{"version":"1.0.0","segments":[{"speaker":"Galen Low","startTime":27.17,"endTime":29.75,"body":"Today's session is"},{"speaker":"Galen Low","startTime":27.17,"endTime":29.75,"body":"all about how AI is impacting"},{"speaker":"Galen Low","startTime":29.75,"endTime":32.660000000000004,"body":"the creative process and the"},{"speaker":"Galen Low","startTime":29.75,"endTime":32.660000000000004,"body":"way that we lead projects."},{"speaker":"Galen Low","startTime":33.2,"endTime":35.33,"body":"I thought maybe we could start"},{"speaker":"Galen Low","startTime":33.2,"endTime":35.33,"body":"by meeting our panelists."},{"speaker":"Galen Low","startTime":35.660000000000004,"endTime":36.95,"body":"Who should I pick on first?"},{"speaker":"Galen Low","startTime":37.480000000000004,"endTime":40.53,"body":"Sara Fisher is the director"},{"speaker":"Galen Low","startTime":37.480000000000004,"endTime":40.53,"body":"of project management at Vye."},{"speaker":"Galen Low","startTime":40.58,"endTime":44.894999999999996,"body":"And Sara, when I first met you,"},{"speaker":"Galen Low","startTime":40.58,"endTime":44.894999999999996,"body":"you were a designer and then we"},{"speaker":"Galen Low","startTime":44.894999999999996,"endTime":48.915000000000006,"body":"re-met when you were a PM and"},{"speaker":"Galen Low","startTime":44.894999999999996,"endTime":48.915000000000006,"body":"now you're heading up an entire"},{"speaker":"Galen Low","startTime":48.915000000000006,"endTime":50.735,"body":"PM team over there at at Vye."},{"speaker":"Galen Low","startTime":51.375,"endTime":53.865,"body":"What's something that"},{"speaker":"Galen Low","startTime":51.375,"endTime":53.865,"body":"you learned as a designer"},{"speaker":"Galen Low","startTime":53.925,"endTime":56.205,"body":"that you still use every"},{"speaker":"Galen Low","startTime":53.925,"endTime":56.205,"body":"day as a senior leader?"},{"speaker":"Sara Fisher","startTime":56.715,"endTime":60.225,"body":"Yeah, so I"},{"speaker":"Sara Fisher","startTime":56.715,"endTime":60.225,"body":"definitely still use file naming"},{"speaker":"Sara Fisher","startTime":60.225,"endTime":64.995,"body":"conventions, date codes and"},{"speaker":"Sara Fisher","startTime":60.225,"endTime":64.995,"body":"versioning, Google Doc titles,"},{"speaker":"Sara Fisher","startTime":65.325,"endTime":67.035,"body":"just everything, meeting notes."},{"speaker":"Sara Fisher","startTime":67.565,"endTime":71.525,"body":"It's so helpful, just noting"},{"speaker":"Sara Fisher","startTime":67.565,"endTime":71.525,"body":"those things in the file"},{"speaker":"Sara Fisher","startTime":71.525,"endTime":74.855,"body":"name and it's a habit that"},{"speaker":"Sara Fisher","startTime":71.525,"endTime":74.855,"body":"I can't break it 'cause"},{"speaker":"Sara Fisher","startTime":74.855,"endTime":75.965,"body":"it's so good and helpful."},{"speaker":"Galen Low","startTime":76.505,"endTime":77.13499999999999,"body":"It is a helpful one."},{"speaker":"Galen Low","startTime":77.13499999999999,"endTime":78.66499999999999,"body":"I saw a post the other day,"},{"speaker":"Galen Low","startTime":77.13499999999999,"endTime":78.66499999999999,"body":"I can't remember for the"},{"speaker":"Galen Low","startTime":78.66499999999999,"endTime":79.445,"body":"life of me, who it was."},{"speaker":"Galen Low","startTime":79.745,"endTime":82.11500000000001,"body":"I was like, you know, your"},{"speaker":"Galen Low","startTime":79.745,"endTime":82.11500000000001,"body":"whatever, when you have a file"},{"speaker":"Galen Low","startTime":82.11500000000001,"endTime":84.53,"body":"on your desktop that's called,"},{"speaker":"Galen Low","startTime":82.11500000000001,"endTime":84.53,"body":"or files on your desktop, it's"},{"speaker":"Galen Low","startTime":84.725,"endTime":86.674,"body":"called Final final use this one."},{"speaker":"Galen Low","startTime":86.705,"endTime":89.434,"body":"And I'm like, that is 75%"},{"speaker":"Galen Low","startTime":86.705,"endTime":89.434,"body":"of the like deliverables"},{"speaker":"Galen Low","startTime":89.434,"endTime":90.574,"body":"I've ever had on a project."},{"speaker":"Galen Low","startTime":91.594,"endTime":97.925,"body":"It's like version 11.1"},{"speaker":"Galen Low","startTime":91.594,"endTime":97.925,"body":"51, final, final share."},{"speaker":"Galen Low","startTime":98.164,"endTime":98.734,"body":"But I love that."},{"speaker":"Galen Low","startTime":98.734,"endTime":100.414,"body":"It's a great way to stay"},{"speaker":"Galen Low","startTime":98.734,"endTime":100.414,"body":"organized for sure, and"},{"speaker":"Galen Low","startTime":100.505,"endTime":101.524,"body":"like totally necessary."},{"speaker":"Galen Low","startTime":101.554,"endTime":102.455,"body":"Totally necessary."},{"speaker":"Galen Low","startTime":102.844,"endTime":104.444,"body":"I think I'll pick"},{"speaker":"Galen Low","startTime":102.844,"endTime":104.444,"body":"on the other Sara."},{"speaker":"Galen Low","startTime":104.774,"endTime":108.365,"body":"Sara Doubleday is the creative"},{"speaker":"Galen Low","startTime":104.774,"endTime":108.365,"body":"lead at Seer Interactive."},{"speaker":"Galen Low","startTime":108.395,"endTime":111.845,"body":"And Sara, I actually saw"},{"speaker":"Galen Low","startTime":108.395,"endTime":111.845,"body":"you give a talk about"},{"speaker":"Galen Low","startTime":111.845,"endTime":114.365,"body":"change management at last"},{"speaker":"Galen Low","startTime":111.845,"endTime":114.365,"body":"year's digital PM Summit."},{"speaker":"Galen Low","startTime":114.755,"endTime":117.214,"body":"Now you're heading up the visual"},{"speaker":"Galen Low","startTime":114.755,"endTime":117.214,"body":"design brand and campaigns"},{"speaker":"Galen Low","startTime":117.214,"endTime":118.505,"body":"team at Seer Interactive."},{"speaker":"Galen Low","startTime":118.895,"endTime":121.654,"body":"How has your experience in"},{"speaker":"Galen Low","startTime":118.895,"endTime":121.654,"body":"change management helped"},{"speaker":"Galen Low","startTime":121.654,"endTime":124.294,"body":"you navigate change with"},{"speaker":"Galen Low","startTime":121.654,"endTime":124.294,"body":"your creative departments?"},{"speaker":"Sara Doubleday","startTime":124.684,"endTime":125.824,"body":"Yeah, great question."},{"speaker":"Sara Doubleday","startTime":125.824,"endTime":127.624,"body":"So my background is in design."},{"speaker":"Sara Doubleday","startTime":127.624,"endTime":130.654,"body":"So when I first came to Seer,"},{"speaker":"Sara Doubleday","startTime":127.624,"endTime":130.654,"body":"oh gosh, over five years ago"},{"speaker":"Sara Doubleday","startTime":130.654,"endTime":133.14499999999998,"body":"at this point, I joined a"},{"speaker":"Sara Doubleday","startTime":130.654,"endTime":133.14499999999998,"body":"really small but very mighty"},{"speaker":"Sara Doubleday","startTime":133.14499999999998,"endTime":135.904,"body":"creative team where I wore"},{"speaker":"Sara Doubleday","startTime":133.14499999999998,"endTime":135.904,"body":"a ton of hats beyond project"},{"speaker":"Sara Doubleday","startTime":135.904,"endTime":139.38400000000001,"body":"management, as I'm sure many"},{"speaker":"Sara Doubleday","startTime":135.904,"endTime":139.38400000000001,"body":"people here can understand."},{"speaker":"Sara Doubleday","startTime":139.744,"endTime":141.755,"body":"So I really think the"},{"speaker":"Sara Doubleday","startTime":139.744,"endTime":141.755,"body":"change management isn't"},{"speaker":"Sara Doubleday","startTime":141.755,"endTime":143.64499999999998,"body":"just for operations and PMs."},{"speaker":"Sara Doubleday","startTime":143.64499999999998,"endTime":144.904,"body":"It's really for everyone."},{"speaker":"Sara Doubleday","startTime":145.29399999999998,"endTime":149.015,"body":"So last year when I made the"},{"speaker":"Sara Doubleday","startTime":145.29399999999998,"endTime":149.015,"body":"intentional shift back into"},{"speaker":"Sara Doubleday","startTime":149.015,"endTime":151.804,"body":"full-time creative strategy,"},{"speaker":"Sara Doubleday","startTime":149.015,"endTime":151.804,"body":"I never stopped using the"},{"speaker":"Sara Doubleday","startTime":151.804,"endTime":153.184,"body":"change management principles."},{"speaker":"Sara Doubleday","startTime":153.184,"endTime":156.965,"body":"So leaning into change has been"},{"speaker":"Sara Doubleday","startTime":153.184,"endTime":156.965,"body":"huge for our team and our growth"},{"speaker":"Sara Doubleday","startTime":156.965,"endTime":159.814,"body":"as well as for understanding"},{"speaker":"Sara Doubleday","startTime":156.965,"endTime":159.814,"body":"and learning about AI."},{"speaker":"Galen Low","startTime":160.609,"endTime":161.929,"body":"Actually, your"},{"speaker":"Galen Low","startTime":160.609,"endTime":161.929,"body":"talk was so instrumental."},{"speaker":"Galen Low","startTime":161.929,"endTime":163.16,"body":"Now it's a life skill, right?"},{"speaker":"Galen Low","startTime":163.16,"endTime":164.06,"body":"It's like running water."},{"speaker":"Galen Low","startTime":164.06,"endTime":166.37,"body":"It's, it's like you"},{"speaker":"Galen Low","startTime":164.06,"endTime":166.37,"body":"need to understand how"},{"speaker":"Galen Low","startTime":166.37,"endTime":167.09,"body":"change can be done."},{"speaker":"Galen Low","startTime":167.09,"endTime":169.31,"body":"Well, to the point of what"},{"speaker":"Galen Low","startTime":167.09,"endTime":169.31,"body":"we're seeing in chat, right?"},{"speaker":"Galen Low","startTime":169.31,"endTime":171.86,"body":"Like things are changing"},{"speaker":"Galen Low","startTime":169.31,"endTime":171.86,"body":"so fast, entire teams"},{"speaker":"Galen Low","startTime":171.86,"endTime":172.73,"body":"are being asked to pivot."},{"speaker":"Galen Low","startTime":172.73,"endTime":175.19,"body":"We're gonna get into that as"},{"speaker":"Galen Low","startTime":172.73,"endTime":175.19,"body":"we get into the discussion, but"},{"speaker":"Galen Low","startTime":175.49,"endTime":178.73,"body":"what a useful slash superhero"},{"speaker":"Galen Low","startTime":175.49,"endTime":178.73,"body":"skill change management."},{"speaker":"Galen Low","startTime":179.39000000000001,"endTime":181.525,"body":"Last but not least,"},{"speaker":"Galen Low","startTime":179.39000000000001,"endTime":181.525,"body":"Mr. Greg Storey."},{"speaker":"Galen Low","startTime":181.985,"endTime":184.895,"body":"Greg is a designer, a creative"},{"speaker":"Galen Low","startTime":181.985,"endTime":184.895,"body":"strategist, and honestly one"},{"speaker":"Galen Low","startTime":184.895,"endTime":186.005,"body":"of the coolest humans I know."},{"speaker":"Galen Low","startTime":186.275,"endTime":187.865,"body":"So I'm really honored"},{"speaker":"Galen Low","startTime":186.275,"endTime":187.865,"body":"to have you here, Greg."},{"speaker":"Galen Low","startTime":188.195,"endTime":191.01500000000001,"body":"You actually surprised me"},{"speaker":"Galen Low","startTime":188.195,"endTime":191.01500000000001,"body":"in our prep call because you"},{"speaker":"Galen Low","startTime":191.01500000000001,"endTime":194.075,"body":"literally just published a book"},{"speaker":"Galen Low","startTime":191.01500000000001,"endTime":194.075,"body":"on like almost this exact topic."},{"speaker":"Galen Low","startTime":194.465,"endTime":196.835,"body":"The book is called “Creative"},{"speaker":"Galen Low","startTime":194.465,"endTime":196.835,"body":"Intelligence: Don’t Ask"},{"speaker":"Galen Low","startTime":196.835,"endTime":199.235,"body":"AI, Think With AI”, and"},{"speaker":"Galen Low","startTime":196.835,"endTime":199.235,"body":"it's been getting a lot"},{"speaker":"Galen Low","startTime":199.235,"endTime":201.245,"body":"of praise in the community"},{"speaker":"Galen Low","startTime":199.235,"endTime":201.245,"body":"right now in our community."},{"speaker":"Galen Low","startTime":201.665,"endTime":205.475,"body":"I remember way back, not that"},{"speaker":"Galen Low","startTime":201.665,"endTime":205.475,"body":"far back, but anyways, way"},{"speaker":"Galen Low","startTime":205.475,"endTime":206.97,"body":"back in the day, years, a"},{"speaker":"Galen Low","startTime":205.475,"endTime":206.97,"body":"year ago, couple years ago,"},{"speaker":"Galen Low","startTime":207.035,"endTime":209.17,"body":"I remember you not being"},{"speaker":"Galen Low","startTime":207.035,"endTime":209.17,"body":"very hot on AI at the outset."},{"speaker":"Galen Low","startTime":209.81,"endTime":212.27,"body":"I'm wondering at what point"},{"speaker":"Galen Low","startTime":209.81,"endTime":212.27,"body":"you like turned a corner"},{"speaker":"Galen Low","startTime":212.27,"endTime":214.31,"body":"and embraced AI in the"},{"speaker":"Galen Low","startTime":212.27,"endTime":214.31,"body":"creative process, and then"},{"speaker":"Galen Low","startTime":214.31,"endTime":216.03,"body":"also what made you decide"},{"speaker":"Galen Low","startTime":214.31,"endTime":216.03,"body":"to write a book about it?"},{"speaker":"Greg Storey","startTime":216.48,"endTime":219.96,"body":"The switch flipped"},{"speaker":"Greg Storey","startTime":216.48,"endTime":219.96,"body":"for me, when I saw it was a"},{"speaker":"Greg Storey","startTime":220.41,"endTime":225.21,"body":"incredible tool beyond the"},{"speaker":"Greg Storey","startTime":220.41,"endTime":225.21,"body":"generation point, the generating"},{"speaker":"Greg Storey","startTime":225.33,"endTime":229.44,"body":"things, whether it was cartoons"},{"speaker":"Greg Storey","startTime":225.33,"endTime":229.44,"body":"or video or whatever, that"},{"speaker":"Greg Storey","startTime":229.71,"endTime":230.52,"body":"just didn't impress me."},{"speaker":"Greg Storey","startTime":230.55,"endTime":232.985,"body":"But once I saw that, oh my"},{"speaker":"Greg Storey","startTime":230.55,"endTime":232.985,"body":"gosh, this thing can help"},{"speaker":"Greg Storey","startTime":232.99,"endTime":236.79,"body":"me expand my thinking, it's"},{"speaker":"Greg Storey","startTime":232.99,"endTime":236.79,"body":"an incredible research tool."},{"speaker":"Greg Storey","startTime":237.69,"endTime":241.02,"body":"The more I dug into that and"},{"speaker":"Greg Storey","startTime":237.69,"endTime":241.02,"body":"used actually my background"},{"speaker":"Greg Storey","startTime":241.02,"endTime":245.04,"body":"in design as a researcher,"},{"speaker":"Greg Storey","startTime":241.02,"endTime":245.04,"body":"explorer, designer, being"},{"speaker":"Greg Storey","startTime":245.04,"endTime":247.079,"body":"curious and in creative ways."},{"speaker":"Greg Storey","startTime":247.829,"endTime":250.079,"body":"And when I talked to other"},{"speaker":"Greg Storey","startTime":247.829,"endTime":250.079,"body":"people about how they were"},{"speaker":"Greg Storey","startTime":250.079,"endTime":252.75,"body":"using AI and people talking"},{"speaker":"Greg Storey","startTime":250.079,"endTime":252.75,"body":"to me, it was clear that"},{"speaker":"Greg Storey","startTime":253.109,"endTime":255.059,"body":"nobody knows how to use"},{"speaker":"Greg Storey","startTime":253.109,"endTime":255.059,"body":"this, or nobody has a really"},{"speaker":"Greg Storey","startTime":255.059,"endTime":256.26,"body":"good idea of how to use it."},{"speaker":"Greg Storey","startTime":256.26,"endTime":258.57,"body":"And so that made me"},{"speaker":"Greg Storey","startTime":256.26,"endTime":258.57,"body":"think I, well, I'll"},{"speaker":"Greg Storey","startTime":258.57,"endTime":259.26,"body":"write a book about it."},{"speaker":"Greg Storey","startTime":259.679,"endTime":261.72,"body":"Basically documented"},{"speaker":"Greg Storey","startTime":259.679,"endTime":261.72,"body":"everything that I had been"},{"speaker":"Greg Storey","startTime":261.72,"endTime":263.865,"body":"doing in a more friendly way."},{"speaker":"Galen Low","startTime":264.495,"endTime":264.91499999999996,"body":"I like that."},{"speaker":"Galen Low","startTime":264.91499999999996,"endTime":266.025,"body":"And it's in there"},{"speaker":"Galen Low","startTime":264.91499999999996,"endTime":266.025,"body":"in the title, right?"},{"speaker":"Galen Low","startTime":266.025,"endTime":268.935,"body":"It's like facilitating"},{"speaker":"Galen Low","startTime":266.025,"endTime":268.935,"body":"the creative process, not"},{"speaker":"Galen Low","startTime":268.995,"endTime":270.015,"body":"doing the thing for me."},{"speaker":"Galen Low","startTime":270.015,"endTime":270.105,"body":"Right."},{"speaker":"Galen Low","startTime":270.375,"endTime":272.325,"body":"And like generating the thing"},{"speaker":"Galen Low","startTime":270.375,"endTime":272.325,"body":"and that's the output and"},{"speaker":"Galen Low","startTime":272.325,"endTime":273.345,"body":"off we go, ship it to client."},{"speaker":"Galen Low","startTime":273.345,"endTime":275.29499999999996,"body":"Ship it to stakeholder X. Yeah."},{"speaker":"Galen Low","startTime":275.29499999999996,"endTime":277.115,"body":"And it's not the"},{"speaker":"Galen Low","startTime":275.29499999999996,"endTime":277.115,"body":"technology problem, it's"},{"speaker":"Galen Low","startTime":277.115,"endTime":278.105,"body":"like the human problem."},{"speaker":"Galen Low","startTime":278.105,"endTime":279.275,"body":"We just weren't using it."},{"speaker":"Galen Low","startTime":279.275,"endTime":279.45399999999995,"body":"Well."},{"speaker":"Galen Low","startTime":280.08500000000004,"endTime":281.135,"body":"Yes, I love that."},{"speaker":"Galen Low","startTime":281.135,"endTime":282.01,"body":"User error."},{"speaker":"Galen Low","startTime":282.01,"endTime":282.65,"body":"Yeah, user."},{"speaker":"Galen Low","startTime":283.804,"endTime":284.135,"body":"Somehow."},{"speaker":"Galen Low","startTime":284.135,"endTime":285.69399999999996,"body":"It's always a human, you know?"},{"speaker":"Galen Low","startTime":285.69399999999996,"endTime":286.385,"body":"That's the problem."},{"speaker":"Galen Low","startTime":287.855,"endTime":288.845,"body":"Alright, let me tee this up."},{"speaker":"Galen Low","startTime":289.33900000000006,"endTime":291.40999999999997,"body":"I would say arguably one"},{"speaker":"Galen Low","startTime":289.33900000000006,"endTime":291.40999999999997,"body":"of the areas that felt the"},{"speaker":"Galen Low","startTime":291.40999999999997,"endTime":294.77,"body":"most immediate impact of"},{"speaker":"Galen Low","startTime":291.40999999999997,"endTime":294.77,"body":"AI was the creative field."},{"speaker":"Galen Low","startTime":294.99,"endTime":297.80999999999995,"body":"One day it was promising to"},{"speaker":"Galen Low","startTime":294.99,"endTime":297.80999999999995,"body":"take on all the administrative"},{"speaker":"Galen Low","startTime":297.80999999999995,"endTime":300.48,"body":"stuff so that creatives could"},{"speaker":"Galen Low","startTime":297.80999999999995,"endTime":300.48,"body":"focus on their craft and"},{"speaker":"Galen Low","startTime":300.48,"endTime":302.90999999999997,"body":"then wham, suddenly it's like"},{"speaker":"Galen Low","startTime":300.48,"endTime":302.90999999999997,"body":"doing the design instead."},{"speaker":"Galen Low","startTime":303.15,"endTime":305.94000000000005,"body":"Like tools like Mid Journey and"},{"speaker":"Galen Low","startTime":303.15,"endTime":305.94000000000005,"body":"Adobe Firefly, they like led the"},{"speaker":"Galen Low","startTime":305.94000000000005,"endTime":307.67999999999995,"body":"pack with AI image manipulation."