{"version":"1.0.0","segments":[{"speaker":"Galen Low","startTime":23.060000000000002,"endTime":25.94,"body":"Is it even possible"},{"speaker":"Galen Low","startTime":23.060000000000002,"endTime":25.94,"body":"to quantify the impact AI is"},{"speaker":"Galen Low","startTime":25.94,"endTime":27.23,"body":"having on an organization?"},{"speaker":"Michael Domanic","startTime":27.35,"endTime":29.21,"body":"If you're"},{"speaker":"Michael Domanic","startTime":27.35,"endTime":29.21,"body":"improving a part of the sales"},{"speaker":"Michael Domanic","startTime":29.21,"endTime":32.27,"body":"process, then you want to"},{"speaker":"Michael Domanic","startTime":29.21,"endTime":32.27,"body":"measure how much improvement"},{"speaker":"Michael Domanic","startTime":32.27,"endTime":33.17,"body":"did that thing make?"},{"speaker":"Michael Domanic","startTime":33.29,"endTime":34.67,"body":"What outcome did it achieve?"},{"speaker":"Michael Domanic","startTime":34.67,"endTime":35.75,"body":"Did we sell more?"},{"speaker":"Michael Domanic","startTime":35.84,"endTime":39.47,"body":"Did we achieve a revenue target"},{"speaker":"Michael Domanic","startTime":35.84,"endTime":39.47,"body":"as a result of implementing"},{"speaker":"Michael Domanic","startTime":39.47,"endTime":40.7,"body":"that thing into the business?"},{"speaker":"Michael Domanic","startTime":40.760000000000005,"endTime":42.620000000000005,"body":"You know, same thing in"},{"speaker":"Michael Domanic","startTime":40.760000000000005,"endTime":42.620000000000005,"body":"marketing, we're improving a"},{"speaker":"Michael Domanic","startTime":42.620000000000005,"endTime":43.97,"body":"lot of process in marketing."},{"speaker":"Michael Domanic","startTime":44.09,"endTime":44.6,"body":"Okay, great."},{"speaker":"Michael Domanic","startTime":44.6,"endTime":48.89,"body":"So if we save time, for example,"},{"speaker":"Michael Domanic","startTime":44.6,"endTime":48.89,"body":"creating marketing campaigns,"},{"speaker":"Michael Domanic","startTime":49.105000000000004,"endTime":51.144999999999996,"body":"how many more campaigns can"},{"speaker":"Michael Domanic","startTime":49.105000000000004,"endTime":51.144999999999996,"body":"we create, and what is the"},{"speaker":"Michael Domanic","startTime":51.144999999999996,"endTime":53.695,"body":"value of those additional"},{"speaker":"Michael Domanic","startTime":51.144999999999996,"endTime":53.695,"body":"campaigns that we're creating?"},{"speaker":"Michael Domanic","startTime":53.695,"endTime":56.065,"body":"I think that's where you"},{"speaker":"Michael Domanic","startTime":53.695,"endTime":56.065,"body":"want to get a little bit more"},{"speaker":"Michael Domanic","startTime":56.065,"endTime":57.744,"body":"focused on measuring value."},{"speaker":"Galen Low","startTime":58.045,"endTime":59.994,"body":"What sort of"},{"speaker":"Galen Low","startTime":58.045,"endTime":59.994,"body":"organizational mindsets and"},{"speaker":"Galen Low","startTime":59.994,"endTime":63.325,"body":"behaviors need to change along"},{"speaker":"Galen Low","startTime":59.994,"endTime":63.325,"body":"the way to keep pace with the"},{"speaker":"Galen Low","startTime":63.325,"endTime":64.705,"body":"AI transformation journey?"},{"speaker":"Michael Domanic","startTime":64.88499999999999,"endTime":66.38499999999999,"body":"Everyone's"},{"speaker":"Michael Domanic","startTime":64.88499999999999,"endTime":66.38499999999999,"body":"gonna have to be comfortable"},{"speaker":"Michael Domanic","startTime":66.38499999999999,"endTime":68.815,"body":"with the fact that we're all"},{"speaker":"Michael Domanic","startTime":66.38499999999999,"endTime":68.815,"body":"going to be in transformation"},{"speaker":"Michael Domanic","startTime":68.815,"endTime":71.059,"body":"and learning mode for"},{"speaker":"Michael Domanic","startTime":68.815,"endTime":71.059,"body":"the foreseeable future."},{"speaker":"Michael Domanic","startTime":71.269,"endTime":74.6,"body":"One of the things that"},{"speaker":"Michael Domanic","startTime":71.269,"endTime":74.6,"body":"we know is that pace of"},{"speaker":"Michael Domanic","startTime":74.75,"endTime":78.08,"body":"proliferation of capabilities"},{"speaker":"Michael Domanic","startTime":74.75,"endTime":78.08,"body":"isn't going to stop."},{"speaker":"Michael Domanic","startTime":78.229,"endTime":81.619,"body":"It's going to continue to"},{"speaker":"Michael Domanic","startTime":78.229,"endTime":81.619,"body":"advance, and we're gonna"},{"speaker":"Michael Domanic","startTime":81.619,"endTime":86.0,"body":"have to be really adaptive"},{"speaker":"Michael Domanic","startTime":81.619,"endTime":86.0,"body":"to all of these changes and"},{"speaker":"Michael Domanic","startTime":86.0,"endTime":87.319,"body":"all of these advancements."},{"speaker":"Galen Low","startTime":87.409,"endTime":89.09,"body":"You just published"},{"speaker":"Galen Low","startTime":87.409,"endTime":89.09,"body":"an article about your"},{"speaker":"Galen Low","startTime":89.09,"endTime":92.63,"body":"predictions for AI in 2026."},{"speaker":"Galen Low","startTime":92.81,"endTime":95.93,"body":"One thing that you also"},{"speaker":"Galen Low","startTime":92.81,"endTime":95.93,"body":"hypothesized was that UX"},{"speaker":"Galen Low","startTime":95.93,"endTime":98.67,"body":"researchers and designers"},{"speaker":"Galen Low","startTime":95.93,"endTime":98.67,"body":"will become some of the"},{"speaker":"Galen Low","startTime":98.67,"endTime":101.49,"body":"most important people"},{"speaker":"Galen Low","startTime":98.67,"endTime":101.49,"body":"at companies in 2026."},{"speaker":"Galen Low","startTime":101.7,"endTime":103.74,"body":"Can you walk me through"},{"speaker":"Galen Low","startTime":101.7,"endTime":103.74,"body":"what you mean by that?"},{"speaker":"Michael Domanic","startTime":104.01,"endTime":104.665,"body":"Yeah, so..."},{"speaker":"Galen Low","startTime":110.675,"endTime":112.414,"body":"welcome to The"},{"speaker":"Galen Low","startTime":110.675,"endTime":112.414,"body":"Digital Project Manager"},{"speaker":"Galen Low","startTime":112.414,"endTime":114.694,"body":"podcast — the show that"},{"speaker":"Galen Low","startTime":112.414,"endTime":114.694,"body":"helps delivery leaders work"},{"speaker":"Galen Low","startTime":114.694,"endTime":117.185,"body":"smarter, deliver smoother,"},{"speaker":"Galen Low","startTime":114.694,"endTime":117.185,"body":"and lead their teams with"},{"speaker":"Galen Low","startTime":117.185,"endTime":118.745,"body":"confidence in the age of AI."},{"speaker":"Galen Low","startTime":119.104,"endTime":121.324,"body":"I'm Galen, and every week"},{"speaker":"Galen Low","startTime":119.104,"endTime":121.324,"body":"we dive into real world"},{"speaker":"Galen Low","startTime":121.324,"endTime":124.47,"body":"strategies, emerging trends,"},{"speaker":"Galen Low","startTime":121.324,"endTime":124.47,"body":"proven frameworks, and the"},{"speaker":"Galen Low","startTime":124.47,"endTime":126.63,"body":"occasional war story from"},{"speaker":"Galen Low","startTime":124.47,"endTime":126.63,"body":"the project front lines."},{"speaker":"Galen Low","startTime":126.99,"endTime":128.64,"body":"Whether you're steering"},{"speaker":"Galen Low","startTime":126.99,"endTime":128.64,"body":"massive transformation"},{"speaker":"Galen Low","startTime":128.64,"endTime":131.49,"body":"projects, wrangling AI"},{"speaker":"Galen Low","startTime":128.64,"endTime":131.49,"body":"workflows, or just trying to"},{"speaker":"Galen Low","startTime":131.49,"endTime":134.01,"body":"keep the chaos under control,"},{"speaker":"Galen Low","startTime":131.49,"endTime":134.01,"body":"you're in the right place."},{"speaker":"Galen Low","startTime":134.31,"endTime":134.91,"body":"Let's get into it."},{"speaker":"Galen Low","startTime":135.24,"endTime":138.9,"body":"Okay, today we are talking"},{"speaker":"Galen Low","startTime":135.24,"endTime":138.9,"body":"about slaying false assumptions"},{"speaker":"Galen Low","startTime":138.9,"endTime":141.99,"body":"about AI within enterprise"},{"speaker":"Galen Low","startTime":138.9,"endTime":141.99,"body":"culture and giving it a"},{"speaker":"Galen Low","startTime":141.99,"endTime":145.68,"body":"system reset in order to"},{"speaker":"Galen Low","startTime":141.99,"endTime":145.68,"body":"better understand how AI is"},{"speaker":"Galen Low","startTime":145.68,"endTime":148.47,"body":"impacting your core business,"},{"speaker":"Galen Low","startTime":145.68,"endTime":148.47,"body":"not just vanity metrics."},{"speaker":"Galen Low","startTime":149.06,"endTime":151.37,"body":"We'll be covering the right"},{"speaker":"Galen Low","startTime":149.06,"endTime":151.37,"body":"and wrong ways of measuring"},{"speaker":"Galen Low","startTime":151.37,"endTime":154.43,"body":"the impact of AI, how an"},{"speaker":"Galen Low","startTime":151.37,"endTime":154.43,"body":"organization's view of AI"},{"speaker":"Galen Low","startTime":154.43,"endTime":157.64000000000001,"body":"needs to change as its AI"},{"speaker":"Galen Low","startTime":154.43,"endTime":157.64000000000001,"body":"maturity changes, and we'll"},{"speaker":"Galen Low","startTime":157.64000000000001,"endTime":160.82,"body":"be covering a few predictions"},{"speaker":"Galen Low","startTime":157.64000000000001,"endTime":160.82,"body":"about how AI will impact"},{"speaker":"Galen Low","startTime":160.82,"endTime":162.74,"body":"business trends throughout 2026."},{"speaker":"Galen Low","startTime":163.28,"endTime":165.62,"body":"With me today is"},{"speaker":"Galen Low","startTime":163.28,"endTime":165.62,"body":"Michael Domanic, Head"},{"speaker":"Galen Low","startTime":165.62,"endTime":167.04,"body":"of AI at UserTesting."},{"speaker":"Galen Low","startTime":167.39000000000001,"endTime":169.82,"body":"Michael is on a mission"},{"speaker":"Galen Low","startTime":167.39000000000001,"endTime":169.82,"body":"to drive enterprise-wide"},{"speaker":"Galen Low","startTime":169.82,"endTime":173.54,"body":"transformation with AI to unlock"},{"speaker":"Galen Low","startTime":169.82,"endTime":173.54,"body":"meaningful business value."},{"speaker":"Galen Low","startTime":173.84,"endTime":176.42,"body":"He does that by partnering"},{"speaker":"Galen Low","startTime":173.84,"endTime":176.42,"body":"closely with cross-functional"},{"speaker":"Galen Low","startTime":176.42,"endTime":179.87,"body":"leaders to embed AI into"},{"speaker":"Galen Low","startTime":176.42,"endTime":179.87,"body":"core workflows, foster a"},{"speaker":"Galen Low","startTime":179.87,"endTime":183.02,"body":"culture of innovation, and"},{"speaker":"Galen Low","startTime":179.87,"endTime":183.02,"body":"scale AI fluency across his"},{"speaker":"Galen Low","startTime":183.02,"endTime":186.38,"body":"organization using a pragmatic,"},{"speaker":"Galen Low","startTime":183.02,"endTime":186.38,"body":"impact-driven approach."},{"speaker":"Galen Low","startTime":186.61,"endTime":188.41,"body":"Michael, thank you for"},{"speaker":"Galen Low","startTime":186.61,"endTime":188.41,"body":"being with me here today."},{"speaker":"Michael Domanic","startTime":188.68,"endTime":189.31,"body":"Thanks, Galen."},{"speaker":"Michael Domanic","startTime":189.31,"endTime":191.68,"body":"I really appreciate the"},{"speaker":"Michael Domanic","startTime":189.31,"endTime":191.68,"body":"invite to join you today."},{"speaker":"Galen Low","startTime":191.89000000000001,"endTime":193.69,"body":"I'm excited about"},{"speaker":"Galen Low","startTime":191.89000000000001,"endTime":193.69,"body":"this conversation because we've"},{"speaker":"Galen Low","startTime":193.69,"endTime":196.18,"body":"had some really interesting"},{"speaker":"Galen Low","startTime":193.69,"endTime":196.18,"body":"pre-calls leading up to this."},{"speaker":"Galen Low","startTime":196.42,"endTime":199.48,"body":"And I know that we'll probably"},{"speaker":"Galen Low","startTime":196.42,"endTime":199.48,"body":"like Zig and zag throughout"},{"speaker":"Galen Low","startTime":199.48,"endTime":201.88,"body":"this topic, but just in case,"},{"speaker":"Galen Low","startTime":199.48,"endTime":201.88,"body":"because I'm that project"},{"speaker":"Galen Low","startTime":201.88,"endTime":204.55,"body":"manager, here's the roadmap that"},{"speaker":"Galen Low","startTime":201.88,"endTime":204.55,"body":"I've sketched out for us today."},{"speaker":"Galen Low","startTime":204.91,"endTime":207.82,"body":"So to start us off, I wanted to"},{"speaker":"Galen Low","startTime":204.91,"endTime":207.82,"body":"just set the stage by getting"},{"speaker":"Galen Low","startTime":207.82,"endTime":211.3,"body":"your hot take on like a big"},{"speaker":"Galen Low","startTime":207.82,"endTime":211.3,"body":"hairy controversy written"},{"speaker":"Galen Low","startTime":211.3,"endTime":213.46,"body":"question, but then I'd like"},{"speaker":"Galen Low","startTime":211.3,"endTime":213.46,"body":"to zoom out from that and"},{"speaker":"Galen Low","startTime":213.46,"endTime":214.6,"body":"talk about three things first."},{"speaker":"Galen Low","startTime":214.845,"endTime":216.945,"body":"I wanted to talk about how"},{"speaker":"Galen Low","startTime":214.845,"endTime":216.945,"body":"you've been implementing"},{"speaker":"Galen Low","startTime":216.975,"endTime":220.965,"body":"AI and measuring the impact"},{"speaker":"Galen Low","startTime":216.975,"endTime":220.965,"body":"of AI at user testing, and"},{"speaker":"Galen Low","startTime":220.965,"endTime":222.855,"body":"also why you're approaching"},{"speaker":"Galen Low","startTime":220.965,"endTime":222.855,"body":"things the way that"},{"speaker":"Galen Low","startTime":222.855,"endTime":223.605,"body":"you're approaching them."},{"speaker":"Galen Low","startTime":223.905,"endTime":226.035,"body":"And then I'd like to just"},{"speaker":"Galen Low","startTime":223.905,"endTime":226.035,"body":"explore where the rabbit"},{"speaker":"Galen Low","startTime":226.035,"endTime":229.125,"body":"hole goes as an organization"},{"speaker":"Galen Low","startTime":226.035,"endTime":229.125,"body":"matures throughout their AI"},{"speaker":"Galen Low","startTime":229.125,"endTime":231.674,"body":"journey, like what mindsets,"},{"speaker":"Galen Low","startTime":229.125,"endTime":231.674,"body":"behaviors, and values need"},{"speaker":"Galen Low","startTime":231.674,"endTime":233.744,"body":"to shift or maybe even"},{"speaker":"Galen Low","startTime":231.674,"endTime":233.744,"body":"be discarded completely."},{"speaker":"Galen Low","startTime":233.985,"endTime":235.305,"body":"In order to remain successful."},{"speaker":"Galen Low","startTime":235.51500000000001,"endTime":238.005,"body":"And then lastly, I'd like to"},{"speaker":"Galen Low","startTime":235.51500000000001,"endTime":238.005,"body":"just dive into some of your"},{"speaker":"Galen Low","startTime":238.005,"endTime":241.065,"body":"predictions for how AI will"},{"speaker":"Galen Low","startTime":238.005,"endTime":241.065,"body":"impact our work lives and the"},{"speaker":"Galen Low","startTime":241.065,"endTime":243.135,"body":"way we do business in 2026."},{"speaker":"Galen Low","startTime":243.255,"endTime":243.945,"body":"How does that sound to you?"},{"speaker":"Michael Domanic","startTime":244.155,"endTime":244.755,"body":"Sounds great."},{"speaker":"Michael Domanic","startTime":244.805,"endTime":246.215,"body":"Let's do some"},{"speaker":"Michael Domanic","startTime":244.805,"endTime":246.215,"body":"zigging and zagging."},{"speaker":"Galen Low","startTime":246.545,"endTime":247.535,"body":"Let's zig and zag."},{"speaker":"Galen Low","startTime":247.535,"endTime":248.195,"body":"Let's go."},{"speaker":"Galen Low","startTime":248.495,"endTime":250.955,"body":"Alright, so I thought I'd"},{"speaker":"Galen Low","startTime":248.495,"endTime":250.955,"body":"start us off with one big hairy"},{"speaker":"Galen Low","startTime":250.955,"endTime":253.475,"body":"question, and I'm just gonna"},{"speaker":"Galen Low","startTime":250.955,"endTime":253.475,"body":"give this a bit of context."},{"speaker":"Galen Low","startTime":253.885,"endTime":256.375,"body":"The way I see it, most"},{"speaker":"Galen Low","startTime":253.885,"endTime":256.375,"body":"enterprises want to be able"},{"speaker":"Galen Low","startTime":256.375,"endTime":258.865,"body":"to measure the success of"},{"speaker":"Galen Low","startTime":256.375,"endTime":258.865,"body":"their implementation of AI."},{"speaker":"Galen Low","startTime":258.895,"endTime":263.275,"body":"That sort of ever elusive ROI"},{"speaker":"Galen Low","startTime":258.895,"endTime":263.275,"body":"of AI that goes beyond the"},{"speaker":"Galen Low","startTime":263.275,"endTime":266.695,"body":"binary of like failing or not"},{"speaker":"Galen Low","startTime":263.275,"endTime":266.695,"body":"failing, but opinions seem"},{"speaker":"Galen Low","startTime":266.695,"endTime":267.895,"body":"to be a bit divided on this."},{"speaker":"Galen Low","startTime":267.895,"endTime":270.145,"body":"Like some people I talk to,"},{"speaker":"Galen Low","startTime":267.895,"endTime":270.145,"body":"they say that AI doesn't even"},{"speaker":"Galen Low","startTime":270.145,"endTime":272.005,"body":"need to be measured because"},{"speaker":"Galen Low","startTime":270.145,"endTime":272.005,"body":"it's clearly creating improve."},{"speaker":"Galen Low","startTime":272.74,"endTime":274.72,"body":"Others say that organizations"},{"speaker":"Galen Low","startTime":272.74,"endTime":274.72,"body":"need to come up with net"},{"speaker":"Galen Low","startTime":274.72,"endTime":277.6,"body":"new AI related metrics and"},{"speaker":"Galen Low","startTime":274.72,"endTime":277.6,"body":"measure them rigorously."},{"speaker":"Galen Low","startTime":277.99,"endTime":281.26,"body":"So my big hairy question is"},{"speaker":"Galen Low","startTime":277.99,"endTime":281.26,"body":"this, is it even possible to"},{"speaker":"Galen Low","startTime":281.26,"endTime":284.53,"body":"quantify the impact AI is having"},{"speaker":"Galen Low","startTime":281.26,"endTime":284.53,"body":"on an organization, or is it a"},{"speaker":"Galen Low","startTime":284.53,"endTime":287.89,"body":"bit of a fool's errand at this"},{"speaker":"Galen Low","startTime":284.53,"endTime":287.89,"body":"stage for most organizations"},{"speaker":"Galen Low","startTime":288.1,"endTime":289.9,"body":"to be thinking about their"},{"speaker":"Galen Low","startTime":288.1,"endTime":289.9,"body":"transformation that way?"},{"speaker":"Michael Domanic","startTime":290.19899999999996,"endTime":291.73,"body":"Yeah, it"},{"speaker":"Michael Domanic","startTime":290.19899999999996,"endTime":291.73,"body":"is a good question, and"},{"speaker":"Michael Domanic","startTime":291.73,"endTime":294.90999999999997,"body":"it is one that does get"},{"speaker":"Michael Domanic","startTime":291.73,"endTime":294.90999999999997,"body":"hotly debated quite often,"},{"speaker":"Michael Domanic","startTime":294.90999999999997,"endTime":297.21900000000005,"body":"especially by characters"},{"speaker":"Michael Domanic","startTime":294.90999999999997,"endTime":297.21900000000005,"body":"like me who are running, you"},{"speaker":"Michael Domanic","startTime":297.21900000000005,"endTime":298.80999999999995,"body":"know, AI and organizations."},{"speaker":"Michael Domanic","startTime":299.16999999999996,"endTime":301.78,"body":"Yeah, I think that there is a"},{"speaker":"Michael Domanic","startTime":299.16999999999996,"endTime":301.78,"body":"school of thought that says."},{"speaker":"Michael Domanic","startTime":302.19899999999996,"endTime":305.40999999999997,"body":"You know, don't bother"},{"speaker":"Michael Domanic","startTime":302.19899999999996,"endTime":305.40999999999997,"body":"measuring the ROI of"},{"speaker":"Michael Domanic","startTime":305.40999999999997,"endTime":307.08900000000006,"body":"AI, like it's so early."},{"speaker":"Michael Domanic","startTime":307.08900000000006,"endTime":309.66999999999996,"body":"And also like this should"},{"speaker":"Michael Domanic","startTime":307.08900000000006,"endTime":309.66999999999996,"body":"feel like table stakes to"},{"speaker":"Michael Domanic","startTime":309.66999999999996,"endTime":310.78,"body":"most organizations, right?"},{"speaker":"Michael Domanic","startTime":310.78,"endTime":313.47900000000004,"body":"Like you don't measure"},{"speaker":"Michael Domanic","startTime":310.78,"endTime":313.47900000000004,"body":"the ROI of electricity."},{"speaker":"Michael Domanic","startTime":313.47900000000004,"endTime":315.30999999999995,"body":"You don't measure"},{"speaker":"Michael Domanic","startTime":313.47900000000004,"endTime":315.30999999999995,"body":"the ROI of email."},{"speaker":"Michael Domanic","startTime":315.42999999999995,"endTime":316.765,"body":"So why measure the ROI of this."},{"speaker":"Michael Domanic","startTime":317.69399999999996,"endTime":318.95399999999995,"body":"My view is a little"},{"speaker":"Michael Domanic","startTime":317.69399999999996,"endTime":318.95399999999995,"body":"bit different."