stephanie Best","startTime":755.744,"endTime":758.4639999999999,"body":"If I were to choose an agency"},{"speaker":"Stephanie Best","startTime":755.744,"endTime":758.4639999999999,"body":"to work with to develop a"},{"speaker":"Stephanie Best","startTime":758.4639999999999,"endTime":760.884,"body":"product, a lot of what I'd"},{"speaker":"Stephanie Best","startTime":758.4639999999999,"endTime":760.884,"body":"want to hear is like tailored"},{"speaker":"Stephanie Best","startTime":760.884,"endTime":761.8439999999999,"body":"metrics to your needs."},{"speaker":"Stephanie Best","startTime":761.8439999999999,"endTime":763.9739999999999,"body":"And we have some other sort"},{"speaker":"Stephanie Best","startTime":761.8439999999999,"endTime":763.9739999999999,"body":"of metrics that help us"},{"speaker":"Stephanie Best","startTime":764.004,"endTime":765.2239999999999,"body":"make sense of the business."},{"speaker":"Stephanie Best","startTime":765.534,"endTime":767.574,"body":"But we are client"},{"speaker":"Stephanie Best","startTime":765.534,"endTime":767.574,"body":"oriented, right?"},{"speaker":"Stephanie Best","startTime":767.574,"endTime":768.634,"body":"And that's fabulous."},{"speaker":"Stephanie Best","startTime":768.874,"endTime":770.934,"body":"My answer is going to be"},{"speaker":"Stephanie Best","startTime":768.874,"endTime":770.934,"body":"different, of course, because"},{"speaker":"Stephanie Best","startTime":770.934,"endTime":773.574,"body":"I'm looking inside of a"},{"speaker":"Stephanie Best","startTime":770.934,"endTime":773.574,"body":"company now these days, rather"},{"speaker":"Stephanie Best","startTime":773.574,"endTime":775.994,"body":"than in the market with a"},{"speaker":"Stephanie Best","startTime":773.574,"endTime":775.994,"body":"variety of different clients,"},{"speaker":"Stephanie Best","startTime":776.004,"endTime":777.1139999999999,"body":"like growing other brands."},{"speaker":"Stephanie Best","startTime":777.1139999999999,"endTime":781.1139999999999,"body":"I'm looking to improve"},{"speaker":"Stephanie Best","startTime":777.1139999999999,"endTime":781.1139999999999,"body":"the project efficiency"},{"speaker":"Stephanie Best","startTime":781.1139999999999,"endTime":783.625,"body":"of an organization and"},{"speaker":"Stephanie Best","startTime":781.1139999999999,"endTime":783.625,"body":"enhance their operations."},{"speaker":"Stephanie Best","startTime":783.634,"endTime":785.3439999999999,"body":"So who's responsible?"},{"speaker":"Stephanie Best","startTime":785.5939999999999,"endTime":788.2339999999999,"body":"I'd say that leaders are"},{"speaker":"Stephanie Best","startTime":785.5939999999999,"endTime":788.2339999999999,"body":"responsible for designing"},{"speaker":"Stephanie Best","startTime":788.4839999999999,"endTime":791.254,"body":"strategy effectively and"},{"speaker":"Stephanie Best","startTime":788.4839999999999,"endTime":791.254,"body":"clearly delegating duties"},{"speaker":"Stephanie Best","startTime":791.264,"endTime":793.6039999999999,"body":"that support the strategy"},{"speaker":"Stephanie Best","startTime":791.264,"endTime":793.6039999999999,"body":"and collective feedback."},{"speaker":"Stephanie Best","startTime":793.929,"endTime":796.659,"body":"And then for project managers,"},{"speaker":"Stephanie Best","startTime":793.929,"endTime":796.659,"body":"I would say they are responsible"},{"speaker":"Stephanie Best","startTime":796.689,"endTime":799.999,"body":"for insight and feedback of"},{"speaker":"Stephanie Best","startTime":796.689,"endTime":799.999,"body":"what works and what doesn't"},{"speaker":"Stephanie Best","startTime":800.249,"endTime":802.579,"body":"and ensuring that they deliver"},{"speaker":"Stephanie Best","startTime":800.249,"endTime":802.579,"body":"within the expectations"},{"speaker":"Stephanie Best","startTime":802.579,"endTime":804.049,"body":"of stakeholders, right?"},{"speaker":"Stephanie Best","startTime":804.049,"endTime":806.569,"body":"So it's a very different beast"},{"speaker":"Stephanie Best","startTime":804.049,"endTime":806.569,"body":"that you're dealing with."},{"speaker":"Stephanie Best","startTime":806.8589999999999,"endTime":808.579,"body":"The ROI is a business"},{"speaker":"Stephanie Best","startTime":806.8589999999999,"endTime":808.579,"body":"printed metric."},{"speaker":"Stephanie Best","startTime":808.579,"endTime":811.799,"body":"However, it may not always feel"},{"speaker":"Stephanie Best","startTime":808.579,"endTime":811.799,"body":"relevant to an agency producing"},{"speaker":"Stephanie Best","startTime":811.799,"endTime":813.269,"body":"a web project for a client."},{"speaker":"Stephanie Best","startTime":813.499,"endTime":816.009,"body":"The client is responsible,"},{"speaker":"Stephanie Best","startTime":813.499,"endTime":816.009,"body":"though, for seeking initiatives"},{"speaker":"Stephanie Best","startTime":816.009,"endTime":819.659,"body":"that support their strategies"},{"speaker":"Stephanie Best","startTime":816.009,"endTime":819.659,"body":"for ROI, etc., or greater"},{"speaker":"Stephanie Best","startTime":819.689,"endTime":821.319,"body":"fan engagement, etc."},{"speaker":"Stephanie Best","startTime":821.549,"endTime":824.369,"body":"And the agency itself is"},{"speaker":"Stephanie Best","startTime":821.549,"endTime":824.369,"body":"responsible for satisfying"},{"speaker":"Stephanie Best","startTime":824.369,"endTime":826.819,"body":"the client and driving"},{"speaker":"Stephanie Best","startTime":824.369,"endTime":826.819,"body":"their own raving fans."},{"speaker":"Stephanie Best","startTime":827.169,"endTime":830.799,"body":"But for metrics inside of a"},{"speaker":"Stephanie Best","startTime":827.169,"endTime":830.799,"body":"business project, you would"},{"speaker":"Stephanie Best","startTime":830.799,"endTime":833.929,"body":"probably want to see that"},{"speaker":"Stephanie Best","startTime":830.799,"endTime":833.929,"body":"people are more fluidly able"},{"speaker":"Stephanie Best","startTime":833.929,"endTime":836.6089999999999,"body":"to complete their tasks,"},{"speaker":"Stephanie Best","startTime":833.929,"endTime":836.6089999999999,"body":"that your project velocity"},{"speaker":"Stephanie Best","startTime":836.6089999999999,"endTime":837.999,"body":"perhaps has increased."},{"speaker":"Stephanie Best","startTime":838.4839999999999,"endTime":841.2139999999999,"body":"People have a deeper sense"},{"speaker":"Stephanie Best","startTime":838.4839999999999,"endTime":841.2139999999999,"body":"of meaning attached to the"},{"speaker":"Stephanie Best","startTime":841.2139999999999,"endTime":842.7239999999999,"body":"strategic goals of the company."},{"speaker":"Stephanie Best","startTime":842.7239999999999,"endTime":845.774,"body":"So you might see the attrition"},{"speaker":"Stephanie Best","startTime":842.7239999999999,"endTime":845.774,"body":"levels decrease over time,"},{"speaker":"Stephanie Best","startTime":846.1139999999999,"endTime":849.324,"body":"and then you would see client"},{"speaker":"Stephanie Best","startTime":846.1139999999999,"endTime":849.324,"body":"satisfaction scores hopefully"},{"speaker":"Stephanie Best","startTime":849.324,"endTime":852.8439999999999,"body":"over the course of a year, so"},{"speaker":"Stephanie Best","startTime":849.324,"endTime":852.8439999999999,"body":"a bit latent increase as well."},{"speaker":"Stephanie Best","startTime":852.8439999999999,"endTime":855.8439999999999,"body":"So that's what we saw with one"},{"speaker":"Stephanie Best","startTime":852.8439999999999,"endTime":855.8439999999999,"body":"of my last clients in doing"},{"speaker":"Stephanie Best","startTime":855.845,"endTime":858.804,"body":"a sales model optimization"},{"speaker":"Stephanie Best","startTime":855.845,"endTime":858.804,"body":"project where we went in and"},{"speaker":"Stephanie Best","startTime":858.804,"endTime":862.434,"body":"essentially mapped current"},{"speaker":"Stephanie Best","startTime":858.804,"endTime":862.434,"body":"state, what's working, what's"},{"speaker":"Stephanie Best","startTime":862.444,"endTime":867.134,"body":"not, and then created projects"},{"speaker":"Stephanie Best","startTime":862.444,"endTime":867.134,"body":"to elevate the current state."},{"speaker":"Galen Low","startTime":867.4889999999999,"endTime":868.629,"body":"And coming back"},{"speaker":"Galen Low","startTime":867.4889999999999,"endTime":868.629,"body":"to the thing you said setting"},{"speaker":"Galen Low","startTime":868.639,"endTime":870.789,"body":"the direction and getting"},{"speaker":"Galen Low","startTime":868.639,"endTime":870.789,"body":"feedback, like from that"},{"speaker":"Galen Low","startTime":870.789,"endTime":871.629,"body":"sort of leadership team."},{"speaker":"Galen Low","startTime":871.629,"endTime":874.3489999999999,"body":"And later you had mentioned"},{"speaker":"Galen Low","startTime":871.629,"endTime":874.3489999999999,"body":"this sort of buy-in to"},{"speaker":"Galen Low","startTime":874.369,"endTime":876.689,"body":"the broader strategic"},{"speaker":"Galen Low","startTime":874.369,"endTime":876.689,"body":"objectives at like various"},{"speaker":"Galen Low","startTime":876.689,"endTime":877.899,"body":"levels of an organization."},{"speaker":"Galen Low","startTime":878.179,"endTime":880.2289999999999,"body":"And I'm like, how do"},{"speaker":"Galen Low","startTime":878.179,"endTime":880.2289999999999,"body":"you make that happen?"},{"speaker":"Galen Low","startTime":880.2289999999999,"endTime":881.169,"body":"Because I agree with it."},{"speaker":"Galen Low","startTime":881.169,"endTime":881.389,"body":"Right?"},{"speaker":"Galen Low","startTime":881.399,"endTime":883.1089999999999,"body":"In the sense that yeah,"},{"speaker":"Galen Low","startTime":881.399,"endTime":883.1089999999999,"body":"we're looking to operate"},{"speaker":"Galen Low","startTime":883.11,"endTime":884.274,"body":"efficiently towards our goals."},{"speaker":"Galen Low","startTime":884.595,"endTime":887.095,"body":"And then that means people have"},{"speaker":"Galen Low","startTime":884.595,"endTime":887.095,"body":"to know what the goals are."},{"speaker":"Galen Low","startTime":887.595,"endTime":890.185,"body":"And then also it means"},{"speaker":"Galen Low","startTime":887.595,"endTime":890.185,"body":"that if something's not"},{"speaker":"Galen Low","startTime":890.185,"endTime":893.935,"body":"working, leadership needs"},{"speaker":"Galen Low","startTime":890.185,"endTime":893.935,"body":"to find out about it before"},{"speaker":"Galen Low","startTime":893.935,"endTime":894.985,"body":"the end of the project."},{"speaker":"Stephanie Best","startTime":895.405,"endTime":896.175,"body":"It's"},{"speaker":"Stephanie Best","startTime":895.405,"endTime":896.175,"body":"really important."},{"speaker":"Stephanie Best","startTime":896.175,"endTime":898.934,"body":"Like in a large enterprise, it"},{"speaker":"Stephanie Best","startTime":896.175,"endTime":898.934,"body":"becomes more convoluted and a"},{"speaker":"Stephanie Best","startTime":898.935,"endTime":901.8349999999999,"body":"small to medium enterprise is"},{"speaker":"Stephanie Best","startTime":898.935,"endTime":901.8349999999999,"body":"a little bit more tangible."},{"speaker":"Stephanie Best","startTime":902.0749999999999,"endTime":904.605,"body":"It depends on how hungry"},{"speaker":"Stephanie Best","startTime":902.0749999999999,"endTime":904.605,"body":"companies are for strategic"},{"speaker":"Stephanie Best","startTime":904.615,"endTime":907.7149999999999,"body":"planning and then sharing that"},{"speaker":"Stephanie Best","startTime":904.615,"endTime":907.7149999999999,"body":"clarity with the rest of the"},{"speaker":"Stephanie Best","startTime":907.7149999999999,"endTime":910.245,"body":"company and then how effective"},{"speaker":"Stephanie Best","startTime":907.7149999999999,"endTime":910.245,"body":"they can delegate that to"},{"speaker":"Stephanie Best","startTime":910.245,"endTime":912.845,"body":"people on the floor their"},{"speaker":"Stephanie Best","startTime":910.245,"endTime":912.845,"body":"leadership, their VPs, their"},{"speaker":"Stephanie Best","startTime":912.845,"endTime":914.5749999999999,"body":"directors, and their managers."},{"speaker":"Stephanie Best","startTime":914.845,"endTime":918.775,"body":"And so throughout the hierarchy,"},{"speaker":"Stephanie Best","startTime":914.845,"endTime":918.775,"body":"how do they really manage value?"},{"speaker":"Stephanie Best","startTime":918.925,"endTime":921.675,"body":"Because are you just producing"},{"speaker":"Stephanie Best","startTime":918.925,"endTime":921.675,"body":"work throughout a hierarchy?"},{"speaker":"Stephanie Best","startTime":921.675,"endTime":924.235,"body":"Is it a tangle and"},{"speaker":"Stephanie Best","startTime":921.675,"endTime":924.235,"body":"entanglement of approvals?"},{"speaker":"Stephanie Best","startTime":924.515,"endTime":926.895,"body":"Or are you actually producing"},{"speaker":"Stephanie Best","startTime":924.515,"endTime":926.895,"body":"work based on the value"},{"speaker":"Stephanie Best","startTime":926.895,"endTime":930.015,"body":"stream in a company, which is"},{"speaker":"Stephanie Best","startTime":926.895,"endTime":930.015,"body":"a whole other can of worms."},{"speaker":"Stephanie Best","startTime":930.295,"endTime":933.385,"body":"However, it is really"},{"speaker":"Stephanie Best","startTime":930.295,"endTime":933.385,"body":"about change in a company"},{"speaker":"Stephanie Best","startTime":933.385,"endTime":934.7049999999999,"body":"and leadership strategy."},{"speaker":"Galen Low","startTime":935.005,"endTime":935.4549999999999,"body":"I like that."},{"speaker":"Galen Low","startTime":935.4549999999999,"endTime":936.765,"body":"It brings about"},{"speaker":"Galen Low","startTime":935.4549999999999,"endTime":936.765,"body":"this sort of notion."},{"speaker":"Galen Low","startTime":936.765,"endTime":939.285,"body":"I alluded to it at the beginning"},{"speaker":"Galen Low","startTime":936.765,"endTime":939.285,"body":"of sort of project economy."},{"speaker":"Galen Low","startTime":939.64,"endTime":941.68,"body":"And part of the reasons"},{"speaker":"Galen Low","startTime":939.64,"endTime":941.68,"body":"why project management is"},{"speaker":"Galen Low","startTime":941.68,"endTime":945.0,"body":"so important right now is"},{"speaker":"Galen Low","startTime":941.68,"endTime":945.0,"body":"because organizations need to"},{"speaker":"Galen Low","startTime":945.01,"endTime":946.74,"body":"change and transform quickly."},{"speaker":"Galen Low","startTime":946.9499999999999,"endTime":949.4399999999999,"body":"It's we're not just doing"},{"speaker":"Galen Low","startTime":946.9499999999999,"endTime":949.4399999999999,"body":"business as usual and we're"},{"speaker":"Galen Low","startTime":949.4499999999999,"endTime":952.0989999999999,"body":"not going along a straight line"},{"speaker":"Galen Low","startTime":949.4499999999999,"endTime":952.0989999999999,"body":"in order to stay competitive"},{"speaker":"Galen Low","startTime":952.1,"endTime":954.41,"body":"in order to realize the"},{"speaker":"Galen Low","startTime":952.1,"endTime":954.41,"body":"value that we need to be"},{"speaker":"Galen Low","startTime":954.47,"endTime":955.9499999999999,"body":"seeing our strategy manifest."},{"speaker":"Galen Low","startTime":956.13,"endTime":959.76,"body":"It needs to arc and that only"},{"speaker":"Galen Low","startTime":956.13,"endTime":959.76,"body":"works if, to your point, we"},{"speaker":"Galen Low","startTime":959.76,"endTime":962.8199999999999,"body":"address what's not working and"},{"speaker":"Galen Low","startTime":959.76,"endTime":962.8199999999999,"body":"that we can deliver efficiently."},{"speaker":"Stephanie Best","startTime":962.99,"endTime":964.9399999999999,"body":"Yeah,"},{"speaker":"Stephanie Best","startTime":962.99,"endTime":964.9399999999999,"body":"I absolutely agree."},{"speaker":"Stephanie Best","startTime":965.25,"endTime":967.4499999999999,"body":"The goal of these projects"},{"speaker":"Stephanie Best","startTime":965.25,"endTime":967.4499999999999,"body":"is to become more efficient"},{"speaker":"Stephanie Best","startTime":967.4499999999999,"endTime":968.3299999999999,"body":"and more effective."},{"speaker":"Stephanie Best","startTime":968.675,"endTime":970.8249999999999,"body":"So if you can accomplish"},{"speaker":"Stephanie Best","startTime":968.675,"endTime":970.8249999999999,"body":"that and you can find"},{"speaker":"Stephanie Best","startTime":970.8249999999999,"endTime":972.605,"body":"different ways to measure"},{"speaker":"Stephanie Best","startTime":970.8249999999999,"endTime":972.605,"body":"that for organizations,"},{"speaker":"Stephanie Best","startTime":972.605,"endTime":973.385,"body":"that's a huge win."},{"speaker":"Galen Low","startTime":973.655,"endTime":975.3149999999999,"body":"What I love"},{"speaker":"Galen Low","startTime":973.655,"endTime":975.3149999999999,"body":"about both of your answers"},{"speaker":"Galen Low","startTime":975.3149999999999,"endTime":977.265,"body":"is that there's lanes."},{"speaker":"Galen Low","startTime":977.665,"endTime":980.7149999999999,"body":"I think I came into this"},{"speaker":"Galen Low","startTime":977.665,"endTime":980.7149999999999,"body":"even years before this,"},{"speaker":"Galen Low","startTime":980.885,"endTime":983.4549999999999,"body":"that sort of notion of a"},{"speaker":"Galen Low","startTime":980.885,"endTime":983.4549999999999,"body":"strategic project manager."