{"version":"1.0.0","segments":[{"speaker":"Galen Low","startTime":22.880000000000003,"endTime":25.310000000000002,"body":"What made you decide"},{"speaker":"Galen Low","startTime":22.880000000000003,"endTime":25.310000000000002,"body":"to pull the trigger on creating"},{"speaker":"Galen Low","startTime":25.310000000000002,"endTime":28.04,"body":"AI teammates instead of doing"},{"speaker":"Galen Low","startTime":25.310000000000002,"endTime":28.04,"body":"something more conventional?"},{"speaker":"Megan Ratcliff","startTime":28.1,"endTime":30.26,"body":"I was the head"},{"speaker":"Megan Ratcliff","startTime":28.1,"endTime":30.26,"body":"of demand at the time, and I"},{"speaker":"Megan Ratcliff","startTime":30.26,"endTime":31.64,"body":"didn't have a lot of resources."},{"speaker":"Megan Ratcliff","startTime":31.64,"endTime":32.84,"body":"I didn't have a lot of cash."},{"speaker":"Megan Ratcliff","startTime":32.99,"endTime":34.85,"body":"I didn't have a lot of"},{"speaker":"Megan Ratcliff","startTime":32.99,"endTime":34.85,"body":"time and I didn't have"},{"speaker":"Megan Ratcliff","startTime":34.85,"endTime":35.96,"body":"a lot of team members."},{"speaker":"Megan Ratcliff","startTime":36.17,"endTime":40.64,"body":"So I started by building out"},{"speaker":"Megan Ratcliff","startTime":36.17,"endTime":40.64,"body":"the first teammate, which"},{"speaker":"Megan Ratcliff","startTime":40.64,"endTime":42.35,"body":"was a campaign copywriter."},{"speaker":"Megan Ratcliff","startTime":42.56,"endTime":45.47,"body":"Then I started to build"},{"speaker":"Megan Ratcliff","startTime":42.56,"endTime":45.47,"body":"strategists to help me think."},{"speaker":"Galen Low","startTime":45.71,"endTime":48.769999999999996,"body":"Will building a team"},{"speaker":"Galen Low","startTime":45.71,"endTime":48.769999999999996,"body":"of AI agents automatically put"},{"speaker":"Galen Low","startTime":48.769999999999996,"endTime":50.24,"body":"you and your teams out of a job?"},{"speaker":"Megan Ratcliff","startTime":50.510000000000005,"endTime":54.799,"body":"Yes, and..."},{"speaker":"Megan Ratcliff","startTime":50.510000000000005,"endTime":54.799,"body":"because what is going to happen"},{"speaker":"Megan Ratcliff","startTime":54.799,"endTime":57.59,"body":"is that you're going to be able"},{"speaker":"Megan Ratcliff","startTime":54.799,"endTime":57.59,"body":"to build a system of tools that"},{"speaker":"Megan Ratcliff","startTime":57.59,"endTime":60.74,"body":"supports the work that you do"},{"speaker":"Megan Ratcliff","startTime":57.59,"endTime":60.74,"body":"from an execution standpoint,"},{"speaker":"Megan Ratcliff","startTime":60.86,"endTime":64.25,"body":"and you can also use these tools"},{"speaker":"Megan Ratcliff","startTime":60.86,"endTime":64.25,"body":"to help uplevel your strategic"},{"speaker":"Megan Ratcliff","startTime":64.46000000000001,"endTime":66.049,"body":"influence on the organization."},{"speaker":"Megan Ratcliff","startTime":66.049,"endTime":69.08,"body":"So what you should be doing is"},{"speaker":"Megan Ratcliff","startTime":66.049,"endTime":69.08,"body":"using AI to replace your current"},{"speaker":"Megan Ratcliff","startTime":69.08,"endTime":71.15,"body":"job while building your new job."},{"speaker":"Megan Ratcliff","startTime":71.18,"endTime":73.25,"body":"That is what the future"},{"speaker":"Megan Ratcliff","startTime":71.18,"endTime":73.25,"body":"of this looks like."},{"speaker":"Galen Low","startTime":73.4,"endTime":76.22,"body":"I heard of someone"},{"speaker":"Galen Low","startTime":73.4,"endTime":76.22,"body":"who actually puts their team"},{"speaker":"Galen Low","startTime":76.22,"endTime":79.61,"body":"of agents on their resume"},{"speaker":"Galen Low","startTime":76.22,"endTime":79.61,"body":"and basically interviews"},{"speaker":"Galen Low","startTime":79.61,"endTime":83.565,"body":"and sells themselves as a"},{"speaker":"Galen Low","startTime":79.61,"endTime":83.565,"body":"team to potential employers."},{"speaker":"Galen Low","startTime":83.805,"endTime":85.005,"body":"Valid or fake news?"},{"speaker":"Megan Ratcliff","startTime":85.36500000000001,"endTime":86.08500000000001,"body":"Valid."},{"speaker":"Megan Ratcliff","startTime":86.295,"endTime":87.644,"body":"I've seen this before."},{"speaker":"Megan Ratcliff","startTime":87.825,"endTime":90.885,"body":"If I'm hiring a marketer,"},{"speaker":"Megan Ratcliff","startTime":87.825,"endTime":90.885,"body":"I'm looking to see how"},{"speaker":"Megan Ratcliff","startTime":90.885,"endTime":92.325,"body":"AI enabled they are."},{"speaker":"Megan Ratcliff","startTime":92.415,"endTime":95.235,"body":"So if you came to your interview"},{"speaker":"Megan Ratcliff","startTime":92.415,"endTime":95.235,"body":"and you said, here's the"},{"speaker":"Megan Ratcliff","startTime":95.235,"endTime":97.78,"body":"team of agents I'm bringing"},{"speaker":"Megan Ratcliff","startTime":95.235,"endTime":97.78,"body":"with me, I would be like..."},{"speaker":"Galen Low","startTime":104.375,"endTime":106.025,"body":"welcome to The"},{"speaker":"Galen Low","startTime":104.375,"endTime":106.025,"body":"Digital Project Manager"},{"speaker":"Galen Low","startTime":106.025,"endTime":108.305,"body":"Podcast — the show that"},{"speaker":"Galen Low","startTime":106.025,"endTime":108.305,"body":"helps delivery leaders work"},{"speaker":"Galen Low","startTime":108.305,"endTime":110.735,"body":"smarter, deliver smoother,"},{"speaker":"Galen Low","startTime":108.305,"endTime":110.735,"body":"and lead their teams with"},{"speaker":"Galen Low","startTime":110.735,"endTime":112.385,"body":"confidence in the age of AI."},{"speaker":"Galen Low","startTime":112.745,"endTime":115.115,"body":"I'm Galen, and every week"},{"speaker":"Galen Low","startTime":112.745,"endTime":115.115,"body":"we dive into real world"},{"speaker":"Galen Low","startTime":115.115,"endTime":118.115,"body":"strategies, emerging trends,"},{"speaker":"Galen Low","startTime":115.115,"endTime":118.115,"body":"proven frameworks, and the"},{"speaker":"Galen Low","startTime":118.115,"endTime":120.275,"body":"occasional war story from"},{"speaker":"Galen Low","startTime":118.115,"endTime":120.275,"body":"the project front lines."},{"speaker":"Galen Low","startTime":120.515,"endTime":122.105,"body":"Whether you're steering"},{"speaker":"Galen Low","startTime":120.515,"endTime":122.105,"body":"massive transformation"},{"speaker":"Galen Low","startTime":122.105,"endTime":124.865,"body":"projects, wrangling AI"},{"speaker":"Galen Low","startTime":122.105,"endTime":124.865,"body":"workflows, or just trying to"},{"speaker":"Galen Low","startTime":124.865,"endTime":127.304,"body":"keep the chaos under control,"},{"speaker":"Galen Low","startTime":124.865,"endTime":127.304,"body":"you're in the right place."},{"speaker":"Galen Low","startTime":127.604,"endTime":128.265,"body":"Let's get into it."},{"speaker":"Galen Low","startTime":128.625,"endTime":131.595,"body":"Alright, in this episode we're"},{"speaker":"Galen Low","startTime":128.625,"endTime":131.595,"body":"talking about what it's actually"},{"speaker":"Galen Low","startTime":131.595,"endTime":135.435,"body":"like to build and manage a"},{"speaker":"Galen Low","startTime":131.595,"endTime":135.435,"body":"team of AI teammates — not"},{"speaker":"Galen Low","startTime":135.435,"endTime":137.97899999999998,"body":"in the future... right now,"},{"speaker":"Galen Low","startTime":135.435,"endTime":137.97899999999998,"body":"using today's technology."},{"speaker":"Galen Low","startTime":138.66500000000002,"endTime":141.335,"body":"To do that, we're going to"},{"speaker":"Galen Low","startTime":138.66500000000002,"endTime":141.335,"body":"focus on the SaaS marketing"},{"speaker":"Galen Low","startTime":141.335,"endTime":144.785,"body":"space, and then we're gonna"},{"speaker":"Galen Low","startTime":141.335,"endTime":144.785,"body":"zoom out from that into a set of"},{"speaker":"Galen Low","startTime":144.785,"endTime":148.025,"body":"actionable tips and tricks for"},{"speaker":"Galen Low","startTime":144.785,"endTime":148.025,"body":"any team-based collaboration."},{"speaker":"Galen Low","startTime":148.29500000000002,"endTime":151.505,"body":"With me today is Megan Ratcliff,"},{"speaker":"Galen Low","startTime":148.29500000000002,"endTime":151.505,"body":"a marketing specialist who"},{"speaker":"Galen Low","startTime":151.505,"endTime":154.655,"body":"did exactly what we're talking"},{"speaker":"Galen Low","startTime":151.505,"endTime":154.655,"body":"about in her previous life at"},{"speaker":"Galen Low","startTime":154.655,"endTime":156.215,"body":"SaaS Career Tech company, Dice."},{"speaker":"Galen Low","startTime":156.815,"endTime":159.875,"body":"As the Head of Marketing at"},{"speaker":"Galen Low","startTime":156.815,"endTime":159.875,"body":"Dice, Megan effectively built AI"},{"speaker":"Galen Low","startTime":159.875,"endTime":162.845,"body":"teammates to fill the otherwise"},{"speaker":"Galen Low","startTime":159.875,"endTime":162.845,"body":"universally accepted gaps"},{"speaker":"Galen Low","startTime":163.025,"endTime":166.025,"body":"between the holy trifecta of"},{"speaker":"Galen Low","startTime":163.025,"endTime":166.025,"body":"marketing, sales, and customer"},{"speaker":"Galen Low","startTime":166.025,"endTime":168.51500000000001,"body":"success — effectively building"},{"speaker":"Galen Low","startTime":166.025,"endTime":168.51500000000001,"body":"the bridge between those"},{"speaker":"Galen Low","startTime":168.51500000000001,"endTime":170.165,"body":"teams to drive revenue growth."},{"speaker":"Galen Low","startTime":170.674,"endTime":173.614,"body":"Today, Megan is a hands-on"},{"speaker":"Galen Low","startTime":170.674,"endTime":173.614,"body":"go-to-market consultant and"},{"speaker":"Galen Low","startTime":173.614,"endTime":176.545,"body":"coach pulling people out"},{"speaker":"Galen Low","startTime":173.614,"endTime":176.545,"body":"of the AI pit of despair."},{"speaker":"Galen Low","startTime":176.864,"endTime":180.005,"body":"At Clarity \u0026 Motion Collective,"},{"speaker":"Galen Low","startTime":176.864,"endTime":180.005,"body":"she leverages her specialized"},{"speaker":"Galen Low","startTime":180.005,"endTime":183.725,"body":"AI ecosystem across multiple"},{"speaker":"Galen Low","startTime":180.005,"endTime":183.725,"body":"verticals to amplify"},{"speaker":"Galen Low","startTime":183.725,"endTime":186.815,"body":"organizational capabilities"},{"speaker":"Galen Low","startTime":183.725,"endTime":186.815,"body":"while maintaining the human"},{"speaker":"Galen Low","startTime":186.815,"endTime":189.484,"body":"connection that drives real"},{"speaker":"Galen Low","startTime":186.815,"endTime":189.484,"body":"business relationships."},{"speaker":"Galen Low","startTime":189.71,"endTime":191.27,"body":"Megan, thanks for being"},{"speaker":"Galen Low","startTime":189.71,"endTime":191.27,"body":"with me here today."},{"speaker":"Megan Ratcliff","startTime":191.51,"endTime":192.59,"body":"Thanks for having me."},{"speaker":"Galen Low","startTime":192.83,"endTime":194.06,"body":"I'm really"},{"speaker":"Galen Low","startTime":192.83,"endTime":194.06,"body":"excited about this."},{"speaker":"Galen Low","startTime":194.06,"endTime":195.35,"body":"I loved our chat so far."},{"speaker":"Galen Low","startTime":195.35,"endTime":196.76,"body":"I loved our chats"},{"speaker":"Galen Low","startTime":195.35,"endTime":196.76,"body":"in the green room."},{"speaker":"Galen Low","startTime":197.03,"endTime":199.79,"body":"I'm excited to dive in because"},{"speaker":"Galen Low","startTime":197.03,"endTime":199.79,"body":"this is such an important topic"},{"speaker":"Galen Low","startTime":199.79,"endTime":201.65,"body":"that I see in my LinkedIn feed."},{"speaker":"Galen Low","startTime":201.65,"endTime":205.79,"body":"You know, it's you're gonna be"},{"speaker":"Galen Low","startTime":201.65,"endTime":205.79,"body":"managing teams of AI teammates."},{"speaker":"Galen Low","startTime":206.12,"endTime":208.16,"body":"This is gonna be the"},{"speaker":"Galen Low","startTime":206.12,"endTime":208.16,"body":"future, and then you were"},{"speaker":"Galen Low","startTime":208.16,"endTime":211.22,"body":"referred to me from a mutual"},{"speaker":"Galen Low","startTime":208.16,"endTime":211.22,"body":"contact of ours and she was"},{"speaker":"Galen Low","startTime":211.22,"endTime":212.45,"body":"like, Megan's done this."},{"speaker":"Galen Low","startTime":212.48,"endTime":213.35,"body":"You should talk to her."},{"speaker":"Galen Low","startTime":213.35,"endTime":215.42,"body":"I'm like, yes, I"},{"speaker":"Galen Low","startTime":213.35,"endTime":215.42,"body":"should talk to her."},{"speaker":"Galen Low","startTime":216.889,"endTime":219.53,"body":"To start off, I wanted to just"},{"speaker":"Galen Low","startTime":216.889,"endTime":219.53,"body":"like set the scene around one"},{"speaker":"Galen Low","startTime":219.53,"endTime":222.35,"body":"big hairy beast of a question"},{"speaker":"Galen Low","startTime":219.53,"endTime":222.35,"body":"that is on everyone's mind"},{"speaker":"Galen Low","startTime":222.35,"endTime":224.57,"body":"when they read the title of"},{"speaker":"Galen Low","startTime":222.35,"endTime":224.57,"body":"this episode, but then I'd"},{"speaker":"Galen Low","startTime":224.57,"endTime":226.67,"body":"like to zoom out from that"},{"speaker":"Galen Low","startTime":224.57,"endTime":226.67,"body":"and talk about three things."},{"speaker":"Galen Low","startTime":226.94,"endTime":229.31,"body":"Firstly, I wanted to talk"},{"speaker":"Galen Low","startTime":226.94,"endTime":229.31,"body":"about the problems that you"},{"speaker":"Galen Low","startTime":229.31,"endTime":231.71,"body":"set out to solve and what"},{"speaker":"Galen Low","startTime":229.31,"endTime":231.71,"body":"your learning curve looked"},{"speaker":"Galen Low","startTime":231.71,"endTime":233.989,"body":"like as you dip your toe"},{"speaker":"Galen Low","startTime":231.71,"endTime":233.989,"body":"into the deep end of AI."},{"speaker":"Galen Low","startTime":234.35,"endTime":236.06,"body":"Then I'd like to get your"},{"speaker":"Galen Low","startTime":234.35,"endTime":236.06,"body":"hot take on a few headlines"},{"speaker":"Galen Low","startTime":236.389,"endTime":237.56,"body":"and whether they are myth."},{"speaker":"Galen Low","startTime":237.855,"endTime":240.345,"body":"Exaggerations or maybe just"},{"speaker":"Galen Low","startTime":237.855,"endTime":240.345,"body":"like absolute truths when"},{"speaker":"Galen Low","startTime":240.345,"endTime":242.025,"body":"it comes to AI teammates."},{"speaker":"Galen Low","startTime":242.355,"endTime":244.005,"body":"And lastly, I'd like to"},{"speaker":"Galen Low","startTime":242.355,"endTime":244.005,"body":"explore what the future of"},{"speaker":"Galen Low","startTime":244.005,"endTime":247.845,"body":"teamwork looks like alongside"},{"speaker":"Galen Low","startTime":244.005,"endTime":247.845,"body":"AI teammates not too far"},{"speaker":"Galen Low","startTime":247.845,"endTime":250.425,"body":"into the future, the two"},{"speaker":"Galen Low","startTime":247.845,"endTime":250.425,"body":"to three year horizon line."},{"speaker":"Megan Ratcliff","startTime":250.605,"endTime":251.385,"body":"Sounds great."},{"speaker":"Galen Low","startTime":251.565,"endTime":253.665,"body":"Let me start"},{"speaker":"Galen Low","startTime":251.565,"endTime":253.665,"body":"out with my big, hairy"},{"speaker":"Galen Low","startTime":253.665,"endTime":255.135,"body":"question, so to speak."},{"speaker":"Galen Low","startTime":255.59,"endTime":258.85900000000004,"body":"Will building a team of AI"},{"speaker":"Galen Low","startTime":255.59,"endTime":258.85900000000004,"body":"agents automatically put you"},{"speaker":"Galen Low","startTime":258.85900000000004,"endTime":262.369,"body":"and your teams out of a job,"},{"speaker":"Galen Low","startTime":258.85900000000004,"endTime":262.369,"body":"and if so, what is the right job"},{"speaker":"Galen Low","startTime":262.369,"endTime":264.40999999999997,"body":"for humans in 2026 and beyond?"},{"speaker":"Megan Ratcliff","startTime":264.769,"endTime":265.76,"body":"Good question."},{"speaker":"Megan Ratcliff","startTime":265.76,"endTime":269.41999999999996,"body":"It is a hairy question and"},{"speaker":"Megan Ratcliff","startTime":265.76,"endTime":269.41999999999996,"body":"there is no like definitive"},{"speaker":"Megan Ratcliff","startTime":269.41999999999996,"endTime":270.85900000000004,"body":"answer I would say."},{"speaker":"Megan Ratcliff","startTime":271.22,"endTime":273.98,"body":"No or yes."},{"speaker":"Megan Ratcliff","startTime":273.98,"endTime":278.87,"body":"And because what is going to"},{"speaker":"Megan Ratcliff","startTime":273.98,"endTime":278.87,"body":"happen is that you're going"},{"speaker":"Megan Ratcliff","startTime":278.87,"endTime":281.39,"body":"to be able to build a system"},{"speaker":"Megan Ratcliff","startTime":278.87,"endTime":281.39,"body":"of tools that supports the"},{"speaker":"Megan Ratcliff","startTime":281.39,"endTime":284.51,"body":"work that you do from an"},{"speaker":"Megan Ratcliff","startTime":281.39,"endTime":284.51,"body":"execution standpoint, and you"},{"speaker":"Megan Ratcliff","startTime":284.51,"endTime":287.63,"body":"can also use these tools to"},{"speaker":"Megan Ratcliff","startTime":284.51,"endTime":287.63,"body":"help up level your strategic"},{"speaker":"Megan Ratcliff","startTime":287.75,"endTime":289.37,"body":"influence on the organization."},{"speaker":"Megan Ratcliff","startTime":289.37,"endTime":291.46900000000005,"body":"So what you should be"},{"speaker":"Megan Ratcliff","startTime":289.37,"endTime":291.46900000000005,"body":"doing is using AI to"},{"speaker":"Megan Ratcliff","startTime":291.46900000000005,"endTime":292.76,"body":"replace your current job."},{"speaker":"Megan Ratcliff","startTime":293.08399999999995,"endTime":294.55499999999995,"body":"While building your new job."},{"speaker":"Megan Ratcliff","startTime":294.615,"endTime":296.68499999999995,"body":"That is what the future"},{"speaker":"Megan Ratcliff","startTime":294.615,"endTime":296.68499999999995,"body":"of this looks like."},{"speaker":"Megan Ratcliff","startTime":296.68499999999995,"endTime":300.70399999999995,"body":"So smart marketers, project"},{"speaker":"Megan Ratcliff","startTime":296.68499999999995,"endTime":300.70399999999995,"body":"managers and the like are"},{"speaker":"Megan Ratcliff","startTime":301.005,"endTime":304.33399999999995,"body":"using AI to replace some"},{"speaker":"Megan Ratcliff","startTime":301.005,"endTime":304.33399999999995,"body":"of the stuff that they are"},{"speaker":"Megan Ratcliff","startTime":304.33399999999995,"endTime":307.905,"body":"doing now so that they can"},{"speaker":"Megan Ratcliff","startTime":304.33399999999995,"endTime":307.905,"body":"get into more strategic work."},{"speaker":"Galen Low","startTime":308.17499999999995,"endTime":310.96400000000006,"body":"And is that valued"},{"speaker":"Galen Low","startTime":308.17499999999995,"endTime":310.96400000000006,"body":"at organizations right now?"},{"speaker":"Galen Low","startTime":310.96400000000006,"endTime":313.33399999999995,"body":"Like I've worked in several"},{"speaker":"Galen Low","startTime":310.96400000000006,"endTime":313.33399999999995,"body":"agencies and I've had some"},{"speaker":"Galen Low","startTime":313.33399999999995,"endTime":316.005,"body":"really great bosses and a lot"},{"speaker":"Galen Low","startTime":313.33399999999995,"endTime":316.005,"body":"of my bosses, that was the"},{"speaker":"Galen Low","startTime":316.005,"endTime":317.025,"body":"first advice they gave to me."},{"speaker":"Galen Low","startTime":317.025,"endTime":319.30499999999995,"body":"They were like, listen, your job"},{"speaker":"Galen Low","startTime":317.025,"endTime":319.30499999999995,"body":"is to make yourself redundant."},{"speaker":"Galen Low","startTime":319.57899999999995,"endTime":321.79999999999995,"body":"Find something new to do"},{"speaker":"Galen Low","startTime":319.57899999999995,"endTime":321.79999999999995,"body":"within the organization."},{"speaker":"Galen Low","startTime":321.79999999999995,"endTime":322.37,"body":"I was like, cool."},{"speaker":"Galen Low","startTime":322.37,"endTime":324.5,"body":"And I feel lucky because"},{"speaker":"Galen Low","startTime":322.37,"endTime":324.5,"body":"that actually they were true"},{"speaker":"Galen Low","startTime":324.5,"endTime":325.54999999999995,"body":"and honest to their word."},{"speaker":"Galen Low","startTime":325.81899999999996,"endTime":327.07899999999995,"body":"I made my way up the ladder."},{"speaker":"Galen Low","startTime":327.28999999999996,"endTime":329.32899999999995,"body":"But I've heard stories"},{"speaker":"Galen Low","startTime":327.28999999999996,"endTime":329.32899999999995,"body":"from others who are like,"},{"speaker":"Galen Low","startTime":329.44899999999996,"endTime":331.97,"body":"yeah, they're like, oh,"},{"speaker":"Galen Low","startTime":329.44899999999996,"endTime":331.97,"body":"I'd like to do this now."},{"speaker":"Galen Low","startTime":331.97,"endTime":333.86,"body":"And they're like, yeah,"},{"speaker":"Galen Low","startTime":331.97,"endTime":333.86,"body":"we don't need that."},{"speaker":"Galen Low","startTime":333.98,"endTime":336.19899999999996,"body":"Could you just keep doing the"},{"speaker":"Galen Low","startTime":333.98,"endTime":336.19899999999996,"body":"mundane stuff you were doing?"},{"speaker":"Galen Low","startTime":336.995,"endTime":340.20399999999995,"body":"Or if you've automated it, then"},{"speaker":"Galen Low","startTime":336.995,"endTime":340.20399999999995,"body":"I don't know if there's a place"},{"speaker":"Galen Low","startTime":340.20399999999995,"endTime":342.54499999999996,"body":"for you in this organization,"},{"speaker":"Galen Low","startTime":340.20399999999995,"endTime":342.54499999999996,"body":"like is that a risk in this day"},{"speaker":"Galen Low","startTime":342.54499999999996,"endTime":345.005,"body":"and age, or do you feel like"},{"speaker":"Galen Low","startTime":342.54499999999996,"endTime":345.005,"body":"the trend with your clients"},{"speaker":"Galen Low","startTime":345.005,"endTime":347.274,"body":"and the organizations that"},{"speaker":"Galen Low","startTime":345.005,"endTime":347.274,"body":"you work with, are they yeah,"},{"speaker":"Galen Low","startTime":347.274,"endTime":348.59400000000005,"body":"we want everyone to level up."},{"speaker":"Galen Low","startTime":348.59400000000005,"endTime":351.169,"body":"We want them to come to us"},{"speaker":"Galen Low","startTime":348.59400000000005,"endTime":351.169,"body":"with ideas and we want them"},{"speaker":"Galen Low","startTime":351.169,"endTime":353.44899999999996,"body":"to sort of shape new jobs that"},{"speaker":"Galen Low","startTime":351.169,"endTime":353.44899999999996,"body":"maybe don't exist right now?"},{"speaker":"Megan Ratcliff","startTime":353.45399999999995,"endTime":355.669,"body":"Yeah, I"},{"speaker":"Megan Ratcliff","startTime":353.45399999999995,"endTime":355.669,"body":"think smart organizations"},{"speaker":"Megan Ratcliff","startTime":355.669,"endTime":358.249,"body":"are investing in their people"},{"speaker":"Megan Ratcliff","startTime":355.669,"endTime":358.249,"body":"right now so that they can"},{"speaker":"Megan Ratcliff","startTime":358.30899999999997,"endTime":360.97900000000004,"body":"upskill them because then"},{"speaker":"Megan Ratcliff","startTime":358.30899999999997,"endTime":360.97900000000004,"body":"instead of having a bunch of."},{"speaker":"Megan Ratcliff","startTime":361.23400000000004,"endTime":362.34400000000005,"body":"People that are doers."},{"speaker":"Megan Ratcliff","startTime":362.34400000000005,"endTime":364.894,"body":"You have a bunch of people"},{"speaker":"Megan Ratcliff","startTime":362.34400000000005,"endTime":364.894,"body":"who built systems that do"},{"speaker":"Megan Ratcliff","startTime":364.894,"endTime":367.68399999999997,"body":"and that they can think to"},{"speaker":"Megan Ratcliff","startTime":364.894,"endTime":367.68399999999997,"body":"build new systems, right?"},{"speaker":"Megan Ratcliff","startTime":367.924,"endTime":370.654,"body":"So I would say if you're in an"},{"speaker":"Megan Ratcliff","startTime":367.924,"endTime":370.654,"body":"organization that just wants"},{"speaker":"Megan Ratcliff","startTime":370.654,"endTime":373.71400000000006,"body":"you to maintain the status"},{"speaker":"Megan Ratcliff","startTime":370.654,"endTime":373.71400000000006,"body":"quo, go ahead and build your"},{"speaker":"Megan Ratcliff","startTime":373.71400000000006,"endTime":375.544,"body":"system to do your job for you."},{"speaker":"Megan Ratcliff","startTime":376.23400000000004,"endTime":378.664,"body":"And then go find an organization"},{"speaker":"Megan Ratcliff","startTime":376.23400000000004,"endTime":378.664,"body":"that values what you're doing."},{"speaker":"Megan Ratcliff","startTime":379.294,"endTime":380.134,"body":"So I don't know."},{"speaker":"Megan Ratcliff","startTime":380.134,"endTime":382.534,"body":"And there will be people too"},{"speaker":"Megan Ratcliff","startTime":380.134,"endTime":382.534,"body":"that are happy doing what"},{"speaker":"Megan Ratcliff","startTime":382.534,"endTime":385.144,"body":"they've been doing for the"},{"speaker":"Megan Ratcliff","startTime":382.534,"endTime":385.144,"body":"last five or 10 years and like,"},{"speaker":"Megan Ratcliff","startTime":385.20399999999995,"endTime":386.794,"body":"great, continue doing that."},{"speaker":"Megan Ratcliff","startTime":386.794,"endTime":389.43399999999997,"body":"But for everybody else, I"},{"speaker":"Megan Ratcliff","startTime":386.794,"endTime":389.43399999999997,"body":"think it's really important to"},{"speaker":"Megan Ratcliff","startTime":389.43399999999997,"endTime":392.494,"body":"be thinking about what is the"},{"speaker":"Megan Ratcliff","startTime":389.43399999999997,"endTime":392.494,"body":"next step that you wanna take"},{"speaker":"Megan Ratcliff","startTime":392.494,"endTime":394.95399999999995,"body":"and where do you wanna learn"},{"speaker":"Megan Ratcliff","startTime":392.494,"endTime":394.95399999999995,"body":"and where do you wanna grow?"},{"speaker":"Megan Ratcliff","startTime":394.95399999999995,"endTime":396.69399999999996,"body":"Like what are you curious about?"},{"speaker":"Megan Ratcliff","startTime":396.69399999999996,"endTime":397.95399999999995,"body":"Go explore that."