{"version":"1.0.0","segments":[{"speaker":"Galen Low","startTime":22.94,"endTime":25.310000000000002,"body":"How can an"},{"speaker":"Galen Low","startTime":22.94,"endTime":25.310000000000002,"body":"organization or a team"},{"speaker":"Galen Low","startTime":25.310000000000002,"endTime":27.470000000000002,"body":"determine whether they're"},{"speaker":"Galen Low","startTime":25.310000000000002,"endTime":27.470000000000002,"body":"tracking the right metrics"},{"speaker":"Galen Low","startTime":27.59,"endTime":30.080000000000002,"body":"and what can they do if they"},{"speaker":"Galen Low","startTime":27.59,"endTime":30.080000000000002,"body":"realize they've been measuring"},{"speaker":"Galen Low","startTime":30.080000000000002,"endTime":31.04,"body":"the wrong thing all along?"},{"speaker":"Lior Gerson","startTime":31.310000000000002,"endTime":33.89,"body":"You need to track"},{"speaker":"Lior Gerson","startTime":31.310000000000002,"endTime":33.89,"body":"whatever is going to help you"},{"speaker":"Lior Gerson","startTime":33.89,"endTime":35.06,"body":"get to where you wanna go."},{"speaker":"Lior Gerson","startTime":35.24,"endTime":36.32,"body":"Everything else is noise."},{"speaker":"Galen Low","startTime":36.5,"endTime":40.07,"body":"Walk us through an"},{"speaker":"Galen Low","startTime":36.5,"endTime":40.07,"body":"example, either of a metric"},{"speaker":"Galen Low","startTime":40.07,"endTime":43.16,"body":"that was maybe the wrong"},{"speaker":"Galen Low","startTime":40.07,"endTime":43.16,"body":"metric, and that process"},{"speaker":"Galen Low","startTime":43.16,"endTime":45.769999999999996,"body":"of how they changed towards"},{"speaker":"Galen Low","startTime":43.16,"endTime":45.769999999999996,"body":"measuring the right thing."},{"speaker":"Lior Gerson","startTime":46.040000000000006,"endTime":47.629000000000005,"body":"One of our"},{"speaker":"Lior Gerson","startTime":46.040000000000006,"endTime":47.629000000000005,"body":"customers, he wanted to"},{"speaker":"Lior Gerson","startTime":47.629000000000005,"endTime":50.059,"body":"improve like how they"},{"speaker":"Lior Gerson","startTime":47.629000000000005,"endTime":50.059,"body":"forecast what they're gonna"},{"speaker":"Lior Gerson","startTime":50.059,"endTime":50.82,"body":"deliver every quarter."},{"speaker":"Lior Gerson","startTime":51.149,"endTime":53.869,"body":"He was able to take our"},{"speaker":"Lior Gerson","startTime":51.149,"endTime":53.869,"body":"platform and automate it"},{"speaker":"Lior Gerson","startTime":54.14,"endTime":55.13,"body":"and it took him like a day."},{"speaker":"Lior Gerson","startTime":55.46,"endTime":57.949,"body":"But now whenever he wants,"},{"speaker":"Lior Gerson","startTime":55.46,"endTime":57.949,"body":"he has like that in front"},{"speaker":"Lior Gerson","startTime":57.949,"endTime":60.089,"body":"of him, like, what am I"},{"speaker":"Lior Gerson","startTime":57.949,"endTime":60.089,"body":"gonna deliver this month?"},{"speaker":"Lior Gerson","startTime":60.409,"endTime":64.549,"body":"Do you think there is a stage"},{"speaker":"Lior Gerson","startTime":60.409,"endTime":64.549,"body":"where like an AI agent becomes"},{"speaker":"Lior Gerson","startTime":64.549,"endTime":67.34,"body":"a project manager or replace"},{"speaker":"Lior Gerson","startTime":64.549,"endTime":67.34,"body":"the project manager completely?"},{"speaker":"Galen Low","startTime":67.699,"endTime":70.249,"body":"I think for some"},{"speaker":"Galen Low","startTime":67.699,"endTime":70.249,"body":"people's definition of what"},{"speaker":"Galen Low","startTime":70.249,"endTime":72.77000000000001,"body":"a project manager does, yes."},{"speaker":"Galen Low","startTime":79.58,"endTime":82.279,"body":"Welcome to The Digital Project"},{"speaker":"Galen Low","startTime":79.58,"endTime":82.279,"body":"Manager podcast — the show that"},{"speaker":"Galen Low","startTime":82.279,"endTime":85.15899999999999,"body":"helps delivery leaders work"},{"speaker":"Galen Low","startTime":82.279,"endTime":85.15899999999999,"body":"smarter, deliver faster, and"},{"speaker":"Galen Low","startTime":85.15899999999999,"endTime":86.81,"body":"lead better in the age of AI."},{"speaker":"Galen Low","startTime":87.259,"endTime":90.319,"body":"I'm Galen, and every week we"},{"speaker":"Galen Low","startTime":87.259,"endTime":90.319,"body":"dive into real-world strategies,"},{"speaker":"Galen Low","startTime":90.41,"endTime":93.71000000000001,"body":"new tools, proven frameworks,"},{"speaker":"Galen Low","startTime":90.41,"endTime":93.71000000000001,"body":"and the occasional war story"},{"speaker":"Galen Low","startTime":93.799,"endTime":95.0,"body":"from the project front lines."},{"speaker":"Galen Low","startTime":95.6,"endTime":97.25,"body":"Whether you're steering"},{"speaker":"Galen Low","startTime":95.6,"endTime":97.25,"body":"massive transformation"},{"speaker":"Galen Low","startTime":97.25,"endTime":100.109,"body":"projects, wrangling AI"},{"speaker":"Galen Low","startTime":97.25,"endTime":100.109,"body":"workflows, or just trying to"},{"speaker":"Galen Low","startTime":100.109,"endTime":102.69,"body":"keep the chaos under control,"},{"speaker":"Galen Low","startTime":100.109,"endTime":102.69,"body":"you're in the right place."},{"speaker":"Galen Low","startTime":102.99,"endTime":103.889,"body":"Let's get into it."},{"speaker":"Galen Low","startTime":104.16,"endTime":108.32900000000001,"body":"Today we are talking about how"},{"speaker":"Galen Low","startTime":104.16,"endTime":108.32900000000001,"body":"traditional views of measuring"},{"speaker":"Galen Low","startTime":108.32900000000001,"endTime":111.34,"body":"project success are being"},{"speaker":"Galen Low","startTime":108.32900000000001,"endTime":111.34,"body":"challenged, and why AI-powered"},{"speaker":"Galen Low","startTime":111.359,"endTime":114.6,"body":"KPI management tools might be"},{"speaker":"Galen Low","startTime":111.359,"endTime":114.6,"body":"your only fighting chance to"},{"speaker":"Galen Low","startTime":114.6,"endTime":117.27,"body":"keep pace with the growing list"},{"speaker":"Galen Low","startTime":114.6,"endTime":117.27,"body":"of variables that could make or"},{"speaker":"Galen Low","startTime":117.294,"endTime":118.709,"body":"break your project's outcomes."},{"speaker":"Galen Low","startTime":118.98,"endTime":121.76,"body":"With me today is Lior"},{"speaker":"Galen Low","startTime":118.98,"endTime":121.76,"body":"Gerson, Co-founder and"},{"speaker":"Galen Low","startTime":121.76,"endTime":123.83,"body":"CEO of TargetBoard.ai."},{"speaker":"Galen Low","startTime":123.959,"endTime":127.279,"body":"Lior started his career at"},{"speaker":"Galen Low","startTime":123.959,"endTime":127.279,"body":"mySupermarket, which was the"},{"speaker":"Galen Low","startTime":127.279,"endTime":130.399,"body":"largest price comparison website"},{"speaker":"Galen Low","startTime":127.279,"endTime":130.399,"body":"in the UK servicing tens of"},{"speaker":"Galen Low","startTime":130.399,"endTime":131.959,"body":"millions of users every month."},{"speaker":"Galen Low","startTime":132.409,"endTime":135.14,"body":"There he was responsible for"},{"speaker":"Galen Low","startTime":132.409,"endTime":135.14,"body":"multi-million dollar projects"},{"speaker":"Galen Low","startTime":135.14,"endTime":138.749,"body":"collaborating with giants such"},{"speaker":"Galen Low","startTime":135.14,"endTime":138.749,"body":"as Walmart, WPP, and Dentzu."},{"speaker":"Galen Low","startTime":138.76999999999998,"endTime":142.20499999999998,"body":"And then he moved on to"},{"speaker":"Galen Low","startTime":138.76999999999998,"endTime":142.20499999999998,"body":"found Vroom.com as CTO,"},{"speaker":"Galen Low","startTime":142.235,"endTime":146.175,"body":"an online car dealership"},{"speaker":"Galen Low","startTime":142.235,"endTime":146.175,"body":"that went public for $2.5B."},{"speaker":"Galen Low","startTime":146.195,"endTime":149.135,"body":"After that, he led product"},{"speaker":"Galen Low","startTime":146.195,"endTime":149.135,"body":"for Placer.ai, a location"},{"speaker":"Galen Low","startTime":149.135,"endTime":151.864,"body":"analytics unicorn processing"},{"speaker":"Galen Low","startTime":149.135,"endTime":151.864,"body":"petabytes of data."},{"speaker":"Galen Low","startTime":152.225,"endTime":154.754,"body":"And of course today he leads"},{"speaker":"Galen Low","startTime":152.225,"endTime":154.754,"body":"TargetBoard, an AI-powered"},{"speaker":"Galen Low","startTime":154.775,"endTime":156.244,"body":"KPI management tool."},{"speaker":"Galen Low","startTime":156.285,"endTime":157.924,"body":"Lior, thank you so much"},{"speaker":"Galen Low","startTime":156.285,"endTime":157.924,"body":"for joining us today."},{"speaker":"Lior Gerson","startTime":158.374,"endTime":159.905,"body":"Thanks, Galen,"},{"speaker":"Lior Gerson","startTime":158.374,"endTime":159.905,"body":"pleasure of being here."},{"speaker":"Galen Low","startTime":160.355,"endTime":163.025,"body":"I'm really excited"},{"speaker":"Galen Low","startTime":160.355,"endTime":163.025,"body":"to talk to you because you are"},{"speaker":"Galen Low","startTime":163.025,"endTime":166.085,"body":"someone who's like incredibly"},{"speaker":"Galen Low","startTime":163.025,"endTime":166.085,"body":"deep in the world of KPIs"},{"speaker":"Galen Low","startTime":166.085,"endTime":168.725,"body":"and making data informed"},{"speaker":"Galen Low","startTime":166.085,"endTime":168.725,"body":"decisions towards success."},{"speaker":"Galen Low","startTime":169.085,"endTime":171.065,"body":"Honestly, I hope this"},{"speaker":"Galen Low","startTime":169.085,"endTime":171.065,"body":"conversation goes places"},{"speaker":"Galen Low","startTime":171.065,"endTime":173.495,"body":"that I hadn't planned, but"},{"speaker":"Galen Low","startTime":171.065,"endTime":173.495,"body":"here's the roadmap that I've"},{"speaker":"Galen Low","startTime":173.495,"endTime":174.575,"body":"sketched out for us today."},{"speaker":"Galen Low","startTime":174.875,"endTime":177.665,"body":"So, to start us off, I"},{"speaker":"Galen Low","startTime":174.875,"endTime":177.665,"body":"wanted to get one big burning"},{"speaker":"Galen Low","startTime":177.665,"endTime":179.405,"body":"question outta the way,"},{"speaker":"Galen Low","startTime":177.665,"endTime":179.405,"body":"like the hot question that"},{"speaker":"Galen Low","startTime":179.405,"endTime":180.335,"body":"everyone wants to know."},{"speaker":"Galen Low","startTime":180.605,"endTime":182.825,"body":"But after that, I'd like"},{"speaker":"Galen Low","startTime":180.605,"endTime":182.825,"body":"to zoom out from that and"},{"speaker":"Galen Low","startTime":182.825,"endTime":183.815,"body":"talk about three things."},{"speaker":"Galen Low","startTime":183.815,"endTime":186.215,"body":"First, I wanted to talk"},{"speaker":"Galen Low","startTime":183.815,"endTime":186.215,"body":"about culture mismatch around"},{"speaker":"Galen Low","startTime":186.215,"endTime":188.495,"body":"KPIs and how to translate"},{"speaker":"Galen Low","startTime":186.215,"endTime":188.495,"body":"metrics across different"},{"speaker":"Galen Low","startTime":188.495,"endTime":189.785,"body":"levels of an organization."},{"speaker":"Galen Low","startTime":190.205,"endTime":193.415,"body":"Then I'd like to talk about"},{"speaker":"Galen Low","startTime":190.205,"endTime":193.415,"body":"how project KPIs are changing"},{"speaker":"Galen Low","startTime":193.505,"endTime":194.19,"body":"and where you see them going."},{"speaker":"Galen Low","startTime":194.96,"endTime":198.109,"body":"Lastly, I thought maybe we"},{"speaker":"Galen Low","startTime":194.96,"endTime":198.109,"body":"could zero in on some practical"},{"speaker":"Galen Low","startTime":198.109,"endTime":201.35,"body":"ways that businesses and"},{"speaker":"Galen Low","startTime":198.109,"endTime":201.35,"body":"project teams can get started"},{"speaker":"Galen Low","startTime":201.35,"endTime":204.62,"body":"on leveraging AI enhanced"},{"speaker":"Galen Low","startTime":201.35,"endTime":204.62,"body":"KPI tracking and how that"},{"speaker":"Galen Low","startTime":204.62,"endTime":208.13,"body":"might impact their workflows"},{"speaker":"Galen Low","startTime":204.62,"endTime":208.13,"body":"for better or for worse."},{"speaker":"Galen Low","startTime":208.609,"endTime":209.48,"body":"How does that sound to you?"},{"speaker":"Lior Gerson","startTime":209.87,"endTime":210.47,"body":"Sounds good."},{"speaker":"Lior Gerson","startTime":210.77,"endTime":212.48,"body":"I think it's gonna a"},{"speaker":"Lior Gerson","startTime":210.77,"endTime":212.48,"body":"fascinating discussion."},{"speaker":"Galen Low","startTime":212.85,"endTime":213.18,"body":"Awesome."},{"speaker":"Galen Low","startTime":213.18,"endTime":213.6,"body":"Me too."},{"speaker":"Galen Low","startTime":213.605,"endTime":213.805,"body":"Me too."},{"speaker":"Galen Low","startTime":214.41,"endTime":214.71,"body":"All right."},{"speaker":"Galen Low","startTime":214.71,"endTime":215.37,"body":"Here's the hot question."},{"speaker":"Galen Low","startTime":216.089,"endTime":219.029,"body":"Lately, there's been a lot"},{"speaker":"Galen Low","startTime":216.089,"endTime":219.029,"body":"of talk about the fact that a"},{"speaker":"Galen Low","startTime":219.029,"endTime":222.51,"body":"lot of projects and actually"},{"speaker":"Galen Low","startTime":219.029,"endTime":222.51,"body":"entire organizations might"},{"speaker":"Galen Low","startTime":222.51,"endTime":224.76,"body":"be actually measuring and"},{"speaker":"Galen Low","startTime":222.51,"endTime":224.76,"body":"tracking the wrong thing."},{"speaker":"Galen Low","startTime":225.029,"endTime":226.739,"body":"So for projects, I've"},{"speaker":"Galen Low","startTime":225.029,"endTime":226.739,"body":"seen a lot of discourse"},{"speaker":"Galen Low","startTime":226.739,"endTime":229.38,"body":"challenging everything from"},{"speaker":"Galen Low","startTime":226.739,"endTime":229.38,"body":"the formerly sacred Iron"},{"speaker":"Galen Low","startTime":229.38,"endTime":231.69,"body":"Triangle of scope, schedule,"},{"speaker":"Galen Low","startTime":229.38,"endTime":231.69,"body":"and budget, all the way to"},{"speaker":"Galen Low","startTime":231.69,"endTime":233.459,"body":"Agile metrics like velocity."},{"speaker":"Galen Low","startTime":233.76,"endTime":236.489,"body":"And then organizationally,"},{"speaker":"Galen Low","startTime":233.76,"endTime":236.489,"body":"I've seen folks take aim at"},{"speaker":"Galen Low","startTime":236.489,"endTime":240.57,"body":"things like revenue per FDE,"},{"speaker":"Galen Low","startTime":236.489,"endTime":240.57,"body":"gross margin and utilization."},{"speaker":"Galen Low","startTime":240.955,"endTime":243.145,"body":"The big thing that's being"},{"speaker":"Galen Low","startTime":240.955,"endTime":243.145,"body":"talked about in my world, at"},{"speaker":"Galen Low","startTime":243.145,"endTime":246.175,"body":"least the project management"},{"speaker":"Galen Low","startTime":243.145,"endTime":246.175,"body":"world, is how project leaders"},{"speaker":"Galen Low","startTime":246.505,"endTime":249.805,"body":"shouldn't just measure project"},{"speaker":"Galen Low","startTime":246.505,"endTime":249.805,"body":"health, but also project impact."},{"speaker":"Galen Low","startTime":250.225,"endTime":253.885,"body":"So against that backdrop,"},{"speaker":"Galen Low","startTime":250.225,"endTime":253.885,"body":"my hot question is how can"},{"speaker":"Galen Low","startTime":253.885,"endTime":256.645,"body":"an organization or a team"},{"speaker":"Galen Low","startTime":253.885,"endTime":256.645,"body":"determine whether they're"},{"speaker":"Galen Low","startTime":256.645,"endTime":259.345,"body":"tracking the right metrics"},{"speaker":"Galen Low","startTime":256.645,"endTime":259.345,"body":"and what can they do if they"},{"speaker":"Galen Low","startTime":259.345,"endTime":261.565,"body":"realize they've been measuring"},{"speaker":"Galen Low","startTime":259.345,"endTime":261.565,"body":"the wrong thing all along?"},{"speaker":"Lior Gerson","startTime":261.805,"endTime":262.735,"body":"Yeah,"},{"speaker":"Lior Gerson","startTime":261.805,"endTime":262.735,"body":"that's a great question."},{"speaker":"Lior Gerson","startTime":263.125,"endTime":265.315,"body":"The project initiative"},{"speaker":"Lior Gerson","startTime":263.125,"endTime":265.315,"body":"that you're using are"},{"speaker":"Lior Gerson","startTime":265.315,"endTime":267.745,"body":"set to be aligned with a"},{"speaker":"Lior Gerson","startTime":265.315,"endTime":267.745,"body":"business strategy, right,"},{"speaker":"Lior Gerson","startTime":267.745,"endTime":268.79499999999996,"body":"with a product strategy."},{"speaker":"Lior Gerson","startTime":269.655,"endTime":270.855,"body":"Wherever the"},{"speaker":"Lior Gerson","startTime":269.655,"endTime":270.855,"body":"business wants to go."},{"speaker":"Lior Gerson","startTime":271.245,"endTime":274.395,"body":"But when you put it in the"},{"speaker":"Lior Gerson","startTime":271.245,"endTime":274.395,"body":"box of project management, all"},{"speaker":"Lior Gerson","startTime":274.395,"endTime":276.675,"body":"you really wanna achieve is"},{"speaker":"Lior Gerson","startTime":274.395,"endTime":276.675,"body":"saying, okay, I wanna reach my"},{"speaker":"Lior Gerson","startTime":276.675,"endTime":281.534,"body":"milestones on time, on budget,"},{"speaker":"Lior Gerson","startTime":276.675,"endTime":281.534,"body":"with, you know, as little"},{"speaker":"Lior Gerson","startTime":281.86400000000003,"endTime":285.404,"body":"friction and as much, you know,"},{"speaker":"Lior Gerson","startTime":281.86400000000003,"endTime":285.404,"body":"accuracy and predictability"},{"speaker":"Lior Gerson","startTime":285.404,"endTime":286.09400000000005,"body":"as possible, right?"},{"speaker":"Lior Gerson","startTime":286.514,"endTime":288.929,"body":"So all the magic that you"},{"speaker":"Lior Gerson","startTime":286.514,"endTime":288.929,"body":"need to track are the metrics"},{"speaker":"Lior Gerson","startTime":289.004,"endTime":291.794,"body":"that are gonna help you"},{"speaker":"Lior Gerson","startTime":289.004,"endTime":291.794,"body":"get to that state, right?"},{"speaker":"Lior Gerson","startTime":291.94399999999996,"endTime":292.904,"body":"It doesn't be anything."},{"speaker":"Lior Gerson","startTime":293.20399999999995,"endTime":295.57399999999996,"body":"It can be, you know, how"},{"speaker":"Lior Gerson","startTime":293.20399999999995,"endTime":295.57399999999996,"body":"fast tests are moving, where"},{"speaker":"Lior Gerson","startTime":295.57399999999996,"endTime":298.81399999999996,"body":"things are blocked, vacation"},{"speaker":"Lior Gerson","startTime":295.57399999999996,"endTime":298.81399999999996,"body":"days, how people are using AI."},{"speaker":"Lior Gerson","startTime":299.174,"endTime":301.994,"body":"You can track anything as"},{"speaker":"Lior Gerson","startTime":299.174,"endTime":301.994,"body":"long as it keeps you in"},{"speaker":"Lior Gerson","startTime":301.994,"endTime":303.914,"body":"that box of what you're"},{"speaker":"Lior Gerson","startTime":301.994,"endTime":303.914,"body":"actually trying to achieve."},{"speaker":"Lior Gerson","startTime":304.514,"endTime":306.494,"body":"But if you're not tracking"},{"speaker":"Lior Gerson","startTime":304.514,"endTime":306.494,"body":"the things that are gonna"},{"speaker":"Lior Gerson","startTime":306.494,"endTime":308.86400000000003,"body":"help you reach that you're"},{"speaker":"Lior Gerson","startTime":306.494,"endTime":308.86400000000003,"body":"tracking the wrong things."},{"speaker":"Galen Low","startTime":309.284,"endTime":311.35400000000004,"body":"I like that"},{"speaker":"Galen Low","startTime":309.284,"endTime":311.35400000000004,"body":"perspective because I think"},{"speaker":"Galen Low","startTime":311.35400000000004,"endTime":314.115,"body":"we tend to gravitate towards"},{"speaker":"Galen Low","startTime":311.35400000000004,"endTime":314.115,"body":"the right things to measure."},{"speaker":"Galen Low","startTime":314.35400000000004,"endTime":315.91499999999996,"body":"I even said it in the"},{"speaker":"Galen Low","startTime":314.35400000000004,"endTime":315.91499999999996,"body":"question like, what is the"},{"speaker":"Galen Low","startTime":315.91499999999996,"endTime":316.904,"body":"right thing to measure?"},{"speaker":"Galen Low","startTime":317.115,"endTime":318.10400000000004,"body":"You're saying actually."},{"speaker":"Galen Low","startTime":318.644,"endTime":320.804,"body":"Whatever the thing is that"},{"speaker":"Galen Low","startTime":318.644,"endTime":320.804,"body":"helps move you forward is"},{"speaker":"Galen Low","startTime":320.804,"endTime":321.794,"body":"the right thing to measure."},{"speaker":"Galen Low","startTime":321.85400000000004,"endTime":324.58399999999995,"body":"Even if it's way different than"},{"speaker":"Galen Low","startTime":321.85400000000004,"endTime":324.58399999999995,"body":"what that other team is doing."},{"speaker":"Galen Low","startTime":324.58399999999995,"endTime":326.024,"body":"Even if it's way different"},{"speaker":"Galen Low","startTime":324.58399999999995,"endTime":326.024,"body":"than what you did at"},{"speaker":"Galen Low","startTime":326.024,"endTime":327.19399999999996,"body":"that other organization."},{"speaker":"Galen Low","startTime":327.46400000000006,"endTime":329.534,"body":"Like it should be"},{"speaker":"Galen Low","startTime":327.46400000000006,"endTime":329.534,"body":"aligned to the mission."},{"speaker":"Lior Gerson","startTime":329.894,"endTime":332.504,"body":"You need to track"},{"speaker":"Lior Gerson","startTime":329.894,"endTime":332.504,"body":"whatever is going to help you"},{"speaker":"Lior Gerson","startTime":332.504,"endTime":333.70399999999995,"body":"get to where you wanna go."},{"speaker":"Lior Gerson","startTime":334.21400000000006,"endTime":335.754,"body":"Everything else is,"},{"speaker":"Lior Gerson","startTime":334.21400000000006,"endTime":335.754,"body":"you know, is noise."},{"speaker":"Galen Low","startTime":336.23400000000004,"endTime":336.654,"body":"That's fair."},{"speaker":"Galen Low","startTime":336.86400000000003,"endTime":337.22400000000005,"body":"That's fair."},{"speaker":"Galen Low","startTime":337.254,"endTime":339.69399999999996,"body":"So I mean, for folks who"},{"speaker":"Galen Low","startTime":337.254,"endTime":339.69399999999996,"body":"are like, oh wow, Lior,"},{"speaker":"Galen Low","startTime":339.71400000000006,"endTime":342.44399999999996,"body":"that's, you're speaking my"},{"speaker":"Galen Low","startTime":339.71400000000006,"endTime":342.44399999999996,"body":"language, we are definitely"},{"speaker":"Galen Low","startTime":342.44399999999996,"endTime":343.61400000000003,"body":"not tracking the right things."