{"version":"1.0.0","segments":[{"speaker":"Kelsey Alpaio","startTime":27.740000000000002,"endTime":30.319000000000003,"body":"Welcome back"},{"speaker":"Kelsey Alpaio","startTime":27.740000000000002,"endTime":30.319000000000003,"body":"to our community event series."},{"speaker":"Kelsey Alpaio","startTime":30.319000000000003,"endTime":33.29,"body":"We hold sessions like this"},{"speaker":"Kelsey Alpaio","startTime":30.319000000000003,"endTime":33.29,"body":"every month for our members"},{"speaker":"Kelsey Alpaio","startTime":33.56,"endTime":35.870000000000005,"body":"so they can engage with"},{"speaker":"Kelsey Alpaio","startTime":33.56,"endTime":35.870000000000005,"body":"experts who contribute to"},{"speaker":"Kelsey Alpaio","startTime":35.870000000000005,"endTime":37.34,"body":"The Digital Project Manager."},{"speaker":"Kelsey Alpaio","startTime":37.64,"endTime":40.16,"body":"And today we've extended"},{"speaker":"Kelsey Alpaio","startTime":37.64,"endTime":40.16,"body":"that invite to our newsletter"},{"speaker":"Kelsey Alpaio","startTime":40.16,"endTime":41.900000000000006,"body":"subscribers and wider audience."},{"speaker":"Kelsey Alpaio","startTime":41.900000000000006,"endTime":43.400000000000006,"body":"So, welcome everyone!"},{"speaker":"Kelsey Alpaio","startTime":43.730000000000004,"endTime":45.34,"body":"My name is Kelsey Alpaio."},{"speaker":"Kelsey Alpaio","startTime":45.41,"endTime":48.5,"body":"I'm the Executive Editor for"},{"speaker":"Kelsey Alpaio","startTime":45.41,"endTime":48.5,"body":"The Digital Project Manager."},{"speaker":"Kelsey Alpaio","startTime":49.07,"endTime":52.46,"body":"As I mentioned, this is just"},{"speaker":"Kelsey Alpaio","startTime":49.07,"endTime":52.46,"body":"one of a series of monthly"},{"speaker":"Kelsey Alpaio","startTime":52.46,"endTime":56.0,"body":"sessions we hold for our members"},{"speaker":"Kelsey Alpaio","startTime":52.46,"endTime":56.0,"body":"who get access to a number"},{"speaker":"Kelsey Alpaio","startTime":56.0,"endTime":59.45,"body":"of other benefits, including"},{"speaker":"Kelsey Alpaio","startTime":56.0,"endTime":59.45,"body":"our entire back catalog of"},{"speaker":"Kelsey Alpaio","startTime":59.57,"endTime":63.035000000000004,"body":"session recordings, our library"},{"speaker":"Kelsey Alpaio","startTime":59.57,"endTime":63.035000000000004,"body":"of templates, resources,"},{"speaker":"Kelsey Alpaio","startTime":63.035000000000004,"endTime":66.66499999999999,"body":"and mini-courses, as well as"},{"speaker":"Kelsey Alpaio","startTime":63.035000000000004,"endTime":66.66499999999999,"body":"a discount to our flagship"},{"speaker":"Kelsey Alpaio","startTime":66.66499999999999,"endTime":70.14500000000001,"body":"certification course, mastering"},{"speaker":"Kelsey Alpaio","startTime":66.66499999999999,"endTime":70.14500000000001,"body":"Digital Project Management."},{"speaker":"Kelsey Alpaio","startTime":70.535,"endTime":72.605,"body":"You can join in on"},{"speaker":"Kelsey Alpaio","startTime":70.535,"endTime":72.605,"body":"the fund by going to"},{"speaker":"Kelsey Alpaio","startTime":72.605,"endTime":75.775,"body":"thedigitalprojectmanager.com/membership."},{"speaker":"Kelsey Alpaio","startTime":76.535,"endTime":78.39500000000001,"body":"Let's dive into today's session."},{"speaker":"Kelsey Alpaio","startTime":78.485,"endTime":82.655,"body":"We are focusing on why time"},{"speaker":"Kelsey Alpaio","startTime":78.485,"endTime":82.655,"body":"tracking sucks and how to"},{"speaker":"Kelsey Alpaio","startTime":82.655,"endTime":85.745,"body":"make it suck less, and we"},{"speaker":"Kelsey Alpaio","startTime":82.655,"endTime":85.745,"body":"have a really exciting group"},{"speaker":"Kelsey Alpaio","startTime":85.745,"endTime":89.075,"body":"of speakers today that we are"},{"speaker":"Kelsey Alpaio","startTime":85.745,"endTime":89.075,"body":"super lucky to have with us."},{"speaker":"Kelsey Alpaio","startTime":89.555,"endTime":91.565,"body":"First up is Marcel Petitpas."},{"speaker":"Kelsey Alpaio","startTime":91.83500000000001,"endTime":95.235,"body":"Marcel is the CEO and"},{"speaker":"Kelsey Alpaio","startTime":91.83500000000001,"endTime":95.235,"body":"Co-founder of Parakeeto,"},{"speaker":"Kelsey Alpaio","startTime":95.525,"endTime":98.675,"body":"a company that specializes"},{"speaker":"Kelsey Alpaio","startTime":95.525,"endTime":98.675,"body":"in agency profitability"},{"speaker":"Kelsey Alpaio","startTime":98.675,"endTime":99.935,"body":"tools and software."},{"speaker":"Kelsey Alpaio","startTime":100.295,"endTime":102.995,"body":"He has helped hundreds of"},{"speaker":"Kelsey Alpaio","startTime":100.295,"endTime":102.995,"body":"agencies measure the right"},{"speaker":"Kelsey Alpaio","startTime":102.995,"endTime":106.865,"body":"metrics and improve both"},{"speaker":"Kelsey Alpaio","startTime":102.995,"endTime":106.865,"body":"efficiency and profitability."},{"speaker":"Kelsey Alpaio","startTime":107.165,"endTime":109.715,"body":"He's also a bestselling"},{"speaker":"Kelsey Alpaio","startTime":107.165,"endTime":109.715,"body":"author, a weightlifting"},{"speaker":"Kelsey Alpaio","startTime":109.715,"endTime":113.465,"body":"and biohacking enthusiast,"},{"speaker":"Kelsey Alpaio","startTime":109.715,"endTime":113.465,"body":"and a part-time beekeeper."},{"speaker":"Kelsey Alpaio","startTime":113.795,"endTime":114.875,"body":"Marcel, welcome!"},{"speaker":"Marcel Petitpas","startTime":115.265,"endTime":115.505,"body":"Hi."},{"speaker":"Marcel Petitpas","startTime":115.505,"endTime":116.495,"body":"Thank you for having me."},{"speaker":"Marcel Petitpas","startTime":116.765,"endTime":119.615,"body":"As I drink my fluorescent blue"},{"speaker":"Marcel Petitpas","startTime":116.765,"endTime":119.615,"body":"beverage, nothing more natural."},{"speaker":"Kelsey Alpaio","startTime":119.675,"endTime":120.215,"body":"Ooh!"},{"speaker":"Marcel Petitpas","startTime":120.875,"endTime":122.105,"body":"Fluorescent beverages."},{"speaker":"Kelsey Alpaio","startTime":122.135,"endTime":124.025,"body":"Love a"},{"speaker":"Kelsey Alpaio","startTime":122.135,"endTime":124.025,"body":"blue flavored beverage."},{"speaker":"Marcel Petitpas","startTime":124.565,"endTime":125.285,"body":"Yeah, blue flavor."},{"speaker":"Marcel Petitpas","startTime":125.285,"endTime":125.825,"body":"Exactly."},{"speaker":"Marcel Petitpas","startTime":126.035,"endTime":126.755,"body":"Thanks for having me."},{"speaker":"Marcel Petitpas","startTime":126.755,"endTime":127.44500000000001,"body":"Excited to be here."},{"speaker":"Kelsey Alpaio","startTime":128.225,"endTime":129.725,"body":"We"},{"speaker":"Kelsey Alpaio","startTime":128.225,"endTime":129.725,"body":"also have Kelly Vega."},{"speaker":"Kelsey Alpaio","startTime":129.725,"endTime":133.565,"body":"Kelly is a seasoned PMO and"},{"speaker":"Kelsey Alpaio","startTime":129.725,"endTime":133.565,"body":"program leader with a decade"},{"speaker":"Kelsey Alpaio","startTime":133.595,"endTime":137.255,"body":"of experience delivering"},{"speaker":"Kelsey Alpaio","startTime":133.595,"endTime":137.255,"body":"complex digital initiatives."},{"speaker":"Kelsey Alpaio","startTime":137.6,"endTime":140.09,"body":"Known for her strategic"},{"speaker":"Kelsey Alpaio","startTime":137.6,"endTime":140.09,"body":"use of time tracking and"},{"speaker":"Kelsey Alpaio","startTime":140.09,"endTime":142.789,"body":"resource planning, she"},{"speaker":"Kelsey Alpaio","startTime":140.09,"endTime":142.789,"body":"builds high performing teams"},{"speaker":"Kelsey Alpaio","startTime":142.789,"endTime":145.72899999999998,"body":"and processes that drive"},{"speaker":"Kelsey Alpaio","startTime":142.789,"endTime":145.72899999999998,"body":"clarity, accountability, and"},{"speaker":"Kelsey Alpaio","startTime":145.72899999999998,"endTime":148.85,"body":"results across fast-paced"},{"speaker":"Kelsey Alpaio","startTime":145.72899999999998,"endTime":148.85,"body":"tech environments."},{"speaker":"Kelsey Alpaio","startTime":149.209,"endTime":150.319,"body":"Kelly, welcome on in!"},{"speaker":"Kelly Vega","startTime":150.77,"endTime":151.639,"body":"Thank you very much."},{"speaker":"Kelly Vega","startTime":151.639,"endTime":152.449,"body":"So happy to be here."},{"speaker":"Kelsey Alpaio","startTime":153.02,"endTime":154.79,"body":"And"},{"speaker":"Kelsey Alpaio","startTime":153.02,"endTime":154.79,"body":"we have Matthew Fox."},{"speaker":"Kelsey Alpaio","startTime":154.82,"endTime":157.82,"body":"Matthew is a project and"},{"speaker":"Kelsey Alpaio","startTime":154.82,"endTime":157.82,"body":"operations consultant with deep"},{"speaker":"Kelsey Alpaio","startTime":157.82,"endTime":161.299,"body":"experience helping agencies"},{"speaker":"Kelsey Alpaio","startTime":157.82,"endTime":161.299,"body":"and tech teams streamline"},{"speaker":"Kelsey Alpaio","startTime":161.299,"endTime":164.72,"body":"timelines, communications,"},{"speaker":"Kelsey Alpaio","startTime":161.299,"endTime":164.72,"body":"and resource management."},{"speaker":"Kelsey Alpaio","startTime":165.049,"endTime":167.84,"body":"From managing time tracking"},{"speaker":"Kelsey Alpaio","startTime":165.049,"endTime":167.84,"body":"tools to coaching teams on"},{"speaker":"Kelsey Alpaio","startTime":167.84,"endTime":172.13,"body":"delivery efficiency, he brings"},{"speaker":"Kelsey Alpaio","startTime":167.84,"endTime":172.13,"body":"a pragmatic real world lens"},{"speaker":"Kelsey Alpaio","startTime":172.13,"endTime":175.85,"body":"to tracking what matters"},{"speaker":"Kelsey Alpaio","startTime":172.13,"endTime":175.85,"body":"and making every hour count."},{"speaker":"Kelsey Alpaio","startTime":176.21,"endTime":177.109,"body":"Matthew, welcome!"},{"speaker":"Matthew Fox","startTime":177.53,"endTime":178.07,"body":"Thank you."},{"speaker":"Matthew Fox","startTime":178.07,"endTime":181.82,"body":"Super excited to be here and"},{"speaker":"Matthew Fox","startTime":178.07,"endTime":181.82,"body":"also curious to hear about"},{"speaker":"Matthew Fox","startTime":181.88,"endTime":182.959,"body":"Marcel's weightlifting."},{"speaker":"Matthew Fox","startTime":182.959,"endTime":184.459,"body":"I didn't know he was"},{"speaker":"Matthew Fox","startTime":182.959,"endTime":184.459,"body":"a fellow weightlifter."},{"speaker":"Kelsey Alpaio","startTime":184.85,"endTime":185.69,"body":"Ooh."},{"speaker":"Kelsey Alpaio","startTime":186.559,"endTime":187.13,"body":"Awesome."},{"speaker":"Kelsey Alpaio","startTime":187.76,"endTime":188.78,"body":"Let's get into it."},{"speaker":"Kelsey Alpaio","startTime":189.049,"endTime":190.88,"body":"We all know time tracking sucks."},{"speaker":"Kelsey Alpaio","startTime":190.88,"endTime":193.88,"body":"You wouldn't be here in this"},{"speaker":"Kelsey Alpaio","startTime":190.88,"endTime":193.88,"body":"session if you were like,"},{"speaker":"Kelsey Alpaio","startTime":193.88,"endTime":195.02,"body":"it's the best thing ever."},{"speaker":"Kelsey Alpaio","startTime":195.02,"endTime":195.62,"body":"I absolutely no."},{"speaker":"Kelsey Alpaio","startTime":196.64000000000001,"endTime":200.51,"body":"We also all know that time"},{"speaker":"Kelsey Alpaio","startTime":196.64000000000001,"endTime":200.51,"body":"tracking isn't going anywhere."},{"speaker":"Kelsey Alpaio","startTime":200.51,"endTime":202.79,"body":"For a lot of us, it's"},{"speaker":"Kelsey Alpaio","startTime":200.51,"endTime":202.79,"body":"how we bill our clients."},{"speaker":"Kelsey Alpaio","startTime":202.79,"endTime":204.86,"body":"It's how we justify the"},{"speaker":"Kelsey Alpaio","startTime":202.79,"endTime":204.86,"body":"work that we're doing."},{"speaker":"Kelsey Alpaio","startTime":205.13,"endTime":208.07,"body":"It's how we make decisions"},{"speaker":"Kelsey Alpaio","startTime":205.13,"endTime":208.07,"body":"about resourcing, and for"},{"speaker":"Kelsey Alpaio","startTime":208.07,"endTime":210.8,"body":"some of us, we're just"},{"speaker":"Kelsey Alpaio","startTime":208.07,"endTime":210.8,"body":"told we have to do it."},{"speaker":"Kelsey Alpaio","startTime":210.85,"endTime":213.61,"body":"If we're going to keep doing"},{"speaker":"Kelsey Alpaio","startTime":210.85,"endTime":213.61,"body":"it, we owe it to ourselves"},{"speaker":"Kelsey Alpaio","startTime":213.7,"endTime":216.91,"body":"and to our teams to make"},{"speaker":"Kelsey Alpaio","startTime":213.7,"endTime":216.91,"body":"it less painful and maybe"},{"speaker":"Kelsey Alpaio","startTime":216.91,"endTime":218.26,"body":"even make it more useful."},{"speaker":"Kelsey Alpaio","startTime":218.26,"endTime":219.94,"body":"So that's why we're here today."},{"speaker":"Kelsey Alpaio","startTime":220.21,"endTime":225.13,"body":"And I wanna dive in first by"},{"speaker":"Kelsey Alpaio","startTime":220.21,"endTime":225.13,"body":"tackling the question, why does"},{"speaker":"Kelsey Alpaio","startTime":225.16,"endTime":227.08,"body":"time tracking suck so much?"},{"speaker":"Kelsey Alpaio","startTime":227.41,"endTime":229.78,"body":"I think it's annoying for"},{"speaker":"Kelsey Alpaio","startTime":227.41,"endTime":229.78,"body":"everyone involved to some"},{"speaker":"Kelsey Alpaio","startTime":229.78,"endTime":233.14000000000001,"body":"degree, whether you're an agency"},{"speaker":"Kelsey Alpaio","startTime":229.78,"endTime":233.14000000000001,"body":"owner, a project manager, or"},{"speaker":"Kelsey Alpaio","startTime":233.14000000000001,"endTime":234.31,"body":"an individual contributor."},{"speaker":"Kelsey Alpaio","startTime":234.31,"endTime":237.67,"body":"So I wanna get into each"},{"speaker":"Kelsey Alpaio","startTime":234.31,"endTime":237.67,"body":"of those Headspace here."},{"speaker":"Kelsey Alpaio","startTime":238.02,"endTime":239.58,"body":"Marcel, why don't"},{"speaker":"Kelsey Alpaio","startTime":238.02,"endTime":239.58,"body":"you get us started."},{"speaker":"Kelsey Alpaio","startTime":239.58,"endTime":243.03,"body":"What do agency owners and"},{"speaker":"Kelsey Alpaio","startTime":239.58,"endTime":243.03,"body":"leaders tend to find most"},{"speaker":"Kelsey Alpaio","startTime":243.03,"endTime":244.56,"body":"annoying about time tracking?"},{"speaker":"Marcel Petitpas","startTime":245.19,"endTime":247.079,"body":"A lot of the"},{"speaker":"Marcel Petitpas","startTime":245.19,"endTime":247.079,"body":"discussion that tends to happen"},{"speaker":"Marcel Petitpas","startTime":247.079,"endTime":250.92,"body":"around time tracking being sucky"},{"speaker":"Marcel Petitpas","startTime":247.079,"endTime":250.92,"body":"is focused on tactical issues,"},{"speaker":"Marcel Petitpas","startTime":250.92,"endTime":255.24,"body":"but I've found that the real"},{"speaker":"Marcel Petitpas","startTime":250.92,"endTime":255.24,"body":"issues, and this ends up being"},{"speaker":"Marcel Petitpas","startTime":255.24,"endTime":257.49,"body":"the case across every level that"},{"speaker":"Marcel Petitpas","startTime":255.24,"endTime":257.49,"body":"we're talking about here, are"},{"speaker":"Marcel Petitpas","startTime":257.78999999999996,"endTime":259.35,"body":"cultural and strategic issues."},{"speaker":"Marcel Petitpas","startTime":259.35,"endTime":262.2,"body":"And so at the leadership level,"},{"speaker":"Marcel Petitpas","startTime":259.35,"endTime":262.2,"body":"the first place that we often"},{"speaker":"Marcel Petitpas","startTime":262.2,"endTime":263.25,"body":"start the conversation is."},{"speaker":"Marcel Petitpas","startTime":263.695,"endTime":266.54499999999996,"body":"We don't even have an alignment"},{"speaker":"Marcel Petitpas","startTime":263.695,"endTime":266.54499999999996,"body":"on what metrics we're trying"},{"speaker":"Marcel Petitpas","startTime":266.54499999999996,"endTime":269.365,"body":"to measure, how we define those"},{"speaker":"Marcel Petitpas","startTime":266.54499999999996,"endTime":269.365,"body":"metrics, what decisions we're"},{"speaker":"Marcel Petitpas","startTime":269.365,"endTime":270.625,"body":"making around those metrics."},{"speaker":"Marcel Petitpas","startTime":270.625,"endTime":272.815,"body":"What is actually the purpose of"},{"speaker":"Marcel Petitpas","startTime":270.625,"endTime":272.815,"body":"using this time tracking data."},{"speaker":"Marcel Petitpas","startTime":273.235,"endTime":276.115,"body":"And that generally creates a"},{"speaker":"Marcel Petitpas","startTime":273.235,"endTime":276.115,"body":"lot of other symptomatic issues"},{"speaker":"Marcel Petitpas","startTime":276.115,"endTime":279.655,"body":"like misalignment on incentives"},{"speaker":"Marcel Petitpas","startTime":276.115,"endTime":279.655,"body":"within the organization."},{"speaker":"Marcel Petitpas","startTime":279.655,"endTime":284.005,"body":"The team really feeling like"},{"speaker":"Marcel Petitpas","startTime":279.655,"endTime":284.005,"body":"there's negative incentives"},{"speaker":"Marcel Petitpas","startTime":284.005,"endTime":286.28499999999997,"body":"around this time tracking"},{"speaker":"Marcel Petitpas","startTime":284.005,"endTime":286.28499999999997,"body":"data, feeling disdain to the"},{"speaker":"Marcel Petitpas","startTime":286.28499999999997,"endTime":289.765,"body":"leadership team, a sort of"},{"speaker":"Marcel Petitpas","startTime":286.28499999999997,"endTime":289.765,"body":"feeling of nagging the team and"},{"speaker":"Marcel Petitpas","startTime":289.765,"endTime":291.17499999999995,"body":"chasing them to get this data."},{"speaker":"Marcel Petitpas","startTime":291.17499999999995,"endTime":293.73900000000003,"body":"I. Challenges with the"},{"speaker":"Marcel Petitpas","startTime":291.17499999999995,"endTime":293.73900000000003,"body":"cleanliness or completeness"},{"speaker":"Marcel Petitpas","startTime":293.73900000000003,"endTime":296.19899999999996,"body":"of this data so that it's not"},{"speaker":"Marcel Petitpas","startTime":293.73900000000003,"endTime":296.19899999999996,"body":"actually able to end up meeting"},{"speaker":"Marcel Petitpas","startTime":296.19899999999996,"endTime":297.69899999999996,"body":"the goals that they have for it."},{"speaker":"Marcel Petitpas","startTime":297.69899999999996,"endTime":301.44899999999996,"body":"So those sort of organizational"},{"speaker":"Marcel Petitpas","startTime":297.69899999999996,"endTime":301.44899999999996,"body":"and cultural issues tend to"},{"speaker":"Marcel Petitpas","startTime":301.44899999999996,"endTime":303.93899999999996,"body":"be really the root of a lot"},{"speaker":"Marcel Petitpas","startTime":301.44899999999996,"endTime":303.93899999999996,"body":"of the other things that"},{"speaker":"Marcel Petitpas","startTime":303.93899999999996,"endTime":306.01,"body":"get discussed around time"},{"speaker":"Marcel Petitpas","startTime":303.93899999999996,"endTime":306.01,"body":"track and being problematic."},{"speaker":"Kelsey Alpaio","startTime":306.82000000000005,"endTime":309.22,"body":"And from the"},{"speaker":"Kelsey Alpaio","startTime":306.82000000000005,"endTime":309.22,"body":"PM side, Kelly, you're the one"},{"speaker":"Kelsey Alpaio","startTime":309.22,"endTime":311.67999999999995,"body":"usually enforcing this process."},{"speaker":"Kelsey Alpaio","startTime":311.67999999999995,"endTime":314.47,"body":"So what do project managers"},{"speaker":"Kelsey Alpaio","startTime":311.67999999999995,"endTime":314.47,"body":"find annoying about it?"},{"speaker":"Kelly Vega","startTime":315.0,"endTime":318.43499999999995,"body":"I feel like there"},{"speaker":"Kelly Vega","startTime":315.0,"endTime":318.43499999999995,"body":"is just a resistance that comes"},{"speaker":"Kelly Vega","startTime":318.43499999999995,"endTime":319.725,"body":"from lack of transparency."},{"speaker":"Kelly Vega","startTime":319.995,"endTime":324.04499999999996,"body":"Most often when I come in on a"},{"speaker":"Kelly Vega","startTime":319.995,"endTime":324.04499999999996,"body":"team, time tracking is typically"},{"speaker":"Kelly Vega","startTime":324.04499999999996,"endTime":327.04499999999996,"body":"in place, but it's either, not"},{"speaker":"Kelly Vega","startTime":324.04499999999996,"endTime":327.04499999999996,"body":"much is being done with it or"},{"speaker":"Kelly Vega","startTime":327.04499999999996,"endTime":330.105,"body":"what's being done with it isn't"},{"speaker":"Kelly Vega","startTime":327.04499999999996,"endTime":330.105,"body":"being explained to the PM team."},{"speaker":"Kelly Vega","startTime":330.58500000000004,"endTime":334.21500000000003,"body":"And I think that having"},{"speaker":"Kelly Vega","startTime":330.58500000000004,"endTime":334.21500000000003,"body":"that assessment it's getting"},{"speaker":"Kelly Vega","startTime":334.21500000000003,"endTime":336.975,"body":"the groundwork of what is"},{"speaker":"Kelly Vega","startTime":334.21500000000003,"endTime":336.975,"body":"our definition of utilize,"},{"speaker":"Kelly Vega","startTime":336.975,"endTime":339.495,"body":"what is our definition of"},{"speaker":"Kelly Vega","startTime":336.975,"endTime":339.495,"body":"billable, non-billable."},{"speaker":"Kelly Vega","startTime":339.495,"endTime":342.135,"body":"How are we tracking it, getting"},{"speaker":"Kelly Vega","startTime":339.495,"endTime":342.135,"body":"all the foundation there, and"},{"speaker":"Kelly Vega","startTime":342.135,"endTime":345.135,"body":"then really a month to three"},{"speaker":"Kelly Vega","startTime":342.135,"endTime":345.135,"body":"months, you have enough data"},{"speaker":"Kelly Vega","startTime":345.405,"endTime":348.79499999999996,"body":"to look back and start saying,"},{"speaker":"Kelly Vega","startTime":345.405,"endTime":348.79499999999996,"body":"okay, things like, on average,"},{"speaker":"Kelly Vega","startTime":348.79499999999996,"endTime":351.31500000000005,"body":"this is how much non-billable"},{"speaker":"Kelly Vega","startTime":348.79499999999996,"endTime":351.31500000000005,"body":"time you're spending as"},{"speaker":"Kelly Vega","startTime":351.31500000000005,"endTime":352.515,"body":"a pm Let's talk about pm."},{"speaker":"Kelly Vega","startTime":352.515,"endTime":354.55499999999995,"body":"Because that's where it's,"},{"speaker":"Kelly Vega","startTime":352.515,"endTime":354.55499999999995,"body":"it can be really ambiguous."},{"speaker":"Kelly Vega","startTime":354.94500000000005,"endTime":358.005,"body":"And you can start to set trends"},{"speaker":"Kelly Vega","startTime":354.94500000000005,"endTime":358.005,"body":"to give them a base of typically"},{"speaker":"Kelly Vega","startTime":358.005,"endTime":360.105,"body":"you're spending this much"},{"speaker":"Kelly Vega","startTime":358.005,"endTime":360.105,"body":"time on maybe non-billable."},{"speaker":"Kelly Vega","startTime":360.28499999999997,"endTime":361.635,"body":"Now let's talk"},{"speaker":"Kelly Vega","startTime":360.28499999999997,"endTime":361.635,"body":"about your billable."},{"speaker":"Kelly Vega","startTime":361.875,"endTime":363.28499999999997,"body":"Like how were the"},{"speaker":"Kelly Vega","startTime":361.875,"endTime":363.28499999999997,"body":"things scoped out?"},{"speaker":"Kelly Vega","startTime":363.28499999999997,"endTime":366.885,"body":"You can break everything down"},{"speaker":"Kelly Vega","startTime":363.28499999999997,"endTime":366.885,"body":"into building blocks of this"},{"speaker":"Kelly Vega","startTime":366.885,"endTime":369.28499999999997,"body":"is what your week should look"},{"speaker":"Kelly Vega","startTime":366.885,"endTime":369.28499999999997,"body":"like based on your workload."},{"speaker":"Kelly Vega","startTime":369.28499999999997,"endTime":370.96500000000003,"body":"Give them guidance knowing"},{"speaker":"Kelly Vega","startTime":369.28499999999997,"endTime":370.96500000000003,"body":"that you're not gonna"},{"speaker":"Kelly Vega","startTime":370.96500000000003,"endTime":371.895,"body":"hit that every week."},{"speaker":"Kelly Vega","startTime":372.16499999999996,"endTime":373.395,"body":"It's gonna ebb and flow."},{"speaker":"Kelly Vega","startTime":373.755,"endTime":377.115,"body":"But yeah, I think that"},{"speaker":"Kelly Vega","startTime":373.755,"endTime":377.115,"body":"biggest pain point is,"},{"speaker":"Kelly Vega","startTime":377.32500000000005,"endTime":378.345,"body":"why am I doing this?"},{"speaker":"Kelly Vega","startTime":378.345,"endTime":379.485,"body":"What are you doing"},{"speaker":"Kelly Vega","startTime":378.345,"endTime":379.485,"body":"with this data?"},{"speaker":"Kelly Vega","startTime":379.485,"endTime":380.775,"body":"It feels like micromanagement."},{"speaker":"Kelly Vega","startTime":380.775,"endTime":381.31500000000005,"body":"I feel."},{"speaker":"Kelly Vega","startTime":381.69000000000005,"endTime":383.25,"body":"It's surveillance"},{"speaker":"Kelly Vega","startTime":381.69000000000005,"endTime":383.25,"body":"more than it is."},{"speaker":"Kelly Vega","startTime":383.29999999999995,"endTime":385.13,"body":"Something that"},{"speaker":"Kelly Vega","startTime":383.29999999999995,"endTime":385.13,"body":"helps our invoicing."},{"speaker":"Kelly Vega","startTime":385.13,"endTime":386.21000000000004,"body":"But it's, that's not true."},{"speaker":"Kelly Vega","startTime":386.21000000000004,"endTime":388.28,"body":"And we gotta build that"},{"speaker":"Kelly Vega","startTime":386.21000000000004,"endTime":388.28,"body":"story, show them those data"},{"speaker":"Kelly Vega","startTime":388.28,"endTime":392.24,"body":"points regularly and assess"},{"speaker":"Kelly Vega","startTime":388.28,"endTime":392.24,"body":"them with accountability"},{"speaker":"Kelly Vega","startTime":392.27,"endTime":395.87,"body":"and teamwork more than, Hey,"},{"speaker":"Kelly Vega","startTime":392.27,"endTime":395.87,"body":"what's the problem here?"},{"speaker":"Kelly Vega","startTime":395.9,"endTime":398.9,"body":"It has to be seen not as"},{"speaker":"Kelly Vega","startTime":395.9,"endTime":398.9,"body":"failure, but that there's,"},{"speaker":"Kelly Vega","startTime":398.95000000000005,"endTime":400.92999999999995,"body":"there's a human part of time"},{"speaker":"Kelly Vega","startTime":398.95000000000005,"endTime":400.92999999999995,"body":"tracking no matter what."},{"speaker":"Kelsey Alpaio","startTime":401.55999999999995,"endTime":402.25,"body":"Absolutely."},{"speaker":"Kelsey Alpaio","startTime":402.58000000000004,"endTime":405.07000000000005,"body":"And then there's the individual"},{"speaker":"Kelsey Alpaio","startTime":402.58000000000004,"endTime":405.07000000000005,"body":"contributor, the person"},{"speaker":"Kelsey Alpaio","startTime":405.34000000000003,"endTime":406.92999999999995,"body":"actually tracking their time."},{"speaker":"Kelsey Alpaio","startTime":407.32000000000005,"endTime":409.05999999999995,"body":"What's the most"},{"speaker":"Kelsey Alpaio","startTime":407.32000000000005,"endTime":409.05999999999995,"body":"common pushback there?"