},{"speaker":"Megan Ratcliff","startTime":398.369,"endTime":400.289,"body":"Because that's what's"},{"speaker":"Megan Ratcliff","startTime":398.369,"endTime":400.289,"body":"gonna expand your scope"},{"speaker":"Megan Ratcliff","startTime":400.289,"endTime":402.32899999999995,"body":"of influence in the"},{"speaker":"Megan Ratcliff","startTime":400.289,"endTime":402.32899999999995,"body":"organization that you're at."},{"speaker":"Galen Low","startTime":402.56899999999996,"endTime":404.879,"body":"I like that sort"},{"speaker":"Galen Low","startTime":402.56899999999996,"endTime":404.879,"body":"of growth mindset call out."},{"speaker":"Galen Low","startTime":405.05899999999997,"endTime":408.389,"body":"And I mean, the devil's advocate"},{"speaker":"Galen Low","startTime":405.05899999999997,"endTime":408.389,"body":"in me, it was like, you're like,"},{"speaker":"Galen Low","startTime":408.389,"endTime":410.18899999999996,"body":"yeah, it's fine if you wanna"},{"speaker":"Galen Low","startTime":408.389,"endTime":410.18899999999996,"body":"keep doing what you're doing."},{"speaker":"Galen Low","startTime":410.429,"endTime":411.59900000000005,"body":"And I'm like, is it though?"},{"speaker":"Galen Low","startTime":412.289,"endTime":414.68899999999996,"body":"Part of me is like what we're"},{"speaker":"Galen Low","startTime":412.289,"endTime":414.68899999999996,"body":"seeing online, what we're seeing"},{"speaker":"Galen Low","startTime":414.68899999999996,"endTime":417.20899999999995,"body":"organizations do sometimes"},{"speaker":"Galen Low","startTime":414.68899999999996,"endTime":417.20899999999995,"body":"related to AI, sometimes not."},{"speaker":"Galen Low","startTime":417.47900000000004,"endTime":420.83900000000006,"body":"It's sort of like a resistance"},{"speaker":"Galen Low","startTime":417.47900000000004,"endTime":420.83900000000006,"body":"to status quo or stagnation."},{"speaker":"Galen Low","startTime":420.83900000000006,"endTime":423.149,"body":"Some people will see it as,"},{"speaker":"Galen Low","startTime":420.83900000000006,"endTime":423.149,"body":"I don't even know if that's"},{"speaker":"Galen Low","startTime":423.149,"endTime":426.32399999999996,"body":"a question, but that's really"},{"speaker":"Galen Low","startTime":423.149,"endTime":426.32399999999996,"body":"kind of like, is that really?"},{"speaker":"Megan Ratcliff","startTime":426.44399999999996,"endTime":426.774,"body":"Yeah."},{"speaker":"Megan Ratcliff","startTime":426.774,"endTime":430.164,"body":"If you are one of those people"},{"speaker":"Megan Ratcliff","startTime":426.774,"endTime":430.164,"body":"who likes what you're doing and"},{"speaker":"Megan Ratcliff","startTime":430.164,"endTime":433.794,"body":"it's task oriented, and you're"},{"speaker":"Megan Ratcliff","startTime":430.164,"endTime":433.794,"body":"doing the same thing repeatedly"},{"speaker":"Megan Ratcliff","startTime":433.794,"endTime":437.36400000000003,"body":"over and over again, you will"},{"speaker":"Megan Ratcliff","startTime":433.794,"endTime":437.36400000000003,"body":"get away with that for probably"},{"speaker":"Megan Ratcliff","startTime":437.36400000000003,"endTime":441.11400000000003,"body":"two more years, and then you're"},{"speaker":"Megan Ratcliff","startTime":437.36400000000003,"endTime":441.11400000000003,"body":"gonna not have a job anymore."},{"speaker":"Megan Ratcliff","startTime":441.35400000000004,"endTime":444.95399999999995,"body":"And so it's one of those"},{"speaker":"Megan Ratcliff","startTime":441.35400000000004,"endTime":444.95399999999995,"body":"things where there's a little"},{"speaker":"Megan Ratcliff","startTime":444.95399999999995,"endTime":446.394,"body":"bit of a timeline here."},{"speaker":"Megan Ratcliff","startTime":446.794,"endTime":451.32399999999996,"body":"And if you are not thinking"},{"speaker":"Megan Ratcliff","startTime":446.794,"endTime":451.32399999999996,"body":"about how to replace your job"},{"speaker":"Megan Ratcliff","startTime":451.32399999999996,"endTime":455.794,"body":"with AI and building your next"},{"speaker":"Megan Ratcliff","startTime":451.32399999999996,"endTime":455.794,"body":"job, you're a little bit behind."},{"speaker":"Megan Ratcliff","startTime":455.794,"endTime":459.124,"body":"And so it's time to do a little"},{"speaker":"Megan Ratcliff","startTime":455.794,"endTime":459.124,"body":"bit of research and figure out"},{"speaker":"Megan Ratcliff","startTime":459.124,"endTime":462.96400000000006,"body":"how you can implement some tools"},{"speaker":"Megan Ratcliff","startTime":459.124,"endTime":462.96400000000006,"body":"to help uplevel your skills."},{"speaker":"Megan Ratcliff","startTime":463.23400000000004,"endTime":465.72400000000005,"body":"I was actually talking to"},{"speaker":"Megan Ratcliff","startTime":463.23400000000004,"endTime":465.72400000000005,"body":"somebody earlier today and"},{"speaker":"Megan Ratcliff","startTime":465.72400000000005,"endTime":468.33399999999995,"body":"they were talking about"},{"speaker":"Megan Ratcliff","startTime":465.72400000000005,"endTime":468.33399999999995,"body":"certifications for their"},{"speaker":"Megan Ratcliff","startTime":468.33399999999995,"endTime":471.004,"body":"team for AI, and I was like,"},{"speaker":"Megan Ratcliff","startTime":468.33399999999995,"endTime":471.004,"body":"cool, that's like getting"},{"speaker":"Megan Ratcliff","startTime":471.004,"endTime":472.144,"body":"certified in the internet."},{"speaker":"Megan Ratcliff","startTime":472.20399999999995,"endTime":475.98400000000004,"body":"So, that's the inflection"},{"speaker":"Megan Ratcliff","startTime":472.20399999999995,"endTime":475.98400000000004,"body":"point that we're at right now"},{"speaker":"Megan Ratcliff","startTime":475.98400000000004,"endTime":478.98400000000004,"body":"is if you were resistant to"},{"speaker":"Megan Ratcliff","startTime":475.98400000000004,"endTime":478.98400000000004,"body":"the internet, you know, like"},{"speaker":"Megan Ratcliff","startTime":479.34400000000005,"endTime":480.754,"body":"you didn't fare that well."},{"speaker":"Megan Ratcliff","startTime":480.81399999999996,"endTime":484.20399999999995,"body":"The last round this"},{"speaker":"Megan Ratcliff","startTime":480.81399999999996,"endTime":484.20399999999995,"body":"time is the same thing."},{"speaker":"Megan Ratcliff","startTime":484.20399999999995,"endTime":486.664,"body":"If you are resistant to"},{"speaker":"Megan Ratcliff","startTime":484.20399999999995,"endTime":486.664,"body":"this technology and there's"},{"speaker":"Megan Ratcliff","startTime":486.664,"endTime":489.244,"body":"lots of reasons to be right,"},{"speaker":"Megan Ratcliff","startTime":486.664,"endTime":489.244,"body":"it is a scary technology."},{"speaker":"Megan Ratcliff","startTime":489.514,"endTime":491.46400000000006,"body":"You know, there are"},{"speaker":"Megan Ratcliff","startTime":489.514,"endTime":491.46400000000006,"body":"environmental implications, like"},{"speaker":"Megan Ratcliff","startTime":491.46400000000006,"endTime":493.294,"body":"there's all kinds of things."},{"speaker":"Megan Ratcliff","startTime":493.58900000000006,"endTime":495.659,"body":"But if you're totally resistant"},{"speaker":"Megan Ratcliff","startTime":493.58900000000006,"endTime":495.659,"body":"and you're not exploring"},{"speaker":"Megan Ratcliff","startTime":495.659,"endTime":498.749,"body":"this at all, you're gonna"},{"speaker":"Megan Ratcliff","startTime":495.659,"endTime":498.749,"body":"end up like somebody who"},{"speaker":"Megan Ratcliff","startTime":498.749,"endTime":499.769,"body":"was ignoring the internet."},{"speaker":"Galen Low","startTime":500.039,"endTime":501.59900000000005,"body":"That's a really good"},{"speaker":"Galen Low","startTime":500.039,"endTime":501.59900000000005,"body":"point about, yeah, the internet."},{"speaker":"Galen Low","startTime":501.80899999999997,"endTime":503.009,"body":"I think your point"},{"speaker":"Galen Low","startTime":501.80899999999997,"endTime":503.009,"body":"is interesting about"},{"speaker":"Galen Low","startTime":503.009,"endTime":503.909,"body":"the certifications."},{"speaker":"Galen Low","startTime":504.119,"endTime":506.669,"body":"I think right now, I mean"},{"speaker":"Galen Low","startTime":504.119,"endTime":506.669,"body":"my hot take is, and also"},{"speaker":"Galen Low","startTime":506.669,"endTime":509.249,"body":"on a timeline of probably"},{"speaker":"Galen Low","startTime":506.669,"endTime":509.249,"body":"about two years or less."},{"speaker":"Galen Low","startTime":509.514,"endTime":512.154,"body":"The certifications are"},{"speaker":"Galen Low","startTime":509.514,"endTime":512.154,"body":"serving a purpose to be like,"},{"speaker":"Galen Low","startTime":512.484,"endTime":514.434,"body":"Hey, I am embracing this."},{"speaker":"Galen Low","startTime":514.764,"endTime":515.934,"body":"Don't just take me at my word."},{"speaker":"Galen Low","startTime":515.934,"endTime":518.964,"body":"I put in some work and I've"},{"speaker":"Galen Low","startTime":515.934,"endTime":518.964,"body":"got this thing that says, I"},{"speaker":"Galen Low","startTime":518.964,"endTime":522.024,"body":"care enough about the future"},{"speaker":"Galen Low","startTime":518.964,"endTime":522.024,"body":"that I'm exploring this."},{"speaker":"Galen Low","startTime":522.024,"endTime":522.774,"body":"And then I think you're right."},{"speaker":"Galen Low","startTime":522.774,"endTime":524.184,"body":"I think it's gonna"},{"speaker":"Galen Low","startTime":522.774,"endTime":524.184,"body":"be like I can type."},{"speaker":"Galen Low","startTime":524.454,"endTime":524.904,"body":"That's great."},{"speaker":"Galen Low","startTime":525.054,"endTime":526.194,"body":"That's what table stakes."},{"speaker":"Galen Low","startTime":526.504,"endTime":528.154,"body":"That'll be, you know,"},{"speaker":"Galen Low","startTime":526.504,"endTime":528.154,"body":"two years from now or so."},{"speaker":"Galen Low","startTime":528.364,"endTime":530.344,"body":"And I also like that, like"},{"speaker":"Galen Low","startTime":528.364,"endTime":530.344,"body":"if I'm picking up what you're"},{"speaker":"Galen Low","startTime":530.344,"endTime":532.564,"body":"putting down, I'm stringing"},{"speaker":"Galen Low","startTime":530.344,"endTime":532.564,"body":"two things together here."},{"speaker":"Galen Low","startTime":532.564,"endTime":535.415,"body":"But it's okay if you don't"},{"speaker":"Galen Low","startTime":532.564,"endTime":535.415,"body":"want to like conquer the"},{"speaker":"Galen Low","startTime":535.415,"endTime":537.814,"body":"world, climb the ladder,"},{"speaker":"Galen Low","startTime":535.415,"endTime":537.814,"body":"become super strategic."},{"speaker":"Galen Low","startTime":537.994,"endTime":541.145,"body":"But you do need that mindset of"},{"speaker":"Galen Low","startTime":537.994,"endTime":541.145,"body":"like building systems, even if"},{"speaker":"Galen Low","startTime":541.145,"endTime":542.374,"body":"you're going laterally, right?"},{"speaker":"Galen Low","startTime":542.374,"endTime":544.5939999999999,"body":"Or it's like, I like"},{"speaker":"Galen Low","startTime":542.374,"endTime":544.5939999999999,"body":"my task oriented stuff."},{"speaker":"Galen Low","startTime":544.909,"endTime":547.55,"body":"And now I can do more of it"},{"speaker":"Galen Low","startTime":544.909,"endTime":547.55,"body":"because I'll build systems"},{"speaker":"Galen Low","startTime":547.55,"endTime":551.149,"body":"across and I can scale"},{"speaker":"Galen Low","startTime":547.55,"endTime":551.149,"body":"horizontally, not just climb the"},{"speaker":"Galen Low","startTime":551.149,"endTime":553.189,"body":"ladder and try and become a CEO."},{"speaker":"Megan Ratcliff","startTime":553.429,"endTime":555.05,"body":"Yeah, and I"},{"speaker":"Megan Ratcliff","startTime":553.429,"endTime":555.05,"body":"think that's totally fine."},{"speaker":"Megan Ratcliff","startTime":555.05,"endTime":556.8199999999999,"body":"And one of the things"},{"speaker":"Megan Ratcliff","startTime":555.05,"endTime":556.8199999999999,"body":"that we also talk about"},{"speaker":"Megan Ratcliff","startTime":556.8199999999999,"endTime":559.639,"body":"is not everyone needs to"},{"speaker":"Megan Ratcliff","startTime":556.8199999999999,"endTime":559.639,"body":"be completely AI fluent."},{"speaker":"Megan Ratcliff","startTime":559.879,"endTime":562.01,"body":"Learning AI is like"},{"speaker":"Megan Ratcliff","startTime":559.879,"endTime":562.01,"body":"learning another language."},{"speaker":"Megan Ratcliff","startTime":562.01,"endTime":566.8399999999999,"body":"And so there will be maybe"},{"speaker":"Megan Ratcliff","startTime":562.01,"endTime":566.8399999999999,"body":"10 to 20% of the population"},{"speaker":"Megan Ratcliff","startTime":566.8399999999999,"endTime":569.3589999999999,"body":"that becomes AI fluent, and"},{"speaker":"Megan Ratcliff","startTime":566.8399999999999,"endTime":569.3589999999999,"body":"they're the ones that are like"},{"speaker":"Megan Ratcliff","startTime":569.389,"endTime":572.389,"body":"building all kinds of things"},{"speaker":"Megan Ratcliff","startTime":569.389,"endTime":572.389,"body":"that you have never dreamed of."},{"speaker":"Megan Ratcliff","startTime":572.679,"endTime":575.26,"body":"And then everyone else"},{"speaker":"Megan Ratcliff","startTime":572.679,"endTime":575.26,"body":"needs to be able to like"},{"speaker":"Megan Ratcliff","startTime":575.499,"endTime":578.619,"body":"order a glass of water and"},{"speaker":"Megan Ratcliff","startTime":575.499,"endTime":578.619,"body":"like find the bathroom."},{"speaker":"Megan Ratcliff","startTime":578.649,"endTime":579.399,"body":"You know what I mean?"},{"speaker":"Megan Ratcliff","startTime":579.5799999999999,"endTime":583.81,"body":"You need to be able to do a few"},{"speaker":"Megan Ratcliff","startTime":579.5799999999999,"endTime":583.81,"body":"things really well to be able"},{"speaker":"Megan Ratcliff","startTime":583.81,"endTime":584.949,"body":"to get through this moment."},{"speaker":"Megan Ratcliff","startTime":585.249,"endTime":586.899,"body":"But yeah, that's my"},{"speaker":"Megan Ratcliff","startTime":585.249,"endTime":586.899,"body":"hot take, I guess."},{"speaker":"Galen Low","startTime":587.1089999999999,"endTime":588.8199999999999,"body":"No, honestly,"},{"speaker":"Galen Low","startTime":587.1089999999999,"endTime":588.8199999999999,"body":"I like in like when you"},{"speaker":"Galen Low","startTime":588.8199999999999,"endTime":590.4689999999999,"body":"say it out loud, it's"},{"speaker":"Galen Low","startTime":588.8199999999999,"endTime":590.4689999999999,"body":"actually quite sensible."},{"speaker":"Galen Low","startTime":590.4689999999999,"endTime":592.2389999999999,"body":"You know, earlier I said"},{"speaker":"Galen Low","startTime":590.4689999999999,"endTime":592.2389999999999,"body":"like typing a stable."},{"speaker":"Galen Low","startTime":592.874,"endTime":596.144,"body":"But in a way it's like when"},{"speaker":"Galen Low","startTime":592.874,"endTime":596.144,"body":"you look at it as comparing"},{"speaker":"Galen Low","startTime":596.144,"endTime":598.154,"body":"it to the internet, the advent"},{"speaker":"Galen Low","startTime":596.144,"endTime":598.154,"body":"of the internet, it's like,"},{"speaker":"Galen Low","startTime":598.154,"endTime":601.2149999999999,"body":"well, sending an email is"},{"speaker":"Galen Low","startTime":598.154,"endTime":601.2149999999999,"body":"kind of table stakes, Zapier"},{"speaker":"Galen Low","startTime":601.2149999999999,"endTime":602.3539999999999,"body":"make.com, stuff like that."},{"speaker":"Galen Low","startTime":602.3539999999999,"endTime":604.144,"body":"Automation is it's"},{"speaker":"Galen Low","startTime":602.3539999999999,"endTime":604.144,"body":"a different tier."},{"speaker":"Galen Low","startTime":604.144,"endTime":607.324,"body":"And then yes, if you want to"},{"speaker":"Galen Low","startTime":604.144,"endTime":607.324,"body":"like code and be an engineer and"},{"speaker":"Galen Low","startTime":607.324,"endTime":609.4839999999999,"body":"architect the internet, that's"},{"speaker":"Galen Low","startTime":607.324,"endTime":609.4839999999999,"body":"a whole different level as well."},{"speaker":"Galen Low","startTime":609.4839999999999,"endTime":611.1039999999999,"body":"But all of these"},{"speaker":"Galen Low","startTime":609.4839999999999,"endTime":611.1039999999999,"body":"levels exist within it."},{"speaker":"Megan Ratcliff","startTime":611.284,"endTime":611.524,"body":"Yeah."},{"speaker":"Megan Ratcliff","startTime":611.524,"endTime":613.954,"body":"There's a level that's like"},{"speaker":"Megan Ratcliff","startTime":611.524,"endTime":613.954,"body":"the baseline level, which"},{"speaker":"Megan Ratcliff","startTime":613.954,"endTime":615.334,"body":"is can you interact with."},{"speaker":"Megan Ratcliff","startTime":615.574,"endTime":616.8439999999999,"body":"An LLM chat bot."},{"speaker":"Megan Ratcliff","startTime":617.034,"endTime":619.769,"body":"And like, can you"},{"speaker":"Megan Ratcliff","startTime":617.034,"endTime":619.769,"body":"use it effectively?"},{"speaker":"Megan Ratcliff","startTime":619.889,"endTime":623.519,"body":"That is like the equivalent of"},{"speaker":"Megan Ratcliff","startTime":619.889,"endTime":623.519,"body":"ordering your glass of water"},{"speaker":"Megan Ratcliff","startTime":623.519,"endTime":626.6039999999999,"body":"that's totally acceptable"},{"speaker":"Megan Ratcliff","startTime":623.519,"endTime":626.6039999999999,"body":"and something that's going"},{"speaker":"Megan Ratcliff","startTime":626.6039999999999,"endTime":629.814,"body":"to be critically important"},{"speaker":"Megan Ratcliff","startTime":626.6039999999999,"endTime":629.814,"body":"over the next year or two."},{"speaker":"Galen Low","startTime":630.204,"endTime":630.564,"body":"I love that."},{"speaker":"Galen Low","startTime":630.774,"endTime":631.584,"body":"I totally agree."},{"speaker":"Galen Low","startTime":631.764,"endTime":633.144,"body":"It's actually"},{"speaker":"Galen Low","startTime":631.764,"endTime":633.144,"body":"probably a good segue."},{"speaker":"Galen Low","startTime":633.144,"endTime":634.824,"body":"I wondered if we could"},{"speaker":"Galen Low","startTime":633.144,"endTime":634.824,"body":"like zoom out a bit."},{"speaker":"Galen Low","startTime":635.154,"endTime":639.684,"body":"You went on your own journey"},{"speaker":"Galen Low","startTime":635.154,"endTime":639.684,"body":"through many of these stages."},{"speaker":"Galen Low","startTime":639.684,"endTime":641.904,"body":"I don't think you would"},{"speaker":"Galen Low","startTime":639.684,"endTime":641.904,"body":"maybe consider yourself"},{"speaker":"Galen Low","startTime":641.904,"endTime":644.874,"body":"like an engineer or a coder"},{"speaker":"Galen Low","startTime":641.904,"endTime":644.874,"body":"today, but certainly you"},{"speaker":"Galen Low","startTime":644.874,"endTime":647.334,"body":"did not have a technical"},{"speaker":"Galen Low","startTime":644.874,"endTime":647.334,"body":"background coming into this."},{"speaker":"Galen Low","startTime":647.639,"endTime":651.299,"body":"But you came from the world"},{"speaker":"Galen Low","startTime":647.639,"endTime":651.299,"body":"of SaaS, I'm gonna lightly"},{"speaker":"Galen Low","startTime":651.299,"endTime":653.759,"body":"call it, but in the world of"},{"speaker":"Galen Low","startTime":651.299,"endTime":653.759,"body":"SaaS, like it's actually really"},{"speaker":"Galen Low","startTime":653.759,"endTime":656.399,"body":"difficult to get marketing"},{"speaker":"Galen Low","startTime":653.759,"endTime":656.399,"body":"and sales and customer success"},{"speaker":"Galen Low","startTime":656.639,"endTime":659.519,"body":"on the same page, rowing in"},{"speaker":"Galen Low","startTime":656.639,"endTime":659.519,"body":"the same direction, singing"},{"speaker":"Galen Low","startTime":659.519,"endTime":660.4789999999999,"body":"from the same songbook."},{"speaker":"Galen Low","startTime":660.7189999999999,"endTime":663.029,"body":"Some organizations might"},{"speaker":"Galen Low","startTime":660.7189999999999,"endTime":663.029,"body":"have like a chief revenue"},{"speaker":"Galen Low","startTime":663.029,"endTime":664.8439999999999,"body":"officer that strings all these"},{"speaker":"Galen Low","startTime":663.029,"endTime":664.8439999999999,"body":"things together at the top."},{"speaker":"Galen Low","startTime":665.494,"endTime":669.6039999999999,"body":"But in many cases these teams"},{"speaker":"Galen Low","startTime":665.494,"endTime":669.6039999999999,"body":"of usually peers with different"},{"speaker":"Galen Low","startTime":669.6039999999999,"endTime":673.024,"body":"bosses and different goals"},{"speaker":"Galen Low","startTime":669.6039999999999,"endTime":673.024,"body":"like need to make money happen."},{"speaker":"Galen Low","startTime":673.204,"endTime":674.764,"body":"And at the top of the"},{"speaker":"Galen Low","startTime":673.204,"endTime":674.764,"body":"episode, I mentioned that"},{"speaker":"Galen Low","startTime":674.764,"endTime":677.254,"body":"you had built out a team"},{"speaker":"Galen Low","startTime":674.764,"endTime":677.254,"body":"of AI teammates to address"},{"speaker":"Galen Low","startTime":677.254,"endTime":680.044,"body":"this problem, but I wanted"},{"speaker":"Galen Low","startTime":677.254,"endTime":680.044,"body":"to like unpack that a bit."},{"speaker":"Galen Low","startTime":680.044,"endTime":682.8639999999999,"body":"I was wondering if there"},{"speaker":"Galen Low","startTime":680.044,"endTime":682.8639999999999,"body":"is a specific problem or"},{"speaker":"Galen Low","startTime":682.8639999999999,"endTime":685.024,"body":"set of problems that you"},{"speaker":"Galen Low","startTime":682.8639999999999,"endTime":685.024,"body":"were setting out to solve."},{"speaker":"Galen Low","startTime":685.284,"endTime":686.0939999999999,"body":"By doing this."},{"speaker":"Galen Low","startTime":686.304,"endTime":689.064,"body":"And what made you decide to"},{"speaker":"Galen Low","startTime":686.304,"endTime":689.064,"body":"pull the trigger on creating"},{"speaker":"Galen Low","startTime":689.064,"endTime":691.704,"body":"AI teammates instead of doing"},{"speaker":"Galen Low","startTime":689.064,"endTime":691.704,"body":"something more conventional,"},{"speaker":"Galen Low","startTime":691.704,"endTime":694.404,"body":"like doing some training or"},{"speaker":"Galen Low","startTime":691.704,"endTime":694.404,"body":"having a lunch and learn series?"},{"speaker":"Megan Ratcliff","startTime":694.674,"endTime":695.664,"body":"Yeah, for sure."},{"speaker":"Megan Ratcliff","startTime":695.9639999999999,"endTime":698.514,"body":"Big gigantic question that"},{"speaker":"Megan Ratcliff","startTime":695.9639999999999,"endTime":698.514,"body":"you asked in any, anyone"},{"speaker":"Megan Ratcliff","startTime":698.514,"endTime":701.4839999999999,"body":"that has worked in corporate"},{"speaker":"Megan Ratcliff","startTime":698.514,"endTime":701.4839999999999,"body":"America understands that"},{"speaker":"Megan Ratcliff","startTime":701.4839999999999,"endTime":704.424,"body":"there's like so many things"},{"speaker":"Megan Ratcliff","startTime":701.4839999999999,"endTime":704.424,"body":"going on at any one time."},{"speaker":"Megan Ratcliff","startTime":704.424,"endTime":708.444,"body":"So for productivity reasons,"},{"speaker":"Megan Ratcliff","startTime":704.424,"endTime":708.444,"body":"having like a training or a"},{"speaker":"Megan Ratcliff","startTime":708.444,"endTime":710.8439999999999,"body":"lunch and learn to get everybody"},{"speaker":"Megan Ratcliff","startTime":708.444,"endTime":710.8439999999999,"body":"aligned, we'd have those."},{"speaker":"Megan Ratcliff","startTime":711.264,"endTime":712.764,"body":"We tried to do it all the time."},{"speaker":"Megan Ratcliff","startTime":713.119,"endTime":714.829,"body":"They were just"},{"speaker":"Megan Ratcliff","startTime":713.119,"endTime":714.829,"body":"really unsuccessful."},{"speaker":"Megan Ratcliff","startTime":714.829,"endTime":718.4889999999999,"body":"You're trying to like cram"},{"speaker":"Megan Ratcliff","startTime":714.829,"endTime":718.4889999999999,"body":"four teams together while"},{"speaker":"Megan Ratcliff","startTime":718.4889999999999,"endTime":722.779,"body":"still maintaining like your"},{"speaker":"Megan Ratcliff","startTime":718.4889999999999,"endTime":722.779,"body":"individual like identity as the"},{"speaker":"Megan Ratcliff","startTime":722.779,"endTime":725.419,"body":"miniature organization inside"},{"speaker":"Megan Ratcliff","startTime":722.779,"endTime":725.419,"body":"of your larger organization."},{"speaker":"Megan Ratcliff","startTime":725.7189999999999,"endTime":726.259,"body":"That's hard."},{"speaker":"Megan Ratcliff","startTime":726.259,"endTime":729.439,"body":"People have an identity tied to"},{"speaker":"Megan Ratcliff","startTime":726.259,"endTime":729.439,"body":"the thing that they do, right?"},{"speaker":"Megan Ratcliff","startTime":729.7189999999999,"endTime":733.92,"body":"And so the advent of the"},{"speaker":"Megan Ratcliff","startTime":729.7189999999999,"endTime":733.92,"body":"teammate for me came from,"},{"speaker":"Megan Ratcliff","startTime":734.2189999999999,"endTime":737.04,"body":"I was the head of demand"},{"speaker":"Megan Ratcliff","startTime":734.2189999999999,"endTime":737.04,"body":"at the time, and so I was"},{"speaker":"Megan Ratcliff","startTime":737.04,"endTime":739.56,"body":"doing that job and I didn't"},{"speaker":"Megan Ratcliff","startTime":737.04,"endTime":739.56,"body":"have a lot of resources."},{"speaker":"Megan Ratcliff","startTime":739.56,"endTime":740.759,"body":"I didn't have a lot of cash."},{"speaker":"Megan Ratcliff","startTime":741.139,"endTime":743.269,"body":"I didn't have a lot of time"},{"speaker":"Megan Ratcliff","startTime":741.139,"endTime":743.269,"body":"and I didn't have a lot of"},{"speaker":"Megan Ratcliff","startTime":743.269,"endTime":746.06,"body":"team members, human team"},{"speaker":"Megan Ratcliff","startTime":743.269,"endTime":746.06,"body":"members to do the work."},{"speaker":"Megan Ratcliff","startTime":746.389,"endTime":748.28,"body":"So like we didn't"},{"speaker":"Megan Ratcliff","startTime":746.389,"endTime":748.28,"body":"have copywriters."