{"version":"1.0.0","segments":[{"speaker":"Galen Low","startTime":0.91,"endTime":3.03,"body":"Some say that"},{"speaker":"Galen Low","startTime":0.91,"endTime":3.03,"body":"AI is killing creativity"},{"speaker":"Galen Low","startTime":3.03,"endTime":5.88,"body":"and artistic expression in"},{"speaker":"Galen Low","startTime":3.03,"endTime":5.88,"body":"favor of commodified slop."},{"speaker":"Galen Low","startTime":6.22,"endTime":8.389,"body":"But that's also what some"},{"speaker":"Galen Low","startTime":6.22,"endTime":8.389,"body":"painters said when the"},{"speaker":"Galen Low","startTime":8.39,"endTime":10.76,"body":"camera entered the fray,"},{"speaker":"Galen Low","startTime":8.39,"endTime":10.76,"body":"and that's also what some"},{"speaker":"Galen Low","startTime":10.76,"endTime":13.469,"body":"photographers said when camera"},{"speaker":"Galen Low","startTime":10.76,"endTime":13.469,"body":"phones entered the fray."},{"speaker":"Galen Low","startTime":14.009,"endTime":17.16,"body":"Oh, and truth be told, before"},{"speaker":"Galen Low","startTime":14.009,"endTime":17.16,"body":"there was AI slop, there"},{"speaker":"Galen Low","startTime":17.16,"endTime":18.21,"body":"was just straight-up slop."},{"speaker":"Galen Low","startTime":18.619,"endTime":21.39,"body":"Bad quality creative"},{"speaker":"Galen Low","startTime":18.619,"endTime":21.39,"body":"outputs have always existed."},{"speaker":"Galen Low","startTime":21.869,"endTime":25.019,"body":"So when it comes down to"},{"speaker":"Galen Low","startTime":21.869,"endTime":25.019,"body":"disruption versus innovation"},{"speaker":"Galen Low","startTime":25.029,"endTime":28.19,"body":"in the creative agency space,"},{"speaker":"Galen Low","startTime":25.029,"endTime":28.19,"body":"many of the same rules apply."},{"speaker":"Galen Low","startTime":28.679,"endTime":30.659,"body":"No one's an expert yet,"},{"speaker":"Galen Low","startTime":28.679,"endTime":30.659,"body":"and there's definitely"},{"speaker":"Galen Low","startTime":30.66,"endTime":32.729,"body":"a lot of AI-generated"},{"speaker":"Galen Low","startTime":30.66,"endTime":32.729,"body":"output that's missing the"},{"speaker":"Galen Low","startTime":32.729,"endTime":35.779,"body":"mark, but the technology"},{"speaker":"Galen Low","startTime":32.729,"endTime":35.779,"body":"also has the potential to"},{"speaker":"Galen Low","startTime":35.879,"endTime":37.499,"body":"elevate creativity as well."},{"speaker":"Galen Low","startTime":38.009,"endTime":40.399,"body":"To explore that idea, I"},{"speaker":"Galen Low","startTime":38.009,"endTime":40.399,"body":"brought in the co-founders"},{"speaker":"Galen Low","startTime":40.399,"endTime":43.179,"body":"of Original Model, an"},{"speaker":"Galen Low","startTime":40.399,"endTime":43.179,"body":"AI-native creative agency."},{"speaker":"Galen Low","startTime":43.7,"endTime":46.489,"body":"They join me live while on"},{"speaker":"Galen Low","startTime":43.7,"endTime":46.489,"body":"location at the Cannes Lions"},{"speaker":"Galen Low","startTime":46.509,"endTime":49.129,"body":"International Festival of"},{"speaker":"Galen Low","startTime":46.509,"endTime":49.129,"body":"Creativity to share their"},{"speaker":"Galen Low","startTime":49.129,"endTime":52.369,"body":"approach to using AI in their"},{"speaker":"Galen Low","startTime":49.129,"endTime":52.369,"body":"process and how forward-thinking"},{"speaker":"Galen Low","startTime":52.369,"endTime":55.109,"body":"agencies like theirs are"},{"speaker":"Galen Low","startTime":52.369,"endTime":55.109,"body":"embracing AI in a way that"},{"speaker":"Galen Low","startTime":55.119,"endTime":57.849,"body":"might redefine marketing"},{"speaker":"Galen Low","startTime":55.119,"endTime":57.849,"body":"and advertising forever."},{"speaker":"Galen Low","startTime":58.299,"endTime":60.019,"body":"Oh, and please excuse the audio."},{"speaker":"Galen Low","startTime":60.089,"endTime":62.059,"body":"My guests had to change"},{"speaker":"Galen Low","startTime":60.089,"endTime":62.059,"body":"location at the last minute"},{"speaker":"Galen Low","startTime":62.239,"endTime":64.389,"body":"and ended up literally on"},{"speaker":"Galen Low","startTime":62.239,"endTime":64.389,"body":"a beach in the thick of"},{"speaker":"Galen Low","startTime":64.39,"endTime":65.63,"body":"the festivities in Cannes."},{"speaker":"Galen Low","startTime":65.959,"endTime":67.329,"body":"Consider it part of the vibe."},{"speaker":"Galen Low","startTime":67.74,"endTime":68.57,"body":"Hope you enjoy the episode."},{"speaker":"Galen Low","startTime":73.907,"endTime":76.387,"body":"Welcome to the Digital Project"},{"speaker":"Galen Low","startTime":73.907,"endTime":76.387,"body":"Manager Podcast—the show that"},{"speaker":"Galen Low","startTime":76.387,"endTime":78.758,"body":"helps delivery leaders work"},{"speaker":"Galen Low","startTime":76.387,"endTime":78.758,"body":"smarter, deliver smoother,"},{"speaker":"Galen Low","startTime":78.848,"endTime":81.137,"body":"and lead their teams with"},{"speaker":"Galen Low","startTime":78.848,"endTime":81.137,"body":"confidence in the age of AI."},{"speaker":"Galen Low","startTime":81.568,"endTime":83.808,"body":"I'm Galen, and every week"},{"speaker":"Galen Low","startTime":81.568,"endTime":83.808,"body":"we dive into real-world"},{"speaker":"Galen Low","startTime":83.808,"endTime":86.887,"body":"strategies, emerging trends,"},{"speaker":"Galen Low","startTime":83.808,"endTime":86.887,"body":"proven frameworks, and the"},{"speaker":"Galen Low","startTime":86.887,"endTime":88.967,"body":"occasional war story from"},{"speaker":"Galen Low","startTime":86.887,"endTime":88.967,"body":"the project front lines."},{"speaker":"Galen Low","startTime":89.607,"endTime":91.287,"body":"Whether you're steering"},{"speaker":"Galen Low","startTime":89.607,"endTime":91.287,"body":"massive transformation"},{"speaker":"Galen Low","startTime":91.287,"endTime":93.978,"body":"projects, wrangling AI"},{"speaker":"Galen Low","startTime":91.287,"endTime":93.978,"body":"workflows, or just trying to"},{"speaker":"Galen Low","startTime":93.978,"endTime":96.537,"body":"keep the chaos under control,"},{"speaker":"Galen Low","startTime":93.978,"endTime":96.537,"body":"you're in the right place."},{"speaker":"Galen Low","startTime":97.137,"endTime":97.837,"body":"Let's get into it."},{"speaker":"Galen Low","startTime":98.338,"endTime":101.298,"body":"Okay, today we are diving"},{"speaker":"Galen Low","startTime":98.338,"endTime":101.298,"body":"into the state of the creative"},{"speaker":"Galen Low","startTime":101.298,"endTime":105.198,"body":"agency and what modern agency"},{"speaker":"Galen Low","startTime":101.298,"endTime":105.198,"body":"teams are doing to redefine"},{"speaker":"Galen Low","startTime":105.198,"endTime":108.397,"body":"marketing and advertising"},{"speaker":"Galen Low","startTime":105.198,"endTime":108.397,"body":"against the backdrop of AI."},{"speaker":"Galen Low","startTime":108.878,"endTime":111.097,"body":"Specifically, we're going"},{"speaker":"Galen Low","startTime":108.878,"endTime":111.097,"body":"to be zeroing in on where"},{"speaker":"Galen Low","startTime":111.097,"endTime":113.507,"body":"creative agencies should"},{"speaker":"Galen Low","startTime":111.097,"endTime":113.507,"body":"be placing AI tools and"},{"speaker":"Galen Low","startTime":113.507,"endTime":116.817,"body":"technology in their process to"},{"speaker":"Galen Low","startTime":113.507,"endTime":116.817,"body":"find that sweet spot between"},{"speaker":"Galen Low","startTime":116.817,"endTime":119.737,"body":"profitability, efficiency,"},{"speaker":"Galen Low","startTime":116.817,"endTime":119.737,"body":"and creative excellence."},{"speaker":"Galen Low","startTime":120.568,"endTime":123.318,"body":"Joining me live from Cannes"},{"speaker":"Galen Low","startTime":120.568,"endTime":123.318,"body":"Lions Festival of Creativity"},{"speaker":"Galen Low","startTime":123.638,"endTime":126.458,"body":"are Tom Brown and Eric Oldrin,"},{"speaker":"Galen Low","startTime":123.638,"endTime":126.458,"body":"co-founders of Original"},{"speaker":"Galen Low","startTime":126.458,"endTime":127.728,"body":"Model Creative Agency."},{"speaker":"Galen Low","startTime":128.138,"endTime":131.058,"body":"During their time at Meta, Eric"},{"speaker":"Galen Low","startTime":128.138,"endTime":131.058,"body":"and Tom witnessed multiple waves"},{"speaker":"Galen Low","startTime":131.058,"endTime":134.557,"body":"of technological disruption that"},{"speaker":"Galen Low","startTime":131.058,"endTime":134.557,"body":"reshaped how brands, creators,"},{"speaker":"Galen Low","startTime":134.578,"endTime":136.108,"body":"and audiences interact."},{"speaker":"Galen Low","startTime":136.468,"endTime":138.817,"body":"And today, they've taken"},{"speaker":"Galen Low","startTime":136.468,"endTime":138.817,"body":"those lessons and built"},{"speaker":"Galen Low","startTime":138.837,"endTime":141.977,"body":"Original Model, an AI native"},{"speaker":"Galen Low","startTime":138.837,"endTime":141.977,"body":"creative agency producing"},{"speaker":"Galen Low","startTime":141.988,"endTime":144.918,"body":"everything from brand films"},{"speaker":"Galen Low","startTime":141.988,"endTime":144.918,"body":"to integrated campaigns to"},{"speaker":"Galen Low","startTime":144.927,"endTime":148.307,"body":"experimental artistic cinema"},{"speaker":"Galen Low","startTime":144.927,"endTime":148.307,"body":"using AI throughout the"},{"speaker":"Galen Low","startTime":148.308,"endTime":149.948,"body":"entire production process."},{"speaker":"Galen Low","startTime":150.277,"endTime":152.257,"body":"Tom, Eric, thanks for"},{"speaker":"Galen Low","startTime":150.277,"endTime":152.257,"body":"being here with me today."},{"speaker":"Tom Brown","startTime":152.628,"endTime":153.577,"body":"Hey,"},{"speaker":"Tom Brown","startTime":152.628,"endTime":153.577,"body":"thank you, Galen."},{"speaker":"Eric Oldrin","startTime":153.587,"endTime":153.837,"body":"Yep."},{"speaker":"Eric Oldrin","startTime":153.898,"endTime":154.258,"body":"Thank you."},{"speaker":"Tom Brown","startTime":154.267,"endTime":155.487,"body":"Wonderful"},{"speaker":"Tom Brown","startTime":154.267,"endTime":155.487,"body":"introduction."},{"speaker":"Eric Oldrin","startTime":155.837,"endTime":156.538,"body":"Yeah, I love that."},{"speaker":"Galen Low","startTime":157.468,"endTime":157.818,"body":"Thank you."},{"speaker":"Galen Low","startTime":158.027,"endTime":160.698,"body":"Yeah, so, for folks who are"},{"speaker":"Galen Low","startTime":158.027,"endTime":160.698,"body":"listening, you probably hear"},{"speaker":"Galen Low","startTime":160.698,"endTime":163.478,"body":"the sounds of some things"},{"speaker":"Galen Low","startTime":160.698,"endTime":163.478,"body":"happening in the background,"},{"speaker":"Galen Low","startTime":163.508,"endTime":166.018,"body":"maybe some waves crashing"},{"speaker":"Galen Low","startTime":163.508,"endTime":166.018,"body":"against the shore because"},{"speaker":"Galen Low","startTime":166.018,"endTime":169.098,"body":"Eric and Tom are literally"},{"speaker":"Galen Low","startTime":166.018,"endTime":169.098,"body":"on the beach in Cannes."},{"speaker":"Galen Low","startTime":169.308,"endTime":172.698,"body":"I'm gazing at this beautiful"},{"speaker":"Galen Low","startTime":169.308,"endTime":172.698,"body":"vista, so I know we've got"},{"speaker":"Galen Low","startTime":172.698,"endTime":175.338,"body":"some background sound on this,"},{"speaker":"Galen Low","startTime":172.698,"endTime":175.338,"body":"but I thought we would try"},{"speaker":"Galen Low","startTime":175.338,"endTime":179.498,"body":"and bottle some of this energy"},{"speaker":"Galen Low","startTime":175.338,"endTime":179.498,"body":"because you two, I mean, it's"},{"speaker":"Galen Low","startTime":179.518,"endTime":182.457,"body":"what, day three of the festival?"},{"speaker":"Eric Oldrin","startTime":182.698,"endTime":183.598,"body":"Yeah, day three."},{"speaker":"Tom Brown","startTime":183.807,"endTime":184.917,"body":"Kinda"},{"speaker":"Tom Brown","startTime":183.807,"endTime":184.917,"body":"lose track, honestly."},{"speaker":"Galen Low","startTime":185.077,"endTime":185.097,"body":"Yeah."},{"speaker":"Galen Low","startTime":185.678,"endTime":185.848,"body":"Yeah."},{"speaker":"Galen Low","startTime":185.848,"endTime":185.937,"body":"Yeah."},{"speaker":"Galen Low","startTime":186.127,"endTime":187.177,"body":"It's all blurring into one."},{"speaker":"Galen Low","startTime":187.908,"endTime":190.768,"body":"I mean, this is one of the"},{"speaker":"Galen Low","startTime":187.908,"endTime":190.768,"body":"most celebrated creative"},{"speaker":"Galen Low","startTime":190.768,"endTime":191.718,"body":"festivals in the world."},{"speaker":"Galen Low","startTime":191.917,"endTime":193.707,"body":"There's a lot going"},{"speaker":"Galen Low","startTime":191.917,"endTime":193.707,"body":"on there right now."},{"speaker":"Galen Low","startTime":193.837,"endTime":197.598,"body":"Even coming on to the"},{"speaker":"Galen Low","startTime":193.837,"endTime":197.598,"body":"studio here, I know y- your"},{"speaker":"Galen Low","startTime":197.608,"endTime":200.658,"body":"original location got bumped"},{"speaker":"Galen Low","startTime":197.608,"endTime":200.658,"body":"by someone called Oprah."},{"speaker":"Galen Low","startTime":200.747,"endTime":203.737,"body":"Again, thank you for spending"},{"speaker":"Galen Low","startTime":200.747,"endTime":203.737,"body":"the time with me here today."},{"speaker":"Galen Low","startTime":203.938,"endTime":206.887,"body":"I'm hoping we can kind of"},{"speaker":"Galen Low","startTime":203.938,"endTime":206.887,"body":"get that Cannes Lions vibe."},{"speaker":"Galen Low","startTime":207.107,"endTime":209.327,"body":"I, of course, am stuck here"},{"speaker":"Galen Low","startTime":207.107,"endTime":209.327,"body":"at home with my coffee and"},{"speaker":"Galen Low","startTime":209.327,"endTime":212.488,"body":"slippers, but I will live a"},{"speaker":"Galen Low","startTime":209.327,"endTime":212.488,"body":"bit vicariously through you and"},{"speaker":"Galen Low","startTime":212.488,"endTime":213.598,"body":"hopefully our listeners too."},{"speaker":"Galen Low","startTime":214.257,"endTime":216.647,"body":"I thought what I might do is"},{"speaker":"Galen Low","startTime":214.257,"endTime":216.647,"body":"kinda start off with a bit of"},{"speaker":"Galen Low","startTime":216.648,"endTime":219.908,"body":"a spicy question and then just"},{"speaker":"Galen Low","startTime":216.648,"endTime":219.908,"body":"see where the wind takes us."},{"speaker":"Galen Low","startTime":220.278,"endTime":223.887,"body":"Along the way, I'm hoping we"},{"speaker":"Galen Low","startTime":220.278,"endTime":223.887,"body":"can just touch on what genuinely"},{"speaker":"Galen Low","startTime":223.898,"endTime":226.868,"body":"great AI-powered creative work"},{"speaker":"Galen Low","startTime":223.898,"endTime":226.868,"body":"looks like and why so many"},{"speaker":"Galen Low","startTime":226.868,"endTime":227.917,"body":"people are getting it wrong."},{"speaker":"Galen Low","startTime":228.188,"endTime":231.287,"body":"I'd like to kind of touch on how"},{"speaker":"Galen Low","startTime":228.188,"endTime":231.287,"body":"you actually use AI throughout"},{"speaker":"Galen Low","startTime":231.288,"endTime":233.498,"body":"your creative process, and"},{"speaker":"Galen Low","startTime":231.288,"endTime":233.498,"body":"what checks and balances are"},{"speaker":"Galen Low","startTime":233.498,"endTime":236.327,"body":"in place to maintain your"},{"speaker":"Galen Low","startTime":233.498,"endTime":236.327,"body":"standard of quality, and I'd"},{"speaker":"Galen Low","startTime":236.328,"endTime":239.008,"body":"also like to just talk about"},{"speaker":"Galen Low","startTime":236.328,"endTime":239.008,"body":"what creative agencies might"},{"speaker":"Galen Low","startTime":239.017,"endTime":242.488,"body":"look like three to five years"},{"speaker":"Galen Low","startTime":239.017,"endTime":242.488,"body":"from now if AI continues to"},{"speaker":"Galen Low","startTime":242.488,"endTime":244.108,"body":"improve at its current pace."},{"speaker":"Tom Brown","startTime":244.398,"endTime":245.578,"body":"That"},{"speaker":"Tom Brown","startTime":244.398,"endTime":245.578,"body":"sounds fantastic."},{"speaker":"Tom Brown","startTime":246.188,"endTime":247.528,"body":"And we think about"},{"speaker":"Tom Brown","startTime":246.188,"endTime":247.528,"body":"all those things."