},{"speaker":"Michael Domanic","startTime":318.95399999999995,"endTime":321.92499999999995,"body":"Like I understand all that and"},{"speaker":"Michael Domanic","startTime":318.95399999999995,"endTime":321.92499999999995,"body":"I agree with parts of that."},{"speaker":"Michael Domanic","startTime":322.225,"endTime":324.53499999999997,"body":"You know, we have a"},{"speaker":"Michael Domanic","startTime":322.225,"endTime":324.53499999999997,"body":"CFO, we have a board."},{"speaker":"Michael Domanic","startTime":324.80499999999995,"endTime":327.71500000000003,"body":"We're spending a lot of money"},{"speaker":"Michael Domanic","startTime":324.80499999999995,"endTime":327.71500000000003,"body":"on our AI transformation."},{"speaker":"Michael Domanic","startTime":328.015,"endTime":330.625,"body":"We need to be able to show"},{"speaker":"Michael Domanic","startTime":328.015,"endTime":330.625,"body":"some kind of return on"},{"speaker":"Michael Domanic","startTime":330.625,"endTime":331.735,"body":"these investments, right?"},{"speaker":"Michael Domanic","startTime":332.03499999999997,"endTime":335.395,"body":"So what we do is instead of"},{"speaker":"Michael Domanic","startTime":332.03499999999997,"endTime":335.395,"body":"looking at, instead of trying"},{"speaker":"Michael Domanic","startTime":335.395,"endTime":338.755,"body":"to come up with this like"},{"speaker":"Michael Domanic","startTime":335.395,"endTime":338.755,"body":"holistic number and say like,"},{"speaker":"Michael Domanic","startTime":338.755,"endTime":342.985,"body":"this is the ROI across our"},{"speaker":"Michael Domanic","startTime":338.755,"endTime":342.985,"body":"organization by bringing AI in."},{"speaker":"Michael Domanic","startTime":343.255,"endTime":344.51,"body":"What we do instead is we look."},{"speaker":"Michael Domanic","startTime":345.16499999999996,"endTime":348.82399999999996,"body":"On a quarterly basis, we"},{"speaker":"Michael Domanic","startTime":345.16499999999996,"endTime":348.82399999999996,"body":"will look at our top 10 most"},{"speaker":"Michael Domanic","startTime":348.85400000000004,"endTime":352.48400000000004,"body":"meaningful implementations"},{"speaker":"Michael Domanic","startTime":348.85400000000004,"endTime":352.48400000000004,"body":"of AI and we will measure"},{"speaker":"Michael Domanic","startTime":352.48400000000004,"endTime":353.53499999999997,"body":"those implementations."},{"speaker":"Michael Domanic","startTime":353.53499999999997,"endTime":356.17499999999995,"body":"We'll measure the"},{"speaker":"Michael Domanic","startTime":353.53499999999997,"endTime":356.17499999999995,"body":"return on investment of"},{"speaker":"Michael Domanic","startTime":356.17499999999995,"endTime":357.28499999999997,"body":"those implementations."},{"speaker":"Michael Domanic","startTime":357.615,"endTime":362.385,"body":"So for example, if someone in"},{"speaker":"Michael Domanic","startTime":357.615,"endTime":362.385,"body":"our organization creates a GPT,"},{"speaker":"Michael Domanic","startTime":362.625,"endTime":365.70899999999995,"body":"that's going to help a critical"},{"speaker":"Michael Domanic","startTime":362.625,"endTime":365.70899999999995,"body":"part of the sales process."},{"speaker":"Michael Domanic","startTime":366.49,"endTime":367.68899999999996,"body":"We're gonna measure that, right?"},{"speaker":"Michael Domanic","startTime":367.68899999999996,"endTime":370.0,"body":"We're gonna measure what is"},{"speaker":"Michael Domanic","startTime":367.68899999999996,"endTime":370.0,"body":"the outcome, you know, not"},{"speaker":"Michael Domanic","startTime":370.0,"endTime":371.40999999999997,"body":"necessarily the time saved."},{"speaker":"Michael Domanic","startTime":371.40999999999997,"endTime":374.04999999999995,"body":"I think times, a lot of times"},{"speaker":"Michael Domanic","startTime":371.40999999999997,"endTime":374.04999999999995,"body":"when people are measuring"},{"speaker":"Michael Domanic","startTime":374.04999999999995,"endTime":377.04999999999995,"body":"ROI, they like tend to get"},{"speaker":"Michael Domanic","startTime":374.04999999999995,"endTime":377.04999999999995,"body":"too focused on time savings."},{"speaker":"Michael Domanic","startTime":377.28999999999996,"endTime":380.16999999999996,"body":"Time savings is not an"},{"speaker":"Michael Domanic","startTime":377.28999999999996,"endTime":380.16999999999996,"body":"outcome, it's a benefit, right?"},{"speaker":"Michael Domanic","startTime":380.5,"endTime":383.94899999999996,"body":"So the outcome is really"},{"speaker":"Michael Domanic","startTime":380.5,"endTime":383.94899999999996,"body":"what did you achieve by"},{"speaker":"Michael Domanic","startTime":383.98,"endTime":386.775,"body":"implementing this AI solution"},{"speaker":"Michael Domanic","startTime":383.98,"endTime":386.775,"body":"into this part of the business?"},{"speaker":"Michael Domanic","startTime":387.41499999999996,"endTime":391.375,"body":"So again, if you're improving a"},{"speaker":"Michael Domanic","startTime":387.41499999999996,"endTime":391.375,"body":"part of the sales process, then"},{"speaker":"Michael Domanic","startTime":391.375,"endTime":394.735,"body":"you want to measure how much"},{"speaker":"Michael Domanic","startTime":391.375,"endTime":394.735,"body":"improvement did that thing make?"},{"speaker":"Michael Domanic","startTime":395.06399999999996,"endTime":396.44399999999996,"body":"What outcome did it achieve?"},{"speaker":"Michael Domanic","startTime":396.44399999999996,"endTime":397.495,"body":"Did we sell more?"},{"speaker":"Michael Domanic","startTime":397.79499999999996,"endTime":401.635,"body":"Did we achieve a revenue target"},{"speaker":"Michael Domanic","startTime":397.79499999999996,"endTime":401.635,"body":"as a result of implementing"},{"speaker":"Michael Domanic","startTime":401.635,"endTime":402.45899999999995,"body":"that thing into the business?"},{"speaker":"Michael Domanic","startTime":403.43499999999995,"endTime":405.32399999999996,"body":"Same thing in marketing,"},{"speaker":"Michael Domanic","startTime":403.43499999999995,"endTime":405.32399999999996,"body":"we're improving a lot of"},{"speaker":"Michael Domanic","startTime":405.32399999999996,"endTime":406.43499999999995,"body":"process and marketing."},{"speaker":"Michael Domanic","startTime":406.615,"endTime":407.155,"body":"Okay, great."},{"speaker":"Michael Domanic","startTime":407.155,"endTime":411.655,"body":"So if we save time, for example,"},{"speaker":"Michael Domanic","startTime":407.155,"endTime":411.655,"body":"creating marketing campaigns,"},{"speaker":"Michael Domanic","startTime":411.92499999999995,"endTime":413.995,"body":"how many more campaigns can"},{"speaker":"Michael Domanic","startTime":411.92499999999995,"endTime":413.995,"body":"we create and what is the"},{"speaker":"Michael Domanic","startTime":413.995,"endTime":416.605,"body":"value of those additional"},{"speaker":"Michael Domanic","startTime":413.995,"endTime":416.605,"body":"campaigns that we're creating?"},{"speaker":"Michael Domanic","startTime":416.605,"endTime":419.06399999999996,"body":"I think that's where you"},{"speaker":"Michael Domanic","startTime":416.605,"endTime":419.06399999999996,"body":"want to get a little bit more"},{"speaker":"Michael Domanic","startTime":419.06399999999996,"endTime":420.80499999999995,"body":"focused on measuring value."},{"speaker":"Galen Low","startTime":421.135,"endTime":423.71500000000003,"body":"I love that fidelity,"},{"speaker":"Galen Low","startTime":421.135,"endTime":423.71500000000003,"body":"like that level of, you know,"},{"speaker":"Galen Low","startTime":423.71500000000003,"endTime":426.475,"body":"not necessarily going so"},{"speaker":"Galen Low","startTime":423.71500000000003,"endTime":426.475,"body":"granular to be counting hours"},{"speaker":"Galen Low","startTime":426.475,"endTime":430.16499999999996,"body":"saved and not necessarily going"},{"speaker":"Galen Low","startTime":426.475,"endTime":430.16499999999996,"body":"way out of your way to like"},{"speaker":"Galen Low","startTime":430.525,"endTime":432.83500000000004,"body":"create new metrics and a new way"},{"speaker":"Galen Low","startTime":430.525,"endTime":432.83500000000004,"body":"of thinking about the business."},{"speaker":"Galen Low","startTime":433.04499999999996,"endTime":435.745,"body":"Ultimately, it's like about"},{"speaker":"Galen Low","startTime":433.04499999999996,"endTime":435.745,"body":"the outcome and your point"},{"speaker":"Galen Low","startTime":435.745,"endTime":436.67499999999995,"body":"well taken about the fact."},{"speaker":"Galen Low","startTime":436.67499999999995,"endTime":436.79499999999996,"body":"Yeah."},{"speaker":"Galen Low","startTime":436.94399999999996,"endTime":438.80499999999995,"body":"We don't measure email"},{"speaker":"Galen Low","startTime":436.94399999999996,"endTime":438.80499999999995,"body":"efficiency right now,"},{"speaker":"Galen Low","startTime":439.015,"endTime":440.93499999999995,"body":"you know, and like in"},{"speaker":"Galen Low","startTime":439.015,"endTime":440.93499999999995,"body":"some way, shape or form."},{"speaker":"Galen Low","startTime":441.28,"endTime":442.03,"body":"This is new."},{"speaker":"Galen Low","startTime":442.08900000000006,"endTime":445.17999999999995,"body":"It's transformative, but you"},{"speaker":"Galen Low","startTime":442.08900000000006,"endTime":445.17999999999995,"body":"know, I mean, I'm skipping"},{"speaker":"Galen Low","startTime":445.17999999999995,"endTime":447.895,"body":"ahead to predictions, but"},{"speaker":"Galen Low","startTime":445.17999999999995,"endTime":447.895,"body":"you know, a decade from now,"},{"speaker":"Galen Low","startTime":448.105,"endTime":450.32500000000005,"body":"it will be unremarkable in"},{"speaker":"Galen Low","startTime":448.105,"endTime":450.32500000000005,"body":"some way, shape, or form."},{"speaker":"Michael Domanic","startTime":450.475,"endTime":451.04499999999996,"body":"Agreed."},{"speaker":"Michael Domanic","startTime":451.04499999999996,"endTime":453.115,"body":"And look, I think that"},{"speaker":"Michael Domanic","startTime":451.04499999999996,"endTime":453.115,"body":"there are two different"},{"speaker":"Michael Domanic","startTime":453.115,"endTime":454.67499999999995,"body":"types of things to measure."},{"speaker":"Michael Domanic","startTime":454.67499999999995,"endTime":457.495,"body":"There are there's the"},{"speaker":"Michael Domanic","startTime":454.67499999999995,"endTime":457.495,"body":"squishy ROI that I call, and"},{"speaker":"Michael Domanic","startTime":457.495,"endTime":458.93499999999995,"body":"then there's the hard ROI."},{"speaker":"Michael Domanic","startTime":459.17499999999995,"endTime":461.57500000000005,"body":"What I described is"},{"speaker":"Michael Domanic","startTime":459.17499999999995,"endTime":461.57500000000005,"body":"the hard ROI, right?"},{"speaker":"Michael Domanic","startTime":461.57500000000005,"endTime":463.46500000000003,"body":"Like that's the thing that"},{"speaker":"Michael Domanic","startTime":461.57500000000005,"endTime":463.46500000000003,"body":"you can actually measure."},{"speaker":"Michael Domanic","startTime":463.92499999999995,"endTime":468.125,"body":"And say, we booked 64% more"},{"speaker":"Michael Domanic","startTime":463.92499999999995,"endTime":468.125,"body":"discovery calls this quarter"},{"speaker":"Michael Domanic","startTime":468.125,"endTime":469.83500000000004,"body":"because of this AI solution."},{"speaker":"Michael Domanic","startTime":470.015,"endTime":472.265,"body":"We know what the value"},{"speaker":"Michael Domanic","startTime":470.015,"endTime":472.265,"body":"of a discovery call is."},{"speaker":"Michael Domanic","startTime":472.505,"endTime":475.265,"body":"Critical part of the sales"},{"speaker":"Michael Domanic","startTime":472.505,"endTime":475.265,"body":"process in a SaaS company."},{"speaker":"Michael Domanic","startTime":475.265,"endTime":475.625,"body":"Right?"},{"speaker":"Michael Domanic","startTime":475.80499999999995,"endTime":479.82500000000005,"body":"But then there's kind of"},{"speaker":"Michael Domanic","startTime":475.80499999999995,"endTime":479.82500000000005,"body":"the squishy metrics or the"},{"speaker":"Michael Domanic","startTime":479.82500000000005,"endTime":481.41499999999996,"body":"squishy measures, which is."},{"speaker":"Michael Domanic","startTime":481.79499999999996,"endTime":484.79499999999996,"body":"We are an AI enabled workforce."},{"speaker":"Michael Domanic","startTime":484.94500000000005,"endTime":488.155,"body":"We know that people want"},{"speaker":"Michael Domanic","startTime":484.94500000000005,"endTime":488.155,"body":"to go work for AI enabled"},{"speaker":"Michael Domanic","startTime":488.155,"endTime":490.85,"body":"workforces, and we know that"},{"speaker":"Michael Domanic","startTime":488.155,"endTime":490.85,"body":"adding value and helping us"},{"speaker":"Michael Domanic","startTime":490.85,"endTime":493.66999999999996,"body":"recruit better talent, that's"},{"speaker":"Michael Domanic","startTime":490.85,"endTime":493.66999999999996,"body":"a little bit harder to measure,"},{"speaker":"Michael Domanic","startTime":493.66999999999996,"endTime":495.04999999999995,"body":"but we know it's important."},{"speaker":"Galen Low","startTime":495.28999999999996,"endTime":495.95000000000005,"body":"I love that."},{"speaker":"Galen Low","startTime":495.95000000000005,"endTime":497.65999999999997,"body":"And yeah, it's been"},{"speaker":"Galen Low","startTime":495.95000000000005,"endTime":497.65999999999997,"body":"coming up in conversations"},{"speaker":"Galen Low","startTime":497.65999999999997,"endTime":498.44000000000005,"body":"all over right now."},{"speaker":"Galen Low","startTime":498.44000000000005,"endTime":498.67999999999995,"body":"Right."},{"speaker":"Galen Low","startTime":498.83000000000004,"endTime":501.5,"body":"It's almost like, to your point,"},{"speaker":"Galen Low","startTime":498.83000000000004,"endTime":501.5,"body":"to attract the right talent."},{"speaker":"Galen Low","startTime":502.02,"endTime":505.53,"body":"We need to be thinking about"},{"speaker":"Galen Low","startTime":502.02,"endTime":505.53,"body":"it in this way of the fact"},{"speaker":"Galen Low","startTime":505.53,"endTime":507.65999999999997,"body":"that people do want to work"},{"speaker":"Galen Low","startTime":505.53,"endTime":507.65999999999997,"body":"at organizations that are"},{"speaker":"Galen Low","startTime":507.65999999999997,"endTime":509.52,"body":"progressive, that are leading"},{"speaker":"Galen Low","startTime":507.65999999999997,"endTime":509.52,"body":"the charge, that are at, you"},{"speaker":"Galen Low","startTime":509.52,"endTime":512.25,"body":"know, the razor's edge, the"},{"speaker":"Galen Low","startTime":509.52,"endTime":512.25,"body":"front line of modern business,"},{"speaker":"Galen Low","startTime":512.46,"endTime":513.54,"body":"because that bodes well."},{"speaker":"Michael Domanic","startTime":513.66,"endTime":514.38,"body":"Yeah, totally."},{"speaker":"Michael Domanic","startTime":514.38,"endTime":517.8,"body":"And one of the recommendations"},{"speaker":"Michael Domanic","startTime":514.38,"endTime":517.8,"body":"that I make to anyone that"},{"speaker":"Michael Domanic","startTime":517.8,"endTime":520.98,"body":"is in an interview process,"},{"speaker":"Michael Domanic","startTime":517.8,"endTime":520.98,"body":"you know, with a company,"},{"speaker":"Michael Domanic","startTime":521.22,"endTime":523.14,"body":"one of the most important"},{"speaker":"Michael Domanic","startTime":521.22,"endTime":523.14,"body":"questions that you need to"},{"speaker":"Michael Domanic","startTime":523.14,"endTime":524.67,"body":"ask in that interview process."},{"speaker":"Michael Domanic","startTime":524.96,"endTime":528.2,"body":"Is, tell me about your"},{"speaker":"Michael Domanic","startTime":524.96,"endTime":528.2,"body":"AI transformation."},{"speaker":"Michael Domanic","startTime":528.5,"endTime":531.47,"body":"Tell me about how AI enabled"},{"speaker":"Michael Domanic","startTime":528.5,"endTime":531.47,"body":"you are and you know, my"},{"speaker":"Michael Domanic","startTime":531.47,"endTime":534.05,"body":"advice to companies is you"},{"speaker":"Michael Domanic","startTime":531.47,"endTime":534.05,"body":"better have a really good"},{"speaker":"Michael Domanic","startTime":534.05,"endTime":537.29,"body":"answer to that question if you"},{"speaker":"Michael Domanic","startTime":534.05,"endTime":537.29,"body":"expect to attract top talent."},{"speaker":"Galen Low","startTime":537.5,"endTime":539.03,"body":"I'd love to dive"},{"speaker":"Galen Low","startTime":537.5,"endTime":539.03,"body":"into, that's a whole other"},{"speaker":"Galen Low","startTime":539.03,"endTime":542.6899999999999,"body":"episode in terms of like, yes,"},{"speaker":"Galen Low","startTime":539.03,"endTime":542.6899999999999,"body":"that interview process, the job"},{"speaker":"Galen Low","startTime":542.6899999999999,"endTime":545.54,"body":"seeking process, the, you know,"},{"speaker":"Galen Low","startTime":542.6899999999999,"endTime":545.54,"body":"the brand of an organization."},{"speaker":"Galen Low","startTime":545.75,"endTime":548.06,"body":"That's a great tip because"},{"speaker":"Galen Low","startTime":545.75,"endTime":548.06,"body":"I know for a fact there's"},{"speaker":"Galen Low","startTime":548.06,"endTime":550.095,"body":"a lot of organizations"},{"speaker":"Galen Low","startTime":548.06,"endTime":550.095,"body":"that think they have."},{"speaker":"Galen Low","startTime":550.8249999999999,"endTime":554.035,"body":"A solid approach, a solid"},{"speaker":"Galen Low","startTime":550.8249999999999,"endTime":554.035,"body":"strategy for AI, but might"},{"speaker":"Galen Low","startTime":554.035,"endTime":556.435,"body":"not actually, might not be"},{"speaker":"Galen Low","startTime":554.035,"endTime":556.435,"body":"able to answer that question"},{"speaker":"Galen Low","startTime":556.645,"endTime":557.905,"body":"succinctly in an interview."},{"speaker":"Galen Low","startTime":558.175,"endTime":559.015,"body":"That's very interesting."},{"speaker":"Galen Low","startTime":559.285,"endTime":562.125,"body":"I wonder if we could zoom out"},{"speaker":"Galen Low","startTime":559.285,"endTime":562.125,"body":"a bit because user testing it's"},{"speaker":"Galen Low","startTime":562.125,"endTime":564.5849999999999,"body":"a platform that like a lot of"},{"speaker":"Galen Low","startTime":562.125,"endTime":564.5849999999999,"body":"my project teams have used."},{"speaker":"Galen Low","startTime":564.795,"endTime":566.985,"body":"It's always been something"},{"speaker":"Galen Low","startTime":564.795,"endTime":566.985,"body":"I view as an intelligent"},{"speaker":"Galen Low","startTime":566.985,"endTime":570.495,"body":"platform that is focused on,"},{"speaker":"Galen Low","startTime":566.985,"endTime":570.495,"body":"you know, creating impactful"},{"speaker":"Galen Low","startTime":570.555,"endTime":572.775,"body":"user experiences based on"},{"speaker":"Galen Low","startTime":570.555,"endTime":572.775,"body":"real world insights and"},{"speaker":"Galen Low","startTime":572.775,"endTime":573.8249999999999,"body":"that I'm all about that."},{"speaker":"Galen Low","startTime":574.1,"endTime":575.81,"body":"What I found interesting"},{"speaker":"Galen Low","startTime":574.1,"endTime":575.81,"body":"about you is like you"},{"speaker":"Galen Low","startTime":575.81,"endTime":577.97,"body":"actually have a deep history"},{"speaker":"Galen Low","startTime":575.81,"endTime":577.97,"body":"with this organization."},{"speaker":"Galen Low","startTime":578.18,"endTime":580.49,"body":"You started in a customer"},{"speaker":"Galen Low","startTime":578.18,"endTime":580.49,"body":"success role, and then"},{"speaker":"Galen Low","startTime":580.49,"endTime":582.98,"body":"you moved your way into AI"},{"speaker":"Galen Low","startTime":580.49,"endTime":582.98,"body":"strategy before becoming."},{"speaker":"Galen Low","startTime":583.25,"endTime":585.38,"body":"I think your formal title"},{"speaker":"Galen Low","startTime":583.25,"endTime":585.38,"body":"right now is VP and head"},{"speaker":"Galen Low","startTime":585.38,"endTime":588.26,"body":"of generative AI business"},{"speaker":"Galen Low","startTime":585.38,"endTime":588.26,"body":"strategy, which is awesome."},{"speaker":"Galen Low","startTime":588.89,"endTime":589.3399999999999,"body":"Congrats."},{"speaker":"Galen Low","startTime":589.615,"endTime":592.495,"body":"But for all of those reasons,"},{"speaker":"Galen Low","startTime":589.615,"endTime":592.495,"body":"like I'm really keen to pick"},{"speaker":"Galen Low","startTime":592.495,"endTime":595.105,"body":"your brain about AI and how"},{"speaker":"Galen Low","startTime":592.495,"endTime":595.105,"body":"to measure the impact it's"},{"speaker":"Galen Low","startTime":595.105,"endTime":597.0849999999999,"body":"having on an organization"},{"speaker":"Galen Low","startTime":595.105,"endTime":597.0849999999999,"body":"and how, you know, how to"},{"speaker":"Galen Low","startTime":597.0849999999999,"endTime":598.4649999999999,"body":"change organizational culture."