},{"speaker":"Kelsey Alpaio","startTime":409.05999999999995,"endTime":410.28999999999996,"body":"Matthew, can you jump in here?"},{"speaker":"Matthew Fox","startTime":410.77,"endTime":413.71000000000004,"body":"I think there's a"},{"speaker":"Matthew Fox","startTime":410.77,"endTime":413.71000000000004,"body":"couple things we get into that"},{"speaker":"Matthew Fox","startTime":413.71000000000004,"endTime":416.38,"body":"generalist versus specialist"},{"speaker":"Matthew Fox","startTime":413.71000000000004,"endTime":416.38,"body":"discussion that I talked"},{"speaker":"Matthew Fox","startTime":416.38,"endTime":420.07000000000005,"body":"about in the beginning where"},{"speaker":"Matthew Fox","startTime":416.38,"endTime":420.07000000000005,"body":"PMs I think can come under"},{"speaker":"Matthew Fox","startTime":420.07000000000005,"endTime":422.71000000000004,"body":"attack from management about"},{"speaker":"Matthew Fox","startTime":420.07000000000005,"endTime":422.71000000000004,"body":"where we're spending our"},{"speaker":"Matthew Fox","startTime":422.71000000000004,"endTime":424.21000000000004,"body":"time, how we're spending it."},{"speaker":"Matthew Fox","startTime":424.57000000000005,"endTime":427.62,"body":"I've seen lots of community"},{"speaker":"Matthew Fox","startTime":424.57000000000005,"endTime":427.62,"body":"posts about the fact that."},{"speaker":"Matthew Fox","startTime":428.025,"endTime":431.655,"body":"It blends or blurs that"},{"speaker":"Matthew Fox","startTime":428.025,"endTime":431.655,"body":"line into operations."},{"speaker":"Matthew Fox","startTime":431.655,"endTime":435.82500000000005,"body":"And as that, that individual"},{"speaker":"Matthew Fox","startTime":431.655,"endTime":435.82500000000005,"body":"contributor or that person just"},{"speaker":"Matthew Fox","startTime":435.82500000000005,"endTime":439.275,"body":"trying to get the work done,"},{"speaker":"Matthew Fox","startTime":435.82500000000005,"endTime":439.275,"body":"sometimes you feel micromanaged."},{"speaker":"Matthew Fox","startTime":439.33500000000004,"endTime":441.94500000000005,"body":"Sometimes there's a lot of"},{"speaker":"Matthew Fox","startTime":439.33500000000004,"endTime":441.94500000000005,"body":"questions that come up that"},{"speaker":"Matthew Fox","startTime":441.94500000000005,"endTime":443.265,"body":"don't have that backing."},{"speaker":"Matthew Fox","startTime":443.56500000000005,"endTime":447.43499999999995,"body":"And to Marcel's point earlier,"},{"speaker":"Matthew Fox","startTime":443.56500000000005,"endTime":447.43499999999995,"body":"there's so many cultural things"},{"speaker":"Matthew Fox","startTime":447.46500000000003,"endTime":450.975,"body":"that are baked into it where"},{"speaker":"Matthew Fox","startTime":447.46500000000003,"endTime":450.975,"body":"just taking the freelancer"},{"speaker":"Matthew Fox","startTime":450.975,"endTime":452.17499999999995,"body":"point of view for a moment."},{"speaker":"Matthew Fox","startTime":452.54999999999995,"endTime":456.27,"body":"We're not as invested in the"},{"speaker":"Matthew Fox","startTime":452.54999999999995,"endTime":456.27,"body":"culture of an organization."},{"speaker":"Matthew Fox","startTime":456.27,"endTime":459.41999999999996,"body":"We're trying to come in and get"},{"speaker":"Matthew Fox","startTime":456.27,"endTime":459.41999999999996,"body":"a job done, and then if we're"},{"speaker":"Matthew Fox","startTime":459.41999999999996,"endTime":462.21000000000004,"body":"seeing cultural issues or we're"},{"speaker":"Matthew Fox","startTime":459.41999999999996,"endTime":462.21000000000004,"body":"running into things that we have"},{"speaker":"Matthew Fox","startTime":462.21000000000004,"endTime":465.92999999999995,"body":"no control over, all of a sudden"},{"speaker":"Matthew Fox","startTime":462.21000000000004,"endTime":465.92999999999995,"body":"we're put in a very awkward"},{"speaker":"Matthew Fox","startTime":465.92999999999995,"endTime":469.04999999999995,"body":"spot of being able to identify"},{"speaker":"Matthew Fox","startTime":465.92999999999995,"endTime":469.04999999999995,"body":"what's happening without"},{"speaker":"Matthew Fox","startTime":469.04999999999995,"endTime":473.54999999999995,"body":"having any responsibility or"},{"speaker":"Matthew Fox","startTime":469.04999999999995,"endTime":473.54999999999995,"body":"accountability or even that"},{"speaker":"Matthew Fox","startTime":474.07000000000005,"endTime":477.01,"body":"direct line into management"},{"speaker":"Matthew Fox","startTime":474.07000000000005,"endTime":477.01,"body":"like a full-time employee might"},{"speaker":"Matthew Fox","startTime":477.01,"endTime":479.32000000000005,"body":"have when you add into it."},{"speaker":"Matthew Fox","startTime":479.65,"endTime":482.32000000000005,"body":"The general frustration that"},{"speaker":"Matthew Fox","startTime":479.65,"endTime":482.32000000000005,"body":"comes up because I, I think"},{"speaker":"Matthew Fox","startTime":482.32000000000005,"endTime":486.03999999999996,"body":"one of the things we as project"},{"speaker":"Matthew Fox","startTime":482.32000000000005,"endTime":486.03999999999996,"body":"managers often see is where,"},{"speaker":"Matthew Fox","startTime":486.03999999999996,"endTime":489.22,"body":"like that first line of defense"},{"speaker":"Matthew Fox","startTime":486.03999999999996,"endTime":489.22,"body":"of when something starts to go"},{"speaker":"Matthew Fox","startTime":489.22,"endTime":493.65999999999997,"body":"off the rails or when something"},{"speaker":"Matthew Fox","startTime":489.22,"endTime":493.65999999999997,"body":"is breaking down, but we don't"},{"speaker":"Matthew Fox","startTime":493.65999999999997,"endTime":497.28999999999996,"body":"often have all the tools or the"},{"speaker":"Matthew Fox","startTime":493.65999999999997,"endTime":497.28999999999996,"body":"backing to actually solve it."},{"speaker":"Matthew Fox","startTime":497.71000000000004,"endTime":500.5,"body":"We just actually see it"},{"speaker":"Matthew Fox","startTime":497.71000000000004,"endTime":500.5,"body":"playing out, and then"},{"speaker":"Matthew Fox","startTime":500.53,"endTime":503.40999999999997,"body":"we're being blamed for why"},{"speaker":"Matthew Fox","startTime":500.53,"endTime":503.40999999999997,"body":"things are running behind."},{"speaker":"Matthew Fox","startTime":503.40999999999997,"endTime":506.62,"body":"We're being blamed for why the"},{"speaker":"Matthew Fox","startTime":503.40999999999997,"endTime":506.62,"body":"team can't get things done."},{"speaker":"Matthew Fox","startTime":507.32500000000005,"endTime":509.725,"body":"Time tracking actually can"},{"speaker":"Matthew Fox","startTime":507.32500000000005,"endTime":509.725,"body":"be one of the things that"},{"speaker":"Matthew Fox","startTime":509.725,"endTime":512.785,"body":"everyone likes to make the"},{"speaker":"Matthew Fox","startTime":509.725,"endTime":512.785,"body":"culprit so it, it becomes"},{"speaker":"Matthew Fox","startTime":512.785,"endTime":513.955,"body":"a very interesting dance."},{"speaker":"Kelly Vega","startTime":514.255,"endTime":515.275,"body":"It's weaponized."},{"speaker":"Matthew Fox","startTime":515.575,"endTime":516.865,"body":"It"},{"speaker":"Matthew Fox","startTime":515.575,"endTime":516.865,"body":"does very quickly."},{"speaker":"Kelly Vega","startTime":517.195,"endTime":519.235,"body":"And I think that"},{"speaker":"Kelly Vega","startTime":517.195,"endTime":519.235,"body":"from, like you have the noise"},{"speaker":"Kelly Vega","startTime":519.235,"endTime":521.725,"body":"from the clients with invoicing,"},{"speaker":"Kelly Vega","startTime":519.235,"endTime":521.725,"body":"if that exists, right?"},{"speaker":"Kelly Vega","startTime":521.725,"endTime":522.565,"body":"So that's a pressure."},{"speaker":"Kelly Vega","startTime":522.775,"endTime":525.655,"body":"You have the profitability"},{"speaker":"Kelly Vega","startTime":522.775,"endTime":525.655,"body":"conversation, that's a pressure"},{"speaker":"Kelly Vega","startTime":525.835,"endTime":527.785,"body":"you have the utilization"},{"speaker":"Kelly Vega","startTime":525.835,"endTime":527.785,"body":"conversation, that's a"},{"speaker":"Kelly Vega","startTime":527.785,"endTime":531.655,"body":"pressure and all of that points"},{"speaker":"Kelly Vega","startTime":527.785,"endTime":531.655,"body":"largely usually to PMs, Hey,"},{"speaker":"Kelly Vega","startTime":531.655,"endTime":532.525,"body":"what's going on with this?"},{"speaker":"Kelly Vega","startTime":533.11,"endTime":535.48,"body":"Then, we're either scrambling"},{"speaker":"Kelly Vega","startTime":533.11,"endTime":535.48,"body":"with a lot of data and you"},{"speaker":"Kelly Vega","startTime":535.48,"endTime":539.35,"body":"run into analysis paralysis,"},{"speaker":"Kelly Vega","startTime":535.48,"endTime":539.35,"body":"or it's organized in a way"},{"speaker":"Kelly Vega","startTime":539.35,"endTime":541.27,"body":"and you've been maintaining"},{"speaker":"Kelly Vega","startTime":539.35,"endTime":541.27,"body":"it and assessing it, and you"},{"speaker":"Kelly Vega","startTime":541.27,"endTime":543.73,"body":"can provide whatever story"},{"speaker":"Kelly Vega","startTime":541.27,"endTime":543.73,"body":"you're able to with that data."},{"speaker":"Kelsey Alpaio","startTime":544.28,"endTime":544.97,"body":"Absolutely."},{"speaker":"Kelsey Alpaio","startTime":545.55,"endTime":548.3349999999999,"body":"Before we continue to say"},{"speaker":"Kelsey Alpaio","startTime":545.55,"endTime":548.3349999999999,"body":"terrible things about time"},{"speaker":"Kelsey Alpaio","startTime":548.3349999999999,"endTime":551.5749999999999,"body":"tracking, I do also wanna"},{"speaker":"Kelsey Alpaio","startTime":548.3349999999999,"endTime":551.5749999999999,"body":"give it its moment because,"},{"speaker":"Kelsey Alpaio","startTime":551.625,"endTime":554.9549999999999,"body":"if everyone hated it and it"},{"speaker":"Kelsey Alpaio","startTime":551.625,"endTime":554.9549999999999,"body":"was totally useless, we just"},{"speaker":"Kelsey Alpaio","startTime":554.9549999999999,"endTime":556.275,"body":"wouldn't do it anymore, right?"},{"speaker":"Kelsey Alpaio","startTime":556.275,"endTime":560.4449999999999,"body":"So why is time tracking"},{"speaker":"Kelsey Alpaio","startTime":556.275,"endTime":560.4449999999999,"body":"worth our time to care about?"},{"speaker":"Kelsey Alpaio","startTime":560.4449999999999,"endTime":564.015,"body":"Why should we keep trying to fix"},{"speaker":"Kelsey Alpaio","startTime":560.4449999999999,"endTime":564.015,"body":"the things that make it suck?"},{"speaker":"Kelsey Alpaio","startTime":564.295,"endTime":566.385,"body":"Marcel, I'll toss"},{"speaker":"Kelsey Alpaio","startTime":564.295,"endTime":566.385,"body":"this one to you first."},{"speaker":"Marcel Petitpas","startTime":566.865,"endTime":568.005,"body":"I'll speak"},{"speaker":"Marcel Petitpas","startTime":566.865,"endTime":568.005,"body":"to this mainly from the"},{"speaker":"Marcel Petitpas","startTime":568.005,"endTime":569.475,"body":"perspective of leadership."},{"speaker":"Marcel Petitpas","startTime":569.88,"endTime":573.8399999999999,"body":"The short answer is you can't"},{"speaker":"Marcel Petitpas","startTime":569.88,"endTime":573.8399999999999,"body":"understand how profitable"},{"speaker":"Marcel Petitpas","startTime":573.87,"endTime":577.3199999999999,"body":"anything beyond the entire"},{"speaker":"Marcel Petitpas","startTime":573.87,"endTime":577.3199999999999,"body":"agency is without having a model"},{"speaker":"Marcel Petitpas","startTime":577.3199999999999,"endTime":578.97,"body":"of where time is being invested."},{"speaker":"Marcel Petitpas","startTime":578.97,"endTime":580.92,"body":"And I'm sure that we'll"},{"speaker":"Marcel Petitpas","startTime":578.97,"endTime":580.92,"body":"get into like how do we"},{"speaker":"Marcel Petitpas","startTime":580.92,"endTime":582.0899999999999,"body":"define time tracking?"},{"speaker":"Marcel Petitpas","startTime":582.0899999999999,"endTime":584.25,"body":"But I look at it as being,"},{"speaker":"Marcel Petitpas","startTime":582.0899999999999,"endTime":584.25,"body":"having a model of where"},{"speaker":"Marcel Petitpas","startTime":584.25,"endTime":585.36,"body":"time is going in the agency."},{"speaker":"Marcel Petitpas","startTime":585.36,"endTime":588.39,"body":"That doesn't necessarily mean"},{"speaker":"Marcel Petitpas","startTime":585.36,"endTime":588.39,"body":"time sheets, but without that,"},{"speaker":"Marcel Petitpas","startTime":588.63,"endTime":590.64,"body":"because we're a service-based"},{"speaker":"Marcel Petitpas","startTime":588.63,"endTime":590.64,"body":"business and the majority"},{"speaker":"Marcel Petitpas","startTime":590.64,"endTime":593.13,"body":"of the cost that we incur"},{"speaker":"Marcel Petitpas","startTime":590.64,"endTime":593.13,"body":"to earn our revenue is time."},{"speaker":"Marcel Petitpas","startTime":593.67,"endTime":596.25,"body":"Time that we buy from our team"},{"speaker":"Marcel Petitpas","startTime":593.67,"endTime":596.25,"body":"in bulk and ideally resell"},{"speaker":"Marcel Petitpas","startTime":596.25,"endTime":597.36,"body":"to a client at a profit."},{"speaker":"Marcel Petitpas","startTime":597.39,"endTime":598.86,"body":"And if we do that,"},{"speaker":"Marcel Petitpas","startTime":597.39,"endTime":598.86,"body":"everybody wins."},{"speaker":"Marcel Petitpas","startTime":598.86,"endTime":600.81,"body":"The employee gets a job,"},{"speaker":"Marcel Petitpas","startTime":598.86,"endTime":600.81,"body":"the client gets value,"},{"speaker":"Marcel Petitpas","startTime":600.81,"endTime":601.5899999999999,"body":"and we get a profit."},{"speaker":"Marcel Petitpas","startTime":601.9499999999999,"endTime":602.76,"body":"That's the arrangement."},{"speaker":"Marcel Petitpas","startTime":603.06,"endTime":604.7099999999999,"body":"Without understanding where"},{"speaker":"Marcel Petitpas","startTime":603.06,"endTime":604.7099999999999,"body":"that time goes, we can't"},{"speaker":"Marcel Petitpas","startTime":604.7099999999999,"endTime":606.24,"body":"really know what it costs"},{"speaker":"Marcel Petitpas","startTime":604.7099999999999,"endTime":606.24,"body":"us to get things done."},{"speaker":"Marcel Petitpas","startTime":606.27,"endTime":608.4,"body":"Therefore, we can't understand"},{"speaker":"Marcel Petitpas","startTime":606.27,"endTime":608.4,"body":"how profitable clients,"},{"speaker":"Marcel Petitpas","startTime":608.4,"endTime":610.7099999999999,"body":"projects, service lines"},{"speaker":"Marcel Petitpas","startTime":608.4,"endTime":610.7099999999999,"body":"are, and it really limits"},{"speaker":"Marcel Petitpas","startTime":610.7099999999999,"endTime":614.01,"body":"our ability to do right by"},{"speaker":"Marcel Petitpas","startTime":610.7099999999999,"endTime":614.01,"body":"all the stakeholders in the"},{"speaker":"Marcel Petitpas","startTime":614.01,"endTime":615.36,"body":"business, including our team."},{"speaker":"Marcel Petitpas","startTime":615.78,"endTime":617.55,"body":"And that should be the"},{"speaker":"Marcel Petitpas","startTime":615.78,"endTime":617.55,"body":"intention beyond time tracking."},{"speaker":"Marcel Petitpas","startTime":617.55,"endTime":619.8,"body":"So that to me is like the"},{"speaker":"Marcel Petitpas","startTime":617.55,"endTime":619.8,"body":"biggest reason, certainly"},{"speaker":"Marcel Petitpas","startTime":619.8,"endTime":620.67,"body":"at the leadership level."},{"speaker":"Marcel Petitpas","startTime":620.67,"endTime":622.98,"body":"And I'm sure the rest of"},{"speaker":"Marcel Petitpas","startTime":620.67,"endTime":622.98,"body":"our panelists here will"},{"speaker":"Marcel Petitpas","startTime":622.98,"endTime":624.9599999999999,"body":"dig into the reasons it"},{"speaker":"Marcel Petitpas","startTime":622.98,"endTime":624.9599999999999,"body":"benefits everybody else too."},{"speaker":"Kelsey Alpaio","startTime":625.41,"endTime":625.62,"body":"Yeah."},{"speaker":"Kelsey Alpaio","startTime":625.62,"endTime":626.88,"body":"Kelly, do you"},{"speaker":"Kelsey Alpaio","startTime":625.62,"endTime":626.88,"body":"wanna jump in next?"},{"speaker":"Kelly Vega","startTime":627.39,"endTime":627.99,"body":"Absolutely."},{"speaker":"Kelly Vega","startTime":627.99,"endTime":630.24,"body":"Echoing what everything"},{"speaker":"Kelly Vega","startTime":627.99,"endTime":630.24,"body":"that Marcel said, and also,"},{"speaker":"Kelly Vega","startTime":630.24,"endTime":631.89,"body":"for capacity planning."},{"speaker":"Kelly Vega","startTime":631.89,"endTime":636.51,"body":"And we use time tracking, not"},{"speaker":"Kelly Vega","startTime":631.89,"endTime":636.51,"body":"just to answer to right fire"},{"speaker":"Kelly Vega","startTime":636.51,"endTime":638.9399999999999,"body":"drill, but also to plan ahead."},{"speaker":"Kelly Vega","startTime":638.97,"endTime":642.75,"body":"So when we are able to see"},{"speaker":"Kelly Vega","startTime":638.97,"endTime":642.75,"body":"trends from what was, or"},{"speaker":"Kelly Vega","startTime":642.75,"endTime":643.9499999999999,"body":"whether it be a deliverable."},{"speaker":"Kelly Vega","startTime":644.37,"endTime":647.7099999999999,"body":"A certain discipline on a"},{"speaker":"Kelly Vega","startTime":644.37,"endTime":647.7099999999999,"body":"project or phase we're able to"},{"speaker":"Kelly Vega","startTime":647.7099999999999,"endTime":650.8,"body":"group that out with timeframe"},{"speaker":"Kelly Vega","startTime":647.7099999999999,"endTime":650.8,"body":"and time logged, and that's able"},{"speaker":"Kelly Vega","startTime":650.8,"endTime":655.0,"body":"to help us see trends of how"},{"speaker":"Kelly Vega","startTime":650.8,"endTime":655.0,"body":"we are resourcing people out,"},{"speaker":"Kelly Vega","startTime":655.3,"endTime":658.78,"body":"how we are hiring, possibly if"},{"speaker":"Kelly Vega","startTime":655.3,"endTime":658.78,"body":"people are burning too hot, if"},{"speaker":"Kelly Vega","startTime":658.78,"endTime":661.9599999999999,"body":"we do hire, what that workload"},{"speaker":"Kelly Vega","startTime":658.78,"endTime":661.9599999999999,"body":"should look like by looking"},{"speaker":"Kelly Vega","startTime":661.9599999999999,"endTime":664.03,"body":"at maybe what the other person"},{"speaker":"Kelly Vega","startTime":661.9599999999999,"endTime":664.03,"body":"who's hired in that position."},{"speaker":"Kelly Vega","startTime":664.3349999999999,"endTime":667.3149999999999,"body":"Has done, what does"},{"speaker":"Kelly Vega","startTime":664.3349999999999,"endTime":667.3149999999999,"body":"junior, mid, senior level"},{"speaker":"Kelly Vega","startTime":667.3149999999999,"endTime":670.8249999999999,"body":"look like for output on"},{"speaker":"Kelly Vega","startTime":667.3149999999999,"endTime":670.8249999999999,"body":"this type of deliverable?"},{"speaker":"Kelly Vega","startTime":670.8249999999999,"endTime":673.615,"body":"And that's in conversations"},{"speaker":"Kelly Vega","startTime":670.8249999999999,"endTime":673.615,"body":"maybe with bigger teams, but"},{"speaker":"Kelly Vega","startTime":673.675,"endTime":677.3349999999999,"body":"scaling to that, to have your"},{"speaker":"Kelly Vega","startTime":673.675,"endTime":677.3349999999999,"body":"data early on when you start"},{"speaker":"Kelly Vega","startTime":677.3349999999999,"endTime":679.255,"body":"getting more like junior mid."},{"speaker":"Kelly Vega","startTime":679.255,"endTime":681.505,"body":"So it can help with hiring"},{"speaker":"Kelly Vega","startTime":679.255,"endTime":681.505,"body":"and looking at your team"},{"speaker":"Kelly Vega","startTime":681.505,"endTime":682.7049999999999,"body":"and strategizing that way."},{"speaker":"Kelsey Alpaio","startTime":682.7099999999999,"endTime":682.8399999999999,"body":"Yeah."},{"speaker":"Kelsey Alpaio","startTime":683.05,"endTime":683.86,"body":"Love all of that."},{"speaker":"Kelsey Alpaio","startTime":683.86,"endTime":685.36,"body":"Matthew, do you have"},{"speaker":"Kelsey Alpaio","startTime":683.86,"endTime":685.36,"body":"anything to add here?"},{"speaker":"Matthew Fox","startTime":685.6899999999999,"endTime":689.11,"body":"I love the points"},{"speaker":"Matthew Fox","startTime":685.6899999999999,"endTime":689.11,"body":"that Marcel and Kelly brought up"},{"speaker":"Matthew Fox","startTime":689.11,"endTime":690.67,"body":"the one other interesting thing."},{"speaker":"Matthew Fox","startTime":691.16,"endTime":694.5799999999999,"body":"And this goes back to my days"},{"speaker":"Matthew Fox","startTime":691.16,"endTime":694.5799999999999,"body":"as a ba. I think a lot of the"},{"speaker":"Matthew Fox","startTime":694.5799999999999,"endTime":699.29,"body":"time project managers don't"},{"speaker":"Matthew Fox","startTime":694.5799999999999,"endTime":699.29,"body":"often grasp or will come late"},{"speaker":"Matthew Fox","startTime":699.3199999999999,"endTime":703.4599999999999,"body":"to the scope discussion or"},{"speaker":"Matthew Fox","startTime":699.3199999999999,"endTime":703.4599999999999,"body":"our least favorite person,"},{"speaker":"Matthew Fox","startTime":703.4599999999999,"endTime":704.3299999999999,"body":"which is scope creep."},{"speaker":"Matthew Fox","startTime":704.9,"endTime":706.43,"body":"And that's one of the"},{"speaker":"Matthew Fox","startTime":704.9,"endTime":706.43,"body":"interesting things that"},{"speaker":"Matthew Fox","startTime":706.43,"endTime":710.78,"body":"time tracking can start to"},{"speaker":"Matthew Fox","startTime":706.43,"endTime":710.78,"body":"uncover is when we thought"},{"speaker":"Matthew Fox","startTime":710.8149999999999,"endTime":714.0799999999999,"body":"something was going to be"},{"speaker":"Matthew Fox","startTime":710.8149999999999,"endTime":714.0799999999999,"body":"bigger or more complex, and"},{"speaker":"Matthew Fox","startTime":714.0799999999999,"endTime":715.55,"body":"maybe it was simpler or."},{"speaker":"Matthew Fox","startTime":716.06,"endTime":716.8399999999999,"body":"Opposite of it."},{"speaker":"Matthew Fox","startTime":717.17,"endTime":719.6899999999999,"body":"And one thing that we as"},{"speaker":"Matthew Fox","startTime":717.17,"endTime":719.6899999999999,"body":"panelists had talked about"},{"speaker":"Matthew Fox","startTime":719.6899999999999,"endTime":722.0899999999999,"body":"behind the scenes and I"},{"speaker":"Matthew Fox","startTime":719.6899999999999,"endTime":722.0899999999999,"body":"think is a common challenge"},{"speaker":"Matthew Fox","startTime":722.0899999999999,"endTime":723.92,"body":"for PMs, Gold plating."},{"speaker":"Matthew Fox","startTime":724.3399999999999,"endTime":726.92,"body":"I love that developers have"},{"speaker":"Matthew Fox","startTime":724.3399999999999,"endTime":726.92,"body":"these great ideas and they wanna"},{"speaker":"Matthew Fox","startTime":726.92,"endTime":728.0899999999999,"body":"build these beautiful systems."},{"speaker":"Matthew Fox","startTime":729.05,"endTime":731.42,"body":"A lot of the time, especially"},{"speaker":"Matthew Fox","startTime":729.05,"endTime":731.42,"body":"in today's environment,"},{"speaker":"Matthew Fox","startTime":731.42,"endTime":732.4399999999999,"body":"we don't need that."},{"speaker":"Matthew Fox","startTime":732.53,"endTime":735.35,"body":"And time tracking can be one of"},{"speaker":"Matthew Fox","startTime":732.53,"endTime":735.35,"body":"the ways that we can go back and"},{"speaker":"Matthew Fox","startTime":735.35,"endTime":739.0699999999999,"body":"start to have that discussion"},{"speaker":"Matthew Fox","startTime":735.35,"endTime":739.0699999999999,"body":"or get that information out and"},{"speaker":"Matthew Fox","startTime":739.0699999999999,"endTime":742.52,"body":"actually get to what's happening"},{"speaker":"Matthew Fox","startTime":739.0699999999999,"endTime":742.52,"body":"because time tracking is one of"},{"speaker":"Matthew Fox","startTime":742.52,"endTime":745.88,"body":"the indicators, but I think that"},{"speaker":"Matthew Fox","startTime":742.52,"endTime":745.88,"body":"helps us start the conversation."},{"speaker":"Matthew Fox","startTime":746.24,"endTime":748.88,"body":"So again, we can, whether we"},{"speaker":"Matthew Fox","startTime":746.24,"endTime":748.88,"body":"have to go back to a client"},{"speaker":"Matthew Fox","startTime":748.9399999999999,"endTime":751.76,"body":"or we have to go back to the"},{"speaker":"Matthew Fox","startTime":748.9399999999999,"endTime":751.76,"body":"team to have the discussion,"},{"speaker":"Matthew Fox","startTime":752.18,"endTime":754.97,"body":"we at least have some of the"},{"speaker":"Matthew Fox","startTime":752.18,"endTime":754.97,"body":"information to get us back."},{"speaker":"Kelsey Alpaio","startTime":755.4499999999999,"endTime":756.65,"body":"Yeah, absolutely."},{"speaker":"Kelsey Alpaio","startTime":756.65,"endTime":758.74,"body":"And there's obviously a"},{"speaker":"Kelsey Alpaio","startTime":756.65,"endTime":758.74,"body":"lot of pros to getting"},{"speaker":"Kelsey Alpaio","startTime":758.74,"endTime":760.12,"body":"time tracking, right?"},{"speaker":"Kelsey Alpaio","startTime":760.42,"endTime":763.51,"body":"But there's also so many"},{"speaker":"Kelsey Alpaio","startTime":760.42,"endTime":763.51,"body":"ways we can get it wrong."},{"speaker":"Kelsey Alpaio","startTime":763.51,"endTime":766.9599999999999,"body":"And I wanna get into some time"},{"speaker":"Kelsey Alpaio","startTime":763.51,"endTime":766.9599999999999,"body":"tracking horror stories here."},{"speaker":"Kelsey Alpaio","startTime":767.38,"endTime":771.13,"body":"And I'm wondering like, what"},{"speaker":"Kelsey Alpaio","startTime":767.38,"endTime":771.13,"body":"are some really awful time"},{"speaker":"Kelsey Alpaio","startTime":771.13,"endTime":774.73,"body":"tracking setups you've seen or"},{"speaker":"Kelsey Alpaio","startTime":771.13,"endTime":774.73,"body":"dealt with in the past, and what"},{"speaker":"Kelsey Alpaio","startTime":774.73,"endTime":777.79,"body":"did you do either to fix it or"},{"speaker":"Kelsey Alpaio","startTime":774.73,"endTime":777.79,"body":"looking back, what would you"},{"speaker":"Kelsey Alpaio","startTime":777.79,"endTime":779.29,"body":"change about how you handled it?"},{"speaker":"Kelsey Alpaio","startTime":779.56,"endTime":781.6,"body":"Kelly, I know you have"},{"speaker":"Kelsey Alpaio","startTime":779.56,"endTime":781.6,"body":"some good stories here."},{"speaker":"Kelsey Alpaio","startTime":781.6,"endTime":782.86,"body":"You wanna jump in first?"