},{"speaker":"Galen Low","startTime":248.477,"endTime":248.997,"body":"I imagine."},{"speaker":"Galen Low","startTime":249.188,"endTime":251.618,"body":"Imagine they're top of mind,"},{"speaker":"Galen Low","startTime":249.188,"endTime":251.618,"body":"A, right now, and B, just"},{"speaker":"Galen Low","startTime":251.618,"endTime":254.687,"body":"you know, you're building a"},{"speaker":"Galen Low","startTime":251.618,"endTime":254.687,"body":"business in a space and context"},{"speaker":"Galen Low","startTime":254.687,"endTime":257.437,"body":"that just didn't exist before,"},{"speaker":"Galen Low","startTime":254.687,"endTime":257.437,"body":"but we'll get into that."},{"speaker":"Galen Low","startTime":257.717,"endTime":261.178,"body":"I thought maybe I can start"},{"speaker":"Galen Low","startTime":257.717,"endTime":261.178,"body":"with a spicy question that"},{"speaker":"Galen Low","startTime":261.368,"endTime":264.927,"body":"creative agency folks have on"},{"speaker":"Galen Low","startTime":261.368,"endTime":264.927,"body":"the brain who may be listening"},{"speaker":"Galen Low","startTime":264.937,"endTime":267.247,"body":"and who may be curious, and"},{"speaker":"Galen Low","startTime":264.937,"endTime":267.247,"body":"let me take a running start"},{"speaker":"Galen Low","startTime":267.247,"endTime":271.077,"body":"at this because you all do a"},{"speaker":"Galen Low","startTime":267.247,"endTime":271.077,"body":"lot of really good video work."},{"speaker":"Galen Low","startTime":271.338,"endTime":273.558,"body":"One glance at your YouTube"},{"speaker":"Galen Low","startTime":271.338,"endTime":273.558,"body":"page is all I needed"},{"speaker":"Galen Low","startTime":273.558,"endTime":274.527,"body":"to understand that."},{"speaker":"Galen Low","startTime":274.777,"endTime":277.237,"body":"But for some folks it might"},{"speaker":"Galen Low","startTime":274.777,"endTime":277.237,"body":"fall into the category of"},{"speaker":"Galen Low","startTime":277.407,"endTime":280.427,"body":"AI video, which is a term"},{"speaker":"Galen Low","startTime":277.407,"endTime":280.427,"body":"that can send some people"},{"speaker":"Galen Low","startTime":280.437,"endTime":281.297,"body":"running for the hills."},{"speaker":"Galen Low","startTime":281.733,"endTime":284.273,"body":"And then the thing for me"},{"speaker":"Galen Low","startTime":281.733,"endTime":284.273,"body":"is that AI video tools are"},{"speaker":"Galen Low","startTime":284.273,"endTime":286.403,"body":"improving almost every day,"},{"speaker":"Galen Low","startTime":284.273,"endTime":286.403,"body":"and in the past year we've"},{"speaker":"Galen Low","startTime":286.403,"endTime":289.703,"body":"gone from janky Super Bowl"},{"speaker":"Galen Low","startTime":286.403,"endTime":289.703,"body":"ads to realistic celebrity"},{"speaker":"Galen Low","startTime":289.703,"endTime":293.773,"body":"fight sequences, to convincing"},{"speaker":"Galen Low","startTime":289.703,"endTime":293.773,"body":"propaganda, to AI influencers,"},{"speaker":"Galen Low","startTime":293.783,"endTime":296.643,"body":"to entire feature-length"},{"speaker":"Galen Low","startTime":293.783,"endTime":296.643,"body":"films being generated with AI."},{"speaker":"Galen Low","startTime":297.053,"endTime":299.743,"body":"And yet, with all of these"},{"speaker":"Galen Low","startTime":297.053,"endTime":299.743,"body":"advances, AI video is still"},{"speaker":"Galen Low","startTime":299.743,"endTime":303.023,"body":"haunted by notions of slop,"},{"speaker":"Galen Low","startTime":299.743,"endTime":303.023,"body":"with everyone trying to pick"},{"speaker":"Galen Low","startTime":303.023,"endTime":307.163,"body":"out obvious AI, and in some"},{"speaker":"Galen Low","startTime":303.023,"endTime":307.163,"body":"cases actually getting it wrong."},{"speaker":"Galen Low","startTime":307.193,"endTime":311.653,"body":"So I thought I'd ask you,"},{"speaker":"Galen Low","startTime":307.193,"endTime":311.653,"body":"why do we, as humans, want"},{"speaker":"Galen Low","startTime":311.703,"endTime":313.413,"body":"to hate AI video so much?"},{"speaker":"Tom Brown","startTime":313.723,"endTime":315.833,"body":"I think there's"},{"speaker":"Tom Brown","startTime":313.723,"endTime":315.833,"body":"a-- at a very high level,"},{"speaker":"Tom Brown","startTime":316.213,"endTime":319.544,"body":"people don't like bad content."},{"speaker":"Tom Brown","startTime":320.204,"endTime":323.004,"body":"AI slop, those two things"},{"speaker":"Tom Brown","startTime":320.204,"endTime":323.004,"body":"coming together is part"},{"speaker":"Tom Brown","startTime":323.004,"endTime":325.254,"body":"of the vernacular in"},{"speaker":"Tom Brown","startTime":323.004,"endTime":325.254,"body":"the industry today."},{"speaker":"Tom Brown","startTime":325.623,"endTime":328.983,"body":"Slop has been around for a long"},{"speaker":"Tom Brown","startTime":325.623,"endTime":328.983,"body":"time, and AI's just kind of been"},{"speaker":"Tom Brown","startTime":328.984,"endTime":334.003,"body":"bolted on, in part because the"},{"speaker":"Tom Brown","startTime":328.984,"endTime":334.003,"body":"tools allow so many people to"},{"speaker":"Tom Brown","startTime":334.004,"endTime":336.554,"body":"create a plethora of content."},{"speaker":"Tom Brown","startTime":337.013,"endTime":340.693,"body":"And so there's just more"},{"speaker":"Tom Brown","startTime":337.013,"endTime":340.693,"body":"opportunity to put out"},{"speaker":"Tom Brown","startTime":340.693,"endTime":344.963,"body":"work that is maybe not"},{"speaker":"Tom Brown","startTime":340.693,"endTime":344.963,"body":"really designed, there's"},{"speaker":"Tom Brown","startTime":344.963,"endTime":348.014,"body":"no real craft or direction,"},{"speaker":"Tom Brown","startTime":344.963,"endTime":348.014,"body":"there's not a story arc."},{"speaker":"Tom Brown","startTime":348.404,"endTime":352.582,"body":"People haven't really invested"},{"speaker":"Tom Brown","startTime":348.404,"endTime":352.582,"body":"in the idea itself And so I"},{"speaker":"Tom Brown","startTime":352.582,"endTime":356.372,"body":"think it, it just, when you have"},{"speaker":"Tom Brown","startTime":352.582,"endTime":356.372,"body":"that percentage of content out"},{"speaker":"Tom Brown","startTime":356.372,"endTime":358.432,"body":"there, it becomes a big target."},{"speaker":"Tom Brown","startTime":358.872,"endTime":362.932,"body":"But there's also other things"},{"speaker":"Tom Brown","startTime":358.872,"endTime":362.932,"body":"that contribute to anxiety"},{"speaker":"Tom Brown","startTime":362.932,"endTime":365.911,"body":"around it, whether it's"},{"speaker":"Tom Brown","startTime":362.932,"endTime":365.911,"body":"dislike or just sort of, you"},{"speaker":"Tom Brown","startTime":365.912,"endTime":368.092,"body":"know, people are averse to it."},{"speaker":"Tom Brown","startTime":368.512,"endTime":370.911,"body":"I think in general, people"},{"speaker":"Tom Brown","startTime":368.512,"endTime":370.911,"body":"are averse to new things."},{"speaker":"Tom Brown","startTime":371.281,"endTime":374.952,"body":"Eric and I have both spent a"},{"speaker":"Tom Brown","startTime":371.281,"endTime":374.952,"body":"lot of time at Facebook and"},{"speaker":"Tom Brown","startTime":374.952,"endTime":378.591,"body":"Instagram, and ultimately at"},{"speaker":"Tom Brown","startTime":374.952,"endTime":378.591,"body":"Meta, and we saw firsthand"},{"speaker":"Tom Brown","startTime":378.601,"endTime":381.651,"body":"all these new opportunities"},{"speaker":"Tom Brown","startTime":378.601,"endTime":381.651,"body":"for marketers and advertisers"},{"speaker":"Tom Brown","startTime":381.652,"endTime":384.802,"body":"to create interesting things"},{"speaker":"Tom Brown","startTime":381.652,"endTime":384.802,"body":"on the technology stack"},{"speaker":"Tom Brown","startTime":384.882,"endTime":386.192,"body":"that company had to offer."},{"speaker":"Tom Brown","startTime":386.522,"endTime":388.971,"body":"And there was just natural"},{"speaker":"Tom Brown","startTime":386.522,"endTime":388.971,"body":"resistance to try that"},{"speaker":"Tom Brown","startTime":388.982,"endTime":391.912,"body":"because it's hard, because"},{"speaker":"Tom Brown","startTime":388.982,"endTime":391.912,"body":"it's different, and so"},{"speaker":"Tom Brown","startTime":391.912,"endTime":393.982,"body":"that's probably another"},{"speaker":"Tom Brown","startTime":391.912,"endTime":393.982,"body":"reason, but there's probably"},{"speaker":"Tom Brown","startTime":393.982,"endTime":396.122,"body":"a few-- I mean, we talked"},{"speaker":"Tom Brown","startTime":393.982,"endTime":396.122,"body":"about a few others as well."},{"speaker":"Eric Oldrin","startTime":396.482,"endTime":397.492,"body":"Yeah, I"},{"speaker":"Eric Oldrin","startTime":396.482,"endTime":397.492,"body":"think there, there's"},{"speaker":"Eric Oldrin","startTime":397.492,"endTime":398.552,"body":"some adversity to that."},{"speaker":"Eric Oldrin","startTime":398.902,"endTime":402.092,"body":"You know, for us, you have"},{"speaker":"Eric Oldrin","startTime":398.902,"endTime":402.092,"body":"seen, like you said, some"},{"speaker":"Eric Oldrin","startTime":402.312,"endTime":405.772,"body":"examples of AI that's a very"},{"speaker":"Eric Oldrin","startTime":402.312,"endTime":405.772,"body":"tangible output for a lot"},{"speaker":"Eric Oldrin","startTime":405.772,"endTime":407.102,"body":"of our creative thinking."},{"speaker":"Eric Oldrin","startTime":407.341,"endTime":411.392,"body":"But as a creative agency, we"},{"speaker":"Eric Oldrin","startTime":407.341,"endTime":411.392,"body":"look at AI as a tool, and we"},{"speaker":"Eric Oldrin","startTime":411.392,"endTime":414.652,"body":"use whatever means necessary"},{"speaker":"Eric Oldrin","startTime":411.392,"endTime":414.652,"body":"in order to communicate an"},{"speaker":"Eric Oldrin","startTime":414.652,"endTime":418.231,"body":"idea, in order to build a"},{"speaker":"Eric Oldrin","startTime":414.652,"endTime":418.231,"body":"brand, and to build a messaging"},{"speaker":"Eric Oldrin","startTime":418.232,"endTime":419.791,"body":"platform around that brand."},{"speaker":"Eric Oldrin","startTime":420.162,"endTime":421.931,"body":"And so that might be"},{"speaker":"Eric Oldrin","startTime":420.162,"endTime":421.931,"body":"a practical shoot."},{"speaker":"Eric Oldrin","startTime":422.232,"endTime":425.082,"body":"You know, I heard yesterday that"},{"speaker":"Eric Oldrin","startTime":422.232,"endTime":425.082,"body":"the Coinbase commercial, that"},{"speaker":"Eric Oldrin","startTime":425.082,"endTime":428.161,"body":"was all shot practically, that"},{"speaker":"Eric Oldrin","startTime":425.082,"endTime":428.161,"body":"won in Cannes Lion, you know?"},{"speaker":"Eric Oldrin","startTime":428.182,"endTime":431.461,"body":"And, you know, there's a hunger"},{"speaker":"Eric Oldrin","startTime":428.182,"endTime":431.461,"body":"for authenticity, and there's"},{"speaker":"Eric Oldrin","startTime":431.462,"endTime":433.782,"body":"also a hunger for all sorts"},{"speaker":"Eric Oldrin","startTime":431.462,"endTime":433.782,"body":"of other forms of expression."},{"speaker":"Eric Oldrin","startTime":433.782,"endTime":435.282,"body":"Maybe it calls for claymation."},{"speaker":"Eric Oldrin","startTime":435.532,"endTime":437.312,"body":"Maybe it calls for audio only."},{"speaker":"Eric Oldrin","startTime":437.591,"endTime":441.392,"body":"The medium should be dictated by"},{"speaker":"Eric Oldrin","startTime":437.591,"endTime":441.392,"body":"the idea, which is purely human."},{"speaker":"Eric Oldrin","startTime":441.392,"endTime":444.862,"body":"And so at Original Model, that's"},{"speaker":"Eric Oldrin","startTime":441.392,"endTime":444.862,"body":"really how we think about,"},{"speaker":"Eric Oldrin","startTime":445.011,"endTime":447.442,"body":"at least when it comes to AI"},{"speaker":"Eric Oldrin","startTime":445.011,"endTime":447.442,"body":"for production it's a tool"},{"speaker":"Eric Oldrin","startTime":447.442,"endTime":450.582,"body":"within the toolkit, but I come"},{"speaker":"Eric Oldrin","startTime":447.442,"endTime":450.582,"body":"from a filmmaking background"},{"speaker":"Eric Oldrin","startTime":450.592,"endTime":453.652,"body":"and traditional animation"},{"speaker":"Eric Oldrin","startTime":450.592,"endTime":453.652,"body":"and moved into digital."},{"speaker":"Eric Oldrin","startTime":453.882,"endTime":456.232,"body":"And so I think when it"},{"speaker":"Eric Oldrin","startTime":453.882,"endTime":456.232,"body":"comes to our expressions,"},{"speaker":"Eric Oldrin","startTime":456.232,"endTime":457.452,"body":"they live in that space."},{"speaker":"Eric Oldrin","startTime":457.592,"endTime":461.321,"body":"But as an agency, we look"},{"speaker":"Eric Oldrin","startTime":457.592,"endTime":461.321,"body":"at AI as having even more"},{"speaker":"Eric Oldrin","startTime":461.321,"endTime":463.251,"body":"to offer beyond production."},{"speaker":"Eric Oldrin","startTime":463.601,"endTime":466.172,"body":"You know, we look at it"},{"speaker":"Eric Oldrin","startTime":463.601,"endTime":466.172,"body":"as having an opportunity"},{"speaker":"Eric Oldrin","startTime":466.172,"endTime":469.121,"body":"for us to unpack insights"},{"speaker":"Eric Oldrin","startTime":466.172,"endTime":469.121,"body":"and understanding about"},{"speaker":"Eric Oldrin","startTime":469.122,"endTime":471.572,"body":"audiences, about sort"},{"speaker":"Eric Oldrin","startTime":469.122,"endTime":471.572,"body":"of what kind of business"},{"speaker":"Eric Oldrin","startTime":471.572,"endTime":474.151,"body":"objectives our partners might"},{"speaker":"Eric Oldrin","startTime":471.572,"endTime":474.151,"body":"be trying to build against."},{"speaker":"Eric Oldrin","startTime":474.531,"endTime":476.572,"body":"And so I think all"},{"speaker":"Eric Oldrin","startTime":474.531,"endTime":476.572,"body":"those resistance that"},{"speaker":"Eric Oldrin","startTime":476.572,"endTime":478.402,"body":"Tom mentions are true."},{"speaker":"Eric Oldrin","startTime":478.632,"endTime":483.171,"body":"I do think slop and bad"},{"speaker":"Eric Oldrin","startTime":478.632,"endTime":483.171,"body":"content precedes AI, and"},{"speaker":"Eric Oldrin","startTime":483.171,"endTime":485.732,"body":"it's just accentuated that"},{"speaker":"Eric Oldrin","startTime":483.171,"endTime":485.732,"body":"because it's pretty easy for"},{"speaker":"Eric Oldrin","startTime":485.871,"endTime":488.692,"body":"people to create a lot of"},{"speaker":"Eric Oldrin","startTime":485.871,"endTime":488.692,"body":"content, and then people are"},{"speaker":"Eric Oldrin","startTime":488.692,"endTime":490.251,"body":"also resistant to change."},{"speaker":"Eric Oldrin","startTime":490.582,"endTime":493.611,"body":"I think the third thing,"},{"speaker":"Eric Oldrin","startTime":490.582,"endTime":493.611,"body":"though, that people tend to"},{"speaker":"Eric Oldrin","startTime":493.891,"endTime":496.542,"body":"sort of react to around AI that"},{"speaker":"Eric Oldrin","startTime":493.891,"endTime":496.542,"body":"we hear particularly in the"},{"speaker":"Eric Oldrin","startTime":496.542,"endTime":499.711,"body":"agency world but beyond, you"},{"speaker":"Eric Oldrin","startTime":496.542,"endTime":499.711,"body":"know, is the sense that it's"},{"speaker":"Eric Oldrin","startTime":499.992,"endTime":504.172,"body":"disrupting the workforce, and"},{"speaker":"Eric Oldrin","startTime":499.992,"endTime":504.172,"body":"there's a lot of skills and a"},{"speaker":"Eric Oldrin","startTime":504.172,"endTime":507.422,"body":"lot of capabilities that people"},{"speaker":"Eric Oldrin","startTime":504.172,"endTime":507.422,"body":"have had and a knowledge and"},{"speaker":"Eric Oldrin","startTime":507.422,"endTime":510.952,"body":"expertise they've built that"},{"speaker":"Eric Oldrin","startTime":507.422,"endTime":510.952,"body":"it is now overlapping with."},{"speaker":"Eric Oldrin","startTime":511.252,"endTime":513.992,"body":"I think the answer to that is"},{"speaker":"Eric Oldrin","startTime":511.252,"endTime":513.992,"body":"that there's an opportunity to"},{"speaker":"Eric Oldrin","startTime":513.992,"endTime":518.311,"body":"evolve those skills based off"},{"speaker":"Eric Oldrin","startTime":513.992,"endTime":518.311,"body":"of this new medium, and there's"},{"speaker":"Eric Oldrin","startTime":518.311,"endTime":519.761,"body":"really upleveling the game."},{"speaker":"Galen Low","startTime":520.223,"endTime":520.853,"body":"I really love that."