},{"speaker":"Galen Low","startTime":983.745,"endTime":986.155,"body":"There's this vague cloud"},{"speaker":"Galen Low","startTime":983.745,"endTime":986.155,"body":"that somewhere leads to"},{"speaker":"Galen Low","startTime":986.155,"endTime":988.275,"body":"like project manager as CEO."},{"speaker":"Galen Low","startTime":988.285,"endTime":990.1949999999999,"body":"And it's eh, it's"},{"speaker":"Galen Low","startTime":988.285,"endTime":990.1949999999999,"body":"not exactly that."},{"speaker":"Galen Low","startTime":990.1949999999999,"endTime":991.915,"body":"It's not like you're gonna"},{"speaker":"Galen Low","startTime":990.1949999999999,"endTime":991.915,"body":"like suddenly leave this"},{"speaker":"Galen Low","startTime":991.925,"endTime":995.125,"body":"webinar and then be at the"},{"speaker":"Galen Low","startTime":991.925,"endTime":995.125,"body":"table with the Csuite as a"},{"speaker":"Galen Low","startTime":995.125,"endTime":998.015,"body":"project manager, or even as,"},{"speaker":"Galen Low","startTime":995.125,"endTime":998.015,"body":"VP of operations necessarily"},{"speaker":"Galen Low","startTime":998.1949999999999,"endTime":1000.954,"body":"like setting the strategy and"},{"speaker":"Galen Low","startTime":998.1949999999999,"endTime":1000.954,"body":"being accountable for that"},{"speaker":"Galen Low","startTime":1000.9549999999999,"endTime":1003.765,"body":"strategy and then the strategy,"},{"speaker":"Galen Low","startTime":1000.9549999999999,"endTime":1003.765,"body":"like the delivery thereof."},{"speaker":"Galen Low","startTime":1004.005,"endTime":1007.755,"body":"But there is this correlation"},{"speaker":"Galen Low","startTime":1004.005,"endTime":1007.755,"body":"between, having clear,"},{"speaker":"Galen Low","startTime":1007.845,"endTime":1012.22,"body":"measurable, visible goals set"},{"speaker":"Galen Low","startTime":1007.845,"endTime":1012.22,"body":"from the top and then also"},{"speaker":"Galen Low","startTime":1012.26,"endTime":1016.65,"body":"using that sort of ladder into"},{"speaker":"Galen Low","startTime":1012.26,"endTime":1016.65,"body":"clear, measurable goals and our"},{"speaker":"Galen Low","startTime":1016.65,"endTime":1020.069,"body":"objectives that relate to that,"},{"speaker":"Galen Low","startTime":1016.65,"endTime":1020.069,"body":"that are more within the realm"},{"speaker":"Galen Low","startTime":1020.069,"endTime":1023.5899999999999,"body":"of the sort of non exec folks"},{"speaker":"Galen Low","startTime":1020.069,"endTime":1023.5899999999999,"body":"doing the work and there has"},{"speaker":"Galen Low","startTime":1023.5899999999999,"endTime":1026.3700000000001,"body":"to be that sort of conversation"},{"speaker":"Galen Low","startTime":1023.5899999999999,"endTime":1026.3700000000001,"body":"or that translation."},{"speaker":"Galen Low","startTime":1026.57,"endTime":1030.625,"body":"I'm curious kind of from"},{"speaker":"Galen Low","startTime":1026.57,"endTime":1030.625,"body":"both angles, because assuming"},{"speaker":"Galen Low","startTime":1030.625,"endTime":1034.075,"body":"that, yes, the sort of project"},{"speaker":"Galen Low","startTime":1030.625,"endTime":1034.075,"body":"success metrics are related"},{"speaker":"Galen Low","startTime":1034.075,"endTime":1036.695,"body":"to knowing what the sort of"},{"speaker":"Galen Low","startTime":1034.075,"endTime":1036.695,"body":"broader business objectives"},{"speaker":"Galen Low","startTime":1036.695,"endTime":1040.615,"body":"are, how do you each go"},{"speaker":"Galen Low","startTime":1036.695,"endTime":1040.615,"body":"about defining meaningful"},{"speaker":"Galen Low","startTime":1040.835,"endTime":1044.325,"body":"project success metrics while"},{"speaker":"Galen Low","startTime":1040.835,"endTime":1044.325,"body":"staying in your lane, I guess?"},{"speaker":"Galen Low","startTime":1044.545,"endTime":1047.7939999999999,"body":"And how do you learn enough"},{"speaker":"Galen Low","startTime":1044.545,"endTime":1047.7939999999999,"body":"to know how to set those"},{"speaker":"Galen Low","startTime":1048.075,"endTime":1050.705,"body":"KPIs that are achievable,"},{"speaker":"Galen Low","startTime":1048.075,"endTime":1050.705,"body":"that are measurable, that are"},{"speaker":"Galen Low","startTime":1050.705,"endTime":1051.655,"body":"sort of within your grasp?"},{"speaker":"Galen Low","startTime":1052.1499999999999,"endTime":1053.7,"body":"I'll flip it again and"},{"speaker":"Galen Low","startTime":1052.1499999999999,"endTime":1053.7,"body":"start with Stephanie."},{"speaker":"Stephanie Best","startTime":1053.98,"endTime":1054.8,"body":"Quick sidebar."},{"speaker":"Stephanie Best","startTime":1054.98,"endTime":1057.78,"body":"If a project manager is"},{"speaker":"Stephanie Best","startTime":1054.98,"endTime":1057.78,"body":"dreaming of becoming CEO one"},{"speaker":"Stephanie Best","startTime":1057.78,"endTime":1062.09,"body":"day, hot tip is to focus on"},{"speaker":"Stephanie Best","startTime":1057.78,"endTime":1062.09,"body":"the strategy and the value"},{"speaker":"Stephanie Best","startTime":1062.09,"endTime":1063.279,"body":"towards the organization."},{"speaker":"Stephanie Best","startTime":1063.279,"endTime":1065.439,"body":"So if they can start to speak"},{"speaker":"Stephanie Best","startTime":1063.279,"endTime":1065.439,"body":"the language of leadership"},{"speaker":"Stephanie Best","startTime":1065.77,"endTime":1069.19,"body":"and pivot into new pathways,"},{"speaker":"Stephanie Best","startTime":1065.77,"endTime":1069.19,"body":"then I found myself getting"},{"speaker":"Stephanie Best","startTime":1069.19,"endTime":1070.359,"body":"promoted doing that."},{"speaker":"Stephanie Best","startTime":1070.629,"endTime":1072.859,"body":"And I think that might be"},{"speaker":"Stephanie Best","startTime":1070.629,"endTime":1072.859,"body":"effective for other folks"},{"speaker":"Stephanie Best","startTime":1072.879,"endTime":1073.439,"body":"if they're interested."},{"speaker":"Pam Butkowski","startTime":1073.6789999999999,"endTime":1075.37,"body":"I think"},{"speaker":"Pam Butkowski","startTime":1073.6789999999999,"endTime":1075.37,"body":"that's really important and a"},{"speaker":"Pam Butkowski","startTime":1075.37,"endTime":1076.59,"body":"really good piece of advice."},{"speaker":"Pam Butkowski","startTime":1076.94,"endTime":1079.54,"body":"And even just to take it one"},{"speaker":"Pam Butkowski","startTime":1076.94,"endTime":1079.54,"body":"step further and make it a"},{"speaker":"Pam Butkowski","startTime":1079.54,"endTime":1081.34,"body":"little bit more tactical,"},{"speaker":"Pam Butkowski","startTime":1079.54,"endTime":1081.34,"body":"like we talked a lot about"},{"speaker":"Pam Butkowski","startTime":1081.34,"endTime":1083.1499999999999,"body":"the iron triangle, the"},{"speaker":"Pam Butkowski","startTime":1081.34,"endTime":1083.1499999999999,"body":"organization doesn't care"},{"speaker":"Pam Butkowski","startTime":1083.1499999999999,"endTime":1084.09,"body":"about the iron triangle."},{"speaker":"Pam Butkowski","startTime":1084.35,"endTime":1088.06,"body":"The organization cares about the"},{"speaker":"Pam Butkowski","startTime":1084.35,"endTime":1088.06,"body":"benefits that you achieving the"},{"speaker":"Pam Butkowski","startTime":1088.06,"endTime":1089.6689999999999,"body":"iron triangle brings to the org."},{"speaker":"Pam Butkowski","startTime":1089.93,"endTime":1092.77,"body":"And so understanding how the"},{"speaker":"Pam Butkowski","startTime":1089.93,"endTime":1092.77,"body":"decisions that you make as"},{"speaker":"Pam Butkowski","startTime":1092.77,"endTime":1096.54,"body":"a project manager positively"},{"speaker":"Pam Butkowski","startTime":1092.77,"endTime":1096.54,"body":"impact your organization and if"},{"speaker":"Pam Butkowski","startTime":1096.54,"endTime":1100.43,"body":"I deliver it on time, that means"},{"speaker":"Pam Butkowski","startTime":1096.54,"endTime":1100.43,"body":"I free up resources to take"},{"speaker":"Pam Butkowski","startTime":1100.43,"endTime":1101.62,"body":"on other initiatives quicker."},{"speaker":"Pam Butkowski","startTime":1101.8,"endTime":1104.35,"body":"I, right, like all of these"},{"speaker":"Pam Butkowski","startTime":1101.8,"endTime":1104.35,"body":"other things that come"},{"speaker":"Pam Butkowski","startTime":1104.35,"endTime":1106.91,"body":"into play if you do your"},{"speaker":"Pam Butkowski","startTime":1104.35,"endTime":1106.91,"body":"job, understanding how that"},{"speaker":"Pam Butkowski","startTime":1106.91,"endTime":1109.1589999999999,"body":"connects is exactly what"},{"speaker":"Pam Butkowski","startTime":1106.91,"endTime":1109.1589999999999,"body":"Stephanie's talking about."},{"speaker":"Stephanie Best","startTime":1109.399,"endTime":1110.359,"body":"Thank"},{"speaker":"Stephanie Best","startTime":1109.399,"endTime":1110.359,"body":"you for reiterating that."},{"speaker":"Stephanie Best","startTime":1110.359,"endTime":1112.23,"body":"That's wonderful because"},{"speaker":"Stephanie Best","startTime":1110.359,"endTime":1112.23,"body":"you touched on effectiveness"},{"speaker":"Stephanie Best","startTime":1112.24,"endTime":1114.32,"body":"and efficiency for the"},{"speaker":"Stephanie Best","startTime":1112.24,"endTime":1114.32,"body":"organization in someone's"},{"speaker":"Stephanie Best","startTime":1114.34,"endTime":1116.01,"body":"role, but they can drive that."},{"speaker":"Stephanie Best","startTime":1116.089,"endTime":1117.149,"body":"That's driving value."},{"speaker":"Stephanie Best","startTime":1117.44,"endTime":1118.08,"body":"I love that."},{"speaker":"Stephanie Best","startTime":1118.42,"endTime":1120.37,"body":"Okay, so that was"},{"speaker":"Stephanie Best","startTime":1118.42,"endTime":1120.37,"body":"really insightful."},{"speaker":"Stephanie Best","startTime":1120.53,"endTime":1123.44,"body":"And just for the interest"},{"speaker":"Stephanie Best","startTime":1120.53,"endTime":1123.44,"body":"of Galen's question or"},{"speaker":"Stephanie Best","startTime":1123.51,"endTime":1126.66,"body":"Galen to made a low, so"},{"speaker":"Stephanie Best","startTime":1123.51,"endTime":1126.66,"body":"how do we define meaningful"},{"speaker":"Stephanie Best","startTime":1126.67,"endTime":1128.45,"body":"project success metrics?"},{"speaker":"Stephanie Best","startTime":1128.85,"endTime":1131.28,"body":"Relevancy and value are"},{"speaker":"Stephanie Best","startTime":1128.85,"endTime":1131.28,"body":"the backbone driving"},{"speaker":"Stephanie Best","startTime":1131.28,"endTime":1132.21,"body":"meaningful metrics."},{"speaker":"Stephanie Best","startTime":1132.22,"endTime":1136.7,"body":"So examples outside of the"},{"speaker":"Stephanie Best","startTime":1132.22,"endTime":1136.7,"body":"triangle because the triangle"},{"speaker":"Stephanie Best","startTime":1136.7,"endTime":1137.899,"body":"serves a purpose, right?"},{"speaker":"Stephanie Best","startTime":1137.899,"endTime":1139.709,"body":"It helps us mitigate risk."},{"speaker":"Stephanie Best","startTime":1139.809,"endTime":1142.21,"body":"It gives us a sense of"},{"speaker":"Stephanie Best","startTime":1139.809,"endTime":1142.21,"body":"control and it also helps us"},{"speaker":"Stephanie Best","startTime":1142.229,"endTime":1144.399,"body":"balance out something that"},{"speaker":"Stephanie Best","startTime":1142.229,"endTime":1144.399,"body":"could be profitable, right?"},{"speaker":"Stephanie Best","startTime":1144.4089999999999,"endTime":1147.4189999999999,"body":"So it does have its place,"},{"speaker":"Stephanie Best","startTime":1144.4089999999999,"endTime":1147.4189999999999,"body":"but things that maybe are"},{"speaker":"Stephanie Best","startTime":1147.4189999999999,"endTime":1149.569,"body":"outside of that or maybe,"},{"speaker":"Stephanie Best","startTime":1147.4189999999999,"endTime":1149.569,"body":"or strategic alignments."},{"speaker":"Stephanie Best","startTime":1149.59,"endTime":1152.21,"body":"So will the project move"},{"speaker":"Stephanie Best","startTime":1149.59,"endTime":1152.21,"body":"the needle in terms of"},{"speaker":"Stephanie Best","startTime":1152.22,"endTime":1153.53,"body":"strategic objectives?"},{"speaker":"Stephanie Best","startTime":1153.985,"endTime":1156.325,"body":"So success isn't just"},{"speaker":"Stephanie Best","startTime":1153.985,"endTime":1156.325,"body":"completing a project within"},{"speaker":"Stephanie Best","startTime":1156.325,"endTime":1159.115,"body":"constraints, but whether it's"},{"speaker":"Stephanie Best","startTime":1156.325,"endTime":1159.115,"body":"delivering the tangible value,"},{"speaker":"Stephanie Best","startTime":1159.125,"endTime":1162.385,"body":"and that's goes back to that"},{"speaker":"Stephanie Best","startTime":1159.125,"endTime":1162.385,"body":"charter, does it drive more"},{"speaker":"Stephanie Best","startTime":1162.385,"endTime":1164.445,"body":"engagement raving fans sales?"},{"speaker":"Stephanie Best","startTime":1164.745,"endTime":1166.324,"body":"Is it a brand moment, et cetera?"},{"speaker":"Stephanie Best","startTime":1166.325,"endTime":1168.264,"body":"Just trying to speak some"},{"speaker":"Stephanie Best","startTime":1166.325,"endTime":1168.264,"body":"agency language here."},{"speaker":"Stephanie Best","startTime":1168.535,"endTime":1169.675,"body":"Next is agility."},{"speaker":"Stephanie Best","startTime":1169.685,"endTime":1172.375,"body":"So did the team adapt to"},{"speaker":"Stephanie Best","startTime":1169.685,"endTime":1172.375,"body":"the changing needs or the"},{"speaker":"Stephanie Best","startTime":1172.375,"endTime":1173.845,"body":"timelines or market shifts?"},{"speaker":"Stephanie Best","startTime":1173.875,"endTime":1175.535,"body":"Are they keeping their"},{"speaker":"Stephanie Best","startTime":1173.875,"endTime":1175.535,"body":"finger on the pulse?"},{"speaker":"Stephanie Best","startTime":1175.535,"endTime":1175.845,"body":"Right?"},{"speaker":"Stephanie Best","startTime":1176.085,"endTime":1178.0049999999999,"body":"If you're designing an"},{"speaker":"Stephanie Best","startTime":1176.085,"endTime":1178.0049999999999,"body":"agile project and you're"},{"speaker":"Stephanie Best","startTime":1178.0049999999999,"endTime":1180.74,"body":"working in sprints, that's a"},{"speaker":"Stephanie Best","startTime":1178.0049999999999,"endTime":1180.74,"body":"great opportunity to manage"},{"speaker":"Stephanie Best","startTime":1180.74,"endTime":1181.96,"body":"risk and stay relevant."},{"speaker":"Stephanie Best","startTime":1181.98,"endTime":1184.21,"body":"Even if it changes a little bit"},{"speaker":"Stephanie Best","startTime":1181.98,"endTime":1184.21,"body":"from what you thought your end"},{"speaker":"Stephanie Best","startTime":1184.21,"endTime":1186.92,"body":"target would be, the end target"},{"speaker":"Stephanie Best","startTime":1184.21,"endTime":1186.92,"body":"is always going to have to be"},{"speaker":"Stephanie Best","startTime":1186.93,"endTime":1189.49,"body":"value and what the client is"},{"speaker":"Stephanie Best","startTime":1186.93,"endTime":1189.49,"body":"going to benefit the most from."},{"speaker":"Stephanie Best","startTime":1189.53,"endTime":1191.77,"body":"And then that brings"},{"speaker":"Stephanie Best","startTime":1189.53,"endTime":1191.77,"body":"us to value delivery."},{"speaker":"Stephanie Best","startTime":1191.78,"endTime":1195.83,"body":"So, and agency projects"},{"speaker":"Stephanie Best","startTime":1191.78,"endTime":1195.83,"body":"for the real measure of"},{"speaker":"Stephanie Best","startTime":1195.83,"endTime":1198.3799999999999,"body":"success lies in the value"},{"speaker":"Stephanie Best","startTime":1195.83,"endTime":1198.3799999999999,"body":"delivered to stakeholders."},{"speaker":"Stephanie Best","startTime":1198.71,"endTime":1200.44,"body":"And if they feel that"},{"speaker":"Stephanie Best","startTime":1198.71,"endTime":1200.44,"body":"it's valuable, they'll"},{"speaker":"Stephanie Best","startTime":1200.44,"endTime":1201.73,"body":"want to return, right?"},{"speaker":"Stephanie Best","startTime":1201.97,"endTime":1205.09,"body":"And then of course, there's"},{"speaker":"Stephanie Best","startTime":1201.97,"endTime":1205.09,"body":"all these other vanity metrics."},{"speaker":"Stephanie Best","startTime":1205.1,"endTime":1207.2,"body":"So I'm going to flip it"},{"speaker":"Stephanie Best","startTime":1205.1,"endTime":1207.2,"body":"over to Pam because I"},{"speaker":"Stephanie Best","startTime":1207.2,"endTime":1209.93,"body":"feel like I keep getting"},{"speaker":"Stephanie Best","startTime":1207.2,"endTime":1209.93,"body":"these lovely long answers."},{"speaker":"Pam Butkowski","startTime":1210.23,"endTime":1211.82,"body":"Again, I"},{"speaker":"Pam Butkowski","startTime":1210.23,"endTime":1211.82,"body":"think you're spot on here"},{"speaker":"Pam Butkowski","startTime":1212.05,"endTime":1214.6499999999999,"body":"where we always start and I"},{"speaker":"Pam Butkowski","startTime":1212.05,"endTime":1214.6499999999999,"body":"like to start with why are"},{"speaker":"Pam Butkowski","startTime":1214.6499999999999,"endTime":1215.54,"body":"we spending money on this?"},{"speaker":"Pam Butkowski","startTime":1215.96,"endTime":1220.21,"body":"Why is our client spending X"},{"speaker":"Pam Butkowski","startTime":1215.96,"endTime":1220.21,"body":"number of dollars on this thing?"