},{"speaker":"Megan Ratcliff","startTime":748.4599999999999,"endTime":750.619,"body":"We had like a little bit"},{"speaker":"Megan Ratcliff","startTime":748.4599999999999,"endTime":750.619,"body":"of help on the design"},{"speaker":"Megan Ratcliff","startTime":750.619,"endTime":751.5799999999999,"body":"side, but not a ton."},{"speaker":"Megan Ratcliff","startTime":751.5799999999999,"endTime":755.42,"body":"But in terms of like"},{"speaker":"Megan Ratcliff","startTime":751.5799999999999,"endTime":755.42,"body":"campaign strategy and sales"},{"speaker":"Megan Ratcliff","startTime":755.42,"endTime":758.3299999999999,"body":"enablement, material making"},{"speaker":"Megan Ratcliff","startTime":755.42,"endTime":758.3299999999999,"body":"and that kind of thing, we"},{"speaker":"Megan Ratcliff","startTime":758.3299999999999,"endTime":762.139,"body":"were running really low on"},{"speaker":"Megan Ratcliff","startTime":758.3299999999999,"endTime":762.139,"body":"resources, and so I started."},{"speaker":"Megan Ratcliff","startTime":762.399,"endTime":766.029,"body":"By building out the first"},{"speaker":"Megan Ratcliff","startTime":762.399,"endTime":766.029,"body":"teammate, which was a campaign"},{"speaker":"Megan Ratcliff","startTime":766.029,"endTime":769.18,"body":"copywriter, which is a great"},{"speaker":"Megan Ratcliff","startTime":766.029,"endTime":769.18,"body":"place for anyone new to AI"},{"speaker":"Megan Ratcliff","startTime":769.18,"endTime":770.56,"body":"to start is content creation."},{"speaker":"Megan Ratcliff","startTime":770.56,"endTime":773.8,"body":"It's really easy because you can"},{"speaker":"Megan Ratcliff","startTime":770.56,"endTime":773.8,"body":"understand what good looks like."},{"speaker":"Megan Ratcliff","startTime":773.8,"endTime":775.5699999999999,"body":"You can get it"},{"speaker":"Megan Ratcliff","startTime":773.8,"endTime":775.5699999999999,"body":"started right away."},{"speaker":"Megan Ratcliff","startTime":775.5699999999999,"endTime":778.66,"body":"The LLMs are naturally"},{"speaker":"Megan Ratcliff","startTime":775.5699999999999,"endTime":778.66,"body":"made to do that for you."},{"speaker":"Megan Ratcliff","startTime":778.66,"endTime":780.4889999999999,"body":"So that was my first stop."},{"speaker":"Megan Ratcliff","startTime":781.0849999999999,"endTime":783.545,"body":"And then as I started working"},{"speaker":"Megan Ratcliff","startTime":781.0849999999999,"endTime":783.545,"body":"with it and refining it"},{"speaker":"Megan Ratcliff","startTime":783.545,"endTime":787.0849999999999,"body":"and making it shippable,"},{"speaker":"Megan Ratcliff","startTime":783.545,"endTime":787.0849999999999,"body":"making it good enough, I"},{"speaker":"Megan Ratcliff","startTime":787.0849999999999,"endTime":790.805,"body":"started thinking about like,"},{"speaker":"Megan Ratcliff","startTime":787.0849999999999,"endTime":790.805,"body":"could I be structuring my"},{"speaker":"Megan Ratcliff","startTime":790.805,"endTime":792.7239999999999,"body":"campaigns in a smarter way?"},{"speaker":"Megan Ratcliff","startTime":792.7239999999999,"endTime":796.0849999999999,"body":"So then I started to build"},{"speaker":"Megan Ratcliff","startTime":792.7239999999999,"endTime":796.0849999999999,"body":"strategists to help me think,"},{"speaker":"Megan Ratcliff","startTime":796.0849999999999,"endTime":799.5649999999999,"body":"because I was not a classically"},{"speaker":"Megan Ratcliff","startTime":796.0849999999999,"endTime":799.5649999999999,"body":"trained demand gen person."},{"speaker":"Megan Ratcliff","startTime":799.5649999999999,"endTime":802.2339999999999,"body":"I came from a marketing"},{"speaker":"Megan Ratcliff","startTime":799.5649999999999,"endTime":802.2339999999999,"body":"agency as an account director."},{"speaker":"Megan Ratcliff","startTime":802.5649999999999,"endTime":802.925,"body":"Yes."},{"speaker":"Megan Ratcliff","startTime":803.299,"endTime":806.4499999999999,"body":"The skills transfer a little"},{"speaker":"Megan Ratcliff","startTime":803.299,"endTime":806.4499999999999,"body":"bit, but like there were"},{"speaker":"Megan Ratcliff","startTime":806.4499999999999,"endTime":808.789,"body":"things I was tasked to do"},{"speaker":"Megan Ratcliff","startTime":806.4499999999999,"endTime":808.789,"body":"that I didn't have like"},{"speaker":"Megan Ratcliff","startTime":808.789,"endTime":809.899,"body":"hands-on experience doing."},{"speaker":"Megan Ratcliff","startTime":809.899,"endTime":811.789,"body":"So I kind of had to"},{"speaker":"Megan Ratcliff","startTime":809.899,"endTime":811.789,"body":"fake it till I made it."},{"speaker":"Megan Ratcliff","startTime":811.789,"endTime":815.029,"body":"And then I was building"},{"speaker":"Megan Ratcliff","startTime":811.789,"endTime":815.029,"body":"teammates to help augment where"},{"speaker":"Megan Ratcliff","startTime":815.029,"endTime":816.679,"body":"my gaps were in my skillset."},{"speaker":"Megan Ratcliff","startTime":816.9789999999999,"endTime":820.309,"body":"So then we started working"},{"speaker":"Megan Ratcliff","startTime":816.9789999999999,"endTime":820.309,"body":"on, there was a product launch"},{"speaker":"Megan Ratcliff","startTime":820.309,"endTime":824.149,"body":"that was coming up and there"},{"speaker":"Megan Ratcliff","startTime":820.309,"endTime":824.149,"body":"was an ICP defined for this."},{"speaker":"Megan Ratcliff","startTime":824.7339999999999,"endTime":829.054,"body":"Then we launched it and it went"},{"speaker":"Megan Ratcliff","startTime":824.7339999999999,"endTime":829.054,"body":"differently than we all thought."},{"speaker":"Megan Ratcliff","startTime":829.054,"endTime":831.544,"body":"And the people we thought"},{"speaker":"Megan Ratcliff","startTime":829.054,"endTime":831.544,"body":"would buy that product"},{"speaker":"Megan Ratcliff","startTime":831.544,"endTime":832.504,"body":"were not buying it."},{"speaker":"Megan Ratcliff","startTime":832.564,"endTime":835.294,"body":"And instead, a separate group"},{"speaker":"Megan Ratcliff","startTime":832.564,"endTime":835.294,"body":"of people was buying that."},{"speaker":"Megan Ratcliff","startTime":835.294,"endTime":836.764,"body":"And I was like, that's so weird."},{"speaker":"Megan Ratcliff","startTime":836.764,"endTime":838.294,"body":"Somebody should do"},{"speaker":"Megan Ratcliff","startTime":836.764,"endTime":838.294,"body":"something about that."},{"speaker":"Megan Ratcliff","startTime":838.654,"endTime":840.994,"body":"We probably need to"},{"speaker":"Megan Ratcliff","startTime":838.654,"endTime":840.994,"body":"redefine our ICP."},{"speaker":"Megan Ratcliff","startTime":841.2339999999999,"endTime":843.184,"body":"And then everyone was like"},{"speaker":"Megan Ratcliff","startTime":841.2339999999999,"endTime":843.184,"body":"looking at each other and I"},{"speaker":"Megan Ratcliff","startTime":843.184,"endTime":844.774,"body":"was like, who's gonna do that?"},{"speaker":"Megan Ratcliff","startTime":844.9839999999999,"endTime":846.994,"body":"Nobody owns the go to market."},{"speaker":"Megan Ratcliff","startTime":847.264,"endTime":849.034,"body":"So then I was like, why not me?"},{"speaker":"Megan Ratcliff","startTime":849.154,"endTime":849.754,"body":"I will do it."},{"speaker":"Megan Ratcliff","startTime":850.144,"endTime":851.944,"body":"So I built a go to"},{"speaker":"Megan Ratcliff","startTime":850.144,"endTime":851.944,"body":"market strategist."},{"speaker":"Megan Ratcliff","startTime":852.65,"endTime":854.629,"body":"And the whole purpose"},{"speaker":"Megan Ratcliff","startTime":852.65,"endTime":854.629,"body":"of it was to help me"},{"speaker":"Megan Ratcliff","startTime":854.629,"endTime":855.619,"body":"figure this out, right?"},{"speaker":"Megan Ratcliff","startTime":855.619,"endTime":860.119,"body":"So I fed it information about"},{"speaker":"Megan Ratcliff","startTime":855.619,"endTime":860.119,"body":"what our conversion rates"},{"speaker":"Megan Ratcliff","startTime":860.119,"endTime":863.93,"body":"were, typically, who our"},{"speaker":"Megan Ratcliff","startTime":860.119,"endTime":863.93,"body":"ideal customer profile was."},{"speaker":"Megan Ratcliff","startTime":864.2289999999999,"endTime":866.9,"body":"And then I took the buying"},{"speaker":"Megan Ratcliff","startTime":864.2289999999999,"endTime":866.9,"body":"data from the accounts"},{"speaker":"Megan Ratcliff","startTime":866.9,"endTime":867.8299999999999,"body":"that were buying from us."},{"speaker":"Megan Ratcliff","startTime":867.8299999999999,"endTime":871.885,"body":"No, PII ever just as like"},{"speaker":"Megan Ratcliff","startTime":867.8299999999999,"endTime":871.885,"body":"a anyone that's listening,"},{"speaker":"Megan Ratcliff","startTime":872.18,"endTime":875.39,"body":"I never put PII into AI"},{"speaker":"Megan Ratcliff","startTime":872.18,"endTime":875.39,"body":"and neither should you."},{"speaker":"Megan Ratcliff","startTime":875.66,"endTime":878.119,"body":"But anyways, I had it analyzed"},{"speaker":"Megan Ratcliff","startTime":875.66,"endTime":878.119,"body":"like these are the accounts"},{"speaker":"Megan Ratcliff","startTime":878.119,"endTime":879.56,"body":"that are buying from us."},{"speaker":"Megan Ratcliff","startTime":879.935,"endTime":882.425,"body":"Compare this to who we"},{"speaker":"Megan Ratcliff","startTime":879.935,"endTime":882.425,"body":"thought was gonna buy from us."},{"speaker":"Megan Ratcliff","startTime":882.425,"endTime":884.134,"body":"What's the difference"},{"speaker":"Megan Ratcliff","startTime":882.425,"endTime":884.134,"body":"between these two?"},{"speaker":"Megan Ratcliff","startTime":884.405,"endTime":887.015,"body":"And we started to create a"},{"speaker":"Megan Ratcliff","startTime":884.405,"endTime":887.015,"body":"new profile of our buyer."},{"speaker":"Megan Ratcliff","startTime":887.015,"endTime":890.165,"body":"And I was like, oh, this totally"},{"speaker":"Megan Ratcliff","startTime":887.015,"endTime":890.165,"body":"makes sense that this is like,"},{"speaker":"Megan Ratcliff","startTime":890.165,"endTime":891.935,"body":"what is actually transpiring."},{"speaker":"Megan Ratcliff","startTime":891.935,"endTime":894.244,"body":"And I was like, are there"},{"speaker":"Megan Ratcliff","startTime":891.935,"endTime":894.244,"body":"some tests that we could run"},{"speaker":"Megan Ratcliff","startTime":894.244,"endTime":895.4449999999999,"body":"to help us validate this?"},{"speaker":"Megan Ratcliff","startTime":895.774,"endTime":898.654,"body":"And so we started running"},{"speaker":"Megan Ratcliff","startTime":895.774,"endTime":898.654,"body":"tests and so that go-to-market"},{"speaker":"Megan Ratcliff","startTime":898.654,"endTime":901.2049999999999,"body":"strategist, teammate that I"},{"speaker":"Megan Ratcliff","startTime":898.654,"endTime":901.2049999999999,"body":"built started to break down"},{"speaker":"Megan Ratcliff","startTime":901.2049999999999,"endTime":905.3439999999999,"body":"the silos between marketing"},{"speaker":"Megan Ratcliff","startTime":901.2049999999999,"endTime":905.3439999999999,"body":"sales enablement, rev ops,"},{"speaker":"Megan Ratcliff","startTime":905.824,"endTime":908.7339999999999,"body":"so that we could have kind of"},{"speaker":"Megan Ratcliff","startTime":905.824,"endTime":908.7339999999999,"body":"one single source, and that"},{"speaker":"Megan Ratcliff","startTime":908.7339999999999,"endTime":911.2239999999999,"body":"teammate was shared among"},{"speaker":"Megan Ratcliff","startTime":908.7339999999999,"endTime":911.2239999999999,"body":"everyone so everyone could"},{"speaker":"Megan Ratcliff","startTime":911.2239999999999,"endTime":914.524,"body":"go consult it, and it was"},{"speaker":"Megan Ratcliff","startTime":911.2239999999999,"endTime":914.524,"body":"trained and built on a shared"},{"speaker":"Megan Ratcliff","startTime":914.524,"endTime":917.584,"body":"intelligence layer, which was"},{"speaker":"Megan Ratcliff","startTime":914.524,"endTime":917.584,"body":"really critically important."},{"speaker":"Megan Ratcliff","startTime":917.9739999999999,"endTime":921.8439999999999,"body":"And so once you start to build"},{"speaker":"Megan Ratcliff","startTime":917.9739999999999,"endTime":921.8439999999999,"body":"that shared intelligence layer,"},{"speaker":"Megan Ratcliff","startTime":921.8439999999999,"endTime":924.4839999999999,"body":"and then you have a shared"},{"speaker":"Megan Ratcliff","startTime":921.8439999999999,"endTime":924.4839999999999,"body":"orchestration layer, shared"},{"speaker":"Megan Ratcliff","startTime":924.4839999999999,"endTime":927.6039999999999,"body":"teammates that you guys are"},{"speaker":"Megan Ratcliff","startTime":924.4839999999999,"endTime":927.6039999999999,"body":"using, and then you kind of"},{"speaker":"Megan Ratcliff","startTime":927.6039999999999,"endTime":930.274,"body":"have a shared understanding"},{"speaker":"Megan Ratcliff","startTime":927.6039999999999,"endTime":930.274,"body":"of the judgment, the human"},{"speaker":"Megan Ratcliff","startTime":930.274,"endTime":933.3639999999999,"body":"judgment that you're using to"},{"speaker":"Megan Ratcliff","startTime":930.274,"endTime":933.3639999999999,"body":"evaluate those other two layers."},{"speaker":"Megan Ratcliff","startTime":933.934,"endTime":936.274,"body":"That's when you break"},{"speaker":"Megan Ratcliff","startTime":933.934,"endTime":936.274,"body":"down the silos between the"},{"speaker":"Megan Ratcliff","startTime":936.274,"endTime":940.054,"body":"organizations and you start"},{"speaker":"Megan Ratcliff","startTime":936.274,"endTime":940.054,"body":"moving as one, and the AI is"},{"speaker":"Megan Ratcliff","startTime":940.054,"endTime":943.1139999999999,"body":"your connective tissue that"},{"speaker":"Megan Ratcliff","startTime":940.054,"endTime":943.1139999999999,"body":"is then carrying you forward."},{"speaker":"Megan Ratcliff","startTime":943.1139999999999,"endTime":944.914,"body":"So that's how we did it."},{"speaker":"Galen Low","startTime":945.3639999999999,"endTime":947.3439999999999,"body":"I love that because"},{"speaker":"Galen Low","startTime":945.3639999999999,"endTime":947.3439999999999,"body":"it also ties back to the thing"},{"speaker":"Galen Low","startTime":947.3439999999999,"endTime":950.6139999999999,"body":"you said earlier, which is that"},{"speaker":"Galen Low","startTime":947.3439999999999,"endTime":950.6139999999999,"body":"as humans we have like identity"},{"speaker":"Galen Low","startTime":950.6139999999999,"endTime":952.024,"body":"tied to the work that we do."},{"speaker":"Galen Low","startTime":952.294,"endTime":954.5749999999999,"body":"Our teams are like micro"},{"speaker":"Galen Low","startTime":952.294,"endTime":954.5749999999999,"body":"organizations within"},{"speaker":"Galen Low","startTime":954.5749999999999,"endTime":957.279,"body":"larger organizations and"},{"speaker":"Galen Low","startTime":954.5749999999999,"endTime":957.279,"body":"sometimes that's the gap."},{"speaker":"Galen Low","startTime":957.884,"endTime":959.834,"body":"We're not sharing"},{"speaker":"Galen Low","startTime":957.884,"endTime":959.834,"body":"the same information."},{"speaker":"Galen Low","startTime":959.834,"endTime":963.674,"body":"We're not aligning on"},{"speaker":"Galen Low","startTime":959.834,"endTime":963.674,"body":"a worldview or even our"},{"speaker":"Galen Low","startTime":963.674,"endTime":966.014,"body":"understanding of the customer,"},{"speaker":"Galen Low","startTime":963.674,"endTime":966.014,"body":"but if you have this shared"},{"speaker":"Galen Low","startTime":966.014,"endTime":968.624,"body":"intelligence layer that everyone"},{"speaker":"Galen Low","startTime":966.014,"endTime":968.624,"body":"is using, that everyone's"},{"speaker":"Galen Low","startTime":968.624,"endTime":971.4739999999999,"body":"feeding into, of course,"},{"speaker":"Galen Low","startTime":968.624,"endTime":971.4739999999999,"body":"no PII in there, nothing"},{"speaker":"Galen Low","startTime":971.4739999999999,"endTime":974.294,"body":"personally identifiable,"},{"speaker":"Galen Low","startTime":971.4739999999999,"endTime":974.294,"body":"but taking that data and"},{"speaker":"Galen Low","startTime":974.294,"endTime":976.4839999999999,"body":"understanding what the picture"},{"speaker":"Galen Low","startTime":974.294,"endTime":976.4839999999999,"body":"is and having conversations"},{"speaker":"Galen Low","startTime":976.4839999999999,"endTime":978.674,"body":"and dialogue around that,"},{"speaker":"Galen Low","startTime":976.4839999999999,"endTime":978.674,"body":"like that is the bridge."},{"speaker":"Galen Low","startTime":978.8539999999999,"endTime":981.1039999999999,"body":"I was actually really curious"},{"speaker":"Galen Low","startTime":978.8539999999999,"endTime":981.1039999999999,"body":"because I'm like, how does this"},{"speaker":"Galen Low","startTime":981.1039999999999,"endTime":982.2139999999999,"body":"string everything together?"},{"speaker":"Galen Low","startTime":982.4839999999999,"endTime":984.584,"body":"It makes sense now as like"},{"speaker":"Galen Low","startTime":982.4839999999999,"endTime":984.584,"body":"this tool that's almost"},{"speaker":"Galen Low","startTime":984.584,"endTime":987.3439999999999,"body":"like a shared resource that"},{"speaker":"Galen Low","startTime":984.584,"endTime":987.3439999999999,"body":"learns from all the teams."},{"speaker":"Galen Low","startTime":987.7149999999999,"endTime":988.3439999999999,"body":"Exactly."},{"speaker":"Galen Low","startTime":988.524,"endTime":992.274,"body":"I also like the idea that I come"},{"speaker":"Galen Low","startTime":988.524,"endTime":992.274,"body":"from agency world as well, and"},{"speaker":"Galen Low","startTime":992.274,"endTime":995.424,"body":"then kind of like startup ish"},{"speaker":"Galen Low","startTime":992.274,"endTime":995.424,"body":"world where everything's lean"},{"speaker":"Galen Low","startTime":995.544,"endTime":998.124,"body":"and like, yes, of course you"},{"speaker":"Galen Low","startTime":995.544,"endTime":998.124,"body":"would like to have a copywriter,"},{"speaker":"Galen Low","startTime":998.124,"endTime":1000.494,"body":"like a marketing copywriter,"},{"speaker":"Galen Low","startTime":998.124,"endTime":1000.494,"body":"conversion copywriter."},{"speaker":"Galen Low","startTime":1000.7049999999999,"endTime":1001.814,"body":"You'd like to have a strategist."},{"speaker":"Galen Low","startTime":1001.814,"endTime":1004.274,"body":"You'd like to have 11 people on"},{"speaker":"Galen Low","startTime":1001.814,"endTime":1004.274,"body":"your team to take a product to"},{"speaker":"Galen Low","startTime":1004.274,"endTime":1005.504,"body":"market and build demand for it."},{"speaker":"Galen Low","startTime":1005.799,"endTime":1006.639,"body":"But usually you can't."},{"speaker":"Galen Low","startTime":1007.3589999999999,"endTime":1009.579,"body":"And so it relies on"},{"speaker":"Galen Low","startTime":1007.3589999999999,"endTime":1009.579,"body":"these like unicorn roles."},{"speaker":"Galen Low","startTime":1009.579,"endTime":1011.409,"body":"And I've also seen that"},{"speaker":"Galen Low","startTime":1009.579,"endTime":1011.409,"body":"go wrong where it's like,"},{"speaker":"Galen Low","startTime":1011.679,"endTime":1014.289,"body":"great, our unicorn left,"},{"speaker":"Galen Low","startTime":1011.679,"endTime":1014.289,"body":"let's go find another one."},{"speaker":"Galen Low","startTime":1014.289,"endTime":1015.4889999999999,"body":"And you're like, guess what?"},{"speaker":"Galen Low","startTime":1015.4889999999999,"endTime":1019.0889999999999,"body":"That was maybe the only one"},{"speaker":"Galen Low","startTime":1015.4889999999999,"endTime":1019.0889999999999,"body":"versus, and maybe this is the"},{"speaker":"Galen Low","startTime":1019.0889999999999,"endTime":1022.329,"body":"real appeal of AI and why it's"},{"speaker":"Galen Low","startTime":1019.0889999999999,"endTime":1022.329,"body":"taking off right now, at least"},{"speaker":"Galen Low","startTime":1022.569,"endTime":1024.009,"body":"at a sort of the work level."},{"speaker":"Galen Low","startTime":1024.384,"endTime":1028.194,"body":"Is that it can help support"},{"speaker":"Galen Low","startTime":1024.384,"endTime":1028.194,"body":"some of the gaps that you"},{"speaker":"Galen Low","startTime":1028.194,"endTime":1030.414,"body":"individually have like"},{"speaker":"Galen Low","startTime":1028.194,"endTime":1030.414,"body":"identified within yourself."},{"speaker":"Galen Low","startTime":1030.414,"endTime":1033.354,"body":"You'd be like, I've, I'm not"},{"speaker":"Galen Low","startTime":1030.414,"endTime":1033.354,"body":"a copywriter, but guess what?"},{"speaker":"Galen Low","startTime":1033.714,"endTime":1036.804,"body":"LLMs are good at language and"},{"speaker":"Galen Low","startTime":1033.714,"endTime":1036.804,"body":"they've trained on lots of"},{"speaker":"Galen Low","startTime":1036.804,"endTime":1039.894,"body":"copywriting, some of which"},{"speaker":"Galen Low","startTime":1036.804,"endTime":1039.894,"body":"is probably bad, and you do"},{"speaker":"Galen Low","startTime":1039.894,"endTime":1042.7740000000001,"body":"need to correct it and have an"},{"speaker":"Galen Low","startTime":1039.894,"endTime":1042.7740000000001,"body":"understanding of what you want"},{"speaker":"Galen Low","startTime":1042.804,"endTime":1043.854,"body":"to say and how you wanna say."},{"speaker":"Galen Low","startTime":1044.134,"endTime":1046.684,"body":"Because I think everyone"},{"speaker":"Galen Low","startTime":1044.134,"endTime":1046.684,"body":"listening and definitely"},{"speaker":"Galen Low","startTime":1046.684,"endTime":1049.174,"body":"you get a whole bunch of"},{"speaker":"Galen Low","startTime":1046.684,"endTime":1049.174,"body":"like LinkedIn outreach or"},{"speaker":"Galen Low","startTime":1049.174,"endTime":1052.504,"body":"emails that are clearly AI"},{"speaker":"Galen Low","startTime":1049.174,"endTime":1052.504,"body":"generated and automated and"},{"speaker":"Galen Low","startTime":1052.714,"endTime":1055.264,"body":"operating at scale, and we'd"},{"speaker":"Galen Low","startTime":1052.714,"endTime":1055.264,"body":"want something different"},{"speaker":"Galen Low","startTime":1055.264,"endTime":1056.254,"body":"for ourselves, I guess."},{"speaker":"Galen Low","startTime":1056.434,"endTime":1058.354,"body":"But I like that idea"},{"speaker":"Galen Low","startTime":1056.434,"endTime":1058.354,"body":"that it's like, okay,"},{"speaker":"Galen Low","startTime":1058.414,"endTime":1059.344,"body":"I don't have the skill."},{"speaker":"Galen Low","startTime":1059.344,"endTime":1060.694,"body":"I'm the only one who can do it."},{"speaker":"Galen Low","startTime":1061.0539999999999,"endTime":1062.344,"body":"I'll raise my hand to do it."},{"speaker":"Galen Low","startTime":1062.344,"endTime":1065.344,"body":"But also I think I need to"},{"speaker":"Galen Low","startTime":1062.344,"endTime":1065.344,"body":"build a bit of a system knowing"},{"speaker":"Galen Low","startTime":1065.344,"endTime":1066.904,"body":"that I don't possess the skill."},{"speaker":"Galen Low","startTime":1067.584,"endTime":1070.194,"body":"Clearly no one else on the team"},{"speaker":"Galen Low","startTime":1067.584,"endTime":1070.194,"body":"does otherwise, you know, or"},{"speaker":"Galen Low","startTime":1070.194,"endTime":1071.154,"body":"is not willing to wield it."},{"speaker":"Galen Low","startTime":1071.484,"endTime":1072.414,"body":"No one raised their hand."},{"speaker":"Galen Low","startTime":1072.474,"endTime":1074.004,"body":"So we need to kind"},{"speaker":"Galen Low","startTime":1072.474,"endTime":1074.004,"body":"of build this up."},{"speaker":"Galen Low","startTime":1074.0339999999999,"endTime":1076.884,"body":"I think that's a super cool"},{"speaker":"Galen Low","startTime":1074.0339999999999,"endTime":1076.884,"body":"way of looking at it, a super"},{"speaker":"Galen Low","startTime":1076.884,"endTime":1077.874,"body":"healthy way of looking at it."},{"speaker":"Galen Low","startTime":1078.024,"endTime":1080.694,"body":"I want to come back there, but"},{"speaker":"Galen Low","startTime":1078.024,"endTime":1080.694,"body":"first I actually wanted to ask"},{"speaker":"Galen Low","startTime":1080.694,"endTime":1082.464,"body":"you about your learning curve."},{"speaker":"Galen Low","startTime":1082.734,"endTime":1085.224,"body":"I mentioned earlier you"},{"speaker":"Galen Low","startTime":1082.734,"endTime":1085.224,"body":"don't consider yourself"},{"speaker":"Galen Low","startTime":1085.224,"endTime":1086.844,"body":"as someone who's got a"},{"speaker":"Galen Low","startTime":1085.224,"endTime":1086.844,"body":"technical background."},{"speaker":"Galen Low","startTime":1086.874,"endTime":1089.0339999999999,"body":"You did not do like computer"},{"speaker":"Galen Low","startTime":1086.874,"endTime":1089.0339999999999,"body":"science and university."},{"speaker":"Galen Low","startTime":1089.364,"endTime":1090.834,"body":"Can you talk to me"},{"speaker":"Galen Low","startTime":1089.364,"endTime":1090.834,"body":"about what the learning"},{"speaker":"Galen Low","startTime":1090.834,"endTime":1091.674,"body":"curve was like for you?"},{"speaker":"Galen Low","startTime":1091.674,"endTime":1092.604,"body":"Like what did it take?"},{"speaker":"Galen Low","startTime":1092.989,"endTime":1094.189,"body":"To figure this all out."},{"speaker":"Galen Low","startTime":1094.189,"endTime":1094.249,"body":"Yeah."},{"speaker":"Galen Low","startTime":1094.249,"endTime":1096.32,"body":"What resources did you"},{"speaker":"Galen Low","startTime":1094.249,"endTime":1096.32,"body":"leverage and like how did"},{"speaker":"Galen Low","startTime":1096.32,"endTime":1099.6789999999999,"body":"you find the time even to"},{"speaker":"Galen Low","startTime":1096.32,"endTime":1099.6789999999999,"body":"build and operationalize"},{"speaker":"Galen Low","startTime":1099.6789999999999,"endTime":1100.699,"body":"your AI teammates?"},{"speaker":"Megan Ratcliff","startTime":1100.969,"endTime":1101.9289999999999,"body":"Yeah, for sure."},{"speaker":"Megan Ratcliff","startTime":1102.1689999999999,"endTime":1103.6689999999999,"body":"And yeah, I don't have"},{"speaker":"Megan Ratcliff","startTime":1102.1689999999999,"endTime":1103.6689999999999,"body":"a technical background."},{"speaker":"Megan Ratcliff","startTime":1103.6689999999999,"endTime":1105.469,"body":"I went to school for marketing."},{"speaker":"Megan Ratcliff","startTime":1105.469,"endTime":1107.689,"body":"I was in the business"},{"speaker":"Megan Ratcliff","startTime":1105.469,"endTime":1107.689,"body":"college and then I worked"},{"speaker":"Megan Ratcliff","startTime":1107.689,"endTime":1109.939,"body":"at a marketing agency as an"},{"speaker":"Megan Ratcliff","startTime":1107.689,"endTime":1109.939,"body":"account director for 10 years."