},{"speaker":"Galen Low","startTime":343.914,"endTime":344.57399999999996,"body":"We need to start."},{"speaker":"Galen Low","startTime":344.57399999999996,"endTime":346.284,"body":"How do you kind of map out."},{"speaker":"Galen Low","startTime":346.659,"endTime":349.71900000000005,"body":"What the right things"},{"speaker":"Galen Low","startTime":346.659,"endTime":349.71900000000005,"body":"are to push you forward?"},{"speaker":"Galen Low","startTime":350.259,"endTime":352.83900000000006,"body":"Is there a sort of best"},{"speaker":"Galen Low","startTime":350.259,"endTime":352.83900000000006,"body":"practice or a process?"},{"speaker":"Lior Gerson","startTime":353.22900000000004,"endTime":354.60900000000004,"body":"You need to"},{"speaker":"Lior Gerson","startTime":353.22900000000004,"endTime":354.60900000000004,"body":"understand your business, right?"},{"speaker":"Lior Gerson","startTime":354.60900000000004,"endTime":355.779,"body":"You need to understand"},{"speaker":"Lior Gerson","startTime":354.60900000000004,"endTime":355.779,"body":"your project."},{"speaker":"Lior Gerson","startTime":355.779,"endTime":357.279,"body":"You understand what's"},{"speaker":"Lior Gerson","startTime":355.779,"endTime":357.279,"body":"moving the needle?"},{"speaker":"Lior Gerson","startTime":357.54999999999995,"endTime":358.95899999999995,"body":"What are the movers and shakers?"},{"speaker":"Lior Gerson","startTime":359.46900000000005,"endTime":360.37,"body":"What's gonna make an impact?"},{"speaker":"Lior Gerson","startTime":360.909,"endTime":361.659,"body":"Is it people?"},{"speaker":"Lior Gerson","startTime":361.659,"endTime":362.529,"body":"Is it resources?"},{"speaker":"Lior Gerson","startTime":362.529,"endTime":363.999,"body":"Is it complexity?"},{"speaker":"Lior Gerson","startTime":364.539,"endTime":366.96900000000005,"body":"How do you sort of"},{"speaker":"Lior Gerson","startTime":364.539,"endTime":366.96900000000005,"body":"unpack everything?"},{"speaker":"Lior Gerson","startTime":366.96900000000005,"endTime":368.55999999999995,"body":"Say, okay, these"},{"speaker":"Lior Gerson","startTime":366.96900000000005,"endTime":368.55999999999995,"body":"are the components."},{"speaker":"Lior Gerson","startTime":368.82899999999995,"endTime":371.259,"body":"This is what needs to happen"},{"speaker":"Lior Gerson","startTime":368.82899999999995,"endTime":371.259,"body":"now, how to attract that."},{"speaker":"Lior Gerson","startTime":371.259,"endTime":373.389,"body":"It's actually happening"},{"speaker":"Lior Gerson","startTime":371.259,"endTime":373.389,"body":"and not sort of falling"},{"speaker":"Lior Gerson","startTime":373.389,"endTime":374.10900000000004,"body":"between the cracks."},{"speaker":"Lior Gerson","startTime":375.41499999999996,"endTime":375.97,"body":"Is public."},{"speaker":"Lior Gerson","startTime":375.97,"endTime":377.62,"body":"It like you're gonna"},{"speaker":"Lior Gerson","startTime":375.97,"endTime":377.62,"body":"have like lots of tools."},{"speaker":"Lior Gerson","startTime":378.129,"endTime":379.41999999999996,"body":"Like data is gonna be"},{"speaker":"Lior Gerson","startTime":378.129,"endTime":379.41999999999996,"body":"all over the place."},{"speaker":"Lior Gerson","startTime":379.41999999999996,"endTime":380.35,"body":"It's not gonna be updated."},{"speaker":"Lior Gerson","startTime":380.35,"endTime":382.93899999999996,"body":"And you're gonna say, oh well"},{"speaker":"Lior Gerson","startTime":380.35,"endTime":382.93899999999996,"body":"people are not updating their"},{"speaker":"Lior Gerson","startTime":382.93899999999996,"endTime":385.34000000000003,"body":"system so it's garbage and"},{"speaker":"Lior Gerson","startTime":382.93899999999996,"endTime":385.34000000000003,"body":"garbage out and I can't do it."},{"speaker":"Lior Gerson","startTime":385.34000000000003,"endTime":386.84000000000003,"body":"You know, and I'm spending"},{"speaker":"Lior Gerson","startTime":385.34000000000003,"endTime":386.84000000000003,"body":"all this time instead"},{"speaker":"Lior Gerson","startTime":386.9,"endTime":387.74,"body":"showing any returns."},{"speaker":"Lior Gerson","startTime":388.18899999999996,"endTime":391.03999999999996,"body":"There's like a million ways"},{"speaker":"Lior Gerson","startTime":388.18899999999996,"endTime":391.03999999999996,"body":"and a million reasons why"},{"speaker":"Lior Gerson","startTime":391.03999999999996,"endTime":393.53,"body":"it's not gonna work, but"},{"speaker":"Lior Gerson","startTime":391.03999999999996,"endTime":393.53,"body":"we need it to work, so,"},{"speaker":"Lior Gerson","startTime":393.53,"endTime":394.999,"body":"so you know, it's on you."},{"speaker":"Galen Low","startTime":395.53999999999996,"endTime":395.72,"body":"Okay."},{"speaker":"Galen Low","startTime":395.72,"endTime":396.55999999999995,"body":"That makes sense to me."},{"speaker":"Galen Low","startTime":396.93499999999995,"endTime":400.20399999999995,"body":"I'm wondering, would you be able"},{"speaker":"Galen Low","startTime":396.93499999999995,"endTime":400.20399999999995,"body":"to just maybe walk us through"},{"speaker":"Galen Low","startTime":400.20399999999995,"endTime":405.394,"body":"an example, either of a metric"},{"speaker":"Galen Low","startTime":400.20399999999995,"endTime":405.394,"body":"that was maybe the wrong metric"},{"speaker":"Galen Low","startTime":405.394,"endTime":408.09400000000005,"body":"and that process of how they"},{"speaker":"Galen Low","startTime":405.394,"endTime":408.09400000000005,"body":"changed towards measuring the"},{"speaker":"Galen Low","startTime":408.09400000000005,"endTime":411.09400000000005,"body":"right thing, or even if there"},{"speaker":"Galen Low","startTime":408.09400000000005,"endTime":411.09400000000005,"body":"was just some unconventional"},{"speaker":"Galen Low","startTime":411.09400000000005,"endTime":415.05499999999995,"body":"metric that somebody that"},{"speaker":"Galen Low","startTime":411.09400000000005,"endTime":415.05499999999995,"body":"you worked with was tracking"},{"speaker":"Galen Low","startTime":415.05499999999995,"endTime":417.93499999999995,"body":"that actually pushed forward"},{"speaker":"Galen Low","startTime":415.05499999999995,"endTime":417.93499999999995,"body":"towards the goals, but actually"},{"speaker":"Galen Low","startTime":418.264,"endTime":420.394,"body":"is a pretty non-traditional"},{"speaker":"Galen Low","startTime":418.264,"endTime":420.394,"body":"thing to measure?"},{"speaker":"Lior Gerson","startTime":420.995,"endTime":422.67499999999995,"body":"Let me talk about"},{"speaker":"Lior Gerson","startTime":420.995,"endTime":422.67499999999995,"body":"like one of our customers,"},{"speaker":"Lior Gerson","startTime":422.85400000000004,"endTime":423.54499999999996,"body":"they're called Versa."},{"speaker":"Lior Gerson","startTime":423.54999999999995,"endTime":428.004,"body":"P. There are a PTF delivering"},{"speaker":"Lior Gerson","startTime":423.54999999999995,"endTime":428.004,"body":"product operations."},{"speaker":"Lior Gerson","startTime":428.33500000000004,"endTime":428.995,"body":"It's called bu."},{"speaker":"Lior Gerson","startTime":429.44399999999996,"endTime":430.225,"body":"He is a brilliant guy."},{"speaker":"Lior Gerson","startTime":430.645,"endTime":433.765,"body":"We love him, we love working"},{"speaker":"Lior Gerson","startTime":430.645,"endTime":433.765,"body":"with him, and he wanted"},{"speaker":"Lior Gerson","startTime":433.765,"endTime":436.374,"body":"to improve, like how they"},{"speaker":"Lior Gerson","startTime":433.765,"endTime":436.374,"body":"forecast what they're gonna"},{"speaker":"Lior Gerson","startTime":436.374,"endTime":437.81399999999996,"body":"deliver every quarter, right?"},{"speaker":"Lior Gerson","startTime":437.81399999999996,"endTime":440.845,"body":"So plan was actual improving"},{"speaker":"Lior Gerson","startTime":437.81399999999996,"endTime":440.845,"body":"the planning accuracy,"},{"speaker":"Lior Gerson","startTime":440.845,"endTime":442.134,"body":"improving forecasting."},{"speaker":"Lior Gerson","startTime":442.79499999999996,"endTime":444.68499999999995,"body":"They were running very fast"},{"speaker":"Lior Gerson","startTime":442.79499999999996,"endTime":444.68499999999995,"body":"and things are changing"},{"speaker":"Lior Gerson","startTime":444.68499999999995,"endTime":445.28499999999997,"body":"all the time, right?"},{"speaker":"Lior Gerson","startTime":445.28499999999997,"endTime":447.56399999999996,"body":"So priorities change,"},{"speaker":"Lior Gerson","startTime":445.28499999999997,"endTime":447.56399999999996,"body":"capacities change, people"},{"speaker":"Lior Gerson","startTime":447.56399999999996,"endTime":448.525,"body":"move between teams."},{"speaker":"Lior Gerson","startTime":448.884,"endTime":450.355,"body":"So it becomes"},{"speaker":"Lior Gerson","startTime":448.884,"endTime":450.355,"body":"really complicated."},{"speaker":"Lior Gerson","startTime":450.83500000000004,"endTime":455.87,"body":"And what he came up with was"},{"speaker":"Lior Gerson","startTime":450.83500000000004,"endTime":455.87,"body":"a formula that helps take"},{"speaker":"Lior Gerson","startTime":455.87,"endTime":458.75,"body":"the previous performance of"},{"speaker":"Lior Gerson","startTime":455.87,"endTime":458.75,"body":"every contributor and every"},{"speaker":"Lior Gerson","startTime":458.75,"endTime":462.55999999999995,"body":"team and then add that on to"},{"speaker":"Lior Gerson","startTime":458.75,"endTime":462.55999999999995,"body":"whatever, like the current"},{"speaker":"Lior Gerson","startTime":462.55999999999995,"endTime":464.72,"body":"capacity for that team or"},{"speaker":"Lior Gerson","startTime":462.55999999999995,"endTime":464.72,"body":"that group is gonna be."},{"speaker":"Lior Gerson","startTime":465.20000000000005,"endTime":469.01,"body":"And instead of, you know,"},{"speaker":"Lior Gerson","startTime":465.20000000000005,"endTime":469.01,"body":"having to sort of crunch all"},{"speaker":"Lior Gerson","startTime":469.01,"endTime":471.14,"body":"that data in Excel, you know,"},{"speaker":"Lior Gerson","startTime":469.01,"endTime":471.14,"body":"which takes a lot of time."},{"speaker":"Lior Gerson","startTime":471.14,"endTime":473.51,"body":"You have to bring in you"},{"speaker":"Lior Gerson","startTime":471.14,"endTime":473.51,"body":"know, data about vacation"},{"speaker":"Lior Gerson","startTime":473.51,"endTime":475.639,"body":"days and, you know, tasks"},{"speaker":"Lior Gerson","startTime":473.51,"endTime":475.639,"body":"and priorities and lots of"},{"speaker":"Lior Gerson","startTime":475.639,"endTime":477.379,"body":"stuff and doing it in Excel."},{"speaker":"Lior Gerson","startTime":477.94899999999996,"endTime":479.539,"body":"So he was willing,"},{"speaker":"Lior Gerson","startTime":477.94899999999996,"endTime":479.539,"body":"you know, to take our"},{"speaker":"Lior Gerson","startTime":479.539,"endTime":480.769,"body":"platform and automate it."},{"speaker":"Lior Gerson","startTime":481.259,"endTime":482.789,"body":"And it took him"},{"speaker":"Lior Gerson","startTime":481.259,"endTime":482.789,"body":"like, like a day."},{"speaker":"Lior Gerson","startTime":483.23900000000003,"endTime":485.909,"body":"But now, whenever he wants, he"},{"speaker":"Lior Gerson","startTime":483.23900000000003,"endTime":485.909,"body":"has like that in front of him."},{"speaker":"Lior Gerson","startTime":485.919,"endTime":487.56899999999996,"body":"Okay, what am I gonna"},{"speaker":"Lior Gerson","startTime":485.919,"endTime":487.56899999999996,"body":"deliver with this month?"},{"speaker":"Lior Gerson","startTime":487.869,"endTime":491.259,"body":"You know, so like the CEO or the"},{"speaker":"Lior Gerson","startTime":487.869,"endTime":491.259,"body":"CPO comes in and say, Hey, you"},{"speaker":"Lior Gerson","startTime":491.259,"endTime":492.429,"body":"know, I need to shift priority."},{"speaker":"Lior Gerson","startTime":492.429,"endTime":495.009,"body":"Something else comes, you"},{"speaker":"Lior Gerson","startTime":492.429,"endTime":495.009,"body":"know, is most t he has that"},{"speaker":"Lior Gerson","startTime":495.06899999999996,"endTime":498.009,"body":"what's actually going to"},{"speaker":"Lior Gerson","startTime":495.06899999999996,"endTime":498.009,"body":"change and how it's actually"},{"speaker":"Lior Gerson","startTime":498.06899999999996,"endTime":500.019,"body":"impacting all the initiatives"},{"speaker":"Lior Gerson","startTime":498.06899999999996,"endTime":500.019,"body":"that they're trying to push."},{"speaker":"Lior Gerson","startTime":500.46900000000005,"endTime":502.769,"body":"I thought it was brilliant"},{"speaker":"Lior Gerson","startTime":500.46900000000005,"endTime":502.769,"body":"taking data, you know."},{"speaker":"Lior Gerson","startTime":503.174,"endTime":505.304,"body":"Putting it in the right"},{"speaker":"Lior Gerson","startTime":503.174,"endTime":505.304,"body":"context to tell the story"},{"speaker":"Lior Gerson","startTime":505.304,"endTime":506.11400000000003,"body":"that he needs to tell."},{"speaker":"Galen Low","startTime":506.44399999999996,"endTime":507.914,"body":"I was just"},{"speaker":"Galen Low","startTime":506.44399999999996,"endTime":507.914,"body":"at an Agile conference."},{"speaker":"Galen Low","startTime":508.529,"endTime":510.509,"body":"And I mentioned"},{"speaker":"Galen Low","startTime":508.529,"endTime":510.509,"body":"velocity earlier, right?"},{"speaker":"Galen Low","startTime":510.509,"endTime":512.94,"body":"And everyone's yeah, it's"},{"speaker":"Galen Low","startTime":510.509,"endTime":512.94,"body":"like a poor measure of impact."},{"speaker":"Galen Low","startTime":512.94,"endTime":515.37,"body":"And sometimes it's just a poor"},{"speaker":"Galen Low","startTime":512.94,"endTime":515.37,"body":"measure because you know, in"},{"speaker":"Galen Low","startTime":515.37,"endTime":518.01,"body":"a lot of agile teams you're"},{"speaker":"Galen Low","startTime":515.37,"endTime":518.01,"body":"meant to have a dedicated team."},{"speaker":"Galen Low","startTime":518.01,"endTime":519.24,"body":"You know, they're"},{"speaker":"Galen Low","startTime":518.01,"endTime":519.24,"body":"resource full-time."},{"speaker":"Galen Low","startTime":519.24,"endTime":521.67,"body":"And people I talk to, they're"},{"speaker":"Galen Low","startTime":519.24,"endTime":521.67,"body":"like, that never happens."},{"speaker":"Galen Low","startTime":521.97,"endTime":523.83,"body":"People are, you know, to"},{"speaker":"Galen Low","startTime":521.97,"endTime":523.83,"body":"your point, they're going"},{"speaker":"Galen Low","startTime":523.83,"endTime":526.02,"body":"on vacation, they're getting"},{"speaker":"Galen Low","startTime":523.83,"endTime":526.02,"body":"pulled away to other projects."},{"speaker":"Galen Low","startTime":526.23,"endTime":528.209,"body":"So you look at this velocity"},{"speaker":"Galen Low","startTime":526.23,"endTime":528.209,"body":"metric and it's going you"},{"speaker":"Galen Low","startTime":528.209,"endTime":530.819,"body":"know, up and down and you're"},{"speaker":"Galen Low","startTime":528.209,"endTime":530.819,"body":"trying to plan ahead and"},{"speaker":"Galen Low","startTime":530.819,"endTime":531.719,"body":"you're like, what is going on?"},{"speaker":"Galen Low","startTime":531.719,"endTime":533.579,"body":"It's it's not a"},{"speaker":"Galen Low","startTime":531.719,"endTime":533.579,"body":"very good metric."},{"speaker":"Galen Low","startTime":533.849,"endTime":535.74,"body":"And I would say most"},{"speaker":"Galen Low","startTime":533.849,"endTime":535.74,"body":"people probably wouldn't."},{"speaker":"Galen Low","startTime":536.264,"endTime":538.395,"body":"They either wouldn't think to"},{"speaker":"Galen Low","startTime":536.264,"endTime":538.395,"body":"have an aggregate metric that"},{"speaker":"Galen Low","startTime":538.395,"endTime":541.185,"body":"is based on dynamic data or they"},{"speaker":"Galen Low","startTime":538.395,"endTime":541.185,"body":"wouldn't know how to build it."},{"speaker":"Galen Low","startTime":541.635,"endTime":541.935,"body":"Right."},{"speaker":"Galen Low","startTime":541.935,"endTime":543.284,"body":"But I think that"},{"speaker":"Galen Low","startTime":541.935,"endTime":543.284,"body":"makes a lot of sense."},{"speaker":"Galen Low","startTime":543.524,"endTime":544.274,"body":"It's almost like."},{"speaker":"Galen Low","startTime":544.694,"endTime":547.334,"body":"This notion of like real time"},{"speaker":"Galen Low","startTime":544.694,"endTime":547.334,"body":"resourcing where it's okay, well"},{"speaker":"Galen Low","startTime":547.334,"endTime":548.4739999999999,"body":"this person's gonna be away."},{"speaker":"Galen Low","startTime":548.4839999999999,"endTime":551.514,"body":"We should expect this"},{"speaker":"Galen Low","startTime":548.4839999999999,"endTime":551.514,"body":"dip in this metric about"},{"speaker":"Galen Low","startTime":551.514,"endTime":554.454,"body":"our output, about our"},{"speaker":"Galen Low","startTime":551.514,"endTime":554.454,"body":"performance, about our impact."},{"speaker":"Galen Low","startTime":554.454,"endTime":555.384,"body":"You know, whatever it is."},{"speaker":"Galen Low","startTime":555.384,"endTime":558.7139999999999,"body":"It's actually grabbing data from"},{"speaker":"Galen Low","startTime":555.384,"endTime":558.7139999999999,"body":"other places, not just trying"},{"speaker":"Galen Low","startTime":558.7139999999999,"endTime":561.374,"body":"to have the one measure, the"},{"speaker":"Galen Low","startTime":558.7139999999999,"endTime":561.374,"body":"one metric to rule them all."},{"speaker":"Galen Low","startTime":561.374,"endTime":562.784,"body":"I mean, it does function"},{"speaker":"Galen Low","startTime":561.374,"endTime":562.784,"body":"as that, but it's"},{"speaker":"Galen Low","startTime":562.784,"endTime":563.684,"body":"an aggregate metric."},{"speaker":"Galen Low","startTime":563.774,"endTime":565.034,"body":"Actually, I think"},{"speaker":"Galen Low","startTime":563.774,"endTime":565.034,"body":"that's really cool."},{"speaker":"Lior Gerson","startTime":565.424,"endTime":566.834,"body":"It's interesting"},{"speaker":"Lior Gerson","startTime":565.424,"endTime":566.834,"body":"you bring this up, right?"},{"speaker":"Lior Gerson","startTime":566.834,"endTime":569.7139999999999,"body":"But think about like how data"},{"speaker":"Lior Gerson","startTime":566.834,"endTime":569.7139999999999,"body":"propagates across the business."},{"speaker":"Lior Gerson","startTime":569.954,"endTime":570.884,"body":"That person goes away."},{"speaker":"Lior Gerson","startTime":571.424,"endTime":573.914,"body":"It takes time until people"},{"speaker":"Lior Gerson","startTime":571.424,"endTime":573.914,"body":"know their way, right?"},{"speaker":"Lior Gerson","startTime":574.014,"endTime":575.4839999999999,"body":"If manager's gonna"},{"speaker":"Lior Gerson","startTime":574.014,"endTime":575.4839999999999,"body":"know their way."},{"speaker":"Lior Gerson","startTime":575.7239999999999,"endTime":578.574,"body":"But until that propagates to the"},{"speaker":"Lior Gerson","startTime":575.7239999999999,"endTime":578.574,"body":"right person who has like the"},{"speaker":"Lior Gerson","startTime":578.574,"endTime":581.6039999999999,"body":"understanding of how it's gonna"},{"speaker":"Lior Gerson","startTime":578.574,"endTime":581.6039999999999,"body":"impact the project timelines,"},{"speaker":"Lior Gerson","startTime":582.054,"endTime":585.504,"body":"and you know, what, you know,"},{"speaker":"Lior Gerson","startTime":582.054,"endTime":585.504,"body":"secondary or tertiary effect"},{"speaker":"Lior Gerson","startTime":585.504,"endTime":588.924,"body":"is gonna have, it's gonna take"},{"speaker":"Lior Gerson","startTime":585.504,"endTime":588.924,"body":"days or weeks until that's time"},{"speaker":"Lior Gerson","startTime":588.924,"endTime":590.034,"body":"you're not getting back, right?"},{"speaker":"Lior Gerson","startTime":590.034,"endTime":592.524,"body":"You add more resources, you're"},{"speaker":"Lior Gerson","startTime":590.034,"endTime":592.524,"body":"just gonna extend the timeline."},{"speaker":"Lior Gerson","startTime":592.524,"endTime":593.8539999999999,"body":"It's not like it's"},{"speaker":"Lior Gerson","startTime":592.524,"endTime":593.8539999999999,"body":"gonna make it shorter."},{"speaker":"Lior Gerson","startTime":594.064,"endTime":594.704,"body":"You have that learning curve."},{"speaker":"Lior Gerson","startTime":595.3539999999999,"endTime":598.384,"body":"So the faster you're able"},{"speaker":"Lior Gerson","startTime":595.3539999999999,"endTime":598.384,"body":"to get that information"},{"speaker":"Lior Gerson","startTime":598.384,"endTime":599.9739999999999,"body":"across your organization,"},{"speaker":"Lior Gerson","startTime":598.384,"endTime":599.9739999999999,"body":"getting it to the right"},{"speaker":"Lior Gerson","startTime":599.9739999999999,"endTime":601.744,"body":"people, it's massive impact."},{"speaker":"Lior Gerson","startTime":601.744,"endTime":602.914,"body":"It's compounding interests."},{"speaker":"Galen Low","startTime":603.2149999999999,"endTime":604.3199999999999,"body":"That lag"},{"speaker":"Galen Low","startTime":603.2149999999999,"endTime":604.3199999999999,"body":"is like so real."},{"speaker":"Galen Low","startTime":605.659,"endTime":607.9689999999999,"body":"In our community, there's"},{"speaker":"Galen Low","startTime":605.659,"endTime":607.9689999999999,"body":"always a lot of conversation"},{"speaker":"Galen Low","startTime":607.9689999999999,"endTime":610.579,"body":"about well, I wish someone"},{"speaker":"Galen Low","startTime":607.9689999999999,"endTime":610.579,"body":"had told me that my lead"},{"speaker":"Galen Low","startTime":610.579,"endTime":612.8589999999999,"body":"dev was gonna be going on"},{"speaker":"Galen Low","startTime":610.579,"endTime":612.8589999999999,"body":"holiday for three weeks."},{"speaker":"Galen Low","startTime":613.189,"endTime":615.889,"body":"And then even that lag, like"},{"speaker":"Galen Low","startTime":613.189,"endTime":615.889,"body":"I see it in my role all the"},{"speaker":"Galen Low","startTime":615.889,"endTime":619.8489999999999,"body":"time where it's like you get"},{"speaker":"Galen Low","startTime":615.889,"endTime":619.8489999999999,"body":"the like a DP, like vacation"},{"speaker":"Galen Low","startTime":619.8489999999999,"endTime":623.269,"body":"request and you go in there and"},{"speaker":"Galen Low","startTime":619.8489999999999,"endTime":623.269,"body":"there's a process and a flow"},{"speaker":"Galen Low","startTime":623.269,"endTime":625.9399999999999,"body":"and bottlenecking that happens"},{"speaker":"Galen Low","startTime":623.269,"endTime":625.9399999999999,"body":"before anyone even knows that"},{"speaker":"Galen Low","startTime":625.9399999999999,"endTime":627.86,"body":"person's vacation is approved."