},{"speaker":"Pam Butkowski","startTime":1220.37,"endTime":1222.08,"body":"It's got to be really important"},{"speaker":"Pam Butkowski","startTime":1220.37,"endTime":1222.08,"body":"to you if they're spending"},{"speaker":"Pam Butkowski","startTime":1222.08,"endTime":1223.83,"body":"$4 million to do this."},{"speaker":"Pam Butkowski","startTime":1223.8999999999999,"endTime":1224.59,"body":"Why?"},{"speaker":"Pam Butkowski","startTime":1224.77,"endTime":1226.01,"body":"And then start breaking it down."},{"speaker":"Pam Butkowski","startTime":1226.029,"endTime":1229.04,"body":"How can I help them achieve the"},{"speaker":"Pam Butkowski","startTime":1226.029,"endTime":1229.04,"body":"value that they are trying to"},{"speaker":"Pam Butkowski","startTime":1229.04,"endTime":1230.16,"body":"your point about value delivery?"},{"speaker":"Pam Butkowski","startTime":1230.16,"endTime":1233.1,"body":"How can I help them on"},{"speaker":"Pam Butkowski","startTime":1230.16,"endTime":1233.1,"body":"the ground achieve the"},{"speaker":"Pam Butkowski","startTime":1233.1,"endTime":1234.56,"body":"value that they're hoping"},{"speaker":"Pam Butkowski","startTime":1233.1,"endTime":1234.56,"body":"to get out of this?"},{"speaker":"Pam Butkowski","startTime":1234.92,"endTime":1237.61,"body":"You touched on like different"},{"speaker":"Pam Butkowski","startTime":1234.92,"endTime":1237.61,"body":"stakeholders as well, I"},{"speaker":"Pam Butkowski","startTime":1237.6399999999999,"endTime":1240.1299999999999,"body":"think understanding what is"},{"speaker":"Pam Butkowski","startTime":1237.6399999999999,"endTime":1240.1299999999999,"body":"important to each of your main"},{"speaker":"Pam Butkowski","startTime":1240.1299999999999,"endTime":1243.91,"body":"stakeholders and coming up"},{"speaker":"Pam Butkowski","startTime":1240.1299999999999,"endTime":1243.91,"body":"with specific KPIs wherever"},{"speaker":"Pam Butkowski","startTime":1243.91,"endTime":1245.55,"body":"possible for each of them."},{"speaker":"Pam Butkowski","startTime":1245.73,"endTime":1247.499,"body":"That's something that you"},{"speaker":"Pam Butkowski","startTime":1245.73,"endTime":1247.499,"body":"as a project manager can"},{"speaker":"Pam Butkowski","startTime":1247.509,"endTime":1250.58,"body":"influence immediately right"},{"speaker":"Pam Butkowski","startTime":1247.509,"endTime":1250.58,"body":"out of the gate, right?"},{"speaker":"Pam Butkowski","startTime":1250.729,"endTime":1251.9089999999999,"body":"I touched on this a"},{"speaker":"Pam Butkowski","startTime":1250.729,"endTime":1251.9089999999999,"body":"little bit earlier."},{"speaker":"Pam Butkowski","startTime":1251.9089999999999,"endTime":1254.5439999999999,"body":"I find project charters"},{"speaker":"Pam Butkowski","startTime":1251.9089999999999,"endTime":1254.5439999999999,"body":"invaluable in doing that."},{"speaker":"Pam Butkowski","startTime":1254.805,"endTime":1257.455,"body":"Because just the act of"},{"speaker":"Pam Butkowski","startTime":1254.805,"endTime":1257.455,"body":"making a charter with your"},{"speaker":"Pam Butkowski","startTime":1257.455,"endTime":1259.985,"body":"client forces you to talk"},{"speaker":"Pam Butkowski","startTime":1257.455,"endTime":1259.985,"body":"about what you care about."},{"speaker":"Pam Butkowski","startTime":1260.235,"endTime":1262.665,"body":"It forces your clients to,"},{"speaker":"Pam Butkowski","startTime":1260.235,"endTime":1262.665,"body":"you're going to find out"},{"speaker":"Pam Butkowski","startTime":1262.665,"endTime":1265.155,"body":"just in putting together"},{"speaker":"Pam Butkowski","startTime":1262.665,"endTime":1265.155,"body":"that document, I really care"},{"speaker":"Pam Butkowski","startTime":1265.155,"endTime":1266.315,"body":"about impressing my boss."},{"speaker":"Pam Butkowski","startTime":1266.625,"endTime":1268.615,"body":"I really care about"},{"speaker":"Pam Butkowski","startTime":1266.625,"endTime":1268.615,"body":"saving the company money."},{"speaker":"Pam Butkowski","startTime":1268.95,"endTime":1270.71,"body":"I really care about"},{"speaker":"Pam Butkowski","startTime":1268.95,"endTime":1270.71,"body":"my next promotion."},{"speaker":"Pam Butkowski","startTime":1270.97,"endTime":1273.2,"body":"I really care about taking"},{"speaker":"Pam Butkowski","startTime":1270.97,"endTime":1273.2,"body":"care of my team and making"},{"speaker":"Pam Butkowski","startTime":1273.2,"endTime":1273.99,"body":"sure they look good."},{"speaker":"Pam Butkowski","startTime":1274.27,"endTime":1276.29,"body":"And then you know how to"},{"speaker":"Pam Butkowski","startTime":1274.27,"endTime":1276.29,"body":"show up every day, right?"},{"speaker":"Pam Butkowski","startTime":1276.3,"endTime":1278.29,"body":"Those are some of the things"},{"speaker":"Pam Butkowski","startTime":1276.3,"endTime":1278.29,"body":"that as project managers,"},{"speaker":"Pam Butkowski","startTime":1278.3,"endTime":1281.85,"body":"you can help impact for your"},{"speaker":"Pam Butkowski","startTime":1278.3,"endTime":1281.85,"body":"clients to help them achieve"},{"speaker":"Pam Butkowski","startTime":1281.87,"endTime":1283.439,"body":"their success objectives."},{"speaker":"Pam Butkowski","startTime":1283.86,"endTime":1286.469,"body":"One step further,"},{"speaker":"Pam Butkowski","startTime":1283.86,"endTime":1286.469,"body":"also team charter."},{"speaker":"Pam Butkowski","startTime":1286.7,"endTime":1289.329,"body":"Let's find out for each of"},{"speaker":"Pam Butkowski","startTime":1286.7,"endTime":1289.329,"body":"the team members that you're"},{"speaker":"Pam Butkowski","startTime":1289.329,"endTime":1291.709,"body":"working with who are actually"},{"speaker":"Pam Butkowski","startTime":1289.329,"endTime":1291.709,"body":"delivering the product."},{"speaker":"Pam Butkowski","startTime":1291.959,"endTime":1293.36,"body":"What is this going"},{"speaker":"Pam Butkowski","startTime":1291.959,"endTime":1293.36,"body":"to benefit for them?"},{"speaker":"Pam Butkowski","startTime":1293.37,"endTime":1294.46,"body":"What are they trying"},{"speaker":"Pam Butkowski","startTime":1293.37,"endTime":1294.46,"body":"to get out of it?"},{"speaker":"Pam Butkowski","startTime":1294.46,"endTime":1295.74,"body":"I want to learn"},{"speaker":"Pam Butkowski","startTime":1294.46,"endTime":1295.74,"body":"a new technology."},{"speaker":"Pam Butkowski","startTime":1296.105,"endTime":1298.0249999999999,"body":"Figure out how to use"},{"speaker":"Pam Butkowski","startTime":1296.105,"endTime":1298.0249999999999,"body":"these new innovative tools"},{"speaker":"Pam Butkowski","startTime":1298.0249999999999,"endTime":1300.445,"body":"that we're using and then"},{"speaker":"Pam Butkowski","startTime":1298.0249999999999,"endTime":1300.445,"body":"build a plan around it."},{"speaker":"Pam Butkowski","startTime":1300.575,"endTime":1302.785,"body":"Like everyone can grow"},{"speaker":"Pam Butkowski","startTime":1300.575,"endTime":1302.785,"body":"a little bit more."},{"speaker":"Stephanie Best","startTime":1303.0049999999999,"endTime":1303.7649999999999,"body":"I"},{"speaker":"Stephanie Best","startTime":1303.0049999999999,"endTime":1303.7649999999999,"body":"love that so much."},{"speaker":"Stephanie Best","startTime":1303.7649999999999,"endTime":1304.415,"body":"Team Charter."},{"speaker":"Stephanie Best","startTime":1304.415,"endTime":1307.394,"body":"I remember every single one"},{"speaker":"Stephanie Best","startTime":1304.415,"endTime":1307.394,"body":"of my agency projects, I"},{"speaker":"Stephanie Best","startTime":1307.395,"endTime":1309.644,"body":"would take people who have"},{"speaker":"Stephanie Best","startTime":1307.395,"endTime":1309.644,"body":"worked together maybe like"},{"speaker":"Stephanie Best","startTime":1309.674,"endTime":1311.389,"body":"yesterday or like 57 times."},{"speaker":"Stephanie Best","startTime":1311.649,"endTime":1313.729,"body":"And I would sit down with"},{"speaker":"Stephanie Best","startTime":1311.649,"endTime":1313.729,"body":"them in the room and then I'd"},{"speaker":"Stephanie Best","startTime":1313.729,"endTime":1315.499,"body":"say, okay, everybody, this"},{"speaker":"Stephanie Best","startTime":1313.729,"endTime":1315.499,"body":"is a different project that,"},{"speaker":"Stephanie Best","startTime":1315.549,"endTime":1317.899,"body":"yes, all these faces, but do"},{"speaker":"Stephanie Best","startTime":1315.549,"endTime":1317.899,"body":"you really know what they do?"},{"speaker":"Stephanie Best","startTime":1317.8999999999999,"endTime":1319.529,"body":"And do you really know"},{"speaker":"Stephanie Best","startTime":1317.8999999999999,"endTime":1319.529,"body":"what still matters to them?"},{"speaker":"Stephanie Best","startTime":1319.769,"endTime":1322.089,"body":"So, we did a roundtable"},{"speaker":"Stephanie Best","startTime":1319.769,"endTime":1322.089,"body":"clarifying what we're going"},{"speaker":"Stephanie Best","startTime":1322.089,"endTime":1324.079,"body":"to do what we're going to"},{"speaker":"Stephanie Best","startTime":1322.089,"endTime":1324.079,"body":"deliver on this project, what"},{"speaker":"Stephanie Best","startTime":1324.079,"endTime":1326.9189999999999,"body":"we feel our role is, what we"},{"speaker":"Stephanie Best","startTime":1324.079,"endTime":1326.9189999999999,"body":"need in return, we need to"},{"speaker":"Stephanie Best","startTime":1326.9189999999999,"endTime":1329.899,"body":"see from our team, and then"},{"speaker":"Stephanie Best","startTime":1326.9189999999999,"endTime":1329.899,"body":"also why it's important to us."},{"speaker":"Stephanie Best","startTime":1330.314,"endTime":1330.704,"body":"Right?"},{"speaker":"Stephanie Best","startTime":1330.8039999999999,"endTime":1333.504,"body":"And I found that builds"},{"speaker":"Stephanie Best","startTime":1330.8039999999999,"endTime":1333.504,"body":"high-performing teams."},{"speaker":"Stephanie Best","startTime":1333.824,"endTime":1335.264,"body":"Like, Oh, I actually"},{"speaker":"Stephanie Best","startTime":1333.824,"endTime":1335.264,"body":"didn't really realize"},{"speaker":"Stephanie Best","startTime":1335.264,"endTime":1337.314,"body":"you were a copywriter or"},{"speaker":"Stephanie Best","startTime":1335.264,"endTime":1337.314,"body":"you do design as well?"},{"speaker":"Stephanie Best","startTime":1337.684,"endTime":1341.564,"body":"And so it's just, it opened up"},{"speaker":"Stephanie Best","startTime":1337.684,"endTime":1341.564,"body":"so many lanes of communication."},{"speaker":"Stephanie Best","startTime":1341.564,"endTime":1343.014,"body":"So Pam, I love your answer."},{"speaker":"Stephanie Best","startTime":1343.084,"endTime":1345.7839999999999,"body":"Like the team charter is"},{"speaker":"Stephanie Best","startTime":1343.084,"endTime":1345.7839999999999,"body":"that is a way to succeed."},{"speaker":"Pam Butkowski","startTime":1346.004,"endTime":1347.5439999999999,"body":"It's so"},{"speaker":"Pam Butkowski","startTime":1346.004,"endTime":1347.5439999999999,"body":"important to, especially"},{"speaker":"Pam Butkowski","startTime":1347.5439999999999,"endTime":1349.084,"body":"on the, and I'm just going"},{"speaker":"Pam Butkowski","startTime":1347.5439999999999,"endTime":1349.084,"body":"to keep talking about this."},{"speaker":"Pam Butkowski","startTime":1349.114,"endTime":1352.154,"body":"On the agency side, like we"},{"speaker":"Pam Butkowski","startTime":1349.114,"endTime":1352.154,"body":"do everything for our clients."},{"speaker":"Pam Butkowski","startTime":1352.314,"endTime":1355.0539999999999,"body":"And so anytime we can take an"},{"speaker":"Pam Butkowski","startTime":1352.314,"endTime":1355.0539999999999,"body":"opportunity to do something"},{"speaker":"Pam Butkowski","startTime":1355.0539999999999,"endTime":1356.314,"body":"for ourselves as well."},{"speaker":"Pam Butkowski","startTime":1356.549,"endTime":1359.279,"body":"Help our teams come together a"},{"speaker":"Pam Butkowski","startTime":1356.549,"endTime":1359.279,"body":"little bit more, do something"},{"speaker":"Pam Butkowski","startTime":1359.279,"endTime":1361.579,"body":"that helps push their careers"},{"speaker":"Pam Butkowski","startTime":1359.279,"endTime":1361.579,"body":"forward a little bit more."},{"speaker":"Pam Butkowski","startTime":1361.809,"endTime":1362.379,"body":"Let's do it."},{"speaker":"Stephanie Best","startTime":1362.379,"endTime":1364.899,"body":"You want to have"},{"speaker":"Stephanie Best","startTime":1362.379,"endTime":1364.899,"body":"a strong, stable company, right?"},{"speaker":"Stephanie Best","startTime":1365.1589999999999,"endTime":1366.6789999999999,"body":"And we're the people"},{"speaker":"Stephanie Best","startTime":1365.1589999999999,"endTime":1366.6789999999999,"body":"who deliver great things"},{"speaker":"Stephanie Best","startTime":1366.6789999999999,"endTime":1367.469,"body":"and love being there."},{"speaker":"Stephanie Best","startTime":1367.489,"endTime":1369.199,"body":"I don't think there's"},{"speaker":"Stephanie Best","startTime":1367.489,"endTime":1369.199,"body":"any better situation."},{"speaker":"Pam Butkowski","startTime":1369.4189999999999,"endTime":1369.749,"body":"Yes."},{"speaker":"Pam Butkowski","startTime":1369.779,"endTime":1371.089,"body":"And let's have a little fun."},{"speaker":"Pam Butkowski","startTime":1371.149,"endTime":1372.579,"body":"What we do is really hard."},{"speaker":"Pam Butkowski","startTime":1372.829,"endTime":1373.599,"body":"Let's make it fun."},{"speaker":"Galen Low","startTime":1373.829,"endTime":1374.989,"body":"Can I say"},{"speaker":"Galen Low","startTime":1373.829,"endTime":1374.989,"body":"that was the most like,"},{"speaker":"Galen Low","startTime":1375.059,"endTime":1377.639,"body":"a) on theme and on brand"},{"speaker":"Galen Low","startTime":1375.059,"endTime":1377.639,"body":"because it's fun, right?"},{"speaker":"Galen Low","startTime":1377.689,"endTime":1379.109,"body":"It's the serious fun"},{"speaker":"Galen Low","startTime":1377.689,"endTime":1379.109,"body":"that we're having."},{"speaker":"Galen Low","startTime":1379.249,"endTime":1381.129,"body":"It's such a crystal"},{"speaker":"Galen Low","startTime":1379.249,"endTime":1381.129,"body":"clear simplification is"},{"speaker":"Galen Low","startTime":1381.129,"endTime":1382.9189999999999,"body":"what I want to say, but"},{"speaker":"Galen Low","startTime":1381.129,"endTime":1382.9189999999999,"body":"distillation is what I mean."},{"speaker":"Galen Low","startTime":1383.199,"endTime":1385.339,"body":"A distillation of what we're"},{"speaker":"Galen Low","startTime":1383.199,"endTime":1385.339,"body":"trying to do with sometimes"},{"speaker":"Galen Low","startTime":1385.339,"endTime":1388.349,"body":"complicated goals coming"},{"speaker":"Galen Low","startTime":1385.339,"endTime":1388.349,"body":"from the executive office."},{"speaker":"Galen Low","startTime":1388.6589999999999,"endTime":1391.149,"body":"But fundamentally, it's"},{"speaker":"Galen Low","startTime":1388.6589999999999,"endTime":1391.149,"body":"like viable business."},{"speaker":"Galen Low","startTime":1391.359,"endTime":1392.329,"body":"We want to keep doing it."},{"speaker":"Galen Low","startTime":1392.759,"endTime":1393.799,"body":"How can we keep doing it?"},{"speaker":"Galen Low","startTime":1393.829,"endTime":1394.719,"body":"Well, we can't stay put."},{"speaker":"Galen Low","startTime":1394.899,"endTime":1395.9189999999999,"body":"We have to do these things."},{"speaker":"Galen Low","startTime":1396.1689999999999,"endTime":1399.469,"body":"And then everyone can care"},{"speaker":"Galen Low","startTime":1396.1689999999999,"endTime":1399.469,"body":"about that in their own way,"},{"speaker":"Galen Low","startTime":1399.469,"endTime":1401.939,"body":"but it does create this, this"},{"speaker":"Galen Low","startTime":1399.469,"endTime":1401.939,"body":"sort of laddering effect."},{"speaker":"Galen Low","startTime":1401.949,"endTime":1404.699,"body":"And I'm like, I'm not the guy to"},{"speaker":"Galen Low","startTime":1401.949,"endTime":1404.699,"body":"talk to about levers and drivers"},{"speaker":"Galen Low","startTime":1404.699,"endTime":1405.809,"body":"and OKRs and all that stuff."},{"speaker":"Galen Low","startTime":1405.829,"endTime":1408.609,"body":"But you can see this like"},{"speaker":"Galen Low","startTime":1405.829,"endTime":1408.609,"body":"sort of basic relationship"},{"speaker":"Galen Low","startTime":1408.729,"endTime":1410.849,"body":"with, Hey, we want to keep"},{"speaker":"Galen Low","startTime":1408.729,"endTime":1410.849,"body":"doing what we're doing."},{"speaker":"Galen Low","startTime":1411.109,"endTime":1412.859,"body":"And we need to find"},{"speaker":"Galen Low","startTime":1411.109,"endTime":1412.859,"body":"a reason to care."},{"speaker":"Galen Low","startTime":1412.859,"endTime":1413.999,"body":"Why should I care about this?"},{"speaker":"Galen Low","startTime":1414.019,"endTime":1415.079,"body":"Why does it matter to me?"},{"speaker":"Galen Low","startTime":1415.249,"endTime":1417.749,"body":"I'm going to do my best"},{"speaker":"Galen Low","startTime":1415.249,"endTime":1417.749,"body":"work if I know, but someone"},{"speaker":"Galen Low","startTime":1417.749,"endTime":1419.489,"body":"needs to tell me what it"},{"speaker":"Galen Low","startTime":1417.749,"endTime":1419.489,"body":"is we're trying to do."