},{"speaker":"Galen Low","startTime":307.91999999999996,"endTime":311.13,"body":"Tools like Wizard and Figma UX"},{"speaker":"Galen Low","startTime":307.91999999999996,"endTime":311.13,"body":"Pilot are like generating wire"},{"speaker":"Galen Low","startTime":311.13,"endTime":313.77,"body":"frames, site maps, and even"},{"speaker":"Galen Low","startTime":311.13,"endTime":313.77,"body":"functioning websites in seconds."},{"speaker":"Galen Low","startTime":314.03999999999996,"endTime":316.74,"body":"Heck, even ChatGPT's image"},{"speaker":"Galen Low","startTime":314.03999999999996,"endTime":316.74,"body":"generation engine, you"},{"speaker":"Galen Low","startTime":316.74,"endTime":317.73,"body":"know, we give it flack."},{"speaker":"Galen Low","startTime":318.15,"endTime":319.74,"body":"But it is also starting"},{"speaker":"Galen Low","startTime":318.15,"endTime":319.74,"body":"to get labeled."},{"speaker":"Galen Low","startTime":319.74,"endTime":322.59000000000003,"body":"As you know, a creative"},{"speaker":"Galen Low","startTime":319.74,"endTime":322.59000000000003,"body":"marketing team killer for"},{"speaker":"Galen Low","startTime":322.59000000000003,"endTime":323.54999999999995,"body":"all its disruptiveness."},{"speaker":"Galen Low","startTime":323.88,"endTime":326.58000000000004,"body":"Looks like AI is here to"},{"speaker":"Galen Low","startTime":323.88,"endTime":326.58000000000004,"body":"stay, and some creatives are"},{"speaker":"Galen Low","startTime":326.58000000000004,"endTime":327.84000000000003,"body":"embracing it with open arms."},{"speaker":"Galen Low","startTime":328.26,"endTime":330.15,"body":"New creative possibilities"},{"speaker":"Galen Low","startTime":328.26,"endTime":330.15,"body":"are being unlocked."},{"speaker":"Galen Low","startTime":330.57000000000005,"endTime":332.90999999999997,"body":"Tedious parts of the process"},{"speaker":"Galen Low","startTime":330.57000000000005,"endTime":332.90999999999997,"body":"can move quicker, and in"},{"speaker":"Galen Low","startTime":332.90999999999997,"endTime":335.13,"body":"some ways it can be easier"},{"speaker":"Galen Low","startTime":332.90999999999997,"endTime":335.13,"body":"to get on the same page"},{"speaker":"Galen Low","startTime":335.13,"endTime":337.26,"body":"creatively before pouring"},{"speaker":"Galen Low","startTime":335.13,"endTime":337.26,"body":"weeks of work into something"},{"speaker":"Galen Low","startTime":337.26,"endTime":338.66999999999996,"body":"that a client doesn't like."},{"speaker":"Galen Low","startTime":339.70500000000004,"endTime":341.41499999999996,"body":"The big question is value."},{"speaker":"Galen Low","startTime":341.44500000000005,"endTime":344.265,"body":"How do we distinguish between"},{"speaker":"Galen Low","startTime":341.44500000000005,"endTime":344.265,"body":"areas of our creative projects"},{"speaker":"Galen Low","startTime":344.505,"endTime":347.595,"body":"that can be AI led with human"},{"speaker":"Galen Low","startTime":344.505,"endTime":347.595,"body":"intervention and areas that"},{"speaker":"Galen Low","startTime":347.595,"endTime":351.375,"body":"should be squarely human led,"},{"speaker":"Galen Low","startTime":347.595,"endTime":351.375,"body":"and how do we tell the story of"},{"speaker":"Galen Low","startTime":351.375,"endTime":355.54499999999996,"body":"value while still meeting these"},{"speaker":"Galen Low","startTime":351.375,"endTime":355.54499999999996,"body":"rapidly evolving expectations"},{"speaker":"Galen Low","startTime":355.54499999999996,"endTime":356.83500000000004,"body":"around the creative process?"},{"speaker":"Galen Low","startTime":357.345,"endTime":360.46500000000003,"body":"With that, I thought this time"},{"speaker":"Galen Low","startTime":357.345,"endTime":360.46500000000003,"body":"we would dive into the meaty"},{"speaker":"Galen Low","startTime":360.46500000000003,"endTime":363.67499999999995,"body":"question first, and I'll let"},{"speaker":"Galen Low","startTime":360.46500000000003,"endTime":363.67499999999995,"body":"any of the panelists weigh in."},{"speaker":"Galen Low","startTime":364.18499999999995,"endTime":367.005,"body":"I guess when I talk to folks in"},{"speaker":"Galen Low","startTime":364.18499999999995,"endTime":367.005,"body":"our community, I would say that."},{"speaker":"Galen Low","startTime":367.395,"endTime":370.21500000000003,"body":"Saying that some creative"},{"speaker":"Galen Low","startTime":367.395,"endTime":370.21500000000003,"body":"teams are feeling undervalued"},{"speaker":"Galen Low","startTime":370.21500000000003,"endTime":373.875,"body":"in the shadow of AI might be"},{"speaker":"Galen Low","startTime":370.21500000000003,"endTime":373.875,"body":"like a huge understatement."},{"speaker":"Galen Low","startTime":374.235,"endTime":376.66499999999996,"body":"Clients are labeling things"},{"speaker":"Galen Low","startTime":374.235,"endTime":376.66499999999996,"body":"as oh, was that created by"},{"speaker":"Galen Low","startTime":376.66499999999996,"endTime":378.765,"body":"AI even though they spent"},{"speaker":"Galen Low","startTime":376.66499999999996,"endTime":378.765,"body":"weeks laboring over it?"},{"speaker":"Galen Low","startTime":379.03499999999997,"endTime":381.07500000000005,"body":"Or on the other hand, some"},{"speaker":"Galen Low","startTime":379.03499999999997,"endTime":381.07500000000005,"body":"folks, including project"},{"speaker":"Galen Low","startTime":381.07500000000005,"endTime":383.53499999999997,"body":"managers are like, Hey, couldn't"},{"speaker":"Galen Low","startTime":381.07500000000005,"endTime":383.53499999999997,"body":"we just use AI for that?"},{"speaker":"Galen Low","startTime":383.53499999999997,"endTime":387.68499999999995,"body":"And we're often simplifying"},{"speaker":"Galen Low","startTime":383.53499999999997,"endTime":387.68499999999995,"body":"the value that a"},{"speaker":"Galen Low","startTime":387.68499999999995,"endTime":388.765,"body":"creative team delivers."},{"speaker":"Galen Low","startTime":389.125,"endTime":392.78499999999997,"body":"So the meaty question is,"},{"speaker":"Galen Low","startTime":389.125,"endTime":392.78499999999997,"body":"how should digital creatives"},{"speaker":"Galen Low","startTime":392.845,"endTime":395.42499999999995,"body":"frame the value of their"},{"speaker":"Galen Low","startTime":392.845,"endTime":395.42499999999995,"body":"work in an age of AI?"},{"speaker":"Galen Low","startTime":396.235,"endTime":399.32500000000005,"body":"And also how can project"},{"speaker":"Galen Low","startTime":396.235,"endTime":399.32500000000005,"body":"leaders help uphold that value?"},{"speaker":"Sara Doubleday","startTime":399.80499999999995,"endTime":400.91499999999996,"body":"One"},{"speaker":"Sara Doubleday","startTime":399.80499999999995,"endTime":400.91499999999996,"body":"of my favorite quotes"},{"speaker":"Sara Doubleday","startTime":400.91499999999996,"endTime":401.93499999999995,"body":"is from Spider-Man."},{"speaker":"Sara Doubleday","startTime":402.20399999999995,"endTime":404.004,"body":"With great power comes"},{"speaker":"Sara Doubleday","startTime":402.20399999999995,"endTime":404.004,"body":"great responsibility."},{"speaker":"Sara Doubleday","startTime":404.004,"endTime":406.16499999999996,"body":"It's something I reference"},{"speaker":"Sara Doubleday","startTime":404.004,"endTime":406.16499999999996,"body":"frequently because, you know,"},{"speaker":"Sara Doubleday","startTime":406.16499999999996,"endTime":408.504,"body":"we have this amazing new"},{"speaker":"Sara Doubleday","startTime":406.16499999999996,"endTime":408.504,"body":"technology at our fingertips."},{"speaker":"Sara Doubleday","startTime":408.504,"endTime":411.384,"body":"It's changed how we worked"},{"speaker":"Sara Doubleday","startTime":408.504,"endTime":411.384,"body":"overnight, and we're"},{"speaker":"Sara Doubleday","startTime":411.384,"endTime":413.034,"body":"so focused on outputs."},{"speaker":"Sara Doubleday","startTime":413.124,"endTime":415.855,"body":"So the next question that"},{"speaker":"Sara Doubleday","startTime":413.124,"endTime":415.855,"body":"I'm always asking is, why are"},{"speaker":"Sara Doubleday","startTime":415.855,"endTime":417.68499999999995,"body":"clients paying us all this"},{"speaker":"Sara Doubleday","startTime":415.855,"endTime":417.68499999999995,"body":"money if we're just gonna"},{"speaker":"Sara Doubleday","startTime":417.68499999999995,"endTime":420.115,"body":"use AI to give them assets?"},{"speaker":"Sara Doubleday","startTime":420.70399999999995,"endTime":423.91499999999996,"body":"And to me, the focus really"},{"speaker":"Sara Doubleday","startTime":420.70399999999995,"endTime":423.91499999999996,"body":"needs to be on as a creative,"},{"speaker":"Sara Doubleday","startTime":424.21400000000006,"endTime":426.79499999999996,"body":"what is the strategy and"},{"speaker":"Sara Doubleday","startTime":424.21400000000006,"endTime":426.79499999999996,"body":"why are we doing this?"},{"speaker":"Sara Doubleday","startTime":426.82399999999996,"endTime":429.855,"body":"Because now that anyone can"},{"speaker":"Sara Doubleday","startTime":426.82399999999996,"endTime":429.855,"body":"create an image, you have"},{"speaker":"Sara Doubleday","startTime":429.855,"endTime":431.83399999999995,"body":"to really think about how"},{"speaker":"Sara Doubleday","startTime":429.855,"endTime":431.83399999999995,"body":"is the image that you're"},{"speaker":"Sara Doubleday","startTime":431.83399999999995,"endTime":435.19399999999996,"body":"generating driving value on"},{"speaker":"Sara Doubleday","startTime":431.83399999999995,"endTime":435.19399999999996,"body":"a website or on a campaign?"},{"speaker":"Sara Doubleday","startTime":435.19399999999996,"endTime":436.33399999999995,"body":"How is it standing out?"},{"speaker":"Sara Doubleday","startTime":436.33399999999995,"endTime":439.03499999999997,"body":"How is it addressing the problem"},{"speaker":"Sara Doubleday","startTime":436.33399999999995,"endTime":439.03499999999997,"body":"you're trying to solve in a"},{"speaker":"Sara Doubleday","startTime":439.03499999999997,"endTime":442.18499999999995,"body":"time where users are expecting"},{"speaker":"Sara Doubleday","startTime":439.03499999999997,"endTime":442.18499999999995,"body":"more personalization, more"},{"speaker":"Sara Doubleday","startTime":442.18499999999995,"endTime":445.095,"body":"answers to their questions,"},{"speaker":"Sara Doubleday","startTime":442.18499999999995,"endTime":445.095,"body":"so just creating an image"},{"speaker":"Sara Doubleday","startTime":445.095,"endTime":447.67499999999995,"body":"and slapping it somewhere is"},{"speaker":"Sara Doubleday","startTime":445.095,"endTime":447.67499999999995,"body":"not gonna be addressing that."},{"speaker":"Galen Low","startTime":448.06399999999996,"endTime":449.83500000000004,"body":"Like Goal"},{"speaker":"Galen Low","startTime":448.06399999999996,"endTime":449.83500000000004,"body":"orientedness and always"},{"speaker":"Galen Low","startTime":449.83500000000004,"endTime":450.79499999999996,"body":"love a Spider-Man reference."},{"speaker":"Galen Low","startTime":452.32399999999996,"endTime":454.45500000000004,"body":"How about from your"},{"speaker":"Galen Low","startTime":452.32399999999996,"endTime":454.45500000000004,"body":"perspective, Sara Fisher?"},{"speaker":"Sara Fisher","startTime":454.93499999999995,"endTime":459.525,"body":"For me, I think"},{"speaker":"Sara Fisher","startTime":454.93499999999995,"endTime":459.525,"body":"that teams should lean on,"},{"speaker":"Sara Fisher","startTime":460.004,"endTime":464.985,"body":"like humans bring authenticity"},{"speaker":"Sara Fisher","startTime":460.004,"endTime":464.985,"body":"that AI just can't ever claim."},{"speaker":"Sara Fisher","startTime":464.985,"endTime":468.79499999999996,"body":"So if we can find ways to"},{"speaker":"Sara Fisher","startTime":464.985,"endTime":468.79499999999996,"body":"use language when we're"},{"speaker":"Sara Fisher","startTime":468.93899999999996,"endTime":471.855,"body":"talking to our clients and"},{"speaker":"Sara Fisher","startTime":468.93899999999996,"endTime":471.855,"body":"our customers about what"},{"speaker":"Sara Fisher","startTime":471.855,"endTime":473.504,"body":"are we bringing as humans?"},{"speaker":"Sara Fisher","startTime":474.05499999999995,"endTime":477.384,"body":"That are human elements,"},{"speaker":"Sara Fisher","startTime":474.05499999999995,"endTime":477.384,"body":"and also tying that together"},{"speaker":"Sara Fisher","startTime":477.384,"endTime":479.93499999999995,"body":"with goals that might"},{"speaker":"Sara Fisher","startTime":477.384,"endTime":479.93499999999995,"body":"appeal to like leadership."},{"speaker":"Sara Fisher","startTime":479.93499999999995,"endTime":482.81399999999996,"body":"And I'm talking about"},{"speaker":"Sara Fisher","startTime":479.93499999999995,"endTime":482.81399999999996,"body":"elements like trust,"},{"speaker":"Sara Fisher","startTime":483.35400000000004,"endTime":485.274,"body":"emotional engagement, loyalty."},{"speaker":"Sara Fisher","startTime":485.274,"endTime":489.59400000000005,"body":"Those are things that, I mean,"},{"speaker":"Sara Fisher","startTime":485.274,"endTime":489.59400000000005,"body":"AI, it's not really trusted"},{"speaker":"Sara Fisher","startTime":489.59400000000005,"endTime":491.754,"body":"very well, and people are"},{"speaker":"Sara Fisher","startTime":489.59400000000005,"endTime":491.754,"body":"gonna be skeptical about it."},{"speaker":"Sara Fisher","startTime":491.754,"endTime":493.524,"body":"It's new, everyone's"},{"speaker":"Sara Fisher","startTime":491.754,"endTime":493.524,"body":"getting used to it."},{"speaker":"Sara Fisher","startTime":493.855,"endTime":497.33399999999995,"body":"So leaning on those human"},{"speaker":"Sara Fisher","startTime":493.855,"endTime":497.33399999999995,"body":"elements and what we bring as"},{"speaker":"Sara Fisher","startTime":497.33399999999995,"endTime":501.264,"body":"humans to the projects, like"},{"speaker":"Sara Fisher","startTime":497.33399999999995,"endTime":501.264,"body":"even if AI is being used."},{"speaker":"Sara Fisher","startTime":501.78999999999996,"endTime":504.37,"body":"Let's enhance it"},{"speaker":"Sara Fisher","startTime":501.78999999999996,"endTime":504.37,"body":"with our humanness."},{"speaker":"Sara Fisher","startTime":504.42999999999995,"endTime":505.24,"body":"That's how I see it."},{"speaker":"Galen Low","startTime":505.71900000000005,"endTime":506.23,"body":"I love that."},{"speaker":"Galen Low","startTime":506.31899999999996,"endTime":506.55999999999995,"body":"Yeah."},{"speaker":"Galen Low","startTime":506.55999999999995,"endTime":508.11,"body":"I agree with that"},{"speaker":"Galen Low","startTime":506.55999999999995,"endTime":508.11,"body":"sort of authenticity."},{"speaker":"Galen Low","startTime":508.499,"endTime":508.91999999999996,"body":"Greg?"},{"speaker":"Greg Storey","startTime":509.43899999999996,"endTime":511.95899999999995,"body":"Before I get to"},{"speaker":"Greg Storey","startTime":509.43899999999996,"endTime":511.95899999999995,"body":"the AI thing, just to add some"},{"speaker":"Greg Storey","startTime":511.95899999999995,"endTime":515.899,"body":"perspective to this, to that,"},{"speaker":"Greg Storey","startTime":511.95899999999995,"endTime":515.899,"body":"in my career, we're talking"},{"speaker":"Greg Storey","startTime":516.35,"endTime":518.389,"body":"Photoshop one, you know?"},{"speaker":"Greg Storey","startTime":518.389,"endTime":518.749,"body":"Right."},{"speaker":"Greg Storey","startTime":519.319,"endTime":523.639,"body":"I feel like as, as technology"},{"speaker":"Greg Storey","startTime":519.319,"endTime":523.639,"body":"has evolved, design"},{"speaker":"Greg Storey","startTime":523.639,"endTime":524.749,"body":"has always taken a hit."},{"speaker":"Greg Storey","startTime":524.87,"endTime":527.87,"body":"There's always been an"},{"speaker":"Greg Storey","startTime":524.87,"endTime":527.87,"body":"assumption that what we do is"},{"speaker":"Greg Storey","startTime":527.87,"endTime":530.42,"body":"just, I had one client one time."},{"speaker":"Greg Storey","startTime":530.825,"endTime":534.544,"body":"Look at a logo word mark"},{"speaker":"Greg Storey","startTime":530.825,"endTime":534.544,"body":"that we'd created with"},{"speaker":"Greg Storey","startTime":534.544,"endTime":535.954,"body":"the logo branding package."},{"speaker":"Greg Storey","startTime":535.954,"endTime":537.8149999999999,"body":"And he said, that"},{"speaker":"Greg Storey","startTime":535.954,"endTime":537.8149999999999,"body":"looks like a type out."},{"speaker":"Greg Storey","startTime":538.2339999999999,"endTime":540.4839999999999,"body":"And he kept using this word"},{"speaker":"Greg Storey","startTime":538.2339999999999,"endTime":540.4839999999999,"body":"type out and it's like,"},{"speaker":"Greg Storey","startTime":540.514,"endTime":542.2239999999999,"body":"what do you, I can't stop."},{"speaker":"Greg Storey","startTime":542.2239999999999,"endTime":543.454,"body":"What does that mean to you?"},{"speaker":"Greg Storey","startTime":544.0849999999999,"endTime":545.834,"body":"And he's it looks like you"},{"speaker":"Greg Storey","startTime":544.0849999999999,"endTime":545.834,"body":"just went into Microsoft Word"},{"speaker":"Greg Storey","startTime":545.834,"endTime":548.5939999999999,"body":"and just, you know, selected"},{"speaker":"Greg Storey","startTime":545.834,"endTime":548.5939999999999,"body":"a font and typed it out and,"},{"speaker":"Greg Storey","startTime":548.654,"endTime":549.4649999999999,"body":"you know, I was like, whoa."},{"speaker":"Greg Storey","startTime":549.8539999999999,"endTime":551.024,"body":"Like how do you"},{"speaker":"Greg Storey","startTime":549.8539999999999,"endTime":551.024,"body":"come back from that?"},{"speaker":"Greg Storey","startTime":551.024,"endTime":553.394,"body":"It's the same,"},{"speaker":"Greg Storey","startTime":551.024,"endTime":553.394,"body":"same thing, right?"},{"speaker":"Greg Storey","startTime":553.394,"endTime":556.624,"body":"Of I had a boss one time"},{"speaker":"Greg Storey","startTime":553.394,"endTime":556.624,"body":"that just assumed that."},{"speaker":"Greg Storey","startTime":557.059,"endTime":561.8589999999999,"body":"We scanned designs and the"},{"speaker":"Greg Storey","startTime":557.059,"endTime":561.8589999999999,"body":"computer coded the web for us."},{"speaker":"Greg Storey","startTime":562.379,"endTime":564.779,"body":"There's always been assumptions"},{"speaker":"Greg Storey","startTime":562.379,"endTime":564.779,"body":"and, and design has been one of"},{"speaker":"Greg Storey","startTime":564.779,"endTime":567.8389999999999,"body":"those things that I think it's"},{"speaker":"Greg Storey","startTime":564.779,"endTime":567.8389999999999,"body":"because it's so visual, right?"},{"speaker":"Greg Storey","startTime":567.8389999999999,"endTime":570.9889999999999,"body":"It's one thing that everybody"},{"speaker":"Greg Storey","startTime":567.8389999999999,"endTime":570.9889999999999,"body":"has an opinion on or they"},{"speaker":"Greg Storey","startTime":570.9889999999999,"endTime":573.509,"body":"have an opinion not to have"},{"speaker":"Greg Storey","startTime":570.9889999999999,"endTime":573.509,"body":"an opinion, but it's an easy"},{"speaker":"Greg Storey","startTime":573.509,"endTime":576.659,"body":"mark and I, I think one of"},{"speaker":"Greg Storey","startTime":573.509,"endTime":576.659,"body":"the things that especially PMs"},{"speaker":"Greg Storey","startTime":576.659,"endTime":580.4689999999999,"body":"can do, especially in sales,"},{"speaker":"Greg Storey","startTime":576.659,"endTime":580.4689999999999,"body":"it has to be sales to PM to"},{"speaker":"Greg Storey","startTime":580.4689999999999,"endTime":583.139,"body":"delivery, is here's the process."