},{"speaker":"Galen Low","startTime":627.89,"endTime":629.48,"body":"A little less what"},{"speaker":"Galen Low","startTime":627.89,"endTime":629.48,"body":"like date that is."},{"speaker":"Galen Low","startTime":629.9,"endTime":631.3399999999999,"body":"I like that kind"},{"speaker":"Galen Low","startTime":629.9,"endTime":631.3399999999999,"body":"of streams it in."},{"speaker":"Lior Gerson","startTime":631.61,"endTime":632.39,"body":"Vacation is easy."},{"speaker":"Lior Gerson","startTime":632.39,"endTime":634.55,"body":"You know, think about, you know,"},{"speaker":"Lior Gerson","startTime":632.39,"endTime":634.55,"body":"you're working remote, you're"},{"speaker":"Lior Gerson","startTime":634.55,"endTime":636.0799999999999,"body":"on Zoom, and somebody's gone."},{"speaker":"Lior Gerson","startTime":636.56,"endTime":637.85,"body":"Who's gone, you know, let go."},{"speaker":"Lior Gerson","startTime":637.85,"endTime":639.5899999999999,"body":"Nobody told you to be let go."},{"speaker":"Galen Low","startTime":639.77,"endTime":640.1,"body":"Yeah."},{"speaker":"Galen Low","startTime":640.1,"endTime":640.28,"body":"Okay."},{"speaker":"Galen Low","startTime":640.28,"endTime":640.67,"body":"I see."},{"speaker":"Lior Gerson","startTime":640.79,"endTime":641.87,"body":"You know,"},{"speaker":"Lior Gerson","startTime":640.79,"endTime":641.87,"body":"two weeks in, he is"},{"speaker":"Lior Gerson","startTime":641.87,"endTime":642.86,"body":"not answering my calls."},{"speaker":"Lior Gerson","startTime":642.86,"endTime":643.8199999999999,"body":"I'm like, what's up?"},{"speaker":"Lior Gerson","startTime":643.85,"endTime":644.81,"body":"Oh, he's not here anymore."},{"speaker":"Galen Low","startTime":645.05,"endTime":645.4399999999999,"body":"He's not here."},{"speaker":"Galen Low","startTime":645.4399999999999,"endTime":645.68,"body":"Yeah."},{"speaker":"Galen Low","startTime":645.98,"endTime":647.51,"body":"We're hearing a lot about"},{"speaker":"Galen Low","startTime":645.98,"endTime":647.51,"body":"that too, in the community."},{"speaker":"Galen Low","startTime":647.51,"endTime":647.6899999999999,"body":"Right?"},{"speaker":"Galen Low","startTime":647.6899999999999,"endTime":649.55,"body":"It's like production's"},{"speaker":"Galen Low","startTime":647.6899999999999,"endTime":649.55,"body":"in force without the"},{"speaker":"Galen Low","startTime":649.55,"endTime":650.66,"body":"communication around it."},{"speaker":"Galen Low","startTime":650.81,"endTime":651.11,"body":"Yeah."},{"speaker":"Galen Low","startTime":651.11,"endTime":651.7099999999999,"body":"And then what."},{"speaker":"Galen Low","startTime":652.0699999999999,"endTime":654.67,"body":"Can you this is a bit of a side"},{"speaker":"Galen Low","startTime":652.0699999999999,"endTime":654.67,"body":"quest, but can you at a high"},{"speaker":"Galen Low","startTime":654.67,"endTime":656.92,"body":"level, walk me through what"},{"speaker":"Galen Low","startTime":654.67,"endTime":656.92,"body":"that integration looks like?"},{"speaker":"Galen Low","startTime":656.92,"endTime":660.22,"body":"Because I'm picturing myself"},{"speaker":"Galen Low","startTime":656.92,"endTime":660.22,"body":"opening Excel and being like,"},{"speaker":"Galen Low","startTime":660.22,"endTime":663.67,"body":"okay, I need to like Zapier"},{"speaker":"Galen Low","startTime":660.22,"endTime":663.67,"body":"or make, or do some kind of"},{"speaker":"Galen Low","startTime":663.67,"endTime":666.1899999999999,"body":"transformation of data and"},{"speaker":"Galen Low","startTime":663.67,"endTime":666.1899999999999,"body":"have it like pasted into a"},{"speaker":"Galen Low","startTime":666.1899999999999,"endTime":668.52,"body":"sheet and I have to write"},{"speaker":"Galen Low","startTime":666.1899999999999,"endTime":668.52,"body":"a formula and all that."},{"speaker":"Galen Low","startTime":668.5699999999999,"endTime":671.529,"body":"Would I still have to do that"},{"speaker":"Galen Low","startTime":668.5699999999999,"endTime":671.529,"body":"in TargetBoard or is integration"},{"speaker":"Galen Low","startTime":671.529,"endTime":673.509,"body":"a little bit more hands free?"},{"speaker":"Galen Low","startTime":674.079,"endTime":675.6089999999999,"body":"Hands free, might not"},{"speaker":"Galen Low","startTime":674.079,"endTime":675.6089999999999,"body":"be the right word, but"},{"speaker":"Galen Low","startTime":676.4789999999999,"endTime":677.679,"body":"less labor intensive."},{"speaker":"Lior Gerson","startTime":677.919,"endTime":680.289,"body":"So TargetBoard.ai"},{"speaker":"Lior Gerson","startTime":677.919,"endTime":680.289,"body":"works in a very different"},{"speaker":"Lior Gerson","startTime":680.289,"endTime":681.939,"body":"way from any other"},{"speaker":"Lior Gerson","startTime":680.289,"endTime":681.939,"body":"system that exists there."},{"speaker":"Lior Gerson","startTime":682.329,"endTime":684.9689999999999,"body":"We connect to your source"},{"speaker":"Lior Gerson","startTime":682.329,"endTime":684.9689999999999,"body":"data source system and we"},{"speaker":"Lior Gerson","startTime":684.9689999999999,"endTime":688.1039999999999,"body":"automatically build all"},{"speaker":"Lior Gerson","startTime":684.9689999999999,"endTime":688.1039999999999,"body":"the metrics and all the"},{"speaker":"Lior Gerson","startTime":688.119,"endTime":690.519,"body":"KPIs that are relevant for"},{"speaker":"Lior Gerson","startTime":688.119,"endTime":690.519,"body":"whatever you need to do."},{"speaker":"Lior Gerson","startTime":690.759,"endTime":690.9689999999999,"body":"Right."},{"speaker":"Lior Gerson","startTime":691.119,"endTime":692.559,"body":"And then we use AI"},{"speaker":"Lior Gerson","startTime":691.119,"endTime":692.559,"body":"to generate them."},{"speaker":"Lior Gerson","startTime":692.994,"endTime":694.884,"body":"But it doesn't matter if you're"},{"speaker":"Lior Gerson","startTime":692.994,"endTime":694.884,"body":"looking, you know, at metrics"},{"speaker":"Lior Gerson","startTime":694.884,"endTime":698.124,"body":"for how your capacity changes,"},{"speaker":"Lior Gerson","startTime":694.884,"endTime":698.124,"body":"how your velocity changes,"},{"speaker":"Lior Gerson","startTime":698.124,"endTime":699.144,"body":"how the quality changes."},{"speaker":"Lior Gerson","startTime":699.5939999999999,"endTime":701.544,"body":"If you're looking at one"},{"speaker":"Lior Gerson","startTime":699.5939999999999,"endTime":701.544,"body":"project, multiple projects,"},{"speaker":"Lior Gerson","startTime":701.8439999999999,"endTime":703.884,"body":"doesn't matter how you"},{"speaker":"Lior Gerson","startTime":701.8439999999999,"endTime":703.884,"body":"work, don't have to change"},{"speaker":"Lior Gerson","startTime":703.884,"endTime":704.874,"body":"anything about how you work."},{"speaker":"Lior Gerson","startTime":705.174,"endTime":707.814,"body":"We automatically learn"},{"speaker":"Lior Gerson","startTime":705.174,"endTime":707.814,"body":"how you work your systems."},{"speaker":"Lior Gerson","startTime":708.2339999999999,"endTime":710.2149999999999,"body":"It doesn't matter if you're"},{"speaker":"Lior Gerson","startTime":708.2339999999999,"endTime":710.2149999999999,"body":"using Monday or if you're using"},{"speaker":"Lior Gerson","startTime":710.244,"endTime":711.5939999999999,"body":"Jira or anything else, right?"},{"speaker":"Lior Gerson","startTime":711.8639999999999,"endTime":716.749,"body":"And then all your metrics, all"},{"speaker":"Lior Gerson","startTime":711.8639999999999,"endTime":716.749,"body":"your reports, all your insights"},{"speaker":"Lior Gerson","startTime":716.749,"endTime":719.329,"body":"are automatically generated"},{"speaker":"Lior Gerson","startTime":716.749,"endTime":719.329,"body":"and you can then customize."},{"speaker":"Lior Gerson","startTime":719.539,"endTime":721.759,"body":"It's like DIY customization,"},{"speaker":"Lior Gerson","startTime":719.539,"endTime":721.759,"body":"or you can do it with a team."},{"speaker":"Lior Gerson","startTime":722.4499999999999,"endTime":726.53,"body":"You'll get the exact metrics"},{"speaker":"Lior Gerson","startTime":722.4499999999999,"endTime":726.53,"body":"and the exact way of tracking"},{"speaker":"Lior Gerson","startTime":726.53,"endTime":727.4599999999999,"body":"everything that you want."},{"speaker":"Lior Gerson","startTime":727.8489999999999,"endTime":730.009,"body":"It's zero effort, like it's"},{"speaker":"Lior Gerson","startTime":727.8489999999999,"endTime":730.009,"body":"like day one, you're up and"},{"speaker":"Lior Gerson","startTime":730.009,"endTime":733.4599999999999,"body":"running fully confident that"},{"speaker":"Lior Gerson","startTime":730.009,"endTime":733.4599999999999,"body":"the data you need is there and"},{"speaker":"Lior Gerson","startTime":733.4599999999999,"endTime":736.2189999999999,"body":"it's accurate and you don't need"},{"speaker":"Lior Gerson","startTime":733.4599999999999,"endTime":736.2189999999999,"body":"to worry about excels anymore."},{"speaker":"Lior Gerson","startTime":736.6089999999999,"endTime":739.04,"body":"By the way, if you do use"},{"speaker":"Lior Gerson","startTime":736.6089999999999,"endTime":739.04,"body":"Excels for like manual"},{"speaker":"Lior Gerson","startTime":739.04,"endTime":741.1999999999999,"body":"tracking and that's like your"},{"speaker":"Lior Gerson","startTime":739.04,"endTime":741.1999999999999,"body":"source of truth, that's fine."},{"speaker":"Lior Gerson","startTime":741.1999999999999,"endTime":742.129,"body":"We'll connect with Excel."},{"speaker":"Lior Gerson","startTime":742.2189999999999,"endTime":743.0899999999999,"body":"We'll pull it in also."},{"speaker":"Lior Gerson","startTime":743.66,"endTime":746.119,"body":"But you don't need to"},{"speaker":"Lior Gerson","startTime":743.66,"endTime":746.119,"body":"update anymore, right?"},{"speaker":"Lior Gerson","startTime":746.119,"endTime":747.8489999999999,"body":"You don't need to"},{"speaker":"Lior Gerson","startTime":746.119,"endTime":747.8489999999999,"body":"explain how things are."},{"speaker":"Lior Gerson","startTime":748.584,"endTime":749.454,"body":"How did you measure this?"},{"speaker":"Lior Gerson","startTime":749.694,"endTime":750.444,"body":"What is this based on?"},{"speaker":"Lior Gerson","startTime":750.444,"endTime":751.8539999999999,"body":"Like all these questions,"},{"speaker":"Lior Gerson","startTime":750.444,"endTime":751.8539999999999,"body":"they're answered"},{"speaker":"Lior Gerson","startTime":751.8539999999999,"endTime":752.4839999999999,"body":"in the platform."},{"speaker":"Lior Gerson","startTime":752.904,"endTime":755.454,"body":"Like you share it like with your"},{"speaker":"Lior Gerson","startTime":752.904,"endTime":755.454,"body":"executive with your C level."},{"speaker":"Lior Gerson","startTime":755.814,"endTime":758.064,"body":"They'll have the answers of"},{"speaker":"Lior Gerson","startTime":755.814,"endTime":758.064,"body":"how things are measured, where"},{"speaker":"Lior Gerson","startTime":758.064,"endTime":761.334,"body":"they're coming from, where it's"},{"speaker":"Lior Gerson","startTime":758.064,"endTime":761.334,"body":"going, what's moving the needle."},{"speaker":"Lior Gerson","startTime":761.664,"endTime":764.154,"body":"It's not you know, you don't"},{"speaker":"Lior Gerson","startTime":761.664,"endTime":764.154,"body":"have a situation of, you"},{"speaker":"Lior Gerson","startTime":764.154,"endTime":766.284,"body":"know, you're sitting in that"},{"speaker":"Lior Gerson","startTime":764.154,"endTime":766.284,"body":"meeting and you're getting"},{"speaker":"Lior Gerson","startTime":766.284,"endTime":768.074,"body":"asked a hard question and"},{"speaker":"Lior Gerson","startTime":766.284,"endTime":768.074,"body":"you don't have the answer."},{"speaker":"Lior Gerson","startTime":768.0889999999999,"endTime":770.9789999999999,"body":"You have to say let"},{"speaker":"Lior Gerson","startTime":768.0889999999999,"endTime":770.9789999999999,"body":"me get back to you and"},{"speaker":"Lior Gerson","startTime":771.069,"endTime":771.8489999999999,"body":"let me get back to you."},{"speaker":"Lior Gerson","startTime":771.8489999999999,"endTime":773.319,"body":"It is like the worst"},{"speaker":"Lior Gerson","startTime":771.8489999999999,"endTime":773.319,"body":"thing to ever say."},{"speaker":"Lior Gerson","startTime":773.379,"endTime":773.999,"body":"It's I don't know."},{"speaker":"Lior Gerson","startTime":774.449,"endTime":775.649,"body":"I'm sorry I didn't"},{"speaker":"Lior Gerson","startTime":774.449,"endTime":775.649,"body":"come prepared."},{"speaker":"Lior Gerson","startTime":775.649,"endTime":776.129,"body":"I don't know."},{"speaker":"Lior Gerson","startTime":776.669,"endTime":778.8589999999999,"body":"I didn't study for this test,"},{"speaker":"Lior Gerson","startTime":776.669,"endTime":778.8589999999999,"body":"so it's, although it was"},{"speaker":"Lior Gerson","startTime":778.8589999999999,"endTime":781.244,"body":"like one click and now you"},{"speaker":"Lior Gerson","startTime":778.8589999999999,"endTime":781.244,"body":"like the follow up, is there."},{"speaker":"Galen Low","startTime":781.454,"endTime":782.744,"body":"What I like"},{"speaker":"Galen Low","startTime":781.454,"endTime":782.744,"body":"as well is like the"},{"speaker":"Galen Low","startTime":782.744,"endTime":783.794,"body":"human error component."},{"speaker":"Galen Low","startTime":783.794,"endTime":786.2239999999999,"body":"Like I do track a bunch"},{"speaker":"Galen Low","startTime":783.794,"endTime":786.2239999999999,"body":"of stuff in a spreadsheet."},{"speaker":"Galen Low","startTime":786.494,"endTime":789.524,"body":"There was an incident where"},{"speaker":"Galen Low","startTime":786.494,"endTime":789.524,"body":"I was tracking page views"},{"speaker":"Galen Low","startTime":789.524,"endTime":792.8539999999999,"body":"and Google Analytics for, and"},{"speaker":"Galen Low","startTime":789.524,"endTime":792.8539999999999,"body":"someone was putting in users,"},{"speaker":"Galen Low","startTime":793.154,"endTime":795.314,"body":"so we had this discrepancy of"},{"speaker":"Galen Low","startTime":793.154,"endTime":795.314,"body":"we thought we were measuring"},{"speaker":"Galen Low","startTime":795.314,"endTime":797.894,"body":"the same thing, but actually we"},{"speaker":"Galen Low","startTime":795.314,"endTime":797.894,"body":"had two different data sources."},{"speaker":"Galen Low","startTime":798.509,"endTime":799.649,"body":"I was messing it up."},{"speaker":"Galen Low","startTime":799.709,"endTime":803.029,"body":"But anyways, that notion of"},{"speaker":"Galen Low","startTime":799.709,"endTime":803.029,"body":"somebody might have a different"},{"speaker":"Galen Low","startTime":803.029,"endTime":806.329,"body":"interpretation of where that"},{"speaker":"Galen Low","startTime":803.029,"endTime":806.329,"body":"data comes from to measure that"},{"speaker":"Galen Low","startTime":806.329,"endTime":809.809,"body":"metric versus, I like the idea"},{"speaker":"Galen Low","startTime":806.329,"endTime":809.809,"body":"that like, okay, it's pulling"},{"speaker":"Galen Low","startTime":809.809,"endTime":811.249,"body":"directly from a source of truth."},{"speaker":"Galen Low","startTime":811.519,"endTime":814.549,"body":"Oh, and by the way, like it"},{"speaker":"Galen Low","startTime":811.519,"endTime":814.549,"body":"generated some of the metrics"},{"speaker":"Galen Low","startTime":814.549,"endTime":816.769,"body":"using AI based on, you know,"},{"speaker":"Galen Low","startTime":814.549,"endTime":816.769,"body":"what the requirements are."},{"speaker":"Galen Low","startTime":817.399,"endTime":819.2289999999999,"body":"To be like, you should"},{"speaker":"Galen Low","startTime":817.399,"endTime":819.2289999999999,"body":"probably measure this."},{"speaker":"Galen Low","startTime":819.289,"endTime":822.139,"body":"And that gets sort of defined"},{"speaker":"Galen Low","startTime":819.289,"endTime":822.139,"body":"and integrated because I've been"},{"speaker":"Galen Low","startTime":822.139,"endTime":824.9889999999999,"body":"in a lot of conversations where"},{"speaker":"Galen Low","startTime":822.139,"endTime":824.9889999999999,"body":"we can't quite decide on what"},{"speaker":"Galen Low","startTime":824.9889999999999,"endTime":827.899,"body":"the right metric of success is,"},{"speaker":"Galen Low","startTime":824.9889999999999,"endTime":827.899,"body":"partly because we don't know"},{"speaker":"Galen Low","startTime":827.899,"endTime":829.279,"body":"what we can measure, right?"},{"speaker":"Galen Low","startTime":829.279,"endTime":831.919,"body":"We're pulling from our deck"},{"speaker":"Galen Low","startTime":829.279,"endTime":831.919,"body":"of cards that only has four"},{"speaker":"Galen Low","startTime":831.919,"endTime":834.2289999999999,"body":"options and we're like, okay,"},{"speaker":"Galen Low","startTime":831.919,"endTime":834.2289999999999,"body":"which one of these four?"},{"speaker":"Galen Low","startTime":834.2289999999999,"endTime":836.509,"body":"Whereas it could be a"},{"speaker":"Galen Low","startTime":834.2289999999999,"endTime":836.509,"body":"lot of different things"},{"speaker":"Galen Low","startTime":836.539,"endTime":837.409,"body":"To your earlier point."},{"speaker":"Lior Gerson","startTime":837.769,"endTime":838.639,"body":"It's so common."},{"speaker":"Lior Gerson","startTime":838.7289999999999,"endTime":842.199,"body":"Listen I work at a company"},{"speaker":"Lior Gerson","startTime":838.7289999999999,"endTime":842.199,"body":"and when I came in doing list"},{"speaker":"Lior Gerson","startTime":842.199,"endTime":844.869,"body":"was tracking like a hundred"},{"speaker":"Lior Gerson","startTime":842.199,"endTime":844.869,"body":"thousand visits per month."},{"speaker":"Lior Gerson","startTime":844.899,"endTime":845.409,"body":"Be the big company."},{"speaker":"Lior Gerson","startTime":845.9789999999999,"endTime":847.809,"body":"I said, well, where's"},{"speaker":"Lior Gerson","startTime":845.9789999999999,"endTime":847.809,"body":"this coming from?"},{"speaker":"Lior Gerson","startTime":847.809,"endTime":848.919,"body":"It's, it looks weird."},{"speaker":"Lior Gerson","startTime":849.309,"endTime":852.4889999999999,"body":"And I was leading product"},{"speaker":"Lior Gerson","startTime":849.309,"endTime":852.4889999999999,"body":"there and turns out that the"},{"speaker":"Lior Gerson","startTime":852.4889999999999,"endTime":856.509,"body":"website was actually getting"},{"speaker":"Lior Gerson","startTime":852.4889999999999,"endTime":856.509,"body":"10,000 visits, like 10%."},{"speaker":"Lior Gerson","startTime":857.019,"endTime":860.409,"body":"That other 90% were like"},{"speaker":"Lior Gerson","startTime":857.019,"endTime":860.409,"body":"key automation bots."},{"speaker":"Lior Gerson","startTime":860.889,"endTime":862.449,"body":"And you know, the"},{"speaker":"Lior Gerson","startTime":860.889,"endTime":862.449,"body":"business doesn't know."},{"speaker":"Lior Gerson","startTime":863.2289999999999,"endTime":865.524,"body":"The business doesn't know,"},{"speaker":"Lior Gerson","startTime":863.2289999999999,"endTime":865.524,"body":"also means that when you find"},{"speaker":"Lior Gerson","startTime":865.524,"endTime":867.264,"body":"this, you have to explain it."},{"speaker":"Lior Gerson","startTime":867.504,"endTime":870.324,"body":"So the CMO has to go and say,"},{"speaker":"Lior Gerson","startTime":867.504,"endTime":870.324,"body":"Hey, by the way, you know how I"},{"speaker":"Lior Gerson","startTime":870.324,"endTime":872.874,"body":"reported my CAC and everything,"},{"speaker":"Lior Gerson","startTime":870.324,"endTime":872.874,"body":"you know, for the last year,"},{"speaker":"Lior Gerson","startTime":873.174,"endTime":874.554,"body":"by the way, I like 90% off."},{"speaker":"Galen Low","startTime":874.914,"endTime":875.934,"body":"Not a"},{"speaker":"Galen Low","startTime":874.914,"endTime":875.934,"body":"fun conversation."},{"speaker":"Galen Low","startTime":876.174,"endTime":876.444,"body":"Yeah."},{"speaker":"Galen Low","startTime":876.744,"endTime":878.8439999999999,"body":"I wonder if we could use that"},{"speaker":"Galen Low","startTime":876.744,"endTime":878.8439999999999,"body":"actually to zoom out a little"},{"speaker":"Galen Low","startTime":878.8439999999999,"endTime":882.534,"body":"bit, because I find that"},{"speaker":"Galen Low","startTime":878.8439999999999,"endTime":882.534,"body":"metrics are just a thing, right?"},{"speaker":"Galen Low","startTime":882.534,"endTime":884.784,"body":"Like the fact of the matter"},{"speaker":"Galen Low","startTime":882.534,"endTime":884.784,"body":"is that like even if a team"},{"speaker":"Galen Low","startTime":884.814,"endTime":887.4839999999999,"body":"or department is measuring the"},{"speaker":"Galen Low","startTime":884.814,"endTime":887.4839999999999,"body":"right thing, like there's often"},{"speaker":"Galen Low","startTime":887.4839999999999,"endTime":890.274,"body":"like this translation that needs"},{"speaker":"Galen Low","startTime":887.4839999999999,"endTime":890.274,"body":"to happen between different"},{"speaker":"Galen Low","startTime":890.274,"endTime":892.524,"body":"levels of an organization"},{"speaker":"Galen Low","startTime":890.274,"endTime":892.524,"body":"or different departments."},{"speaker":"Galen Low","startTime":893.154,"endTime":895.9739999999999,"body":"For example, a scrum team"},{"speaker":"Galen Low","startTime":893.154,"endTime":895.9739999999999,"body":"might be tracking customer"},{"speaker":"Galen Low","startTime":895.9739999999999,"endTime":897.444,"body":"satisfaction like CSAT."},{"speaker":"Galen Low","startTime":897.744,"endTime":899.694,"body":"Maybe they're tracking it"},{"speaker":"Galen Low","startTime":897.744,"endTime":899.694,"body":"release over release, but"},{"speaker":"Galen Low","startTime":899.694,"endTime":901.7239999999999,"body":"like maybe the leadership"},{"speaker":"Galen Low","startTime":899.694,"endTime":901.7239999999999,"body":"is tracking I don't know,"},{"speaker":"Galen Low","startTime":901.7239999999999,"endTime":904.184,"body":"like recurring revenue and"},{"speaker":"Galen Low","startTime":901.7239999999999,"endTime":904.184,"body":"like retention and churn."