},{"speaker":"Galen Low","startTime":520.853,"endTime":523.023,"body":"I think those are all really"},{"speaker":"Galen Low","startTime":520.853,"endTime":523.023,"body":"good points, especially just the"},{"speaker":"Galen Low","startTime":523.023,"endTime":526.783,"body":"plethora of content, how easy"},{"speaker":"Galen Low","startTime":523.023,"endTime":526.783,"body":"it is to create content with AI."},{"speaker":"Galen Low","startTime":526.853,"endTime":528.333,"body":"You have a filmmaking"},{"speaker":"Galen Low","startTime":526.853,"endTime":528.333,"body":"background, Eric."},{"speaker":"Galen Low","startTime":528.603,"endTime":530.233,"body":"You know, you and I"},{"speaker":"Galen Low","startTime":528.603,"endTime":530.233,"body":"both know that there"},{"speaker":"Galen Low","startTime":530.233,"endTime":531.583,"body":"were bad movies before."},{"speaker":"Galen Low","startTime":532.403,"endTime":534.473,"body":"It would just take a long time"},{"speaker":"Galen Low","startTime":532.403,"endTime":534.473,"body":"to make them, a lot of people"},{"speaker":"Galen Low","startTime":534.473,"endTime":536.873,"body":"to make them, and, you know, so"},{"speaker":"Galen Low","startTime":534.473,"endTime":536.873,"body":"they're not a dime a dozen, you"},{"speaker":"Galen Low","startTime":536.873,"endTime":538.023,"body":"know, in your feed every day."},{"speaker":"Galen Low","startTime":538.313,"endTime":540.663,"body":"And then, like you both said,"},{"speaker":"Galen Low","startTime":538.313,"endTime":540.663,"body":"right, your experience at"},{"speaker":"Galen Low","startTime":540.683,"endTime":543.393,"body":"Instagram and Facebook and"},{"speaker":"Galen Low","startTime":540.683,"endTime":543.393,"body":"Meta, you saw a lot of change."},{"speaker":"Galen Low","startTime":543.573,"endTime":546.983,"body":"It takes a while for people"},{"speaker":"Galen Low","startTime":543.573,"endTime":546.983,"body":"to, A, accept that change, and"},{"speaker":"Galen Low","startTime":546.993,"endTime":549.233,"body":"B, get good at it even, right?"},{"speaker":"Galen Low","startTime":549.243,"endTime":551.183,"body":"It's I come back to"},{"speaker":"Galen Low","startTime":549.243,"endTime":551.183,"body":"photography as well."},{"speaker":"Galen Low","startTime":551.393,"endTime":553.063,"body":"Photography used to be a craft."},{"speaker":"Galen Low","startTime":553.093,"endTime":555.954,"body":"The moat used to be, well,"},{"speaker":"Galen Low","startTime":553.093,"endTime":555.954,"body":"cameras are expensive, and"},{"speaker":"Galen Low","startTime":555.954,"endTime":557.673,"body":"you really have to take"},{"speaker":"Galen Low","startTime":555.954,"endTime":557.673,"body":"the time and understand the"},{"speaker":"Galen Low","startTime":557.674,"endTime":560.054,"body":"craft, and then suddenly"},{"speaker":"Galen Low","startTime":557.674,"endTime":560.054,"body":"they're in our smartphone, and"},{"speaker":"Galen Low","startTime":560.054,"endTime":561.184,"body":"everyone can take a picture."},{"speaker":"Galen Low","startTime":561.453,"endTime":562.584,"body":"And Tom, you're right."},{"speaker":"Galen Low","startTime":562.634,"endTime":564.263,"body":"There's a lot of bad"},{"speaker":"Galen Low","startTime":562.634,"endTime":564.263,"body":"photos out there, just like"},{"speaker":"Galen Low","startTime":564.263,"endTime":567.054,"body":"there's a lot of bad AI"},{"speaker":"Galen Low","startTime":564.263,"endTime":567.054,"body":"sloppy videos out there."},{"speaker":"Tom Brown","startTime":567.283,"endTime":569.393,"body":"People don't"},{"speaker":"Tom Brown","startTime":567.283,"endTime":569.393,"body":"blame the camera, they"},{"speaker":"Tom Brown","startTime":569.393,"endTime":570.303,"body":"blame the photographer."},{"speaker":"Galen Low","startTime":570.303,"endTime":570.573,"body":"Yeah."},{"speaker":"Tom Brown","startTime":570.713,"endTime":573.523,"body":"You know, right now"},{"speaker":"Tom Brown","startTime":570.713,"endTime":573.523,"body":"people are blaming the tool as"},{"speaker":"Tom Brown","startTime":573.523,"endTime":578.173,"body":"opposed to the people behind"},{"speaker":"Tom Brown","startTime":573.523,"endTime":578.173,"body":"that, and you get it, you know."},{"speaker":"Tom Brown","startTime":578.173,"endTime":581.543,"body":"And I think there are some tells"},{"speaker":"Tom Brown","startTime":578.173,"endTime":581.543,"body":"to some of the AI production."},{"speaker":"Tom Brown","startTime":581.763,"endTime":583.233,"body":"That gap is shortening."},{"speaker":"Tom Brown","startTime":583.303,"endTime":585.373,"body":"It's just getting so"},{"speaker":"Tom Brown","startTime":583.303,"endTime":585.373,"body":"much better and better."},{"speaker":"Eric Oldrin","startTime":585.814,"endTime":587.953,"body":"But it is"},{"speaker":"Eric Oldrin","startTime":585.814,"endTime":587.953,"body":"great that people are"},{"speaker":"Eric Oldrin","startTime":587.963,"endTime":591.013,"body":"blaming the slop, that"},{"speaker":"Eric Oldrin","startTime":587.963,"endTime":591.013,"body":"they're recognizing it."},{"speaker":"Eric Oldrin","startTime":591.043,"endTime":594.313,"body":"You know- … humans, I"},{"speaker":"Eric Oldrin","startTime":591.043,"endTime":594.313,"body":"have a clear hunger for"},{"speaker":"Eric Oldrin","startTime":594.643,"endTime":597.273,"body":"storytelling and creativity"},{"speaker":"Eric Oldrin","startTime":594.643,"endTime":597.273,"body":"that connects with them."},{"speaker":"Eric Oldrin","startTime":597.703,"endTime":600.323,"body":"It's interesting if you"},{"speaker":"Eric Oldrin","startTime":597.703,"endTime":600.323,"body":"look at Sora, for example."},{"speaker":"Eric Oldrin","startTime":600.763,"endTime":604.293,"body":"They were really built around"},{"speaker":"Eric Oldrin","startTime":600.763,"endTime":604.293,"body":"very quick and lightweight"},{"speaker":"Eric Oldrin","startTime":604.303,"endTime":607.283,"body":"production of content, and"},{"speaker":"Eric Oldrin","startTime":604.303,"endTime":607.283,"body":"they built that app that"},{"speaker":"Eric Oldrin","startTime":607.283,"endTime":610.673,"body":"was just purely all people"},{"speaker":"Eric Oldrin","startTime":607.283,"endTime":610.673,"body":"creating a lot of AI content,"},{"speaker":"Eric Oldrin","startTime":610.673,"endTime":611.793,"body":"and then they would rip on it."},{"speaker":"Eric Oldrin","startTime":612.133,"endTime":616.243,"body":"And interestingly enough,"},{"speaker":"Eric Oldrin","startTime":612.133,"endTime":616.243,"body":"they deprecated that product."},{"speaker":"Eric Oldrin","startTime":616.303,"endTime":617.313,"body":"You know, it went away."},{"speaker":"Eric Oldrin","startTime":617.463,"endTime":620.393,"body":"And there's probably lots of"},{"speaker":"Eric Oldrin","startTime":617.463,"endTime":620.393,"body":"reasons for that, but it's also"},{"speaker":"Eric Oldrin","startTime":620.393,"endTime":624.303,"body":"really interesting that the sort"},{"speaker":"Eric Oldrin","startTime":620.393,"endTime":624.303,"body":"of daily active users, you know,"},{"speaker":"Eric Oldrin","startTime":625.343,"endTime":629.713,"body":"for Sora sort of started out"},{"speaker":"Eric Oldrin","startTime":625.343,"endTime":629.713,"body":"early in the year, like in 2025."},{"speaker":"Eric Oldrin","startTime":629.753,"endTime":630.453,"body":"They shot up."},{"speaker":"Eric Oldrin","startTime":630.453,"endTime":631.333,"body":"It was phenomenal."},{"speaker":"Eric Oldrin","startTime":631.333,"endTime":632.653,"body":"People were really excited."},{"speaker":"Eric Oldrin","startTime":632.763,"endTime":636.053,"body":"And then if you looked at"},{"speaker":"Eric Oldrin","startTime":632.763,"endTime":636.053,"body":"January and February and out"},{"speaker":"Eric Oldrin","startTime":636.053,"endTime":638.783,"body":"towards when it was deprecated,"},{"speaker":"Eric Oldrin","startTime":636.053,"endTime":638.783,"body":"it just went off a cliff,"},{"speaker":"Eric Oldrin","startTime":639.133,"endTime":641.813,"body":"and I think that's because"},{"speaker":"Eric Oldrin","startTime":639.133,"endTime":641.813,"body":"people stopped wanting…"},{"speaker":"Eric Oldrin","startTime":641.823,"endTime":644.413,"body":"They stopped m- they went"},{"speaker":"Eric Oldrin","startTime":641.823,"endTime":644.413,"body":"there, they looked at all this"},{"speaker":"Eric Oldrin","startTime":644.413,"endTime":646.933,"body":"content, and they said, \"This"},{"speaker":"Eric Oldrin","startTime":644.413,"endTime":646.933,"body":"isn't really… It doesn't"},{"speaker":"Eric Oldrin","startTime":646.953,"endTime":649.813,"body":"have any depth. It doesn't have"},{"speaker":"Eric Oldrin","startTime":646.953,"endTime":649.813,"body":"any sort of substance to it.\""},{"speaker":"Eric Oldrin","startTime":650.103,"endTime":653.933,"body":"And so there is a hunger where"},{"speaker":"Eric Oldrin","startTime":650.103,"endTime":653.933,"body":"they are out there blaming."},{"speaker":"Eric Oldrin","startTime":653.933,"endTime":655.843,"body":"And yeah, you're right, they"},{"speaker":"Eric Oldrin","startTime":653.933,"endTime":655.843,"body":"might be blaming the tools,"},{"speaker":"Eric Oldrin","startTime":655.843,"endTime":658.153,"body":"but regardless, it's great"},{"speaker":"Eric Oldrin","startTime":655.843,"endTime":658.153,"body":"that they're blaming something"},{"speaker":"Eric Oldrin","startTime":658.163,"endTime":660.443,"body":"when they see something"},{"speaker":"Eric Oldrin","startTime":658.163,"endTime":660.443,"body":"bad because we really wanna"},{"speaker":"Eric Oldrin","startTime":660.443,"endTime":662.653,"body":"create good content, and"},{"speaker":"Eric Oldrin","startTime":660.443,"endTime":662.653,"body":"we want others to as well."},{"speaker":"Galen Low","startTime":662.993,"endTime":663.273,"body":"Yeah."},{"speaker":"Galen Low","startTime":663.303,"endTime":664.383,"body":"I really like that perspective."},{"speaker":"Galen Low","startTime":664.383,"endTime":666.383,"body":"You know, we're kind of"},{"speaker":"Galen Low","startTime":664.383,"endTime":666.383,"body":"voting with our views, right?"},{"speaker":"Galen Low","startTime":666.383,"endTime":669.814,"body":"It's not just human taste as a"},{"speaker":"Galen Low","startTime":666.383,"endTime":669.814,"body":"creator, that's important too,"},{"speaker":"Galen Low","startTime":669.814,"endTime":673.073,"body":"but also the taste of the people"},{"speaker":"Galen Low","startTime":669.814,"endTime":673.073,"body":"who are consuming this content"},{"speaker":"Galen Low","startTime":673.243,"endTime":676.623,"body":"to be able to say, \"Yeah this"},{"speaker":"Galen Low","startTime":673.243,"endTime":676.623,"body":"isn't good,\" and push us forward"},{"speaker":"Galen Low","startTime":676.633,"endTime":679.164,"body":"as creatives but also push the"},{"speaker":"Galen Low","startTime":676.633,"endTime":679.164,"body":"technology forward as well."},{"speaker":"Galen Low","startTime":679.749,"endTime":682.099,"body":"I wondered if I could zoom"},{"speaker":"Galen Low","startTime":679.749,"endTime":682.099,"body":"out from that, and maybe we"},{"speaker":"Galen Low","startTime":682.099,"endTime":685.509,"body":"can look at industry and also"},{"speaker":"Galen Low","startTime":682.099,"endTime":685.509,"body":"kind of get into the sort"},{"speaker":"Galen Low","startTime":685.509,"endTime":686.859,"body":"of creative agency space."},{"speaker":"Galen Low","startTime":687.139,"endTime":691.679,"body":"But, you know, you mentioned"},{"speaker":"Galen Low","startTime":687.139,"endTime":691.679,"body":"during your time at Instagram"},{"speaker":"Galen Low","startTime":691.679,"endTime":693.139,"body":"and Facebook and Meta, and"},{"speaker":"Galen Low","startTime":691.679,"endTime":693.139,"body":"probably elsewhere throughout"},{"speaker":"Galen Low","startTime":693.139,"endTime":696.309,"body":"your careers both of you have"},{"speaker":"Galen Low","startTime":693.139,"endTime":696.309,"body":"seen a lot of change and a lot"},{"speaker":"Galen Low","startTime":696.309,"endTime":699.759,"body":"of technical and technological"},{"speaker":"Galen Low","startTime":696.309,"endTime":699.759,"body":"disruption in both the creative"},{"speaker":"Galen Low","startTime":699.759,"endTime":701.599,"body":"space and the business space."},{"speaker":"Galen Low","startTime":701.829,"endTime":704.469,"body":"What's something from your"},{"speaker":"Galen Low","startTime":701.829,"endTime":704.469,"body":"respective backgrounds that gave"},{"speaker":"Galen Low","startTime":704.469,"endTime":707.899,"body":"you the confidence to build an"},{"speaker":"Galen Low","startTime":704.469,"endTime":707.899,"body":"entire business around AI-native"},{"speaker":"Galen Low","startTime":707.899,"endTime":711.169,"body":"creative services when most"},{"speaker":"Galen Low","startTime":707.899,"endTime":711.169,"body":"of your competitors were still"},{"speaker":"Galen Low","startTime":711.219,"endTime":713.889,"body":"sort of struggling to figure"},{"speaker":"Galen Low","startTime":711.219,"endTime":713.889,"body":"out how to double down on AI?"},{"speaker":"Tom Brown","startTime":714.499,"endTime":717.219,"body":"I think it's just"},{"speaker":"Tom Brown","startTime":714.499,"endTime":717.219,"body":"we're wired, and some of it"},{"speaker":"Tom Brown","startTime":717.219,"endTime":720.679,"body":"was just because our job was"},{"speaker":"Tom Brown","startTime":717.219,"endTime":720.679,"body":"to do this, but it's also just"},{"speaker":"Tom Brown","startTime":721.289,"endTime":725.399,"body":"kinda how we're wired, which"},{"speaker":"Tom Brown","startTime":721.289,"endTime":725.399,"body":"is to be curious and to unpack"},{"speaker":"Tom Brown","startTime":725.429,"endTime":730.379,"body":"interesting value by learning"},{"speaker":"Tom Brown","startTime":725.429,"endTime":730.379,"body":"how to master a new technology."},{"speaker":"Tom Brown","startTime":730.929,"endTime":733.419,"body":"We're just really interested"},{"speaker":"Tom Brown","startTime":730.929,"endTime":733.419,"body":"in it, and at a minimum,"},{"speaker":"Tom Brown","startTime":733.839,"endTime":737.489,"body":"starting Original Model, we"},{"speaker":"Tom Brown","startTime":733.839,"endTime":737.489,"body":"are guaranteed to learn a ton."},{"speaker":"Tom Brown","startTime":737.849,"endTime":742.249,"body":"We're not within a large"},{"speaker":"Tom Brown","startTime":737.849,"endTime":742.249,"body":"organization that asks you to do"},{"speaker":"Tom Brown","startTime":742.339,"endTime":745.979,"body":"eighty-five percent of your job"},{"speaker":"Tom Brown","startTime":742.339,"endTime":745.979,"body":"and figure out how all this new"},{"speaker":"Tom Brown","startTime":745.979,"endTime":751.131,"body":"technology can work Our business"},{"speaker":"Tom Brown","startTime":745.979,"endTime":751.131,"body":"model is predicated on learning"},{"speaker":"Tom Brown","startTime":751.131,"endTime":755.481,"body":"that faster and finding both"},{"speaker":"Tom Brown","startTime":751.131,"endTime":755.481,"body":"new sort of opportunity, but"},{"speaker":"Tom Brown","startTime":755.481,"endTime":758.041,"body":"also efficiency in doing that."},{"speaker":"Tom Brown","startTime":758.081,"endTime":762.741,"body":"And so I think that was the main"},{"speaker":"Tom Brown","startTime":758.081,"endTime":762.741,"body":"thing that drew our company."},{"speaker":"Tom 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about everything"},{"speaker":"Eric Oldrin","startTime":791.751,"endTime":794.881,"body":"they know about themselves,"},{"speaker":"Eric Oldrin","startTime":795.041,"endTime":797.971,"body":"every conversation we have with"},{"speaker":"Eric Oldrin","startTime":795.041,"endTime":797.971,"body":"them, ideas that we have during"},{"speaker":"Eric Oldrin","startTime":797.981,"endTime":801.821,"body":"brainstorming and during, you"},{"speaker":"Eric Oldrin","startTime":797.981,"endTime":801.821,"body":"know, workshops with them as we"},{"speaker":"Eric Oldrin","startTime":801.821,"endTime":803.181,"body":"develop things going forward."