},{"speaker":"Galen Low","startTime":598.735,"endTime":600.7149999999999,"body":"But maybe even just the"},{"speaker":"Galen Low","startTime":598.735,"endTime":600.7149999999999,"body":"level set, like, can you"},{"speaker":"Galen Low","startTime":600.7149999999999,"endTime":603.265,"body":"gimme a few examples of how"},{"speaker":"Galen Low","startTime":600.7149999999999,"endTime":603.265,"body":"the team at user testing is"},{"speaker":"Galen Low","startTime":603.265,"endTime":604.615,"body":"using AI in their work today?"},{"speaker":"Galen Low","startTime":604.615,"endTime":606.535,"body":"We've talked about, you know,"},{"speaker":"Galen Low","startTime":604.615,"endTime":606.535,"body":"go to market and booking"},{"speaker":"Galen Low","startTime":606.535,"endTime":608.905,"body":"calls, you know, where does"},{"speaker":"Galen Low","startTime":606.535,"endTime":608.905,"body":"this rabbit hole go for you?"},{"speaker":"Michael Domanic","startTime":609.175,"endTime":610.975,"body":"Yeah, I"},{"speaker":"Michael Domanic","startTime":609.175,"endTime":610.975,"body":"mean, AI plays a big role"},{"speaker":"Michael Domanic","startTime":610.975,"endTime":614.275,"body":"in almost everything that"},{"speaker":"Michael Domanic","startTime":610.975,"endTime":614.275,"body":"we do now because we really"},{"speaker":"Michael Domanic","startTime":614.275,"endTime":617.035,"body":"have kind of moved past"},{"speaker":"Michael Domanic","startTime":614.275,"endTime":617.035,"body":"the adoption curve and are"},{"speaker":"Michael Domanic","startTime":617.035,"endTime":618.235,"body":"implementing it everywhere."},{"speaker":"Michael Domanic","startTime":618.74,"endTime":621.3199999999999,"body":"We think that it's gonna add"},{"speaker":"Michael Domanic","startTime":618.74,"endTime":621.3199999999999,"body":"value, which is kind of most"},{"speaker":"Michael Domanic","startTime":621.3199999999999,"endTime":622.16,"body":"of the things that we're doing."},{"speaker":"Michael Domanic","startTime":622.4599999999999,"endTime":624.86,"body":"There are a lot of granular"},{"speaker":"Michael Domanic","startTime":622.4599999999999,"endTime":624.86,"body":"use cases that I can give"},{"speaker":"Michael Domanic","startTime":624.86,"endTime":627.56,"body":"you, but from a high level,"},{"speaker":"Michael Domanic","startTime":624.86,"endTime":627.56,"body":"you know, we're, again,"},{"speaker":"Michael Domanic","startTime":627.56,"endTime":628.85,"body":"we're a SaaS company, right?"},{"speaker":"Michael Domanic","startTime":628.85,"endTime":631.22,"body":"So there are things that"},{"speaker":"Michael Domanic","startTime":628.85,"endTime":631.22,"body":"we need to do really well"},{"speaker":"Michael Domanic","startTime":631.22,"endTime":633.92,"body":"as a SaaS company to be"},{"speaker":"Michael Domanic","startTime":631.22,"endTime":633.92,"body":"successful, we need to grow"},{"speaker":"Michael Domanic","startTime":633.92,"endTime":636.74,"body":"revenue, we need to retain"},{"speaker":"Michael Domanic","startTime":633.92,"endTime":636.74,"body":"our customers, and we need to"},{"speaker":"Michael Domanic","startTime":636.8,"endTime":638.3,"body":"increase our product velocity."},{"speaker":"Michael Domanic","startTime":638.5699999999999,"endTime":641.36,"body":"That's where like I, you know,"},{"speaker":"Michael Domanic","startTime":638.5699999999999,"endTime":641.36,"body":"I could do, I could spend"},{"speaker":"Michael Domanic","startTime":641.36,"endTime":644.6899999999999,"body":"all of my days focusing on"},{"speaker":"Michael Domanic","startTime":641.36,"endTime":644.6899999999999,"body":"all parts of the business,"},{"speaker":"Michael Domanic","startTime":644.9,"endTime":647.66,"body":"but that's where I tend to"},{"speaker":"Michael Domanic","startTime":644.9,"endTime":647.66,"body":"try to get really focused."},{"speaker":"Michael Domanic","startTime":647.98,"endTime":650.47,"body":"I know that's gonna have"},{"speaker":"Michael Domanic","startTime":647.98,"endTime":650.47,"body":"the biggest impact, like"},{"speaker":"Michael Domanic","startTime":650.47,"endTime":651.64,"body":"implementations of AI."},{"speaker":"Michael Domanic","startTime":652.0,"endTime":653.98,"body":"So for example, in our product."},{"speaker":"Michael Domanic","startTime":654.685,"endTime":656.9649999999999,"body":"I think most product teams are"},{"speaker":"Michael Domanic","startTime":654.685,"endTime":656.9649999999999,"body":"probably doing this by now, or"},{"speaker":"Michael Domanic","startTime":656.9649999999999,"endTime":657.895,"body":"they know that they should be."},{"speaker":"Michael Domanic","startTime":657.895,"endTime":659.875,"body":"But you know, if you're"},{"speaker":"Michael Domanic","startTime":657.895,"endTime":659.875,"body":"an engineer, you should"},{"speaker":"Michael Domanic","startTime":659.875,"endTime":662.635,"body":"be using tools like Codex."},{"speaker":"Michael Domanic","startTime":662.635,"endTime":666.005,"body":"You should be using tools"},{"speaker":"Michael Domanic","startTime":662.635,"endTime":666.005,"body":"like Copilot, Cursor, right?"},{"speaker":"Michael Domanic","startTime":666.005,"endTime":670.0749999999999,"body":"Like that Can help you augment"},{"speaker":"Michael Domanic","startTime":666.005,"endTime":670.0749999999999,"body":"your process, create greater"},{"speaker":"Michael Domanic","startTime":670.0749999999999,"endTime":673.105,"body":"efficiencies and greater rigor"},{"speaker":"Michael Domanic","startTime":670.0749999999999,"endTime":673.105,"body":"in the code that you're writing."},{"speaker":"Michael Domanic","startTime":673.405,"endTime":675.9549999999999,"body":"Designers on our product"},{"speaker":"Michael Domanic","startTime":673.405,"endTime":675.9549999999999,"body":"team are using rapid"},{"speaker":"Michael Domanic","startTime":675.9549999999999,"endTime":676.735,"body":"prototyping tools."},{"speaker":"Michael Domanic","startTime":677.495,"endTime":678.725,"body":"Their vibe coding, right?"},{"speaker":"Michael Domanic","startTime":678.725,"endTime":680.855,"body":"Like they're creating"},{"speaker":"Michael Domanic","startTime":678.725,"endTime":680.855,"body":"prototypes much faster"},{"speaker":"Michael Domanic","startTime":681.125,"endTime":684.2149999999999,"body":"in order for us to again,"},{"speaker":"Michael Domanic","startTime":681.125,"endTime":684.2149999999999,"body":"increase that product velocity."},{"speaker":"Michael Domanic","startTime":684.485,"endTime":686.735,"body":"We wanna create better"},{"speaker":"Michael Domanic","startTime":684.485,"endTime":686.735,"body":"products and we wanna create"},{"speaker":"Michael Domanic","startTime":686.735,"endTime":687.9649999999999,"body":"those products faster."},{"speaker":"Michael Domanic","startTime":688.175,"endTime":691.505,"body":"So the whole product team right"},{"speaker":"Michael Domanic","startTime":688.175,"endTime":691.505,"body":"is involved in that process."},{"speaker":"Michael Domanic","startTime":691.7149999999999,"endTime":693.485,"body":"If you move over"},{"speaker":"Michael Domanic","startTime":691.7149999999999,"endTime":693.485,"body":"to go to market."},{"speaker":"Michael Domanic","startTime":693.97,"endTime":696.67,"body":"I talked about some"},{"speaker":"Michael Domanic","startTime":693.97,"endTime":696.67,"body":"examples of things that"},{"speaker":"Michael Domanic","startTime":696.91,"endTime":698.14,"body":"our sales team is doing."},{"speaker":"Michael Domanic","startTime":698.38,"endTime":702.0699999999999,"body":"We create custom GPTs to improve"},{"speaker":"Michael Domanic","startTime":698.38,"endTime":702.0699999999999,"body":"parts of the sales process."},{"speaker":"Michael Domanic","startTime":702.3399999999999,"endTime":707.14,"body":"Our SDRs have a series of GPTs"},{"speaker":"Michael Domanic","startTime":702.3399999999999,"endTime":707.14,"body":"that help them target prospects"},{"speaker":"Michael Domanic","startTime":707.14,"endTime":709.9599999999999,"body":"that are more relevant,"},{"speaker":"Michael Domanic","startTime":707.14,"endTime":709.9599999999999,"body":"have better conversations"},{"speaker":"Michael Domanic","startTime":709.9599999999999,"endTime":710.605,"body":"with those prospects."},{"speaker":"Michael Domanic","startTime":711.39,"endTime":714.63,"body":"Get their interest in having"},{"speaker":"Michael Domanic","startTime":711.39,"endTime":714.63,"body":"a call with us or a discovery"},{"speaker":"Michael Domanic","startTime":714.63,"endTime":717.3299999999999,"body":"call so we can identify, you"},{"speaker":"Michael Domanic","startTime":714.63,"endTime":717.3299999999999,"body":"know, what challenges does"},{"speaker":"Michael Domanic","startTime":717.3299999999999,"endTime":720.8399999999999,"body":"that company have that we could"},{"speaker":"Michael Domanic","startTime":717.3299999999999,"endTime":720.8399999999999,"body":"potentially be a solution to."},{"speaker":"Michael Domanic","startTime":721.11,"endTime":724.29,"body":"Our marketing team is"},{"speaker":"Michael Domanic","startTime":721.11,"endTime":724.29,"body":"using it to create better"},{"speaker":"Michael Domanic","startTime":724.29,"endTime":727.4399999999999,"body":"campaigns, create those"},{"speaker":"Michael Domanic","startTime":724.29,"endTime":727.4399999999999,"body":"campaigns faster, write and"},{"speaker":"Michael Domanic","startTime":727.4399999999999,"endTime":730.0799999999999,"body":"edit, copy, create images."},{"speaker":"Michael Domanic","startTime":730.38,"endTime":733.26,"body":"So, yeah, I mean, it's being"},{"speaker":"Michael Domanic","startTime":730.38,"endTime":733.26,"body":"used across our entire business."},{"speaker":"Galen Low","startTime":733.47,"endTime":735.93,"body":"I think SaaS is"},{"speaker":"Galen Low","startTime":733.47,"endTime":735.93,"body":"such a good use case for"},{"speaker":"Galen Low","startTime":735.93,"endTime":738.3299999999999,"body":"this, where, you know, to"},{"speaker":"Galen Low","startTime":735.93,"endTime":738.3299999999999,"body":"your point, velocity matters."},{"speaker":"Galen Low","startTime":738.54,"endTime":741.54,"body":"It's intensely competitive"},{"speaker":"Galen Low","startTime":738.54,"endTime":741.54,"body":"in any SaaS space."},{"speaker":"Galen Low","startTime":741.78,"endTime":745.38,"body":"Not only that, but the"},{"speaker":"Galen Low","startTime":741.78,"endTime":745.38,"body":"barriers to entry are now"},{"speaker":"Galen Low","startTime":745.41,"endTime":748.17,"body":"much lower for all the reasons"},{"speaker":"Galen Low","startTime":745.41,"endTime":748.17,"body":"you just explained, right?"},{"speaker":"Galen Low","startTime":748.17,"endTime":750.9599999999999,"body":"You don't have a entire, you"},{"speaker":"Galen Low","startTime":748.17,"endTime":750.9599999999999,"body":"know, like a hundred person"},{"speaker":"Galen Low","startTime":750.9599999999999,"endTime":752.8199999999999,"body":"engineering team, doesn't"},{"speaker":"Galen Low","startTime":750.9599999999999,"endTime":752.8199999999999,"body":"matter, you know, don't"},{"speaker":"Galen Low","startTime":752.8199999999999,"endTime":756.72,"body":"have 50 interface designers"},{"speaker":"Galen Low","startTime":752.8199999999999,"endTime":756.72,"body":"or product owners with"},{"speaker":"Galen Low","startTime":756.72,"endTime":757.92,"body":"two decades of experience."},{"speaker":"Galen Low","startTime":758.26,"endTime":761.5,"body":"It's now closing that gap,"},{"speaker":"Galen Low","startTime":758.26,"endTime":761.5,"body":"but the competition can catch"},{"speaker":"Galen Low","startTime":761.5,"endTime":765.1,"body":"up much more quickly and"},{"speaker":"Galen Low","startTime":761.5,"endTime":765.1,"body":"everything moves so ferociously"},{"speaker":"Galen Low","startTime":765.1,"endTime":767.8299999999999,"body":"fast in that world where"},{"speaker":"Galen Low","startTime":765.1,"endTime":767.8299999999999,"body":"it's actually justified."},{"speaker":"Galen Low","startTime":767.8299999999999,"endTime":770.0799999999999,"body":"I know a lot of my project"},{"speaker":"Galen Low","startTime":767.8299999999999,"endTime":770.0799999999999,"body":"manager audience, you"},{"speaker":"Galen Low","startTime":770.0799999999999,"endTime":772.06,"body":"know, they're listening and"},{"speaker":"Galen Low","startTime":770.0799999999999,"endTime":772.06,"body":"there's always that pressure."},{"speaker":"Galen Low","startTime":772.06,"endTime":772.66,"body":"Right, okay."},{"speaker":"Galen Low","startTime":772.66,"endTime":772.9,"body":"Yeah."},{"speaker":"Galen Low","startTime":772.9,"endTime":774.97,"body":"Like, deliver faster,"},{"speaker":"Galen Low","startTime":772.9,"endTime":774.97,"body":"better, cheaper."},{"speaker":"Galen Low","startTime":775.9,"endTime":777.88,"body":"And they're like, this"},{"speaker":"Galen Low","startTime":775.9,"endTime":777.88,"body":"isn't as motivated."},{"speaker":"Galen Low","startTime":777.88,"endTime":779.86,"body":"It's like, okay, so"},{"speaker":"Galen Low","startTime":777.88,"endTime":779.86,"body":"that an organization"},{"speaker":"Galen Low","startTime":779.86,"endTime":780.76,"body":"can line its pockets."},{"speaker":"Galen Low","startTime":781.03,"endTime":783.67,"body":"But what I like about what"},{"speaker":"Galen Low","startTime":781.03,"endTime":783.67,"body":"you're saying is the health"},{"speaker":"Galen Low","startTime":783.91,"endTime":785.77,"body":"and the progressiveness"},{"speaker":"Galen Low","startTime":783.91,"endTime":785.77,"body":"of the organization, the"},{"speaker":"Galen Low","startTime":785.77,"endTime":787.93,"body":"success of the organization,"},{"speaker":"Galen Low","startTime":785.77,"endTime":787.93,"body":"it just, it's lifting all"},{"speaker":"Galen Low","startTime":787.93,"endTime":791.38,"body":"boats because this velocity"},{"speaker":"Galen Low","startTime":787.93,"endTime":791.38,"body":"matters in your industry."},{"speaker":"Michael Domanic","startTime":791.5899999999999,"endTime":793.3,"body":"And mean,"},{"speaker":"Michael Domanic","startTime":791.5899999999999,"endTime":793.3,"body":"to your point about the"},{"speaker":"Michael Domanic","startTime":793.3,"endTime":795.52,"body":"barriers falling, I mean,"},{"speaker":"Michael Domanic","startTime":793.3,"endTime":795.52,"body":"we are well aware of the"},{"speaker":"Michael Domanic","startTime":795.52,"endTime":798.04,"body":"quickly falling barriers"},{"speaker":"Michael Domanic","startTime":795.52,"endTime":798.04,"body":"to entry to SaaS, right?"},{"speaker":"Michael Domanic","startTime":798.04,"endTime":800.98,"body":"So know that we have to"},{"speaker":"Michael Domanic","startTime":798.04,"endTime":800.98,"body":"be better at everything"},{"speaker":"Michael Domanic","startTime":800.98,"endTime":801.6999999999999,"body":"that we're doing."},{"speaker":"Michael Domanic","startTime":802.01,"endTime":804.74,"body":"Just to drill into this point"},{"speaker":"Michael Domanic","startTime":802.01,"endTime":804.74,"body":"a little bit, you know, it"},{"speaker":"Michael Domanic","startTime":804.74,"endTime":806.39,"body":"doesn't matter if you're"},{"speaker":"Michael Domanic","startTime":804.74,"endTime":806.39,"body":"a SaaS company, you know"},{"speaker":"Michael Domanic","startTime":806.39,"endTime":807.4399999999999,"body":"pretty much any company."},{"speaker":"Michael Domanic","startTime":807.4399999999999,"endTime":810.3199999999999,"body":"There are three ways that"},{"speaker":"Michael Domanic","startTime":807.4399999999999,"endTime":810.3199999999999,"body":"you use AI in a business"},{"speaker":"Michael Domanic","startTime":810.3199999999999,"endTime":812.3,"body":"setting, right, in a"},{"speaker":"Michael Domanic","startTime":810.3199999999999,"endTime":812.3,"body":"professional setting."},{"speaker":"Michael Domanic","startTime":812.5699999999999,"endTime":817.79,"body":"So we use AI first as an intern,"},{"speaker":"Michael Domanic","startTime":812.5699999999999,"endTime":817.79,"body":"and that's a valuable use case"},{"speaker":"Michael Domanic","startTime":817.79,"endTime":820.85,"body":"where you're going to use AI"},{"speaker":"Michael Domanic","startTime":817.79,"endTime":820.85,"body":"to help you summarize document."},{"speaker":"Michael Domanic","startTime":821.365,"endTime":823.985,"body":"Help you do a little"},{"speaker":"Michael Domanic","startTime":821.365,"endTime":823.985,"body":"bit of research, right?"},{"speaker":"Michael Domanic","startTime":823.985,"endTime":826.7149999999999,"body":"Like if you're a salesperson,"},{"speaker":"Michael Domanic","startTime":823.985,"endTime":826.7149999999999,"body":"you wanna understand the"},{"speaker":"Michael Domanic","startTime":826.7149999999999,"endTime":828.095,"body":"accounts that you're selling to."},{"speaker":"Michael Domanic","startTime":828.305,"endTime":831.6949999999999,"body":"So if you had this super smart"},{"speaker":"Michael Domanic","startTime":828.305,"endTime":831.6949999999999,"body":"intern, you would be asking"},{"speaker":"Michael Domanic","startTime":831.6949999999999,"endTime":835.2049999999999,"body":"that person to help you do"},{"speaker":"Michael Domanic","startTime":831.6949999999999,"endTime":835.2049999999999,"body":"research on your prospects,"},{"speaker":"Michael Domanic","startTime":835.2049999999999,"endTime":836.91,"body":"do research on your customers"},{"speaker":"Michael Domanic","startTime":835.2049999999999,"endTime":836.91,"body":"that you're working with."},{"speaker":"Michael Domanic","startTime":837.5649999999999,"endTime":841.285,"body":"The second way that we use AI in"},{"speaker":"Michael Domanic","startTime":837.5649999999999,"endTime":841.285,"body":"an organization as an assistant,"},{"speaker":"Michael Domanic","startTime":841.525,"endTime":843.805,"body":"and that gets into the more"},{"speaker":"Michael Domanic","startTime":841.525,"endTime":843.805,"body":"generative stuff, right?"},{"speaker":"Michael Domanic","startTime":843.805,"endTime":847.495,"body":"So your marketing team is"},{"speaker":"Michael Domanic","startTime":843.805,"endTime":847.495,"body":"going to use AI to create copy."},{"speaker":"Michael Domanic","startTime":847.675,"endTime":851.545,"body":"You're gonna use it to create"},{"speaker":"Michael Domanic","startTime":847.675,"endTime":851.545,"body":"emails or LinkedIn posts, right?"},{"speaker":"Michael Domanic","startTime":851.545,"endTime":854.5749999999999,"body":"Like it's all the creation"},{"speaker":"Michael Domanic","startTime":851.545,"endTime":854.5749999999999,"body":"stuff that you can use AI for,"},{"speaker":"Michael Domanic","startTime":854.845,"endTime":857.875,"body":"and those first two use cases"},{"speaker":"Michael Domanic","startTime":854.845,"endTime":857.875,"body":"are very valuable, but nothing"},{"speaker":"Michael Domanic","startTime":857.875,"endTime":860.5749999999999,"body":"comes close to the value of"},{"speaker":"Michael Domanic","startTime":857.875,"endTime":860.5749999999999,"body":"the third use case, which is"},{"speaker":"Michael Domanic","startTime":860.5749999999999,"endTime":861.9549999999999,"body":"to use it as a thought partner."},{"speaker":"Michael Domanic","startTime":862.1949999999999,"endTime":867.56,"body":"AI is very good at giving"},{"speaker":"Michael Domanic","startTime":862.1949999999999,"endTime":867.56,"body":"you strategic insights into"},{"speaker":"Michael Domanic","startTime":867.56,"endTime":869.6899999999999,"body":"the things that you're trying"},{"speaker":"Michael Domanic","startTime":867.56,"endTime":869.6899999999999,"body":"to do in your business."},{"speaker":"Michael Domanic","startTime":869.9599999999999,"endTime":872.65,"body":"So I talk about this all the"},{"speaker":"Michael Domanic","startTime":869.9599999999999,"endTime":872.65,"body":"time in our organization, right?"},{"speaker":"Michael Domanic","startTime":872.92,"endTime":876.43,"body":"I want everyone to use it for"},{"speaker":"Michael Domanic","startTime":872.92,"endTime":876.43,"body":"those first two use cases."},{"speaker":"Michael Domanic","startTime":876.61,"endTime":880.4499999999999,"body":"But what I really want you"},{"speaker":"Michael Domanic","startTime":876.61,"endTime":880.4499999999999,"body":"doing is having a really"},{"speaker":"Michael Domanic","startTime":880.4499999999999,"endTime":884.615,"body":"strategic conversation with"},{"speaker":"Michael Domanic","startTime":880.4499999999999,"endTime":884.615,"body":"the AI tool that you're using"},{"speaker":"Michael Domanic","startTime":884.8249999999999,"endTime":888.9649999999999,"body":"to help enhance your strategy,"},{"speaker":"Michael Domanic","startTime":884.8249999999999,"endTime":888.9649999999999,"body":"help enhance the approach"},{"speaker":"Michael Domanic","startTime":888.9649999999999,"endTime":891.155,"body":"that you're taking to big"},{"speaker":"Michael Domanic","startTime":888.9649999999999,"endTime":891.155,"body":"challenges in the company."