},{"speaker":"Galen Low","startTime":1419.6689999999999,"endTime":1422.989,"body":"And then somebody to help me"},{"speaker":"Galen Low","startTime":1419.6689999999999,"endTime":1422.989,"body":"maybe put that into something"},{"speaker":"Galen Low","startTime":1422.989,"endTime":1425.989,"body":"that I can remember every time"},{"speaker":"Galen Low","startTime":1422.989,"endTime":1425.989,"body":"I'm showing up to this project."},{"speaker":"Galen Low","startTime":1426.249,"endTime":1427.939,"body":"And that's going to"},{"speaker":"Galen Low","startTime":1426.249,"endTime":1427.939,"body":"sort of deliver impact."},{"speaker":"Stephanie Best","startTime":1428.199,"endTime":1430.1689999999999,"body":"And that"},{"speaker":"Stephanie Best","startTime":1428.199,"endTime":1430.1689999999999,"body":"is a great example of how"},{"speaker":"Stephanie Best","startTime":1430.1689999999999,"endTime":1432.509,"body":"to tie someone's role to"},{"speaker":"Stephanie Best","startTime":1430.1689999999999,"endTime":1432.509,"body":"strategy, whether it's a"},{"speaker":"Stephanie Best","startTime":1432.509,"endTime":1435.689,"body":"project or the business, and"},{"speaker":"Stephanie Best","startTime":1432.509,"endTime":1435.689,"body":"that drives meaningful work."},{"speaker":"Pam Butkowski","startTime":1435.9089999999999,"endTime":1437.749,"body":"Just a little"},{"speaker":"Pam Butkowski","startTime":1435.9089999999999,"endTime":1437.749,"body":"bit of spoiler alert if anyone"},{"speaker":"Pam Butkowski","startTime":1437.749,"endTime":1438.759,"body":"from my team is listening."},{"speaker":"Pam Butkowski","startTime":1439.089,"endTime":1441.039,"body":"We actually went through this"},{"speaker":"Pam Butkowski","startTime":1439.089,"endTime":1441.039,"body":"exercise, my delivery leads and"},{"speaker":"Pam Butkowski","startTime":1441.039,"endTime":1444.4089999999999,"body":"I, we've seen project managers"},{"speaker":"Pam Butkowski","startTime":1441.039,"endTime":1444.4089999999999,"body":"in general like focus on the"},{"speaker":"Pam Butkowski","startTime":1444.4089999999999,"endTime":1447.779,"body":"weeds, very tactical, jumping"},{"speaker":"Pam Butkowski","startTime":1444.4089999999999,"endTime":1447.779,"body":"right to I need a RAID log."},{"speaker":"Pam Butkowski","startTime":1447.779,"endTime":1451.559,"body":"I need deliverables tracker"},{"speaker":"Pam Butkowski","startTime":1447.779,"endTime":1451.559,"body":"and talk about the tactical"},{"speaker":"Pam Butkowski","startTime":1451.569,"endTime":1454.359,"body":"things we are doing"},{"speaker":"Pam Butkowski","startTime":1451.569,"endTime":1454.359,"body":"instead of why they matter."},{"speaker":"Pam Butkowski","startTime":1454.619,"endTime":1457.079,"body":"So we just had this"},{"speaker":"Pam Butkowski","startTime":1454.619,"endTime":1457.079,"body":"conversation and I literally"},{"speaker":"Pam Butkowski","startTime":1457.259,"endTime":1460.299,"body":"pushed back and said to"},{"speaker":"Pam Butkowski","startTime":1457.259,"endTime":1460.299,"body":"my team, why do we exist?"},{"speaker":"Pam Butkowski","startTime":1460.589,"endTime":1462.979,"body":"Why do project managers"},{"speaker":"Pam Butkowski","startTime":1460.589,"endTime":1462.979,"body":"exist in this organization?"},{"speaker":"Pam Butkowski","startTime":1463.359,"endTime":1465.399,"body":"And we even jumped"},{"speaker":"Pam Butkowski","startTime":1463.359,"endTime":1465.399,"body":"right to tactical as"},{"speaker":"Pam Butkowski","startTime":1465.399,"endTime":1466.469,"body":"well to mitigate risk."},{"speaker":"Pam Butkowski","startTime":1466.639,"endTime":1467.379,"body":"But why?"},{"speaker":"Pam Butkowski","startTime":1467.774,"endTime":1470.924,"body":"So that we don't get"},{"speaker":"Pam Butkowski","startTime":1467.774,"endTime":1470.924,"body":"surprised by things, but why?"},{"speaker":"Pam Butkowski","startTime":1471.3039999999999,"endTime":1473.324,"body":"And we ended up distilling"},{"speaker":"Pam Butkowski","startTime":1471.3039999999999,"endTime":1473.324,"body":"it, thank you for the word"},{"speaker":"Pam Butkowski","startTime":1473.324,"endTime":1474.984,"body":"earlier, down to five things."},{"speaker":"Pam Butkowski","startTime":1475.114,"endTime":1478.254,"body":"We said we exist to quarterback"},{"speaker":"Pam Butkowski","startTime":1475.114,"endTime":1478.254,"body":"and lead the team, provide"},{"speaker":"Pam Butkowski","startTime":1478.254,"endTime":1480.634,"body":"value to our clients and help"},{"speaker":"Pam Butkowski","startTime":1478.254,"endTime":1480.634,"body":"them achieve their goals, be"},{"speaker":"Pam Butkowski","startTime":1480.634,"endTime":1483.564,"body":"the source of truth, eliminate"},{"speaker":"Pam Butkowski","startTime":1480.634,"endTime":1483.564,"body":"swirl and protect the agency."},{"speaker":"Pam Butkowski","startTime":1483.974,"endTime":1486.564,"body":"And everything we do feeds"},{"speaker":"Pam Butkowski","startTime":1483.974,"endTime":1486.564,"body":"into those five things."},{"speaker":"Pam Butkowski","startTime":1486.574,"endTime":1489.244,"body":"And so we've actually built"},{"speaker":"Pam Butkowski","startTime":1486.574,"endTime":1489.244,"body":"out our own personal kind"},{"speaker":"Pam Butkowski","startTime":1489.244,"endTime":1491.7839999999999,"body":"of project management KPIs"},{"speaker":"Pam Butkowski","startTime":1489.244,"endTime":1491.7839999999999,"body":"and our success metrics"},{"speaker":"Pam Butkowski","startTime":1491.814,"endTime":1493.084,"body":"around those five things."},{"speaker":"Pam Butkowski","startTime":1493.489,"endTime":1496.489,"body":"And they don't necessarily"},{"speaker":"Pam Butkowski","startTime":1493.489,"endTime":1496.489,"body":"pertain to like what we are"},{"speaker":"Pam Butkowski","startTime":1496.489,"endTime":1497.639,"body":"delivering as an agency."},{"speaker":"Pam Butkowski","startTime":1497.639,"endTime":1499.899,"body":"It pertains more to the"},{"speaker":"Pam Butkowski","startTime":1497.639,"endTime":1499.899,"body":"value that we are delivering"},{"speaker":"Pam Butkowski","startTime":1499.899,"endTime":1501.759,"body":"for our clients through"},{"speaker":"Pam Butkowski","startTime":1499.899,"endTime":1501.759,"body":"the things that we do as"},{"speaker":"Pam Butkowski","startTime":1501.759,"endTime":1502.779,"body":"project managers every day."},{"speaker":"Stephanie Best","startTime":1502.789,"endTime":1504.9189999999999,"body":"I can"},{"speaker":"Stephanie Best","startTime":1502.789,"endTime":1504.9189999999999,"body":"feel the passion from you"},{"speaker":"Stephanie Best","startTime":1504.949,"endTime":1506.229,"body":"coming through all of that."},{"speaker":"Stephanie Best","startTime":1506.239,"endTime":1507.379,"body":"That is so incredible."},{"speaker":"Stephanie Best","startTime":1507.779,"endTime":1509.819,"body":"I love your start with why"},{"speaker":"Stephanie Best","startTime":1507.779,"endTime":1509.819,"body":"that reminds me of this."},{"speaker":"Stephanie Best","startTime":1509.829,"endTime":1512.029,"body":"It's probably 14 or 15"},{"speaker":"Stephanie Best","startTime":1509.829,"endTime":1512.029,"body":"years ago now that Simon"},{"speaker":"Stephanie Best","startTime":1512.029,"endTime":1514.349,"body":"Sinek published this, but"},{"speaker":"Stephanie Best","startTime":1512.029,"endTime":1514.349,"body":"it's his start with why."},{"speaker":"Stephanie Best","startTime":1514.349,"endTime":1515.629,"body":"Like we probably all see that."},{"speaker":"Stephanie Best","startTime":1516.019,"endTime":1518.079,"body":"There is so much packed in"},{"speaker":"Stephanie Best","startTime":1516.019,"endTime":1518.079,"body":"there and you can do that"},{"speaker":"Stephanie Best","startTime":1518.089,"endTime":1519.129,"body":"in your strategic planning."},{"speaker":"Stephanie Best","startTime":1519.129,"endTime":1521.189,"body":"You're defining your identity"},{"speaker":"Stephanie Best","startTime":1519.129,"endTime":1521.189,"body":"as your organization and also"},{"speaker":"Stephanie Best","startTime":1521.189,"endTime":1523.889,"body":"defining like just like your"},{"speaker":"Stephanie Best","startTime":1521.189,"endTime":1523.889,"body":"roles and responsibilities."},{"speaker":"Stephanie Best","startTime":1523.9089999999999,"endTime":1525.859,"body":"That's a really great way"},{"speaker":"Stephanie Best","startTime":1523.9089999999999,"endTime":1525.859,"body":"to contextualize that."},{"speaker":"Stephanie Best","startTime":1526.119,"endTime":1526.769,"body":"That's really good."},{"speaker":"Galen Low","startTime":1527.019,"endTime":1529.559,"body":"And I like that"},{"speaker":"Galen Low","startTime":1527.019,"endTime":1529.559,"body":"in there, especially from the"},{"speaker":"Galen Low","startTime":1529.559,"endTime":1532.9189999999999,"body":"agency perspective, there is not"},{"speaker":"Galen Low","startTime":1529.559,"endTime":1532.9189999999999,"body":"only just protect the agency,"},{"speaker":"Galen Low","startTime":1532.9189999999999,"endTime":1535.529,"body":"but also help our clients"},{"speaker":"Galen Low","startTime":1532.9189999999999,"endTime":1535.529,"body":"achieve their goals, which also"},{"speaker":"Galen Low","startTime":1535.529,"endTime":1538.039,"body":"fundamentally means you need to"},{"speaker":"Galen Low","startTime":1535.529,"endTime":1538.039,"body":"understand what their goals are."},{"speaker":"Galen Low","startTime":1538.049,"endTime":1539.979,"body":"If you're going to do your"},{"speaker":"Galen Low","startTime":1538.049,"endTime":1539.979,"body":"job as a project manager,"},{"speaker":"Galen Low","startTime":1539.979,"endTime":1540.844,"body":"if you're working for PIM."},{"speaker":"Galen Low","startTime":1541.184,"endTime":1544.0539999999999,"body":"I do think we can dive into"},{"speaker":"Galen Low","startTime":1541.184,"endTime":1544.0539999999999,"body":"that a little bit as well,"},{"speaker":"Galen Low","startTime":1544.064,"endTime":1545.944,"body":"but I want to get into some"},{"speaker":"Galen Low","startTime":1544.064,"endTime":1545.944,"body":"of the tough stuff first."},{"speaker":"Galen Low","startTime":1546.2839999999999,"endTime":1548.324,"body":"We were talking about,"},{"speaker":"Galen Low","startTime":1546.2839999999999,"endTime":1548.324,"body":"both of you have mentioned"},{"speaker":"Galen Low","startTime":1548.374,"endTime":1549.824,"body":"realizing value over time."},{"speaker":"Galen Low","startTime":1550.074,"endTime":1552.844,"body":"And I imagine that there's some"},{"speaker":"Galen Low","startTime":1550.074,"endTime":1552.844,"body":"folks in the audience, and also"},{"speaker":"Galen Low","startTime":1552.854,"endTime":1556.839,"body":"me, where we have projects,"},{"speaker":"Galen Low","startTime":1552.854,"endTime":1556.839,"body":"like I definitely have projects"},{"speaker":"Galen Low","startTime":1557.069,"endTime":1559.939,"body":"from my past that are still"},{"speaker":"Galen Low","startTime":1557.069,"endTime":1559.939,"body":"generating their return on"},{"speaker":"Galen Low","startTime":1559.939,"endTime":1561.619,"body":"investment to this very day."},{"speaker":"Galen Low","startTime":1561.899,"endTime":1564.009,"body":"I've moved on long"},{"speaker":"Galen Low","startTime":1561.899,"endTime":1564.009,"body":"ago, decades ago."},{"speaker":"Galen Low","startTime":1564.029,"endTime":1564.249,"body":"Okay."},{"speaker":"Galen Low","startTime":1564.289,"endTime":1566.899,"body":"A decade ago, I am dating"},{"speaker":"Galen Low","startTime":1564.289,"endTime":1566.899,"body":"myself now, but I think"},{"speaker":"Galen Low","startTime":1566.899,"endTime":1569.569,"body":"there's this sort of latent"},{"speaker":"Galen Low","startTime":1566.899,"endTime":1569.569,"body":"impact that project managers"},{"speaker":"Galen Low","startTime":1569.589,"endTime":1571.499,"body":"aren't always around to see."},{"speaker":"Galen Low","startTime":1571.769,"endTime":1574.839,"body":"And I'm wondering if people"},{"speaker":"Galen Low","startTime":1571.769,"endTime":1574.839,"body":"are wondering as well, how"},{"speaker":"Galen Low","startTime":1574.839,"endTime":1578.099,"body":"do you measure latent impact"},{"speaker":"Galen Low","startTime":1574.839,"endTime":1578.099,"body":"that happens long after you,"},{"speaker":"Galen Low","startTime":1578.099,"endTime":1580.819,"body":"as the project manager have"},{"speaker":"Galen Low","startTime":1578.099,"endTime":1580.819,"body":"moved on to other projects?"},{"speaker":"Galen Low","startTime":1581.039,"endTime":1581.549,"body":"Can you?"},{"speaker":"Galen Low","startTime":1581.559,"endTime":1582.099,"body":"Do you?"},{"speaker":"Galen Low","startTime":1582.439,"endTime":1585.699,"body":"What is something that can"},{"speaker":"Galen Low","startTime":1582.439,"endTime":1585.699,"body":"tie a project manager to like"},{"speaker":"Galen Low","startTime":1585.969,"endTime":1589.779,"body":"longer term impact, not just,"},{"speaker":"Galen Low","startTime":1585.969,"endTime":1589.779,"body":"we launched, it was pretty good,"},{"speaker":"Galen Low","startTime":1590.019,"endTime":1592.439,"body":"at least for the first 30 days,"},{"speaker":"Galen Low","startTime":1590.019,"endTime":1592.439,"body":"and then I like shifted on."},{"speaker":"Pam Butkowski","startTime":1592.789,"endTime":1594.249,"body":"We like to"},{"speaker":"Pam Butkowski","startTime":1592.789,"endTime":1594.249,"body":"put into practice, even if"},{"speaker":"Pam Butkowski","startTime":1594.249,"endTime":1596.9189999999999,"body":"it is a one and done project,"},{"speaker":"Pam Butkowski","startTime":1594.249,"endTime":1596.9189999999999,"body":"we want to make sure that we"},{"speaker":"Pam Butkowski","startTime":1596.9189999999999,"endTime":1599.569,"body":"understand where the product"},{"speaker":"Pam Butkowski","startTime":1596.9189999999999,"endTime":1599.569,"body":"can go long term, right?"},{"speaker":"Pam Butkowski","startTime":1599.599,"endTime":1600.779,"body":"Where can it go next?"},{"speaker":"Pam Butkowski","startTime":1600.779,"endTime":1603.069,"body":"What does this thing look like"},{"speaker":"Pam Butkowski","startTime":1600.779,"endTime":1603.069,"body":"in six months, a year, two"},{"speaker":"Pam Butkowski","startTime":1603.069,"endTime":1604.339,"body":"years, five years from now?"},{"speaker":"Pam Butkowski","startTime":1604.6689999999999,"endTime":1606.739,"body":"Obviously, we don't want to"},{"speaker":"Pam Butkowski","startTime":1604.6689999999999,"endTime":1606.739,"body":"leave our clients with something"},{"speaker":"Pam Butkowski","startTime":1606.739,"endTime":1609.62,"body":"that they need to, tear down"},{"speaker":"Pam Butkowski","startTime":1606.739,"endTime":1609.62,"body":"and rebuild five years from now."},{"speaker":"Pam Butkowski","startTime":1609.62,"endTime":1613.3,"body":"We want it to continue to grow"},{"speaker":"Pam Butkowski","startTime":1609.62,"endTime":1613.3,"body":"and provide them with something"},{"speaker":"Pam Butkowski","startTime":1613.32,"endTime":1616.02,"body":"quality and stable that is going"},{"speaker":"Pam Butkowski","startTime":1613.32,"endTime":1616.02,"body":"to serve them for a long time."},{"speaker":"Pam Butkowski","startTime":1616.34,"endTime":1619.99,"body":"And so having a vision in our"},{"speaker":"Pam Butkowski","startTime":1616.34,"endTime":1619.99,"body":"heads about what it should"},{"speaker":"Pam Butkowski","startTime":1620.06,"endTime":1622.27,"body":"look like a year from now,"},{"speaker":"Pam Butkowski","startTime":1620.06,"endTime":1622.27,"body":"two years from now, even if"},{"speaker":"Pam Butkowski","startTime":1622.27,"endTime":1623.35,"body":"we aren't doing the work."},{"speaker":"Pam Butkowski","startTime":1623.68,"endTime":1626.3899999999999,"body":"Even if we've set up our"},{"speaker":"Pam Butkowski","startTime":1623.68,"endTime":1626.3899999999999,"body":"clients to own the product"},{"speaker":"Pam Butkowski","startTime":1626.3899999999999,"endTime":1628.73,"body":"and continue to build it on"},{"speaker":"Pam Butkowski","startTime":1626.3899999999999,"endTime":1628.73,"body":"their own, having something to"},{"speaker":"Pam Butkowski","startTime":1628.73,"endTime":1631.74,"body":"look back at it and say, did"},{"speaker":"Pam Butkowski","startTime":1628.73,"endTime":1631.74,"body":"it achieve what we wanted it"},{"speaker":"Pam Butkowski","startTime":1631.82,"endTime":1633.17,"body":"to do three years from now?"},{"speaker":"Pam Butkowski","startTime":1633.43,"endTime":1636.2,"body":"Did they build this big piece of"},{"speaker":"Pam Butkowski","startTime":1633.43,"endTime":1636.2,"body":"functionality that we said would"},{"speaker":"Pam Butkowski","startTime":1636.2,"endTime":1638.3899999999999,"body":"revolutionize their industry?"},{"speaker":"Pam Butkowski","startTime":1638.83,"endTime":1639.84,"body":"Yes, cool."},{"speaker":"Pam Butkowski","startTime":1640.02,"endTime":1643.72,"body":"And in some cases, is it doing"},{"speaker":"Pam Butkowski","startTime":1640.02,"endTime":1643.72,"body":"what it was created to do?"},{"speaker":"Pam Butkowski","startTime":1643.94,"endTime":1646.58,"body":"Sometimes it's not cool,"},{"speaker":"Pam Butkowski","startTime":1643.94,"endTime":1646.58,"body":"big, sexy, innovative"},{"speaker":"Pam Butkowski","startTime":1646.58,"endTime":1647.31,"body":"stuff that we're doing."