},{"speaker":"Kelly Vega","startTime":783.655,"endTime":785.9649999999999,"body":"I think I have"},{"speaker":"Kelly Vega","startTime":783.655,"endTime":785.9649999999999,"body":"plenty of stories, both in the"},{"speaker":"Kelly Vega","startTime":785.9649999999999,"endTime":790.165,"body":"categories of having too much"},{"speaker":"Kelly Vega","startTime":785.9649999999999,"endTime":790.165,"body":"fidelity of how you're tracking,"},{"speaker":"Kelly Vega","startTime":790.5699999999999,"endTime":791.7099999999999,"body":"how you're parsing it out."},{"speaker":"Kelly Vega","startTime":791.98,"endTime":794.8,"body":"And you might have five minute"},{"speaker":"Kelly Vega","startTime":791.98,"endTime":794.8,"body":"increments and you might have"},{"speaker":"Kelly Vega","startTime":794.8,"endTime":798.1899999999999,"body":"categories that are set to"},{"speaker":"Kelly Vega","startTime":794.8,"endTime":798.1899999999999,"body":"a project, and then you have"},{"speaker":"Kelly Vega","startTime":798.1899999999999,"endTime":799.42,"body":"deliverables you're logging to."},{"speaker":"Kelly Vega","startTime":799.47,"endTime":800.85,"body":"And that's okay."},{"speaker":"Kelly Vega","startTime":800.85,"endTime":802.53,"body":"Maybe there's a need"},{"speaker":"Kelly Vega","startTime":800.85,"endTime":802.53,"body":"and there's a balance."},{"speaker":"Kelly Vega","startTime":802.53,"endTime":805.8,"body":"But then on the other side,"},{"speaker":"Kelly Vega","startTime":802.53,"endTime":805.8,"body":"where it is far too general"},{"speaker":"Kelly Vega","startTime":805.8,"endTime":808.89,"body":"and everyone's just, it's a"},{"speaker":"Kelly Vega","startTime":805.8,"endTime":808.89,"body":"dumping ground, so you have to"},{"speaker":"Kelly Vega","startTime":808.89,"endTime":811.7099999999999,"body":"ask yourself things like how"},{"speaker":"Kelly Vega","startTime":808.89,"endTime":811.7099999999999,"body":"much admin is going into each."},{"speaker":"Kelly Vega","startTime":811.7099999999999,"endTime":814.26,"body":"Less admin for more general,"},{"speaker":"Kelly Vega","startTime":811.7099999999999,"endTime":814.26,"body":"more admin for less, or"},{"speaker":"Kelly Vega","startTime":814.26,"endTime":815.61,"body":"for, yeah, more specific."},{"speaker":"Kelly Vega","startTime":816.0899999999999,"endTime":819.27,"body":"And I think I've run in within"},{"speaker":"Kelly Vega","startTime":816.0899999999999,"endTime":819.27,"body":"those, each of those scenarios."},{"speaker":"Kelly Vega","startTime":819.66,"endTime":822.2099999999999,"body":"Actually clients who had"},{"speaker":"Kelly Vega","startTime":819.66,"endTime":822.2099999999999,"body":"different reactions to what"},{"speaker":"Kelly Vega","startTime":822.2099999999999,"endTime":825.03,"body":"they wanted to see because"},{"speaker":"Kelly Vega","startTime":822.2099999999999,"endTime":825.03,"body":"of line item on invoices."},{"speaker":"Kelly Vega","startTime":825.3299999999999,"endTime":827.4,"body":"And so it looks to the"},{"speaker":"Kelly Vega","startTime":825.3299999999999,"endTime":827.4,"body":"PM in those scenarios"},{"speaker":"Kelly Vega","startTime":827.4,"endTime":828.449,"body":"of we want more detail."},{"speaker":"Kelly Vega","startTime":828.659,"endTime":830.399,"body":"Like, how much time are"},{"speaker":"Kelly Vega","startTime":828.659,"endTime":830.399,"body":"you spending on this?"},{"speaker":"Kelly Vega","startTime":830.399,"endTime":833.519,"body":"And now they're looking at"},{"speaker":"Kelly Vega","startTime":830.399,"endTime":833.519,"body":"all of those broken out tasks."},{"speaker":"Kelly Vega","startTime":833.519,"endTime":836.669,"body":"So as it relates to our"},{"speaker":"Kelly Vega","startTime":833.519,"endTime":836.669,"body":"own data management."},{"speaker":"Kelly Vega","startTime":836.999,"endTime":839.9689999999999,"body":"Define what you need"},{"speaker":"Kelly Vega","startTime":836.999,"endTime":839.9689999999999,"body":"at your company, what"},{"speaker":"Kelly Vega","startTime":839.9689999999999,"endTime":840.9599999999999,"body":"works for your team."},{"speaker":"Kelly Vega","startTime":840.9599999999999,"endTime":843.4689999999999,"body":"Yes, you can find okay, we have"},{"speaker":"Kelly Vega","startTime":840.9599999999999,"endTime":843.4689999999999,"body":"our utilization, we have this"},{"speaker":"Kelly Vega","startTime":843.4689999999999,"endTime":844.519,"body":"and we're tracking like this."},{"speaker":"Kelly Vega","startTime":844.819,"endTime":847.4789999999999,"body":"Go off of, a base that's out"},{"speaker":"Kelly Vega","startTime":844.819,"endTime":847.4789999999999,"body":"there at default, but you"},{"speaker":"Kelly Vega","startTime":847.4789999999999,"endTime":850.149,"body":"have to find out what you"},{"speaker":"Kelly Vega","startTime":847.4789999999999,"endTime":850.149,"body":"truly for your deliverables"},{"speaker":"Kelly Vega","startTime":850.149,"endTime":853.2389999999999,"body":"or phases, time and materials,"},{"speaker":"Kelly Vega","startTime":850.149,"endTime":853.2389999999999,"body":"fixed fee, all of that."},{"speaker":"Kelly Vega","startTime":853.509,"endTime":856.449,"body":"What is your team best"},{"speaker":"Kelly Vega","startTime":853.509,"endTime":856.449,"body":"structured to do and set that"},{"speaker":"Kelly Vega","startTime":856.449,"endTime":859.779,"body":"for yourself or revisit it if"},{"speaker":"Kelly Vega","startTime":856.449,"endTime":859.779,"body":"you need to scale a little bit."},{"speaker":"Kelsey Alpaio","startTime":860.199,"endTime":861.129,"body":"Yeah, I love that."},{"speaker":"Kelsey Alpaio","startTime":861.399,"endTime":862.419,"body":"Marcel, what about you?"},{"speaker":"Kelsey Alpaio","startTime":862.419,"endTime":864.669,"body":"What are some of the"},{"speaker":"Kelsey Alpaio","startTime":862.419,"endTime":864.669,"body":"time tracking setups that"},{"speaker":"Kelsey Alpaio","startTime":864.669,"endTime":866.579,"body":"you've seen And what have"},{"speaker":"Kelsey Alpaio","startTime":864.669,"endTime":866.579,"body":"you done to fix them?"},{"speaker":"Marcel Petitpas","startTime":866.9689999999999,"endTime":867.419,"body":"Yeah."},{"speaker":"Marcel Petitpas","startTime":867.419,"endTime":870.269,"body":"So like at a tactical level, the"},{"speaker":"Marcel Petitpas","startTime":867.419,"endTime":870.269,"body":"most common issue that we run"},{"speaker":"Marcel Petitpas","startTime":870.269,"endTime":873.749,"body":"into is exactly what Kelly is"},{"speaker":"Marcel Petitpas","startTime":870.269,"endTime":873.749,"body":"describing, which is you have"},{"speaker":"Marcel Petitpas","startTime":873.749,"endTime":875.9689999999999,"body":"a massive disconnect between"},{"speaker":"Marcel Petitpas","startTime":873.749,"endTime":875.9689999999999,"body":"the level of fidelity that's"},{"speaker":"Marcel Petitpas","startTime":875.9689999999999,"endTime":879.299,"body":"required to actually fulfill the"},{"speaker":"Marcel Petitpas","startTime":875.9689999999999,"endTime":879.299,"body":"objectives of the organization"},{"speaker":"Marcel Petitpas","startTime":879.569,"endTime":881.7289999999999,"body":"and the level of fidelity"},{"speaker":"Marcel Petitpas","startTime":879.569,"endTime":881.7289999999999,"body":"that's trying to be pursued"},{"speaker":"Marcel Petitpas","startTime":881.7289999999999,"endTime":883.559,"body":"in the project management"},{"speaker":"Marcel Petitpas","startTime":881.7289999999999,"endTime":883.559,"body":"or time tracking system."},{"speaker":"Marcel Petitpas","startTime":883.559,"endTime":886.259,"body":"So a perfect example of this"},{"speaker":"Marcel Petitpas","startTime":883.559,"endTime":886.259,"body":"is we're like, Hey, what's"},{"speaker":"Marcel Petitpas","startTime":886.259,"endTime":887.939,"body":"the most important question"},{"speaker":"Marcel Petitpas","startTime":886.259,"endTime":887.939,"body":"that you need to answer?"},{"speaker":"Marcel Petitpas","startTime":887.939,"endTime":889.9789999999999,"body":"And they're like, oh, we want"},{"speaker":"Marcel Petitpas","startTime":887.939,"endTime":889.9789999999999,"body":"to know profitability by client."},{"speaker":"Marcel Petitpas","startTime":889.9789999999999,"endTime":890.759,"body":"And I'm like, great."},{"speaker":"Marcel Petitpas","startTime":891.0889999999999,"endTime":894.179,"body":"The 19 different data points"},{"speaker":"Marcel Petitpas","startTime":891.0889999999999,"endTime":894.179,"body":"that you're trying to append"},{"speaker":"Marcel Petitpas","startTime":894.179,"endTime":896.279,"body":"to a time entry when you're"},{"speaker":"Marcel Petitpas","startTime":894.179,"endTime":896.279,"body":"tracking the subtask on the"},{"speaker":"Marcel Petitpas","startTime":896.279,"endTime":898.289,"body":"task within the deliverable,"},{"speaker":"Marcel Petitpas","startTime":896.279,"endTime":898.289,"body":"within the milestone, within"},{"speaker":"Marcel Petitpas","startTime":898.289,"endTime":899.249,"body":"the client, within the phase."},{"speaker":"Marcel Petitpas","startTime":899.7289999999999,"endTime":903.179,"body":"And then you wonder why you have"},{"speaker":"Marcel Petitpas","startTime":899.7289999999999,"endTime":903.179,"body":"25% time tracking compliance."},{"speaker":"Marcel Petitpas","startTime":903.209,"endTime":906.2389999999999,"body":"It's because your team has"},{"speaker":"Marcel Petitpas","startTime":903.209,"endTime":906.2389999999999,"body":"to make 17 decisions every"},{"speaker":"Marcel Petitpas","startTime":906.2389999999999,"endTime":907.289,"body":"time they log a time entry."},{"speaker":"Marcel Petitpas","startTime":907.289,"endTime":908.459,"body":"That's way too much friction."},{"speaker":"Marcel Petitpas","startTime":908.789,"endTime":911.759,"body":"And there's a direct correlation"},{"speaker":"Marcel Petitpas","startTime":908.789,"endTime":911.759,"body":"between how complex and how much"},{"speaker":"Marcel Petitpas","startTime":911.759,"endTime":913.7389999999999,"body":"friction there is and how much"},{"speaker":"Marcel Petitpas","startTime":911.759,"endTime":913.7389999999999,"body":"compliance you're gonna get."},{"speaker":"Marcel Petitpas","startTime":913.7389999999999,"endTime":916.079,"body":"And so radically simplifying"},{"speaker":"Marcel Petitpas","startTime":913.7389999999999,"endTime":916.079,"body":"those time tracking"},{"speaker":"Marcel Petitpas","startTime":916.079,"endTime":918.179,"body":"setups, that's the most"},{"speaker":"Marcel Petitpas","startTime":916.079,"endTime":918.179,"body":"common thing we run into."},{"speaker":"Marcel Petitpas","startTime":918.554,"endTime":919.7239999999999,"body":"From a compliance perspective."},{"speaker":"Marcel Petitpas","startTime":920.054,"endTime":922.3639999999999,"body":"Another thing that's nuanced"},{"speaker":"Marcel Petitpas","startTime":920.054,"endTime":922.3639999999999,"body":"that I think is worth calling"},{"speaker":"Marcel Petitpas","startTime":922.3639999999999,"endTime":925.334,"body":"out here, especially for the"},{"speaker":"Marcel Petitpas","startTime":922.3639999999999,"endTime":925.334,"body":"PMs in the room, is sometimes"},{"speaker":"Marcel Petitpas","startTime":925.394,"endTime":927.884,"body":"it's great to have time tracking"},{"speaker":"Marcel Petitpas","startTime":925.394,"endTime":927.884,"body":"in the project management"},{"speaker":"Marcel Petitpas","startTime":927.884,"endTime":931.424,"body":"tool, but sometimes that"},{"speaker":"Marcel Petitpas","startTime":927.884,"endTime":931.424,"body":"actually isn't the right move."},{"speaker":"Marcel Petitpas","startTime":931.4839999999999,"endTime":932.534,"body":"It's counterproductive."},{"speaker":"Marcel Petitpas","startTime":932.534,"endTime":935.9839999999999,"body":"And the reason for that is if"},{"speaker":"Marcel Petitpas","startTime":932.534,"endTime":935.9839999999999,"body":"you have a different set of"},{"speaker":"Marcel Petitpas","startTime":935.9839999999999,"endTime":939.374,"body":"requirements from the leadership"},{"speaker":"Marcel Petitpas","startTime":935.9839999999999,"endTime":939.374,"body":"perspective in terms of what the"},{"speaker":"Marcel Petitpas","startTime":939.374,"endTime":940.574,"body":"data schema needs to look like."},{"speaker":"Marcel Petitpas","startTime":940.9789999999999,"endTime":943.629,"body":"And then you start coupling that"},{"speaker":"Marcel Petitpas","startTime":940.9789999999999,"endTime":943.629,"body":"to the project management tool,"},{"speaker":"Marcel Petitpas","startTime":943.869,"endTime":946.389,"body":"you might end up in a situation"},{"speaker":"Marcel Petitpas","startTime":943.869,"endTime":946.389,"body":"where one of those two parties"},{"speaker":"Marcel Petitpas","startTime":946.389,"endTime":947.5889999999999,"body":"needs to make a compromise."},{"speaker":"Marcel Petitpas","startTime":947.919,"endTime":950.769,"body":"Because what tends to happen"},{"speaker":"Marcel Petitpas","startTime":947.919,"endTime":950.769,"body":"is the structure of the"},{"speaker":"Marcel Petitpas","startTime":950.769,"endTime":953.499,"body":"project management tool starts"},{"speaker":"Marcel Petitpas","startTime":950.769,"endTime":953.499,"body":"to dictate the structure of"},{"speaker":"Marcel Petitpas","startTime":953.499,"endTime":957.279,"body":"the time tracking data and"},{"speaker":"Marcel Petitpas","startTime":953.499,"endTime":957.279,"body":"sometimes decoupling those"},{"speaker":"Marcel Petitpas","startTime":957.279,"endTime":961.329,"body":"things gives both parties the"},{"speaker":"Marcel Petitpas","startTime":957.279,"endTime":961.329,"body":"freedom to do what they need."},{"speaker":"Marcel Petitpas","startTime":961.329,"endTime":963.939,"body":"It allows the PMO to be very"},{"speaker":"Marcel Petitpas","startTime":961.329,"endTime":963.939,"body":"flexible in how they set"},{"speaker":"Marcel Petitpas","startTime":963.939,"endTime":966.4889999999999,"body":"up milestones and phases"},{"speaker":"Marcel Petitpas","startTime":963.939,"endTime":966.4889999999999,"body":"and task lists and naming"},{"speaker":"Marcel Petitpas","startTime":966.4889999999999,"endTime":967.449,"body":"conventions and tags."},{"speaker":"Marcel Petitpas","startTime":967.449,"endTime":969.519,"body":"They can leave a lot of that"},{"speaker":"Marcel Petitpas","startTime":967.449,"endTime":969.519,"body":"stuff very unstructured."},{"speaker":"Marcel Petitpas","startTime":970.059,"endTime":973.779,"body":"And as long as you have a simple"},{"speaker":"Marcel Petitpas","startTime":970.059,"endTime":973.779,"body":"bridge or you have some logic"},{"speaker":"Marcel Petitpas","startTime":973.779,"endTime":976.659,"body":"statements that you can use in"},{"speaker":"Marcel Petitpas","startTime":973.779,"endTime":976.659,"body":"your data cleanup process, then"},{"speaker":"Marcel Petitpas","startTime":976.959,"endTime":980.769,"body":"you can have time tracking and"},{"speaker":"Marcel Petitpas","startTime":976.959,"endTime":980.769,"body":"project management be separated."},{"speaker":"Marcel Petitpas","startTime":980.769,"endTime":983.619,"body":"It's not always better to have"},{"speaker":"Marcel Petitpas","startTime":980.769,"endTime":983.619,"body":"them put together, so it's"},{"speaker":"Marcel Petitpas","startTime":983.619,"endTime":984.579,"body":"another important call out."},{"speaker":"Marcel Petitpas","startTime":984.999,"endTime":986.439,"body":"But the biggest issues"},{"speaker":"Marcel Petitpas","startTime":984.999,"endTime":986.439,"body":"that we've seen have"},{"speaker":"Marcel Petitpas","startTime":986.439,"endTime":988.629,"body":"all been cultural, and"},{"speaker":"Marcel Petitpas","startTime":986.439,"endTime":988.629,"body":"it's generally been."},{"speaker":"Marcel Petitpas","startTime":989.019,"endTime":991.209,"body":"That the organization was"},{"speaker":"Marcel Petitpas","startTime":989.019,"endTime":991.209,"body":"very lopsided in their"},{"speaker":"Marcel Petitpas","startTime":991.209,"endTime":993.7289999999999,"body":"incentives, so they were like"},{"speaker":"Marcel Petitpas","startTime":991.209,"endTime":993.7289999999999,"body":"hyper fixated on utilization."},{"speaker":"Marcel Petitpas","startTime":994.0889999999999,"endTime":996.579,"body":"Therefore, they had accuracy"},{"speaker":"Marcel Petitpas","startTime":994.0889999999999,"endTime":996.579,"body":"and cultural problems where"},{"speaker":"Marcel Petitpas","startTime":996.579,"endTime":999.429,"body":"people just were always super"},{"speaker":"Marcel Petitpas","startTime":996.579,"endTime":999.429,"body":"busy no matter how much client"},{"speaker":"Marcel Petitpas","startTime":999.429,"endTime":1002.549,"body":"work there was to do, or the"},{"speaker":"Marcel Petitpas","startTime":999.429,"endTime":1002.549,"body":"flip side, they were punitive"},{"speaker":"Marcel Petitpas","startTime":1002.6089999999999,"endTime":1004.3489999999999,"body":"about budgets on projects."},{"speaker":"Marcel Petitpas","startTime":1004.3489999999999,"endTime":1006.4789999999999,"body":"And therefore, even if people"},{"speaker":"Marcel Petitpas","startTime":1004.3489999999999,"endTime":1006.4789999999999,"body":"were absolutely slammed and"},{"speaker":"Marcel Petitpas","startTime":1006.4789999999999,"endTime":1008.459,"body":"working through weekends,"},{"speaker":"Marcel Petitpas","startTime":1006.4789999999999,"endTime":1008.459,"body":"they somehow magically"},{"speaker":"Marcel Petitpas","startTime":1008.459,"endTime":1009.5989999999999,"body":"never exceeded the budget."},{"speaker":"Marcel Petitpas","startTime":1009.929,"endTime":1014.459,"body":"And that to me is the biggest"},{"speaker":"Marcel Petitpas","startTime":1009.929,"endTime":1014.459,"body":"problem that we have to address."},{"speaker":"Marcel Petitpas","startTime":1014.459,"endTime":1017.459,"body":"It's a lot harder than some"},{"speaker":"Marcel Petitpas","startTime":1014.459,"endTime":1017.459,"body":"of these tactical issues that"},{"speaker":"Marcel Petitpas","startTime":1017.459,"endTime":1018.629,"body":"have to do with implementation."},{"speaker":"Kelly Vega","startTime":1019.004,"endTime":1019.334,"body":"Yeah."},{"speaker":"Kelly Vega","startTime":1019.694,"endTime":1023.2339999999999,"body":"Time tracking becomes meaningful"},{"speaker":"Kelly Vega","startTime":1019.694,"endTime":1023.2339999999999,"body":"the moment we make it rational."},{"speaker":"Kelly Vega","startTime":1023.454,"endTime":1025.434,"body":"And that has to be"},{"speaker":"Kelly Vega","startTime":1023.454,"endTime":1025.434,"body":"told, explained."},{"speaker":"Kelly Vega","startTime":1025.434,"endTime":1025.854,"body":"I love that."},{"speaker":"Kelsey Alpaio","startTime":1026.364,"endTime":1029.304,"body":"Matthew, I see"},{"speaker":"Kelsey Alpaio","startTime":1026.364,"endTime":1029.304,"body":"you in the chat as well, talking"},{"speaker":"Kelsey Alpaio","startTime":1029.304,"endTime":1033.415,"body":"about PM tools, not doing a"},{"speaker":"Kelsey Alpaio","startTime":1029.304,"endTime":1033.415,"body":"great job at time tracking."},{"speaker":"Kelsey Alpaio","startTime":1033.685,"endTime":1035.215,"body":"Can you talk a little bit"},{"speaker":"Kelsey Alpaio","startTime":1033.685,"endTime":1035.215,"body":"more about that or tell"},{"speaker":"Kelsey Alpaio","startTime":1035.215,"endTime":1037.135,"body":"us a little bit more about"},{"speaker":"Kelsey Alpaio","startTime":1035.215,"endTime":1037.135,"body":"the systems you've seen"},{"speaker":"Kelsey Alpaio","startTime":1037.135,"endTime":1038.574,"body":"that Don't do a great job?"},{"speaker":"Matthew Fox","startTime":1038.979,"endTime":1041.03,"body":"Yeah, so I have"},{"speaker":"Matthew Fox","startTime":1038.979,"endTime":1041.03,"body":"a love hate relationship"},{"speaker":"Matthew Fox","startTime":1041.03,"endTime":1041.659,"body":"with tools like Clickup."},{"speaker":"Matthew Fox","startTime":1042.3790000000001,"endTime":1045.019,"body":"I think it's great that it's"},{"speaker":"Matthew Fox","startTime":1042.3790000000001,"endTime":1045.019,"body":"trying to do everything, but"},{"speaker":"Matthew Fox","startTime":1045.019,"endTime":1048.499,"body":"what ends up happening is it"},{"speaker":"Matthew Fox","startTime":1045.019,"endTime":1048.499,"body":"does most things pretty well,"},{"speaker":"Matthew Fox","startTime":1048.499,"endTime":1050.06,"body":"and some things pretty terrible."},{"speaker":"Matthew Fox","startTime":1050.54,"endTime":1054.949,"body":"And there becomes this"},{"speaker":"Matthew Fox","startTime":1050.54,"endTime":1054.949,"body":"delusion I find with leadership"},{"speaker":"Matthew Fox","startTime":1054.949,"endTime":1057.739,"body":"where they say, Hey, we"},{"speaker":"Matthew Fox","startTime":1054.949,"endTime":1057.739,"body":"bought the tool, and now the"},{"speaker":"Matthew Fox","startTime":1057.739,"endTime":1058.699,"body":"tool should do everything."},{"speaker":"Matthew Fox","startTime":1058.699,"endTime":1061.219,"body":"It should do forecasting,"},{"speaker":"Matthew Fox","startTime":1058.699,"endTime":1061.219,"body":"it should do time tracking,"},{"speaker":"Matthew Fox","startTime":1061.519,"endTime":1062.689,"body":"should do all the things."},{"speaker":"Matthew Fox","startTime":1063.0339999999999,"endTime":1065.915,"body":"Then as a PM when I go in"},{"speaker":"Matthew Fox","startTime":1063.0339999999999,"endTime":1065.915,"body":"there to actually use the"},{"speaker":"Matthew Fox","startTime":1065.915,"endTime":1070.324,"body":"tool, I'm like it's getting"},{"speaker":"Matthew Fox","startTime":1065.915,"endTime":1070.324,"body":"me about 50 to 75% of the way"},{"speaker":"Matthew Fox","startTime":1070.324,"endTime":1073.5339999999999,"body":"there, and now I have to do"},{"speaker":"Matthew Fox","startTime":1070.324,"endTime":1073.5339999999999,"body":"all these behind the scenes"},{"speaker":"Matthew Fox","startTime":1073.5339999999999,"endTime":1076.7749999999999,"body":"calculations to actually get the"},{"speaker":"Matthew Fox","startTime":1073.5339999999999,"endTime":1076.7749999999999,"body":"information I need out of it."},{"speaker":"Matthew Fox","startTime":1077.344,"endTime":1079.624,"body":"I also have a love hate"},{"speaker":"Matthew Fox","startTime":1077.344,"endTime":1079.624,"body":"relationship with tools like"},{"speaker":"Matthew Fox","startTime":1079.624,"endTime":1082.715,"body":"Harvest, where I think tools"},{"speaker":"Matthew Fox","startTime":1079.624,"endTime":1082.715,"body":"like Harvest and Forecast,"},{"speaker":"Matthew Fox","startTime":1083.314,"endTime":1086.405,"body":"they do a great job with"},{"speaker":"Matthew Fox","startTime":1083.314,"endTime":1086.405,"body":"time tracking, and then you"},{"speaker":"Matthew Fox","startTime":1086.405,"endTime":1089.735,"body":"get into the reporting and"},{"speaker":"Matthew Fox","startTime":1086.405,"endTime":1089.735,"body":"like your UI falls off very"},{"speaker":"Matthew Fox","startTime":1089.735,"endTime":1092.165,"body":"quickly, and so it gets"},{"speaker":"Matthew Fox","startTime":1089.735,"endTime":1092.165,"body":"really frustrating about."},{"speaker":"Matthew Fox","startTime":1092.719,"endTime":1096.8899999999999,"body":"How we're supposed to use all"},{"speaker":"Matthew Fox","startTime":1092.719,"endTime":1096.8899999999999,"body":"of these tools to get work done."},{"speaker":"Matthew Fox","startTime":1096.8899999999999,"endTime":1099.319,"body":"At the end of the day, it"},{"speaker":"Matthew Fox","startTime":1096.8899999999999,"endTime":1099.319,"body":"becomes interesting in the"},{"speaker":"Matthew Fox","startTime":1099.319,"endTime":1103.099,"body":"sense that as a pm I tend"},{"speaker":"Matthew Fox","startTime":1099.319,"endTime":1103.099,"body":"to buck the trend a little"},{"speaker":"Matthew Fox","startTime":1103.099,"endTime":1106.514,"body":"bit because I don't care as"},{"speaker":"Matthew Fox","startTime":1103.099,"endTime":1106.514,"body":"much sometimes about process."},{"speaker":"Matthew Fox","startTime":1106.514,"endTime":1109.964,"body":"I don't care as much sometimes"},{"speaker":"Matthew Fox","startTime":1106.514,"endTime":1109.964,"body":"about setting things up"},{"speaker":"Matthew Fox","startTime":1109.964,"endTime":1111.0439999999999,"body":"perfectly in the tool."},{"speaker":"Matthew Fox","startTime":1111.434,"endTime":1114.254,"body":"I care about getting things done"},{"speaker":"Matthew Fox","startTime":1111.434,"endTime":1114.254,"body":"and getting things done as quick"},{"speaker":"Matthew Fox","startTime":1114.254,"endTime":1117.869,"body":"as possible with the clients"},{"speaker":"Matthew Fox","startTime":1114.254,"endTime":1117.869,"body":"or whatever we need to do."},{"speaker":"Matthew Fox","startTime":1118.6789999999999,"endTime":1121.949,"body":"And the tools end up"},{"speaker":"Matthew Fox","startTime":1118.6789999999999,"endTime":1121.949,"body":"creating work, or they end"},{"speaker":"Matthew Fox","startTime":1121.949,"endTime":1125.189,"body":"up creating jobs where we"},{"speaker":"Matthew Fox","startTime":1121.949,"endTime":1125.189,"body":"didn't need to spend all that"},{"speaker":"Matthew Fox","startTime":1125.189,"endTime":1126.539,"body":"much time in there before."},{"speaker":"Matthew Fox","startTime":1127.079,"endTime":1130.259,"body":"And looking at some of the"},{"speaker":"Matthew Fox","startTime":1127.079,"endTime":1130.259,"body":"comments in chat, we're"},{"speaker":"Matthew Fox","startTime":1130.259,"endTime":1132.1789999999999,"body":"going into forecast and"},{"speaker":"Matthew Fox","startTime":1130.259,"endTime":1132.1789999999999,"body":"we're trying to get it."},{"speaker":"Matthew Fox","startTime":1132.584,"endTime":1133.814,"body":"Perfect in there."},{"speaker":"Matthew Fox","startTime":1134.0539999999999,"endTime":1136.485,"body":"And then we'll get questions"},{"speaker":"Matthew Fox","startTime":1134.0539999999999,"endTime":1136.485,"body":"back from leadership about where"},{"speaker":"Matthew Fox","startTime":1136.485,"endTime":1137.864,"body":"do I find this information?"},{"speaker":"Matthew Fox","startTime":1138.134,"endTime":1139.7839999999999,"body":"And we're pointing"},{"speaker":"Matthew Fox","startTime":1138.134,"endTime":1139.7839999999999,"body":"'em back to the tool."},{"speaker":"Matthew Fox","startTime":1140.0249999999999,"endTime":1144.104,"body":"So even they don't understand"},{"speaker":"Matthew Fox","startTime":1140.0249999999999,"endTime":1144.104,"body":"how to use the tools that we're"},{"speaker":"Matthew Fox","startTime":1144.104,"endTime":1145.574,"body":"getting them to invest in."},{"speaker":"Matthew Fox","startTime":1145.965,"endTime":1148.3039999999999,"body":"And so there's this weird"},{"speaker":"Matthew Fox","startTime":1145.965,"endTime":1148.3039999999999,"body":"dance that's happening."