},{"speaker":"Greg Storey","startTime":583.7239999999999,"endTime":587.144,"body":"Even show, here's how we"},{"speaker":"Greg Storey","startTime":583.7239999999999,"endTime":587.144,"body":"work with AI, here's how"},{"speaker":"Greg Storey","startTime":587.144,"endTime":588.6139999999999,"body":"we will not work with AI."},{"speaker":"Greg Storey","startTime":589.035,"endTime":592.155,"body":"And I think it's important"},{"speaker":"Greg Storey","startTime":589.035,"endTime":592.155,"body":"to build on Sara, what you"},{"speaker":"Greg Storey","startTime":592.155,"endTime":596.3249999999999,"body":"were saying is to show that"},{"speaker":"Greg Storey","startTime":592.155,"endTime":596.3249999999999,"body":"if we simply just rely on"},{"speaker":"Greg Storey","startTime":596.3539999999999,"endTime":599.4449999999999,"body":"AI to do these things for"},{"speaker":"Greg Storey","startTime":596.3539999999999,"endTime":599.4449999999999,"body":"us, we're gonna get generic."},{"speaker":"Greg Storey","startTime":599.4449999999999,"endTime":599.624,"body":"We're crap."},{"speaker":"Greg Storey","startTime":600.765,"endTime":604.4549999999999,"body":"There's not gonna be anything"},{"speaker":"Greg Storey","startTime":600.765,"endTime":604.4549999999999,"body":"unique and speak to the bringing"},{"speaker":"Greg Storey","startTime":604.4549999999999,"endTime":607.635,"body":"the humanity to it and the"},{"speaker":"Greg Storey","startTime":604.4549999999999,"endTime":607.635,"body":"trust and you know, solving"},{"speaker":"Greg Storey","startTime":607.635,"endTime":610.185,"body":"the user problems or what is"},{"speaker":"Greg Storey","startTime":607.635,"endTime":610.185,"body":"whatever we're trying to do."},{"speaker":"Greg Storey","startTime":610.425,"endTime":613.125,"body":"Distinctive AI will"},{"speaker":"Greg Storey","startTime":610.425,"endTime":613.125,"body":"not do that for you."},{"speaker":"Greg Storey","startTime":613.515,"endTime":614.805,"body":"It won't, it just won't."},{"speaker":"Galen Low","startTime":615.179,"endTime":616.3489999999999,"body":"I love that you"},{"speaker":"Galen Low","startTime":615.179,"endTime":616.3489999999999,"body":"brought it back to the, the"},{"speaker":"Galen Low","startTime":616.3489999999999,"endTime":619.1089999999999,"body":"sales strategy of it, and I'm"},{"speaker":"Galen Low","startTime":616.3489999999999,"endTime":619.1089999999999,"body":"like looking at some of the"},{"speaker":"Galen Low","startTime":619.1089999999999,"endTime":622.409,"body":"larger agencies, you know,"},{"speaker":"Galen Low","startTime":619.1089999999999,"endTime":622.409,"body":"the global behemoths and"},{"speaker":"Galen Low","startTime":622.409,"endTime":623.369,"body":"it's front and center, right?"},{"speaker":"Galen Low","startTime":623.369,"endTime":625.259,"body":"Where you said here's how"},{"speaker":"Galen Low","startTime":623.369,"endTime":625.259,"body":"we use AI, here's how we"},{"speaker":"Galen Low","startTime":625.259,"endTime":626.3399999999999,"body":"don't, here's our stance."},{"speaker":"Galen Low","startTime":626.55,"endTime":627.869,"body":"We're building this AI tool."},{"speaker":"Galen Low","startTime":627.869,"endTime":630.2099999999999,"body":"I think, I can't remember if it"},{"speaker":"Galen Low","startTime":627.869,"endTime":630.2099999999999,"body":"was WPP, you know, they're like."},{"speaker":"Galen Low","startTime":630.7189999999999,"endTime":634.02,"body":"They're being very clear about"},{"speaker":"Galen Low","startTime":630.7189999999999,"endTime":634.02,"body":"what lane they've selected"},{"speaker":"Galen Low","startTime":634.02,"endTime":635.31,"body":"and how that delivers value."},{"speaker":"Galen Low","startTime":635.61,"endTime":638.0989999999999,"body":"I think there's a lot"},{"speaker":"Galen Low","startTime":635.61,"endTime":638.0989999999999,"body":"to learn from that."},{"speaker":"Galen Low","startTime":638.0989999999999,"endTime":640.1089999999999,"body":"Even if you're a smaller"},{"speaker":"Galen Low","startTime":638.0989999999999,"endTime":640.1089999999999,"body":"boutique agency, if you"},{"speaker":"Galen Low","startTime":640.1089999999999,"endTime":641.8199999999999,"body":"were like, you could be a"},{"speaker":"Galen Low","startTime":640.1089999999999,"endTime":641.8199999999999,"body":"five person agency and I"},{"speaker":"Galen Low","startTime":641.8199999999999,"endTime":644.279,"body":"think it's important to have"},{"speaker":"Galen Low","startTime":641.8199999999999,"endTime":644.279,"body":"that stance and communicate"},{"speaker":"Galen Low","startTime":644.279,"endTime":647.7289999999999,"body":"that value as part of the"},{"speaker":"Galen Low","startTime":644.279,"endTime":647.7289999999999,"body":"value proposition, not by"},{"speaker":"Galen Low","startTime":647.7289999999999,"endTime":648.809,"body":"accident during the project."},{"speaker":"Galen Low","startTime":648.869,"endTime":651.3389999999999,"body":"So I love that the, like"},{"speaker":"Galen Low","startTime":648.869,"endTime":651.3389999999999,"body":"at the beginning it is"},{"speaker":"Galen Low","startTime":651.3389999999999,"endTime":652.2389999999999,"body":"the value proposition."},{"speaker":"Galen Low","startTime":652.7189999999999,"endTime":655.819,"body":"I thought maybe I could"},{"speaker":"Galen Low","startTime":652.7189999999999,"endTime":655.819,"body":"just go from there and talk"},{"speaker":"Galen Low","startTime":655.819,"endTime":657.049,"body":"about the process because."},{"speaker":"Galen Low","startTime":657.424,"endTime":659.944,"body":"I'm imagining Sara and"},{"speaker":"Galen Low","startTime":657.424,"endTime":659.944,"body":"Sara, you're like in"},{"speaker":"Galen Low","startTime":659.944,"endTime":660.694,"body":"the trenches every day."},{"speaker":"Galen Low","startTime":660.8439999999999,"endTime":662.334,"body":"You're leading teams"},{"speaker":"Galen Low","startTime":660.8439999999999,"endTime":662.334,"body":"of creative folks."},{"speaker":"Galen Low","startTime":662.664,"endTime":666.324,"body":"How should creative teams decide"},{"speaker":"Galen Low","startTime":662.664,"endTime":666.324,"body":"when to use AI and when not"},{"speaker":"Galen Low","startTime":666.324,"endTime":667.674,"body":"to, like in their workflow?"},{"speaker":"Galen Low","startTime":667.704,"endTime":670.704,"body":"Like what are some of"},{"speaker":"Galen Low","startTime":667.704,"endTime":670.704,"body":"the criteria that you're"},{"speaker":"Galen Low","startTime":670.704,"endTime":672.5939999999999,"body":"using to guide the teams?"},{"speaker":"Sara Fisher","startTime":673.074,"endTime":675.264,"body":"It's really"},{"speaker":"Sara Fisher","startTime":673.074,"endTime":675.264,"body":"important, first and foremost"},{"speaker":"Sara Fisher","startTime":675.294,"endTime":679.704,"body":"to make sure that you're aligned"},{"speaker":"Sara Fisher","startTime":675.294,"endTime":679.704,"body":"with clients on what AI usage"},{"speaker":"Sara Fisher","startTime":679.704,"endTime":682.014,"body":"is going to be happening,"},{"speaker":"Sara Fisher","startTime":679.704,"endTime":682.014,"body":"just so that they're aware."},{"speaker":"Sara Fisher","startTime":682.374,"endTime":685.509,"body":"I'm always a fan of consent"},{"speaker":"Sara Fisher","startTime":682.374,"endTime":685.509,"body":"culture, just people need"},{"speaker":"Sara Fisher","startTime":685.509,"endTime":688.659,"body":"to know what's happening"},{"speaker":"Sara Fisher","startTime":685.509,"endTime":688.659,"body":"and be on board with it."},{"speaker":"Sara Fisher","startTime":688.779,"endTime":690.759,"body":"And if they're not okay"},{"speaker":"Sara Fisher","startTime":688.779,"endTime":690.759,"body":"with something, you can"},{"speaker":"Sara Fisher","startTime":690.759,"endTime":693.939,"body":"still deliver a product,"},{"speaker":"Sara Fisher","startTime":690.759,"endTime":693.939,"body":"a deliverable without it."},{"speaker":"Sara Fisher","startTime":693.939,"endTime":695.169,"body":"Just talk it through."},{"speaker":"Sara Fisher","startTime":695.199,"endTime":698.5889999999999,"body":"Have that honesty and that build"},{"speaker":"Sara Fisher","startTime":695.199,"endTime":698.5889999999999,"body":"that trust with your clients."},{"speaker":"Sara Fisher","startTime":699.009,"endTime":700.569,"body":"So that's really"},{"speaker":"Sara Fisher","startTime":699.009,"endTime":700.569,"body":"important to me."},{"speaker":"Sara Fisher","startTime":700.9889999999999,"endTime":704.169,"body":"So just being really clear"},{"speaker":"Sara Fisher","startTime":700.9889999999999,"endTime":704.169,"body":"how you're using AI and"},{"speaker":"Sara Fisher","startTime":704.169,"endTime":706.569,"body":"your projects, and I think"},{"speaker":"Sara Fisher","startTime":704.169,"endTime":706.569,"body":"there's a few questions"},{"speaker":"Sara Fisher","startTime":706.569,"endTime":709.179,"body":"that you can ask yourself"},{"speaker":"Sara Fisher","startTime":706.569,"endTime":709.179,"body":"when you're trying to decide"},{"speaker":"Sara Fisher","startTime":709.179,"endTime":711.129,"body":"should this be an AI thing?"},{"speaker":"Sara Fisher","startTime":711.189,"endTime":713.199,"body":"Do we wanna try and use it here?"},{"speaker":"Sara Fisher","startTime":713.679,"endTime":717.4889999999999,"body":"Will the use of AI"},{"speaker":"Sara Fisher","startTime":713.679,"endTime":717.4889999999999,"body":"significantly impact the and"},{"speaker":"Sara Fisher","startTime":717.4889999999999,"endTime":720.819,"body":"deliverable and the client"},{"speaker":"Sara Fisher","startTime":717.4889999999999,"endTime":720.819,"body":"relationship in a positive way?"},{"speaker":"Sara Fisher","startTime":721.209,"endTime":724.179,"body":"If not, maybe it's"},{"speaker":"Sara Fisher","startTime":721.209,"endTime":724.179,"body":"not the best use case."},{"speaker":"Sara Fisher","startTime":724.5989999999999,"endTime":727.519,"body":"And touching back on what"},{"speaker":"Sara Fisher","startTime":724.5989999999999,"endTime":727.519,"body":"I said in that last answer,"},{"speaker":"Sara Fisher","startTime":727.939,"endTime":732.2289999999999,"body":"just being able to augment"},{"speaker":"Sara Fisher","startTime":727.939,"endTime":732.2289999999999,"body":"what humans do with AI to"},{"speaker":"Sara Fisher","startTime":732.2289999999999,"endTime":733.369,"body":"deliver something better."},{"speaker":"Sara Fisher","startTime":733.369,"endTime":735.2289999999999,"body":"Like I try to view it like that."},{"speaker":"Sara Fisher","startTime":735.679,"endTime":737.269,"body":"Another question you can ask is."},{"speaker":"Sara Fisher","startTime":737.659,"endTime":741.7389999999999,"body":"Have we originated ourselves"},{"speaker":"Sara Fisher","startTime":737.659,"endTime":741.7389999999999,"body":"and left our mark before adding"},{"speaker":"Sara Fisher","startTime":741.769,"endTime":745.869,"body":"AI to the mix again, let's"},{"speaker":"Sara Fisher","startTime":741.769,"endTime":745.869,"body":"focus on that human element."},{"speaker":"Sara Fisher","startTime":746.4689999999999,"endTime":749.559,"body":"AI can be really helpful,"},{"speaker":"Sara Fisher","startTime":746.4689999999999,"endTime":749.559,"body":"like some tests are"},{"speaker":"Sara Fisher","startTime":749.679,"endTime":750.819,"body":"better suited for AI."},{"speaker":"Sara Fisher","startTime":750.819,"endTime":754.584,"body":"I'm remembering my days in like"},{"speaker":"Sara Fisher","startTime":750.819,"endTime":754.584,"body":"Craig mentioned Photoshop one"},{"speaker":"Sara Fisher","startTime":755.034,"endTime":756.9839999999999,"body":"having to edit out backgrounds."},{"speaker":"Sara Fisher","startTime":756.9839999999999,"endTime":759.4739999999999,"body":"Now we have content A Aware,"},{"speaker":"Sara Fisher","startTime":756.9839999999999,"endTime":759.4739999999999,"body":"and you can just click it"},{"speaker":"Sara Fisher","startTime":759.4739999999999,"endTime":763.044,"body":"and remove clouds in the sky,"},{"speaker":"Sara Fisher","startTime":759.4739999999999,"endTime":763.044,"body":"and it's things like that."},{"speaker":"Sara Fisher","startTime":763.254,"endTime":764.184,"body":"I'm all for it."},{"speaker":"Sara Fisher","startTime":764.559,"endTime":768.249,"body":"But when you're doing like"},{"speaker":"Sara Fisher","startTime":764.559,"endTime":768.249,"body":"big campaign ideas and I feel"},{"speaker":"Sara Fisher","startTime":768.249,"endTime":771.189,"body":"like that's where you need"},{"speaker":"Sara Fisher","startTime":768.249,"endTime":771.189,"body":"to lean on human expertise,"},{"speaker":"Sara Fisher","startTime":771.189,"endTime":775.569,"body":"human experience, rather than"},{"speaker":"Sara Fisher","startTime":771.189,"endTime":775.569,"body":"let's just plug this in AI and"},{"speaker":"Sara Fisher","startTime":775.569,"endTime":777.459,"body":"see what it throws out at us."},{"speaker":"Galen Low","startTime":777.879,"endTime":779.319,"body":"I love like"},{"speaker":"Galen Low","startTime":777.879,"endTime":779.319,"body":"picturing that line item."},{"speaker":"Galen Low","startTime":779.319,"endTime":780.669,"body":"It's like a really good"},{"speaker":"Galen Low","startTime":779.319,"endTime":780.669,"body":"way to bring it into"},{"speaker":"Galen Low","startTime":780.669,"endTime":781.4789999999999,"body":"sharp relief, right?"},{"speaker":"Galen Low","startTime":781.4789999999999,"endTime":784.9889999999999,"body":"I'm imagining the line item on"},{"speaker":"Galen Low","startTime":781.4789999999999,"endTime":784.9889999999999,"body":"the invoice, it's like cloud"},{"speaker":"Galen Low","startTime":784.9889999999999,"endTime":788.919,"body":"removal, you know, 17 hours."},{"speaker":"Galen Low","startTime":789.8639999999999,"endTime":790.2239999999999,"body":"Yeah."},{"speaker":"Galen Low","startTime":790.2239999999999,"endTime":793.194,"body":"That, that seems like a lot"},{"speaker":"Galen Low","startTime":790.2239999999999,"endTime":793.194,"body":"to pay to remove clouds."},{"speaker":"Galen Low","startTime":793.194,"endTime":793.254,"body":"Yeah."},{"speaker":"Galen Low","startTime":793.309,"endTime":793.4689999999999,"body":"It's lot."},{"speaker":"Galen Low","startTime":793.4689999999999,"endTime":795.3589999999999,"body":"But if you said a, you"},{"speaker":"Galen Low","startTime":793.4689999999999,"endTime":795.3589999999999,"body":"know, deliver creative"},{"speaker":"Galen Low","startTime":795.3589999999999,"endTime":798.2389999999999,"body":"campaign that's gonna you"},{"speaker":"Galen Low","startTime":795.3589999999999,"endTime":798.2389999999999,"body":"know, 10x your revenue go."},{"speaker":"Galen Low","startTime":798.2389999999999,"endTime":798.389,"body":"Yeah."},{"speaker":"Galen Low","startTime":798.389,"endTime":798.569,"body":"Cool."},{"speaker":"Galen Low","startTime":798.569,"endTime":800.009,"body":"That, that seems like value."},{"speaker":"Galen Low","startTime":800.009,"endTime":800.689,"body":"That seems worth it."},{"speaker":"Galen Low","startTime":801.4689999999999,"endTime":803.189,"body":"A really interesting"},{"speaker":"Galen Low","startTime":801.4689999999999,"endTime":803.189,"body":"framing on what you do."},{"speaker":"Galen Low","startTime":803.189,"endTime":805.669,"body":"I was at a conference earlier"},{"speaker":"Galen Low","startTime":803.189,"endTime":805.669,"body":"this week and someone in"},{"speaker":"Galen Low","startTime":805.669,"endTime":807.139,"body":"the context of developers."},{"speaker":"Galen Low","startTime":807.689,"endTime":809.519,"body":"They're like, you know,"},{"speaker":"Galen Low","startTime":807.689,"endTime":809.519,"body":"writing code is only a"},{"speaker":"Galen Low","startTime":809.519,"endTime":810.5989999999999,"body":"part of a developer's job."},{"speaker":"Galen Low","startTime":810.8389999999999,"endTime":812.909,"body":"There's strategic decision"},{"speaker":"Galen Low","startTime":810.8389999999999,"endTime":812.909,"body":"making, there's communication."},{"speaker":"Galen Low","startTime":813.299,"endTime":813.749,"body":"And I'm like, wow."},{"speaker":"Galen Low","startTime":813.749,"endTime":815.399,"body":"There's you know, that's"},{"speaker":"Galen Low","startTime":813.749,"endTime":815.399,"body":"great because there's a lot"},{"speaker":"Galen Low","startTime":815.399,"endTime":816.509,"body":"of parallels here, right?"},{"speaker":"Galen Low","startTime":816.689,"endTime":818.789,"body":"And in the creative field,"},{"speaker":"Galen Low","startTime":816.689,"endTime":818.789,"body":"there's a lot of parallels"},{"speaker":"Galen Low","startTime":818.819,"endTime":819.749,"body":"in project management."},{"speaker":"Galen Low","startTime":820.019,"endTime":821.129,"body":"You know, there's these chunks."},{"speaker":"Galen Low","startTime":821.129,"endTime":823.259,"body":"And Greg, you, you know, when"},{"speaker":"Galen Low","startTime":821.129,"endTime":823.259,"body":"you, we mentioned like we've"},{"speaker":"Galen Low","startTime":823.259,"endTime":825.899,"body":"been through these things"},{"speaker":"Galen Low","startTime":823.259,"endTime":825.899,"body":"before, especially the creative"},{"speaker":"Galen Low","startTime":825.899,"endTime":828.4789999999999,"body":"industry where change has"},{"speaker":"Galen Low","startTime":825.899,"endTime":828.4789999999999,"body":"happened and you know, it's"},{"speaker":"Galen Low","startTime":828.4789999999999,"endTime":830.999,"body":"like an easy target because"},{"speaker":"Galen Low","startTime":828.4789999999999,"endTime":830.999,"body":"everyone kind of understands"},{"speaker":"Galen Low","startTime":830.999,"endTime":832.799,"body":"this visual language and can"},{"speaker":"Galen Low","startTime":830.999,"endTime":832.799,"body":"have an opinion about it."},{"speaker":"Galen Low","startTime":833.634,"endTime":837.254,"body":"Then we feel attacked and we"},{"speaker":"Galen Low","startTime":833.634,"endTime":837.254,"body":"forget, and everyone kind of"},{"speaker":"Galen Low","startTime":837.434,"endTime":842.144,"body":"forgets that there's more to the"},{"speaker":"Galen Low","startTime":837.434,"endTime":842.144,"body":"job than like removing clouds or"},{"speaker":"Galen Low","startTime":842.174,"endTime":844.154,"body":"you know, generating an image."},{"speaker":"Galen Low","startTime":844.154,"endTime":845.5939999999999,"body":"There's a strategic"},{"speaker":"Galen Low","startTime":844.154,"endTime":845.5939999999999,"body":"thought behind it."},{"speaker":"Galen Low","startTime":845.8639999999999,"endTime":847.274,"body":"And Sara, coming back to"},{"speaker":"Galen Low","startTime":845.8639999999999,"endTime":847.274,"body":"what you were saying about"},{"speaker":"Galen Low","startTime":847.274,"endTime":849.254,"body":"yeah, goal oriented on brief."},{"speaker":"Galen Low","startTime":849.7339999999999,"endTime":852.134,"body":"Presently, humans are still"},{"speaker":"Galen Low","startTime":849.7339999999999,"endTime":852.134,"body":"better at that in terms of"},{"speaker":"Galen Low","startTime":852.134,"endTime":854.9739999999999,"body":"approaching that creatively"},{"speaker":"Galen Low","startTime":852.134,"endTime":854.9739999999999,"body":"and not just doing something"},{"speaker":"Galen Low","startTime":854.9739999999999,"endTime":855.784,"body":"that's been done before."},{"speaker":"Sara Doubleday","startTime":856.294,"endTime":856.744,"body":"Yeah."},{"speaker":"Sara Doubleday","startTime":856.744,"endTime":859.504,"body":"I really feel like AI"},{"speaker":"Sara Doubleday","startTime":856.744,"endTime":859.504,"body":"is not a replacement for"},{"speaker":"Sara Doubleday","startTime":859.504,"endTime":860.704,"body":"thinking and strategy."