},{"speaker":"Eric Oldrin","startTime":803.341,"endTime":806.101,"body":"And over time, it creates"},{"speaker":"Eric Oldrin","startTime":803.341,"endTime":806.101,"body":"institutional knowledge"},{"speaker":"Eric Oldrin","startTime":806.291,"endTime":809.041,"body":"about that brand or about"},{"speaker":"Eric 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ago, an"},{"speaker":"Tom Brown","startTime":906.033,"endTime":910.653,"body":"insight on an audience, and then"},{"speaker":"Tom Brown","startTime":910.693,"endTime":915.973,"body":"this other idea surfaces later,"},{"speaker":"Tom Brown","startTime":910.693,"endTime":915.973,"body":"and those connections now become"},{"speaker":"Tom Brown","startTime":915.973,"endTime":918.273,"body":"much more short-circuited."},{"speaker":"Tom Brown","startTime":918.673,"endTime":921.533,"body":"And that, you know, that's"},{"speaker":"Tom Brown","startTime":918.673,"endTime":921.533,"body":"about proliferation of ideas,"},{"speaker":"Tom Brown","startTime":921.563,"endTime":923.863,"body":"which is really important in"},{"speaker":"Tom Brown","startTime":921.563,"endTime":923.863,"body":"today's landscape as well,"},{"speaker":"Tom Brown","startTime":923.963,"endTime":927.273,"body":"because there's so much"},{"speaker":"Tom Brown","startTime":923.963,"endTime":927.273,"body":"opportunity to put 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and, you know, here's AI."},{"speaker":"Galen Low","startTime":954.003,"endTime":955.463,"body":"You can use it as"},{"speaker":"Galen Low","startTime":954.003,"endTime":955.463,"body":"a thought partner."},{"speaker":"Galen Low","startTime":955.473,"endTime":957.643,"body":"And Tom, what you said about"},{"speaker":"Galen Low","startTime":955.473,"endTime":957.643,"body":"the fact that yeah, a lot of"},{"speaker":"Galen Low","startTime":957.643,"endTime":960.133,"body":"this ideation in the creative"},{"speaker":"Galen Low","startTime":957.643,"endTime":960.133,"body":"process, it evaporates."},{"speaker":"Galen Low","startTime":960.133,"endTime":962.553,"body":"It gets lost along"},{"speaker":"Galen Low","startTime":960.133,"endTime":962.553,"body":"the way, you know."},{"speaker":"Galen Low","startTime":962.553,"endTime":964.643,"body":"And you think we've captured"},{"speaker":"Galen Low","startTime":962.553,"endTime":964.643,"body":"the spirit of it, and in some"},{"speaker":"Galen Low","startTime":964.643,"endTime":966.933,"body":"ways we're distilling it, but"},{"speaker":"Galen Low","startTime":964.643,"endTime":966.933,"body":"in, in a lot of cases, good"},{"speaker":"Galen Low","startTime":966.933,"endTime":969.973,"body":"ideas are just falling by the"},{"speaker":"Galen Low","startTime":966.933,"endTime":969.973,"body":"wayside that would've helped"},{"speaker":"Galen Low","startTime":969.973,"endTime":971.203,"body":"make the creative work better."},{"speaker":"Galen Low","startTime":971.463,"endTime":972.733,"body":"That's sort of, the"},{"speaker":"Galen Low","startTime":971.463,"endTime":972.733,"body":"short-circuiting, but"},{"speaker":"Galen Low","startTime":972.733,"endTime":973.683,"body":"the synapses, right?"},{"speaker":"Galen Low","startTime":973.733,"endTime":976.373,"body":"The connection between"},{"speaker":"Galen Low","startTime":973.733,"endTime":976.373,"body":"ideas throughout a discovery"},{"speaker":"Galen 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almost waterfall,"},{"speaker":"Eric Oldrin","startTime":1071.45,"endTime":1072.88,"body":"and this is beyond that."},{"speaker":"Eric Oldrin","startTime":1072.88,"endTime":1075.39,"body":"You know, we talked about"},{"speaker":"Eric Oldrin","startTime":1072.88,"endTime":1075.39,"body":"Scrum type of project"},{"speaker":"Eric Oldrin","startTime":1075.39,"endTime":1076.39,"body":"management in the past."},{"speaker":"Eric Oldrin","startTime":1076.59,"endTime":1079.85,"body":"This is Scrum on steroids"},{"speaker":"Eric Oldrin","startTime":1076.59,"endTime":1079.85,"body":"because you now sort of have"},{"speaker":"Eric Oldrin","startTime":1080.1,"endTime":1083.58,"body":"this sort of ability to sort of"},{"speaker":"Eric Oldrin","startTime":1080.1,"endTime":1083.58,"body":"go anywhere within the process."},{"speaker":"Tom Brown","startTime":1084.03,"endTime":1087.342,"body":"It's a very sur-"},{"speaker":"Tom Brown","startTime":1084.03,"endTime":1087.342,"body":"you know, sort of- replicates,"},{"speaker":"Tom Brown","startTime":1087.382,"endTime":1090.562,"body":"I think, the way creativity,"},{"speaker":"Tom Brown","startTime":1087.382,"endTime":1090.562,"body":"humans come up with creativity."},{"speaker":"Tom Brown","startTime":1090.562,"endTime":1091.292,"body":"It's not linear."},{"speaker":"Tom Brown","startTime":1091.292,"endTime":1092.182,"body":"It's a little messy."},{"speaker":"Tom Brown","startTime":1092.702,"endTime":1095.392,"body":"You can still see momentum"},{"speaker":"Tom Brown","startTime":1092.702,"endTime":1095.392,"body":"towards the end state."},{"speaker":"Tom Brown","startTime":1095.422,"endTime":1096.962,"body":"You still have to make"},{"speaker":"Tom Brown","startTime":1095.422,"endTime":1096.962,"body":"something, produce"},{"speaker":"Tom Brown","startTime":1096.962,"endTime":1097.782,"body":"it, execute it."},{"speaker":"Tom Brown","startTime":1098.302,"endTime":1100.632,"body":"But I do think it has a"},{"speaker":"Tom Brown","startTime":1098.302,"endTime":1100.632,"body":"really interesting implication"},{"speaker":"Tom Brown","startTime":1100.632,"endTime":1103.862,"body":"on those who are in charge"},{"speaker":"Tom Brown","startTime":1100.632,"endTime":1103.862,"body":"of actually keeping things"},{"speaker":"Tom Brown","startTime":1103.862,"endTime":1106.482,"body":"on the rails, because the"},{"speaker":"Tom Brown","startTime":1103.862,"endTime":1106.482,"body":"rails are a lot more curved."},{"speaker":"Tom Brown","startTime":1106.962,"endTime":1109.772,"body":"And, you know, we talked a"},{"speaker":"Tom Brown","startTime":1106.962,"endTime":1109.772,"body":"little bit about this before,"},{"speaker":"Tom Brown","startTime":1110.032,"endTime":1112.322,"body":"you know, talking to you,"},{"speaker":"Tom Brown","startTime":1110.032,"endTime":1112.322,"body":"Galen, and one of the things"},{"speaker":"Tom Brown","startTime":1112.322,"endTime":1115.182,"body":"that we thought would be a"},{"speaker":"Tom Brown","startTime":1112.322,"endTime":1115.182,"body":"requirement for our project"},{"speaker":"Tom Brown","startTime":1115.212,"endTime":1119.752,"body":"management is for those who"},{"speaker":"Tom Brown","startTime":1115.212,"endTime":1119.752,"body":"are the PM to actually lean"},{"speaker":"Tom Brown","startTime":1119.752,"endTime":1123.612,"body":"in and be more involved in"},{"speaker":"Tom Brown","startTime":1119.752,"endTime":1123.612,"body":"that creative process, because"},{"speaker":"Tom Brown","startTime":1123.832,"endTime":1127.052,"body":"I think that accountability"},{"speaker":"Tom Brown","startTime":1123.832,"endTime":1127.052,"body":"and understanding of how that"},{"speaker":"Tom Brown","startTime":1127.052,"endTime":1130.222,"body":"works would just make them"},{"speaker":"Tom Brown","startTime":1127.052,"endTime":1130.222,"body":"much better at knowing, well,"},{"speaker":"Tom Brown","startTime":1130.222,"endTime":1131.742,"body":"when do we need to push off?"},{"speaker":"Tom Brown","startTime":1131.762,"endTime":1134.312,"body":"When do we need to slow"},{"speaker":"Tom Brown","startTime":1131.762,"endTime":1134.312,"body":"down, maybe go backwards?"},{"speaker":"Tom Brown","startTime":1134.712,"endTime":1137.022,"body":"But all in the spirit"},{"speaker":"Tom Brown","startTime":1134.712,"endTime":1137.022,"body":"of moving forward."},{"speaker":"Tom Brown","startTime":1137.252,"endTime":1140.112,"body":"I think it's exciting"},{"speaker":"Tom Brown","startTime":1137.252,"endTime":1140.112,"body":"new way to think."},{"speaker":"Tom Brown","startTime":1140.122,"endTime":1144.032,"body":"I think it's gonna reap"},{"speaker":"Tom Brown","startTime":1140.122,"endTime":1144.032,"body":"better outcomes, but it sounds"},{"speaker":"Tom Brown","startTime":1144.072,"endTime":1146.772,"body":"a little scary as well as"},{"speaker":"Tom Brown","startTime":1144.072,"endTime":1146.772,"body":"you're thinking about taking"},{"speaker":"Tom Brown","startTime":1146.782,"endTime":1148.982,"body":"on the responsibility of"},{"speaker":"Tom Brown","startTime":1146.782,"endTime":1148.982,"body":"making sure that we're going"},{"speaker":"Tom Brown","startTime":1148.982,"endTime":1150.152,"body":"through the right stage gates."},{"speaker":"Galen Low","startTime":1150.422,"endTime":1152.452,"body":"I really like your"},{"speaker":"Galen Low","startTime":1150.422,"endTime":1152.452,"body":"framing there, the fact that"},{"speaker":"Galen Low","startTime":1152.452,"endTime":1156.032,"body":"it kind of lets in people who"},{"speaker":"Galen Low","startTime":1152.452,"endTime":1156.032,"body":"are not necessarily folks who"},{"speaker":"Galen Low","startTime":1156.032,"endTime":1157.652,"body":"self-identify as creative."},{"speaker":"Galen Low","startTime":1157.932,"endTime":1160.312,"body":"For example, you know, a project"},{"speaker":"Galen Low","startTime":1157.932,"endTime":1160.312,"body":"manager is not necessarily"},{"speaker":"Galen Low","startTime":1160.312,"endTime":1161.392,"body":"a creative project manager."},{"speaker":"Galen Low","startTime":1161.572,"endTime":1164.222,"body":"Historically, we've been like,"},{"speaker":"Galen Low","startTime":1161.572,"endTime":1164.222,"body":"\"Okay. Well, you guys speak that"},{"speaker":"Galen Low","startTime":1164.222,"endTime":1166.541,"body":"language. Do your thing, and"},{"speaker":"Galen Low","startTime":1164.222,"endTime":1166.541,"body":"just tell me when it's done.\""},{"speaker":"Galen Low","startTime":1166.822,"endTime":1169.772,"body":"I like that idea of hey,"},{"speaker":"Galen Low","startTime":1166.822,"endTime":1169.772,"body":"actually, we can all be closer"},{"speaker":"Galen Low","startTime":1169.772,"endTime":1173.162,"body":"to the work because some of"},{"speaker":"Galen Low","startTime":1169.772,"endTime":1173.162,"body":"that translation is happening,"},{"speaker":"Galen Low","startTime":1173.162,"endTime":1176.122,"body":"some of that understanding is"},{"speaker":"Galen Low","startTime":1173.162,"endTime":1176.122,"body":"being supported, and we can"},{"speaker":"Galen Low","startTime":1176.122,"endTime":1178.012,"body":"all be in the conversation."},{"speaker":"Galen Low","startTime":1178.142,"endTime":1178.841,"body":"I really like that."},{"speaker":"Eric Oldrin","startTime":1178.841,"endTime":1180.862,"body":"Yeah, you"},{"speaker":"Eric Oldrin","startTime":1178.841,"endTime":1180.862,"body":"know, from the film world,"},{"speaker":"Eric Oldrin","startTime":1181.132,"endTime":1184.041,"body":"there is the role of a"},{"speaker":"Eric Oldrin","startTime":1181.132,"endTime":1184.041,"body":"project manager, I guess."},{"speaker":"Eric Oldrin","startTime":1184.072,"endTime":1186.961,"body":"But, you know, oftentimes"},{"speaker":"Eric Oldrin","startTime":1184.072,"endTime":1186.961,"body":"a twin to that is producer."},{"speaker":"Eric Oldrin","startTime":1187.382,"endTime":1190.261,"body":"And so I think what"},{"speaker":"Eric Oldrin","startTime":1187.382,"endTime":1190.261,"body":"differentiates a producer"},{"speaker":"Eric Oldrin","startTime":1190.261,"endTime":1193.352,"body":"often is they are closer"},{"speaker":"Eric Oldrin","startTime":1190.261,"endTime":1193.352,"body":"to the work in many ways,"},{"speaker":"Eric Oldrin","startTime":1193.612,"endTime":1195.111,"body":"closer to the creative idea."},{"speaker":"Eric Oldrin","startTime":1195.121,"endTime":1198.102,"body":"They're closer to sort of"},{"speaker":"Eric Oldrin","startTime":1195.121,"endTime":1198.102,"body":"bringing different pieces"},{"speaker":"Eric Oldrin","startTime":1198.132,"endTime":1201.132,"body":"of a project together, and"},{"speaker":"Eric Oldrin","startTime":1198.132,"endTime":1201.132,"body":"I've always thought that"},{"speaker":"Eric Oldrin","startTime":1201.132,"endTime":1202.342,"body":"was a very weird division."},{"speaker":"Eric Oldrin","startTime":1202.342,"endTime":1203.371,"body":"I don't think there should be."},{"speaker":"Eric Oldrin","startTime":1203.661,"endTime":1206.182,"body":"You know, I think that there's"},{"speaker":"Eric Oldrin","startTime":1203.661,"endTime":1206.182,"body":"a lot of opportunity for project"},{"speaker":"Eric Oldrin","startTime":1206.182,"endTime":1209.992,"body":"managers to think that way"},{"speaker":"Eric Oldrin","startTime":1206.182,"endTime":1209.992,"body":"and to be closer to the work."},{"speaker":"Eric Oldrin","startTime":1209.992,"endTime":1213.391,"body":"I know that being on my side,"},{"speaker":"Eric Oldrin","startTime":1209.992,"endTime":1213.391,"body":"on the creative side, working"},{"speaker":"Eric Oldrin","startTime":1213.392,"endTime":1216.352,"body":"with producers, I probably"},{"speaker":"Eric Oldrin","startTime":1213.392,"endTime":1216.352,"body":"welcome that, you know, this"},{"speaker":"Eric Oldrin","startTime":1216.352,"endTime":1220.172,"body":"sort of \"yes, and\" type of"},{"speaker":"Eric Oldrin","startTime":1216.352,"endTime":1220.172,"body":"mentality, where they very much"},{"speaker":"Eric Oldrin","startTime":1220.172,"endTime":1221.702,"body":"see the forest and the trees."},{"speaker":"Galen Low","startTime":1222.091,"endTime":1222.821,"body":"I really like that."},{"speaker":"Galen Low","startTime":1222.821,"endTime":1225.282,"body":"And honestly the-- every day"},{"speaker":"Galen Low","startTime":1222.821,"endTime":1225.282,"body":"I think about it, especially"},{"speaker":"Galen Low","startTime":1225.282,"endTime":1228.021,"body":"in the agency world, I'm"},{"speaker":"Galen Low","startTime":1225.282,"endTime":1228.021,"body":"like, we've been working with"},{"speaker":"Galen Low","startTime":1228.031,"endTime":1229.682,"body":"compromise this whole time."},{"speaker":"Galen Low","startTime":1229.901,"endTime":1231.382,"body":"Even though it's the way"},{"speaker":"Galen Low","startTime":1229.901,"endTime":1231.382,"body":"we've always done it, it's"},{"speaker":"Galen Low","startTime":1231.382,"endTime":1232.401,"body":"always been a compromise."},{"speaker":"Galen Low","startTime":1232.401,"endTime":1233.891,"body":"Resourcing has"},{"speaker":"Galen Low","startTime":1232.401,"endTime":1233.891,"body":"been a compromise."},{"speaker":"Galen Low","startTime":1234.102,"endTime":1236.602,"body":"You know, a project manager"},{"speaker":"Galen Low","startTime":1234.102,"endTime":1236.602,"body":"with eight active projects"},{"speaker":"Galen Low","startTime":1236.602,"endTime":1238.282,"body":"on the go, just running"},{"speaker":"Galen Low","startTime":1236.602,"endTime":1238.282,"body":"from meeting room to meeting"},{"speaker":"Galen Low","startTime":1238.282,"endTime":1239.442,"body":"room, that's a compromise."},{"speaker":"Galen Low","startTime":1239.702,"endTime":1242.242,"body":"You know, this should be"},{"speaker":"Galen Low","startTime":1239.702,"endTime":1242.242,"body":"an opportunity for us to"},{"speaker":"Galen Low","startTime":1242.442,"endTime":1245.062,"body":"collaborate better, take a page"},{"speaker":"Galen Low","startTime":1242.442,"endTime":1245.062,"body":"out of the book of the film"},{"speaker":"Galen Low","startTime":1245.062,"endTime":1249.282,"body":"industry, and have everyone"},{"speaker":"Galen Low","startTime":1245.062,"endTime":1249.282,"body":"really fixated and passionate"},{"speaker":"Galen Low","startTime":1249.282,"endTime":1250.952,"body":"about making a film, right?"},{"speaker":"Galen Low","startTime":1250.962,"endTime":1252.642,"body":"It's like knowing along the way."},{"speaker":"Tom Brown","startTime":1252.912,"endTime":1253.272,"body":"Yeah."},{"speaker":"Tom Brown","startTime":1253.272,"endTime":1257.246,"body":"I like the pivot even just"},{"speaker":"Tom Brown","startTime":1253.272,"endTime":1257.246,"body":"from a positioning standpoint,"},{"speaker":"Tom Brown","startTime":1257.266,"endTime":1261.086,"body":"because a producer, their title"},{"speaker":"Tom Brown","startTime":1257.266,"endTime":1261.086,"body":"is about making something,"},{"speaker":"Tom Brown","startTime":1261.596,"endTime":1264.426,"body":"and a project manager,"},{"speaker":"Tom Brown","startTime":1261.596,"endTime":1264.426,"body":"their title is about the"},{"speaker":"Tom Brown","startTime":1264.446,"endTime":1266.076,"body":"process of making something."