},{"speaker":"Galen Low","startTime":891.3349999999999,"endTime":892.145,"body":"I really like that."},{"speaker":"Galen Low","startTime":892.3249999999999,"endTime":894.365,"body":"It gets me curious"},{"speaker":"Galen Low","startTime":892.3249999999999,"endTime":894.365,"body":"about your role."},{"speaker":"Galen Low","startTime":894.515,"endTime":897.245,"body":"I think, you know, we've"},{"speaker":"Galen Low","startTime":894.515,"endTime":897.245,"body":"been talking about how to"},{"speaker":"Galen Low","startTime":897.245,"endTime":899.615,"body":"measure the impact of AI."},{"speaker":"Galen Low","startTime":899.8249999999999,"endTime":902.345,"body":"Like your role is literally"},{"speaker":"Galen Low","startTime":899.8249999999999,"endTime":902.345,"body":"to guide the transformation of"},{"speaker":"Galen Low","startTime":902.345,"endTime":904.175,"body":"the organization through AI."},{"speaker":"Galen Low","startTime":904.505,"endTime":906.4549999999999,"body":"How involved do you get,"},{"speaker":"Galen Low","startTime":904.505,"endTime":906.4549999999999,"body":"like are you kind of"},{"speaker":"Galen Low","startTime":906.4549999999999,"endTime":909.6949999999999,"body":"like sitting there over"},{"speaker":"Galen Low","startTime":906.4549999999999,"endTime":909.6949999999999,"body":"watching all of the teams?"},{"speaker":"Galen Low","startTime":909.6949999999999,"endTime":910.2049999999999,"body":"Is this."},{"speaker":"Galen Low","startTime":910.4649999999999,"endTime":913.675,"body":"More of a sort of like"},{"speaker":"Galen Low","startTime":910.4649999999999,"endTime":913.675,"body":"less frequent coaching."},{"speaker":"Galen Low","startTime":914.0649999999999,"endTime":916.9449999999999,"body":"How are you planting these"},{"speaker":"Galen Low","startTime":914.0649999999999,"endTime":916.9449999999999,"body":"seeds and getting people to like"},{"speaker":"Galen Low","startTime":917.185,"endTime":920.9649999999999,"body":"activate these mindsets around"},{"speaker":"Galen Low","startTime":917.185,"endTime":920.9649999999999,"body":"how to use AI and also how to"},{"speaker":"Galen Low","startTime":920.9649999999999,"endTime":922.735,"body":"like think critically about AI."},{"speaker":"Galen Low","startTime":922.795,"endTime":925.405,"body":"Not just, you know, a thought"},{"speaker":"Galen Low","startTime":922.795,"endTime":925.405,"body":"partner, not just someone who's"},{"speaker":"Galen Low","startTime":925.405,"endTime":927.625,"body":"gonna do the work and then you"},{"speaker":"Galen Low","startTime":925.405,"endTime":927.625,"body":"copy and paste, but actually"},{"speaker":"Galen Low","startTime":927.625,"endTime":930.355,"body":"how to like challenge what's"},{"speaker":"Galen Low","startTime":927.625,"endTime":930.355,"body":"coming back and how to like"},{"speaker":"Galen Low","startTime":930.385,"endTime":933.625,"body":"add and enhance what's coming"},{"speaker":"Galen Low","startTime":930.385,"endTime":933.625,"body":"back from the tools with your"},{"speaker":"Galen Low","startTime":933.625,"endTime":935.005,"body":"own sort of human judgment."},{"speaker":"Michael Domanic","startTime":935.305,"endTime":937.4649999999999,"body":"Yeah, I"},{"speaker":"Michael Domanic","startTime":935.305,"endTime":937.4649999999999,"body":"mean there's a lot to unpack"},{"speaker":"Michael Domanic","startTime":937.4649999999999,"endTime":940.56,"body":"there and there's so much"},{"speaker":"Michael Domanic","startTime":937.4649999999999,"endTime":940.56,"body":"that we're trying to do."},{"speaker":"Michael Domanic","startTime":940.8,"endTime":944.67,"body":"I mean, when it comes to, when"},{"speaker":"Michael Domanic","startTime":940.8,"endTime":944.67,"body":"it comes to the expectations to"},{"speaker":"Michael Domanic","startTime":944.67,"endTime":947.9399999999999,"body":"transform an organization around"},{"speaker":"Michael Domanic","startTime":944.67,"endTime":947.9399999999999,"body":"AI, we know that we need to"},{"speaker":"Michael Domanic","startTime":947.9399999999999,"endTime":950.8199999999999,"body":"bring everyone, tools, training,"},{"speaker":"Michael Domanic","startTime":947.9399999999999,"endTime":950.8199999999999,"body":"and enablement to do that."},{"speaker":"Michael Domanic","startTime":950.8199999999999,"endTime":951.18,"body":"Right?"},{"speaker":"Michael Domanic","startTime":951.42,"endTime":954.63,"body":"And we're a company of"},{"speaker":"Michael Domanic","startTime":951.42,"endTime":954.63,"body":"around 750, 800 people."},{"speaker":"Michael Domanic","startTime":955.135,"endTime":956.9649999999999,"body":"So I can't be"},{"speaker":"Michael Domanic","startTime":955.135,"endTime":956.9649999999999,"body":"everywhere at once."},{"speaker":"Michael Domanic","startTime":956.9649999999999,"endTime":959.3349999999999,"body":"Like I can't be having these"},{"speaker":"Michael Domanic","startTime":956.9649999999999,"endTime":959.3349999999999,"body":"conversations with every"},{"speaker":"Michael Domanic","startTime":959.3349999999999,"endTime":961.7049999999999,"body":"team, at least like even"},{"speaker":"Michael Domanic","startTime":959.3349999999999,"endTime":961.7049999999999,"body":"on a weekly basis, right?"},{"speaker":"Michael Domanic","startTime":962.005,"endTime":964.05,"body":"It is something that, you"},{"speaker":"Michael Domanic","startTime":962.005,"endTime":964.05,"body":"know, I try to get focused"},{"speaker":"Michael Domanic","startTime":964.05,"endTime":967.53,"body":"on the things that matter"},{"speaker":"Michael Domanic","startTime":964.05,"endTime":967.53,"body":"most in the organization."},{"speaker":"Michael Domanic","startTime":967.53,"endTime":969.54,"body":"So we talked about those"},{"speaker":"Michael Domanic","startTime":967.53,"endTime":969.54,"body":"three buckets earlier."},{"speaker":"Michael Domanic","startTime":969.8399999999999,"endTime":971.3399999999999,"body":"Outside of those three"},{"speaker":"Michael Domanic","startTime":969.8399999999999,"endTime":971.3399999999999,"body":"buckets, there are a lot"},{"speaker":"Michael Domanic","startTime":971.3399999999999,"endTime":972.63,"body":"of valuable things to do."},{"speaker":"Michael Domanic","startTime":972.9599999999999,"endTime":976.1999999999999,"body":"I think a critical piece to"},{"speaker":"Michael Domanic","startTime":972.9599999999999,"endTime":976.1999999999999,"body":"this, and I would strongly"},{"speaker":"Michael Domanic","startTime":976.1999999999999,"endTime":978.78,"body":"encourage most organizations"},{"speaker":"Michael Domanic","startTime":976.1999999999999,"endTime":978.78,"body":"to do this as well."},{"speaker":"Michael Domanic","startTime":979.3,"endTime":982.51,"body":"Look across your organization"},{"speaker":"Michael Domanic","startTime":979.3,"endTime":982.51,"body":"and find the people that"},{"speaker":"Michael Domanic","startTime":982.51,"endTime":984.88,"body":"are already experimenting,"},{"speaker":"Michael Domanic","startTime":982.51,"endTime":984.88,"body":"the people who are leaning"},{"speaker":"Michael Domanic","startTime":984.88,"endTime":988.24,"body":"in, they're going to become"},{"speaker":"Michael Domanic","startTime":984.88,"endTime":988.24,"body":"your center of excellence."},{"speaker":"Michael Domanic","startTime":988.5699999999999,"endTime":991.3,"body":"So we do have a center of"},{"speaker":"Michael Domanic","startTime":988.5699999999999,"endTime":991.3,"body":"excellence here at user testing."},{"speaker":"Michael Domanic","startTime":991.6,"endTime":993.91,"body":"It's about two dozen"},{"speaker":"Michael Domanic","startTime":991.6,"endTime":993.91,"body":"cross-functional people,"},{"speaker":"Michael Domanic","startTime":994.0899999999999,"endTime":995.56,"body":"folks around the organization."},{"speaker":"Michael Domanic","startTime":995.915,"endTime":999.6949999999999,"body":"Folks from hr, sales, marketing,"},{"speaker":"Michael Domanic","startTime":995.915,"endTime":999.6949999999999,"body":"product engineering, right?"},{"speaker":"Michael Domanic","startTime":999.6949999999999,"endTime":1002.095,"body":"Like every part of the"},{"speaker":"Michael Domanic","startTime":999.6949999999999,"endTime":1002.095,"body":"company, we're kind of like"},{"speaker":"Michael Domanic","startTime":1002.095,"endTime":1006.115,"body":"deputizing them to be the AI"},{"speaker":"Michael Domanic","startTime":1002.095,"endTime":1006.115,"body":"experts within their teams."},{"speaker":"Michael Domanic","startTime":1006.355,"endTime":1009.115,"body":"So they're signing up for"},{"speaker":"Michael Domanic","startTime":1006.355,"endTime":1009.115,"body":"the mission to say, I'm gonna"},{"speaker":"Michael Domanic","startTime":1009.115,"endTime":1010.855,"body":"stay deeply involved in this."},{"speaker":"Michael Domanic","startTime":1011.125,"endTime":1014.245,"body":"I'm going to try to wrap"},{"speaker":"Michael Domanic","startTime":1011.125,"endTime":1014.245,"body":"my arms around all this"},{"speaker":"Michael Domanic","startTime":1014.245,"endTime":1017.36,"body":"constant change in AI and I'm"},{"speaker":"Michael Domanic","startTime":1014.245,"endTime":1017.36,"body":"going to try to figure out."},{"speaker":"Michael Domanic","startTime":1018.05,"endTime":1020.63,"body":"What are the most meaningful"},{"speaker":"Michael Domanic","startTime":1018.05,"endTime":1020.63,"body":"implementations of AI?"},{"speaker":"Michael Domanic","startTime":1020.72,"endTime":1024.56,"body":"For my role, I'm gonna talk to"},{"speaker":"Michael Domanic","startTime":1020.72,"endTime":1024.56,"body":"people who have the same role."},{"speaker":"Michael Domanic","startTime":1024.68,"endTime":1027.77,"body":"I'm gonna talk to people who"},{"speaker":"Michael Domanic","startTime":1024.68,"endTime":1027.77,"body":"are in roles adjacent to my"},{"speaker":"Michael Domanic","startTime":1027.77,"endTime":1030.6200000000001,"body":"role, and we're gonna figure"},{"speaker":"Michael Domanic","startTime":1027.77,"endTime":1030.6200000000001,"body":"this thing out together."},{"speaker":"Michael Domanic","startTime":1030.89,"endTime":1034.19,"body":"So that has actually been"},{"speaker":"Michael Domanic","startTime":1030.89,"endTime":1034.19,"body":"a really big part of."},{"speaker":"Michael Domanic","startTime":1034.6100000000001,"endTime":1036.32,"body":"Our adoption journey, right?"},{"speaker":"Michael Domanic","startTime":1036.32,"endTime":1038.69,"body":"It's been a big part of"},{"speaker":"Michael Domanic","startTime":1036.32,"endTime":1038.69,"body":"our transformation, is"},{"speaker":"Michael Domanic","startTime":1038.69,"endTime":1041.99,"body":"enabling that center of"},{"speaker":"Michael Domanic","startTime":1038.69,"endTime":1041.99,"body":"excellence to be experts in"},{"speaker":"Michael Domanic","startTime":1041.99,"endTime":1044.18,"body":"their team and experts in"},{"speaker":"Michael Domanic","startTime":1041.99,"endTime":1044.18,"body":"their part of the business."},{"speaker":"Galen Low","startTime":1044.42,"endTime":1045.17,"body":"I love that approach."},{"speaker":"Galen Low","startTime":1045.17,"endTime":1046.52,"body":"I love the enablement approach."},{"speaker":"Galen Low","startTime":1046.76,"endTime":1049.19,"body":"You know, so much of what"},{"speaker":"Galen Low","startTime":1046.76,"endTime":1049.19,"body":"I hear from people who feel"},{"speaker":"Galen Low","startTime":1049.19,"endTime":1051.2,"body":"like, you know, AI is being"},{"speaker":"Galen Low","startTime":1049.19,"endTime":1051.2,"body":"crammed down their throats with"},{"speaker":"Galen Low","startTime":1051.2,"endTime":1052.075,"body":"like very little direction."},{"speaker":"Galen Low","startTime":1052.79,"endTime":1054.77,"body":"I think that like it"},{"speaker":"Galen Low","startTime":1052.79,"endTime":1054.77,"body":"sets that right balance."},{"speaker":"Galen Low","startTime":1054.77,"endTime":1056.78,"body":"You can't be everywhere"},{"speaker":"Galen Low","startTime":1054.77,"endTime":1056.78,"body":"in your organization."},{"speaker":"Galen Low","startTime":1057.08,"endTime":1060.1399999999999,"body":"I'm assuming you don't have like"},{"speaker":"Galen Low","startTime":1057.08,"endTime":1060.1399999999999,"body":"a large gaggle of underlings"},{"speaker":"Galen Low","startTime":1060.1399999999999,"endTime":1063.2,"body":"that are also AI transformation"},{"speaker":"Galen Low","startTime":1060.1399999999999,"endTime":1063.2,"body":"people that you can kind of"},{"speaker":"Galen Low","startTime":1063.41,"endTime":1065.03,"body":"send out in the organization."},{"speaker":"Galen Low","startTime":1065.24,"endTime":1067.92,"body":"But the community of practice"},{"speaker":"Galen Low","startTime":1065.24,"endTime":1067.92,"body":"model, I really like it because."},{"speaker":"Galen Low","startTime":1068.555,"endTime":1070.595,"body":"It does take into account, like"},{"speaker":"Galen Low","startTime":1068.555,"endTime":1070.595,"body":"you said it right there, it's"},{"speaker":"Galen Low","startTime":1070.595,"endTime":1074.915,"body":"like the experts in what they"},{"speaker":"Galen Low","startTime":1070.595,"endTime":1074.915,"body":"do should be educated on AI, but"},{"speaker":"Galen Low","startTime":1074.915,"endTime":1077.645,"body":"should be making the decisions"},{"speaker":"Galen Low","startTime":1074.915,"endTime":1077.645,"body":"about where there is the most"},{"speaker":"Galen Low","startTime":1077.7649999999999,"endTime":1081.095,"body":"value to be had and then how"},{"speaker":"Galen Low","startTime":1077.7649999999999,"endTime":1081.095,"body":"to sort of roll that out."},{"speaker":"Michael Domanic","startTime":1081.335,"endTime":1082.565,"body":"And like I"},{"speaker":"Michael Domanic","startTime":1081.335,"endTime":1082.565,"body":"feel like I know enough to"},{"speaker":"Michael Domanic","startTime":1082.565,"endTime":1086.0149999999999,"body":"be dangerous around most of"},{"speaker":"Michael Domanic","startTime":1082.565,"endTime":1086.0149999999999,"body":"the business, but I'm not"},{"speaker":"Michael Domanic","startTime":1086.0149999999999,"endTime":1089.5249999999999,"body":"an expert in pretty much all"},{"speaker":"Michael Domanic","startTime":1086.0149999999999,"endTime":1089.5249999999999,"body":"functions of the business."},{"speaker":"Michael Domanic","startTime":1089.795,"endTime":1092.675,"body":"But the people who are doing it"},{"speaker":"Michael Domanic","startTime":1089.795,"endTime":1092.675,"body":"every day, they are the experts."},{"speaker":"Michael Domanic","startTime":1093.035,"endTime":1096.635,"body":"And as long as we're having a"},{"speaker":"Michael Domanic","startTime":1093.035,"endTime":1096.635,"body":"conversation around capabilities"},{"speaker":"Michael Domanic","startTime":1096.635,"endTime":1099.965,"body":"of AI, they're the ones that"},{"speaker":"Michael Domanic","startTime":1096.635,"endTime":1099.965,"body":"are actually gonna decode"},{"speaker":"Michael Domanic","startTime":1100.2649999999999,"endTime":1102.785,"body":"what those capabilities"},{"speaker":"Michael Domanic","startTime":1100.2649999999999,"endTime":1102.785,"body":"mean for their roles and"},{"speaker":"Michael Domanic","startTime":1103.115,"endTime":1104.315,"body":"other people in their roles."},{"speaker":"Michael Domanic","startTime":1104.315,"endTime":1106.205,"body":"Again, like people"},{"speaker":"Michael Domanic","startTime":1104.315,"endTime":1106.205,"body":"adjacent to their roles."},{"speaker":"Galen Low","startTime":1106.475,"endTime":1107.7649999999999,"body":"The sort of"},{"speaker":"Galen Low","startTime":1106.475,"endTime":1107.7649999999999,"body":"picture I have in my head,"},{"speaker":"Galen Low","startTime":1107.7649999999999,"endTime":1110.885,"body":"right, is like people being"},{"speaker":"Galen Low","startTime":1107.7649999999999,"endTime":1110.885,"body":"deputized, raising their hands."},{"speaker":"Galen Low","startTime":1111.1499999999999,"endTime":1114.0,"body":"Being empowered, have you"},{"speaker":"Galen Low","startTime":1111.1499999999999,"endTime":1114.0,"body":"encountered the opposite?"},{"speaker":"Galen Low","startTime":1114.0,"endTime":1116.73,"body":"Like what kind of pushback or"},{"speaker":"Galen Low","startTime":1114.0,"endTime":1116.73,"body":"maybe like false assumptions"},{"speaker":"Galen Low","startTime":1116.73,"endTime":1120.72,"body":"around AI have you come up"},{"speaker":"Galen Low","startTime":1116.73,"endTime":1120.72,"body":"against in your role as you sort"},{"speaker":"Galen Low","startTime":1120.72,"endTime":1123.54,"body":"of facilitate the transformation"},{"speaker":"Galen Low","startTime":1120.72,"endTime":1123.54,"body":"of the business and like how"},{"speaker":"Galen Low","startTime":1123.54,"endTime":1125.19,"body":"have you been dealing with that?"},{"speaker":"Michael Domanic","startTime":1125.43,"endTime":1127.41,"body":"Yeah, so"},{"speaker":"Michael Domanic","startTime":1125.43,"endTime":1127.41,"body":"there are conscientious"},{"speaker":"Michael Domanic","startTime":1127.41,"endTime":1131.6399999999999,"body":"objectors in every organization"},{"speaker":"Michael Domanic","startTime":1127.41,"endTime":1131.6399999999999,"body":"who maybe don't feel like"},{"speaker":"Michael Domanic","startTime":1131.6399999999999,"endTime":1132.51,"body":"they're on board with this."},{"speaker":"Michael Domanic","startTime":1132.83,"endTime":1135.74,"body":"I take a pretty open-minded"},{"speaker":"Michael Domanic","startTime":1132.83,"endTime":1135.74,"body":"and respectful approach"},{"speaker":"Michael Domanic","startTime":1135.74,"endTime":1137.3,"body":"to those individuals."},{"speaker":"Michael Domanic","startTime":1137.57,"endTime":1141.59,"body":"There is no hard mandate that"},{"speaker":"Michael Domanic","startTime":1137.57,"endTime":1141.59,"body":"you absolutely have to use AI"},{"speaker":"Michael Domanic","startTime":1141.59,"endTime":1145.1299999999999,"body":"in your organization, but we do"},{"speaker":"Michael Domanic","startTime":1141.59,"endTime":1145.1299999999999,"body":"have the expectation that you"},{"speaker":"Michael Domanic","startTime":1145.1299999999999,"endTime":1147.8899999999999,"body":"know I do believe you are at"},{"speaker":"Michael Domanic","startTime":1145.1299999999999,"endTime":1147.8899999999999,"body":"a disadvantage at this point."},{"speaker":"Michael Domanic","startTime":1148.07,"endTime":1150.23,"body":"If you're gonna say, I'm"},{"speaker":"Michael Domanic","startTime":1148.07,"endTime":1150.23,"body":"not gonna experiment."},{"speaker":"Michael Domanic","startTime":1150.23,"endTime":1153.295,"body":"I'm not gonna change the way"},{"speaker":"Michael Domanic","startTime":1150.23,"endTime":1153.295,"body":"that I. And I try to help people"},{"speaker":"Michael Domanic","startTime":1153.295,"endTime":1156.0249999999999,"body":"recognize that, but also being"},{"speaker":"Michael Domanic","startTime":1153.295,"endTime":1156.0249999999999,"body":"respectful at the same time"},{"speaker":"Michael Domanic","startTime":1156.0249999999999,"endTime":1158.935,"body":"that there are some legitimate"},{"speaker":"Michael Domanic","startTime":1156.0249999999999,"endTime":1158.935,"body":"concerns around this, right?"},{"speaker":"Michael Domanic","startTime":1158.935,"endTime":1160.135,"body":"It's moving so fast."},{"speaker":"Michael Domanic","startTime":1160.375,"endTime":1163.495,"body":"There are potential"},{"speaker":"Michael Domanic","startTime":1160.375,"endTime":1163.495,"body":"environmental impacts"},{"speaker":"Michael Domanic","startTime":1163.795,"endTime":1166.135,"body":"that, you know, maybe we're"},{"speaker":"Michael Domanic","startTime":1163.795,"endTime":1166.135,"body":"not signing up for here."},{"speaker":"Michael Domanic","startTime":1166.405,"endTime":1168.385,"body":"So, you know, I do try"},{"speaker":"Michael Domanic","startTime":1166.405,"endTime":1168.385,"body":"to be respectful of"},{"speaker":"Michael Domanic","startTime":1168.385,"endTime":1169.675,"body":"conscientious objectors."},{"speaker":"Michael Domanic","startTime":1169.945,"endTime":1173.945,"body":"I think even like more than the"},{"speaker":"Michael Domanic","startTime":1169.945,"endTime":1173.945,"body":"people who are excited about"},{"speaker":"Michael Domanic","startTime":1173.945,"endTime":1175.385,"body":"AI and really wanna lean in."},{"speaker":"Michael Domanic","startTime":1175.625,"endTime":1177.125,"body":"Like, I think those"},{"speaker":"Michael Domanic","startTime":1175.625,"endTime":1177.125,"body":"conscientious objectives"},{"speaker":"Michael Domanic","startTime":1177.125,"endTime":1178.925,"body":"are the ones that I actually"},{"speaker":"Michael Domanic","startTime":1177.125,"endTime":1178.925,"body":"wanna bring to the table the"},{"speaker":"Michael Domanic","startTime":1178.925,"endTime":1181.855,"body":"most because I'm probably"},{"speaker":"Michael Domanic","startTime":1178.925,"endTime":1181.855,"body":"being more thoughtful than"},{"speaker":"Michael Domanic","startTime":1182.095,"endTime":1183.115,"body":"the rest of us, right?"