},{"speaker":"Sara Doubleday","startTime":861.194,"endTime":864.404,"body":"Also, as we're working with our"},{"speaker":"Sara Doubleday","startTime":861.194,"endTime":864.404,"body":"clients, that transparency piece"},{"speaker":"Sara Doubleday","startTime":864.404,"endTime":867.074,"body":"is so important because if we're"},{"speaker":"Sara Doubleday","startTime":864.404,"endTime":867.074,"body":"taking important documents,"},{"speaker":"Sara Doubleday","startTime":867.074,"endTime":869.9839999999999,"body":"like brand guidelines, there"},{"speaker":"Sara Doubleday","startTime":867.074,"endTime":869.9839999999999,"body":"are platforms, strategic"},{"speaker":"Sara Doubleday","startTime":869.9839999999999,"endTime":873.134,"body":"documents, and feeding that"},{"speaker":"Sara Doubleday","startTime":869.9839999999999,"endTime":873.134,"body":"into AI, we need to make sure"},{"speaker":"Sara Doubleday","startTime":873.134,"endTime":876.4639999999999,"body":"that, you know, the algorithms"},{"speaker":"Sara Doubleday","startTime":873.134,"endTime":876.4639999999999,"body":"aren't taking that learning off"},{"speaker":"Sara Doubleday","startTime":876.4639999999999,"endTime":879.4639999999999,"body":"of it, creating opportunities"},{"speaker":"Sara Doubleday","startTime":876.4639999999999,"endTime":879.4639999999999,"body":"for other companies to"},{"speaker":"Sara Doubleday","startTime":879.4639999999999,"endTime":880.424,"body":"be able to use that."},{"speaker":"Sara Doubleday","startTime":880.424,"endTime":882.314,"body":"That's something that we"},{"speaker":"Sara Doubleday","startTime":880.424,"endTime":882.314,"body":"take really, really seriously"},{"speaker":"Sara Doubleday","startTime":882.314,"endTime":885.6139999999999,"body":"and make sure that anytime"},{"speaker":"Sara Doubleday","startTime":882.314,"endTime":885.6139999999999,"body":"we are using AI, it's in a"},{"speaker":"Sara Doubleday","startTime":885.674,"endTime":888.374,"body":"closed sandbox where that's"},{"speaker":"Sara Doubleday","startTime":885.674,"endTime":888.374,"body":"not being released anywhere."},{"speaker":"Sara Doubleday","startTime":889.2139999999999,"endTime":891.944,"body":"And I just always bring it"},{"speaker":"Sara Doubleday","startTime":889.2139999999999,"endTime":891.944,"body":"back to, you know, we're"},{"speaker":"Sara Doubleday","startTime":891.944,"endTime":893.624,"body":"managing client brands."},{"speaker":"Sara Doubleday","startTime":893.804,"endTime":896.4739999999999,"body":"Most of these brands have"},{"speaker":"Sara Doubleday","startTime":893.804,"endTime":896.4739999999999,"body":"invested millions of dollars"},{"speaker":"Sara Doubleday","startTime":896.4739999999999,"endTime":898.904,"body":"into their reputation and"},{"speaker":"Sara Doubleday","startTime":896.4739999999999,"endTime":898.904,"body":"their standards, and we really"},{"speaker":"Sara Doubleday","startTime":898.904,"endTime":900.069,"body":"shouldn't treat that lightly."},{"speaker":"Sara Doubleday","startTime":900.749,"endTime":903.569,"body":"As designers that are creating"},{"speaker":"Sara Doubleday","startTime":900.749,"endTime":903.569,"body":"branded elements, our client"},{"speaker":"Sara Doubleday","startTime":903.569,"endTime":905.9689999999999,"body":"is putting trust in us that"},{"speaker":"Sara Doubleday","startTime":903.569,"endTime":905.9689999999999,"body":"we're not just gonna grind"},{"speaker":"Sara Doubleday","startTime":905.9689999999999,"endTime":907.559,"body":"that up in the AI machine."},{"speaker":"Sara Doubleday","startTime":907.559,"endTime":910.529,"body":"So I say that not to be anti AI."},{"speaker":"Sara Doubleday","startTime":910.529,"endTime":913.2289999999999,"body":"I think there's a lot of"},{"speaker":"Sara Doubleday","startTime":910.529,"endTime":913.2289999999999,"body":"fantastic use cases for it,"},{"speaker":"Sara Doubleday","startTime":913.559,"endTime":916.139,"body":"but just to be mindful and"},{"speaker":"Sara Doubleday","startTime":913.559,"endTime":916.139,"body":"aware, going back to that"},{"speaker":"Sara Doubleday","startTime":916.139,"endTime":918.574,"body":"Spider-Man quote of when"},{"speaker":"Sara Doubleday","startTime":916.139,"endTime":918.574,"body":"and why we're using it, so."},{"speaker":"Sara Doubleday","startTime":919.389,"endTime":921.579,"body":"Our team will often"},{"speaker":"Sara Doubleday","startTime":919.389,"endTime":921.579,"body":"use it whenever we're"},{"speaker":"Sara Doubleday","startTime":921.579,"endTime":923.949,"body":"needing to distill down"},{"speaker":"Sara Doubleday","startTime":921.579,"endTime":923.949,"body":"a ton of information."},{"speaker":"Sara Doubleday","startTime":923.949,"endTime":927.7289999999999,"body":"So recently we just had a eight"},{"speaker":"Sara Doubleday","startTime":923.949,"endTime":927.7289999999999,"body":"hour client workshop, and we ran"},{"speaker":"Sara Doubleday","startTime":927.7289999999999,"endTime":930.189,"body":"all of the notes and transcripts"},{"speaker":"Sara Doubleday","startTime":927.7289999999999,"endTime":930.189,"body":"that we had through AI to pull"},{"speaker":"Sara Doubleday","startTime":930.189,"endTime":933.459,"body":"out themes that would've taken"},{"speaker":"Sara Doubleday","startTime":930.189,"endTime":933.459,"body":"at least half a day's work,"},{"speaker":"Sara Doubleday","startTime":933.459,"endTime":936.999,"body":"otherwise, or we'll often be"},{"speaker":"Sara Doubleday","startTime":933.459,"endTime":936.999,"body":"using AI for production work."},{"speaker":"Sara Doubleday","startTime":936.999,"endTime":940.539,"body":"So resizing campaign"},{"speaker":"Sara Doubleday","startTime":936.999,"endTime":940.539,"body":"assets, creating imagery"},{"speaker":"Sara Doubleday","startTime":940.539,"endTime":943.8389999999999,"body":"or iconography, and that's"},{"speaker":"Sara Doubleday","startTime":940.539,"endTime":943.8389999999999,"body":"all really downstream."},{"speaker":"Sara Doubleday","startTime":943.8389999999999,"endTime":946.454,"body":"After we've solidified the"},{"speaker":"Sara Doubleday","startTime":943.8389999999999,"endTime":946.454,"body":"strategy, after we've decided"},{"speaker":"Sara Doubleday","startTime":946.514,"endTime":947.894,"body":"how and where we wanna use AI."},{"speaker":"Galen Low","startTime":948.584,"endTime":950.264,"body":"Those are all"},{"speaker":"Galen Low","startTime":948.584,"endTime":950.264,"body":"such good use cases, right?"},{"speaker":"Galen Low","startTime":950.264,"endTime":955.304,"body":"Because like in the process"},{"speaker":"Galen Low","startTime":950.264,"endTime":955.304,"body":"there is tedious work that is"},{"speaker":"Galen Low","startTime":955.304,"endTime":959.144,"body":"not necessarily high value, and"},{"speaker":"Galen Low","startTime":955.304,"endTime":959.144,"body":"especially like the workshop"},{"speaker":"Galen Low","startTime":959.144,"endTime":961.139,"body":"thing I find really interesting"},{"speaker":"Galen Low","startTime":959.144,"endTime":961.139,"body":"because you know, AI."},{"speaker":"Galen Low","startTime":961.874,"endTime":964.934,"body":"The way we use it today at,"},{"speaker":"Galen Low","startTime":961.874,"endTime":964.934,"body":"you know, like the sort of"},{"speaker":"Galen Low","startTime":964.934,"endTime":967.814,"body":"mainstream AI is excellent"},{"speaker":"Galen Low","startTime":964.934,"endTime":967.814,"body":"with language, right?"},{"speaker":"Galen Low","startTime":967.814,"endTime":969.704,"body":"It's excellent at like"},{"speaker":"Galen Low","startTime":967.814,"endTime":969.704,"body":"parsing language, natural"},{"speaker":"Galen Low","startTime":969.704,"endTime":970.454,"body":"language processing."},{"speaker":"Galen Low","startTime":970.454,"endTime":972.584,"body":"Like it's a, it's a"},{"speaker":"Galen Low","startTime":970.454,"endTime":972.584,"body":"very good use of it and"},{"speaker":"Galen Low","startTime":972.584,"endTime":973.634,"body":"it's quite good at it."},{"speaker":"Galen Low","startTime":973.934,"endTime":977.164,"body":"And also I remember the days"},{"speaker":"Galen Low","startTime":973.934,"endTime":977.164,"body":"coming back with the rolled"},{"speaker":"Galen Low","startTime":977.164,"endTime":979.4739999999999,"body":"butcher paper full of sticky"},{"speaker":"Galen Low","startTime":977.164,"endTime":979.4739999999999,"body":"notes, hoping that we roll it"},{"speaker":"Galen Low","startTime":979.4739999999999,"endTime":981.664,"body":"carefully enough that all the"},{"speaker":"Galen Low","startTime":979.4739999999999,"endTime":981.664,"body":"sticky notes are still there."},{"speaker":"Galen Low","startTime":982.444,"endTime":983.944,"body":"Free fly off and"},{"speaker":"Galen Low","startTime":982.444,"endTime":983.944,"body":"you're like, oh gosh."},{"speaker":"Galen Low","startTime":983.944,"endTime":985.824,"body":"And then we have to"},{"speaker":"Galen Low","startTime":983.944,"endTime":985.824,"body":"transcribe 'em and in a way"},{"speaker":"Galen Low","startTime":985.824,"endTime":987.894,"body":"I'm like, I can't believe"},{"speaker":"Galen Low","startTime":985.824,"endTime":987.894,"body":"we did that actually."},{"speaker":"Galen Low","startTime":988.1039999999999,"endTime":990.834,"body":"You know, it wasn't, and people"},{"speaker":"Galen Low","startTime":988.1039999999999,"endTime":990.834,"body":"are still doing it today, right?"},{"speaker":"Sara Fisher","startTime":991.404,"endTime":993.2339999999999,"body":"It's hard to think"},{"speaker":"Sara Fisher","startTime":991.404,"endTime":993.2339999999999,"body":"back to that time 'cause I"},{"speaker":"Sara Fisher","startTime":993.2339999999999,"endTime":996.894,"body":"feel like using transcription"},{"speaker":"Sara Fisher","startTime":993.2339999999999,"endTime":996.894,"body":"tools like Otter is one of the"},{"speaker":"Sara Fisher","startTime":996.894,"endTime":998.184,"body":"ones that I frequently use."},{"speaker":"Sara Fisher","startTime":998.544,"endTime":1000.194,"body":"I think back to"},{"speaker":"Sara Fisher","startTime":998.544,"endTime":1000.194,"body":"all the years of."},{"speaker":"Sara Fisher","startTime":1000.629,"endTime":1003.4789999999999,"body":"Like feverish note"},{"speaker":"Sara Fisher","startTime":1000.629,"endTime":1003.4789999999999,"body":"taking on the side while"},{"speaker":"Sara Fisher","startTime":1003.4789999999999,"endTime":1004.5889999999999,"body":"trying to lead a meeting."},{"speaker":"Sara Fisher","startTime":1004.5889999999999,"endTime":1007.439,"body":"And it's three conversations at"},{"speaker":"Sara Fisher","startTime":1004.5889999999999,"endTime":1007.439,"body":"once and I'm constantly going"},{"speaker":"Sara Fisher","startTime":1007.439,"endTime":1010.829,"body":"back and trying to edit or"},{"speaker":"Sara Fisher","startTime":1007.439,"endTime":1010.829,"body":"people will ask for my notes."},{"speaker":"Sara Fisher","startTime":1010.919,"endTime":1014.409,"body":"This was pre auter days oh Sara,"},{"speaker":"Sara Fisher","startTime":1010.919,"endTime":1014.409,"body":"I saw you were taking notes."},{"speaker":"Sara Fisher","startTime":1014.409,"endTime":1015.159,"body":"Can I have them?"},{"speaker":"Sara Fisher","startTime":1015.159,"endTime":1017.2289999999999,"body":"I'm like, you can't make"},{"speaker":"Sara Fisher","startTime":1015.159,"endTime":1017.2289999999999,"body":"sense of them yet 'cause"},{"speaker":"Sara Fisher","startTime":1017.2289999999999,"endTime":1018.759,"body":"it's in my weird shorthand."},{"speaker":"Sara Fisher","startTime":1019.059,"endTime":1021.9689999999999,"body":"Give me like 30 minutes"},{"speaker":"Sara Fisher","startTime":1019.059,"endTime":1021.9689999999999,"body":"and I will clean these up."},{"speaker":"Sara Fisher","startTime":1022.329,"endTime":1024.579,"body":"So it's really nice to not"},{"speaker":"Sara Fisher","startTime":1022.329,"endTime":1024.579,"body":"have to do that anymore."},{"speaker":"Sara Fisher","startTime":1025.134,"endTime":1026.184,"body":"It's so helpful."},{"speaker":"Galen Low","startTime":1026.394,"endTime":1027.414,"body":"Or like the"},{"speaker":"Galen Low","startTime":1026.394,"endTime":1027.414,"body":"book days where you're"},{"speaker":"Galen Low","startTime":1027.414,"endTime":1029.424,"body":"like, let me just put it"},{"speaker":"Galen Low","startTime":1027.414,"endTime":1029.424,"body":"in the photocopier for you."},{"speaker":"Galen Low","startTime":1030.204,"endTime":1031.674,"body":"Yeah, yeah."},{"speaker":"Galen Low","startTime":1031.854,"endTime":1032.634,"body":"Game is different."},{"speaker":"Galen Low","startTime":1033.104,"endTime":1036.444,"body":"Sara Fisher, earlier you said,"},{"speaker":"Galen Low","startTime":1033.104,"endTime":1036.444,"body":"you know, almost giving clients"},{"speaker":"Galen Low","startTime":1036.444,"endTime":1039.444,"body":"a choice, being like, listen,"},{"speaker":"Galen Low","startTime":1036.444,"endTime":1039.444,"body":"we could do this with AI, but if"},{"speaker":"Galen Low","startTime":1039.444,"endTime":1043.164,"body":"you know you're not really cool"},{"speaker":"Galen Low","startTime":1039.444,"endTime":1043.164,"body":"with that, we have another way."},{"speaker":"Galen Low","startTime":1043.749,"endTime":1045.759,"body":"Is that like a key decision"},{"speaker":"Galen Low","startTime":1043.749,"endTime":1045.759,"body":"point in your flow?"},{"speaker":"Galen Low","startTime":1045.759,"endTime":1048.459,"body":"Like at the start to be like,"},{"speaker":"Galen Low","startTime":1045.759,"endTime":1048.459,"body":"we have this path that goes,"},{"speaker":"Galen Low","startTime":1048.459,"endTime":1050.859,"body":"we can use AI and then we have"},{"speaker":"Galen Low","startTime":1048.459,"endTime":1050.859,"body":"this path that's like AI free."},{"speaker":"Galen Low","startTime":1050.859,"endTime":1052.569,"body":"Is that built into"},{"speaker":"Galen Low","startTime":1050.859,"endTime":1052.569,"body":"your operation?"},{"speaker":"Sara Fisher","startTime":1052.959,"endTime":1055.839,"body":"Right now it's not,"},{"speaker":"Sara Fisher","startTime":1052.959,"endTime":1055.839,"body":"but it's being talked about for"},{"speaker":"Sara Fisher","startTime":1055.839,"endTime":1060.039,"body":"sure, and some of the places"},{"speaker":"Sara Fisher","startTime":1055.839,"endTime":1060.039,"body":"I've been at in the past that"},{"speaker":"Sara Fisher","startTime":1060.039,"endTime":1061.509,"body":"was more at the forefront."},{"speaker":"Sara Fisher","startTime":1061.509,"endTime":1063.609,"body":"So it's like this"},{"speaker":"Sara Fisher","startTime":1061.509,"endTime":1063.609,"body":"is a new technology."},{"speaker":"Sara Fisher","startTime":1063.609,"endTime":1064.719,"body":"It's starting to catch on."},{"speaker":"Sara Fisher","startTime":1064.719,"endTime":1067.869,"body":"It's definitely being talked"},{"speaker":"Sara Fisher","startTime":1064.719,"endTime":1067.869,"body":"about on a daily basis."},{"speaker":"Sara Fisher","startTime":1067.869,"endTime":1069.189,"body":"Used on a daily basis."},{"speaker":"Sara Fisher","startTime":1069.639,"endTime":1071.1689999999999,"body":"I had a client in the past."},{"speaker":"Sara Fisher","startTime":1071.694,"endTime":1076.944,"body":"This was a few years ago"},{"speaker":"Sara Fisher","startTime":1071.694,"endTime":1076.944,"body":"where they specified in their"},{"speaker":"Sara Fisher","startTime":1076.944,"endTime":1080.904,"body":"contract that we could not"},{"speaker":"Sara Fisher","startTime":1076.944,"endTime":1080.904,"body":"put any of their proprietary"},{"speaker":"Sara Fisher","startTime":1080.904,"endTime":1082.444,"body":"information in ChatGPT."},{"speaker":"Sara Fisher","startTime":1082.464,"endTime":1084.264,"body":"And this was like at the"},{"speaker":"Sara Fisher","startTime":1082.464,"endTime":1084.264,"body":"very beginning of it."},{"speaker":"Sara Fisher","startTime":1084.609,"endTime":1085.029,"body":"Mm-hmm."},{"speaker":"Sara Fisher","startTime":1085.109,"endTime":1088.744,"body":"So at the time, I hadn't"},{"speaker":"Sara Fisher","startTime":1085.109,"endTime":1088.744,"body":"really even tested ChatGPT"},{"speaker":"Sara Fisher","startTime":1088.764,"endTime":1091.464,"body":"yet, but that was like my"},{"speaker":"Sara Fisher","startTime":1088.764,"endTime":1091.464,"body":"introduction to it with clients."},{"speaker":"Sara Fisher","startTime":1091.494,"endTime":1094.104,"body":"'cause this was a client"},{"speaker":"Sara Fisher","startTime":1091.494,"endTime":1094.104,"body":"with a household name and"},{"speaker":"Sara Fisher","startTime":1094.104,"endTime":1097.344,"body":"technology, like they're also"},{"speaker":"Sara Fisher","startTime":1094.104,"endTime":1097.344,"body":"making products like that."},{"speaker":"Sara Fisher","startTime":1098.184,"endTime":1099.204,"body":"Yeah, it's a scary thing."},{"speaker":"Sara Fisher","startTime":1099.204,"endTime":1103.134,"body":"Like you don't wanna plug in"},{"speaker":"Sara Fisher","startTime":1099.204,"endTime":1103.134,"body":"their proprietary information,"},{"speaker":"Sara Fisher","startTime":1103.134,"endTime":1107.214,"body":"even if you're privately working"},{"speaker":"Sara Fisher","startTime":1103.134,"endTime":1107.214,"body":"on a campaign and it's not being"},{"speaker":"Sara Fisher","startTime":1107.214,"endTime":1110.154,"body":"shared out publicly, but it"},{"speaker":"Sara Fisher","startTime":1107.214,"endTime":1110.154,"body":"is being shared into the tool,"},{"speaker":"Sara Fisher","startTime":1110.154,"endTime":1111.834,"body":"which adds to the hive mind."},{"speaker":"Sara Fisher","startTime":1111.834,"endTime":1114.924,"body":"And it's like you just have to"},{"speaker":"Sara Fisher","startTime":1111.834,"endTime":1114.924,"body":"be really careful about things"},{"speaker":"Sara Fisher","startTime":1114.924,"endTime":1117.864,"body":"like that because there is a"},{"speaker":"Sara Fisher","startTime":1114.924,"endTime":1117.864,"body":"domino effect that can happen."},{"speaker":"Sara Fisher","startTime":1117.864,"endTime":1120.324,"body":"And it's just, I like"},{"speaker":"Sara Fisher","startTime":1117.864,"endTime":1120.324,"body":"being on the safe side."},{"speaker":"Sara Fisher","startTime":1120.624,"endTime":1120.8039999999999,"body":"Yeah."},{"speaker":"Sara Fisher","startTime":1120.8039999999999,"endTime":1122.964,"body":"Just have that upfront"},{"speaker":"Sara Fisher","startTime":1120.8039999999999,"endTime":1122.964,"body":"conversation first."},{"speaker":"Sara Fisher","startTime":1122.964,"endTime":1124.764,"body":"If there's anything"},{"speaker":"Sara Fisher","startTime":1122.964,"endTime":1124.764,"body":"that's in question."},{"speaker":"Sara Fisher","startTime":1125.184,"endTime":1127.344,"body":"So that you don't have to"},{"speaker":"Sara Fisher","startTime":1125.184,"endTime":1127.344,"body":"deal with the maybe some"},{"speaker":"Sara Fisher","startTime":1127.344,"endTime":1128.934,"body":"messy dominoes down the road."},{"speaker":"Galen Low","startTime":1129.2939999999999,"endTime":1131.094,"body":"Yeah, I like that"},{"speaker":"Galen Low","startTime":1129.2939999999999,"endTime":1131.094,"body":"due caution comes back to that"},{"speaker":"Galen Low","startTime":1131.094,"endTime":1133.705,"body":"transparency and Sara Doubleday"},{"speaker":"Galen Low","startTime":1131.094,"endTime":1133.705,"body":"you had mentioned, I hadn't"},{"speaker":"Galen Low","startTime":1133.705,"endTime":1135.924,"body":"even thought about it, but like"},{"speaker":"Galen Low","startTime":1133.705,"endTime":1135.924,"body":"we're always like, oh yeah,"},{"speaker":"Galen Low","startTime":1135.924,"endTime":1139.225,"body":"like personally identifiable"},{"speaker":"Galen Low","startTime":1135.924,"endTime":1139.225,"body":"information, financial data, you"},{"speaker":"Galen Low","startTime":1139.225,"endTime":1140.485,"body":"know, really confidential stuff."