},{"speaker":"Matthew Fox","startTime":1148.634,"endTime":1150.344,"body":"I don't have a"},{"speaker":"Matthew Fox","startTime":1148.634,"endTime":1150.344,"body":"perfect answer here."},{"speaker":"Matthew Fox","startTime":1150.344,"endTime":1151.245,"body":"I wish I did."},{"speaker":"Matthew Fox","startTime":1151.7839999999999,"endTime":1155.7749999999999,"body":"I think that's what I'll sum"},{"speaker":"Matthew Fox","startTime":1151.7839999999999,"endTime":1155.7749999999999,"body":"it up with is we're getting"},{"speaker":"Matthew Fox","startTime":1155.7749999999999,"endTime":1159.584,"body":"so many promises, for example,"},{"speaker":"Matthew Fox","startTime":1155.7749999999999,"endTime":1159.584,"body":"with AI, with the tools"},{"speaker":"Matthew Fox","startTime":1159.584,"endTime":1160.814,"body":"that are out there that."},{"speaker":"Matthew Fox","startTime":1161.234,"endTime":1165.404,"body":"I don't think there's a world"},{"speaker":"Matthew Fox","startTime":1161.234,"endTime":1165.404,"body":"where manual intervention"},{"speaker":"Matthew Fox","startTime":1165.404,"endTime":1166.7839999999999,"body":"is not going to exist."},{"speaker":"Matthew Fox","startTime":1166.7839999999999,"endTime":1168.7939999999999,"body":"I think there's always gonna"},{"speaker":"Matthew Fox","startTime":1166.7839999999999,"endTime":1168.7939999999999,"body":"be some manual work we're"},{"speaker":"Matthew Fox","startTime":1168.7939999999999,"endTime":1169.964,"body":"gonna have to do as a pm."},{"speaker":"Matthew Fox","startTime":1170.324,"endTime":1173.144,"body":"There's always going to be"},{"speaker":"Matthew Fox","startTime":1170.324,"endTime":1173.144,"body":"an educational piece to kinda"},{"speaker":"Matthew Fox","startTime":1173.354,"endTime":1175.964,"body":"round out with what other people"},{"speaker":"Matthew Fox","startTime":1173.354,"endTime":1175.964,"body":"have talked about as well,"},{"speaker":"Matthew Fox","startTime":1175.964,"endTime":1178.964,"body":"that management's gonna start"},{"speaker":"Matthew Fox","startTime":1175.964,"endTime":1178.964,"body":"to look at the tools and try"},{"speaker":"Matthew Fox","startTime":1178.964,"endTime":1180.434,"body":"to make decisions off of it."},{"speaker":"Matthew Fox","startTime":1181.0339999999999,"endTime":1183.7649999999999,"body":"And it's one piece"},{"speaker":"Matthew Fox","startTime":1181.0339999999999,"endTime":1183.7649999999999,"body":"of the puzzle."},{"speaker":"Matthew Fox","startTime":1183.8999999999999,"endTime":1184.119,"body":"And."},{"speaker":"Matthew Fox","startTime":1184.814,"endTime":1187.155,"body":"Again, I could keep rambling"},{"speaker":"Matthew Fox","startTime":1184.814,"endTime":1187.155,"body":"for a long time about this"},{"speaker":"Matthew Fox","startTime":1187.155,"endTime":1189.885,"body":"because I've had so many"},{"speaker":"Matthew Fox","startTime":1187.155,"endTime":1189.885,"body":"frustrations and challenging"},{"speaker":"Matthew Fox","startTime":1189.885,"endTime":1193.935,"body":"conversations about it that"},{"speaker":"Matthew Fox","startTime":1189.885,"endTime":1193.935,"body":"we're close, but yeah, the"},{"speaker":"Matthew Fox","startTime":1193.935,"endTime":1195.315,"body":"tools just aren't there yet."},{"speaker":"Kelsey Alpaio","startTime":1195.7649999999999,"endTime":1197.02,"body":"Marcel,"},{"speaker":"Kelsey Alpaio","startTime":1195.7649999999999,"endTime":1197.02,"body":"I see you, you have un"},{"speaker":"Kelsey Alpaio","startTime":1197.02,"endTime":1198.195,"body":"unmuted jump in here."},{"speaker":"Marcel Petitpas","startTime":1199.635,"endTime":1201.795,"body":"I'm gonna try"},{"speaker":"Marcel Petitpas","startTime":1199.635,"endTime":1201.795,"body":"my best not to go on a long"},{"speaker":"Marcel Petitpas","startTime":1201.795,"endTime":1205.155,"body":"rant about this, but what Matt"},{"speaker":"Marcel Petitpas","startTime":1201.795,"endTime":1205.155,"body":"is saying is so important."},{"speaker":"Marcel Petitpas","startTime":1205.785,"endTime":1209.565,"body":"The trap that I see so many"},{"speaker":"Marcel Petitpas","startTime":1205.785,"endTime":1209.565,"body":"people fall into is believing"},{"speaker":"Marcel Petitpas","startTime":1209.565,"endTime":1212.73,"body":"that I. The place where the work"},{"speaker":"Marcel Petitpas","startTime":1209.565,"endTime":1212.73,"body":"happens and where the data is"},{"speaker":"Marcel Petitpas","startTime":1212.73,"endTime":1215.37,"body":"created should also be the place"},{"speaker":"Marcel Petitpas","startTime":1212.73,"endTime":1215.37,"body":"that all the reporting is done."},{"speaker":"Marcel Petitpas","startTime":1215.7,"endTime":1218.55,"body":"And I think if you go out and"},{"speaker":"Marcel Petitpas","startTime":1215.7,"endTime":1218.55,"body":"try to hire project management"},{"speaker":"Marcel Petitpas","startTime":1218.55,"endTime":1221.3999999999999,"body":"and time tracking tools, or"},{"speaker":"Marcel Petitpas","startTime":1218.55,"endTime":1221.3999999999999,"body":"even PSAs to do both work"},{"speaker":"Marcel Petitpas","startTime":1221.3999999999999,"endTime":1224.73,"body":"management and reporting, you"},{"speaker":"Marcel Petitpas","startTime":1221.3999999999999,"endTime":1224.73,"body":"will fail 100% of the time."},{"speaker":"Marcel Petitpas","startTime":1224.97,"endTime":1227.58,"body":"And the key reason for"},{"speaker":"Marcel Petitpas","startTime":1224.97,"endTime":1227.58,"body":"it is it's, that's based"},{"speaker":"Marcel Petitpas","startTime":1227.58,"endTime":1230.34,"body":"on an assumption that is"},{"speaker":"Marcel Petitpas","startTime":1227.58,"endTime":1230.34,"body":"fundamentally never true, which"},{"speaker":"Marcel Petitpas","startTime":1230.34,"endTime":1231.48,"body":"is the data will be clean."},{"speaker":"Marcel Petitpas","startTime":1231.885,"endTime":1233.0249999999999,"body":"The data won't be clean."},{"speaker":"Marcel Petitpas","startTime":1233.085,"endTime":1234.225,"body":"It never has been clean."},{"speaker":"Marcel Petitpas","startTime":1234.465,"endTime":1235.455,"body":"It never will be clean."},{"speaker":"Marcel Petitpas","startTime":1235.7549999999999,"endTime":1236.865,"body":"People will make mistakes."},{"speaker":"Marcel Petitpas","startTime":1237.135,"endTime":1239.955,"body":"Even if you can somehow get"},{"speaker":"Marcel Petitpas","startTime":1237.135,"endTime":1239.955,"body":"militant, perfect compliance"},{"speaker":"Marcel Petitpas","startTime":1239.955,"endTime":1242.295,"body":"on inputs, your organization's"},{"speaker":"Marcel Petitpas","startTime":1239.955,"endTime":1242.295,"body":"gonna change things."},{"speaker":"Marcel Petitpas","startTime":1242.625,"endTime":1244.215,"body":"You're gonna rename this"},{"speaker":"Marcel Petitpas","startTime":1242.625,"endTime":1244.215,"body":"department, you're gonna"},{"speaker":"Marcel Petitpas","startTime":1244.215,"endTime":1246.0149999999999,"body":"start selling new services,"},{"speaker":"Marcel Petitpas","startTime":1244.215,"endTime":1246.0149999999999,"body":"you're gonna change the"},{"speaker":"Marcel Petitpas","startTime":1246.0149999999999,"endTime":1246.945,"body":"way you structure things."},{"speaker":"Marcel Petitpas","startTime":1246.945,"endTime":1247.305,"body":"You're gonna."},{"speaker":"Marcel Petitpas","startTime":1247.6,"endTime":1250.16,"body":"Change the naming convention"},{"speaker":"Marcel Petitpas","startTime":1247.6,"endTime":1250.16,"body":"for how clients are structured,"},{"speaker":"Marcel Petitpas","startTime":1250.46,"endTime":1253.25,"body":"and so just assume that"},{"speaker":"Marcel Petitpas","startTime":1250.46,"endTime":1253.25,"body":"you're always gonna have to"},{"speaker":"Marcel Petitpas","startTime":1253.25,"endTime":1255.53,"body":"use an ETL or an ELT process."},{"speaker":"Marcel Petitpas","startTime":1255.53,"endTime":1257.0,"body":"You're gonna extract data"},{"speaker":"Marcel Petitpas","startTime":1255.53,"endTime":1257.0,"body":"from all the different"},{"speaker":"Marcel Petitpas","startTime":1257.0,"endTime":1259.37,"body":"places that it exists, which"},{"speaker":"Marcel Petitpas","startTime":1257.0,"endTime":1259.37,"body":"is constantly changing."},{"speaker":"Marcel Petitpas","startTime":1259.6399999999999,"endTime":1262.34,"body":"You're gonna have to write"},{"speaker":"Marcel Petitpas","startTime":1259.6399999999999,"endTime":1262.34,"body":"logic statements, like if the"},{"speaker":"Marcel Petitpas","startTime":1262.34,"endTime":1265.79,"body":"task has one of 18 names that"},{"speaker":"Marcel Petitpas","startTime":1262.34,"endTime":1265.79,"body":"are all different ways that"},{"speaker":"Marcel Petitpas","startTime":1265.79,"endTime":1269.09,"body":"people like to say the word"},{"speaker":"Marcel Petitpas","startTime":1265.79,"endTime":1269.09,"body":"design, then it's design time."},{"speaker":"Marcel Petitpas","startTime":1269.3899999999999,"endTime":1271.58,"body":"And then you can finally run"},{"speaker":"Marcel Petitpas","startTime":1269.3899999999999,"endTime":1271.58,"body":"your report that says, how much"},{"speaker":"Marcel Petitpas","startTime":1271.58,"endTime":1274.01,"body":"design time have we spent on the"},{"speaker":"Marcel Petitpas","startTime":1271.58,"endTime":1274.01,"body":"last 20 websites that we built?"},{"speaker":"Marcel Petitpas","startTime":1274.01,"endTime":1276.2,"body":"But just assume that you're"},{"speaker":"Marcel Petitpas","startTime":1274.01,"endTime":1276.2,"body":"always gonna have to do that."},{"speaker":"Marcel Petitpas","startTime":1276.58,"endTime":1278.2,"body":"In the same way that"},{"speaker":"Marcel Petitpas","startTime":1276.58,"endTime":1278.2,"body":"you're always gonna have"},{"speaker":"Marcel Petitpas","startTime":1278.2,"endTime":1280.1499999999999,"body":"to have a bookkeeper"},{"speaker":"Marcel Petitpas","startTime":1278.2,"endTime":1280.1499999999999,"body":"doing your bookkeeping."},{"speaker":"Marcel Petitpas","startTime":1280.1499999999999,"endTime":1283.1499999999999,"body":"And yes, AI will help"},{"speaker":"Marcel Petitpas","startTime":1280.1499999999999,"endTime":1283.1499999999999,"body":"dramatically reduce the amount"},{"speaker":"Marcel Petitpas","startTime":1283.1499999999999,"endTime":1286.6299999999999,"body":"of time that you spend doing"},{"speaker":"Marcel Petitpas","startTime":1283.1499999999999,"endTime":1286.6299999999999,"body":"those things, but unfortunately,"},{"speaker":"Marcel Petitpas","startTime":1287.11,"endTime":1289.57,"body":"that context and human judgment"},{"speaker":"Marcel Petitpas","startTime":1287.11,"endTime":1289.57,"body":"will still be required."},{"speaker":"Marcel Petitpas","startTime":1289.57,"endTime":1292.5,"body":"And if you think about the fact"},{"speaker":"Marcel Petitpas","startTime":1289.57,"endTime":1292.5,"body":"that we've had a human doing"},{"speaker":"Marcel Petitpas","startTime":1292.5,"endTime":1295.98,"body":"that process in finance for"},{"speaker":"Marcel Petitpas","startTime":1292.5,"endTime":1295.98,"body":"ever, and that we still haven't"},{"speaker":"Marcel Petitpas","startTime":1295.98,"endTime":1299.37,"body":"displaced that, think about how"},{"speaker":"Marcel Petitpas","startTime":1295.98,"endTime":1299.37,"body":"much cleaner finance data is."},{"speaker":"Marcel Petitpas","startTime":1299.835,"endTime":1303.405,"body":"Then ops data, humans create"},{"speaker":"Marcel Petitpas","startTime":1299.835,"endTime":1303.405,"body":"a hundred percent of ops data."},{"speaker":"Marcel Petitpas","startTime":1303.915,"endTime":1306.585,"body":"They create 0% of finance"},{"speaker":"Marcel Petitpas","startTime":1303.915,"endTime":1306.585,"body":"data, and yet we still need"},{"speaker":"Marcel Petitpas","startTime":1306.585,"endTime":1308.805,"body":"a human being to clean that"},{"speaker":"Marcel Petitpas","startTime":1306.585,"endTime":1308.805,"body":"stuff up before it's accurate."},{"speaker":"Marcel Petitpas","startTime":1308.805,"endTime":1311.475,"body":"So I think like this"},{"speaker":"Marcel Petitpas","startTime":1308.805,"endTime":1311.475,"body":"idea is a big one."},{"speaker":"Marcel Petitpas","startTime":1311.955,"endTime":1316.605,"body":"I just hope that PMs can free"},{"speaker":"Marcel Petitpas","startTime":1311.955,"endTime":1316.605,"body":"themselves from this belief"},{"speaker":"Marcel Petitpas","startTime":1316.665,"endTime":1319.395,"body":"that will only ever disappoint"},{"speaker":"Marcel Petitpas","startTime":1316.665,"endTime":1319.395,"body":"them, which is that there's some"},{"speaker":"Marcel Petitpas","startTime":1319.395,"endTime":1321.945,"body":"world in which all of this is"},{"speaker":"Marcel Petitpas","startTime":1319.395,"endTime":1321.945,"body":"automated and the data's just"},{"speaker":"Marcel Petitpas","startTime":1321.945,"endTime":1323.925,"body":"clean and they can just run a"},{"speaker":"Marcel Petitpas","startTime":1321.945,"endTime":1323.925,"body":"report and everything's great."},{"speaker":"Marcel Petitpas","startTime":1324.285,"endTime":1325.155,"body":"That's just not gonna happen."},{"speaker":"Marcel Petitpas","startTime":1325.155,"endTime":1326.685,"body":"So stop trying to pursue that."},{"speaker":"Kelly Vega","startTime":1327.435,"endTime":1328.395,"body":"I can't disagree."},{"speaker":"Kelly Vega","startTime":1328.395,"endTime":1331.0049999999999,"body":"I know coming from the tech"},{"speaker":"Kelly Vega","startTime":1328.395,"endTime":1331.0049999999999,"body":"perspective where you know,"},{"speaker":"Kelly Vega","startTime":1331.01,"endTime":1334.035,"body":"Atlassian, JIRA is largely"},{"speaker":"Kelly Vega","startTime":1331.01,"endTime":1334.035,"body":"where the work is being done"},{"speaker":"Kelly Vega","startTime":1334.035,"endTime":1335.175,"body":"or logged and what have you."},{"speaker":"Kelly Vega","startTime":1335.175,"endTime":1337.815,"body":"I will say that I have seen"},{"speaker":"Kelly Vega","startTime":1335.175,"endTime":1337.815,"body":"night and day difference where"},{"speaker":"Kelly Vega","startTime":1337.815,"endTime":1341.0249999999999,"body":"time tracking is required"},{"speaker":"Kelly Vega","startTime":1337.815,"endTime":1341.0249999999999,"body":"for those teams within Jira"},{"speaker":"Kelly Vega","startTime":1341.0249999999999,"endTime":1342.735,"body":"itself, tempo, what have you."},{"speaker":"Kelly Vega","startTime":1343.125,"endTime":1345.7649999999999,"body":"Because yes, there are"},{"speaker":"Kelly Vega","startTime":1343.125,"endTime":1345.7649999999999,"body":"tools that PMs can manage."},{"speaker":"Kelly Vega","startTime":1345.7649999999999,"endTime":1348.135,"body":"Yes, there are APIs that can"},{"speaker":"Kelly Vega","startTime":1345.7649999999999,"endTime":1348.135,"body":"exist and you can help that time"},{"speaker":"Kelly Vega","startTime":1348.135,"endTime":1349.905,"body":"tracking be in one nice place."},{"speaker":"Kelly Vega","startTime":1349.905,"endTime":1352.155,"body":"But to have a dev in this case."},{"speaker":"Kelly Vega","startTime":1352.53,"endTime":1356.6399999999999,"body":"Someone from a tech team logging"},{"speaker":"Kelly Vega","startTime":1352.53,"endTime":1356.6399999999999,"body":"in either both spots or just the"},{"speaker":"Kelly Vega","startTime":1356.6399999999999,"endTime":1359.61,"body":"PM tool and not the tool within"},{"speaker":"Kelly Vega","startTime":1356.6399999999999,"endTime":1359.61,"body":"which they're doing the work."},{"speaker":"Kelly Vega","startTime":1359.61,"endTime":1362.3,"body":"Like you gotta, yeah, flex"},{"speaker":"Kelly Vega","startTime":1359.61,"endTime":1362.3,"body":"and ebb and flow on what"},{"speaker":"Kelly Vega","startTime":1362.3,"endTime":1362.99,"body":"is best for your team."},{"speaker":"Kelly Vega","startTime":1362.99,"endTime":1364.97,"body":"And I have to say, from a"},{"speaker":"Kelly Vega","startTime":1362.99,"endTime":1364.97,"body":"tech perspective, I would"},{"speaker":"Kelly Vega","startTime":1364.97,"endTime":1368.24,"body":"wholeheartedly advise that if"},{"speaker":"Kelly Vega","startTime":1364.97,"endTime":1368.24,"body":"the work is largely being done"},{"speaker":"Kelly Vega","startTime":1368.24,"endTime":1370.33,"body":"in something like Atlassian,"},{"speaker":"Kelly Vega","startTime":1368.24,"endTime":1370.33,"body":"JIRA, the that's where the"},{"speaker":"Kelly Vega","startTime":1370.33,"endTime":1371.2,"body":"time should be tracked."},{"speaker":"Kelly Vega","startTime":1371.2,"endTime":1373.21,"body":"If you can pull it"},{"speaker":"Kelly Vega","startTime":1371.2,"endTime":1373.21,"body":"off and whatnot."},{"speaker":"Kelsey Alpaio","startTime":1373.675,"endTime":1374.785,"body":"Yeah, absolutely."},{"speaker":"Kelsey Alpaio","startTime":1374.785,"endTime":1377.955,"body":"And my next question is around"},{"speaker":"Kelsey Alpaio","startTime":1374.785,"endTime":1377.955,"body":"these tools still, but the"},{"speaker":"Kelsey Alpaio","startTime":1377.955,"endTime":1381.5249999999999,"body":"way that they're going to"},{"speaker":"Kelsey Alpaio","startTime":1377.955,"endTime":1381.5249999999999,"body":"change and be impacted by AI."},{"speaker":"Kelsey Alpaio","startTime":1381.5249999999999,"endTime":1385.2549999999999,"body":"I know a few of you have"},{"speaker":"Kelsey Alpaio","startTime":1381.5249999999999,"endTime":1385.2549999999999,"body":"mentioned kind of AI solutions"},{"speaker":"Kelsey Alpaio","startTime":1385.2549999999999,"endTime":1387.955,"body":"emerging and what that will"},{"speaker":"Kelsey Alpaio","startTime":1385.2549999999999,"endTime":1387.955,"body":"look like for teams and for"},{"speaker":"Kelsey Alpaio","startTime":1387.955,"endTime":1389.395,"body":"time tracking in particular."},{"speaker":"Kelsey Alpaio","startTime":1389.845,"endTime":1392.065,"body":"But yeah, I wanna"},{"speaker":"Kelsey Alpaio","startTime":1389.845,"endTime":1392.065,"body":"dive into that more."},{"speaker":"Kelsey Alpaio","startTime":1392.095,"endTime":1395.5149999999999,"body":"Like what ways will"},{"speaker":"Kelsey Alpaio","startTime":1392.095,"endTime":1395.5149999999999,"body":"AI change the way we"},{"speaker":"Kelsey Alpaio","startTime":1395.5149999999999,"endTime":1397.375,"body":"approach this process?"},{"speaker":"Kelsey Alpaio","startTime":1397.75,"endTime":1399.25,"body":"Marcel, do you wanna"},{"speaker":"Kelsey Alpaio","startTime":1397.75,"endTime":1399.25,"body":"jump in there first?"},{"speaker":"Marcel Petitpas","startTime":1399.58,"endTime":1399.76,"body":"Sure."},{"speaker":"Marcel Petitpas","startTime":1399.82,"endTime":1402.46,"body":"I'm happy to share what"},{"speaker":"Marcel Petitpas","startTime":1399.82,"endTime":1402.46,"body":"we're seeing on the ground at"},{"speaker":"Marcel Petitpas","startTime":1402.46,"endTime":1405.16,"body":"Parakeeto as we work with a"},{"speaker":"Marcel Petitpas","startTime":1402.46,"endTime":1405.16,"body":"lot of clients, and this is"},{"speaker":"Marcel Petitpas","startTime":1405.16,"endTime":1408.28,"body":"a big part of what we have to"},{"speaker":"Marcel Petitpas","startTime":1405.16,"endTime":1408.28,"body":"work with them on, is getting a"},{"speaker":"Marcel Petitpas","startTime":1408.28,"endTime":1412.45,"body":"system in place for project time"},{"speaker":"Marcel Petitpas","startTime":1408.28,"endTime":1412.45,"body":"and people data that helps 'em"},{"speaker":"Marcel Petitpas","startTime":1412.45,"endTime":1414.3999999999999,"body":"get the outcomes that they want"},{"speaker":"Marcel Petitpas","startTime":1412.45,"endTime":1414.3999999999999,"body":"from a reporting perspective."},{"speaker":"Marcel Petitpas","startTime":1414.76,"endTime":1416.59,"body":"The first thing that I'll"},{"speaker":"Marcel Petitpas","startTime":1414.76,"endTime":1416.59,"body":"touch on, which I think is"},{"speaker":"Marcel Petitpas","startTime":1416.59,"endTime":1419.6499999999999,"body":"a big idea, is back to my"},{"speaker":"Marcel Petitpas","startTime":1416.59,"endTime":1419.6499999999999,"body":"original definition of time"},{"speaker":"Marcel Petitpas","startTime":1419.6499999999999,"endTime":1422.26,"body":"tracking, which is the goal is"},{"speaker":"Marcel Petitpas","startTime":1419.6499999999999,"endTime":1422.26,"body":"not to fill out time sheets."},{"speaker":"Marcel Petitpas","startTime":1422.26,"endTime":1423.82,"body":"That's not inherently"},{"speaker":"Marcel Petitpas","startTime":1422.26,"endTime":1423.82,"body":"what time tracking is."},{"speaker":"Marcel Petitpas","startTime":1423.82,"endTime":1426.6399999999999,"body":"It's to create a model of where"},{"speaker":"Marcel Petitpas","startTime":1423.82,"endTime":1426.6399999999999,"body":"time is going that is accurate."},{"speaker":"Marcel Petitpas","startTime":1427.45,"endTime":1428.2,"body":"For it to be accurate."},{"speaker":"Marcel Petitpas","startTime":1428.2,"endTime":1429.3999999999999,"body":"It doesn't need to be precise."},{"speaker":"Marcel Petitpas","startTime":1429.79,"endTime":1431.17,"body":"That's a relative concept."},{"speaker":"Marcel Petitpas","startTime":1431.56,"endTime":1435.31,"body":"So for example, if your time"},{"speaker":"Marcel Petitpas","startTime":1431.56,"endTime":1435.31,"body":"tracking is off by three hours"},{"speaker":"Marcel Petitpas","startTime":1435.31,"endTime":1437.71,"body":"on a project, is that accurate?"},{"speaker":"Marcel Petitpas","startTime":1438.1399999999999,"endTime":1438.62,"body":"It depends."},{"speaker":"Marcel Petitpas","startTime":1438.6499999999999,"endTime":1440.8999999999999,"body":"If the project was only three"},{"speaker":"Marcel Petitpas","startTime":1438.6499999999999,"endTime":1440.8999999999999,"body":"hours long, then yes, it's"},{"speaker":"Marcel Petitpas","startTime":1440.8999999999999,"endTime":1443.6,"body":"a hundred percent error bar"},{"speaker":"Marcel Petitpas","startTime":1440.8999999999999,"endTime":1443.6,"body":"around that time tracking data."},{"speaker":"Marcel Petitpas","startTime":1443.6,"endTime":1447.1399999999999,"body":"But if it was 3000 hours long,"},{"speaker":"Marcel Petitpas","startTime":1443.6,"endTime":1447.1399999999999,"body":"that is completely immaterial."},{"speaker":"Marcel Petitpas","startTime":1447.17,"endTime":1449.27,"body":"So I think this is a big idea."},{"speaker":"Marcel Petitpas","startTime":1449.69,"endTime":1451.07,"body":"And with that in mind."},{"speaker":"Marcel Petitpas","startTime":1451.415,"endTime":1454.415,"body":"A lot of the tech that's"},{"speaker":"Marcel Petitpas","startTime":1451.415,"endTime":1454.415,"body":"emerging is helping us"},{"speaker":"Marcel Petitpas","startTime":1454.415,"endTime":1456.875,"body":"move either to the complete"},{"speaker":"Marcel Petitpas","startTime":1454.415,"endTime":1456.875,"body":"other side of time tracking,"},{"speaker":"Marcel Petitpas","startTime":1456.875,"endTime":1458.915,"body":"which is what we call"},{"speaker":"Marcel Petitpas","startTime":1456.875,"endTime":1458.915,"body":"centralized time tracking."},{"speaker":"Marcel Petitpas","startTime":1459.365,"endTime":1461.585,"body":"We might reference it as"},{"speaker":"Marcel Petitpas","startTime":1459.365,"endTime":1461.585,"body":"resource plan based time"},{"speaker":"Marcel Petitpas","startTime":1461.585,"endTime":1464.135,"body":"tracking, where instead of"},{"speaker":"Marcel Petitpas","startTime":1461.585,"endTime":1464.135,"body":"having individual contributors"},{"speaker":"Marcel Petitpas","startTime":1464.135,"endTime":1466.475,"body":"on the team, this decentralized"},{"speaker":"Marcel Petitpas","startTime":1464.135,"endTime":1466.475,"body":"way of tracking time,"},{"speaker":"Marcel Petitpas","startTime":1466.715,"endTime":1469.295,"body":"having everybody put in"},{"speaker":"Marcel Petitpas","startTime":1466.715,"endTime":1469.295,"body":"time sheets every week, you"},{"speaker":"Marcel Petitpas","startTime":1469.295,"endTime":1470.675,"body":"just build a resource plan."},{"speaker":"Marcel Petitpas","startTime":1470.675,"endTime":1473.5249999999999,"body":"And if you have a strong PMO,"},{"speaker":"Marcel Petitpas","startTime":1470.675,"endTime":1473.5249999999999,"body":"and if you have the benefit of"},{"speaker":"Marcel Petitpas","startTime":1473.5249999999999,"endTime":1476.435,"body":"being able to allocate people,"},{"speaker":"Marcel Petitpas","startTime":1473.5249999999999,"endTime":1476.435,"body":"like for a full day's work or"},{"speaker":"Marcel Petitpas","startTime":1476.435,"endTime":1479.075,"body":"a half day's work, or several"},{"speaker":"Marcel Petitpas","startTime":1476.435,"endTime":1479.075,"body":"days at a time on one thing."},{"speaker":"Marcel Petitpas","startTime":1479.435,"endTime":1481.655,"body":"That becomes significantly"},{"speaker":"Marcel Petitpas","startTime":1479.435,"endTime":1481.655,"body":"more manageable for a"},{"speaker":"Marcel Petitpas","startTime":1481.655,"endTime":1484.325,"body":"project manager to do on"},{"speaker":"Marcel Petitpas","startTime":1481.655,"endTime":1484.325,"body":"behalf of everybody else."},{"speaker":"Marcel Petitpas","startTime":1484.325,"endTime":1486.725,"body":"And the PM happens to be the"},{"speaker":"Marcel Petitpas","startTime":1484.325,"endTime":1486.725,"body":"only person in the organization"},{"speaker":"Marcel Petitpas","startTime":1487.055,"endTime":1489.845,"body":"that you know is likely to get"},{"speaker":"Marcel Petitpas","startTime":1487.055,"endTime":1489.845,"body":"excited about time tracking."},{"speaker":"Marcel Petitpas","startTime":1490.325,"endTime":1492.245,"body":"And so that works really well."},{"speaker":"Marcel Petitpas","startTime":1492.5149999999999,"endTime":1495.095,"body":"And this happens to be the"},{"speaker":"Marcel Petitpas","startTime":1492.5149999999999,"endTime":1495.095,"body":"thing that a lot of big firms"},{"speaker":"Marcel Petitpas","startTime":1495.095,"endTime":1497.135,"body":"that brag about, not tracking"},{"speaker":"Marcel Petitpas","startTime":1495.095,"endTime":1497.135,"body":"time, this is actually what"},{"speaker":"Marcel Petitpas","startTime":1497.135,"endTime":1497.945,"body":"they're doing to track time."},{"speaker":"Marcel Petitpas","startTime":1497.945,"endTime":1499.535,"body":"They're just not using time"},{"speaker":"Marcel Petitpas","startTime":1497.945,"endTime":1499.535,"body":"sheets, but they like to"},{"speaker":"Marcel Petitpas","startTime":1499.535,"endTime":1501.695,"body":"lie and say, we don't track"},{"speaker":"Marcel Petitpas","startTime":1499.535,"endTime":1501.695,"body":"time, because it makes them"},{"speaker":"Marcel Petitpas","startTime":1501.695,"endTime":1503.555,"body":"seem really cool and it"},{"speaker":"Marcel Petitpas","startTime":1501.695,"endTime":1503.555,"body":"helps 'em attract talent."