},{"speaker":"Michael Domanic","startTime":1183.115,"endTime":1184.405,"body":"About what this all means."},{"speaker":"Michael Domanic","startTime":1184.705,"endTime":1186.53,"body":"And I really value"},{"speaker":"Michael Domanic","startTime":1184.705,"endTime":1186.53,"body":"that perspective."},{"speaker":"Michael Domanic","startTime":1186.8,"endTime":1189.3799999999999,"body":"I try to articulate that as"},{"speaker":"Michael Domanic","startTime":1186.8,"endTime":1189.3799999999999,"body":"much as possible to those,"},{"speaker":"Michael Domanic","startTime":1189.47,"endTime":1191.1499999999999,"body":"that group of individuals."},{"speaker":"Michael Domanic","startTime":1191.935,"endTime":1195.685,"body":"Again, I respect that you want"},{"speaker":"Michael Domanic","startTime":1191.935,"endTime":1195.685,"body":"to kind of sit this one out, but"},{"speaker":"Michael Domanic","startTime":1195.685,"endTime":1198.295,"body":"I also want you involved, right?"},{"speaker":"Michael Domanic","startTime":1198.295,"endTime":1201.655,"body":"Because you have a really"},{"speaker":"Michael Domanic","startTime":1198.295,"endTime":1201.655,"body":"important perspective and"},{"speaker":"Michael Domanic","startTime":1201.655,"endTime":1202.7649999999999,"body":"a voice in all of this."},{"speaker":"Galen Low","startTime":1202.975,"endTime":1204.325,"body":"That's a really"},{"speaker":"Galen Low","startTime":1202.975,"endTime":1204.325,"body":"good point, and I, you"},{"speaker":"Galen Low","startTime":1204.325,"endTime":1207.685,"body":"know, I like the call out of"},{"speaker":"Galen Low","startTime":1204.325,"endTime":1207.685,"body":"conscientious objectives, right?"},{"speaker":"Galen Low","startTime":1207.835,"endTime":1209.875,"body":"Being people who have"},{"speaker":"Galen Low","startTime":1207.835,"endTime":1209.875,"body":"are thinking about this"},{"speaker":"Galen Low","startTime":1209.875,"endTime":1212.065,"body":"hard, they're having a"},{"speaker":"Galen Low","startTime":1209.875,"endTime":1212.065,"body":"deep, think about this."},{"speaker":"Galen Low","startTime":1212.245,"endTime":1214.315,"body":"They're reevaluating"},{"speaker":"Galen Low","startTime":1212.245,"endTime":1214.315,"body":"things against their"},{"speaker":"Galen Low","startTime":1214.315,"endTime":1216.865,"body":"morals and their values and"},{"speaker":"Galen Low","startTime":1214.315,"endTime":1216.865,"body":"their sort of, you know,"},{"speaker":"Galen Low","startTime":1216.865,"endTime":1218.215,"body":"wellbeing, their livelihood."},{"speaker":"Galen Low","startTime":1218.985,"endTime":1222.705,"body":"You know, differentiated from,"},{"speaker":"Galen Low","startTime":1218.985,"endTime":1222.705,"body":"I would say the like kind of."},{"speaker":"Galen Low","startTime":1223.085,"endTime":1227.075,"body":"Blatant objectors who haven't"},{"speaker":"Galen Low","startTime":1223.085,"endTime":1227.075,"body":"really engaged with it or"},{"speaker":"Galen Low","startTime":1227.075,"endTime":1227.915,"body":"scratched the surface on it."},{"speaker":"Galen Low","startTime":1227.975,"endTime":1230.165,"body":"They just, and I mean,"},{"speaker":"Galen Low","startTime":1227.975,"endTime":1230.165,"body":"you know, in fairness, are"},{"speaker":"Galen Low","startTime":1230.165,"endTime":1232.805,"body":"probably afraid, have anxiety"},{"speaker":"Galen Low","startTime":1230.165,"endTime":1232.805,"body":"around it, haven't really"},{"speaker":"Galen Low","startTime":1232.855,"endTime":1233.485,"body":"been thinking about it."},{"speaker":"Galen Low","startTime":1233.485,"endTime":1235.435,"body":"But I like that you're"},{"speaker":"Galen Low","startTime":1233.485,"endTime":1235.435,"body":"consciously bringing"},{"speaker":"Galen Low","startTime":1235.435,"endTime":1237.7749999999999,"body":"these conscientious"},{"speaker":"Galen Low","startTime":1235.435,"endTime":1237.7749999999999,"body":"objectors to the table."},{"speaker":"Galen Low","startTime":1237.955,"endTime":1239.935,"body":"'cause they represent from"},{"speaker":"Galen Low","startTime":1237.955,"endTime":1239.935,"body":"a project management review,"},{"speaker":"Galen Low","startTime":1239.935,"endTime":1240.955,"body":"I'm like, they represent risk."},{"speaker":"Galen Low","startTime":1241.135,"endTime":1242.215,"body":"They're thinking about risks."},{"speaker":"Galen Low","startTime":1242.5149999999999,"endTime":1245.605,"body":"And that's actually in some"},{"speaker":"Galen Low","startTime":1242.5149999999999,"endTime":1245.605,"body":"ways what we need someone to"},{"speaker":"Galen Low","startTime":1245.605,"endTime":1248.305,"body":"maybe just pump the brakes,"},{"speaker":"Galen Low","startTime":1245.605,"endTime":1248.305,"body":"like those humans in the loop"},{"speaker":"Galen Low","startTime":1248.545,"endTime":1251.215,"body":"who are going to challenge and"},{"speaker":"Galen Low","startTime":1248.545,"endTime":1251.215,"body":"question and not just take all"},{"speaker":"Galen Low","startTime":1251.215,"endTime":1252.2649999999999,"body":"these things at face value."},{"speaker":"Galen Low","startTime":1252.2649999999999,"endTime":1254.635,"body":"Because on the other end of"},{"speaker":"Galen Low","startTime":1252.2649999999999,"endTime":1254.635,"body":"the spectrum, if we're taking"},{"speaker":"Galen Low","startTime":1254.7549999999999,"endTime":1257.575,"body":"everything at face value, at the"},{"speaker":"Galen Low","startTime":1254.7549999999999,"endTime":1257.575,"body":"speed at which they're coming"},{"speaker":"Galen Low","startTime":1257.575,"endTime":1260.995,"body":"at us, it's not necessarily"},{"speaker":"Galen Low","startTime":1257.575,"endTime":1260.995,"body":"going to lead to the best"},{"speaker":"Galen Low","startTime":1260.995,"endTime":1262.165,"body":"outcome for every organization."},{"speaker":"Michael Domanic","startTime":1262.345,"endTime":1264.415,"body":"To be clear,"},{"speaker":"Michael Domanic","startTime":1262.345,"endTime":1264.415,"body":"I think most organizations,"},{"speaker":"Michael Domanic","startTime":1265.06,"endTime":1267.85,"body":"when you look at that group of"},{"speaker":"Michael Domanic","startTime":1265.06,"endTime":1267.85,"body":"people who are maybe not using"},{"speaker":"Michael Domanic","startTime":1267.85,"endTime":1270.52,"body":"AI and not adopting, I think"},{"speaker":"Michael Domanic","startTime":1267.85,"endTime":1270.52,"body":"they fall into two groups."},{"speaker":"Michael Domanic","startTime":1270.52,"endTime":1273.97,"body":"One group is, I'm just"},{"speaker":"Michael Domanic","startTime":1270.52,"endTime":1273.97,"body":"not interested enough to"},{"speaker":"Michael Domanic","startTime":1274.03,"endTime":1276.1299999999999,"body":"think about how I should"},{"speaker":"Michael Domanic","startTime":1274.03,"endTime":1276.1299999999999,"body":"change the way that I work."},{"speaker":"Michael Domanic","startTime":1276.52,"endTime":1279.34,"body":"I don't wanna spend a ton of"},{"speaker":"Michael Domanic","startTime":1276.52,"endTime":1279.34,"body":"energy there, but I do wanna"},{"speaker":"Michael Domanic","startTime":1279.34,"endTime":1282.67,"body":"spend a lot of energy with"},{"speaker":"Michael Domanic","startTime":1279.34,"endTime":1282.67,"body":"the folks who are not using"},{"speaker":"Michael Domanic","startTime":1282.67,"endTime":1284.44,"body":"it because they're being"},{"speaker":"Michael Domanic","startTime":1282.67,"endTime":1284.44,"body":"really thoughtful about it."},{"speaker":"Michael Domanic","startTime":1284.44,"endTime":1284.8,"body":"Right."},{"speaker":"Michael Domanic","startTime":1285.1,"endTime":1287.1399999999999,"body":"That's actually very"},{"speaker":"Michael Domanic","startTime":1285.1,"endTime":1287.1399999999999,"body":"informative for us."},{"speaker":"Galen Low","startTime":1287.3799999999999,"endTime":1288.1,"body":"That's interesting."},{"speaker":"Galen Low","startTime":1288.1,"endTime":1291.94,"body":"And also, you know, in some"},{"speaker":"Galen Low","startTime":1288.1,"endTime":1291.94,"body":"ways a good, that's user testing"},{"speaker":"Galen Low","startTime":1291.94,"endTime":1293.08,"body":"in some way, shape, or form."},{"speaker":"Galen Low","startTime":1293.08,"endTime":1293.3799999999999,"body":"Right."},{"speaker":"Galen Low","startTime":1294.25,"endTime":1295.45,"body":"I thought maybe I'd go there."},{"speaker":"Galen Low","startTime":1295.6,"endTime":1298.3,"body":"I'm curious because love"},{"speaker":"Galen Low","startTime":1295.6,"endTime":1298.3,"body":"the platform, love the tool."},{"speaker":"Galen Low","startTime":1298.48,"endTime":1301.6,"body":"I'm curious, do you use"},{"speaker":"Galen Low","startTime":1298.48,"endTime":1301.6,"body":"your own product to test"},{"speaker":"Galen Low","startTime":1301.6,"endTime":1303.34,"body":"like new AI ways of working?"},{"speaker":"Michael Domanic","startTime":1303.55,"endTime":1305.62,"body":"We do,"},{"speaker":"Michael Domanic","startTime":1303.55,"endTime":1305.62,"body":"quite often actually."},{"speaker":"Michael Domanic","startTime":1305.83,"endTime":1307.99,"body":"So funny enough, my"},{"speaker":"Michael Domanic","startTime":1305.83,"endTime":1307.99,"body":"journey into user testing"},{"speaker":"Michael Domanic","startTime":1307.99,"endTime":1310.0,"body":"started seven years ago."},{"speaker":"Michael Domanic","startTime":1310.21,"endTime":1312.97,"body":"So 10 years ago I was building"},{"speaker":"Michael Domanic","startTime":1310.21,"endTime":1312.97,"body":"AI solutions and testing"},{"speaker":"Michael Domanic","startTime":1312.97,"endTime":1314.53,"body":"it inside of user testing."},{"speaker":"Michael Domanic","startTime":1314.86,"endTime":1318.46,"body":"That was kind of hype"},{"speaker":"Michael Domanic","startTime":1314.86,"endTime":1318.46,"body":"cycle 1.0 for AI, right?"},{"speaker":"Michael Domanic","startTime":1318.46,"endTime":1322.06,"body":"And then that died down and now"},{"speaker":"Michael Domanic","startTime":1318.46,"endTime":1322.06,"body":"we're in Hype Cycle 2.0, which"},{"speaker":"Michael Domanic","startTime":1322.06,"endTime":1323.41,"body":"is much, much bigger than 1.0."},{"speaker":"Michael Domanic","startTime":1323.415,"endTime":1323.795,"body":"But anyway."},{"speaker":"Michael Domanic","startTime":1324.32,"endTime":1326.81,"body":"So, yeah, my job is to"},{"speaker":"Michael Domanic","startTime":1324.32,"endTime":1326.81,"body":"drive transformation in"},{"speaker":"Michael Domanic","startTime":1326.81,"endTime":1331.22,"body":"the organization, so I'm"},{"speaker":"Michael Domanic","startTime":1326.81,"endTime":1331.22,"body":"constantly using our platform"},{"speaker":"Michael Domanic","startTime":1331.22,"endTime":1334.31,"body":"to capture feedback around"},{"speaker":"Michael Domanic","startTime":1331.22,"endTime":1334.31,"body":"the company, around the"},{"speaker":"Michael Domanic","startTime":1334.31,"endTime":1335.1499999999999,"body":"things that we're doing."},{"speaker":"Michael Domanic","startTime":1335.3899999999999,"endTime":1339.62,"body":"So that might be our biannual"},{"speaker":"Michael Domanic","startTime":1335.3899999999999,"endTime":1339.62,"body":"AI proficiency survey"},{"speaker":"Michael Domanic","startTime":1339.77,"endTime":1340.76,"body":"where we're looking at."},{"speaker":"Michael Domanic","startTime":1340.995,"endTime":1343.0049999999999,"body":"We're asking questions"},{"speaker":"Michael Domanic","startTime":1340.995,"endTime":1343.0049999999999,"body":"around how do people"},{"speaker":"Michael Domanic","startTime":1343.0049999999999,"endTime":1344.205,"body":"feel about AI, right?"},{"speaker":"Michael Domanic","startTime":1344.205,"endTime":1347.205,"body":"Where do they feel like they"},{"speaker":"Michael Domanic","startTime":1344.205,"endTime":1347.205,"body":"need more support in their"},{"speaker":"Michael Domanic","startTime":1347.205,"endTime":1348.885,"body":"own personal transformations?"},{"speaker":"Michael Domanic","startTime":1349.125,"endTime":1352.125,"body":"We're looking at how"},{"speaker":"Michael Domanic","startTime":1349.125,"endTime":1352.125,"body":"people are using AI in"},{"speaker":"Michael Domanic","startTime":1352.125,"endTime":1354.405,"body":"many different categories"},{"speaker":"Michael Domanic","startTime":1352.125,"endTime":1354.405,"body":"across the organization."},{"speaker":"Michael Domanic","startTime":1354.585,"endTime":1356.595,"body":"We're asking about the"},{"speaker":"Michael Domanic","startTime":1354.585,"endTime":1356.595,"body":"tools that maybe we don't"},{"speaker":"Michael Domanic","startTime":1356.595,"endTime":1358.7549999999999,"body":"have access to today"},{"speaker":"Michael Domanic","startTime":1356.595,"endTime":1358.7549999999999,"body":"that people want to use."},{"speaker":"Michael Domanic","startTime":1359.07,"endTime":1362.91,"body":"That's super informative for"},{"speaker":"Michael Domanic","startTime":1359.07,"endTime":1362.91,"body":"me and it helps me augment"},{"speaker":"Michael Domanic","startTime":1363.12,"endTime":1365.61,"body":"the enablement that we're"},{"speaker":"Michael Domanic","startTime":1363.12,"endTime":1365.61,"body":"providing across the company."},{"speaker":"Michael Domanic","startTime":1365.91,"endTime":1367.98,"body":"We've built a really strong"},{"speaker":"Michael Domanic","startTime":1365.91,"endTime":1367.98,"body":"culture around custom"},{"speaker":"Michael Domanic","startTime":1368.01,"endTime":1370.2,"body":"GPTs here at user testing."},{"speaker":"Michael Domanic","startTime":1370.47,"endTime":1373.08,"body":"So we've built actually"},{"speaker":"Michael Domanic","startTime":1370.47,"endTime":1373.08,"body":"nearly a thousand of them"},{"speaker":"Michael Domanic","startTime":1373.08,"endTime":1375.93,"body":"now, and we're a company"},{"speaker":"Michael Domanic","startTime":1373.08,"endTime":1375.93,"body":"of around 750 people now."},{"speaker":"Michael Domanic","startTime":1375.93,"endTime":1379.08,"body":"Look, a lot of that is just"},{"speaker":"Michael Domanic","startTime":1375.93,"endTime":1379.08,"body":"experimentation, valuable"},{"speaker":"Michael Domanic","startTime":1379.1399999999999,"endTime":1382.84,"body":"experimentation, but there's"},{"speaker":"Michael Domanic","startTime":1379.1399999999999,"endTime":1382.84,"body":"a lot of custom GPTs that"},{"speaker":"Michael Domanic","startTime":1382.84,"endTime":1385.8999999999999,"body":"have been built across user"},{"speaker":"Michael Domanic","startTime":1382.84,"endTime":1385.8999999999999,"body":"testing that are being used by."},{"speaker":"Michael Domanic","startTime":1386.225,"endTime":1388.625,"body":"Large cross sections"},{"speaker":"Michael Domanic","startTime":1386.225,"endTime":1388.625,"body":"of the company, if not"},{"speaker":"Michael Domanic","startTime":1388.625,"endTime":1389.5249999999999,"body":"the entire company."},{"speaker":"Michael Domanic","startTime":1389.825,"endTime":1393.485,"body":"So those GPTs that we're"},{"speaker":"Michael Domanic","startTime":1389.825,"endTime":1393.485,"body":"building that get used by"},{"speaker":"Michael Domanic","startTime":1393.485,"endTime":1396.725,"body":"large audiences, we will test"},{"speaker":"Michael Domanic","startTime":1393.485,"endTime":1396.725,"body":"them inside of user testing"},{"speaker":"Michael Domanic","startTime":1396.7549999999999,"endTime":1399.785,"body":"with a test group, an internal"},{"speaker":"Michael Domanic","startTime":1396.7549999999999,"endTime":1399.785,"body":"test group, and we'll make"},{"speaker":"Michael Domanic","startTime":1399.785,"endTime":1401.675,"body":"sure that it's intuitive,"},{"speaker":"Michael Domanic","startTime":1399.785,"endTime":1401.675,"body":"we'll make sure that it's"},{"speaker":"Michael Domanic","startTime":1401.675,"endTime":1404.705,"body":"actually solving the problem"},{"speaker":"Michael Domanic","startTime":1401.675,"endTime":1404.705,"body":"that it's intended to solve."},{"speaker":"Michael Domanic","startTime":1404.945,"endTime":1406.5049999999999,"body":"It's not too complicated, right?"},{"speaker":"Michael Domanic","startTime":1406.5049999999999,"endTime":1409.235,"body":"Like I don't want anyone to"},{"speaker":"Michael Domanic","startTime":1406.5049999999999,"endTime":1409.235,"body":"have to be some kind of like"},{"speaker":"Michael Domanic","startTime":1409.235,"endTime":1412.865,"body":"advanced prompt engineer to be"},{"speaker":"Michael Domanic","startTime":1409.235,"endTime":1412.865,"body":"using those custom GPTs, right?"},{"speaker":"Michael Domanic","startTime":1412.865,"endTime":1413.075,"body":"So."},{"speaker":"Michael Domanic","startTime":1413.345,"endTime":1417.425,"body":"We're using our platform to"},{"speaker":"Michael Domanic","startTime":1413.345,"endTime":1417.425,"body":"capture feedback on the AI"},{"speaker":"Michael Domanic","startTime":1417.425,"endTime":1420.2749999999999,"body":"solutions that we're bringing to"},{"speaker":"Michael Domanic","startTime":1417.425,"endTime":1420.2749999999999,"body":"our employees, to our workforce."},{"speaker":"Galen Low","startTime":1420.455,"endTime":1422.7649999999999,"body":"That's such a cool"},{"speaker":"Galen Low","startTime":1420.455,"endTime":1422.7649999999999,"body":"practice and probably something"},{"speaker":"Galen Low","startTime":1422.7649999999999,"endTime":1425.105,"body":"that a lot more folks need"},{"speaker":"Galen Low","startTime":1422.7649999999999,"endTime":1425.105,"body":"to do and, you know, user"},{"speaker":"Galen Low","startTime":1425.105,"endTime":1426.455,"body":"testing or another tool, right?"},{"speaker":"Galen Low","startTime":1426.455,"endTime":1429.185,"body":"Like I, I think there's so"},{"speaker":"Galen Low","startTime":1426.455,"endTime":1429.185,"body":"much fascination right now with"},{"speaker":"Galen Low","startTime":1429.185,"endTime":1433.0249999999999,"body":"piloting and experimenting, and"},{"speaker":"Galen Low","startTime":1429.185,"endTime":1433.0249999999999,"body":"I see less conversation about"},{"speaker":"Galen Low","startTime":1433.2649999999999,"endTime":1437.555,"body":"optimizing and getting feedback"},{"speaker":"Galen Low","startTime":1433.2649999999999,"endTime":1437.555,"body":"and talking to the people"},{"speaker":"Galen Low","startTime":1437.705,"endTime":1439.2649999999999,"body":"about how to improve something."},{"speaker":"Galen Low","startTime":1439.8,"endTime":1442.74,"body":"I see a lot of folks just moving"},{"speaker":"Galen Low","startTime":1439.8,"endTime":1442.74,"body":"on to the next custom GPT or"},{"speaker":"Galen Low","startTime":1442.8,"endTime":1445.11,"body":"moving on to the next, you"},{"speaker":"Galen Low","startTime":1442.8,"endTime":1445.11,"body":"know, vibe coded app or moving"},{"speaker":"Galen Low","startTime":1445.11,"endTime":1448.08,"body":"on to the next, you know, what"},{"speaker":"Galen Low","startTime":1445.11,"endTime":1448.08,"body":"have you, whereas actually to"},{"speaker":"Galen Low","startTime":1448.08,"endTime":1451.74,"body":"sort of mature an organization,"},{"speaker":"Galen Low","startTime":1448.08,"endTime":1451.74,"body":"some of those GPTs are great"},{"speaker":"Galen Low","startTime":1451.74,"endTime":1455.76,"body":"and also can be improved over"},{"speaker":"Galen Low","startTime":1451.74,"endTime":1455.76,"body":"time based on user feedback."},{"speaker":"Galen Low","startTime":1455.76,"endTime":1457.53,"body":"I think that's like a"},{"speaker":"Galen Low","startTime":1455.76,"endTime":1457.53,"body":"really good practice."},{"speaker":"Galen Low","startTime":1457.865,"endTime":1460.445,"body":"Also, can I just say like,"},{"speaker":"Galen Low","startTime":1457.865,"endTime":1460.445,"body":"I'm really fond of like what"},{"speaker":"Galen Low","startTime":1460.445,"endTime":1462.695,"body":"I'm hearing about the culture"},{"speaker":"Galen Low","startTime":1460.445,"endTime":1462.695,"body":"there, you know, that you live"},{"speaker":"Galen Low","startTime":1462.695,"endTime":1464.855,"body":"this sort of human centered,"},{"speaker":"Galen Low","startTime":1462.695,"endTime":1464.855,"body":"like these human centered"},{"speaker":"Galen Low","startTime":1464.855,"endTime":1466.625,"body":"values you said earlier, right?"},{"speaker":"Galen Low","startTime":1466.625,"endTime":1469.055,"body":"Not mandated to use AI tools."},{"speaker":"Galen Low","startTime":1469.055,"endTime":1472.055,"body":"I know some organizations that"},{"speaker":"Galen Low","startTime":1469.055,"endTime":1472.055,"body":"are literally like measuring,"},{"speaker":"Galen Low","startTime":1472.2649999999999,"endTime":1476.5249999999999,"body":"you know, how often somebody"},{"speaker":"Galen Low","startTime":1472.2649999999999,"endTime":1476.5249999999999,"body":"logs in to cursor or, you know,"},{"speaker":"Galen Low","startTime":1476.5249999999999,"endTime":1479.705,"body":"it's putting on performance"},{"speaker":"Galen Low","startTime":1476.5249999999999,"endTime":1479.705,"body":"reviews that have metrics around"},{"speaker":"Galen Low","startTime":1479.705,"endTime":1484.085,"body":"AI usage and you know, I get it,"},{"speaker":"Galen Low","startTime":1479.705,"endTime":1484.085,"body":"but it also seems very forced."