},{"speaker":"Megan Ratcliff","startTime":1109.939,"endTime":1112.549,"body":"And so I had been around"},{"speaker":"Megan Ratcliff","startTime":1109.939,"endTime":1112.549,"body":"a lot of engineers."},{"speaker":"Megan Ratcliff","startTime":1112.549,"endTime":1115.459,"body":"I had been around a lot of"},{"speaker":"Megan Ratcliff","startTime":1112.549,"endTime":1115.459,"body":"technical people, but I am not."},{"speaker":"Megan Ratcliff","startTime":1115.809,"endTime":1118.809,"body":"Somebody who's gonna go"},{"speaker":"Megan Ratcliff","startTime":1115.809,"endTime":1118.809,"body":"build something in JSON"},{"speaker":"Megan Ratcliff","startTime":1118.809,"endTime":1122.739,"body":"or HTML or React like I"},{"speaker":"Megan Ratcliff","startTime":1118.809,"endTime":1122.739,"body":"am not ever gonna do that."},{"speaker":"Megan Ratcliff","startTime":1122.739,"endTime":1124.359,"body":"It is Greek to me."},{"speaker":"Megan Ratcliff","startTime":1124.569,"endTime":1127.359,"body":"So the way that I got"},{"speaker":"Megan Ratcliff","startTime":1124.569,"endTime":1127.359,"body":"started was I started working"},{"speaker":"Megan Ratcliff","startTime":1127.359,"endTime":1128.5149999999999,"body":"with a woman named Lisa."},{"speaker":"Megan Ratcliff","startTime":1129.2939999999999,"endTime":1132.955,"body":"And she was brought on as"},{"speaker":"Megan Ratcliff","startTime":1129.2939999999999,"endTime":1132.955,"body":"a fractional CMO at DICE to"},{"speaker":"Megan Ratcliff","startTime":1132.955,"endTime":1135.985,"body":"just help kind of light the"},{"speaker":"Megan Ratcliff","startTime":1132.955,"endTime":1135.985,"body":"flashlight for us on like,"},{"speaker":"Megan Ratcliff","startTime":1135.985,"endTime":1137.695,"body":"here's what is possible."},{"speaker":"Megan Ratcliff","startTime":1137.965,"endTime":1144.175,"body":"And I just really took to her"},{"speaker":"Megan Ratcliff","startTime":1137.965,"endTime":1144.175,"body":"and I started learning from her."},{"speaker":"Megan Ratcliff","startTime":1144.235,"endTime":1147.2649999999999,"body":"And it was at one point, 'cause"},{"speaker":"Megan Ratcliff","startTime":1144.235,"endTime":1147.2649999999999,"body":"we were trying to figure out"},{"speaker":"Megan Ratcliff","startTime":1147.385,"endTime":1150.114,"body":"use cases for me because I"},{"speaker":"Megan Ratcliff","startTime":1147.385,"endTime":1150.114,"body":"was like, I've been around it."},{"speaker":"Megan Ratcliff","startTime":1150.114,"endTime":1152.485,"body":"ChatGPT had been out a"},{"speaker":"Megan Ratcliff","startTime":1150.114,"endTime":1152.485,"body":"few months and I was like."},{"speaker":"Megan Ratcliff","startTime":1152.994,"endTime":1154.074,"body":"How is it really useful?"},{"speaker":"Megan Ratcliff","startTime":1154.074,"endTime":1156.354,"body":"I've just been asking it like"},{"speaker":"Megan Ratcliff","startTime":1154.074,"endTime":1156.354,"body":"kind of silly questions I"},{"speaker":"Megan Ratcliff","startTime":1156.354,"endTime":1159.354,"body":"know about hallucinations,"},{"speaker":"Megan Ratcliff","startTime":1156.354,"endTime":1159.354,"body":"whatever, and I'm just like,"},{"speaker":"Megan Ratcliff","startTime":1159.684,"endTime":1161.724,"body":"it's fun to play with, but"},{"speaker":"Megan Ratcliff","startTime":1159.684,"endTime":1161.724,"body":"I haven't figured out how to"},{"speaker":"Megan Ratcliff","startTime":1161.724,"endTime":1163.2839999999999,"body":"incorporate this in my real job."},{"speaker":"Megan Ratcliff","startTime":1163.674,"endTime":1166.374,"body":"And so we started thinking"},{"speaker":"Megan Ratcliff","startTime":1163.674,"endTime":1166.374,"body":"and I was like, well, my first"},{"speaker":"Megan Ratcliff","startTime":1166.7649999999999,"endTime":1170.244,"body":"kind of stop is the content"},{"speaker":"Megan Ratcliff","startTime":1166.7649999999999,"endTime":1170.244,"body":"side because like I am drowning"},{"speaker":"Megan Ratcliff","startTime":1170.244,"endTime":1172.164,"body":"and I'm not a copywriter"},{"speaker":"Megan Ratcliff","startTime":1170.244,"endTime":1172.164,"body":"and I need help there."},{"speaker":"Megan Ratcliff","startTime":1172.164,"endTime":1173.7839999999999,"body":"Immediately she's like,"},{"speaker":"Megan Ratcliff","startTime":1172.164,"endTime":1173.7839999999999,"body":"okay, let's build one."},{"speaker":"Megan Ratcliff","startTime":1174.144,"endTime":1176.454,"body":"Do you wanna build a"},{"speaker":"Megan Ratcliff","startTime":1174.144,"endTime":1176.454,"body":"custom GPT with me?"},{"speaker":"Megan Ratcliff","startTime":1176.454,"endTime":1178.134,"body":"And I was like, I can do that."},{"speaker":"Megan Ratcliff","startTime":1178.2839999999999,"endTime":1179.694,"body":"And she was like,"},{"speaker":"Megan Ratcliff","startTime":1178.2839999999999,"endTime":1179.694,"body":"you can do that."},{"speaker":"Megan Ratcliff","startTime":1179.694,"endTime":1180.384,"body":"And I was like, cool."},{"speaker":"Megan Ratcliff","startTime":1180.8039999999999,"endTime":1183.2939999999999,"body":"So she showed me some"},{"speaker":"Megan Ratcliff","startTime":1180.8039999999999,"endTime":1183.2939999999999,"body":"instructions that she had"},{"speaker":"Megan Ratcliff","startTime":1183.2939999999999,"endTime":1185.634,"body":"built and she goes, why"},{"speaker":"Megan Ratcliff","startTime":1183.2939999999999,"endTime":1185.634,"body":"don't you take a run at it?"},{"speaker":"Megan Ratcliff","startTime":1185.7839999999999,"endTime":1187.674,"body":"Why don't you try to build"},{"speaker":"Megan Ratcliff","startTime":1185.7839999999999,"endTime":1187.674,"body":"your own instructions?"},{"speaker":"Megan Ratcliff","startTime":1187.674,"endTime":1190.464,"body":"And so back in the olden"},{"speaker":"Megan Ratcliff","startTime":1187.674,"endTime":1190.464,"body":"days of building Custom"},{"speaker":"Megan Ratcliff","startTime":1190.464,"endTime":1194.7839999999999,"body":"GPTs, I like wrote my own"},{"speaker":"Megan Ratcliff","startTime":1190.464,"endTime":1194.7839999999999,"body":"instructions on my keyboard"},{"speaker":"Megan Ratcliff","startTime":1194.994,"endTime":1197.634,"body":"and I gave it to her and she"},{"speaker":"Megan Ratcliff","startTime":1194.994,"endTime":1197.634,"body":"reviewed it and gave me some"},{"speaker":"Megan Ratcliff","startTime":1197.634,"endTime":1199.239,"body":"feedback, and then I edited it."},{"speaker":"Megan Ratcliff","startTime":1199.239,"endTime":1201.084,"body":"And then I built it"},{"speaker":"Megan Ratcliff","startTime":1199.239,"endTime":1201.084,"body":"and I started using it."},{"speaker":"Megan Ratcliff","startTime":1201.084,"endTime":1203.814,"body":"And then I'd iterate on it"},{"speaker":"Megan Ratcliff","startTime":1201.084,"endTime":1203.814,"body":"and train it and like do"},{"speaker":"Megan Ratcliff","startTime":1203.814,"endTime":1204.8039999999999,"body":"kinds of things with it."},{"speaker":"Megan Ratcliff","startTime":1205.0339999999999,"endTime":1207.5539999999999,"body":"And then all of a sudden it"},{"speaker":"Megan Ratcliff","startTime":1205.0339999999999,"endTime":1207.5539999999999,"body":"was like pretty honed and I"},{"speaker":"Megan Ratcliff","startTime":1207.5539999999999,"endTime":1208.724,"body":"was getting pretty good things."},{"speaker":"Megan Ratcliff","startTime":1208.724,"endTime":1210.704,"body":"And then I was like,"},{"speaker":"Megan Ratcliff","startTime":1208.724,"endTime":1210.704,"body":"what else could I build?"},{"speaker":"Megan Ratcliff","startTime":1211.004,"endTime":1214.5149999999999,"body":"And then my brain started going"},{"speaker":"Megan Ratcliff","startTime":1211.004,"endTime":1214.5149999999999,"body":"like in creative overdrive."},{"speaker":"Megan Ratcliff","startTime":1214.5149999999999,"endTime":1216.434,"body":"And I was like,"},{"speaker":"Megan Ratcliff","startTime":1214.5149999999999,"endTime":1216.434,"body":"what can't I build?"},{"speaker":"Megan Ratcliff","startTime":1217.089,"endTime":1221.799,"body":"And so I started building,"},{"speaker":"Megan Ratcliff","startTime":1217.089,"endTime":1221.799,"body":"like I remember going and I had"},{"speaker":"Megan Ratcliff","startTime":1221.799,"endTime":1223.6589999999999,"body":"an idea, I'm an ideas person."},{"speaker":"Megan Ratcliff","startTime":1223.689,"endTime":1225.6689999999999,"body":"AI really rewards ideas people."},{"speaker":"Megan Ratcliff","startTime":1225.6689999999999,"endTime":1227.6789999999999,"body":"So if you're an ideas person,"},{"speaker":"Megan Ratcliff","startTime":1225.6689999999999,"endTime":1227.6789999999999,"body":"like now is your time."},{"speaker":"Megan Ratcliff","startTime":1228.009,"endTime":1231.189,"body":"But I had an idea and I was"},{"speaker":"Megan Ratcliff","startTime":1228.009,"endTime":1231.189,"body":"like, oh, I really wanna run"},{"speaker":"Megan Ratcliff","startTime":1231.189,"endTime":1233.259,"body":"this by the president of dice."},{"speaker":"Megan Ratcliff","startTime":1233.259,"endTime":1234.549,"body":"Like I think he'll love it."},{"speaker":"Megan Ratcliff","startTime":1234.939,"endTime":1236.499,"body":"And then I was like,"},{"speaker":"Megan Ratcliff","startTime":1234.939,"endTime":1236.499,"body":"wait, I don't know the"},{"speaker":"Megan Ratcliff","startTime":1236.499,"endTime":1237.879,"body":"president of DICE very well."},{"speaker":"Megan Ratcliff","startTime":1237.879,"endTime":1239.9189999999999,"body":"Like I think, I don't even"},{"speaker":"Megan Ratcliff","startTime":1237.879,"endTime":1239.9189999999999,"body":"know if I've ever had a"},{"speaker":"Megan Ratcliff","startTime":1239.9189999999999,"endTime":1241.269,"body":"direct conversation before."},{"speaker":"Megan Ratcliff","startTime":1241.599,"endTime":1244.689,"body":"So then I was like, I"},{"speaker":"Megan Ratcliff","startTime":1241.599,"endTime":1244.689,"body":"kind of wanna test my idea"},{"speaker":"Megan Ratcliff","startTime":1244.839,"endTime":1247.389,"body":"before I go and like make"},{"speaker":"Megan Ratcliff","startTime":1244.839,"endTime":1247.389,"body":"myself look like a fool."},{"speaker":"Megan Ratcliff","startTime":1247.389,"endTime":1251.319,"body":"So I took transcripts from"},{"speaker":"Megan Ratcliff","startTime":1247.389,"endTime":1251.319,"body":"all hands meetings he had"},{"speaker":"Megan Ratcliff","startTime":1251.319,"endTime":1255.394,"body":"given, I created a job"},{"speaker":"Megan Ratcliff","startTime":1251.319,"endTime":1255.394,"body":"description for president of da."},{"speaker":"Megan Ratcliff","startTime":1256.134,"endTime":1259.5539999999999,"body":"I took like language from emails"},{"speaker":"Megan Ratcliff","startTime":1256.134,"endTime":1259.5539999999999,"body":"he had written, and I created"},{"speaker":"Megan Ratcliff","startTime":1259.5539999999999,"endTime":1262.195,"body":"a simulator that was like,"},{"speaker":"Megan Ratcliff","startTime":1259.5539999999999,"endTime":1262.195,"body":"okay, here's our president."},{"speaker":"Megan Ratcliff","startTime":1262.195,"endTime":1264.834,"body":"This is like, you know what"},{"speaker":"Megan Ratcliff","startTime":1262.195,"endTime":1264.834,"body":"his job is, what he cares"},{"speaker":"Megan Ratcliff","startTime":1264.834,"endTime":1268.674,"body":"about, here's his language"},{"speaker":"Megan Ratcliff","startTime":1264.834,"endTime":1268.674,"body":"patterns and like I'm guessing"},{"speaker":"Megan Ratcliff","startTime":1268.674,"endTime":1270.114,"body":"at his personality here."},{"speaker":"Megan Ratcliff","startTime":1270.5049999999999,"endTime":1276.2649999999999,"body":"And so then I created that,"},{"speaker":"Megan Ratcliff","startTime":1270.5049999999999,"endTime":1276.2649999999999,"body":"and then I gave it my idea and"},{"speaker":"Megan Ratcliff","startTime":1276.2649999999999,"endTime":1279.084,"body":"then it pushed back on it and"},{"speaker":"Megan Ratcliff","startTime":1276.2649999999999,"endTime":1279.084,"body":"was like, I hate this idea."},{"speaker":"Megan Ratcliff","startTime":1279.084,"endTime":1279.864,"body":"It's terrible."},{"speaker":"Megan Ratcliff","startTime":1280.2839999999999,"endTime":1281.5439999999999,"body":"And I was like, oh no."},{"speaker":"Megan Ratcliff","startTime":1281.5439999999999,"endTime":1284.9189999999999,"body":"Then I was like, how do"},{"speaker":"Megan Ratcliff","startTime":1281.5439999999999,"endTime":1284.9189999999999,"body":"I get a yes from him?"},{"speaker":"Megan Ratcliff","startTime":1284.9189999999999,"endTime":1288.189,"body":"And so then it helped me"},{"speaker":"Megan Ratcliff","startTime":1284.9189999999999,"endTime":1288.189,"body":"reframe it in a way that"},{"speaker":"Megan Ratcliff","startTime":1288.189,"endTime":1291.039,"body":"would be like more aligned"},{"speaker":"Megan Ratcliff","startTime":1288.189,"endTime":1291.039,"body":"with what he cares about."},{"speaker":"Megan Ratcliff","startTime":1291.489,"endTime":1294.249,"body":"And so we didn't change the"},{"speaker":"Megan Ratcliff","startTime":1291.489,"endTime":1294.249,"body":"sentiment, we just changed"},{"speaker":"Megan Ratcliff","startTime":1294.369,"endTime":1295.9289999999999,"body":"the way that it was framed."},{"speaker":"Megan Ratcliff","startTime":1296.379,"endTime":1299.379,"body":"And then I pitched that idea"},{"speaker":"Megan Ratcliff","startTime":1296.379,"endTime":1299.379,"body":"and then it went really well."},{"speaker":"Megan Ratcliff","startTime":1299.709,"endTime":1302.619,"body":"And then post, I was like,"},{"speaker":"Megan Ratcliff","startTime":1299.709,"endTime":1302.619,"body":"Hey, I have to tell you"},{"speaker":"Megan Ratcliff","startTime":1302.619,"endTime":1305.559,"body":"something that I did and I"},{"speaker":"Megan Ratcliff","startTime":1302.619,"endTime":1305.559,"body":"don't wanna freak you out,"},{"speaker":"Megan Ratcliff","startTime":1305.979,"endTime":1309.069,"body":"but I created a simulator"},{"speaker":"Megan Ratcliff","startTime":1305.979,"endTime":1309.069,"body":"of you to test an idea."},{"speaker":"Megan Ratcliff","startTime":1309.069,"endTime":1310.329,"body":"And he was like, oh my gosh."},{"speaker":"Megan Ratcliff","startTime":1310.359,"endTime":1311.619,"body":"That's like so smart."},{"speaker":"Megan Ratcliff","startTime":1311.964,"endTime":1314.724,"body":"And then it turned out that"},{"speaker":"Megan Ratcliff","startTime":1311.964,"endTime":1314.724,"body":"we were actually building"},{"speaker":"Megan Ratcliff","startTime":1314.724,"endTime":1319.194,"body":"his personal brand as part"},{"speaker":"Megan Ratcliff","startTime":1314.724,"endTime":1319.194,"body":"of our content strategy."},{"speaker":"Megan Ratcliff","startTime":1319.524,"endTime":1322.614,"body":"And I was like, we can use"},{"speaker":"Megan Ratcliff","startTime":1319.524,"endTime":1322.614,"body":"your simulator as the backbone"},{"speaker":"Megan Ratcliff","startTime":1322.614,"endTime":1324.084,"body":"to create content for you."},{"speaker":"Megan Ratcliff","startTime":1324.084,"endTime":1325.164,"body":"That sounds like you."},{"speaker":"Megan Ratcliff","startTime":1325.164,"endTime":1325.644,"body":"And he was like."},{"speaker":"Megan Ratcliff","startTime":1326.199,"endTime":1326.739,"body":"Brilliant."},{"speaker":"Megan Ratcliff","startTime":1326.769,"endTime":1327.999,"body":"We're gonna reuse this thing."},{"speaker":"Megan Ratcliff","startTime":1328.329,"endTime":1331.209,"body":"And then I was like, what other"},{"speaker":"Megan Ratcliff","startTime":1328.329,"endTime":1331.209,"body":"simulators should I be building?"},{"speaker":"Megan Ratcliff","startTime":1331.209,"endTime":1335.029,"body":"So I built my personal"},{"speaker":"Megan Ratcliff","startTime":1331.209,"endTime":1335.029,"body":"simulator, and then I"},{"speaker":"Megan Ratcliff","startTime":1335.029,"endTime":1337.6689999999999,"body":"started building persona"},{"speaker":"Megan Ratcliff","startTime":1335.029,"endTime":1337.6689999999999,"body":"simulators so that we"},{"speaker":"Megan Ratcliff","startTime":1337.6689999999999,"endTime":1340.609,"body":"could get instant real-time"},{"speaker":"Megan Ratcliff","startTime":1337.6689999999999,"endTime":1340.609,"body":"feedback from our personas."},{"speaker":"Megan Ratcliff","startTime":1340.9089999999999,"endTime":1343.249,"body":"I will also mention if anyone"},{"speaker":"Megan Ratcliff","startTime":1340.9089999999999,"endTime":1343.249,"body":"is listening and is like, great"},{"speaker":"Megan Ratcliff","startTime":1343.249,"endTime":1344.839,"body":"idea, build an AI persona."},{"speaker":"Megan Ratcliff","startTime":1344.869,"endTime":1349.009,"body":"No, you cannot build an AI"},{"speaker":"Megan Ratcliff","startTime":1344.869,"endTime":1349.009,"body":"persona based on AI information."},{"speaker":"Megan Ratcliff","startTime":1349.219,"endTime":1352.6689999999999,"body":"You have to have actual real"},{"speaker":"Megan Ratcliff","startTime":1349.219,"endTime":1352.6689999999999,"body":"information about those people."},{"speaker":"Megan Ratcliff","startTime":1352.6689999999999,"endTime":1354.709,"body":"You have had to have"},{"speaker":"Megan Ratcliff","startTime":1352.6689999999999,"endTime":1354.709,"body":"done the research."},{"speaker":"Megan Ratcliff","startTime":1355.084,"endTime":1358.084,"body":"Interviews qualitative"},{"speaker":"Megan Ratcliff","startTime":1355.084,"endTime":1358.084,"body":"and quantitative data."},{"speaker":"Megan Ratcliff","startTime":1358.084,"endTime":1361.654,"body":"That's what feeds a persona"},{"speaker":"Megan Ratcliff","startTime":1358.084,"endTime":1361.654,"body":"simulator and makes it better."},{"speaker":"Megan Ratcliff","startTime":1361.984,"endTime":1364.954,"body":"So I started creating persona"},{"speaker":"Megan Ratcliff","startTime":1361.984,"endTime":1364.954,"body":"simulators so that we could"},{"speaker":"Megan Ratcliff","startTime":1364.954,"endTime":1367.174,"body":"run campaign copy by those."},{"speaker":"Megan Ratcliff","startTime":1367.504,"endTime":1371.224,"body":"And so then the world just"},{"speaker":"Megan Ratcliff","startTime":1367.504,"endTime":1371.224,"body":"started like shaping, and I"},{"speaker":"Megan Ratcliff","startTime":1371.224,"endTime":1374.614,"body":"would keep some teammates, I"},{"speaker":"Megan Ratcliff","startTime":1371.224,"endTime":1374.614,"body":"would ditch some teammates,"},{"speaker":"Megan Ratcliff","startTime":1374.614,"endTime":1378.754,"body":"and then I started linking them"},{"speaker":"Megan Ratcliff","startTime":1374.614,"endTime":1378.754,"body":"together and I was like, oh,"},{"speaker":"Megan Ratcliff","startTime":1378.754,"endTime":1381.664,"body":"this is so much better than"},{"speaker":"Megan Ratcliff","startTime":1378.754,"endTime":1381.664,"body":"like copying and pasting like"},{"speaker":"Megan Ratcliff","startTime":1381.664,"endTime":1383.584,"body":"context from one to the next."},{"speaker":"Megan Ratcliff","startTime":1383.914,"endTime":1385.8039999999999,"body":"And when I started"},{"speaker":"Megan Ratcliff","startTime":1383.914,"endTime":1385.8039999999999,"body":"doing that, I started"},{"speaker":"Megan Ratcliff","startTime":1385.8039999999999,"endTime":1387.094,"body":"getting really efficient."},{"speaker":"Megan Ratcliff","startTime":1387.124,"endTime":1389.735,"body":"So you're asking, when did"},{"speaker":"Megan Ratcliff","startTime":1387.124,"endTime":1389.735,"body":"you have time to do this?"},{"speaker":"Megan Ratcliff","startTime":1390.0339999999999,"endTime":1391.745,"body":"And it was like in the margins."},{"speaker":"Megan Ratcliff","startTime":1391.7749999999999,"endTime":1393.694,"body":"It was like in between meetings."},{"speaker":"Megan Ratcliff","startTime":1393.694,"endTime":1397.414,"body":"If I had 15 minutes, I would"},{"speaker":"Megan Ratcliff","startTime":1393.694,"endTime":1397.414,"body":"go work on something and then"},{"speaker":"Megan Ratcliff","startTime":1397.414,"endTime":1400.7749999999999,"body":"I would prompt and like maybe"},{"speaker":"Megan Ratcliff","startTime":1397.414,"endTime":1400.7749999999999,"body":"start a set of instructions,"},{"speaker":"Megan Ratcliff","startTime":1401.104,"endTime":1404.2549999999999,"body":"go to my meeting, come back,"},{"speaker":"Megan Ratcliff","startTime":1401.104,"endTime":1404.2549999999999,"body":"see what the output was,"},{"speaker":"Megan Ratcliff","startTime":1404.465,"endTime":1405.874,"body":"refine, update, whatever."},{"speaker":"Megan Ratcliff","startTime":1406.114,"endTime":1408.725,"body":"So like some teammates, they"},{"speaker":"Megan Ratcliff","startTime":1406.114,"endTime":1408.725,"body":"would take me a day to build"},{"speaker":"Megan Ratcliff","startTime":1408.725,"endTime":1411.394,"body":"because I was like doing"},{"speaker":"Megan Ratcliff","startTime":1408.725,"endTime":1411.394,"body":"it in between meetings."},{"speaker":"Megan Ratcliff","startTime":1411.954,"endTime":1413.5439999999999,"body":"Sometimes it would"},{"speaker":"Megan Ratcliff","startTime":1411.954,"endTime":1413.5439999999999,"body":"take me longer."},{"speaker":"Megan Ratcliff","startTime":1413.5439999999999,"endTime":1414.654,"body":"It just kind of depended."},{"speaker":"Megan Ratcliff","startTime":1414.654,"endTime":1417.624,"body":"But over time, I built an"},{"speaker":"Megan Ratcliff","startTime":1414.654,"endTime":1417.624,"body":"ecosystem in probably four"},{"speaker":"Megan Ratcliff","startTime":1417.624,"endTime":1421.074,"body":"months that started doing"},{"speaker":"Megan Ratcliff","startTime":1417.624,"endTime":1421.074,"body":"my job pretty well for me."},{"speaker":"Megan Ratcliff","startTime":1421.759,"endTime":1424.039,"body":"And then I had more time to"},{"speaker":"Megan Ratcliff","startTime":1421.759,"endTime":1424.039,"body":"innovate, so that's why I"},{"speaker":"Megan Ratcliff","startTime":1424.039,"endTime":1426.6499999999999,"body":"was able to raise my hand"},{"speaker":"Megan Ratcliff","startTime":1424.039,"endTime":1426.6499999999999,"body":"and say, I wanna do this"},{"speaker":"Megan Ratcliff","startTime":1426.6499999999999,"endTime":1429.469,"body":"go to market thing because"},{"speaker":"Megan Ratcliff","startTime":1426.6499999999999,"endTime":1429.469,"body":"I have the time to do it."},{"speaker":"Galen Low","startTime":1429.59,"endTime":1432.019,"body":"I think you dispelled"},{"speaker":"Galen Low","startTime":1429.59,"endTime":1432.019,"body":"a myth for me there, which"},{"speaker":"Galen Low","startTime":1432.1399999999999,"endTime":1433.6399999999999,"body":"as soon as you said it, I"},{"speaker":"Galen Low","startTime":1432.1399999999999,"endTime":1433.6399999999999,"body":"knew it to be true, but I"},{"speaker":"Galen Low","startTime":1433.6399999999999,"endTime":1436.009,"body":"was like, I'm like, gosh,"},{"speaker":"Galen Low","startTime":1433.6399999999999,"endTime":1436.009,"body":"it's hard to sit down and"},{"speaker":"Galen Low","startTime":1436.009,"endTime":1437.4189999999999,"body":"like have a full thought."},{"speaker":"Galen Low","startTime":1437.4189999999999,"endTime":1440.12,"body":"And like I think I approach"},{"speaker":"Galen Low","startTime":1437.4189999999999,"endTime":1440.12,"body":"it as though I'm coding,"},{"speaker":"Galen Low","startTime":1440.12,"endTime":1443.36,"body":"even though I've like I"},{"speaker":"Galen Low","startTime":1440.12,"endTime":1443.36,"body":"am a very poor coder if"},{"speaker":"Galen Low","startTime":1443.36,"endTime":1444.319,"body":"even that these days."},{"speaker":"Galen Low","startTime":1444.604,"endTime":1445.834,"body":"But I think I"},{"speaker":"Galen Low","startTime":1444.604,"endTime":1445.834,"body":"approach it that way."},{"speaker":"Galen Low","startTime":1445.834,"endTime":1448.624,"body":"I'm like, I'm gonna need to"},{"speaker":"Galen Low","startTime":1445.834,"endTime":1448.624,"body":"sit down and crack my knuckles"},{"speaker":"Galen Low","startTime":1448.624,"endTime":1450.004,"body":"and really think this through."},{"speaker":"Galen Low","startTime":1450.004,"endTime":1451.384,"body":"I'm gonna need four hours."},{"speaker":"Galen Low","startTime":1451.684,"endTime":1453.484,"body":"When am I gonna find"},{"speaker":"Galen Low","startTime":1451.684,"endTime":1453.484,"body":"half a day to do this?"},{"speaker":"Galen Low","startTime":1453.484,"endTime":1454.084,"body":"And you're like, yeah."},{"speaker":"Galen Low","startTime":1454.084,"endTime":1456.514,"body":"I was actually just in between"},{"speaker":"Galen Low","startTime":1454.084,"endTime":1456.514,"body":"meetings, like tweaking things"},{"speaker":"Galen Low","startTime":1456.814,"endTime":1457.954,"body":"and seeing what happens."},{"speaker":"Galen Low","startTime":1458.224,"endTime":1461.974,"body":"I like that because I think that"},{"speaker":"Galen Low","startTime":1458.224,"endTime":1461.974,"body":"is a, it's a far more realistic,"},{"speaker":"Galen Low","startTime":1461.974,"endTime":1463.354,"body":"maybe pragmatic, especially."},{"speaker":"Galen Low","startTime":1463.704,"endTime":1465.744,"body":"Someone from an account"},{"speaker":"Galen Low","startTime":1463.704,"endTime":1465.744,"body":"management background and like"},{"speaker":"Galen Low","startTime":1465.744,"endTime":1468.0539999999999,"body":"myself from a project management"},{"speaker":"Galen Low","startTime":1465.744,"endTime":1468.0539999999999,"body":"background, we're back to back."},{"speaker":"Galen Low","startTime":1468.0539999999999,"endTime":1470.154,"body":"We're securing in between"},{"speaker":"Galen Low","startTime":1468.0539999999999,"endTime":1470.154,"body":"meetings, you know, and"},{"speaker":"Galen Low","startTime":1470.454,"endTime":1471.474,"body":"how do you find the time?"},{"speaker":"Galen Low","startTime":1471.654,"endTime":1474.384,"body":"When are you gonna find"},{"speaker":"Galen Low","startTime":1471.654,"endTime":1474.384,"body":"a day of no meetings"},{"speaker":"Galen Low","startTime":1474.684,"endTime":1475.404,"body":"to get this all done?"},{"speaker":"Galen Low","startTime":1475.404,"endTime":1476.639,"body":"But it doesn't mean"},{"speaker":"Galen Low","startTime":1475.404,"endTime":1476.639,"body":"that you can't."},{"speaker":"Galen Low","startTime":1477.349,"endTime":1479.749,"body":"Because you could just"},{"speaker":"Galen Low","startTime":1477.349,"endTime":1479.749,"body":"be watering a plant."