},{"speaker":"Tom Brown","startTime":1266.116,"endTime":1269.706,"body":"And so just a little bit"},{"speaker":"Tom Brown","startTime":1266.116,"endTime":1269.706,"body":"of a like of a tilt towards"},{"speaker":"Tom Brown","startTime":1269.706,"endTime":1272.966,"body":"that, no, this is about"},{"speaker":"Tom Brown","startTime":1269.706,"endTime":1272.966,"body":"celebrating the thing that"},{"speaker":"Tom Brown","startTime":1272.976,"endTime":1275.516,"body":"you're making, and obviously"},{"speaker":"Tom Brown","startTime":1272.976,"endTime":1275.516,"body":"you play a critical role."},{"speaker":"Tom Brown","startTime":1275.876,"endTime":1278.426,"body":"The other thing about"},{"speaker":"Tom Brown","startTime":1275.876,"endTime":1278.426,"body":"advertising and the work"},{"speaker":"Tom Brown","startTime":1278.426,"endTime":1282.286,"body":"that we do is that the idea"},{"speaker":"Tom Brown","startTime":1278.426,"endTime":1282.286,"body":"actually is not just the"},{"speaker":"Tom Brown","startTime":1282.286,"endTime":1286.376,"body":"eureka moment, hey, this is"},{"speaker":"Tom Brown","startTime":1282.286,"endTime":1286.376,"body":"the line or this is the story."},{"speaker":"Tom Brown","startTime":1286.726,"endTime":1290.736,"body":"The idea manifests through"},{"speaker":"Tom Brown","startTime":1286.726,"endTime":1290.736,"body":"the entire execution."},{"speaker":"Tom Brown","startTime":1290.796,"endTime":1295.068,"body":"And so the PM Has the ability"},{"speaker":"Tom Brown","startTime":1290.796,"endTime":1295.068,"body":"to shape that in profound"},{"speaker":"Tom Brown","startTime":1295.078,"endTime":1297.638,"body":"ways if they sort of look"},{"speaker":"Tom Brown","startTime":1295.078,"endTime":1297.638,"body":"at it through that lens."},{"speaker":"Tom Brown","startTime":1297.638,"endTime":1301.568,"body":"So how it shows up in the world,"},{"speaker":"Tom Brown","startTime":1297.638,"endTime":1301.568,"body":"how it gets executed, what the"},{"speaker":"Tom Brown","startTime":1301.568,"endTime":1305.208,"body":"channels are, how those channels"},{"speaker":"Tom Brown","startTime":1301.568,"endTime":1305.208,"body":"are leveraged, all of that"},{"speaker":"Tom Brown","startTime":1305.208,"endTime":1307.848,"body":"expertise as a project manager,"},{"speaker":"Tom Brown","startTime":1305.208,"endTime":1307.848,"body":"because you're seeing that all"},{"speaker":"Tom Brown","startTime":1307.848,"endTime":1309.138,"body":"the way through the life cycle."},{"speaker":"Tom Brown","startTime":1309.658,"endTime":1313.268,"body":"If you're empowered to kind"},{"speaker":"Tom Brown","startTime":1309.658,"endTime":1313.268,"body":"of have a voice in that, it's"},{"speaker":"Tom Brown","startTime":1313.278,"endTime":1314.238,"body":"gonna make the work better."},{"speaker":"Galen Low","startTime":1314.998,"endTime":1317.988,"body":"I'm curious, how"},{"speaker":"Galen Low","startTime":1314.998,"endTime":1317.988,"body":"are you using AI in your"},{"speaker":"Galen Low","startTime":1317.988,"endTime":1321.078,"body":"process at Original Model,"},{"speaker":"Galen Low","startTime":1317.988,"endTime":1321.078,"body":"and like what guardrails or"},{"speaker":"Galen Low","startTime":1321.108,"endTime":1324.888,"body":"quality criteria do you have"},{"speaker":"Galen Low","startTime":1321.108,"endTime":1324.888,"body":"in place to achieve quality"},{"speaker":"Galen Low","startTime":1324.888,"endTime":1328.228,"body":"and make really good decisions,"},{"speaker":"Galen Low","startTime":1324.888,"endTime":1328.228,"body":"while also still remaining"},{"speaker":"Galen Low","startTime":1328.228,"endTime":1332.038,"body":"competitive in the agency space"},{"speaker":"Galen Low","startTime":1328.228,"endTime":1332.038,"body":"in the AI-powered marketplace?"},{"speaker":"Tom Brown","startTime":1332.418,"endTime":1334.838,"body":"I'll start by"},{"speaker":"Tom Brown","startTime":1332.418,"endTime":1334.838,"body":"saying I think we, we have"},{"speaker":"Tom Brown","startTime":1334.838,"endTime":1338.288,"body":"a lot of confidence in"},{"speaker":"Tom Brown","startTime":1334.838,"endTime":1338.288,"body":"ourselves and that being a"},{"speaker":"Tom Brown","startTime":1338.288,"endTime":1341.918,"body":"key differentiation in terms"},{"speaker":"Tom Brown","startTime":1338.288,"endTime":1341.918,"body":"of what is our positioning."},{"speaker":"Tom Brown","startTime":1341.918,"endTime":1344.678,"body":"Our positioning is our"},{"speaker":"Tom Brown","startTime":1341.918,"endTime":1344.678,"body":"experience, our aspirations,"},{"speaker":"Tom Brown","startTime":1344.718,"endTime":1346.478,"body":"our ideas, our enthusiasm."},{"speaker":"Tom Brown","startTime":1346.758,"endTime":1351.018,"body":"That said, I think that the"},{"speaker":"Tom Brown","startTime":1346.758,"endTime":1351.018,"body":"way we've set up our AI tooling"},{"speaker":"Tom Brown","startTime":1351.028,"endTime":1355.348,"body":"and our stack is a much more"},{"speaker":"Tom Brown","startTime":1351.028,"endTime":1355.348,"body":"integrated, holistic approach."},{"speaker":"Tom Brown","startTime":1355.578,"endTime":1358.258,"body":"You look at a lot of places"},{"speaker":"Tom Brown","startTime":1355.578,"endTime":1358.258,"body":"where AI is kind of finding"},{"speaker":"Tom Brown","startTime":1358.258,"endTime":1361.728,"body":"its way into agencies or"},{"speaker":"Tom Brown","startTime":1358.258,"endTime":1361.728,"body":"into marketing departments."},{"speaker":"Tom Brown","startTime":1361.738,"endTime":1365.288,"body":"It's this mandate for all these"},{"speaker":"Tom Brown","startTime":1361.738,"endTime":1365.288,"body":"different functions within those"},{"speaker":"Tom Brown","startTime":1365.288,"endTime":1369.188,"body":"organizations to experiment"},{"speaker":"Tom Brown","startTime":1365.288,"endTime":1369.188,"body":"and see what you can stand up."},{"speaker":"Tom Brown","startTime":1369.188,"endTime":1371.638,"body":"So you've got production"},{"speaker":"Tom Brown","startTime":1369.188,"endTime":1371.638,"body":"people standing things up."},{"speaker":"Tom Brown","startTime":1371.638,"endTime":1374.428,"body":"You've got creative"},{"speaker":"Tom Brown","startTime":1371.638,"endTime":1374.428,"body":"teams standing up, you"},{"speaker":"Tom Brown","startTime":1374.428,"endTime":1375.578,"body":"know, ways to ideate."},{"speaker":"Tom Brown","startTime":1375.628,"endTime":1378.588,"body":"You've got strategy people"},{"speaker":"Tom Brown","startTime":1375.628,"endTime":1378.588,"body":"sort of experimenting"},{"speaker":"Tom Brown","startTime":1378.588,"endTime":1380.758,"body":"with ways to do research."},{"speaker":"Tom Brown","startTime":1381.108,"endTime":1384.068,"body":"And that's all good, but it"},{"speaker":"Tom Brown","startTime":1381.108,"endTime":1384.068,"body":"still reinforces this sort of"},{"speaker":"Tom Brown","startTime":1384.078,"endTime":1388.228,"body":"separate but equal approach,"},{"speaker":"Tom Brown","startTime":1384.078,"endTime":1388.228,"body":"as opposed to the fact that"},{"speaker":"Tom Brown","startTime":1388.228,"endTime":1393.498,"body":"we operate as a function, as a"},{"speaker":"Tom Brown","startTime":1388.228,"endTime":1393.498,"body":"team across all of those, and we"},{"speaker":"Tom Brown","startTime":1393.508,"endTime":1400.058,"body":"build a core AI sort of partner"},{"speaker":"Tom Brown","startTime":1393.508,"endTime":1400.058,"body":"or strategist, and then convert"},{"speaker":"Tom Brown","startTime":1400.068,"endTime":1403.448,"body":"that as the process evolves"},{"speaker":"Tom Brown","startTime":1400.068,"endTime":1403.448,"body":"into a creative partner and"},{"speaker":"Tom Brown","startTime":1403.448,"endTime":1404.778,"body":"then into a production partner."},{"speaker":"Tom Brown","startTime":1405.108,"endTime":1408.038,"body":"And some of that is just 'cause"},{"speaker":"Tom Brown","startTime":1405.108,"endTime":1408.038,"body":"it seemed like the right thing"},{"speaker":"Tom Brown","startTime":1408.038,"endTime":1411.528,"body":"to do, and as we've done that,"},{"speaker":"Tom Brown","startTime":1408.038,"endTime":1411.528,"body":"we've discovered that continuity"},{"speaker":"Tom Brown","startTime":1411.558,"endTime":1415.218,"body":"because honestly, the idea"},{"speaker":"Tom Brown","startTime":1411.558,"endTime":1415.218,"body":"doesn't start-- like the ideas"},{"speaker":"Tom Brown","startTime":1415.288,"endTime":1418.378,"body":"oftentimes start with a really"},{"speaker":"Tom Brown","startTime":1415.288,"endTime":1418.378,"body":"good definition of the problem."},{"speaker":"Tom Brown","startTime":1418.908,"endTime":1422.228,"body":"And then it, you know, if you do"},{"speaker":"Tom Brown","startTime":1418.908,"endTime":1422.228,"body":"that well, and then you really"},{"speaker":"Tom Brown","startTime":1422.228,"endTime":1425.398,"body":"unpack and understand people on"},{"speaker":"Tom Brown","startTime":1422.228,"endTime":1425.398,"body":"sort of what their motivations"},{"speaker":"Tom Brown","startTime":1425.398,"endTime":1428.798,"body":"and barriers are well, and"},{"speaker":"Tom Brown","startTime":1425.398,"endTime":1428.798,"body":"then you convert that into a"},{"speaker":"Tom Brown","startTime":1428.798,"endTime":1432.388,"body":"way to ideate and come up with"},{"speaker":"Tom Brown","startTime":1428.798,"endTime":1432.388,"body":"ways to fill those gaps well,"},{"speaker":"Tom Brown","startTime":1432.618,"endTime":1436.208,"body":"and then ultimately a way to,"},{"speaker":"Tom Brown","startTime":1432.618,"endTime":1436.208,"body":"the best way to produce that."},{"speaker":"Tom Brown","startTime":1436.218,"endTime":1440.148,"body":"So, you know, that's I think"},{"speaker":"Tom Brown","startTime":1436.218,"endTime":1440.148,"body":"our secret sauce, but there's"},{"speaker":"Tom Brown","startTime":1440.148,"endTime":1442.298,"body":"lots of ways that I'm sure"},{"speaker":"Tom Brown","startTime":1440.148,"endTime":1442.298,"body":"that other agencies are"},{"speaker":"Tom Brown","startTime":1442.298,"endTime":1445.408,"body":"doing, you know, bringing"},{"speaker":"Tom Brown","startTime":1442.298,"endTime":1445.408,"body":"AI into the fold as well."},{"speaker":"Eric Oldrin","startTime":1445.708,"endTime":1448.448,"body":"And I would say"},{"speaker":"Eric Oldrin","startTime":1445.708,"endTime":1448.448,"body":"our safety measures are very"},{"speaker":"Eric Oldrin","startTime":1448.448,"endTime":1452.458,"body":"much of, like Tom said, our"},{"speaker":"Eric Oldrin","startTime":1448.448,"endTime":1452.458,"body":"own expertise and confidence"},{"speaker":"Eric Oldrin","startTime":1452.618,"endTime":1456.678,"body":"in what we do and what we know"},{"speaker":"Eric Oldrin","startTime":1452.618,"endTime":1456.678,"body":"and the experience behind that."},{"speaker":"Eric Oldrin","startTime":1457.19,"endTime":1462.68,"body":"I would say we have learned"},{"speaker":"Eric Oldrin","startTime":1457.19,"endTime":1462.68,"body":"more in the last year or so"},{"speaker":"Eric Oldrin","startTime":1463.11,"endTime":1466.45,"body":"as we've stood this up and"},{"speaker":"Eric Oldrin","startTime":1463.11,"endTime":1466.45,"body":"we've been inspired more, but"},{"speaker":"Eric Oldrin","startTime":1466.45,"endTime":1470.59,"body":"I feel like I've also worked"},{"speaker":"Eric Oldrin","startTime":1466.45,"endTime":1470.59,"body":"harder than before I had AI."},{"speaker":"Eric Oldrin","startTime":1471.0,"endTime":1476.568,"body":"And I think it's because the"},{"speaker":"Eric Oldrin","startTime":1471.0,"endTime":1476.568,"body":"AI Is sort of elevating the"},{"speaker":"Eric Oldrin","startTime":1476.588,"endTime":1479.968,"body":"output, the proliferation"},{"speaker":"Eric Oldrin","startTime":1476.588,"endTime":1479.968,"body":"of possibilities in the"},{"speaker":"Eric Oldrin","startTime":1479.978,"endTime":1482.798,"body":"strategy, and then the"},{"speaker":"Eric Oldrin","startTime":1479.978,"endTime":1482.798,"body":"opportunity for creative."},{"speaker":"Eric Oldrin","startTime":1483.148,"endTime":1486.528,"body":"So it puts a lot of pressure"},{"speaker":"Eric Oldrin","startTime":1483.148,"endTime":1486.528,"body":"on us to then play our role,"},{"speaker":"Eric Oldrin","startTime":1486.538,"endTime":1490.718,"body":"which is this sort of high-level"},{"speaker":"Eric Oldrin","startTime":1486.538,"endTime":1490.718,"body":"thinking and the decision-making"},{"speaker":"Eric Oldrin","startTime":1490.718,"endTime":1494.388,"body":"and the creative direction, and"},{"speaker":"Eric Oldrin","startTime":1490.718,"endTime":1494.388,"body":"it really is generating this"},{"speaker":"Eric Oldrin","startTime":1494.388,"endTime":1495.908,"body":"sort of concepts and ideas."},{"speaker":"Eric Oldrin","startTime":1495.918,"endTime":1498.858,"body":"You know, we are … One of"},{"speaker":"Eric Oldrin","startTime":1495.918,"endTime":1498.858,"body":"our clients is sort of on"},{"speaker":"Eric Oldrin","startTime":1498.858,"endTime":1501.838,"body":"the precipice of a really"},{"speaker":"Eric Oldrin","startTime":1498.858,"endTime":1501.838,"body":"beautiful integrated campaign."},{"speaker":"Eric Oldrin","startTime":1501.938,"endTime":1504.058,"body":"They're part of this big"},{"speaker":"Eric Oldrin","startTime":1501.938,"endTime":1504.058,"body":"launch moment happening here"},{"speaker":"Eric Oldrin","startTime":1504.068,"endTime":1507.068,"body":"soon, and as part of that"},{"speaker":"Eric Oldrin","startTime":1504.068,"endTime":1507.068,"body":"there was coffee and there's"},{"speaker":"Eric Oldrin","startTime":1507.068,"endTime":1509.968,"body":"like a tagline and there's a"},{"speaker":"Eric Oldrin","startTime":1507.068,"endTime":1509.968,"body":"campaign, and, you know, AI"},{"speaker":"Eric Oldrin","startTime":1509.998,"endTime":1511.088,"body":"did not come up with that."},{"speaker":"Eric Oldrin","startTime":1511.108,"endTime":1511.538,"body":"Right."},{"speaker":"Eric Oldrin","startTime":1511.608,"endTime":1513.278,"body":"Tom and I came up with that."},{"speaker":"Eric Oldrin","startTime":1513.678,"endTime":1516.428,"body":"But AI played a really nice"},{"speaker":"Eric Oldrin","startTime":1513.678,"endTime":1516.428,"body":"role in helping us sort of get"},{"speaker":"Eric Oldrin","startTime":1516.428,"endTime":1519.258,"body":"to that, helping us sort of"},{"speaker":"Eric Oldrin","startTime":1516.428,"endTime":1519.258,"body":"understand the audience and"},{"speaker":"Eric Oldrin","startTime":1519.258,"endTime":1522.388,"body":"understand all the sort of"},{"speaker":"Eric Oldrin","startTime":1519.258,"endTime":1522.388,"body":"territories and sort of the best"},{"speaker":"Eric Oldrin","startTime":1522.388,"endTime":1524.178,"body":"place to point our thinking."},{"speaker":"Eric Oldrin","startTime":1524.658,"endTime":1527.928,"body":"And so I'd say our safety"},{"speaker":"Eric Oldrin","startTime":1524.658,"endTime":1527.928,"body":"measure is really, I guess,"},{"speaker":"Eric Oldrin","startTime":1527.938,"endTime":1529.098,"body":"our brains between us."},{"speaker":"Tom Brown","startTime":1529.298,"endTime":1529.698,"body":"Yeah."},{"speaker":"Tom Brown","startTime":1529.698,"endTime":1533.078,"body":"And you know, we were able"},{"speaker":"Tom Brown","startTime":1529.698,"endTime":1533.078,"body":"to then train basically the"},{"speaker":"Tom Brown","startTime":1533.088,"endTime":1536.498,"body":"original model that we built on"},{"speaker":"Tom Brown","startTime":1533.088,"endTime":1536.498,"body":"that project to understand the"},{"speaker":"Tom Brown","startTime":1536.498,"endTime":1539.548,"body":"idea, what worked, what didn't,"},{"speaker":"Tom Brown","startTime":1536.498,"endTime":1539.548,"body":"to come back with different"},{"speaker":"Tom Brown","startTime":1539.558,"endTime":1543.518,"body":"things that could be alternative"},{"speaker":"Tom Brown","startTime":1539.558,"endTime":1543.518,"body":"executions or headlines,"},{"speaker":"Tom Brown","startTime":1543.918,"endTime":1546.758,"body":"and then some were, like,"},{"speaker":"Tom Brown","startTime":1543.918,"endTime":1546.758,"body":"brilliant, others were garbage."},{"speaker":"Tom Brown","startTime":1546.808,"endTime":1549.628,"body":"And that feedback loop"},{"speaker":"Tom Brown","startTime":1546.808,"endTime":1549.628,"body":"then further trained."},{"speaker":"Tom Brown","startTime":1549.628,"endTime":1551.708,"body":"So it suddenly"},{"speaker":"Tom Brown","startTime":1549.628,"endTime":1551.708,"body":"becomes a partner."