},{"speaker":"Galen Low","startTime":1484.445,"endTime":1486.725,"body":"I actually, I like the"},{"speaker":"Galen Low","startTime":1484.445,"endTime":1486.725,"body":"picture you're painting of"},{"speaker":"Galen Low","startTime":1486.725,"endTime":1489.665,"body":"the fact that, you know,"},{"speaker":"Galen Low","startTime":1486.725,"endTime":1489.665,"body":"people are empowered to make"},{"speaker":"Galen Low","startTime":1489.665,"endTime":1490.535,"body":"decisions for themselves."},{"speaker":"Galen Low","startTime":1490.535,"endTime":1492.605,"body":"You're encouraging them"},{"speaker":"Galen Low","startTime":1490.535,"endTime":1492.605,"body":"to explore it and from an"},{"speaker":"Galen Low","startTime":1492.605,"endTime":1493.745,"body":"authentic place, right?"},{"speaker":"Galen Low","startTime":1493.745,"endTime":1494.975,"body":"You don't want them"},{"speaker":"Galen Low","startTime":1493.745,"endTime":1494.975,"body":"to fall behind."},{"speaker":"Galen Low","startTime":1494.975,"endTime":1496.415,"body":"You think it's actually"},{"speaker":"Galen Low","startTime":1494.975,"endTime":1496.415,"body":"to their benefit to be"},{"speaker":"Galen Low","startTime":1496.415,"endTime":1497.165,"body":"learning these tools."},{"speaker":"Galen Low","startTime":1497.405,"endTime":1498.095,"body":"I totally get it."},{"speaker":"Galen Low","startTime":1498.425,"endTime":1501.485,"body":"And the other thing I liked"},{"speaker":"Galen Low","startTime":1498.425,"endTime":1501.485,"body":"was that your metrics, even"},{"speaker":"Galen Low","startTime":1501.485,"endTime":1503.435,"body":"for yourself, but also for"},{"speaker":"Galen Low","startTime":1501.485,"endTime":1503.435,"body":"the teams, like they're based"},{"speaker":"Galen Low","startTime":1503.435,"endTime":1505.175,"body":"on core business metrics."},{"speaker":"Galen Low","startTime":1505.43,"endTime":1508.91,"body":"You know, it's not necessarily"},{"speaker":"Galen Low","startTime":1505.43,"endTime":1508.91,"body":"measuring AI specifically"},{"speaker":"Galen Low","startTime":1508.91,"endTime":1510.98,"body":"or independently, but it's"},{"speaker":"Galen Low","startTime":1508.91,"endTime":1510.98,"body":"like how it's actually"},{"speaker":"Galen Low","startTime":1511.19,"endTime":1512.75,"body":"impacting the business."},{"speaker":"Galen Low","startTime":1513.02,"endTime":1515.6,"body":"I guess where I wanna go from"},{"speaker":"Galen Low","startTime":1513.02,"endTime":1515.6,"body":"here is that you and I, when"},{"speaker":"Galen Low","startTime":1515.6,"endTime":1517.67,"body":"we were talking before, we were"},{"speaker":"Galen Low","startTime":1515.6,"endTime":1517.67,"body":"talking about the fact that"},{"speaker":"Galen Low","startTime":1518.0,"endTime":1520.3999999999999,"body":"yes, but none of this is static."},{"speaker":"Galen Low","startTime":1520.52,"endTime":1522.11,"body":"Everything's always moving."},{"speaker":"Galen Low","startTime":1522.3799999999999,"endTime":1524.75,"body":"Transformation is not, you"},{"speaker":"Galen Low","startTime":1522.3799999999999,"endTime":1524.75,"body":"know, standing in one place."},{"speaker":"Galen Low","startTime":1525.5049999999999,"endTime":1527.73,"body":"And, you know, I see things"},{"speaker":"Galen Low","startTime":1525.5049999999999,"endTime":1527.73,"body":"online where, you know, folks"},{"speaker":"Galen Low","startTime":1527.73,"endTime":1530.04,"body":"are like, there's no best"},{"speaker":"Galen Low","startTime":1527.73,"endTime":1530.04,"body":"practice right now because"},{"speaker":"Galen Low","startTime":1530.1,"endTime":1534.66,"body":"it's all moving and it's not"},{"speaker":"Galen Low","startTime":1530.1,"endTime":1534.66,"body":"gonna be one sort of silver"},{"speaker":"Galen Low","startTime":1534.66,"endTime":1538.28,"body":"bullet for all eternity to"},{"speaker":"Galen Low","startTime":1534.66,"endTime":1538.28,"body":"succeed at AI transformations."},{"speaker":"Galen Low","startTime":1538.28,"endTime":1541.16,"body":"It goes through multiple stages"},{"speaker":"Galen Low","startTime":1538.28,"endTime":1541.16,"body":"or phases, you know, as an"},{"speaker":"Galen Low","startTime":1541.16,"endTime":1545.06,"body":"organization achieves its goals"},{"speaker":"Galen Low","startTime":1541.16,"endTime":1545.06,"body":"of reaching deeper AI maturity."},{"speaker":"Galen Low","startTime":1545.33,"endTime":1547.82,"body":"So I thought I'd ask you"},{"speaker":"Galen Low","startTime":1545.33,"endTime":1547.82,"body":"what sort of organizational"},{"speaker":"Galen Low","startTime":1547.82,"endTime":1548.725,"body":"mindsets and behaviors."},{"speaker":"Galen Low","startTime":1549.415,"endTime":1551.905,"body":"Need to change along the"},{"speaker":"Galen Low","startTime":1549.415,"endTime":1551.905,"body":"way to keep pace with the"},{"speaker":"Galen Low","startTime":1551.905,"endTime":1553.2549999999999,"body":"AI transformation journey."},{"speaker":"Galen Low","startTime":1553.435,"endTime":1555.625,"body":"Even if they're things that"},{"speaker":"Galen Low","startTime":1553.435,"endTime":1555.625,"body":"like the organization just"},{"speaker":"Galen Low","startTime":1555.625,"endTime":1557.875,"body":"figured out or just learned"},{"speaker":"Galen Low","startTime":1555.625,"endTime":1557.875,"body":"in the previous phase."},{"speaker":"Michael Domanic","startTime":1558.085,"endTime":1559.795,"body":"Yeah, like I"},{"speaker":"Michael Domanic","startTime":1558.085,"endTime":1559.795,"body":"think everyone's gonna have to"},{"speaker":"Michael Domanic","startTime":1559.795,"endTime":1562.045,"body":"be comfortable with the fact"},{"speaker":"Michael Domanic","startTime":1559.795,"endTime":1562.045,"body":"that we're all going to be in"},{"speaker":"Michael Domanic","startTime":1562.045,"endTime":1565.0149999999999,"body":"transformation and learning"},{"speaker":"Michael Domanic","startTime":1562.045,"endTime":1565.0149999999999,"body":"mode for the foreseeable future."},{"speaker":"Michael Domanic","startTime":1565.0149999999999,"endTime":1567.385,"body":"That could be the next"},{"speaker":"Michael Domanic","startTime":1565.0149999999999,"endTime":1567.385,"body":"five years, 10 years."},{"speaker":"Michael Domanic","startTime":1567.7749999999999,"endTime":1569.725,"body":"I dunno how long it's gonna"},{"speaker":"Michael Domanic","startTime":1567.7749999999999,"endTime":1569.725,"body":"be, but it's gonna be a while."},{"speaker":"Michael Domanic","startTime":1569.725,"endTime":1572.035,"body":"Like dig it at this"},{"speaker":"Michael Domanic","startTime":1569.725,"endTime":1572.035,"body":"point is my advice."},{"speaker":"Michael Domanic","startTime":1572.2749999999999,"endTime":1575.095,"body":"One way of looking at that"},{"speaker":"Michael Domanic","startTime":1572.2749999999999,"endTime":1575.095,"body":"or thinking about that is."},{"speaker":"Michael Domanic","startTime":1575.46,"endTime":1578.58,"body":"Just think about all of the"},{"speaker":"Michael Domanic","startTime":1575.46,"endTime":1578.58,"body":"progress that has been made in"},{"speaker":"Michael Domanic","startTime":1578.58,"endTime":1580.41,"body":"AI over the last three years."},{"speaker":"Michael Domanic","startTime":1580.74,"endTime":1584.04,"body":"Now, imagine all of that"},{"speaker":"Michael Domanic","startTime":1580.74,"endTime":1584.04,"body":"progress was paused."},{"speaker":"Michael Domanic","startTime":1584.04,"endTime":1586.17,"body":"Today we go forward"},{"speaker":"Michael Domanic","startTime":1584.04,"endTime":1586.17,"body":"into the future."},{"speaker":"Michael Domanic","startTime":1586.17,"endTime":1588.78,"body":"With all the capabilities"},{"speaker":"Michael Domanic","startTime":1586.17,"endTime":1588.78,"body":"that have been built over"},{"speaker":"Michael Domanic","startTime":1588.78,"endTime":1589.77,"body":"the last three years."},{"speaker":"Michael Domanic","startTime":1590.07,"endTime":1593.76,"body":"It would take us at least"},{"speaker":"Michael Domanic","startTime":1590.07,"endTime":1593.76,"body":"10 years to unpack and"},{"speaker":"Michael Domanic","startTime":1593.76,"endTime":1597.1499999999999,"body":"unravel how that's going to"},{"speaker":"Michael Domanic","startTime":1593.76,"endTime":1597.1499999999999,"body":"impact our organizations."},{"speaker":"Michael Domanic","startTime":1597.3899999999999,"endTime":1599.52,"body":"I, I probably take longer"},{"speaker":"Michael Domanic","startTime":1597.3899999999999,"endTime":1599.52,"body":"than that, but at least"},{"speaker":"Michael Domanic","startTime":1599.52,"endTime":1602.6399999999999,"body":"10 years is how long that"},{"speaker":"Michael Domanic","startTime":1599.52,"endTime":1602.6399999999999,"body":"transformation journey would be."},{"speaker":"Michael Domanic","startTime":1602.8799999999999,"endTime":1604.86,"body":"Now, one of the things"},{"speaker":"Michael Domanic","startTime":1602.8799999999999,"endTime":1604.86,"body":"that we know is."},{"speaker":"Michael Domanic","startTime":1605.2649999999999,"endTime":1609.285,"body":"That pace of proliferation"},{"speaker":"Michael Domanic","startTime":1605.2649999999999,"endTime":1609.285,"body":"of capabilities"},{"speaker":"Michael Domanic","startTime":1609.555,"endTime":1610.845,"body":"isn't going to stop."},{"speaker":"Michael Domanic","startTime":1610.905,"endTime":1614.475,"body":"It's going to continue to"},{"speaker":"Michael Domanic","startTime":1610.905,"endTime":1614.475,"body":"advance, and we're gonna"},{"speaker":"Michael Domanic","startTime":1614.475,"endTime":1618.945,"body":"have to be really adaptive"},{"speaker":"Michael Domanic","startTime":1614.475,"endTime":1618.945,"body":"to all of these changes and"},{"speaker":"Michael Domanic","startTime":1618.945,"endTime":1620.145,"body":"all of these advancements."},{"speaker":"Michael Domanic","startTime":1620.535,"endTime":1622.0049999999999,"body":"For the foreseeable future."},{"speaker":"Michael Domanic","startTime":1622.2749999999999,"endTime":1625.06,"body":"So I think my advice to every"},{"speaker":"Michael Domanic","startTime":1622.2749999999999,"endTime":1625.06,"body":"organization at this point"},{"speaker":"Michael Domanic","startTime":1625.06,"endTime":1628.21,"body":"is you gotta start being"},{"speaker":"Michael Domanic","startTime":1625.06,"endTime":1628.21,"body":"really comfortable, being"},{"speaker":"Michael Domanic","startTime":1628.27,"endTime":1631.75,"body":"very adaptive very quickly"},{"speaker":"Michael Domanic","startTime":1628.27,"endTime":1631.75,"body":"to all of this transformation"},{"speaker":"Michael Domanic","startTime":1631.75,"endTime":1632.83,"body":"and all of this change."},{"speaker":"Galen Low","startTime":1633.07,"endTime":1633.55,"body":"I love that."},{"speaker":"Galen Low","startTime":1633.55,"endTime":1636.6399999999999,"body":"It's like intimidating and"},{"speaker":"Galen Low","startTime":1633.55,"endTime":1636.6399999999999,"body":"like in some ways terrifying."},{"speaker":"Galen Low","startTime":1636.76,"endTime":1637.48,"body":"And you see it, right?"},{"speaker":"Galen Low","startTime":1637.48,"endTime":1640.085,"body":"You see these organizations"},{"speaker":"Galen Low","startTime":1637.48,"endTime":1640.085,"body":"like the AI transformation"},{"speaker":"Galen Low","startTime":1640.085,"endTime":1642.095,"body":"is like, yeah, we'll just"},{"speaker":"Galen Low","startTime":1640.085,"endTime":1642.095,"body":"leap over this river."},{"speaker":"Galen Low","startTime":1642.2749999999999,"endTime":1642.935,"body":"We're gonna be good."},{"speaker":"Galen Low","startTime":1643.115,"endTime":1645.335,"body":"But actually they're stepping"},{"speaker":"Galen Low","startTime":1643.115,"endTime":1645.335,"body":"into an ocean that you know,"},{"speaker":"Galen Low","startTime":1645.395,"endTime":1646.865,"body":"is endless, and you know."},{"speaker":"Michael Domanic","startTime":1647.405,"endTime":1649.175,"body":"I think that's"},{"speaker":"Michael Domanic","startTime":1647.405,"endTime":1649.175,"body":"where this transformation"},{"speaker":"Michael Domanic","startTime":1649.175,"endTime":1653.135,"body":"differs from probably all"},{"speaker":"Michael Domanic","startTime":1649.175,"endTime":1653.135,"body":"transformations in the past,"},{"speaker":"Michael Domanic","startTime":1653.135,"endTime":1656.195,"body":"is like, it felt like, okay,"},{"speaker":"Michael Domanic","startTime":1653.135,"endTime":1656.195,"body":"here's this big thing that"},{"speaker":"Michael Domanic","startTime":1656.195,"endTime":1660.165,"body":"we need to transform around,"},{"speaker":"Michael Domanic","startTime":1656.195,"endTime":1660.165,"body":"like we need to adapt to."},{"speaker":"Michael Domanic","startTime":1660.465,"endTime":1664.035,"body":"And it felt like, okay, it"},{"speaker":"Michael Domanic","startTime":1660.465,"endTime":1664.035,"body":"might take a couple years,"},{"speaker":"Michael Domanic","startTime":1664.035,"endTime":1665.955,"body":"it might, maybe it takes"},{"speaker":"Michael Domanic","startTime":1664.035,"endTime":1665.955,"body":"longer than that, but we"},{"speaker":"Michael Domanic","startTime":1665.955,"endTime":1668.805,"body":"know that there's something"},{"speaker":"Michael Domanic","startTime":1665.955,"endTime":1668.805,"body":"on the other side of that."},{"speaker":"Michael Domanic","startTime":1669.0149999999999,"endTime":1672.105,"body":"And I think when it comes"},{"speaker":"Michael Domanic","startTime":1669.0149999999999,"endTime":1672.105,"body":"to, again, generative AI"},{"speaker":"Michael Domanic","startTime":1672.135,"endTime":1676.155,"body":"proliferation, the fact"},{"speaker":"Michael Domanic","startTime":1672.135,"endTime":1676.155,"body":"that A-G-I-A-S-I maybe on"},{"speaker":"Michael Domanic","startTime":1676.155,"endTime":1679.455,"body":"the horizon, I think that"},{"speaker":"Michael Domanic","startTime":1676.155,"endTime":1679.455,"body":"this, the transformation"},{"speaker":"Michael Domanic","startTime":1679.455,"endTime":1681.075,"body":"that we've gone through"},{"speaker":"Michael Domanic","startTime":1679.455,"endTime":1681.075,"body":"over the last three years."},{"speaker":"Michael Domanic","startTime":1681.475,"endTime":1683.485,"body":"Probably doesn't even"},{"speaker":"Michael Domanic","startTime":1681.475,"endTime":1683.485,"body":"scratch the surface of what"},{"speaker":"Michael Domanic","startTime":1683.485,"endTime":1685.405,"body":"we're gonna be dealing with"},{"speaker":"Michael Domanic","startTime":1683.485,"endTime":1685.405,"body":"over the next 10 years."},{"speaker":"Galen Low","startTime":1685.735,"endTime":1686.485,"body":"That is wild."},{"speaker":"Michael Domanic","startTime":1686.665,"endTime":1687.235,"body":"No, I know."},{"speaker":"Michael Domanic","startTime":1687.235,"endTime":1690.055,"body":"Like it's kind of doom and"},{"speaker":"Michael Domanic","startTime":1687.235,"endTime":1690.055,"body":"gloom and a little bit scary,"},{"speaker":"Michael Domanic","startTime":1690.055,"endTime":1691.855,"body":"but it is the reality, right?"},{"speaker":"Michael Domanic","startTime":1691.855,"endTime":1693.535,"body":"Like we just have to get"},{"speaker":"Michael Domanic","startTime":1691.855,"endTime":1693.535,"body":"used to that reality."},{"speaker":"Galen Low","startTime":1693.7749999999999,"endTime":1694.915,"body":"And I think"},{"speaker":"Galen Low","startTime":1693.7749999999999,"endTime":1694.915,"body":"that's the clincher there,"},{"speaker":"Galen Low","startTime":1694.915,"endTime":1697.705,"body":"is that like accepting"},{"speaker":"Galen Low","startTime":1694.915,"endTime":1697.705,"body":"the fact that the expanse."},{"speaker":"Galen Low","startTime":1698.185,"endTime":1699.655,"body":"Or what's ahead of"},{"speaker":"Galen Low","startTime":1698.185,"endTime":1699.655,"body":"us is expansive."},{"speaker":"Galen Low","startTime":1699.865,"endTime":1702.7749999999999,"body":"It's not just this thing"},{"speaker":"Galen Low","startTime":1699.865,"endTime":1702.7749999999999,"body":"that we start and stop."},{"speaker":"Galen Low","startTime":1702.925,"endTime":1705.805,"body":"It is actually, you know, a"},{"speaker":"Galen Low","startTime":1702.925,"endTime":1705.805,"body":"new episte of the way we think"},{"speaker":"Galen Low","startTime":1705.805,"endTime":1709.075,"body":"about it and that actually,"},{"speaker":"Galen Low","startTime":1705.805,"endTime":1709.075,"body":"if we can embrace that, then"},{"speaker":"Galen Low","startTime":1709.165,"endTime":1712.165,"body":"you'll be much better off in"},{"speaker":"Galen Low","startTime":1709.165,"endTime":1712.165,"body":"some way, shape or form, than"},{"speaker":"Galen Low","startTime":1712.165,"endTime":1713.485,"body":"assuming that this is temporary."},{"speaker":"Michael Domanic","startTime":1714.085,"endTime":1714.385,"body":"Yes."},{"speaker":"Galen Low","startTime":1714.925,"endTime":1716.685,"body":"Can I return"},{"speaker":"Galen Low","startTime":1714.925,"endTime":1716.685,"body":"quickly to the metrics"},{"speaker":"Galen Low","startTime":1716.685,"endTime":1717.345,"body":"and the measurements?"},{"speaker":"Galen Low","startTime":1717.615,"endTime":1719.565,"body":"Because you were saying"},{"speaker":"Galen Low","startTime":1717.615,"endTime":1719.565,"body":"that right now you're in"},{"speaker":"Galen Low","startTime":1719.565,"endTime":1721.725,"body":"a phase where it's just"},{"speaker":"Galen Low","startTime":1719.565,"endTime":1721.725,"body":"attached to core business."},{"speaker":"Galen Low","startTime":1721.965,"endTime":1725.205,"body":"You know, we don't measure these"},{"speaker":"Galen Low","startTime":1721.965,"endTime":1725.205,"body":"things outside of core business."},{"speaker":"Galen Low","startTime":1725.445,"endTime":1726.315,"body":"It just augments it."},{"speaker":"Galen Low","startTime":1726.61,"endTime":1728.8,"body":"Will that change in"},{"speaker":"Galen Low","startTime":1726.61,"endTime":1728.8,"body":"your organization as you"},{"speaker":"Galen Low","startTime":1728.8,"endTime":1730.48,"body":"enter a future phase?"},{"speaker":"Galen Low","startTime":1730.48,"endTime":1734.29,"body":"Do you see it being measured"},{"speaker":"Galen Low","startTime":1730.48,"endTime":1734.29,"body":"differently as we start to"},{"speaker":"Galen Low","startTime":1734.56,"endTime":1737.77,"body":"understand the depth of change"},{"speaker":"Galen Low","startTime":1734.56,"endTime":1737.77,"body":"that we're facing and then"},{"speaker":"Galen Low","startTime":1737.77,"endTime":1741.6399999999999,"body":"start innovating our businesses"},{"speaker":"Galen Low","startTime":1737.77,"endTime":1741.6399999999999,"body":"outside of what we understand"},{"speaker":"Galen Low","startTime":1741.6399999999999,"endTime":1743.23,"body":"to be the core business model?"},{"speaker":"Michael Domanic","startTime":1743.41,"endTime":1745.09,"body":"To answer"},{"speaker":"Michael Domanic","startTime":1743.41,"endTime":1745.09,"body":"your question, will it change?"},{"speaker":"Michael Domanic","startTime":1745.1499999999999,"endTime":1745.96,"body":"Yes."},{"speaker":"Michael Domanic","startTime":1746.29,"endTime":1747.1299999999999,"body":"How will it change?"},{"speaker":"Michael Domanic","startTime":1747.1299999999999,"endTime":1748.81,"body":"That's a little"},{"speaker":"Michael Domanic","startTime":1747.1299999999999,"endTime":1748.81,"body":"bit murkier, right?"},{"speaker":"Michael Domanic","startTime":1749.17,"endTime":1751.42,"body":"I think that what one of"},{"speaker":"Michael Domanic","startTime":1749.17,"endTime":1751.42,"body":"the things that we look"},{"speaker":"Michael Domanic","startTime":1751.42,"endTime":1754.21,"body":"at right now is, you"},{"speaker":"Michael Domanic","startTime":1751.42,"endTime":1754.21,"body":"know, we're entering 2026."},{"speaker":"Michael Domanic","startTime":1754.74,"endTime":1757.02,"body":"When I look at the last"},{"speaker":"Michael Domanic","startTime":1754.74,"endTime":1757.02,"body":"18 months of our formal"},{"speaker":"Michael Domanic","startTime":1757.02,"endTime":1759.12,"body":"transformation, there"},{"speaker":"Michael Domanic","startTime":1757.02,"endTime":1759.12,"body":"were kind of two things"},{"speaker":"Michael Domanic","startTime":1759.12,"endTime":1759.93,"body":"that we've been measuring."},{"speaker":"Michael Domanic","startTime":1760.32,"endTime":1761.91,"body":"The first is adoption."},{"speaker":"Michael Domanic","startTime":1762.0,"endTime":1764.16,"body":"Adoption of AI across"},{"speaker":"Michael Domanic","startTime":1762.0,"endTime":1764.16,"body":"the organization."