},{"speaker":"Marcel Petitpas","startTime":1504.185,"endTime":1505.745,"body":"And then there's a whole"},{"speaker":"Marcel Petitpas","startTime":1504.185,"endTime":1505.745,"body":"bunch of things that"},{"speaker":"Marcel Petitpas","startTime":1505.745,"endTime":1506.915,"body":"are not quite that."},{"speaker":"Marcel Petitpas","startTime":1507.245,"endTime":1509.285,"body":"But that are much more"},{"speaker":"Marcel Petitpas","startTime":1507.245,"endTime":1509.285,"body":"feasible today with technology."},{"speaker":"Marcel Petitpas","startTime":1509.315,"endTime":1513.095,"body":"The next one is resource plan,"},{"speaker":"Marcel Petitpas","startTime":1509.315,"endTime":1513.095,"body":"informed time tracking, where"},{"speaker":"Marcel Petitpas","startTime":1513.095,"endTime":1516.935,"body":"the IC still logs in to correct"},{"speaker":"Marcel Petitpas","startTime":1513.095,"endTime":1516.935,"body":"things, but it's pre-filled with"},{"speaker":"Marcel Petitpas","startTime":1516.935,"endTime":1518.135,"body":"what they were allocated to."},{"speaker":"Marcel Petitpas","startTime":1518.465,"endTime":1520.145,"body":"And again, we're just"},{"speaker":"Marcel Petitpas","startTime":1518.465,"endTime":1520.145,"body":"trying to capture material"},{"speaker":"Marcel Petitpas","startTime":1520.145,"endTime":1520.865,"body":"differences there."},{"speaker":"Marcel Petitpas","startTime":1521.225,"endTime":1524.2549999999999,"body":"And then the thing that"},{"speaker":"Marcel Petitpas","startTime":1521.225,"endTime":1524.2549999999999,"body":"I think is becoming even"},{"speaker":"Marcel Petitpas","startTime":1524.2549999999999,"endTime":1526.165,"body":"better now is assisted."},{"speaker":"Marcel Petitpas","startTime":1526.555,"endTime":1527.215,"body":"Time tracking."},{"speaker":"Marcel Petitpas","startTime":1527.215,"endTime":1529.5249999999999,"body":"So you have these agents sit"},{"speaker":"Marcel Petitpas","startTime":1527.215,"endTime":1529.5249999999999,"body":"on your computer, they watch"},{"speaker":"Marcel Petitpas","startTime":1529.5249999999999,"endTime":1532.145,"body":"what you do, they, they watch"},{"speaker":"Marcel Petitpas","startTime":1529.5249999999999,"endTime":1532.145,"body":"you interact with project"},{"speaker":"Marcel Petitpas","startTime":1532.145,"endTime":1534.785,"body":"management tools and send"},{"speaker":"Marcel Petitpas","startTime":1532.145,"endTime":1534.785,"body":"emails and work on things."},{"speaker":"Marcel Petitpas","startTime":1535.085,"endTime":1537.805,"body":"And some of these tools mem"},{"speaker":"Marcel Petitpas","startTime":1535.085,"endTime":1537.805,"body":"time is a good example of this."},{"speaker":"Marcel Petitpas","startTime":1538.045,"endTime":1539.5149999999999,"body":"That information is"},{"speaker":"Marcel Petitpas","startTime":1538.045,"endTime":1539.5149999999999,"body":"completely private."},{"speaker":"Marcel Petitpas","startTime":1539.5149999999999,"endTime":1540.835,"body":"It's not shared"},{"speaker":"Marcel Petitpas","startTime":1539.5149999999999,"endTime":1540.835,"body":"with your employer."},{"speaker":"Marcel Petitpas","startTime":1540.835,"endTime":1542.395,"body":"It's not taking"},{"speaker":"Marcel Petitpas","startTime":1540.835,"endTime":1542.395,"body":"screenshots, it's not an"},{"speaker":"Marcel Petitpas","startTime":1542.395,"endTime":1543.445,"body":"invasion of your privacy."},{"speaker":"Marcel Petitpas","startTime":1543.445,"endTime":1546.0249999999999,"body":"Those other tools do exist,"},{"speaker":"Marcel Petitpas","startTime":1543.445,"endTime":1546.0249999999999,"body":"but I'm not personally"},{"speaker":"Marcel Petitpas","startTime":1546.0249999999999,"endTime":1546.7749999999999,"body":"a big fan of them."},{"speaker":"Marcel Petitpas","startTime":1547.195,"endTime":1550.0149999999999,"body":"But what it's there to do"},{"speaker":"Marcel Petitpas","startTime":1547.195,"endTime":1550.0149999999999,"body":"is help you keep track of"},{"speaker":"Marcel Petitpas","startTime":1550.0149999999999,"endTime":1551.875,"body":"all the things that you"},{"speaker":"Marcel Petitpas","startTime":1550.0149999999999,"endTime":1551.875,"body":"spent time on and take a"},{"speaker":"Marcel Petitpas","startTime":1551.875,"endTime":1554.845,"body":"lot of that friction out of"},{"speaker":"Marcel Petitpas","startTime":1551.875,"endTime":1554.845,"body":"filling in your time sheets."},{"speaker":"Marcel Petitpas","startTime":1554.895,"endTime":1558.405,"body":"Stuff like that paired"},{"speaker":"Marcel Petitpas","startTime":1554.895,"endTime":1558.405,"body":"with calendar management"},{"speaker":"Marcel Petitpas","startTime":1558.405,"endTime":1561.535,"body":"tools, paired with, some"},{"speaker":"Marcel Petitpas","startTime":1558.405,"endTime":1561.535,"body":"resource plan informed tools."},{"speaker":"Marcel Petitpas","startTime":1561.835,"endTime":1564.0249999999999,"body":"And then even now we're"},{"speaker":"Marcel Petitpas","startTime":1561.835,"endTime":1564.0249999999999,"body":"seeing some agentic chat"},{"speaker":"Marcel Petitpas","startTime":1564.0249999999999,"endTime":1567.605,"body":"bots, for example, that plug"},{"speaker":"Marcel Petitpas","startTime":1564.0249999999999,"endTime":1567.605,"body":"into Slack and just, I. Talk"},{"speaker":"Marcel Petitpas","startTime":1567.605,"endTime":1570.035,"body":"to you like a PM would talk"},{"speaker":"Marcel Petitpas","startTime":1567.605,"endTime":1570.035,"body":"to you and say, Hey Matt, I"},{"speaker":"Marcel Petitpas","startTime":1570.035,"endTime":1572.045,"body":"saw that you were scheduled"},{"speaker":"Marcel Petitpas","startTime":1570.035,"endTime":1572.045,"body":"on three projects today."},{"speaker":"Marcel Petitpas","startTime":1572.075,"endTime":1573.245,"body":"How much time did"},{"speaker":"Marcel Petitpas","startTime":1572.075,"endTime":1573.245,"body":"you spend on them?"},{"speaker":"Marcel Petitpas","startTime":1573.245,"endTime":1575.135,"body":"And you go, oh, I spent about"},{"speaker":"Marcel Petitpas","startTime":1573.245,"endTime":1575.135,"body":"this, and this one took a"},{"speaker":"Marcel Petitpas","startTime":1575.135,"endTime":1576.125,"body":"little longer than expected."},{"speaker":"Marcel Petitpas","startTime":1576.125,"endTime":1577.685,"body":"And then boom, your time"},{"speaker":"Marcel Petitpas","startTime":1576.125,"endTime":1577.685,"body":"sheets are filled in."},{"speaker":"Marcel Petitpas","startTime":1577.685,"endTime":1581.0149999999999,"body":"So that kind of technology is"},{"speaker":"Marcel Petitpas","startTime":1577.685,"endTime":1581.0149999999999,"body":"getting much, much better, and"},{"speaker":"Marcel Petitpas","startTime":1581.0149999999999,"endTime":1583.355,"body":"I think is gonna help pull a"},{"speaker":"Marcel Petitpas","startTime":1581.0149999999999,"endTime":1583.355,"body":"lot of people that are stuck"},{"speaker":"Marcel Petitpas","startTime":1583.355,"endTime":1586.955,"body":"right now in time sheets, away"},{"speaker":"Marcel Petitpas","startTime":1583.355,"endTime":1586.955,"body":"from pure time sheets, as we've"},{"speaker":"Marcel Petitpas","startTime":1586.955,"endTime":1592.175,"body":"known it before, towards more of"},{"speaker":"Marcel Petitpas","startTime":1586.955,"endTime":1592.175,"body":"this assistive or preloaded kind"},{"speaker":"Marcel Petitpas","startTime":1592.175,"endTime":1593.855,"body":"of time management practice."},{"speaker":"Matthew Fox","startTime":1594.41,"endTime":1595.94,"body":"There's so many"},{"speaker":"Matthew Fox","startTime":1594.41,"endTime":1595.94,"body":"things that are coming with"},{"speaker":"Matthew Fox","startTime":1595.94,"endTime":1599.81,"body":"AI, and the potential for it, I"},{"speaker":"Matthew Fox","startTime":1595.94,"endTime":1599.81,"body":"think is incredibly disruptive"},{"speaker":"Matthew Fox","startTime":1599.81,"endTime":1600.98,"body":"but we don't know yet."},{"speaker":"Matthew Fox","startTime":1601.52,"endTime":1605.03,"body":"To your point, Marcel, about"},{"speaker":"Matthew Fox","startTime":1601.52,"endTime":1605.03,"body":"the agentic tracking, I have a"},{"speaker":"Matthew Fox","startTime":1605.03,"endTime":1607.58,"body":"nightmare scenario where I've"},{"speaker":"Matthew Fox","startTime":1605.03,"endTime":1607.58,"body":"had more than one business"},{"speaker":"Matthew Fox","startTime":1607.58,"endTime":1609.44,"body":"owner say, I wanna go back."},{"speaker":"Matthew Fox","startTime":1609.44,"endTime":1611.66,"body":"I wanna see where this person's"},{"speaker":"Matthew Fox","startTime":1609.44,"endTime":1611.66,"body":"spending all their time."},{"speaker":"Matthew Fox","startTime":1611.66,"endTime":1613.595,"body":"I think they're wasting"},{"speaker":"Matthew Fox","startTime":1611.66,"endTime":1613.595,"body":"their time somewhere."},{"speaker":"Matthew Fox","startTime":1613.835,"endTime":1615.935,"body":"And it's furthering"},{"speaker":"Matthew Fox","startTime":1613.835,"endTime":1615.935,"body":"that weaponization"},{"speaker":"Matthew Fox","startTime":1615.965,"endTime":1617.795,"body":"of a valuable tool."},{"speaker":"Matthew Fox","startTime":1618.305,"endTime":1619.5049999999999,"body":"And I notice like."},{"speaker":"Matthew Fox","startTime":1619.985,"endTime":1622.715,"body":"Almost wanting to hide under"},{"speaker":"Matthew Fox","startTime":1619.985,"endTime":1622.715,"body":"my desk or like running out"},{"speaker":"Matthew Fox","startTime":1622.715,"endTime":1626.555,"body":"of a room where I do think if"},{"speaker":"Matthew Fox","startTime":1622.715,"endTime":1626.555,"body":"there's something that can sit"},{"speaker":"Matthew Fox","startTime":1626.555,"endTime":1629.915,"body":"on the desktop or I forget what"},{"speaker":"Matthew Fox","startTime":1626.555,"endTime":1629.915,"body":"the tool is called, but I've"},{"speaker":"Matthew Fox","startTime":1630.125,"endTime":1634.175,"body":"picked up one of these in the"},{"speaker":"Matthew Fox","startTime":1630.125,"endTime":1634.175,"body":"past where it is a external tool"},{"speaker":"Matthew Fox","startTime":1634.175,"endTime":1636.095,"body":"that allows us to track time."},{"speaker":"Matthew Fox","startTime":1636.335,"endTime":1640.205,"body":"I wanna say it's timely or"},{"speaker":"Matthew Fox","startTime":1636.335,"endTime":1640.205,"body":"another device, but I think"},{"speaker":"Matthew Fox","startTime":1640.205,"endTime":1642.425,"body":"another interesting thing, and"},{"speaker":"Matthew Fox","startTime":1640.205,"endTime":1642.425,"body":"a few people have mentioned"},{"speaker":"Matthew Fox","startTime":1642.425,"endTime":1643.955,"body":"this in chat, is that."},{"speaker":"Matthew Fox","startTime":1645.095,"endTime":1649.625,"body":"Where, how much of what we're"},{"speaker":"Matthew Fox","startTime":1645.095,"endTime":1649.625,"body":"doing is becoming a commodity,"},{"speaker":"Matthew Fox","startTime":1650.285,"endTime":1653.225,"body":"and it's really interesting to"},{"speaker":"Matthew Fox","startTime":1650.285,"endTime":1653.225,"body":"go into with AI in the sense"},{"speaker":"Matthew Fox","startTime":1653.225,"endTime":1657.2749999999999,"body":"of, I know developers are"},{"speaker":"Matthew Fox","startTime":1653.225,"endTime":1657.2749999999999,"body":"expressing fear about this."},{"speaker":"Matthew Fox","startTime":1657.335,"endTime":1660.725,"body":"There's some fear on the"},{"speaker":"Matthew Fox","startTime":1657.335,"endTime":1660.725,"body":"design side and from a PM"},{"speaker":"Matthew Fox","startTime":1660.725,"endTime":1666.305,"body":"standpoint, if a tool is doing"},{"speaker":"Matthew Fox","startTime":1660.725,"endTime":1666.305,"body":"most of the work or if a tool"},{"speaker":"Matthew Fox","startTime":1666.305,"endTime":1667.835,"body":"is spinning out information."},{"speaker":"Matthew Fox","startTime":1668.495,"endTime":1670.355,"body":"I think it changes"},{"speaker":"Matthew Fox","startTime":1668.495,"endTime":1670.355,"body":"the forecasting."},{"speaker":"Matthew Fox","startTime":1670.355,"endTime":1672.695,"body":"I think it changes"},{"speaker":"Matthew Fox","startTime":1670.355,"endTime":1672.695,"body":"how we spend time."},{"speaker":"Matthew Fox","startTime":1672.965,"endTime":1675.335,"body":"I think it changes the"},{"speaker":"Matthew Fox","startTime":1672.965,"endTime":1675.335,"body":"buckets that we're actually"},{"speaker":"Matthew Fox","startTime":1675.335,"endTime":1676.655,"body":"gonna be investing in."},{"speaker":"Matthew Fox","startTime":1677.195,"endTime":1683.0149999999999,"body":"And I know we just, as human"},{"speaker":"Matthew Fox","startTime":1677.195,"endTime":1683.0149999999999,"body":"creatures we wanna have answers,"},{"speaker":"Matthew Fox","startTime":1683.225,"endTime":1685.355,"body":"but I don't think there's gonna"},{"speaker":"Matthew Fox","startTime":1683.225,"endTime":1685.355,"body":"be any answers for a little"},{"speaker":"Matthew Fox","startTime":1685.355,"endTime":1686.795,"body":"while until the dust settles."},{"speaker":"Matthew Fox","startTime":1686.795,"endTime":1690.855,"body":"I, I know there's role"},{"speaker":"Matthew Fox","startTime":1686.795,"endTime":1690.855,"body":"hybridization that's going on."},{"speaker":"Matthew Fox","startTime":1690.855,"endTime":1694.035,"body":"I know that there's a bunch"},{"speaker":"Matthew Fox","startTime":1690.855,"endTime":1694.035,"body":"of things that AI is changing"},{"speaker":"Matthew Fox","startTime":1694.035,"endTime":1695.475,"body":"the conversation around."},{"speaker":"Matthew Fox","startTime":1695.935,"endTime":1698.635,"body":"I still go back to the argument"},{"speaker":"Matthew Fox","startTime":1695.935,"endTime":1698.635,"body":"that I think it's empty"},{"speaker":"Matthew Fox","startTime":1698.635,"endTime":1702.925,"body":"promises at this point where"},{"speaker":"Matthew Fox","startTime":1698.635,"endTime":1702.925,"body":"it's probably going to be at"},{"speaker":"Matthew Fox","startTime":1702.925,"endTime":1705.715,"body":"least another six months to"},{"speaker":"Matthew Fox","startTime":1702.925,"endTime":1705.715,"body":"a year before we're really"},{"speaker":"Matthew Fox","startTime":1705.715,"endTime":1706.945,"body":"gonna have a grasp on it."},{"speaker":"Matthew Fox","startTime":1707.215,"endTime":1709.795,"body":"The smaller agencies are"},{"speaker":"Matthew Fox","startTime":1707.215,"endTime":1709.795,"body":"just trying to scramble to"},{"speaker":"Matthew Fox","startTime":1709.795,"endTime":1713.035,"body":"figure out what to do with"},{"speaker":"Matthew Fox","startTime":1709.795,"endTime":1713.035,"body":"it, and the bigger agencies"},{"speaker":"Matthew Fox","startTime":1713.035,"endTime":1714.865,"body":"are getting sold from."},{"speaker":"Matthew Fox","startTime":1715.7649999999999,"endTime":1718.705,"body":"Companies who I will not call"},{"speaker":"Matthew Fox","startTime":1715.7649999999999,"endTime":1718.705,"body":"out name, but they're getting"},{"speaker":"Matthew Fox","startTime":1718.705,"endTime":1722.195,"body":"sold, ways that AI is gonna"},{"speaker":"Matthew Fox","startTime":1718.705,"endTime":1722.195,"body":"revolutionize things and then"},{"speaker":"Matthew Fox","startTime":1722.195,"endTime":1726.365,"body":"it takes those larger consulting"},{"speaker":"Matthew Fox","startTime":1722.195,"endTime":1726.365,"body":"firms six months to a year"},{"speaker":"Matthew Fox","startTime":1726.365,"endTime":1729.335,"body":"to actually implement things"},{"speaker":"Matthew Fox","startTime":1726.365,"endTime":1729.335,"body":"that don't actually return the"},{"speaker":"Matthew Fox","startTime":1729.335,"endTime":1730.805,"body":"value that they were promised."},{"speaker":"Matthew Fox","startTime":1731.135,"endTime":1734.435,"body":"So I'd, if this is coming from"},{"speaker":"Matthew Fox","startTime":1731.135,"endTime":1734.435,"body":"ownership, that you're getting"},{"speaker":"Matthew Fox","startTime":1734.435,"endTime":1737.825,"body":"pressure about, these AI tools"},{"speaker":"Matthew Fox","startTime":1734.435,"endTime":1737.825,"body":"should be doing something, I"},{"speaker":"Matthew Fox","startTime":1737.825,"endTime":1741.7549999999999,"body":"think it's okay to push back on"},{"speaker":"Matthew Fox","startTime":1737.825,"endTime":1741.7549999999999,"body":"them if you as a PM are curious."},{"speaker":"Matthew Fox","startTime":1742.145,"endTime":1744.695,"body":"I would just explore and"},{"speaker":"Matthew Fox","startTime":1742.145,"endTime":1744.695,"body":"figure out what's going on"},{"speaker":"Matthew Fox","startTime":1744.695,"endTime":1749.375,"body":"because tools like clickup"},{"speaker":"Matthew Fox","startTime":1744.695,"endTime":1749.375,"body":"are integrating AI into the"},{"speaker":"Matthew Fox","startTime":1749.375,"endTime":1752.375,"body":"system, but we don't actually"},{"speaker":"Matthew Fox","startTime":1749.375,"endTime":1752.375,"body":"know what it's doing yet."},{"speaker":"Matthew Fox","startTime":1752.375,"endTime":1753.995,"body":"We don't actually"},{"speaker":"Matthew Fox","startTime":1752.375,"endTime":1753.995,"body":"know what productivity"},{"speaker":"Matthew Fox","startTime":1753.995,"endTime":1754.7749999999999,"body":"gains we're getting."},{"speaker":"Kelsey Alpaio","startTime":1755.345,"endTime":1756.395,"body":"Kelly, I saw you."},{"speaker":"Kelsey Alpaio","startTime":1756.485,"endTime":1759.395,"body":"You mentioned you're not sure"},{"speaker":"Kelsey Alpaio","startTime":1756.485,"endTime":1759.395,"body":"if the AI dust tool settle."},{"speaker":"Kelsey Alpaio","startTime":1759.77,"endTime":1762.41,"body":"Talk a little bit more about"},{"speaker":"Kelsey Alpaio","startTime":1759.77,"endTime":1762.41,"body":"that and your take on all this."},{"speaker":"Kelly Vega","startTime":1762.77,"endTime":1765.3799999999999,"body":"I think that, AI"},{"speaker":"Kelly Vega","startTime":1762.77,"endTime":1765.3799999999999,"body":"has, and it will continue to"},{"speaker":"Kelly Vega","startTime":1765.3799999999999,"endTime":1768.98,"body":"reduce friction, but it will"},{"speaker":"Kelly Vega","startTime":1765.3799999999999,"endTime":1768.98,"body":"never have the ability to story"},{"speaker":"Kelly Vega","startTime":1768.98,"endTime":1772.91,"body":"tell things like where in the"},{"speaker":"Kelly Vega","startTime":1768.98,"endTime":1772.91,"body":"project one hour logged is what"},{"speaker":"Kelly Vega","startTime":1772.94,"endTime":1774.83,"body":"change the project's trajectory."},{"speaker":"Kelly Vega","startTime":1774.8799999999999,"endTime":1779.3999999999999,"body":"So AI will, I do think it"},{"speaker":"Kelly Vega","startTime":1774.8799999999999,"endTime":1779.3999999999999,"body":"will automate things as it"},{"speaker":"Kelly Vega","startTime":1779.3999999999999,"endTime":1781.35,"body":"does, but we do have to."},{"speaker":"Kelly Vega","startTime":1781.7549999999999,"endTime":1784.605,"body":"Like it will amplify"},{"speaker":"Kelly Vega","startTime":1781.7549999999999,"endTime":1784.605,"body":"trust issues if it's not"},{"speaker":"Kelly Vega","startTime":1784.845,"endTime":1786.345,"body":"maintained and checked, right?"},{"speaker":"Kelly Vega","startTime":1786.345,"endTime":1789.075,"body":"Like someone has to be"},{"speaker":"Kelly Vega","startTime":1786.345,"endTime":1789.075,"body":"monitoring that and then from"},{"speaker":"Kelly Vega","startTime":1789.075,"endTime":1791.565,"body":"there telling the story of"},{"speaker":"Kelly Vega","startTime":1789.075,"endTime":1791.565,"body":"what that data is saying,"},{"speaker":"Kelly Vega","startTime":1791.925,"endTime":1794.925,"body":"we're entering this era where"},{"speaker":"Kelly Vega","startTime":1791.925,"endTime":1794.925,"body":"productivity is not just the"},{"speaker":"Kelly Vega","startTime":1794.925,"endTime":1797.445,"body":"hours worked, but what you're"},{"speaker":"Kelly Vega","startTime":1794.925,"endTime":1797.445,"body":"doing within those hours."},{"speaker":"Kelly Vega","startTime":1797.715,"endTime":1801.2549999999999,"body":"We've seen many examples"},{"speaker":"Kelly Vega","startTime":1797.715,"endTime":1801.2549999999999,"body":"of how companies have said"},{"speaker":"Kelly Vega","startTime":1801.615,"endTime":1804.105,"body":"with AI related to AI,"},{"speaker":"Kelly Vega","startTime":1801.615,"endTime":1804.105,"body":"like, how are you gonna make"},{"speaker":"Kelly Vega","startTime":1804.105,"endTime":1806.415,"body":"this quality work given AI?"},{"speaker":"Kelly Vega","startTime":1807.0149999999999,"endTime":1808.5149999999999,"body":"What is it gonna do"},{"speaker":"Kelly Vega","startTime":1807.0149999999999,"endTime":1808.5149999999999,"body":"that you can't do?"},{"speaker":"Kelly Vega","startTime":1808.735,"endTime":1811.165,"body":"For time tracking, I"},{"speaker":"Kelly Vega","startTime":1808.735,"endTime":1811.165,"body":"think we can meet that"},{"speaker":"Kelly Vega","startTime":1811.165,"endTime":1812.425,"body":"with oh, okay, then what?"},{"speaker":"Kelly Vega","startTime":1812.425,"endTime":1813.325,"body":"And what is it gonna do?"},{"speaker":"Kelly Vega","startTime":1813.325,"endTime":1813.7749999999999,"body":"Yes."},{"speaker":"Kelly Vega","startTime":1813.805,"endTime":1814.105,"body":"Okay."},{"speaker":"Kelly Vega","startTime":1814.105,"endTime":1815.635,"body":"If unchecked, right?"},{"speaker":"Kelly Vega","startTime":1815.995,"endTime":1819.295,"body":"At the end of the day, these are"},{"speaker":"Kelly Vega","startTime":1815.995,"endTime":1819.295,"body":"all prompts and it's all feeding"},{"speaker":"Kelly Vega","startTime":1819.295,"endTime":1821.185,"body":"data based on data giving to it."},{"speaker":"Kelly Vega","startTime":1821.185,"endTime":1824.455,"body":"So what can then we"},{"speaker":"Kelly Vega","startTime":1821.185,"endTime":1824.455,"body":"add as humans to that?"},{"speaker":"Kelly Vega","startTime":1824.725,"endTime":1827.485,"body":"We've talked about luxury human"},{"speaker":"Kelly Vega","startTime":1824.725,"endTime":1827.485,"body":"interaction being a luxury,"},{"speaker":"Kelly Vega","startTime":1827.695,"endTime":1830.395,"body":"and I think this is another"},{"speaker":"Kelly Vega","startTime":1827.695,"endTime":1830.395,"body":"place where AI's going to"},{"speaker":"Kelly Vega","startTime":1830.395,"endTime":1833.425,"body":"give us that take away some"},{"speaker":"Kelly Vega","startTime":1830.395,"endTime":1833.425,"body":"friction of that time tracking"},{"speaker":"Kelly Vega","startTime":1833.695,"endTime":1834.745,"body":"and now we get to take that."},{"speaker":"Kelly Vega","startTime":1835.36,"endTime":1836.59,"body":"Tell the story of"},{"speaker":"Kelly Vega","startTime":1835.36,"endTime":1836.59,"body":"what's going on."},{"speaker":"Kelsey Alpaio","startTime":1837.04,"endTime":1838.1499999999999,"body":"Yeah, absolutely."},{"speaker":"Kelsey Alpaio","startTime":1838.81,"endTime":1840.6399999999999,"body":"Okay, let's get"},{"speaker":"Kelsey Alpaio","startTime":1838.81,"endTime":1840.6399999999999,"body":"into your questions."},{"speaker":"Kelsey Alpaio","startTime":1840.6399999999999,"endTime":1844.16,"body":"This first one from Bethan"},{"speaker":"Kelsey Alpaio","startTime":1840.6399999999999,"endTime":1844.16,"body":"actually goes back to that"},{"speaker":"Kelsey Alpaio","startTime":1844.16,"endTime":1847.92,"body":"trust element of all of this,"},{"speaker":"Kelsey Alpaio","startTime":1844.16,"endTime":1847.92,"body":"especially in, that AI world"},{"speaker":"Kelsey Alpaio","startTime":1847.92,"endTime":1850.26,"body":"where it's automatically"},{"speaker":"Kelsey Alpaio","startTime":1847.92,"endTime":1850.26,"body":"tracking what we do."},{"speaker":"Kelsey Alpaio","startTime":1850.6499999999999,"endTime":1854.415,"body":"Bethan asks, we need to bill"},{"speaker":"Kelsey Alpaio","startTime":1850.6499999999999,"endTime":1854.415,"body":"our clients based on time logs."},{"speaker":"Kelsey Alpaio","startTime":1854.685,"endTime":1855.885,"body":"People hate doing it."},{"speaker":"Kelsey Alpaio","startTime":1855.915,"endTime":1859.035,"body":"It's damaging our culture and"},{"speaker":"Kelsey Alpaio","startTime":1855.915,"endTime":1859.035,"body":"feels like micromanagement."},{"speaker":"Kelsey Alpaio","startTime":1859.365,"endTime":1861.885,"body":"How do we allow for"},{"speaker":"Kelsey Alpaio","startTime":1859.365,"endTime":1861.885,"body":"accurate billing without"},{"speaker":"Kelsey Alpaio","startTime":1861.885,"endTime":1864.345,"body":"people feeling like we're"},{"speaker":"Kelsey Alpaio","startTime":1861.885,"endTime":1864.345,"body":"tracking their every move?"},{"speaker":"Matthew Fox","startTime":1864.7649999999999,"endTime":1866.405,"body":"It's interesting"},{"speaker":"Matthew Fox","startTime":1864.7649999999999,"endTime":1866.405,"body":"I've run into this a couple"},{"speaker":"Matthew Fox","startTime":1866.405,"endTime":1870.2749999999999,"body":"times where for agencies,"},{"speaker":"Matthew Fox","startTime":1866.405,"endTime":1870.2749999999999,"body":"clients may wanna have"},{"speaker":"Matthew Fox","startTime":1870.2749999999999,"endTime":1872.985,"body":"that individualized time"},{"speaker":"Matthew Fox","startTime":1870.2749999999999,"endTime":1872.985,"body":"tracking, so they'll get the"},{"speaker":"Matthew Fox","startTime":1872.985,"endTime":1875.7749999999999,"body":"spreadsheet of where we spent"},{"speaker":"Matthew Fox","startTime":1872.985,"endTime":1875.7749999999999,"body":"the hours and what we did."},{"speaker":"Matthew Fox","startTime":1876.315,"endTime":1878.2649999999999,"body":"The way I've tried"},{"speaker":"Matthew Fox","startTime":1876.315,"endTime":1878.2649999999999,"body":"to buffer that is."},{"speaker":"Matthew Fox","startTime":1878.625,"endTime":1882.0149999999999,"body":"I will get the information"},{"speaker":"Matthew Fox","startTime":1878.625,"endTime":1882.0149999999999,"body":"from the team and then go"},{"speaker":"Matthew Fox","startTime":1882.0149999999999,"endTime":1884.2649999999999,"body":"back and massage it before"},{"speaker":"Matthew Fox","startTime":1882.0149999999999,"endTime":1884.2649999999999,"body":"it goes to the client."},{"speaker":"Matthew Fox","startTime":1884.325,"endTime":1887.115,"body":"And I wanna be very"},{"speaker":"Matthew Fox","startTime":1884.325,"endTime":1887.115,"body":"clear, I'm not doing"},{"speaker":"Matthew Fox","startTime":1887.115,"endTime":1888.285,"body":"magic with the numbers."},{"speaker":"Matthew Fox","startTime":1888.285,"endTime":1892.395,"body":"What I am doing is putting it"},{"speaker":"Matthew Fox","startTime":1888.285,"endTime":1892.395,"body":"into buckets that makes sense."