},{"speaker":"Galen Low","startTime":1140.995,"endTime":1141.2939999999999,"body":"Wait."},{"speaker":"Galen Low","startTime":1141.2939999999999,"endTime":1141.745,"body":"Yeah, right."},{"speaker":"Galen Low","startTime":1141.745,"endTime":1144.834,"body":"You know, people spend millions"},{"speaker":"Galen Low","startTime":1141.745,"endTime":1144.834,"body":"on their brand and it's not"},{"speaker":"Galen Low","startTime":1144.834,"endTime":1147.414,"body":"always the thing that are like,"},{"speaker":"Galen Low","startTime":1144.834,"endTime":1147.414,"body":"I don't know, I'm not a, I don't"},{"speaker":"Galen Low","startTime":1147.414,"endTime":1148.134,"body":"have a creative background."},{"speaker":"Galen Low","startTime":1148.374,"endTime":1149.574,"body":"You know, I'd be like,"},{"speaker":"Galen Low","startTime":1148.374,"endTime":1149.574,"body":"yeah, brand guidelines"},{"speaker":"Galen Low","startTime":1149.574,"endTime":1152.364,"body":"perfect, like Chuck it into"},{"speaker":"Galen Low","startTime":1149.574,"endTime":1152.364,"body":"GPT, you know, off we go."},{"speaker":"Galen Low","startTime":1152.604,"endTime":1155.064,"body":"'cause that's gonna tell me,"},{"speaker":"Galen Low","startTime":1152.604,"endTime":1155.064,"body":"you know, whether a lot or not,"},{"speaker":"Galen Low","startTime":1155.064,"endTime":1157.5539999999999,"body":"I'm aligned with, you know,"},{"speaker":"Galen Low","startTime":1155.064,"endTime":1157.5539999999999,"body":"what this company's all about."},{"speaker":"Galen Low","startTime":1157.5539999999999,"endTime":1160.5539999999999,"body":"But also is that an"},{"speaker":"Galen Low","startTime":1157.5539999999999,"endTime":1160.5539999999999,"body":"artifact that requires"},{"speaker":"Galen Low","startTime":1160.5539999999999,"endTime":1162.06,"body":"sort of more caution?"},{"speaker":"Galen Low","startTime":1162.82,"endTime":1164.9189999999999,"body":"More safety around"},{"speaker":"Galen Low","startTime":1162.82,"endTime":1164.9189999999999,"body":"that actually."},{"speaker":"Galen Low","startTime":1164.9189999999999,"endTime":1167.85,"body":"And Sara, double date is that"},{"speaker":"Galen Low","startTime":1164.9189999999999,"endTime":1167.85,"body":"part of the sort of value"},{"speaker":"Galen Low","startTime":1167.85,"endTime":1169.53,"body":"prop as well when you're"},{"speaker":"Galen Low","startTime":1167.85,"endTime":1169.53,"body":"being transparent with clients"},{"speaker":"Galen Low","startTime":1169.53,"endTime":1171.749,"body":"like, we're only using closed"},{"speaker":"Galen Low","startTime":1169.53,"endTime":1171.749,"body":"systems with your brand."},{"speaker":"Galen Low","startTime":1171.8999999999999,"endTime":1172.709,"body":"That's policy."},{"speaker":"Galen Low","startTime":1172.709,"endTime":1173.4289999999999,"body":"That's how we work."},{"speaker":"Sara Doubleday","startTime":1173.985,"endTime":1174.735,"body":"Absolutely."},{"speaker":"Sara Doubleday","startTime":1174.735,"endTime":1174.975,"body":"Yeah."},{"speaker":"Sara Doubleday","startTime":1175.0049999999999,"endTime":1179.354,"body":"We have language that we'll"},{"speaker":"Sara Doubleday","startTime":1175.0049999999999,"endTime":1179.354,"body":"sign off with a client on if"},{"speaker":"Sara Doubleday","startTime":1179.354,"endTime":1181.844,"body":"we're ever using AI for any"},{"speaker":"Sara Doubleday","startTime":1179.354,"endTime":1181.844,"body":"of our processes with them."},{"speaker":"Sara Doubleday","startTime":1181.844,"endTime":1183.884,"body":"And there's clients that opt"},{"speaker":"Sara Doubleday","startTime":1181.844,"endTime":1183.884,"body":"in and there's clients that opt"},{"speaker":"Sara Doubleday","startTime":1183.884,"endTime":1185.235,"body":"out for a variety of reasons."},{"speaker":"Sara Doubleday","startTime":1185.235,"endTime":1188.0249999999999,"body":"Like they might be working"},{"speaker":"Sara Doubleday","startTime":1185.235,"endTime":1188.0249999999999,"body":"in finance or healthcare and"},{"speaker":"Sara Doubleday","startTime":1188.0249999999999,"endTime":1190.5439999999999,"body":"just have a lot of sensitive"},{"speaker":"Sara Doubleday","startTime":1188.0249999999999,"endTime":1190.5439999999999,"body":"information, or they might"},{"speaker":"Sara Doubleday","startTime":1190.5439999999999,"endTime":1192.404,"body":"just be hesitant about AI."},{"speaker":"Sara Doubleday","startTime":1192.404,"endTime":1195.5249999999999,"body":"So we are very respectful"},{"speaker":"Sara Doubleday","startTime":1192.404,"endTime":1195.5249999999999,"body":"of that and definitely don't"},{"speaker":"Sara Doubleday","startTime":1195.5249999999999,"endTime":1198.314,"body":"wanna put any information in"},{"speaker":"Sara Doubleday","startTime":1195.5249999999999,"endTime":1198.314,"body":"that they're not okay with."},{"speaker":"Sara Doubleday","startTime":1198.7839999999999,"endTime":1201.934,"body":"The other consideration here"},{"speaker":"Sara Doubleday","startTime":1198.7839999999999,"endTime":1201.934,"body":"is, I do this all the time,"},{"speaker":"Sara Doubleday","startTime":1201.934,"endTime":1205.174,"body":"is the knee jerk reaction"},{"speaker":"Sara Doubleday","startTime":1201.934,"endTime":1205.174,"body":"to use AI is so strong."},{"speaker":"Sara Doubleday","startTime":1205.234,"endTime":1208.174,"body":"Something ha an email comes"},{"speaker":"Sara Doubleday","startTime":1205.234,"endTime":1208.174,"body":"in, a design request comes in,"},{"speaker":"Sara Doubleday","startTime":1208.174,"endTime":1209.389,"body":"and you think, oh, just use AI."},{"speaker":"Sara Doubleday","startTime":1210.119,"endTime":1214.199,"body":"And we need to really"},{"speaker":"Sara Doubleday","startTime":1210.119,"endTime":1214.199,"body":"speed bump that and ask"},{"speaker":"Sara Doubleday","startTime":1214.199,"endTime":1215.759,"body":"ourselves why we're using AI."},{"speaker":"Sara Doubleday","startTime":1215.759,"endTime":1217.379,"body":"Is it actually useful to use AI?"},{"speaker":"Sara Doubleday","startTime":1217.379,"endTime":1219.509,"body":"Or could I just take two"},{"speaker":"Sara Doubleday","startTime":1217.379,"endTime":1219.509,"body":"seconds to look at the brand"},{"speaker":"Sara Doubleday","startTime":1219.509,"endTime":1222.329,"body":"guidelines and say, yes,"},{"speaker":"Sara Doubleday","startTime":1219.509,"endTime":1222.329,"body":"this is accurate or not."},{"speaker":"Sara Doubleday","startTime":1222.329,"endTime":1225.359,"body":"Sometimes we don't need that"},{"speaker":"Sara Doubleday","startTime":1222.329,"endTime":1225.359,"body":"additional layer of feeding"},{"speaker":"Sara Doubleday","startTime":1225.359,"endTime":1227.639,"body":"something through AI to"},{"speaker":"Sara Doubleday","startTime":1225.359,"endTime":1227.639,"body":"know if it's working or not."},{"speaker":"Galen Low","startTime":1227.694,"endTime":1228.114,"body":"I love that."},{"speaker":"Galen Low","startTime":1228.114,"endTime":1229.7939999999999,"body":"And Greg actually in the green"},{"speaker":"Galen Low","startTime":1228.114,"endTime":1229.7939999999999,"body":"room, you mentioned something,"},{"speaker":"Galen Low","startTime":1229.854,"endTime":1234.084,"body":"and I won't give away the"},{"speaker":"Galen Low","startTime":1229.854,"endTime":1234.084,"body":"spoiler, but that idea that it's"},{"speaker":"Galen Low","startTime":1234.084,"endTime":1238.194,"body":"still important for the human"},{"speaker":"Galen Low","startTime":1234.084,"endTime":1238.194,"body":"to understand something before."},{"speaker":"Galen Low","startTime":1238.629,"endTime":1240.279,"body":"Also think with AI, right?"},{"speaker":"Galen Low","startTime":1240.459,"endTime":1243.209,"body":"Get that involved and almost"},{"speaker":"Galen Low","startTime":1240.459,"endTime":1243.209,"body":"just that the comparison is"},{"speaker":"Galen Low","startTime":1243.209,"endTime":1244.439,"body":"actually the collaboration."},{"speaker":"Galen Low","startTime":1244.9189999999999,"endTime":1246.989,"body":"Not necessarily one is"},{"speaker":"Galen Low","startTime":1244.9189999999999,"endTime":1246.989,"body":"right or one is wrong."},{"speaker":"Galen Low","startTime":1247.379,"endTime":1248.639,"body":"It's just, yeah, I don't know."},{"speaker":"Galen Low","startTime":1248.699,"endTime":1251.999,"body":"It's that kind of what you do"},{"speaker":"Galen Low","startTime":1248.699,"endTime":1251.999,"body":"with a human colleague as well."},{"speaker":"Galen Low","startTime":1252.099,"endTime":1255.189,"body":"I wouldn't necessarily just"},{"speaker":"Galen Low","startTime":1252.099,"endTime":1255.189,"body":"trust my day two intern to"},{"speaker":"Galen Low","startTime":1255.189,"endTime":1257.079,"body":"be like, cool, read these"},{"speaker":"Galen Low","startTime":1255.189,"endTime":1257.079,"body":"brand guidelines do a thing."},{"speaker":"Greg Storey","startTime":1257.589,"endTime":1257.829,"body":"Yeah."},{"speaker":"Greg Storey","startTime":1257.829,"endTime":1260.859,"body":"In fact, I have a, a chapter"},{"speaker":"Greg Storey","startTime":1257.829,"endTime":1260.859,"body":"near the end of the book"},{"speaker":"Greg Storey","startTime":1260.859,"endTime":1264.249,"body":"about recognizing if you're"},{"speaker":"Greg Storey","startTime":1260.859,"endTime":1264.249,"body":"relying on AI too much."},{"speaker":"Greg Storey","startTime":1264.729,"endTime":1268.119,"body":"Cure warning signs and Sara"},{"speaker":"Greg Storey","startTime":1264.729,"endTime":1268.119,"body":"Doubleday you're spot on."},{"speaker":"Greg Storey","startTime":1268.209,"endTime":1271.459,"body":"You know, like when you, oh,"},{"speaker":"Greg Storey","startTime":1268.209,"endTime":1271.459,"body":"cut paste, you know, it's"},{"speaker":"Greg Storey","startTime":1271.459,"endTime":1276.039,"body":"too easy and it's we can lose"},{"speaker":"Greg Storey","startTime":1271.459,"endTime":1276.039,"body":"our ability to just think for"},{"speaker":"Greg Storey","startTime":1276.039,"endTime":1280.149,"body":"ourselves pretty quickly without"},{"speaker":"Greg Storey","startTime":1276.039,"endTime":1280.149,"body":"recognizing, realizing it."},{"speaker":"Greg Storey","startTime":1280.1789999999999,"endTime":1283.269,"body":"So I wanna go back to one thing"},{"speaker":"Greg Storey","startTime":1280.1789999999999,"endTime":1283.269,"body":"about the comment about the"},{"speaker":"Greg Storey","startTime":1283.719,"endTime":1288.249,"body":"using AI and the process and,"},{"speaker":"Greg Storey","startTime":1283.719,"endTime":1288.249,"body":"and that it speeds things up"},{"speaker":"Greg Storey","startTime":1288.849,"endTime":1291.819,"body":"because, you know, I don't know"},{"speaker":"Greg Storey","startTime":1288.849,"endTime":1291.819,"body":"about you all and your results."},{"speaker":"Greg Storey","startTime":1292.404,"endTime":1297.384,"body":"But just using AI to do a"},{"speaker":"Greg Storey","startTime":1292.404,"endTime":1297.384,"body":"thing doesn't mean that you're"},{"speaker":"Greg Storey","startTime":1297.384,"endTime":1300.864,"body":"gonna get, you're likely not"},{"speaker":"Greg Storey","startTime":1297.384,"endTime":1300.864,"body":"gonna get good results for one."},{"speaker":"Greg Storey","startTime":1301.5539999999999,"endTime":1304.7939999999999,"body":"And we talk about being a"},{"speaker":"Greg Storey","startTime":1301.5539999999999,"endTime":1304.7939999999999,"body":"designer, when you use AI in"},{"speaker":"Greg Storey","startTime":1304.7939999999999,"endTime":1308.274,"body":"this way, you're really being"},{"speaker":"Greg Storey","startTime":1304.7939999999999,"endTime":1308.274,"body":"more of like the creative"},{"speaker":"Greg Storey","startTime":1308.274,"endTime":1310.194,"body":"director or, or director, right?"},{"speaker":"Greg Storey","startTime":1310.194,"endTime":1314.224,"body":"So your role is simply"},{"speaker":"Greg Storey","startTime":1310.194,"endTime":1314.224,"body":"just gone up one level."},{"speaker":"Greg Storey","startTime":1314.914,"endTime":1318.7939999999999,"body":"At the same time, you're still"},{"speaker":"Greg Storey","startTime":1314.914,"endTime":1318.7939999999999,"body":"having to say, nope, make"},{"speaker":"Greg Storey","startTime":1318.7939999999999,"endTime":1321.914,"body":"the logo bigger or move the"},{"speaker":"Greg Storey","startTime":1318.7939999999999,"endTime":1321.914,"body":"button over, but you're still"},{"speaker":"Greg Storey","startTime":1321.914,"endTime":1324.2839999999999,"body":"gonna have the same problems."},{"speaker":"Greg Storey","startTime":1324.404,"endTime":1329.084,"body":"It's just a roll of the dice if"},{"speaker":"Greg Storey","startTime":1324.404,"endTime":1329.084,"body":"you're gonna get proper output"},{"speaker":"Greg Storey","startTime":1329.624,"endTime":1333.194,"body":"and not on the first time,"},{"speaker":"Greg Storey","startTime":1329.624,"endTime":1333.194,"body":"more like after your 40th try."},{"speaker":"Greg Storey","startTime":1333.734,"endTime":1336.749,"body":"What I've found in my use"},{"speaker":"Greg Storey","startTime":1333.734,"endTime":1336.749,"body":"of, of these tools is that."},{"speaker":"Greg Storey","startTime":1337.574,"endTime":1341.444,"body":"You can go from just like Dan,"},{"speaker":"Greg Storey","startTime":1337.574,"endTime":1341.444,"body":"this thing is just clicking"},{"speaker":"Greg Storey","startTime":1341.474,"endTime":1344.694,"body":"and then five minutes later"},{"speaker":"Greg Storey","startTime":1341.474,"endTime":1344.694,"body":"it's whoa, what just happened?"},{"speaker":"Greg Storey","startTime":1345.204,"endTime":1349.5539999999999,"body":"I went from university"},{"speaker":"Greg Storey","startTime":1345.204,"endTime":1349.5539999999999,"body":"professor, academic quality"},{"speaker":"Greg Storey","startTime":1349.614,"endTime":1352.614,"body":"output to I'm dealing"},{"speaker":"Greg Storey","startTime":1349.614,"endTime":1352.614,"body":"with a five-year-old."},{"speaker":"Greg Storey","startTime":1353.164,"endTime":1355.114,"body":"And I don't know what happens"},{"speaker":"Greg Storey","startTime":1353.164,"endTime":1355.114,"body":"on that technology and I"},{"speaker":"Greg Storey","startTime":1355.114,"endTime":1356.524,"body":"can't explain what happens."},{"speaker":"Greg Storey","startTime":1357.154,"endTime":1361.414,"body":"I just know that even"},{"speaker":"Greg Storey","startTime":1357.154,"endTime":1361.414,"body":"in in a half hour's use,"},{"speaker":"Greg Storey","startTime":1361.864,"endTime":1363.244,"body":"you can all of a sudden."},{"speaker":"Greg Storey","startTime":1363.619,"endTime":1366.469,"body":"What it's doing is just"},{"speaker":"Greg Storey","startTime":1363.619,"endTime":1366.469,"body":"falling off a cliff."},{"speaker":"Greg Storey","startTime":1367.039,"endTime":1369.769,"body":"And there's been a couple times"},{"speaker":"Greg Storey","startTime":1367.039,"endTime":1369.769,"body":"I just had to say, I gotta go."},{"speaker":"Greg Storey","startTime":1369.799,"endTime":1372.619,"body":"I gotta walk away, I gotta"},{"speaker":"Greg Storey","startTime":1369.799,"endTime":1372.619,"body":"go, go do something else."},{"speaker":"Greg Storey","startTime":1372.619,"endTime":1375.649,"body":"'cause no matter what, I try"},{"speaker":"Greg Storey","startTime":1372.619,"endTime":1375.649,"body":"in my response, if I work"},{"speaker":"Greg Storey","startTime":1375.649,"endTime":1379.459,"body":"with this thing, it's just not"},{"speaker":"Greg Storey","startTime":1375.649,"endTime":1379.459,"body":"capable of doing it right now."},{"speaker":"Greg Storey","startTime":1380.029,"endTime":1382.9089999999999,"body":"So I just bring that up"},{"speaker":"Greg Storey","startTime":1380.029,"endTime":1382.9089999999999,"body":"because there was mention"},{"speaker":"Greg Storey","startTime":1382.914,"endTime":1386.329,"body":"of Canva earlier in the chat"},{"speaker":"Greg Storey","startTime":1382.914,"endTime":1386.329,"body":"way back in the day, we had"},{"speaker":"Greg Storey","startTime":1386.329,"endTime":1387.439,"body":"a thing called Quill draw."},{"speaker":"Greg Storey","startTime":1388.099,"endTime":1390.649,"body":"I remember when people would"},{"speaker":"Greg Storey","startTime":1388.099,"endTime":1390.649,"body":"say that they were a designer,"},{"speaker":"Greg Storey","startTime":1390.709,"endTime":1392.809,"body":"you know, like you'd go to"},{"speaker":"Greg Storey","startTime":1390.709,"endTime":1392.809,"body":"a Kinko's back when people"},{"speaker":"Greg Storey","startTime":1392.809,"endTime":1395.959,"body":"did that, and there was a"},{"speaker":"Greg Storey","startTime":1392.809,"endTime":1395.959,"body":"quote designer at Kinko's,"},{"speaker":"Greg Storey","startTime":1396.349,"endTime":1400.219,"body":"and you could buy a logo and"},{"speaker":"Greg Storey","startTime":1396.349,"endTime":1400.219,"body":"your business card and they"},{"speaker":"Greg Storey","startTime":1400.219,"endTime":1403.729,"body":"would give you the Curl draw"},{"speaker":"Greg Storey","startTime":1400.219,"endTime":1403.729,"body":"book and say, pick your logo."},{"speaker":"Greg Storey","startTime":1404.209,"endTime":1405.859,"body":"Pick your clip art image."},{"speaker":"Greg Storey","startTime":1406.369,"endTime":1408.799,"body":"And that's what passed"},{"speaker":"Greg Storey","startTime":1406.369,"endTime":1408.799,"body":"is as design, right?"},{"speaker":"Greg Storey","startTime":1409.189,"endTime":1412.369,"body":"And so again, people are always"},{"speaker":"Greg Storey","startTime":1409.189,"endTime":1412.369,"body":"gonna be looking for shortcuts."},{"speaker":"Greg Storey","startTime":1412.6689999999999,"endTime":1415.219,"body":"They assume that"},{"speaker":"Greg Storey","startTime":1412.6689999999999,"endTime":1415.219,"body":"it's easy to do."},{"speaker":"Greg Storey","startTime":1415.849,"endTime":1419.329,"body":"I don't, back to the question"},{"speaker":"Greg Storey","startTime":1415.849,"endTime":1419.329,"body":"of the client that does wanna"},{"speaker":"Greg Storey","startTime":1419.329,"endTime":1421.999,"body":"pay for design, they want"},{"speaker":"Greg Storey","startTime":1419.329,"endTime":1421.999,"body":"to use AI, they shouldn't"},{"speaker":"Greg Storey","startTime":1421.999,"endTime":1422.989,"body":"be your client anymore."},{"speaker":"Greg Storey","startTime":1423.439,"endTime":1425.9289999999999,"body":"If that's the type of people"},{"speaker":"Greg Storey","startTime":1423.439,"endTime":1425.9289999999999,"body":"that you're working with and"},{"speaker":"Greg Storey","startTime":1425.9289999999999,"endTime":1429.979,"body":"you are in design, or Sara,"},{"speaker":"Greg Storey","startTime":1425.9289999999999,"endTime":1429.979,"body":"I know you Sara, double that."},{"speaker":"Greg Storey","startTime":1430.039,"endTime":1433.519,"body":"You guys work at SEO, I"},{"speaker":"Greg Storey","startTime":1430.039,"endTime":1433.519,"body":"could use the robot to come"},{"speaker":"Greg Storey","startTime":1433.519,"endTime":1434.839,"body":"up with my SEO strategy."