},{"speaker":"Galen Low","startTime":904.544,"endTime":908.264,"body":"Can a tool like TargetBoard"},{"speaker":"Galen Low","startTime":904.544,"endTime":908.264,"body":"help translate KPIs for one"},{"speaker":"Galen Low","startTime":908.264,"endTime":910.934,"body":"audience in a way that makes"},{"speaker":"Galen Low","startTime":908.264,"endTime":910.934,"body":"them meaningful for other"},{"speaker":"Galen Low","startTime":910.934,"endTime":912.494,"body":"levels of an organization?"},{"speaker":"Galen Low","startTime":912.824,"endTime":914.804,"body":"Or is this just one of those"},{"speaker":"Galen Low","startTime":912.824,"endTime":914.804,"body":"things that like a tool"},{"speaker":"Galen Low","startTime":914.804,"endTime":916.0939999999999,"body":"on its own just can't fix?"},{"speaker":"Lior Gerson","startTime":916.334,"endTime":917.894,"body":"I wanna take a"},{"speaker":"Lior Gerson","startTime":916.334,"endTime":917.894,"body":"step back on this question."},{"speaker":"Lior Gerson","startTime":918.404,"endTime":921.299,"body":"If you think about metrics"},{"speaker":"Lior Gerson","startTime":918.404,"endTime":921.299,"body":"in general, the traditional"},{"speaker":"Lior Gerson","startTime":921.299,"endTime":923.279,"body":"way of doing BI in tracking"},{"speaker":"Lior Gerson","startTime":921.299,"endTime":923.279,"body":"metrics means that you"},{"speaker":"Lior Gerson","startTime":923.279,"endTime":924.299,"body":"have to build every metric."},{"speaker":"Lior Gerson","startTime":924.809,"endTime":927.569,"body":"You have to do like a"},{"speaker":"Lior Gerson","startTime":924.809,"endTime":927.569,"body":"session and plan every"},{"speaker":"Lior Gerson","startTime":927.569,"endTime":928.3589999999999,"body":"one of your metrics."},{"speaker":"Lior Gerson","startTime":928.689,"endTime":930.909,"body":"So, so there's an actual cost"},{"speaker":"Lior Gerson","startTime":928.689,"endTime":930.909,"body":"on anything you wanna track"},{"speaker":"Lior Gerson","startTime":931.449,"endTime":932.3489999999999,"body":"if you have to develop it."},{"speaker":"Lior Gerson","startTime":932.3489999999999,"endTime":932.5889999999999,"body":"Right."},{"speaker":"Lior Gerson","startTime":932.9789999999999,"endTime":936.669,"body":"And then when you think about"},{"speaker":"Lior Gerson","startTime":932.9789999999999,"endTime":936.669,"body":"programs like OKRs, qbr,"},{"speaker":"Lior Gerson","startTime":936.8489999999999,"endTime":938.019,"body":"they're sort of very top down."},{"speaker":"Lior Gerson","startTime":938.4689999999999,"endTime":940.749,"body":"They tell you exactly what you"},{"speaker":"Lior Gerson","startTime":938.4689999999999,"endTime":940.749,"body":"want, need to track, and it"},{"speaker":"Lior Gerson","startTime":940.749,"endTime":943.0889999999999,"body":"gives you like a tunnel vision"},{"speaker":"Lior Gerson","startTime":940.749,"endTime":943.0889999999999,"body":"of this is what I'm gonna track."},{"speaker":"Lior Gerson","startTime":943.569,"endTime":945.519,"body":"I might have a lot of other"},{"speaker":"Lior Gerson","startTime":943.569,"endTime":945.519,"body":"things that are gonna be really"},{"speaker":"Lior Gerson","startTime":945.519,"endTime":947.769,"body":"important for me because they"},{"speaker":"Lior Gerson","startTime":945.519,"endTime":947.769,"body":"have to keep the border flow."},{"speaker":"Lior Gerson","startTime":948.124,"endTime":950.424,"body":"But I'm not gonna report 'em"},{"speaker":"Lior Gerson","startTime":948.124,"endTime":950.424,"body":"them, and maybe I'm not getting"},{"speaker":"Lior Gerson","startTime":950.424,"endTime":952.519,"body":"even track them because I don't"},{"speaker":"Lior Gerson","startTime":950.424,"endTime":952.519,"body":"have the resources to do that."},{"speaker":"Lior Gerson","startTime":952.939,"endTime":955.939,"body":"So with TargetBoard, we track"},{"speaker":"Lior Gerson","startTime":952.939,"endTime":955.939,"body":"everything and we get it very"},{"speaker":"Lior Gerson","startTime":955.9689999999999,"endTime":957.3489999999999,"body":"easy for you to pick and choose."},{"speaker":"Lior Gerson","startTime":957.4689999999999,"endTime":960.319,"body":"We even recommend what to"},{"speaker":"Lior Gerson","startTime":957.4689999999999,"endTime":960.319,"body":"pick and choose to focus on."},{"speaker":"Lior Gerson","startTime":960.319,"endTime":960.5889999999999,"body":"Right?"},{"speaker":"Lior Gerson","startTime":960.5889999999999,"endTime":962.449,"body":"And then you can send"},{"speaker":"Lior Gerson","startTime":960.5889999999999,"endTime":962.449,"body":"alerts and get insights and"},{"speaker":"Lior Gerson","startTime":962.449,"endTime":965.119,"body":"notifications, all that to"},{"speaker":"Lior Gerson","startTime":962.449,"endTime":965.119,"body":"make sure that thing you care"},{"speaker":"Lior Gerson","startTime":965.119,"endTime":966.319,"body":"about on track are there."},{"speaker":"Lior Gerson","startTime":966.679,"endTime":969.679,"body":"We also make it really easy"},{"speaker":"Lior Gerson","startTime":966.679,"endTime":969.679,"body":"to explain, like we actually"},{"speaker":"Lior Gerson","startTime":969.679,"endTime":971.449,"body":"have features saying,"},{"speaker":"Lior Gerson","startTime":969.679,"endTime":971.449,"body":"how do I explain this up?"},{"speaker":"Lior Gerson","startTime":971.449,"endTime":972.244,"body":"How do I explain this down?"},{"speaker":"Lior Gerson","startTime":972.949,"endTime":975.079,"body":"It's like AI generated, okay,"},{"speaker":"Lior Gerson","startTime":972.949,"endTime":975.079,"body":"take this master, help me"},{"speaker":"Lior Gerson","startTime":975.079,"endTime":976.079,"body":"explain this to my manager."},{"speaker":"Lior Gerson","startTime":976.289,"endTime":978.5989999999999,"body":"Help me explain it to my"},{"speaker":"Lior Gerson","startTime":976.289,"endTime":978.5989999999999,"body":"developer or to my sales"},{"speaker":"Lior Gerson","startTime":978.5989999999999,"endTime":981.629,"body":"rep to understand why it's"},{"speaker":"Lior Gerson","startTime":978.5989999999999,"endTime":981.629,"body":"important for me and how I"},{"speaker":"Lior Gerson","startTime":981.629,"endTime":982.559,"body":"wanted to think about that."},{"speaker":"Lior Gerson","startTime":982.949,"endTime":986.8489999999999,"body":"So absolutely like getting"},{"speaker":"Lior Gerson","startTime":982.949,"endTime":986.8489999999999,"body":"the whole semantic layer"},{"speaker":"Lior Gerson","startTime":987.2389999999999,"endTime":991.199,"body":"protecting you to make sure"},{"speaker":"Lior Gerson","startTime":987.2389999999999,"endTime":991.199,"body":"that everybody like, like we get"},{"speaker":"Lior Gerson","startTime":991.209,"endTime":992.409,"body":"this feature request every day."},{"speaker":"Lior Gerson","startTime":992.619,"endTime":994.299,"body":"Can I rename my metric?"},{"speaker":"Lior Gerson","startTime":994.299,"endTime":996.909,"body":"No, you can't because somebody's"},{"speaker":"Lior Gerson","startTime":994.299,"endTime":996.909,"body":"already has this metric."},{"speaker":"Lior Gerson","startTime":996.909,"endTime":997.779,"body":"They always have a name for it."},{"speaker":"Lior Gerson","startTime":997.779,"endTime":999.939,"body":"You can't just go ahead"},{"speaker":"Lior Gerson","startTime":997.779,"endTime":999.939,"body":"and give it another name."},{"speaker":"Lior Gerson","startTime":1000.179,"endTime":1002.6089999999999,"body":"And by the way, if that"},{"speaker":"Lior Gerson","startTime":1000.179,"endTime":1002.6089999999999,"body":"name is not representative,"},{"speaker":"Lior Gerson","startTime":1002.7289999999999,"endTime":1004.529,"body":"what you're ex tracking,"},{"speaker":"Lior Gerson","startTime":1002.7289999999999,"endTime":1004.529,"body":"you can't give it that name."},{"speaker":"Lior Gerson","startTime":1005.009,"endTime":1007.649,"body":"So we have all these features"},{"speaker":"Lior Gerson","startTime":1005.009,"endTime":1007.649,"body":"to help you sort of protect."},{"speaker":"Lior Gerson","startTime":1008.009,"endTime":1010.559,"body":"Make sure that you're actually"},{"speaker":"Lior Gerson","startTime":1008.009,"endTime":1010.559,"body":"tracking what you're saying."},{"speaker":"Lior Gerson","startTime":1010.559,"endTime":1012.569,"body":"You're tracking, and you're"},{"speaker":"Lior Gerson","startTime":1010.559,"endTime":1012.569,"body":"actually able to explain"},{"speaker":"Lior Gerson","startTime":1012.569,"endTime":1014.699,"body":"what it is that you are"},{"speaker":"Lior Gerson","startTime":1012.569,"endTime":1014.699,"body":"tracking, why that is."},{"speaker":"Galen Low","startTime":1014.909,"endTime":1016.5889999999999,"body":"I think that's"},{"speaker":"Galen Low","startTime":1014.909,"endTime":1016.5889999999999,"body":"such a cool feature because"},{"speaker":"Galen Low","startTime":1016.829,"endTime":1019.559,"body":"I don't know, I've worked"},{"speaker":"Galen Low","startTime":1016.829,"endTime":1019.559,"body":"with a lot of dashboarding"},{"speaker":"Galen Low","startTime":1019.559,"endTime":1021.0889999999999,"body":"software over the years."},{"speaker":"Galen Low","startTime":1021.0889999999999,"endTime":1023.8489999999999,"body":"Not like deep, but you"},{"speaker":"Galen Low","startTime":1021.0889999999999,"endTime":1023.8489999999999,"body":"know, I have exposure to it."},{"speaker":"Galen Low","startTime":1024.269,"endTime":1026.3690000000001,"body":"And that's usually"},{"speaker":"Galen Low","startTime":1024.269,"endTime":1026.3690000000001,"body":"the gap, right?"},{"speaker":"Galen Low","startTime":1026.3690000000001,"endTime":1028.709,"body":"To your point, it's okay,"},{"speaker":"Galen Low","startTime":1026.3690000000001,"endTime":1028.709,"body":"well that's all fine and good."},{"speaker":"Galen Low","startTime":1028.759,"endTime":1030.409,"body":"What is this"},{"speaker":"Galen Low","startTime":1028.759,"endTime":1030.409,"body":"dashboard telling me?"},{"speaker":"Galen Low","startTime":1030.459,"endTime":1031.689,"body":"Can you explain this?"},{"speaker":"Galen Low","startTime":1031.689,"endTime":1034.3890000000001,"body":"And then the data storytelling"},{"speaker":"Galen Low","startTime":1031.689,"endTime":1034.3890000000001,"body":"becomes the gap because not"},{"speaker":"Galen Low","startTime":1034.3890000000001,"endTime":1035.439,"body":"everyone is great at it."},{"speaker":"Galen Low","startTime":1035.709,"endTime":1037.72,"body":"Some people are great"},{"speaker":"Galen Low","startTime":1035.709,"endTime":1037.72,"body":"at it, and maybe that's"},{"speaker":"Galen Low","startTime":1037.72,"endTime":1038.6490000000001,"body":"the superhero skill."},{"speaker":"Galen Low","startTime":1038.6490000000001,"endTime":1042.6390000000001,"body":"But I like the idea that AI can"},{"speaker":"Galen Low","startTime":1038.6490000000001,"endTime":1042.6390000000001,"body":"help you educate someone about"},{"speaker":"Galen Low","startTime":1042.849,"endTime":1045.939,"body":"why this metric is important,"},{"speaker":"Galen Low","startTime":1042.849,"endTime":1045.939,"body":"where it comes from, what it"},{"speaker":"Galen Low","startTime":1045.939,"endTime":1048.599,"body":"means if it's wavering, and"},{"speaker":"Galen Low","startTime":1045.939,"endTime":1048.599,"body":"that it's not necessarily I'm"},{"speaker":"Galen Low","startTime":1048.599,"endTime":1051.54,"body":"sure it could deliver that"},{"speaker":"Galen Low","startTime":1048.599,"endTime":1051.54,"body":"answer directly from the tool."},{"speaker":"Galen Low","startTime":1051.82,"endTime":1054.969,"body":"But I like the, your framing"},{"speaker":"Galen Low","startTime":1051.82,"endTime":1054.969,"body":"of arming a human to be able"},{"speaker":"Galen Low","startTime":1054.969,"endTime":1057.639,"body":"to explain their metric well"},{"speaker":"Galen Low","startTime":1054.969,"endTime":1057.639,"body":"to someone who is not them, to"},{"speaker":"Galen Low","startTime":1057.639,"endTime":1059.9189999999999,"body":"someone who is in a different"},{"speaker":"Galen Low","startTime":1057.639,"endTime":1059.9189999999999,"body":"department, has different"},{"speaker":"Galen Low","startTime":1059.9189999999999,"endTime":1063.149,"body":"specializations, has different"},{"speaker":"Galen Low","startTime":1059.9189999999999,"endTime":1063.149,"body":"knowledge, and still can frame"},{"speaker":"Galen Low","startTime":1063.149,"endTime":1066.16,"body":"that narrative of what this"},{"speaker":"Galen Low","startTime":1063.149,"endTime":1066.16,"body":"all means so that we're not"},{"speaker":"Galen Low","startTime":1066.16,"endTime":1068.349,"body":"just looking at a bunch of"},{"speaker":"Galen Low","startTime":1066.16,"endTime":1068.349,"body":"numbers and going, wow, that"},{"speaker":"Galen Low","startTime":1068.349,"endTime":1070.69,"body":"changed 45% week over week."},{"speaker":"Galen Low","startTime":1070.99,"endTime":1071.77,"body":"That's interesting."},{"speaker":"Galen Low","startTime":1071.86,"endTime":1072.58,"body":"All right, let's move on."},{"speaker":"Galen Low","startTime":1072.85,"endTime":1072.94,"body":"Right."},{"speaker":"Lior Gerson","startTime":1073.995,"endTime":1074.805,"body":"That's"},{"speaker":"Lior Gerson","startTime":1073.995,"endTime":1074.805,"body":"what happens."},{"speaker":"Galen Low","startTime":1074.955,"endTime":1076.695,"body":"Everyone looks at"},{"speaker":"Galen Low","startTime":1074.955,"endTime":1076.695,"body":"it, they're like shrugging."},{"speaker":"Galen Low","startTime":1076.695,"endTime":1078.975,"body":"They're like, wow,"},{"speaker":"Galen Low","startTime":1076.695,"endTime":1078.975,"body":"that's a big number."},{"speaker":"Galen Low","startTime":1079.2749999999999,"endTime":1080.205,"body":"And then we like move on."},{"speaker":"Galen Low","startTime":1080.205,"endTime":1081.314,"body":"But no one actually"},{"speaker":"Galen Low","startTime":1080.205,"endTime":1081.314,"body":"understood what."},{"speaker":"Lior Gerson","startTime":1081.73,"endTime":1082.81,"body":"Never"},{"speaker":"Lior Gerson","startTime":1081.73,"endTime":1082.81,"body":"read the reports."},{"speaker":"Lior Gerson","startTime":1083.02,"endTime":1085.18,"body":"You'll have scheduling reports"},{"speaker":"Lior Gerson","startTime":1083.02,"endTime":1085.18,"body":"to have a dashboard held."},{"speaker":"Lior Gerson","startTime":1085.18,"endTime":1087.43,"body":"People don't really read"},{"speaker":"Lior Gerson","startTime":1085.18,"endTime":1087.43,"body":"the reports unless they have"},{"speaker":"Lior Gerson","startTime":1087.43,"endTime":1089.5,"body":"a very specific, they want"},{"speaker":"Lior Gerson","startTime":1087.43,"endTime":1089.5,"body":"the reports to be there."},{"speaker":"Lior Gerson","startTime":1089.71,"endTime":1089.92,"body":"Right."},{"speaker":"Lior Gerson","startTime":1089.92,"endTime":1091.78,"body":"They want to know that"},{"speaker":"Lior Gerson","startTime":1089.92,"endTime":1091.78,"body":"somebody is tracking that,"},{"speaker":"Lior Gerson","startTime":1091.81,"endTime":1094.24,"body":"that is there in case they"},{"speaker":"Lior Gerson","startTime":1091.81,"endTime":1094.24,"body":"need it, but they very rarely"},{"speaker":"Lior Gerson","startTime":1094.42,"endTime":1096.49,"body":"read the reports like, you"},{"speaker":"Lior Gerson","startTime":1094.42,"endTime":1096.49,"body":"know, it's the outlier."},{"speaker":"Lior Gerson","startTime":1096.9089999999999,"endTime":1099.07,"body":"By the way, and when we"},{"speaker":"Lior Gerson","startTime":1096.9089999999999,"endTime":1099.07,"body":"send reports, we also have"},{"speaker":"Lior Gerson","startTime":1099.07,"endTime":1102.04,"body":"an AI agent that sort of"},{"speaker":"Lior Gerson","startTime":1099.07,"endTime":1102.04,"body":"analyzes them and summarizes"},{"speaker":"Lior Gerson","startTime":1102.04,"endTime":1103.18,"body":"them for the business user."},{"speaker":"Lior Gerson","startTime":1103.4189999999999,"endTime":1105.8799999999999,"body":"So they get okay, so you"},{"speaker":"Lior Gerson","startTime":1103.4189999999999,"endTime":1105.8799999999999,"body":"just gave me this big report"},{"speaker":"Lior Gerson","startTime":1105.8799999999999,"endTime":1106.8999999999999,"body":"on what I to care about."},{"speaker":"Galen Low","startTime":1107.439,"endTime":1107.6499999999999,"body":"Yeah."},{"speaker":"Galen Low","startTime":1107.6499999999999,"endTime":1109.36,"body":"You act please"},{"speaker":"Galen Low","startTime":1107.6499999999999,"endTime":1109.36,"body":"summarize this for me."},{"speaker":"Galen Low","startTime":1109.54,"endTime":1110.6499999999999,"body":"I like that it's inbuilt."},{"speaker":"Galen Low","startTime":1110.95,"endTime":1113.17,"body":"I'm jumping ahead a little"},{"speaker":"Galen Low","startTime":1110.95,"endTime":1113.17,"body":"bit, but I remember you"},{"speaker":"Galen Low","startTime":1113.17,"endTime":1114.28,"body":"telling me in the green room."},{"speaker":"Galen Low","startTime":1114.71,"endTime":1117.56,"body":"That there is like this"},{"speaker":"Galen Low","startTime":1114.71,"endTime":1117.56,"body":"conversational aspect to it"},{"speaker":"Galen Low","startTime":1117.56,"endTime":1119.54,"body":"as well, like not just the"},{"speaker":"Galen Low","startTime":1117.56,"endTime":1119.54,"body":"summary of here's what's"},{"speaker":"Galen Low","startTime":1119.54,"endTime":1122.12,"body":"important about, you know, this"},{"speaker":"Galen Low","startTime":1119.54,"endTime":1122.12,"body":"report, but I was complaining"},{"speaker":"Galen Low","startTime":1122.12,"endTime":1125.3899999999999,"body":"about, well Google Analytics"},{"speaker":"Galen Low","startTime":1122.12,"endTime":1125.3899999999999,"body":"for my favorite villain,"},{"speaker":"Galen Low","startTime":1125.69,"endTime":1128.239,"body":"which looks like it's set up"},{"speaker":"Galen Low","startTime":1125.69,"endTime":1128.239,"body":"to have a conversation to be"},{"speaker":"Galen Low","startTime":1128.239,"endTime":1130.58,"body":"like, you know, especially"},{"speaker":"Galen Low","startTime":1128.239,"endTime":1130.58,"body":"in the world of web, I'd be"},{"speaker":"Galen Low","startTime":1130.58,"endTime":1134.36,"body":"like, how many unique visitors"},{"speaker":"Galen Low","startTime":1130.58,"endTime":1134.36,"body":"did I get to this page last"},{"speaker":"Galen Low","startTime":1134.36,"endTime":1136.939,"body":"week compared to this same"},{"speaker":"Galen Low","startTime":1134.36,"endTime":1136.939,"body":"time, you know, last year?"},{"speaker":"Galen Low","startTime":1137.1499999999999,"endTime":1137.9289999999999,"body":"Maybe there's a way to do it."},{"speaker":"Galen Low","startTime":1138.05,"endTime":1139.1589999999999,"body":"It's never really worked for me."},{"speaker":"Galen Low","startTime":1140.09,"endTime":1141.62,"body":"Or even please explain"},{"speaker":"Galen Low","startTime":1140.09,"endTime":1141.62,"body":"this metric to me."},{"speaker":"Galen Low","startTime":1141.935,"endTime":1145.61,"body":"Is set a feature that you have"},{"speaker":"Galen Low","startTime":1141.935,"endTime":1145.61,"body":"developed are developing just a"},{"speaker":"Galen Low","startTime":1145.61,"endTime":1147.44,"body":"conversational sort of insights."},{"speaker":"Lior Gerson","startTime":1147.6499999999999,"endTime":1148.91,"body":"So I think,"},{"speaker":"Lior Gerson","startTime":1147.6499999999999,"endTime":1148.91,"body":"you know, a lot of people"},{"speaker":"Lior Gerson","startTime":1148.91,"endTime":1149.69,"body":"are trying to crack it."},{"speaker":"Lior Gerson","startTime":1149.69,"endTime":1152.45,"body":"I think what you're experiencing"},{"speaker":"Lior Gerson","startTime":1149.69,"endTime":1152.45,"body":"in the, in GA4, you know,"},{"speaker":"Lior Gerson","startTime":1152.45,"endTime":1154.43,"body":"you'll see the same thing in"},{"speaker":"Lior Gerson","startTime":1152.45,"endTime":1154.43,"body":"mixed panel table below and"},{"speaker":"Lior Gerson","startTime":1154.43,"endTime":1157.73,"body":"so, and the problem is that"},{"speaker":"Lior Gerson","startTime":1154.43,"endTime":1157.73,"body":"LLMs are really bad with data."},{"speaker":"Lior Gerson","startTime":1158.0,"endTime":1160.28,"body":"They seem to be getting better,"},{"speaker":"Lior Gerson","startTime":1158.0,"endTime":1160.28,"body":"but you know, if you ask them,"},{"speaker":"Lior Gerson","startTime":1160.52,"endTime":1163.21,"body":"you know, how many you upload"},{"speaker":"Lior Gerson","startTime":1160.52,"endTime":1163.21,"body":"a CSV and you'll tell 'em,"},{"speaker":"Lior Gerson","startTime":1163.21,"endTime":1165.43,"body":"Hey, can you tell me how,"},{"speaker":"Lior Gerson","startTime":1163.21,"endTime":1165.43,"body":"what's my email open rate?"},{"speaker":"Lior Gerson","startTime":1165.8799999999999,"endTime":1167.71,"body":"They won't be able to give you"},{"speaker":"Lior Gerson","startTime":1165.8799999999999,"endTime":1167.71,"body":"the answer unless you really"},{"speaker":"Lior Gerson","startTime":1167.71,"endTime":1169.96,"body":"specify like each column,"},{"speaker":"Lior Gerson","startTime":1167.71,"endTime":1169.96,"body":"the CSV, what they did, so,"},{"speaker":"Lior Gerson","startTime":1170.01,"endTime":1171.24,"body":"and we think we solved that."},{"speaker":"Lior Gerson","startTime":1171.6,"endTime":1173.46,"body":"So we haven't added"},{"speaker":"Lior Gerson","startTime":1171.6,"endTime":1173.46,"body":"that to the platform."},{"speaker":"Lior Gerson","startTime":1173.73,"endTime":1175.32,"body":"You are able to ask questions."},{"speaker":"Lior Gerson","startTime":1175.92,"endTime":1179.46,"body":"Get reliable, trustworthy"},{"speaker":"Lior Gerson","startTime":1175.92,"endTime":1179.46,"body":"information that the AI"},{"speaker":"Lior Gerson","startTime":1179.46,"endTime":1182.07,"body":"also checks to verify that"},{"speaker":"Lior Gerson","startTime":1179.46,"endTime":1182.07,"body":"it's not hallucinating."},{"speaker":"Lior Gerson","startTime":1182.125,"endTime":1184.435,"body":"And we think that's sort of,"},{"speaker":"Lior Gerson","startTime":1182.125,"endTime":1184.435,"body":"you know, it's gonna be a killer"},{"speaker":"Lior Gerson","startTime":1184.435,"endTime":1188.485,"body":"feature because people are"},{"speaker":"Lior Gerson","startTime":1184.435,"endTime":1188.485,"body":"going to want to process and"},{"speaker":"Lior Gerson","startTime":1188.485,"endTime":1190.135,"body":"consume data in multiple ways."},{"speaker":"Lior Gerson","startTime":1190.135,"endTime":1192.5149999999999,"body":"It's not gonna be only"},{"speaker":"Lior Gerson","startTime":1190.135,"endTime":1192.5149999999999,"body":"conversational or only the"},{"speaker":"Lior Gerson","startTime":1192.5149999999999,"endTime":1194.854,"body":"dashboard, but you have"},{"speaker":"Lior Gerson","startTime":1192.5149999999999,"endTime":1194.854,"body":"different ways and different"},{"speaker":"Lior Gerson","startTime":1194.854,"endTime":1196.564,"body":"needs to interact with that."