},{"speaker":"Pam Butkowski","startTime":1647.6299999999999,"endTime":1650.03,"body":"Sometimes they need a way"},{"speaker":"Pam Butkowski","startTime":1647.6299999999999,"endTime":1650.03,"body":"to manage like our clients"},{"speaker":"Pam Butkowski","startTime":1650.03,"endTime":1653.1299999999999,"body":"need a way to manage a lot"},{"speaker":"Pam Butkowski","startTime":1650.03,"endTime":1653.1299999999999,"body":"of content in an easy way."},{"speaker":"Pam Butkowski","startTime":1653.3999999999999,"endTime":1656.6299999999999,"body":"If I go back and look at"},{"speaker":"Pam Butkowski","startTime":1653.3999999999999,"endTime":1656.6299999999999,"body":"a marketing site that was"},{"speaker":"Pam Butkowski","startTime":1656.92,"endTime":1658.86,"body":"created with that goal in mind."},{"speaker":"Pam Butkowski","startTime":1658.8999999999999,"endTime":1661.93,"body":"If I look at it a year later"},{"speaker":"Pam Butkowski","startTime":1658.8999999999999,"endTime":1661.93,"body":"and the content is still easy"},{"speaker":"Pam Butkowski","startTime":1661.93,"endTime":1663.68,"body":"to understand, we did it."},{"speaker":"Pam Butkowski","startTime":1663.94,"endTime":1665.34,"body":"It is still paying off."},{"speaker":"Galen Low","startTime":1665.5,"endTime":1666.77,"body":"You know what I"},{"speaker":"Galen Low","startTime":1665.5,"endTime":1666.77,"body":"really love about that is"},{"speaker":"Galen Low","startTime":1666.77,"endTime":1668.6299999999999,"body":"because so many people come to"},{"speaker":"Galen Low","startTime":1666.77,"endTime":1668.6299999999999,"body":"me and they struggle because"},{"speaker":"Galen Low","startTime":1668.6299999999999,"endTime":1670.74,"body":"they're trying to put together"},{"speaker":"Galen Low","startTime":1668.6299999999999,"endTime":1670.74,"body":"their CV or their portfolio."},{"speaker":"Galen Low","startTime":1670.74,"endTime":1672.8999999999999,"body":"And they're like, I"},{"speaker":"Galen Low","startTime":1670.74,"endTime":1672.8999999999999,"body":"don't know what percent"},{"speaker":"Galen Low","startTime":1672.93,"endTime":1674.1399999999999,"body":"we increased traffic by."},{"speaker":"Galen Low","startTime":1674.17,"endTime":1675.693,"body":"I wasn't there for"},{"speaker":"Galen Low","startTime":1674.17,"endTime":1675.693,"body":"that measurement."},{"speaker":"Galen Low","startTime":1675.693,"endTime":1678.668,"body":"To your point, you're"},{"speaker":"Galen Low","startTime":1675.693,"endTime":1678.668,"body":"like, well, is the"},{"speaker":"Galen Low","startTime":1678.668,"endTime":1679.66,"body":"thing still happening?"},{"speaker":"Galen Low","startTime":1679.71,"endTime":1681.69,"body":"Are they still managing"},{"speaker":"Galen Low","startTime":1679.71,"endTime":1681.69,"body":"their own content?"},{"speaker":"Galen Low","startTime":1681.97,"endTime":1683.205,"body":"If that's true, then..."},{"speaker":"Pam Butkowski","startTime":1683.205,"endTime":1685.195,"body":"But it still"},{"speaker":"Pam Butkowski","startTime":1683.205,"endTime":1685.195,"body":"do what we wanted it to do."},{"speaker":"Pam Butkowski","startTime":1685.615,"endTime":1687.975,"body":"And again, back to our, all"},{"speaker":"Pam Butkowski","startTime":1685.615,"endTime":1687.975,"body":"of our points earlier, like"},{"speaker":"Pam Butkowski","startTime":1687.985,"endTime":1689.985,"body":"understanding the why did we"},{"speaker":"Pam Butkowski","startTime":1687.985,"endTime":1689.985,"body":"even do it in the first place?"},{"speaker":"Pam Butkowski","startTime":1690.2549999999999,"endTime":1694.105,"body":"It isn't just to increase click"},{"speaker":"Pam Butkowski","startTime":1690.2549999999999,"endTime":1694.105,"body":"throughs by whatever percent."},{"speaker":"Pam Butkowski","startTime":1694.47,"endTime":1696.09,"body":"There are bigger"},{"speaker":"Pam Butkowski","startTime":1694.47,"endTime":1696.09,"body":"goals than that."},{"speaker":"Pam Butkowski","startTime":1696.1299999999999,"endTime":1698.41,"body":"So understanding why"},{"speaker":"Pam Butkowski","startTime":1696.1299999999999,"endTime":1698.41,"body":"your clients or why your"},{"speaker":"Pam Butkowski","startTime":1698.41,"endTime":1699.96,"body":"organization is spending the"},{"speaker":"Pam Butkowski","startTime":1698.41,"endTime":1699.96,"body":"money that they're spending"},{"speaker":"Pam Butkowski","startTime":1699.97,"endTime":1702.01,"body":"on the thing that you're"},{"speaker":"Pam Butkowski","startTime":1699.97,"endTime":1702.01,"body":"building is important."},{"speaker":"Galen Low","startTime":1702.25,"endTime":1703.47,"body":"That comes back to"},{"speaker":"Galen Low","startTime":1702.25,"endTime":1703.47,"body":"what Stephanie said, right?"},{"speaker":"Galen Low","startTime":1703.47,"endTime":1705.6299999999999,"body":"Speaking the language of"},{"speaker":"Galen Low","startTime":1703.47,"endTime":1705.6299999999999,"body":"strategy, not the language"},{"speaker":"Galen Low","startTime":1705.6299999999999,"endTime":1706.68,"body":"of click through rates."},{"speaker":"Galen Low","startTime":1706.95,"endTime":1708.3799999999999,"body":"You could also speak the"},{"speaker":"Galen Low","startTime":1706.95,"endTime":1708.3799999999999,"body":"language of click through"},{"speaker":"Galen Low","startTime":1708.3799999999999,"endTime":1709.3799999999999,"body":"rates, but yeah, the bigger..."},{"speaker":"Stephanie Best","startTime":1709.5,"endTime":1709.86,"body":"You could."},{"speaker":"Stephanie Best","startTime":1711.16,"endTime":1712.24,"body":"It's a different"},{"speaker":"Stephanie Best","startTime":1711.16,"endTime":1712.24,"body":"conversation, though."},{"speaker":"Galen Low","startTime":1712.61,"endTime":1714.96,"body":"My last question, I"},{"speaker":"Galen Low","startTime":1712.61,"endTime":1714.96,"body":"guess, with the exception of one"},{"speaker":"Galen Low","startTime":1714.96,"endTime":1715.98,"body":"that I'll sneak in at the end."},{"speaker":"Galen Low","startTime":1716.19,"endTime":1719.09,"body":"The devil's advocate question"},{"speaker":"Galen Low","startTime":1716.19,"endTime":1719.09,"body":"is, okay, that's all fine and"},{"speaker":"Galen Low","startTime":1719.8799999999999,"endTime":1724.225,"body":"good—value, goals, caring,"},{"speaker":"Galen Low","startTime":1719.8799999999999,"endTime":1724.225,"body":"keeping doing a thing."},{"speaker":"Galen Low","startTime":1724.435,"endTime":1725.7749999999999,"body":"But what about"},{"speaker":"Galen Low","startTime":1724.435,"endTime":1725.7749999999999,"body":"this iron triangle?"},{"speaker":"Galen Low","startTime":1725.825,"endTime":1730.155,"body":"Is it okay then to not"},{"speaker":"Galen Low","startTime":1725.825,"endTime":1730.155,"body":"hit the iron triangle"},{"speaker":"Galen Low","startTime":1730.175,"endTime":1731.295,"body":"if you hit success?"},{"speaker":"Galen Low","startTime":1731.615,"endTime":1733.995,"body":"I don't know whoever wants"},{"speaker":"Galen Low","startTime":1731.615,"endTime":1733.995,"body":"to take that one first."},{"speaker":"Stephanie Best","startTime":1734.155,"endTime":1736.285,"body":"Is it okay"},{"speaker":"Stephanie Best","startTime":1734.155,"endTime":1736.285,"body":"to not hit the iron triangle?"},{"speaker":"Stephanie Best","startTime":1736.5249999999999,"endTime":1739.105,"body":"Like I think 15 years ago,"},{"speaker":"Stephanie Best","startTime":1736.5249999999999,"endTime":1739.105,"body":"Stephanie as a project"},{"speaker":"Stephanie Best","startTime":1739.105,"endTime":1741.2749999999999,"body":"manager would just freak"},{"speaker":"Stephanie Best","startTime":1739.105,"endTime":1741.2749999999999,"body":"out at this question."},{"speaker":"Stephanie Best","startTime":1741.625,"endTime":1742.435,"body":"That's what time does."},{"speaker":"Stephanie Best","startTime":1742.7649999999999,"endTime":1745.305,"body":"I think that the answer"},{"speaker":"Stephanie Best","startTime":1742.7649999999999,"endTime":1745.305,"body":"it is up to the customer."},{"speaker":"Stephanie Best","startTime":1745.355,"endTime":1748.605,"body":"So if the customer values other"},{"speaker":"Stephanie Best","startTime":1745.355,"endTime":1748.605,"body":"elements of success more than"},{"speaker":"Stephanie Best","startTime":1748.605,"endTime":1752.885,"body":"the iron triangle, then you have"},{"speaker":"Stephanie Best","startTime":1748.605,"endTime":1752.885,"body":"a happy customer and the iron"},{"speaker":"Stephanie Best","startTime":1752.885,"endTime":1754.605,"body":"triangle does have its place."},{"speaker":"Stephanie Best","startTime":1754.605,"endTime":1757.7649999999999,"body":"As we say, like giving people"},{"speaker":"Stephanie Best","startTime":1754.605,"endTime":1757.7649999999999,"body":"a sense of control over just"},{"speaker":"Stephanie Best","startTime":1757.815,"endTime":1761.079,"body":"those quick checks on a project"},{"speaker":"Stephanie Best","startTime":1757.815,"endTime":1761.079,"body":"and also mitigating risk."},{"speaker":"Stephanie Best","startTime":1761.34,"endTime":1764.29,"body":"But if you see value in"},{"speaker":"Stephanie Best","startTime":1761.34,"endTime":1764.29,"body":"metrics for success outside"},{"speaker":"Stephanie Best","startTime":1764.29,"endTime":1766.87,"body":"of the iron triangle and"},{"speaker":"Stephanie Best","startTime":1764.29,"endTime":1766.87,"body":"maybe the client doesn't,"},{"speaker":"Stephanie Best","startTime":1766.8799999999999,"endTime":1769.02,"body":"then I think it's always"},{"speaker":"Stephanie Best","startTime":1766.8799999999999,"endTime":1769.02,"body":"worth having a conversation"},{"speaker":"Stephanie Best","startTime":1769.02,"endTime":1772.2,"body":"to find a happy middle and"},{"speaker":"Stephanie Best","startTime":1769.02,"endTime":1772.2,"body":"go back again to that why."},{"speaker":"Stephanie Best","startTime":1772.3999999999999,"endTime":1773.07,"body":"What's that vision?"},{"speaker":"Stephanie Best","startTime":1773.07,"endTime":1773.83,"body":"And what's that purpose?"},{"speaker":"Stephanie Best","startTime":1773.83,"endTime":1775.93,"body":"Understanding that we"},{"speaker":"Stephanie Best","startTime":1773.83,"endTime":1775.93,"body":"don't have unlimited time"},{"speaker":"Stephanie Best","startTime":1775.93,"endTime":1777.17,"body":"and money and features."},{"speaker":"Stephanie Best","startTime":1777.47,"endTime":1777.97,"body":"Right?"},{"speaker":"Stephanie Best","startTime":1778.31,"endTime":1780.98,"body":"But it does come back to"},{"speaker":"Stephanie Best","startTime":1778.31,"endTime":1780.98,"body":"just thinking, okay, well,"},{"speaker":"Stephanie Best","startTime":1781.1399999999999,"endTime":1783.1399999999999,"body":"how does the customer"},{"speaker":"Stephanie Best","startTime":1781.1399999999999,"endTime":1783.1399999999999,"body":"define success and how can"},{"speaker":"Stephanie Best","startTime":1783.1399999999999,"endTime":1784.1499999999999,"body":"we deliver that for them?"},{"speaker":"Stephanie Best","startTime":1784.3899999999999,"endTime":1785.1499999999999,"body":"Does it make sense?"},{"speaker":"Stephanie Best","startTime":1785.1499999999999,"endTime":1787.84,"body":"Do we need a strategic"},{"speaker":"Stephanie Best","startTime":1785.1499999999999,"endTime":1787.84,"body":"partner or are we equipped?"},{"speaker":"Stephanie Best","startTime":1788.29,"endTime":1790.95,"body":"So I think that it is"},{"speaker":"Stephanie Best","startTime":1788.29,"endTime":1790.95,"body":"okay ultimately not to"},{"speaker":"Stephanie Best","startTime":1790.95,"endTime":1792.1399999999999,"body":"hit the iron triangle."},{"speaker":"Stephanie Best","startTime":1792.1399999999999,"endTime":1794.01,"body":"There's so many other"},{"speaker":"Stephanie Best","startTime":1792.1399999999999,"endTime":1794.01,"body":"things that I feel we've"},{"speaker":"Stephanie Best","startTime":1794.18,"endTime":1797.35,"body":"really well covered in"},{"speaker":"Stephanie Best","startTime":1794.18,"endTime":1797.35,"body":"this conversation that just"},{"speaker":"Stephanie Best","startTime":1797.35,"endTime":1800.49,"body":"speak to value and driving"},{"speaker":"Stephanie Best","startTime":1797.35,"endTime":1800.49,"body":"growth in an organization,"},{"speaker":"Stephanie Best","startTime":1800.74,"endTime":1802.23,"body":"driving success for clients."},{"speaker":"Stephanie Best","startTime":1802.57,"endTime":1805.54,"body":"And to get too focused on"},{"speaker":"Stephanie Best","startTime":1802.57,"endTime":1805.54,"body":"the iron triangle, you could"},{"speaker":"Stephanie Best","startTime":1805.55,"endTime":1807.03,"body":"actually just lose value."},{"speaker":"Stephanie Best","startTime":1807.09,"endTime":1808.3899999999999,"body":"And that could be more costly."},{"speaker":"Galen Low","startTime":1808.57,"endTime":1808.95,"body":"I love that."},{"speaker":"Galen Low","startTime":1808.98,"endTime":1811.57,"body":"I also like what you said"},{"speaker":"Galen Low","startTime":1808.98,"endTime":1811.57,"body":"about resources are finite."},{"speaker":"Galen Low","startTime":1811.75,"endTime":1814.96,"body":"The fundamental reason sort"},{"speaker":"Galen Low","startTime":1811.75,"endTime":1814.96,"body":"of iron triangle exists is"},{"speaker":"Galen Low","startTime":1814.98,"endTime":1819.5,"body":"because you might run out of"},{"speaker":"Galen Low","startTime":1814.98,"endTime":1819.5,"body":"time, people or money, and"},{"speaker":"Galen Low","startTime":1819.5,"endTime":1822.18,"body":"then it's no good and you can,"},{"speaker":"Galen Low","startTime":1819.5,"endTime":1822.18,"body":"if you spent all your time"},{"speaker":"Galen Low","startTime":1822.45,"endTime":1825.97,"body":"on the one goal of a project"},{"speaker":"Galen Low","startTime":1822.45,"endTime":1825.97,"body":"and only got to step one of"},{"speaker":"Galen Low","startTime":1825.98,"endTime":1829.19,"body":"19 and then ran out of money,"},{"speaker":"Galen Low","startTime":1825.98,"endTime":1829.19,"body":"that's still not good either."},{"speaker":"Stephanie Best","startTime":1829.5149999999999,"endTime":1830.815,"body":"Yeah, that's"},{"speaker":"Stephanie Best","startTime":1829.5149999999999,"endTime":1830.815,"body":"where you have to be very"},{"speaker":"Stephanie Best","startTime":1830.825,"endTime":1832.665,"body":"careful with your sprint"},{"speaker":"Stephanie Best","startTime":1830.825,"endTime":1832.665,"body":"planning if you're doing an"},{"speaker":"Stephanie Best","startTime":1832.675,"endTime":1834.845,"body":"agile project and that's where"},{"speaker":"Stephanie Best","startTime":1832.675,"endTime":1834.845,"body":"you get the biggest risk."},{"speaker":"Stephanie Best","startTime":1834.915,"endTime":1836.185,"body":"I'm just going to go"},{"speaker":"Stephanie Best","startTime":1834.915,"endTime":1836.185,"body":"off on a tangent with"},{"speaker":"Stephanie Best","startTime":1836.2649999999999,"endTime":1837.345,"body":"just pure waterfall."},{"speaker":"Stephanie Best","startTime":1837.395,"endTime":1839.375,"body":"I think any industry could"},{"speaker":"Stephanie Best","startTime":1837.395,"endTime":1839.375,"body":"benefit from at least"},{"speaker":"Stephanie Best","startTime":1839.375,"endTime":1842.825,"body":"hybrid project management,"},{"speaker":"Stephanie Best","startTime":1839.375,"endTime":1842.825,"body":"because if you just do a"},{"speaker":"Stephanie Best","startTime":1842.855,"endTime":1845.405,"body":"pure waterfall project,"},{"speaker":"Stephanie Best","startTime":1842.855,"endTime":1845.405,"body":"it is a year long project."},{"speaker":"Stephanie Best","startTime":1845.5149999999999,"endTime":1846.5249999999999,"body":"That's the target in a year."},{"speaker":"Stephanie Best","startTime":1846.5249999999999,"endTime":1849.2,"body":"And we're going to work in"},{"speaker":"Stephanie Best","startTime":1846.5249999999999,"endTime":1849.2,"body":"silos and deliver each of our"},{"speaker":"Stephanie Best","startTime":1849.21,"endTime":1851.07,"body":"proponents to the next team."},{"speaker":"Stephanie Best","startTime":1851.28,"endTime":1854.6,"body":"You will probably, 70% of"},{"speaker":"Stephanie Best","startTime":1851.28,"endTime":1854.6,"body":"the time, miss your mark."},{"speaker":"Pam Butkowski","startTime":1854.79,"endTime":1856.12,"body":"You"},{"speaker":"Pam Butkowski","startTime":1854.79,"endTime":1856.12,"body":"will never deliver it."},{"speaker":"Stephanie Best","startTime":1856.67,"endTime":1856.87,"body":"Yeah."},{"speaker":"Stephanie Best","startTime":1856.87,"endTime":1857.109,"body":"Yeah."},{"speaker":"Stephanie Best","startTime":1857.11,"endTime":1857.18,"body":"Yeah."},{"speaker":"Stephanie Best","startTime":1857.18,"endTime":1858.06,"body":"You'll never deliver it."},{"speaker":"Stephanie Best","startTime":1858.06,"endTime":1860.1019999999999,"body":"It just comes, it's"},{"speaker":"Stephanie Best","startTime":1858.06,"endTime":1860.1019999999999,"body":"going to be forthright."},{"speaker":"Stephanie Best","startTime":1860.1019999999999,"endTime":1861.634,"body":"It's just it's going to fail."},{"speaker":"Stephanie Best","startTime":1861.724,"endTime":1864.442,"body":"An experienced person will know"},{"speaker":"Stephanie Best","startTime":1861.724,"endTime":1864.442,"body":"that you just, you don't want"},{"speaker":"Stephanie Best","startTime":1864.442,"endTime":1865.974,"body":"to manage a project that way."