},{"speaker":"Galen Low","startTime":1479.9289999999999,"endTime":1482.359,"body":"I don't know if that's a very"},{"speaker":"Galen Low","startTime":1479.9289999999999,"endTime":1482.359,"body":"good analogy, but you know,"},{"speaker":"Galen Low","startTime":1482.359,"endTime":1485.749,"body":"it's like you can make progress"},{"speaker":"Galen Low","startTime":1482.359,"endTime":1485.749,"body":"on it and eventually there's"},{"speaker":"Galen Low","startTime":1485.749,"endTime":1488.1789999999999,"body":"an ROI because if you're,"},{"speaker":"Galen Low","startTime":1485.749,"endTime":1488.1789999999999,"body":"they're actually useful tools."},{"speaker":"Galen Low","startTime":1488.359,"endTime":1489.709,"body":"Like you said, there's"},{"speaker":"Galen Low","startTime":1488.359,"endTime":1489.709,"body":"some that you chucked,"},{"speaker":"Galen Low","startTime":1489.889,"endTime":1490.9089999999999,"body":"you're like, eh, no."},{"speaker":"Galen Low","startTime":1490.9089999999999,"endTime":1491.899,"body":"Good discard."},{"speaker":"Galen Low","startTime":1492.139,"endTime":1494.989,"body":"But overall ROI was that"},{"speaker":"Galen Low","startTime":1492.139,"endTime":1494.989,"body":"you ended up with more time"},{"speaker":"Galen Low","startTime":1495.049,"endTime":1497.4189999999999,"body":"and could feel like you"},{"speaker":"Galen Low","startTime":1495.049,"endTime":1497.4189999999999,"body":"had the capacity to raise"},{"speaker":"Galen Low","startTime":1497.4189999999999,"endTime":1500.389,"body":"your hand and say, I think"},{"speaker":"Galen Low","startTime":1497.4189999999999,"endTime":1500.389,"body":"I can like do more here for"},{"speaker":"Galen Low","startTime":1500.389,"endTime":1502.759,"body":"this team because of the"},{"speaker":"Galen Low","startTime":1500.389,"endTime":1502.759,"body":"efficiencies that I've built."},{"speaker":"Galen Low","startTime":1502.819,"endTime":1503.749,"body":"And I think that's really cool."},{"speaker":"Galen Low","startTime":1504.199,"endTime":1506.4189999999999,"body":"Earlier on, I maybe misspoke."},{"speaker":"Galen Low","startTime":1506.4189999999999,"endTime":1509.449,"body":"I used the word agents and so I"},{"speaker":"Galen Low","startTime":1506.4189999999999,"endTime":1509.449,"body":"thought maybe I'd just ask here,"},{"speaker":"Galen Low","startTime":1509.449,"endTime":1511.4289999999999,"body":"because you know, everyone's"},{"speaker":"Galen Low","startTime":1509.449,"endTime":1511.4289999999999,"body":"talking about a agentic, this"},{"speaker":"Galen Low","startTime":1511.4289999999999,"endTime":1514.339,"body":"and that, and I think maybe"},{"speaker":"Galen Low","startTime":1511.4289999999999,"endTime":1514.339,"body":"that's like at the core of where"},{"speaker":"Galen Low","startTime":1514.339,"endTime":1515.539,"body":"there's some anxiety, right?"},{"speaker":"Galen Low","startTime":1515.839,"endTime":1518.719,"body":"Agents being autonomous,"},{"speaker":"Galen Low","startTime":1515.839,"endTime":1518.719,"body":"AI making decisions on"},{"speaker":"Galen Low","startTime":1518.719,"endTime":1521.119,"body":"its own based on triggers,"},{"speaker":"Galen Low","startTime":1518.719,"endTime":1521.119,"body":"talking to other tools."},{"speaker":"Galen Low","startTime":1521.359,"endTime":1524.629,"body":"It seems like a train"},{"speaker":"Galen Low","startTime":1521.359,"endTime":1524.629,"body":"with no one at the helm"},{"speaker":"Galen Low","startTime":1524.779,"endTime":1526.099,"body":"going as fast as it can."},{"speaker":"Galen Low","startTime":1526.459,"endTime":1527.939,"body":"I could see why people"},{"speaker":"Galen Low","startTime":1526.459,"endTime":1527.939,"body":"have anxiety about it."},{"speaker":"Galen Low","startTime":1528.619,"endTime":1531.1689999999999,"body":"Actually, are we talking"},{"speaker":"Galen Low","startTime":1528.619,"endTime":1531.1689999999999,"body":"about agents here?"},{"speaker":"Galen Low","startTime":1531.4089999999999,"endTime":1533.149,"body":"We're talking about"},{"speaker":"Galen Low","startTime":1531.4089999999999,"endTime":1533.149,"body":"like custom GPTs."},{"speaker":"Galen Low","startTime":1533.479,"endTime":1536.239,"body":"Like if we're not talking"},{"speaker":"Galen Low","startTime":1533.479,"endTime":1536.239,"body":"about agents, is that where"},{"speaker":"Galen Low","startTime":1536.239,"endTime":1540.739,"body":"the path leads or is that"},{"speaker":"Galen Low","startTime":1536.239,"endTime":1540.739,"body":"not necessarily the only way?"},{"speaker":"Galen Low","startTime":1540.739,"endTime":1543.649,"body":"Like are you on step two of"},{"speaker":"Galen Low","startTime":1540.739,"endTime":1543.649,"body":"nine for creating a team of only"},{"speaker":"Galen Low","startTime":1543.649,"endTime":1545.269,"body":"AI teammates with no humans?"},{"speaker":"Megan Ratcliff","startTime":1545.449,"endTime":1545.779,"body":"Yeah."},{"speaker":"Megan Ratcliff","startTime":1545.779,"endTime":1548.479,"body":"Agents are being"},{"speaker":"Megan Ratcliff","startTime":1545.779,"endTime":1548.479,"body":"like tossed around."},{"speaker":"Megan Ratcliff","startTime":1548.869,"endTime":1550.519,"body":"Really freely right now."},{"speaker":"Megan Ratcliff","startTime":1550.519,"endTime":1554.629,"body":"And an agent is an AI"},{"speaker":"Megan Ratcliff","startTime":1550.519,"endTime":1554.629,"body":"tool that is acting"},{"speaker":"Megan Ratcliff","startTime":1554.629,"endTime":1556.189,"body":"autonomously on its own."},{"speaker":"Megan Ratcliff","startTime":1556.4289999999999,"endTime":1559.579,"body":"And I think when people say"},{"speaker":"Megan Ratcliff","startTime":1556.4289999999999,"endTime":1559.579,"body":"they're making agents on"},{"speaker":"Megan Ratcliff","startTime":1559.579,"endTime":1562.009,"body":"LinkedIn, they're actually"},{"speaker":"Megan Ratcliff","startTime":1559.579,"endTime":1562.009,"body":"just making a teammate,"},{"speaker":"Megan Ratcliff","startTime":1562.039,"endTime":1564.619,"body":"which is a custom GPT"},{"speaker":"Megan Ratcliff","startTime":1562.039,"endTime":1564.619,"body":"with a human in the loop."},{"speaker":"Megan Ratcliff","startTime":1565.129,"endTime":1570.4089999999999,"body":"So are we headed to a place"},{"speaker":"Megan Ratcliff","startTime":1565.129,"endTime":1570.4089999999999,"body":"where agents actual true agentic"},{"speaker":"Megan Ratcliff","startTime":1570.4089999999999,"endTime":1572.209,"body":"AI is taking over in some cases?"},{"speaker":"Megan Ratcliff","startTime":1572.209,"endTime":1572.6589999999999,"body":"Yes."},{"speaker":"Megan Ratcliff","startTime":1573.199,"endTime":1574.339,"body":"In other cases, no."},{"speaker":"Megan Ratcliff","startTime":1574.369,"endTime":1576.889,"body":"'cause the judgment layer"},{"speaker":"Megan Ratcliff","startTime":1574.369,"endTime":1576.889,"body":"that I talked about earlier"},{"speaker":"Megan Ratcliff","startTime":1576.889,"endTime":1577.9089999999999,"body":"is really important."},{"speaker":"Megan Ratcliff","startTime":1577.939,"endTime":1581.149,"body":"Only humans have taste and only"},{"speaker":"Megan Ratcliff","startTime":1577.939,"endTime":1581.149,"body":"humans can like have the like"},{"speaker":"Megan Ratcliff","startTime":1581.149,"endTime":1585.319,"body":"specific nuance and historical"},{"speaker":"Megan Ratcliff","startTime":1581.149,"endTime":1585.319,"body":"reference and like information"},{"speaker":"Megan Ratcliff","startTime":1585.319,"endTime":1586.789,"body":"that an AI can't pick up."},{"speaker":"Megan Ratcliff","startTime":1586.819,"endTime":1590.774,"body":"AI is not emotional, and so"},{"speaker":"Megan Ratcliff","startTime":1586.819,"endTime":1590.774,"body":"that's where the human comes in."},{"speaker":"Megan Ratcliff","startTime":1591.439,"endTime":1595.099,"body":"And I've been like thinking"},{"speaker":"Megan Ratcliff","startTime":1591.439,"endTime":1595.099,"body":"and hearing a lot about"},{"speaker":"Megan Ratcliff","startTime":1595.399,"endTime":1597.9189999999999,"body":"adding agentic AI into"},{"speaker":"Megan Ratcliff","startTime":1595.399,"endTime":1597.9189999999999,"body":"a specific workflow."},{"speaker":"Megan Ratcliff","startTime":1597.9189999999999,"endTime":1601.189,"body":"And in some lanes of"},{"speaker":"Megan Ratcliff","startTime":1597.9189999999999,"endTime":1601.189,"body":"work it makes sense to"},{"speaker":"Megan Ratcliff","startTime":1601.219,"endTime":1605.239,"body":"do an entire workflow end"},{"speaker":"Megan Ratcliff","startTime":1601.219,"endTime":1605.239,"body":"to end with agentic AI."},{"speaker":"Megan Ratcliff","startTime":1605.239,"endTime":1607.879,"body":"And that's like data"},{"speaker":"Megan Ratcliff","startTime":1605.239,"endTime":1607.879,"body":"related or something."},{"speaker":"Megan Ratcliff","startTime":1608.1589999999999,"endTime":1611.249,"body":"But when you are in a creative"},{"speaker":"Megan Ratcliff","startTime":1608.1589999999999,"endTime":1611.249,"body":"field, having a human in the"},{"speaker":"Megan Ratcliff","startTime":1611.249,"endTime":1612.839,"body":"loop is critically important."},{"speaker":"Megan Ratcliff","startTime":1612.839,"endTime":1614.489,"body":"Otherwise it's sloppy."},{"speaker":"Megan Ratcliff","startTime":1614.759,"endTime":1620.279,"body":"McDonald's actually had an AI ad"},{"speaker":"Megan Ratcliff","startTime":1614.759,"endTime":1620.279,"body":"that was produced in Europe and"},{"speaker":"Megan Ratcliff","startTime":1620.279,"endTime":1624.539,"body":"it was bad, and people really"},{"speaker":"Megan Ratcliff","startTime":1620.279,"endTime":1624.539,"body":"pushed back and they pulled"},{"speaker":"Megan Ratcliff","startTime":1624.539,"endTime":1626.1589999999999,"body":"it because it wasn't good."},{"speaker":"Megan Ratcliff","startTime":1626.1589999999999,"endTime":1629.489,"body":"And that's where like the"},{"speaker":"Megan Ratcliff","startTime":1626.1589999999999,"endTime":1629.489,"body":"human element of it is"},{"speaker":"Megan Ratcliff","startTime":1629.489,"endTime":1630.329,"body":"so critically important."},{"speaker":"Megan Ratcliff","startTime":1630.329,"endTime":1633.959,"body":"So if you are sitting in a"},{"speaker":"Megan Ratcliff","startTime":1630.329,"endTime":1633.959,"body":"role with, you know, a workflow"},{"speaker":"Megan Ratcliff","startTime":1633.959,"endTime":1635.819,"body":"that you're thinking about and."},{"speaker":"Megan Ratcliff","startTime":1636.164,"endTime":1638.024,"body":"You wanna start getting"},{"speaker":"Megan Ratcliff","startTime":1636.164,"endTime":1638.024,"body":"into automation?"},{"speaker":"Megan Ratcliff","startTime":1638.024,"endTime":1638.5339999999999,"body":"It's fun."},{"speaker":"Megan Ratcliff","startTime":1638.5339999999999,"endTime":1641.084,"body":"I have automations going on"},{"speaker":"Megan Ratcliff","startTime":1638.5339999999999,"endTime":1641.084,"body":"my behalf all the time, but"},{"speaker":"Megan Ratcliff","startTime":1641.414,"endTime":1644.234,"body":"I'm automating the edges"},{"speaker":"Megan Ratcliff","startTime":1641.414,"endTime":1644.234,"body":"of those workflows, not the"},{"speaker":"Megan Ratcliff","startTime":1644.234,"endTime":1645.494,"body":"heart of those workflows."},{"speaker":"Megan Ratcliff","startTime":1645.7939999999999,"endTime":1648.644,"body":"And so I might be AI"},{"speaker":"Megan Ratcliff","startTime":1645.7939999999999,"endTime":1648.644,"body":"assisted at the heart of"},{"speaker":"Megan Ratcliff","startTime":1648.644,"endTime":1651.074,"body":"those workflows, but I am"},{"speaker":"Megan Ratcliff","startTime":1648.644,"endTime":1651.074,"body":"still human in the loop."},{"speaker":"Megan Ratcliff","startTime":1651.074,"endTime":1655.514,"body":"So if you're thinking about"},{"speaker":"Megan Ratcliff","startTime":1651.074,"endTime":1655.514,"body":"like, I need to clean some data"},{"speaker":"Megan Ratcliff","startTime":1655.5439999999999,"endTime":1659.264,"body":"before I create a report with"},{"speaker":"Megan Ratcliff","startTime":1655.5439999999999,"endTime":1659.264,"body":"that data, you might automate"},{"speaker":"Megan Ratcliff","startTime":1659.264,"endTime":1661.124,"body":"some of that data cleansing."},{"speaker":"Megan Ratcliff","startTime":1662.134,"endTime":1664.954,"body":"Then you might pull it through,"},{"speaker":"Megan Ratcliff","startTime":1662.134,"endTime":1664.954,"body":"have it start to create the"},{"speaker":"Megan Ratcliff","startTime":1664.954,"endTime":1667.8039999999999,"body":"report, but then you are"},{"speaker":"Megan Ratcliff","startTime":1664.954,"endTime":1667.8039999999999,"body":"gonna put your own specific"},{"speaker":"Megan Ratcliff","startTime":1667.8039999999999,"endTime":1669.064,"body":"human judgment in there."},{"speaker":"Megan Ratcliff","startTime":1669.424,"endTime":1670.384,"body":"So end to end."},{"speaker":"Megan Ratcliff","startTime":1670.5339999999999,"endTime":1673.204,"body":"Sometimes human in"},{"speaker":"Megan Ratcliff","startTime":1670.5339999999999,"endTime":1673.204,"body":"the loop most times."},{"speaker":"Galen Low","startTime":1673.504,"endTime":1675.634,"body":"I like the word"},{"speaker":"Galen Low","startTime":1673.504,"endTime":1675.634,"body":"you used, not just judgment,"},{"speaker":"Galen Low","startTime":1675.634,"endTime":1677.104,"body":"you also used the word taste."},{"speaker":"Galen Low","startTime":1677.404,"endTime":1680.194,"body":"And I've never heard anyone"},{"speaker":"Galen Low","startTime":1677.404,"endTime":1680.194,"body":"describe it that way, but it"},{"speaker":"Galen Low","startTime":1680.194,"endTime":1681.7839999999999,"body":"resonated with me because."},{"speaker":"Galen Low","startTime":1682.074,"endTime":1683.874,"body":"And I'm gonna connect it back"},{"speaker":"Galen Low","startTime":1682.074,"endTime":1683.874,"body":"to something you said earlier,"},{"speaker":"Galen Low","startTime":1683.874,"endTime":1687.024,"body":"which is that like you can't"},{"speaker":"Galen Low","startTime":1683.874,"endTime":1687.024,"body":"just ask your LLM, you can't"},{"speaker":"Galen Low","startTime":1687.024,"endTime":1690.114,"body":"just go, AI, please create a"},{"speaker":"Galen Low","startTime":1687.024,"endTime":1690.114,"body":"persona out of nothing of my"},{"speaker":"Galen Low","startTime":1690.114,"endTime":1692.724,"body":"CEO, of my ICP of this and that."},{"speaker":"Galen Low","startTime":1693.024,"endTime":1694.524,"body":"We need to feed it with"},{"speaker":"Galen Low","startTime":1693.024,"endTime":1694.524,"body":"the right information."},{"speaker":"Galen Low","startTime":1694.524,"endTime":1697.974,"body":"We need to train it and we need"},{"speaker":"Galen Low","startTime":1694.524,"endTime":1697.974,"body":"to sort of tweak, optimize,"},{"speaker":"Galen Low","startTime":1698.274,"endTime":1701.334,"body":"and some of the, what we call"},{"speaker":"Galen Low","startTime":1698.274,"endTime":1701.334,"body":"taste, I think is also like."},{"speaker":"Galen Low","startTime":1701.719,"endTime":1703.999,"body":"And I'm thinking like these"},{"speaker":"Galen Low","startTime":1701.719,"endTime":1703.999,"body":"of taste, not like having good"},{"speaker":"Galen Low","startTime":1703.999,"endTime":1706.309,"body":"or bad taste of something, but"},{"speaker":"Galen Low","startTime":1703.999,"endTime":1706.309,"body":"it's just like that flavoring."},{"speaker":"Galen Low","startTime":1706.309,"endTime":1709.999,"body":"Sometimes that nuance is maybe"},{"speaker":"Galen Low","startTime":1706.309,"endTime":1709.999,"body":"because it's something that is,"},{"speaker":"Galen Low","startTime":1709.999,"endTime":1712.489,"body":"as you say, emotional and not"},{"speaker":"Galen Low","startTime":1709.999,"endTime":1712.489,"body":"necessarily something that AI"},{"speaker":"Galen Low","startTime":1712.489,"endTime":1716.389,"body":"will get or pick up on, or B, we"},{"speaker":"Galen Low","startTime":1712.489,"endTime":1716.389,"body":"just didn't tell AI that thing."},{"speaker":"Galen Low","startTime":1716.449,"endTime":1718.069,"body":"So you might wanna still"},{"speaker":"Galen Low","startTime":1716.449,"endTime":1718.069,"body":"have that when it's as"},{"speaker":"Galen Low","startTime":1718.069,"endTime":1719.754,"body":"important as presenting"},{"speaker":"Galen Low","startTime":1718.069,"endTime":1719.754,"body":"something to your CEO."},{"speaker":"Galen Low","startTime":1720.379,"endTime":1724.009,"body":"I wouldn't even like hire a"},{"speaker":"Galen Low","startTime":1720.379,"endTime":1724.009,"body":"very talented human to just"},{"speaker":"Galen Low","startTime":1724.369,"endTime":1727.099,"body":"autonomously without any"},{"speaker":"Galen Low","startTime":1724.369,"endTime":1727.099,"body":"input from me and without"},{"speaker":"Galen Low","startTime":1727.249,"endTime":1728.539,"body":"running anything by me."},{"speaker":"Galen Low","startTime":1728.779,"endTime":1732.469,"body":"Create a business model, pitch"},{"speaker":"Galen Low","startTime":1728.779,"endTime":1732.469,"body":"for my CEO and present it."},{"speaker":"Galen Low","startTime":1732.799,"endTime":1733.789,"body":"I would never do that."},{"speaker":"Galen Low","startTime":1733.939,"endTime":1736.249,"body":"Not any human,"},{"speaker":"Galen Low","startTime":1733.939,"endTime":1736.249,"body":"like run it by me."},{"speaker":"Galen Low","startTime":1736.514,"endTime":1738.164,"body":"And that's why like that"},{"speaker":"Galen Low","startTime":1736.514,"endTime":1738.164,"body":"human in the loop thing"},{"speaker":"Galen Low","startTime":1738.164,"endTime":1742.064,"body":"is so important and in my"},{"speaker":"Galen Low","startTime":1738.164,"endTime":1742.064,"body":"mind, like natural and okay."},{"speaker":"Galen Low","startTime":1742.364,"endTime":1744.2839999999999,"body":"'cause I think there's"},{"speaker":"Galen Low","startTime":1742.364,"endTime":1744.2839999999999,"body":"some shaming going on too"},{"speaker":"Galen Low","startTime":1744.2839999999999,"endTime":1746.894,"body":"online where it's like,"},{"speaker":"Galen Low","startTime":1744.2839999999999,"endTime":1746.894,"body":"agentic AI is out there."},{"speaker":"Galen Low","startTime":1747.104,"endTime":1749.174,"body":"If you are still at"},{"speaker":"Galen Low","startTime":1747.104,"endTime":1749.174,"body":"the keyboard, you're"},{"speaker":"Galen Low","startTime":1749.174,"endTime":1750.224,"body":"doing something wrong."},{"speaker":"Galen Low","startTime":1750.494,"endTime":1752.474,"body":"And I think that's it's a"},{"speaker":"Galen Low","startTime":1750.494,"endTime":1752.474,"body":"bit toxic and I think it"},{"speaker":"Galen Low","startTime":1752.474,"endTime":1753.704,"body":"makes people feel like."},{"speaker":"Galen Low","startTime":1754.014,"endTime":1756.594,"body":"They are behind getting"},{"speaker":"Galen Low","startTime":1754.014,"endTime":1756.594,"body":"rid of the human workforce."},{"speaker":"Galen Low","startTime":1757.0439999999999,"endTime":1757.104,"body":"Yeah."},{"speaker":"Galen Low","startTime":1757.104,"endTime":1758.694,"body":"And they're like"},{"speaker":"Galen Low","startTime":1757.104,"endTime":1758.694,"body":"being shamed for it."},{"speaker":"Galen Low","startTime":1758.694,"endTime":1760.004,"body":"And you're like, I don't"},{"speaker":"Galen Low","startTime":1758.694,"endTime":1760.004,"body":"know if that's the only"},{"speaker":"Galen Low","startTime":1760.004,"endTime":1760.904,"body":"fate for everything."},{"speaker":"Galen Low","startTime":1760.904,"endTime":1763.334,"body":"And like you said, absolutely"},{"speaker":"Galen Low","startTime":1760.904,"endTime":1763.334,"body":"some things that we should"},{"speaker":"Galen Low","startTime":1763.514,"endTime":1765.824,"body":"automate, some things that"},{"speaker":"Galen Low","startTime":1763.514,"endTime":1765.824,"body":"we should orchestrate, but"},{"speaker":"Galen Low","startTime":1765.824,"endTime":1769.064,"body":"also things that are not"},{"speaker":"Galen Low","startTime":1765.824,"endTime":1769.064,"body":"there yet, maybe never will"},{"speaker":"Galen Low","startTime":1769.064,"endTime":1771.734,"body":"be in terms of like the role"},{"speaker":"Galen Low","startTime":1769.064,"endTime":1771.734,"body":"of the human in the loop and"},{"speaker":"Galen Low","startTime":1771.734,"endTime":1772.5439999999999,"body":"what that actually means."},{"speaker":"Megan Ratcliff","startTime":1772.874,"endTime":1773.2939999999999,"body":"Yeah."},{"speaker":"Megan Ratcliff","startTime":1773.2939999999999,"endTime":1776.324,"body":"Well, and if you think about"},{"speaker":"Megan Ratcliff","startTime":1773.2939999999999,"endTime":1776.324,"body":"just modern technology in"},{"speaker":"Megan Ratcliff","startTime":1776.324,"endTime":1779.384,"body":"general, like people used to"},{"speaker":"Megan Ratcliff","startTime":1776.324,"endTime":1779.384,"body":"wash their clothes by hand."},{"speaker":"Megan Ratcliff","startTime":1779.384,"endTime":1781.964,"body":"Now we have washers"},{"speaker":"Megan Ratcliff","startTime":1779.384,"endTime":1781.964,"body":"and we have dryers."},{"speaker":"Megan Ratcliff","startTime":1782.364,"endTime":1785.574,"body":"What we all want is like a robot"},{"speaker":"Megan Ratcliff","startTime":1782.364,"endTime":1785.574,"body":"to fold our clothes for us,"},{"speaker":"Megan Ratcliff","startTime":1785.574,"endTime":1789.744,"body":"that would be like a totally"},{"speaker":"Megan Ratcliff","startTime":1785.574,"endTime":1789.744,"body":"agentic system for laundry."},{"speaker":"Megan Ratcliff","startTime":1789.744,"endTime":1792.774,"body":"But if we're sitting in"},{"speaker":"Megan Ratcliff","startTime":1789.744,"endTime":1792.774,"body":"reality, you are putting"},{"speaker":"Megan Ratcliff","startTime":1792.774,"endTime":1794.7839999999999,"body":"human in the loop, putting"},{"speaker":"Megan Ratcliff","startTime":1792.774,"endTime":1794.7839999999999,"body":"your clothes in the washing"},{"speaker":"Megan Ratcliff","startTime":1794.7839999999999,"endTime":1798.264,"body":"machine, you are setting the"},{"speaker":"Megan Ratcliff","startTime":1794.7839999999999,"endTime":1798.264,"body":"dial, you're letting it run."},{"speaker":"Megan Ratcliff","startTime":1798.264,"endTime":1800.664,"body":"When it's done, you are"},{"speaker":"Megan Ratcliff","startTime":1798.264,"endTime":1800.664,"body":"physically moving it."},{"speaker":"Megan Ratcliff","startTime":1800.664,"endTime":1802.254,"body":"You're deciding what's"},{"speaker":"Megan Ratcliff","startTime":1800.664,"endTime":1802.254,"body":"going in the dryer,"},{"speaker":"Megan Ratcliff","startTime":1802.254,"endTime":1803.184,"body":"what's getting hung up."},{"speaker":"Megan Ratcliff","startTime":1803.364,"endTime":1805.614,"body":"That is a judgment"},{"speaker":"Megan Ratcliff","startTime":1803.364,"endTime":1805.614,"body":"called by you, the human."},{"speaker":"Megan Ratcliff","startTime":1805.884,"endTime":1807.144,"body":"You are setting the dial."},{"speaker":"Megan Ratcliff","startTime":1807.144,"endTime":1809.5439999999999,"body":"You are deciding how long"},{"speaker":"Megan Ratcliff","startTime":1807.144,"endTime":1809.5439999999999,"body":"this is gonna dry for."},{"speaker":"Megan Ratcliff","startTime":1810.0439999999999,"endTime":1811.904,"body":"And then you're deciding"},{"speaker":"Megan Ratcliff","startTime":1810.0439999999999,"endTime":1811.904,"body":"when you're pulling it out"},{"speaker":"Megan Ratcliff","startTime":1811.904,"endTime":1813.614,"body":"and when you're folding"},{"speaker":"Megan Ratcliff","startTime":1811.904,"endTime":1813.614,"body":"and where that's gonna go."},{"speaker":"Megan Ratcliff","startTime":1813.614,"endTime":1817.334,"body":"So even in that process with"},{"speaker":"Megan Ratcliff","startTime":1813.614,"endTime":1817.334,"body":"modern technology, you are"},{"speaker":"Megan Ratcliff","startTime":1817.334,"endTime":1820.724,"body":"human in the loop at every step,"},{"speaker":"Megan Ratcliff","startTime":1817.334,"endTime":1820.724,"body":"but you're using machines in"},{"speaker":"Megan Ratcliff","startTime":1820.724,"endTime":1822.344,"body":"two places to save you time."},{"speaker":"Megan Ratcliff","startTime":1822.734,"endTime":1825.524,"body":"This is the same exact"},{"speaker":"Megan Ratcliff","startTime":1822.734,"endTime":1825.524,"body":"thing where you are"},{"speaker":"Megan Ratcliff","startTime":1825.524,"endTime":1828.314,"body":"deciding like what's worth"},{"speaker":"Megan Ratcliff","startTime":1825.524,"endTime":1828.314,"body":"your time and what's not."},{"speaker":"Megan Ratcliff","startTime":1828.314,"endTime":1831.584,"body":"There's going to be processes"},{"speaker":"Megan Ratcliff","startTime":1828.314,"endTime":1831.584,"body":"that we're doing manually right"},{"speaker":"Megan Ratcliff","startTime":1831.584,"endTime":1833.2939999999999,"body":"now that just don't make sense."},{"speaker":"Megan Ratcliff","startTime":1834.009,"endTime":1836.499,"body":"But there's going to be"},{"speaker":"Megan Ratcliff","startTime":1834.009,"endTime":1836.499,"body":"processes that are critically"},{"speaker":"Megan Ratcliff","startTime":1836.499,"endTime":1840.519,"body":"important that humans maintain,"},{"speaker":"Megan Ratcliff","startTime":1836.499,"endTime":1840.519,"body":"and that has to do with case,"},{"speaker":"Megan Ratcliff","startTime":1840.519,"endTime":1842.114,"body":"it has to do with judgment,"},{"speaker":"Megan Ratcliff","startTime":1840.519,"endTime":1842.114,"body":"it has to do with ethics."},{"speaker":"Megan Ratcliff","startTime":1842.724,"endTime":1843.564,"body":"Those types of things."},{"speaker":"Galen Low","startTime":1843.894,"endTime":1846.504,"body":"Even to take an"},{"speaker":"Galen Low","startTime":1843.894,"endTime":1846.504,"body":"analogy way too far, but"},{"speaker":"Galen Low","startTime":1846.504,"endTime":1848.634,"body":"you know, now there's the"},{"speaker":"Galen Low","startTime":1846.504,"endTime":1848.634,"body":"all-in-one washer and dryers."},{"speaker":"Galen Low","startTime":1848.634,"endTime":1850.584,"body":"It's like, yeah, why are you"},{"speaker":"Galen Low","startTime":1848.634,"endTime":1850.584,"body":"actually moving your clothes"},{"speaker":"Galen Low","startTime":1850.584,"endTime":1851.244,"body":"into a different thing?"