{"version":"1.0.0","segments":[{"speaker":"Galen Low","startTime":22.64,"endTime":24.92,"body":"What is the"},{"speaker":"Galen Low","startTime":22.64,"endTime":24.92,"body":"AI holy grail that agency"},{"speaker":"Galen Low","startTime":24.92,"endTime":28.04,"body":"operators are seeking out by"},{"speaker":"Galen Low","startTime":24.92,"endTime":28.04,"body":"giving their people time and"},{"speaker":"Galen Low","startTime":28.04,"endTime":29.330000000000002,"body":"space to experiment with AI?"},{"speaker":"Kelly Vega","startTime":29.900000000000002,"endTime":31.94,"body":"I would usually"},{"speaker":"Kelly Vega","startTime":29.900000000000002,"endTime":31.94,"body":"spend about 30% of my week"},{"speaker":"Kelly Vega","startTime":32.24,"endTime":35.78,"body":"doing what now takes me"},{"speaker":"Kelly Vega","startTime":32.24,"endTime":35.78,"body":"less than 5%, no question."},{"speaker":"Harv Nagra","startTime":36.260000000000005,"endTime":37.31,"body":"This was"},{"speaker":"Harv Nagra","startTime":36.260000000000005,"endTime":37.31,"body":"a couple years ago."},{"speaker":"Harv Nagra","startTime":37.52,"endTime":40.735,"body":"During our monthly all hands,"},{"speaker":"Harv Nagra","startTime":37.52,"endTime":40.735,"body":"we would create space for"},{"speaker":"Harv Nagra","startTime":40.735,"endTime":43.015,"body":"anybody to volunteer to kind"},{"speaker":"Harv Nagra","startTime":40.735,"endTime":43.015,"body":"of present some of their"},{"speaker":"Harv Nagra","startTime":43.015,"endTime":46.405,"body":"experiments, sharing that"},{"speaker":"Harv Nagra","startTime":43.015,"endTime":46.405,"body":"knowledge with other people."},{"speaker":"Melissa Morris","startTime":46.945,"endTime":48.445,"body":"Don't"},{"speaker":"Melissa Morris","startTime":46.945,"endTime":48.445,"body":"throw it out to the team."},{"speaker":"Melissa Morris","startTime":48.535,"endTime":51.655,"body":"Hey, we're gonna X, Y, and"},{"speaker":"Melissa Morris","startTime":48.535,"endTime":51.655,"body":"Z. Let's make that happen."},{"speaker":"Melissa Morris","startTime":51.865,"endTime":54.534,"body":"When everybody's accountable,"},{"speaker":"Melissa Morris","startTime":51.865,"endTime":54.534,"body":"no one's accountable."},{"speaker":"Melissa Morris","startTime":54.655,"endTime":57.715,"body":"Treat it like a client"},{"speaker":"Melissa Morris","startTime":54.655,"endTime":57.715,"body":"project or it's just"},{"speaker":"Melissa Morris","startTime":57.715,"endTime":59.515,"body":"not going to get done."},{"speaker":"Kelly Vega","startTime":59.845,"endTime":62.995000000000005,"body":"We actually made a"},{"speaker":"Kelly Vega","startTime":59.845,"endTime":62.995000000000005,"body":"standard agreement that we would"},{"speaker":"Kelly Vega","startTime":62.995000000000005,"endTime":65.275,"body":"have everything transcribed"},{"speaker":"Kelly Vega","startTime":62.995000000000005,"endTime":65.275,"body":"and everyone was just like,"},{"speaker":"Kelly Vega","startTime":65.33500000000001,"endTime":66.625,"body":"please, yes, accountability."},{"speaker":"Kelly Vega","startTime":66.625,"endTime":67.13499999999999,"body":"That's great."},{"speaker":"Galen Low","startTime":73.625,"endTime":73.92500000000001,"body":"All right."},{"speaker":"Galen Low","startTime":74.195,"endTime":78.275,"body":"Today's session is all about"},{"speaker":"Galen Low","startTime":74.195,"endTime":78.275,"body":"taking your agency from"},{"speaker":"Galen Low","startTime":78.275,"endTime":81.455,"body":"a state of like tinkering"},{"speaker":"Galen Low","startTime":78.275,"endTime":81.455,"body":"with AI into a state of like"},{"speaker":"Galen Low","startTime":81.485,"endTime":85.17500000000001,"body":"truly benefiting from AI"},{"speaker":"Galen Low","startTime":81.485,"endTime":85.17500000000001,"body":"enhanced operations at scale."},{"speaker":"Galen Low","startTime":85.475,"endTime":87.275,"body":"So let's maybe"},{"speaker":"Galen Low","startTime":85.475,"endTime":87.275,"body":"meet our panelists."},{"speaker":"Galen Low","startTime":87.3,"endTime":90.545,"body":"Melissa Morris, who is a"},{"speaker":"Galen Low","startTime":87.3,"endTime":90.545,"body":"founder of Agency Authority"},{"speaker":"Galen Low","startTime":90.69500000000001,"endTime":93.33500000000001,"body":"and also like a prolific"},{"speaker":"Galen Low","startTime":90.69500000000001,"endTime":93.33500000000001,"body":"LinkedIn video poster."},{"speaker":"Galen Low","startTime":93.33500000000001,"endTime":94.625,"body":"You were posting so much video."},{"speaker":"Galen Low","startTime":95.209,"endTime":95.75,"body":"It's all great."},{"speaker":"Galen Low","startTime":95.75,"endTime":96.47,"body":"It's all valuable."},{"speaker":"Galen Low","startTime":96.679,"endTime":100.31,"body":"I have to ask Melissa, in"},{"speaker":"Galen Low","startTime":96.679,"endTime":100.31,"body":"addition to you posting like"},{"speaker":"Galen Low","startTime":100.31,"endTime":103.61,"body":"high value agency related"},{"speaker":"Galen Low","startTime":100.31,"endTime":103.61,"body":"content almost every day, I've"},{"speaker":"Galen Low","startTime":103.61,"endTime":106.459,"body":"also seen your name appear on"},{"speaker":"Galen Low","startTime":103.61,"endTime":106.459,"body":"podcasts alongside names like"},{"speaker":"Galen Low","startTime":106.64,"endTime":108.319,"body":"Sharon Tarrick, Robert McPhee."},{"speaker":"Galen Low","startTime":108.62,"endTime":111.86,"body":"What is your regimen for keeping"},{"speaker":"Galen Low","startTime":108.62,"endTime":111.86,"body":"your energy so infectious"},{"speaker":"Galen Low","startTime":111.86,"endTime":112.759,"body":"everywhere that you show up?"},{"speaker":"Melissa Morris","startTime":112.785,"endTime":115.35,"body":"Yeah, I drink a"},{"speaker":"Melissa Morris","startTime":112.785,"endTime":115.35,"body":"really lot of caffeine, Galen."},{"speaker":"Melissa Morris","startTime":115.37,"endTime":116.69,"body":"No, that's a joke."},{"speaker":"Melissa Morris","startTime":117.815,"endTime":118.955,"body":"I think a couple of things."},{"speaker":"Melissa Morris","startTime":119.225,"endTime":120.455,"body":"I've been doing"},{"speaker":"Melissa Morris","startTime":119.225,"endTime":120.455,"body":"this a long time."},{"speaker":"Melissa Morris","startTime":120.455,"endTime":122.615,"body":"I really feel like I"},{"speaker":"Melissa Morris","startTime":120.455,"endTime":122.615,"body":"deeply understand the"},{"speaker":"Melissa Morris","startTime":122.615,"endTime":124.08500000000001,"body":"agency owners I work with."},{"speaker":"Melissa Morris","startTime":124.08500000000001,"endTime":127.595,"body":"I'm super excited to support"},{"speaker":"Melissa Morris","startTime":124.08500000000001,"endTime":127.595,"body":"them, so the extrovert in me"},{"speaker":"Melissa Morris","startTime":127.595,"endTime":130.865,"body":"is very happy to go on and"},{"speaker":"Melissa Morris","startTime":127.595,"endTime":130.865,"body":"share lots of good information"},{"speaker":"Melissa Morris","startTime":130.865,"endTime":131.975,"body":"and hang out with them."},{"speaker":"Melissa Morris","startTime":132.335,"endTime":135.275,"body":"And I also have a really"},{"speaker":"Melissa Morris","startTime":132.335,"endTime":135.275,"body":"great team that supports me,"},{"speaker":"Melissa Morris","startTime":135.635,"endTime":138.69400000000002,"body":"so we have a really strong"},{"speaker":"Melissa Morris","startTime":135.635,"endTime":138.69400000000002,"body":"content management system in"},{"speaker":"Melissa Morris","startTime":138.69400000000002,"endTime":142.115,"body":"place and workflow, so they"},{"speaker":"Melissa Morris","startTime":138.69400000000002,"endTime":142.115,"body":"make it super easy for me to"},{"speaker":"Melissa Morris","startTime":142.115,"endTime":145.805,"body":"just get to pop on videos and"},{"speaker":"Melissa Morris","startTime":142.115,"endTime":145.805,"body":"talk and hang out, and then"},{"speaker":"Melissa Morris","startTime":146.13400000000001,"endTime":148.175,"body":"piece out and they handle"},{"speaker":"Melissa Morris","startTime":146.13400000000001,"endTime":148.175,"body":"all the hard stuff for me."},{"speaker":"Galen Low","startTime":148.414,"endTime":148.985,"body":"I love that."},{"speaker":"Galen Low","startTime":149.494,"endTime":150.214,"body":"What should I pick on next?"},{"speaker":"Galen Low","startTime":150.214,"endTime":153.035,"body":"Maybe I'll pick on Ms."},{"speaker":"Galen Low","startTime":150.214,"endTime":153.035,"body":"Kelly Vega, who is a Program"},{"speaker":"Galen Low","startTime":153.035,"endTime":155.734,"body":"Director at VML and also"},{"speaker":"Galen Low","startTime":153.035,"endTime":155.734,"body":"a viral TikTok comedian."},{"speaker":"Galen Low","startTime":156.035,"endTime":159.095,"body":"Kelly, you recently reunited"},{"speaker":"Galen Low","startTime":156.035,"endTime":159.095,"body":"with like a household"},{"speaker":"Galen Low","startTime":159.095,"endTime":162.695,"body":"name account at a familiar"},{"speaker":"Galen Low","startTime":159.095,"endTime":162.695,"body":"household name agency after"},{"speaker":"Galen Low","startTime":162.695,"endTime":164.674,"body":"taking a little bit of a"},{"speaker":"Galen Low","startTime":162.695,"endTime":164.674,"body":"road trip into a completely"},{"speaker":"Galen Low","startTime":164.674,"endTime":166.145,"body":"different niche and universe."},{"speaker":"Galen Low","startTime":166.535,"endTime":168.185,"body":"Does it feel like you've"},{"speaker":"Galen Low","startTime":166.535,"endTime":168.185,"body":"woken up for a dream"},{"speaker":"Galen Low","startTime":168.185,"endTime":169.175,"body":"in a parallel universe?"},{"speaker":"Galen Low","startTime":169.175,"endTime":172.355,"body":"Like what's different about"},{"speaker":"Galen Low","startTime":169.175,"endTime":172.355,"body":"how things worked at your"},{"speaker":"Galen Low","startTime":172.355,"endTime":173.945,"body":"agency before versus now?"},{"speaker":"Kelly Vega","startTime":174.215,"endTime":175.295,"body":"Big"},{"speaker":"Kelly Vega","startTime":174.215,"endTime":175.295,"body":"time perspective."},{"speaker":"Kelly Vega","startTime":175.295,"endTime":177.965,"body":"Sometimes, you know, whether you"},{"speaker":"Kelly Vega","startTime":175.295,"endTime":177.965,"body":"see it as like grass is greener"},{"speaker":"Kelly Vega","startTime":177.965,"endTime":180.51500000000001,"body":"on the other side, it wasn't"},{"speaker":"Kelly Vega","startTime":177.965,"endTime":180.51500000000001,"body":"necessarily greener or not, it"},{"speaker":"Kelly Vega","startTime":180.51500000000001,"endTime":181.955,"body":"was just a different experience."},{"speaker":"Kelly Vega","startTime":181.955,"endTime":184.745,"body":"And when that experience"},{"speaker":"Kelly Vega","startTime":181.955,"endTime":184.745,"body":"came to a head, I'm"},{"speaker":"Kelly Vega","startTime":184.745,"endTime":186.095,"body":"like, okay, what's next?"},{"speaker":"Kelly Vega","startTime":186.095,"endTime":189.035,"body":"And what is next was going back,"},{"speaker":"Kelly Vega","startTime":186.095,"endTime":189.035,"body":"which I've never done before."},{"speaker":"Kelly Vega","startTime":189.035,"endTime":189.965,"body":"I've never boomeranged."},{"speaker":"Kelly Vega","startTime":189.965,"endTime":191.495,"body":"So it's been wonderful."},{"speaker":"Kelly Vega","startTime":191.495,"endTime":194.615,"body":"I mean, I focus on agency"},{"speaker":"Kelly Vega","startTime":191.495,"endTime":194.615,"body":"operations and delivery"},{"speaker":"Kelly Vega","startTime":194.615,"endTime":195.575,"body":"for large accounts."},{"speaker":"Kelly Vega","startTime":196.325,"endTime":199.204,"body":"I came in with a fresh"},{"speaker":"Kelly Vega","startTime":196.325,"endTime":199.204,"body":"perspective and experience"},{"speaker":"Kelly Vega","startTime":199.204,"endTime":203.135,"body":"under my belt to speak for"},{"speaker":"Kelly Vega","startTime":199.204,"endTime":203.135,"body":"it, so I'm really happy and"},{"speaker":"Kelly Vega","startTime":203.465,"endTime":206.614,"body":"excited to be here and talking"},{"speaker":"Kelly Vega","startTime":203.465,"endTime":206.614,"body":"about AI and agency operations."},{"speaker":"Galen Low","startTime":207.005,"endTime":208.445,"body":"It's the joy"},{"speaker":"Galen Low","startTime":207.005,"endTime":208.445,"body":"of agency stuff too."},{"speaker":"Galen Low","startTime":208.445,"endTime":210.545,"body":"It's like, you know"},{"speaker":"Galen Low","startTime":208.445,"endTime":210.545,"body":"the variety, right?"},{"speaker":"Galen Low","startTime":210.545,"endTime":213.815,"body":"So you can kind of go and cut"},{"speaker":"Galen Low","startTime":210.545,"endTime":213.815,"body":"across verticals and cut across"},{"speaker":"Galen Low","startTime":213.815,"endTime":216.275,"body":"industries, come back with"},{"speaker":"Galen Low","startTime":213.815,"endTime":216.275,"body":"lessons that you've learned"},{"speaker":"Galen Low","startTime":216.275,"endTime":218.155,"body":"in like adjacent spaces."},{"speaker":"Galen Low","startTime":218.51500000000001,"endTime":220.135,"body":"And bring in that perspective."},{"speaker":"Kelly Vega","startTime":220.475,"endTime":220.745,"body":"Yes."},{"speaker":"Kelly Vega","startTime":220.745,"endTime":223.955,"body":"And seeing that at a small"},{"speaker":"Kelly Vega","startTime":220.745,"endTime":223.955,"body":"scale, at a larger scale, and"},{"speaker":"Kelly Vega","startTime":223.955,"endTime":226.745,"body":"kind of having that, I mean,"},{"speaker":"Kelly Vega","startTime":223.955,"endTime":226.745,"body":"so much to be said, it's cool."},{"speaker":"Galen Low","startTime":227.075,"endTime":228.51500000000001,"body":"I'm gonna"},{"speaker":"Galen Low","startTime":227.075,"endTime":228.51500000000001,"body":"leverage some of those"},{"speaker":"Galen Low","startTime":228.51500000000001,"endTime":229.365,"body":"perspectives today."},{"speaker":"Galen Low","startTime":229.395,"endTime":231.845,"body":"So thank you for"},{"speaker":"Galen Low","startTime":229.395,"endTime":231.845,"body":"being a part of this."},{"speaker":"Galen Low","startTime":232.225,"endTime":235.385,"body":"And last but not least"},{"speaker":"Galen Low","startTime":232.225,"endTime":235.385,"body":"is Mr. Harv Nagra, Head"},{"speaker":"Galen Low","startTime":235.385,"endTime":237.545,"body":"of Brand Communications"},{"speaker":"Galen Low","startTime":235.385,"endTime":237.545,"body":"at Scoro and host of The"},{"speaker":"Handbook","startTime":237.72,"endTime":239.47,"body":"Agency Ops podcast."},{"speaker":"Handbook","startTime":239.71,"endTime":242.195,"body":"Harv, you recently revealed"},{"speaker":"Handbook","startTime":239.71,"endTime":242.195,"body":"to me that you actually"},{"speaker":"Handbook","startTime":242.255,"endTime":245.76500000000001,"body":"had your acting debut in"},{"speaker":"Handbook","startTime":242.255,"endTime":245.76500000000001,"body":"a video case study when"},{"speaker":"Handbook","startTime":245.76500000000001,"endTime":246.875,"body":"you were a Scoro client."},{"speaker":"Handbook","startTime":246.875,"endTime":249.755,"body":"Now you're actually at Scoro"},{"speaker":"Handbook","startTime":246.875,"endTime":249.755,"body":"using your agency ops background"},{"speaker":"Handbook","startTime":249.755,"endTime":252.485,"body":"and your Oscar worthy acting"},{"speaker":"Handbook","startTime":249.755,"endTime":252.485,"body":"chops for a new LinkedIn video"},{"speaker":"Handbook","startTime":252.485,"endTime":254.315,"body":"series called Ops Quickies."},{"speaker":"Handbook","startTime":254.975,"endTime":257.515,"body":"So, the big question for me"},{"speaker":"Handbook","startTime":254.975,"endTime":257.515,"body":"is how long until we see  The"},{"speaker":"Handbook","startTime":257.515,"endTime":260.065,"body":"Handbook as a major motion"},{"speaker":"Handbook","startTime":257.515,"endTime":260.065,"body":"picture, or at least maybe"},{"speaker":"Handbook","startTime":260.065,"endTime":261.055,"body":"more video content from you."},{"speaker":"Harv Nagra","startTime":261.53999999999996,"endTime":263.49,"body":"Well, I think it's"},{"speaker":"Harv Nagra","startTime":261.53999999999996,"endTime":263.49,"body":"in production already, actually."},{"speaker":"Harv Nagra","startTime":263.66999999999996,"endTime":266.28,"body":"Horror story, you know,"},{"speaker":"Harv Nagra","startTime":263.66999999999996,"endTime":266.28,"body":"evil client team not doing"},{"speaker":"Harv Nagra","startTime":266.28,"endTime":268.71000000000004,"body":"their time sheets and"},{"speaker":"Harv Nagra","startTime":266.28,"endTime":268.71000000000004,"body":"ChatGPT shutting down."},{"speaker":"Harv Nagra","startTime":268.71000000000004,"endTime":270.27,"body":"So I think you're gonna love it."},{"speaker":"Galen Low","startTime":270.78,"endTime":271.35,"body":"I would watch that."},{"speaker":"Galen Low","startTime":271.35,"endTime":271.77,"body":"Thriller."},{"speaker":"Galen Low","startTime":272.34000000000003,"endTime":272.97,"body":"Absolutely."},{"speaker":"Harv Nagra","startTime":273.9,"endTime":274.08000000000004,"body":"Yeah."},{"speaker":"Harv Nagra","startTime":274.08000000000004,"endTime":275.22,"body":"Waking Nightmare."},{"speaker":"Harv Nagra","startTime":275.61,"endTime":277.35,"body":"I'm based in London in"},{"speaker":"Harv Nagra","startTime":275.61,"endTime":277.35,"body":"the UK, but originally"},{"speaker":"Harv Nagra","startTime":277.35,"endTime":278.34000000000003,"body":"from Vancouver, Canada."},{"speaker":"Harv Nagra","startTime":278.34000000000003,"endTime":281.15999999999997,"body":"So excited to see some of"},{"speaker":"Harv Nagra","startTime":278.34000000000003,"endTime":281.15999999999997,"body":"you from BC over there."},{"speaker":"Galen Low","startTime":281.34900000000005,"endTime":283.119,"body":"Yeah, Harv"},{"speaker":"Galen Low","startTime":281.34900000000005,"endTime":283.119,"body":"and I share a hometown."},{"speaker":"Galen Low","startTime":283.14,"endTime":284.78999999999996,"body":"I was originally from"},{"speaker":"Galen Low","startTime":283.14,"endTime":284.78999999999996,"body":"Vancouver, BC as well."},{"speaker":"Galen Low","startTime":285.53,"endTime":287.80999999999995,"body":"We did not know each other in"},{"speaker":"Galen Low","startTime":285.53,"endTime":287.80999999999995,"body":"our time in Vancouver, but I'm"},{"speaker":"Galen Low","startTime":287.80999999999995,"endTime":291.10900000000004,"body":"glad we're connected now and I"},{"speaker":"Galen Low","startTime":287.80999999999995,"endTime":291.10900000000004,"body":"can rope you into doing a panel"},{"speaker":"Galen Low","startTime":291.10900000000004,"endTime":293.08900000000006,"body":"discussion online from the UK."},{"speaker":"Galen Low","startTime":294.26,"endTime":295.42999999999995,"body":"Alright, let me tee this up."},{"speaker":"Galen Low","startTime":295.72900000000004,"endTime":298.37,"body":"I'm hearing from a lot of"},{"speaker":"Galen Low","startTime":295.72900000000004,"endTime":298.37,"body":"agency folks that their agencies"},{"speaker":"Galen Low","startTime":298.37,"endTime":301.37,"body":"are asking their staff to"},{"speaker":"Galen Low","startTime":298.37,"endTime":301.37,"body":"dedicate like two to four hours"},{"speaker":"Galen Low","startTime":301.37,"endTime":305.99,"body":"a week on like mandatory AI"},{"speaker":"Galen Low","startTime":301.37,"endTime":305.99,"body":"experimentation and exploration."},{"speaker":"Galen Low","startTime":306.83399999999995,"endTime":310.885,"body":"While I don't necessarily find"},{"speaker":"Galen Low","startTime":306.83399999999995,"endTime":310.885,"body":"this surprising given like AI's"},{"speaker":"Galen Low","startTime":310.885,"endTime":314.18499999999995,"body":"promised potential, I will say"},{"speaker":"Galen Low","startTime":310.885,"endTime":314.18499999999995,"body":"that it was just a heartbeat"},{"speaker":"Galen Low","startTime":314.18499999999995,"endTime":316.97400000000005,"body":"to go when there just wasn't"},{"speaker":"Galen Low","startTime":314.18499999999995,"endTime":316.97400000000005,"body":"enough room to take two to"},{"speaker":"Galen Low","startTime":316.97400000000005,"endTime":320.275,"body":"four hours per week and still"},{"speaker":"Galen Low","startTime":316.97400000000005,"endTime":320.275,"body":"hit an 80% utilization rate."},{"speaker":"Galen Low","startTime":320.54499999999996,"endTime":323.605,"body":"You know, and, but while"},{"speaker":"Galen Low","startTime":320.54499999999996,"endTime":323.605,"body":"agency leaders are likely"},{"speaker":"Galen Low","startTime":323.605,"endTime":325.495,"body":"hoping that these experiments"},{"speaker":"Galen Low","startTime":323.605,"endTime":325.495,"body":"and explorations will"},{"speaker":"Galen Low","startTime":325.495,"endTime":327.624,"body":"lead to like innovative"},{"speaker":"Galen Low","startTime":325.495,"endTime":327.624,"body":"breakthroughs that will 10 x"},{"speaker":"Galen Low","startTime":327.624,"endTime":330.775,"body":"their business, the reality is"},{"speaker":"Galen Low","startTime":327.624,"endTime":330.775,"body":"that tinkering with AI won't"},{"speaker":"Galen Low","startTime":330.775,"endTime":332.33500000000004,"body":"necessarily get them there."