},{"speaker":"Stephanie Best","startTime":1865.974,"endTime":1868.782,"body":"And you don't want to just"},{"speaker":"Stephanie Best","startTime":1865.974,"endTime":1868.782,"body":"feel like you can create"},{"speaker":"Stephanie Best","startTime":1868.782,"endTime":1871.828,"body":"this imaginary predictive"},{"speaker":"Stephanie Best","startTime":1868.782,"endTime":1871.828,"body":"glass wall full of beautiful"},{"speaker":"Stephanie Best","startTime":1871.848,"endTime":1873.798,"body":"iron triangles, right?"},{"speaker":"Stephanie Best","startTime":1873.808,"endTime":1874.4479999999999,"body":"It doesn't exist."},{"speaker":"Galen Low","startTime":1875.738,"endTime":1877.308,"body":"That's the"},{"speaker":"Galen Low","startTime":1875.738,"endTime":1877.308,"body":"Christmas ornament right there."},{"speaker":"Galen Low","startTime":1877.638,"endTime":1879.758,"body":"On the agency side, it's"},{"speaker":"Galen Low","startTime":1877.638,"endTime":1879.758,"body":"it's very real, right?"},{"speaker":"Galen Low","startTime":1879.758,"endTime":1881.568,"body":"Because you have a contract"},{"speaker":"Galen Low","startTime":1879.758,"endTime":1881.568,"body":"that says you have this"},{"speaker":"Galen Low","startTime":1881.568,"endTime":1882.908,"body":"much resource to do a thing."},{"speaker":"Galen Low","startTime":1883.108,"endTime":1885.508,"body":"If you want more, then"},{"speaker":"Galen Low","startTime":1883.108,"endTime":1885.508,"body":"you have to ask for more."},{"speaker":"Galen Low","startTime":1885.508,"endTime":1887.788,"body":"It's not just, we can't"},{"speaker":"Galen Low","startTime":1885.508,"endTime":1887.788,"body":"just slide it under the"},{"speaker":"Galen Low","startTime":1887.788,"endTime":1890.498,"body":"rug in terms of Yes,"},{"speaker":"Galen Low","startTime":1887.788,"endTime":1890.498,"body":"executive team, we delivered"},{"speaker":"Galen Low","startTime":1890.498,"endTime":1891.548,"body":"that project very well."},{"speaker":"Galen Low","startTime":1891.788,"endTime":1895.058,"body":"You really do need to like,"},{"speaker":"Galen Low","startTime":1891.788,"endTime":1895.058,"body":"report on the resources etc."},{"speaker":"Galen Low","startTime":1895.388,"endTime":1898.008,"body":"You and the team you manage,"},{"speaker":"Galen Low","startTime":1895.388,"endTime":1898.008,"body":"how important is it still"},{"speaker":"Galen Low","startTime":1898.278,"endTime":1899.6779999999999,"body":"to hit the Iron Triangle?"},{"speaker":"Galen Low","startTime":1899.918,"endTime":1903.038,"body":"Is there a world where you"},{"speaker":"Galen Low","startTime":1899.918,"endTime":1903.038,"body":"can not hit the Iron Triangle,"},{"speaker":"Galen Low","startTime":1903.518,"endTime":1905.838,"body":"somehow hit the success,"},{"speaker":"Galen Low","startTime":1903.518,"endTime":1905.838,"body":"and that would be okay?"},{"speaker":"Pam Butkowski","startTime":1906.1879999999999,"endTime":1907.668,"body":"There's"},{"speaker":"Pam Butkowski","startTime":1906.1879999999999,"endTime":1907.668,"body":"definitely that world."},{"speaker":"Pam Butkowski","startTime":1908.018,"endTime":1911.4379999999999,"body":"So, the Iron Triangle is very"},{"speaker":"Pam Butkowski","startTime":1908.018,"endTime":1911.4379999999999,"body":"real, especially in agency land."},{"speaker":"Pam Butkowski","startTime":1911.708,"endTime":1916.368,"body":"That said, nobody says that"},{"speaker":"Pam Butkowski","startTime":1911.708,"endTime":1916.368,"body":"the sides of the triangle all"},{"speaker":"Pam Butkowski","startTime":1916.378,"endTime":1917.248,"body":"have to be the same length."},{"speaker":"Pam Butkowski","startTime":1917.638,"endTime":1920.978,"body":"And nobody said that the sides"},{"speaker":"Pam Butkowski","startTime":1917.638,"endTime":1920.978,"body":"of the triangle can't change"},{"speaker":"Pam Butkowski","startTime":1921.048,"endTime":1923.288,"body":"length while you are delivering."},{"speaker":"Pam Butkowski","startTime":1923.668,"endTime":1925.988,"body":"The timeline can change"},{"speaker":"Pam Butkowski","startTime":1923.668,"endTime":1925.988,"body":"and the budget can change"},{"speaker":"Pam Butkowski","startTime":1925.988,"endTime":1927.918,"body":"so that everything can"},{"speaker":"Pam Butkowski","startTime":1925.988,"endTime":1927.918,"body":"expand a little bit."},{"speaker":"Pam Butkowski","startTime":1927.9279999999999,"endTime":1929.208,"body":"Everything can"},{"speaker":"Pam Butkowski","startTime":1927.9279999999999,"endTime":1929.208,"body":"contract a little bit."},{"speaker":"Pam Butkowski","startTime":1929.218,"endTime":1931.618,"body":"One side can contract a"},{"speaker":"Pam Butkowski","startTime":1929.218,"endTime":1931.618,"body":"little bit it can change."},{"speaker":"Pam Butkowski","startTime":1931.618,"endTime":1935.498,"body":"I think evolving your management"},{"speaker":"Pam Butkowski","startTime":1931.618,"endTime":1935.498,"body":"of the triangle while your"},{"speaker":"Pam Butkowski","startTime":1935.498,"endTime":1938.658,"body":"goals and while the project"},{"speaker":"Pam Butkowski","startTime":1935.498,"endTime":1938.658,"body":"is evolving is important."},{"speaker":"Pam Butkowski","startTime":1939.028,"endTime":1943.008,"body":"I do think that there is a"},{"speaker":"Pam Butkowski","startTime":1939.028,"endTime":1943.008,"body":"world, however, where you can"},{"speaker":"Pam Butkowski","startTime":1943.018,"endTime":1946.258,"body":"break the triangle and still"},{"speaker":"Pam Butkowski","startTime":1943.018,"endTime":1946.258,"body":"call the project successful"},{"speaker":"Pam Butkowski","startTime":1946.638,"endTime":1948.838,"body":"as long as, so Stephanie, I"},{"speaker":"Pam Butkowski","startTime":1946.638,"endTime":1948.838,"body":"agree with everything that"},{"speaker":"Pam Butkowski","startTime":1948.838,"endTime":1952.268,"body":"you said, and as long as"},{"speaker":"Pam Butkowski","startTime":1948.838,"endTime":1952.268,"body":"people know you're doing it."},{"speaker":"Pam Butkowski","startTime":1952.588,"endTime":1955.308,"body":"If you're blowing your budget"},{"speaker":"Pam Butkowski","startTime":1952.588,"endTime":1955.308,"body":"out of the water, if you're"},{"speaker":"Pam Butkowski","startTime":1955.318,"endTime":1957.988,"body":"trending over your timeline,"},{"speaker":"Pam Butkowski","startTime":1955.318,"endTime":1957.988,"body":"if you are needing to cut"},{"speaker":"Pam Butkowski","startTime":1958.008,"endTime":1961.368,"body":"scope in order to hit the other"},{"speaker":"Pam Butkowski","startTime":1958.008,"endTime":1961.368,"body":"two sides of the triangle,"},{"speaker":"Pam Butkowski","startTime":1961.398,"endTime":1962.9479999999999,"body":"you got to talk about it."},{"speaker":"Pam Butkowski","startTime":1963.1779999999999,"endTime":1964.708,"body":"You have to make sure"},{"speaker":"Pam Butkowski","startTime":1963.1779999999999,"endTime":1964.708,"body":"leadership knows."},{"speaker":"Pam Butkowski","startTime":1964.708,"endTime":1967.238,"body":"You have to make sure that"},{"speaker":"Pam Butkowski","startTime":1964.708,"endTime":1967.238,"body":"you're calling it out before you"},{"speaker":"Pam Butkowski","startTime":1967.378,"endTime":1968.808,"body":"break that side of the triangle."},{"speaker":"Pam Butkowski","startTime":1968.808,"endTime":1970.568,"body":"You have to make sure that"},{"speaker":"Pam Butkowski","startTime":1968.808,"endTime":1970.568,"body":"people are informed and that"},{"speaker":"Pam Butkowski","startTime":1970.568,"endTime":1973.078,"body":"you have a plan for what"},{"speaker":"Pam Butkowski","startTime":1970.568,"endTime":1973.078,"body":"happens after you decide"},{"speaker":"Pam Butkowski","startTime":1973.078,"endTime":1974.128,"body":"to break the triangle."},{"speaker":"Pam Butkowski","startTime":1974.513,"endTime":1978.283,"body":"Making those decisions in a silo"},{"speaker":"Pam Butkowski","startTime":1974.513,"endTime":1978.283,"body":"or even worse, not knowing that"},{"speaker":"Pam Butkowski","startTime":1978.283,"endTime":1980.923,"body":"you're about to break a side"},{"speaker":"Pam Butkowski","startTime":1978.283,"endTime":1980.923,"body":"of the triangle, that is bad."},{"speaker":"Pam Butkowski","startTime":1980.923,"endTime":1981.883,"body":"That is not success."},{"speaker":"Pam Butkowski","startTime":1982.253,"endTime":1984.533,"body":"Intentionally deciding that"},{"speaker":"Pam Butkowski","startTime":1982.253,"endTime":1984.533,"body":"you need to break your iron"},{"speaker":"Pam Butkowski","startTime":1984.533,"endTime":1988.093,"body":"triangle in order to provide"},{"speaker":"Pam Butkowski","startTime":1984.533,"endTime":1988.093,"body":"more value, in order to sell"},{"speaker":"Pam Butkowski","startTime":1988.093,"endTime":1991.633,"body":"in more work, in order to build"},{"speaker":"Pam Butkowski","startTime":1988.093,"endTime":1991.633,"body":"a longer lasting relationship"},{"speaker":"Pam Butkowski","startTime":1991.633,"endTime":1994.643,"body":"with your client, in order"},{"speaker":"Pam Butkowski","startTime":1991.633,"endTime":1994.643,"body":"to create a case study that's"},{"speaker":"Pam Butkowski","startTime":1994.643,"endTime":1997.143,"body":"going to win us more work in"},{"speaker":"Pam Butkowski","startTime":1994.643,"endTime":1997.143,"body":"that industry in the future."},{"speaker":"Pam Butkowski","startTime":1997.143,"endTime":2000.383,"body":"Like the reasoning behind"},{"speaker":"Pam Butkowski","startTime":1997.143,"endTime":2000.383,"body":"why you are breaking the"},{"speaker":"Pam Butkowski","startTime":2000.383,"endTime":2002.183,"body":"triangle is more important"},{"speaker":"Pam Butkowski","startTime":2000.383,"endTime":2002.183,"body":"than the fact that you're"},{"speaker":"Pam Butkowski","startTime":2002.183,"endTime":2003.643,"body":"breaking it in the first place."},{"speaker":"Stephanie Best","startTime":2004.393,"endTime":2005.613,"body":"What"},{"speaker":"Stephanie Best","startTime":2004.393,"endTime":2005.613,"body":"a fabulous answer."},{"speaker":"Stephanie Best","startTime":2005.663,"endTime":2008.473,"body":"Galen, I'm just curious because"},{"speaker":"Stephanie Best","startTime":2005.663,"endTime":2008.473,"body":"I love the way that you describe"},{"speaker":"Stephanie Best","startTime":2008.773,"endTime":2011.193,"body":"this really creative and visual"},{"speaker":"Stephanie Best","startTime":2008.773,"endTime":2011.193,"body":"way of just having this very"},{"speaker":"Stephanie Best","startTime":2011.193,"endTime":2012.843,"body":"flexible, agile triangle."},{"speaker":"Stephanie Best","startTime":2012.973,"endTime":2015.703,"body":"It's still a triangle, but"},{"speaker":"Stephanie Best","startTime":2012.973,"endTime":2015.703,"body":"it could be a dolly triangle."},{"speaker":"Stephanie Best","startTime":2015.833,"endTime":2016.5629999999999,"body":"It could be anything."},{"speaker":"Stephanie Best","startTime":2016.8129999999999,"endTime":2019.673,"body":"And so important because you're"},{"speaker":"Stephanie Best","startTime":2016.8129999999999,"endTime":2019.673,"body":"considering the triangle and the"},{"speaker":"Stephanie Best","startTime":2019.703,"endTime":2021.293,"body":"ecosystem that it exists within."},{"speaker":"Stephanie Best","startTime":2021.618,"endTime":2023.9379999999999,"body":"Trying to mitigate risk,"},{"speaker":"Stephanie Best","startTime":2021.618,"endTime":2023.9379999999999,"body":"trying to communicate the"},{"speaker":"Stephanie Best","startTime":2023.9479999999999,"endTime":2027.738,"body":"status of the triangle within"},{"speaker":"Stephanie Best","startTime":2023.9479999999999,"endTime":2027.738,"body":"that ecosystem to ensure the"},{"speaker":"Stephanie Best","startTime":2027.738,"endTime":2031.228,"body":"health and satisfaction of"},{"speaker":"Stephanie Best","startTime":2027.738,"endTime":2031.228,"body":"the company and the client."},{"speaker":"Pam Butkowski","startTime":2031.528,"endTime":2034.318,"body":"I've done enough"},{"speaker":"Pam Butkowski","startTime":2031.528,"endTime":2034.318,"body":"of these with you guys, and I"},{"speaker":"Pam Butkowski","startTime":2034.318,"endTime":2037.848,"body":"think I do this every time I"},{"speaker":"Pam Butkowski","startTime":2034.318,"endTime":2037.848,"body":"give my iron triangle spiel."},{"speaker":"Pam Butkowski","startTime":2038.1979999999999,"endTime":2040.418,"body":"I don't know how I keep"},{"speaker":"Pam Butkowski","startTime":2038.1979999999999,"endTime":2040.418,"body":"ending up in this place where"},{"speaker":"Pam Butkowski","startTime":2040.418,"endTime":2042.858,"body":"I run through my own script"},{"speaker":"Pam Butkowski","startTime":2040.418,"endTime":2042.858,"body":"every time, but here I am."},{"speaker":"Pam Butkowski","startTime":2043.1879999999999,"endTime":2045.844,"body":"Here's my spiel on"},{"speaker":"Pam Butkowski","startTime":2043.1879999999999,"endTime":2045.844,"body":"the iron triangle."},{"speaker":"Pam Butkowski","startTime":2045.844,"endTime":2048.2780000000002,"body":"Whenever we, and this is part"},{"speaker":"Pam Butkowski","startTime":2045.844,"endTime":2048.2780000000002,"body":"of I've told my team about this"},{"speaker":"Pam Butkowski","startTime":2048.288,"endTime":2049.628,"body":"is just a part of our process."},{"speaker":"Pam Butkowski","startTime":2050.0280000000002,"endTime":2053.0280000000002,"body":"When we kick off a project,"},{"speaker":"Pam Butkowski","startTime":2050.0280000000002,"endTime":2053.0280000000002,"body":"whether it's with a new client,"},{"speaker":"Pam Butkowski","startTime":2053.248,"endTime":2055.368,"body":"with a client we've been working"},{"speaker":"Pam Butkowski","startTime":2053.248,"endTime":2055.368,"body":"with for years, doesn't matter."},{"speaker":"Pam Butkowski","startTime":2055.438,"endTime":2057.678,"body":"Every time we kick off a"},{"speaker":"Pam Butkowski","startTime":2055.438,"endTime":2057.678,"body":"project, we sit down in"},{"speaker":"Pam Butkowski","startTime":2057.678,"endTime":2060.438,"body":"the kickoff meeting and I"},{"speaker":"Pam Butkowski","startTime":2057.678,"endTime":2060.438,"body":"make the client prioritize"},{"speaker":"Pam Butkowski","startTime":2060.438,"endTime":2061.2380000000003,"body":"the iron triangle."},{"speaker":"Pam Butkowski","startTime":2061.538,"endTime":2063.9680000000003,"body":"I make them say, this is the"},{"speaker":"Pam Butkowski","startTime":2061.538,"endTime":2063.9680000000003,"body":"most important side to me."},{"speaker":"Pam Butkowski","startTime":2064.0080000000003,"endTime":2065.568,"body":"This is the second most"},{"speaker":"Pam Butkowski","startTime":2064.0080000000003,"endTime":2065.568,"body":"important, and this is"},{"speaker":"Pam Butkowski","startTime":2065.568,"endTime":2066.568,"body":"the least important."},{"speaker":"Pam Butkowski","startTime":2066.878,"endTime":2068.2980000000002,"body":"And then I tell them,"},{"speaker":"Pam Butkowski","startTime":2066.878,"endTime":2068.2980000000002,"body":"thank you for doing that."},{"speaker":"Pam Butkowski","startTime":2068.338,"endTime":2069.418,"body":"I own number three."},{"speaker":"Pam Butkowski","startTime":2069.728,"endTime":2071.248,"body":"You don't have control"},{"speaker":"Pam Butkowski","startTime":2069.728,"endTime":2071.248,"body":"over number three."},{"speaker":"Pam Butkowski","startTime":2071.248,"endTime":2071.788,"body":"I do."},{"speaker":"Pam Butkowski","startTime":2071.878,"endTime":2073.668,"body":"I'll tell you what I'm doing"},{"speaker":"Pam Butkowski","startTime":2071.878,"endTime":2073.668,"body":"with it, but in order to"},{"speaker":"Pam Butkowski","startTime":2073.668,"endTime":2076.378,"body":"deliver one and two for you,"},{"speaker":"Pam Butkowski","startTime":2073.668,"endTime":2076.378,"body":"I have to own the third side"},{"speaker":"Pam Butkowski","startTime":2076.628,"endTime":2078.538,"body":"so that I can flex like this."},{"speaker":"Pam Butkowski","startTime":2078.978,"endTime":2081.8680000000004,"body":"And it sets expectations"},{"speaker":"Pam Butkowski","startTime":2078.978,"endTime":2081.8680000000004,"body":"right up front that I"},{"speaker":"Pam Butkowski","startTime":2081.8680000000004,"endTime":2083.148,"body":"can't give you all three."},{"speaker":"Pam Butkowski","startTime":2083.498,"endTime":2085.2780000000002,"body":"I can give you two, I promise."},{"speaker":"Galen Low","startTime":2085.538,"endTime":2087.7180000000003,"body":"All of this is just"},{"speaker":"Galen Low","startTime":2085.538,"endTime":2087.7180000000003,"body":"the reality and Pam your friend"},{"speaker":"Galen Low","startTime":2087.7180000000003,"endTime":2090.078,"body":"and me from the agency side,"},{"speaker":"Galen Low","startTime":2087.7180000000003,"endTime":2090.078,"body":"and just because you're Pam this"},{"speaker":"Galen Low","startTime":2090.078,"endTime":2091.478,"body":"whole notion it is about money."},{"speaker":"Galen Low","startTime":2091.5280000000002,"endTime":2092.608,"body":"It is about resources."