},{"speaker":"Tom Brown","startTime":1551.878,"endTime":1556.228,"body":"The last decade of my career"},{"speaker":"Tom Brown","startTime":1551.878,"endTime":1556.228,"body":"before s- you know, joining Eric"},{"speaker":"Tom Brown","startTime":1556.228,"endTime":1559.588,"body":"and starting Original Model,"},{"speaker":"Tom Brown","startTime":1556.228,"endTime":1559.588,"body":"I was in a position where a"},{"speaker":"Tom Brown","startTime":1559.588,"endTime":1563.958,"body":"lot of folks on my team were"},{"speaker":"Tom Brown","startTime":1559.588,"endTime":1563.958,"body":"sort of owning the pen on that"},{"speaker":"Tom Brown","startTime":1563.988,"endTime":1567.708,"body":"and then coming to me, and"},{"speaker":"Tom Brown","startTime":1563.988,"endTime":1567.708,"body":"my role was to push them and"},{"speaker":"Tom Brown","startTime":1567.708,"endTime":1570.068,"body":"to find where the juice was."},{"speaker":"Tom Brown","startTime":1570.068,"endTime":1573.788,"body":"And so in many ways,"},{"speaker":"Tom Brown","startTime":1570.068,"endTime":1573.788,"body":"these models can play that"},{"speaker":"Tom Brown","startTime":1573.788,"endTime":1576.408,"body":"similar role, and you can"},{"speaker":"Tom Brown","startTime":1573.788,"endTime":1576.408,"body":"play them off each other."},{"speaker":"Tom Brown","startTime":1576.408,"endTime":1580.758,"body":"You can … Y- you know, we"},{"speaker":"Tom Brown","startTime":1576.408,"endTime":1580.758,"body":"use all the big sort of labs,"},{"speaker":"Tom Brown","startTime":1581.138,"endTime":1584.988,"body":"and so we'll see which one"},{"speaker":"Tom Brown","startTime":1581.138,"endTime":1584.988,"body":"responds in different ways,"},{"speaker":"Tom Brown","startTime":1585.328,"endTime":1587.298,"body":"and we can ping pong that."},{"speaker":"Tom Brown","startTime":1587.638,"endTime":1590.798,"body":"I can do a three-hour session"},{"speaker":"Tom Brown","startTime":1587.638,"endTime":1590.798,"body":"with a few of those models- Yeah"},{"speaker":"Tom Brown","startTime":1590.838,"endTime":1593.578,"body":"… that used to be three weeks"},{"speaker":"Tom Brown","startTime":1590.838,"endTime":1593.578,"body":"with a couple different people."},{"speaker":"Eric Oldrin","startTime":1593.728,"endTime":1595.638,"body":"And we can even"},{"speaker":"Eric Oldrin","startTime":1593.728,"endTime":1595.638,"body":"set up instances where they"},{"speaker":"Eric Oldrin","startTime":1595.638,"endTime":1598.018,"body":"talk to each other, where they"},{"speaker":"Eric Oldrin","startTime":1595.638,"endTime":1598.018,"body":"play different kinds of roles."},{"speaker":"Eric Oldrin","startTime":1598.018,"endTime":1600.868,"body":"It's like focus grouping"},{"speaker":"Eric Oldrin","startTime":1598.018,"endTime":1600.868,"body":"in, within each lab."},{"speaker":"Eric Oldrin","startTime":1600.868,"endTime":1603.338,"body":"Of course, they have"},{"speaker":"Eric Oldrin","startTime":1600.868,"endTime":1603.338,"body":"multiple models there too."},{"speaker":"Eric Oldrin","startTime":1603.338,"endTime":1606.258,"body":"So there's a lot of room for"},{"speaker":"Eric Oldrin","startTime":1603.338,"endTime":1606.258,"body":"us to create a team of sorts"},{"speaker":"Eric Oldrin","startTime":1606.458,"endTime":1607.718,"body":"that helps us to validate."},{"speaker":"Eric Oldrin","startTime":1607.998,"endTime":1610.858,"body":"I would go … Our other safety"},{"speaker":"Eric Oldrin","startTime":1607.998,"endTime":1610.858,"body":"measure, you know, even when"},{"speaker":"Eric Oldrin","startTime":1610.858,"endTime":1614.348,"body":"we're bringing ideas to life"},{"speaker":"Eric Oldrin","startTime":1610.858,"endTime":1614.348,"body":"and making tangible output,"},{"speaker":"Eric Oldrin","startTime":1614.608,"endTime":1618.008,"body":"on the filmmaking side, you"},{"speaker":"Eric Oldrin","startTime":1614.608,"endTime":1618.008,"body":"know, we do have a history"},{"speaker":"Eric Oldrin","startTime":1618.008,"endTime":1620.698,"body":"of having dabbled and played"},{"speaker":"Eric Oldrin","startTime":1618.008,"endTime":1620.698,"body":"with generative output and"},{"speaker":"Eric Oldrin","startTime":1620.698,"endTime":1622.028,"body":"made a number of dif- films."},{"speaker":"Eric Oldrin","startTime":1622.028,"endTime":1625.208,"body":"We're finalists in the London AI"},{"speaker":"Eric Oldrin","startTime":1622.028,"endTime":1625.208,"body":"Film Festival that's happening,"},{"speaker":"Eric Oldrin","startTime":1625.438,"endTime":1629.728,"body":"I think, tomorrow for two films,"},{"speaker":"Eric Oldrin","startTime":1625.438,"endTime":1629.728,"body":"and our process there is very"},{"speaker":"Eric Oldrin","startTime":1629.728,"endTime":1631.498,"body":"much about leaning on the tools."},{"speaker":"Eric Oldrin","startTime":1631.778,"endTime":1634.128,"body":"But you know, Tom and I were"},{"speaker":"Eric Oldrin","startTime":1631.778,"endTime":1634.128,"body":"talking about this morning,"},{"speaker":"Eric Oldrin","startTime":1634.408,"endTime":1637.638,"body":"is that there's these pieces"},{"speaker":"Eric Oldrin","startTime":1634.408,"endTime":1637.638,"body":"within that creative filmmaking"},{"speaker":"Eric Oldrin","startTime":1637.648,"endTime":1641.738,"body":"process that are just so deeply"},{"speaker":"Eric Oldrin","startTime":1637.648,"endTime":1641.738,"body":"human- Mainly because they're"},{"speaker":"Eric Oldrin","startTime":1641.768,"endTime":1643.678,"body":"odd and they need the oddness."},{"speaker":"Eric Oldrin","startTime":1643.728,"endTime":1646.578,"body":"They need sort of the kinky"},{"speaker":"Eric Oldrin","startTime":1643.728,"endTime":1646.578,"body":"sort of quality out of it."},{"speaker":"Eric Oldrin","startTime":1646.618,"endTime":1649.578,"body":"Of course, human"},{"speaker":"Eric Oldrin","startTime":1646.618,"endTime":1649.578,"body":"performance within actors."},{"speaker":"Eric Oldrin","startTime":1649.768,"endTime":1651.428,"body":"You know, there's just some"},{"speaker":"Eric Oldrin","startTime":1649.768,"endTime":1651.428,"body":"new-- We were talking about"},{"speaker":"Eric Oldrin","startTime":1651.438,"endTime":1653.878,"body":"the opening of Pulp Fiction and"},{"speaker":"Eric Oldrin","startTime":1651.438,"endTime":1653.878,"body":"just the way that, you know,"},{"speaker":"Eric Oldrin","startTime":1653.878,"endTime":1656.438,"body":"\"Everybody be still, this is a"},{"speaker":"Eric Oldrin","startTime":1653.878,"endTime":1656.438,"body":"robbery.\" The way they delivered"},{"speaker":"Eric Oldrin","startTime":1656.438,"endTime":1657.718,"body":"that line, like that's not…"},{"speaker":"Eric Oldrin","startTime":1657.748,"endTime":1659.898,"body":"AI's not going to get"},{"speaker":"Eric Oldrin","startTime":1657.748,"endTime":1659.898,"body":"to that place because"},{"speaker":"Eric Oldrin","startTime":1659.898,"endTime":1661.848,"body":"it is so off-kilter."},{"speaker":"Eric Oldrin","startTime":1662.238,"endTime":1665.448,"body":"Editing and the way that you"},{"speaker":"Eric Oldrin","startTime":1662.238,"endTime":1665.448,"body":"actually build the nuance and"},{"speaker":"Eric Oldrin","startTime":1665.458,"endTime":1668.798,"body":"timing and the sort of put"},{"speaker":"Eric Oldrin","startTime":1665.458,"endTime":1668.798,"body":"framing against, you know,"},{"speaker":"Eric Oldrin","startTime":1668.838,"endTime":1672.758,"body":"two shots and the continuation"},{"speaker":"Eric Oldrin","startTime":1668.838,"endTime":1672.758,"body":"that happens in editing, that's"},{"speaker":"Eric Oldrin","startTime":1672.758,"endTime":1673.908,"body":"something we need to finish up."},{"speaker":"Eric Oldrin","startTime":1673.988,"endTime":1675.738,"body":"And then all the way"},{"speaker":"Eric Oldrin","startTime":1673.988,"endTime":1675.738,"body":"down to color correction."},{"speaker":"Eric Oldrin","startTime":1675.848,"endTime":1677.038,"body":"There's been tools forever."},{"speaker":"Eric Oldrin","startTime":1677.248,"endTime":1679.868,"body":"By the way, AI and a lot of"},{"speaker":"Eric Oldrin","startTime":1677.248,"endTime":1679.868,"body":"these AI production tools,"},{"speaker":"Eric Oldrin","startTime":1680.148,"endTime":1682.578,"body":"you know… I know LLMs have"},{"speaker":"Eric Oldrin","startTime":1680.148,"endTime":1682.578,"body":"accelerated a lot of this"},{"speaker":"Eric Oldrin","startTime":1682.578,"endTime":1685.628,"body":"conversation, but you know,"},{"speaker":"Eric Oldrin","startTime":1682.578,"endTime":1685.628,"body":"Final Cut has AI in it."},{"speaker":"Eric Oldrin","startTime":1685.628,"endTime":1686.408,"body":"As it's tweening."},{"speaker":"Eric Oldrin","startTime":1686.418,"endTime":1689.118,"body":"You know, we had AI when"},{"speaker":"Eric Oldrin","startTime":1686.418,"endTime":1689.118,"body":"I worked at Macromedia."},{"speaker":"Eric Oldrin","startTime":1689.118,"endTime":1689.938,"body":"Tweening is AI, you know?"},{"speaker":"Eric Oldrin","startTime":1690.028,"endTime":1690.238,"body":"Right."},{"speaker":"Eric Oldrin","startTime":1690.348,"endTime":1693.498,"body":"But I would say that those"},{"speaker":"Eric Oldrin","startTime":1690.348,"endTime":1693.498,"body":"finishing elements are the"},{"speaker":"Eric Oldrin","startTime":1693.498,"endTime":1697.138,"body":"piece, that extra 10 to"},{"speaker":"Eric Oldrin","startTime":1693.498,"endTime":1697.138,"body":"20% is the part that really"},{"speaker":"Eric Oldrin","startTime":1697.468,"endTime":1700.208,"body":"differentiates any kind"},{"speaker":"Eric Oldrin","startTime":1697.468,"endTime":1700.208,"body":"of storytelling, any kind"},{"speaker":"Eric Oldrin","startTime":1700.208,"endTime":1701.498,"body":"of production creation."},{"speaker":"Galen Low","startTime":1702.036,"endTime":1704.356,"body":"A, I like that, you"},{"speaker":"Galen Low","startTime":1702.036,"endTime":1704.356,"body":"know, it's a holistic approach,"},{"speaker":"Galen Low","startTime":1704.356,"endTime":1706.676,"body":"and Tom, what you said earlier"},{"speaker":"Galen Low","startTime":1704.356,"endTime":1706.676,"body":"just about the fact that a"},{"speaker":"Galen Low","startTime":1706.676,"endTime":1709.996,"body":"lot of organizations and a"},{"speaker":"Galen Low","startTime":1706.676,"endTime":1709.996,"body":"lot of agencies are letting"},{"speaker":"Galen Low","startTime":1710.006,"endTime":1713.116,"body":"each individual sort of team"},{"speaker":"Galen Low","startTime":1710.006,"endTime":1713.116,"body":"or department do a thing, and"},{"speaker":"Galen Low","startTime":1713.116,"endTime":1717.416,"body":"they're equal and together, but"},{"speaker":"Galen Low","startTime":1713.116,"endTime":1717.416,"body":"it's not emerging as something"},{"speaker":"Galen Low","startTime":1717.426,"endTime":1720.326,"body":"holistic that is greater"},{"speaker":"Galen Low","startTime":1717.426,"endTime":1720.326,"body":"than the sum of its parts."},{"speaker":"Galen Low","startTime":1720.556,"endTime":1723.056,"body":"So I like the idea that"},{"speaker":"Galen Low","startTime":1720.556,"endTime":1723.056,"body":"it's holistically embedded"},{"speaker":"Galen Low","startTime":1723.316,"endTime":1726.696,"body":"from start to finish, that"},{"speaker":"Galen Low","startTime":1723.316,"endTime":1726.696,"body":"the idea of an AI focus"},{"speaker":"Galen Low","startTime":1726.696,"endTime":1728.026,"body":"group I think is genius."},{"speaker":"Galen Low","startTime":1728.216,"endTime":1731.566,"body":"And Eric, I do agree that yeah,"},{"speaker":"Galen Low","startTime":1728.216,"endTime":1731.566,"body":"there is that X percentage of"},{"speaker":"Galen Low","startTime":1731.566,"endTime":1734.676,"body":"the creative work where, yeah,"},{"speaker":"Galen Low","startTime":1731.566,"endTime":1734.676,"body":"it needs that humanness, and the"},{"speaker":"Galen Low","startTime":1734.676,"endTime":1737.056,"body":"humanness might be kinda weird,"},{"speaker":"Galen Low","startTime":1734.676,"endTime":1737.056,"body":"and the models might not come"},{"speaker":"Galen Low","startTime":1737.056,"endTime":1739.186,"body":"up with it because we've trained"},{"speaker":"Galen Low","startTime":1737.056,"endTime":1739.186,"body":"them on what is not weird."},{"speaker":"Galen Low","startTime":1739.616,"endTime":1743.266,"body":"And the sort of culmination is"},{"speaker":"Galen Low","startTime":1739.616,"endTime":1743.266,"body":"something that is very human."},{"speaker":"Galen Low","startTime":1743.576,"endTime":1745.916,"body":"And then I wanted to go back"},{"speaker":"Galen Low","startTime":1743.576,"endTime":1745.916,"body":"to something because I opened"},{"speaker":"Galen Low","startTime":1745.916,"endTime":1748.336,"body":"this with \"Oh yeah, you guys"},{"speaker":"Galen Low","startTime":1745.916,"endTime":1748.336,"body":"create some great AI video,\""},{"speaker":"Galen Low","startTime":1748.396,"endTime":1750.916,"body":"but then also you were like,"},{"speaker":"Galen Low","startTime":1748.396,"endTime":1750.916,"body":"\"And we just came from a shoot.\""},{"speaker":"Galen Low","startTime":1751.176,"endTime":1753.126,"body":"We're talking about commercials"},{"speaker":"Galen Low","startTime":1751.176,"endTime":1753.126,"body":"that are still being shot"},{"speaker":"Galen Low","startTime":1753.126,"endTime":1755.026,"body":"practically, some hybrids."},{"speaker":"Galen Low","startTime":1755.366,"endTime":1759.416,"body":"I guess, where in your process"},{"speaker":"Galen Low","startTime":1755.366,"endTime":1759.416,"body":"do you make that decision to"},{"speaker":"Galen Low","startTime":1759.416,"endTime":1762.736,"body":"say, \"Okay, well, based on the"},{"speaker":"Galen Low","startTime":1759.416,"endTime":1762.736,"body":"ideas we have and based on the"},{"speaker":"Galen Low","startTime":1762.736,"endTime":1765.426,"body":"brief and based on the problem"},{"speaker":"Galen Low","startTime":1762.736,"endTime":1765.426,"body":"we're trying to solve, yeah,"},{"speaker":"Galen Low","startTime":1765.426,"endTime":1768.346,"body":"let's hire, you know, some"},{"speaker":"Galen Low","startTime":1765.426,"endTime":1768.346,"body":"human actors and get a crew,"},{"speaker":"Galen Low","startTime":1768.346,"endTime":1771.426,"body":"and we'll do a shoot at the"},{"speaker":"Galen Low","startTime":1768.346,"endTime":1771.426,"body":"studio,\" versus, \"You know what?"},{"speaker":"Galen Low","startTime":1771.726,"endTime":1772.546,"body":"This should be okay."},{"speaker":"Galen Low","startTime":1772.546,"endTime":1775.606,"body":"We've got great sort of"},{"speaker":"Galen Low","startTime":1772.546,"endTime":1775.606,"body":"realistic models that we can"},{"speaker":"Galen Low","startTime":1775.606,"endTime":1778.986,"body":"generate here for this purpose.\""},{"speaker":"Galen Low","startTime":1775.606,"endTime":1778.986,"body":"What drives that decision?"},{"speaker":"Eric Oldrin","startTime":1779.246,"endTime":1780.406,"body":"There's"},{"speaker":"Eric Oldrin","startTime":1779.246,"endTime":1780.406,"body":"not one answer."},{"speaker":"Eric Oldrin","startTime":1780.806,"endTime":1783.196,"body":"There's a lot of just"},{"speaker":"Eric Oldrin","startTime":1780.806,"endTime":1783.196,"body":"different considerations."},{"speaker":"Eric Oldrin","startTime":1783.456,"endTime":1787.406,"body":"One consideration, as project"},{"speaker":"Eric Oldrin","startTime":1783.456,"endTime":1787.406,"body":"managers know very well, is"},{"speaker":"Eric Oldrin","startTime":1787.406,"endTime":1790.296,"body":"the pyramid of time, money,"},{"speaker":"Eric Oldrin","startTime":1787.406,"endTime":1790.296,"body":"and quality, you know?"},{"speaker":"Eric Oldrin","startTime":1790.296,"endTime":1793.876,"body":"And so time and money"},{"speaker":"Eric Oldrin","startTime":1790.296,"endTime":1793.876,"body":"particularly will drive whether"},{"speaker":"Eric Oldrin","startTime":1793.876,"endTime":1796.086,"body":"you're picking up a camera"},{"speaker":"Eric Oldrin","startTime":1793.876,"endTime":1796.086,"body":"and what kind of production"},{"speaker":"Eric Oldrin","startTime":1796.086,"endTime":1798.096,"body":"and whether you can have"},{"speaker":"Eric Oldrin","startTime":1796.086,"endTime":1798.096,"body":"a location and whether you"},{"speaker":"Eric Oldrin","startTime":1798.096,"endTime":1799.266,"body":"can actually have actors."},{"speaker":"Eric Oldrin","startTime":1799.266,"endTime":1801.826,"body":"And so there's some constraints"},{"speaker":"Eric Oldrin","startTime":1799.266,"endTime":1801.826,"body":"that can be built in there."