},{"speaker":"Galen Low","startTime":332.725,"endTime":334.105,"body":"Experiments need frameworks."},{"speaker":"Galen Low","startTime":334.105,"endTime":335.515,"body":"They need criteria for success."},{"speaker":"Galen Low","startTime":335.515,"endTime":337.67499999999995,"body":"And beyond that, successful"},{"speaker":"Galen Low","startTime":335.515,"endTime":337.67499999999995,"body":"experiments need to be like"},{"speaker":"Galen Low","startTime":337.67499999999995,"endTime":341.395,"body":"mobilized into an implementation"},{"speaker":"Galen Low","startTime":337.67499999999995,"endTime":341.395,"body":"stage in order to benefit"},{"speaker":"Galen Low","startTime":341.395,"endTime":342.595,"body":"the organization at large."},{"speaker":"Galen Low","startTime":342.595,"endTime":345.385,"body":"So really the question is,"},{"speaker":"Galen Low","startTime":342.595,"endTime":345.385,"body":"what's the best way to go"},{"speaker":"Galen Low","startTime":345.385,"endTime":350.155,"body":"from informal AI experiments"},{"speaker":"Galen Low","startTime":345.385,"endTime":350.155,"body":"to agency-wide AI supported"},{"speaker":"Galen Low","startTime":350.155,"endTime":353.42499999999995,"body":"operational enhancements, and"},{"speaker":"Galen Low","startTime":350.155,"endTime":353.42499999999995,"body":"what is at stake if agency"},{"speaker":"Galen Low","startTime":353.42499999999995,"endTime":355.135,"body":"folks aren't able to get there?"},{"speaker":"Galen Low","startTime":355.70500000000004,"endTime":356.42499999999995,"body":"Paint a picture."},{"speaker":"Galen Low","startTime":356.635,"endTime":359.004,"body":"You know, we're talking about"},{"speaker":"Galen Low","startTime":356.635,"endTime":359.004,"body":"AI, we're talking about growing"},{"speaker":"Galen Low","startTime":359.06399999999996,"endTime":362.485,"body":"an agency or any type of"},{"speaker":"Galen Low","startTime":359.06399999999996,"endTime":362.485,"body":"organization, but sometimes"},{"speaker":"Galen Low","startTime":362.485,"endTime":364.58500000000004,"body":"it's unclear of like what"},{"speaker":"Galen Low","startTime":362.485,"endTime":364.58500000000004,"body":"that destination looks like."},{"speaker":"Galen Low","startTime":364.91499999999996,"endTime":366.41499999999996,"body":"So I thought I'd ask this panel."},{"speaker":"Galen Low","startTime":366.745,"endTime":370.31399999999996,"body":"What is the AI holy grail that"},{"speaker":"Galen Low","startTime":366.745,"endTime":370.31399999999996,"body":"agency operators are seeking"},{"speaker":"Galen Low","startTime":370.31399999999996,"endTime":373.43499999999995,"body":"out by giving their people time"},{"speaker":"Galen Low","startTime":370.31399999999996,"endTime":373.43499999999995,"body":"and space to experiment with AI?"},{"speaker":"Galen Low","startTime":373.525,"endTime":377.155,"body":"Like is it just about giving"},{"speaker":"Galen Low","startTime":373.525,"endTime":377.155,"body":"staff exposure to the technology"},{"speaker":"Galen Low","startTime":377.155,"endTime":380.515,"body":"or is it about accelerating"},{"speaker":"Galen Low","startTime":377.155,"endTime":380.515,"body":"into this like sort of hybrid"},{"speaker":"Galen Low","startTime":380.515,"endTime":381.895,"body":"human AI business model?"},{"speaker":"Galen Low","startTime":382.16499999999996,"endTime":384.505,"body":"And if it's a ladder, like"},{"speaker":"Galen Low","startTime":382.16499999999996,"endTime":384.505,"body":"what does that even look like?"},{"speaker":"Galen Low","startTime":385.09000000000003,"endTime":386.04999999999995,"body":"Kelly, you wanna kick us off?"},{"speaker":"Kelly Vega","startTime":386.499,"endTime":387.28,"body":"I'd love to."},{"speaker":"Kelly Vega","startTime":387.28,"endTime":387.61,"body":"Yeah."},{"speaker":"Kelly Vega","startTime":387.879,"endTime":391.24,"body":"I think that really the time"},{"speaker":"Kelly Vega","startTime":387.879,"endTime":391.24,"body":"that is being encouraged to"},{"speaker":"Kelly Vega","startTime":391.24,"endTime":394.509,"body":"spent to investigate AI and"},{"speaker":"Kelly Vega","startTime":391.24,"endTime":394.509,"body":"look into it, I mean, from"},{"speaker":"Kelly Vega","startTime":394.509,"endTime":397.21000000000004,"body":"a PM and ops perspective,"},{"speaker":"Kelly Vega","startTime":394.509,"endTime":397.21000000000004,"body":"it's all about efficiency."},{"speaker":"Kelly Vega","startTime":397.21000000000004,"endTime":399.97,"body":"It's all about putting"},{"speaker":"Kelly Vega","startTime":397.21000000000004,"endTime":399.97,"body":"admin and making that more"},{"speaker":"Kelly Vega","startTime":399.97,"endTime":402.85,"body":"efficient, taking away"},{"speaker":"Kelly Vega","startTime":399.97,"endTime":402.85,"body":"the analysis paralysis."},{"speaker":"Kelly Vega","startTime":403.90999999999997,"endTime":406.34000000000003,"body":"You know, when you are spinning"},{"speaker":"Kelly Vega","startTime":403.90999999999997,"endTime":406.34000000000003,"body":"your wheels on meeting recaps"},{"speaker":"Kelly Vega","startTime":406.34000000000003,"endTime":408.86,"body":"and who said what, there's"},{"speaker":"Kelly Vega","startTime":406.34000000000003,"endTime":408.86,"body":"transcriptions that you can"},{"speaker":"Kelly Vega","startTime":408.86,"endTime":411.55999999999995,"body":"put into a recap that you"},{"speaker":"Kelly Vega","startTime":408.86,"endTime":411.55999999999995,"body":"should read through and should"},{"speaker":"Kelly Vega","startTime":411.55999999999995,"endTime":413.99,"body":"make sure everyone's name is"},{"speaker":"Kelly Vega","startTime":411.55999999999995,"endTime":413.99,"body":"spelled right and should make"},{"speaker":"Kelly Vega","startTime":413.99,"endTime":416.03,"body":"sure that there's not some,"},{"speaker":"Kelly Vega","startTime":413.99,"endTime":416.03,"body":"a line that says someone was"},{"speaker":"Kelly Vega","startTime":416.03,"endTime":418.42999999999995,"body":"frustrated when you didn't"},{"speaker":"Kelly Vega","startTime":416.03,"endTime":418.42999999999995,"body":"necessarily wanna note that."},{"speaker":"Kelly Vega","startTime":418.759,"endTime":421.999,"body":"But to take away a lot of"},{"speaker":"Kelly Vega","startTime":418.759,"endTime":421.999,"body":"that overhead work that"},{"speaker":"Kelly Vega","startTime":421.999,"endTime":424.58000000000004,"body":"you're otherwise spending,"},{"speaker":"Kelly Vega","startTime":421.999,"endTime":424.58000000000004,"body":"I would usually spend about"},{"speaker":"Kelly Vega","startTime":424.58000000000004,"endTime":428.70399999999995,"body":"30% of my week doing what"},{"speaker":"Kelly Vega","startTime":424.58000000000004,"endTime":428.70399999999995,"body":"now takes me less than 5%."},{"speaker":"Kelly Vega","startTime":428.70399999999995,"endTime":429.45399999999995,"body":"No question."},{"speaker":"Kelly Vega","startTime":429.84400000000005,"endTime":433.624,"body":"So I think that is a big focus"},{"speaker":"Kelly Vega","startTime":429.84400000000005,"endTime":433.624,"body":"default because that's where"},{"speaker":"Kelly Vega","startTime":433.624,"endTime":437.014,"body":"my head is, that operations"},{"speaker":"Kelly Vega","startTime":433.624,"endTime":437.014,"body":"process, standardizing process."},{"speaker":"Kelly Vega","startTime":437.014,"endTime":439.294,"body":"I could go on about many"},{"speaker":"Kelly Vega","startTime":437.014,"endTime":439.294,"body":"examples with that, but"},{"speaker":"Kelly Vega","startTime":439.56399999999996,"endTime":440.61400000000003,"body":"that's where my head goes."},{"speaker":"Kelly Vega","startTime":440.61400000000003,"endTime":444.36400000000003,"body":"That's where I've seen a lot"},{"speaker":"Kelly Vega","startTime":440.61400000000003,"endTime":444.36400000000003,"body":"of PM and digital PMs go."},{"speaker":"Galen Low","startTime":444.36400000000003,"endTime":446.254,"body":"I like the human"},{"speaker":"Galen Low","startTime":444.36400000000003,"endTime":446.254,"body":"in the loop stuff, right?"},{"speaker":"Galen Low","startTime":446.254,"endTime":446.97400000000005,"body":"It's not zero."},{"speaker":"Galen Low","startTime":447.33399999999995,"endTime":449.19399999999996,"body":"But also like the other"},{"speaker":"Galen Low","startTime":447.33399999999995,"endTime":449.19399999999996,"body":"perspective that I hadn't"},{"speaker":"Galen Low","startTime":449.19399999999996,"endTime":449.98400000000004,"body":"really thought about is like."},{"speaker":"Galen Low","startTime":450.62,"endTime":453.889,"body":"How painful it is actually"},{"speaker":"Galen Low","startTime":450.62,"endTime":453.889,"body":"for your bosses and your"},{"speaker":"Galen Low","startTime":453.889,"endTime":458.389,"body":"bosses to watch like their top"},{"speaker":"Galen Low","startTime":453.889,"endTime":458.389,"body":"performers probably do Excellent"},{"speaker":"Galen Low","startTime":458.389,"endTime":459.499,"body":"meeting minutes and notes."},{"speaker":"Galen Low","startTime":459.53,"endTime":459.77,"body":"Yeah."},{"speaker":"Galen Low","startTime":459.77,"endTime":462.43899999999996,"body":"With names spelled right and,"},{"speaker":"Galen Low","startTime":459.77,"endTime":462.43899999999996,"body":"but like, they're like, oh, but"},{"speaker":"Galen Low","startTime":462.43899999999996,"endTime":464.92999999999995,"body":"like what I really appreciate"},{"speaker":"Galen Low","startTime":462.43899999999996,"endTime":464.92999999999995,"body":"about you and your talents"},{"speaker":"Galen Low","startTime":464.92999999999995,"endTime":466.09900000000005,"body":"is not that really right?"},{"speaker":"Galen Low","startTime":466.69899999999996,"endTime":468.43899999999996,"body":"Like, I want you to"},{"speaker":"Galen Low","startTime":466.69899999999996,"endTime":468.43899999999996,"body":"be doing other things."},{"speaker":"Galen Low","startTime":468.43899999999996,"endTime":471.019,"body":"Like it's actually not just"},{"speaker":"Galen Low","startTime":468.43899999999996,"endTime":471.019,"body":"painful for the people who have"},{"speaker":"Galen Low","startTime":471.019,"endTime":474.019,"body":"to do some of the administra,"},{"speaker":"Galen Low","startTime":471.019,"endTime":474.019,"body":"but actually could be painful"},{"speaker":"Galen Low","startTime":474.019,"endTime":476.68899999999996,"body":"for supportive leaders who"},{"speaker":"Galen Low","startTime":474.019,"endTime":476.68899999999996,"body":"like actually want you not"},{"speaker":"Galen Low","startTime":476.68899999999996,"endTime":479.17499999999995,"body":"spending 30% of your time"},{"speaker":"Galen Low","startTime":476.68899999999996,"endTime":479.17499999999995,"body":"doing that because you're"},{"speaker":"Galen Low","startTime":479.17499999999995,"endTime":479.95500000000004,"body":"better at something else."},{"speaker":"Kelly Vega","startTime":480.345,"endTime":480.91499999999996,"body":"Exactly."},{"speaker":"Kelly Vega","startTime":480.91499999999996,"endTime":482.624,"body":"It's, it supports delivery."},{"speaker":"Kelly Vega","startTime":482.624,"endTime":485.865,"body":"It certainly doesn't replace"},{"speaker":"Kelly Vega","startTime":482.624,"endTime":485.865,"body":"the talent or the strategy"},{"speaker":"Kelly Vega","startTime":486.134,"endTime":489.254,"body":"that is necessary and that your"},{"speaker":"Kelly Vega","startTime":486.134,"endTime":489.254,"body":"brain otherwise needs the space"},{"speaker":"Kelly Vega","startTime":489.254,"endTime":491.384,"body":"to focus on and can focus on."},{"speaker":"Kelly Vega","startTime":491.384,"endTime":495.67499999999995,"body":"My burnout is less because"},{"speaker":"Kelly Vega","startTime":491.384,"endTime":495.67499999999995,"body":"I am simply not using"},{"speaker":"Kelly Vega","startTime":495.67499999999995,"endTime":497.92499999999995,"body":"that energy toward things"},{"speaker":"Kelly Vega","startTime":495.67499999999995,"endTime":497.92499999999995,"body":"that our admin and not"},{"speaker":"Kelly Vega","startTime":498.19399999999996,"endTime":499.605,"body":"productive toward a strategy."},{"speaker":"Galen Low","startTime":499.905,"endTime":501.225,"body":"I like that"},{"speaker":"Galen Low","startTime":499.905,"endTime":501.225,"body":"the holy grail is like"},{"speaker":"Galen Low","startTime":501.254,"endTime":504.31399999999996,"body":"not that overwhelmed, that"},{"speaker":"Galen Low","startTime":501.254,"endTime":504.31399999999996,"body":"like breeds shortcuts are"},{"speaker":"Galen Low","startTime":504.31399999999996,"endTime":505.30499999999995,"body":"spreading oneself thin."},{"speaker":"Galen Low","startTime":505.745,"endTime":509.22400000000005,"body":"Melissa, you work with a"},{"speaker":"Galen Low","startTime":505.745,"endTime":509.22400000000005,"body":"lot of agencies to look"},{"speaker":"Galen Low","startTime":509.22400000000005,"endTime":510.485,"body":"at their operations."},{"speaker":"Galen Low","startTime":510.485,"endTime":512.974,"body":"I'm imagining that you've got"},{"speaker":"Galen Low","startTime":510.485,"endTime":512.974,"body":"a pretty good perspective on"},{"speaker":"Galen Low","startTime":512.974,"endTime":515.524,"body":"this as well in terms of like"},{"speaker":"Galen Low","startTime":512.974,"endTime":515.524,"body":"what the people you're talking"},{"speaker":"Galen Low","startTime":515.524,"endTime":518.584,"body":"to are holding up as their"},{"speaker":"Galen Low","startTime":515.524,"endTime":518.584,"body":"sort of, you know, holy grail,"},{"speaker":"Galen Low","startTime":518.615,"endTime":519.904,"body":"their vision for the future."},{"speaker":"Galen Low","startTime":520.235,"endTime":521.404,"body":"What are some of the"},{"speaker":"Galen Low","startTime":520.235,"endTime":521.404,"body":"things that you hear?"},{"speaker":"Melissa Morris","startTime":521.854,"endTime":524.134,"body":"Yeah, I think"},{"speaker":"Melissa Morris","startTime":521.854,"endTime":524.134,"body":"you know, quite similarly to"},{"speaker":"Melissa Morris","startTime":524.165,"endTime":527.704,"body":"what Kelly is, and that's on a"},{"speaker":"Melissa Morris","startTime":524.165,"endTime":527.704,"body":"very just like practical day to"},{"speaker":"Melissa Morris","startTime":527.704,"endTime":529.084,"body":"day, what does this look like?"},{"speaker":"Melissa Morris","startTime":529.415,"endTime":531.604,"body":"But I think to go a step"},{"speaker":"Melissa Morris","startTime":529.415,"endTime":531.604,"body":"above that, what they're"},{"speaker":"Melissa Morris","startTime":531.604,"endTime":534.395,"body":"really looking for is"},{"speaker":"Melissa Morris","startTime":531.604,"endTime":534.395,"body":"increased profitability."},{"speaker":"Melissa Morris","startTime":535.04,"endTime":538.28,"body":"I think agencies can"},{"speaker":"Melissa Morris","startTime":535.04,"endTime":538.28,"body":"sometimes end up in these"},{"speaker":"Melissa Morris","startTime":538.31,"endTime":542.24,"body":"really thin margins,"},{"speaker":"Melissa Morris","startTime":538.31,"endTime":542.24,"body":"particularly creative types"},{"speaker":"Melissa Morris","startTime":542.24,"endTime":544.069,"body":"of agencies and industries."},{"speaker":"Melissa Morris","startTime":544.52,"endTime":548.42,"body":"Those are notorious for"},{"speaker":"Melissa Morris","startTime":544.52,"endTime":548.42,"body":"getting out of scope and three"},{"speaker":"Melissa Morris","startTime":548.42,"endTime":550.76,"body":"rounds of revisions turns"},{"speaker":"Melissa Morris","startTime":548.42,"endTime":550.76,"body":"into 10 rounds of revisions,"},{"speaker":"Melissa Morris","startTime":550.76,"endTime":553.0699999999999,"body":"turns in, you know, then the"},{"speaker":"Melissa Morris","startTime":550.76,"endTime":553.0699999999999,"body":"client change directions."},{"speaker":"Melissa Morris","startTime":553.0699999999999,"endTime":554.48,"body":"We're back to the"},{"speaker":"Melissa Morris","startTime":553.0699999999999,"endTime":554.48,"body":"drawing board, right?"},{"speaker":"Melissa Morris","startTime":555.1089999999999,"endTime":559.55,"body":"So I think there is always a"},{"speaker":"Melissa Morris","startTime":555.1089999999999,"endTime":559.55,"body":"desire for agencies to be coming"},{"speaker":"Melissa Morris","startTime":559.55,"endTime":561.7099999999999,"body":"back to where can we simplify?"},{"speaker":"Melissa Morris","startTime":561.7099999999999,"endTime":564.619,"body":"Where can we streamline"},{"speaker":"Melissa Morris","startTime":561.7099999999999,"endTime":564.619,"body":"and where can we build in"},{"speaker":"Melissa Morris","startTime":564.619,"endTime":567.53,"body":"some breathing room, in our"},{"speaker":"Melissa Morris","startTime":564.619,"endTime":567.53,"body":"margins, in our timelines?"},{"speaker":"Melissa Morris","startTime":567.56,"endTime":571.91,"body":"And I think it is a struggle"},{"speaker":"Melissa Morris","startTime":567.56,"endTime":571.91,"body":"in some of the creative spaces."},{"speaker":"Melissa Morris","startTime":571.91,"endTime":575.5699999999999,"body":"So where can we really double"},{"speaker":"Melissa Morris","startTime":571.91,"endTime":575.5699999999999,"body":"down on administrative type"},{"speaker":"Melissa Morris","startTime":575.5699999999999,"endTime":578.5989999999999,"body":"things like meeting notes"},{"speaker":"Melissa Morris","startTime":575.5699999999999,"endTime":578.5989999999999,"body":"or creating slide decks or"},{"speaker":"Melissa Morris","startTime":578.5989999999999,"endTime":581.9599999999999,"body":"whatever that might look like"},{"speaker":"Melissa Morris","startTime":578.5989999999999,"endTime":581.9599999999999,"body":"for your agency to maybe give"},{"speaker":"Melissa Morris","startTime":581.9599999999999,"endTime":584.2389999999999,"body":"us a little bit more margin and"},{"speaker":"Melissa Morris","startTime":581.9599999999999,"endTime":584.2389999999999,"body":"give us a little more breathing"},{"speaker":"Melissa Morris","startTime":584.2389999999999,"endTime":586.88,"body":"room where we for years have"},{"speaker":"Melissa Morris","startTime":584.2389999999999,"endTime":586.88,"body":"just been struggling to like"},{"speaker":"Melissa Morris","startTime":586.88,"endTime":588.41,"body":"get the reigns around it."},{"speaker":"Galen Low","startTime":588.8299999999999,"endTime":589.3399999999999,"body":"I love that."},{"speaker":"Galen Low","startTime":589.5799999999999,"endTime":592.31,"body":"In one of our past events,"},{"speaker":"Galen Low","startTime":589.5799999999999,"endTime":592.31,"body":"I think it was in July,"},{"speaker":"Galen Low","startTime":592.5799999999999,"endTime":594.4399999999999,"body":"you know, we were focusing"},{"speaker":"Galen Low","startTime":592.5799999999999,"endTime":594.4399999999999,"body":"on creative projects."},{"speaker":"Galen Low","startTime":594.4399999999999,"endTime":595.8489999999999,"body":"And the thing that kind"},{"speaker":"Galen Low","startTime":594.4399999999999,"endTime":595.8489999999999,"body":"of struck me was that"},{"speaker":"Galen Low","startTime":595.8489999999999,"endTime":597.7099999999999,"body":"like, it doesn't have to"},{"speaker":"Galen Low","startTime":595.8489999999999,"endTime":597.7099999999999,"body":"be this uniform thing."},{"speaker":"Galen Low","startTime":597.7099999999999,"endTime":598.6089999999999,"body":"Maybe it is, right?"},{"speaker":"Galen Low","startTime":598.6089999999999,"endTime":600.649,"body":"Maybe like for a project"},{"speaker":"Galen Low","startTime":598.6089999999999,"endTime":600.649,"body":"manager, someone leading a"},{"speaker":"Galen Low","startTime":600.649,"endTime":603.499,"body":"project, you know, focusing"},{"speaker":"Galen Low","startTime":600.649,"endTime":603.499,"body":"on delivery or an operations,"},{"speaker":"Galen Low","startTime":603.8299999999999,"endTime":605.869,"body":"it's like that day-to-day"},{"speaker":"Galen Low","startTime":603.8299999999999,"endTime":605.869,"body":"operational efficiency, but"},{"speaker":"Galen Low","startTime":605.869,"endTime":609.28,"body":"like from like a project"},{"speaker":"Galen Low","startTime":605.869,"endTime":609.28,"body":"perspective for the teams like."},{"speaker":"Galen Low","startTime":609.6949999999999,"endTime":612.665,"body":"There is a time and a place"},{"speaker":"Galen Low","startTime":609.6949999999999,"endTime":612.665,"body":"where you do want like a lot"},{"speaker":"Galen Low","startTime":612.665,"endTime":615.785,"body":"of time and human energy spent"},{"speaker":"Galen Low","startTime":612.665,"endTime":615.785,"body":"to like create stuff and then"},{"speaker":"Galen Low","startTime":615.8399999999999,"endTime":618.42,"body":"you know, if you look resizing"},{"speaker":"Galen Low","startTime":615.8399999999999,"endTime":618.42,"body":"images, like, it's just"},{"speaker":"Galen Low","startTime":618.42,"endTime":621.6,"body":"like there's a moment where,"},{"speaker":"Galen Low","startTime":618.42,"endTime":621.6,"body":"okay, well I'd rather that,"},{"speaker":"Galen Low","startTime":621.6,"endTime":624.48,"body":"you know, I not have my best"},{"speaker":"Galen Low","startTime":621.6,"endTime":624.48,"body":"designers and creative folks"},{"speaker":"Galen Low","startTime":624.87,"endTime":629.9399999999999,"body":"resizing images or doing like"},{"speaker":"Galen Low","startTime":624.87,"endTime":629.9399999999999,"body":"localized copy for a campaign."