},{"speaker":"Greg Storey","startTime":1435.299,"endTime":1437.819,"body":"And if I don't value it,"},{"speaker":"Greg Storey","startTime":1435.299,"endTime":1437.819,"body":"then I'm, I'm probably gonna"},{"speaker":"Greg Storey","startTime":1437.819,"endTime":1438.779,"body":"be okay with the output."},{"speaker":"Greg Storey","startTime":1438.869,"endTime":1442.469,"body":"Whereas I know if I sat"},{"speaker":"Greg Storey","startTime":1438.869,"endTime":1442.469,"body":"down with you and, and will."},{"speaker":"Greg Storey","startTime":1442.889,"endTime":1446.849,"body":"The rest of the crew, I would be"},{"speaker":"Greg Storey","startTime":1442.889,"endTime":1446.849,"body":"getting so much better results."},{"speaker":"Greg Storey","startTime":1447.329,"endTime":1449.879,"body":"So it's just a matter of,"},{"speaker":"Greg Storey","startTime":1447.329,"endTime":1449.879,"body":"you know, I like this idea"},{"speaker":"Greg Storey","startTime":1449.879,"endTime":1453.4189999999999,"body":"of being upfront to weed out,"},{"speaker":"Greg Storey","startTime":1449.879,"endTime":1453.4189999999999,"body":"are these people that I should"},{"speaker":"Greg Storey","startTime":1453.4189999999999,"endTime":1455.58,"body":"be working with, are they"},{"speaker":"Greg Storey","startTime":1453.4189999999999,"endTime":1455.58,"body":"gonna value me and my work?"},{"speaker":"Galen Low","startTime":1455.939,"endTime":1459.36,"body":"I'd love to dig"},{"speaker":"Galen Low","startTime":1455.939,"endTime":1459.36,"body":"in there because that is, you"},{"speaker":"Galen Low","startTime":1459.36,"endTime":1461.219,"body":"know, what I'm seeing in the"},{"speaker":"Galen Low","startTime":1459.36,"endTime":1461.219,"body":"chat, you know, folks are like,"},{"speaker":"Galen Low","startTime":1461.219,"endTime":1462.449,"body":"I'm losing clients because."},{"speaker":"Galen Low","startTime":1462.914,"endTime":1464.354,"body":"They don't wanna pay"},{"speaker":"Galen Low","startTime":1462.914,"endTime":1464.354,"body":"for graphic design."},{"speaker":"Galen Low","startTime":1464.715,"endTime":1466.574,"body":"And Greg, what you're saying is"},{"speaker":"Galen Low","startTime":1464.715,"endTime":1466.574,"body":"those probably aren't the right"},{"speaker":"Galen Low","startTime":1466.574,"endTime":1469.604,"body":"clients, but they're out there,"},{"speaker":"Galen Low","startTime":1466.574,"endTime":1469.604,"body":"there are clients that do want,"},{"speaker":"Galen Low","startTime":1469.634,"endTime":1470.644,"body":"you know, sorry, double day."},{"speaker":"Galen Low","startTime":1470.644,"endTime":1472.0539999999999,"body":"What you, you mentioned"},{"speaker":"Galen Low","startTime":1470.644,"endTime":1472.0539999999999,"body":"at the beginning, right?"},{"speaker":"Galen Low","startTime":1472.0539999999999,"endTime":1474.574,"body":"It's like, how do we achieve"},{"speaker":"Galen Low","startTime":1472.0539999999999,"endTime":1474.574,"body":"a strategic outcome, right?"},{"speaker":"Galen Low","startTime":1474.574,"endTime":1475.834,"body":"How do we hit the goal?"},{"speaker":"Galen Low","startTime":1475.834,"endTime":1477.634,"body":"What decisions do we"},{"speaker":"Galen Low","startTime":1475.834,"endTime":1477.634,"body":"make to get there?"},{"speaker":"Galen Low","startTime":1477.694,"endTime":1480.274,"body":"Not how do we, you know,"},{"speaker":"Galen Low","startTime":1477.694,"endTime":1480.274,"body":"resize a bunch of images."},{"speaker":"Galen Low","startTime":1480.3039999999999,"endTime":1482.224,"body":"How do we like, you know,"},{"speaker":"Galen Low","startTime":1480.3039999999999,"endTime":1482.224,"body":"draw a line on a page that's"},{"speaker":"Galen Low","startTime":1482.224,"endTime":1484.624,"body":"not what the design is about."},{"speaker":"Galen Low","startTime":1484.624,"endTime":1485.119,"body":"That's not its role."},{"speaker":"Galen Low","startTime":1485.749,"endTime":1488.1499999999999,"body":"It's a tough one though, because"},{"speaker":"Galen Low","startTime":1485.749,"endTime":1488.1499999999999,"body":"I'm coming at this from a bit"},{"speaker":"Galen Low","startTime":1488.1499999999999,"endTime":1490.459,"body":"of an agency context, but a"},{"speaker":"Galen Low","startTime":1488.1499999999999,"endTime":1490.459,"body":"lot of agencies, the smaller"},{"speaker":"Galen Low","startTime":1490.459,"endTime":1493.6689999999999,"body":"ones are struggling because in"},{"speaker":"Galen Low","startTime":1490.459,"endTime":1493.6689999999999,"body":"some ways they don't have that"},{"speaker":"Galen Low","startTime":1493.8799999999999,"endTime":1496.339,"body":"buffer, the cushion to lose"},{"speaker":"Galen Low","startTime":1493.8799999999999,"endTime":1496.339,"body":"a bunch of clients and then"},{"speaker":"Galen Low","startTime":1496.639,"endTime":1498.949,"body":"acquire a bunch of new clients"},{"speaker":"Galen Low","startTime":1496.639,"endTime":1498.949,"body":"that are the right clients."},{"speaker":"Galen Low","startTime":1499.219,"endTime":1501.229,"body":"That all takes time and"},{"speaker":"Galen Low","startTime":1499.219,"endTime":1501.229,"body":"energy, like the, the cost"},{"speaker":"Galen Low","startTime":1501.229,"endTime":1503.599,"body":"of acquisition is actually,"},{"speaker":"Galen Low","startTime":1501.229,"endTime":1503.599,"body":"you know, really expensive."},{"speaker":"Galen Low","startTime":1503.9189999999999,"endTime":1505.779,"body":"I don't remember where"},{"speaker":"Galen Low","startTime":1503.9189999999999,"endTime":1505.779,"body":"I was gonna go with that"},{"speaker":"Galen Low","startTime":1505.809,"endTime":1506.859,"body":"other than to say that."},{"speaker":"Galen Low","startTime":1507.189,"endTime":1509.974,"body":"Are there strategies that you"},{"speaker":"Galen Low","startTime":1507.189,"endTime":1509.974,"body":"all are using to say, yeah,"},{"speaker":"Galen Low","startTime":1509.974,"endTime":1512.824,"body":"listen, like actually this"},{"speaker":"Galen Low","startTime":1509.974,"endTime":1512.824,"body":"client, I might have to make"},{"speaker":"Galen Low","startTime":1512.824,"endTime":1515.134,"body":"the recommendation that this"},{"speaker":"Galen Low","startTime":1512.824,"endTime":1515.134,"body":"is not a client that we work"},{"speaker":"Galen Low","startTime":1515.134,"endTime":1519.124,"body":"with and, or hey, we need to"},{"speaker":"Galen Low","startTime":1515.134,"endTime":1519.124,"body":"be like more clear upfront"},{"speaker":"Galen Low","startTime":1519.184,"endTime":1520.354,"body":"about who we're selling to."},{"speaker":"Galen Low","startTime":1520.624,"endTime":1521.824,"body":"You know, the economy is tough."},{"speaker":"Galen Low","startTime":1521.824,"endTime":1524.464,"body":"Everyone wants to land the"},{"speaker":"Galen Low","startTime":1521.824,"endTime":1524.464,"body":"deal, but some of these deals"},{"speaker":"Galen Low","startTime":1524.464,"endTime":1525.574,"body":"are gonna be the wrong deals."},{"speaker":"Galen Low","startTime":1525.574,"endTime":1527.224,"body":"And are you driving"},{"speaker":"Galen Low","startTime":1525.574,"endTime":1527.224,"body":"that conversation in"},{"speaker":"Galen Low","startTime":1527.224,"endTime":1528.454,"body":"the organizations that"},{"speaker":"Galen Low","startTime":1527.224,"endTime":1528.454,"body":"you're working with?"},{"speaker":"Sara Doubleday","startTime":1528.844,"endTime":1531.479,"body":"I'd say it's"},{"speaker":"Sara Doubleday","startTime":1528.844,"endTime":1531.479,"body":"really important that we"},{"speaker":"Sara Doubleday","startTime":1531.479,"endTime":1534.479,"body":"consider ourselves, not just"},{"speaker":"Sara Doubleday","startTime":1531.479,"endTime":1534.479,"body":"creatives, but also consultants,"},{"speaker":"Sara Doubleday","startTime":1534.479,"endTime":1536.729,"body":"whether we're working"},{"speaker":"Sara Doubleday","startTime":1534.479,"endTime":1536.729,"body":"internally or with clients."},{"speaker":"Sara Doubleday","startTime":1536.729,"endTime":1539.399,"body":"Because if someone is working"},{"speaker":"Sara Doubleday","startTime":1536.729,"endTime":1539.399,"body":"with us, odds are they are"},{"speaker":"Sara Doubleday","startTime":1539.399,"endTime":1542.459,"body":"not a designer or a creative,"},{"speaker":"Sara Doubleday","startTime":1539.399,"endTime":1542.459,"body":"they're coming to us for that."},{"speaker":"Sara Doubleday","startTime":1542.489,"endTime":1545.759,"body":"So it makes sense that"},{"speaker":"Sara Doubleday","startTime":1542.489,"endTime":1545.759,"body":"people would be attracted"},{"speaker":"Sara Doubleday","startTime":1545.759,"endTime":1547.079,"body":"to the new and shiny AI."},{"speaker":"Sara Doubleday","startTime":1547.109,"endTime":1548.309,"body":"They can get something"},{"speaker":"Sara Doubleday","startTime":1547.109,"endTime":1548.309,"body":"immediately that"},{"speaker":"Sara Doubleday","startTime":1548.339,"endTime":1549.299,"body":"previously they couldn't."},{"speaker":"Sara Doubleday","startTime":1549.349,"endTime":1552.709,"body":"If suddenly I could use AI"},{"speaker":"Sara Doubleday","startTime":1549.349,"endTime":1552.709,"body":"to do my accounting, I'm"},{"speaker":"Sara Doubleday","startTime":1552.709,"endTime":1555.139,"body":"not saying I would do that,"},{"speaker":"Sara Doubleday","startTime":1552.709,"endTime":1555.139,"body":"but you know, just comparing"},{"speaker":"Sara Doubleday","startTime":1555.139,"endTime":1557.569,"body":"it to something outside of"},{"speaker":"Sara Doubleday","startTime":1555.139,"endTime":1557.569,"body":"design and something that I"},{"speaker":"Sara Doubleday","startTime":1557.569,"endTime":1559.069,"body":"don't have the skillset to do."},{"speaker":"Sara Doubleday","startTime":1559.474,"endTime":1564.484,"body":"It is our job to explain"},{"speaker":"Sara Doubleday","startTime":1559.474,"endTime":1564.484,"body":"why creative is important"},{"speaker":"Sara Doubleday","startTime":1564.484,"endTime":1567.184,"body":"and why creative is solving"},{"speaker":"Sara Doubleday","startTime":1564.484,"endTime":1567.184,"body":"our clients, our internal"},{"speaker":"Sara Doubleday","startTime":1567.184,"endTime":1568.444,"body":"team's business problems."},{"speaker":"Sara Doubleday","startTime":1568.444,"endTime":1571.174,"body":"We're not just pulling"},{"speaker":"Sara Doubleday","startTime":1568.444,"endTime":1571.174,"body":"together wire frames or mood"},{"speaker":"Sara Doubleday","startTime":1571.174,"endTime":1572.7939999999999,"body":"boards or design elements."},{"speaker":"Sara Doubleday","startTime":1572.7939999999999,"endTime":1575.7939999999999,"body":"We're using these to support"},{"speaker":"Sara Doubleday","startTime":1572.7939999999999,"endTime":1575.7939999999999,"body":"a larger strategy and"},{"speaker":"Sara Doubleday","startTime":1575.7939999999999,"endTime":1579.634,"body":"to hopefully, ultimately"},{"speaker":"Sara Doubleday","startTime":1575.7939999999999,"endTime":1579.634,"body":"create more revenue and"},{"speaker":"Sara Doubleday","startTime":1579.634,"endTime":1580.654,"body":"grow our client's business."},{"speaker":"Sara Doubleday","startTime":1581.344,"endTime":1584.914,"body":"And I don't have a"},{"speaker":"Sara Doubleday","startTime":1581.344,"endTime":1584.914,"body":"explanation as to how AI"},{"speaker":"Sara Doubleday","startTime":1584.914,"endTime":1586.084,"body":"is currently doing that."},{"speaker":"Sara Doubleday","startTime":1586.084,"endTime":1588.844,"body":"So that's where the human mind"},{"speaker":"Sara Doubleday","startTime":1586.084,"endTime":1588.844,"body":"is really plugging in at that"},{"speaker":"Sara Doubleday","startTime":1588.844,"endTime":1591.154,"body":"point and saying, you know,"},{"speaker":"Sara Doubleday","startTime":1588.844,"endTime":1591.154,"body":"you can go this AI route, you"},{"speaker":"Sara Doubleday","startTime":1591.154,"endTime":1594.964,"body":"can generate these assets, but"},{"speaker":"Sara Doubleday","startTime":1591.154,"endTime":1594.964,"body":"in one month, two months, when"},{"speaker":"Sara Doubleday","startTime":1594.964,"endTime":1597.7839999999999,"body":"these aren't performing, come"},{"speaker":"Sara Doubleday","startTime":1594.964,"endTime":1597.7839999999999,"body":"back and we'll put together"},{"speaker":"Sara Doubleday","startTime":1597.7839999999999,"endTime":1600.244,"body":"a sound strategy that will"},{"speaker":"Sara Doubleday","startTime":1597.7839999999999,"endTime":1600.244,"body":"actually get you the results"},{"speaker":"Sara Doubleday","startTime":1600.244,"endTime":1601.084,"body":"that you're looking for."},{"speaker":"Sara Doubleday","startTime":1601.084,"endTime":1603.724,"body":"So then the money that you're"},{"speaker":"Sara Doubleday","startTime":1601.084,"endTime":1603.724,"body":"investing is now, paying off"},{"speaker":"Sara Doubleday","startTime":1603.724,"endTime":1604.644,"body":"because you're seeing that ROI."},{"speaker":"Galen Low","startTime":1604.644,"endTime":1605.389,"body":"I like that."},{"speaker":"Galen Low","startTime":1605.389,"endTime":1606.699,"body":"It's yeah, you go and try it."},{"speaker":"Galen Low","startTime":1606.699,"endTime":1607.324,"body":"I'll see you in a few months."},{"speaker":"Galen Low","startTime":1608.014,"endTime":1610.744,"body":"And then we're gonna be that"},{"speaker":"Galen Low","startTime":1608.014,"endTime":1610.744,"body":"puzzle piece that fits into the"},{"speaker":"Galen Low","startTime":1610.744,"endTime":1615.754,"body":"bigger puzzle rather than, you"},{"speaker":"Galen Low","startTime":1610.744,"endTime":1615.754,"body":"outsource to AI a piece of the"},{"speaker":"Galen Low","startTime":1615.754,"endTime":1618.274,"body":"puzzle that's just not gonna fit"},{"speaker":"Galen Low","startTime":1615.754,"endTime":1618.274,"body":"in the, in the broader strategy."},{"speaker":"Galen Low","startTime":1618.634,"endTime":1618.964,"body":"Very cool."},{"speaker":"Galen Low","startTime":1618.964,"endTime":1620.5539999999999,"body":"I wonder if I can shift"},{"speaker":"Galen Low","startTime":1618.964,"endTime":1620.5539999999999,"body":"into workflow a little"},{"speaker":"Galen Low","startTime":1620.5539999999999,"endTime":1622.264,"body":"bit because I think we're"},{"speaker":"Galen Low","startTime":1620.5539999999999,"endTime":1622.264,"body":"segueing there anyways."},{"speaker":"Galen Low","startTime":1622.884,"endTime":1624.264,"body":"Obviously things have changed."},{"speaker":"Galen Low","startTime":1624.264,"endTime":1626.274,"body":"How we're spending time is"},{"speaker":"Galen Low","startTime":1624.264,"endTime":1626.274,"body":"different and we're also"},{"speaker":"Galen Low","startTime":1626.274,"endTime":1629.244,"body":"talking about value and like"},{"speaker":"Galen Low","startTime":1626.274,"endTime":1629.244,"body":"in this particular, like what"},{"speaker":"Galen Low","startTime":1629.244,"endTime":1631.584,"body":"we were just talking about,"},{"speaker":"Galen Low","startTime":1629.244,"endTime":1631.584,"body":"like the the clients client"},{"speaker":"Galen Low","startTime":1631.584,"endTime":1634.674,"body":"value and what they're paying"},{"speaker":"Galen Low","startTime":1631.584,"endTime":1634.674,"body":"for, I guess I should say."},{"speaker":"Galen Low","startTime":1634.974,"endTime":1637.764,"body":"I'm just wondering like"},{"speaker":"Galen Low","startTime":1634.974,"endTime":1637.764,"body":"how is AI changing the"},{"speaker":"Galen Low","startTime":1637.764,"endTime":1641.154,"body":"workflow in your creative"},{"speaker":"Galen Low","startTime":1637.764,"endTime":1641.154,"body":"projects today, for example."},{"speaker":"Galen Low","startTime":1641.489,"endTime":1645.329,"body":"Is there really less time needed"},{"speaker":"Galen Low","startTime":1641.489,"endTime":1645.329,"body":"on some of the things like we've"},{"speaker":"Galen Low","startTime":1645.329,"endTime":1648.1789999999999,"body":"been talking about, like note"},{"speaker":"Galen Low","startTime":1645.329,"endTime":1648.1789999999999,"body":"taking and like synthesis from"},{"speaker":"Galen Low","startTime":1648.1789999999999,"endTime":1650.849,"body":"workshops, but like the actual"},{"speaker":"Galen Low","startTime":1648.1789999999999,"endTime":1650.849,"body":"like the more visual stuff."},{"speaker":"Galen Low","startTime":1650.999,"endTime":1652.6789999999999,"body":"Things like mood boards"},{"speaker":"Galen Low","startTime":1650.999,"endTime":1652.6789999999999,"body":"and wire framing."},{"speaker":"Galen Low","startTime":1652.949,"endTime":1654.809,"body":"You know, I'm seeing"},{"speaker":"Galen Low","startTime":1652.949,"endTime":1654.809,"body":"examples online of yeah,"},{"speaker":"Galen Low","startTime":1654.809,"endTime":1655.979,"body":"it can just spit it out."},{"speaker":"Galen Low","startTime":1656.279,"endTime":1659.009,"body":"Is it really that much"},{"speaker":"Galen Low","startTime":1656.279,"endTime":1659.009,"body":"of a time savings?"},{"speaker":"Galen Low","startTime":1659.009,"endTime":1662.189,"body":"And if it is, then like how"},{"speaker":"Galen Low","startTime":1659.009,"endTime":1662.189,"body":"does that change the workflow"},{"speaker":"Galen Low","startTime":1662.189,"endTime":1664.579,"body":"and how you estimate time and"},{"speaker":"Galen Low","startTime":1662.189,"endTime":1664.579,"body":"you know, if it's great, we"},{"speaker":"Galen Low","startTime":1664.579,"endTime":1667.2939999999999,"body":"needed two weeks to do wire"},{"speaker":"Galen Low","startTime":1664.579,"endTime":1667.2939999999999,"body":"frames, now we need two days."},{"speaker":"Galen Low","startTime":1668.084,"endTime":1670.694,"body":"Then how does that impact"},{"speaker":"Galen Low","startTime":1668.084,"endTime":1670.694,"body":"like the rest of the work?"},{"speaker":"Galen Low","startTime":1671.099,"endTime":1673.079,"body":"That was probably three"},{"speaker":"Galen Low","startTime":1671.099,"endTime":1673.079,"body":"questions, but either way"},{"speaker":"Galen Low","startTime":1673.079,"endTime":1675.269,"body":"I'm going to challenge"},{"speaker":"Galen Low","startTime":1673.079,"endTime":1675.269,"body":"Ms. Doubleday over here."},{"speaker":"Sara Doubleday","startTime":1676.059,"endTime":1677.199,"body":"This is"},{"speaker":"Sara Doubleday","startTime":1676.059,"endTime":1677.199,"body":"definitely a topic I could"},{"speaker":"Sara Doubleday","startTime":1677.199,"endTime":1679.119,"body":"talk about all day, so"},{"speaker":"Sara Doubleday","startTime":1677.199,"endTime":1679.119,"body":"I'll share my thoughts."},{"speaker":"Sara Doubleday","startTime":1679.119,"endTime":1682.119,"body":"One, definitely wanna hear"},{"speaker":"Sara Doubleday","startTime":1679.119,"endTime":1682.119,"body":"from everybody else, but"},{"speaker":"Sara Doubleday","startTime":1682.119,"endTime":1685.839,"body":"we really plug in AI for"},{"speaker":"Sara Doubleday","startTime":1682.119,"endTime":1685.839,"body":"production and scaling."},{"speaker":"Sara Doubleday","startTime":1685.869,"endTime":1689.289,"body":"It has a huge impact on speed to"},{"speaker":"Sara Doubleday","startTime":1685.869,"endTime":1689.289,"body":"market, so we're using it less"},{"speaker":"Sara Doubleday","startTime":1689.289,"endTime":1691.564,"body":"upfront with the mood boards and"},{"speaker":"Sara Doubleday","startTime":1689.289,"endTime":1691.564,"body":"with the wire frames because."},{"speaker":"Sara Doubleday","startTime":1692.134,"endTime":1695.314,"body":"That is all being informed"},{"speaker":"Sara Doubleday","startTime":1692.134,"endTime":1695.314,"body":"by user research, customer"},{"speaker":"Sara Doubleday","startTime":1695.314,"endTime":1698.134,"body":"journeys, business"},{"speaker":"Sara Doubleday","startTime":1695.314,"endTime":1698.134,"body":"strategy, brand, platform."