},{"speaker":"Eric Oldrin","startTime":1801.826,"endTime":1805.086,"body":"And so, you know, a lot of"},{"speaker":"Eric Oldrin","startTime":1801.826,"endTime":1805.086,"body":"small businesses really love"},{"speaker":"Eric Oldrin","startTime":1805.096,"endTime":1808.486,"body":"the idea of being able to"},{"speaker":"Eric Oldrin","startTime":1805.096,"endTime":1808.486,"body":"generate assets in ways that"},{"speaker":"Eric Oldrin","startTime":1808.496,"endTime":1810.086,"body":"they never could imagine before."},{"speaker":"Eric Oldrin","startTime":1810.366,"endTime":1813.116,"body":"You know, a lot of my films,"},{"speaker":"Eric Oldrin","startTime":1810.366,"endTime":1813.116,"body":"I just had stories I wanted"},{"speaker":"Eric Oldrin","startTime":1813.116,"endTime":1815.356,"body":"to tell that there was no"},{"speaker":"Eric Oldrin","startTime":1813.116,"endTime":1815.356,"body":"way on Earth that I was gonna"},{"speaker":"Eric Oldrin","startTime":1815.366,"endTime":1818.456,"body":"be able to do a beam shot on"},{"speaker":"Eric Oldrin","startTime":1815.366,"endTime":1818.456,"body":"the top of the Himalayas or-"},{"speaker":"Eric Oldrin","startTime":1818.616,"endTime":1821.716,"body":"whatever was required, you know,"},{"speaker":"Eric Oldrin","startTime":1818.616,"endTime":1821.716,"body":"in order to bring that to life."},{"speaker":"Eric Oldrin","startTime":1821.716,"endTime":1824.436,"body":"So the practicality, I"},{"speaker":"Eric Oldrin","startTime":1821.716,"endTime":1824.436,"body":"think, is one consideration"},{"speaker":"Eric Oldrin","startTime":1824.436,"endTime":1825.766,"body":"is there's a pathway."},{"speaker":"Eric Oldrin","startTime":1825.846,"endTime":1829.826,"body":"But then the foil to that is a"},{"speaker":"Eric Oldrin","startTime":1825.846,"endTime":1829.826,"body":"lotta times there's reservations"},{"speaker":"Eric Oldrin","startTime":1830.176,"endTime":1833.486,"body":"from a lot of different"},{"speaker":"Eric Oldrin","startTime":1830.176,"endTime":1833.486,"body":"brands, understandably, about"},{"speaker":"Eric Oldrin","startTime":1833.486,"endTime":1834.746,"body":"all sorts of parts of AI."},{"speaker":"Eric Oldrin","startTime":1835.406,"endTime":1838.976,"body":"Just as you mentioned before,"},{"speaker":"Eric Oldrin","startTime":1835.406,"endTime":1838.976,"body":"there's questions that people"},{"speaker":"Eric Oldrin","startTime":1838.976,"endTime":1841.566,"body":"have just in audiences and"},{"speaker":"Eric Oldrin","startTime":1838.976,"endTime":1841.566,"body":"customers, and there can"},{"speaker":"Eric Oldrin","startTime":1841.566,"endTime":1843.896,"body":"be backlash, and so they"},{"speaker":"Eric Oldrin","startTime":1841.566,"endTime":1843.896,"body":"have to be very careful."},{"speaker":"Eric Oldrin","startTime":1844.066,"endTime":1845.856,"body":"And those questions"},{"speaker":"Eric Oldrin","startTime":1844.066,"endTime":1845.856,"body":"can come from all sorts"},{"speaker":"Eric Oldrin","startTime":1845.856,"endTime":1846.856,"body":"of different places."},{"speaker":"Eric Oldrin","startTime":1846.986,"endTime":1849.976,"body":"Oftentimes when we're working"},{"speaker":"Eric Oldrin","startTime":1846.986,"endTime":1849.976,"body":"with clients, there's a"},{"speaker":"Eric Oldrin","startTime":1849.976,"endTime":1852.556,"body":"very careful process that"},{"speaker":"Eric Oldrin","startTime":1849.976,"endTime":1852.556,"body":"you'll go through with the"},{"speaker":"Eric Oldrin","startTime":1852.556,"endTime":1855.136,"body":"legal team and their policy"},{"speaker":"Eric Oldrin","startTime":1852.556,"endTime":1855.136,"body":"team and decide sort of what"},{"speaker":"Eric Oldrin","startTime":1855.136,"endTime":1857.296,"body":"roles at all should it play."},{"speaker":"Eric Oldrin","startTime":1857.476,"endTime":1858.986,"body":"And does it sit"},{"speaker":"Eric Oldrin","startTime":1857.476,"endTime":1858.986,"body":"next to the brand?"},{"speaker":"Eric Oldrin","startTime":1859.006,"endTime":1859.376,"body":"Ooh, does"},{"speaker":"Eric Oldrin","startTime":1859.396,"endTime":1862.776,"body":"Is the brand well-suited"},{"speaker":"Eric Oldrin","startTime":1859.396,"endTime":1862.776,"body":"for AI or is not the brand"},{"speaker":"Eric Oldrin","startTime":1862.776,"endTime":1863.626,"body":"well-suited for that?"},{"speaker":"Eric Oldrin","startTime":1863.996,"endTime":1867.046,"body":"And so, you know, I think that's"},{"speaker":"Eric Oldrin","startTime":1863.996,"endTime":1867.046,"body":"the second sorta consideration."},{"speaker":"Eric Oldrin","startTime":1867.046,"endTime":1870.106,"body":"The third one I'd mention"},{"speaker":"Eric Oldrin","startTime":1867.046,"endTime":1870.106,"body":"is probably the most pure."},{"speaker":"Eric Oldrin","startTime":1870.586,"endTime":1873.2,"body":"I think both Tom and I"},{"speaker":"Eric Oldrin","startTime":1870.586,"endTime":1873.2,"body":"would probably Point to"},{"speaker":"Eric Oldrin","startTime":1873.2,"endTime":1875.97,"body":"the most is just, is the"},{"speaker":"Eric Oldrin","startTime":1873.2,"endTime":1875.97,"body":"idea well-suited for-"},{"speaker":"Tom Brown","startTime":1875.97,"endTime":1876.61,"body":"Yeah, the brief."},{"speaker":"Tom Brown","startTime":1876.62,"endTime":1876.64,"body":"Yeah."},{"speaker":"Tom Brown","startTime":1876.75,"endTime":1880.64,"body":"I mean, the other thing that"},{"speaker":"Tom Brown","startTime":1876.75,"endTime":1880.64,"body":"factors in is generative AI"},{"speaker":"Tom Brown","startTime":1880.64,"endTime":1883.47,"body":"allows us to do prototyping"},{"speaker":"Tom Brown","startTime":1880.64,"endTime":1883.47,"body":"in ways we couldn't do before."},{"speaker":"Tom Brown","startTime":1883.48,"endTime":1883.5,"body":"Yeah."},{"speaker":"Tom Brown","startTime":1883.94,"endTime":1888.65,"body":"And so sometimes that step"},{"speaker":"Tom Brown","startTime":1883.94,"endTime":1888.65,"body":"reveals whether or not"},{"speaker":"Tom Brown","startTime":1888.89,"endTime":1892.5,"body":"the opportunity to then do"},{"speaker":"Tom Brown","startTime":1888.89,"endTime":1892.5,"body":"finish work in that medium,"},{"speaker":"Tom Brown","startTime":1892.83,"endTime":1893.93,"body":"parchment in that medium."},{"speaker":"Tom Brown","startTime":1894.28,"endTime":1897.46,"body":"So that's also a really good…"},{"speaker":"Tom Brown","startTime":1894.28,"endTime":1897.46,"body":"Not only is there value in"},{"speaker":"Tom Brown","startTime":1897.46,"endTime":1900.26,"body":"prototyping, 'cause before if"},{"speaker":"Tom Brown","startTime":1897.46,"endTime":1900.26,"body":"you were just doing storyboards"},{"speaker":"Tom Brown","startTime":1900.26,"endTime":1903.45,"body":"or animatics, you kind of"},{"speaker":"Tom 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which is"},{"speaker":"Galen Low","startTime":2087.876,"endTime":2090.926,"body":"actually no one's an expert."},{"speaker":"Galen Low","startTime":2091.246,"endTime":2093.776,"body":"There's sort of confidence in"},{"speaker":"Galen Low","startTime":2091.246,"endTime":2093.776,"body":"the creativity and the delivery."},{"speaker":"Galen Low","startTime":2094.026,"endTime":2095.456,"body":"We're running a"},{"speaker":"Galen Low","startTime":2094.026,"endTime":2095.456,"body":"lot of experiments."},{"speaker":"Galen Low","startTime":2095.456,"endTime":2096.396,"body":"We're not betting the farm."},{"speaker":"Galen Low","startTime":2096.396,"endTime":2100.506,"body":"We're not betraying the sacred"},{"speaker":"Galen Low","startTime":2096.396,"endTime":2100.506,"body":"cows, but we are iterating"},{"speaker":"Galen Low","startTime":2100.516,"endTime":2104.226,"body":"forward, and that's a good"},{"speaker":"Galen Low","startTime":2100.516,"endTime":2104.226,"body":"motion for most businesses"},{"speaker":"Galen Low","startTime":2104.226,"endTime":2106.316,"body":"that are doing marketing"},{"speaker":"Galen Low","startTime":2104.226,"endTime":2106.316,"body":"and advertising, right?"},{"speaker":"Galen Low","startTime":2106.326,"endTime":2110.496,"body":"To kind of try some things, stay"},{"speaker":"Galen Low","startTime":2106.326,"endTime":2110.496,"body":"ahead of it, get noticed without"},{"speaker":"Galen Low","startTime":2110.496,"endTime":2112.986,"body":"necessarily getting canceled,"},{"speaker":"Galen Low","startTime":2110.496,"endTime":2112.986,"body":"and I think that's a really"},{"speaker":"Galen Low","startTime":2112.986,"endTime":2116.316,"body":"good -- I mean, it sounds like a"},{"speaker":"Galen Low","startTime":2112.986,"endTime":2116.316,"body":"really good client relationship"},{"speaker":"Galen Low","startTime":2116.316,"endTime":2119.006,"body":"or partner relationship"},{"speaker":"Galen 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Brown","startTime":2136.716,"endTime":2139.686,"body":"in the world, that's probably"},{"speaker":"Tom Brown","startTime":2136.716,"endTime":2139.686,"body":"the most controversial, but"},{"speaker":"Tom Brown","startTime":2140.046,"endTime":2142.796,"body":"I think a lot of that is"},{"speaker":"Tom Brown","startTime":2140.046,"endTime":2142.796,"body":"starting to melt away as well."},{"speaker":"Galen Low","startTime":2143.196,"endTime":2144.026,"body":"That's"},{"speaker":"Galen Low","startTime":2143.196,"endTime":2144.026,"body":"really interesting."},{"speaker":"Galen Low","startTime":2144.246,"endTime":2145.356,"body":"Maybe let's go there."},{"speaker":"Galen Low","startTime":2145.406,"endTime":2147.916,"body":"Our working title for"},{"speaker":"Galen Low","startTime":2145.406,"endTime":2147.916,"body":"this is How Creative"},{"speaker":"Galen Low","startTime":2147.916,"endTime":2150.986,"body":"Agencies are Redefining"},{"speaker":"Galen Low","startTime":2147.916,"endTime":2150.986,"body":"Marketing and Advertising."},{"speaker":"Galen Low","startTime":2151.236,"endTime":2155.756,"body":"What is the big shift and"},{"speaker":"Galen Low","startTime":2151.236,"endTime":2155.756,"body":"what is the big impact that"},{"speaker":"Galen Low","startTime":2155.806,"endTime":2159.136,"body":"you're foreseeing over the"},{"speaker":"Galen Low","startTime":2155.806,"endTime":2159.136,"body":"next year or two that will"},{"speaker":"Galen Low","startTime":2159.136,"endTime":2162.686,"body":"sort of change the way we look"},{"speaker":"Galen Low","startTime":2159.136,"endTime":2162.686,"body":"at marketing and advertising,"},{"speaker":"Galen Low","startTime":2162.686,"endTime":2166.666,"body":"and the way agencies operate,"},{"speaker":"Galen Low","startTime":2162.686,"endTime":2166.666,"body":"and the way clients see value?"},{"speaker":"Tom Brown","startTime":2166.956,"endTime":2169.086,"body":"I think that, you"},{"speaker":"Tom Brown","startTime":2166.956,"endTime":2169.086,"body":"know, one of the points Eric"},{"speaker":"Tom Brown","startTime":2169.136,"endTime":2172.206,"body":"brought up earlier, which is the"},{"speaker":"Tom Brown","startTime":2169.136,"endTime":2172.206,"body":"constraints of budget and time,"},{"speaker":"Tom Brown","startTime":2172.656,"endTime":2174.386,"body":"I think that starts to go away."},{"speaker":"Tom Brown","startTime":2174.386,"endTime":2177.586,"body":"I think that the opportunity"},{"speaker":"Tom Brown","startTime":2174.386,"endTime":2177.586,"body":"to whatever dream you have"},{"speaker":"Tom Brown","startTime":2177.596,"endTime":2181.886,"body":"for an idea, that those"},{"speaker":"Tom Brown","startTime":2177.596,"endTime":2181.886,"body":"constraints on 50 different"},{"speaker":"Tom Brown","startTime":2181.946,"endTime":2186.666,"body":"exotic locations and extremely"},{"speaker":"Tom Brown","startTime":2181.946,"endTime":2186.666,"body":"expensive casting, I think"},{"speaker":"Tom Brown","startTime":2186.666,"endTime":2191.646,"body":"it's gonna open up the aperture"},{"speaker":"Tom Brown","startTime":2186.666,"endTime":2191.646,"body":"for ideas, and that's really"},{"speaker":"Tom Brown","startTime":2191.646,"endTime":2195.556,"body":"exciting because I know I've"},{"speaker":"Tom Brown","startTime":2191.646,"endTime":2195.556,"body":"seen a lot of great ideas that"},{"speaker":"Tom Brown","startTime":2195.556,"endTime":2198.466,"body":"have just been kicked to the"},{"speaker":"Tom Brown","startTime":2195.556,"endTime":2198.466,"body":"side of the road because they"},{"speaker":"Tom Brown","startTime":2198.466,"endTime":2200.046,"body":"were just too cost prohibitive."},{"speaker":"Tom Brown","startTime":2200.186,"endTime":2203.686,"body":"And then it comes down to"},{"speaker":"Tom Brown","startTime":2200.186,"endTime":2203.686,"body":"just puts further pressure"},{"speaker":"Tom Brown","startTime":2203.686,"endTime":2207.396,"body":"on the human creativity"},{"speaker":"Tom Brown","startTime":2203.686,"endTime":2207.396,"body":"and the idea itself and"},{"speaker":"Tom Brown","startTime":2207.396,"endTime":2208.486,"body":"the craft around that."},{"speaker":"Tom Brown","startTime":2208.486,"endTime":2210.806,"body":"So I think that's one"},{"speaker":"Tom Brown","startTime":2208.486,"endTime":2210.806,"body":"of the biggest shifts"},{"speaker":"Tom Brown","startTime":2210.806,"endTime":2211.546,"body":"that we're gonna see."},{"speaker":"Eric Oldrin","startTime":2211.876,"endTime":2215.106,"body":"I also think that"},{"speaker":"Eric Oldrin","startTime":2211.876,"endTime":2215.106,"body":"the AI itself sort of opens up"},{"speaker":"Eric Oldrin","startTime":2215.106,"endTime":2219.486,"body":"new creative opportunities new"},{"speaker":"Eric Oldrin","startTime":2215.106,"endTime":2219.486,"body":"types of surfaces for brands"},{"speaker":"Eric Oldrin","startTime":2219.486,"endTime":2221.396,"body":"to connect with customers."},{"speaker":"Eric Oldrin","startTime":2221.596,"endTime":2224.386,"body":"You know, we were on a panel"},{"speaker":"Eric Oldrin","startTime":2221.596,"endTime":2224.386,"body":"yesterday, and one of the people"},{"speaker":"Eric Oldrin","startTime":2224.386,"endTime":2228.186,"body":"on the panel with us was an"},{"speaker":"Eric Oldrin","startTime":2224.386,"endTime":2228.186,"body":"old friend from Spotify, and"},{"speaker":"Eric Oldrin","startTime":2228.216,"endTime":2231.566,"body":"they were talking about new"},{"speaker":"Eric Oldrin","startTime":2228.216,"endTime":2231.566,"body":"ad formats, and I loved that."},{"speaker":"Eric Oldrin","startTime":2231.696,"endTime":2233.956,"body":"He was talking about an ad"},{"speaker":"Eric Oldrin","startTime":2231.696,"endTime":2233.956,"body":"format where you would have a"},{"speaker":"Eric Oldrin","startTime":2233.956,"endTime":2236.416,"body":"conversation with the ad. You"},{"speaker":"Eric Oldrin","startTime":2233.956,"endTime":2236.416,"body":"know, you can imagine that."},{"speaker":"Eric Oldrin","startTime":2236.426,"endTime":2238.516,"body":"You come across something,"},{"speaker":"Eric Oldrin","startTime":2236.426,"endTime":2238.516,"body":"you hear it, and then you"},{"speaker":"Eric Oldrin","startTime":2238.526,"endTime":2241.766,"body":"can ask a question, and the"},{"speaker":"Eric Oldrin","startTime":2238.526,"endTime":2241.766,"body":"ad actually becomes, you"},{"speaker":"Eric Oldrin","startTime":2241.766,"endTime":2242.806,"body":"know, a little intelligent."},{"speaker":"Eric Oldrin","startTime":2243.106,"endTime":2246.076,"body":"So it's kinda interesting"},{"speaker":"Eric Oldrin","startTime":2243.106,"endTime":2246.076,"body":"to imagine the evolution of"},{"speaker":"Eric Oldrin","startTime":2246.076,"endTime":2249.146,"body":"marketing and advertising and"},{"speaker":"Eric Oldrin","startTime":2246.076,"endTime":2249.146,"body":"the role that AI can play to,"},{"speaker":"Eric Oldrin","startTime":2249.386,"endTime":2253.016,"body":"to hopefully make things more"},{"speaker":"Eric Oldrin","startTime":2249.386,"endTime":2253.016,"body":"effective and more valuable to"},{"speaker":"Eric Oldrin","startTime":2253.016,"endTime":2255.846,"body":"people and not creepy and- Yeah"},{"speaker":"Eric Oldrin","startTime":2253.016,"endTime":2255.846,"body":"… and play a role in that way."},{"speaker":"Tom Brown","startTime":2255.846,"endTime":2256.446,"body":"Absolutely."},{"speaker":"Tom Brown","startTime":2256.486,"endTime":2256.716,"body":"Yeah."},{"speaker":"Tom Brown","startTime":2256.716,"endTime":2260.036,"body":"As it gets integrated into"},{"speaker":"Tom Brown","startTime":2256.716,"endTime":2260.036,"body":"just the world, suddenly the"},{"speaker":"Tom Brown","startTime":2260.046,"endTime":2265.286,"body":"way that you imagine executing"},{"speaker":"Tom Brown","startTime":2260.046,"endTime":2265.286,"body":"that idea is really wild."