},{"speaker":"Galen Low","startTime":630.24,"endTime":632.9399999999999,"body":"There's areas where, again,"},{"speaker":"Galen Low","startTime":630.24,"endTime":632.9399999999999,"body":"where it's like, it's just"},{"speaker":"Galen Low","startTime":632.9399999999999,"endTime":634.77,"body":"like it's painful to watch"},{"speaker":"Galen Low","startTime":632.9399999999999,"endTime":634.77,"body":"my best people do these"},{"speaker":"Galen Low","startTime":634.77,"endTime":636.99,"body":"things and maybe AI can help."},{"speaker":"Galen Low","startTime":637.4599999999999,"endTime":641.75,"body":"I like that it's not necessarily"},{"speaker":"Galen Low","startTime":637.4599999999999,"endTime":641.75,"body":"just like cool, like dial up AI"},{"speaker":"Galen Low","startTime":641.9599999999999,"endTime":646.28,"body":"to 110, like across the board,"},{"speaker":"Galen Low","startTime":641.9599999999999,"endTime":646.28,"body":"just finding the spots where"},{"speaker":"Galen Low","startTime":646.28,"endTime":647.03,"body":"it's gonna make that difference."},{"speaker":"Kelly Vega","startTime":647.03,"endTime":648.35,"body":"Yeah, I"},{"speaker":"Kelly Vega","startTime":647.03,"endTime":648.35,"body":"mean, building a Jira"},{"speaker":"Kelly Vega","startTime":648.35,"endTime":650.72,"body":"ticket is something that"},{"speaker":"Kelly Vega","startTime":648.35,"endTime":650.72,"body":"seems like something"},{"speaker":"Kelly Vega","startTime":650.72,"endTime":652.37,"body":"that could be ad adminy."},{"speaker":"Kelly Vega","startTime":652.37,"endTime":655.73,"body":"This is like a re meeting"},{"speaker":"Kelly Vega","startTime":652.37,"endTime":655.73,"body":"recap or summarizing an email."},{"speaker":"Kelly Vega","startTime":655.73,"endTime":658.1,"body":"But really like there's a"},{"speaker":"Kelly Vega","startTime":655.73,"endTime":658.1,"body":"lot of technical stuff that"},{"speaker":"Kelly Vega","startTime":658.1,"endTime":660.0799999999999,"body":"can go in there, and if"},{"speaker":"Kelly Vega","startTime":658.1,"endTime":660.0799999999999,"body":"you're taking a long-winded"},{"speaker":"Kelly Vega","startTime":660.4399999999999,"endTime":662.06,"body":"response from a technical."},{"speaker":"Kelly Vega","startTime":662.405,"endTime":664.8349999999999,"body":"A developer, someone who's"},{"speaker":"Kelly Vega","startTime":662.405,"endTime":664.8349999999999,"body":"more tech-minded, and you can"},{"speaker":"Kelly Vega","startTime":664.8349999999999,"endTime":667.8349999999999,"body":"take that ongoing sentence and"},{"speaker":"Kelly Vega","startTime":664.8349999999999,"endTime":667.8349999999999,"body":"plop that and be like, Hey, I"},{"speaker":"Kelly Vega","startTime":667.8349999999999,"endTime":669.095,"body":"need a Jira ticket out of this."},{"speaker":"Kelly Vega","startTime":669.095,"endTime":671.345,"body":"And then you're reading through"},{"speaker":"Kelly Vega","startTime":669.095,"endTime":671.345,"body":"and you're like, okay, actually"},{"speaker":"Kelly Vega","startTime":671.345,"endTime":673.9549999999999,"body":"that part is, and if you're"},{"speaker":"Kelly Vega","startTime":671.345,"endTime":673.9549999999999,"body":"including like the platform,"},{"speaker":"Kelly Vega","startTime":673.9549999999999,"endTime":677.0749999999999,"body":"which it's on or whatever,"},{"speaker":"Kelly Vega","startTime":673.9549999999999,"endTime":677.0749999999999,"body":"you're gonna get AI to beef that"},{"speaker":"Kelly Vega","startTime":677.0749999999999,"endTime":679.685,"body":"up, and then you slim it down"},{"speaker":"Kelly Vega","startTime":677.0749999999999,"endTime":679.685,"body":"and you react to it and then"},{"speaker":"Kelly Vega","startTime":679.685,"endTime":680.915,"body":"make it fit into your ticket."},{"speaker":"Kelly Vega","startTime":680.915,"endTime":682.475,"body":"There's gonna be labels,"},{"speaker":"Kelly Vega","startTime":680.915,"endTime":682.475,"body":"they'll suggest that you"},{"speaker":"Kelly Vega","startTime":682.475,"endTime":683.285,"body":"don't need all of that."},{"speaker":"Kelly Vega","startTime":683.6899999999999,"endTime":688.6999999999999,"body":"But like that has saved so"},{"speaker":"Kelly Vega","startTime":683.6899999999999,"endTime":688.6999999999999,"body":"much time for PMs when it's"},{"speaker":"Kelly Vega","startTime":688.6999999999999,"endTime":689.78,"body":"like, make this Jira ticket."},{"speaker":"Kelly Vega","startTime":689.78,"endTime":691.76,"body":"Sometimes they just freeze"},{"speaker":"Kelly Vega","startTime":689.78,"endTime":691.76,"body":"or it doesn't get made for a"},{"speaker":"Kelly Vega","startTime":691.76,"endTime":693.8299999999999,"body":"day just 'cause they have to"},{"speaker":"Kelly Vega","startTime":691.76,"endTime":693.8299999999999,"body":"have time to think about it."},{"speaker":"Galen Low","startTime":694.49,"endTime":695.03,"body":"I'm that guy."},{"speaker":"Galen Low","startTime":697.43,"endTime":698.36,"body":"You like, yeah."},{"speaker":"Galen Low","startTime":698.36,"endTime":701.63,"body":"It takes a few days to create"},{"speaker":"Galen Low","startTime":698.36,"endTime":701.63,"body":"a cheer ticket and if only"},{"speaker":"Galen Low","startTime":701.9,"endTime":702.92,"body":"I can get a start sooner."},{"speaker":"Galen Low","startTime":702.92,"endTime":705.04,"body":"But I also like, I'm also"},{"speaker":"Galen Low","startTime":702.92,"endTime":705.04,"body":"that person who like,"},{"speaker":"Galen Low","startTime":705.52,"endTime":707.53,"body":"that's the important"},{"speaker":"Galen Low","startTime":705.52,"endTime":707.53,"body":"human bit for me as well."},{"speaker":"Galen Low","startTime":707.92,"endTime":709.75,"body":"You know, I think you're saying"},{"speaker":"Galen Low","startTime":707.92,"endTime":709.75,"body":"that better have my ducks in"},{"speaker":"Galen Low","startTime":709.75,"endTime":710.98,"body":"a row to share with my team."},{"speaker":"Galen Low","startTime":710.98,"endTime":711.5799999999999,"body":"Like what?"},{"speaker":"Galen Low","startTime":711.64,"endTime":713.02,"body":"We should be doing."},{"speaker":"Galen Low","startTime":713.02,"endTime":714.97,"body":"'cause that has knock on"},{"speaker":"Galen Low","startTime":713.02,"endTime":714.97,"body":"effects if I get that wrong."},{"speaker":"Galen Low","startTime":715.36,"endTime":717.55,"body":"But also, yeah, there's"},{"speaker":"Galen Low","startTime":715.36,"endTime":717.55,"body":"an inordinate amount of"},{"speaker":"Galen Low","startTime":717.55,"endTime":719.92,"body":"time that we underestimate"},{"speaker":"Galen Low","startTime":717.55,"endTime":719.92,"body":"of like clicking buttons,"},{"speaker":"Galen Low","startTime":720.1899999999999,"endTime":722.26,"body":"copying and pasting, finding"},{"speaker":"Galen Low","startTime":720.1899999999999,"endTime":722.26,"body":"information and different tools."},{"speaker":"Galen Low","startTime":722.5,"endTime":722.8,"body":"Yeah."},{"speaker":"Galen Low","startTime":722.86,"endTime":724.99,"body":"If that can get streamlined,"},{"speaker":"Galen Low","startTime":722.86,"endTime":724.99,"body":"like that is a wonderful thing."},{"speaker":"Galen Low","startTime":725.47,"endTime":726.9,"body":"I thought maybe I zoom"},{"speaker":"Galen Low","startTime":725.47,"endTime":726.9,"body":"out from there and"},{"speaker":"Galen Low","startTime":726.9,"endTime":727.8,"body":"sort of make this real."},{"speaker":"Galen Low","startTime":727.8,"endTime":730.17,"body":"Because I think for folks who"},{"speaker":"Galen Low","startTime":727.8,"endTime":730.17,"body":"might be hearing about this for"},{"speaker":"Galen Low","startTime":730.17,"endTime":731.88,"body":"the first time, maybe that's"},{"speaker":"Galen Low","startTime":730.17,"endTime":731.88,"body":"not how the organization works."},{"speaker":"Galen Low","startTime":731.88,"endTime":734.25,"body":"They're like, oh, I'd love to"},{"speaker":"Galen Low","startTime":731.88,"endTime":734.25,"body":"have like AI recess every day."},{"speaker":"Galen Low","startTime":734.25,"endTime":736.759,"body":"Like, that sounds fun, but"},{"speaker":"Galen Low","startTime":734.25,"endTime":736.759,"body":"what has that looked like"},{"speaker":"Galen Low","startTime":736.759,"endTime":738.649,"body":"in some of the organizations"},{"speaker":"Galen Low","startTime":736.759,"endTime":738.649,"body":"that you've been talking to?"},{"speaker":"Galen Low","startTime":739.149,"endTime":741.0799999999999,"body":"Harv, I know you, you talk"},{"speaker":"Galen Low","startTime":739.149,"endTime":741.0799999999999,"body":"to a lot of folks you know"},{"speaker":"Galen Low","startTime":741.0799999999999,"endTime":742.18,"body":"in your role at Scoro."},{"speaker":"Galen Low","startTime":742.5799999999999,"endTime":743.51,"body":"Do you hear a lot about this?"},{"speaker":"Harv Nagra","startTime":744.17,"endTime":745.6999999999999,"body":"Yeah, actually,"},{"speaker":"Harv Nagra","startTime":744.17,"endTime":745.6999999999999,"body":"well one thing that came"},{"speaker":"Harv Nagra","startTime":745.6999999999999,"endTime":747.41,"body":"to mind is like, this was"},{"speaker":"Harv Nagra","startTime":745.6999999999999,"endTime":747.41,"body":"a couple years ago when"},{"speaker":"Harv Nagra","startTime":747.41,"endTime":748.79,"body":"I was at my past agency."},{"speaker":"Harv Nagra","startTime":748.79,"endTime":750.3489999999999,"body":"It was just at our"},{"speaker":"Harv Nagra","startTime":748.79,"endTime":750.3489999999999,"body":"monthly all hands."},{"speaker":"Harv Nagra","startTime":750.68,"endTime":753.17,"body":"It wasn't kind of mandatory"},{"speaker":"Harv Nagra","startTime":750.68,"endTime":753.17,"body":"time we were putting in, but we"},{"speaker":"Harv Nagra","startTime":753.17,"endTime":756.41,"body":"were encouraging people to like"},{"speaker":"Harv Nagra","startTime":753.17,"endTime":756.41,"body":"play around with tools, right?"},{"speaker":"Harv Nagra","startTime":756.8,"endTime":760.1899999999999,"body":"And so during our monthly All"},{"speaker":"Harv Nagra","startTime":756.8,"endTime":760.1899999999999,"body":"hands, we would create space"},{"speaker":"Harv Nagra","startTime":760.1899999999999,"endTime":762.9499999999999,"body":"or have a little space in"},{"speaker":"Harv Nagra","startTime":760.1899999999999,"endTime":762.9499999999999,"body":"that session for anybody to"},{"speaker":"Harv Nagra","startTime":762.9499999999999,"endTime":765.3199999999999,"body":"volunteer to kind of present"},{"speaker":"Harv Nagra","startTime":762.9499999999999,"endTime":765.3199999999999,"body":"some of their experiments"},{"speaker":"Harv Nagra","startTime":765.3199999999999,"endTime":766.009,"body":"or what they've learned."},{"speaker":"Harv Nagra","startTime":766.009,"endTime":767.81,"body":"So that is being"},{"speaker":"Harv Nagra","startTime":766.009,"endTime":767.81,"body":"exposed to everyone."},{"speaker":"Harv Nagra","startTime":768.165,"endTime":771.165,"body":"The other week I was at a"},{"speaker":"Harv Nagra","startTime":768.165,"endTime":771.165,"body":"breakfast event for AI and"},{"speaker":"Harv Nagra","startTime":771.165,"endTime":774.4649999999999,"body":"marketing spaces, marketing"},{"speaker":"Harv Nagra","startTime":771.165,"endTime":774.4649999999999,"body":"companies, agencies and so on."},{"speaker":"Harv Nagra","startTime":774.885,"endTime":777.675,"body":"And something I heard somebody"},{"speaker":"Harv Nagra","startTime":774.885,"endTime":777.675,"body":"say that was really nice"},{"speaker":"Harv Nagra","startTime":777.675,"endTime":779.7149999999999,"body":"is, I can't remember what"},{"speaker":"Harv Nagra","startTime":777.675,"endTime":779.7149999999999,"body":"they were calling it, like,"},{"speaker":"Harv Nagra","startTime":779.845,"endTime":783.0849999999999,"body":"a task force where people"},{"speaker":"Harv Nagra","startTime":779.845,"endTime":783.0849999999999,"body":"have volunteered to join this"},{"speaker":"Harv Nagra","startTime":783.3249999999999,"endTime":784.485,"body":"working group in the business."},{"speaker":"Harv Nagra","startTime":784.785,"endTime":788.145,"body":"And on a monthly basis"},{"speaker":"Harv Nagra","startTime":784.785,"endTime":788.145,"body":"they get together and they"},{"speaker":"Harv Nagra","startTime":788.145,"endTime":789.285,"body":"have to present something."},{"speaker":"Harv Nagra","startTime":789.675,"endTime":791.415,"body":"So that could be some"},{"speaker":"Harv Nagra","startTime":789.675,"endTime":791.415,"body":"really interesting and"},{"speaker":"Harv Nagra","startTime":791.415,"endTime":793.395,"body":"relevant AI based news."},{"speaker":"Harv Nagra","startTime":793.775,"endTime":797.015,"body":"Or an experiment that they run,"},{"speaker":"Harv Nagra","startTime":793.775,"endTime":797.015,"body":"and the fact that it happens on"},{"speaker":"Harv Nagra","startTime":797.015,"endTime":800.345,"body":"a monthly basis and you have to"},{"speaker":"Harv Nagra","startTime":797.015,"endTime":800.345,"body":"share something, means it gets"},{"speaker":"Harv Nagra","startTime":800.345,"endTime":803.855,"body":"done, rather than just being"},{"speaker":"Harv Nagra","startTime":800.345,"endTime":803.855,"body":"this thing that maybe I'll get"},{"speaker":"Harv Nagra","startTime":803.855,"endTime":805.865,"body":"to and you never prioritize."},{"speaker":"Harv Nagra","startTime":805.865,"endTime":806.1949999999999,"body":"Right."},{"speaker":"Harv Nagra","startTime":806.4649999999999,"endTime":809.375,"body":"And again, the benefit of this"},{"speaker":"Harv Nagra","startTime":806.4649999999999,"endTime":809.375,"body":"is that you're sharing that"},{"speaker":"Harv Nagra","startTime":809.375,"endTime":811.025,"body":"knowledge with other people."},{"speaker":"Harv Nagra","startTime":811.055,"endTime":811.4449999999999,"body":"Right."},{"speaker":"Harv Nagra","startTime":811.8349999999999,"endTime":813.725,"body":"Where I work now at Koro,"},{"speaker":"Harv Nagra","startTime":811.8349999999999,"endTime":813.725,"body":"there's a few things"},{"speaker":"Harv Nagra","startTime":813.725,"endTime":814.295,"body":"that we have going on."},{"speaker":"Harv Nagra","startTime":814.295,"endTime":816.5749999999999,"body":"We've got an AI Slack channel,"},{"speaker":"Harv Nagra","startTime":814.295,"endTime":816.5749999999999,"body":"so again, we're sharing kind of"},{"speaker":"Harv Nagra","startTime":816.5749999999999,"endTime":819.545,"body":"the news and experiments we're"},{"speaker":"Harv Nagra","startTime":816.5749999999999,"endTime":819.545,"body":"doing, and we've just recently"},{"speaker":"Harv Nagra","startTime":819.725,"endTime":824.4649999999999,"body":"done an AI skill survey across"},{"speaker":"Harv Nagra","startTime":819.725,"endTime":824.4649999999999,"body":"the business as well to find"},{"speaker":"Harv Nagra","startTime":824.4649999999999,"endTime":825.905,"body":"out what people are using."},{"speaker":"Harv Nagra","startTime":825.905,"endTime":828.3349999999999,"body":"I mean, we have very strict"},{"speaker":"Harv Nagra","startTime":825.905,"endTime":828.3349999999999,"body":"usage rules, so we already"},{"speaker":"Harv Nagra","startTime":828.3349999999999,"endTime":831.005,"body":"know what people are using and"},{"speaker":"Harv Nagra","startTime":828.3349999999999,"endTime":831.005,"body":"what they're kind of, because"},{"speaker":"Harv Nagra","startTime":831.005,"endTime":832.53,"body":"it's been vetted for data."},{"speaker":"Harv Nagra","startTime":833.975,"endTime":835.625,"body":"That's what I kind of"},{"speaker":"Harv Nagra","startTime":833.975,"endTime":835.625,"body":"recommend, some of those kinds"},{"speaker":"Harv Nagra","startTime":835.625,"endTime":838.775,"body":"of things to just make sure"},{"speaker":"Harv Nagra","startTime":835.625,"endTime":838.775,"body":"there's a regular cadence of"},{"speaker":"Harv Nagra","startTime":838.925,"endTime":841.685,"body":"kind of learning, presenting"},{"speaker":"Harv Nagra","startTime":838.925,"endTime":841.685,"body":"and knowledge sharing."},{"speaker":"Galen Low","startTime":842.345,"endTime":844.675,"body":"It's such a cool"},{"speaker":"Galen Low","startTime":842.345,"endTime":844.675,"body":"like, analysis tool that"},{"speaker":"Galen Low","startTime":844.675,"endTime":845.665,"body":"in a very optimistic way."},{"speaker":"Galen Low","startTime":845.665,"endTime":849.01,"body":"I've seen some that like, seem"},{"speaker":"Galen Low","startTime":845.665,"endTime":849.01,"body":"very cold and sterile and like"},{"speaker":"Galen Low","startTime":849.01,"endTime":850.87,"body":"you might lose your job if"},{"speaker":"Galen Low","startTime":849.01,"endTime":850.87,"body":"you answer the question wrong."},{"speaker":"Galen Low","startTime":850.87,"endTime":854.17,"body":"This is like driving education,"},{"speaker":"Galen Low","startTime":850.87,"endTime":854.17,"body":"which I think is like the"},{"speaker":"Galen Low","startTime":854.17,"endTime":856.2099999999999,"body":"big piece and I think, you"},{"speaker":"Galen Low","startTime":854.17,"endTime":856.2099999999999,"body":"know, the theme of sharing"},{"speaker":"Galen Low","startTime":856.2099999999999,"endTime":857.1999999999999,"body":"information I think is huge."},{"speaker":"Galen Low","startTime":857.1999999999999,"endTime":858.5799999999999,"body":"I like that forcing function."},{"speaker":"Galen Low","startTime":858.88,"endTime":860.0799999999999,"body":"You know, it might"},{"speaker":"Galen Low","startTime":858.88,"endTime":860.0799999999999,"body":"not be for everybody."},{"speaker":"Galen Low","startTime":860.0799999999999,"endTime":861.79,"body":"I'm sure there's people"},{"speaker":"Galen Low","startTime":860.0799999999999,"endTime":861.79,"body":"culturally who like, you"},{"speaker":"Galen Low","startTime":861.79,"endTime":863.7099999999999,"body":"know, be rolling their eyes"},{"speaker":"Galen Low","startTime":861.79,"endTime":863.7099999999999,"body":"and like, oh my gosh, I have."},{"speaker":"Galen Low","startTime":864.4599999999999,"endTime":866.35,"body":"To do this like AI thing"},{"speaker":"Galen Low","startTime":864.4599999999999,"endTime":866.35,"body":"and then present about it."},{"speaker":"Galen Low","startTime":866.35,"endTime":867.3399999999999,"body":"When am I in grade school?"},{"speaker":"Galen Low","startTime":867.55,"endTime":870.55,"body":"But I think also it's the"},{"speaker":"Galen Low","startTime":867.55,"endTime":870.55,"body":"forcing function to share"},{"speaker":"Galen Low","startTime":870.55,"endTime":871.81,"body":"knowledge because we're"},{"speaker":"Galen Low","startTime":870.55,"endTime":871.81,"body":"not sharing this knowledge."},{"speaker":"Galen Low","startTime":871.81,"endTime":875.1999999999999,"body":"Nothing can scale, nothing"},{"speaker":"Galen Low","startTime":871.81,"endTime":875.1999999999999,"body":"can sort of disseminate."},{"speaker":"Galen Low","startTime":875.41,"endTime":877.9,"body":"It's easy for someone to"},{"speaker":"Galen Low","startTime":875.41,"endTime":877.9,"body":"just like maybe accumulate"},{"speaker":"Galen Low","startTime":877.9,"endTime":880.03,"body":"all these like ways of"},{"speaker":"Galen Low","startTime":877.9,"endTime":880.03,"body":"working that are excellent."},{"speaker":"Galen Low","startTime":880.1899999999999,"endTime":882.674,"body":"But only they do and"},{"speaker":"Galen Low","startTime":880.1899999999999,"endTime":882.674,"body":"therefore the like impact"},{"speaker":"Galen Low","startTime":882.674,"endTime":886.994,"body":"to projects as like this big"},{"speaker":"Galen Low","startTime":882.674,"endTime":886.994,"body":"instead of like that big."},{"speaker":"Galen Low","startTime":887.414,"endTime":889.574,"body":"It comes with its own"},{"speaker":"Galen Low","startTime":887.414,"endTime":889.574,"body":"challenges after that."},{"speaker":"Galen Low","startTime":889.754,"endTime":890.444,"body":"But we'll get into that."},{"speaker":"Galen Low","startTime":891.554,"endTime":893.684,"body":"Does anyone else have like"},{"speaker":"Galen Low","startTime":891.554,"endTime":893.684,"body":"an example of like how an"},{"speaker":"Galen Low","startTime":893.684,"endTime":896.774,"body":"organization or an agency"},{"speaker":"Galen Low","startTime":893.684,"endTime":896.774,"body":"is doing is structuring sort"},{"speaker":"Galen Low","startTime":896.774,"endTime":897.6139999999999,"body":"of this experimentation?"},{"speaker":"Kelly Vega","startTime":897.6139999999999,"endTime":897.664,"body":"Yeah."},{"speaker":"Kelly Vega","startTime":897.699,"endTime":899.4689999999999,"body":"We actually have a"},{"speaker":"Kelly Vega","startTime":897.699,"endTime":899.4689999999999,"body":"proprietary tool."