},{"speaker":"Galen Low","startTime":1851.244,"endTime":1852.114,"body":"We can engineer that."},{"speaker":"Galen Low","startTime":1852.864,"endTime":1856.104,"body":"But then there is the ultimate"},{"speaker":"Galen Low","startTime":1852.864,"endTime":1856.104,"body":"decision making, the ultimate"},{"speaker":"Galen Low","startTime":1856.104,"endTime":1858.474,"body":"human judgment when it comes"},{"speaker":"Galen Low","startTime":1856.104,"endTime":1858.474,"body":"to laundry, which is like from"},{"speaker":"Galen Low","startTime":1858.474,"endTime":1859.854,"body":"a press or like mixed fabrics."},{"speaker":"Galen Low","startTime":1859.854,"endTime":1861.0539999999999,"body":"Like what am I setting this to?"},{"speaker":"Galen Low","startTime":1861.0539999999999,"endTime":1861.924,"body":"What is the actual difference?"},{"speaker":"Galen Low","startTime":1861.924,"endTime":1862.494,"body":"Do I even know?"},{"speaker":"Galen Low","startTime":1862.494,"endTime":1865.0439999999999,"body":"But still, it's that thing"},{"speaker":"Galen Low","startTime":1862.494,"endTime":1865.0439999999999,"body":"where you want human discretion"},{"speaker":"Galen Low","startTime":1865.0439999999999,"endTime":1866.004,"body":"so you don't end up with like."},{"speaker":"Galen Low","startTime":1866.439,"endTime":1868.4189999999999,"body":"A shirt that is three sizes"},{"speaker":"Galen Low","startTime":1866.439,"endTime":1868.4189999999999,"body":"too small all of a sudden."},{"speaker":"Megan Ratcliff","startTime":1868.6589999999999,"endTime":1870.189,"body":"Or what"},{"speaker":"Megan Ratcliff","startTime":1868.6589999999999,"endTime":1870.189,"body":"are you pulling out of"},{"speaker":"Megan Ratcliff","startTime":1870.189,"endTime":1872.079,"body":"the dryer before it dries?"},{"speaker":"Megan Ratcliff","startTime":1873.174,"endTime":1875.424,"body":"You gotta get those"},{"speaker":"Megan Ratcliff","startTime":1873.174,"endTime":1875.424,"body":"leggings outta there."},{"speaker":"Megan Ratcliff","startTime":1875.664,"endTime":1876.684,"body":"You can't dry those."},{"speaker":"Galen Low","startTime":1877.164,"endTime":1879.024,"body":"Ladies and gentlemen,"},{"speaker":"Galen Low","startTime":1877.164,"endTime":1879.024,"body":"AI is just laundry, actually."},{"speaker":"Megan Ratcliff","startTime":1879.564,"endTime":1881.064,"body":"Yes, just laundry."},{"speaker":"Galen Low","startTime":1882.024,"endTime":1883.2839999999999,"body":"I like this"},{"speaker":"Galen Low","startTime":1882.024,"endTime":1883.2839999999999,"body":"human in the loop bit."},{"speaker":"Galen Low","startTime":1883.2839999999999,"endTime":1886.014,"body":"I noticed that in your"},{"speaker":"Galen Low","startTime":1883.2839999999999,"endTime":1886.014,"body":"posts and your work, the"},{"speaker":"Galen Low","startTime":1886.014,"endTime":1887.694,"body":"human elements is key."},{"speaker":"Galen Low","startTime":1888.024,"endTime":1890.394,"body":"As I'm listening to you tell"},{"speaker":"Galen Low","startTime":1888.024,"endTime":1890.394,"body":"this story, you know, and like"},{"speaker":"Galen Low","startTime":1890.604,"endTime":1894.354,"body":"having these teams start using"},{"speaker":"Galen Low","startTime":1890.604,"endTime":1894.354,"body":"these tools, like there is like"},{"speaker":"Galen Low","startTime":1894.414,"endTime":1898.344,"body":"I imagine a change management"},{"speaker":"Galen Low","startTime":1894.414,"endTime":1898.344,"body":"component to like get teams"},{"speaker":"Galen Low","startTime":1898.344,"endTime":1900.109,"body":"to like shift gears and view."},{"speaker":"Galen Low","startTime":1900.849,"endTime":1903.969,"body":"These like AI tools"},{"speaker":"Galen Low","startTime":1900.849,"endTime":1903.969,"body":"as their teammates."},{"speaker":"Galen Low","startTime":1904.359,"endTime":1905.704,"body":"What does it even"},{"speaker":"Galen Low","startTime":1904.359,"endTime":1905.704,"body":"look like to like."},{"speaker":"Galen Low","startTime":1906.414,"endTime":1909.474,"body":"Get people to wrap their heads"},{"speaker":"Galen Low","startTime":1906.414,"endTime":1909.474,"body":"around this and get buy-in"},{"speaker":"Galen Low","startTime":1909.474,"endTime":1912.144,"body":"and also like what kind of"},{"speaker":"Galen Low","startTime":1909.474,"endTime":1912.144,"body":"pushback did you find yourself"},{"speaker":"Galen Low","startTime":1912.354,"endTime":1913.344,"body":"on the receiving end of?"},{"speaker":"Megan Ratcliff","startTime":1913.734,"endTime":1914.724,"body":"Yeah, for sure."},{"speaker":"Megan Ratcliff","startTime":1914.724,"endTime":1918.084,"body":"And now that I help marketing"},{"speaker":"Megan Ratcliff","startTime":1914.724,"endTime":1918.084,"body":"teams in general, I've got"},{"speaker":"Megan Ratcliff","startTime":1918.084,"endTime":1920.7839999999999,"body":"a lot more exposure to the"},{"speaker":"Megan Ratcliff","startTime":1918.084,"endTime":1920.7839999999999,"body":"change management side."},{"speaker":"Megan Ratcliff","startTime":1920.7839999999999,"endTime":1923.0339999999999,"body":"And the first step is"},{"speaker":"Megan Ratcliff","startTime":1920.7839999999999,"endTime":1923.0339999999999,"body":"dispelling the fear."},{"speaker":"Megan Ratcliff","startTime":1923.3039999999999,"endTime":1925.704,"body":"Because a lot of people are"},{"speaker":"Megan Ratcliff","startTime":1923.3039999999999,"endTime":1925.704,"body":"scared about this and I work"},{"speaker":"Megan Ratcliff","startTime":1925.704,"endTime":1928.434,"body":"with marketing teams and,"},{"speaker":"Megan Ratcliff","startTime":1925.704,"endTime":1928.434,"body":"you know, content writers are"},{"speaker":"Megan Ratcliff","startTime":1928.434,"endTime":1932.064,"body":"freaked out because, you know,"},{"speaker":"Megan Ratcliff","startTime":1928.434,"endTime":1932.064,"body":"that's the easiest path forward."},{"speaker":"Megan Ratcliff","startTime":1932.064,"endTime":1933.834,"body":"That's how I got"},{"speaker":"Megan Ratcliff","startTime":1932.064,"endTime":1933.834,"body":"started was content."},{"speaker":"Megan Ratcliff","startTime":1933.834,"endTime":1934.374,"body":"And so."},{"speaker":"Megan Ratcliff","startTime":1934.749,"endTime":1937.209,"body":"What we do is we dispel the"},{"speaker":"Megan Ratcliff","startTime":1934.749,"endTime":1937.209,"body":"fear and we show them what"},{"speaker":"Megan Ratcliff","startTime":1937.209,"endTime":1940.539,"body":"the limitations of AI are,"},{"speaker":"Megan Ratcliff","startTime":1937.209,"endTime":1940.539,"body":"where human taste comes in."},{"speaker":"Megan Ratcliff","startTime":1940.959,"endTime":1944.1689999999999,"body":"And also like, yeah, this"},{"speaker":"Megan Ratcliff","startTime":1940.959,"endTime":1944.1689999999999,"body":"can probably write a press"},{"speaker":"Megan Ratcliff","startTime":1944.1689999999999,"endTime":1946.9289999999999,"body":"release for you, but you're"},{"speaker":"Megan Ratcliff","startTime":1944.1689999999999,"endTime":1946.9289999999999,"body":"gonna have to like give it"},{"speaker":"Megan Ratcliff","startTime":1946.9289999999999,"endTime":1949.809,"body":"the good inputs and then now"},{"speaker":"Megan Ratcliff","startTime":1946.9289999999999,"endTime":1949.809,"body":"you can elevate yourself to"},{"speaker":"Megan Ratcliff","startTime":1949.809,"endTime":1953.889,"body":"a content strategist and you"},{"speaker":"Megan Ratcliff","startTime":1949.809,"endTime":1953.889,"body":"can do more strategic work"},{"speaker":"Megan Ratcliff","startTime":1954.309,"endTime":1955.539,"body":"and you can get better inputs."},{"speaker":"Megan Ratcliff","startTime":1955.539,"endTime":1956.769,"body":"You can do research."},{"speaker":"Megan Ratcliff","startTime":1957.129,"endTime":1959.109,"body":"Quickly in the right places."},{"speaker":"Megan Ratcliff","startTime":1959.469,"endTime":1962.619,"body":"And so, yeah, step"},{"speaker":"Megan Ratcliff","startTime":1959.469,"endTime":1962.619,"body":"one, dispel the fear."},{"speaker":"Megan Ratcliff","startTime":1962.859,"endTime":1964.629,"body":"AI's not gonna take your job."},{"speaker":"Megan Ratcliff","startTime":1964.629,"endTime":1966.399,"body":"It may take components of it."},{"speaker":"Megan Ratcliff","startTime":1966.699,"endTime":1969.699,"body":"And you have the ability"},{"speaker":"Megan Ratcliff","startTime":1966.699,"endTime":1969.699,"body":"right now to reimagine what"},{"speaker":"Megan Ratcliff","startTime":1969.699,"endTime":1971.199,"body":"your future job looks like."},{"speaker":"Megan Ratcliff","startTime":1971.199,"endTime":1974.859,"body":"Like how many people do you know"},{"speaker":"Megan Ratcliff","startTime":1971.199,"endTime":1974.859,"body":"have a job that they love end to"},{"speaker":"Megan Ratcliff","startTime":1974.859,"endTime":1976.389,"body":"end, they love the whole thing."},{"speaker":"Megan Ratcliff","startTime":1976.479,"endTime":1978.009,"body":"Not very many, right?"},{"speaker":"Megan Ratcliff","startTime":1978.279,"endTime":1980.829,"body":"If we're being honest, it's"},{"speaker":"Megan Ratcliff","startTime":1978.279,"endTime":1980.829,"body":"not very many people are"},{"speaker":"Megan Ratcliff","startTime":1980.829,"endTime":1983.019,"body":"like, I had the best day"},{"speaker":"Megan Ratcliff","startTime":1980.829,"endTime":1983.019,"body":"ever, every single day."},{"speaker":"Megan Ratcliff","startTime":1983.779,"endTime":1987.4089999999999,"body":"And so when we talk about"},{"speaker":"Megan Ratcliff","startTime":1983.779,"endTime":1987.4089999999999,"body":"reimagining what's possible,"},{"speaker":"Megan Ratcliff","startTime":1987.4089999999999,"endTime":1990.319,"body":"this is their opportunity"},{"speaker":"Megan Ratcliff","startTime":1987.4089999999999,"endTime":1990.319,"body":"to decide, okay, here's what"},{"speaker":"Megan Ratcliff","startTime":1990.319,"endTime":1991.639,"body":"I really like about my job."},{"speaker":"Megan Ratcliff","startTime":1991.639,"endTime":1992.569,"body":"Here's what I wanna keep."},{"speaker":"Megan Ratcliff","startTime":1992.9289999999999,"endTime":1994.519,"body":"Here's what I really don't like."},{"speaker":"Megan Ratcliff","startTime":1994.609,"endTime":1997.309,"body":"Let's figure out how to"},{"speaker":"Megan Ratcliff","startTime":1994.609,"endTime":1997.309,"body":"offload that to a teammate,"},{"speaker":"Megan Ratcliff","startTime":1997.309,"endTime":2000.549,"body":"or even automate that, because"},{"speaker":"Megan Ratcliff","startTime":1997.309,"endTime":2000.549,"body":"then I can focus more on the"},{"speaker":"Megan Ratcliff","startTime":2000.549,"endTime":2001.839,"body":"things that I love to do."},{"speaker":"Megan Ratcliff","startTime":2002.139,"endTime":2004.449,"body":"So that's how we start"},{"speaker":"Megan Ratcliff","startTime":2002.139,"endTime":2004.449,"body":"to kind of reshape."},{"speaker":"Megan Ratcliff","startTime":2004.984,"endTime":2008.224,"body":"The mindset shift is so"},{"speaker":"Megan Ratcliff","startTime":2004.984,"endTime":2008.224,"body":"important because without it,"},{"speaker":"Megan Ratcliff","startTime":2008.224,"endTime":2012.274,"body":"without reimagining the work,"},{"speaker":"Megan Ratcliff","startTime":2008.224,"endTime":2012.274,"body":"nothing fundamentally changes."},{"speaker":"Megan Ratcliff","startTime":2012.274,"endTime":2014.614,"body":"You're just doing the same"},{"speaker":"Megan Ratcliff","startTime":2012.274,"endTime":2014.614,"body":"work, maybe a little faster,"},{"speaker":"Megan Ratcliff","startTime":2014.884,"endTime":2017.434,"body":"but you're not gonna see"},{"speaker":"Megan Ratcliff","startTime":2014.884,"endTime":2017.434,"body":"any real productivity gains."},{"speaker":"Megan Ratcliff","startTime":2017.434,"endTime":2018.814,"body":"You're not gonna"},{"speaker":"Megan Ratcliff","startTime":2017.434,"endTime":2018.814,"body":"learn that much."},{"speaker":"Megan Ratcliff","startTime":2019.114,"endTime":2022.894,"body":"But when you start to"},{"speaker":"Megan Ratcliff","startTime":2019.114,"endTime":2022.894,"body":"reimagine what that work even"},{"speaker":"Megan Ratcliff","startTime":2022.954,"endTime":2025.984,"body":"is, that's when you start"},{"speaker":"Megan Ratcliff","startTime":2022.954,"endTime":2025.984,"body":"to become like limitless."},{"speaker":"Megan Ratcliff","startTime":2026.5539999999999,"endTime":2028.414,"body":"And that's when like"},{"speaker":"Megan Ratcliff","startTime":2026.5539999999999,"endTime":2028.414,"body":"the world opens up."},{"speaker":"Megan Ratcliff","startTime":2028.414,"endTime":2030.214,"body":"So it starts with fear."},{"speaker":"Megan Ratcliff","startTime":2030.569,"endTime":2031.559,"body":"Let's dispel the fear."},{"speaker":"Galen Low","startTime":2031.709,"endTime":2032.129,"body":"I like that."},{"speaker":"Galen Low","startTime":2032.129,"endTime":2033.239,"body":"Dispelling the fear bit."},{"speaker":"Galen Low","startTime":2033.599,"endTime":2036.989,"body":"I'm curious if, I think there's"},{"speaker":"Galen Low","startTime":2033.599,"endTime":2036.989,"body":"like this individualistic lens"},{"speaker":"Galen Low","startTime":2036.989,"endTime":2038.729,"body":"that we tend to put on things."},{"speaker":"Galen Low","startTime":2038.759,"endTime":2041.6589999999999,"body":"Everyone right now it's like"},{"speaker":"Galen Low","startTime":2038.759,"endTime":2041.6589999999999,"body":"you can event reimagine you and"},{"speaker":"Galen Low","startTime":2041.6589999999999,"endTime":2044.449,"body":"your individual role, and then"},{"speaker":"Galen Low","startTime":2041.6589999999999,"endTime":2044.449,"body":"we're starting to see this sort"},{"speaker":"Galen Low","startTime":2044.449,"endTime":2047.1789999999999,"body":"of like discord in homogeneity."},{"speaker":"Galen Low","startTime":2047.1789999999999,"endTime":2049.7290000000003,"body":"Like the corporate structure"},{"speaker":"Galen Low","startTime":2047.1789999999999,"endTime":2049.7290000000003,"body":"wants some homogeneity."},{"speaker":"Galen Low","startTime":2049.734,"endTime":2052.129,"body":"So it's like, okay, well"},{"speaker":"Galen Low","startTime":2049.734,"endTime":2052.129,"body":"you like writing press"},{"speaker":"Galen Low","startTime":2052.129,"endTime":2054.2290000000003,"body":"releases and you're not"},{"speaker":"Galen Low","startTime":2052.129,"endTime":2054.2290000000003,"body":"gonna use the AI tools to"},{"speaker":"Galen Low","startTime":2054.2290000000003,"endTime":2055.129,"body":"write your press releases."},{"speaker":"Galen Low","startTime":2055.429,"endTime":2057.4390000000003,"body":"And this other person who"},{"speaker":"Galen Low","startTime":2055.429,"endTime":2057.4390000000003,"body":"has the same title as you."},{"speaker":"Galen Low","startTime":2057.774,"endTime":2061.194,"body":"Wants to not write press"},{"speaker":"Galen Low","startTime":2057.774,"endTime":2061.194,"body":"releases ever again, but"},{"speaker":"Galen Low","startTime":2061.194,"endTime":2063.414,"body":"still wants to hold onto this"},{"speaker":"Galen Low","startTime":2061.194,"endTime":2063.414,"body":"other piece of their job."},{"speaker":"Galen Low","startTime":2064.339,"endTime":2067.9390000000003,"body":"Suddenly you have these two"},{"speaker":"Galen Low","startTime":2064.339,"endTime":2067.9390000000003,"body":"roles that have the same title"},{"speaker":"Galen Low","startTime":2068.2090000000003,"endTime":2072.1690000000003,"body":"that are technically not doing"},{"speaker":"Galen Low","startTime":2068.2090000000003,"endTime":2072.1690000000003,"body":"the same things, or maybe"},{"speaker":"Galen Low","startTime":2072.1690000000003,"endTime":2074.4790000000003,"body":"they are doing the same things"},{"speaker":"Galen Low","startTime":2072.1690000000003,"endTime":2074.4790000000003,"body":"because they've augmented their"},{"speaker":"Galen Low","startTime":2074.4790000000003,"endTime":2078.679,"body":"capabilities using their AI"},{"speaker":"Galen Low","startTime":2074.4790000000003,"endTime":2078.679,"body":"teammates so that they actually"},{"speaker":"Galen Low","startTime":2078.679,"endTime":2081.349,"body":"kind of are, I don't know if"},{"speaker":"Galen Low","startTime":2078.679,"endTime":2081.349,"body":"there's a question in there,"},{"speaker":"Galen Low","startTime":2081.349,"endTime":2083.599,"body":"but like, do you find that"},{"speaker":"Galen Low","startTime":2081.349,"endTime":2083.599,"body":"there's like this, like a risk"},{"speaker":"Galen Low","startTime":2083.599,"endTime":2085.954,"body":"of special snowflake roles"},{"speaker":"Galen Low","startTime":2083.599,"endTime":2085.954,"body":"as we reimagine our futures?"},{"speaker":"Megan Ratcliff","startTime":2087.094,"endTime":2089.5240000000003,"body":"And so"},{"speaker":"Megan Ratcliff","startTime":2087.094,"endTime":2089.5240000000003,"body":"that's actually you were"},{"speaker":"Megan Ratcliff","startTime":2089.5240000000003,"endTime":2092.224,"body":"gonna ask me later about"},{"speaker":"Megan Ratcliff","startTime":2089.5240000000003,"endTime":2092.224,"body":"what the future looks like,"},{"speaker":"Megan Ratcliff","startTime":2092.224,"endTime":2093.364,"body":"and this is the future."},{"speaker":"Megan Ratcliff","startTime":2093.364,"endTime":2096.724,"body":"Galen, is that organizations"},{"speaker":"Megan Ratcliff","startTime":2093.364,"endTime":2096.724,"body":"that are gonna be successful"},{"speaker":"Megan Ratcliff","startTime":2096.724,"endTime":2099.724,"body":"in this transformation are"},{"speaker":"Megan Ratcliff","startTime":2096.724,"endTime":2099.724,"body":"fundamentally re-imagining"},{"speaker":"Megan Ratcliff","startTime":2099.724,"endTime":2101.824,"body":"work and their thinking"},{"speaker":"Megan Ratcliff","startTime":2099.724,"endTime":2101.824,"body":"in terms of outcomes."},{"speaker":"Megan Ratcliff","startTime":2102.154,"endTime":2105.2740000000003,"body":"So what are the outcomes"},{"speaker":"Megan Ratcliff","startTime":2102.154,"endTime":2105.2740000000003,"body":"that we are responsible for?"},{"speaker":"Megan Ratcliff","startTime":2105.454,"endTime":2108.244,"body":"Let's create workflows that"},{"speaker":"Megan Ratcliff","startTime":2105.454,"endTime":2108.244,"body":"align to those outcomes,"},{"speaker":"Megan Ratcliff","startTime":2108.6040000000003,"endTime":2111.0040000000004,"body":"and then let's assign the"},{"speaker":"Megan Ratcliff","startTime":2108.6040000000003,"endTime":2111.0040000000004,"body":"people that have the skills."},{"speaker":"Megan Ratcliff","startTime":2111.409,"endTime":2114.049,"body":"To do that work"},{"speaker":"Megan Ratcliff","startTime":2111.409,"endTime":2114.049,"body":"to that workflow."},{"speaker":"Megan Ratcliff","startTime":2114.349,"endTime":2117.619,"body":"So what you're going to"},{"speaker":"Megan Ratcliff","startTime":2114.349,"endTime":2117.619,"body":"find is a breakdown of the"},{"speaker":"Megan Ratcliff","startTime":2117.619,"endTime":2121.0690000000004,"body":"hierarchy, and what you're"},{"speaker":"Megan Ratcliff","startTime":2117.619,"endTime":2121.0690000000004,"body":"gonna see is the change over to"},{"speaker":"Megan Ratcliff","startTime":2121.0690000000004,"endTime":2122.599,"body":"a what's called a work chart."},{"speaker":"Megan Ratcliff","startTime":2123.049,"endTime":2125.599,"body":"And so people will get"},{"speaker":"Megan Ratcliff","startTime":2123.049,"endTime":2125.599,"body":"together to do the work that"},{"speaker":"Megan Ratcliff","startTime":2125.599,"endTime":2127.909,"body":"they're best suited for,"},{"speaker":"Megan Ratcliff","startTime":2125.599,"endTime":2127.909,"body":"and then once that work is"},{"speaker":"Megan Ratcliff","startTime":2127.909,"endTime":2130.309,"body":"finished, they disassemble"},{"speaker":"Megan Ratcliff","startTime":2127.909,"endTime":2130.309,"body":"and then they assemble in a"},{"speaker":"Megan Ratcliff","startTime":2130.309,"endTime":2132.1690000000003,"body":"different way to do other work."},{"speaker":"Megan Ratcliff","startTime":2132.469,"endTime":2135.289,"body":"And so that's how you"},{"speaker":"Megan Ratcliff","startTime":2132.469,"endTime":2135.289,"body":"break down the silos that"},{"speaker":"Megan Ratcliff","startTime":2135.619,"endTime":2138.1090000000004,"body":"hinder people from true"},{"speaker":"Megan Ratcliff","startTime":2135.619,"endTime":2138.1090000000004,"body":"collaboration inside of"},{"speaker":"Megan Ratcliff","startTime":2138.1090000000004,"endTime":2141.259,"body":"companies and they start doing"},{"speaker":"Megan Ratcliff","startTime":2138.1090000000004,"endTime":2141.259,"body":"work that actually matters."},{"speaker":"Megan Ratcliff","startTime":2141.259,"endTime":2144.289,"body":"So think about a company that's"},{"speaker":"Megan Ratcliff","startTime":2141.259,"endTime":2144.289,"body":"really, like every company"},{"speaker":"Megan Ratcliff","startTime":2144.289,"endTime":2146.719,"body":"says that they're customer"},{"speaker":"Megan Ratcliff","startTime":2144.289,"endTime":2146.719,"body":"centric, and it's not true."},{"speaker":"Megan Ratcliff","startTime":2147.1090000000004,"endTime":2149.929,"body":"Think about if you would"},{"speaker":"Megan Ratcliff","startTime":2147.1090000000004,"endTime":2149.929,"body":"actually rally around becoming"},{"speaker":"Megan Ratcliff","startTime":2149.929,"endTime":2153.9190000000003,"body":"a customer-centric organization"},{"speaker":"Megan Ratcliff","startTime":2149.929,"endTime":2153.9190000000003,"body":"and you created a work stream"},{"speaker":"Megan Ratcliff","startTime":2153.9190000000003,"endTime":2157.429,"body":"that's solely focused on that,"},{"speaker":"Megan Ratcliff","startTime":2153.9190000000003,"endTime":2157.429,"body":"and you assign the people who"},{"speaker":"Megan Ratcliff","startTime":2157.429,"endTime":2160.5190000000002,"body":"are closest to the customer"},{"speaker":"Megan Ratcliff","startTime":2157.429,"endTime":2160.5190000000002,"body":"to make that happen, that is"},{"speaker":"Megan Ratcliff","startTime":2160.5190000000002,"endTime":2162.3790000000004,"body":"a major shift in thinking."},{"speaker":"Megan Ratcliff","startTime":2162.6490000000003,"endTime":2165.529,"body":"And when you start to do"},{"speaker":"Megan Ratcliff","startTime":2162.6490000000003,"endTime":2165.529,"body":"that, you are going to find"},{"speaker":"Megan Ratcliff","startTime":2165.529,"endTime":2168.529,"body":"more like super individual"},{"speaker":"Megan Ratcliff","startTime":2165.529,"endTime":2168.529,"body":"contributors for sure."},{"speaker":"Megan Ratcliff","startTime":2169.429,"endTime":2173.179,"body":"But people's skills are going"},{"speaker":"Megan Ratcliff","startTime":2169.429,"endTime":2173.179,"body":"to be what carries them forward."},{"speaker":"Megan Ratcliff","startTime":2173.179,"endTime":2176.449,"body":"Because right now, like you and"},{"speaker":"Megan Ratcliff","startTime":2173.179,"endTime":2176.449,"body":"I could have the same title and"},{"speaker":"Megan Ratcliff","startTime":2176.449,"endTime":2178.909,"body":"vastly different skill sets,"},{"speaker":"Megan Ratcliff","startTime":2176.449,"endTime":2178.909,"body":"and that's a good thing, right?"},{"speaker":"Megan Ratcliff","startTime":2179.119,"endTime":2181.699,"body":"Get rid of the title, keep"},{"speaker":"Megan Ratcliff","startTime":2179.119,"endTime":2181.699,"body":"the skills, and go do the"},{"speaker":"Megan Ratcliff","startTime":2181.699,"endTime":2183.799,"body":"work that's best aligned"},{"speaker":"Megan Ratcliff","startTime":2181.699,"endTime":2183.799,"body":"with what you're good at and"},{"speaker":"Megan Ratcliff","startTime":2183.799,"endTime":2184.849,"body":"what you're interested in."},{"speaker":"Galen Low","startTime":2185.119,"endTime":2187.5190000000002,"body":"I really like that it"},{"speaker":"Galen Low","startTime":2185.119,"endTime":2187.5190000000002,"body":"lends itself to a transformation"},{"speaker":"Galen Low","startTime":2187.5190000000002,"endTime":2190.369,"body":"that I think we've been trying"},{"speaker":"Galen Low","startTime":2187.5190000000002,"endTime":2190.369,"body":"to do for a while, which"},{"speaker":"Galen Low","startTime":2190.369,"endTime":2193.039,"body":"is like become skills-based"},{"speaker":"Galen Low","startTime":2190.369,"endTime":2193.039,"body":"organizations, but even like"},{"speaker":"Galen Low","startTime":2193.039,"endTime":2197.179,"body":"as like the workforce is also"},{"speaker":"Galen Low","startTime":2193.039,"endTime":2197.179,"body":"still prone to look at things"},{"speaker":"Galen Low","startTime":2197.179,"endTime":2198.7690000000002,"body":"through a job title lens."},{"speaker":"Galen Low","startTime":2199.114,"endTime":2203.074,"body":"Even if organizations say or are"},{"speaker":"Galen Low","startTime":2199.114,"endTime":2203.074,"body":"trying to become skills-based, I"},{"speaker":"Galen Low","startTime":2203.074,"endTime":2204.4840000000004,"body":"like this idea of a work chart."},{"speaker":"Galen Low","startTime":2204.7540000000004,"endTime":2206.704,"body":"I think the most empowering"},{"speaker":"Galen Low","startTime":2204.7540000000004,"endTime":2206.704,"body":"thing that I heard you say"},{"speaker":"Galen Low","startTime":2206.704,"endTime":2209.2540000000004,"body":"there was, first of all, I"},{"speaker":"Galen Low","startTime":2206.704,"endTime":2209.2540000000004,"body":"could only help but picture"},{"speaker":"Galen Low","startTime":2209.404,"endTime":2212.014,"body":"nanobots coming together to"},{"speaker":"Galen Low","startTime":2209.404,"endTime":2212.014,"body":"like make a shape and then do"},{"speaker":"Galen Low","startTime":2212.014,"endTime":2214.654,"body":"a job and then like disband"},{"speaker":"Galen Low","startTime":2212.014,"endTime":2214.654,"body":"and do a different thing."},{"speaker":"Galen Low","startTime":2214.924,"endTime":2216.154,"body":"And then I was"},{"speaker":"Galen Low","startTime":2214.924,"endTime":2216.154,"body":"like, wait a minute."},{"speaker":"Galen Low","startTime":2216.4840000000004,"endTime":2219.094,"body":"With my project manager hat on,"},{"speaker":"Galen Low","startTime":2216.4840000000004,"endTime":2219.094,"body":"I'm like, that's like a project."