},{"speaker":"Michael Domanic","startTime":1764.49,"endTime":1766.98,"body":"A little bit of a vanity"},{"speaker":"Michael Domanic","startTime":1764.49,"endTime":1766.98,"body":"metric, but it is critical."},{"speaker":"Michael Domanic","startTime":1766.98,"endTime":1768.99,"body":"You're not gonna transform"},{"speaker":"Michael Domanic","startTime":1766.98,"endTime":1768.99,"body":"unless you're using the tools."},{"speaker":"Michael Domanic","startTime":1769.26,"endTime":1772.35,"body":"We need to track that right"},{"speaker":"Michael Domanic","startTime":1769.26,"endTime":1772.35,"body":"now we're at a point where"},{"speaker":"Michael Domanic","startTime":1772.41,"endTime":1774.81,"body":"I would say that we're"},{"speaker":"Michael Domanic","startTime":1772.41,"endTime":1774.81,"body":"at full adoption of AI."},{"speaker":"Michael Domanic","startTime":1775.02,"endTime":1778.02,"body":"Our weekly active and daily"},{"speaker":"Michael Domanic","startTime":1775.02,"endTime":1778.02,"body":"active users of AI tools is"},{"speaker":"Michael Domanic","startTime":1778.35,"endTime":1779.49,"body":"nearly a hundred percent."},{"speaker":"Michael Domanic","startTime":1779.8799999999999,"endTime":1781.86,"body":"The other thing that we"},{"speaker":"Michael Domanic","startTime":1779.8799999999999,"endTime":1781.86,"body":"were tracking over the last"},{"speaker":"Michael Domanic","startTime":1781.86,"endTime":1785.1299999999999,"body":"18 months was how is this"},{"speaker":"Michael Domanic","startTime":1781.86,"endTime":1785.1299999999999,"body":"impacting business outcomes?"},{"speaker":"Michael Domanic","startTime":1785.52,"endTime":1787.71,"body":"We're gonna definitely"},{"speaker":"Michael Domanic","startTime":1785.52,"endTime":1787.71,"body":"continue to do that."},{"speaker":"Michael Domanic","startTime":1787.8899999999999,"endTime":1789.78,"body":"We'll probably place"},{"speaker":"Michael Domanic","startTime":1787.8899999999999,"endTime":1789.78,"body":"less emphasis on the"},{"speaker":"Michael Domanic","startTime":1789.78,"endTime":1790.8,"body":"adoption metrics."},{"speaker":"Michael Domanic","startTime":1791.16,"endTime":1794.1,"body":"But going forward, you know"},{"speaker":"Michael Domanic","startTime":1791.16,"endTime":1794.1,"body":"what I've been describing to"},{"speaker":"Michael Domanic","startTime":1794.3999999999999,"endTime":1796.8899999999999,"body":"our executive leadership over"},{"speaker":"Michael Domanic","startTime":1794.3999999999999,"endTime":1796.8899999999999,"body":"the last few months is we're now"},{"speaker":"Michael Domanic","startTime":1796.8899999999999,"endTime":1800.3999999999999,"body":"moving into phase two, and phase"},{"speaker":"Michael Domanic","startTime":1796.8899999999999,"endTime":1800.3999999999999,"body":"two is really gonna be about"},{"speaker":"Michael Domanic","startTime":1800.6399999999999,"endTime":1804.96,"body":"autonomous agent AI and bringing"},{"speaker":"Michael Domanic","startTime":1800.6399999999999,"endTime":1804.96,"body":"that into business processes"},{"speaker":"Michael Domanic","startTime":1804.96,"endTime":1806.1,"body":"around the organization."},{"speaker":"Michael Domanic","startTime":1806.34,"endTime":1808.32,"body":"We're gonna start to"},{"speaker":"Michael Domanic","startTime":1806.34,"endTime":1808.32,"body":"measure that, right?"},{"speaker":"Michael Domanic","startTime":1808.32,"endTime":1810.94,"body":"Like once we, we've been doing"},{"speaker":"Michael Domanic","startTime":1808.32,"endTime":1810.94,"body":"some experiments over the"},{"speaker":"Michael Domanic","startTime":1810.94,"endTime":1814.06,"body":"last few months, but once we"},{"speaker":"Michael Domanic","startTime":1810.94,"endTime":1814.06,"body":"really start to get into the"},{"speaker":"Michael Domanic","startTime":1814.06,"endTime":1816.82,"body":"formal part of rolling that"},{"speaker":"Michael Domanic","startTime":1814.06,"endTime":1816.82,"body":"out across the organization,"},{"speaker":"Michael Domanic","startTime":1817.0,"endTime":1819.16,"body":"then we're gonna need to get"},{"speaker":"Michael Domanic","startTime":1817.0,"endTime":1819.16,"body":"hyperfocused on how that's"},{"speaker":"Michael Domanic","startTime":1819.16,"endTime":1821.955,"body":"impacting processes and"},{"speaker":"Michael Domanic","startTime":1819.16,"endTime":1821.955,"body":"workflows around the company."},{"speaker":"Michael Domanic","startTime":1822.72,"endTime":1824.73,"body":"I don't know quite what"},{"speaker":"Michael Domanic","startTime":1822.72,"endTime":1824.73,"body":"that looks like yet,"},{"speaker":"Michael Domanic","startTime":1824.73,"endTime":1826.32,"body":"but I have an idea."},{"speaker":"Michael Domanic","startTime":1826.32,"endTime":1826.62,"body":"Right."},{"speaker":"Michael Domanic","startTime":1826.62,"endTime":1830.1,"body":"And I think that this probably"},{"speaker":"Michael Domanic","startTime":1826.62,"endTime":1830.1,"body":"comes back to measuring"},{"speaker":"Michael Domanic","startTime":1830.1,"endTime":1832.92,"body":"business outcomes, but maybe"},{"speaker":"Michael Domanic","startTime":1830.1,"endTime":1832.92,"body":"doing it in a different way."},{"speaker":"Michael Domanic","startTime":1833.19,"endTime":1835.42,"body":"Yeah, we'll continue to"},{"speaker":"Michael Domanic","startTime":1833.19,"endTime":1835.42,"body":"refine that as we go."},{"speaker":"Galen Low","startTime":1835.6299999999999,"endTime":1836.05,"body":"I like that."},{"speaker":"Galen Low","startTime":1836.05,"endTime":1837.94,"body":"And you know, you talked"},{"speaker":"Galen Low","startTime":1836.05,"endTime":1837.94,"body":"earlier about the squishy"},{"speaker":"Galen Low","startTime":1838.2749999999999,"endTime":1839.955,"body":"side of things, culture."},{"speaker":"Galen Low","startTime":1840.195,"endTime":1842.055,"body":"I actually do like the"},{"speaker":"Galen Low","startTime":1840.195,"endTime":1842.055,"body":"way you're approaching"},{"speaker":"Galen Low","startTime":1842.2649999999999,"endTime":1843.375,"body":"usage of tools, right?"},{"speaker":"Galen Low","startTime":1843.375,"endTime":1845.655,"body":"Not mandated, but like"},{"speaker":"Galen Low","startTime":1843.375,"endTime":1845.655,"body":"are people using it?"},{"speaker":"Galen Low","startTime":1845.655,"endTime":1848.115,"body":"And you're kind of there, you're"},{"speaker":"Galen Low","startTime":1845.655,"endTime":1848.115,"body":"entering phase two and now"},{"speaker":"Galen Low","startTime":1848.115,"endTime":1849.675,"body":"it's like, are we using agents?"},{"speaker":"Galen Low","startTime":1849.855,"endTime":1851.805,"body":"And there is a lot, there's"},{"speaker":"Galen Low","startTime":1849.855,"endTime":1851.805,"body":"a lot of question marks that"},{"speaker":"Galen Low","startTime":1851.805,"endTime":1854.445,"body":"businesses will need to figure"},{"speaker":"Galen Low","startTime":1851.805,"endTime":1854.445,"body":"out for themselves really"},{"speaker":"Galen Low","startTime":1854.5049999999999,"endTime":1856.665,"body":"for their unique business"},{"speaker":"Galen Low","startTime":1854.5049999999999,"endTime":1856.665,"body":"of how they measure that."},{"speaker":"Galen Low","startTime":1856.875,"endTime":1858.7649999999999,"body":"I wanted to switch gears"},{"speaker":"Galen Low","startTime":1856.875,"endTime":1858.7649999999999,"body":"and maybe just round"},{"speaker":"Galen Low","startTime":1858.7649999999999,"endTime":1861.435,"body":"out by talking about the"},{"speaker":"Galen Low","startTime":1858.7649999999999,"endTime":1861.435,"body":"future, especially because."},{"speaker":"Galen Low","startTime":1861.8,"endTime":1864.3799999999999,"body":"You just published an article,"},{"speaker":"Galen Low","startTime":1861.8,"endTime":1864.3799999999999,"body":"which I enjoyed by the way,"},{"speaker":"Galen Low","startTime":1864.59,"endTime":1869.03,"body":"and your article was about your"},{"speaker":"Galen Low","startTime":1864.59,"endTime":1869.03,"body":"predictions for AI in 2026."},{"speaker":"Galen Low","startTime":1869.365,"endTime":1872.185,"body":"Among them were things like"},{"speaker":"Galen Low","startTime":1869.365,"endTime":1872.185,"body":"roles like your own right"},{"speaker":"Galen Low","startTime":1872.185,"endTime":1875.425,"body":"ahead of AI being kind of"},{"speaker":"Galen Low","startTime":1872.185,"endTime":1875.425,"body":"table stakes for any medium"},{"speaker":"Galen Low","startTime":1875.425,"endTime":1878.635,"body":"to large enterprises or AI"},{"speaker":"Galen Low","startTime":1875.425,"endTime":1878.635,"body":"agents like running the show"},{"speaker":"Galen Low","startTime":1878.635,"endTime":1881.035,"body":"quietly in the background"},{"speaker":"Galen Low","startTime":1878.635,"endTime":1881.035,"body":"like we've been talking about."},{"speaker":"Galen Low","startTime":1881.305,"endTime":1884.635,"body":"You mentioned like post a GI"},{"speaker":"Galen Low","startTime":1881.305,"endTime":1884.635,"body":"strategy, decks being circulated"},{"speaker":"Galen Low","startTime":1884.635,"endTime":1886.885,"body":"among the C-suite, which I"},{"speaker":"Galen Low","startTime":1884.635,"endTime":1886.885,"body":"think is really interesting."},{"speaker":"Galen Low","startTime":1887.0049999999999,"endTime":1888.685,"body":"Whether or not people"},{"speaker":"Galen Low","startTime":1887.0049999999999,"endTime":1888.685,"body":"actually sort of fully"},{"speaker":"Galen Low","startTime":1888.895,"endTime":1889.54,"body":"understand what that means."},{"speaker":"Galen Low","startTime":1890.195,"endTime":1893.615,"body":"And the other thing being"},{"speaker":"Galen Low","startTime":1890.195,"endTime":1893.615,"body":"that our feeds, you know,"},{"speaker":"Galen Low","startTime":1893.615,"endTime":1896.645,"body":"our social media and our"},{"speaker":"Galen Low","startTime":1893.615,"endTime":1896.645,"body":"information sources will become"},{"speaker":"Galen Low","startTime":1896.945,"endTime":1899.885,"body":"much more, and I've put in"},{"speaker":"Galen Low","startTime":1896.945,"endTime":1899.885,"body":"quote, sloppier as in, there's"},{"speaker":"Galen Low","startTime":1899.885,"endTime":1901.5049999999999,"body":"more AI kind of slop in it."},{"speaker":"Galen Low","startTime":1901.715,"endTime":1904.835,"body":"Probably good AI stuff as well,"},{"speaker":"Galen Low","startTime":1901.715,"endTime":1904.835,"body":"but also, you know, other slop."},{"speaker":"Galen Low","startTime":1905.165,"endTime":1907.175,"body":"But the one thing that"},{"speaker":"Galen Low","startTime":1905.165,"endTime":1907.175,"body":"you also hypothesize."},{"speaker":"Galen Low","startTime":1908.375,"endTime":1911.285,"body":"UX researchers and designers"},{"speaker":"Galen Low","startTime":1908.375,"endTime":1911.285,"body":"will become some of the"},{"speaker":"Galen Low","startTime":1911.285,"endTime":1914.105,"body":"most important people"},{"speaker":"Galen Low","startTime":1911.285,"endTime":1914.105,"body":"at companies in 2026."},{"speaker":"Galen Low","startTime":1914.375,"endTime":1916.475,"body":"Can you walk me through"},{"speaker":"Galen Low","startTime":1914.375,"endTime":1916.475,"body":"what you mean by that?"},{"speaker":"Michael Domanic","startTime":1916.715,"endTime":1919.115,"body":"So we talked"},{"speaker":"Michael Domanic","startTime":1916.715,"endTime":1919.115,"body":"about this earlier, how the"},{"speaker":"Michael Domanic","startTime":1919.115,"endTime":1923.045,"body":"barriers to entry and creating"},{"speaker":"Michael Domanic","startTime":1919.115,"endTime":1923.045,"body":"product, like all that stuff"},{"speaker":"Michael Domanic","startTime":1923.045,"endTime":1924.2749999999999,"body":"is falling really fast."},{"speaker":"Michael Domanic","startTime":1924.545,"endTime":1928.085,"body":"So it's never been easier to"},{"speaker":"Michael Domanic","startTime":1924.545,"endTime":1928.085,"body":"create wire frames, prototypes."},{"speaker":"Michael Domanic","startTime":1928.3899999999999,"endTime":1931.18,"body":"Do that at scale, even"},{"speaker":"Michael Domanic","startTime":1928.3899999999999,"endTime":1931.18,"body":"create a new business, right?"},{"speaker":"Michael Domanic","startTime":1931.36,"endTime":1934.06,"body":"So companies are now using these"},{"speaker":"Michael Domanic","startTime":1931.36,"endTime":1934.06,"body":"tools that are helping them"},{"speaker":"Michael Domanic","startTime":1934.36,"endTime":1936.31,"body":"increase that product velocity."},{"speaker":"Michael Domanic","startTime":1936.55,"endTime":1940.3899999999999,"body":"But one of the things that's"},{"speaker":"Michael Domanic","startTime":1936.55,"endTime":1940.3899999999999,"body":"still incredibly difficult is"},{"speaker":"Michael Domanic","startTime":1940.54,"endTime":1943.3,"body":"creating products that people"},{"speaker":"Michael Domanic","startTime":1940.54,"endTime":1943.3,"body":"actually want to use, right?"},{"speaker":"Michael Domanic","startTime":1943.6299999999999,"endTime":1945.91,"body":"That is, I think,"},{"speaker":"Michael Domanic","startTime":1943.6299999999999,"endTime":1945.91,"body":"where designers and UX"},{"speaker":"Michael Domanic","startTime":1945.91,"endTime":1947.35,"body":"researchers come in and."},{"speaker":"Michael Domanic","startTime":1948.475,"endTime":1952.0149999999999,"body":"They're going to be the experts"},{"speaker":"Michael Domanic","startTime":1948.475,"endTime":1952.0149999999999,"body":"in the room to help the business"},{"speaker":"Michael Domanic","startTime":1952.075,"endTime":1955.975,"body":"understand out of all of the"},{"speaker":"Michael Domanic","startTime":1952.075,"endTime":1955.975,"body":"vibe coding tools that we're"},{"speaker":"Michael Domanic","startTime":1955.975,"endTime":1958.7649999999999,"body":"using, that are creating all"},{"speaker":"Michael Domanic","startTime":1955.975,"endTime":1958.7649999999999,"body":"these like new products for us."},{"speaker":"Michael Domanic","startTime":1959.095,"endTime":1961.075,"body":"Which of these are"},{"speaker":"Michael Domanic","startTime":1959.095,"endTime":1961.075,"body":"actually going to resonate"},{"speaker":"Michael Domanic","startTime":1961.075,"endTime":1962.095,"body":"with our customers?"},{"speaker":"Michael Domanic","startTime":1962.2749999999999,"endTime":1965.065,"body":"I think that UX designers,"},{"speaker":"Michael Domanic","startTime":1962.2749999999999,"endTime":1965.065,"body":"UX researchers, like they've"},{"speaker":"Michael Domanic","startTime":1965.065,"endTime":1969.0249999999999,"body":"always played an incredibly"},{"speaker":"Michael Domanic","startTime":1965.065,"endTime":1969.0249999999999,"body":"important role, especially"},{"speaker":"Michael Domanic","startTime":1969.0249999999999,"endTime":1971.155,"body":"for SaaS companies like ours."},{"speaker":"Michael Domanic","startTime":1971.395,"endTime":1973.435,"body":"But you know, even if you're"},{"speaker":"Michael Domanic","startTime":1971.395,"endTime":1973.435,"body":"creating like a consumer"},{"speaker":"Michael Domanic","startTime":1973.435,"endTime":1975.835,"body":"product, you know, again,"},{"speaker":"Michael Domanic","startTime":1973.435,"endTime":1975.835,"body":"super important role, but"},{"speaker":"Michael Domanic","startTime":1975.985,"endTime":1981.1399999999999,"body":"there's going to be a demand"},{"speaker":"Michael Domanic","startTime":1975.985,"endTime":1981.1399999999999,"body":"for companies to create"},{"speaker":"Michael Domanic","startTime":1981.1399999999999,"endTime":1982.46,"body":"these products a lot faster."},{"speaker":"Michael Domanic","startTime":1982.49,"endTime":1984.5,"body":"Again, increase that"},{"speaker":"Michael Domanic","startTime":1982.49,"endTime":1984.5,"body":"product velocity."},{"speaker":"Michael Domanic","startTime":1984.77,"endTime":1987.8899999999999,"body":"It's no easier today"},{"speaker":"Michael Domanic","startTime":1984.77,"endTime":1987.8899999999999,"body":"to create products that"},{"speaker":"Michael Domanic","startTime":1987.8899999999999,"endTime":1989.27,"body":"resonate with your customers."},{"speaker":"Michael Domanic","startTime":1989.54,"endTime":1992.45,"body":"It's no easier to do that today"},{"speaker":"Michael Domanic","startTime":1989.54,"endTime":1992.45,"body":"than it was three years ago."},{"speaker":"Michael Domanic","startTime":1992.81,"endTime":1996.56,"body":"And I think that ux, you know,"},{"speaker":"Michael Domanic","startTime":1992.81,"endTime":1996.56,"body":"people in the UX discipline"},{"speaker":"Michael Domanic","startTime":1996.86,"endTime":2001.2,"body":"are going to be those really"},{"speaker":"Michael Domanic","startTime":1996.86,"endTime":2001.2,"body":"in demand, high demand experts."},{"speaker":"Michael Domanic","startTime":2001.52,"endTime":2003.1399999999999,"body":"That are going to be the"},{"speaker":"Michael Domanic","startTime":2001.52,"endTime":2003.1399999999999,"body":"ones that are gonna help"},{"speaker":"Michael Domanic","startTime":2003.1399999999999,"endTime":2004.16,"body":"their companies do that."},{"speaker":"Michael Domanic","startTime":2004.3999999999999,"endTime":2008.09,"body":"Because if you roll out 10"},{"speaker":"Michael Domanic","startTime":2004.3999999999999,"endTime":2008.09,"body":"x more features next year"},{"speaker":"Michael Domanic","startTime":2008.27,"endTime":2011.0,"body":"than you did last year,"},{"speaker":"Michael Domanic","startTime":2008.27,"endTime":2011.0,"body":"and those features are"},{"speaker":"Michael Domanic","startTime":2011.0,"endTime":2013.58,"body":"not again, resonating with"},{"speaker":"Michael Domanic","startTime":2011.0,"endTime":2013.58,"body":"your customers, you did"},{"speaker":"Michael Domanic","startTime":2013.58,"endTime":2014.72,"body":"not move the needle at all."},{"speaker":"Michael Domanic","startTime":2014.72,"endTime":2016.61,"body":"Like you did not increase"},{"speaker":"Michael Domanic","startTime":2014.72,"endTime":2016.61,"body":"your product velocity."},{"speaker":"Galen Low","startTime":2016.82,"endTime":2017.57,"body":"There's"},{"speaker":"Galen Low","startTime":2016.82,"endTime":2017.57,"body":"so much in there."},{"speaker":"Galen Low","startTime":2017.57,"endTime":2018.1399999999999,"body":"I love that all."},{"speaker":"Galen Low","startTime":2018.32,"endTime":2020.93,"body":"Long time listeners know that"},{"speaker":"Galen Low","startTime":2018.32,"endTime":2020.93,"body":"I've got a really deep, soft"},{"speaker":"Galen Low","startTime":2020.93,"endTime":2024.32,"body":"spot in my heart for good"},{"speaker":"Galen Low","startTime":2020.93,"endTime":2024.32,"body":"user experience design coming"},{"speaker":"Galen Low","startTime":2024.32,"endTime":2026.1499999999999,"body":"from a sort of human-centered"},{"speaker":"Galen Low","startTime":2024.32,"endTime":2026.1499999999999,"body":"design background, but."},{"speaker":"Michael Domanic","startTime":2026.18,"endTime":2027.26,"body":"We have"},{"speaker":"Michael Domanic","startTime":2026.18,"endTime":2027.26,"body":"that same soft spot."},{"speaker":"Galen Low","startTime":2027.3799999999999,"endTime":2027.59,"body":"Yeah."},{"speaker":"Galen Low","startTime":2027.59,"endTime":2027.83,"body":"Right."},{"speaker":"Galen Low","startTime":2027.83,"endTime":2029.57,"body":"And then I think it's like,"},{"speaker":"Galen Low","startTime":2027.83,"endTime":2029.57,"body":"it's really important what"},{"speaker":"Galen Low","startTime":2029.57,"endTime":2032.45,"body":"you mentioned a. When you"},{"speaker":"Galen Low","startTime":2029.57,"endTime":2032.45,"body":"started there, I was like,"},{"speaker":"Galen Low","startTime":2032.72,"endTime":2035.75,"body":"some folks might be like, wait"},{"speaker":"Galen Low","startTime":2032.72,"endTime":2035.75,"body":"a minute, you just said that"},{"speaker":"Galen Low","startTime":2035.93,"endTime":2038.78,"body":"wire framing's getting easier,"},{"speaker":"Galen Low","startTime":2035.93,"endTime":2038.78,"body":"coating's getting easier."},{"speaker":"Galen Low","startTime":2038.78,"endTime":2040.73,"body":"Developing experiences"},{"speaker":"Galen Low","startTime":2038.78,"endTime":2040.73,"body":"is getting easier."},{"speaker":"Galen Low","startTime":2040.73,"endTime":2042.95,"body":"Why would a UX"},{"speaker":"Galen Low","startTime":2040.73,"endTime":2042.95,"body":"person be valuable?"},{"speaker":"Galen Low","startTime":2042.95,"endTime":2044.1499999999999,"body":"Isn't that their whole job?"},{"speaker":"Galen Low","startTime":2044.36,"endTime":2046.67,"body":"And therein lies the problem,"},{"speaker":"Galen Low","startTime":2044.36,"endTime":2046.67,"body":"which is that actually"},{"speaker":"Galen Low","startTime":2046.67,"endTime":2048.2000000000003,"body":"that's not what the job is."},{"speaker":"Galen Low","startTime":2048.2000000000003,"endTime":2050.03,"body":"The job is to"},{"speaker":"Galen Low","startTime":2048.2000000000003,"endTime":2050.03,"body":"resonate with users."