},{"speaker":"Kelly Vega","startTime":899.4689999999999,"endTime":903.204,"body":"It's very robust and it's,"},{"speaker":"Kelly Vega","startTime":899.4689999999999,"endTime":903.204,"body":"even when you go, it's spliced"},{"speaker":"Kelly Vega","startTime":903.204,"endTime":905.994,"body":"out with like creative needs,"},{"speaker":"Kelly Vega","startTime":903.204,"endTime":905.994,"body":"operational needs, strategic"},{"speaker":"Kelly Vega","startTime":905.994,"endTime":909.264,"body":"needs, and within there, whether"},{"speaker":"Kelly Vega","startTime":905.994,"endTime":909.264,"body":"you're looking up set prompts or"},{"speaker":"Kelly Vega","startTime":909.264,"endTime":912.534,"body":"just types of files or what have"},{"speaker":"Kelly Vega","startTime":909.264,"endTime":912.534,"body":"you that need to be created."},{"speaker":"Kelly Vega","startTime":912.534,"endTime":915.774,"body":"So given the robustness,"},{"speaker":"Kelly Vega","startTime":912.534,"endTime":915.774,"body":"we'll say, it's funny how"},{"speaker":"Kelly Vega","startTime":915.774,"endTime":919.074,"body":"often I'll just go to the chat"},{"speaker":"Kelly Vega","startTime":915.774,"endTime":919.074,"body":"function that I've been using,"},{"speaker":"Kelly Vega","startTime":919.074,"endTime":920.634,"body":"you know, elsewhere forever."},{"speaker":"Kelly Vega","startTime":920.634,"endTime":923.454,"body":"So not to say the robustness"},{"speaker":"Kelly Vega","startTime":920.634,"endTime":923.454,"body":"isn't nice when you need"},{"speaker":"Kelly Vega","startTime":923.454,"endTime":925.404,"body":"something specific, but"},{"speaker":"Kelly Vega","startTime":923.454,"endTime":925.404,"body":"that more so happens when"},{"speaker":"Kelly Vega","startTime":925.404,"endTime":926.4839999999999,"body":"you just stumble across it."},{"speaker":"Kelly Vega","startTime":927.204,"endTime":928.944,"body":"Yeah, I'll use the"},{"speaker":"Kelly Vega","startTime":927.204,"endTime":928.944,"body":"chat function simply."},{"speaker":"Kelly Vega","startTime":928.944,"endTime":932.454,"body":"So having that proprietary"},{"speaker":"Kelly Vega","startTime":928.944,"endTime":932.454,"body":"tool kind of naturally"},{"speaker":"Kelly Vega","startTime":932.7239999999999,"endTime":935.4839999999999,"body":"has this default of like,"},{"speaker":"Kelly Vega","startTime":932.7239999999999,"endTime":935.4839999999999,"body":"use this is yours to use."},{"speaker":"Kelly Vega","startTime":935.5129999999999,"endTime":937.6139999999999,"body":"If you have feedback,"},{"speaker":"Kelly Vega","startTime":935.5129999999999,"endTime":937.6139999999999,"body":"let us know here."},{"speaker":"Kelly Vega","startTime":937.914,"endTime":940.584,"body":"And it's something our"},{"speaker":"Kelly Vega","startTime":937.914,"endTime":940.584,"body":"clients are aware of and use."},{"speaker":"Kelly Vega","startTime":940.944,"endTime":944.664,"body":"And so really it's less"},{"speaker":"Kelly Vega","startTime":940.944,"endTime":944.664,"body":"about a certain time that's"},{"speaker":"Kelly Vega","startTime":944.664,"endTime":948.924,"body":"allotted encouraging us to"},{"speaker":"Kelly Vega","startTime":944.664,"endTime":948.924,"body":"experiment with the AI and more."},{"speaker":"Kelly Vega","startTime":948.924,"endTime":951.564,"body":"So it's kind of up to us"},{"speaker":"Kelly Vega","startTime":948.924,"endTime":951.564,"body":"and encouraged to be like,"},{"speaker":"Kelly Vega","startTime":951.564,"endTime":954.294,"body":"show us how you do it"},{"speaker":"Kelly Vega","startTime":951.564,"endTime":954.294,"body":"successfully when that happens."},{"speaker":"Kelly Vega","startTime":954.999,"endTime":957.429,"body":"So any task that I'll"},{"speaker":"Kelly Vega","startTime":954.999,"endTime":957.429,"body":"have, I mean go even going"},{"speaker":"Kelly Vega","startTime":957.429,"endTime":959.949,"body":"through a Jira export"},{"speaker":"Kelly Vega","startTime":957.429,"endTime":959.949,"body":"of time spent, right?"},{"speaker":"Kelly Vega","startTime":959.949,"endTime":962.139,"body":"Jira's robust reporting"},{"speaker":"Kelly Vega","startTime":959.949,"endTime":962.139,"body":"functionality, great."},{"speaker":"Kelly Vega","startTime":962.139,"endTime":964.269,"body":"But if I'm looking for"},{"speaker":"Kelly Vega","startTime":962.139,"endTime":964.269,"body":"something so specific."},{"speaker":"Kelly Vega","startTime":964.673,"endTime":967.523,"body":"I just don't have time to dig"},{"speaker":"Kelly Vega","startTime":964.673,"endTime":967.523,"body":"for and mess with filters on."},{"speaker":"Kelly Vega","startTime":967.793,"endTime":970.7339999999999,"body":"I'm taking that export if"},{"speaker":"Kelly Vega","startTime":967.793,"endTime":970.7339999999999,"body":"everything with security and"},{"speaker":"Kelly Vega","startTime":970.7339999999999,"endTime":974.7239999999999,"body":"all the guidelines are being"},{"speaker":"Kelly Vega","startTime":970.7339999999999,"endTime":974.7239999999999,"body":"followed, but with that I can"},{"speaker":"Kelly Vega","startTime":974.7239999999999,"endTime":977.273,"body":"be like, Hey, tell me this about"},{"speaker":"Kelly Vega","startTime":974.7239999999999,"endTime":977.273,"body":"this, or how is this trending?"},{"speaker":"Kelly Vega","startTime":977.273,"endTime":980.0939999999999,"body":"Or, you know, it helps me"},{"speaker":"Kelly Vega","startTime":977.273,"endTime":980.0939999999999,"body":"just start thinking and then"},{"speaker":"Kelly Vega","startTime":980.0939999999999,"endTime":982.643,"body":"I'm back in Jira looking"},{"speaker":"Kelly Vega","startTime":980.0939999999999,"endTime":982.643,"body":"at how I can optimize."},{"speaker":"Kelly Vega","startTime":982.643,"endTime":984.5939999999999,"body":"So it's not just giving me"},{"speaker":"Kelly Vega","startTime":982.643,"endTime":984.5939999999999,"body":"these answers of what to"},{"speaker":"Kelly Vega","startTime":984.5939999999999,"endTime":985.793,"body":"do, but it's helping me."},{"speaker":"Kelly Vega","startTime":985.8729999999999,"endTime":988.0029999999999,"body":"It just kind of, so anyways,"},{"speaker":"Kelly Vega","startTime":985.8729999999999,"endTime":988.0029999999999,"body":"I'm getting more into the"},{"speaker":"Kelly Vega","startTime":988.0029999999999,"endTime":991.663,"body":"use of it, but it's just so"},{"speaker":"Kelly Vega","startTime":988.0029999999999,"endTime":991.663,"body":"encouraged, given that it's"},{"speaker":"Kelly Vega","startTime":991.663,"endTime":993.283,"body":"a default tool now for us."},{"speaker":"Kelly Vega","startTime":993.283,"endTime":995.3829999999999,"body":"It's just a matter of"},{"speaker":"Kelly Vega","startTime":993.283,"endTime":995.3829999999999,"body":"now how we're using it,"},{"speaker":"Kelly Vega","startTime":995.3829999999999,"endTime":996.3539999999999,"body":"not if we're using it."},{"speaker":"Galen Low","startTime":996.954,"endTime":998.814,"body":"Do you have an"},{"speaker":"Galen Low","startTime":996.954,"endTime":998.814,"body":"opportunity to like input"},{"speaker":"Galen Low","startTime":998.814,"endTime":1000.644,"body":"into that proprietary tool?"},{"speaker":"Galen Low","startTime":1000.644,"endTime":1003.3439999999999,"body":"Is it just training on all"},{"speaker":"Galen Low","startTime":1000.644,"endTime":1003.3439999999999,"body":"the stuff that people are"},{"speaker":"Galen Low","startTime":1003.3439999999999,"endTime":1005.834,"body":"doing in their day to day,"},{"speaker":"Galen Low","startTime":1003.3439999999999,"endTime":1005.834,"body":"like, or is there like time"},{"speaker":"Galen Low","startTime":1005.834,"endTime":1007.904,"body":"spent going like, here's"},{"speaker":"Galen Low","startTime":1005.834,"endTime":1007.904,"body":"how I do a thing, I'm gonna"},{"speaker":"Galen Low","startTime":1007.904,"endTime":1010.124,"body":"upload it, or, you know, I'm"},{"speaker":"Galen Low","startTime":1007.904,"endTime":1010.124,"body":"gonna train this model on it."},{"speaker":"Kelly Vega","startTime":1010.4839999999999,"endTime":1011.534,"body":"I do wonder."},{"speaker":"Kelly Vega","startTime":1011.534,"endTime":1014.3539999999999,"body":"I mean, I, it's associated"},{"speaker":"Kelly Vega","startTime":1011.534,"endTime":1014.3539999999999,"body":"to my account and so all"},{"speaker":"Kelly Vega","startTime":1014.3539999999999,"endTime":1016.3639999999999,"body":"of the behavior and the"},{"speaker":"Kelly Vega","startTime":1014.3539999999999,"endTime":1016.3639999999999,"body":"actions that I'm giving it,"},{"speaker":"Kelly Vega","startTime":1016.3639999999999,"endTime":1019.664,"body":"it is, I have noticed the"},{"speaker":"Kelly Vega","startTime":1016.3639999999999,"endTime":1019.664,"body":"messaging of summarizing is"},{"speaker":"Kelly Vega","startTime":1019.7239999999999,"endTime":1021.074,"body":"looking more and more like."},{"speaker":"Kelly Vega","startTime":1021.4789999999999,"endTime":1023.399,"body":"My voice, so to speak, right?"},{"speaker":"Kelly Vega","startTime":1023.459,"endTime":1026.159,"body":"But I still don't use that"},{"speaker":"Kelly Vega","startTime":1023.459,"endTime":1026.159,"body":"as copy paste into my emails."},{"speaker":"Kelly Vega","startTime":1026.159,"endTime":1028.469,"body":"I'm still using like the"},{"speaker":"Kelly Vega","startTime":1026.159,"endTime":1028.469,"body":"bulleted things that are"},{"speaker":"Kelly Vega","startTime":1028.469,"endTime":1031.469,"body":"provided or processes outlined,"},{"speaker":"Kelly Vega","startTime":1028.469,"endTime":1031.469,"body":"and then I'm finessing it"},{"speaker":"Kelly Vega","startTime":1031.469,"endTime":1034.454,"body":"from there and making it"},{"speaker":"Kelly Vega","startTime":1031.469,"endTime":1034.454,"body":"my own without Makes sense."},{"speaker":"Kelly Vega","startTime":1034.454,"endTime":1035.684,"body":"And there are"},{"speaker":"Kelly Vega","startTime":1034.454,"endTime":1035.684,"body":"adjustments needed."},{"speaker":"Kelly Vega","startTime":1035.684,"endTime":1038.984,"body":"I would say even, gosh, if"},{"speaker":"Kelly Vega","startTime":1035.684,"endTime":1038.984,"body":"I were to quantify it, 10 to"},{"speaker":"Kelly Vega","startTime":1038.984,"endTime":1043.123,"body":"30%, I'm adjusting of recaps"},{"speaker":"Kelly Vega","startTime":1038.984,"endTime":1043.123,"body":"or linking things out, right?"},{"speaker":"Kelly Vega","startTime":1043.123,"endTime":1046.5439999999999,"body":"Showing that I do care about"},{"speaker":"Kelly Vega","startTime":1043.123,"endTime":1046.5439999999999,"body":"the recap I'm providing you"},{"speaker":"Kelly Vega","startTime":1046.814,"endTime":1048.734,"body":"and you're not just getting"},{"speaker":"Kelly Vega","startTime":1046.814,"endTime":1048.734,"body":"something spit out with the"},{"speaker":"Kelly Vega","startTime":1048.734,"endTime":1052.064,"body":"same emojis in their spots"},{"speaker":"Kelly Vega","startTime":1048.734,"endTime":1052.064,"body":"and the em dashes, right?"},{"speaker":"Kelly Vega","startTime":1052.064,"endTime":1054.194,"body":"Like, okay, so I digress."},{"speaker":"Galen Low","startTime":1054.704,"endTime":1055.004,"body":"Or em dash."},{"speaker":"Kelly Vega","startTime":1056.863,"endTime":1057.224,"body":"Right."},{"speaker":"Kelly Vega","startTime":1057.224,"endTime":1059.444,"body":"And I like, I legitimately"},{"speaker":"Kelly Vega","startTime":1057.224,"endTime":1059.444,"body":"would use them."},{"speaker":"Kelly Vega","startTime":1059.624,"endTime":1062.8029999999999,"body":"Now I can't use them because"},{"speaker":"Kelly Vega","startTime":1059.624,"endTime":1062.8029999999999,"body":"people would be like, okay."},{"speaker":"Kelly Vega","startTime":1062.894,"endTime":1064.994,"body":"Like, well first we all"},{"speaker":"Kelly Vega","startTime":1062.894,"endTime":1064.994,"body":"know we're using AI."},{"speaker":"Kelly Vega","startTime":1064.994,"endTime":1066.883,"body":"Second court em dash."},{"speaker":"Galen Low","startTime":1067.3029999999999,"endTime":1069.013,"body":"Lemme go in"},{"speaker":"Galen Low","startTime":1067.3029999999999,"endTime":1069.013,"body":"and add some typos to my"},{"speaker":"Galen Low","startTime":1069.013,"endTime":1069.943,"body":"email before I send it."},{"speaker":"Kelly Vega","startTime":1070.699,"endTime":1072.709,"body":"Yeah,"},{"speaker":"Kelly Vega","startTime":1070.699,"endTime":1072.709,"body":"exactly, kind of."},{"speaker":"Galen Low","startTime":1073.219,"endTime":1075.1689999999999,"body":"Utopia is it's"},{"speaker":"Galen Low","startTime":1073.219,"endTime":1075.1689999999999,"body":"too clean for humans to"},{"speaker":"Galen Low","startTime":1075.1689999999999,"endTime":1076.759,"body":"believe, so we need to"},{"speaker":"Galen Low","startTime":1075.1689999999999,"endTime":1076.759,"body":"mess it up a little bit."},{"speaker":"Kelly Vega","startTime":1077.119,"endTime":1078.559,"body":"Misspelled Definitely."},{"speaker":"Galen Low","startTime":1080.629,"endTime":1081.019,"body":"Every time."},{"speaker":"Galen Low","startTime":1082.399,"endTime":1085.099,"body":"I wonder if maybe we arc that"},{"speaker":"Galen Low","startTime":1082.399,"endTime":1085.099,"body":"into the thing that I've kind of"},{"speaker":"Galen Low","startTime":1085.099,"endTime":1088.6689999999999,"body":"been hinting at, which is that I"},{"speaker":"Galen Low","startTime":1085.099,"endTime":1088.6689999999999,"body":"think taking that, I don't know."},{"speaker":"Galen Low","startTime":1088.6689999999999,"endTime":1089.509,"body":"I call it tinkering."},{"speaker":"Galen Low","startTime":1089.539,"endTime":1090.859,"body":"I don't know if that's probably."},{"speaker":"Galen Low","startTime":1091.714,"endTime":1093.934,"body":"I'm not offending anyone by"},{"speaker":"Galen Low","startTime":1091.714,"endTime":1093.934,"body":"saying that, but there is"},{"speaker":"Galen Low","startTime":1093.934,"endTime":1096.874,"body":"this sort of like getting"},{"speaker":"Galen Low","startTime":1093.934,"endTime":1096.874,"body":"familiar with, you know, the"},{"speaker":"Galen Low","startTime":1096.874,"endTime":1098.734,"body":"technology and its capabilities."},{"speaker":"Galen Low","startTime":1098.734,"endTime":1101.434,"body":"There's the helping"},{"speaker":"Galen Low","startTime":1098.734,"endTime":1101.434,"body":"yourself improve your own"},{"speaker":"Galen Low","startTime":1101.434,"endTime":1102.874,"body":"personal productivity."},{"speaker":"Galen Low","startTime":1103.264,"endTime":1106.834,"body":"And personally I applaud"},{"speaker":"Galen Low","startTime":1103.264,"endTime":1106.834,"body":"the fact that, you know, an"},{"speaker":"Galen Low","startTime":1106.834,"endTime":1108.904,"body":"organization like an agency,"},{"speaker":"Galen Low","startTime":1106.834,"endTime":1108.904,"body":"which is like built on"},{"speaker":"Galen Low","startTime":1108.904,"endTime":1111.664,"body":"projects and billable hours,"},{"speaker":"Galen Low","startTime":1108.904,"endTime":1111.664,"body":"is willing to like invest"},{"speaker":"Galen Low","startTime":1111.664,"endTime":1115.204,"body":"non-billable time for folks to,"},{"speaker":"Galen Low","startTime":1111.664,"endTime":1115.204,"body":"you know, experiment with AI."},{"speaker":"Galen Low","startTime":1115.564,"endTime":1119.224,"body":"But I mean, arguably even the"},{"speaker":"Galen Low","startTime":1115.564,"endTime":1119.224,"body":"best AI experiments might just"},{"speaker":"Galen Low","startTime":1119.344,"endTime":1122.644,"body":"sit on some shelf and gather"},{"speaker":"Galen Low","startTime":1119.344,"endTime":1122.644,"body":"dust, like, you know, all those"},{"speaker":"Galen Low","startTime":1122.644,"endTime":1125.0439999999999,"body":"hackathons that we've done"},{"speaker":"Galen Low","startTime":1122.644,"endTime":1125.0439999999999,"body":"over the past decade or so."},{"speaker":"Galen Low","startTime":1125.404,"endTime":1127.684,"body":"But like, you know, it requires"},{"speaker":"Galen Low","startTime":1125.404,"endTime":1127.684,"body":"some structure, it requires"},{"speaker":"Galen Low","startTime":1127.684,"endTime":1128.674,"body":"some formality actually."},{"speaker":"Galen Low","startTime":1128.674,"endTime":1129.904,"body":"It's not just the tinkering."},{"speaker":"Galen Low","startTime":1130.264,"endTime":1134.254,"body":"But to my ops folks, how can"},{"speaker":"Galen Low","startTime":1130.264,"endTime":1134.254,"body":"agencies set up a structure"},{"speaker":"Galen Low","startTime":1134.254,"endTime":1138.004,"body":"that like vets great ideas"},{"speaker":"Galen Low","startTime":1134.254,"endTime":1138.004,"body":"and then like bakes them into"},{"speaker":"Galen Low","startTime":1138.004,"endTime":1142.594,"body":"the strategy and then moves"},{"speaker":"Galen Low","startTime":1138.004,"endTime":1142.594,"body":"them into implementation so"},{"speaker":"Galen Low","startTime":1142.594,"endTime":1146.074,"body":"that they can be part of the"},{"speaker":"Galen Low","startTime":1142.594,"endTime":1146.074,"body":"fabric of the business, not"},{"speaker":"Galen Low","startTime":1146.074,"endTime":1148.684,"body":"just like a tool that uses"},{"speaker":"Galen Low","startTime":1146.074,"endTime":1148.684,"body":"over here in this corner."},{"speaker":"Galen Low","startTime":1148.984,"endTime":1151.5339999999999,"body":"How can these projects avoid"},{"speaker":"Galen Low","startTime":1148.984,"endTime":1151.5339999999999,"body":"becoming that dreaded, like"},{"speaker":"Galen Low","startTime":1151.564,"endTime":1153.634,"body":"internal project that's"},{"speaker":"Galen Low","startTime":1151.564,"endTime":1153.634,"body":"always like the lowest"},{"speaker":"Galen Low","startTime":1153.634,"endTime":1155.134,"body":"priority versus client work."},{"speaker":"Galen Low","startTime":1155.934,"endTime":1156.819,"body":"Almost shippable."},{"speaker":"Galen Low","startTime":1156.999,"endTime":1157.509,"body":"It was great."},{"speaker":"Galen Low","startTime":1157.509,"endTime":1159.729,"body":"We spent, you know, all of"},{"speaker":"Galen Low","startTime":1157.509,"endTime":1159.729,"body":"our experimentation time"},{"speaker":"Galen Low","startTime":1159.729,"endTime":1162.1589999999999,"body":"building this great tool, but"},{"speaker":"Galen Low","startTime":1159.729,"endTime":1162.1589999999999,"body":"every time we try and like"},{"speaker":"Galen Low","startTime":1162.1589999999999,"endTime":1164.649,"body":"roll it out, we get that big"},{"speaker":"Galen Low","startTime":1162.1589999999999,"endTime":1164.649,"body":"project from that client."},{"speaker":"Galen Low","startTime":1164.649,"endTime":1166.309,"body":"So it's just gonna sit"},{"speaker":"Galen Low","startTime":1164.649,"endTime":1166.309,"body":"there and do nothing."},{"speaker":"Galen Low","startTime":1166.639,"endTime":1167.479,"body":"How do you guard against that?"},{"speaker":"Melissa Morris","startTime":1168.149,"endTime":1170.4289999999999,"body":"So this is"},{"speaker":"Melissa Morris","startTime":1168.149,"endTime":1170.4289999999999,"body":"something I talk a lot with our"},{"speaker":"Melissa Morris","startTime":1170.4289999999999,"endTime":1174.389,"body":"clients about because obviously"},{"speaker":"Melissa Morris","startTime":1170.4289999999999,"endTime":1174.389,"body":"in the ops space, you know,"},{"speaker":"Melissa Morris","startTime":1174.389,"endTime":1178.109,"body":"ops, projects, activities,"},{"speaker":"Melissa Morris","startTime":1174.389,"endTime":1178.109,"body":"whether it's working, creating"},{"speaker":"Melissa Morris","startTime":1179.009,"endTime":1181.109,"body":"SOPs, your project management"},{"speaker":"Melissa Morris","startTime":1179.009,"endTime":1181.109,"body":"tool, whatever that looks"},{"speaker":"Melissa Morris","startTime":1181.109,"endTime":1184.799,"body":"like, it can be not the"},{"speaker":"Melissa Morris","startTime":1181.109,"endTime":1184.799,"body":"fun stuff sometimes, right?"},{"speaker":"Melissa Morris","startTime":1184.799,"endTime":1187.589,"body":"And inevitably when there's"},{"speaker":"Melissa Morris","startTime":1184.799,"endTime":1187.589,"body":"client work, that's the stuff"},{"speaker":"Melissa Morris","startTime":1187.599,"endTime":1188.829,"body":"that gets pushed to the side."},{"speaker":"Melissa Morris","startTime":1189.384,"endTime":1191.694,"body":"So when speaking with my"},{"speaker":"Melissa Morris","startTime":1189.384,"endTime":1191.694,"body":"agency owners, I'm always"},{"speaker":"Melissa Morris","startTime":1191.694,"endTime":1194.664,"body":"reminding them, if you have"},{"speaker":"Melissa Morris","startTime":1191.694,"endTime":1194.664,"body":"an internal project that needs"},{"speaker":"Melissa Morris","startTime":1194.664,"endTime":1197.334,"body":"to get done and gets across"},{"speaker":"Melissa Morris","startTime":1194.664,"endTime":1197.334,"body":"the finish line, then you"},{"speaker":"Melissa Morris","startTime":1197.334,"endTime":1200.934,"body":"need to resource it just as"},{"speaker":"Melissa Morris","startTime":1197.334,"endTime":1200.934,"body":"you would a client project."