},{"speaker":"Galen Low","startTime":2219.094,"endTime":2221.404,"body":"You know, you kind of come"},{"speaker":"Galen Low","startTime":2219.094,"endTime":2221.404,"body":"together temporarily and"},{"speaker":"Galen Low","startTime":2221.404,"endTime":2223.864,"body":"like put your skills to"},{"speaker":"Galen Low","startTime":2221.404,"endTime":2223.864,"body":"use to achieve a goal and"},{"speaker":"Galen Low","startTime":2223.864,"endTime":2226.2340000000004,"body":"then maybe disband or go"},{"speaker":"Galen Low","startTime":2223.864,"endTime":2226.2340000000004,"body":"onto a different project."},{"speaker":"Galen Low","startTime":2226.2340000000004,"endTime":2227.2540000000004,"body":"That team might look different."},{"speaker":"Galen Low","startTime":2227.2540000000004,"endTime":2229.054,"body":"What you do on that project"},{"speaker":"Galen Low","startTime":2227.2540000000004,"endTime":2229.054,"body":"might look different and"},{"speaker":"Galen Low","startTime":2229.054,"endTime":2230.344,"body":"that's probably okay."},{"speaker":"Galen Low","startTime":2230.614,"endTime":2232.5040000000004,"body":"And then I also, like, I'm"},{"speaker":"Galen Low","startTime":2230.614,"endTime":2232.5040000000004,"body":"combining that with the"},{"speaker":"Galen Low","startTime":2232.5040000000004,"endTime":2234.739,"body":"idea that, yeah, sometimes"},{"speaker":"Galen Low","startTime":2232.5040000000004,"endTime":2234.739,"body":"you are gonna have a team"},{"speaker":"Galen Low","startTime":2234.739,"endTime":2236.9440000000004,"body":"where you're like, nobody's"},{"speaker":"Galen Low","startTime":2234.739,"endTime":2236.9440000000004,"body":"a copywriter on this team."},{"speaker":"Galen Low","startTime":2236.9440000000004,"endTime":2237.6940000000004,"body":"What are we gonna do?"},{"speaker":"Galen Low","startTime":2237.9640000000004,"endTime":2240.6040000000003,"body":"And at least for now, especially"},{"speaker":"Galen Low","startTime":2237.9640000000004,"endTime":2240.6040000000003,"body":"when it comes to like language."},{"speaker":"Galen Low","startTime":2241.139,"endTime":2243.27,"body":"You've got your like"},{"speaker":"Galen Low","startTime":2241.139,"endTime":2243.27,"body":"copywriting, AI teammate"},{"speaker":"Galen Low","startTime":2243.27,"endTime":2244.349,"body":"can come and support."},{"speaker":"Galen Low","startTime":2244.349,"endTime":2246.539,"body":"It's good at language"},{"speaker":"Galen Low","startTime":2244.349,"endTime":2246.539,"body":"processing, it's good at"},{"speaker":"Galen Low","startTime":2246.69,"endTime":2248.009,"body":"natural language processing."},{"speaker":"Galen Low","startTime":2248.099,"endTime":2249.449,"body":"It's been trained"},{"speaker":"Galen Low","startTime":2248.099,"endTime":2249.449,"body":"on a bunch of stuff."},{"speaker":"Galen Low","startTime":2249.75,"endTime":2252.8390000000004,"body":"You can tweak it to taste, but"},{"speaker":"Galen Low","startTime":2249.75,"endTime":2252.8390000000004,"body":"suddenly you've got this team"},{"speaker":"Galen Low","startTime":2252.8390000000004,"endTime":2256.1090000000004,"body":"that can actually, you know, get"},{"speaker":"Galen Low","startTime":2252.8390000000004,"endTime":2256.1090000000004,"body":"the job done even if it actually"},{"speaker":"Galen Low","startTime":2256.1090000000004,"endTime":2257.219,"body":"was missing some skills."},{"speaker":"Galen Low","startTime":2257.299,"endTime":2261.0190000000002,"body":"And I think that's actually"},{"speaker":"Galen Low","startTime":2257.299,"endTime":2261.0190000000002,"body":"a really empowering view"},{"speaker":"Galen Low","startTime":2261.0190000000002,"endTime":2262.309,"body":"on like the future of work."},{"speaker":"Megan Ratcliff","startTime":2262.639,"endTime":2263.3590000000004,"body":"Yeah, for sure."},{"speaker":"Megan Ratcliff","startTime":2263.3590000000004,"endTime":2265.699,"body":"Well, and I think too, like"},{"speaker":"Megan Ratcliff","startTime":2263.3590000000004,"endTime":2265.699,"body":"understanding the outcome"},{"speaker":"Megan Ratcliff","startTime":2265.699,"endTime":2268.039,"body":"that you're going towards, the"},{"speaker":"Megan Ratcliff","startTime":2265.699,"endTime":2268.039,"body":"skillset you already have on"},{"speaker":"Megan Ratcliff","startTime":2268.039,"endTime":2270.679,"body":"your team helps you identify"},{"speaker":"Megan Ratcliff","startTime":2268.039,"endTime":2270.679,"body":"what teammates you even need."},{"speaker":"Megan Ratcliff","startTime":2271.009,"endTime":2273.259,"body":"You don't need to build"},{"speaker":"Megan Ratcliff","startTime":2271.009,"endTime":2273.259,"body":"AI for the sake of AI."},{"speaker":"Megan Ratcliff","startTime":2273.259,"endTime":2275.119,"body":"You should build it to"},{"speaker":"Megan Ratcliff","startTime":2273.259,"endTime":2275.119,"body":"do a specific thing."},{"speaker":"Megan Ratcliff","startTime":2275.119,"endTime":2277.6690000000003,"body":"And when you get your"},{"speaker":"Megan Ratcliff","startTime":2275.119,"endTime":2277.6690000000003,"body":"organization, you have"},{"speaker":"Megan Ratcliff","startTime":2277.6690000000003,"endTime":2280.099,"body":"your outcomes, now you have"},{"speaker":"Megan Ratcliff","startTime":2277.6690000000003,"endTime":2280.099,"body":"your work stream set up and"},{"speaker":"Megan Ratcliff","startTime":2280.099,"endTime":2282.139,"body":"you've assigned, you know,"},{"speaker":"Megan Ratcliff","startTime":2280.099,"endTime":2282.139,"body":"the people with the skills"},{"speaker":"Megan Ratcliff","startTime":2282.139,"endTime":2283.6090000000004,"body":"best able to do that job."},{"speaker":"Megan Ratcliff","startTime":2283.8190000000004,"endTime":2284.6890000000003,"body":"There's gonna be gaps."},{"speaker":"Megan Ratcliff","startTime":2285.299,"endTime":2287.309,"body":"And so how do you"},{"speaker":"Megan Ratcliff","startTime":2285.299,"endTime":2287.309,"body":"fill those gaps?"},{"speaker":"Megan Ratcliff","startTime":2287.309,"endTime":2289.8590000000004,"body":"You build a teammate to fill"},{"speaker":"Megan Ratcliff","startTime":2287.309,"endTime":2289.8590000000004,"body":"those gaps, and so that's how"},{"speaker":"Megan Ratcliff","startTime":2289.8590000000004,"endTime":2291.059,"body":"you identify what's needed."},{"speaker":"Galen Low","startTime":2291.299,"endTime":2291.6890000000003,"body":"I like that."},{"speaker":"Galen Low","startTime":2291.6890000000003,"endTime":2295.02,"body":"And like, you know, in a"},{"speaker":"Galen Low","startTime":2291.6890000000003,"endTime":2295.02,"body":"human perspective, or at"},{"speaker":"Galen Low","startTime":2295.02,"endTime":2297.809,"body":"least a human personnel"},{"speaker":"Galen Low","startTime":2295.02,"endTime":2297.809,"body":"perspective, sometimes we do"},{"speaker":"Galen Low","startTime":2297.809,"endTime":2300.0890000000004,"body":"run into that situation where"},{"speaker":"Galen Low","startTime":2297.809,"endTime":2300.0890000000004,"body":"you're like, I can't justify"},{"speaker":"Galen Low","startTime":2300.0890000000004,"endTime":2301.199,"body":"a full-time coffee writer."},{"speaker":"Galen Low","startTime":2301.199,"endTime":2302.6090000000004,"body":"And then you're like, I"},{"speaker":"Galen Low","startTime":2301.199,"endTime":2302.6090000000004,"body":"guess I'm gonna share it"},{"speaker":"Galen Low","startTime":2302.6090000000004,"endTime":2303.989,"body":"with like eight other teams."},{"speaker":"Galen Low","startTime":2304.585,"endTime":2307.494,"body":"And then it just doesn't quite"},{"speaker":"Galen Low","startTime":2304.585,"endTime":2307.494,"body":"work that the sort of put the"},{"speaker":"Galen Low","startTime":2307.494,"endTime":2309.174,"body":"training on their understanding"},{"speaker":"Galen Low","startTime":2307.494,"endTime":2309.174,"body":"of the product, their"},{"speaker":"Galen Low","startTime":2309.174,"endTime":2311.574,"body":"understanding of the material,"},{"speaker":"Galen Low","startTime":2309.174,"endTime":2311.574,"body":"like it's spread across, there's"},{"speaker":"Galen Low","startTime":2311.574,"endTime":2312.594,"body":"all this context switching."},{"speaker":"Galen Low","startTime":2312.864,"endTime":2315.534,"body":"So there are areas where like"},{"speaker":"Galen Low","startTime":2312.864,"endTime":2315.534,"body":"that can be really helpful."},{"speaker":"Galen Low","startTime":2315.7740000000003,"endTime":2316.674,"body":"Yeah, totally."},{"speaker":"Galen Low","startTime":2316.9440000000004,"endTime":2319.1940000000004,"body":"I know we like talked"},{"speaker":"Galen Low","startTime":2316.9440000000004,"endTime":2319.1940000000004,"body":"about the future now"},{"speaker":"Galen Low","startTime":2319.284,"endTime":2320.065,"body":"and I think it's fine."},{"speaker":"Galen Low","startTime":2320.2140000000004,"endTime":2324.174,"body":"So what I wanted to do"},{"speaker":"Galen Low","startTime":2320.2140000000004,"endTime":2324.174,"body":"was land out with a little"},{"speaker":"Galen Low","startTime":2324.174,"endTime":2325.404,"body":"game that I'm calling."},{"speaker":"Galen Low","startTime":2325.719,"endTime":2326.529,"body":"AI myth."},{"speaker":"Galen Low","startTime":2328.239,"endTime":2330.9990000000003,"body":"The idea is that I throw out"},{"speaker":"Galen Low","startTime":2328.239,"endTime":2330.9990000000003,"body":"something that sounds like it"},{"speaker":"Galen Low","startTime":2330.9990000000003,"endTime":2333.759,"body":"could be a myth and you give me"},{"speaker":"Galen Low","startTime":2330.9990000000003,"endTime":2333.759,"body":"your hot take on it and you can"},{"speaker":"Galen Low","startTime":2333.759,"endTime":2336.639,"body":"say like agree or disagree, and"},{"speaker":"Galen Low","startTime":2333.759,"endTime":2336.639,"body":"then we'll like expand on it."},{"speaker":"Megan Ratcliff","startTime":2336.8790000000004,"endTime":2337.449,"body":"Okay, great."},{"speaker":"Megan Ratcliff","startTime":2337.449,"endTime":2337.869,"body":"I can't wait."},{"speaker":"Galen Low","startTime":2338.079,"endTime":2338.7090000000003,"body":"Here's the first one."},{"speaker":"Galen Low","startTime":2338.949,"endTime":2343.029,"body":"Managing agents or AI teammates"},{"speaker":"Galen Low","startTime":2338.949,"endTime":2343.029,"body":"is just like managing people."},{"speaker":"Megan Ratcliff","startTime":2343.2090000000003,"endTime":2343.389,"body":"Myth."},{"speaker":"Megan Ratcliff","startTime":2343.809,"endTime":2344.349,"body":"False."},{"speaker":"Megan Ratcliff","startTime":2344.7540000000004,"endTime":2348.2940000000003,"body":"AI teammates don't have"},{"speaker":"Megan Ratcliff","startTime":2344.7540000000004,"endTime":2348.2940000000003,"body":"emotions, so you don't"},{"speaker":"Megan Ratcliff","startTime":2348.2940000000003,"endTime":2349.914,"body":"have to manage those."},{"speaker":"Megan Ratcliff","startTime":2350.244,"endTime":2353.7540000000004,"body":"But you should do a review"},{"speaker":"Megan Ratcliff","startTime":2350.244,"endTime":2353.7540000000004,"body":"of your agents probably"},{"speaker":"Megan Ratcliff","startTime":2353.934,"endTime":2357.2940000000003,"body":"at a regular interval"},{"speaker":"Megan Ratcliff","startTime":2353.934,"endTime":2357.2940000000003,"body":"quarterly, probably twice"},{"speaker":"Megan Ratcliff","startTime":2357.2940000000003,"endTime":2358.494,"body":"a year in some cases."},{"speaker":"Megan Ratcliff","startTime":2358.824,"endTime":2361.164,"body":"So you still should"},{"speaker":"Megan Ratcliff","startTime":2358.824,"endTime":2361.164,"body":"do a diagnostic review"},{"speaker":"Megan Ratcliff","startTime":2361.164,"endTime":2362.074,"body":"of your teammate, but."},{"speaker":"Megan Ratcliff","startTime":2362.8390000000004,"endTime":2364.369,"body":"It is not the same as a human."},{"speaker":"Megan Ratcliff","startTime":2364.369,"endTime":2365.719,"body":"It does not have emotions."},{"speaker":"Galen Low","startTime":2365.9590000000003,"endTime":2367.2490000000003,"body":"I hadn't"},{"speaker":"Galen Low","startTime":2365.9590000000003,"endTime":2367.2490000000003,"body":"even thought about that."},{"speaker":"Galen Low","startTime":2367.2490000000003,"endTime":2369.6490000000003,"body":"Like the performance review,"},{"speaker":"Galen Low","startTime":2367.2490000000003,"endTime":2369.6490000000003,"body":"quarterly performance review"},{"speaker":"Galen Low","startTime":2369.9190000000003,"endTime":2370.849,"body":"with your AI teammate."},{"speaker":"Galen Low","startTime":2370.8790000000004,"endTime":2371.2090000000003,"body":"I love that."},{"speaker":"Galen Low","startTime":2371.2090000000003,"endTime":2371.3590000000004,"body":"You should."},{"speaker":"Galen Low","startTime":2371.989,"endTime":2374.7490000000003,"body":"Alright, next one is,"},{"speaker":"Galen Low","startTime":2371.989,"endTime":2374.7490000000003,"body":"this AI tool can replace"},{"speaker":"Galen Low","startTime":2374.7490000000003,"endTime":2375.7090000000003,"body":"your whole marketing team."},{"speaker":"Megan Ratcliff","startTime":2375.829,"endTime":2376.474,"body":"No, false."},{"speaker":"Megan Ratcliff","startTime":2378.2290000000003,"endTime":2378.889,"body":"False."},{"speaker":"Megan Ratcliff","startTime":2378.889,"endTime":2381.259,"body":"Any tool claiming it's"},{"speaker":"Megan Ratcliff","startTime":2378.889,"endTime":2381.259,"body":"gonna replace your"},{"speaker":"Megan Ratcliff","startTime":2381.259,"endTime":2383.3590000000004,"body":"marketing team is marketing."},{"speaker":"Megan Ratcliff","startTime":2383.3590000000004,"endTime":2386.869,"body":"It's bad marketing at the least."},{"speaker":"Megan Ratcliff","startTime":2387.184,"endTime":2390.244,"body":"No, you still need humans"},{"speaker":"Megan Ratcliff","startTime":2387.184,"endTime":2390.244,"body":"because again, humans have"},{"speaker":"Megan Ratcliff","startTime":2390.244,"endTime":2393.304,"body":"emotions, humans have taste,"},{"speaker":"Megan Ratcliff","startTime":2390.244,"endTime":2393.304,"body":"humans have judgment, and"},{"speaker":"Megan Ratcliff","startTime":2393.304,"endTime":2396.034,"body":"humans hold nuance that"},{"speaker":"Megan Ratcliff","startTime":2393.304,"endTime":2396.034,"body":"an AI could never do."},{"speaker":"Megan Ratcliff","startTime":2396.034,"endTime":2399.424,"body":"Plus you need somebody to like"},{"speaker":"Megan Ratcliff","startTime":2396.034,"endTime":2399.424,"body":"pick up the things and move"},{"speaker":"Megan Ratcliff","startTime":2399.424,"endTime":2402.454,"body":"them around and deploy the"},{"speaker":"Megan Ratcliff","startTime":2399.424,"endTime":2402.454,"body":"things, and you need somebody"},{"speaker":"Megan Ratcliff","startTime":2402.454,"endTime":2404.1040000000003,"body":"to like control the robots."},{"speaker":"Megan Ratcliff","startTime":2404.224,"endTime":2407.3740000000003,"body":"So no, it won't replace"},{"speaker":"Megan Ratcliff","startTime":2404.224,"endTime":2407.3740000000003,"body":"your marketing team."},{"speaker":"Megan Ratcliff","startTime":2407.704,"endTime":2408.904,"body":"It will make them better."},{"speaker":"Galen Low","startTime":2409.0240000000003,"endTime":2411.454,"body":"And I could probably"},{"speaker":"Galen Low","startTime":2409.0240000000003,"endTime":2411.454,"body":"identify in my inbox the people"},{"speaker":"Galen Low","startTime":2411.454,"endTime":2414.8740000000003,"body":"who did replace their marketing"},{"speaker":"Galen Low","startTime":2411.454,"endTime":2414.8740000000003,"body":"team with just AI sometimes"},{"speaker":"Galen Low","startTime":2414.8740000000003,"endTime":2416.704,"body":"lacks that nuance and taste."},{"speaker":"Galen Low","startTime":2417.079,"endTime":2417.289,"body":"Okay."},{"speaker":"Galen Low","startTime":2417.289,"endTime":2419.0,"body":"The next one is kind"},{"speaker":"Galen Low","startTime":2417.289,"endTime":2419.0,"body":"of a tinfoil hat."},{"speaker":"Galen Low","startTime":2419.0,"endTime":2421.8790000000004,"body":"One, AI agents will rise up"},{"speaker":"Galen Low","startTime":2419.0,"endTime":2421.8790000000004,"body":"and take your job, and that's"},{"speaker":"Galen Low","startTime":2421.8790000000004,"endTime":2423.02,"body":"what the government wants."},{"speaker":"Megan Ratcliff","startTime":2423.7090000000003,"endTime":2424.489,"body":"That's the bananas."},{"speaker":"Megan Ratcliff","startTime":2424.489,"endTime":2427.009,"body":"It depends on what"},{"speaker":"Megan Ratcliff","startTime":2424.489,"endTime":2427.009,"body":"government, where you live."},{"speaker":"Galen Low","startTime":2428.3590000000004,"endTime":2428.809,"body":"Fair?"},{"speaker":"Megan Ratcliff","startTime":2429.77,"endTime":2430.549,"body":"No."},{"speaker":"Megan Ratcliff","startTime":2430.73,"endTime":2435.619,"body":"You as a human have the"},{"speaker":"Megan Ratcliff","startTime":2430.73,"endTime":2435.619,"body":"ability to direct AI, and"},{"speaker":"Megan Ratcliff","startTime":2435.619,"endTime":2438.5890000000004,"body":"you have the ability to try"},{"speaker":"Megan Ratcliff","startTime":2435.619,"endTime":2438.5890000000004,"body":"and see if AI will take your"},{"speaker":"Megan Ratcliff","startTime":2438.5890000000004,"endTime":2441.5890000000004,"body":"job, but in the process, you"},{"speaker":"Megan Ratcliff","startTime":2438.5890000000004,"endTime":2441.5890000000004,"body":"will create your new job."},{"speaker":"Megan Ratcliff","startTime":2441.98,"endTime":2444.5890000000004,"body":"Will people lose"},{"speaker":"Megan Ratcliff","startTime":2441.98,"endTime":2444.5890000000004,"body":"jobs in some cases?"},{"speaker":"Megan Ratcliff","startTime":2444.5890000000004,"endTime":2445.849,"body":"Yeah, they already have."},{"speaker":"Megan Ratcliff","startTime":2445.849,"endTime":2446.8390000000004,"body":"That's unfortunate."},{"speaker":"Megan Ratcliff","startTime":2447.139,"endTime":2450.289,"body":"Are new jobs being"},{"speaker":"Megan Ratcliff","startTime":2447.139,"endTime":2450.289,"body":"added every single day?"},{"speaker":"Megan Ratcliff","startTime":2450.349,"endTime":2452.599,"body":"Yes, because they're changing."},{"speaker":"Megan Ratcliff","startTime":2452.599,"endTime":2455.96,"body":"So again, like the advent"},{"speaker":"Megan Ratcliff","startTime":2452.599,"endTime":2455.96,"body":"of the internet, jobs are"},{"speaker":"Megan Ratcliff","startTime":2455.96,"endTime":2458.659,"body":"just fundamentally shifting"},{"speaker":"Megan Ratcliff","startTime":2455.96,"endTime":2458.659,"body":"and changing and it's"},{"speaker":"Megan Ratcliff","startTime":2458.659,"endTime":2461.779,"body":"up to you to decide like"},{"speaker":"Megan Ratcliff","startTime":2458.659,"endTime":2461.779,"body":"are you gonna change to?"},{"speaker":"Galen Low","startTime":2462.079,"endTime":2462.23,"body":"Yeah."},{"speaker":"Galen Low","startTime":2462.23,"endTime":2464.21,"body":"It's actually funny because"},{"speaker":"Galen Low","startTime":2462.23,"endTime":2464.21,"body":"like there's this confluence"},{"speaker":"Galen Low","startTime":2464.21,"endTime":2466.969,"body":"of the dialogue around labor"},{"speaker":"Galen Low","startTime":2464.21,"endTime":2466.969,"body":"market shortages and like"},{"speaker":"Galen Low","startTime":2467.1490000000003,"endTime":2468.77,"body":"shortfalls in population growth."},{"speaker":"Galen Low","startTime":2469.094,"endTime":2471.645,"body":"And you're like, okay, well"},{"speaker":"Galen Low","startTime":2469.094,"endTime":2471.645,"body":"I just I'm interpreting this,"},{"speaker":"Galen Low","startTime":2471.645,"endTime":2474.2540000000004,"body":"but I'm like, oh yeah, the"},{"speaker":"Galen Low","startTime":2471.645,"endTime":2474.2540000000004,"body":"government wants AI to be able"},{"speaker":"Galen Low","startTime":2474.2540000000004,"endTime":2477.224,"body":"to do some of these jobs because"},{"speaker":"Galen Low","startTime":2474.2540000000004,"endTime":2477.224,"body":"frankly, we just aren't giving"},{"speaker":"Galen Low","startTime":2477.224,"endTime":2480.4640000000004,"body":"birth to enough new humans for"},{"speaker":"Galen Low","startTime":2477.224,"endTime":2480.4640000000004,"body":"us to take care of that other"},{"speaker":"Galen Low","startTime":2480.4640000000004,"endTime":2483.764,"body":"generation without just like"},{"speaker":"Galen Low","startTime":2480.4640000000004,"endTime":2483.764,"body":"offing the the older generation."},{"speaker":"Galen Low","startTime":2484.094,"endTime":2486.3140000000003,"body":"But then to your point,"},{"speaker":"Galen Low","startTime":2484.094,"endTime":2486.3140000000003,"body":"transformation is taking place."},{"speaker":"Galen Low","startTime":2486.3140000000003,"endTime":2487.1240000000003,"body":"It's creating new jobs."},{"speaker":"Galen Low","startTime":2487.1240000000003,"endTime":2487.424,"body":"It's not."},{"speaker":"Galen Low","startTime":2487.724,"endTime":2490.364,"body":"Even if you know the world"},{"speaker":"Galen Low","startTime":2487.724,"endTime":2490.364,"body":"of robotics and the world"},{"speaker":"Galen Low","startTime":2490.364,"endTime":2493.364,"body":"of automation and the world"},{"speaker":"Galen Low","startTime":2490.364,"endTime":2493.364,"body":"of AI is, you know, going to"},{"speaker":"Galen Low","startTime":2493.364,"endTime":2497.0840000000003,"body":"install this layer that takes"},{"speaker":"Galen Low","startTime":2493.364,"endTime":2497.0840000000003,"body":"existing jobs, but it's not"},{"speaker":"Galen Low","startTime":2497.0840000000003,"endTime":2498.494,"body":"very human to be like, cool."},{"speaker":"Galen Low","startTime":2498.494,"endTime":2501.344,"body":"Now we'll just like sit and eat"},{"speaker":"Galen Low","startTime":2498.494,"endTime":2501.344,"body":"grapes and do nothing and it's"},{"speaker":"Galen Low","startTime":2501.344,"endTime":2502.3340000000003,"body":"gonna be a post work culture."},{"speaker":"Galen Low","startTime":2502.3340000000003,"endTime":2504.134,"body":"There's gonna be"},{"speaker":"Galen Low","startTime":2502.3340000000003,"endTime":2504.134,"body":"more to be done."},{"speaker":"Megan Ratcliff","startTime":2504.3140000000003,"endTime":2505.364,"body":"Yep, exactly."},{"speaker":"Galen Low","startTime":2505.634,"endTime":2507.404,"body":"Next one isn't"},{"speaker":"Galen Low","startTime":2505.634,"endTime":2507.404,"body":"really a myth, but I heard"},{"speaker":"Galen Low","startTime":2507.404,"endTime":2511.0640000000003,"body":"of someone who actually puts"},{"speaker":"Galen Low","startTime":2507.404,"endTime":2511.0640000000003,"body":"their team of agents on their"},{"speaker":"Galen Low","startTime":2511.0640000000003,"endTime":2514.6940000000004,"body":"resume and basically like"},{"speaker":"Galen Low","startTime":2511.0640000000003,"endTime":2514.6940000000004,"body":"interviews and sells themselves."},{"speaker":"Galen Low","startTime":2514.9840000000004,"endTime":2517.7740000000003,"body":"As a team to"},{"speaker":"Galen Low","startTime":2514.9840000000004,"endTime":2517.7740000000003,"body":"potential employers."},{"speaker":"Galen Low","startTime":2518.1040000000003,"endTime":2519.304,"body":"Valid or fake news?"},{"speaker":"Megan Ratcliff","startTime":2519.574,"endTime":2520.5040000000004,"body":"Valid."},{"speaker":"Megan Ratcliff","startTime":2520.744,"endTime":2524.8540000000003,"body":"I've seen this before, so I"},{"speaker":"Megan Ratcliff","startTime":2520.744,"endTime":2524.8540000000003,"body":"don't hate it actually, because"},{"speaker":"Megan Ratcliff","startTime":2525.1240000000003,"endTime":2528.8740000000003,"body":"if I'm hiring, let's just"},{"speaker":"Megan Ratcliff","startTime":2525.1240000000003,"endTime":2528.8740000000003,"body":"say I am hiring a marketer."},{"speaker":"Megan Ratcliff","startTime":2529.174,"endTime":2532.264,"body":"I'm looking to see how AI"},{"speaker":"Megan Ratcliff","startTime":2529.174,"endTime":2532.264,"body":"enabled they are because"},{"speaker":"Megan Ratcliff","startTime":2532.264,"endTime":2535.864,"body":"the future of marketing is"},{"speaker":"Megan Ratcliff","startTime":2532.264,"endTime":2535.864,"body":"AI fluent and AI enabled."},{"speaker":"Megan Ratcliff","startTime":2536.1690000000003,"endTime":2538.8390000000004,"body":"So if you came to your interview"},{"speaker":"Megan Ratcliff","startTime":2536.1690000000003,"endTime":2538.8390000000004,"body":"and you said, hi, I'm so"},{"speaker":"Megan Ratcliff","startTime":2538.8390000000004,"endTime":2541.989,"body":"and so, and here's the team"},{"speaker":"Megan Ratcliff","startTime":2538.8390000000004,"endTime":2541.989,"body":"of agents I'm bringing with"},{"speaker":"Megan Ratcliff","startTime":2541.989,"endTime":2545.4990000000003,"body":"me, or the team of teammates"},{"speaker":"Megan Ratcliff","startTime":2541.989,"endTime":2545.4990000000003,"body":"I'm bringing with me, I"},{"speaker":"Megan Ratcliff","startTime":2545.4990000000003,"endTime":2546.6690000000003,"body":"would be like, fascinating."},{"speaker":"Megan Ratcliff","startTime":2546.6690000000003,"endTime":2548.7690000000002,"body":"Like walk me through"},{"speaker":"Megan Ratcliff","startTime":2546.6690000000003,"endTime":2548.7690000000002,"body":"your thought process"},{"speaker":"Megan Ratcliff","startTime":2548.7690000000002,"endTime":2549.789,"body":"in building these."},{"speaker":"Megan Ratcliff","startTime":2549.9990000000003,"endTime":2551.0190000000002,"body":"How are they helping you?"},{"speaker":"Megan Ratcliff","startTime":2551.0190000000002,"endTime":2554.469,"body":"What workflows are you doing,"},{"speaker":"Megan Ratcliff","startTime":2551.0190000000002,"endTime":2554.469,"body":"and how are you like leveraging"},{"speaker":"Megan Ratcliff","startTime":2554.469,"endTime":2556.989,"body":"these because that could be"},{"speaker":"Megan Ratcliff","startTime":2554.469,"endTime":2556.989,"body":"a real asset to your team."},{"speaker":"Megan Ratcliff","startTime":2556.989,"endTime":2558.1890000000003,"body":"So not fake news."},{"speaker":"Megan Ratcliff","startTime":2558.1890000000003,"endTime":2558.969,"body":"I've seen it."},{"speaker":"Megan Ratcliff","startTime":2559.309,"endTime":2560.0890000000004,"body":"I don't hate it."},{"speaker":"Galen Low","startTime":2560.4790000000003,"endTime":2561.409,"body":"I don't"},{"speaker":"Galen Low","startTime":2560.4790000000003,"endTime":2561.409,"body":"hate it either."},{"speaker":"Galen Low","startTime":2561.409,"endTime":2562.849,"body":"And I think it's like,"},{"speaker":"Galen Low","startTime":2561.409,"endTime":2562.849,"body":"I like that you took"},{"speaker":"Galen Low","startTime":2562.849,"endTime":2564.3790000000004,"body":"the angle of fluency."