},{"speaker":"Galen Low","startTime":2050.2400000000002,"endTime":2052.28,"body":"And then I'm thinking about"},{"speaker":"Galen Low","startTime":2050.2400000000002,"endTime":2052.28,"body":"your transformation even"},{"speaker":"Galen Low","startTime":2052.28,"endTime":2054.29,"body":"internally and like not even"},{"speaker":"Galen Low","startTime":2052.28,"endTime":2054.29,"body":"the external product, but"},{"speaker":"Galen Low","startTime":2054.53,"endTime":2057.56,"body":"you have users interfacing"},{"speaker":"Galen Low","startTime":2054.53,"endTime":2057.56,"body":"with digital technology"},{"speaker":"Galen Low","startTime":2057.56,"endTime":2058.9100000000003,"body":"that you have sort of built."},{"speaker":"Galen Low","startTime":2059.29,"endTime":2061.81,"body":"To achieve an AI"},{"speaker":"Galen Low","startTime":2059.29,"endTime":2061.81,"body":"transformation of some sort"},{"speaker":"Galen Low","startTime":2062.11,"endTime":2063.88,"body":"that's UX that needs that."},{"speaker":"Galen Low","startTime":2063.88,"endTime":2064.9900000000002,"body":"These, they're users now."},{"speaker":"Galen Low","startTime":2064.9900000000002,"endTime":2067.48,"body":"They're not just, you"},{"speaker":"Galen Low","startTime":2064.9900000000002,"endTime":2067.48,"body":"know, employees using"},{"speaker":"Galen Low","startTime":2067.48,"endTime":2068.5,"body":"an internal tool."},{"speaker":"Galen Low","startTime":2068.6800000000003,"endTime":2071.05,"body":"And I think everyone listening"},{"speaker":"Galen Low","startTime":2068.6800000000003,"endTime":2071.05,"body":"and yourself, I think"},{"speaker":"Galen Low","startTime":2071.05,"endTime":2073.78,"body":"we've all had experience"},{"speaker":"Galen Low","startTime":2071.05,"endTime":2073.78,"body":"with that internal tool"},{"speaker":"Galen Low","startTime":2073.78,"endTime":2075.76,"body":"that no one pays attention"},{"speaker":"Galen Low","startTime":2073.78,"endTime":2075.76,"body":"to because it's internal."},{"speaker":"Galen Low","startTime":2075.76,"endTime":2077.84,"body":"It's just like, oh yeah,"},{"speaker":"Galen Low","startTime":2075.76,"endTime":2077.84,"body":"we suffer through this."},{"speaker":"Galen Low","startTime":2078.0400000000004,"endTime":2082.1800000000003,"body":"Like terrible cobbled"},{"speaker":"Galen Low","startTime":2078.0400000000004,"endTime":2082.1800000000003,"body":"together pseudo ERP so that"},{"speaker":"Galen Low","startTime":2082.1800000000003,"endTime":2083.02,"body":"we can run our business."},{"speaker":"Galen Low","startTime":2083.02,"endTime":2086.11,"body":"But like no one would think"},{"speaker":"Galen Low","startTime":2083.02,"endTime":2086.11,"body":"about improving it and yet."},{"speaker":"Galen Low","startTime":2086.585,"endTime":2088.565,"body":"The sort of adoption"},{"speaker":"Galen Low","startTime":2086.585,"endTime":2088.565,"body":"challenge, right?"},{"speaker":"Galen Low","startTime":2088.8050000000003,"endTime":2091.0550000000003,"body":"To get people starting to use"},{"speaker":"Galen Low","startTime":2088.8050000000003,"endTime":2091.0550000000003,"body":"these tools and for them to"},{"speaker":"Galen Low","startTime":2091.0550000000003,"endTime":2094.085,"body":"incrementally get better, not"},{"speaker":"Galen Low","startTime":2091.0550000000003,"endTime":2094.085,"body":"just like, cool, we did the"},{"speaker":"Galen Low","startTime":2094.085,"endTime":2097.3250000000003,"body":"thing, we have our custom GPTs"},{"speaker":"Galen Low","startTime":2094.085,"endTime":2097.3250000000003,"body":"like we're done, but actually"},{"speaker":"Galen Low","startTime":2097.5950000000003,"endTime":2101.645,"body":"create an experience that people"},{"speaker":"Galen Low","startTime":2097.5950000000003,"endTime":2101.645,"body":"will use that they find valuable"},{"speaker":"Galen Low","startTime":2101.8250000000003,"endTime":2105.0350000000003,"body":"to uplift the culture so that"},{"speaker":"Galen Low","startTime":2101.8250000000003,"endTime":2105.0350000000003,"body":"the business is healthier,"},{"speaker":"Galen Low","startTime":2105.0350000000003,"endTime":2107.465,"body":"so that you can attract the"},{"speaker":"Galen Low","startTime":2105.0350000000003,"endTime":2107.465,"body":"talent who is gonna do great"},{"speaker":"Galen Low","startTime":2107.465,"endTime":2110.8250000000003,"body":"work and still achieve that"},{"speaker":"Galen Low","startTime":2107.465,"endTime":2110.8250000000003,"body":"velocity and still achieve"},{"speaker":"Galen Low","startTime":2110.8250000000003,"endTime":2113.6150000000002,"body":"that level of innovation that"},{"speaker":"Galen Low","startTime":2110.8250000000003,"endTime":2113.6150000000002,"body":"needs to happen, especially"},{"speaker":"Galen Low","startTime":2113.6150000000002,"endTime":2115.1150000000002,"body":"in SaaS, but in any business."},{"speaker":"Galen Low","startTime":2115.4150000000004,"endTime":2118.505,"body":"So that we can continue on,"},{"speaker":"Galen Low","startTime":2115.4150000000004,"endTime":2118.505,"body":"I guess, into that expanse."},{"speaker":"Michael Domanic","startTime":2118.8050000000003,"endTime":2119.6150000000002,"body":"Totally agree."},{"speaker":"Galen Low","startTime":2120.005,"endTime":2121.2050000000004,"body":"I'm just"},{"speaker":"Galen Low","startTime":2120.005,"endTime":2121.2050000000004,"body":"riffing off what you said."},{"speaker":"Galen Low","startTime":2121.385,"endTime":2122.9750000000004,"body":"I really enjoyed that article."},{"speaker":"Galen Low","startTime":2123.2450000000003,"endTime":2127.4150000000004,"body":"I'm gonna include a link to it"},{"speaker":"Galen Low","startTime":2123.2450000000003,"endTime":2127.4150000000004,"body":"in the notes because as tempted"},{"speaker":"Galen Low","startTime":2127.4150000000004,"endTime":2130.505,"body":"as I am to like, we could dive"},{"speaker":"Galen Low","startTime":2127.4150000000004,"endTime":2130.505,"body":"into each one of them, I think"},{"speaker":"Galen Low","startTime":2130.505,"endTime":2131.855,"body":"there's so much to unpack there."},{"speaker":"Galen Low","startTime":2132.2650000000003,"endTime":2134.5750000000003,"body":"Maybe that's a conversation"},{"speaker":"Galen Low","startTime":2132.2650000000003,"endTime":2134.5750000000003,"body":"for another time."},{"speaker":"Michael Domanic","startTime":2134.7250000000004,"endTime":2136.1650000000004,"body":"You know, when"},{"speaker":"Michael Domanic","startTime":2134.7250000000004,"endTime":2136.1650000000004,"body":"I think of what I wrote in that"},{"speaker":"Michael Domanic","startTime":2136.1650000000004,"endTime":2140.1850000000004,"body":"article, it what might be really"},{"speaker":"Michael Domanic","startTime":2136.1650000000004,"endTime":2140.1850000000004,"body":"resonant with your audience"},{"speaker":"Michael Domanic","startTime":2140.1850000000004,"endTime":2143.5750000000003,"body":"is obviously the UX thing, but"},{"speaker":"Michael Domanic","startTime":2140.1850000000004,"endTime":2143.5750000000003,"body":"also get ready for the slot"},{"speaker":"Michael Domanic","startTime":2143.5750000000003,"endTime":2147.385,"body":"apocalypse because it's coming,"},{"speaker":"Michael Domanic","startTime":2143.5750000000003,"endTime":2147.385,"body":"I think by the end of the year."},{"speaker":"Michael Domanic","startTime":2147.7450000000003,"endTime":2151.7050000000004,"body":"By the end of 2026, i'm"},{"speaker":"Michael Domanic","startTime":2147.7450000000003,"endTime":2151.7050000000004,"body":"predicting a massive decline"},{"speaker":"Michael Domanic","startTime":2151.735,"endTime":2153.4750000000004,"body":"in usage of social media."},{"speaker":"Michael Domanic","startTime":2153.8050000000003,"endTime":2156.9550000000004,"body":"'cause I think that people"},{"speaker":"Michael Domanic","startTime":2153.8050000000003,"endTime":2156.9550000000004,"body":"are just gonna just be fed up"},{"speaker":"Michael Domanic","startTime":2156.9550000000004,"endTime":2159.505,"body":"with the slop and not really"},{"speaker":"Michael Domanic","startTime":2156.9550000000004,"endTime":2159.505,"body":"know what they're looking at."},{"speaker":"Michael Domanic","startTime":2159.8050000000003,"endTime":2162.235,"body":"And I actually think that"},{"speaker":"Michael Domanic","startTime":2159.8050000000003,"endTime":2162.235,"body":"like, you know, UX plays a"},{"speaker":"Michael Domanic","startTime":2162.235,"endTime":2164.425,"body":"role in there as well, right?"},{"speaker":"Michael Domanic","startTime":2164.425,"endTime":2167.005,"body":"If you're a social media"},{"speaker":"Michael Domanic","startTime":2164.425,"endTime":2167.005,"body":"company, you need to be thinking"},{"speaker":"Michael Domanic","startTime":2167.005,"endTime":2170.7850000000003,"body":"really strategically about what"},{"speaker":"Michael Domanic","startTime":2167.005,"endTime":2170.7850000000003,"body":"this means for your business"},{"speaker":"Michael Domanic","startTime":2170.7850000000003,"endTime":2173.395,"body":"and what kind of experience"},{"speaker":"Michael Domanic","startTime":2170.7850000000003,"endTime":2173.395,"body":"you wanna deliver to the"},{"speaker":"Michael Domanic","startTime":2173.395,"endTime":2174.835,"body":"people using your products."},{"speaker":"Michael Domanic","startTime":2175.2400000000002,"endTime":2177.23,"body":"So we're all trying"},{"speaker":"Michael Domanic","startTime":2175.2400000000002,"endTime":2177.23,"body":"to avoid that slop"},{"speaker":"Michael Domanic","startTime":2177.25,"endTime":2178.7200000000003,"body":"apocalypse, but it's coming."},{"speaker":"Galen Low","startTime":2178.96,"endTime":2180.3100000000004,"body":"You know, we"},{"speaker":"Galen Low","startTime":2178.96,"endTime":2180.3100000000004,"body":"wear out our channels"},{"speaker":"Galen Low","startTime":2180.3100000000004,"endTime":2181.36,"body":"so quickly these days."},{"speaker":"Galen Low","startTime":2181.36,"endTime":2181.5400000000004,"body":"Right."},{"speaker":"Galen Low","startTime":2182.3500000000004,"endTime":2184.36,"body":"It's like my inbox,"},{"speaker":"Galen Low","startTime":2182.3500000000004,"endTime":2184.36,"body":"like forget about it."},{"speaker":"Galen Low","startTime":2184.3900000000003,"endTime":2187.3900000000003,"body":"Email is like a channel that I,"},{"speaker":"Galen Low","startTime":2184.3900000000003,"endTime":2187.3900000000003,"body":"we barely use anymore because"},{"speaker":"Galen Low","startTime":2187.3900000000003,"endTime":2188.7400000000002,"body":"most of what I get is spam."},{"speaker":"Galen Low","startTime":2189.01,"endTime":2191.4700000000003,"body":"It'll be interesting"},{"speaker":"Galen Low","startTime":2189.01,"endTime":2191.4700000000003,"body":"to see what steps up to"},{"speaker":"Galen Low","startTime":2191.4700000000003,"endTime":2192.9700000000003,"body":"replace it or how we adapt."},{"speaker":"Michael Domanic","startTime":2193.2400000000002,"endTime":2193.69,"body":"Totally."},{"speaker":"Galen Low","startTime":2193.9300000000003,"endTime":2194.875,"body":"Michael,"},{"speaker":"Galen Low","startTime":2193.9300000000003,"endTime":2194.875,"body":"this has been awesome."},{"speaker":"Galen Low","startTime":2195.01,"endTime":2195.9100000000003,"body":"I really appreciate it."},{"speaker":"Galen Low","startTime":2196.1200000000003,"endTime":2198.4300000000003,"body":"Just for fun, do you have a"},{"speaker":"Galen Low","startTime":2196.1200000000003,"endTime":2198.4300000000003,"body":"question that you wanna ask me?"},{"speaker":"Michael Domanic","startTime":2198.5800000000004,"endTime":2201.13,"body":"What are your"},{"speaker":"Michael Domanic","startTime":2198.5800000000004,"endTime":2201.13,"body":"predictions for AI in 2026?"},{"speaker":"Galen Low","startTime":2201.5950000000003,"endTime":2203.7250000000004,"body":"You know, at"},{"speaker":"Galen Low","startTime":2201.5950000000003,"endTime":2203.7250000000004,"body":"a very high level and"},{"speaker":"Galen Low","startTime":2203.7250000000004,"endTime":2206.125,"body":"maybe an optimistic from"},{"speaker":"Galen Low","startTime":2203.7250000000004,"endTime":2206.125,"body":"an optimistic angle."},{"speaker":"Galen Low","startTime":2206.395,"endTime":2210.025,"body":"I think that some of the"},{"speaker":"Galen Low","startTime":2206.395,"endTime":2210.025,"body":"like myths, especially"},{"speaker":"Galen Low","startTime":2210.025,"endTime":2212.815,"body":"the like fearmongering"},{"speaker":"Galen Low","startTime":2210.025,"endTime":2212.815,"body":"will start to fall away."},{"speaker":"Galen Low","startTime":2212.8450000000003,"endTime":2214.465,"body":"It'll start to"},{"speaker":"Galen Low","startTime":2212.8450000000003,"endTime":2214.465,"body":"become irrelevant."},{"speaker":"Galen Low","startTime":2214.7650000000003,"endTime":2217.885,"body":"It just the forcing function"},{"speaker":"Galen Low","startTime":2214.7650000000003,"endTime":2217.885,"body":"of people actually using it and"},{"speaker":"Galen Low","startTime":2217.885,"endTime":2221.0950000000003,"body":"realizing what it can be used"},{"speaker":"Galen Low","startTime":2217.885,"endTime":2221.0950000000003,"body":"for and what it is good at doing"},{"speaker":"Galen Low","startTime":2221.0950000000003,"endTime":2222.145,"body":"and what it's not good at doing."},{"speaker":"Galen Low","startTime":2222.4150000000004,"endTime":2226.795,"body":"I think a lot of, call it hype"},{"speaker":"Galen Low","startTime":2222.4150000000004,"endTime":2226.795,"body":"cycle 3.0 will be, people will"},{"speaker":"Galen Low","startTime":2226.795,"endTime":2227.755,"body":"just be like, okay, like it."},{"speaker":"Galen Low","startTime":2228.03,"endTime":2231.09,"body":"I can't make it this"},{"speaker":"Galen Low","startTime":2228.03,"endTime":2231.09,"body":"boogeyman anymore."},{"speaker":"Galen Low","startTime":2231.3,"endTime":2231.84,"body":"It is a thing."},{"speaker":"Galen Low","startTime":2231.84,"endTime":2234.63,"body":"It's not necessarily good"},{"speaker":"Galen Low","startTime":2231.84,"endTime":2234.63,"body":"or bad as technology, but I"},{"speaker":"Galen Low","startTime":2234.63,"endTime":2239.1000000000004,"body":"think some of the like less"},{"speaker":"Galen Low","startTime":2234.63,"endTime":2239.1000000000004,"body":"factual hot takes about AI"},{"speaker":"Galen Low","startTime":2239.1000000000004,"endTime":2241.7400000000002,"body":"and transformation and what"},{"speaker":"Galen Low","startTime":2239.1000000000004,"endTime":2241.7400000000002,"body":"organizations are doing and"},{"speaker":"Galen Low","startTime":2241.7400000000002,"endTime":2242.55,"body":"how that's impacting business."},{"speaker":"Galen Low","startTime":2243.0400000000004,"endTime":2245.8900000000003,"body":"I hope that will start to like"},{"speaker":"Galen Low","startTime":2243.0400000000004,"endTime":2245.8900000000003,"body":"dissipate from the conversation."},{"speaker":"Galen Low","startTime":2246.0400000000004,"endTime":2248.4700000000003,"body":"Yes, maybe more schlop will"},{"speaker":"Galen Low","startTime":2246.0400000000004,"endTime":2248.4700000000003,"body":"enter, but like some of"},{"speaker":"Galen Low","startTime":2248.4700000000003,"endTime":2250.8700000000003,"body":"that sort of human led fear"},{"speaker":"Galen Low","startTime":2248.4700000000003,"endTime":2250.8700000000003,"body":"mongering that comes from"},{"speaker":"Galen Low","startTime":2250.8700000000003,"endTime":2252.88,"body":"an uninformed place, I think"},{"speaker":"Galen Low","startTime":2250.8700000000003,"endTime":2252.88,"body":"we'll start to dissipate."},{"speaker":"Michael Domanic","startTime":2253.09,"endTime":2253.69,"body":"Interesting."},{"speaker":"Michael Domanic","startTime":2253.69,"endTime":2256.3300000000004,"body":"So we're all gonna stop"},{"speaker":"Michael Domanic","startTime":2253.69,"endTime":2256.3300000000004,"body":"reading people like Gary"},{"speaker":"Michael Domanic","startTime":2256.3300000000004,"endTime":2258.8500000000004,"body":"Marcus who are AI doomers."},{"speaker":"Galen Low","startTime":2259.1200000000003,"endTime":2261.07,"body":"I mean, I guess there"},{"speaker":"Galen Low","startTime":2259.1200000000003,"endTime":2261.07,"body":"will probably still be doomers."},{"speaker":"Galen Low","startTime":2261.9700000000003,"endTime":2262.9300000000003,"body":"I just hope fewer."},{"speaker":"Galen Low","startTime":2264.2650000000003,"endTime":2265.5550000000003,"body":"Michael, I really appreciate it."},{"speaker":"Galen Low","startTime":2265.5550000000003,"endTime":2267.655,"body":"For folks who wanna learn more"},{"speaker":"Galen Low","startTime":2265.5550000000003,"endTime":2267.655,"body":"about you and UserTesting, where"},{"speaker":"Galen Low","startTime":2267.655,"endTime":2268.4950000000003,"body":"can they learn more about you?"},{"speaker":"Michael Domanic","startTime":2268.645,"endTime":2269.7250000000004,"body":"You can"},{"speaker":"Michael Domanic","startTime":2268.645,"endTime":2269.7250000000004,"body":"follow me on LinkedIn."},{"speaker":"Michael Domanic","startTime":2269.8450000000003,"endTime":2272.275,"body":"I post a lot of stuff about"},{"speaker":"Michael Domanic","startTime":2269.8450000000003,"endTime":2272.275,"body":"AI on LinkedIn if you're"},{"speaker":"Michael Domanic","startTime":2272.275,"endTime":2274.135,"body":"interested in following along."},{"speaker":"Michael Domanic","startTime":2274.4350000000004,"endTime":2274.675,"body":"Yeah."},{"speaker":"Michael Domanic","startTime":2274.675,"endTime":2278.0950000000003,"body":"Otherwise you know, if you're"},{"speaker":"Michael Domanic","startTime":2274.675,"endTime":2278.0950000000003,"body":"in a company that's interested"},{"speaker":"Michael Domanic","startTime":2278.0950000000003,"endTime":2280.465,"body":"in getting feedback on"},{"speaker":"Michael Domanic","startTime":2278.0950000000003,"endTime":2280.465,"body":"anything that you're doing,"},{"speaker":"Michael Domanic","startTime":2280.735,"endTime":2282.0950000000003,"body":"come see us at UserTesting."},{"speaker":"Michael Domanic","startTime":2282.1150000000002,"endTime":2283.885,"body":"It could be your AI"},{"speaker":"Michael Domanic","startTime":2282.1150000000002,"endTime":2283.885,"body":"transformation program,"},{"speaker":"Michael Domanic","startTime":2284.065,"endTime":2285.565,"body":"could be the products"},{"speaker":"Michael Domanic","startTime":2284.065,"endTime":2285.565,"body":"that you're creating."},{"speaker":"Michael Domanic","startTime":2285.9,"endTime":2287.94,"body":"It could be the slop that"},{"speaker":"Michael Domanic","startTime":2285.9,"endTime":2287.94,"body":"you're creating, like whatever."},{"speaker":"Michael Domanic","startTime":2287.94,"endTime":2289.71,"body":"If you wanna get"},{"speaker":"Michael Domanic","startTime":2287.94,"endTime":2289.71,"body":"feedback, let us know."},{"speaker":"Galen Low","startTime":2289.98,"endTime":2291.1800000000003,"body":"I love"},{"speaker":"Galen Low","startTime":2289.98,"endTime":2291.1800000000003,"body":"those three use cases."},{"speaker":"Galen Low","startTime":2292.5,"endTime":2292.86,"body":"Awesome."},{"speaker":"Galen Low","startTime":2292.86,"endTime":2293.67,"body":"Michael, thank you again."},{"speaker":"Galen Low","startTime":2293.67,"endTime":2294.36,"body":"I really appreciate it."},{"speaker":"Michael Domanic","startTime":2294.6000000000004,"endTime":2295.4100000000003,"body":"All"},{"speaker":"Michael Domanic","startTime":2294.6000000000004,"endTime":2295.4100000000003,"body":"right, thanks, Galen."},{"speaker":"Michael Domanic","startTime":2295.4100000000003,"endTime":2296.2200000000003,"body":"Great to chat with you."},{"speaker":"Galen Low","startTime":2297.51,"endTime":2299.1000000000004,"body":"That's it for"},{"speaker":"Galen Low","startTime":2297.51,"endTime":2299.1000000000004,"body":"today's episode of The Digital"},{"speaker":"Galen Low","startTime":2299.1000000000004,"endTime":2300.27,"body":"Project Manager podcast."},{"speaker":"Galen Low","startTime":2300.48,"endTime":2302.28,"body":"If you enjoyed this"},{"speaker":"Galen Low","startTime":2300.48,"endTime":2302.28,"body":"conversation, make sure"},{"speaker":"Galen Low","startTime":2302.28,"endTime":2303.57,"body":"to subscribe wherever"},{"speaker":"Galen Low","startTime":2302.28,"endTime":2303.57,"body":"you're listening."},{"speaker":"Galen Low","startTime":2303.84,"endTime":2305.82,"body":"And if you want even"},{"speaker":"Galen Low","startTime":2303.84,"endTime":2305.82,"body":"more tactical insights"},{"speaker":"Galen Low","startTime":2305.82,"endTime":2308.2200000000003,"body":"like case studies and"},{"speaker":"Galen Low","startTime":2305.82,"endTime":2308.2200000000003,"body":"playbooks, head on over to"},{"speaker":"Galen Low","startTime":2308.2200000000003,"endTime":2310.53,"body":"thedigitalprojectmanager.com."},{"speaker":"Galen Low","startTime":2310.545,"endTime":2312.135,"body":"Until next time,"},{"speaker":"Galen Low","startTime":2310.545,"endTime":2312.135,"body":"thanks for listening."}]}