},{"speaker":"Melissa Morris","startTime":1201.204,"endTime":1203.214,"body":"Don't, you know, throw"},{"speaker":"Melissa Morris","startTime":1201.204,"endTime":1203.214,"body":"it out to the team."},{"speaker":"Melissa Morris","startTime":1203.214,"endTime":1206.364,"body":"Hey, we're gonna X, Y, and"},{"speaker":"Melissa Morris","startTime":1203.214,"endTime":1206.364,"body":"Z. Let's make that happen."},{"speaker":"Melissa Morris","startTime":1206.364,"endTime":1208.944,"body":"Guys, when you know"},{"speaker":"Melissa Morris","startTime":1206.364,"endTime":1208.944,"body":"everybody's accountable,"},{"speaker":"Melissa Morris","startTime":1208.944,"endTime":1210.144,"body":"no one's accountable."},{"speaker":"Melissa Morris","startTime":1210.144,"endTime":1212.0339999999999,"body":"I think we all know that, right?"},{"speaker":"Melissa Morris","startTime":1212.439,"endTime":1214.899,"body":"And then also don't give it to"},{"speaker":"Melissa Morris","startTime":1212.439,"endTime":1214.899,"body":"somebody though who we already"},{"speaker":"Melissa Morris","startTime":1214.899,"endTime":1217.749,"body":"know is on a big deadline"},{"speaker":"Melissa Morris","startTime":1214.899,"endTime":1217.749,"body":"who's already at capacity with"},{"speaker":"Melissa Morris","startTime":1217.749,"endTime":1219.279,"body":"their own client deliverables."},{"speaker":"Melissa Morris","startTime":1219.6689999999999,"endTime":1223.1789999999999,"body":"Because inevitably it's"},{"speaker":"Melissa Morris","startTime":1219.6689999999999,"endTime":1223.1789999999999,"body":"just not going to get done."},{"speaker":"Melissa Morris","startTime":1223.269,"endTime":1226.839,"body":"So how can we treat it like"},{"speaker":"Melissa Morris","startTime":1223.269,"endTime":1226.839,"body":"a client project build in"},{"speaker":"Melissa Morris","startTime":1226.839,"endTime":1229.059,"body":"real milestone moments?"},{"speaker":"Melissa Morris","startTime":1229.629,"endTime":1230.619,"body":"Is it a creative brief?"},{"speaker":"Melissa Morris","startTime":1230.979,"endTime":1232.299,"body":"What are we looking to solve?"},{"speaker":"Melissa Morris","startTime":1232.299,"endTime":1232.719,"body":"Right?"},{"speaker":"Melissa Morris","startTime":1232.719,"endTime":1235.539,"body":"It's, I think it's also to"},{"speaker":"Melissa Morris","startTime":1232.719,"endTime":1235.539,"body":"say, Hey, go figure out how we"},{"speaker":"Melissa Morris","startTime":1235.539,"endTime":1238.539,"body":"can use AI to make the agency"},{"speaker":"Melissa Morris","startTime":1235.539,"endTime":1238.539,"body":"bigger, faster, stronger."},{"speaker":"Melissa Morris","startTime":1238.9289999999999,"endTime":1240.459,"body":"Well, that's a tall order."},{"speaker":"Melissa Morris","startTime":1240.459,"endTime":1242.4089999999999,"body":"Like that's very ambiguous."},{"speaker":"Melissa Morris","startTime":1242.439,"endTime":1244.449,"body":"But to say, right, to"},{"speaker":"Melissa Morris","startTime":1242.439,"endTime":1244.449,"body":"use Kelly's example,"},{"speaker":"Melissa Morris","startTime":1244.719,"endTime":1247.359,"body":"Hey, writing Jira tickets"},{"speaker":"Melissa Morris","startTime":1244.719,"endTime":1247.359,"body":"is a tremendous lift."},{"speaker":"Melissa Morris","startTime":1247.359,"endTime":1248.649,"body":"It takes a ton of time."},{"speaker":"Melissa Morris","startTime":1248.9189999999999,"endTime":1251.439,"body":"Sometimes I get it and"},{"speaker":"Melissa Morris","startTime":1248.9189999999999,"endTime":1251.439,"body":"I'm just like, I need a"},{"speaker":"Melissa Morris","startTime":1251.439,"endTime":1252.759,"body":"minute to even sit on it."},{"speaker":"Melissa Morris","startTime":1253.149,"endTime":1257.049,"body":"How can we lean on AI"},{"speaker":"Melissa Morris","startTime":1253.149,"endTime":1257.049,"body":"to help us with that?"},{"speaker":"Melissa Morris","startTime":1257.049,"endTime":1260.0539999999999,"body":"So let's get real specific about"},{"speaker":"Melissa Morris","startTime":1257.049,"endTime":1260.0539999999999,"body":"what we're trying to accomplish."},{"speaker":"Melissa Morris","startTime":1260.769,"endTime":1264.819,"body":"Also specific about what"},{"speaker":"Melissa Morris","startTime":1260.769,"endTime":1264.819,"body":"the expectation is for that."},{"speaker":"Melissa Morris","startTime":1264.879,"endTime":1267.129,"body":"I could spend the next three"},{"speaker":"Melissa Morris","startTime":1264.879,"endTime":1267.129,"body":"months saying, I'm looking"},{"speaker":"Melissa Morris","startTime":1267.129,"endTime":1268.629,"body":"into it, I'm looking into it."},{"speaker":"Melissa Morris","startTime":1268.6589999999999,"endTime":1269.499,"body":"I'm looking into it."},{"speaker":"Melissa Morris","startTime":1269.859,"endTime":1271.059,"body":"What are my first steps?"},{"speaker":"Melissa Morris","startTime":1271.059,"endTime":1274.989,"body":"Like, what do I want looking"},{"speaker":"Melissa Morris","startTime":1271.059,"endTime":1274.989,"body":"into it to look like?"},{"speaker":"Melissa Morris","startTime":1275.139,"endTime":1277.059,"body":"When do I want that buy?"},{"speaker":"Melissa Morris","startTime":1277.059,"endTime":1279.4289999999999,"body":"I want you to spend 10 hours."},{"speaker":"Melissa Morris","startTime":1279.4289999999999,"endTime":1283.149,"body":"I want you to spend it looking"},{"speaker":"Melissa Morris","startTime":1279.4289999999999,"endTime":1283.149,"body":"at these type of tools."},{"speaker":"Melissa Morris","startTime":1283.149,"endTime":1284.139,"body":"This is the budget you have."},{"speaker":"Melissa Morris","startTime":1284.139,"endTime":1286.1789999999999,"body":"Also, don't, you know,"},{"speaker":"Melissa Morris","startTime":1284.139,"endTime":1286.1789999999999,"body":"tell me you found a great"},{"speaker":"Melissa Morris","startTime":1286.1789999999999,"endTime":1288.579,"body":"tool, but it's gonna cost"},{"speaker":"Melissa Morris","startTime":1286.1789999999999,"endTime":1288.579,"body":"us $800 a month, right?"},{"speaker":"Melissa Morris","startTime":1288.579,"endTime":1289.6589999999999,"body":"Whatever that looks like."},{"speaker":"Melissa Morris","startTime":1290.064,"endTime":1292.584,"body":"So really build in some"},{"speaker":"Melissa Morris","startTime":1290.064,"endTime":1292.584,"body":"parameters and let the person"},{"speaker":"Melissa Morris","startTime":1292.584,"endTime":1296.934,"body":"know, this is my expectation"},{"speaker":"Melissa Morris","startTime":1292.584,"endTime":1296.934,"body":"while you're off experimenting."},{"speaker":"Melissa Morris","startTime":1297.414,"endTime":1300.594,"body":"And then you roll it out"},{"speaker":"Melissa Morris","startTime":1297.414,"endTime":1300.594,"body":"just in the way you would"},{"speaker":"Melissa Morris","startTime":1300.594,"endTime":1301.644,"body":"a client deliverable."},{"speaker":"Melissa Morris","startTime":1301.824,"endTime":1304.824,"body":"Show up at that weekly"},{"speaker":"Melissa Morris","startTime":1301.824,"endTime":1304.824,"body":"standup, that weekly huddle."},{"speaker":"Melissa Morris","startTime":1304.824,"endTime":1305.694,"body":"Tell me the update."},{"speaker":"Melissa Morris","startTime":1305.964,"endTime":1307.854,"body":"Tell me the roadblocks,"},{"speaker":"Melissa Morris","startTime":1305.964,"endTime":1307.854,"body":"tell me the challenges."},{"speaker":"Melissa Morris","startTime":1308.154,"endTime":1311.424,"body":"And when you resource it and"},{"speaker":"Melissa Morris","startTime":1308.154,"endTime":1311.424,"body":"treat it like you do client"},{"speaker":"Melissa Morris","startTime":1311.424,"endTime":1313.5539999999999,"body":"delivery, it gets completed."},{"speaker":"Melissa Morris","startTime":1313.5539999999999,"endTime":1315.354,"body":"Like client delivery"},{"speaker":"Melissa Morris","startTime":1313.5539999999999,"endTime":1315.354,"body":"gets completed."},{"speaker":"Galen Low","startTime":1316.014,"endTime":1316.464,"body":"I like that."},{"speaker":"Galen Low","startTime":1316.464,"endTime":1318.2939999999999,"body":"I also like the, and you"},{"speaker":"Galen Low","startTime":1316.464,"endTime":1318.2939999999999,"body":"mentioned resourcing."},{"speaker":"Galen Low","startTime":1318.2939999999999,"endTime":1320.274,"body":"But also in my head,"},{"speaker":"Galen Low","startTime":1318.2939999999999,"endTime":1320.274,"body":"I'm going like, put a"},{"speaker":"Galen Low","startTime":1320.274,"endTime":1321.264,"body":"dollar sign next to it."},{"speaker":"Galen Low","startTime":1321.264,"endTime":1323.634,"body":"And like, sometimes it"},{"speaker":"Galen Low","startTime":1321.264,"endTime":1323.634,"body":"comes down to the business"},{"speaker":"Galen Low","startTime":1323.634,"endTime":1327.204,"body":"casing, because fundamentally"},{"speaker":"Galen Low","startTime":1323.634,"endTime":1327.204,"body":"my assumption is most of"},{"speaker":"Galen Low","startTime":1327.204,"endTime":1329.904,"body":"these agencies and other"},{"speaker":"Galen Low","startTime":1327.204,"endTime":1329.904,"body":"organizations are investing,"},{"speaker":"Galen Low","startTime":1329.904,"endTime":1333.744,"body":"literally investing time"},{"speaker":"Galen Low","startTime":1329.904,"endTime":1333.744,"body":"to improve their business."},{"speaker":"Galen Low","startTime":1334.1789999999999,"endTime":1335.949,"body":"To improve operations,"},{"speaker":"Galen Low","startTime":1334.1789999999999,"endTime":1335.949,"body":"to improve quality of"},{"speaker":"Galen Low","startTime":1335.949,"endTime":1336.879,"body":"life for their employees."},{"speaker":"Galen Low","startTime":1337.239,"endTime":1338.229,"body":"So there needs to be a return."},{"speaker":"Galen Low","startTime":1338.349,"endTime":1340.479,"body":"And I like that notion"},{"speaker":"Galen Low","startTime":1338.349,"endTime":1340.479,"body":"that like even at the"},{"speaker":"Galen Low","startTime":1340.479,"endTime":1343.509,"body":"experimentation level, like"},{"speaker":"Galen Low","startTime":1340.479,"endTime":1343.509,"body":"there should be a hypothesis."},{"speaker":"Galen Low","startTime":1343.899,"endTime":1346.0439999999999,"body":"And then I like Carrie's"},{"speaker":"Galen Low","startTime":1343.899,"endTime":1346.0439999999999,"body":"note in the chat, which"},{"speaker":"Galen Low","startTime":1346.0439999999999,"endTime":1348.174,"body":"is that AI implementation"},{"speaker":"Galen Low","startTime":1346.0439999999999,"endTime":1348.174,"body":"must be aligned to business"},{"speaker":"Galen Low","startTime":1348.174,"endTime":1349.014,"body":"goals and objectives."},{"speaker":"Galen Low","startTime":1349.014,"endTime":1350.3039999999999,"body":"Because I think that's"},{"speaker":"Galen Low","startTime":1349.014,"endTime":1350.3039999999999,"body":"the other thing."},{"speaker":"Galen Low","startTime":1350.3039999999999,"endTime":1351.994,"body":"We were talking the other"},{"speaker":"Galen Low","startTime":1350.3039999999999,"endTime":1351.994,"body":"day internally about."},{"speaker":"Galen Low","startTime":1352.639,"endTime":1354.799,"body":"Our experience in the"},{"speaker":"Galen Low","startTime":1352.639,"endTime":1354.799,"body":"past and past lives with"},{"speaker":"Galen Low","startTime":1354.949,"endTime":1356.539,"body":"the ideas Dropbox, right?"},{"speaker":"Galen Low","startTime":1356.539,"endTime":1358.879,"body":"Just like put in your project"},{"speaker":"Galen Low","startTime":1356.539,"endTime":1358.879,"body":"idea in the Dropbox and like"},{"speaker":"Galen Low","startTime":1359.119,"endTime":1361.999,"body":"depending on your organizational"},{"speaker":"Galen Low","startTime":1359.119,"endTime":1361.999,"body":"culture, your team culture,"},{"speaker":"Galen Low","startTime":1362.269,"endTime":1364.9089999999999,"body":"you'll either get lots of"},{"speaker":"Galen Low","startTime":1362.269,"endTime":1364.9089999999999,"body":"ideas that are very aligned"},{"speaker":"Galen Low","startTime":1364.9089999999999,"endTime":1365.509,"body":"and you're like, cool."},{"speaker":"Galen Low","startTime":1365.509,"endTime":1367.849,"body":"Like, yeah, that'd be great"},{"speaker":"Galen Low","startTime":1365.509,"endTime":1367.849,"body":"if we could like climb over"},{"speaker":"Galen Low","startTime":1367.849,"endTime":1369.709,"body":"that ledge and increase"},{"speaker":"Galen Low","startTime":1367.849,"endTime":1369.709,"body":"our margin by this much."},{"speaker":"Galen Low","startTime":1370.009,"endTime":1372.109,"body":"Or, you know, increase our"},{"speaker":"Galen Low","startTime":1370.009,"endTime":1372.109,"body":"operational efficiency, reduce"},{"speaker":"Galen Low","startTime":1372.109,"endTime":1372.974,"body":"the time it takes to do a thing."},{"speaker":"Galen Low","startTime":1373.689,"endTime":1375.9089999999999,"body":"Or you could have, you know,"},{"speaker":"Galen Low","startTime":1373.689,"endTime":1375.9089999999999,"body":"the ideas that are just"},{"speaker":"Galen Low","startTime":1375.9089999999999,"endTime":1377.739,"body":"so outta left field that"},{"speaker":"Galen Low","startTime":1375.9089999999999,"endTime":1377.739,"body":"like nobody wants to look"},{"speaker":"Galen Low","startTime":1377.739,"endTime":1378.6689999999999,"body":"at the Dropbox anymore."},{"speaker":"Galen Low","startTime":1378.6689999999999,"endTime":1378.9089999999999,"body":"Right?"},{"speaker":"Galen Low","startTime":1378.9089999999999,"endTime":1381.729,"body":"So like there's actually"},{"speaker":"Galen Low","startTime":1378.9089999999999,"endTime":1381.729,"body":"work to be done to culturally"},{"speaker":"Galen Low","startTime":1381.729,"endTime":1384.009,"body":"align everyone towards"},{"speaker":"Galen Low","startTime":1381.729,"endTime":1384.009,"body":"like the broader goals,"},{"speaker":"Galen Low","startTime":1384.279,"endTime":1385.629,"body":"the experiments themselves."},{"speaker":"Galen Low","startTime":1385.629,"endTime":1387.009,"body":"And you're spending this"},{"speaker":"Galen Low","startTime":1385.629,"endTime":1387.009,"body":"time need to have some"},{"speaker":"Galen Low","startTime":1387.009,"endTime":1388.1789999999999,"body":"kind of hypothesis or goal."},{"speaker":"Galen Low","startTime":1388.824,"endTime":1391.2839999999999,"body":"And I like that idea that you're"},{"speaker":"Galen Low","startTime":1388.824,"endTime":1391.2839999999999,"body":"kind of prioritizing it like you"},{"speaker":"Galen Low","startTime":1391.2839999999999,"endTime":1393.894,"body":"would a portfolio of projects"},{"speaker":"Galen Low","startTime":1391.2839999999999,"endTime":1393.894,"body":"anyways, it's like where is our"},{"speaker":"Galen Low","startTime":1393.894,"endTime":1395.454,"body":"strongest return going to be?"},{"speaker":"Galen Low","startTime":1395.754,"endTime":1398.814,"body":"That's the one we should"},{"speaker":"Galen Low","startTime":1395.754,"endTime":1398.814,"body":"resource and invest in and treat"},{"speaker":"Galen Low","startTime":1398.814,"endTime":1401.514,"body":"it like a real project and put"},{"speaker":"Galen Low","startTime":1398.814,"endTime":1401.514,"body":"a dollar sign next to it so that"},{"speaker":"Galen Low","startTime":1401.514,"endTime":1405.354,"body":"we don't go, oh, but that client"},{"speaker":"Galen Low","startTime":1401.514,"endTime":1405.354,"body":"has, that's a $20,000 project"},{"speaker":"Galen Low","startTime":1405.354,"endTime":1406.2839999999999,"body":"we could just take on tomorrow."},{"speaker":"Galen Low","startTime":1406.2839999999999,"endTime":1410.5439999999999,"body":"Yeah, but we could have a $4"},{"speaker":"Galen Low","startTime":1406.2839999999999,"endTime":1410.5439999999999,"body":"million return on this project."},{"speaker":"Galen Low","startTime":1410.5439999999999,"endTime":1412.704,"body":"That's actually only"},{"speaker":"Galen Low","startTime":1410.5439999999999,"endTime":1412.704,"body":"taking us, you know, like"},{"speaker":"Galen Low","startTime":1413.214,"endTime":1414.954,"body":"$30,000 worth of resources."},{"speaker":"Galen Low","startTime":1415.464,"endTime":1417.144,"body":"Then it's kind of"},{"speaker":"Galen Low","startTime":1415.464,"endTime":1417.144,"body":"got that framing."},{"speaker":"Galen Low","startTime":1417.5339999999999,"endTime":1419.8039999999999,"body":"And that like motivation"},{"speaker":"Galen Low","startTime":1417.5339999999999,"endTime":1419.8039999999999,"body":"to actually get it done"},{"speaker":"Galen Low","startTime":1420.0439999999999,"endTime":1421.604,"body":"and not sit on the shelf."},{"speaker":"Melissa Morris","startTime":1421.949,"endTime":1423.359,"body":"Yeah, and"},{"speaker":"Melissa Morris","startTime":1421.949,"endTime":1423.359,"body":"just to kind of add to"},{"speaker":"Melissa Morris","startTime":1423.359,"endTime":1426.149,"body":"that just a little bit,"},{"speaker":"Melissa Morris","startTime":1423.359,"endTime":1426.149,"body":"like how relevant is it and"},{"speaker":"Melissa Morris","startTime":1426.149,"endTime":1427.889,"body":"start to prioritize, right?"},{"speaker":"Melissa Morris","startTime":1427.889,"endTime":1429.269,"body":"Like that return on investment."},{"speaker":"Melissa Morris","startTime":1429.269,"endTime":1432.899,"body":"Like I can say, Hey look, we"},{"speaker":"Melissa Morris","startTime":1429.269,"endTime":1432.899,"body":"can create a slide deck in five"},{"speaker":"Melissa Morris","startTime":1432.899,"endTime":1434.039,"body":"minutes from this transcription."},{"speaker":"Melissa Morris","startTime":1434.039,"endTime":1435.089,"body":"Look at how awesome that is."},{"speaker":"Melissa Morris","startTime":1435.389,"endTime":1438.029,"body":"Okay, well we create one"},{"speaker":"Melissa Morris","startTime":1435.389,"endTime":1438.029,"body":"slide deck every 18 months."},{"speaker":"Melissa Morris","startTime":1438.029,"endTime":1440.339,"body":"Like we're not gonna roll"},{"speaker":"Melissa Morris","startTime":1438.029,"endTime":1440.339,"body":"this out, train the team,"},{"speaker":"Melissa Morris","startTime":1440.369,"endTime":1441.269,"body":"like throw a parade."},{"speaker":"Melissa Morris","startTime":1441.269,"endTime":1442.319,"body":"Like that's amazing."},{"speaker":"Melissa Morris","startTime":1442.319,"endTime":1444.209,"body":"But at the end of the"},{"speaker":"Melissa Morris","startTime":1442.319,"endTime":1444.209,"body":"day, I don't care, right?"},{"speaker":"Melissa Morris","startTime":1444.209,"endTime":1446.729,"body":"Like when I have to make a"},{"speaker":"Melissa Morris","startTime":1444.209,"endTime":1446.729,"body":"slide deck in another 18 months."},{"speaker":"Melissa Morris","startTime":1447.109,"endTime":1448.999,"body":"I'll take a couple hours,"},{"speaker":"Melissa Morris","startTime":1447.109,"endTime":1448.999,"body":"I'll knock out the slide"},{"speaker":"Melissa Morris","startTime":1448.999,"endTime":1450.649,"body":"deck and then I'll move on."},{"speaker":"Melissa Morris","startTime":1450.9189999999999,"endTime":1452.359,"body":"So calibrating, right?"},{"speaker":"Melissa Morris","startTime":1452.359,"endTime":1456.049,"body":"Like the input and resources"},{"speaker":"Melissa Morris","startTime":1452.359,"endTime":1456.049,"body":"in what is my ROI out?"},{"speaker":"Galen Low","startTime":1456.559,"endTime":1457.834,"body":"I like that"},{"speaker":"Galen Low","startTime":1456.559,"endTime":1457.834,"body":"sort of prioritization."},{"speaker":"Kelly Vega","startTime":1458.4189999999999,"endTime":1459.319,"body":"I think"},{"speaker":"Kelly Vega","startTime":1458.4189999999999,"endTime":1459.319,"body":"there's something to be"},{"speaker":"Kelly Vega","startTime":1459.319,"endTime":1462.6789999999999,"body":"said too that the buy-in"},{"speaker":"Kelly Vega","startTime":1459.319,"endTime":1462.6789999999999,"body":"of the team too, right?"},{"speaker":"Kelly Vega","startTime":1462.6789999999999,"endTime":1465.769,"body":"Like I think that excitement"},{"speaker":"Kelly Vega","startTime":1462.6789999999999,"endTime":1465.769,"body":"from some doesn't always"},{"speaker":"Kelly Vega","startTime":1465.769,"endTime":1468.259,"body":"mean complete like agreement"},{"speaker":"Kelly Vega","startTime":1465.769,"endTime":1468.259,"body":"or buy-in from everyone."},{"speaker":"Kelly Vega","startTime":1468.259,"endTime":1471.539,"body":"So to explain those business"},{"speaker":"Kelly Vega","startTime":1468.259,"endTime":1471.539,"body":"goals and what the, whatever"},{"speaker":"Kelly Vega","startTime":1471.539,"endTime":1475.6789999999999,"body":"it be, KPI or the efficiencies"},{"speaker":"Kelly Vega","startTime":1471.539,"endTime":1475.6789999999999,"body":"that you're showing, as long as"},{"speaker":"Kelly Vega","startTime":1475.6789999999999,"endTime":1478.709,"body":"people understand that it can"},{"speaker":"Kelly Vega","startTime":1475.6789999999999,"endTime":1478.709,"body":"move fast once there's buy-in."},{"speaker":"Kelly Vega","startTime":1478.709,"endTime":1479.969,"body":"And people are like, oh, okay."},{"speaker":"Kelly Vega","startTime":1480.029,"endTime":1480.539,"body":"Oh, okay."