},{"speaker":"Sara Doubleday","startTime":1698.134,"endTime":1699.874,"body":"And those are elements"},{"speaker":"Sara Doubleday","startTime":1698.134,"endTime":1699.874,"body":"that if we plugged into"},{"speaker":"Sara Doubleday","startTime":1699.874,"endTime":1703.0539999999999,"body":"AI, we would not be getting"},{"speaker":"Sara Doubleday","startTime":1699.874,"endTime":1703.0539999999999,"body":"a really great result."},{"speaker":"Sara Doubleday","startTime":1703.0539999999999,"endTime":1706.144,"body":"So if you're just looking"},{"speaker":"Sara Doubleday","startTime":1703.0539999999999,"endTime":1706.144,"body":"for a design to be created,"},{"speaker":"Sara Doubleday","startTime":1706.144,"endTime":1709.174,"body":"you could certainly plug"},{"speaker":"Sara Doubleday","startTime":1706.144,"endTime":1709.174,"body":"it into AI, but it won't"},{"speaker":"Sara Doubleday","startTime":1709.174,"endTime":1710.464,"body":"necessarily move the needle."},{"speaker":"Sara Doubleday","startTime":1710.464,"endTime":1714.634,"body":"So we're taking the time that we"},{"speaker":"Sara Doubleday","startTime":1710.464,"endTime":1714.634,"body":"originally spent on production"},{"speaker":"Sara Doubleday","startTime":1714.694,"endTime":1717.0339999999999,"body":"and putting that upfront in"},{"speaker":"Sara Doubleday","startTime":1714.694,"endTime":1717.0339999999999,"body":"strategy, and then moving"},{"speaker":"Sara Doubleday","startTime":1717.0339999999999,"endTime":1720.3039999999999,"body":"much, much more quickly on"},{"speaker":"Sara Doubleday","startTime":1717.0339999999999,"endTime":1720.3039999999999,"body":"production and speed to market."},{"speaker":"Sara Doubleday","startTime":1720.3039999999999,"endTime":1720.699,"body":"So, you know."},{"speaker":"Sara Doubleday","startTime":1721.434,"endTime":1724.2839999999999,"body":"Hopefully gone are the days"},{"speaker":"Sara Doubleday","startTime":1721.434,"endTime":1724.2839999999999,"body":"of versioning out hundreds"},{"speaker":"Sara Doubleday","startTime":1724.2839999999999,"endTime":1727.164,"body":"of assets for campaigns, like"},{"speaker":"Sara Doubleday","startTime":1724.2839999999999,"endTime":1727.164,"body":"having to make copy updates,"},{"speaker":"Sara Doubleday","startTime":1727.164,"endTime":1728.664,"body":"having to resize things."},{"speaker":"Sara Doubleday","startTime":1728.664,"endTime":1731.574,"body":"I will happily trade all"},{"speaker":"Sara Doubleday","startTime":1728.664,"endTime":1731.574,"body":"of that for more time and"},{"speaker":"Sara Doubleday","startTime":1731.574,"endTime":1734.094,"body":"ideation and strategy, and"},{"speaker":"Sara Doubleday","startTime":1731.574,"endTime":1734.094,"body":"our clients seem to really"},{"speaker":"Sara Doubleday","startTime":1734.094,"endTime":1735.384,"body":"respond to that as well."},{"speaker":"Greg Storey","startTime":1735.684,"endTime":1736.399,"body":"Can I build"},{"speaker":"Greg Storey","startTime":1735.684,"endTime":1736.399,"body":"on that real quick?"},{"speaker":"Greg Storey","startTime":1737.094,"endTime":1740.519,"body":"I imagine a future taking"},{"speaker":"Greg Storey","startTime":1737.094,"endTime":1740.519,"body":"your, your, what you just said"},{"speaker":"Greg Storey","startTime":1740.599,"endTime":1742.584,"body":"back to the personalization"},{"speaker":"Greg Storey","startTime":1740.599,"endTime":1742.584,"body":"thing you talked about"},{"speaker":"Greg Storey","startTime":1742.584,"endTime":1743.334,"body":"at the very beginning."},{"speaker":"Greg Storey","startTime":1743.844,"endTime":1745.704,"body":"When you have tools"},{"speaker":"Greg Storey","startTime":1743.844,"endTime":1745.704,"body":"like design systems."},{"speaker":"Greg Storey","startTime":1746.424,"endTime":1749.874,"body":"Where you don't have to have"},{"speaker":"Greg Storey","startTime":1746.424,"endTime":1749.874,"body":"a bunch of assets, you simply"},{"speaker":"Greg Storey","startTime":1749.874,"endTime":1751.344,"body":"are evolving or iterating them."},{"speaker":"Greg Storey","startTime":1751.764,"endTime":1754.614,"body":"But going back to the"},{"speaker":"Greg Storey","startTime":1751.764,"endTime":1754.614,"body":"personalization thing of there's"},{"speaker":"Greg Storey","startTime":1754.614,"endTime":1758.3039999999999,"body":"gonna come a time when we go"},{"speaker":"Greg Storey","startTime":1754.614,"endTime":1758.3039999999999,"body":"to the web and we're gonna"},{"speaker":"Greg Storey","startTime":1758.3039999999999,"endTime":1762.0539999999999,"body":"be seeing different versions"},{"speaker":"Greg Storey","startTime":1758.3039999999999,"endTime":1762.0539999999999,"body":"of the same site, different"},{"speaker":"Greg Storey","startTime":1762.0539999999999,"endTime":1763.434,"body":"images, different language."},{"speaker":"Greg Storey","startTime":1763.464,"endTime":1766.614,"body":"And I don't just mean"},{"speaker":"Greg Storey","startTime":1763.464,"endTime":1766.614,"body":"different language of English"},{"speaker":"Greg Storey","startTime":1766.614,"endTime":1768.3039999999999,"body":"versus Spanish, different."},{"speaker":"Greg Storey","startTime":1768.364,"endTime":1771.184,"body":"It's gonna speak in the voice"},{"speaker":"Greg Storey","startTime":1768.364,"endTime":1771.184,"body":"that we most resonate with."},{"speaker":"Greg Storey","startTime":1771.634,"endTime":1772.924,"body":"And that to me is."},{"speaker":"Greg Storey","startTime":1773.299,"endTime":1775.459,"body":"Where it's gonna be so"},{"speaker":"Greg Storey","startTime":1773.299,"endTime":1775.459,"body":"interesting when you get to"},{"speaker":"Greg Storey","startTime":1775.459,"endTime":1779.809,"body":"the having more time to ideate"},{"speaker":"Greg Storey","startTime":1775.459,"endTime":1779.809,"body":"and come with the strategy."},{"speaker":"Greg Storey","startTime":1780.469,"endTime":1783.079,"body":"Right now we're looking"},{"speaker":"Greg Storey","startTime":1780.469,"endTime":1783.079,"body":"at that as like a single"},{"speaker":"Greg Storey","startTime":1783.079,"endTime":1786.889,"body":"channel or like a, a"},{"speaker":"Greg Storey","startTime":1783.079,"endTime":1786.889,"body":"localization problem challenge."},{"speaker":"Greg Storey","startTime":1787.279,"endTime":1790.339,"body":"But I see a table, we're gonna"},{"speaker":"Greg Storey","startTime":1787.279,"endTime":1790.339,"body":"have to be like, no, there's"},{"speaker":"Greg Storey","startTime":1790.339,"endTime":1794.329,"body":"actually 12 different personas"},{"speaker":"Greg Storey","startTime":1790.339,"endTime":1794.329,"body":"and just this language, or"},{"speaker":"Greg Storey","startTime":1794.6589999999999,"endTime":1795.739,"body":"something along those lines."},{"speaker":"Greg Storey","startTime":1795.739,"endTime":1795.9189999999999,"body":"Right?"},{"speaker":"Greg Storey","startTime":1795.9189999999999,"endTime":1798.289,"body":"The different data points"},{"speaker":"Greg Storey","startTime":1795.9189999999999,"endTime":1798.289,"body":"that we have to then come"},{"speaker":"Greg Storey","startTime":1798.289,"endTime":1800.239,"body":"up with these multivariate."},{"speaker":"Greg Storey","startTime":1800.674,"endTime":1802.954,"body":"Campaigns and the"},{"speaker":"Greg Storey","startTime":1800.674,"endTime":1802.954,"body":"strategies for them."},{"speaker":"Greg Storey","startTime":1803.464,"endTime":1806.524,"body":"That's, I'll say, you know,"},{"speaker":"Greg Storey","startTime":1803.464,"endTime":1806.524,"body":"buckle up because I see that"},{"speaker":"Greg Storey","startTime":1806.524,"endTime":1809.854,"body":"kind of work that Sara, you"},{"speaker":"Greg Storey","startTime":1806.524,"endTime":1809.854,"body":"just mentioned as being vital"},{"speaker":"Greg Storey","startTime":1810.0339999999999,"endTime":1813.574,"body":"to develop the cognition,"},{"speaker":"Greg Storey","startTime":1810.0339999999999,"endTime":1813.574,"body":"the, the capacity to do"},{"speaker":"Greg Storey","startTime":1813.574,"endTime":1816.0339999999999,"body":"that kind of work because"},{"speaker":"Greg Storey","startTime":1813.574,"endTime":1816.0339999999999,"body":"the demand will be there."},{"speaker":"Galen Low","startTime":1816.364,"endTime":1817.774,"body":"I love idea and"},{"speaker":"Galen Low","startTime":1816.364,"endTime":1817.774,"body":"if I'm understanding you"},{"speaker":"Galen Low","startTime":1817.774,"endTime":1820.594,"body":"correctly, like the upfront"},{"speaker":"Galen Low","startTime":1817.774,"endTime":1820.594,"body":"work is creating the personas"},{"speaker":"Galen Low","startTime":1820.954,"endTime":1823.654,"body":"so that the downstream work"},{"speaker":"Galen Low","startTime":1820.954,"endTime":1823.654,"body":"is like that multivariate,"},{"speaker":"Galen Low","startTime":1823.684,"endTime":1824.674,"body":"the like multiplicity."},{"speaker":"Galen Low","startTime":1824.674,"endTime":1826.5339999999999,"body":"You're not spending like"},{"speaker":"Galen Low","startTime":1824.674,"endTime":1826.5339999999999,"body":"whatever, if you have"},{"speaker":"Galen Low","startTime":1826.5339999999999,"endTime":1828.364,"body":"eight personas, you're"},{"speaker":"Galen Low","startTime":1826.5339999999999,"endTime":1828.364,"body":"not doing eight projects."},{"speaker":"Galen Low","startTime":1828.754,"endTime":1830.524,"body":"You're actually spending"},{"speaker":"Galen Low","startTime":1828.754,"endTime":1830.524,"body":"your time up front and"},{"speaker":"Galen Low","startTime":1830.524,"endTime":1834.0339999999999,"body":"using AI and humans to"},{"speaker":"Galen Low","startTime":1830.524,"endTime":1834.0339999999999,"body":"create a more personalized"},{"speaker":"Galen Low","startTime":1834.0339999999999,"endTime":1836.884,"body":"experience that is gonna be"},{"speaker":"Galen Low","startTime":1834.0339999999999,"endTime":1836.884,"body":"different for those personas."},{"speaker":"Greg Storey","startTime":1837.154,"endTime":1837.484,"body":"Yeah."},{"speaker":"Greg Storey","startTime":1837.514,"endTime":1840.874,"body":"Psychographics is gonna be,"},{"speaker":"Greg Storey","startTime":1837.514,"endTime":1840.874,"body":"I think, become more and more"},{"speaker":"Greg Storey","startTime":1840.874,"endTime":1844.444,"body":"relevant the farther we get into"},{"speaker":"Greg Storey","startTime":1840.874,"endTime":1844.444,"body":"this new world that we're in."},{"speaker":"Galen Low","startTime":1844.714,"endTime":1845.0439999999999,"body":"Boom."},{"speaker":"Galen Low","startTime":1845.434,"endTime":1845.914,"body":"I love that."},{"speaker":"Galen Low","startTime":1846.244,"endTime":1848.944,"body":"Fisher, what does workflow"},{"speaker":"Galen Low","startTime":1846.244,"endTime":1848.944,"body":"look like for you today"},{"speaker":"Galen Low","startTime":1849.039,"endTime":1850.384,"body":"going down an AI path?"},{"speaker":"Galen Low","startTime":1850.414,"endTime":1853.144,"body":"Similar, like more time"},{"speaker":"Galen Low","startTime":1850.414,"endTime":1853.144,"body":"spent in the upfronts,"},{"speaker":"Galen Low","startTime":1853.504,"endTime":1856.264,"body":"more AI use downstream, or"},{"speaker":"Galen Low","startTime":1853.504,"endTime":1856.264,"body":"maybe something different?"},{"speaker":"Sara Fisher","startTime":1856.879,"endTime":1859.069,"body":"For me,"},{"speaker":"Sara Fisher","startTime":1856.879,"endTime":1859.069,"body":"it's similar to what"},{"speaker":"Sara Fisher","startTime":1859.099,"endTime":1860.569,"body":"Sara Doubleday shared."},{"speaker":"Sara Fisher","startTime":1860.569,"endTime":1863.389,"body":"I'm not seeing a big change"},{"speaker":"Sara Fisher","startTime":1860.569,"endTime":1863.389,"body":"on the overall workflow, but"},{"speaker":"Sara Fisher","startTime":1863.389,"endTime":1865.039,"body":"I am seeing things sped up."},{"speaker":"Sara Fisher","startTime":1865.039,"endTime":1867.079,"body":"Once you get to the"},{"speaker":"Sara Fisher","startTime":1865.039,"endTime":1867.079,"body":"creative production phase."},{"speaker":"Sara Fisher","startTime":1867.4089999999999,"endTime":1871.299,"body":"Like I mentioned, it's real"},{"speaker":"Sara Fisher","startTime":1867.4089999999999,"endTime":1871.299,"body":"quick and easy to use generative"},{"speaker":"Sara Fisher","startTime":1871.299,"endTime":1874.059,"body":"AI to fill in a background if"},{"speaker":"Sara Fisher","startTime":1871.299,"endTime":1874.059,"body":"you need to do quick edits."},{"speaker":"Sara Fisher","startTime":1874.329,"endTime":1877.689,"body":"That said, it still requires"},{"speaker":"Sara Fisher","startTime":1874.329,"endTime":1877.689,"body":"a human eye at the end of"},{"speaker":"Sara Fisher","startTime":1877.689,"endTime":1880.379,"body":"it, if you're doing video"},{"speaker":"Sara Fisher","startTime":1877.689,"endTime":1880.379,"body":"transitions, it might make a"},{"speaker":"Sara Fisher","startTime":1880.379,"endTime":1882.059,"body":"really weird, funky transition."},{"speaker":"Sara Fisher","startTime":1882.059,"endTime":1885.509,"body":"And this came up recently where"},{"speaker":"Sara Fisher","startTime":1882.059,"endTime":1885.509,"body":"it was like, and it was a hand"},{"speaker":"Sara Fisher","startTime":1885.509,"endTime":1889.319,"body":"thing, AI hands are getting"},{"speaker":"Sara Fisher","startTime":1885.509,"endTime":1889.319,"body":"better, but it was still just"},{"speaker":"Sara Fisher","startTime":1889.319,"endTime":1891.599,"body":"like not a smooth transition."},{"speaker":"Sara Fisher","startTime":1891.599,"endTime":1894.6589999999999,"body":"So I keep using the"},{"speaker":"Sara Fisher","startTime":1891.599,"endTime":1894.6589999999999,"body":"word augment, like AI is"},{"speaker":"Sara Fisher","startTime":1894.6589999999999,"endTime":1895.979,"body":"augmenting the workflows."},{"speaker":"Sara Fisher","startTime":1895.979,"endTime":1900.509,"body":"But I think the general start to"},{"speaker":"Sara Fisher","startTime":1895.979,"endTime":1900.509,"body":"finish the steps and the process"},{"speaker":"Sara Fisher","startTime":1900.539,"endTime":1902.579,"body":"has been largely the same."},{"speaker":"Sara Fisher","startTime":1902.579,"endTime":1906.359,"body":"It's just using AI to shorten"},{"speaker":"Sara Fisher","startTime":1902.579,"endTime":1906.359,"body":"bits and pieces here and there."},{"speaker":"Sara Fisher","startTime":1906.8039999999999,"endTime":1910.104,"body":"Or maybe ideate some"},{"speaker":"Sara Fisher","startTime":1906.8039999999999,"endTime":1910.104,"body":"things and synthesize."},{"speaker":"Sara Fisher","startTime":1910.6589999999999,"endTime":1912.849,"body":"Meeting notes from clients"},{"speaker":"Sara Fisher","startTime":1910.6589999999999,"endTime":1912.849,"body":"and that kind of thing."},{"speaker":"Galen Low","startTime":1913.209,"endTime":1914.529,"body":"I think that's"},{"speaker":"Galen Low","startTime":1913.209,"endTime":1914.529,"body":"really interesting, this"},{"speaker":"Galen Low","startTime":1914.529,"endTime":1916.629,"body":"idea of sort of like the"},{"speaker":"Galen Low","startTime":1914.529,"endTime":1916.629,"body":"meaningful human interaction."},{"speaker":"Galen Low","startTime":1916.629,"endTime":1917.109,"body":"I like, great."},{"speaker":"Galen Low","startTime":1917.1689999999999,"endTime":1919.029,"body":"You mentioned like your,"},{"speaker":"Galen Low","startTime":1917.1689999999999,"endTime":1919.029,"body":"your role is leveled up."},{"speaker":"Galen Low","startTime":1919.059,"endTime":1920.829,"body":"You're kinda like overseeing"},{"speaker":"Galen Low","startTime":1919.059,"endTime":1920.829,"body":"work whether you like it or"},{"speaker":"Galen Low","startTime":1920.829,"endTime":1924.699,"body":"not, and that's like a skill"},{"speaker":"Galen Low","startTime":1920.829,"endTime":1924.699,"body":"and also like a, a sort of"},{"speaker":"Galen Low","startTime":1924.699,"endTime":1925.9289999999999,"body":"threshold to mind, right?"},{"speaker":"Galen Low","startTime":1925.9289999999999,"endTime":1928.819,"body":"Of like how many revisions"},{"speaker":"Galen Low","startTime":1925.9289999999999,"endTime":1928.819,"body":"is too many revisions you"},{"speaker":"Galen Low","startTime":1928.819,"endTime":1932.379,"body":"know, with a junior designer"},{"speaker":"Galen Low","startTime":1928.819,"endTime":1932.379,"body":"you know, like it's 12"},{"speaker":"Galen Low","startTime":1932.379,"endTime":1934.1789999999999,"body":"too many and they're like,"},{"speaker":"Galen Low","startTime":1932.379,"endTime":1934.1789999999999,"body":"okay, well listen, this is"},{"speaker":"Galen Low","startTime":1934.229,"endTime":1935.549,"body":"let's just go another route."},{"speaker":"Galen Low","startTime":1935.9189999999999,"endTime":1939.459,"body":"Then what is it for sort of"},{"speaker":"Galen Low","startTime":1935.9189999999999,"endTime":1939.459,"body":"each, whatever, each AI tool"},{"speaker":"Galen Low","startTime":1939.459,"endTime":1940.1789999999999,"body":"that you're working with."},{"speaker":"Galen Low","startTime":1940.539,"endTime":1941.439,"body":"That's really interesting."},{"speaker":"Galen Low","startTime":1941.859,"endTime":1942.489,"body":"I thought maybe I'd like."},{"speaker":"Galen Low","startTime":1943.019,"endTime":1945.809,"body":"Dial it back a little bit, zoom"},{"speaker":"Galen Low","startTime":1943.019,"endTime":1945.809,"body":"a bit out, because the other"},{"speaker":"Galen Low","startTime":1945.809,"endTime":1947.999,"body":"thing that, like we were talking"},{"speaker":"Galen Low","startTime":1945.809,"endTime":1947.999,"body":"about as we were putting this"},{"speaker":"Galen Low","startTime":1947.999,"endTime":1951.6589999999999,"body":"together was just this notion of"},{"speaker":"Galen Low","startTime":1947.999,"endTime":1951.6589999999999,"body":"like creative role stereotypes."},{"speaker":"Galen Low","startTime":1951.689,"endTime":1952.079,"body":"Right?"},{"speaker":"Galen Low","startTime":1952.4089999999999,"endTime":1955.109,"body":"And especially as a project"},{"speaker":"Galen Low","startTime":1952.4089999999999,"endTime":1955.109,"body":"manager, I got that a lot."},{"speaker":"Galen Low","startTime":1955.109,"endTime":1956.039,"body":"I witnessed it a lot."},{"speaker":"Galen Low","startTime":1956.249,"endTime":1958.979,"body":"I maybe have been guilty"},{"speaker":"Galen Low","startTime":1956.249,"endTime":1958.979,"body":"of it sometimes too."},{"speaker":"Galen Low","startTime":1959.219,"endTime":1960.1499999999999,"body":"It's the oh yeah, you know."},{"speaker":"Galen Low","startTime":1960.779,"endTime":1962.849,"body":"The design team, they"},{"speaker":"Galen Low","startTime":1960.779,"endTime":1962.849,"body":"just draw pretty pictures."},{"speaker":"Galen Low","startTime":1962.849,"endTime":1964.799,"body":"They just, they never care"},{"speaker":"Galen Low","startTime":1962.849,"endTime":1964.799,"body":"about the business constraints."},{"speaker":"Galen Low","startTime":1964.799,"endTime":1965.9089999999999,"body":"They always go over budget."},{"speaker":"Galen Low","startTime":1966.089,"endTime":1968.9089999999999,"body":"Then we've blown the budget"},{"speaker":"Galen Low","startTime":1966.089,"endTime":1968.9089999999999,"body":"up front and you know, like"},{"speaker":"Galen Low","startTime":1969.209,"endTime":1971.189,"body":"there's not enough time to do"},{"speaker":"Galen Low","startTime":1969.209,"endTime":1971.189,"body":"all the other things because"},{"speaker":"Galen Low","startTime":1971.189,"endTime":1973.4089999999999,"body":"you know, they've just been"},{"speaker":"Galen Low","startTime":1971.189,"endTime":1973.4089999999999,"body":"creatives doing creative stuff."