},{"speaker":"Matthew Fox","startTime":1892.425,"endTime":1896.115,"body":"And then trying to reassure"},{"speaker":"Matthew Fox","startTime":1892.425,"endTime":1896.115,"body":"the team that here's why"},{"speaker":"Matthew Fox","startTime":1896.115,"endTime":1900.555,"body":"we're using the information,"},{"speaker":"Matthew Fox","startTime":1896.115,"endTime":1900.555,"body":"it can lead to trust issues."},{"speaker":"Matthew Fox","startTime":1901.035,"endTime":1904.2749999999999,"body":"That's where I'll also"},{"speaker":"Matthew Fox","startTime":1901.035,"endTime":1904.2749999999999,"body":"go back to management and"},{"speaker":"Matthew Fox","startTime":1904.2749999999999,"endTime":1906.465,"body":"again, be that buffer between"},{"speaker":"Matthew Fox","startTime":1904.2749999999999,"endTime":1906.465,"body":"what's happening with the"},{"speaker":"Matthew Fox","startTime":1906.465,"endTime":1908.085,"body":"staff and then defend them."},{"speaker":"Matthew Fox","startTime":1908.61,"endTime":1911.82,"body":"To understand hey, if something"},{"speaker":"Matthew Fox","startTime":1908.61,"endTime":1911.82,"body":"took a little bit longer or"},{"speaker":"Matthew Fox","startTime":1911.82,"endTime":1914.31,"body":"if we're going a little bit"},{"speaker":"Matthew Fox","startTime":1911.82,"endTime":1914.31,"body":"sideways in where we thought we"},{"speaker":"Matthew Fox","startTime":1914.31,"endTime":1915.84,"body":"were going, what would happen?"},{"speaker":"Matthew Fox","startTime":1916.29,"endTime":1919.84,"body":"Sometimes that may mean eating"},{"speaker":"Matthew Fox","startTime":1916.29,"endTime":1919.84,"body":"hours internally for the"},{"speaker":"Matthew Fox","startTime":1919.84,"endTime":1922.27,"body":"organization, though I'm sure"},{"speaker":"Matthew Fox","startTime":1919.84,"endTime":1922.27,"body":"Marcel will have some great"},{"speaker":"Matthew Fox","startTime":1922.27,"endTime":1923.71,"body":"ideas about how not to do that."},{"speaker":"Matthew Fox","startTime":1924.1299999999999,"endTime":1926.1399999999999,"body":"But beyond that, I really"},{"speaker":"Matthew Fox","startTime":1924.1299999999999,"endTime":1926.1399999999999,"body":"think that comes back"},{"speaker":"Matthew Fox","startTime":1926.1399999999999,"endTime":1927.58,"body":"to a trust issue and."},{"speaker":"Matthew Fox","startTime":1928.03,"endTime":1930.94,"body":"Going back to the team,"},{"speaker":"Matthew Fox","startTime":1928.03,"endTime":1930.94,"body":"educating them about why"},{"speaker":"Matthew Fox","startTime":1930.94,"endTime":1933.73,"body":"we're doing it, what we're"},{"speaker":"Matthew Fox","startTime":1930.94,"endTime":1933.73,"body":"doing it, the PM actually"},{"speaker":"Matthew Fox","startTime":1933.73,"endTime":1937.03,"body":"taking the information and"},{"speaker":"Matthew Fox","startTime":1933.73,"endTime":1937.03,"body":"not just handing the exact"},{"speaker":"Matthew Fox","startTime":1937.03,"endTime":1940.66,"body":"log over to the client,"},{"speaker":"Matthew Fox","startTime":1937.03,"endTime":1940.66,"body":"working on it ahead of time."},{"speaker":"Matthew Fox","startTime":1940.66,"endTime":1943.81,"body":"For example, again, I would"},{"speaker":"Matthew Fox","startTime":1940.66,"endTime":1943.81,"body":"pull information from Harvest,"},{"speaker":"Matthew Fox","startTime":1944.23,"endTime":1947.8,"body":"put it into a spreadsheet,"},{"speaker":"Matthew Fox","startTime":1944.23,"endTime":1947.8,"body":"and then massage it or"},{"speaker":"Matthew Fox","startTime":1947.8,"endTime":1950.77,"body":"work on it together so"},{"speaker":"Matthew Fox","startTime":1947.8,"endTime":1950.77,"body":"that way it presented that"},{"speaker":"Matthew Fox","startTime":1950.77,"endTime":1951.97,"body":"story back to the client."},{"speaker":"Matthew Fox","startTime":1952.57,"endTime":1955.0049999999999,"body":"And then worked with management"},{"speaker":"Matthew Fox","startTime":1952.57,"endTime":1955.0049999999999,"body":"in case any concerns came up."},{"speaker":"Marcel Petitpas","startTime":1955.66,"endTime":1957.1299999999999,"body":"I'll just"},{"speaker":"Marcel Petitpas","startTime":1955.66,"endTime":1957.1299999999999,"body":"add that it, it sounds like"},{"speaker":"Marcel Petitpas","startTime":1957.1299999999999,"endTime":1960.55,"body":"in this organization, the"},{"speaker":"Marcel Petitpas","startTime":1957.1299999999999,"endTime":1960.55,"body":"conversation is focused on"},{"speaker":"Marcel Petitpas","startTime":1960.85,"endTime":1963.49,"body":"billing clients and using time"},{"speaker":"Marcel Petitpas","startTime":1960.85,"endTime":1963.49,"body":"tracking for client billing,"},{"speaker":"Marcel Petitpas","startTime":1963.8799999999999,"endTime":1964.54,"body":"and that's the problem."},{"speaker":"Marcel Petitpas","startTime":1965.11,"endTime":1967.03,"body":"If that's the only conversation"},{"speaker":"Marcel Petitpas","startTime":1965.11,"endTime":1967.03,"body":"that's happening, then of"},{"speaker":"Marcel Petitpas","startTime":1967.03,"endTime":1969.76,"body":"course it's gonna suck and"},{"speaker":"Marcel Petitpas","startTime":1967.03,"endTime":1969.76,"body":"the culture's gonna be bad and"},{"speaker":"Marcel Petitpas","startTime":1969.76,"endTime":1970.72,"body":"people are not gonna like it."},{"speaker":"Marcel Petitpas","startTime":1971.1399999999999,"endTime":1973.66,"body":"And so the question I would"},{"speaker":"Marcel Petitpas","startTime":1971.1399999999999,"endTime":1973.66,"body":"ask is, are they also involved"},{"speaker":"Marcel Petitpas","startTime":1973.66,"endTime":1975.52,"body":"in the other conversations"},{"speaker":"Marcel Petitpas","startTime":1973.66,"endTime":1975.52,"body":"that ideally should be"},{"speaker":"Marcel Petitpas","startTime":1975.52,"endTime":1976.54,"body":"happening around this data?"},{"speaker":"Marcel Petitpas","startTime":1976.59,"endTime":1979.36,"body":"Are we doing a good job of"},{"speaker":"Marcel Petitpas","startTime":1976.59,"endTime":1979.36,"body":"managing resources and making"},{"speaker":"Marcel Petitpas","startTime":1979.36,"endTime":1981.46,"body":"sure that people aren't"},{"speaker":"Marcel Petitpas","startTime":1979.36,"endTime":1981.46,"body":"overworked and burnt out?"},{"speaker":"Marcel Petitpas","startTime":1981.49,"endTime":1983.8,"body":"Are we keeping the team"},{"speaker":"Marcel Petitpas","startTime":1981.49,"endTime":1983.8,"body":"properly staffed so that we"},{"speaker":"Marcel Petitpas","startTime":1983.8,"endTime":1984.7,"body":"don't have to do layoffs?"},{"speaker":"Marcel Petitpas","startTime":1984.7,"endTime":1986.1399999999999,"body":"The second that we have"},{"speaker":"Marcel Petitpas","startTime":1984.7,"endTime":1986.1399999999999,"body":"a client that pulls"},{"speaker":"Marcel Petitpas","startTime":1986.1399999999999,"endTime":1987.34,"body":"back or we miss an RFP?"},{"speaker":"Marcel Petitpas","startTime":1987.76,"endTime":1990.91,"body":"Are we having curiosity based"},{"speaker":"Marcel Petitpas","startTime":1987.76,"endTime":1990.91,"body":"conversations around this data"},{"speaker":"Marcel Petitpas","startTime":1990.91,"endTime":1993.34,"body":"to sit down with the team and"},{"speaker":"Marcel Petitpas","startTime":1990.91,"endTime":1993.34,"body":"say, Hey, here's a project"},{"speaker":"Marcel Petitpas","startTime":1993.34,"endTime":1995.2,"body":"that went way off the rails."},{"speaker":"Marcel Petitpas","startTime":1995.26,"endTime":1996.34,"body":"What can we learn from this?"},{"speaker":"Marcel Petitpas","startTime":1996.37,"endTime":1997.96,"body":"What did we get wrong"},{"speaker":"Marcel Petitpas","startTime":1996.37,"endTime":1997.96,"body":"in the scoping process?"},{"speaker":"Marcel Petitpas","startTime":1997.96,"endTime":1999.55,"body":"Is there something about our"},{"speaker":"Marcel Petitpas","startTime":1997.96,"endTime":1999.55,"body":"process that's getting in your"},{"speaker":"Marcel Petitpas","startTime":1999.55,"endTime":2002.73,"body":"way and never having punitive"},{"speaker":"Marcel Petitpas","startTime":1999.55,"endTime":2002.73,"body":"conversations around the data?"},{"speaker":"Marcel Petitpas","startTime":2003.27,"endTime":2005.53,"body":"That is what I'm reading between"},{"speaker":"Marcel Petitpas","startTime":2003.27,"endTime":2005.53,"body":"the lines quite a bit here,"},{"speaker":"Marcel Petitpas","startTime":2005.53,"endTime":2008.08,"body":"but that's the sense that I'm"},{"speaker":"Marcel Petitpas","startTime":2005.53,"endTime":2008.08,"body":"getting is, and this is one of"},{"speaker":"Marcel Petitpas","startTime":2008.08,"endTime":2010.45,"body":"the challenging things, when"},{"speaker":"Marcel Petitpas","startTime":2008.08,"endTime":2010.45,"body":"you are in a situation where"},{"speaker":"Marcel Petitpas","startTime":2010.45,"endTime":2013.24,"body":"you have to bill for time, is"},{"speaker":"Marcel Petitpas","startTime":2010.45,"endTime":2013.24,"body":"that, is the first priority."},{"speaker":"Marcel Petitpas","startTime":2013.48,"endTime":2016.115,"body":"'cause it, it's literally like"},{"speaker":"Marcel Petitpas","startTime":2013.48,"endTime":2016.115,"body":"a requirement that you have."},{"speaker":"Marcel Petitpas","startTime":2016.745,"endTime":2019.295,"body":"But I think it's important"},{"speaker":"Marcel Petitpas","startTime":2016.745,"endTime":2019.295,"body":"that we look past that and"},{"speaker":"Marcel Petitpas","startTime":2019.295,"endTime":2021.485,"body":"try to have a more holistic"},{"speaker":"Marcel Petitpas","startTime":2019.295,"endTime":2021.485,"body":"conversation so the team"},{"speaker":"Marcel Petitpas","startTime":2021.5149999999999,"endTime":2024.605,"body":"understands, the real reasons"},{"speaker":"Marcel Petitpas","startTime":2021.5149999999999,"endTime":2024.605,"body":"behind time tracking that"},{"speaker":"Marcel Petitpas","startTime":2024.605,"endTime":2026.615,"body":"should persist regardless of"},{"speaker":"Marcel Petitpas","startTime":2024.605,"endTime":2026.615,"body":"what your billing model is."},{"speaker":"Kelly Vega","startTime":2027.2,"endTime":2028.61,"body":"I do think"},{"speaker":"Kelly Vega","startTime":2027.2,"endTime":2028.61,"body":"that it's so important to"},{"speaker":"Kelly Vega","startTime":2028.61,"endTime":2029.75,"body":"pull that string through."},{"speaker":"Kelly Vega","startTime":2029.75,"endTime":2032.21,"body":"Of course you're not"},{"speaker":"Kelly Vega","startTime":2029.75,"endTime":2032.21,"body":"downloading the PM team on"},{"speaker":"Kelly Vega","startTime":2032.21,"endTime":2035.06,"body":"everything from the executive"},{"speaker":"Kelly Vega","startTime":2032.21,"endTime":2035.06,"body":"decisions and what's going"},{"speaker":"Kelly Vega","startTime":2035.06,"endTime":2037.61,"body":"on in those meetings, but"},{"speaker":"Kelly Vega","startTime":2035.06,"endTime":2037.61,"body":"you can pull through what"},{"speaker":"Kelly Vega","startTime":2037.61,"endTime":2040.76,"body":"profitability story, whether"},{"speaker":"Kelly Vega","startTime":2037.61,"endTime":2040.76,"body":"it's related to a project"},{"speaker":"Kelly Vega","startTime":2040.76,"endTime":2044.93,"body":"or a discipline or what have"},{"speaker":"Kelly Vega","startTime":2040.76,"endTime":2044.93,"body":"you, overall and utilization."},{"speaker":"Kelly Vega","startTime":2044.93,"endTime":2045.83,"body":"And you can tell that story."},{"speaker":"Kelly Vega","startTime":2045.86,"endTime":2048.4700000000003,"body":"Like I, I found myself"},{"speaker":"Kelly Vega","startTime":2045.86,"endTime":2048.4700000000003,"body":"usually monthly talking to"},{"speaker":"Kelly Vega","startTime":2048.4700000000003,"endTime":2050.62,"body":"the PMs about okay, this"},{"speaker":"Kelly Vega","startTime":2048.4700000000003,"endTime":2050.62,"body":"is how things are feeling."},{"speaker":"Kelly Vega","startTime":2050.62,"endTime":2053.2000000000003,"body":"I know things have been slower,"},{"speaker":"Kelly Vega","startTime":2050.62,"endTime":2053.2000000000003,"body":"but we just got done with"},{"speaker":"Kelly Vega","startTime":2053.2000000000003,"endTime":2054.4,"body":"Black Friday, cyber Monday."},{"speaker":"Kelly Vega","startTime":2054.82,"endTime":2057.13,"body":"A lot of contracts are out"},{"speaker":"Kelly Vega","startTime":2054.82,"endTime":2057.13,"body":"there, like we see those trends,"},{"speaker":"Kelly Vega","startTime":2057.13,"endTime":2060.46,"body":"we know those trends so that we"},{"speaker":"Kelly Vega","startTime":2057.13,"endTime":2060.46,"body":"can speak to them as a PM group."},{"speaker":"Kelly Vega","startTime":2060.46,"endTime":2062.08,"body":"And then in one-on-ones,"},{"speaker":"Kelly Vega","startTime":2060.46,"endTime":2062.08,"body":"if it's more about like"},{"speaker":"Kelly Vega","startTime":2062.08,"endTime":2065.92,"body":"utilization or whatever of"},{"speaker":"Kelly Vega","startTime":2062.08,"endTime":2065.92,"body":"time tracking, but as long as"},{"speaker":"Kelly Vega","startTime":2065.92,"endTime":2067.69,"body":"you can be like, all right,"},{"speaker":"Kelly Vega","startTime":2065.92,"endTime":2067.69,"body":"what questions do you have?"},{"speaker":"Kelly Vega","startTime":2067.69,"endTime":2068.62,"body":"Does this make sense?"},{"speaker":"Kelly Vega","startTime":2068.62,"endTime":2071.92,"body":"Do you feel pressure that"},{"speaker":"Kelly Vega","startTime":2068.62,"endTime":2071.92,"body":"you think is unjustified and"},{"speaker":"Kelly Vega","startTime":2071.92,"endTime":2074.501,"body":"how, and then they can be"},{"speaker":"Kelly Vega","startTime":2071.92,"endTime":2074.501,"body":"like, yeah, I feel like I am."},{"speaker":"Kelly Vega","startTime":2074.855,"endTime":2077.645,"body":"I'm on 20 projects, I'm still"},{"speaker":"Kelly Vega","startTime":2074.855,"endTime":2077.645,"body":"not hitting utilization 'cause"},{"speaker":"Kelly Vega","startTime":2077.645,"endTime":2079.1150000000002,"body":"I'm scrambling every which way."},{"speaker":"Kelly Vega","startTime":2079.4750000000004,"endTime":2081.3050000000003,"body":"And it's okay, let's"},{"speaker":"Kelly Vega","startTime":2079.4750000000004,"endTime":2081.3050000000003,"body":"tell that story."},{"speaker":"Kelly Vega","startTime":2081.5750000000003,"endTime":2084.125,"body":"Let's pair this down, have"},{"speaker":"Kelly Vega","startTime":2081.5750000000003,"endTime":2084.125,"body":"you work on more focus, see"},{"speaker":"Kelly Vega","startTime":2084.125,"endTime":2086.1650000000004,"body":"what that outcome is, or"},{"speaker":"Kelly Vega","startTime":2084.125,"endTime":2086.1650000000004,"body":"just tell that story as is."},{"speaker":"Kelly Vega","startTime":2086.4350000000004,"endTime":2088.1150000000002,"body":"And I can bring that to"},{"speaker":"Kelly Vega","startTime":2086.4350000000004,"endTime":2088.1150000000002,"body":"the executive team and"},{"speaker":"Kelly Vega","startTime":2088.1150000000002,"endTime":2090.065,"body":"say, listen, they wanna"},{"speaker":"Kelly Vega","startTime":2088.1150000000002,"endTime":2090.065,"body":"hit their utilization."},{"speaker":"Kelly Vega","startTime":2090.275,"endTime":2092.1650000000004,"body":"This is why it isn't"},{"speaker":"Kelly Vega","startTime":2090.275,"endTime":2092.1650000000004,"body":"happening first."},{"speaker":"Kelly Vega","startTime":2092.1650000000004,"endTime":2092.885,"body":"What are your goals?"},{"speaker":"Kelly Vega","startTime":2092.9150000000004,"endTime":2093.7850000000003,"body":"Is the prop priority here?"},{"speaker":"Kelly Vega","startTime":2093.7850000000003,"endTime":2094.5350000000003,"body":"Profitability."},{"speaker":"Kelly Vega","startTime":2094.82,"endTime":2095.69,"body":"Utilization."},{"speaker":"Kelly Vega","startTime":2095.9900000000002,"endTime":2098.84,"body":"Find that out from the"},{"speaker":"Kelly Vega","startTime":2095.9900000000002,"endTime":2098.84,"body":"executive team, make sure they"},{"speaker":"Kelly Vega","startTime":2098.84,"endTime":2101.3900000000003,"body":"can answer that so that you"},{"speaker":"Kelly Vega","startTime":2098.84,"endTime":2101.3900000000003,"body":"can tell that story properly."},{"speaker":"Kelly Vega","startTime":2101.3900000000003,"endTime":2104.42,"body":"I think a lot of assumptions"},{"speaker":"Kelly Vega","startTime":2101.3900000000003,"endTime":2104.42,"body":"get made either way because"},{"speaker":"Kelly Vega","startTime":2104.42,"endTime":2105.38,"body":"that's just how it goes."},{"speaker":"Kelly Vega","startTime":2105.38,"endTime":2107.9900000000002,"body":"I don't think there's a lot"},{"speaker":"Kelly Vega","startTime":2105.38,"endTime":2107.9900000000002,"body":"of dissipation of information"},{"speaker":"Kelly Vega","startTime":2107.9900000000002,"endTime":2110.48,"body":"when it comes to time sheets,"},{"speaker":"Kelly Vega","startTime":2107.9900000000002,"endTime":2110.48,"body":"so that can go a long way."},{"speaker":"Kelly Vega","startTime":2111.0800000000004,"endTime":2111.3500000000004,"body":"Yeah."},{"speaker":"Kelly Vega","startTime":2111.3500000000004,"endTime":2112.5800000000004,"body":"How is utilization"},{"speaker":"Kelly Vega","startTime":2111.3500000000004,"endTime":2112.5800000000004,"body":"being defined?"},{"speaker":"Kelly Vega","startTime":2112.5800000000004,"endTime":2113.2400000000002,"body":"That's huge."},{"speaker":"Kelly Vega","startTime":2114.11,"endTime":2115.4300000000003,"body":"Is that, that was"},{"speaker":"Kelly Vega","startTime":2114.11,"endTime":2115.4300000000003,"body":"rhetorical, right?"},{"speaker":"Marcel Petitpas","startTime":2116.8700000000003,"endTime":2117.1400000000003,"body":"Yeah."},{"speaker":"Marcel Petitpas","startTime":2117.2000000000003,"endTime":2119.36,"body":"The answer is there's seven"},{"speaker":"Marcel Petitpas","startTime":2117.2000000000003,"endTime":2119.36,"body":"different ways to define"},{"speaker":"Marcel Petitpas","startTime":2119.36,"endTime":2121.01,"body":"it in the organization,"},{"speaker":"Marcel Petitpas","startTime":2119.36,"endTime":2121.01,"body":"but nobody even knows"},{"speaker":"Marcel Petitpas","startTime":2121.01,"endTime":2121.9100000000003,"body":"that they disagree on it."},{"speaker":"Kelly Vega","startTime":2122.3900000000003,"endTime":2122.9300000000003,"body":"I believe that."},{"speaker":"Kelsey Alpaio","startTime":2123.2900000000004,"endTime":2124.4,"body":"Yeah, absolutely."},{"speaker":"Kelsey Alpaio","startTime":2124.4,"endTime":2127.42,"body":"I. And this next question"},{"speaker":"Kelsey Alpaio","startTime":2124.4,"endTime":2127.42,"body":"here, I think it goes back to"},{"speaker":"Kelsey Alpaio","startTime":2127.51,"endTime":2130.51,"body":"that idea, I think it was you,"},{"speaker":"Kelsey Alpaio","startTime":2127.51,"endTime":2130.51,"body":"Marcel, who was saying like, the"},{"speaker":"Kelsey Alpaio","startTime":2130.51,"endTime":2132.5800000000004,"body":"data is never going to be clean."},{"speaker":"Kelsey Alpaio","startTime":2132.5800000000004,"endTime":2134.5,"body":"It's not going to be perfect."},{"speaker":"Kelsey Alpaio","startTime":2134.8900000000003,"endTime":2138.8500000000004,"body":"But we got a couple questions"},{"speaker":"Kelsey Alpaio","startTime":2134.8900000000003,"endTime":2138.8500000000004,"body":"in the chat around how to"},{"speaker":"Kelsey Alpaio","startTime":2138.8500000000004,"endTime":2140.77,"body":"clean up that data using logic."},{"speaker":"Kelsey Alpaio","startTime":2141.1600000000003,"endTime":2143.3500000000004,"body":"So Marcel, I don't know if"},{"speaker":"Kelsey Alpaio","startTime":2141.1600000000003,"endTime":2143.3500000000004,"body":"you wanna jump in here and"},{"speaker":"Kelsey Alpaio","startTime":2143.38,"endTime":2144.3700000000003,"body":"offer some advice there."},{"speaker":"Marcel Petitpas","startTime":2144.94,"endTime":2146.3500000000004,"body":"I'm gonna"},{"speaker":"Marcel Petitpas","startTime":2144.94,"endTime":2146.3500000000004,"body":"talk about this at a conceptual"},{"speaker":"Marcel Petitpas","startTime":2146.3500000000004,"endTime":2148.96,"body":"level and I'll try to just"},{"speaker":"Marcel Petitpas","startTime":2146.3500000000004,"endTime":2148.96,"body":"cement it in a very tactical"},{"speaker":"Marcel Petitpas","startTime":2148.96,"endTime":2151.5400000000004,"body":"example that's accessible"},{"speaker":"Marcel Petitpas","startTime":2148.96,"endTime":2151.5400000000004,"body":"to everybody on this call."},{"speaker":"Marcel Petitpas","startTime":2151.59,"endTime":2153.9,"body":"This is best practice"},{"speaker":"Marcel Petitpas","startTime":2151.59,"endTime":2153.9,"body":"in data management."},{"speaker":"Marcel Petitpas","startTime":2153.9,"endTime":2155.82,"body":"If you go to any large"},{"speaker":"Marcel Petitpas","startTime":2153.9,"endTime":2155.82,"body":"organization, they have"},{"speaker":"Marcel Petitpas","startTime":2155.82,"endTime":2158.67,"body":"an entire team of people"},{"speaker":"Marcel Petitpas","startTime":2155.82,"endTime":2158.67,"body":"generally called the data ops"},{"speaker":"Marcel Petitpas","startTime":2158.67,"endTime":2161.07,"body":"team, and there's literally"},{"speaker":"Marcel Petitpas","startTime":2158.67,"endTime":2161.07,"body":"engineers and data scientists"},{"speaker":"Marcel Petitpas","startTime":2161.07,"endTime":2164.4300000000003,"body":"and they spend millions"},{"speaker":"Marcel Petitpas","startTime":2161.07,"endTime":2164.4300000000003,"body":"of dollars on this team."},{"speaker":"Marcel Petitpas","startTime":2164.4900000000002,"endTime":2166.9700000000003,"body":"And their whole job is just"},{"speaker":"Marcel Petitpas","startTime":2164.4900000000002,"endTime":2166.9700000000003,"body":"to get data from all over"},{"speaker":"Marcel Petitpas","startTime":2166.9700000000003,"endTime":2169.9100000000003,"body":"the place and clean it up"},{"speaker":"Marcel Petitpas","startTime":2166.9700000000003,"endTime":2169.9100000000003,"body":"and build reports for people."},{"speaker":"Marcel Petitpas","startTime":2170.3900000000003,"endTime":2171.71,"body":"And it's crazy that."},{"speaker":"Marcel Petitpas","startTime":2172.175,"endTime":2173.855,"body":"That's still a place"},{"speaker":"Marcel Petitpas","startTime":2172.175,"endTime":2173.855,"body":"where everybody's been"},{"speaker":"Marcel Petitpas","startTime":2173.855,"endTime":2176.405,"body":"under investing, but now"},{"speaker":"Marcel Petitpas","startTime":2173.855,"endTime":2176.405,"body":"that AI's a thing, you're"},{"speaker":"Marcel Petitpas","startTime":2176.405,"endTime":2178.2650000000003,"body":"hearing that Enterprise is"},{"speaker":"Marcel Petitpas","startTime":2176.405,"endTime":2178.2650000000003,"body":"finally paying down a lot"},{"speaker":"Marcel Petitpas","startTime":2178.2650000000003,"endTime":2179.105,"body":"of their data ops debt."},{"speaker":"Marcel Petitpas","startTime":2179.3450000000003,"endTime":2181.4150000000004,"body":"We're now only learning"},{"speaker":"Marcel Petitpas","startTime":2179.3450000000003,"endTime":2181.4150000000004,"body":"about the dysfunction"},{"speaker":"Marcel Petitpas","startTime":2181.445,"endTime":2182.2850000000003,"body":"in small business."},{"speaker":"Marcel Petitpas","startTime":2182.2850000000003,"endTime":2184.385,"body":"Now that we have access to"},{"speaker":"Marcel Petitpas","startTime":2182.2850000000003,"endTime":2184.385,"body":"more data than we've ever had"},{"speaker":"Marcel Petitpas","startTime":2184.385,"endTime":2185.585,"body":"access to at a lower cost."},{"speaker":"Marcel Petitpas","startTime":2185.9750000000004,"endTime":2189.155,"body":"The key idea is you follow an"},{"speaker":"Marcel Petitpas","startTime":2185.9750000000004,"endTime":2189.155,"body":"ETL framework, which stands"},{"speaker":"Marcel Petitpas","startTime":2189.155,"endTime":2191.855,"body":"for extract, transform, and"},{"speaker":"Marcel Petitpas","startTime":2189.155,"endTime":2191.855,"body":"Load, or you can flip the"},{"speaker":"Marcel Petitpas","startTime":2192.1850000000004,"endTime":2193.925,"body":"Extract, load transform."},{"speaker":"Marcel Petitpas","startTime":2194.315,"endTime":2197.195,"body":"The idea is what this looks"},{"speaker":"Marcel Petitpas","startTime":2194.315,"endTime":2197.195,"body":"like in practice for most"},{"speaker":"Marcel Petitpas","startTime":2197.195,"endTime":2199.8050000000003,"body":"of us, is we take all the"},{"speaker":"Marcel Petitpas","startTime":2197.195,"endTime":2199.8050000000003,"body":"data out of harvest and."},{"speaker":"Marcel Petitpas","startTime":2200.2400000000002,"endTime":2204.0800000000004,"body":"Click up and QuickBooks and we"},{"speaker":"Marcel Petitpas","startTime":2200.2400000000002,"endTime":2204.0800000000004,"body":"pull it into a spreadsheet, and"},{"speaker":"Marcel Petitpas","startTime":2204.0800000000004,"endTime":2206.69,"body":"then the simple starting point"},{"speaker":"Marcel Petitpas","startTime":2204.0800000000004,"endTime":2206.69,"body":"is we write what we would call"},{"speaker":"Marcel Petitpas","startTime":2206.69,"endTime":2209.36,"body":"a logic statement, and a logic"},{"speaker":"Marcel Petitpas","startTime":2206.69,"endTime":2209.36,"body":"statement could look something"},{"speaker":"Marcel Petitpas","startTime":2209.36,"endTime":2213.4,"body":"like, if the client's name"},{"speaker":"Marcel Petitpas","startTime":2209.36,"endTime":2213.4,"body":"is spelled like this, or like"},{"speaker":"Marcel Petitpas","startTime":2213.4,"endTime":2217.42,"body":"this, then normalize it to this"},{"speaker":"Marcel Petitpas","startTime":2213.4,"endTime":2217.42,"body":"one version of the client's"},{"speaker":"Marcel Petitpas","startTime":2217.42,"endTime":2219.61,"body":"name that we're actually"},{"speaker":"Marcel Petitpas","startTime":2217.42,"endTime":2219.61,"body":"using to run the reports."},{"speaker":"Marcel Petitpas","startTime":2220.15,"endTime":2223.6000000000004,"body":"If the phase has one"},{"speaker":"Marcel Petitpas","startTime":2220.15,"endTime":2223.6000000000004,"body":"of these six tags,"},{"speaker":"Marcel Petitpas","startTime":2223.9900000000002,"endTime":2225.46,"body":"normalize that to this."},{"speaker":"Marcel Petitpas","startTime":2225.7000000000003,"endTime":2228.7900000000004,"body":"If the project has the"},{"speaker":"Marcel Petitpas","startTime":2225.7000000000003,"endTime":2228.7900000000004,"body":"client name, our agency."},{"speaker":"Marcel Petitpas","startTime":2229.2250000000004,"endTime":2230.965,"body":"Mark the time as non-billable."},{"speaker":"Marcel Petitpas","startTime":2231.3250000000003,"endTime":2232.2250000000004,"body":"This is a big one."