},{"speaker":"Kelly Vega","startTime":1480.539,"endTime":1481.739,"body":"And now it's more of a priority."},{"speaker":"Galen Low","startTime":1482.564,"endTime":1483.764,"body":"Like that's"},{"speaker":"Galen Low","startTime":1482.564,"endTime":1483.764,"body":"change management piece."},{"speaker":"Galen Low","startTime":1483.764,"endTime":1486.404,"body":"I also like, I wonder if"},{"speaker":"Galen Low","startTime":1483.764,"endTime":1486.404,"body":"there's, like, in my head I'm"},{"speaker":"Galen Low","startTime":1486.404,"endTime":1487.754,"body":"thinking like, is there nuance?"},{"speaker":"Galen Low","startTime":1487.754,"endTime":1490.274,"body":"And you know, I'm open to"},{"speaker":"Galen Low","startTime":1487.754,"endTime":1490.274,"body":"anyone's thoughts on this,"},{"speaker":"Galen Low","startTime":1490.274,"endTime":1492.944,"body":"but you know, when you do that"},{"speaker":"Galen Low","startTime":1490.274,"endTime":1492.944,"body":"project that like you've never"},{"speaker":"Galen Low","startTime":1492.944,"endTime":1495.104,"body":"done before, you actually don't"},{"speaker":"Galen Low","startTime":1492.944,"endTime":1495.104,"body":"know how long it's gonna take."},{"speaker":"Galen Low","startTime":1495.464,"endTime":1497.594,"body":"And a lot of this AI"},{"speaker":"Galen Low","startTime":1495.464,"endTime":1497.594,"body":"stuff is kind of new."},{"speaker":"Galen Low","startTime":1497.864,"endTime":1500.414,"body":"So there's nuance, like with the"},{"speaker":"Galen Low","startTime":1497.864,"endTime":1500.414,"body":"folks who might be resistant."},{"speaker":"Galen Low","startTime":1501.0339999999999,"endTime":1501.934,"body":"They're like, great."},{"speaker":"Galen Low","startTime":1501.934,"endTime":1502.264,"body":"Yeah."},{"speaker":"Galen Low","startTime":1502.264,"endTime":1504.064,"body":"You know, hire me to"},{"speaker":"Galen Low","startTime":1502.264,"endTime":1504.064,"body":"train my replacement."},{"speaker":"Galen Low","startTime":1504.064,"endTime":1504.454,"body":"Thank you."},{"speaker":"Galen Low","startTime":1504.844,"endTime":1507.124,"body":"Or they're just like,"},{"speaker":"Galen Low","startTime":1504.844,"endTime":1507.124,"body":"this is so silly."},{"speaker":"Galen Low","startTime":1507.124,"endTime":1508.744,"body":"Like, I don't know"},{"speaker":"Galen Low","startTime":1507.124,"endTime":1508.744,"body":"how to do this."},{"speaker":"Galen Low","startTime":1509.014,"endTime":1511.924,"body":"Who knows how long it will take"},{"speaker":"Galen Low","startTime":1509.014,"endTime":1511.924,"body":"to actually operationalize this."},{"speaker":"Galen Low","startTime":1512.2839999999999,"endTime":1512.464,"body":"Yeah."},{"speaker":"Galen Low","startTime":1512.464,"endTime":1514.884,"body":"Like how can organizations,"},{"speaker":"Galen Low","startTime":1512.464,"endTime":1514.884,"body":"agencies in particular,"},{"speaker":"Galen Low","startTime":1514.884,"endTime":1517.884,"body":"like, how can they navigate"},{"speaker":"Galen Low","startTime":1514.884,"endTime":1517.884,"body":"that so that the projects"},{"speaker":"Galen Low","startTime":1517.884,"endTime":1518.964,"body":"actually, you know."},{"speaker":"Galen Low","startTime":1519.604,"endTime":1522.844,"body":"Fit within the sort of"},{"speaker":"Galen Low","startTime":1519.604,"endTime":1522.844,"body":"constraints that we've mapped"},{"speaker":"Galen Low","startTime":1522.844,"endTime":1524.014,"body":"them out to fit within."},{"speaker":"Galen Low","startTime":1524.374,"endTime":1526.654,"body":"And is it okay that it's not"},{"speaker":"Galen Low","startTime":1524.374,"endTime":1526.654,"body":"like when we're thinking about"},{"speaker":"Galen Low","startTime":1526.654,"endTime":1529.414,"body":"like the best kind of, you"},{"speaker":"Galen Low","startTime":1526.654,"endTime":1529.414,"body":"know, scope creep or like the"},{"speaker":"Galen Low","startTime":1529.414,"endTime":1531.7839999999999,"body":"change request that comes in"},{"speaker":"Galen Low","startTime":1529.414,"endTime":1531.7839999999999,"body":"from that internal project to"},{"speaker":"Galen Low","startTime":1531.7839999999999,"endTime":1533.884,"body":"be like, actually, you know"},{"speaker":"Galen Low","startTime":1531.7839999999999,"endTime":1533.884,"body":"what, this is taking longer."},{"speaker":"Galen Low","startTime":1534.244,"endTime":1536.224,"body":"I don't know even know what"},{"speaker":"Galen Low","startTime":1534.244,"endTime":1536.224,"body":"my question is really, but"},{"speaker":"Galen Low","startTime":1536.224,"endTime":1539.134,"body":"like, is it as simple as just"},{"speaker":"Galen Low","startTime":1536.224,"endTime":1539.134,"body":"like having another project?"},{"speaker":"Galen Low","startTime":1539.134,"endTime":1543.004,"body":"Or does AI kind of create a"},{"speaker":"Galen Low","startTime":1539.134,"endTime":1543.004,"body":"sort of nuance or inflection"},{"speaker":"Galen Low","startTime":1543.394,"endTime":1546.274,"body":"that might actually be a lot"},{"speaker":"Galen Low","startTime":1543.394,"endTime":1546.274,"body":"more complicated than just your"},{"speaker":"Galen Low","startTime":1546.274,"endTime":1549.214,"body":"standard fair bread and butter"},{"speaker":"Galen Low","startTime":1546.274,"endTime":1549.214,"body":"project that you do for clients?"},{"speaker":"Harv Nagra","startTime":1549.574,"endTime":1551.134,"body":"I think, you"},{"speaker":"Harv Nagra","startTime":1549.574,"endTime":1551.134,"body":"know, no matter what you're"},{"speaker":"Harv Nagra","startTime":1551.134,"endTime":1554.2839999999999,"body":"doing, having a kind of a"},{"speaker":"Harv Nagra","startTime":1551.134,"endTime":1554.2839999999999,"body":"guess or an estimate of what"},{"speaker":"Harv Nagra","startTime":1554.2839999999999,"endTime":1557.434,"body":"you think, it could take time"},{"speaker":"Harv Nagra","startTime":1554.2839999999999,"endTime":1557.434,"body":"boxing something is always"},{"speaker":"Harv Nagra","startTime":1557.434,"endTime":1558.964,"body":"just really valuable, right?"},{"speaker":"Harv Nagra","startTime":1558.964,"endTime":1561.364,"body":"You don't have 40 hours"},{"speaker":"Harv Nagra","startTime":1558.964,"endTime":1561.364,"body":"a week for somebody to be"},{"speaker":"Harv Nagra","startTime":1561.364,"endTime":1562.684,"body":"doing these experiments."},{"speaker":"Harv Nagra","startTime":1562.924,"endTime":1565.744,"body":"You maybe have a couple"},{"speaker":"Harv Nagra","startTime":1562.924,"endTime":1565.744,"body":"hours per week, and so"},{"speaker":"Harv Nagra","startTime":1565.744,"endTime":1568.414,"body":"saying like, we're gonna"},{"speaker":"Harv Nagra","startTime":1565.744,"endTime":1568.414,"body":"dedicate 10 hours to this."},{"speaker":"Harv Nagra","startTime":1568.694,"endTime":1571.274,"body":"Over the course of three"},{"speaker":"Harv Nagra","startTime":1568.694,"endTime":1571.274,"body":"weeks and then we can assess."},{"speaker":"Harv Nagra","startTime":1571.274,"endTime":1572.834,"body":"And if it doesn't come"},{"speaker":"Harv Nagra","startTime":1571.274,"endTime":1572.834,"body":"to a conclusion, then"},{"speaker":"Harv Nagra","startTime":1572.834,"endTime":1575.174,"body":"you can decide like, are"},{"speaker":"Harv Nagra","startTime":1572.834,"endTime":1575.174,"body":"we gonna continue this?"},{"speaker":"Harv Nagra","startTime":1575.204,"endTime":1577.124,"body":"Are we gonna park it or are"},{"speaker":"Harv Nagra","startTime":1575.204,"endTime":1577.124,"body":"we gonna kill it because"},{"speaker":"Harv Nagra","startTime":1577.124,"endTime":1580.634,"body":"like it's too complicated"},{"speaker":"Harv Nagra","startTime":1577.124,"endTime":1580.634,"body":"or this is not turning out"},{"speaker":"Harv Nagra","startTime":1580.634,"endTime":1582.104,"body":"the way we think it is."},{"speaker":"Harv Nagra","startTime":1582.104,"endTime":1584.834,"body":"So I think that's a good"},{"speaker":"Harv Nagra","startTime":1582.104,"endTime":1584.834,"body":"way of just kind of time"},{"speaker":"Harv Nagra","startTime":1584.834,"endTime":1586.5439999999999,"body":"boxing, I guess is the point."},{"speaker":"Harv Nagra","startTime":1586.5439999999999,"endTime":1589.214,"body":"And coming back and assessing"},{"speaker":"Harv Nagra","startTime":1586.5439999999999,"endTime":1589.214,"body":"if it's kind of getting"},{"speaker":"Harv Nagra","startTime":1589.214,"endTime":1590.624,"body":"somewhere that's useful."},{"speaker":"Harv Nagra","startTime":1590.624,"endTime":1590.954,"body":"Right."},{"speaker":"Harv Nagra","startTime":1591.364,"endTime":1592.624,"body":"That's what I would do anyway."},{"speaker":"Galen Low","startTime":1593.074,"endTime":1594.334,"body":"I like it"},{"speaker":"Galen Low","startTime":1593.074,"endTime":1594.334,"body":"also because it's like a"},{"speaker":"Galen Low","startTime":1594.514,"endTime":1597.844,"body":"microcosm of how like round"},{"speaker":"Galen Low","startTime":1594.514,"endTime":1597.844,"body":"funding would work anyways."},{"speaker":"Galen Low","startTime":1597.874,"endTime":1599.734,"body":"It's like, we'll give you"},{"speaker":"Galen Low","startTime":1597.874,"endTime":1599.734,"body":"a bit of money to get this"},{"speaker":"Galen Low","startTime":1599.734,"endTime":1602.464,"body":"far, then we'll give you more"},{"speaker":"Galen Low","startTime":1599.734,"endTime":1602.464,"body":"money if you get that far."},{"speaker":"Galen Low","startTime":1602.464,"endTime":1604.084,"body":"And if you don't then"},{"speaker":"Galen Low","startTime":1602.464,"endTime":1604.084,"body":"we might not give you"},{"speaker":"Galen Low","startTime":1604.084,"endTime":1604.714,"body":"that much more money."},{"speaker":"Galen Low","startTime":1604.714,"endTime":1606.754,"body":"Or we might not give"},{"speaker":"Galen Low","startTime":1604.714,"endTime":1606.754,"body":"you any money at all."},{"speaker":"Galen Low","startTime":1607.024,"endTime":1609.844,"body":"But like, yeah, what are those"},{"speaker":"Galen Low","startTime":1607.024,"endTime":1609.844,"body":"sort of milestones that allow"},{"speaker":"Galen Low","startTime":1609.844,"endTime":1611.494,"body":"us to iterate towards value?"},{"speaker":"Galen Low","startTime":1611.789,"endTime":1613.5339999999999,"body":"But you know, I"},{"speaker":"Galen Low","startTime":1611.789,"endTime":1613.5339999999999,"body":"guess shrunken down."},{"speaker":"Galen Low","startTime":1614.299,"endTime":1617.379,"body":"Hopefully less shark tanky,"},{"speaker":"Galen Low","startTime":1614.299,"endTime":1617.379,"body":"but still the ability to"},{"speaker":"Galen Low","startTime":1617.379,"endTime":1620.079,"body":"sort of pause and go, is this"},{"speaker":"Galen Low","startTime":1617.379,"endTime":1620.079,"body":"heading in the right direction?"},{"speaker":"Galen Low","startTime":1620.4089999999999,"endTime":1623.649,"body":"And the culture to say, yeah,"},{"speaker":"Galen Low","startTime":1620.4089999999999,"endTime":1623.649,"body":"maybe we spent a whole bunch"},{"speaker":"Galen Low","startTime":1623.649,"endTime":1625.809,"body":"of money into this so far,"},{"speaker":"Galen Low","startTime":1623.649,"endTime":1625.809,"body":"but it's really not working"},{"speaker":"Galen Low","startTime":1625.809,"endTime":1628.719,"body":"and we need to, like, it's"},{"speaker":"Galen Low","startTime":1625.809,"endTime":1628.719,"body":"okay for this to fail and, you"},{"speaker":"Galen Low","startTime":1628.719,"endTime":1631.719,"body":"know, let's like cut it off"},{"speaker":"Galen Low","startTime":1628.719,"endTime":1631.719,"body":"now before we bleed out more."},{"speaker":"Kelly Vega","startTime":1632.3039999999999,"endTime":1634.614,"body":"AI projects"},{"speaker":"Kelly Vega","startTime":1632.3039999999999,"endTime":1634.614,"body":"and initiatives."},{"speaker":"Kelly Vega","startTime":1634.944,"endTime":1637.0439999999999,"body":"There's instances where"},{"speaker":"Kelly Vega","startTime":1634.944,"endTime":1637.0439999999999,"body":"just because you can"},{"speaker":"Kelly Vega","startTime":1637.0439999999999,"endTime":1637.824,"body":"doesn't mean you should."},{"speaker":"Kelly Vega","startTime":1637.874,"endTime":1638.774,"body":"Many instances."},{"speaker":"Kelly Vega","startTime":1638.8039999999999,"endTime":1640.7839999999999,"body":"I mean, I think more so we"},{"speaker":"Kelly Vega","startTime":1638.8039999999999,"endTime":1640.7839999999999,"body":"hear some of those coming"},{"speaker":"Kelly Vega","startTime":1640.7839999999999,"endTime":1643.124,"body":"from request sides from the"},{"speaker":"Kelly Vega","startTime":1640.7839999999999,"endTime":1643.124,"body":"client who may not know all"},{"speaker":"Kelly Vega","startTime":1643.124,"endTime":1645.974,"body":"the best practices or where"},{"speaker":"Kelly Vega","startTime":1643.124,"endTime":1645.974,"body":"it's applicable and whatnot."},{"speaker":"Kelly Vega","startTime":1646.394,"endTime":1649.3039999999999,"body":"I think that's a very important"},{"speaker":"Kelly Vega","startTime":1646.394,"endTime":1649.3039999999999,"body":"recognition at some point to"},{"speaker":"Kelly Vega","startTime":1649.3039999999999,"endTime":1652.484,"body":"be like, okay, just because"},{"speaker":"Kelly Vega","startTime":1649.3039999999999,"endTime":1652.484,"body":"we can, should we given either"},{"speaker":"Kelly Vega","startTime":1652.484,"endTime":1656.114,"body":"the effort that's left or what"},{"speaker":"Kelly Vega","startTime":1652.484,"endTime":1656.114,"body":"it's not doing so far, assess."},{"speaker":"Galen Low","startTime":1656.864,"endTime":1658.484,"body":"I'm like,"},{"speaker":"Galen Low","startTime":1656.864,"endTime":1658.484,"body":"should I take this to"},{"speaker":"Galen Low","startTime":1658.484,"endTime":1659.684,"body":"devil's advocate zone?"},{"speaker":"Galen Low","startTime":1659.744,"endTime":1662.624,"body":"And I think I will, because"},{"speaker":"Galen Low","startTime":1659.744,"endTime":1662.624,"body":"in some ways I'm like,"},{"speaker":"Galen Low","startTime":1662.684,"endTime":1664.214,"body":"all right, let's review."},{"speaker":"Galen Low","startTime":1664.574,"endTime":1667.904,"body":"So we're experimenting with"},{"speaker":"Galen Low","startTime":1664.574,"endTime":1667.904,"body":"things we kind of need to, you"},{"speaker":"Galen Low","startTime":1667.904,"endTime":1669.374,"body":"know, be able to measure them."},{"speaker":"Galen Low","startTime":1669.7939999999999,"endTime":1673.814,"body":"Implementation might require"},{"speaker":"Galen Low","startTime":1669.7939999999999,"endTime":1673.814,"body":"us to have a plan and resource"},{"speaker":"Galen Low","startTime":1673.814,"endTime":1676.694,"body":"it like a project, but also"},{"speaker":"Galen Low","startTime":1673.814,"endTime":1676.694,"body":"it should be iterative."},{"speaker":"Galen Low","startTime":1676.694,"endTime":1679.724,"body":"And then the devil's advocate"},{"speaker":"Galen Low","startTime":1676.694,"endTime":1679.724,"body":"in me says like, well, maybe"},{"speaker":"Galen Low","startTime":1679.814,"endTime":1681.914,"body":"we do what probably most"},{"speaker":"Galen Low","startTime":1679.814,"endTime":1681.914,"body":"organizations want to do today."},{"speaker":"Galen Low","startTime":1681.914,"endTime":1683.624,"body":"It's like, why don't we skip"},{"speaker":"Galen Low","startTime":1681.914,"endTime":1683.624,"body":"all that planning stuff?"},{"speaker":"Galen Low","startTime":1683.654,"endTime":1685.184,"body":"We're gonna be"},{"speaker":"Galen Low","startTime":1683.654,"endTime":1685.184,"body":"iterative anyways."},{"speaker":"Galen Low","startTime":1685.484,"endTime":1687.734,"body":"Let's just take all the good"},{"speaker":"Galen Low","startTime":1685.484,"endTime":1687.734,"body":"ideas that we came up with"},{"speaker":"Galen Low","startTime":1687.734,"endTime":1690.404,"body":"week over week, and let's"},{"speaker":"Galen Low","startTime":1687.734,"endTime":1690.404,"body":"just like start the first"},{"speaker":"Galen Low","startTime":1690.464,"endTime":1691.799,"body":"half step of each one of them."},{"speaker":"Galen Low","startTime":1692.399,"endTime":1693.449,"body":"That should be fine, right?"},{"speaker":"Galen Low","startTime":1693.449,"endTime":1694.6789999999999,"body":"Because it's iterative."},{"speaker":"Galen Low","startTime":1694.6789999999999,"endTime":1697.889,"body":"We can measure, we're not"},{"speaker":"Galen Low","startTime":1694.6789999999999,"endTime":1697.889,"body":"investing a lot, and then"},{"speaker":"Galen Low","startTime":1697.889,"endTime":1700.439,"body":"we can organize, but like"},{"speaker":"Galen Low","startTime":1697.889,"endTime":1700.439,"body":"why wouldn't we just iterate"},{"speaker":"Galen Low","startTime":1700.439,"endTime":1701.9089999999999,"body":"on everything all at once?"},{"speaker":"Galen Low","startTime":1701.9089999999999,"endTime":1705.059,"body":"Like planning is for pre"},{"speaker":"Galen Low","startTime":1701.9089999999999,"endTime":1705.059,"body":"AI, you know what I mean?"},{"speaker":"Galen Low","startTime":1705.109,"endTime":1705.979,"body":"That's the olden days."},{"speaker":"Galen Low","startTime":1705.979,"endTime":1707.269,"body":"Like that's a black"},{"speaker":"Galen Low","startTime":1705.979,"endTime":1707.269,"body":"and white photo."},{"speaker":"Galen Low","startTime":1707.749,"endTime":1711.649,"body":"Why might that be a good or"},{"speaker":"Galen Low","startTime":1707.749,"endTime":1711.649,"body":"not good idea in your mind?"},{"speaker":"Melissa Morris","startTime":1712.219,"endTime":1713.539,"body":"Yeah,"},{"speaker":"Melissa Morris","startTime":1712.219,"endTime":1713.539,"body":"I'll jump in for a second."},{"speaker":"Melissa Morris","startTime":1713.539,"endTime":1717.789,"body":"So I think anytime we're"},{"speaker":"Melissa Morris","startTime":1713.539,"endTime":1717.789,"body":"rolling out something new,"},{"speaker":"Melissa Morris","startTime":1717.789,"endTime":1719.6789999999999,"body":"whether it's AI or not."},{"speaker":"Melissa Morris","startTime":1720.069,"endTime":1724.329,"body":"We need to understand that there"},{"speaker":"Melissa Morris","startTime":1720.069,"endTime":1724.329,"body":"are varying degrees of buy-in,"},{"speaker":"Melissa Morris","startTime":1724.4189999999999,"endTime":1729.789,"body":"as Kelly mentioned from the team"},{"speaker":"Melissa Morris","startTime":1724.4189999999999,"endTime":1729.789,"body":"tech ability, comfort, and so I"},{"speaker":"Melissa Morris","startTime":1729.789,"endTime":1734.499,"body":"think we have to be careful to"},{"speaker":"Melissa Morris","startTime":1729.789,"endTime":1734.499,"body":"not leave some people hanging."},{"speaker":"Melissa Morris","startTime":1734.529,"endTime":1737.769,"body":"So we do this a lot when we're"},{"speaker":"Melissa Morris","startTime":1734.529,"endTime":1737.769,"body":"rolling out new time tracking,"},{"speaker":"Melissa Morris","startTime":1737.769,"endTime":1740.379,"body":"project management tools,"},{"speaker":"Melissa Morris","startTime":1737.769,"endTime":1740.379,"body":"CRMs, whatever that looks like."},{"speaker":"Melissa Morris","startTime":1740.799,"endTime":1743.949,"body":"We have a very dedicated plan"},{"speaker":"Melissa Morris","startTime":1740.799,"endTime":1743.949,"body":"for when are we looping the"},{"speaker":"Melissa Morris","startTime":1743.949,"endTime":1747.819,"body":"team in, do they understand"},{"speaker":"Melissa Morris","startTime":1743.949,"endTime":1747.819,"body":"high level why we're doing this?"},{"speaker":"Melissa Morris","startTime":1748.343,"endTime":1749.873,"body":"What is our training plan?"},{"speaker":"Melissa Morris","startTime":1749.873,"endTime":1752.483,"body":"And then what does support"},{"speaker":"Melissa Morris","startTime":1749.873,"endTime":1752.483,"body":"look like for people who"},{"speaker":"Melissa Morris","startTime":1752.5729999999999,"endTime":1754.223,"body":"need additional handholding?"},{"speaker":"Melissa Morris","startTime":1754.223,"endTime":1756.5629999999999,"body":"Because inevitably you have"},{"speaker":"Melissa Morris","startTime":1754.223,"endTime":1756.5629999999999,"body":"people who are very into"},{"speaker":"Melissa Morris","startTime":1756.5629999999999,"endTime":1759.173,"body":"tech, they're really pumped"},{"speaker":"Melissa Morris","startTime":1756.5629999999999,"endTime":1759.173,"body":"about AI, and they're ready to"},{"speaker":"Melissa Morris","startTime":1759.173,"endTime":1760.943,"body":"lean all the way in on that."},{"speaker":"Melissa Morris","startTime":1760.943,"endTime":1763.2839999999999,"body":"And then you have others"},{"speaker":"Melissa Morris","startTime":1760.943,"endTime":1763.2839999999999,"body":"who are more apprehensive."},{"speaker":"Melissa Morris","startTime":1763.3129999999999,"endTime":1766.254,"body":"Maybe they're just not as"},{"speaker":"Melissa Morris","startTime":1763.3129999999999,"endTime":1766.254,"body":"tech inclined in that way."},{"speaker":"Melissa Morris","startTime":1766.2839999999999,"endTime":1768.473,"body":"Maybe they just don't"},{"speaker":"Melissa Morris","startTime":1766.2839999999999,"endTime":1768.473,"body":"really see the value."