},{"speaker":"Galen Low","startTime":1973.799,"endTime":1977.309,"body":"Does AI present an opportunity"},{"speaker":"Galen Low","startTime":1973.799,"endTime":1977.309,"body":"to rise above these"},{"speaker":"Galen Low","startTime":1977.309,"endTime":1980.789,"body":"stereotypes, or could it"},{"speaker":"Galen Low","startTime":1977.309,"endTime":1980.789,"body":"actually maybe deepen them?"},{"speaker":"Sara Fisher","startTime":1981.209,"endTime":1984.539,"body":"I feel like it's"},{"speaker":"Sara Fisher","startTime":1981.209,"endTime":1984.539,"body":"going to be a recurring theme,"},{"speaker":"Sara Fisher","startTime":1985.019,"endTime":1987.119,"body":"whether AI is included or not."},{"speaker":"Sara Fisher","startTime":1987.1789999999999,"endTime":1988.139,"body":"I feel like."},{"speaker":"Sara Fisher","startTime":1988.529,"endTime":1991.649,"body":"In my career, like starting out"},{"speaker":"Sara Fisher","startTime":1988.529,"endTime":1991.649,"body":"as a designer, trying to explain"},{"speaker":"Sara Fisher","startTime":1991.649,"endTime":1994.9189999999999,"body":"what you do again, like Galen,"},{"speaker":"Sara Fisher","startTime":1991.649,"endTime":1994.9189999999999,"body":"you were mentioning, you're"},{"speaker":"Sara Fisher","startTime":1994.9189999999999,"endTime":1996.119,"body":"just making pretty pictures."},{"speaker":"Sara Fisher","startTime":1996.119,"endTime":1998.969,"body":"Like I could just sit"},{"speaker":"Sara Fisher","startTime":1996.119,"endTime":1998.969,"body":"down and pull up Microsoft"},{"speaker":"Sara Fisher","startTime":1998.969,"endTime":2000.619,"body":"Word and plug in, like."},{"speaker":"Galen Low","startTime":2000.979,"endTime":2001.129,"body":"Type out."},{"speaker":"Sara Fisher","startTime":2001.879,"endTime":2002.209,"body":"Yeah."},{"speaker":"Sara Fisher","startTime":2002.209,"endTime":2005.239,"body":"It's more, for me, it"},{"speaker":"Sara Fisher","startTime":2002.209,"endTime":2005.239,"body":"comes down to, in order to"},{"speaker":"Sara Fisher","startTime":2005.239,"endTime":2008.569,"body":"overcome that stereotype,"},{"speaker":"Sara Fisher","startTime":2005.239,"endTime":2008.569,"body":"it's all about education."},{"speaker":"Sara Fisher","startTime":2009.109,"endTime":2013.279,"body":"Educating your clients, your"},{"speaker":"Sara Fisher","startTime":2009.109,"endTime":2013.279,"body":"potential clients, people around"},{"speaker":"Sara Fisher","startTime":2013.279,"endTime":2017.119,"body":"you to let them know what really"},{"speaker":"Sara Fisher","startTime":2013.279,"endTime":2017.119,"body":"is it that you're doing, what is"},{"speaker":"Sara Fisher","startTime":2017.119,"endTime":2018.469,"body":"the value that you're bringing?"},{"speaker":"Sara Fisher","startTime":2018.6789999999999,"endTime":2021.019,"body":"And if AI is part of it,"},{"speaker":"Sara Fisher","startTime":2018.6789999999999,"endTime":2021.019,"body":"you can incorporate that"},{"speaker":"Sara Fisher","startTime":2021.019,"endTime":2022.9089999999999,"body":"as part of the, the answer."},{"speaker":"Sara Fisher","startTime":2022.9089999999999,"endTime":2025.759,"body":"But I feel like the heart"},{"speaker":"Sara Fisher","startTime":2022.9089999999999,"endTime":2025.759,"body":"of it is, is really that"},{"speaker":"Sara Fisher","startTime":2025.759,"endTime":2029.149,"body":"education piece of telling"},{"speaker":"Sara Fisher","startTime":2025.759,"endTime":2029.149,"body":"the world what are you doing"},{"speaker":"Sara Fisher","startTime":2029.149,"endTime":2030.649,"body":"as a creative professional?"},{"speaker":"Sara Fisher","startTime":2030.739,"endTime":2031.939,"body":"That could mean many things."},{"speaker":"Sara Fisher","startTime":2031.939,"endTime":2034.699,"body":"Graphic designer's, one thing,"},{"speaker":"Sara Fisher","startTime":2031.939,"endTime":2034.699,"body":"videographer's one thing,"},{"speaker":"Sara Fisher","startTime":2034.969,"endTime":2036.019,"body":"and creative professional."},{"speaker":"Sara Fisher","startTime":2036.019,"endTime":2037.519,"body":"Some people have that"},{"speaker":"Sara Fisher","startTime":2036.019,"endTime":2037.519,"body":"title and it's like."},{"speaker":"Sara Fisher","startTime":2038.049,"endTime":2038.6789999999999,"body":"What is that?"},{"speaker":"Sara Fisher","startTime":2038.979,"endTime":2041.619,"body":"Does that strategy,"},{"speaker":"Sara Fisher","startTime":2038.979,"endTime":2041.619,"body":"is that so Yeah, come"},{"speaker":"Sara Fisher","startTime":2041.619,"endTime":2042.789,"body":"sounds education for me."},{"speaker":"Galen Low","startTime":2043.209,"endTime":2044.6789999999999,"body":"I love that about"},{"speaker":"Galen Low","startTime":2043.209,"endTime":2044.6789999999999,"body":"the education and having the"},{"speaker":"Galen Low","startTime":2044.6789999999999,"endTime":2048.879,"body":"words to frame it and spoiler"},{"speaker":"Galen Low","startTime":2044.6789999999999,"endTime":2048.879,"body":"alert, like you three have"},{"speaker":"Galen Low","startTime":2048.879,"endTime":2051.099,"body":"been using that language"},{"speaker":"Galen Low","startTime":2048.879,"endTime":2051.099,"body":"all throughout the session."},{"speaker":"Galen Low","startTime":2051.099,"endTime":2053.7690000000002,"body":"So like folks in the audience,"},{"speaker":"Galen Low","startTime":2051.099,"endTime":2053.7690000000002,"body":"if you're looking for the"},{"speaker":"Galen Low","startTime":2053.7690000000002,"endTime":2056.159,"body":"language, just figure out"},{"speaker":"Galen Low","startTime":2053.7690000000002,"endTime":2056.159,"body":"how to frame and educate"},{"speaker":"Galen Low","startTime":2056.159,"endTime":2056.969,"body":"people about what you do."},{"speaker":"Galen Low","startTime":2056.969,"endTime":2059.129,"body":"Like I've been hearing a"},{"speaker":"Galen Low","startTime":2056.969,"endTime":2059.129,"body":"lot of it throughout, so"},{"speaker":"Galen Low","startTime":2060.089,"endTime":2061.379,"body":"yeah, bonus, a bonus there."},{"speaker":"Galen Low","startTime":2062.64,"endTime":2062.9990000000003,"body":"I dunno."},{"speaker":"Galen Low","startTime":2063.179,"endTime":2066.2090000000003,"body":"Greg, Ms. Doubleday, thoughts on"},{"speaker":"Galen Low","startTime":2063.179,"endTime":2066.2090000000003,"body":"stereotypes and where it can go?"},{"speaker":"Sara Doubleday","startTime":2066.819,"endTime":2069.819,"body":"I would say"},{"speaker":"Sara Doubleday","startTime":2066.819,"endTime":2069.819,"body":"that the best way to overcome"},{"speaker":"Sara Doubleday","startTime":2069.819,"endTime":2073.57,"body":"those types of stereotypes"},{"speaker":"Sara Doubleday","startTime":2069.819,"endTime":2073.57,"body":"is to not bury your head"},{"speaker":"Sara Doubleday","startTime":2073.57,"endTime":2074.559,"body":"in the sand around AI."},{"speaker":"Sara Doubleday","startTime":2074.559,"endTime":2077.5890000000004,"body":"You need to understand it"},{"speaker":"Sara Doubleday","startTime":2074.559,"endTime":2077.5890000000004,"body":"in order to properly explain"},{"speaker":"Sara Doubleday","startTime":2077.9790000000003,"endTime":2080.9500000000003,"body":"where your job is happening"},{"speaker":"Sara Doubleday","startTime":2077.9790000000003,"endTime":2080.9500000000003,"body":"and where AI is happening and"},{"speaker":"Sara Doubleday","startTime":2080.9500000000003,"endTime":2082.1200000000003,"body":"how the two are combining."},{"speaker":"Sara Doubleday","startTime":2082.1200000000003,"endTime":2085.75,"body":"Because I do think that moving"},{"speaker":"Sara Doubleday","startTime":2082.1200000000003,"endTime":2085.75,"body":"forward, creative and AI are"},{"speaker":"Sara Doubleday","startTime":2085.75,"endTime":2088.389,"body":"going to be combined just like"},{"speaker":"Sara Doubleday","startTime":2085.75,"endTime":2088.389,"body":"so many other professions."},{"speaker":"Sara Doubleday","startTime":2088.7940000000003,"endTime":2093.6040000000003,"body":"And we need to evolve beyond,"},{"speaker":"Sara Doubleday","startTime":2088.7940000000003,"endTime":2093.6040000000003,"body":"just having Figma or the Adobe"},{"speaker":"Sara Doubleday","startTime":2093.6040000000003,"endTime":2096.514,"body":"Suite, other design tools we"},{"speaker":"Sara Doubleday","startTime":2093.6040000000003,"endTime":2096.514,"body":"need to be able to show on our"},{"speaker":"Sara Doubleday","startTime":2096.514,"endTime":2099.1240000000003,"body":"resumes and in our processes"},{"speaker":"Sara Doubleday","startTime":2096.514,"endTime":2099.1240000000003,"body":"that we are incorporating"},{"speaker":"Sara Doubleday","startTime":2099.1240000000003,"endTime":2101.0440000000003,"body":"AI rather than ignoring it."},{"speaker":"Sara Doubleday","startTime":2101.3140000000003,"endTime":2106.2940000000003,"body":"And I have found that once you"},{"speaker":"Sara Doubleday","startTime":2101.3140000000003,"endTime":2106.2940000000003,"body":"are open to AI explaining it,"},{"speaker":"Sara Doubleday","startTime":2106.2940000000003,"endTime":2109.074,"body":"talking about it with colleagues"},{"speaker":"Sara Doubleday","startTime":2106.2940000000003,"endTime":2109.074,"body":"outside of creative, you see"},{"speaker":"Sara Doubleday","startTime":2109.074,"endTime":2110.664,"body":"their ears perk up a little bit."},{"speaker":"Sara Doubleday","startTime":2110.664,"endTime":2112.554,"body":"They become a bit more"},{"speaker":"Sara Doubleday","startTime":2110.664,"endTime":2112.554,"body":"interested because they"},{"speaker":"Sara Doubleday","startTime":2112.554,"endTime":2115.119,"body":"see, you know, you're not"},{"speaker":"Sara Doubleday","startTime":2112.554,"endTime":2115.119,"body":"just a. Designer sitting"},{"speaker":"Sara Doubleday","startTime":2115.119,"endTime":2116.349,"body":"around making pictures."},{"speaker":"Sara Doubleday","startTime":2116.349,"endTime":2119.199,"body":"You are, you know, talking"},{"speaker":"Sara Doubleday","startTime":2116.349,"endTime":2119.199,"body":"about that strategy piece, how"},{"speaker":"Sara Doubleday","startTime":2119.199,"endTime":2122.289,"body":"you are developing impactful"},{"speaker":"Sara Doubleday","startTime":2119.199,"endTime":2122.289,"body":"creative for your clients"},{"speaker":"Sara Doubleday","startTime":2122.289,"endTime":2125.139,"body":"and using AI to save time"},{"speaker":"Sara Doubleday","startTime":2122.289,"endTime":2125.139,"body":"for yourself and for them."},{"speaker":"Sara Doubleday","startTime":2125.139,"endTime":2129.759,"body":"So I think that by grabbing"},{"speaker":"Sara Doubleday","startTime":2125.139,"endTime":2129.759,"body":"AI by the horns, instead of"},{"speaker":"Sara Doubleday","startTime":2129.759,"endTime":2133.329,"body":"letting it push you around,"},{"speaker":"Sara Doubleday","startTime":2129.759,"endTime":2133.329,"body":"that is the best path forward."},{"speaker":"Greg Storey","startTime":2133.6290000000004,"endTime":2135.789,"body":"So I was trying"},{"speaker":"Greg Storey","startTime":2133.6290000000004,"endTime":2135.789,"body":"to think well, what is the"},{"speaker":"Greg Storey","startTime":2135.789,"endTime":2137.739,"body":"stereotype to rise above?"},{"speaker":"Greg Storey","startTime":2138.099,"endTime":2142.9590000000003,"body":"And the one that comes to"},{"speaker":"Greg Storey","startTime":2138.099,"endTime":2142.9590000000003,"body":"mind is the creative that."},{"speaker":"Greg Storey","startTime":2143.364,"endTime":2146.364,"body":"It doesn't take critique"},{"speaker":"Greg Storey","startTime":2143.364,"endTime":2146.364,"body":"well, it's too personal."},{"speaker":"Greg Storey","startTime":2146.364,"endTime":2147.414,"body":"It's my passion."},{"speaker":"Greg Storey","startTime":2147.684,"endTime":2150.7740000000003,"body":"That's me in that design"},{"speaker":"Greg Storey","startTime":2147.684,"endTime":2150.7740000000003,"body":"and that button color,"},{"speaker":"Greg Storey","startTime":2150.8340000000003,"endTime":2151.704,"body":"you know, or whatever."},{"speaker":"Greg Storey","startTime":2152.1240000000003,"endTime":2155.3340000000003,"body":"I think to build on what's"},{"speaker":"Greg Storey","startTime":2152.1240000000003,"endTime":2155.3340000000003,"body":"already been said is"},{"speaker":"Greg Storey","startTime":2155.8740000000003,"endTime":2159.414,"body":"using AI to understand the"},{"speaker":"Greg Storey","startTime":2155.8740000000003,"endTime":2159.414,"body":"critique that comes at you."},{"speaker":"Greg Storey","startTime":2159.849,"endTime":2163.809,"body":"And to take it and try to"},{"speaker":"Greg Storey","startTime":2159.849,"endTime":2163.809,"body":"use it to translate what"},{"speaker":"Greg Storey","startTime":2163.809,"endTime":2165.3390000000004,"body":"that person is trying to say."},{"speaker":"Greg Storey","startTime":2165.3390000000004,"endTime":2169.809,"body":"Often in my career when I've"},{"speaker":"Greg Storey","startTime":2165.3390000000004,"endTime":2169.809,"body":"received critique and it just"},{"speaker":"Greg Storey","startTime":2170.1690000000003,"endTime":2173.079,"body":"pissed me off, or it hurt"},{"speaker":"Greg Storey","startTime":2170.1690000000003,"endTime":2173.079,"body":"my feelings or whatever, the"},{"speaker":"Greg Storey","startTime":2173.079,"endTime":2176.199,"body":"language being communicated"},{"speaker":"Greg Storey","startTime":2173.079,"endTime":2176.199,"body":"to me, the words being said"},{"speaker":"Greg Storey","startTime":2176.559,"endTime":2180.489,"body":"didn't reflect the tone of"},{"speaker":"Greg Storey","startTime":2176.559,"endTime":2180.489,"body":"how it was said, or even"},{"speaker":"Greg Storey","startTime":2180.489,"endTime":2183.799,"body":"the, physical language"},{"speaker":"Greg Storey","startTime":2180.489,"endTime":2183.799,"body":"that was being expressed."},{"speaker":"Greg Storey","startTime":2184.174,"endTime":2185.614,"body":"But it's, you know, design."},{"speaker":"Greg Storey","startTime":2185.674,"endTime":2189.454,"body":"It's so funny, everybody has"},{"speaker":"Greg Storey","startTime":2185.674,"endTime":2189.454,"body":"such a, a visceral, immediate"},{"speaker":"Greg Storey","startTime":2189.454,"endTime":2192.904,"body":"reaction to design creative"},{"speaker":"Greg Storey","startTime":2189.454,"endTime":2192.904,"body":"work, but they don't know"},{"speaker":"Greg Storey","startTime":2192.904,"endTime":2194.4640000000004,"body":"how to talk about it, right?"},{"speaker":"Greg Storey","startTime":2194.4640000000004,"endTime":2195.844,"body":"They don't know"},{"speaker":"Greg Storey","startTime":2194.4640000000004,"endTime":2195.844,"body":"how to express it."},{"speaker":"Greg Storey","startTime":2195.844,"endTime":2200.7540000000004,"body":"And so you use words like"},{"speaker":"Greg Storey","startTime":2195.844,"endTime":2200.7540000000004,"body":"type out and, made up language"},{"speaker":"Greg Storey","startTime":2200.844,"endTime":2203.094,"body":"and try to understand like,"},{"speaker":"Greg Storey","startTime":2200.844,"endTime":2203.094,"body":"what the hell did that"},{"speaker":"Greg Storey","startTime":2203.094,"endTime":2203.994,"body":"person just say to me?"},{"speaker":"Greg Storey","startTime":2203.994,"endTime":2205.674,"body":"I, I don't know what"},{"speaker":"Greg Storey","startTime":2203.994,"endTime":2205.674,"body":"to do with this."},{"speaker":"Greg Storey","startTime":2206.0640000000003,"endTime":2210.0840000000003,"body":"And I think it's trying"},{"speaker":"Greg Storey","startTime":2206.0640000000003,"endTime":2210.0840000000003,"body":"to use it to help improve"},{"speaker":"Greg Storey","startTime":2210.0840000000003,"endTime":2210.9840000000004,"body":"the communication."},{"speaker":"Greg Storey","startTime":2211.554,"endTime":2214.974,"body":"To take then that feedback"},{"speaker":"Greg Storey","startTime":2211.554,"endTime":2214.974,"body":"so that not only can you"},{"speaker":"Greg Storey","startTime":2214.974,"endTime":2218.724,"body":"understand it, but to use it"},{"speaker":"Greg Storey","startTime":2214.974,"endTime":2218.724,"body":"to turn it into a positive."},{"speaker":"Greg Storey","startTime":2219.184,"endTime":2221.7940000000003,"body":"Because a lot of times"},{"speaker":"Greg Storey","startTime":2219.184,"endTime":2221.7940000000003,"body":"the, you know, when people"},{"speaker":"Greg Storey","startTime":2221.7940000000003,"endTime":2224.1940000000004,"body":"give a response, there"},{"speaker":"Greg Storey","startTime":2221.7940000000003,"endTime":2224.1940000000004,"body":"is some meaning to it."},{"speaker":"Greg Storey","startTime":2224.1940000000004,"endTime":2226.8340000000003,"body":"They're trying, they just"},{"speaker":"Greg Storey","startTime":2224.1940000000004,"endTime":2226.8340000000003,"body":"don't, they don't know how to"},{"speaker":"Greg Storey","startTime":2226.864,"endTime":2230.1940000000004,"body":"say the what's in their brain,"},{"speaker":"Greg Storey","startTime":2226.864,"endTime":2230.1940000000004,"body":"what's in their reaction and"},{"speaker":"Greg Storey","startTime":2230.434,"endTime":2233.164,"body":"meaning that what they're"},{"speaker":"Greg Storey","startTime":2230.434,"endTime":2233.164,"body":"saying is actually very helpful."},{"speaker":"Greg Storey","startTime":2233.434,"endTime":2236.494,"body":"But when we take it, 'cause"},{"speaker":"Greg Storey","startTime":2233.434,"endTime":2236.494,"body":"you know, we're, let's face"},{"speaker":"Greg Storey","startTime":2236.494,"endTime":2237.934,"body":"it, people are snowflakes."},{"speaker":"Greg Storey","startTime":2239.029,"endTime":2241.6090000000004,"body":"Especially with the younger,"},{"speaker":"Greg Storey","startTime":2239.029,"endTime":2241.6090000000004,"body":"when, when you don't have,"},{"speaker":"Greg Storey","startTime":2242.059,"endTime":2244.039,"body":"just simply having that"},{"speaker":"Greg Storey","startTime":2242.059,"endTime":2244.039,"body":"time to, to live through"},{"speaker":"Greg Storey","startTime":2244.039,"endTime":2246.414,"body":"some of these experiences,"},{"speaker":"Greg Storey","startTime":2244.039,"endTime":2246.414,"body":"the, you know, feedback."},{"speaker":"Greg Storey","startTime":2247.114,"endTime":2251.6440000000002,"body":"I think that's a way to use AI"},{"speaker":"Greg Storey","startTime":2247.114,"endTime":2251.6440000000002,"body":"is to take all of that in and"},{"speaker":"Greg Storey","startTime":2251.914,"endTime":2255.304,"body":"help you build your perspective"},{"speaker":"Greg Storey","startTime":2251.914,"endTime":2255.304,"body":"and see better work from it."},{"speaker":"Galen Low","startTime":2257.5840000000003,"endTime":2259.804,"body":"To my lovely"},{"speaker":"Galen Low","startTime":2257.5840000000003,"endTime":2259.804,"body":"panelists, thank you for"},{"speaker":"Galen Low","startTime":2259.804,"endTime":2261.8140000000003,"body":"volunteering your time, your"},{"speaker":"Galen Low","startTime":2259.804,"endTime":2261.8140000000003,"body":"expertise, your insights."},{"speaker":"Galen Low","startTime":2262.2340000000004,"endTime":2263.164,"body":"I appreciate you all."},{"speaker":"Galen Low","startTime":2263.224,"endTime":2264.724,"body":"Thank you so much for"},{"speaker":"Galen Low","startTime":2263.224,"endTime":2264.724,"body":"being a part of this."}]}