},{"speaker":"Marcel Petitpas","startTime":2232.2250000000004,"endTime":2234.655,"body":"The way that billable gets"},{"speaker":"Marcel Petitpas","startTime":2232.2250000000004,"endTime":2234.655,"body":"defined in the project"},{"speaker":"Marcel Petitpas","startTime":2234.6850000000004,"endTime":2237.625,"body":"management or time tracking"},{"speaker":"Marcel Petitpas","startTime":2234.6850000000004,"endTime":2237.625,"body":"tool is almost never accurate."},{"speaker":"Marcel Petitpas","startTime":2237.895,"endTime":2240.505,"body":"And so we use the logic"},{"speaker":"Marcel Petitpas","startTime":2237.895,"endTime":2240.505,"body":"statements to define what"},{"speaker":"Marcel Petitpas","startTime":2240.505,"endTime":2242.5750000000003,"body":"is billable and non-billable"},{"speaker":"Marcel Petitpas","startTime":2240.505,"endTime":2242.5750000000003,"body":"time for all of our clients,"},{"speaker":"Marcel Petitpas","startTime":2242.635,"endTime":2246.2050000000004,"body":"because it's just not"},{"speaker":"Marcel Petitpas","startTime":2242.635,"endTime":2246.2050000000004,"body":"really feasible to try and"},{"speaker":"Marcel Petitpas","startTime":2246.2050000000004,"endTime":2247.3450000000003,"body":"define that inside the tool."},{"speaker":"Marcel Petitpas","startTime":2247.375,"endTime":2248.9350000000004,"body":"You're just never gonna have"},{"speaker":"Marcel Petitpas","startTime":2247.375,"endTime":2248.9350000000004,"body":"good compliance on that."},{"speaker":"Marcel Petitpas","startTime":2249.355,"endTime":2251.335,"body":"So that's the simple"},{"speaker":"Marcel Petitpas","startTime":2249.355,"endTime":2251.335,"body":"logic statement for us,"},{"speaker":"Marcel Petitpas","startTime":2251.335,"endTime":2254.125,"body":"is if the client's name"},{"speaker":"Marcel Petitpas","startTime":2251.335,"endTime":2254.125,"body":"is us, it's not billable."},{"speaker":"Marcel Petitpas","startTime":2254.53,"endTime":2255.0400000000004,"body":"That's it."},{"speaker":"Marcel Petitpas","startTime":2255.13,"endTime":2255.7900000000004,"body":"End of story."},{"speaker":"Marcel Petitpas","startTime":2255.8500000000004,"endTime":2256.51,"body":"It's very simple."},{"speaker":"Marcel Petitpas","startTime":2256.5400000000004,"endTime":2259.78,"body":"So that's at a high level the"},{"speaker":"Marcel Petitpas","startTime":2256.5400000000004,"endTime":2259.78,"body":"idea and there are some tools"},{"speaker":"Marcel Petitpas","startTime":2259.78,"endTime":2260.98,"body":"out there that you can do use."},{"speaker":"Marcel Petitpas","startTime":2260.98,"endTime":2264.67,"body":"Open Refine is a open source"},{"speaker":"Marcel Petitpas","startTime":2260.98,"endTime":2264.67,"body":"tool and it gives you, the"},{"speaker":"Marcel Petitpas","startTime":2264.67,"endTime":2265.9300000000003,"body":"power to do a lot of this stuff."},{"speaker":"Marcel Petitpas","startTime":2266.2900000000004,"endTime":2268.03,"body":"And there's some really"},{"speaker":"Marcel Petitpas","startTime":2266.2900000000004,"endTime":2268.03,"body":"exciting AI tools coming"},{"speaker":"Marcel Petitpas","startTime":2268.03,"endTime":2271.0600000000004,"body":"out that sort of help you"},{"speaker":"Marcel Petitpas","startTime":2268.03,"endTime":2271.0600000000004,"body":"append AI to that workflow."},{"speaker":"Marcel Petitpas","startTime":2271.3300000000004,"endTime":2274.4500000000003,"body":"It's a thing that we're all"},{"speaker":"Marcel Petitpas","startTime":2271.3300000000004,"endTime":2274.4500000000003,"body":"doing, but I think learning"},{"speaker":"Marcel Petitpas","startTime":2274.4550000000004,"endTime":2276.76,"body":"about this process and treating"},{"speaker":"Marcel Petitpas","startTime":2274.4550000000004,"endTime":2276.76,"body":"it like a formal part of"},{"speaker":"Marcel Petitpas","startTime":2276.76,"endTime":2279.13,"body":"the process, I think will"},{"speaker":"Marcel Petitpas","startTime":2276.76,"endTime":2279.13,"body":"empower you to make that more"},{"speaker":"Marcel Petitpas","startTime":2279.13,"endTime":2281.02,"body":"efficient and hopefully get"},{"speaker":"Marcel Petitpas","startTime":2279.13,"endTime":2281.02,"body":"a lot better data out of it."},{"speaker":"Kelsey Alpaio","startTime":2281.5150000000003,"endTime":2282.775,"body":"Just follow"},{"speaker":"Kelsey Alpaio","startTime":2281.5150000000003,"endTime":2282.775,"body":"up question in the chat,"},{"speaker":"Kelsey Alpaio","startTime":2282.775,"endTime":2285.175,"body":"is that being done in"},{"speaker":"Kelsey Alpaio","startTime":2282.775,"endTime":2285.175,"body":"Excel or Google Sheets?"},{"speaker":"Marcel Petitpas","startTime":2285.545,"endTime":2286.775,"body":"For us,"},{"speaker":"Marcel Petitpas","startTime":2285.545,"endTime":2286.775,"body":"we built a whole technology"},{"speaker":"Marcel Petitpas","startTime":2286.775,"endTime":2287.945,"body":"platform that helps us do this."},{"speaker":"Marcel Petitpas","startTime":2287.945,"endTime":2289.925,"body":"It's like a QuickBooks for"},{"speaker":"Marcel Petitpas","startTime":2287.945,"endTime":2289.925,"body":"Ops data, but for a lot of"},{"speaker":"Marcel Petitpas","startTime":2289.925,"endTime":2292.385,"body":"people, yes, you're just doing"},{"speaker":"Marcel Petitpas","startTime":2289.925,"endTime":2292.385,"body":"this in a Google sheet or an"},{"speaker":"Marcel Petitpas","startTime":2292.385,"endTime":2295.145,"body":"Excel table, or maybe you're"},{"speaker":"Marcel Petitpas","startTime":2292.385,"endTime":2295.145,"body":"using Airtable or maybe you're"},{"speaker":"Marcel Petitpas","startTime":2295.145,"endTime":2299.565,"body":"using actual, a data lake or"},{"speaker":"Marcel Petitpas","startTime":2295.145,"endTime":2299.565,"body":"Google Data Studio or some"},{"speaker":"Marcel Petitpas","startTime":2299.655,"endTime":2301.395,"body":"kind of data manipulation tool."},{"speaker":"Marcel Petitpas","startTime":2301.7250000000004,"endTime":2303.8250000000003,"body":"But yes, generally a"},{"speaker":"Marcel Petitpas","startTime":2301.7250000000004,"endTime":2303.8250000000003,"body":"spreadsheet is where most"},{"speaker":"Marcel Petitpas","startTime":2303.8250000000003,"endTime":2305.6850000000004,"body":"of us start and we're,"},{"speaker":"Marcel Petitpas","startTime":2303.8250000000003,"endTime":2305.6850000000004,"body":"that's where we're writing"},{"speaker":"Marcel Petitpas","startTime":2305.6850000000004,"endTime":2306.675,"body":"these things as formulas."},{"speaker":"Marcel Petitpas","startTime":2306.675,"endTime":2309.155,"body":"And I will also say"},{"speaker":"Marcel Petitpas","startTime":2306.675,"endTime":2309.155,"body":"Gemini, ChatGPT."},{"speaker":"Marcel Petitpas","startTime":2309.7650000000003,"endTime":2315.525,"body":"An incredible way to write"},{"speaker":"Marcel Petitpas","startTime":2309.7650000000003,"endTime":2315.525,"body":"very complex formulas that"},{"speaker":"Marcel Petitpas","startTime":2315.5550000000003,"endTime":2318.3450000000003,"body":"like, I don't even have the"},{"speaker":"Marcel Petitpas","startTime":2315.5550000000003,"endTime":2318.3450000000003,"body":"technical skill to write just"},{"speaker":"Marcel Petitpas","startTime":2318.3450000000003,"endTime":2321.135,"body":"by telling it like, this is"},{"speaker":"Marcel Petitpas","startTime":2318.3450000000003,"endTime":2321.135,"body":"what I want the formula to do."},{"speaker":"Marcel Petitpas","startTime":2321.4950000000003,"endTime":2323.715,"body":"And then it gives you a"},{"speaker":"Marcel Petitpas","startTime":2321.4950000000003,"endTime":2323.715,"body":"paragraph that you paste into"},{"speaker":"Marcel Petitpas","startTime":2323.715,"endTime":2326.3250000000003,"body":"a cell and all of a sudden"},{"speaker":"Marcel Petitpas","startTime":2323.715,"endTime":2326.3250000000003,"body":"it takes, your 10,000 rows of"},{"speaker":"Marcel Petitpas","startTime":2326.3250000000003,"endTime":2328.395,"body":"time tracking data and does the"},{"speaker":"Marcel Petitpas","startTime":2326.3250000000003,"endTime":2328.395,"body":"thing that you want it to do."},{"speaker":"Marcel Petitpas","startTime":2328.425,"endTime":2331.395,"body":"So it's a little hot tip"},{"speaker":"Marcel Petitpas","startTime":2328.425,"endTime":2331.395,"body":"ChatGPT will get you very far."},{"speaker":"Kelsey Alpaio","startTime":2331.905,"endTime":2332.4150000000004,"body":"Awesome."},{"speaker":"Kelsey Alpaio","startTime":2332.8650000000002,"endTime":2335.295,"body":"We got quite a few"},{"speaker":"Kelsey Alpaio","startTime":2332.8650000000002,"endTime":2335.295,"body":"questions in the chat."},{"speaker":"Kelsey Alpaio","startTime":2335.76,"endTime":2339.3100000000004,"body":"Around encouraging your"},{"speaker":"Kelsey Alpaio","startTime":2335.76,"endTime":2339.3100000000004,"body":"team to wanna track their"},{"speaker":"Kelsey Alpaio","startTime":2339.3100000000004,"endTime":2340.36,"body":"time more frequently."},{"speaker":"Kelsey Alpaio","startTime":2340.36,"endTime":2342.61,"body":"So we have, how can I"},{"speaker":"Kelsey Alpaio","startTime":2340.36,"endTime":2342.61,"body":"get my team to log their"},{"speaker":"Kelsey Alpaio","startTime":2342.61,"endTime":2343.7200000000003,"body":"time more frequently?"},{"speaker":"Kelsey Alpaio","startTime":2343.7200000000003,"endTime":2345.7900000000004,"body":"We have half my"},{"speaker":"Kelsey Alpaio","startTime":2343.7200000000003,"endTime":2345.7900000000004,"body":"team is tracking."},{"speaker":"Kelsey Alpaio","startTime":2345.7900000000004,"endTime":2346.8700000000003,"body":"The other half isn't."},{"speaker":"Kelsey Alpaio","startTime":2347.11,"endTime":2349.0600000000004,"body":"How do I make them"},{"speaker":"Kelsey Alpaio","startTime":2347.11,"endTime":2349.0600000000004,"body":"do it more promptly?"},{"speaker":"Kelsey Alpaio","startTime":2349.3900000000003,"endTime":2352.07,"body":"Kelly, I wonder if you have"},{"speaker":"Kelsey Alpaio","startTime":2349.3900000000003,"endTime":2352.07,"body":"any thoughts around this."},{"speaker":"Kelly Vega","startTime":2352.46,"endTime":2354.4100000000003,"body":"I touched on this,"},{"speaker":"Kelly Vega","startTime":2352.46,"endTime":2354.4100000000003,"body":"where it's like you can come"},{"speaker":"Kelly Vega","startTime":2354.4100000000003,"endTime":2357.38,"body":"up with building blocks of a"},{"speaker":"Kelly Vega","startTime":2354.4100000000003,"endTime":2357.38,"body":"default start because I think"},{"speaker":"Kelly Vega","startTime":2357.38,"endTime":2360.4100000000003,"body":"staring at a blank time sheet is"},{"speaker":"Kelly Vega","startTime":2357.38,"endTime":2360.4100000000003,"body":"all of our veins of existence."},{"speaker":"Kelly Vega","startTime":2360.7400000000002,"endTime":2362.9900000000002,"body":"So what I have done is I've"},{"speaker":"Kelly Vega","startTime":2360.7400000000002,"endTime":2362.9900000000002,"body":"retroactively looked at"},{"speaker":"Kelly Vega","startTime":2362.9900000000002,"endTime":2365.0,"body":"people's time or just myself."},{"speaker":"Kelly Vega","startTime":2365.36,"endTime":2367.51,"body":"I always start with chunking"},{"speaker":"Kelly Vega","startTime":2365.36,"endTime":2367.51,"body":"out an non-billable typical"},{"speaker":"Kelly Vega","startTime":2367.51,"endTime":2369.46,"body":"chunk of Hey, I'm doing"},{"speaker":"Kelly Vega","startTime":2367.51,"endTime":2369.46,"body":"this much admin every day."},{"speaker":"Kelly Vega","startTime":2369.46,"endTime":2369.82,"body":"I'm doing this."},{"speaker":"Kelly Vega","startTime":2370.3,"endTime":2373.0600000000004,"body":"So I can chunk out okay, on"},{"speaker":"Kelly Vega","startTime":2370.3,"endTime":2373.0600000000004,"body":"average, not when, but about"},{"speaker":"Kelly Vega","startTime":2373.0600000000004,"endTime":2375.1600000000003,"body":"this much time you're spending"},{"speaker":"Kelly Vega","startTime":2373.0600000000004,"endTime":2375.1600000000003,"body":"now with your projects,"},{"speaker":"Kelly Vega","startTime":2375.4900000000002,"endTime":2376.3900000000003,"body":"it's gonna ebb and flow."},{"speaker":"Kelly Vega","startTime":2376.3900000000003,"endTime":2377.4700000000003,"body":"But again, if you're like."},{"speaker":"Kelly Vega","startTime":2377.8450000000003,"endTime":2379.945,"body":"20% pm time on this project."},{"speaker":"Kelly Vega","startTime":2379.945,"endTime":2382.465,"body":"Chunk that out, build out a"},{"speaker":"Kelly Vega","startTime":2379.945,"endTime":2382.465,"body":"framework for each of those"},{"speaker":"Kelly Vega","startTime":2382.4950000000003,"endTime":2385.255,"body":"PMs or encourage them to"},{"speaker":"Kelly Vega","startTime":2382.4950000000003,"endTime":2385.255,"body":"try to, just an exercise."},{"speaker":"Kelly Vega","startTime":2385.255,"endTime":2387.0550000000003,"body":"I know we don't have all"},{"speaker":"Kelly Vega","startTime":2385.255,"endTime":2387.0550000000003,"body":"the time in the world, but"},{"speaker":"Kelly Vega","startTime":2387.0550000000003,"endTime":2388.255,"body":"that will give them a basis."},{"speaker":"Kelly Vega","startTime":2388.255,"endTime":2391.195,"body":"And I don't know what the tool"},{"speaker":"Kelly Vega","startTime":2388.255,"endTime":2391.195,"body":"you use looks like, but I know"},{"speaker":"Kelly Vega","startTime":2391.195,"endTime":2394.2850000000003,"body":"that we were doing within like"},{"speaker":"Kelly Vega","startTime":2391.195,"endTime":2394.2850000000003,"body":"tempo, we were building out"},{"speaker":"Kelly Vega","startTime":2394.7050000000004,"endTime":2396.4150000000004,"body":"time ahead of time so that"},{"speaker":"Kelly Vega","startTime":2394.7050000000004,"endTime":2396.4150000000004,"body":"they could just check it."},{"speaker":"Kelly Vega","startTime":2396.835,"endTime":2398.9950000000003,"body":"But be careful because"},{"speaker":"Kelly Vega","startTime":2396.835,"endTime":2398.9950000000003,"body":"with automation comes,"},{"speaker":"Kelly Vega","startTime":2399.105,"endTime":2399.945,"body":"it gets a little easy."},{"speaker":"Kelly Vega","startTime":2399.945,"endTime":2402.405,"body":"So the paint is always"},{"speaker":"Kelly Vega","startTime":2399.945,"endTime":2402.405,"body":"gonna be there, I think."},{"speaker":"Kelly Vega","startTime":2402.885,"endTime":2405.3450000000003,"body":"Letting the conversation"},{"speaker":"Kelly Vega","startTime":2402.885,"endTime":2405.3450000000003,"body":"be open and transparent."},{"speaker":"Kelly Vega","startTime":2405.3450000000003,"endTime":2408.0150000000003,"body":"I do think talking goes a long"},{"speaker":"Kelly Vega","startTime":2405.3450000000003,"endTime":2408.0150000000003,"body":"way about it that makes it less"},{"speaker":"Kelly Vega","startTime":2408.0150000000003,"endTime":2409.635,"body":"painful and being real about it."},{"speaker":"Kelly Vega","startTime":2409.635,"endTime":2412.065,"body":"Hey, I too have felt this right."},{"speaker":"Kelly Vega","startTime":2412.244,"endTime":2415.364,"body":"Don't always just maybe relay"},{"speaker":"Kelly Vega","startTime":2412.244,"endTime":2415.364,"body":"the pressure that you're"},{"speaker":"Kelly Vega","startTime":2415.364,"endTime":2416.385,"body":"feeling from the other side."},{"speaker":"Kelly Vega","startTime":2416.385,"endTime":2418.425,"body":"Not to say that's the"},{"speaker":"Kelly Vega","startTime":2416.385,"endTime":2418.425,"body":"case, but oftentimes it is."},{"speaker":"Kelly Vega","startTime":2418.784,"endTime":2420.255,"body":"Just try to boil"},{"speaker":"Kelly Vega","startTime":2418.784,"endTime":2420.255,"body":"that down a bit."},{"speaker":"Kelly Vega","startTime":2420.255,"endTime":2421.545,"body":"Yeah, we're doing our best."},{"speaker":"Kelly Vega","startTime":2421.545,"endTime":2422.715,"body":"How can we make it easier?"},{"speaker":"Kelly Vega","startTime":2422.954,"endTime":2424.454,"body":"Find out from them what"},{"speaker":"Kelly Vega","startTime":2422.954,"endTime":2424.454,"body":"can make it easier."},{"speaker":"Kelly Vega","startTime":2424.454,"endTime":2426.344,"body":"Have them talk about how"},{"speaker":"Kelly Vega","startTime":2424.454,"endTime":2426.344,"body":"they track it differently."},{"speaker":"Kelly Vega","startTime":2426.704,"endTime":2429.885,"body":"I'm an everyday girly, I have"},{"speaker":"Kelly Vega","startTime":2426.704,"endTime":2429.885,"body":"to be, or I'm a month out girly."},{"speaker":"Kelly Vega","startTime":2430.215,"endTime":2430.994,"body":"There's no in between."},{"speaker":"Kelsey Alpaio","startTime":2431.9100000000003,"endTime":2433.11,"body":"Yeah, absolutely."},{"speaker":"Kelsey Alpaio","startTime":2433.38,"endTime":2436.5600000000004,"body":"Matthew, I see you commenting"},{"speaker":"Kelsey Alpaio","startTime":2433.38,"endTime":2436.5600000000004,"body":"on this as well in the chat."},{"speaker":"Kelsey Alpaio","startTime":2436.5600000000004,"endTime":2437.7900000000004,"body":"I don't know if you"},{"speaker":"Kelsey Alpaio","startTime":2436.5600000000004,"endTime":2437.7900000000004,"body":"wanna chime in here."},{"speaker":"Matthew Fox","startTime":2438.3,"endTime":2439.98,"body":"I go"},{"speaker":"Matthew Fox","startTime":2438.3,"endTime":2439.98,"body":"back and forth on it."},{"speaker":"Matthew Fox","startTime":2439.98,"endTime":2444.0600000000004,"body":"I think that owners want to"},{"speaker":"Matthew Fox","startTime":2439.98,"endTime":2444.0600000000004,"body":"penalize because they get"},{"speaker":"Matthew Fox","startTime":2444.1200000000003,"endTime":2447.48,"body":"frustrated, they get upset"},{"speaker":"Matthew Fox","startTime":2444.1200000000003,"endTime":2447.48,"body":"about the fact that like people"},{"speaker":"Matthew Fox","startTime":2447.48,"endTime":2449.5800000000004,"body":"aren't tracking their time,"},{"speaker":"Matthew Fox","startTime":2447.48,"endTime":2449.5800000000004,"body":"I have to go talk to 'em."},{"speaker":"Matthew Fox","startTime":2449.5800000000004,"endTime":2452.9700000000003,"body":"Or they, it becomes, this"},{"speaker":"Matthew Fox","startTime":2449.5800000000004,"endTime":2452.9700000000003,"body":"has like finger pointing"},{"speaker":"Matthew Fox","startTime":2452.9700000000003,"endTime":2456.84,"body":"exercise and it goes back"},{"speaker":"Matthew Fox","startTime":2452.9700000000003,"endTime":2456.84,"body":"to the carrot and the stick."},{"speaker":"Matthew Fox","startTime":2456.96,"endTime":2458.55,"body":"Is it better to reward"},{"speaker":"Matthew Fox","startTime":2456.96,"endTime":2458.55,"body":"people with a carrot"},{"speaker":"Matthew Fox","startTime":2458.55,"endTime":2460.0800000000004,"body":"or use the stick and."},{"speaker":"Matthew Fox","startTime":2460.53,"endTime":2463.045,"body":"I think it's okay from a"},{"speaker":"Matthew Fox","startTime":2460.53,"endTime":2463.045,"body":"company policy and I think"},{"speaker":"Matthew Fox","startTime":2463.045,"endTime":2465.295,"body":"this gets back to something"},{"speaker":"Matthew Fox","startTime":2463.045,"endTime":2465.295,"body":"that Marcel brought up very"},{"speaker":"Matthew Fox","startTime":2465.295,"endTime":2469.405,"body":"early in our conversation"},{"speaker":"Matthew Fox","startTime":2465.295,"endTime":2469.405,"body":"where culturally people don't"},{"speaker":"Matthew Fox","startTime":2469.405,"endTime":2473.215,"body":"understand why you're time"},{"speaker":"Matthew Fox","startTime":2469.405,"endTime":2473.215,"body":"tracking or I would even"},{"speaker":"Matthew Fox","startTime":2473.3650000000002,"endTime":2477.625,"body":"lightly go into the territory"},{"speaker":"Matthew Fox","startTime":2473.3650000000002,"endTime":2477.625,"body":"of many of the people we may"},{"speaker":"Matthew Fox","startTime":2477.625,"endTime":2480.835,"body":"be working with, especially"},{"speaker":"Matthew Fox","startTime":2477.625,"endTime":2480.835,"body":"I find in the dev sector,"},{"speaker":"Matthew Fox","startTime":2480.8650000000002,"endTime":2482.784,"body":"maybe somewhere on a spectrum."},{"speaker":"Matthew Fox","startTime":2483.175,"endTime":2485.184,"body":"I'm not gonna say"},{"speaker":"Matthew Fox","startTime":2483.175,"endTime":2485.184,"body":"which spectrum, but."},{"speaker":"Matthew Fox","startTime":2485.619,"endTime":2490.179,"body":"That could introduce a challenge"},{"speaker":"Matthew Fox","startTime":2485.619,"endTime":2490.179,"body":"to why or how time tracking"},{"speaker":"Matthew Fox","startTime":2490.179,"endTime":2492.94,"body":"doesn't make sense to them, or"},{"speaker":"Matthew Fox","startTime":2490.179,"endTime":2492.94,"body":"it becomes very challenging."},{"speaker":"Matthew Fox","startTime":2493.36,"endTime":2497.05,"body":"And again, I think if there's"},{"speaker":"Matthew Fox","startTime":2493.36,"endTime":2497.05,"body":"a way to tie it back to"},{"speaker":"Matthew Fox","startTime":2497.05,"endTime":2500.469,"body":"cultural values or company"},{"speaker":"Matthew Fox","startTime":2497.05,"endTime":2500.469,"body":"values or something that is"},{"speaker":"Matthew Fox","startTime":2500.469,"endTime":2502.389,"body":"part of the DNA of a company."},{"speaker":"Matthew Fox","startTime":2502.809,"endTime":2505.059,"body":"And again, I imagine Marcel"},{"speaker":"Matthew Fox","startTime":2502.809,"endTime":2505.059,"body":"would have some really"},{"speaker":"Matthew Fox","startTime":2505.059,"endTime":2508.15,"body":"interesting insights around"},{"speaker":"Matthew Fox","startTime":2505.059,"endTime":2508.15,"body":"this one in the perspective"},{"speaker":"Matthew Fox","startTime":2508.179,"endTime":2511.09,"body":"of we aren't tracking time to."},{"speaker":"Matthew Fox","startTime":2511.585,"endTime":2513.145,"body":"Analyze everything we're doing."},{"speaker":"Matthew Fox","startTime":2513.145,"endTime":2516.414,"body":"We're tracking time because"},{"speaker":"Matthew Fox","startTime":2513.145,"endTime":2516.414,"body":"if we don't get paid or if"},{"speaker":"Matthew Fox","startTime":2516.414,"endTime":2519.625,"body":"we don't track time, this"},{"speaker":"Matthew Fox","startTime":2516.414,"endTime":2519.625,"body":"is what ends up happening."},{"speaker":"Matthew Fox","startTime":2519.654,"endTime":2522.2940000000003,"body":"And I, again, I find a lot of"},{"speaker":"Matthew Fox","startTime":2519.654,"endTime":2522.2940000000003,"body":"the time it's really trying to"},{"speaker":"Matthew Fox","startTime":2522.2940000000003,"endTime":2526.404,"body":"go back and explain to people"},{"speaker":"Matthew Fox","startTime":2522.2940000000003,"endTime":2526.404,"body":"that this is why we're doing it."},{"speaker":"Matthew Fox","startTime":2526.494,"endTime":2530.395,"body":"And to have that conversation"},{"speaker":"Matthew Fox","startTime":2526.494,"endTime":2530.395,"body":"about why it's a challenge"},{"speaker":"Matthew Fox","startTime":2530.395,"endTime":2531.5040000000004,"body":"or what's blocking them."},{"speaker":"Matthew Fox","startTime":2531.804,"endTime":2535.014,"body":"Because some of the time it"},{"speaker":"Matthew Fox","startTime":2531.804,"endTime":2535.014,"body":"may end up being that, I think"},{"speaker":"Matthew Fox","startTime":2535.014,"endTime":2537.0840000000003,"body":"something Kelly mentioned"},{"speaker":"Matthew Fox","startTime":2535.014,"endTime":2537.0840000000003,"body":"earlier is if they're over"},{"speaker":"Matthew Fox","startTime":2537.0840000000003,"endTime":2540.0840000000003,"body":"allocated, they don't have time"},{"speaker":"Matthew Fox","startTime":2537.0840000000003,"endTime":2540.0840000000003,"body":"to track time during the day."},{"speaker":"Matthew Fox","startTime":2540.445,"endTime":2542.065,"body":"They're so busy doing"},{"speaker":"Matthew Fox","startTime":2540.445,"endTime":2542.065,"body":"everything else."},{"speaker":"Matthew Fox","startTime":2542.364,"endTime":2544.914,"body":"Maybe they have other life"},{"speaker":"Matthew Fox","startTime":2542.364,"endTime":2544.914,"body":"challenges that are going"},{"speaker":"Matthew Fox","startTime":2544.914,"endTime":2547.434,"body":"on and they're just trying"},{"speaker":"Matthew Fox","startTime":2544.914,"endTime":2547.434,"body":"to get through the day."},{"speaker":"Matthew Fox","startTime":2547.434,"endTime":2548.994,"body":"So time tracking"},{"speaker":"Matthew Fox","startTime":2547.434,"endTime":2548.994,"body":"slips their mind."},{"speaker":"Matthew Fox","startTime":2549.414,"endTime":2551.184,"body":"There could be a lot"},{"speaker":"Matthew Fox","startTime":2549.414,"endTime":2551.184,"body":"of things behind this."},{"speaker":"Marcel Petitpas","startTime":2551.605,"endTime":2552.864,"body":"I'm just"},{"speaker":"Marcel Petitpas","startTime":2551.605,"endTime":2552.864,"body":"gonna append on all this."},{"speaker":"Marcel Petitpas","startTime":2552.864,"endTime":2554.695,"body":"I agree with everything"},{"speaker":"Marcel Petitpas","startTime":2552.864,"endTime":2554.695,"body":"that Matthew and Kelly said."},{"speaker":"Marcel Petitpas","startTime":2554.784,"endTime":2557.454,"body":"I agree with all the tactical"},{"speaker":"Marcel Petitpas","startTime":2554.784,"endTime":2557.454,"body":"things that were mentioned as"},{"speaker":"Marcel Petitpas","startTime":2557.454,"endTime":2559.375,"body":"well, like as much friction"},{"speaker":"Marcel Petitpas","startTime":2557.454,"endTime":2559.375,"body":"as you can remove from the"},{"speaker":"Marcel Petitpas","startTime":2559.375,"endTime":2560.934,"body":"process, go ahead and do that."},{"speaker":"Marcel Petitpas","startTime":2561.025,"endTime":2565.164,"body":"But what I think I will say from"},{"speaker":"Marcel Petitpas","startTime":2561.025,"endTime":2565.164,"body":"experience is closing the loop."},{"speaker":"Marcel Petitpas","startTime":2565.884,"endTime":2567.355,"body":"Is the most important thing."},{"speaker":"Marcel Petitpas","startTime":2567.684,"endTime":2570.7740000000003,"body":"And what I mean by that"},{"speaker":"Marcel Petitpas","startTime":2567.684,"endTime":2570.7740000000003,"body":"is actually showing them"},{"speaker":"Marcel Petitpas","startTime":2570.804,"endTime":2573.5640000000003,"body":"how their data influences"},{"speaker":"Marcel Petitpas","startTime":2570.804,"endTime":2573.5640000000003,"body":"decision making and having"},{"speaker":"Marcel Petitpas","startTime":2573.5640000000003,"endTime":2574.674,"body":"the conversation with them."},{"speaker":"Marcel Petitpas","startTime":2575.125,"endTime":2577.1040000000003,"body":"And this is just I"},{"speaker":"Marcel Petitpas","startTime":2575.125,"endTime":2577.1040000000003,"body":"think, a basic human"},{"speaker":"Marcel Petitpas","startTime":2577.1040000000003,"endTime":2578.2140000000004,"body":"psychology principle."