},{"speaker":"Melissa Morris","startTime":1768.833,"endTime":1771.264,"body":"And then I kind of wanted to"},{"speaker":"Melissa Morris","startTime":1768.833,"endTime":1771.264,"body":"circle back just real quick to"},{"speaker":"Melissa Morris","startTime":1771.264,"endTime":1772.463,"body":"something you said before too."},{"speaker":"Melissa Morris","startTime":1772.494,"endTime":1773.903,"body":"'cause I think it's"},{"speaker":"Melissa Morris","startTime":1772.494,"endTime":1773.903,"body":"worth mentioning and"},{"speaker":"Melissa Morris","startTime":1773.903,"endTime":1775.3129999999999,"body":"important is the fear."},{"speaker":"Melissa Morris","startTime":1775.3129999999999,"endTime":1776.663,"body":"Some people may be having."},{"speaker":"Melissa Morris","startTime":1777.113,"endTime":1779.694,"body":"Am I creating the resources?"},{"speaker":"Melissa Morris","startTime":1779.694,"endTime":1783.863,"body":"Am I showing them how to"},{"speaker":"Melissa Morris","startTime":1779.694,"endTime":1783.863,"body":"replace me with an AI bot?"},{"speaker":"Melissa Morris","startTime":1783.954,"endTime":1785.363,"body":"I'm getting nervous about that."},{"speaker":"Melissa Morris","startTime":1785.363,"endTime":1787.704,"body":"Or are they going to now"},{"speaker":"Melissa Morris","startTime":1785.363,"endTime":1787.704,"body":"ask me to do twice as much"},{"speaker":"Melissa Morris","startTime":1787.704,"endTime":1789.488,"body":"work because they think I"},{"speaker":"Melissa Morris","startTime":1787.704,"endTime":1789.488,"body":"can't do it twice as fast?"},{"speaker":"Melissa Morris","startTime":1790.1789999999999,"endTime":1793.089,"body":"For now, I'm going part-time"},{"speaker":"Melissa Morris","startTime":1790.1789999999999,"endTime":1793.089,"body":"instead of full-time because"},{"speaker":"Melissa Morris","startTime":1793.089,"endTime":1794.139,"body":"they can handle this."},{"speaker":"Melissa Morris","startTime":1794.468,"endTime":1798.279,"body":"So I think there's definitely"},{"speaker":"Melissa Morris","startTime":1794.468,"endTime":1798.279,"body":"a different charge around"},{"speaker":"Melissa Morris","startTime":1798.279,"endTime":1801.759,"body":"AI than maybe we've seen"},{"speaker":"Melissa Morris","startTime":1798.279,"endTime":1801.759,"body":"with some other, you know,"},{"speaker":"Melissa Morris","startTime":1801.759,"endTime":1804.968,"body":"tech advancements where"},{"speaker":"Melissa Morris","startTime":1801.759,"endTime":1804.968,"body":"people may have a real"},{"speaker":"Melissa Morris","startTime":1804.968,"endTime":1807.129,"body":"fear about job security."},{"speaker":"Melissa Morris","startTime":1807.508,"endTime":1811.528,"body":"And so I think being extra"},{"speaker":"Melissa Morris","startTime":1807.508,"endTime":1811.528,"body":"careful to be very clear about,"},{"speaker":"Melissa Morris","startTime":1811.768,"endTime":1814.349,"body":"this is what we're doing, this"},{"speaker":"Melissa Morris","startTime":1811.768,"endTime":1814.349,"body":"is why we're rolling it out,"},{"speaker":"Melissa Morris","startTime":1814.349,"endTime":1817.619,"body":"here's the training and the"},{"speaker":"Melissa Morris","startTime":1814.349,"endTime":1817.619,"body":"support, and having a space"},{"speaker":"Melissa Morris","startTime":1817.619,"endTime":1820.9479999999999,"body":"for team members to share"},{"speaker":"Melissa Morris","startTime":1817.619,"endTime":1820.9479999999999,"body":"any thoughts or concerns is"},{"speaker":"Melissa Morris","startTime":1820.9479999999999,"endTime":1822.6879999999999,"body":"gonna be really important."},{"speaker":"Galen Low","startTime":1823.1689999999999,"endTime":1823.558,"body":"I love that."},{"speaker":"Galen Low","startTime":1823.6789999999999,"endTime":1823.738,"body":"Yeah."},{"speaker":"Galen Low","startTime":1824.453,"endTime":1826.468,"body":"It's like that's the thing that,"},{"speaker":"Galen Low","startTime":1824.453,"endTime":1826.468,"body":"you know, it can't be rushed,"},{"speaker":"Galen Low","startTime":1826.468,"endTime":1830.458,"body":"I guess, or at least in my"},{"speaker":"Galen Low","startTime":1826.468,"endTime":1830.458,"body":"opinion, is that like we could"},{"speaker":"Galen Low","startTime":1830.788,"endTime":1834.028,"body":"technically start rolling out a"},{"speaker":"Galen Low","startTime":1830.788,"endTime":1834.028,"body":"hundred of new ideas tomorrow."},{"speaker":"Galen Low","startTime":1834.458,"endTime":1837.549,"body":"What does that do to"},{"speaker":"Galen Low","startTime":1834.458,"endTime":1837.549,"body":"our brains as humans?"},{"speaker":"Galen Low","startTime":1837.549,"endTime":1840.248,"body":"What does that do to our like"},{"speaker":"Galen Low","startTime":1837.549,"endTime":1840.248,"body":"emotions and like the way we're"},{"speaker":"Galen Low","startTime":1840.248,"endTime":1841.149,"body":"able to conduct ourselves?"},{"speaker":"Galen Low","startTime":1841.149,"endTime":1844.9289999999999,"body":"How do we keep tabs on all"},{"speaker":"Galen Low","startTime":1841.149,"endTime":1844.9289999999999,"body":"100 goals and KPIs that we're"},{"speaker":"Galen Low","startTime":1844.9289999999999,"endTime":1847.1789999999999,"body":"all trying to achieve that"},{"speaker":"Galen Low","startTime":1844.9289999999999,"endTime":1847.1789999999999,"body":"somehow, you know, go towards"},{"speaker":"Galen Low","startTime":1847.1789999999999,"endTime":1850.329,"body":"some North Star maybe, or maybe"},{"speaker":"Galen Low","startTime":1847.1789999999999,"endTime":1850.329,"body":"it doesn't and like that bit"},{"speaker":"Galen Low","startTime":1850.329,"endTime":1854.1689999999999,"body":"is probably where, you know,"},{"speaker":"Galen Low","startTime":1850.329,"endTime":1854.1689999999999,"body":"a lot of these implementations"},{"speaker":"Galen Low","startTime":1854.1689999999999,"endTime":1854.9189999999999,"body":"are falling over."},{"speaker":"Kelly Vega","startTime":1855.353,"endTime":1857.603,"body":"I mean, I don't"},{"speaker":"Kelly Vega","startTime":1855.353,"endTime":1857.603,"body":"right now have a PM team"},{"speaker":"Kelly Vega","startTime":1857.603,"endTime":1860.664,"body":"reporting to me, but if I did,"},{"speaker":"Kelly Vega","startTime":1857.603,"endTime":1860.664,"body":"I mean I certainly from a PM"},{"speaker":"Kelly Vega","startTime":1860.664,"endTime":1864.833,"body":"ops perspective might say like"},{"speaker":"Kelly Vega","startTime":1860.664,"endTime":1864.833,"body":"juniors, I want you to work on."},{"speaker":"Kelly Vega","startTime":1865.4189999999999,"endTime":1868.809,"body":"How to use AI for things"},{"speaker":"Kelly Vega","startTime":1865.4189999999999,"endTime":1868.809,"body":"like the recaps and come up"},{"speaker":"Kelly Vega","startTime":1868.809,"endTime":1869.9479999999999,"body":"with a standardized prompt."},{"speaker":"Kelly Vega","startTime":1870.039,"endTime":1873.1589999999999,"body":"What's the best prompt for"},{"speaker":"Kelly Vega","startTime":1870.039,"endTime":1873.1589999999999,"body":"after backlog refinement?"},{"speaker":"Kelly Vega","startTime":1873.1589999999999,"endTime":1875.529,"body":"What's the best prompt for"},{"speaker":"Kelly Vega","startTime":1873.1589999999999,"endTime":1875.529,"body":"after a sprint planning?"},{"speaker":"Kelly Vega","startTime":1875.739,"endTime":1876.759,"body":"What's the best prompt?"},{"speaker":"Kelly Vega","startTime":1876.759,"endTime":1878.859,"body":"You know, all of that and"},{"speaker":"Kelly Vega","startTime":1876.759,"endTime":1878.859,"body":"have the juniors do that."},{"speaker":"Kelly Vega","startTime":1879.099,"endTime":1880.509,"body":"And then I'm having"},{"speaker":"Kelly Vega","startTime":1879.099,"endTime":1880.509,"body":"the mid-levels looking"},{"speaker":"Kelly Vega","startTime":1880.509,"endTime":1882.514,"body":"at, like, look at our"},{"speaker":"Kelly Vega","startTime":1880.509,"endTime":1882.514,"body":"documentation and confluence."},{"speaker":"Kelly Vega","startTime":1883.199,"endTime":1887.039,"body":"Whatever is secure to be able"},{"speaker":"Kelly Vega","startTime":1883.199,"endTime":1887.039,"body":"to upload high importance,"},{"speaker":"Kelly Vega","startTime":1887.309,"endTime":1889.619,"body":"start uploading some of"},{"speaker":"Kelly Vega","startTime":1887.309,"endTime":1889.619,"body":"those pro whatever, see how"},{"speaker":"Kelly Vega","startTime":1889.619,"endTime":1892.229,"body":"we can standardize some of"},{"speaker":"Kelly Vega","startTime":1889.619,"endTime":1892.229,"body":"our processor documentation."},{"speaker":"Kelly Vega","startTime":1892.529,"endTime":1894.629,"body":"And if that's more of like"},{"speaker":"Kelly Vega","startTime":1892.529,"endTime":1894.629,"body":"a tech lead thing, great."},{"speaker":"Kelly Vega","startTime":1894.959,"endTime":1898.319,"body":"And then your senior levels,"},{"speaker":"Kelly Vega","startTime":1894.959,"endTime":1898.319,"body":"you're like, okay, look at 2026."},{"speaker":"Kelly Vega","startTime":1898.319,"endTime":1900.149,"body":"I know you're not, maybe you're"},{"speaker":"Kelly Vega","startTime":1898.319,"endTime":1900.149,"body":"not the account managers,"},{"speaker":"Kelly Vega","startTime":1900.149,"endTime":1902.999,"body":"the sales team, but how,"},{"speaker":"Kelly Vega","startTime":1900.149,"endTime":1902.999,"body":"for me, your PM perspective,"},{"speaker":"Kelly Vega","startTime":1902.999,"endTime":1906.599,"body":"can you strategize for 2026"},{"speaker":"Kelly Vega","startTime":1902.999,"endTime":1906.599,"body":"and whatever that means."},{"speaker":"Kelly Vega","startTime":1906.599,"endTime":1907.949,"body":"The initiatives you"},{"speaker":"Kelly Vega","startTime":1906.599,"endTime":1907.949,"body":"have, the different"},{"speaker":"Kelly Vega","startTime":1907.949,"endTime":1909.089,"body":"projects and they're like."},{"speaker":"Kelly Vega","startTime":1909.494,"endTime":1910.394,"body":"It can get bigger and bigger."},{"speaker":"Kelly Vega","startTime":1910.394,"endTime":1913.394,"body":"So I think you can have multiple"},{"speaker":"Kelly Vega","startTime":1910.394,"endTime":1913.394,"body":"initiatives going at once."},{"speaker":"Kelly Vega","startTime":1913.394,"endTime":1916.184,"body":"Now that's just me and my"},{"speaker":"Kelly Vega","startTime":1913.394,"endTime":1916.184,"body":"PM ops world and what I"},{"speaker":"Kelly Vega","startTime":1916.184,"endTime":1918.5539999999999,"body":"would come up with off the"},{"speaker":"Kelly Vega","startTime":1916.184,"endTime":1918.5539999999999,"body":"top of my head like now."},{"speaker":"Kelly Vega","startTime":1919.0339999999999,"endTime":1920.744,"body":"So I think that there is"},{"speaker":"Kelly Vega","startTime":1919.0339999999999,"endTime":1920.744,"body":"something to that because if"},{"speaker":"Kelly Vega","startTime":1920.744,"endTime":1924.494,"body":"there's a big initiative that"},{"speaker":"Kelly Vega","startTime":1920.744,"endTime":1924.494,"body":"everyone's like, whoa, AI, okay,"},{"speaker":"Kelly Vega","startTime":1924.494,"endTime":1925.514,"body":"here's all the little steps."},{"speaker":"Kelly Vega","startTime":1925.514,"endTime":1927.434,"body":"And then like other people"},{"speaker":"Kelly Vega","startTime":1925.514,"endTime":1927.434,"body":"aren't really pushing 'cause"},{"speaker":"Kelly Vega","startTime":1927.434,"endTime":1929.593,"body":"they're like, well, they're"},{"speaker":"Kelly Vega","startTime":1927.434,"endTime":1929.593,"body":"pushing and I don't really care."},{"speaker":"Kelly Vega","startTime":1929.593,"endTime":1930.3129999999999,"body":"Whatever it is."},{"speaker":"Kelly Vega","startTime":1930.749,"endTime":1932.099,"body":"But yeah, so I digress."},{"speaker":"Kelly Vega","startTime":1932.099,"endTime":1933.6589999999999,"body":"I think that there"},{"speaker":"Kelly Vega","startTime":1932.099,"endTime":1933.6589999999999,"body":"could be value to that."},{"speaker":"Galen Low","startTime":1934.019,"endTime":1935.729,"body":"I like the right"},{"speaker":"Galen Low","startTime":1934.019,"endTime":1935.729,"body":"sizing of the experiment."},{"speaker":"Galen Low","startTime":1935.789,"endTime":1938.609,"body":"It's like, don't get the"},{"speaker":"Galen Low","startTime":1935.789,"endTime":1938.609,"body":"new hire intern to like"},{"speaker":"Galen Low","startTime":1938.609,"endTime":1940.139,"body":"rewrite how we do payroll."},{"speaker":"Galen Low","startTime":1940.439,"endTime":1940.559,"body":"Yeah."},{"speaker":"Galen Low","startTime":1940.829,"endTime":1941.944,"body":"Like, I think there's that."},{"speaker":"Galen Low","startTime":1942.184,"endTime":1944.299,"body":"But I think the other thing"},{"speaker":"Galen Low","startTime":1942.184,"endTime":1944.299,"body":"that you touched on was like and"},{"speaker":"Galen Low","startTime":1944.299,"endTime":1946.728,"body":"I do wanna like circle around"},{"speaker":"Galen Low","startTime":1944.299,"endTime":1946.728,"body":"back to os, but like, or maybe"},{"speaker":"Galen Low","startTime":1946.728,"endTime":1947.869,"body":"I am doing that now, like."},{"speaker":"Galen Low","startTime":1948.243,"endTime":1950.883,"body":"You know, in an operations"},{"speaker":"Galen Low","startTime":1948.243,"endTime":1950.883,"body":"role, you need project managers"},{"speaker":"Galen Low","startTime":1950.883,"endTime":1951.663,"body":"to lead these projects."},{"speaker":"Galen Low","startTime":1951.663,"endTime":1953.223,"body":"And going back to what Melissa"},{"speaker":"Galen Low","startTime":1951.663,"endTime":1953.223,"body":"was saying, it's like these"},{"speaker":"Galen Low","startTime":1953.223,"endTime":1955.473,"body":"are projects, and in fact,"},{"speaker":"Galen Low","startTime":1953.223,"endTime":1955.473,"body":"to what Harv is saying,"},{"speaker":"Galen Low","startTime":1955.473,"endTime":1957.153,"body":"and we were gonna iterate"},{"speaker":"Galen Low","startTime":1955.473,"endTime":1957.153,"body":"through them and literally"},{"speaker":"Galen Low","startTime":1957.3029999999999,"endTime":1958.173,"body":"need to make decisions."},{"speaker":"Galen Low","startTime":1958.173,"endTime":1961.893,"body":"It's a program or a portfolio"},{"speaker":"Galen Low","startTime":1958.173,"endTime":1961.893,"body":"of projects or initiatives"},{"speaker":"Galen Low","startTime":1962.253,"endTime":1963.333,"body":"that need leadership."},{"speaker":"Galen Low","startTime":1963.649,"endTime":1967.1689999999999,"body":"And yeah maybe that's as"},{"speaker":"Galen Low","startTime":1963.649,"endTime":1967.1689999999999,"body":"valuable as client work."},{"speaker":"Galen Low","startTime":1967.1979999999999,"endTime":1969.599,"body":"Like is that the next"},{"speaker":"Galen Low","startTime":1967.1979999999999,"endTime":1969.599,"body":"stage of, you know, how"},{"speaker":"Galen Low","startTime":1969.599,"endTime":1970.889,"body":"we're investing in this?"},{"speaker":"Galen Low","startTime":1971.1879999999999,"endTime":1973.079,"body":"Where I would be able to"},{"speaker":"Galen Low","startTime":1971.1879999999999,"endTime":1973.079,"body":"say, yeah, that's okay."},{"speaker":"Galen Low","startTime":1973.079,"endTime":1975.899,"body":"Like, you know, my PM team, you"},{"speaker":"Galen Low","startTime":1973.079,"endTime":1975.899,"body":"know, they're usually, they're"},{"speaker":"Galen Low","startTime":1975.899,"endTime":1979.203,"body":"running whatever, let's just"},{"speaker":"Galen Low","startTime":1975.899,"endTime":1979.203,"body":"say four projects, ha at a time."},{"speaker":"Galen Low","startTime":1980.223,"endTime":1982.743,"body":"One of them is gonna be an"},{"speaker":"Galen Low","startTime":1980.223,"endTime":1982.743,"body":"internal project and you"},{"speaker":"Galen Low","startTime":1982.743,"endTime":1985.653,"body":"know, Kelly and Ops is gonna"},{"speaker":"Galen Low","startTime":1982.743,"endTime":1985.653,"body":"be the sponsor here, right?"},{"speaker":"Galen Low","startTime":1985.653,"endTime":1989.193,"body":"She's our client and like she's"},{"speaker":"Galen Low","startTime":1985.653,"endTime":1989.193,"body":"kind of overseeing how this all"},{"speaker":"Galen Low","startTime":1989.193,"endTime":1992.763,"body":"rolls out, aligns with their"},{"speaker":"Galen Low","startTime":1989.193,"endTime":1992.763,"body":"goals, like becomes SOPs and"},{"speaker":"Galen Low","startTime":1992.763,"endTime":1996.153,"body":"like that's what that internal"},{"speaker":"Galen Low","startTime":1992.763,"endTime":1996.153,"body":"initiative looks like versus I"},{"speaker":"Galen Low","startTime":1996.153,"endTime":1998.883,"body":"think what I was kind of devil's"},{"speaker":"Galen Low","startTime":1996.153,"endTime":1998.883,"body":"advocating about where it's like"},{"speaker":"Galen Low","startTime":1998.913,"endTime":2000.743,"body":"just everyone just do stuff."},{"speaker":"Galen Low","startTime":2000.923,"endTime":2001.643,"body":"It'll be fine."},{"speaker":"Galen Low","startTime":2001.643,"endTime":2004.043,"body":"Like do it and start because"},{"speaker":"Galen Low","startTime":2001.643,"endTime":2004.043,"body":"it's better than standing"},{"speaker":"Galen Low","startTime":2004.043,"endTime":2005.663,"body":"still isn't always true."},{"speaker":"Kelly Vega","startTime":2005.903,"endTime":2006.263,"body":"Yeah."},{"speaker":"Kelly Vega","startTime":2006.608,"endTime":2008.648,"body":"I was gonna say it's something"},{"speaker":"Kelly Vega","startTime":2006.608,"endTime":2008.648,"body":"deliverable from that, that"},{"speaker":"Kelly Vega","startTime":2008.648,"endTime":2012.008,"body":"you could have is like screen"},{"speaker":"Kelly Vega","startTime":2008.648,"endTime":2012.008,"body":"record yourself making a ticket"},{"speaker":"Kelly Vega","startTime":2012.008,"endTime":2014.228,"body":"from scratch, screen record"},{"speaker":"Kelly Vega","startTime":2012.008,"endTime":2014.228,"body":"your whole screen where you"},{"speaker":"Kelly Vega","startTime":2014.228,"endTime":2016.598,"body":"have to all click around to now"},{"speaker":"Kelly Vega","startTime":2014.228,"endTime":2016.598,"body":"screen record yourself taking"},{"speaker":"Kelly Vega","startTime":2016.598,"endTime":2019.058,"body":"that same information and doing"},{"speaker":"Kelly Vega","startTime":2016.598,"endTime":2019.058,"body":"it with chat, and now you have"},{"speaker":"Kelly Vega","startTime":2019.058,"endTime":2021.1879999999999,"body":"a deliverable to whatever."},{"speaker":"Kelly Vega","startTime":2021.1879999999999,"endTime":2021.878,"body":"Whatever you wanna say."},{"speaker":"Kelly Vega","startTime":2021.878,"endTime":2023.228,"body":"But also to your point, Melissa."},{"speaker":"Kelly Vega","startTime":2023.6779999999999,"endTime":2026.048,"body":"It can get to be a slippery"},{"speaker":"Kelly Vega","startTime":2023.6779999999999,"endTime":2026.048,"body":"slope when they're like, oh,"},{"speaker":"Kelly Vega","startTime":2026.048,"endTime":2027.098,"body":"great, well then do more."},{"speaker":"Kelly Vega","startTime":2027.098,"endTime":2028.1779999999999,"body":"Here's two more projects."},{"speaker":"Kelly Vega","startTime":2028.1779999999999,"endTime":2029.798,"body":"So you have to protect"},{"speaker":"Kelly Vega","startTime":2028.1779999999999,"endTime":2029.798,"body":"that other space to"},{"speaker":"Kelly Vega","startTime":2029.798,"endTime":2030.398,"body":"be like, well, no."},{"speaker":"Kelly Vega","startTime":2030.4279999999999,"endTime":2033.758,"body":"Now I have two hours"},{"speaker":"Kelly Vega","startTime":2030.4279999999999,"endTime":2033.758,"body":"heads down to focus on our"},{"speaker":"Kelly Vega","startTime":2033.758,"endTime":2036.158,"body":"strategy for this, or to"},{"speaker":"Kelly Vega","startTime":2033.758,"endTime":2036.158,"body":"help churn tickets with the"},{"speaker":"Kelly Vega","startTime":2036.158,"endTime":2037.298,"body":"client, or whatever it is."},{"speaker":"Kelly Vega","startTime":2037.598,"endTime":2040.268,"body":"So you're holding that space"},{"speaker":"Kelly Vega","startTime":2037.598,"endTime":2040.268,"body":"for the other, what was it?"},{"speaker":"Kelly Vega","startTime":2040.268,"endTime":2043.028,"body":"But that's more now, so that you"},{"speaker":"Kelly Vega","startTime":2040.268,"endTime":2043.028,"body":"don't have to be as scrambled"},{"speaker":"Kelly Vega","startTime":2043.028,"endTime":2044.048,"body":"and it can be higher quality."},{"speaker":"Galen Low","startTime":2044.498,"endTime":2045.488,"body":"Also"},{"speaker":"Galen Low","startTime":2044.498,"endTime":2045.488,"body":"that trust thing."},{"speaker":"Galen Low","startTime":2045.488,"endTime":2045.758,"body":"Right?"},{"speaker":"Galen Low","startTime":2045.758,"endTime":2047.1979999999999,"body":"The building the"},{"speaker":"Galen Low","startTime":2045.758,"endTime":2047.1979999999999,"body":"trust to be like."},{"speaker":"Galen Low","startTime":2047.933,"endTime":2049.223,"body":"Rerecording of you"},{"speaker":"Galen Low","startTime":2047.933,"endTime":2049.223,"body":"doing your job."