},{"speaker":"Lior Gerson","startTime":1196.8039999999999,"endTime":1198.905,"body":"And I think that they"},{"speaker":"Lior Gerson","startTime":1196.8039999999999,"endTime":1198.905,"body":"compliment each other very well."},{"speaker":"Lior Gerson","startTime":1199.114,"endTime":1200.975,"body":"It's a little bit like,"},{"speaker":"Lior Gerson","startTime":1199.114,"endTime":1200.975,"body":"you know, retail 10 years"},{"speaker":"Lior Gerson","startTime":1200.975,"endTime":1203.225,"body":"ago where I said, am I you"},{"speaker":"Lior Gerson","startTime":1200.975,"endTime":1203.225,"body":"investing mobile or not?"},{"speaker":"Lior Gerson","startTime":1203.55,"endTime":1206.1589999999999,"body":"So, so everybody went into, did"},{"speaker":"Lior Gerson","startTime":1203.55,"endTime":1206.1589999999999,"body":"omnichannel and that's sort of,"},{"speaker":"Lior Gerson","startTime":1206.31,"endTime":1207.42,"body":"I think where data's going also."},{"speaker":"Lior Gerson","startTime":1207.81,"endTime":1210.8999999999999,"body":"And it's working pretty cool,"},{"speaker":"Lior Gerson","startTime":1207.81,"endTime":1210.8999999999999,"body":"but not all of you are using it."},{"speaker":"Lior Gerson","startTime":1211.2,"endTime":1213.27,"body":"I think like when you"},{"speaker":"Lior Gerson","startTime":1211.2,"endTime":1213.27,"body":"think about people being"},{"speaker":"Lior Gerson","startTime":1213.27,"endTime":1217.23,"body":"able to actually phrase in"},{"speaker":"Lior Gerson","startTime":1213.27,"endTime":1217.23,"body":"text the question that you"},{"speaker":"Lior Gerson","startTime":1217.23,"endTime":1219.6299999999999,"body":"want answered in data is"},{"speaker":"Lior Gerson","startTime":1217.23,"endTime":1219.6299999999999,"body":"not that straightforward."},{"speaker":"Lior Gerson","startTime":1220.08,"endTime":1222.3899999999999,"body":"And because you have the"},{"speaker":"Lior Gerson","startTime":1220.08,"endTime":1222.3899999999999,"body":"waiting cycle you have you"},{"speaker":"Lior Gerson","startTime":1222.3899999999999,"endTime":1225.27,"body":"know, you're gonna have ask"},{"speaker":"Lior Gerson","startTime":1222.3899999999999,"endTime":1225.27,"body":"10 questions by, you know, to"},{"speaker":"Lior Gerson","startTime":1225.27,"endTime":1228.199,"body":"get like the one answer you're"},{"speaker":"Lior Gerson","startTime":1225.27,"endTime":1228.199,"body":"gonna, you could have gone on a"},{"speaker":"Lior Gerson","startTime":1228.199,"endTime":1229.249,"body":"dashboard like with two clicks."},{"speaker":"Galen Low","startTime":1229.519,"endTime":1229.699,"body":"Yeah."},{"speaker":"Galen Low","startTime":1229.699,"endTime":1230.749,"body":"It's actually might"},{"speaker":"Galen Low","startTime":1229.699,"endTime":1230.749,"body":"not be shorter."},{"speaker":"Lior Gerson","startTime":1231.4089999999999,"endTime":1232.879,"body":"How many deals"},{"speaker":"Lior Gerson","startTime":1231.4089999999999,"endTime":1232.879,"body":"did I close last month?"},{"speaker":"Lior Gerson","startTime":1232.939,"endTime":1234.9189999999999,"body":"Oh, by the way, I actually"},{"speaker":"Lior Gerson","startTime":1232.939,"endTime":1234.9189999999999,"body":"care about one region."},{"speaker":"Lior Gerson","startTime":1235.189,"endTime":1238.219,"body":"So can you down to, and you"},{"speaker":"Lior Gerson","startTime":1235.189,"endTime":1238.219,"body":"know, can you show it to me"},{"speaker":"Lior Gerson","startTime":1238.219,"endTime":1241.899,"body":"by it's a lot of writing, only"},{"speaker":"Lior Gerson","startTime":1238.219,"endTime":1241.899,"body":"waiting, responsive where, you"},{"speaker":"Lior Gerson","startTime":1241.899,"endTime":1243.624,"body":"know on web, it just clicks."},{"speaker":"Galen Low","startTime":1243.955,"endTime":1246.354,"body":"And I like that idea"},{"speaker":"Galen Low","startTime":1243.955,"endTime":1246.354,"body":"that data is different, right?"},{"speaker":"Galen Low","startTime":1246.354,"endTime":1248.844,"body":"And I have experienced that"},{"speaker":"Galen Low","startTime":1246.354,"endTime":1248.844,"body":"with quite simple data, like"},{"speaker":"Galen Low","startTime":1248.844,"endTime":1252.114,"body":"time sheet data into ChatGPT,"},{"speaker":"Galen Low","startTime":1248.844,"endTime":1252.114,"body":"and it's just it just starts"},{"speaker":"Galen Low","startTime":1252.114,"endTime":1254.934,"body":"hallucinating or, you know,"},{"speaker":"Galen Low","startTime":1252.114,"endTime":1254.934,"body":"like grabbing the wrong thing."},{"speaker":"Galen Low","startTime":1254.934,"endTime":1256.934,"body":"And I'm like, oh, you know,"},{"speaker":"Galen Low","startTime":1254.934,"endTime":1256.934,"body":"like our brains are so wired"},{"speaker":"Galen Low","startTime":1256.934,"endTime":1258.134,"body":"to think in tabular data."},{"speaker":"Galen Low","startTime":1258.869,"endTime":1260.399,"body":"Not necessarily these LLMs."},{"speaker":"Galen Low","startTime":1260.609,"endTime":1263.699,"body":"I like this idea that A,"},{"speaker":"Galen Low","startTime":1260.609,"endTime":1263.699,"body":"yes, please don't just take"},{"speaker":"Galen Low","startTime":1263.699,"endTime":1265.989,"body":"that report necessarily"},{"speaker":"Galen Low","startTime":1263.699,"endTime":1265.989,"body":"and shove it into ChatGPT"},{"speaker":"Galen Low","startTime":1266.009,"endTime":1269.099,"body":"and expect it to kind of be"},{"speaker":"Galen Low","startTime":1266.009,"endTime":1269.099,"body":"good at the data analysis."},{"speaker":"Galen Low","startTime":1269.309,"endTime":1271.019,"body":"That's why I like that you're"},{"speaker":"Galen Low","startTime":1269.309,"endTime":1271.019,"body":"building your own feature."},{"speaker":"Galen Low","startTime":1271.049,"endTime":1273.089,"body":"BI like that it"},{"speaker":"Galen Low","startTime":1271.049,"endTime":1273.089,"body":"checks itself, right?"},{"speaker":"Galen Low","startTime":1273.299,"endTime":1275.459,"body":"Maybe that's sort of"},{"speaker":"Galen Low","startTime":1273.299,"endTime":1275.459,"body":"standard fair for a data"},{"speaker":"Galen Low","startTime":1275.459,"endTime":1278.099,"body":"scientist, but you know, I"},{"speaker":"Galen Low","startTime":1275.459,"endTime":1278.099,"body":"like the idea that it's like"},{"speaker":"Galen Low","startTime":1278.369,"endTime":1279.479,"body":"there is another process."},{"speaker":"Galen Low","startTime":1279.479,"endTime":1281.459,"body":"It's gonna be like before"},{"speaker":"Galen Low","startTime":1279.479,"endTime":1281.459,"body":"I deliver this very"},{"speaker":"Galen Low","startTime":1281.459,"endTime":1283.859,"body":"important information"},{"speaker":"Galen Low","startTime":1281.459,"endTime":1283.859,"body":"about, you know, performance"},{"speaker":"Galen Low","startTime":1283.859,"endTime":1284.879,"body":"and metrics and impact."},{"speaker":"Galen Low","startTime":1285.269,"endTime":1287.519,"body":"Is it right before I just"},{"speaker":"Galen Low","startTime":1285.269,"endTime":1287.519,"body":"sort of blurt it out?"},{"speaker":"Lior Gerson","startTime":1287.789,"endTime":1288.959,"body":"Trust,"},{"speaker":"Lior Gerson","startTime":1287.789,"endTime":1288.959,"body":"trust is everything."},{"speaker":"Lior Gerson","startTime":1289.08,"endTime":1290.729,"body":"That's the risk, you"},{"speaker":"Lior Gerson","startTime":1289.08,"endTime":1290.729,"body":"know, with MCP servers."},{"speaker":"Lior Gerson","startTime":1291.119,"endTime":1294.749,"body":"So like you're asking for data"},{"speaker":"Lior Gerson","startTime":1291.119,"endTime":1294.749,"body":"from like whatever system, you"},{"speaker":"Lior Gerson","startTime":1294.749,"endTime":1297.569,"body":"don't actually know what the AI"},{"speaker":"Lior Gerson","startTime":1294.749,"endTime":1297.569,"body":"is gonna do with it and like how"},{"speaker":"Lior Gerson","startTime":1297.569,"endTime":1300.774,"body":"accurate like the response is"},{"speaker":"Lior Gerson","startTime":1297.569,"endTime":1300.774,"body":"gonna, what we do with our MCP"},{"speaker":"Lior Gerson","startTime":1300.774,"endTime":1303.864,"body":"server by the way, and that it"},{"speaker":"Lior Gerson","startTime":1300.774,"endTime":1303.864,"body":"verifies that the data and by,"},{"speaker":"Lior Gerson","startTime":1303.864,"endTime":1305.064,"body":"that's across all your systems."},{"speaker":"Lior Gerson","startTime":1305.334,"endTime":1307.974,"body":"So pull data from all your"},{"speaker":"Lior Gerson","startTime":1305.334,"endTime":1307.974,"body":"systems, combine it together and"},{"speaker":"Lior Gerson","startTime":1307.974,"endTime":1310.494,"body":"verify if that demonstrates and"},{"speaker":"Lior Gerson","startTime":1307.974,"endTime":1310.494,"body":"the response that you're getting"},{"speaker":"Lior Gerson","startTime":1310.734,"endTime":1311.634,"body":"is a hundred percent accurate."},{"speaker":"Galen Low","startTime":1311.934,"endTime":1313.644,"body":"Yeah, it"},{"speaker":"Galen Low","startTime":1311.934,"endTime":1313.644,"body":"actually your MCP server."},{"speaker":"Galen Low","startTime":1314.334,"endTime":1317.364,"body":"Model context, protocol,"},{"speaker":"Galen Low","startTime":1314.334,"endTime":1317.364,"body":"that server is the backbone."},{"speaker":"Galen Low","startTime":1317.364,"endTime":1319.644,"body":"It's like the thing that's"},{"speaker":"Galen Low","startTime":1317.364,"endTime":1319.644,"body":"vetting all the data coming"},{"speaker":"Galen Low","startTime":1319.644,"endTime":1321.984,"body":"into it, not just the"},{"speaker":"Galen Low","startTime":1319.644,"endTime":1321.984,"body":"one player on the field"},{"speaker":"Galen Low","startTime":1321.989,"endTime":1322.749,"body":"coming in and coming up."},{"speaker":"Galen Low","startTime":1323.514,"endTime":1324.084,"body":"That's very cool."},{"speaker":"Galen Low","startTime":1324.504,"endTime":1328.364,"body":"I wanted to dig into"},{"speaker":"Galen Low","startTime":1324.504,"endTime":1328.364,"body":"the future of metrics."},{"speaker":"Galen Low","startTime":1328.494,"endTime":1332.514,"body":"Just get your POV because the"},{"speaker":"Galen Low","startTime":1328.494,"endTime":1332.514,"body":"sense I get from the circles"},{"speaker":"Galen Low","startTime":1332.514,"endTime":1335.634,"body":"I travel in is that things"},{"speaker":"Galen Low","startTime":1332.514,"endTime":1335.634,"body":"are changing around metrics."},{"speaker":"Galen Low","startTime":1335.634,"endTime":1337.974,"body":"You can't just have a"},{"speaker":"Galen Low","startTime":1335.634,"endTime":1337.974,"body":"static scoreboard anymore"},{"speaker":"Galen Low","startTime":1337.974,"endTime":1339.444,"body":"with the usual KPIs."},{"speaker":"Galen Low","startTime":1339.834,"endTime":1342.564,"body":"But I was hoping if I could"},{"speaker":"Galen Low","startTime":1339.834,"endTime":1342.564,"body":"get your BOV and look a bit"},{"speaker":"Galen Low","startTime":1342.564,"endTime":1345.954,"body":"into the future, what are some"},{"speaker":"Galen Low","startTime":1342.564,"endTime":1345.954,"body":"unconventional metrics that"},{"speaker":"Galen Low","startTime":1345.954,"endTime":1349.884,"body":"you see emerging that might be"},{"speaker":"Galen Low","startTime":1345.954,"endTime":1349.884,"body":"setting the tone for what KPIs"},{"speaker":"Galen Low","startTime":1349.884,"endTime":1351.414,"body":"might look like in the future?"},{"speaker":"Galen Low","startTime":1351.444,"endTime":1355.404,"body":"Or what are your predictions"},{"speaker":"Galen Low","startTime":1351.444,"endTime":1355.404,"body":"about how organizations"},{"speaker":"Galen Low","startTime":1355.404,"endTime":1358.644,"body":"will track KPIs like 3,"},{"speaker":"Galen Low","startTime":1355.404,"endTime":1358.644,"body":"5, 10 years from now?"},{"speaker":"Lior Gerson","startTime":1358.884,"endTime":1361.824,"body":"So I think at a"},{"speaker":"Lior Gerson","startTime":1358.884,"endTime":1361.824,"body":"micro level you'll see much more"},{"speaker":"Lior Gerson","startTime":1361.824,"endTime":1365.154,"body":"like AI KPIs and we're already"},{"speaker":"Lior Gerson","startTime":1361.824,"endTime":1365.154,"body":"starting to see that, right?"},{"speaker":"Lior Gerson","startTime":1365.154,"endTime":1366.684,"body":"You know, how many"},{"speaker":"Lior Gerson","startTime":1365.154,"endTime":1366.684,"body":"agents am I running?"},{"speaker":"Lior Gerson","startTime":1367.104,"endTime":1369.174,"body":"How effective they are,"},{"speaker":"Lior Gerson","startTime":1367.104,"endTime":1369.174,"body":"what are they doing, you"},{"speaker":"Lior Gerson","startTime":1369.174,"endTime":1370.314,"body":"know, to the business KPIs."},{"speaker":"Lior Gerson","startTime":1371.0339999999999,"endTime":1374.3039999999999,"body":"But at the business level, at"},{"speaker":"Lior Gerson","startTime":1371.0339999999999,"endTime":1374.3039999999999,"body":"the high level, I think you care"},{"speaker":"Lior Gerson","startTime":1374.3039999999999,"endTime":1375.714,"body":"less about how it's done, right?"},{"speaker":"Lior Gerson","startTime":1375.714,"endTime":1378.654,"body":"So I think not a"},{"speaker":"Lior Gerson","startTime":1375.714,"endTime":1378.654,"body":"lot's gonna change."},{"speaker":"Lior Gerson","startTime":1378.894,"endTime":1382.2839999999999,"body":"You know, if you're tracking"},{"speaker":"Lior Gerson","startTime":1378.894,"endTime":1382.2839999999999,"body":"ARR, if you're tracking churn,"},{"speaker":"Lior Gerson","startTime":1382.2839999999999,"endTime":1385.5539999999999,"body":"you're tracking delivery"},{"speaker":"Lior Gerson","startTime":1382.2839999999999,"endTime":1385.5539999999999,"body":"times, the top metrics"},{"speaker":"Lior Gerson","startTime":1385.5539999999999,"endTime":1386.334,"body":"are gonna stay the same."},{"speaker":"Lior Gerson","startTime":1386.664,"endTime":1388.594,"body":"So that's the language"},{"speaker":"Lior Gerson","startTime":1386.664,"endTime":1388.594,"body":"of your business."},{"speaker":"Lior Gerson","startTime":1388.894,"endTime":1391.414,"body":"What happens underneath"},{"speaker":"Lior Gerson","startTime":1388.894,"endTime":1391.414,"body":"the hood is gonna change."},{"speaker":"Lior Gerson","startTime":1391.8039999999999,"endTime":1392.974,"body":"And they're also,"},{"speaker":"Lior Gerson","startTime":1391.8039999999999,"endTime":1392.974,"body":"I think you know."},{"speaker":"Lior Gerson","startTime":1393.464,"endTime":1395.944,"body":"So, so if you take it one step"},{"speaker":"Lior Gerson","startTime":1393.464,"endTime":1395.944,"body":"down saying, okay, like we need"},{"speaker":"Lior Gerson","startTime":1395.944,"endTime":1398.824,"body":"to deliver A, B, and C, but"},{"speaker":"Lior Gerson","startTime":1395.944,"endTime":1398.824,"body":"now we're tracking velocity or"},{"speaker":"Lior Gerson","startTime":1398.824,"endTime":1402.124,"body":"we're tracking quality, then the"},{"speaker":"Lior Gerson","startTime":1398.824,"endTime":1402.124,"body":"velocity and the quality are the"},{"speaker":"Lior Gerson","startTime":1402.124,"endTime":1403.435,"body":"second level of those metrics."},{"speaker":"Lior Gerson","startTime":1403.7649999999999,"endTime":1405.8039999999999,"body":"If you're taking one, one level"},{"speaker":"Lior Gerson","startTime":1403.7649999999999,"endTime":1405.8039999999999,"body":"below, then you're starting"},{"speaker":"Lior Gerson","startTime":1405.8039999999999,"endTime":1408.625,"body":"to say, okay, so my velocity,"},{"speaker":"Lior Gerson","startTime":1405.8039999999999,"endTime":1408.625,"body":"what is it made up out of?"},{"speaker":"Lior Gerson","startTime":1408.625,"endTime":1408.835,"body":"Right."},{"speaker":"Lior Gerson","startTime":1408.895,"endTime":1409.105,"body":"Okay."},{"speaker":"Lior Gerson","startTime":1409.105,"endTime":1410.5339999999999,"body":"So it's in development work."},{"speaker":"Lior Gerson","startTime":1410.939,"endTime":1413.82,"body":"It's you know, things that are"},{"speaker":"Lior Gerson","startTime":1410.939,"endTime":1413.82,"body":"blocked here and there, things"},{"speaker":"Lior Gerson","startTime":1413.82,"endTime":1415.0,"body":"that are stuck in review."},{"speaker":"Lior Gerson","startTime":1415.3,"endTime":1417.22,"body":"Things that, you know, had"},{"speaker":"Lior Gerson","startTime":1415.3,"endTime":1417.22,"body":"their scope changed in and"},{"speaker":"Lior Gerson","startTime":1417.22,"endTime":1419.56,"body":"they had to circle back and,"},{"speaker":"Lior Gerson","startTime":1417.22,"endTime":1419.56,"body":"you know, I had to open the"},{"speaker":"Lior Gerson","startTime":1419.56,"endTime":1422.6499999999999,"body":"context and, oh, by the way,"},{"speaker":"Lior Gerson","startTime":1419.56,"endTime":1422.6499999999999,"body":"I have all these AIs that are"},{"speaker":"Lior Gerson","startTime":1422.6499999999999,"endTime":1425.08,"body":"doing stuff and some of them are"},{"speaker":"Lior Gerson","startTime":1422.6499999999999,"endTime":1425.08,"body":"working, so they're not working."},{"speaker":"Lior Gerson","startTime":1425.4089999999999,"endTime":1428.1399999999999,"body":"And now I have to spend time"},{"speaker":"Lior Gerson","startTime":1425.4089999999999,"endTime":1428.1399999999999,"body":"and resources and figuring out"},{"speaker":"Lior Gerson","startTime":1428.1399999999999,"endTime":1432.1589999999999,"body":"like, why, you know, GPT-5 is"},{"speaker":"Lior Gerson","startTime":1428.1399999999999,"endTime":1432.1589999999999,"body":"not giving me the same results"},{"speaker":"Lior Gerson","startTime":1432.1589999999999,"endTime":1433.449,"body":"that I was expecting to before."},{"speaker":"Lior Gerson","startTime":1433.9289999999999,"endTime":1436.54,"body":"So you know that"},{"speaker":"Lior Gerson","startTime":1433.9289999999999,"endTime":1436.54,"body":"it's that level of."},{"speaker":"Lior Gerson","startTime":1436.914,"endTime":1440.394,"body":"Like the nitty gritty details"},{"speaker":"Lior Gerson","startTime":1436.914,"endTime":1440.394,"body":"of, you know, what's moving"},{"speaker":"Lior Gerson","startTime":1440.394,"endTime":1441.864,"body":"the needle behind the scenes."},{"speaker":"Galen Low","startTime":1442.194,"endTime":1443.424,"body":"I love that"},{"speaker":"Galen Low","startTime":1442.194,"endTime":1443.424,"body":"sort of layering because"},{"speaker":"Galen Low","startTime":1443.424,"endTime":1443.934,"body":"I think you're right."},{"speaker":"Galen Low","startTime":1443.934,"endTime":1446.0339999999999,"body":"I mean, you know, you're if, as"},{"speaker":"Galen Low","startTime":1443.934,"endTime":1446.0339999999999,"body":"long as your business model's"},{"speaker":"Galen Low","startTime":1446.0339999999999,"endTime":1448.824,"body":"the same, some of those top, I"},{"speaker":"Galen Low","startTime":1446.0339999999999,"endTime":1448.824,"body":"think you described earlier as"},{"speaker":"Galen Low","startTime":1448.824,"endTime":1450.084,"body":"like a top down metric, right?"},{"speaker":"Galen Low","startTime":1450.414,"endTime":1454.104,"body":"The OKR tunnel vision,"},{"speaker":"Galen Low","startTime":1450.414,"endTime":1454.104,"body":"sort of top of the chain"},{"speaker":"Galen Low","startTime":1454.464,"endTime":1455.485,"body":"might not change that much."},{"speaker":"Galen Low","startTime":1455.904,"endTime":1458.3039999999999,"body":"I do love that idea"},{"speaker":"Galen Low","startTime":1455.904,"endTime":1458.3039999999999,"body":"that like beneath it"},{"speaker":"Galen Low","startTime":1458.3039999999999,"endTime":1459.205,"body":"could be changing a lot."},{"speaker":"Galen Low","startTime":1459.205,"endTime":1461.455,"body":"And that's where, you know, when"},{"speaker":"Galen Low","startTime":1459.205,"endTime":1461.455,"body":"we started this conversation,"},{"speaker":"Galen Low","startTime":1461.455,"endTime":1463.104,"body":"you were like, you could"},{"speaker":"Galen Low","startTime":1461.455,"endTime":1463.104,"body":"just measure what's gonna"},{"speaker":"Galen Low","startTime":1463.104,"endTime":1464.215,"body":"help you get to your goal."},{"speaker":"Galen Low","startTime":1464.215,"endTime":1468.114,"body":"If your goal is to have more"},{"speaker":"Galen Low","startTime":1464.215,"endTime":1468.114,"body":"people using AI to make better"},{"speaker":"Galen Low","startTime":1468.114,"endTime":1470.634,"body":"decisions and that's gonna"},{"speaker":"Galen Low","startTime":1468.114,"endTime":1470.634,"body":"move you towards your goal,"},{"speaker":"Galen Low","startTime":1470.634,"endTime":1474.0249999999999,"body":"then you know, track that at"},{"speaker":"Galen Low","startTime":1470.634,"endTime":1474.0249999999999,"body":"that lower level cycle time."},{"speaker":"Galen Low","startTime":1474.0539999999999,"endTime":1476.539,"body":"And actually the thing you"},{"speaker":"Galen Low","startTime":1474.0539999999999,"endTime":1476.539,"body":"were mentioning earlier about,"},{"speaker":"Galen Low","startTime":1476.589,"endTime":1479.349,"body":"people don't always know how"},{"speaker":"Galen Low","startTime":1476.589,"endTime":1479.349,"body":"to ask for what they want."},{"speaker":"Galen Low","startTime":1479.3799999999999,"endTime":1480.939,"body":"You had it in a data context."},{"speaker":"Galen Low","startTime":1480.939,"endTime":1484.269,"body":"But I'd say, you know, in"},{"speaker":"Galen Low","startTime":1480.939,"endTime":1484.269,"body":"general for prompting and"},{"speaker":"Galen Low","startTime":1484.2839999999999,"endTime":1487.144,"body":"I was tagged into a post on"},{"speaker":"Galen Low","startTime":1484.2839999999999,"endTime":1487.144,"body":"LinkedIn by Jim Highsmith who"},{"speaker":"Galen Low","startTime":1487.144,"endTime":1490.114,"body":"was a co-author of the Agile"},{"speaker":"Galen Low","startTime":1487.144,"endTime":1490.114,"body":"Manifesto, and he had written"},{"speaker":"Galen Low","startTime":1490.114,"endTime":1492.234,"body":"this story you know, about"},{"speaker":"Galen Low","startTime":1490.114,"endTime":1492.234,"body":"these folks, kind of like"},{"speaker":"Galen Low","startTime":1492.5049999999999,"endTime":1493.824,"body":"thinking through new metrics."