},{"speaker":"Galen Low","startTime":2092.608,"endTime":2094.838,"body":"It's, there's a transactional"},{"speaker":"Galen Low","startTime":2092.608,"endTime":2094.838,"body":"thing, like, why are we"},{"speaker":"Galen Low","startTime":2094.838,"endTime":2096.1380000000004,"body":"spending money on this thing?"},{"speaker":"Galen Low","startTime":2096.1380000000004,"endTime":2096.9080000000004,"body":"It's not finite."},{"speaker":"Galen Low","startTime":2096.9280000000003,"endTime":2097.958,"body":"Time is not finite."},{"speaker":"Galen Low","startTime":2098.128,"endTime":2100.8480000000004,"body":"But we can use this triangle as"},{"speaker":"Galen Low","startTime":2098.128,"endTime":2100.8480000000004,"body":"a way to have a conversation,"},{"speaker":"Galen Low","startTime":2100.998,"endTime":2103.2380000000003,"body":"as a way to educate and"},{"speaker":"Galen Low","startTime":2100.998,"endTime":2103.2380000000003,"body":"manage expectations."},{"speaker":"Galen Low","startTime":2103.483,"endTime":2105.933,"body":"Not because it's fixed,"},{"speaker":"Galen Low","startTime":2103.483,"endTime":2105.933,"body":"but because it's not fixed."},{"speaker":"Galen Low","startTime":2106.003,"endTime":2108.353,"body":"So that we can have the"},{"speaker":"Galen Low","startTime":2106.003,"endTime":2108.353,"body":"conversation to be like, to"},{"speaker":"Galen Low","startTime":2108.353,"endTime":2111.1130000000003,"body":"hit your goal, we need to play"},{"speaker":"Galen Low","startTime":2108.353,"endTime":2111.1130000000003,"body":"with the triangle a little bit."},{"speaker":"Galen Low","startTime":2111.143,"endTime":2111.793,"body":"What do you want to do?"},{"speaker":"Pam Butkowski","startTime":2112.043,"endTime":2113.943,"body":"Yeah, Stephanie"},{"speaker":"Pam Butkowski","startTime":2112.043,"endTime":2113.943,"body":"hit the nail on the head earlier"},{"speaker":"Pam Butkowski","startTime":2113.943,"endTime":2116.003,"body":"when she said that the sides"},{"speaker":"Pam Butkowski","startTime":2113.943,"endTime":2116.003,"body":"of the triangle are finite."},{"speaker":"Pam Butkowski","startTime":2116.203,"endTime":2117.523,"body":"They can't go on forever."},{"speaker":"Pam Butkowski","startTime":2117.523,"endTime":2120.1130000000003,"body":"And so you have to have a"},{"speaker":"Pam Butkowski","startTime":2117.523,"endTime":2120.1130000000003,"body":"mechanism or a lever to pull to"},{"speaker":"Pam Butkowski","startTime":2120.1130000000003,"endTime":2122.2430000000004,"body":"make sure that you're managing"},{"speaker":"Pam Butkowski","startTime":2120.1130000000003,"endTime":2122.2430000000004,"body":"two of the finite sides."},{"speaker":"Pam Butkowski","startTime":2122.453,"endTime":2123.893,"body":"One of them has to flex."},{"speaker":"Galen Low","startTime":2124.1530000000002,"endTime":2127.3030000000003,"body":"I'm going to go"},{"speaker":"Galen Low","startTime":2124.1530000000002,"endTime":2127.3030000000003,"body":"into Q\u0026A time and I've got"},{"speaker":"Galen Low","startTime":2127.3230000000003,"endTime":2129.123,"body":"a couple questions here."},{"speaker":"Galen Low","startTime":2129.313,"endTime":2130.9930000000004,"body":"I've got a question"},{"speaker":"Galen Low","startTime":2129.313,"endTime":2130.9930000000004,"body":"from one of our members."},{"speaker":"Galen Low","startTime":2131.358,"endTime":2133.148,"body":"And, ooh, it's a juicy one."},{"speaker":"Galen Low","startTime":2133.478,"endTime":2134.0980000000004,"body":"Here's the question."},{"speaker":"Galen Low","startTime":2134.1180000000004,"endTime":2138.328,"body":"The question is, if our team"},{"speaker":"Galen Low","startTime":2134.1180000000004,"endTime":2138.328,"body":"isn't KPI-driven, how can we"},{"speaker":"Galen Low","startTime":2138.328,"endTime":2141.7980000000002,"body":"get the right people in the"},{"speaker":"Galen Low","startTime":2138.328,"endTime":2141.7980000000002,"body":"room to determine the KPIs?"},{"speaker":"Stephanie Best","startTime":2142.068,"endTime":2144.228,"body":"Well, why"},{"speaker":"Stephanie Best","startTime":2142.068,"endTime":2144.228,"body":"isn't the team KPI-driven"},{"speaker":"Stephanie Best","startTime":2144.248,"endTime":2145.378,"body":"in the first place?"},{"speaker":"Stephanie Best","startTime":2145.398,"endTime":2148.288,"body":"And what do they value"},{"speaker":"Stephanie Best","startTime":2145.398,"endTime":2148.288,"body":"in terms of KPIs?"},{"speaker":"Stephanie Best","startTime":2148.628,"endTime":2150.818,"body":"I think my first question"},{"speaker":"Stephanie Best","startTime":2148.628,"endTime":2150.818,"body":"is understanding that, what"},{"speaker":"Stephanie Best","startTime":2150.818,"endTime":2152.058,"body":"is the root cause of that?"},{"speaker":"Stephanie Best","startTime":2152.498,"endTime":2154.768,"body":"And then if you're looking"},{"speaker":"Stephanie Best","startTime":2152.498,"endTime":2154.768,"body":"for the right people, I think"},{"speaker":"Stephanie Best","startTime":2154.768,"endTime":2157.5480000000002,"body":"determining what is valuable"},{"speaker":"Stephanie Best","startTime":2154.768,"endTime":2157.5480000000002,"body":"and important to you and what"},{"speaker":"Stephanie Best","startTime":2157.5480000000002,"endTime":2159.608,"body":"problems you're trying to solve"},{"speaker":"Stephanie Best","startTime":2157.5480000000002,"endTime":2159.608,"body":"and what value you're trying"},{"speaker":"Stephanie Best","startTime":2159.608,"endTime":2162.938,"body":"to drive will inform the type"},{"speaker":"Stephanie Best","startTime":2159.608,"endTime":2162.938,"body":"of KPIs, which is a Google away"},{"speaker":"Stephanie Best","startTime":2162.938,"endTime":2164.1980000000003,"body":"once you have the first answer."},{"speaker":"Galen Low","startTime":2164.558,"endTime":2165.058,"body":"No, I like that."},{"speaker":"Galen Low","startTime":2165.058,"endTime":2166.7980000000002,"body":"It's like the importance"},{"speaker":"Galen Low","startTime":2165.058,"endTime":2166.7980000000002,"body":"of measurability, right?"},{"speaker":"Galen Low","startTime":2167.1580000000004,"endTime":2168.898,"body":"That's what I'm garnering"},{"speaker":"Galen Low","startTime":2167.1580000000004,"endTime":2168.898,"body":"from the question is"},{"speaker":"Galen Low","startTime":2168.898,"endTime":2171.7580000000003,"body":"that it's we don't set"},{"speaker":"Galen Low","startTime":2168.898,"endTime":2171.7580000000003,"body":"goals or measure things."},{"speaker":"Galen Low","startTime":2172.058,"endTime":2174.728,"body":"And I'm like, it's probably"},{"speaker":"Galen Low","startTime":2172.058,"endTime":2174.728,"body":"going to be a problem for"},{"speaker":"Galen Low","startTime":2174.728,"endTime":2175.838,"body":"me to measure success."},{"speaker":"Galen Low","startTime":2176.208,"endTime":2176.808,"body":"So yeah, I agree."},{"speaker":"Galen Low","startTime":2176.808,"endTime":2180.0980000000004,"body":"It needs to start with a"},{"speaker":"Galen Low","startTime":2176.808,"endTime":2180.0980000000004,"body":"bit of an education piece."},{"speaker":"Pam Butkowski","startTime":2180.1780000000003,"endTime":2181.078,"body":"Yeah,"},{"speaker":"Pam Butkowski","startTime":2180.1780000000003,"endTime":2181.078,"body":"I agree with that."},{"speaker":"Galen Low","startTime":2181.3880000000004,"endTime":2183.0980000000004,"body":"I'm going to"},{"speaker":"Galen Low","startTime":2181.3880000000004,"endTime":2183.0980000000004,"body":"move to the next question,"},{"speaker":"Galen Low","startTime":2183.4680000000003,"endTime":2185.358,"body":"which is as follows."},{"speaker":"Galen Low","startTime":2185.398,"endTime":2187.9280000000003,"body":"Next question is, in"},{"speaker":"Galen Low","startTime":2185.398,"endTime":2187.9280000000003,"body":"organizations that have"},{"speaker":"Galen Low","startTime":2187.938,"endTime":2191.5480000000002,"body":"both team leads and project"},{"speaker":"Galen Low","startTime":2187.938,"endTime":2191.5480000000002,"body":"managers, is it still the"},{"speaker":"Galen Low","startTime":2191.5480000000002,"endTime":2194.788,"body":"project manager's responsibility"},{"speaker":"Galen Low","startTime":2191.5480000000002,"endTime":2194.788,"body":"to create opportunities"},{"speaker":"Galen Low","startTime":2194.7980000000002,"endTime":2196.168,"body":"for team members to grow?"},{"speaker":"Galen Low","startTime":2196.5980000000004,"endTime":2197.9280000000003,"body":"Pam, I think you have thoughts."},{"speaker":"Pam Butkowski","startTime":2198.088,"endTime":2198.478,"body":"Yes."},{"speaker":"Pam Butkowski","startTime":2198.518,"endTime":2199.288,"body":"No, you know what?"},{"speaker":"Pam Butkowski","startTime":2199.378,"endTime":2201.998,"body":"We have the word manager"},{"speaker":"Pam Butkowski","startTime":2199.378,"endTime":2201.998,"body":"in our title for a reason."},{"speaker":"Pam Butkowski","startTime":2202.248,"endTime":2203.5080000000003,"body":"You are leaders by nature."},{"speaker":"Pam Butkowski","startTime":2203.7780000000002,"endTime":2206.358,"body":"It doesn't need to be"},{"speaker":"Pam Butkowski","startTime":2203.7780000000002,"endTime":2206.358,"body":"in HR management for you"},{"speaker":"Pam Butkowski","startTime":2206.358,"endTime":2209.418,"body":"to give a shit about the"},{"speaker":"Pam Butkowski","startTime":2206.358,"endTime":2209.418,"body":"people you're working with."},{"speaker":"Pam Butkowski","startTime":2209.538,"endTime":2210.998,"body":"That's just being"},{"speaker":"Pam Butkowski","startTime":2209.538,"endTime":2210.998,"body":"a part of a team."},{"speaker":"Pam Butkowski","startTime":2210.998,"endTime":2212.898,"body":"I don't think that it's"},{"speaker":"Pam Butkowski","startTime":2210.998,"endTime":2212.898,"body":"even just solely falling"},{"speaker":"Pam Butkowski","startTime":2212.898,"endTime":2213.818,"body":"on the project manager."},{"speaker":"Pam Butkowski","startTime":2214.068,"endTime":2215.568,"body":"We should all just be"},{"speaker":"Pam Butkowski","startTime":2214.068,"endTime":2215.568,"body":"looking out for each other."},{"speaker":"Pam Butkowski","startTime":2215.9480000000003,"endTime":2218.7180000000003,"body":"And again, let's just plug the"},{"speaker":"Pam Butkowski","startTime":2215.9480000000003,"endTime":2218.7180000000003,"body":"charter one more time, shall we?"},{"speaker":"Pam Butkowski","startTime":2218.998,"endTime":2222.1980000000003,"body":"Doing the team charter upfront"},{"speaker":"Pam Butkowski","startTime":2218.998,"endTime":2222.1980000000003,"body":"and understanding what people"},{"speaker":"Pam Butkowski","startTime":2222.1980000000003,"endTime":2223.978,"body":"want to do, what they want"},{"speaker":"Pam Butkowski","startTime":2222.1980000000003,"endTime":2223.978,"body":"to take on, what they're"},{"speaker":"Pam Butkowski","startTime":2223.978,"endTime":2226.0980000000004,"body":"excited about, like what"},{"speaker":"Pam Butkowski","startTime":2223.978,"endTime":2226.0980000000004,"body":"they're hoping that project"},{"speaker":"Pam Butkowski","startTime":2226.1380000000004,"endTime":2227.208,"body":"does for their careers."},{"speaker":"Pam Butkowski","startTime":2227.2180000000003,"endTime":2230.3680000000004,"body":"Like you are in a seat as the"},{"speaker":"Pam Butkowski","startTime":2227.2180000000003,"endTime":2230.3680000000004,"body":"project managers calling the"},{"speaker":"Pam Butkowski","startTime":2230.3680000000004,"endTime":2232.078,"body":"shots and building the plan."},{"speaker":"Pam Butkowski","startTime":2232.2980000000002,"endTime":2234.328,"body":"You're in a place and in"},{"speaker":"Pam Butkowski","startTime":2232.2980000000002,"endTime":2234.328,"body":"a seat where you can give"},{"speaker":"Pam Butkowski","startTime":2234.328,"endTime":2235.418,"body":"them those opportunities."},{"speaker":"Pam Butkowski","startTime":2235.9930000000004,"endTime":2239.433,"body":"If you've got a content author"},{"speaker":"Pam Butkowski","startTime":2235.9930000000004,"endTime":2239.433,"body":"who's really passionate about"},{"speaker":"Pam Butkowski","startTime":2239.433,"endTime":2241.623,"body":"getting into QA, let them."},{"speaker":"Pam Butkowski","startTime":2242.2430000000004,"endTime":2243.2630000000004,"body":"Build them in the plan."},{"speaker":"Pam Butkowski","startTime":2243.6530000000002,"endTime":2245.3230000000003,"body":"Have them shadow your QA team."},{"speaker":"Pam Butkowski","startTime":2245.523,"endTime":2247.023,"body":"Of course, again, communicate."},{"speaker":"Pam Butkowski","startTime":2247.0330000000004,"endTime":2249.0530000000003,"body":"Make sure that you're talking"},{"speaker":"Pam Butkowski","startTime":2247.0330000000004,"endTime":2249.0530000000003,"body":"to their manager and that the"},{"speaker":"Pam Butkowski","startTime":2249.0530000000003,"endTime":2251.733,"body":"things that you're doing on"},{"speaker":"Pam Butkowski","startTime":2249.0530000000003,"endTime":2251.733,"body":"the project fit into their"},{"speaker":"Pam Butkowski","startTime":2251.733,"endTime":2254.2830000000004,"body":"overall goals and where"},{"speaker":"Pam Butkowski","startTime":2251.733,"endTime":2254.2830000000004,"body":"they want to go in their"},{"speaker":"Pam Butkowski","startTime":2254.2830000000004,"endTime":2255.523,"body":"career at the organization."},{"speaker":"Pam Butkowski","startTime":2255.523,"endTime":2256.873,"body":"But yes, help them."},{"speaker":"Pam Butkowski","startTime":2257.2430000000004,"endTime":2258.1330000000003,"body":"They will do the same for you."},{"speaker":"Stephanie Best","startTime":2258.6780000000003,"endTime":2260.2180000000003,"body":"And if I could"},{"speaker":"Stephanie Best","startTime":2258.6780000000003,"endTime":2260.2180000000003,"body":"add a little bit more to it"},{"speaker":"Stephanie Best","startTime":2260.2180000000003,"endTime":2262.998,"body":"is even if you don't hold the"},{"speaker":"Stephanie Best","startTime":2260.2180000000003,"endTime":2262.998,"body":"carrots to promote them directly"},{"speaker":"Stephanie Best","startTime":2262.998,"endTime":2265.748,"body":"or change their function in"},{"speaker":"Stephanie Best","startTime":2262.998,"endTime":2265.748,"body":"the organization, you can still"},{"speaker":"Stephanie Best","startTime":2265.748,"endTime":2267.1980000000003,"body":"open up communication channels."},{"speaker":"Stephanie Best","startTime":2267.1980000000003,"endTime":2270.1180000000004,"body":"You can encourage them, you"},{"speaker":"Stephanie Best","startTime":2267.1980000000003,"endTime":2270.1180000000004,"body":"can let them shadow, trial"},{"speaker":"Stephanie Best","startTime":2270.1180000000004,"endTime":2272.6180000000004,"body":"and error and then give really"},{"speaker":"Stephanie Best","startTime":2270.1180000000004,"endTime":2272.6180000000004,"body":"good feedback about someone"},{"speaker":"Stephanie Best","startTime":2272.6180000000004,"endTime":2274.748,"body":"who's really curious and"},{"speaker":"Stephanie Best","startTime":2272.6180000000004,"endTime":2274.748,"body":"wants to try something new."},{"speaker":"Stephanie Best","startTime":2274.9880000000003,"endTime":2278.148,"body":"Because it helps them navigate"},{"speaker":"Stephanie Best","startTime":2274.9880000000003,"endTime":2278.148,"body":"those conversations and have a"},{"speaker":"Stephanie Best","startTime":2278.148,"endTime":2280.558,"body":"bit more of a light to stand on"},{"speaker":"Stephanie Best","startTime":2278.148,"endTime":2280.558,"body":"when they're talking to their"},{"speaker":"Stephanie Best","startTime":2280.558,"endTime":2283.7580000000003,"body":"manager saying, yes, I love"},{"speaker":"Stephanie Best","startTime":2280.558,"endTime":2283.7580000000003,"body":"coffee, but I really love to QA."},{"speaker":"Stephanie Best","startTime":2284.0480000000002,"endTime":2285.168,"body":"I want to try this for a bit."},{"speaker":"Galen Low","startTime":2285.5730000000003,"endTime":2288.1330000000003,"body":"I have this question"},{"speaker":"Galen Low","startTime":2285.5730000000003,"endTime":2288.1330000000003,"body":"that actually ties into another"},{"speaker":"Galen Low","startTime":2288.1330000000003,"endTime":2289.583,"body":"question that I see in the chat."},{"speaker":"Galen Low","startTime":2289.9030000000002,"endTime":2295.293,"body":"Pam, could you please restate"},{"speaker":"Galen Low","startTime":2289.9030000000002,"endTime":2295.293,"body":"and maybe elaborate a bit"},{"speaker":"Galen Low","startTime":2295.543,"endTime":2298.793,"body":"more on those five reasons"},{"speaker":"Galen Low","startTime":2295.543,"endTime":2298.793,"body":"why your PM team exists?"},{"speaker":"Pam Butkowski","startTime":2299.063,"endTime":2302.6330000000003,"body":"Okay, so the"},{"speaker":"Pam Butkowski","startTime":2299.063,"endTime":2302.6330000000003,"body":"five things were quarterback"},{"speaker":"Pam Butkowski","startTime":2302.7630000000004,"endTime":2305.853,"body":"and lead your team, provide"},{"speaker":"Pam Butkowski","startTime":2302.7630000000004,"endTime":2305.853,"body":"value to our clients, and"},{"speaker":"Pam Butkowski","startTime":2306.0330000000004,"endTime":2307.183,"body":"help them achieve their goals."},{"speaker":"Pam Butkowski","startTime":2307.5130000000004,"endTime":2309.443,"body":"Be the source of truth,"},{"speaker":"Pam Butkowski","startTime":2307.5130000000004,"endTime":2309.443,"body":"eliminate swirl, and"},{"speaker":"Pam Butkowski","startTime":2309.443,"endTime":2310.733,"body":"protect the agency."