},{"speaker":"Galen Low","startTime":2564.3790000000004,"endTime":2565.789,"body":"It shows fluency."},{"speaker":"Galen Low","startTime":2566.029,"endTime":2567.829,"body":"You know, earlier we talked"},{"speaker":"Galen Low","startTime":2566.029,"endTime":2567.829,"body":"about certifications."},{"speaker":"Galen Low","startTime":2567.829,"endTime":2570.9190000000003,"body":"Is that going to be a thing"},{"speaker":"Galen Low","startTime":2567.829,"endTime":2570.9190000000003,"body":"in AI two years from now?"},{"speaker":"Galen Low","startTime":2571.099,"endTime":2574.9390000000003,"body":"Maybe not, but definitely the"},{"speaker":"Galen Low","startTime":2571.099,"endTime":2574.9390000000003,"body":"show me the thing you built"},{"speaker":"Galen Low","startTime":2575.179,"endTime":2577.009,"body":"and that shows your capability."},{"speaker":"Galen Low","startTime":2577.009,"endTime":2578.5690000000004,"body":"It shows the way you"},{"speaker":"Galen Low","startTime":2577.009,"endTime":2578.5690000000004,"body":"think about work."},{"speaker":"Galen Low","startTime":2578.5690000000004,"endTime":2581.779,"body":"It shows your ability to kind of"},{"speaker":"Galen Low","startTime":2578.5690000000004,"endTime":2581.779,"body":"create systems and orchestrate,"},{"speaker":"Galen Low","startTime":2581.779,"endTime":2582.829,"body":"even if you're not technical."},{"speaker":"Galen Low","startTime":2583.099,"endTime":2584.719,"body":"I also like this idea,"},{"speaker":"Galen Low","startTime":2583.099,"endTime":2584.719,"body":"although I don't know if"},{"speaker":"Galen Low","startTime":2584.719,"endTime":2586.6090000000004,"body":"this is how it would work"},{"speaker":"Galen Low","startTime":2584.719,"endTime":2586.6090000000004,"body":"in practice, but it's like."},{"speaker":"Galen Low","startTime":2586.9790000000003,"endTime":2588.809,"body":"Knowing your weakness,"},{"speaker":"Galen Low","startTime":2586.9790000000003,"endTime":2588.809,"body":"that interview question."},{"speaker":"Galen Low","startTime":2588.809,"endTime":2590.639,"body":"Okay, what's something that"},{"speaker":"Galen Low","startTime":2588.809,"endTime":2590.639,"body":"is a weakness of yours?"},{"speaker":"Galen Low","startTime":2590.639,"endTime":2592.289,"body":"And you might be like, okay,"},{"speaker":"Galen Low","startTime":2590.639,"endTime":2592.289,"body":"well actually I'm a really"},{"speaker":"Galen Low","startTime":2592.529,"endTime":2595.679,"body":"crap copywriter, but I also"},{"speaker":"Galen Low","startTime":2592.529,"endTime":2595.679,"body":"have built an agent that is"},{"speaker":"Galen Low","startTime":2595.679,"endTime":2598.889,"body":"a pretty good copywriter and"},{"speaker":"Galen Low","startTime":2595.679,"endTime":2598.889,"body":"maybe it's that faux pa of"},{"speaker":"Galen Low","startTime":2599.1890000000003,"endTime":2600.299,"body":"turning that question around."},{"speaker":"Galen Low","startTime":2600.299,"endTime":2603.2690000000002,"body":"So it seems like it's a"},{"speaker":"Galen Low","startTime":2600.299,"endTime":2603.2690000000002,"body":"positive, but also it is"},{"speaker":"Galen Low","startTime":2603.329,"endTime":2607.049,"body":"legitimately in some cases"},{"speaker":"Galen Low","startTime":2603.329,"endTime":2607.049,"body":"right now, able to like be"},{"speaker":"Galen Low","startTime":2607.049,"endTime":2608.184,"body":"like, I filled the skill gap."},{"speaker":"Galen Low","startTime":2608.809,"endTime":2611.6890000000003,"body":"By doing this thing"},{"speaker":"Galen Low","startTime":2608.809,"endTime":2611.6890000000003,"body":"that actually is quite"},{"speaker":"Galen Low","startTime":2611.6890000000003,"endTime":2612.559,"body":"acceptable these days."},{"speaker":"Megan Ratcliff","startTime":2612.829,"endTime":2614.809,"body":"Yeah, and"},{"speaker":"Megan Ratcliff","startTime":2612.829,"endTime":2614.809,"body":"maybe the new question"},{"speaker":"Megan Ratcliff","startTime":2614.809,"endTime":2616.4590000000003,"body":"isn't what is your weakness?"},{"speaker":"Megan Ratcliff","startTime":2616.4590000000003,"endTime":2620.4790000000003,"body":"It's what teammates have you"},{"speaker":"Megan Ratcliff","startTime":2616.4590000000003,"endTime":2620.4790000000003,"body":"built to augment your skills?"},{"speaker":"Galen Low","startTime":2620.8740000000003,"endTime":2621.3140000000003,"body":"I like that."},{"speaker":"Megan Ratcliff","startTime":2621.8740000000003,"endTime":2623.4190000000003,"body":"I dunno,"},{"speaker":"Megan Ratcliff","startTime":2621.8740000000003,"endTime":2623.4190000000003,"body":"I don't think anyone's"},{"speaker":"Megan Ratcliff","startTime":2623.4190000000003,"endTime":2626.8990000000003,"body":"gonna ask it, but maybe in"},{"speaker":"Megan Ratcliff","startTime":2623.4190000000003,"endTime":2626.8990000000003,"body":"the future somebody will."},{"speaker":"Galen Low","startTime":2627.079,"endTime":2628.8190000000004,"body":"Honestly, I think"},{"speaker":"Galen Low","startTime":2627.079,"endTime":2628.8190000000004,"body":"like we should create that."},{"speaker":"Galen Low","startTime":2629.059,"endTime":2633.1690000000003,"body":"Questions to ask in 2028"},{"speaker":"Galen Low","startTime":2629.059,"endTime":2633.1690000000003,"body":"in your job interview when"},{"speaker":"Galen Low","startTime":2633.1690000000003,"endTime":2634.759,"body":"hiring for a marketing role."},{"speaker":"Galen Low","startTime":2634.759,"endTime":2635.029,"body":"Yes."},{"speaker":"Galen Low","startTime":2636.3340000000003,"endTime":2638.614,"body":"Just for even more fun"},{"speaker":"Galen Low","startTime":2636.3340000000003,"endTime":2638.614,"body":"before we wrap, do you"},{"speaker":"Galen Low","startTime":2638.614,"endTime":2639.4840000000004,"body":"have a question for me?"},{"speaker":"Megan Ratcliff","startTime":2639.784,"endTime":2641.404,"body":"I do"},{"speaker":"Megan Ratcliff","startTime":2639.784,"endTime":2641.404,"body":"have a question for you."},{"speaker":"Megan Ratcliff","startTime":2641.674,"endTime":2645.304,"body":"So you're talking to PMs all the"},{"speaker":"Megan Ratcliff","startTime":2641.674,"endTime":2645.304,"body":"time and you're talking to kind"},{"speaker":"Megan Ratcliff","startTime":2645.304,"endTime":2647.614,"body":"of a wide range of folks here."},{"speaker":"Megan Ratcliff","startTime":2648.0190000000002,"endTime":2651.5890000000004,"body":"So what is the biggest gap"},{"speaker":"Megan Ratcliff","startTime":2648.0190000000002,"endTime":2651.5890000000004,"body":"you're seeing between what"},{"speaker":"Megan Ratcliff","startTime":2651.5890000000004,"endTime":2655.579,"body":"leadership thinks AI adoption"},{"speaker":"Megan Ratcliff","startTime":2651.5890000000004,"endTime":2655.579,"body":"looks like and what's actually"},{"speaker":"Megan Ratcliff","startTime":2655.579,"endTime":2656.6890000000003,"body":"happening on the ground?"},{"speaker":"Galen Low","startTime":2657.079,"endTime":2658.009,"body":"That's"},{"speaker":"Galen Low","startTime":2657.079,"endTime":2658.009,"body":"a great question."},{"speaker":"Galen Low","startTime":2658.3390000000004,"endTime":2661.1290000000004,"body":"So for me, I think there's"},{"speaker":"Galen Low","startTime":2658.3390000000004,"endTime":2661.1290000000004,"body":"like stereotypes around"},{"speaker":"Galen Low","startTime":2661.1290000000004,"endTime":2662.0890000000004,"body":"project people, right?"},{"speaker":"Galen Low","startTime":2662.0890000000004,"endTime":2664.279,"body":"It's like you're all"},{"speaker":"Galen Low","startTime":2662.0890000000004,"endTime":2664.279,"body":"process robots, you know,"},{"speaker":"Galen Low","startTime":2664.279,"endTime":2666.409,"body":"you want everything neat"},{"speaker":"Galen Low","startTime":2664.279,"endTime":2666.409,"body":"and tidy and in a box."},{"speaker":"Galen Low","startTime":2666.7090000000003,"endTime":2668.7340000000004,"body":"You know, in, in my world,"},{"speaker":"Galen Low","startTime":2666.7090000000003,"endTime":2668.7340000000004,"body":"they're all digital PMs."},{"speaker":"Galen Low","startTime":2668.7490000000003,"endTime":2670.159,"body":"They work with"},{"speaker":"Galen Low","startTime":2668.7490000000003,"endTime":2670.159,"body":"technology all the time."},{"speaker":"Galen Low","startTime":2670.429,"endTime":2672.3190000000004,"body":"Shouldn't this tool"},{"speaker":"Galen Low","startTime":2670.429,"endTime":2672.3190000000004,"body":"just do the thing?"},{"speaker":"Galen Low","startTime":2672.3190000000004,"endTime":2674.119,"body":"Like, isn't it just"},{"speaker":"Galen Low","startTime":2672.3190000000004,"endTime":2674.119,"body":"like set a radio button,"},{"speaker":"Galen Low","startTime":2674.2090000000003,"endTime":2676.3390000000004,"body":"press okay, suddenly we"},{"speaker":"Galen Low","startTime":2674.2090000000003,"endTime":2676.3390000000004,"body":"have agent workflows."},{"speaker":"Galen Low","startTime":2676.3390000000004,"endTime":2676.849,"body":"So I think it gets."},{"speaker":"Galen Low","startTime":2677.119,"endTime":2678.349,"body":"Simplified at the top."},{"speaker":"Galen Low","startTime":2678.469,"endTime":2681.829,"body":"I think there's a stereotype"},{"speaker":"Galen Low","startTime":2678.469,"endTime":2681.829,"body":"that all PMs are process people,"},{"speaker":"Galen Low","startTime":2681.829,"endTime":2684.259,"body":"and now there's like this"},{"speaker":"Galen Low","startTime":2681.829,"endTime":2684.259,"body":"countervailing force around"},{"speaker":"Galen Low","startTime":2684.4990000000003,"endTime":2689.059,"body":"PMs recognizing that actually"},{"speaker":"Galen Low","startTime":2684.4990000000003,"endTime":2689.059,"body":"a lot of their value is human."},{"speaker":"Galen Low","startTime":2689.059,"endTime":2690.4390000000003,"body":"It's like human relationships."},{"speaker":"Galen Low","startTime":2690.4390000000003,"endTime":2692.239,"body":"It's nuance, it's negotiation."},{"speaker":"Galen Low","startTime":2692.239,"endTime":2693.9190000000003,"body":"It is, you know, building"},{"speaker":"Galen Low","startTime":2692.239,"endTime":2693.9190000000003,"body":"relationships, it's"},{"speaker":"Galen Low","startTime":2693.9190000000003,"endTime":2696.889,"body":"building loyalty and then"},{"speaker":"Galen Low","startTime":2693.9190000000003,"endTime":2696.889,"body":"leveraging loyalty frankly,"},{"speaker":"Galen Low","startTime":2697.099,"endTime":2697.9990000000003,"body":"to get something done."},{"speaker":"Galen Low","startTime":2697.9990000000003,"endTime":2698.6940000000004,"body":"It's much more of this like."},{"speaker":"Galen Low","startTime":2699.3190000000004,"endTime":2702.259,"body":"Orchestration of collaboration"},{"speaker":"Galen Low","startTime":2699.3190000000004,"endTime":2702.259,"body":"and now they're kind of like"},{"speaker":"Galen Low","startTime":2702.259,"endTime":2705.739,"body":"at odds because not every"},{"speaker":"Galen Low","startTime":2702.259,"endTime":2705.739,"body":"PM thinks of themselves as"},{"speaker":"Galen Low","startTime":2705.739,"endTime":2710.119,"body":"technical and able to build a"},{"speaker":"Galen Low","startTime":2705.739,"endTime":2710.119,"body":"system no matter what they do."},{"speaker":"Galen Low","startTime":2710.119,"endTime":2712.5190000000002,"body":"It will take longer than"},{"speaker":"Galen Low","startTime":2710.119,"endTime":2712.5190000000002,"body":"what a lot of leadership"},{"speaker":"Galen Low","startTime":2712.5190000000002,"endTime":2713.539,"body":"teams think it should."},{"speaker":"Galen Low","startTime":2713.869,"endTime":2717.0190000000002,"body":"There isn't a lot of guidance,"},{"speaker":"Galen Low","startTime":2713.869,"endTime":2717.0190000000002,"body":"I think, and I do wanna come"},{"speaker":"Galen Low","startTime":2717.0190000000002,"endTime":2719.4190000000003,"body":"back to that because what I"},{"speaker":"Galen Low","startTime":2717.0190000000002,"endTime":2719.4190000000003,"body":"loved about your story was that."},{"speaker":"Galen Low","startTime":2719.744,"endTime":2720.674,"body":"You had a mentor."},{"speaker":"Galen Low","startTime":2721.034,"endTime":2721.184,"body":"Right?"},{"speaker":"Galen Low","startTime":2721.184,"endTime":2723.434,"body":"Like someone who was there"},{"speaker":"Galen Low","startTime":2721.184,"endTime":2723.434,"body":"in the organization also in"},{"speaker":"Galen Low","startTime":2723.434,"endTime":2726.3740000000003,"body":"your space, A CMO who was"},{"speaker":"Galen Low","startTime":2723.434,"endTime":2726.3740000000003,"body":"like, yeah, let's like here's"},{"speaker":"Galen Low","startTime":2726.3740000000003,"endTime":2728.804,"body":"what I know now you try and"},{"speaker":"Galen Low","startTime":2726.3740000000003,"endTime":2728.804,"body":"let's see what we can build."},{"speaker":"Galen Low","startTime":2729.1040000000003,"endTime":2730.724,"body":"And I guess that's my"},{"speaker":"Galen Low","startTime":2729.1040000000003,"endTime":2730.724,"body":"long way of saying that."},{"speaker":"Galen Low","startTime":2730.724,"endTime":2733.244,"body":"I think there's a mismatch in"},{"speaker":"Galen Low","startTime":2730.724,"endTime":2733.244,"body":"expectations of like what the"},{"speaker":"Galen Low","startTime":2733.244,"endTime":2737.054,"body":"skills are that a PM has that"},{"speaker":"Galen Low","startTime":2733.244,"endTime":2737.054,"body":"are valuable multiplied against"},{"speaker":"Galen Low","startTime":2737.2940000000003,"endTime":2740.5640000000003,"body":"a sort of vacuum of mentorship"},{"speaker":"Galen Low","startTime":2737.2940000000003,"endTime":2740.5640000000003,"body":"and leadership and guidance."},{"speaker":"Galen Low","startTime":2740.8940000000002,"endTime":2743.0240000000003,"body":"I think a lot of people are"},{"speaker":"Galen Low","startTime":2740.8940000000002,"endTime":2743.0240000000003,"body":"just quietly trying to figure"},{"speaker":"Galen Low","startTime":2743.0240000000003,"endTime":2745.724,"body":"out by themselves and probably"},{"speaker":"Galen Low","startTime":2743.0240000000003,"endTime":2745.724,"body":"like you said it earlier,"},{"speaker":"Galen Low","startTime":2745.724,"endTime":2748.0040000000004,"body":"you were like, I built some"},{"speaker":"Galen Low","startTime":2745.724,"endTime":2748.0040000000004,"body":"teammates and I threw them away."},{"speaker":"Galen Low","startTime":2748.489,"endTime":2751.099,"body":"And I think a lot of folks"},{"speaker":"Galen Low","startTime":2748.489,"endTime":2751.099,"body":"who are doing that right now"},{"speaker":"Galen Low","startTime":2751.3390000000004,"endTime":2752.3590000000004,"body":"probably think they're failing."},{"speaker":"Galen Low","startTime":2752.659,"endTime":2754.5190000000002,"body":"They're like, oh, I just"},{"speaker":"Galen Low","startTime":2752.659,"endTime":2754.5190000000002,"body":"invested like three days"},{"speaker":"Galen Low","startTime":2754.5190000000002,"endTime":2756.1290000000004,"body":"building this thing and"},{"speaker":"Galen Low","startTime":2754.5190000000002,"endTime":2756.1290000000004,"body":"I put it in the bin."},{"speaker":"Galen Low","startTime":2756.489,"endTime":2758.5890000000004,"body":"I am definitely not gonna"},{"speaker":"Galen Low","startTime":2756.489,"endTime":2758.5890000000004,"body":"have a job next year."},{"speaker":"Galen Low","startTime":2758.799,"endTime":2761.079,"body":"Whereas actually,"},{"speaker":"Galen Low","startTime":2758.799,"endTime":2761.079,"body":"that is progress."},{"speaker":"Galen Low","startTime":2761.1090000000004,"endTime":2761.889,"body":"That's what we want."},{"speaker":"Galen Low","startTime":2761.889,"endTime":2761.949,"body":"Yeah."},{"speaker":"Galen Low","startTime":2761.9790000000003,"endTime":2765.549,"body":"That is actually answering the"},{"speaker":"Galen Low","startTime":2761.9790000000003,"endTime":2765.549,"body":"mail on what an organization"},{"speaker":"Galen Low","startTime":2765.549,"endTime":2767.5890000000004,"body":"or what a leadership team"},{"speaker":"Galen Low","startTime":2765.549,"endTime":2767.5890000000004,"body":"wants from their PMs."},{"speaker":"Megan Ratcliff","startTime":2767.7690000000002,"endTime":2768.039,"body":"Yeah."},{"speaker":"Galen Low","startTime":2768.039,"endTime":2769.2690000000002,"body":"And I think"},{"speaker":"Galen Low","startTime":2768.039,"endTime":2769.2690000000002,"body":"that's important to call out."},{"speaker":"Megan Ratcliff","startTime":2769.449,"endTime":2769.869,"body":"Yeah."},{"speaker":"Megan Ratcliff","startTime":2769.869,"endTime":2772.3590000000004,"body":"And like just the education"},{"speaker":"Megan Ratcliff","startTime":2769.869,"endTime":2772.3590000000004,"body":"and training piece of it is so"},{"speaker":"Megan Ratcliff","startTime":2772.3590000000004,"endTime":2773.4990000000003,"body":"critically important because."},{"speaker":"Megan Ratcliff","startTime":2773.784,"endTime":2776.8140000000003,"body":"All of these organizations"},{"speaker":"Megan Ratcliff","startTime":2773.784,"endTime":2776.8140000000003,"body":"have expectations coming down"},{"speaker":"Megan Ratcliff","startTime":2776.8140000000003,"endTime":2779.7540000000004,"body":"to the people that are like,"},{"speaker":"Megan Ratcliff","startTime":2776.8140000000003,"endTime":2779.7540000000004,"body":"you must increase your AI"},{"speaker":"Megan Ratcliff","startTime":2779.7540000000004,"endTime":2781.3740000000003,"body":"usage by whatever percent."},{"speaker":"Megan Ratcliff","startTime":2781.4790000000003,"endTime":2783.6090000000004,"body":"Or we must get 20%"},{"speaker":"Megan Ratcliff","startTime":2781.4790000000003,"endTime":2783.6090000000004,"body":"more efficient."},{"speaker":"Megan Ratcliff","startTime":2783.6090000000004,"endTime":2786.969,"body":"Or, you know, they're adding"},{"speaker":"Megan Ratcliff","startTime":2783.6090000000004,"endTime":2786.969,"body":"KPIs to these people without"},{"speaker":"Megan Ratcliff","startTime":2786.969,"endTime":2790.8990000000003,"body":"any like real training, without"},{"speaker":"Megan Ratcliff","startTime":2786.969,"endTime":2790.8990000000003,"body":"any one-on-one training because."},{"speaker":"Megan Ratcliff","startTime":2791.3590000000004,"endTime":2792.829,"body":"Every person's job is different."},{"speaker":"Megan Ratcliff","startTime":2792.829,"endTime":2794.0890000000004,"body":"The use cases are different."},{"speaker":"Megan Ratcliff","startTime":2794.0890000000004,"endTime":2798.079,"body":"So if you give a blanket, here's"},{"speaker":"Megan Ratcliff","startTime":2794.0890000000004,"endTime":2798.079,"body":"how to uset GPT, or here's how"},{"speaker":"Megan Ratcliff","startTime":2798.079,"endTime":2801.289,"body":"to use Gemini training, that's"},{"speaker":"Megan Ratcliff","startTime":2798.079,"endTime":2801.289,"body":"not that useful to people."},{"speaker":"Megan Ratcliff","startTime":2801.289,"endTime":2802.8790000000004,"body":"They need like actual"},{"speaker":"Megan Ratcliff","startTime":2801.289,"endTime":2802.8790000000004,"body":"fluency skills."},{"speaker":"Megan Ratcliff","startTime":2803.9190000000003,"endTime":2805.3590000000004,"body":"They need to be"},{"speaker":"Megan Ratcliff","startTime":2803.9190000000003,"endTime":2805.3590000000004,"body":"trained on those."},{"speaker":"Megan Ratcliff","startTime":2805.599,"endTime":2808.5690000000004,"body":"And then it's so helpful if"},{"speaker":"Megan Ratcliff","startTime":2805.599,"endTime":2808.5690000000004,"body":"they have somebody that they can"},{"speaker":"Megan Ratcliff","startTime":2808.719,"endTime":2811.8990000000003,"body":"talk about their work with to"},{"speaker":"Megan Ratcliff","startTime":2808.719,"endTime":2811.8990000000003,"body":"help them even like get started."},{"speaker":"Megan Ratcliff","startTime":2812.139,"endTime":2816.489,"body":"It's like you are pushing that"},{"speaker":"Megan Ratcliff","startTime":2812.139,"endTime":2816.489,"body":"first rock for them and with"},{"speaker":"Megan Ratcliff","startTime":2816.489,"endTime":2819.6090000000004,"body":"them, and then once they get"},{"speaker":"Megan Ratcliff","startTime":2816.489,"endTime":2819.6090000000004,"body":"going they become unstoppable."},{"speaker":"Megan Ratcliff","startTime":2819.6090000000004,"endTime":2822.799,"body":"But they just need that like"},{"speaker":"Megan Ratcliff","startTime":2819.6090000000004,"endTime":2822.799,"body":"little bit of help first."},{"speaker":"Galen Low","startTime":2823.159,"endTime":2823.6690000000003,"body":"I love that."},{"speaker":"Galen Low","startTime":2823.699,"endTime":2823.8790000000004,"body":"Yeah."},{"speaker":"Galen Low","startTime":2823.8790000000004,"endTime":2825.9190000000003,"body":"And I totally agree, especially"},{"speaker":"Galen Low","startTime":2823.8790000000004,"endTime":2825.9190000000003,"body":"on the project manager front."},{"speaker":"Galen Low","startTime":2825.9190000000003,"endTime":2827.329,"body":"You know, we are"},{"speaker":"Galen Low","startTime":2825.9190000000003,"endTime":2827.329,"body":"problem solvers."},{"speaker":"Galen Low","startTime":2827.329,"endTime":2828.8590000000004,"body":"You get us going,"},{"speaker":"Galen Low","startTime":2827.329,"endTime":2828.8590000000004,"body":"we'll figure it out."},{"speaker":"Galen Low","startTime":2829.159,"endTime":2831.6490000000003,"body":"But coming, going from like"},{"speaker":"Galen Low","startTime":2829.159,"endTime":2831.6490000000003,"body":"inertia, like the stasis"},{"speaker":"Galen Low","startTime":2831.6490000000003,"endTime":2834.739,"body":"into like momentum, there's"},{"speaker":"Galen Low","startTime":2831.6490000000003,"endTime":2834.739,"body":"a lot of imposter syndrome."},{"speaker":"Galen Low","startTime":2834.949,"endTime":2837.199,"body":"And then the other thing I love"},{"speaker":"Galen Low","startTime":2834.949,"endTime":2837.199,"body":"that you said is that yeah,"},{"speaker":"Galen Low","startTime":2837.199,"endTime":2839.8390000000004,"body":"you do kind of need to, like,"},{"speaker":"Galen Low","startTime":2837.199,"endTime":2839.8390000000004,"body":"it almost isn't good enough"},{"speaker":"Galen Low","startTime":2839.8990000000003,"endTime":2841.1290000000004,"body":"to have like an AI mentor."},{"speaker":"Galen Low","startTime":2841.449,"endTime":2844.8990000000003,"body":"You had an AI marketing mentor"},{"speaker":"Galen Low","startTime":2841.449,"endTime":2844.8990000000003,"body":"who understands the depth"},{"speaker":"Galen Low","startTime":2844.8990000000003,"endTime":2847.6890000000003,"body":"and breadth of marketing and"},{"speaker":"Galen Low","startTime":2844.8990000000003,"endTime":2847.6890000000003,"body":"also AI, and I think that's"},{"speaker":"Galen Low","startTime":2847.6890000000003,"endTime":2849.1290000000004,"body":"like an important inflection."},{"speaker":"Galen Low","startTime":2849.6690000000003,"endTime":2849.7400000000002,"body":"I hadn't thought about that."},{"speaker":"Galen Low","startTime":2849.77,"endTime":2850.17,"body":"That's really cool."},{"speaker":"Galen Low","startTime":2850.44,"endTime":2852.27,"body":"Megan, thanks so much for"},{"speaker":"Galen Low","startTime":2850.44,"endTime":2852.27,"body":"spending the time with me today."},{"speaker":"Galen Low","startTime":2852.27,"endTime":2853.05,"body":"I had a lot of fun."},{"speaker":"Galen Low","startTime":2853.05,"endTime":2855.6600000000003,"body":"Thank you for playing my"},{"speaker":"Galen Low","startTime":2853.05,"endTime":2855.6600000000003,"body":"MythBuster Orama game."},{"speaker":"Galen Low","startTime":2855.96,"endTime":2858.9300000000003,"body":"For folks who wanna learn more"},{"speaker":"Galen Low","startTime":2855.96,"endTime":2858.9300000000003,"body":"about you, where can they go?"},{"speaker":"Megan Ratcliff","startTime":2859.1400000000003,"endTime":2861.2400000000002,"body":"You're best"},{"speaker":"Megan Ratcliff","startTime":2859.1400000000003,"endTime":2861.2400000000002,"body":"able to find me on the LinkedIn,"},{"speaker":"Megan Ratcliff","startTime":2861.3,"endTime":2863.8500000000004,"body":"so search Megan Ratcliff"},{"speaker":"Megan Ratcliff","startTime":2861.3,"endTime":2863.8500000000004,"body":"and you'll run into me."},{"speaker":"Galen Low","startTime":2864.0600000000004,"endTime":2864.3900000000003,"body":"Awesome."},{"speaker":"Galen Low","startTime":2864.3900000000003,"endTime":2866.9700000000003,"body":"I'll include a link to your"},{"speaker":"Galen Low","startTime":2864.3900000000003,"endTime":2866.9700000000003,"body":"profile in the show notes."},{"speaker":"Galen Low","startTime":2867.445,"endTime":2868.2850000000003,"body":"And thanks again."},{"speaker":"Galen Low","startTime":2868.2850000000003,"endTime":2868.945,"body":"Thanks for your time."},{"speaker":"Galen Low","startTime":2869.065,"endTime":2869.695,"body":"This was a lot of fun."},{"speaker":"Megan Ratcliff","startTime":2869.9350000000004,"endTime":2870.8050000000003,"body":"Thanks for having me."},{"speaker":"Galen Low","startTime":2872.5750000000003,"endTime":2874.2250000000004,"body":"That's it for"},{"speaker":"Galen Low","startTime":2872.5750000000003,"endTime":2874.2250000000004,"body":"today's episode of The Digital"},{"speaker":"Galen Low","startTime":2874.2250000000004,"endTime":2875.545,"body":"Project Manager Podcast."},{"speaker":"Galen Low","startTime":2875.605,"endTime":2877.4350000000004,"body":"If you enjoyed this"},{"speaker":"Galen Low","startTime":2875.605,"endTime":2877.4350000000004,"body":"conversation, make sure"},{"speaker":"Galen Low","startTime":2877.4350000000004,"endTime":2878.875,"body":"to subscribe wherever"},{"speaker":"Galen Low","startTime":2877.4350000000004,"endTime":2878.875,"body":"you're listening."},{"speaker":"Galen Low","startTime":2879.2050000000004,"endTime":2881.605,"body":"And if you want even more"},{"speaker":"Galen Low","startTime":2879.2050000000004,"endTime":2881.605,"body":"tactical insights, case studies"},{"speaker":"Galen Low","startTime":2881.605,"endTime":2885.2450000000003,"body":"and playbooks, head on over to"},{"speaker":"Galen Low","startTime":2881.605,"endTime":2885.2450000000003,"body":"thedigitalprojectmanager.com."},{"speaker":"Galen Low","startTime":2885.2650000000003,"endTime":2886.885,"body":"Until next time,"},{"speaker":"Galen Low","startTime":2885.2650000000003,"endTime":2886.885,"body":"thanks for listening."}]}