},{"speaker":"Galen Low","startTime":1494.154,"endTime":1496.854,"body":"And I don't know if I'm coming"},{"speaker":"Galen Low","startTime":1494.154,"endTime":1496.854,"body":"from a place of ignorance on"},{"speaker":"Galen Low","startTime":1496.854,"endTime":1499.309,"body":"this if people are measuring"},{"speaker":"Galen Low","startTime":1496.854,"endTime":1499.309,"body":"this, but one of the things"},{"speaker":"Galen Low","startTime":1499.309,"endTime":1501.219,"body":"was prompt quality index."},{"speaker":"Galen Low","startTime":1501.249,"endTime":1501.519,"body":"Right."},{"speaker":"Galen Low","startTime":1501.519,"endTime":1503.499,"body":"Measuring the quality of"},{"speaker":"Galen Low","startTime":1501.519,"endTime":1503.499,"body":"people's prompts, because"},{"speaker":"Galen Low","startTime":1503.499,"endTime":1505.989,"body":"to your point, just because"},{"speaker":"Galen Low","startTime":1503.499,"endTime":1505.989,"body":"people are using AI doesn't"},{"speaker":"Galen Low","startTime":1505.989,"endTime":1507.489,"body":"mean it's actually making"},{"speaker":"Galen Low","startTime":1505.989,"endTime":1507.489,"body":"them more efficient."},{"speaker":"Galen Low","startTime":1507.489,"endTime":1512.049,"body":"They could be in circular"},{"speaker":"Galen Low","startTime":1507.489,"endTime":1512.049,"body":"conversations with a robot and"},{"speaker":"Galen Low","startTime":1512.3799999999999,"endTime":1515.1689999999999,"body":"you know, they would still show"},{"speaker":"Galen Low","startTime":1512.3799999999999,"endTime":1515.1689999999999,"body":"up as using AI in their job,"},{"speaker":"Galen Low","startTime":1515.229,"endTime":1518.229,"body":"but maybe not necessarily having"},{"speaker":"Galen Low","startTime":1515.229,"endTime":1518.229,"body":"like high quality prompts."},{"speaker":"Galen Low","startTime":1518.349,"endTime":1520.1499999999999,"body":"I dunno how you'd go about"},{"speaker":"Galen Low","startTime":1518.349,"endTime":1520.1499999999999,"body":"measuring that, by the way."},{"speaker":"Galen Low","startTime":1520.3899999999999,"endTime":1523.779,"body":"But I like that notion that,"},{"speaker":"Galen Low","startTime":1520.3899999999999,"endTime":1523.779,"body":"yeah, what matters to measure"},{"speaker":"Galen Low","startTime":1523.779,"endTime":1527.229,"body":"at the lower levels will change"},{"speaker":"Galen Low","startTime":1523.779,"endTime":1527.229,"body":"and can change quite a bit."},{"speaker":"Galen Low","startTime":1527.619,"endTime":1530.709,"body":"At the top levels might"},{"speaker":"Galen Low","startTime":1527.619,"endTime":1530.709,"body":"not change that much in"},{"speaker":"Galen Low","startTime":1530.709,"endTime":1533.529,"body":"terms of, you know, like"},{"speaker":"Galen Low","startTime":1530.709,"endTime":1533.529,"body":"business success and like"},{"speaker":"Galen Low","startTime":1533.619,"endTime":1534.999,"body":"growth and revenue metrics."},{"speaker":"Galen Low","startTime":1535.359,"endTime":1538.859,"body":"But I guess maybe for me the"},{"speaker":"Galen Low","startTime":1535.359,"endTime":1538.859,"body":"question is isn't it a lot"},{"speaker":"Galen Low","startTime":1538.9189999999999,"endTime":1540.359,"body":"like you, you had mentioned it."},{"speaker":"Galen Low","startTime":1540.989,"endTime":1543.149,"body":"I think I know what you can, I"},{"speaker":"Galen Low","startTime":1540.989,"endTime":1543.149,"body":"think I know what your answer"},{"speaker":"Galen Low","startTime":1543.149,"endTime":1545.879,"body":"might be, but there's a lot of"},{"speaker":"Galen Low","startTime":1543.149,"endTime":1545.879,"body":"overhead every time you like"},{"speaker":"Galen Low","startTime":1545.879,"endTime":1548.1589999999999,"body":"change a metric 'cause then"},{"speaker":"Galen Low","startTime":1545.879,"endTime":1548.1589999999999,"body":"you need to figure out a way."},{"speaker":"Galen Low","startTime":1548.519,"endTime":1551.389,"body":"To connect it to a source"},{"speaker":"Galen Low","startTime":1548.519,"endTime":1551.389,"body":"and educate people on what"},{"speaker":"Galen Low","startTime":1551.389,"endTime":1553.699,"body":"it means and then get people"},{"speaker":"Galen Low","startTime":1551.389,"endTime":1553.699,"body":"in the cadence of reporting"},{"speaker":"Galen Low","startTime":1553.699,"endTime":1557.629,"body":"on it and understanding how"},{"speaker":"Galen Low","startTime":1553.699,"endTime":1557.629,"body":"it's pushing things forward."},{"speaker":"Galen Low","startTime":1557.9289999999999,"endTime":1562.099,"body":"Is that going to be in the"},{"speaker":"Galen Low","startTime":1557.9289999999999,"endTime":1562.099,"body":"future or even now, a sort"},{"speaker":"Galen Low","startTime":1562.099,"endTime":1564.6789999999999,"body":"of like heavy operational"},{"speaker":"Galen Low","startTime":1562.099,"endTime":1564.6789999999999,"body":"overhead that businesses and"},{"speaker":"Galen Low","startTime":1564.6789999999999,"endTime":1566.689,"body":"teams should plan for to be"},{"speaker":"Galen Low","startTime":1564.6789999999999,"endTime":1566.689,"body":"like, yeah, we need like a"},{"speaker":"Galen Low","startTime":1566.689,"endTime":1569.269,"body":"data person on everything"},{"speaker":"Galen Low","startTime":1566.689,"endTime":1569.269,"body":"because when we change our"},{"speaker":"Galen Low","startTime":1569.269,"endTime":1573.589,"body":"metrics because of ChatGPT 5"},{"speaker":"Galen Low","startTime":1569.269,"endTime":1573.589,"body":"releasing or whatever, like we"},{"speaker":"Galen Low","startTime":1573.589,"endTime":1574.274,"body":"need someone who's gonna be."},{"speaker":"Galen Low","startTime":1575.149,"endTime":1577.1589999999999,"body":"They're ready to wire it"},{"speaker":"Galen Low","startTime":1575.149,"endTime":1577.1589999999999,"body":"up, you know, please wire"},{"speaker":"Galen Low","startTime":1577.1589999999999,"endTime":1578.9289999999999,"body":"up this new metric so"},{"speaker":"Galen Low","startTime":1577.1589999999999,"endTime":1578.9289999999999,"body":"that we can keep going."},{"speaker":"Lior Gerson","startTime":1579.109,"endTime":1580.4289999999999,"body":"That's"},{"speaker":"Lior Gerson","startTime":1579.109,"endTime":1580.4289999999999,"body":"the stake today."},{"speaker":"Lior Gerson","startTime":1580.489,"endTime":1581.479,"body":"That's what's happening now."},{"speaker":"Lior Gerson","startTime":1581.479,"endTime":1582.559,"body":"It's been happening for years."},{"speaker":"Lior Gerson","startTime":1582.559,"endTime":1582.739,"body":"Right."},{"speaker":"Lior Gerson","startTime":1582.739,"endTime":1585.619,"body":"You have an analyst for,"},{"speaker":"Lior Gerson","startTime":1582.739,"endTime":1585.619,"body":"or analyst team for every"},{"speaker":"Lior Gerson","startTime":1585.619,"endTime":1587.689,"body":"department, and that's"},{"speaker":"Lior Gerson","startTime":1585.619,"endTime":1587.689,"body":"what they do, right?"},{"speaker":"Lior Gerson","startTime":1587.749,"endTime":1590.399,"body":"They just make sure that the"},{"speaker":"Lior Gerson","startTime":1587.749,"endTime":1590.399,"body":"metrics are working and it's."},{"speaker":"Lior Gerson","startTime":1590.899,"endTime":1592.189,"body":"It's not even custom"},{"speaker":"Lior Gerson","startTime":1590.899,"endTime":1592.189,"body":"metrics, right?"},{"speaker":"Lior Gerson","startTime":1592.194,"endTime":1593.229,"body":"They're just"},{"speaker":"Lior Gerson","startTime":1592.194,"endTime":1593.229,"body":"reinventing the wheel."},{"speaker":"Lior Gerson","startTime":1593.229,"endTime":1594.939,"body":"Everybody's using pretty"},{"speaker":"Lior Gerson","startTime":1593.229,"endTime":1594.939,"body":"much the same metrics right"},{"speaker":"Lior Gerson","startTime":1594.939,"endTime":1597.1589999999999,"body":"there, but, you know, and"},{"speaker":"Lior Gerson","startTime":1594.939,"endTime":1597.1589999999999,"body":"you know, big companies,"},{"speaker":"Lior Gerson","startTime":1597.249,"endTime":1598.059,"body":"they love replatforming."},{"speaker":"Lior Gerson","startTime":1598.479,"endTime":1599.739,"body":"They love replatforming."},{"speaker":"Lior Gerson","startTime":1599.739,"endTime":1602.029,"body":"It's all they do all day is"},{"speaker":"Lior Gerson","startTime":1599.739,"endTime":1602.029,"body":"replatforming, like migrating"},{"speaker":"Lior Gerson","startTime":1602.029,"endTime":1603.769,"body":"from one system to another"},{"speaker":"Lior Gerson","startTime":1602.029,"endTime":1603.769,"body":"system does the same thing."},{"speaker":"Lior Gerson","startTime":1604.279,"endTime":1607.489,"body":"So, but each time they're"},{"speaker":"Lior Gerson","startTime":1604.279,"endTime":1607.489,"body":"replatform it creates this"},{"speaker":"Lior Gerson","startTime":1607.489,"endTime":1610.609,"body":"whole big data project of"},{"speaker":"Lior Gerson","startTime":1607.489,"endTime":1610.609,"body":"oh, so now we have to update"},{"speaker":"Lior Gerson","startTime":1610.609,"endTime":1611.959,"body":"all our reports, right?"},{"speaker":"Lior Gerson","startTime":1611.959,"endTime":1613.9089999999999,"body":"So there's this huge cycle"},{"speaker":"Lior Gerson","startTime":1611.959,"endTime":1613.9089999999999,"body":"of job security there."},{"speaker":"Lior Gerson","startTime":1614.389,"endTime":1617.119,"body":"And part of what we do"},{"speaker":"Lior Gerson","startTime":1614.389,"endTime":1617.119,"body":"is saying, oh yeah, you"},{"speaker":"Lior Gerson","startTime":1617.119,"endTime":1618.139,"body":"actually don't need all that."},{"speaker":"Lior Gerson","startTime":1618.139,"endTime":1619.459,"body":"Like you can replatform."},{"speaker":"Lior Gerson","startTime":1620.039,"endTime":1623.129,"body":"All your reporting, all your"},{"speaker":"Lior Gerson","startTime":1620.039,"endTime":1623.129,"body":"metrics are gonna stay the same."},{"speaker":"Lior Gerson","startTime":1623.129,"endTime":1625.769,"body":"If you have to update it, you"},{"speaker":"Lior Gerson","startTime":1623.129,"endTime":1625.769,"body":"know, you, you can automatically"},{"speaker":"Lior Gerson","startTime":1625.769,"endTime":1627.9289999999999,"body":"set it up to notify everybody"},{"speaker":"Lior Gerson","startTime":1625.769,"endTime":1627.9289999999999,"body":"who needs to know that the"},{"speaker":"Lior Gerson","startTime":1627.9289999999999,"endTime":1628.769,"body":"metric has been updated."},{"speaker":"Lior Gerson","startTime":1629.1589999999999,"endTime":1630.449,"body":"And you don't have to do"},{"speaker":"Lior Gerson","startTime":1629.1589999999999,"endTime":1630.449,"body":"anything to update it."},{"speaker":"Lior Gerson","startTime":1630.529,"endTime":1631.459,"body":"Does it on its own."},{"speaker":"Lior Gerson","startTime":1631.939,"endTime":1635.1789999999999,"body":"I think the world today is"},{"speaker":"Lior Gerson","startTime":1631.939,"endTime":1635.1789999999999,"body":"broken because people have too"},{"speaker":"Lior Gerson","startTime":1635.1789999999999,"endTime":1637.37,"body":"many systems or too many data"},{"speaker":"Lior Gerson","startTime":1635.1789999999999,"endTime":1637.37,"body":"that they can't really use."},{"speaker":"Lior Gerson","startTime":1637.819,"endTime":1640.959,"body":"And I think where it's going"},{"speaker":"Lior Gerson","startTime":1637.819,"endTime":1640.959,"body":"is that tools like TargetBoard"},{"speaker":"Lior Gerson","startTime":1641.479,"endTime":1643.789,"body":"are going to make it much"},{"speaker":"Lior Gerson","startTime":1641.479,"endTime":1643.789,"body":"easier to use that data"},{"speaker":"Lior Gerson","startTime":1644.1499999999999,"endTime":1645.1689999999999,"body":"and to get to that data."},{"speaker":"Lior Gerson","startTime":1645.1689999999999,"endTime":1646.834,"body":"And you don't need all"},{"speaker":"Lior Gerson","startTime":1645.1689999999999,"endTime":1646.834,"body":"those men in the middle."},{"speaker":"Lior Gerson","startTime":1647.164,"endTime":1649.594,"body":"A lot of time don't actually"},{"speaker":"Lior Gerson","startTime":1647.164,"endTime":1649.594,"body":"understand your business."},{"speaker":"Lior Gerson","startTime":1649.594,"endTime":1652.834,"body":"Like we, we had a conversation"},{"speaker":"Lior Gerson","startTime":1649.594,"endTime":1652.834,"body":"with the chief strategy officer"},{"speaker":"Lior Gerson","startTime":1652.834,"endTime":1654.414,"body":"of you know, a ma major company."},{"speaker":"Lior Gerson","startTime":1654.414,"endTime":1655.2839999999999,"body":"I don't wanna say the thing."},{"speaker":"Lior Gerson","startTime":1655.674,"endTime":1658.884,"body":"And he said, well, I have a"},{"speaker":"Lior Gerson","startTime":1655.674,"endTime":1658.884,"body":"hundred BI and LS people on"},{"speaker":"Lior Gerson","startTime":1658.884,"endTime":1662.814,"body":"my team, and every time he"},{"speaker":"Lior Gerson","startTime":1658.884,"endTime":1662.814,"body":"has a question, he goes, every"},{"speaker":"Lior Gerson","startTime":1662.814,"endTime":1666.354,"body":"time I have a new question, it"},{"speaker":"Lior Gerson","startTime":1662.814,"endTime":1666.354,"body":"takes me at least six months"},{"speaker":"Lior Gerson","startTime":1666.354,"endTime":1668.2749999999999,"body":"to get an answer that is there."},{"speaker":"Lior Gerson","startTime":1668.634,"endTime":1671.124,"body":"The infrastructure is"},{"speaker":"Lior Gerson","startTime":1668.634,"endTime":1671.124,"body":"there, but that it has to"},{"speaker":"Lior Gerson","startTime":1671.124,"endTime":1673.464,"body":"go through so many people"},{"speaker":"Lior Gerson","startTime":1671.124,"endTime":1673.464,"body":"for them to understand"},{"speaker":"Lior Gerson","startTime":1673.464,"endTime":1674.279,"body":"what I'm actually asking."},{"speaker":"Lior Gerson","startTime":1674.724,"endTime":1674.7839999999999,"body":"It."},{"speaker":"Lior Gerson","startTime":1675.594,"endTime":1676.134,"body":"That's all off."},{"speaker":"Lior Gerson","startTime":1676.264,"endTime":1678.244,"body":"We can give it to you"},{"speaker":"Lior Gerson","startTime":1676.264,"endTime":1678.244,"body":"today, by the way."},{"speaker":"Lior Gerson","startTime":1678.244,"endTime":1678.694,"body":"He told me."},{"speaker":"Lior Gerson","startTime":1678.694,"endTime":1680.944,"body":"Yeah, but I can't condemn"},{"speaker":"Lior Gerson","startTime":1678.694,"endTime":1680.944,"body":"the data I guys to take it."},{"speaker":"Lior Gerson","startTime":1681.3039999999999,"endTime":1682.084,"body":"That's a different problem."},{"speaker":"Lior Gerson","startTime":1682.084,"endTime":1684.404,"body":"It's my problem, but but"},{"speaker":"Lior Gerson","startTime":1682.084,"endTime":1684.404,"body":"if you, where I'm going."},{"speaker":"Galen Low","startTime":1684.469,"endTime":1684.57,"body":"Yeah."},{"speaker":"Galen Low","startTime":1684.57,"endTime":1685.199,"body":"No, absolutely."},{"speaker":"Galen Low","startTime":1685.235,"endTime":1686.885,"body":"And I've seen that happen."},{"speaker":"Galen Low","startTime":1687.215,"endTime":1689.615,"body":"I've seen it happen, especially"},{"speaker":"Galen Low","startTime":1687.215,"endTime":1689.615,"body":"in financial services."},{"speaker":"Galen Low","startTime":1689.615,"endTime":1692.345,"body":"I've seen it in like CX and the"},{"speaker":"Galen Low","startTime":1689.615,"endTime":1692.345,"body":"customer experience craft, like"},{"speaker":"Galen Low","startTime":1692.345,"endTime":1695.645,"body":"they're trying to use data to"},{"speaker":"Galen Low","startTime":1692.345,"endTime":1695.645,"body":"create, you know, an intelligent"},{"speaker":"Galen Low","startTime":1695.675,"endTime":1698.314,"body":"customer experience based on"},{"speaker":"Galen Low","startTime":1695.675,"endTime":1698.314,"body":"stuff that's being gathered"},{"speaker":"Galen Low","startTime":1698.314,"endTime":1699.5439999999999,"body":"across many departments."},{"speaker":"Galen Low","startTime":1700.175,"endTime":1702.785,"body":"And yet to your point, they're"},{"speaker":"Galen Low","startTime":1700.175,"endTime":1702.785,"body":"gathering tons of data."},{"speaker":"Galen Low","startTime":1702.785,"endTime":1705.085,"body":"No one knows what it is or what"},{"speaker":"Galen Low","startTime":1702.785,"endTime":1705.085,"body":"to do with it or how to turn"},{"speaker":"Galen Low","startTime":1705.085,"endTime":1707.665,"body":"it into something that could"},{"speaker":"Galen Low","startTime":1705.085,"endTime":1707.665,"body":"improve customer experience."},{"speaker":"Galen Low","startTime":1707.995,"endTime":1708.745,"body":"It's just there."},{"speaker":"Galen Low","startTime":1708.895,"endTime":1710.575,"body":"And like sometimes people"},{"speaker":"Galen Low","startTime":1708.895,"endTime":1710.575,"body":"are just scoreboard"},{"speaker":"Galen Low","startTime":1710.575,"endTime":1713.095,"body":"watching and then eventually"},{"speaker":"Galen Low","startTime":1710.575,"endTime":1713.095,"body":"they get disappointed"},{"speaker":"Galen Low","startTime":1713.095,"endTime":1713.5149999999999,"body":"and they replatform."},{"speaker":"Galen Low","startTime":1713.815,"endTime":1713.905,"body":"Right?"},{"speaker":"Galen Low","startTime":1714.5049999999999,"endTime":1714.985,"body":"It's so."},{"speaker":"Lior Gerson","startTime":1715.465,"endTime":1716.865,"body":"It takes me back"},{"speaker":"Lior Gerson","startTime":1715.465,"endTime":1716.865,"body":"to what you said before you"},{"speaker":"Lior Gerson","startTime":1716.865,"endTime":1718.205,"body":"know, what are people tracking?"},{"speaker":"Lior Gerson","startTime":1718.835,"endTime":1721.175,"body":"So a lot people tracking"},{"speaker":"Lior Gerson","startTime":1718.835,"endTime":1721.175,"body":"like costs, right?"},{"speaker":"Lior Gerson","startTime":1721.175,"endTime":1722.0149999999999,"body":"And cloud costs."},{"speaker":"Lior Gerson","startTime":1722.435,"endTime":1724.955,"body":"Now people are tracking, you"},{"speaker":"Lior Gerson","startTime":1722.435,"endTime":1724.955,"body":"know, problems cost, like"},{"speaker":"Lior Gerson","startTime":1724.955,"endTime":1726.935,"body":"how much was they spending"},{"speaker":"Lior Gerson","startTime":1724.955,"endTime":1726.935,"body":"and how to optimize prompts."},{"speaker":"Lior Gerson","startTime":1726.935,"endTime":1729.0049999999999,"body":"Do they spend less"},{"speaker":"Lior Gerson","startTime":1726.935,"endTime":1729.0049999999999,"body":"money on their l lms?"},{"speaker":"Lior Gerson","startTime":1729.395,"endTime":1732.875,"body":"And you have all this data"},{"speaker":"Lior Gerson","startTime":1729.395,"endTime":1732.875,"body":"that is just sitting there in"},{"speaker":"Lior Gerson","startTime":1732.875,"endTime":1736.785,"body":"companies and it has a cost,"},{"speaker":"Lior Gerson","startTime":1732.875,"endTime":1736.785,"body":"it has a storage cost and it"},{"speaker":"Lior Gerson","startTime":1736.785,"endTime":1737.685,"body":"tracking cost and amazing."},{"speaker":"Lior Gerson","startTime":1737.925,"endTime":1739.125,"body":"And nobody knows why."},{"speaker":"Lior Gerson","startTime":1739.455,"endTime":1741.09,"body":"And you have all these"},{"speaker":"Lior Gerson","startTime":1739.455,"endTime":1741.09,"body":"data, nobody's using that."},{"speaker":"Lior Gerson","startTime":1741.54,"endTime":1744.31,"body":"So it's you know, these"},{"speaker":"Lior Gerson","startTime":1741.54,"endTime":1744.31,"body":"like the people who collect"},{"speaker":"Lior Gerson","startTime":1744.31,"endTime":1747.124,"body":"stuff and you know, in the"},{"speaker":"Lior Gerson","startTime":1744.31,"endTime":1747.124,"body":"garage and don't use them."},{"speaker":"Lior Gerson","startTime":1747.8039999999999,"endTime":1751.3039999999999,"body":"So company become"},{"speaker":"Lior Gerson","startTime":1747.8039999999999,"endTime":1751.3039999999999,"body":"hoarders endless systems."},{"speaker":"Lior Gerson","startTime":1751.3039999999999,"endTime":1752.53,"body":"They don't use"},{"speaker":"Lior Gerson","startTime":1751.3039999999999,"endTime":1752.53,"body":"them for anything."},{"speaker":"Galen Low","startTime":1754.01,"endTime":1755.3799999999999,"body":"Because you"},{"speaker":"Galen Low","startTime":1754.01,"endTime":1755.3799999999999,"body":"know what we were taught to"},{"speaker":"Galen Low","startTime":1755.3799999999999,"endTime":1756.6689999999999,"body":"think it was cheap, right?"},{"speaker":"Galen Low","startTime":1756.6689999999999,"endTime":1757.689,"body":"That storage is cheap."},{"speaker":"Galen Low","startTime":1758.05,"endTime":1759.1299999999999,"body":"This is just a few numbers."},{"speaker":"Galen Low","startTime":1759.1299999999999,"endTime":1759.6399999999999,"body":"Yeah, exactly."},{"speaker":"Galen Low","startTime":1759.645,"endTime":1762.219,"body":"It was cheap and now"},{"speaker":"Galen Low","startTime":1759.645,"endTime":1762.219,"body":"it's not anymore."},{"speaker":"Galen Low","startTime":1762.219,"endTime":1764.74,"body":"And now we're thinking about"},{"speaker":"Galen Low","startTime":1762.219,"endTime":1764.74,"body":"Yeah, like cost per prompt"},{"speaker":"Galen Low","startTime":1764.77,"endTime":1767.019,"body":"and you know, these sort"},{"speaker":"Galen Low","startTime":1764.77,"endTime":1767.019,"body":"of transactional calls."},{"speaker":"Galen Low","startTime":1767.6789999999999,"endTime":1770.29,"body":"And also the storage,"},{"speaker":"Galen Low","startTime":1767.6789999999999,"endTime":1770.29,"body":"because it's more complex"},{"speaker":"Galen Low","startTime":1770.29,"endTime":1772.27,"body":"now, and also we've been"},{"speaker":"Galen Low","startTime":1770.29,"endTime":1772.27,"body":"accruing it for decades."},{"speaker":"Galen Low","startTime":1772.479,"endTime":1773.8899999999999,"body":"It's not doing anything with it."},{"speaker":"Galen Low","startTime":1774.219,"endTime":1774.85,"body":"I can relate to that."},{"speaker":"Galen Low","startTime":1774.85,"endTime":1775.9289999999999,"body":"I'm a pack rat as well."},{"speaker":"Galen Low","startTime":1775.965,"endTime":1778.655,"body":"I try not to delete pretty"},{"speaker":"Galen Low","startTime":1775.965,"endTime":1778.655,"body":"much anything, so thank"},{"speaker":"Galen Low","startTime":1778.655,"endTime":1781.654,"body":"you cloud for making that a"},{"speaker":"Galen Low","startTime":1778.655,"endTime":1781.654,"body":"reality that I could do that."},{"speaker":"Galen Low","startTime":1781.954,"endTime":1784.204,"body":"But also to your point,"},{"speaker":"Galen Low","startTime":1781.954,"endTime":1784.204,"body":"you know, even with some"},{"speaker":"Galen Low","startTime":1784.204,"endTime":1786.694,"body":"of that stuff, like I'm"},{"speaker":"Galen Low","startTime":1784.204,"endTime":1786.694,"body":"not doing anything with it."