},{"speaker":"Pam Butkowski","startTime":2311.0130000000004,"endTime":2313.563,"body":"So we actually took those,"},{"speaker":"Pam Butkowski","startTime":2311.0130000000004,"endTime":2313.563,"body":"we're calling it our North Star."},{"speaker":"Pam Butkowski","startTime":2313.873,"endTime":2317.1530000000002,"body":"We took those five points of"},{"speaker":"Pam Butkowski","startTime":2313.873,"endTime":2317.1530000000002,"body":"the star and then took them"},{"speaker":"Pam Butkowski","startTime":2317.1730000000002,"endTime":2319.813,"body":"to tactics and then tools."},{"speaker":"Pam Butkowski","startTime":2320.183,"endTime":2325.933,"body":"So, under leading the team, one"},{"speaker":"Pam Butkowski","startTime":2320.183,"endTime":2325.933,"body":"of the expectations in there"},{"speaker":"Pam Butkowski","startTime":2325.943,"endTime":2327.953,"body":"would be to call the plays."},{"speaker":"Pam Butkowski","startTime":2328.2580000000003,"endTime":2329.8680000000004,"body":"We got real sportsy on this one."},{"speaker":"Pam Butkowski","startTime":2330.2780000000002,"endTime":2331.958,"body":"So, how you do that?"},{"speaker":"Pam Butkowski","startTime":2332.2180000000003,"endTime":2333.788,"body":"You need to know the"},{"speaker":"Pam Butkowski","startTime":2332.2180000000003,"endTime":2333.788,"body":"needed next step."},{"speaker":"Pam Butkowski","startTime":2333.788,"endTime":2336.188,"body":"Get clarity if you don't"},{"speaker":"Pam Butkowski","startTime":2333.788,"endTime":2336.188,"body":"know what's needed."},{"speaker":"Pam Butkowski","startTime":2336.4280000000003,"endTime":2339.0280000000002,"body":"Ensure that those who are"},{"speaker":"Pam Butkowski","startTime":2336.4280000000003,"endTime":2339.0280000000002,"body":"responsible for executing"},{"speaker":"Pam Butkowski","startTime":2339.0280000000002,"endTime":2340.308,"body":"know what is expected of them."},{"speaker":"Pam Butkowski","startTime":2340.558,"endTime":2343.6380000000004,"body":"Work with other leads across"},{"speaker":"Pam Butkowski","startTime":2340.558,"endTime":2343.6380000000004,"body":"the agency to be able to direct"},{"speaker":"Pam Butkowski","startTime":2343.6380000000004,"endTime":2346.4080000000004,"body":"your project team if they"},{"speaker":"Pam Butkowski","startTime":2343.6380000000004,"endTime":2346.4080000000004,"body":"are unclear so that they can"},{"speaker":"Pam Butkowski","startTime":2346.4080000000004,"endTime":2347.608,"body":"manage their own teams as well."},{"speaker":"Pam Butkowski","startTime":2347.858,"endTime":2349.148,"body":"That's the expectation."},{"speaker":"Pam Butkowski","startTime":2349.168,"endTime":2351.398,"body":"And then in order to do that,"},{"speaker":"Pam Butkowski","startTime":2349.168,"endTime":2351.398,"body":"we have a clear project plan."},{"speaker":"Pam Butkowski","startTime":2351.398,"endTime":2352.838,"body":"And now we're getting"},{"speaker":"Pam Butkowski","startTime":2351.398,"endTime":2352.838,"body":"into the tactical."},{"speaker":"Pam Butkowski","startTime":2353.1380000000004,"endTime":2354.2980000000002,"body":"Things that we started with."},{"speaker":"Pam Butkowski","startTime":2354.2980000000002,"endTime":2356.578,"body":"Remember when I said we all"},{"speaker":"Pam Butkowski","startTime":2354.2980000000002,"endTime":2356.578,"body":"said we make project plans."},{"speaker":"Pam Butkowski","startTime":2356.7980000000002,"endTime":2359.8880000000004,"body":"That's a tool that we"},{"speaker":"Pam Butkowski","startTime":2356.7980000000002,"endTime":2359.8880000000004,"body":"use in order to call the"},{"speaker":"Pam Butkowski","startTime":2359.8880000000004,"endTime":2361.338,"body":"shots and call the place."},{"speaker":"Pam Butkowski","startTime":2361.7580000000003,"endTime":2365.6180000000004,"body":"Project plans are staffing and"},{"speaker":"Pam Butkowski","startTime":2361.7580000000003,"endTime":2365.6180000000004,"body":"resourcing plans clear what's"},{"speaker":"Pam Butkowski","startTime":2365.6180000000004,"endTime":2368.2180000000003,"body":"on deck for each week so that"},{"speaker":"Pam Butkowski","startTime":2365.6180000000004,"endTime":2368.2180000000003,"body":"every team member knows what's"},{"speaker":"Pam Butkowski","startTime":2368.2180000000003,"endTime":2369.418,"body":"expected of them for the week."},{"speaker":"Pam Butkowski","startTime":2369.7230000000004,"endTime":2372.0130000000004,"body":"Running really clear"},{"speaker":"Pam Butkowski","startTime":2369.7230000000004,"endTime":2372.0130000000004,"body":"and succinct stand ups."},{"speaker":"Pam Butkowski","startTime":2372.3230000000003,"endTime":2375.1130000000003,"body":"So, we went through that"},{"speaker":"Pam Butkowski","startTime":2372.3230000000003,"endTime":2375.1130000000003,"body":"for each of the five points"},{"speaker":"Pam Butkowski","startTime":2375.1130000000003,"endTime":2378.333,"body":"of our North Star, so"},{"speaker":"Pam Butkowski","startTime":2375.1130000000003,"endTime":2378.333,"body":"that the tools ladder up"},{"speaker":"Pam Butkowski","startTime":2378.413,"endTime":2379.6330000000003,"body":"to, why does it matter?"},{"speaker":"Galen Low","startTime":2380.023,"endTime":2382.1130000000003,"body":"Tools that"},{"speaker":"Galen Low","startTime":2380.023,"endTime":2382.1130000000003,"body":"help us call the plays."},{"speaker":"Stephanie Best","startTime":2382.4030000000002,"endTime":2384.003,"body":"It is like"},{"speaker":"Stephanie Best","startTime":2382.4030000000002,"endTime":2384.003,"body":"a sport nobody's not a"},{"speaker":"Stephanie Best","startTime":2384.003,"endTime":2385.5930000000003,"body":"family, it is a sports team."},{"speaker":"Pam Butkowski","startTime":2386.308,"endTime":2388.248,"body":"It's funny"},{"speaker":"Pam Butkowski","startTime":2386.308,"endTime":2388.248,"body":"because I've got three"},{"speaker":"Pam Butkowski","startTime":2388.628,"endTime":2391.3680000000004,"body":"delivery leads who helped"},{"speaker":"Pam Butkowski","startTime":2388.628,"endTime":2391.3680000000004,"body":"put this together with me."},{"speaker":"Pam Butkowski","startTime":2391.5980000000004,"endTime":2393.768,"body":"And two of them were"},{"speaker":"Pam Butkowski","startTime":2391.5980000000004,"endTime":2393.768,"body":"like, I don't sports ball."},{"speaker":"Pam Butkowski","startTime":2394.0080000000003,"endTime":2396.0980000000004,"body":"Like somebody else"},{"speaker":"Pam Butkowski","startTime":2394.0080000000003,"endTime":2396.0980000000004,"body":"has to take this one."},{"speaker":"Stephanie Best","startTime":2396.7980000000002,"endTime":2397.9280000000003,"body":"Oh my gosh."},{"speaker":"Galen Low","startTime":2398.6180000000004,"endTime":2400.228,"body":"It's me,"},{"speaker":"Galen Low","startTime":2398.6180000000004,"endTime":2400.228,"body":"it's totally me."},{"speaker":"Galen Low","startTime":2402.2380000000003,"endTime":2402.8880000000004,"body":"That's awesome."},{"speaker":"Galen Low","startTime":2403.1580000000004,"endTime":2405.648,"body":"I think we might have time"},{"speaker":"Galen Low","startTime":2403.1580000000004,"endTime":2405.648,"body":"for one question, which is"},{"speaker":"Galen Low","startTime":2405.648,"endTime":2406.808,"body":"a bit of a can of worms."},{"speaker":"Galen Low","startTime":2407.088,"endTime":2409.6180000000004,"body":"What is your opinion about OKRs?"},{"speaker":"Stephanie Best","startTime":2409.898,"endTime":2411.938,"body":"I think"},{"speaker":"Stephanie Best","startTime":2409.898,"endTime":2411.938,"body":"they're important for strategy."},{"speaker":"Stephanie Best","startTime":2412.413,"endTime":2414.1330000000003,"body":"They truly have a"},{"speaker":"Stephanie Best","startTime":2412.413,"endTime":2414.1330000000003,"body":"lot of value there."},{"speaker":"Stephanie Best","startTime":2414.433,"endTime":2417.273,"body":"I think that veteran forum,"},{"speaker":"Stephanie Best","startTime":2414.433,"endTime":2417.273,"body":"like your strategy as a"},{"speaker":"Stephanie Best","startTime":2417.2830000000004,"endTime":2420.3630000000003,"body":"company, your role as an"},{"speaker":"Stephanie Best","startTime":2417.2830000000004,"endTime":2420.3630000000003,"body":"individual projects that you"},{"speaker":"Stephanie Best","startTime":2420.3630000000003,"endTime":2424.163,"body":"do in general, I think they add"},{"speaker":"Stephanie Best","startTime":2420.3630000000003,"endTime":2424.163,"body":"value, but I don't think they"},{"speaker":"Stephanie Best","startTime":2424.163,"endTime":2427.333,"body":"really determine necessarily"},{"speaker":"Stephanie Best","startTime":2424.163,"endTime":2427.333,"body":"what you're producing."},{"speaker":"Stephanie Best","startTime":2427.543,"endTime":2429.9030000000002,"body":"I think that they're just"},{"speaker":"Stephanie Best","startTime":2427.543,"endTime":2429.9030000000002,"body":"supporting pillars for success."},{"speaker":"Pam Butkowski","startTime":2430.313,"endTime":2431.003,"body":"I"},{"speaker":"Pam Butkowski","startTime":2430.313,"endTime":2431.003,"body":"agree with that."},{"speaker":"Pam Butkowski","startTime":2431.003,"endTime":2433.313,"body":"I think they're very important"},{"speaker":"Pam Butkowski","startTime":2431.003,"endTime":2433.313,"body":"to ensure that you're moving"},{"speaker":"Pam Butkowski","startTime":2433.313,"endTime":2434.1130000000003,"body":"in the right direction."},{"speaker":"Pam Butkowski","startTime":2434.463,"endTime":2436.463,"body":"When you're making day to day"},{"speaker":"Pam Butkowski","startTime":2434.463,"endTime":2436.463,"body":"decisions, you should make"},{"speaker":"Pam Butkowski","startTime":2436.463,"endTime":2439.7230000000004,"body":"sure that you're, they work in"},{"speaker":"Pam Butkowski","startTime":2436.463,"endTime":2439.7230000000004,"body":"favor of any OKRs that you're"},{"speaker":"Pam Butkowski","startTime":2439.7230000000004,"endTime":2442.523,"body":"working against, but they're"},{"speaker":"Pam Butkowski","startTime":2439.7230000000004,"endTime":2442.523,"body":"meant to be directional."},{"speaker":"Pam Butkowski","startTime":2442.563,"endTime":2445.2630000000004,"body":"They're meant to be like you're"},{"speaker":"Pam Butkowski","startTime":2442.563,"endTime":2445.2630000000004,"body":"spot on when you said they're"},{"speaker":"Pam Butkowski","startTime":2445.2630000000004,"endTime":2447.433,"body":"needed for overall strategy."},{"speaker":"Pam Butkowski","startTime":2447.463,"endTime":2448.2230000000004,"body":"Absolutely."},{"speaker":"Pam Butkowski","startTime":2448.483,"endTime":2451.713,"body":"I develop OKRs for my"},{"speaker":"Pam Butkowski","startTime":2448.483,"endTime":2451.713,"body":"practice as a whole."},{"speaker":"Pam Butkowski","startTime":2451.953,"endTime":2454.483,"body":"We don't do them on an"},{"speaker":"Pam Butkowski","startTime":2451.953,"endTime":2454.483,"body":"individual project basis."},{"speaker":"Pam Butkowski","startTime":2454.8230000000003,"endTime":2457.333,"body":"But for the project management"},{"speaker":"Pam Butkowski","startTime":2454.8230000000003,"endTime":2457.333,"body":"team at Hero, we have"},{"speaker":"Pam Butkowski","startTime":2457.333,"endTime":2459.4930000000004,"body":"OKRs to make sure that the"},{"speaker":"Pam Butkowski","startTime":2457.333,"endTime":2459.4930000000004,"body":"things that we're doing, the"},{"speaker":"Pam Butkowski","startTime":2459.583,"endTime":2461.963,"body":"North Star, fits into what"},{"speaker":"Pam Butkowski","startTime":2459.583,"endTime":2461.963,"body":"we're trying to achieve."},{"speaker":"Stephanie Best","startTime":2462.393,"endTime":2463.8030000000003,"body":"More"},{"speaker":"Stephanie Best","startTime":2462.393,"endTime":2463.8030000000003,"body":"internally facing rather"},{"speaker":"Stephanie Best","startTime":2463.8030000000003,"endTime":2464.8430000000003,"body":"than externally facing."},{"speaker":"Stephanie Best","startTime":2465.233,"endTime":2468.663,"body":"And the work that you accept"},{"speaker":"Stephanie Best","startTime":2465.233,"endTime":2468.663,"body":"maybe supports some of those"},{"speaker":"Stephanie Best","startTime":2468.713,"endTime":2470.8030000000003,"body":"internally facing OKRs."},{"speaker":"Stephanie Best","startTime":2471.0730000000003,"endTime":2473.393,"body":"And, or maybe the work that"},{"speaker":"Stephanie Best","startTime":2471.0730000000003,"endTime":2473.393,"body":"you reject, you never know,"},{"speaker":"Stephanie Best","startTime":2473.603,"endTime":2475.8630000000003,"body":"but yeah, and then ultimately"},{"speaker":"Stephanie Best","startTime":2473.603,"endTime":2475.8630000000003,"body":"when you accept something,"},{"speaker":"Stephanie Best","startTime":2475.963,"endTime":2478.2430000000004,"body":"it should just fit into the"},{"speaker":"Stephanie Best","startTime":2475.963,"endTime":2478.2430000000004,"body":"natural flow of the work."},{"speaker":"Stephanie Best","startTime":2478.2430000000004,"endTime":2480.2430000000004,"body":"So when people are falling"},{"speaker":"Stephanie Best","startTime":2478.2430000000004,"endTime":2480.2430000000004,"body":"in line with their roles and"},{"speaker":"Stephanie Best","startTime":2480.2430000000004,"endTime":2483.3630000000003,"body":"responsibilities, they know that"},{"speaker":"Stephanie Best","startTime":2480.2430000000004,"endTime":2483.3630000000003,"body":"a project, okay, this is who we"},{"speaker":"Stephanie Best","startTime":2483.3630000000003,"endTime":2486.1130000000003,"body":"are as an organization, as our"},{"speaker":"Stephanie Best","startTime":2483.3630000000003,"endTime":2486.1130000000003,"body":"strategy, and we know what we're"},{"speaker":"Stephanie Best","startTime":2486.1130000000003,"endTime":2487.313,"body":"delivering for this client."},{"speaker":"Stephanie Best","startTime":2487.313,"endTime":2490.333,"body":"So it's a win-win scenarios,"},{"speaker":"Stephanie Best","startTime":2487.313,"endTime":2490.333,"body":"so knowing who you are"},{"speaker":"Stephanie Best","startTime":2490.333,"endTime":2492.3630000000003,"body":"and what you can do, and"},{"speaker":"Stephanie Best","startTime":2490.333,"endTime":2492.3630000000003,"body":"then how you drive value."},{"speaker":"Stephanie Best","startTime":2492.438,"endTime":2495.0480000000002,"body":"And the OKR is in the"},{"speaker":"Stephanie Best","startTime":2492.438,"endTime":2495.0480000000002,"body":"background behind all of that."},{"speaker":"Galen Low","startTime":2495.338,"endTime":2496.578,"body":"Gosh, that"},{"speaker":"Galen Low","startTime":2495.338,"endTime":2496.578,"body":"was a whole can of"},{"speaker":"Galen Low","startTime":2496.578,"endTime":2497.568,"body":"worms in two minutes."},{"speaker":"Galen Low","startTime":2497.568,"endTime":2499.058,"body":"Congratulations, panelists."},{"speaker":"Galen Low","startTime":2499.308,"endTime":2500.788,"body":"Thank you again, Pam."},{"speaker":"Galen Low","startTime":2500.7980000000002,"endTime":2501.708,"body":"Thank you, Stephanie."},{"speaker":"Galen Low","startTime":2502.038,"endTime":2503.3680000000004,"body":"So many gold gems there."},{"speaker":"Galen Low","startTime":2503.3680000000004,"endTime":2505.0080000000003,"body":"So much fun that we had."},{"speaker":"Galen Low","startTime":2505.168,"endTime":2506.228,"body":"This is what we're all about."},{"speaker":"Galen Low","startTime":2506.518,"endTime":2508.918,"body":"Thank you so much for sharing"},{"speaker":"Galen Low","startTime":2506.518,"endTime":2508.918,"body":"your expertise with us today."},{"speaker":"Galen Low","startTime":2509.1980000000003,"endTime":2511.268,"body":"And we'll see you"},{"speaker":"Galen Low","startTime":2509.1980000000003,"endTime":2511.268,"body":"all at the next one."},{"speaker":"Galen Low","startTime":2511.268,"endTime":2511.7580000000003,"body":"Yes."},{"speaker":"Galen Low","startTime":2514.0080000000003,"endTime":2516.068,"body":"As always, if you'd like to"},{"speaker":"Galen Low","startTime":2514.0080000000003,"endTime":2516.068,"body":"join the conversation with"},{"speaker":"Galen Low","startTime":2516.068,"endTime":2518.608,"body":"over a thousand like-minded"},{"speaker":"Galen Low","startTime":2516.068,"endTime":2518.608,"body":"project management champions,"},{"speaker":"Galen Low","startTime":2518.788,"endTime":2519.788,"body":"come join our collective."},{"speaker":"Galen Low","startTime":2520.038,"endTime":2523.2180000000003,"body":"Head over to"},{"speaker":"Galen Low","startTime":2520.038,"endTime":2523.2180000000003,"body":"thedigitalprojectmanager.com/membership"},{"speaker":"Galen Low","startTime":2523.2380000000003,"endTime":2523.8880000000004,"body":"to learn more."},{"speaker":"Galen Low","startTime":2524.378,"endTime":2526.4480000000003,"body":"And if you like what you"},{"speaker":"Galen Low","startTime":2524.378,"endTime":2526.4480000000003,"body":"heard today, please subscribe"},{"speaker":"Galen Low","startTime":2526.4480000000003,"endTime":2529.358,"body":"and stay in touch on"},{"speaker":"Galen Low","startTime":2526.4480000000003,"endTime":2529.358,"body":"thedigitalprojectmanager.com."},{"speaker":"Galen Low","startTime":2529.458,"endTime":2531.128,"body":"Until next time,"},{"speaker":"Galen Low","startTime":2529.458,"endTime":2531.128,"body":"thanks for listening."}]}