},{"speaker":"Marcel Petitpas","startTime":2578.2140000000004,"endTime":2579.804,"body":"There's a reason that"},{"speaker":"Marcel Petitpas","startTime":2578.2140000000004,"endTime":2579.804,"body":"we brush our teeth even"},{"speaker":"Marcel Petitpas","startTime":2579.804,"endTime":2581.0040000000004,"body":"though it's not fun."},{"speaker":"Marcel Petitpas","startTime":2581.034,"endTime":2582.7740000000003,"body":"There's a reason that"},{"speaker":"Marcel Petitpas","startTime":2581.034,"endTime":2582.7740000000003,"body":"we go to the gym and we"},{"speaker":"Marcel Petitpas","startTime":2582.7740000000003,"endTime":2585.3540000000003,"body":"eat broccoli even though"},{"speaker":"Marcel Petitpas","startTime":2582.7740000000003,"endTime":2585.3540000000003,"body":"nobody likes those things."},{"speaker":"Marcel Petitpas","startTime":2585.3540000000003,"endTime":2587.3940000000002,"body":"And it's because we understand"},{"speaker":"Marcel Petitpas","startTime":2585.3540000000003,"endTime":2587.3940000000002,"body":"how they benefit us."},{"speaker":"Marcel Petitpas","startTime":2587.844,"endTime":2590.844,"body":"And so I think that"},{"speaker":"Marcel Petitpas","startTime":2587.844,"endTime":2590.844,"body":"if you can change."},{"speaker":"Marcel Petitpas","startTime":2591.19,"endTime":2593.949,"body":"The psychology around time"},{"speaker":"Marcel Petitpas","startTime":2591.19,"endTime":2593.949,"body":"tracking the tolerance for"},{"speaker":"Marcel Petitpas","startTime":2593.949,"endTime":2597.8790000000004,"body":"suckiness goes up, and if"},{"speaker":"Marcel Petitpas","startTime":2593.949,"endTime":2597.8790000000004,"body":"you don't, there's no amount"},{"speaker":"Marcel Petitpas","startTime":2597.8790000000004,"endTime":2600.039,"body":"of decreasing the suckiness"},{"speaker":"Marcel Petitpas","startTime":2597.8790000000004,"endTime":2600.039,"body":"that's actually gonna solve"},{"speaker":"Marcel Petitpas","startTime":2600.039,"endTime":2601.389,"body":"this fundamental problem."},{"speaker":"Marcel Petitpas","startTime":2601.8390000000004,"endTime":2603.8790000000004,"body":"So I think that's really"},{"speaker":"Marcel Petitpas","startTime":2601.8390000000004,"endTime":2603.8790000000004,"body":"where you have to start."},{"speaker":"Marcel Petitpas","startTime":2604.21,"endTime":2606.969,"body":"And one of the my favorite"},{"speaker":"Marcel Petitpas","startTime":2604.21,"endTime":2606.969,"body":"tricks for this, I've spoken"},{"speaker":"Marcel Petitpas","startTime":2606.969,"endTime":2608.92,"body":"to a lot of owners that"},{"speaker":"Marcel Petitpas","startTime":2606.969,"endTime":2608.92,"body":"are like, they think this"},{"speaker":"Marcel Petitpas","startTime":2608.92,"endTime":2609.73,"body":"is chicken and egg game."},{"speaker":"Marcel Petitpas","startTime":2609.73,"endTime":2611.65,"body":"They're like I can't talk to my"},{"speaker":"Marcel Petitpas","startTime":2609.73,"endTime":2611.65,"body":"team about the data until the"},{"speaker":"Marcel Petitpas","startTime":2611.65,"endTime":2614.86,"body":"data's good, but the data's not"},{"speaker":"Marcel Petitpas","startTime":2611.65,"endTime":2614.86,"body":"gonna be good until you start"},{"speaker":"Marcel Petitpas","startTime":2614.86,"endTime":2615.849,"body":"talking to the team about it."},{"speaker":"Marcel Petitpas","startTime":2615.849,"endTime":2617.8,"body":"So I think when you"},{"speaker":"Marcel Petitpas","startTime":2615.849,"endTime":2617.8,"body":"know the data's bad."},{"speaker":"Marcel Petitpas","startTime":2618.25,"endTime":2620.559,"body":"One of my favorite ways to have"},{"speaker":"Marcel Petitpas","startTime":2618.25,"endTime":2620.559,"body":"this conversation is you go and"},{"speaker":"Marcel Petitpas","startTime":2620.559,"endTime":2622.42,"body":"you sit down with them and you"},{"speaker":"Marcel Petitpas","startTime":2620.559,"endTime":2622.42,"body":"pretend you don't know that."},{"speaker":"Marcel Petitpas","startTime":2622.78,"endTime":2624.76,"body":"So you're like, oh my God"},{"speaker":"Marcel Petitpas","startTime":2622.78,"endTime":2624.76,"body":"guys, this is incredible."},{"speaker":"Marcel Petitpas","startTime":2625.09,"endTime":2626.02,"body":"Our clients are thrilled."},{"speaker":"Marcel Petitpas","startTime":2626.05,"endTime":2628.69,"body":"All of our projects are way"},{"speaker":"Marcel Petitpas","startTime":2626.05,"endTime":2628.69,"body":"under budget, and we could"},{"speaker":"Marcel Petitpas","startTime":2628.69,"endTime":2630.789,"body":"take on twice as many clients"},{"speaker":"Marcel Petitpas","startTime":2628.69,"endTime":2630.789,"body":"next month and we wouldn't need"},{"speaker":"Marcel Petitpas","startTime":2630.789,"endTime":2631.96,"body":"to hire any additional staff."},{"speaker":"Marcel Petitpas","startTime":2631.9900000000002,"endTime":2633.9700000000003,"body":"And all of a sudden the team's"},{"speaker":"Marcel Petitpas","startTime":2631.9900000000002,"endTime":2633.9700000000003,"body":"gonna be like, wait a second."},{"speaker":"Marcel Petitpas","startTime":2634.869,"endTime":2637.42,"body":"It's possible that not all of"},{"speaker":"Marcel Petitpas","startTime":2634.869,"endTime":2637.42,"body":"our time is in the system, so"},{"speaker":"Marcel Petitpas","startTime":2637.42,"endTime":2638.4700000000003,"body":"that's not really accurate."},{"speaker":"Marcel Petitpas","startTime":2638.4700000000003,"endTime":2640.0,"body":"And then you can be"},{"speaker":"Marcel Petitpas","startTime":2638.4700000000003,"endTime":2640.0,"body":"like, oh my God, I'm so"},{"speaker":"Marcel Petitpas","startTime":2640.0,"endTime":2640.9900000000002,"body":"glad you told me that."},{"speaker":"Marcel Petitpas","startTime":2641.289,"endTime":2642.94,"body":"I would hate to, over"},{"speaker":"Marcel Petitpas","startTime":2641.289,"endTime":2642.94,"body":"resource you guys."},{"speaker":"Marcel Petitpas","startTime":2643.239,"endTime":2644.949,"body":"This is why it's important"},{"speaker":"Marcel Petitpas","startTime":2643.239,"endTime":2644.949,"body":"that I have an understanding"},{"speaker":"Marcel Petitpas","startTime":2644.949,"endTime":2646.869,"body":"of how busy you actually"},{"speaker":"Marcel Petitpas","startTime":2644.949,"endTime":2646.869,"body":"are so that we can make sure"},{"speaker":"Marcel Petitpas","startTime":2646.869,"endTime":2648.25,"body":"we're not making that mistake."},{"speaker":"Marcel Petitpas","startTime":2648.52,"endTime":2650.289,"body":"And then the following month,"},{"speaker":"Marcel Petitpas","startTime":2648.52,"endTime":2650.289,"body":"all of a sudden it's all the"},{"speaker":"Marcel Petitpas","startTime":2650.289,"endTime":2651.429,"body":"projects are going over budget."},{"speaker":"Marcel Petitpas","startTime":2651.4590000000003,"endTime":2653.289,"body":"'cause they're like, oh"},{"speaker":"Marcel Petitpas","startTime":2651.4590000000003,"endTime":2653.289,"body":"shit, we better get all of"},{"speaker":"Marcel Petitpas","startTime":2653.289,"endTime":2654.25,"body":"our time into the system."},{"speaker":"Marcel Petitpas","startTime":2654.429,"endTime":2656.32,"body":"And then you have the other"},{"speaker":"Marcel Petitpas","startTime":2654.429,"endTime":2656.32,"body":"conversation, which is oh wow,"},{"speaker":"Marcel Petitpas","startTime":2656.5600000000004,"endTime":2658.57,"body":"it looks like we're really"},{"speaker":"Marcel Petitpas","startTime":2656.5600000000004,"endTime":2658.57,"body":"underestimating our projects."},{"speaker":"Marcel Petitpas","startTime":2658.8700000000003,"endTime":2661.4350000000004,"body":"We really need to be thinking"},{"speaker":"Marcel Petitpas","startTime":2658.8700000000003,"endTime":2661.4350000000004,"body":"about how to get more efficient."},{"speaker":"Marcel Petitpas","startTime":2661.4350000000004,"endTime":2663.55,"body":"Like what can we do to get"},{"speaker":"Marcel Petitpas","startTime":2661.4350000000004,"endTime":2663.55,"body":"this stuff done quicker?"},{"speaker":"Marcel Petitpas","startTime":2663.9100000000003,"endTime":2666.25,"body":"And as long as you're having"},{"speaker":"Marcel Petitpas","startTime":2663.9100000000003,"endTime":2666.25,"body":"a balanced conversation"},{"speaker":"Marcel Petitpas","startTime":2666.25,"endTime":2668.69,"body":"and you're showing them, if"},{"speaker":"Marcel Petitpas","startTime":2666.25,"endTime":2668.69,"body":"you tell me this is what's"},{"speaker":"Marcel Petitpas","startTime":2668.69,"endTime":2671.3,"body":"happening, this is the type"},{"speaker":"Marcel Petitpas","startTime":2668.69,"endTime":2671.3,"body":"of decision I have to make."},{"speaker":"Marcel Petitpas","startTime":2671.6600000000003,"endTime":2672.38,"body":"Very quickly."},{"speaker":"Marcel Petitpas","startTime":2672.38,"endTime":2675.4,"body":"After a few cycles, you'll"},{"speaker":"Marcel Petitpas","startTime":2672.38,"endTime":2675.4,"body":"start to find that the behaviors"},{"speaker":"Marcel Petitpas","startTime":2675.4,"endTime":2678.1600000000003,"body":"will change, but until that"},{"speaker":"Marcel Petitpas","startTime":2675.4,"endTime":2678.1600000000003,"body":"loop gets closed, left to"},{"speaker":"Marcel Petitpas","startTime":2678.1600000000003,"endTime":2680.59,"body":"their own devices, if the"},{"speaker":"Marcel Petitpas","startTime":2678.1600000000003,"endTime":2680.59,"body":"team is gonna come up with a"},{"speaker":"Marcel Petitpas","startTime":2680.59,"endTime":2682.8700000000003,"body":"story about what's happening,"},{"speaker":"Marcel Petitpas","startTime":2680.59,"endTime":2682.8700000000003,"body":"it's not gonna be a good one."},{"speaker":"Kelsey Alpaio","startTime":2683.4100000000003,"endTime":2684.255,"body":"Yeah, absolutely."},{"speaker":"Kelsey Alpaio","startTime":2684.815,"endTime":2688.9150000000004,"body":"I. I guess around this as"},{"speaker":"Kelsey Alpaio","startTime":2684.815,"endTime":2688.9150000000004,"body":"well is another question"},{"speaker":"Kelsey Alpaio","startTime":2689.1850000000004,"endTime":2693.355,"body":"from an audience member is"},{"speaker":"Kelsey Alpaio","startTime":2689.1850000000004,"endTime":2693.355,"body":"how do you break through the"},{"speaker":"Kelsey Alpaio","startTime":2693.355,"endTime":2696.735,"body":"mindset of, we've always done"},{"speaker":"Kelsey Alpaio","startTime":2693.355,"endTime":2696.735,"body":"it this way, so if you're"},{"speaker":"Kelsey Alpaio","startTime":2696.735,"endTime":2699.885,"body":"trying to change the way"},{"speaker":"Kelsey Alpaio","startTime":2696.735,"endTime":2699.885,"body":"your organization approaches"},{"speaker":"Kelsey Alpaio","startTime":2699.885,"endTime":2703.5750000000003,"body":"time tracking, what are some"},{"speaker":"Kelsey Alpaio","startTime":2699.885,"endTime":2703.5750000000003,"body":"ways to break through that?"},{"speaker":"Matthew Fox","startTime":2703.875,"endTime":2706.5150000000003,"body":"The more I"},{"speaker":"Matthew Fox","startTime":2703.875,"endTime":2706.5150000000003,"body":"lean into this, I think"},{"speaker":"Matthew Fox","startTime":2706.5150000000003,"endTime":2709.1850000000004,"body":"so many things start"},{"speaker":"Matthew Fox","startTime":2706.5150000000003,"endTime":2709.1850000000004,"body":"and end with culture."},{"speaker":"Matthew Fox","startTime":2710.0550000000003,"endTime":2713.1150000000002,"body":"It's almost in the sense"},{"speaker":"Matthew Fox","startTime":2710.0550000000003,"endTime":2713.1150000000002,"body":"there's a, hopefully I'm"},{"speaker":"Matthew Fox","startTime":2713.1150000000002,"endTime":2714.315,"body":"gonna say his name right."},{"speaker":"Matthew Fox","startTime":2714.585,"endTime":2717.255,"body":"There's a person out of"},{"speaker":"Matthew Fox","startTime":2714.585,"endTime":2717.255,"body":"Chicago named Gustavo,"},{"speaker":"Matthew Fox","startTime":2717.645,"endTime":2720.195,"body":"who created something"},{"speaker":"Matthew Fox","startTime":2717.645,"endTime":2720.195,"body":"called the Cultural Reset."},{"speaker":"Matthew Fox","startTime":2720.5550000000003,"endTime":2721.965,"body":"And there's a cultural map."},{"speaker":"Matthew Fox","startTime":2721.9950000000003,"endTime":2723.9750000000004,"body":"There's a whole bunch of"},{"speaker":"Matthew Fox","startTime":2721.9950000000003,"endTime":2723.9750000000004,"body":"research he's done around this."},{"speaker":"Matthew Fox","startTime":2724.0350000000003,"endTime":2728.895,"body":"And what it does, I think for"},{"speaker":"Matthew Fox","startTime":2724.0350000000003,"endTime":2728.895,"body":"a lot of agencies and a lot of"},{"speaker":"Matthew Fox","startTime":2728.895,"endTime":2731.8050000000003,"body":"other organizations, they start"},{"speaker":"Matthew Fox","startTime":2728.895,"endTime":2731.8050000000003,"body":"with best interests at heart."},{"speaker":"Matthew Fox","startTime":2732.2850000000003,"endTime":2735.63,"body":"They start with a. A"},{"speaker":"Matthew Fox","startTime":2732.2850000000003,"endTime":2735.63,"body":"really technical person who"},{"speaker":"Matthew Fox","startTime":2735.63,"endTime":2738.6000000000004,"body":"wanted to do something or"},{"speaker":"Matthew Fox","startTime":2735.63,"endTime":2738.6000000000004,"body":"a design oriented person."},{"speaker":"Matthew Fox","startTime":2738.9300000000003,"endTime":2742.05,"body":"Often people who have a lot"},{"speaker":"Matthew Fox","startTime":2738.9300000000003,"endTime":2742.05,"body":"of domain expertise, but"},{"speaker":"Matthew Fox","startTime":2742.05,"endTime":2745.5,"body":"they either don't have great"},{"speaker":"Matthew Fox","startTime":2742.05,"endTime":2745.5,"body":"managerial skills or don't have"},{"speaker":"Matthew Fox","startTime":2745.5,"endTime":2748.17,"body":"great leadership skills, or"},{"speaker":"Matthew Fox","startTime":2745.5,"endTime":2748.17,"body":"sometimes they're terrible at"},{"speaker":"Matthew Fox","startTime":2748.17,"endTime":2751.2000000000003,"body":"both of those things and they"},{"speaker":"Matthew Fox","startTime":2748.17,"endTime":2751.2000000000003,"body":"just have really good domain"},{"speaker":"Matthew Fox","startTime":2751.2000000000003,"endTime":2753.9900000000002,"body":"skills, so they don't think"},{"speaker":"Matthew Fox","startTime":2751.2000000000003,"endTime":2753.9900000000002,"body":"or look at things like we do"},{"speaker":"Matthew Fox","startTime":2753.9900000000002,"endTime":2757.32,"body":"as project managers about,"},{"speaker":"Matthew Fox","startTime":2753.9900000000002,"endTime":2757.32,"body":"okay, let's organize time."},{"speaker":"Matthew Fox","startTime":2757.32,"endTime":2760.1400000000003,"body":"Let's get all these"},{"speaker":"Matthew Fox","startTime":2757.32,"endTime":2760.1400000000003,"body":"things together and."},{"speaker":"Matthew Fox","startTime":2760.9500000000003,"endTime":2764.2200000000003,"body":"Ideally, you're starting at"},{"speaker":"Matthew Fox","startTime":2760.9500000000003,"endTime":2764.2200000000003,"body":"the top and the bottom in"},{"speaker":"Matthew Fox","startTime":2764.2200000000003,"endTime":2768.57,"body":"the sense that leadership is"},{"speaker":"Matthew Fox","startTime":2764.2200000000003,"endTime":2768.57,"body":"expressing to the team about"},{"speaker":"Matthew Fox","startTime":2768.57,"endTime":2771.3300000000004,"body":"why this is important, and"},{"speaker":"Matthew Fox","startTime":2768.57,"endTime":2771.3300000000004,"body":"then the project managers"},{"speaker":"Matthew Fox","startTime":2771.3300000000004,"endTime":2772.7400000000002,"body":"are helping reinforce that."},{"speaker":"Matthew Fox","startTime":2772.7400000000002,"endTime":2776.46,"body":"At the end of the day, it may"},{"speaker":"Matthew Fox","startTime":2772.7400000000002,"endTime":2776.46,"body":"be one-on-one conversations,"},{"speaker":"Matthew Fox","startTime":2776.46,"endTime":2780.3900000000003,"body":"it may be general things that"},{"speaker":"Matthew Fox","startTime":2776.46,"endTime":2780.3900000000003,"body":"you can push out, for example."},{"speaker":"Matthew Fox","startTime":2780.795,"endTime":2783.735,"body":"Some things that I've done"},{"speaker":"Matthew Fox","startTime":2780.795,"endTime":2783.735,"body":"on a super tactical level."},{"speaker":"Matthew Fox","startTime":2783.735,"endTime":2786.195,"body":"We use slack as"},{"speaker":"Matthew Fox","startTime":2783.735,"endTime":2786.195,"body":"some organizations."},{"speaker":"Matthew Fox","startTime":2786.405,"endTime":2788.985,"body":"So we'll put reminders in"},{"speaker":"Matthew Fox","startTime":2786.405,"endTime":2788.985,"body":"about, Hey, get your time"},{"speaker":"Matthew Fox","startTime":2788.985,"endTime":2791.9550000000004,"body":"into your time sheets,"},{"speaker":"Matthew Fox","startTime":2788.985,"endTime":2791.9550000000004,"body":"get time into forecasting."},{"speaker":"Matthew Fox","startTime":2792.375,"endTime":2795.4950000000003,"body":"There can be other ways to"},{"speaker":"Matthew Fox","startTime":2792.375,"endTime":2795.4950000000003,"body":"do it where, again, going"},{"speaker":"Matthew Fox","startTime":2795.4950000000003,"endTime":2798.3450000000003,"body":"back to something I put in"},{"speaker":"Matthew Fox","startTime":2795.4950000000003,"endTime":2798.3450000000003,"body":"chat, if you can incentivize"},{"speaker":"Matthew Fox","startTime":2798.3450000000003,"endTime":2803.155,"body":"people and you can make it"},{"speaker":"Matthew Fox","startTime":2798.3450000000003,"endTime":2803.155,"body":"so that way Hey, anyone who"},{"speaker":"Matthew Fox","startTime":2803.155,"endTime":2806.4550000000004,"body":"is going to do this is gonna"},{"speaker":"Matthew Fox","startTime":2803.155,"endTime":2806.4550000000004,"body":"get a $50 gift card now."},{"speaker":"Matthew Fox","startTime":2807.3250000000003,"endTime":2809.5150000000003,"body":"Leaders, again, may not wanna"},{"speaker":"Matthew Fox","startTime":2807.3250000000003,"endTime":2809.5150000000003,"body":"do something like that, and"},{"speaker":"Matthew Fox","startTime":2809.5150000000003,"endTime":2812.125,"body":"there would be other ways to"},{"speaker":"Matthew Fox","startTime":2809.5150000000003,"endTime":2812.125,"body":"incentivize it, but that's"},{"speaker":"Matthew Fox","startTime":2812.125,"endTime":2816.085,"body":"what I would go back to is"},{"speaker":"Matthew Fox","startTime":2812.125,"endTime":2816.085,"body":"if you're really facing a lot"},{"speaker":"Matthew Fox","startTime":2816.085,"endTime":2819.0550000000003,"body":"of resistance internally, or"},{"speaker":"Matthew Fox","startTime":2816.085,"endTime":2819.0550000000003,"body":"you haven't done this before,"},{"speaker":"Matthew Fox","startTime":2819.0550000000003,"endTime":2822.0550000000003,"body":"it's almost like you're doing"},{"speaker":"Matthew Fox","startTime":2819.0550000000003,"endTime":2822.0550000000003,"body":"a road show of getting out."},{"speaker":"Matthew Fox","startTime":2822.0550000000003,"endTime":2823.4350000000004,"body":"Hey, let's go on the road."},{"speaker":"Matthew Fox","startTime":2823.4350000000004,"endTime":2825.05,"body":"Let's help people understand"},{"speaker":"Matthew Fox","startTime":2823.4350000000004,"endTime":2825.05,"body":"why we're doing it."},{"speaker":"Matthew Fox","startTime":2825.4150000000004,"endTime":2828.085,"body":"Let's talk to their"},{"speaker":"Matthew Fox","startTime":2825.4150000000004,"endTime":2828.085,"body":"concerns, for example."},{"speaker":"Matthew Fox","startTime":2828.505,"endTime":2831.835,"body":"One thing I tried to do in"},{"speaker":"Matthew Fox","startTime":2828.505,"endTime":2831.835,"body":"harvest that was not a good"},{"speaker":"Matthew Fox","startTime":2831.835,"endTime":2836.695,"body":"idea was force everyone to"},{"speaker":"Matthew Fox","startTime":2831.835,"endTime":2836.695,"body":"put notes in about tasks."},{"speaker":"Matthew Fox","startTime":2836.9350000000004,"endTime":2839.0350000000003,"body":"But I let everyone know Hey,"},{"speaker":"Matthew Fox","startTime":2836.9350000000004,"endTime":2839.0350000000003,"body":"this is why we're doing it."},{"speaker":"Matthew Fox","startTime":2839.0350000000003,"endTime":2841.855,"body":"It's not because we want"},{"speaker":"Matthew Fox","startTime":2839.0350000000003,"endTime":2841.855,"body":"to, it's because we have to."},{"speaker":"Matthew Fox","startTime":2842.155,"endTime":2843.4150000000004,"body":"And I got immediate pushback."},{"speaker":"Matthew Fox","startTime":2843.4750000000004,"endTime":2844.795,"body":"So that was real time feedback."},{"speaker":"Matthew Fox","startTime":2844.795,"endTime":2846.715,"body":"Like it didn't work,"},{"speaker":"Matthew Fox","startTime":2844.795,"endTime":2846.715,"body":"so we turned it off."},{"speaker":"Matthew Fox","startTime":2846.985,"endTime":2849.835,"body":"It's having that flexible"},{"speaker":"Matthew Fox","startTime":2846.985,"endTime":2849.835,"body":"mindset and working back"},{"speaker":"Matthew Fox","startTime":2849.835,"endTime":2850.7050000000004,"body":"and forth with the team."},{"speaker":"Matthew Fox","startTime":2851.005,"endTime":2853.045,"body":"I did go on for a long time"},{"speaker":"Matthew Fox","startTime":2851.005,"endTime":2853.045,"body":"about this, but I wanna"},{"speaker":"Matthew Fox","startTime":2853.045,"endTime":2855.2050000000004,"body":"see if any of the other"},{"speaker":"Matthew Fox","startTime":2853.045,"endTime":2855.2050000000004,"body":"panelists have input as well."},{"speaker":"Marcel Petitpas","startTime":2855.5350000000003,"endTime":2856.9750000000004,"body":"I just"},{"speaker":"Marcel Petitpas","startTime":2855.5350000000003,"endTime":2856.9750000000004,"body":"added an app to the chat"},{"speaker":"Marcel Petitpas","startTime":2857.0350000000003,"endTime":2857.9350000000004,"body":"by my friend Carson."},{"speaker":"Marcel Petitpas","startTime":2857.9350000000004,"endTime":2858.835,"body":"It's called TimeJam."},{"speaker":"Marcel Petitpas","startTime":2859.1650000000004,"endTime":2861.385,"body":"It just connects to Slack"},{"speaker":"Marcel Petitpas","startTime":2859.1650000000004,"endTime":2861.385,"body":"and it puts people like"},{"speaker":"Marcel Petitpas","startTime":2861.385,"endTime":2863.895,"body":"cross-functional teams into"},{"speaker":"Marcel Petitpas","startTime":2861.385,"endTime":2863.895,"body":"teams and then it just creates"},{"speaker":"Marcel Petitpas","startTime":2863.895,"endTime":2866.175,"body":"a little competition around"},{"speaker":"Marcel Petitpas","startTime":2863.895,"endTime":2866.175,"body":"time tracking compliance."},{"speaker":"Marcel Petitpas","startTime":2866.175,"endTime":2869.355,"body":"And a lot of his clients,"},{"speaker":"Marcel Petitpas","startTime":2866.175,"endTime":2869.355,"body":"they will have incentives."},{"speaker":"Marcel Petitpas","startTime":2869.4150000000004,"endTime":2871.755,"body":"You get a gift card or you"},{"speaker":"Marcel Petitpas","startTime":2869.4150000000004,"endTime":2871.755,"body":"get a day off or whatever."},{"speaker":"Marcel Petitpas","startTime":2872.3250000000003,"endTime":2875.025,"body":"It just creates what we call"},{"speaker":"Marcel Petitpas","startTime":2872.3250000000003,"endTime":2875.025,"body":"ambient accountability, where"},{"speaker":"Marcel Petitpas","startTime":2875.025,"endTime":2877.605,"body":"it's like every day there's a"},{"speaker":"Marcel Petitpas","startTime":2875.025,"endTime":2877.605,"body":"post in a general Slack channel,"},{"speaker":"Marcel Petitpas","startTime":2877.605,"endTime":2880.125,"body":"and if you're not compliant on"},{"speaker":"Marcel Petitpas","startTime":2877.605,"endTime":2880.125,"body":"time tracking, then everybody"},{"speaker":"Marcel Petitpas","startTime":2880.125,"endTime":2882.645,"body":"sees that and you have a little"},{"speaker":"Marcel Petitpas","startTime":2880.125,"endTime":2882.645,"body":"bit of embarrassment and it's"},{"speaker":"Marcel Petitpas","startTime":2882.735,"endTime":2884.775,"body":"actually quite effective in"},{"speaker":"Marcel Petitpas","startTime":2882.735,"endTime":2884.775,"body":"a lot of the organizations"},{"speaker":"Marcel Petitpas","startTime":2884.775,"endTime":2885.465,"body":"that they use it in."},{"speaker":"Marcel Petitpas","startTime":2885.465,"endTime":2887.925,"body":"And again, it's more of an"},{"speaker":"Marcel Petitpas","startTime":2885.465,"endTime":2887.925,"body":"incentive than a punitive"},{"speaker":"Marcel Petitpas","startTime":2887.925,"endTime":2890.145,"body":"based sort of measure to"},{"speaker":"Marcel Petitpas","startTime":2887.925,"endTime":2890.145,"body":"try and get compliance up."},{"speaker":"Kelsey Alpaio","startTime":2890.655,"endTime":2891.195,"body":"I love that."},{"speaker":"Kelsey Alpaio","startTime":2891.3450000000003,"endTime":2893.145,"body":"Super, super fun."},{"speaker":"Kelsey Alpaio","startTime":2893.565,"endTime":2897.2850000000003,"body":"Unfortunately we are out"},{"speaker":"Kelsey Alpaio","startTime":2893.565,"endTime":2897.2850000000003,"body":"of time here, but big"},{"speaker":"Kelsey Alpaio","startTime":2897.315,"endTime":2898.815,"body":"thank you to our panelists."},{"speaker":"Kelsey Alpaio","startTime":2898.8450000000003,"endTime":2899.8650000000002,"body":"It was so much fun."},{"speaker":"Kelsey Alpaio","startTime":2899.8650000000002,"endTime":2901.905,"body":"Thank you for sharing"},{"speaker":"Kelsey Alpaio","startTime":2899.8650000000002,"endTime":2901.905,"body":"your expertise today."},{"speaker":"Kelsey Alpaio","startTime":2902.235,"endTime":2903.885,"body":"Have a great rest of"},{"speaker":"Kelsey Alpaio","startTime":2902.235,"endTime":2903.885,"body":"your day everyone."},{"speaker":"Kelsey Alpaio","startTime":2909.4950000000003,"endTime":2910.9950000000003,"body":"That's it for today's Retro."},{"speaker":"Kelsey Alpaio","startTime":2911.2050000000004,"endTime":2913.9350000000004,"body":"Be sure to follow the show"},{"speaker":"Kelsey Alpaio","startTime":2911.2050000000004,"endTime":2913.9350000000004,"body":"so you never miss an episode."},{"speaker":"Kelsey Alpaio","startTime":2914.235,"endTime":2916.5750000000003,"body":"And if you wanna keep the"},{"speaker":"Kelsey Alpaio","startTime":2914.235,"endTime":2916.5750000000003,"body":"conversation going with a crew"},{"speaker":"Kelsey Alpaio","startTime":2916.5750000000003,"endTime":2919.9500000000003,"body":"of 1,000+ project management"},{"speaker":"Kelsey Alpaio","startTime":2916.5750000000003,"endTime":2919.9500000000003,"body":"pros who get it, come join"},{"speaker":"Kelsey Alpaio","startTime":2919.9500000000003,"endTime":2922.42,"body":"us at thedpm.com/membership."},{"speaker":"Kelsey Alpaio","startTime":2922.44,"endTime":2923.25,"body":"Thanks for listening!"}]}