},{"speaker":"Galen Low","startTime":1786.814,"endTime":1788.944,"body":"I just, it comforts"},{"speaker":"Galen Low","startTime":1786.814,"endTime":1788.944,"body":"me that it's there."},{"speaker":"Lior Gerson","startTime":1789.2749999999999,"endTime":1789.964,"body":"Maybe a little bit."},{"speaker":"Lior Gerson","startTime":1789.964,"endTime":1790.954,"body":"Maybe in 10 years"},{"speaker":"Lior Gerson","startTime":1789.964,"endTime":1790.954,"body":"you'll need it."},{"speaker":"Galen Low","startTime":1791.194,"endTime":1791.434,"body":"Yep."},{"speaker":"Galen Low","startTime":1791.485,"endTime":1791.495,"body":"Yeah."},{"speaker":"Galen Low","startTime":1791.495,"endTime":1791.935,"body":"Exactly."},{"speaker":"Galen Low","startTime":1791.935,"endTime":1793.125,"body":"Yeah, that's exactly right."},{"speaker":"Galen Low","startTime":1793.8899999999999,"endTime":1796.8,"body":"I I had it here to ask you"},{"speaker":"Galen Low","startTime":1793.8899999999999,"endTime":1796.8,"body":"sort of about TargetBoard"},{"speaker":"Galen Low","startTime":1797.27,"endTime":1800.84,"body":"and your positioning as"},{"speaker":"Galen Low","startTime":1797.27,"endTime":1800.84,"body":"an AI enhanced KPI tool."},{"speaker":"Galen Low","startTime":1801.1689999999999,"endTime":1804.109,"body":"You've already kinda"},{"speaker":"Galen Low","startTime":1801.1689999999999,"endTime":1804.109,"body":"walked us through some of"},{"speaker":"Galen Low","startTime":1804.109,"endTime":1805.459,"body":"the AI driven features."},{"speaker":"Galen Low","startTime":1805.459,"endTime":1808.099,"body":"There's the sort of AI driven"},{"speaker":"Galen Low","startTime":1805.459,"endTime":1808.099,"body":"suggestions of metrics."},{"speaker":"Galen Low","startTime":1808.37,"endTime":1812.029,"body":"There is the sort of"},{"speaker":"Galen Low","startTime":1808.37,"endTime":1812.029,"body":"insights summaries, I guess,"},{"speaker":"Galen Low","startTime":1812.239,"endTime":1813.439,"body":"from a data perspective."},{"speaker":"Galen Low","startTime":1813.769,"endTime":1814.039,"body":"Yeah."},{"speaker":"Galen Low","startTime":1814.069,"endTime":1816.979,"body":"I mean, is there any other"},{"speaker":"Galen Low","startTime":1814.069,"endTime":1816.979,"body":"like AI feature that you wanna"},{"speaker":"Galen Low","startTime":1816.979,"endTime":1820.219,"body":"talk through, or maybe even"},{"speaker":"Galen Low","startTime":1816.979,"endTime":1820.219,"body":"the other side of it is like."},{"speaker":"Galen Low","startTime":1820.609,"endTime":1823.949,"body":"What made you decide"},{"speaker":"Galen Low","startTime":1820.609,"endTime":1823.949,"body":"to double down on AI?"},{"speaker":"Galen Low","startTime":1823.979,"endTime":1826.529,"body":"Like it's in the name,"},{"speaker":"Galen Low","startTime":1823.979,"endTime":1826.529,"body":"well, it's at least in"},{"speaker":"Galen Low","startTime":1826.529,"endTime":1827.759,"body":"the domain name, right?"},{"speaker":"Galen Low","startTime":1827.759,"endTime":1831.839,"body":"AI, like clearly was core to"},{"speaker":"Galen Low","startTime":1827.759,"endTime":1831.839,"body":"the DNA of the solution that"},{"speaker":"Galen Low","startTime":1831.839,"endTime":1834.209,"body":"you've built, what are you"},{"speaker":"Galen Low","startTime":1831.839,"endTime":1834.209,"body":"most proud of about it and"},{"speaker":"Galen Low","startTime":1834.239,"endTime":1834.959,"body":"where do you see it going?"},{"speaker":"Lior Gerson","startTime":1835.349,"endTime":1837.569,"body":"So I think it's"},{"speaker":"Lior Gerson","startTime":1835.349,"endTime":1837.569,"body":"a complicated question, right?"},{"speaker":"Lior Gerson","startTime":1837.884,"endTime":1839.339,"body":"I'm proud about a lot of things."},{"speaker":"Lior Gerson","startTime":1839.339,"endTime":1842.61,"body":"I think we've been able to"},{"speaker":"Lior Gerson","startTime":1839.339,"endTime":1842.61,"body":"leverage AI from very early on"},{"speaker":"Lior Gerson","startTime":1843.209,"endTime":1845.999,"body":"to really augment what we're"},{"speaker":"Lior Gerson","startTime":1843.209,"endTime":1845.999,"body":"trying to build an experience."},{"speaker":"Lior Gerson","startTime":1846.004,"endTime":1846.459,"body":"We're trying to create."},{"speaker":"Lior Gerson","startTime":1847.414,"endTime":1849.664,"body":"There's pros and cons of"},{"speaker":"Lior Gerson","startTime":1847.414,"endTime":1849.664,"body":"being an AI first company,"},{"speaker":"Lior Gerson","startTime":1850.234,"endTime":1853.314,"body":"and I think we're AI second"},{"speaker":"Lior Gerson","startTime":1850.234,"endTime":1853.314,"body":"company, but AI is very"},{"speaker":"Lior Gerson","startTime":1853.314,"endTime":1854.485,"body":"prominent to everything we do."},{"speaker":"Lior Gerson","startTime":1854.965,"endTime":1856.5249999999999,"body":"And every feature we"},{"speaker":"Lior Gerson","startTime":1854.965,"endTime":1856.5249999999999,"body":"build, we say, okay, how"},{"speaker":"Lior Gerson","startTime":1856.5249999999999,"endTime":1857.995,"body":"does AI make it better?"},{"speaker":"Lior Gerson","startTime":1857.995,"endTime":1861.175,"body":"Not how do we do this with AI,"},{"speaker":"Lior Gerson","startTime":1857.995,"endTime":1861.175,"body":"but why are we trying to build"},{"speaker":"Lior Gerson","startTime":1861.175,"endTime":1863.605,"body":"and how does AI make this better"},{"speaker":"Lior Gerson","startTime":1861.175,"endTime":1863.605,"body":"than you could have before?"},{"speaker":"Lior Gerson","startTime":1864.205,"endTime":1865.075,"body":"So lemme give you an example."},{"speaker":"Lior Gerson","startTime":1865.495,"endTime":1866.695,"body":"So we have all your"},{"speaker":"Lior Gerson","startTime":1865.495,"endTime":1866.695,"body":"metrics, right?"},{"speaker":"Lior Gerson","startTime":1866.695,"endTime":1868.314,"body":"And for any metric, doesn't"},{"speaker":"Lior Gerson","startTime":1866.695,"endTime":1868.314,"body":"matter how you slice and"},{"speaker":"Lior Gerson","startTime":1868.314,"endTime":1870.985,"body":"dice it, you can create"},{"speaker":"Lior Gerson","startTime":1868.314,"endTime":1870.985,"body":"notifications, automations, and"},{"speaker":"Lior Gerson","startTime":1870.985,"endTime":1872.16,"body":"alerts and so on and on, right?"},{"speaker":"Lior Gerson","startTime":1872.16,"endTime":1873.78,"body":"So you have a deal that's"},{"speaker":"Lior Gerson","startTime":1872.16,"endTime":1873.78,"body":"second, a pipeline."},{"speaker":"Lior Gerson","startTime":1874.62,"endTime":1877.04,"body":"You have a button in production,"},{"speaker":"Lior Gerson","startTime":1874.62,"endTime":1877.04,"body":"you have a support ticket"},{"speaker":"Lior Gerson","startTime":1877.04,"endTime":1879.6399999999999,"body":"that's, you know, for a very"},{"speaker":"Lior Gerson","startTime":1877.04,"endTime":1879.6399999999999,"body":"specific QF customer and"},{"speaker":"Lior Gerson","startTime":1879.6399999999999,"endTime":1880.99,"body":"you're not meeting your SLA."},{"speaker":"Lior Gerson","startTime":1881.41,"endTime":1883.18,"body":"Create an alert, send it"},{"speaker":"Lior Gerson","startTime":1881.41,"endTime":1883.18,"body":"to wherever it needs to go."},{"speaker":"Lior Gerson","startTime":1883.66,"endTime":1886.81,"body":"But having people think about"},{"speaker":"Lior Gerson","startTime":1883.66,"endTime":1886.81,"body":"the alerts that they want to"},{"speaker":"Lior Gerson","startTime":1886.81,"endTime":1888.12,"body":"create is a hassle, right?"},{"speaker":"Lior Gerson","startTime":1888.12,"endTime":1891.03,"body":"People need to think about"},{"speaker":"Lior Gerson","startTime":1888.12,"endTime":1891.03,"body":"need, having to think about"},{"speaker":"Lior Gerson","startTime":1891.03,"endTime":1891.81,"body":"what they want to create."},{"speaker":"Lior Gerson","startTime":1891.81,"endTime":1896.6689999999999,"body":"How, so, for example, what we"},{"speaker":"Lior Gerson","startTime":1891.81,"endTime":1896.6689999999999,"body":"released this week is that the"},{"speaker":"Lior Gerson","startTime":1896.8799999999999,"endTime":1899.79,"body":"AI, when you're looking at a"},{"speaker":"Lior Gerson","startTime":1896.8799999999999,"endTime":1899.79,"body":"metric, it will suggest the"},{"speaker":"Lior Gerson","startTime":1899.79,"endTime":1901.1689999999999,"body":"automation that you can create."},{"speaker":"Lior Gerson","startTime":1901.6789999999999,"endTime":1902.52,"body":"To improve that metric."},{"speaker":"Lior Gerson","startTime":1902.9089999999999,"endTime":1904.979,"body":"We already have like"},{"speaker":"Lior Gerson","startTime":1902.9089999999999,"endTime":1904.979,"body":"recommendations, like strategies"},{"speaker":"Lior Gerson","startTime":1904.979,"endTime":1905.6689999999999,"body":"for how to improve metric."},{"speaker":"Lior Gerson","startTime":1905.6689999999999,"endTime":1908.19,"body":"Like I actually recommend"},{"speaker":"Lior Gerson","startTime":1905.6689999999999,"endTime":1908.19,"body":"the automation that you can"},{"speaker":"Lior Gerson","startTime":1908.19,"endTime":1910.74,"body":"create, like one quick click"},{"speaker":"Lior Gerson","startTime":1908.19,"endTime":1910.74,"body":"of a button, create it for you."},{"speaker":"Lior Gerson","startTime":1911.25,"endTime":1915.54,"body":"And this was relatively"},{"speaker":"Lior Gerson","startTime":1911.25,"endTime":1915.54,"body":"way harder to do pre AI"},{"speaker":"Lior Gerson","startTime":1916.1399999999999,"endTime":1916.8899999999999,"body":"and now it's much easier."},{"speaker":"Lior Gerson","startTime":1916.8899999999999,"endTime":1917.04,"body":"Right?"},{"speaker":"Lior Gerson","startTime":1917.07,"endTime":1919.41,"body":"We're moving faster"},{"speaker":"Lior Gerson","startTime":1917.07,"endTime":1919.41,"body":"today than I've ever"},{"speaker":"Lior Gerson","startTime":1919.6499999999999,"endTime":1920.52,"body":"moved any other company."},{"speaker":"Galen Low","startTime":1921.675,"endTime":1923.535,"body":"That's"},{"speaker":"Galen Low","startTime":1921.675,"endTime":1923.535,"body":"fair and also insane."},{"speaker":"Galen Low","startTime":1923.925,"endTime":1925.425,"body":"Based on what I know"},{"speaker":"Galen Low","startTime":1923.925,"endTime":1925.425,"body":"about your background,"},{"speaker":"Galen Low","startTime":1926.745,"endTime":1927.795,"body":"it is a good use of it."},{"speaker":"Galen Low","startTime":1927.795,"endTime":1931.2749999999999,"body":"I mean, I think like the, what"},{"speaker":"Galen Low","startTime":1927.795,"endTime":1931.2749999999999,"body":"I find is that there's a natural"},{"speaker":"Galen Low","startTime":1931.2749999999999,"endTime":1935.2649999999999,"body":"sort of cultural inclusion of"},{"speaker":"Galen Low","startTime":1931.2749999999999,"endTime":1935.2649999999999,"body":"AI in the world of data because,"},{"speaker":"Galen Low","startTime":1935.2649999999999,"endTime":1938.415,"body":"you know, coming from like the"},{"speaker":"Galen Low","startTime":1935.2649999999999,"endTime":1938.415,"body":"benefits of machine learning."},{"speaker":"Galen Low","startTime":1938.79,"endTime":1941.43,"body":"And frankly, just dealing with"},{"speaker":"Galen Low","startTime":1938.79,"endTime":1941.43,"body":"swaths and swaths of data."},{"speaker":"Galen Low","startTime":1941.43,"endTime":1941.67,"body":"Right?"},{"speaker":"Galen Low","startTime":1941.67,"endTime":1943.83,"body":"You know, like even in your"},{"speaker":"Galen Low","startTime":1941.67,"endTime":1943.83,"body":"previous roles where like"},{"speaker":"Galen Low","startTime":1944.01,"endTime":1946.62,"body":"your tools are like, they're"},{"speaker":"Galen Low","startTime":1944.01,"endTime":1946.62,"body":"processing petabytes of data."},{"speaker":"Galen Low","startTime":1946.77,"endTime":1949.95,"body":"We don't even have a"},{"speaker":"Galen Low","startTime":1946.77,"endTime":1949.95,"body":"like conceptual, tangible"},{"speaker":"Galen Low","startTime":1949.95,"endTime":1952.11,"body":"model for what that even"},{"speaker":"Galen Low","startTime":1949.95,"endTime":1952.11,"body":"looks like in our brains."},{"speaker":"Galen Low","startTime":1952.35,"endTime":1953.6789999999999,"body":"So it makes sense that"},{"speaker":"Galen Low","startTime":1952.35,"endTime":1953.6789999999999,"body":"okay, we're gonna need"},{"speaker":"Galen Low","startTime":1953.74,"endTime":1954.7,"body":"like compute power."},{"speaker":"Galen Low","startTime":1954.939,"endTime":1957.22,"body":"But what I really like is that"},{"speaker":"Galen Low","startTime":1954.939,"endTime":1957.22,"body":"sort of and I like it actually"},{"speaker":"Galen Low","startTime":1957.22,"endTime":1958.449,"body":"in the LLMs too right now."},{"speaker":"Galen Low","startTime":1958.449,"endTime":1958.689,"body":"Right?"},{"speaker":"Galen Low","startTime":1958.689,"endTime":1960.99,"body":"Where it's suggest to"},{"speaker":"Galen Low","startTime":1958.689,"endTime":1960.99,"body":"me what to do next."},{"speaker":"Galen Low","startTime":1961.305,"endTime":1964.2749999999999,"body":"Whether it's right or wrong, and"},{"speaker":"Galen Low","startTime":1961.305,"endTime":1964.2749999999999,"body":"then I will learn what you think"},{"speaker":"Galen Low","startTime":1964.2749999999999,"endTime":1965.535,"body":"is the right or wrong next step."},{"speaker":"Galen Low","startTime":1965.865,"endTime":1968.205,"body":"And then I will continue to"},{"speaker":"Galen Low","startTime":1965.865,"endTime":1968.205,"body":"suggest it because, you know,"},{"speaker":"Galen Low","startTime":1968.205,"endTime":1970.665,"body":"to this day I, you know, I see"},{"speaker":"Galen Low","startTime":1968.205,"endTime":1970.665,"body":"a lot of folks and especially"},{"speaker":"Galen Low","startTime":1970.665,"endTime":1972.795,"body":"when I'm outta my element,"},{"speaker":"Galen Low","startTime":1970.665,"endTime":1972.795,"body":"like I do a thing and I'm"},{"speaker":"Galen Low","startTime":1972.795,"endTime":1974.325,"body":"like, what should I do next?"},{"speaker":"Galen Low","startTime":1974.325,"endTime":1974.835,"body":"I'm not sure."},{"speaker":"Galen Low","startTime":1974.835,"endTime":1976.695,"body":"But if something, you"},{"speaker":"Galen Low","startTime":1974.835,"endTime":1976.695,"body":"know, helpful clippy right?"},{"speaker":"Galen Low","startTime":1976.695,"endTime":1978.955,"body":"Is going, Hey, you writing"},{"speaker":"Galen Low","startTime":1976.695,"endTime":1978.955,"body":"a letter, do you wanna"},{"speaker":"Galen Low","startTime":1979.0049999999999,"endTime":1979.7549999999999,"body":"put a letterhead on?"},{"speaker":"Galen Low","startTime":1979.7549999999999,"endTime":1982.655,"body":"It actually is a great"},{"speaker":"Galen Low","startTime":1979.7549999999999,"endTime":1982.655,"body":"way to I dunno, just kind"},{"speaker":"Galen Low","startTime":1982.655,"endTime":1986.225,"body":"of cut through discomfort"},{"speaker":"Galen Low","startTime":1982.655,"endTime":1986.225,"body":"or doubt or hesitation or"},{"speaker":"Galen Low","startTime":1986.315,"endTime":1988.685,"body":"just like knowledge gaps of"},{"speaker":"Galen Low","startTime":1986.315,"endTime":1988.685,"body":"actually I wasn't sure what"},{"speaker":"Galen Low","startTime":1988.685,"endTime":1991.235,"body":"to do next, but actually a"},{"speaker":"Galen Low","startTime":1988.685,"endTime":1991.235,"body":"little alert would be great."},{"speaker":"Galen Low","startTime":1991.235,"endTime":1991.985,"body":"Thank you very much."},{"speaker":"Galen Low","startTime":1992.135,"endTime":1994.565,"body":"A little notification and"},{"speaker":"Galen Low","startTime":1992.135,"endTime":1994.565,"body":"then to your point, at"},{"speaker":"Galen Low","startTime":1994.565,"endTime":1997.055,"body":"least I'm assuming it also"},{"speaker":"Galen Low","startTime":1994.565,"endTime":1997.055,"body":"sets up that notification."},{"speaker":"Galen Low","startTime":1997.085,"endTime":1998.735,"body":"It's great, I'm on it,"},{"speaker":"Galen Low","startTime":1997.085,"endTime":1998.735,"body":"I've done it, it's done."},{"speaker":"Galen Low","startTime":1999.125,"endTime":2000.685,"body":"Every Tuesday you're gonna"},{"speaker":"Galen Low","startTime":1999.125,"endTime":2000.685,"body":"get this notification about"},{"speaker":"Galen Low","startTime":2000.685,"endTime":2003.155,"body":"this metric or when it's out"},{"speaker":"Galen Low","startTime":2000.685,"endTime":2003.155,"body":"of tolerance or, you know."},{"speaker":"Lior Gerson","startTime":2003.25,"endTime":2004.555,"body":"It's a very"},{"speaker":"Lior Gerson","startTime":2003.25,"endTime":2004.555,"body":"different approach than, you"},{"speaker":"Lior Gerson","startTime":2004.555,"endTime":2007.375,"body":"know, what data science was"},{"speaker":"Lior Gerson","startTime":2004.555,"endTime":2007.375,"body":"like, you know, three years ago."},{"speaker":"Lior Gerson","startTime":2007.375,"endTime":2009.835,"body":"So taking an example, you know,"},{"speaker":"Lior Gerson","startTime":2007.375,"endTime":2009.835,"body":"from Gettacar, you know, we"},{"speaker":"Lior Gerson","startTime":2009.835,"endTime":2013.195,"body":"had a team of data scientists"},{"speaker":"Lior Gerson","startTime":2009.835,"endTime":2013.195,"body":"that, you know, did autofinance"},{"speaker":"Lior Gerson","startTime":2013.405,"endTime":2016.344,"body":"optimization which every time"},{"speaker":"Lior Gerson","startTime":2013.405,"endTime":2016.344,"body":"you get a credit application"},{"speaker":"Lior Gerson","startTime":2016.344,"endTime":2017.335,"body":"which lender did you send it to?"},{"speaker":"Lior Gerson","startTime":2017.725,"endTime":2021.135,"body":"That was, you know, a team that"},{"speaker":"Lior Gerson","startTime":2017.725,"endTime":2021.135,"body":"worked on it nonstop trying to"},{"speaker":"Lior Gerson","startTime":2021.135,"endTime":2024.915,"body":"maximize, you know, the single"},{"speaker":"Lior Gerson","startTime":2021.135,"endTime":2024.915,"body":"digit percentages of how do you"},{"speaker":"Lior Gerson","startTime":2024.915,"endTime":2026.595,"body":"get more applications approved."},{"speaker":"Lior Gerson","startTime":2026.895,"endTime":2028.6499999999999,"body":"And that was like a"},{"speaker":"Lior Gerson","startTime":2026.895,"endTime":2028.6499999999999,"body":"data science project."},{"speaker":"Lior Gerson","startTime":2028.6499999999999,"endTime":2030.42,"body":"Now it's every feature"},{"speaker":"Lior Gerson","startTime":2028.6499999999999,"endTime":2030.42,"body":"you build saying, okay,"},{"speaker":"Lior Gerson","startTime":2030.72,"endTime":2031.77,"body":"how do I make this better?"},{"speaker":"Lior Gerson","startTime":2032.37,"endTime":2034.77,"body":"And it's not that it's"},{"speaker":"Lior Gerson","startTime":2032.37,"endTime":2034.77,"body":"not simple, but if you"},{"speaker":"Lior Gerson","startTime":2034.77,"endTime":2038.04,"body":"do it right, you're able"},{"speaker":"Lior Gerson","startTime":2034.77,"endTime":2038.04,"body":"to get like just amazing"},{"speaker":"Lior Gerson","startTime":2038.04,"endTime":2039.03,"body":"results and very quickly."},{"speaker":"Galen Low","startTime":2039.33,"endTime":2040.6499999999999,"body":"I love how fast"},{"speaker":"Galen Low","startTime":2039.33,"endTime":2040.6499999999999,"body":"these things are changing."},{"speaker":"Galen Low","startTime":2040.68,"endTime":2040.98,"body":"Right."},{"speaker":"Galen Low","startTime":2042.48,"endTime":2044.37,"body":"Maybe just for fun,"},{"speaker":"Galen Low","startTime":2042.48,"endTime":2044.37,"body":"do you have a question"},{"speaker":"Galen Low","startTime":2044.37,"endTime":2045.27,"body":"that you want to ask me?"},{"speaker":"Lior Gerson","startTime":2045.75,"endTime":2048.36,"body":"What are"},{"speaker":"Lior Gerson","startTime":2045.75,"endTime":2048.36,"body":"the most impactful trends"},{"speaker":"Lior Gerson","startTime":2048.36,"endTime":2049.905,"body":"that you're seeing as"},{"speaker":"Lior Gerson","startTime":2048.36,"endTime":2049.905,"body":"project management today?"},{"speaker":"Galen Low","startTime":2050.3250000000003,"endTime":2051.195,"body":"That's a good one."},{"speaker":"Galen Low","startTime":2051.195,"endTime":2052.905,"body":"I think the biggest one is"},{"speaker":"Galen Low","startTime":2051.195,"endTime":2052.905,"body":"actually the one I started"},{"speaker":"Galen Low","startTime":2052.905,"endTime":2055.175,"body":"out with, which is this"},{"speaker":"Galen Low","startTime":2052.905,"endTime":2055.175,"body":"notion that project managers"},{"speaker":"Galen Low","startTime":2055.175,"endTime":2057.7850000000003,"body":"are not just, you know, iron"},{"speaker":"Galen Low","startTime":2055.175,"endTime":2057.7850000000003,"body":"Triangle people trying to"},{"speaker":"Galen Low","startTime":2058.0550000000003,"endTime":2061.655,"body":"deliver projects on time, on"},{"speaker":"Galen Low","startTime":2058.0550000000003,"endTime":2061.655,"body":"budget, you know, within scope."},{"speaker":"Galen Low","startTime":2062.0550000000003,"endTime":2064.5750000000003,"body":"This sort of like this"},{"speaker":"Galen Low","startTime":2062.0550000000003,"endTime":2064.5750000000003,"body":"revelation that actually"},{"speaker":"Galen Low","startTime":2064.5750000000003,"endTime":2067.215,"body":"we can be more strategic,"},{"speaker":"Galen Low","startTime":2064.5750000000003,"endTime":2067.215,"body":"but we need to know more."},{"speaker":"Galen Low","startTime":2067.215,"endTime":2068.895,"body":"We need to know more,"},{"speaker":"Galen Low","startTime":2067.215,"endTime":2068.895,"body":"we need to do more."},{"speaker":"Galen Low","startTime":2069.195,"endTime":2071.4750000000004,"body":"And we were already"},{"speaker":"Galen Low","startTime":2069.195,"endTime":2071.4750000000004,"body":"doing a lot and."},{"speaker":"Galen Low","startTime":2071.835,"endTime":2074.7450000000003,"body":"Now we feel like we have to"},{"speaker":"Galen Low","startTime":2071.835,"endTime":2074.7450000000003,"body":"be sort of strategists or"},{"speaker":"Galen Low","startTime":2074.7450000000003,"endTime":2076.0950000000003,"body":"like delivery strategists."},{"speaker":"Galen Low","startTime":2076.0950000000003,"endTime":2078.9750000000004,"body":"There's the onus is on us to"},{"speaker":"Galen Low","startTime":2076.0950000000003,"endTime":2078.9750000000004,"body":"understand the business more."