},{"speaker":"Galen Low","startTime":2049.823,"endTime":2051.1130000000003,"body":"I promise I won't judge it."},{"speaker":"Galen Low","startTime":2051.1730000000002,"endTime":2051.8630000000003,"body":"I'm not gonna judge it."},{"speaker":"Galen Low","startTime":2051.8630000000003,"endTime":2052.823,"body":"I judging it."},{"speaker":"Galen Low","startTime":2052.8830000000003,"endTime":2054.893,"body":"Yeah, we're judging it."},{"speaker":"Galen Low","startTime":2054.893,"endTime":2055.493,"body":"Yeah, Sam, we're going."},{"speaker":"Galen Low","startTime":2056.003,"endTime":2057.083,"body":"But we want it to be more of it."},{"speaker":"Galen Low","startTime":2057.083,"endTime":2059.573,"body":"It's like, yeah, there's"},{"speaker":"Galen Low","startTime":2057.083,"endTime":2059.573,"body":"so many layers of things"},{"speaker":"Galen Low","startTime":2059.573,"endTime":2061.523,"body":"to totally ice through."},{"speaker":"Galen Low","startTime":2061.898,"endTime":2065.348,"body":"To get people to even"},{"speaker":"Galen Low","startTime":2061.898,"endTime":2065.348,"body":"participate in the project the"},{"speaker":"Galen Low","startTime":2065.348,"endTime":2067.388,"body":"way that they would if it was"},{"speaker":"Galen Low","startTime":2065.348,"endTime":2067.388,"body":"just a regular project that"},{"speaker":"Galen Low","startTime":2067.388,"endTime":2069.6130000000003,"body":"didn't have to do with their"},{"speaker":"Galen Low","startTime":2067.388,"endTime":2069.6130000000003,"body":"job or new technology or."},{"speaker":"Kelly Vega","startTime":2070.003,"endTime":2071.1730000000002,"body":"And perhaps"},{"speaker":"Kelly Vega","startTime":2070.003,"endTime":2071.1730000000002,"body":"that's more along the"},{"speaker":"Kelly Vega","startTime":2071.1730000000002,"endTime":2073.994,"body":"lines to have approval"},{"speaker":"Kelly Vega","startTime":2071.1730000000002,"endTime":2073.994,"body":"to use an AI tool, right?"},{"speaker":"Kelly Vega","startTime":2074.3030000000003,"endTime":2077.4230000000002,"body":"If some aren't onboard"},{"speaker":"Kelly Vega","startTime":2074.3030000000003,"endTime":2077.4230000000002,"body":"or they're skeptic for"},{"speaker":"Kelly Vega","startTime":2077.4230000000002,"endTime":2080.063,"body":"good reason for whatever"},{"speaker":"Kelly Vega","startTime":2077.4230000000002,"endTime":2080.063,"body":"it is, so education."},{"speaker":"Galen Low","startTime":2080.663,"endTime":2083.3630000000003,"body":"You mentioned"},{"speaker":"Galen Low","startTime":2080.663,"endTime":2083.3630000000003,"body":"like, you know, data security,"},{"speaker":"Galen Low","startTime":2083.393,"endTime":2084.833,"body":"compliance and stuff like that."},{"speaker":"Galen Low","startTime":2084.833,"endTime":2087.623,"body":"Harv, you mentioned that scar,"},{"speaker":"Galen Low","startTime":2084.833,"endTime":2087.623,"body":"there's like certain tools"},{"speaker":"Galen Low","startTime":2087.623,"endTime":2090.9230000000002,"body":"you can use because, you know,"},{"speaker":"Galen Low","startTime":2087.623,"endTime":2090.9230000000002,"body":"they've been sort of vetted into"},{"speaker":"Galen Low","startTime":2090.9230000000002,"endTime":2093.7380000000003,"body":"the sort of overall governance"},{"speaker":"Galen Low","startTime":2090.9230000000002,"endTime":2093.7380000000003,"body":"program around AI tools."},{"speaker":"Galen Low","startTime":2094.188,"endTime":2097.5480000000002,"body":"I guess maybe my question is"},{"speaker":"Galen Low","startTime":2094.188,"endTime":2097.5480000000002,"body":"like, is or is it not one of"},{"speaker":"Galen Low","startTime":2097.5480000000002,"endTime":2100.578,"body":"the things that folks seem"},{"speaker":"Galen Low","startTime":2097.5480000000002,"endTime":2100.578,"body":"to be either sidestepping"},{"speaker":"Galen Low","startTime":2100.608,"endTime":2103.5480000000002,"body":"missing or fully taking into"},{"speaker":"Galen Low","startTime":2100.608,"endTime":2103.5480000000002,"body":"account when they're rolling"},{"speaker":"Galen Low","startTime":2103.5480000000002,"endTime":2108.768,"body":"out their sort of like internal"},{"speaker":"Galen Low","startTime":2103.5480000000002,"endTime":2108.768,"body":"AI processes slash you know,"},{"speaker":"Galen Low","startTime":2108.768,"endTime":2112.308,"body":"what is the right level of"},{"speaker":"Galen Low","startTime":2108.768,"endTime":2112.308,"body":"governance at a certain stage?"},{"speaker":"Galen Low","startTime":2112.6980000000003,"endTime":2113.898,"body":"Data privacy,"},{"speaker":"Galen Low","startTime":2112.6980000000003,"endTime":2113.898,"body":"compliance, all that."},{"speaker":"Harv Nagra","startTime":2114.438,"endTime":2114.9480000000003,"body":"Totally."},{"speaker":"Harv Nagra","startTime":2114.998,"endTime":2117.054,"body":"I think it comes down to the"},{"speaker":"Harv Nagra","startTime":2114.998,"endTime":2117.054,"body":"organization and kind of the"},{"speaker":"Harv Nagra","startTime":2117.054,"endTime":2118.313,"body":"maturity around that, right?"},{"speaker":"Harv Nagra","startTime":2118.4930000000004,"endTime":2122.393,"body":"Over the past couple years since"},{"speaker":"Harv Nagra","startTime":2118.4930000000004,"endTime":2122.393,"body":"like this whole AI kind of race"},{"speaker":"Harv Nagra","startTime":2122.393,"endTime":2125.543,"body":"started, I think there has been"},{"speaker":"Harv Nagra","startTime":2122.393,"endTime":2125.543,"body":"a lot of experimentation and"},{"speaker":"Harv Nagra","startTime":2125.543,"endTime":2127.853,"body":"there was a lot of concern,"},{"speaker":"Harv Nagra","startTime":2125.543,"endTime":2127.853,"body":"especially in the early days"},{"speaker":"Harv Nagra","startTime":2127.853,"endTime":2130.7630000000004,"body":"of people like uploading client"},{"speaker":"Harv Nagra","startTime":2127.853,"endTime":2130.7630000000004,"body":"data and stuff like that."},{"speaker":"Harv Nagra","startTime":2130.7630000000004,"endTime":2132.114,"body":"I'm sure that was happening."},{"speaker":"Harv Nagra","startTime":2132.114,"endTime":2133.523,"body":"I'm sure that happens now."},{"speaker":"Harv Nagra","startTime":2133.824,"endTime":2136.884,"body":"At least now we've got like"},{"speaker":"Harv Nagra","startTime":2133.824,"endTime":2136.884,"body":"kind of clear guidelines for our"},{"speaker":"Harv Nagra","startTime":2136.884,"endTime":2139.824,"body":"businesses to say, this is what"},{"speaker":"Harv Nagra","startTime":2136.884,"endTime":2139.824,"body":"you're allowed to do and not."},{"speaker":"Harv Nagra","startTime":2140.3480000000004,"endTime":2141.009,"body":"Like shadow."},{"speaker":"Harv Nagra","startTime":2141.009,"endTime":2144.338,"body":"It has always been a problem"},{"speaker":"Harv Nagra","startTime":2141.009,"endTime":2144.338,"body":"that ops and finance people"},{"speaker":"Harv Nagra","startTime":2144.338,"endTime":2146.588,"body":"have had to worry about"},{"speaker":"Harv Nagra","startTime":2144.338,"endTime":2146.588,"body":"people kind of just finding"},{"speaker":"Harv Nagra","startTime":2146.588,"endTime":2148.779,"body":"tools that they want to use,"},{"speaker":"Harv Nagra","startTime":2146.588,"endTime":2148.779,"body":"downloading them, installing"},{"speaker":"Harv Nagra","startTime":2148.779,"endTime":2152.108,"body":"them, asking for, you know,"},{"speaker":"Harv Nagra","startTime":2148.779,"endTime":2152.108,"body":"signing up for a subscription."},{"speaker":"Harv Nagra","startTime":2152.108,"endTime":2155.049,"body":"And the thing is, like, one, you"},{"speaker":"Harv Nagra","startTime":2152.108,"endTime":2155.049,"body":"end up having too many things"},{"speaker":"Harv Nagra","startTime":2155.049,"endTime":2158.228,"body":"that you're paying for that you,"},{"speaker":"Harv Nagra","startTime":2155.049,"endTime":2158.228,"body":"you might not have control over."},{"speaker":"Harv Nagra","startTime":2158.228,"endTime":2160.898,"body":"And number two, not everyone's"},{"speaker":"Harv Nagra","startTime":2158.228,"endTime":2160.898,"body":"benefiting from those"},{"speaker":"Harv Nagra","startTime":2160.898,"endTime":2162.128,"body":"kind of platforms, right?"},{"speaker":"Harv Nagra","startTime":2162.429,"endTime":2164.288,"body":"And sharing that"},{"speaker":"Harv Nagra","startTime":2162.429,"endTime":2164.288,"body":"knowledge and opportunity."},{"speaker":"Harv Nagra","startTime":2164.288,"endTime":2167.409,"body":"So I think that's why having"},{"speaker":"Harv Nagra","startTime":2164.288,"endTime":2167.409,"body":"those kind of controls in place."},{"speaker":"Harv Nagra","startTime":2168.1580000000004,"endTime":2170.8880000000004,"body":"From the operational point of"},{"speaker":"Harv Nagra","startTime":2168.1580000000004,"endTime":2170.8880000000004,"body":"view to say, this is how we"},{"speaker":"Harv Nagra","startTime":2170.8880000000004,"endTime":2173.708,"body":"kind of select products and"},{"speaker":"Harv Nagra","startTime":2170.8880000000004,"endTime":2173.708,"body":"make sure that they're safe"},{"speaker":"Harv Nagra","startTime":2174.128,"endTime":2177.3680000000004,"body":"and this is how, what our"},{"speaker":"Harv Nagra","startTime":2174.128,"endTime":2177.3680000000004,"body":"guidance is on what you can and"},{"speaker":"Harv Nagra","startTime":2177.3680000000004,"endTime":2179.6780000000003,"body":"can't use that platform for."},{"speaker":"Harv Nagra","startTime":2179.6780000000003,"endTime":2181.7180000000003,"body":"So I think that's"},{"speaker":"Harv Nagra","startTime":2179.6780000000003,"endTime":2181.7180000000003,"body":"super, super important."},{"speaker":"Melissa Morris","startTime":2182.078,"endTime":2184.418,"body":"And I would"},{"speaker":"Melissa Morris","startTime":2182.078,"endTime":2184.418,"body":"add to that, I think we've"},{"speaker":"Melissa Morris","startTime":2184.418,"endTime":2187.058,"body":"been talking a lot about it"},{"speaker":"Melissa Morris","startTime":2184.418,"endTime":2187.058,"body":"from the context of within our"},{"speaker":"Melissa Morris","startTime":2187.058,"endTime":2190.268,"body":"own agency or within our own"},{"speaker":"Melissa Morris","startTime":2187.058,"endTime":2190.268,"body":"business, but I think having"},{"speaker":"Melissa Morris","startTime":2190.268,"endTime":2194.1380000000004,"body":"some clarity for your clients"},{"speaker":"Melissa Morris","startTime":2190.268,"endTime":2194.1380000000004,"body":"and a line of visibility on"},{"speaker":"Melissa Morris","startTime":2194.1380000000004,"endTime":2197.018,"body":"how you are using it when"},{"speaker":"Melissa Morris","startTime":2194.1380000000004,"endTime":2197.018,"body":"relevant and appropriate."},{"speaker":"Melissa Morris","startTime":2197.364,"endTime":2200.364,"body":"I'm just thinking of a"},{"speaker":"Melissa Morris","startTime":2197.364,"endTime":2200.364,"body":"company we're working with."},{"speaker":"Melissa Morris","startTime":2200.753,"endTime":2204.203,"body":"They have conversations that"},{"speaker":"Melissa Morris","startTime":2200.753,"endTime":2204.203,"body":"are quite sensitive to the"},{"speaker":"Melissa Morris","startTime":2204.203,"endTime":2207.384,"body":"point where if brought into a"},{"speaker":"Melissa Morris","startTime":2204.203,"endTime":2207.384,"body":"court of law, suddenly there's"},{"speaker":"Melissa Morris","startTime":2207.384,"endTime":2211.523,"body":"a transcript of the meeting that"},{"speaker":"Melissa Morris","startTime":2207.384,"endTime":2211.523,"body":"never happened or shouldn't have"},{"speaker":"Melissa Morris","startTime":2211.523,"endTime":2213.2630000000004,"body":"happened or recording of it."},{"speaker":"Melissa Morris","startTime":2213.654,"endTime":2218.0330000000004,"body":"So there's definitely certain"},{"speaker":"Melissa Morris","startTime":2213.654,"endTime":2218.0330000000004,"body":"situations where you would"},{"speaker":"Melissa Morris","startTime":2218.0330000000004,"endTime":2221.333,"body":"want to be very careful and"},{"speaker":"Melissa Morris","startTime":2218.0330000000004,"endTime":2221.333,"body":"make sure your client knows."},{"speaker":"Melissa Morris","startTime":2221.889,"endTime":2223.628,"body":"And I mean this is"},{"speaker":"Melissa Morris","startTime":2221.889,"endTime":2223.628,"body":"standard practice about"},{"speaker":"Melissa Morris","startTime":2223.628,"endTime":2224.708,"body":"recording and such too."},{"speaker":"Melissa Morris","startTime":2224.708,"endTime":2227.139,"body":"But do I take that recording"},{"speaker":"Melissa Morris","startTime":2224.708,"endTime":2227.139,"body":"and go back and make it"},{"speaker":"Melissa Morris","startTime":2227.139,"endTime":2229.358,"body":"a transcription and save"},{"speaker":"Melissa Morris","startTime":2227.139,"endTime":2229.358,"body":"it in my Google Doc?"},{"speaker":"Melissa Morris","startTime":2229.358,"endTime":2231.458,"body":"'cause it's really easy for me"},{"speaker":"Melissa Morris","startTime":2229.358,"endTime":2231.458,"body":"to go back and reference what"},{"speaker":"Melissa Morris","startTime":2231.458,"endTime":2235.239,"body":"we talked about, make sure"},{"speaker":"Melissa Morris","startTime":2231.458,"endTime":2235.239,"body":"they know that or that's okay."},{"speaker":"Melissa Morris","startTime":2235.538,"endTime":2239.288,"body":"And just knowing what sort of"},{"speaker":"Melissa Morris","startTime":2235.538,"endTime":2239.288,"body":"documentation you're keeping"},{"speaker":"Melissa Morris","startTime":2239.288,"endTime":2242.018,"body":"and what implications that may"},{"speaker":"Melissa Morris","startTime":2239.288,"endTime":2242.018,"body":"or may not have down the road."},{"speaker":"Kelly Vega","startTime":2242.753,"endTime":2246.1730000000002,"body":"We actually made a"},{"speaker":"Kelly Vega","startTime":2242.753,"endTime":2246.1730000000002,"body":"standard agreement that we would"},{"speaker":"Kelly Vega","startTime":2246.1730000000002,"endTime":2248.933,"body":"have everything transcribed"},{"speaker":"Kelly Vega","startTime":2246.1730000000002,"endTime":2248.933,"body":"or anyone had the ability if"},{"speaker":"Kelly Vega","startTime":2248.933,"endTime":2251.873,"body":"on these calls to transcribe"},{"speaker":"Kelly Vega","startTime":2248.933,"endTime":2251.873,"body":"or record at any point."},{"speaker":"Kelly Vega","startTime":2251.873,"endTime":2254.1530000000002,"body":"And everyone was just like,"},{"speaker":"Kelly Vega","startTime":2251.873,"endTime":2254.1530000000002,"body":"please, yes, accountability."},{"speaker":"Kelly Vega","startTime":2254.1530000000002,"endTime":2254.6330000000003,"body":"That's great."},{"speaker":"Kelly Vega","startTime":2254.663,"endTime":2257.183,"body":"'cause just the interruption"},{"speaker":"Kelly Vega","startTime":2254.663,"endTime":2257.183,"body":"of like asking is this okay"},{"speaker":"Kelly Vega","startTime":2257.183,"endTime":2260.5130000000004,"body":"now it's not for everyone,"},{"speaker":"Kelly Vega","startTime":2257.183,"endTime":2260.5130000000004,"body":"but that has been simply nice."},{"speaker":"Galen Low","startTime":2260.693,"endTime":2260.8430000000003,"body":"Yeah."},{"speaker":"Galen Low","startTime":2260.8430000000003,"endTime":2262.9730000000004,"body":"'cause you've worked in a"},{"speaker":"Galen Low","startTime":2260.8430000000003,"endTime":2262.9730000000004,"body":"lot of like heavily regulated"},{"speaker":"Galen Low","startTime":2262.9730000000004,"endTime":2266.0930000000003,"body":"industries as well, which I"},{"speaker":"Galen Low","startTime":2262.9730000000004,"endTime":2266.0930000000003,"body":"imagine some of those clients"},{"speaker":"Galen Low","startTime":2266.0930000000003,"endTime":2267.353,"body":"would be like, no, thank you."},{"speaker":"Galen Low","startTime":2268.224,"endTime":2268.824,"body":"Did it surprise you?"},{"speaker":"Galen Low","startTime":2268.824,"endTime":2269.679,"body":"And they're like"},{"speaker":"Galen Low","startTime":2268.824,"endTime":2269.679,"body":"yeah, please do that."},{"speaker":"Kelly Vega","startTime":2269.978,"endTime":2271.838,"body":"Actually, for"},{"speaker":"Kelly Vega","startTime":2269.978,"endTime":2271.838,"body":"me, it was more the other way"},{"speaker":"Kelly Vega","startTime":2271.838,"endTime":2275.559,"body":"around where it was preference"},{"speaker":"Kelly Vega","startTime":2271.838,"endTime":2275.559,"body":"to have it recorded for"},{"speaker":"Kelly Vega","startTime":2275.588,"endTime":2277.208,"body":"simply accountability reasons."},{"speaker":"Kelly Vega","startTime":2277.208,"endTime":2280.299,"body":"I mean, because something"},{"speaker":"Kelly Vega","startTime":2277.208,"endTime":2280.299,"body":"could so easily be associated"},{"speaker":"Kelly Vega","startTime":2280.299,"endTime":2284.259,"body":"wrong, or when it came to,"},{"speaker":"Kelly Vega","startTime":2280.299,"endTime":2284.259,"body":"gosh, so many technicalities"},{"speaker":"Kelly Vega","startTime":2284.259,"endTime":2286.659,"body":"with regulations and"},{"speaker":"Kelly Vega","startTime":2284.259,"endTime":2286.659,"body":"permissions and whatnot."},{"speaker":"Kelly Vega","startTime":2287.309,"endTime":2290.309,"body":"It was actually from, in my"},{"speaker":"Kelly Vega","startTime":2287.309,"endTime":2290.309,"body":"experience, defaulted to."},{"speaker":"Galen Low","startTime":2290.309,"endTime":2290.549,"body":"That's fair."},{"speaker":"Galen Low","startTime":2290.549,"endTime":2293.668,"body":"It's like the opposite is"},{"speaker":"Galen Low","startTime":2290.549,"endTime":2293.668,"body":"like, because of regulation,"},{"speaker":"Galen Low","startTime":2293.7290000000003,"endTime":2296.668,"body":"we do want to have a record"},{"speaker":"Galen Low","startTime":2293.7290000000003,"endTime":2296.668,"body":"of this thing having happened."},{"speaker":"Kelly Vega","startTime":2296.909,"endTime":2297.239,"body":"Yes."},{"speaker":"Kelly Vega","startTime":2297.239,"endTime":2300.449,"body":"Now I will say from the top"},{"speaker":"Kelly Vega","startTime":2297.239,"endTime":2300.449,"body":"of a meeting that I simply"},{"speaker":"Kelly Vega","startTime":2300.449,"endTime":2302.7290000000003,"body":"want to be more casual, not"},{"speaker":"Kelly Vega","startTime":2300.449,"endTime":2302.7290000000003,"body":"because of accountability"},{"speaker":"Kelly Vega","startTime":2302.7290000000003,"endTime":2304.648,"body":"things, but I'll say I'm"},{"speaker":"Kelly Vega","startTime":2302.7290000000003,"endTime":2304.648,"body":"not gonna record this one."},{"speaker":"Kelly Vega","startTime":2304.829,"endTime":2307.259,"body":"If you feel like it"},{"speaker":"Kelly Vega","startTime":2304.829,"endTime":2307.259,"body":"absolutely precedent any"},{"speaker":"Kelly Vega","startTime":2307.259,"endTime":2310.9790000000003,"body":"time, but sometimes I know"},{"speaker":"Kelly Vega","startTime":2307.259,"endTime":2310.9790000000003,"body":"that having that can change"},{"speaker":"Kelly Vega","startTime":2310.9790000000003,"endTime":2312.239,"body":"the era of a conversation."},{"speaker":"Kelly Vega","startTime":2312.239,"endTime":2313.844,"body":"So, be mindful of that."},{"speaker":"Kelly Vega","startTime":2313.844,"endTime":2316.244,"body":"Like I'm not doing that with"},{"speaker":"Kelly Vega","startTime":2313.844,"endTime":2316.244,"body":"my one-on-ones with my PMs."},{"speaker":"Kelly Vega","startTime":2316.244,"endTime":2317.6440000000002,"body":"I'm not a you know, blown out."},{"speaker":"Kelly Vega","startTime":2318.364,"endTime":2318.6940000000004,"body":"That's good."},{"speaker":"Kelly Vega","startTime":2319.2340000000004,"endTime":2320.3740000000003,"body":"We're gathering requirements."},{"speaker":"Kelly Vega","startTime":2320.929,"endTime":2321.739,"body":"The red button's on."},{"speaker":"Galen Low","startTime":2322.1290000000004,"endTime":2322.429,"body":"Love it."},{"speaker":"Galen Low","startTime":2323.599,"endTime":2325.699,"body":"A big thank you to our"},{"speaker":"Galen Low","startTime":2323.599,"endTime":2325.699,"body":"panelists for volunteering"},{"speaker":"Galen Low","startTime":2325.699,"endTime":2326.299,"body":"their time today."},{"speaker":"Galen Low","startTime":2326.599,"endTime":2328.849,"body":"I know we hang out all the time,"},{"speaker":"Galen Low","startTime":2326.599,"endTime":2328.849,"body":"but this has been so much fun."},{"speaker":"Galen Low","startTime":2328.849,"endTime":2331.279,"body":"Also, just getting you"},{"speaker":"Galen Low","startTime":2328.849,"endTime":2331.279,"body":"three in a room together"},{"speaker":"Galen Low","startTime":2331.489,"endTime":2332.509,"body":"has been loads of fun."},{"speaker":"Galen Low","startTime":2332.8390000000004,"endTime":2333.9790000000003,"body":"Thank you so much"},{"speaker":"Galen Low","startTime":2332.8390000000004,"endTime":2333.9790000000003,"body":"for your insights."},{"speaker":"Kelly Vega","startTime":2334.6090000000004,"endTime":2335.659,"body":"Yeah,"},{"speaker":"Kelly Vega","startTime":2334.6090000000004,"endTime":2335.659,"body":"thanks for having me."},{"speaker":"Melissa Morris","startTime":2335.8990000000003,"endTime":2336.079,"body":"Thank you."}]}