},{"speaker":"Galen Low","startTime":2079.2450000000003,"endTime":2081.1850000000004,"body":"And then there's this"},{"speaker":"Galen Low","startTime":2079.2450000000003,"endTime":2081.1850000000004,"body":"mysterious question of cool"},{"speaker":"Galen Low","startTime":2081.1850000000004,"endTime":2084.065,"body":"I'm accountable in some way"},{"speaker":"Galen Low","startTime":2081.1850000000004,"endTime":2084.065,"body":"for impact, but you know,"},{"speaker":"Galen Low","startTime":2084.065,"endTime":2087.425,"body":"I'm not necessarily involved"},{"speaker":"Galen Low","startTime":2084.065,"endTime":2087.425,"body":"in measuring that impact."},{"speaker":"Galen Low","startTime":2087.815,"endTime":2090.425,"body":"In a lot of cases, we lead"},{"speaker":"Galen Low","startTime":2087.815,"endTime":2090.425,"body":"a project and then we move"},{"speaker":"Galen Low","startTime":2090.425,"endTime":2093.335,"body":"on, it launches and we, you"},{"speaker":"Galen Low","startTime":2090.425,"endTime":2093.335,"body":"know, we go away onto the next"},{"speaker":"Galen Low","startTime":2093.335,"endTime":2094.5350000000003,"body":"thing, off into the sunset."},{"speaker":"Galen Low","startTime":2094.9100000000003,"endTime":2097.46,"body":"And now there's this big mindset"},{"speaker":"Galen Low","startTime":2094.9100000000003,"endTime":2097.46,"body":"shift of okay, well actually we"},{"speaker":"Galen Low","startTime":2097.46,"endTime":2100.19,"body":"are value delivery specialists."},{"speaker":"Galen Low","startTime":2100.19,"endTime":2104.1800000000003,"body":"We actually are meant to create"},{"speaker":"Galen Low","startTime":2100.19,"endTime":2104.1800000000003,"body":"the value, even if that means"},{"speaker":"Galen Low","startTime":2104.48,"endTime":2106.7900000000004,"body":"the plan was wrong and we had"},{"speaker":"Galen Low","startTime":2104.48,"endTime":2106.7900000000004,"body":"to change it, even if it means"},{"speaker":"Galen Low","startTime":2106.7900000000004,"endTime":2108.5600000000004,"body":"the scope was wrong, we had"},{"speaker":"Galen Low","startTime":2106.7900000000004,"endTime":2108.5600000000004,"body":"to change it along the way."},{"speaker":"Galen Low","startTime":2108.5600000000004,"endTime":2111.65,"body":"Even if it means battling"},{"speaker":"Galen Low","startTime":2108.5600000000004,"endTime":2111.65,"body":"personalities in the boardrooms"},{"speaker":"Galen Low","startTime":2111.65,"endTime":2114.11,"body":"and you know, or you know,"},{"speaker":"Galen Low","startTime":2111.65,"endTime":2114.11,"body":"in the, you know, in the"},{"speaker":"Galen Low","startTime":2114.11,"endTime":2116.655,"body":"dev pit, there's a much more"},{"speaker":"Galen Low","startTime":2114.11,"endTime":2116.655,"body":"strategic component to it."},{"speaker":"Galen Low","startTime":2116.655,"endTime":2118.8250000000003,"body":"And I think we're still trying"},{"speaker":"Galen Low","startTime":2116.655,"endTime":2118.8250000000003,"body":"to figure it out, but then I"},{"speaker":"Galen Low","startTime":2118.8250000000003,"endTime":2122.815,"body":"think it dovetails very nicely"},{"speaker":"Galen Low","startTime":2118.8250000000003,"endTime":2122.815,"body":"with like our adoption of AI."},{"speaker":"Galen Low","startTime":2123.25,"endTime":2126.0400000000004,"body":"Where, you know, right now"},{"speaker":"Galen Low","startTime":2123.25,"endTime":2126.0400000000004,"body":"it's helping us be more"},{"speaker":"Galen Low","startTime":2126.0400000000004,"endTime":2129.55,"body":"efficient, shorten our"},{"speaker":"Galen Low","startTime":2126.0400000000004,"endTime":2129.55,"body":"workflows, create a bit more"},{"speaker":"Galen Low","startTime":2129.55,"endTime":2133.1800000000003,"body":"speed, but fundamentally help"},{"speaker":"Galen Low","startTime":2129.55,"endTime":2133.1800000000003,"body":"out with some of the stuff"},{"speaker":"Galen Low","startTime":2133.1800000000003,"endTime":2134.26,"body":"that we got bogged down with."},{"speaker":"Galen Low","startTime":2134.3500000000004,"endTime":2136.36,"body":"You know, a lot of project"},{"speaker":"Galen Low","startTime":2134.3500000000004,"endTime":2136.36,"body":"managers are like, I'm too busy"},{"speaker":"Galen Low","startTime":2136.63,"endTime":2139.78,"body":"to then also be a strategic"},{"speaker":"Galen Low","startTime":2136.63,"endTime":2139.78,"body":"partner for my stakeholders."},{"speaker":"Galen Low","startTime":2140.26,"endTime":2142.84,"body":"And now there's this sort of"},{"speaker":"Galen Low","startTime":2140.26,"endTime":2142.84,"body":"rise that where it's okay."},{"speaker":"Galen Low","startTime":2143.5,"endTime":2144.1600000000003,"body":"What are you doing?"},{"speaker":"Galen Low","startTime":2144.1600000000003,"endTime":2144.61,"body":"Well, okay."},{"speaker":"Galen Low","startTime":2144.61,"endTime":2146.6200000000003,"body":"Yeah, like all my status"},{"speaker":"Galen Low","startTime":2144.61,"endTime":2146.6200000000003,"body":"reports oh, I've gotta"},{"speaker":"Galen Low","startTime":2146.6200000000003,"endTime":2147.46,"body":"update the dashboard."},{"speaker":"Galen Low","startTime":2147.46,"endTime":2149.5600000000004,"body":"I've gotta go into Excel"},{"speaker":"Galen Low","startTime":2147.46,"endTime":2149.5600000000004,"body":"and update that spreadsheet."},{"speaker":"Galen Low","startTime":2149.6200000000003,"endTime":2149.9900000000002,"body":"It's cool."},{"speaker":"Galen Low","startTime":2150.05,"endTime":2152.75,"body":"You don't have to do that"},{"speaker":"Galen Low","startTime":2150.05,"endTime":2152.75,"body":"anymore because we can"},{"speaker":"Galen Low","startTime":2152.75,"endTime":2154.4,"body":"set up agents for that."},{"speaker":"Galen Low","startTime":2154.4,"endTime":2157.19,"body":"We can, you know, look to AI"},{"speaker":"Galen Low","startTime":2154.4,"endTime":2157.19,"body":"for solutions, and then the"},{"speaker":"Galen Low","startTime":2157.19,"endTime":2161.1200000000003,"body":"next thing is okay, but now"},{"speaker":"Galen Low","startTime":2157.19,"endTime":2161.1200000000003,"body":"what do I do with that time?"},{"speaker":"Galen Low","startTime":2161.36,"endTime":2164.5400000000004,"body":"How can I then learn the"},{"speaker":"Galen Low","startTime":2161.36,"endTime":2164.5400000000004,"body":"skills to be a bit more of"},{"speaker":"Galen Low","startTime":2164.5400000000004,"endTime":2167.51,"body":"a leader, a strategic leader"},{"speaker":"Galen Low","startTime":2164.5400000000004,"endTime":2167.51,"body":"in the delivery of value?"},{"speaker":"Galen Low","startTime":2167.8100000000004,"endTime":2170.6600000000003,"body":"I think that's an interesting"},{"speaker":"Galen Low","startTime":2167.8100000000004,"endTime":2170.6600000000003,"body":"trend in my world that."},{"speaker":"Galen Low","startTime":2171.0350000000003,"endTime":2174.005,"body":"I think intersects with a lot of"},{"speaker":"Galen Low","startTime":2171.0350000000003,"endTime":2174.005,"body":"this because in a perfect world,"},{"speaker":"Galen Low","startTime":2174.005,"endTime":2177.125,"body":"we spend more of our time asking"},{"speaker":"Galen Low","startTime":2174.005,"endTime":2177.125,"body":"ourselves the question, are we"},{"speaker":"Galen Low","startTime":2177.125,"endTime":2180.0350000000003,"body":"doing the right thing to achieve"},{"speaker":"Galen Low","startTime":2177.125,"endTime":2180.0350000000003,"body":"the mission and have the impact?"},{"speaker":"Galen Low","startTime":2180.0350000000003,"endTime":2182.525,"body":"And that's almost exactly"},{"speaker":"Galen Low","startTime":2180.0350000000003,"endTime":2182.525,"body":"where you started about"},{"speaker":"Galen Low","startTime":2182.8250000000003,"endTime":2184.385,"body":"how do we know that we're"},{"speaker":"Galen Low","startTime":2182.8250000000003,"endTime":2184.385,"body":"measuring the right thing?"},{"speaker":"Galen Low","startTime":2184.4150000000004,"endTime":2185.7050000000004,"body":"You're measuring the"},{"speaker":"Galen Low","startTime":2184.4150000000004,"endTime":2185.7050000000004,"body":"right thing if it's"},{"speaker":"Galen Low","startTime":2185.9750000000004,"endTime":2187.505,"body":"helping you move forward."},{"speaker":"Galen Low","startTime":2187.835,"endTime":2190.085,"body":"And I think that's kind of"},{"speaker":"Galen Low","startTime":2187.835,"endTime":2190.085,"body":"like an interesting aspect"},{"speaker":"Galen Low","startTime":2190.175,"endTime":2192.215,"body":"of project management and"},{"speaker":"Galen Low","startTime":2190.175,"endTime":2192.215,"body":"project leadership today."},{"speaker":"Lior Gerson","startTime":2192.605,"endTime":2192.9950000000003,"body":"Very cool."},{"speaker":"Lior Gerson","startTime":2193.2650000000003,"endTime":2194.26,"body":"I'm gonna ask you"},{"speaker":"Lior Gerson","startTime":2193.2650000000003,"endTime":2194.26,"body":"another question."},{"speaker":"Lior Gerson","startTime":2194.8300000000004,"endTime":2196.88,"body":"So, I know what I think, but"},{"speaker":"Lior Gerson","startTime":2194.8300000000004,"endTime":2196.88,"body":"I wanna hear what you think."},{"speaker":"Lior Gerson","startTime":2197.2400000000002,"endTime":2199.1600000000003,"body":"We've been talking about AI and"},{"speaker":"Lior Gerson","startTime":2197.2400000000002,"endTime":2199.1600000000003,"body":"you know, talking about, you"},{"speaker":"Lior Gerson","startTime":2199.1600000000003,"endTime":2202.6400000000003,"body":"know, how AI can help project"},{"speaker":"Lior Gerson","startTime":2199.1600000000003,"endTime":2202.6400000000003,"body":"managers automate and become"},{"speaker":"Lior Gerson","startTime":2202.6400000000003,"endTime":2203.3250000000003,"body":"more efficient and so on."},{"speaker":"Lior Gerson","startTime":2203.6000000000004,"endTime":2207.7400000000002,"body":"Do you think there is a stage"},{"speaker":"Lior Gerson","startTime":2203.6000000000004,"endTime":2207.7400000000002,"body":"where like an AI agent becomes a"},{"speaker":"Lior Gerson","startTime":2207.7400000000002,"endTime":2210.53,"body":"project manager or replaces the"},{"speaker":"Lior Gerson","startTime":2207.7400000000002,"endTime":2210.53,"body":"project manager like completely?"},{"speaker":"Galen Low","startTime":2210.92,"endTime":2213.44,"body":"I think for some"},{"speaker":"Galen Low","startTime":2210.92,"endTime":2213.44,"body":"people's definition of what"},{"speaker":"Galen Low","startTime":2213.44,"endTime":2215.3,"body":"a project manager does, yes."},{"speaker":"Galen Low","startTime":2215.5400000000004,"endTime":2219.17,"body":"Because there is the sort of"},{"speaker":"Galen Low","startTime":2215.5400000000004,"endTime":2219.17,"body":"level of, oh, project managers"},{"speaker":"Galen Low","startTime":2219.17,"endTime":2220.34,"body":"are just administrators."},{"speaker":"Galen Low","startTime":2220.34,"endTime":2223.01,"body":"They're taking notes, doing"},{"speaker":"Galen Low","startTime":2220.34,"endTime":2223.01,"body":"meeting minutes, they're"},{"speaker":"Galen Low","startTime":2223.01,"endTime":2224.4500000000003,"body":"following up with action items."},{"speaker":"Galen Low","startTime":2224.4500000000003,"endTime":2227.42,"body":"They are measuring, you know,"},{"speaker":"Galen Low","startTime":2224.4500000000003,"endTime":2227.42,"body":"an estimate against, you know,"},{"speaker":"Galen Low","startTime":2227.42,"endTime":2230.78,"body":"an actual, how long it actually"},{"speaker":"Galen Low","startTime":2227.42,"endTime":2230.78,"body":"took to do all that stuff."},{"speaker":"Galen Low","startTime":2230.78,"endTime":2231.385,"body":"Yeah, definitely."},{"speaker":"Galen Low","startTime":2231.4700000000003,"endTime":2234.71,"body":"I think is almost"},{"speaker":"Galen Low","startTime":2231.4700000000003,"endTime":2234.71,"body":"easily replaced by AI."},{"speaker":"Galen Low","startTime":2235.4300000000003,"endTime":2238.3100000000004,"body":"I think the parts that"},{"speaker":"Galen Low","startTime":2235.4300000000003,"endTime":2238.3100000000004,"body":"are not are like the human"},{"speaker":"Galen Low","startTime":2238.3100000000004,"endTime":2239.4500000000003,"body":"to human decision making."},{"speaker":"Galen Low","startTime":2239.69,"endTime":2242.6000000000004,"body":"Like I think for a while"},{"speaker":"Galen Low","startTime":2239.69,"endTime":2242.6000000000004,"body":"at least some of the"},{"speaker":"Galen Low","startTime":2242.6000000000004,"endTime":2243.7400000000002,"body":"big decisions, right?"},{"speaker":"Galen Low","startTime":2243.77,"endTime":2245.9,"body":"Replatforming decisions,"},{"speaker":"Galen Low","startTime":2243.77,"endTime":2245.9,"body":"risks around, you know,"},{"speaker":"Galen Low","startTime":2245.9,"endTime":2249.11,"body":"implementation, I think will be"},{"speaker":"Galen Low","startTime":2245.9,"endTime":2249.11,"body":"conversations between humans."},{"speaker":"Galen Low","startTime":2249.26,"endTime":2251.57,"body":"That's why I really like"},{"speaker":"Galen Low","startTime":2249.26,"endTime":2251.57,"body":"your data storytelling"},{"speaker":"Galen Low","startTime":2251.57,"endTime":2253.8700000000003,"body":"feature because it's not oh,"},{"speaker":"Galen Low","startTime":2251.57,"endTime":2253.8700000000003,"body":"I, it'll be like a little"},{"speaker":"Galen Low","startTime":2253.9300000000003,"endTime":2256.36,"body":"circle with a question mark"},{"speaker":"Galen Low","startTime":2253.9300000000003,"endTime":2256.36,"body":"in it, and like the executive"},{"speaker":"Galen Low","startTime":2256.36,"endTime":2258.1600000000003,"body":"can just click it and it"},{"speaker":"Galen Low","startTime":2256.36,"endTime":2258.1600000000003,"body":"goes, this metric is this."},{"speaker":"Galen Low","startTime":2258.7450000000003,"endTime":2261.1150000000002,"body":"Instead, you're arming the"},{"speaker":"Galen Low","startTime":2258.7450000000003,"endTime":2261.1150000000002,"body":"person who owns that metric"},{"speaker":"Galen Low","startTime":2261.1150000000002,"endTime":2262.405,"body":"to tell the story about it."},{"speaker":"Galen Low","startTime":2262.675,"endTime":2265.4950000000003,"body":"And I think that is the"},{"speaker":"Galen Low","startTime":2262.675,"endTime":2265.4950000000003,"body":"like decision making layer"},{"speaker":"Galen Low","startTime":2265.9150000000004,"endTime":2268.2250000000004,"body":"in projects and in business"},{"speaker":"Galen Low","startTime":2265.9150000000004,"endTime":2268.2250000000004,"body":"that I think will continue"},{"speaker":"Galen Low","startTime":2268.2250000000004,"endTime":2271.8250000000003,"body":"to stay the same, like humans"},{"speaker":"Galen Low","startTime":2268.2250000000004,"endTime":2271.8250000000003,"body":"making their case you know,"},{"speaker":"Galen Low","startTime":2271.855,"endTime":2274.5550000000003,"body":"battling things out, convincing"},{"speaker":"Galen Low","startTime":2271.855,"endTime":2274.5550000000003,"body":"one another, persuading one"},{"speaker":"Galen Low","startTime":2274.5550000000003,"endTime":2277.405,"body":"another to make good decisions"},{"speaker":"Galen Low","startTime":2274.5550000000003,"endTime":2277.405,"body":"and maybe think a little bit"},{"speaker":"Galen Low","startTime":2277.405,"endTime":2279.6850000000004,"body":"outside the box and think"},{"speaker":"Galen Low","startTime":2277.405,"endTime":2279.6850000000004,"body":"about, you know, things that"},{"speaker":"Galen Low","startTime":2279.9550000000004,"endTime":2281.0950000000003,"body":"maybe haven't been done yet."},{"speaker":"Galen Low","startTime":2281.155,"endTime":2282.625,"body":"And those sort of"},{"speaker":"Galen Low","startTime":2281.155,"endTime":2282.625,"body":"innovative thoughts."},{"speaker":"Galen Low","startTime":2282.625,"endTime":2284.905,"body":"And I think that comes"},{"speaker":"Galen Low","startTime":2282.625,"endTime":2284.905,"body":"from humans interacting"},{"speaker":"Galen Low","startTime":2284.905,"endTime":2285.5950000000003,"body":"with one another."},{"speaker":"Galen Low","startTime":2285.9550000000004,"endTime":2289.195,"body":"Not to say that AI won't"},{"speaker":"Galen Low","startTime":2285.9550000000004,"endTime":2289.195,"body":"or isn't innovative, like"},{"speaker":"Galen Low","startTime":2289.195,"endTime":2292.3450000000003,"body":"I think it can create ideas"},{"speaker":"Galen Low","startTime":2289.195,"endTime":2292.3450000000003,"body":"that, you know, most of its"},{"speaker":"Galen Low","startTime":2292.3450000000003,"endTime":2293.485,"body":"users haven't thought of yet."},{"speaker":"Galen Low","startTime":2293.8450000000003,"endTime":2295.675,"body":"But fundamentally I think"},{"speaker":"Galen Low","startTime":2293.8450000000003,"endTime":2295.675,"body":"it's still remixing and"},{"speaker":"Galen Low","startTime":2295.675,"endTime":2298.375,"body":"I think fundamentally we"},{"speaker":"Galen Low","startTime":2295.675,"endTime":2298.375,"body":"still treat it as a helper"},{"speaker":"Galen Low","startTime":2298.375,"endTime":2300.735,"body":"and not someone who's gonna"},{"speaker":"Galen Low","startTime":2298.375,"endTime":2300.735,"body":"make a decision for us."},{"speaker":"Galen Low","startTime":2301.155,"endTime":2301.8450000000003,"body":"That's changing."},{"speaker":"Galen Low","startTime":2301.8450000000003,"endTime":2303.315,"body":"But I think for now, I think."},{"speaker":"Lior Gerson","startTime":2303.4750000000004,"endTime":2304.17,"body":"I agree with that."},{"speaker":"Lior Gerson","startTime":2304.635,"endTime":2307.7250000000004,"body":"It also what makes a difference"},{"speaker":"Lior Gerson","startTime":2304.635,"endTime":2307.7250000000004,"body":"between a good project manager"},{"speaker":"Lior Gerson","startTime":2307.7250000000004,"endTime":2310.485,"body":"and a bad one and you know,"},{"speaker":"Lior Gerson","startTime":2307.7250000000004,"endTime":2310.485,"body":"was telling people, oh,"},{"speaker":"Lior Gerson","startTime":2310.485,"endTime":2312.645,"body":"you know, we can't afford"},{"speaker":"Lior Gerson","startTime":2310.485,"endTime":2312.645,"body":"a project manager, you."},{"speaker":"Lior Gerson","startTime":2312.7450000000003,"endTime":2315.2900000000004,"body":"Do that on the side, like"},{"speaker":"Lior Gerson","startTime":2312.7450000000003,"endTime":2315.2900000000004,"body":"you manage this project and"},{"speaker":"Lior Gerson","startTime":2315.2900000000004,"endTime":2316.1000000000004,"body":"then like it doesn't work."},{"speaker":"Lior Gerson","startTime":2316.1000000000004,"endTime":2317.7400000000002,"body":"It doesn't worry because"},{"speaker":"Lior Gerson","startTime":2316.1000000000004,"endTime":2317.7400000000002,"body":"you know it's a profession."},{"speaker":"Lior Gerson","startTime":2318.2200000000003,"endTime":2319.09,"body":"Can't do it on the side."},{"speaker":"Galen Low","startTime":2319.4500000000003,"endTime":2320.11,"body":"Yeah, I like that."},{"speaker":"Galen Low","startTime":2320.11,"endTime":2322.42,"body":"I like the idea that it's"},{"speaker":"Galen Low","startTime":2320.11,"endTime":2322.42,"body":"like, it might not replace all"},{"speaker":"Galen Low","startTime":2322.42,"endTime":2325.0600000000004,"body":"project managers, but it will"},{"speaker":"Galen Low","startTime":2322.42,"endTime":2325.0600000000004,"body":"probably replace the bad ones."},{"speaker":"Lior Gerson","startTime":2325.6600000000003,"endTime":2326.44,"body":"It's"},{"speaker":"Lior Gerson","startTime":2325.6600000000003,"endTime":2326.44,"body":"true for everything."},{"speaker":"Galen Low","startTime":2326.9100000000003,"endTime":2328.3900000000003,"body":"Lior, thanks"},{"speaker":"Galen Low","startTime":2326.9100000000003,"endTime":2328.3900000000003,"body":"so much for spending"},{"speaker":"Galen Low","startTime":2328.3900000000003,"endTime":2329.0800000000004,"body":"the time with me today."},{"speaker":"Galen Low","startTime":2329.0800000000004,"endTime":2330.1600000000003,"body":"This has been so much fun."},{"speaker":"Galen Low","startTime":2330.1600000000003,"endTime":2331.1200000000003,"body":"I love nerding out with you."},{"speaker":"Galen Low","startTime":2331.5400000000004,"endTime":2333.9700000000003,"body":"Before you go though, where can"},{"speaker":"Galen Low","startTime":2331.5400000000004,"endTime":2333.9700000000003,"body":"people learn more about you?"},{"speaker":"Lior Gerson","startTime":2334.21,"endTime":2336.76,"body":"LinkedIn,"},{"speaker":"Lior Gerson","startTime":2334.21,"endTime":2336.76,"body":"I get back to almost"},{"speaker":"Lior Gerson","startTime":2336.76,"endTime":2338.1400000000003,"body":"anybody who reaches out."},{"speaker":"Lior Gerson","startTime":2338.5600000000004,"endTime":2339.4300000000003,"body":"Happy to speak to anybody."},{"speaker":"Galen Low","startTime":2339.7900000000004,"endTime":2340.2400000000002,"body":"That's awesome."},{"speaker":"Galen Low","startTime":2340.6600000000003,"endTime":2341.5600000000004,"body":"I commend you."},{"speaker":"Galen Low","startTime":2341.86,"endTime":2343.9,"body":"My LinkedIn inbox"},{"speaker":"Galen Low","startTime":2341.86,"endTime":2343.9,"body":"is such a mess."},{"speaker":"Galen Low","startTime":2345.73,"endTime":2346.2400000000002,"body":"Thanks again."},{"speaker":"Lior Gerson","startTime":2346.4500000000003,"endTime":2347.3500000000004,"body":"Bye Galen,"},{"speaker":"Lior Gerson","startTime":2346.4500000000003,"endTime":2347.3500000000004,"body":"it's been a pleasure."},{"speaker":"Galen Low","startTime":2349.3,"endTime":2351.01,"body":"That's it for"},{"speaker":"Galen Low","startTime":2349.3,"endTime":2351.01,"body":"today's episode of The Digital"},{"speaker":"Galen Low","startTime":2351.01,"endTime":2352.27,"body":"Project Manager Podcast."},{"speaker":"Galen Low","startTime":2352.51,"endTime":2354.52,"body":"If you enjoyed this"},{"speaker":"Galen Low","startTime":2352.51,"endTime":2354.52,"body":"conversation, make sure"},{"speaker":"Galen Low","startTime":2354.52,"endTime":2356.02,"body":"to subscribe wherever"},{"speaker":"Galen Low","startTime":2354.52,"endTime":2356.02,"body":"you're listening."},{"speaker":"Galen Low","startTime":2356.32,"endTime":2358.7200000000003,"body":"And if you want even more"},{"speaker":"Galen Low","startTime":2356.32,"endTime":2358.7200000000003,"body":"tactical insights, case studies"},{"speaker":"Galen Low","startTime":2358.7200000000003,"endTime":2362.6000000000004,"body":"and playbooks, head over to"},{"speaker":"Galen Low","startTime":2358.7200000000003,"endTime":2362.6000000000004,"body":"thedigitalprojectmanager.com."},{"speaker":"Galen Low","startTime":2362.6200000000003,"endTime":2364.21,"body":"Until next time,"},{"speaker":"Galen Low","startTime":2362.6200000000003,"endTime":2364.21,"body":"thanks for listening."}]}