},{"speaker":"Tom Brown","startTime":2265.286,"endTime":2268.166,"body":"It feels very futuristic,"},{"speaker":"Tom Brown","startTime":2265.286,"endTime":2268.166,"body":"but it's not that far away."},{"speaker":"Galen Low","startTime":2268.644,"endTime":2269.574,"body":"That's really cool."},{"speaker":"Galen Low","startTime":2269.574,"endTime":2271.324,"body":"I love the sort of,"},{"speaker":"Galen Low","startTime":2269.574,"endTime":2271.324,"body":"yeah, new formats."},{"speaker":"Galen Low","startTime":2271.334,"endTime":2274.394,"body":"I love the idea that it can be"},{"speaker":"Galen Low","startTime":2271.334,"endTime":2274.394,"body":"engagement, not just you know,"},{"speaker":"Galen Low","startTime":2274.394,"endTime":2278.854,"body":"we've gone from eyeballs to"},{"speaker":"Galen Low","startTime":2274.394,"endTime":2278.854,"body":"actually engaging through an ad,"},{"speaker":"Galen Low","startTime":2279.084,"endTime":2282.794,"body":"I think is a really interesting"},{"speaker":"Galen Low","startTime":2279.084,"endTime":2282.794,"body":"sort of idea and prospect."},{"speaker":"Galen Low","startTime":2283.104,"endTime":2285.814,"body":"I know that some folks are like,"},{"speaker":"Galen Low","startTime":2283.104,"endTime":2285.814,"body":"yeah, creepy, you know, or like"},{"speaker":"Galen Low","startTime":2285.844,"endTime":2288.744,"body":"whatever Minority Report style"},{"speaker":"Galen Low","startTime":2285.844,"endTime":2288.744,"body":"things where it knows your name"},{"speaker":"Galen Low","startTime":2288.744,"endTime":2289.914,"body":"as you walk by the billboard."},{"speaker":"Galen Low","startTime":2290.254,"endTime":2293.104,"body":"But at the end of the day, it's"},{"speaker":"Galen Low","startTime":2290.254,"endTime":2293.104,"body":"about the sort of quality of"},{"speaker":"Galen Low","startTime":2293.104,"endTime":2295.854,"body":"the experience and the value"},{"speaker":"Galen Low","startTime":2293.104,"endTime":2295.854,"body":"that's being sort of exchanged."},{"speaker":"Eric Oldrin","startTime":2295.934,"endTime":2297.454,"body":"And it's"},{"speaker":"Eric Oldrin","startTime":2295.934,"endTime":2297.454,"body":"also about the idea."},{"speaker":"Eric Oldrin","startTime":2297.464,"endTime":2298.804,"body":"You know, I think you have"},{"speaker":"Eric Oldrin","startTime":2297.464,"endTime":2298.804,"body":"to have your sort of brain in"},{"speaker":"Eric Oldrin","startTime":2298.804,"endTime":2302.284,"body":"the right place, and I think"},{"speaker":"Eric Oldrin","startTime":2298.804,"endTime":2302.284,"body":"if the idea or the intent can"},{"speaker":"Eric Oldrin","startTime":2302.284,"endTime":2304.124,"body":"take it to very other places."},{"speaker":"Eric Oldrin","startTime":2304.314,"endTime":2307.934,"body":"One of the biggest themes that"},{"speaker":"Eric Oldrin","startTime":2304.314,"endTime":2307.934,"body":"I've heard here at the Cannes"},{"speaker":"Eric Oldrin","startTime":2307.934,"endTime":2312.644,"body":"Lion Festival of Creativity is"},{"speaker":"Eric Oldrin","startTime":2307.934,"endTime":2312.644,"body":"the sort of elevated importance"},{"speaker":"Eric Oldrin","startTime":2312.674,"endTime":2316.604,"body":"of creativity and of that"},{"speaker":"Eric Oldrin","startTime":2312.674,"endTime":2316.604,"body":"core idea more than ever."},{"speaker":"Eric Oldrin","startTime":2316.884,"endTime":2320.674,"body":"And six months ago, there was"},{"speaker":"Eric Oldrin","startTime":2316.884,"endTime":2320.674,"body":"sort of this forest of people"},{"speaker":"Eric Oldrin","startTime":2320.674,"endTime":2323.674,"body":"feeling as if creativity"},{"speaker":"Eric Oldrin","startTime":2320.674,"endTime":2323.674,"body":"was being sort of displaced"},{"speaker":"Eric Oldrin","startTime":2323.684,"endTime":2326.544,"body":"by AI, and now all of a"},{"speaker":"Eric Oldrin","startTime":2323.684,"endTime":2326.544,"body":"sudden-- Not all of a sudden."},{"speaker":"Eric Oldrin","startTime":2326.554,"endTime":2329.594,"body":"I'm happy to see this sort"},{"speaker":"Eric Oldrin","startTime":2326.554,"endTime":2329.594,"body":"of embracing of the fact"},{"speaker":"Eric Oldrin","startTime":2329.594,"endTime":2333.504,"body":"that actually the idea and"},{"speaker":"Eric Oldrin","startTime":2329.594,"endTime":2333.504,"body":"the human point of view and"},{"speaker":"Eric Oldrin","startTime":2333.504,"endTime":2336.984,"body":"the creativity that we bring"},{"speaker":"Eric Oldrin","startTime":2333.504,"endTime":2336.984,"body":"actually is what fuels all"},{"speaker":"Eric Oldrin","startTime":2336.984,"endTime":2340.694,"body":"of these supercharged sort"},{"speaker":"Eric Oldrin","startTime":2336.984,"endTime":2340.694,"body":"of means to be able to get to"},{"speaker":"Eric Oldrin","startTime":2340.694,"endTime":2342.504,"body":"output and ideas and executions."},{"speaker":"Eric Oldrin","startTime":2342.834,"endTime":2347.344,"body":"I was at another little event,"},{"speaker":"Eric Oldrin","startTime":2342.834,"endTime":2347.344,"body":"and I heard the CEO of BBDO,"},{"speaker":"Eric Oldrin","startTime":2347.344,"endTime":2351.014,"body":"a woman called Emma Armstrong,"},{"speaker":"Eric Oldrin","startTime":2347.344,"endTime":2351.014,"body":"and I got chills listening"},{"speaker":"Eric Oldrin","startTime":2351.014,"endTime":2352.784,"body":"to her talk about creativity."},{"speaker":"Eric Oldrin","startTime":2352.984,"endTime":2355.674,"body":"And she was speaking from the"},{"speaker":"Eric Oldrin","startTime":2352.984,"endTime":2355.674,"body":"heart, and she was speaking"},{"speaker":"Eric Oldrin","startTime":2355.674,"endTime":2359.494,"body":"from a place of this groundswell"},{"speaker":"Eric Oldrin","startTime":2355.674,"endTime":2359.494,"body":"that she was feeling around her"},{"speaker":"Eric Oldrin","startTime":2359.494,"endTime":2361.254,"body":"here and the importance of that."},{"speaker":"Eric Oldrin","startTime":2361.254,"endTime":2365.244,"body":"So yeah, I see AI doing"},{"speaker":"Eric Oldrin","startTime":2361.254,"endTime":2365.244,"body":"interesting things, but to"},{"speaker":"Eric Oldrin","startTime":2365.254,"endTime":2368.834,"body":"Tom's point, it really is"},{"speaker":"Eric Oldrin","startTime":2365.254,"endTime":2368.834,"body":"about the intention behind it."},{"speaker":"Galen Low","startTime":2369.244,"endTime":2369.634,"body":"I love that."},{"speaker":"Galen Low","startTime":2369.644,"endTime":2373.314,"body":"And actually maybe that lets"},{"speaker":"Galen Low","startTime":2369.644,"endTime":2373.314,"body":"us round out where we started."},{"speaker":"Galen Low","startTime":2373.514,"endTime":2376.304,"body":"You know, we started talking"},{"speaker":"Galen Low","startTime":2373.514,"endTime":2376.304,"body":"about this notion of slop"},{"speaker":"Galen Low","startTime":2376.304,"endTime":2379.014,"body":"and people really wanting to"},{"speaker":"Galen Low","startTime":2376.304,"endTime":2379.014,"body":"pick out AI and, you know,"},{"speaker":"Galen Low","startTime":2379.014,"endTime":2380.354,"body":"and hate on it a little bit."},{"speaker":"Galen Low","startTime":2380.754,"endTime":2383.904,"body":"For anyone who's kind of working"},{"speaker":"Galen Low","startTime":2380.754,"endTime":2383.904,"body":"in, especially in an agency"},{"speaker":"Galen Low","startTime":2383.904,"endTime":2387.154,"body":"context, but even just in a"},{"speaker":"Galen Low","startTime":2383.904,"endTime":2387.154,"body":"creative context, who feels"},{"speaker":"Galen Low","startTime":2387.184,"endTime":2391.694,"body":"like they're being pressured"},{"speaker":"Galen Low","startTime":2387.184,"endTime":2391.694,"body":"to, you know, output things"},{"speaker":"Galen Low","startTime":2391.694,"endTime":2395.004,"body":"that are, in their opinion,"},{"speaker":"Galen Low","startTime":2391.694,"endTime":2395.004,"body":"soulless and forgettable and"},{"speaker":"Galen Low","startTime":2395.004,"endTime":2397.464,"body":"things that won't actually"},{"speaker":"Galen Low","startTime":2395.004,"endTime":2397.464,"body":"engage and ideas that are maybe"},{"speaker":"Galen Low","startTime":2397.464,"endTime":2401.984,"body":"not good, what advice would you"},{"speaker":"Galen Low","startTime":2397.464,"endTime":2401.984,"body":"give them to sort of rediscover"},{"speaker":"Galen Low","startTime":2401.984,"endTime":2407.354,"body":"that creativity and attach it"},{"speaker":"Galen Low","startTime":2401.984,"endTime":2407.354,"body":"to value rather than participate"},{"speaker":"Galen Low","startTime":2407.354,"endTime":2409.604,"body":"in this race to the bottom"},{"speaker":"Galen Low","startTime":2407.354,"endTime":2409.604,"body":"to say, \"Well, that's okay."},{"speaker":"Galen Low","startTime":2409.604,"endTime":2411.424,"body":"I can produce 50"},{"speaker":"Galen Low","startTime":2409.604,"endTime":2411.424,"body":"shorts in a minute."},{"speaker":"Galen Low","startTime":2411.744,"endTime":2413.744,"body":"Yeah, they won't be good,"},{"speaker":"Galen Low","startTime":2411.744,"endTime":2413.744,"body":"but at least we got paid\"?"},{"speaker":"Tom Brown","startTime":2414.66,"endTime":2416.85,"body":"Well, I mean,"},{"speaker":"Tom Brown","startTime":2414.66,"endTime":2416.85,"body":"I'd say find another agency"},{"speaker":"Tom Brown","startTime":2416.99,"endTime":2419.78,"body":"to work at if they're under"},{"speaker":"Tom Brown","startTime":2416.99,"endTime":2419.78,"body":"pressure to produce work"},{"speaker":"Tom Brown","startTime":2419.78,"endTime":2420.88,"body":"that they feel is soulless."},{"speaker":"Tom Brown","startTime":2420.88,"endTime":2423.69,"body":"I mean, there's a"},{"speaker":"Tom Brown","startTime":2420.88,"endTime":2423.69,"body":"role for content at"},{"speaker":"Tom Brown","startTime":2423.69,"endTime":2425.11,"body":"different phases, right?"},{"speaker":"Tom Brown","startTime":2425.11,"endTime":2428.92,"body":"There's high volume, high"},{"speaker":"Tom Brown","startTime":2425.11,"endTime":2428.92,"body":"velocity performance marketing."},{"speaker":"Tom Brown","startTime":2428.93,"endTime":2432.97,"body":"You have three seconds to"},{"speaker":"Tom Brown","startTime":2428.93,"endTime":2432.97,"body":"sort of trigger a reaction,"},{"speaker":"Tom Brown","startTime":2432.98,"endTime":2435.01,"body":"and there's a space for that."},{"speaker":"Tom Brown","startTime":2435.32,"endTime":2439.44,"body":"I don't think that… I guess"},{"speaker":"Tom Brown","startTime":2435.32,"endTime":2439.44,"body":"I would disassociate AI from"},{"speaker":"Tom Brown","startTime":2439.66,"endTime":2442.55,"body":"pressure to produce things"},{"speaker":"Tom Brown","startTime":2439.66,"endTime":2442.55,"body":"that feel like they're s-"},{"speaker":"Tom Brown","startTime":2442.56,"endTime":2446.05,"body":"not valuable or, you know,"},{"speaker":"Tom Brown","startTime":2442.56,"endTime":2446.05,"body":"just not high quality."},{"speaker":"Tom Brown","startTime":2446.35,"endTime":2448.51,"body":"My advice w- I would just"},{"speaker":"Tom Brown","startTime":2446.35,"endTime":2448.51,"body":"flip the question, and"},{"speaker":"Tom Brown","startTime":2448.56,"endTime":2451.61,"body":"my advice would be to"},{"speaker":"Tom Brown","startTime":2448.56,"endTime":2451.61,"body":"lean in and experiment."},{"speaker":"Tom Brown","startTime":2451.62,"endTime":2455.95,"body":"There's-- You can learn so much"},{"speaker":"Tom Brown","startTime":2451.62,"endTime":2455.95,"body":"around what your sort of center"},{"speaker":"Tom Brown","startTime":2455.95,"endTime":2461.17,"body":"of excellence is and turn these"},{"speaker":"Tom Brown","startTime":2455.95,"endTime":2461.17,"body":"models and this technology"},{"speaker":"Tom Brown","startTime":2461.42,"endTime":2466.1,"body":"into a superpower that,"},{"speaker":"Tom Brown","startTime":2461.42,"endTime":2466.1,"body":"again, we just decided to do"},{"speaker":"Tom Brown","startTime":2466.13,"endTime":2467.61,"body":"'cause we started this agency."},{"speaker":"Tom Brown","startTime":2468.08,"endTime":2471.59,"body":"It's mind-bending, and so"},{"speaker":"Tom Brown","startTime":2468.08,"endTime":2471.59,"body":"I would encourage people."},{"speaker":"Tom Brown","startTime":2471.7,"endTime":2474.7,"body":"I think the quality, the… You"},{"speaker":"Tom Brown","startTime":2471.7,"endTime":2474.7,"body":"know, again, it starts with you."},{"speaker":"Tom Brown","startTime":2475.09,"endTime":2478.37,"body":"But to me, you have the"},{"speaker":"Tom Brown","startTime":2475.09,"endTime":2478.37,"body":"ability to turn this into"},{"speaker":"Tom Brown","startTime":2478.69,"endTime":2481.91,"body":"elevating work versus"},{"speaker":"Tom Brown","startTime":2478.69,"endTime":2481.91,"body":"escalating volume of crap."},{"speaker":"Eric Oldrin","startTime":2482.33,"endTime":2483.89,"body":"I think 1,000%."},{"speaker":"Eric Oldrin","startTime":2483.89,"endTime":2485.84,"body":"My advice to someone"},{"speaker":"Eric Oldrin","startTime":2483.89,"endTime":2485.84,"body":"who feels locked into"},{"speaker":"Eric Oldrin","startTime":2485.84,"endTime":2486.93,"body":"that is go to the beach."},{"speaker":"Eric Oldrin","startTime":2487.89,"endTime":2491.08,"body":"Go for a walk, get out of your"},{"speaker":"Eric Oldrin","startTime":2487.89,"endTime":2491.08,"body":"own head, read a book, and"},{"speaker":"Eric Oldrin","startTime":2491.11,"endTime":2494.45,"body":"get to an idea because the"},{"speaker":"Eric Oldrin","startTime":2491.11,"endTime":2494.45,"body":"tool's not the thing keeping"},{"speaker":"Eric Oldrin","startTime":2494.45,"endTime":2496.54,"body":"you from creativity, you know?"},{"speaker":"Eric Oldrin","startTime":2496.57,"endTime":2498.94,"body":"Back when the camera was"},{"speaker":"Eric Oldrin","startTime":2496.57,"endTime":2498.94,"body":"in- invented, it was, like,"},{"speaker":"Eric Oldrin","startTime":2498.96,"endTime":2501.99,"body":"1862 or something like that,"},{"speaker":"Eric Oldrin","startTime":2498.96,"endTime":2501.99,"body":"they called it the end of"},{"speaker":"Eric Oldrin","startTime":2502.0,"endTime":2503.69,"body":"art as we know it, you know?"},{"speaker":"Eric Oldrin","startTime":2503.69,"endTime":2505.96,"body":"Be- they felt like it was"},{"speaker":"Eric Oldrin","startTime":2503.69,"endTime":2505.96,"body":"channeling light into a"},{"speaker":"Eric Oldrin","startTime":2505.96,"endTime":2508.94,"body":"machine, and the machine was"},{"speaker":"Eric Oldrin","startTime":2505.96,"endTime":2508.94,"body":"all there was, and the artist"},{"speaker":"Eric Oldrin","startTime":2508.94,"endTime":2510.96,"body":"went away because, you know,"},{"speaker":"Eric Oldrin","startTime":2508.94,"endTime":2510.96,"body":"they were all painters, right?"},{"speaker":"Eric Oldrin","startTime":2511.24,"endTime":2512.74,"body":"And so they were used"},{"speaker":"Eric Oldrin","startTime":2511.24,"endTime":2512.74,"body":"to taking a brush and"},{"speaker":"Eric Oldrin","startTime":2512.74,"endTime":2513.59,"body":"putting it on a canvas."},{"speaker":"Eric Oldrin","startTime":2513.6,"endTime":2515.3,"body":"It was very physical,"},{"speaker":"Eric Oldrin","startTime":2513.6,"endTime":2515.3,"body":"very tactile."},{"speaker":"Eric Oldrin","startTime":2515.54,"endTime":2517.92,"body":"And all of a sudden, you"},{"speaker":"Eric Oldrin","startTime":2515.54,"endTime":2517.92,"body":"could capture an image,"},{"speaker":"Eric Oldrin","startTime":2518.17,"endTime":2520.38,"body":"you know, in front of"},{"speaker":"Eric Oldrin","startTime":2518.17,"endTime":2520.38,"body":"you through this machine."},{"speaker":"Eric Oldrin","startTime":2520.71,"endTime":2522.79,"body":"And I think it took a little"},{"speaker":"Eric Oldrin","startTime":2520.71,"endTime":2522.79,"body":"while, but they sort of"},{"speaker":"Eric Oldrin","startTime":2522.84,"endTime":2526.05,"body":"embraced the medium for"},{"speaker":"Eric Oldrin","startTime":2522.84,"endTime":2526.05,"body":"what it was after that."},{"speaker":"Eric Oldrin","startTime":2526.05,"endTime":2527.7,"body":"And out of that,"},{"speaker":"Eric Oldrin","startTime":2526.05,"endTime":2527.7,"body":"Impressionism was born."},{"speaker":"Eric Oldrin","startTime":2527.7,"endTime":2530.34,"body":"They found new ways to do"},{"speaker":"Eric Oldrin","startTime":2527.7,"endTime":2530.34,"body":"painting, and they also found"},{"speaker":"Eric Oldrin","startTime":2530.35,"endTime":2531.72,"body":"new ways to, to use a camera."},{"speaker":"Galen Low","startTime":2532.17,"endTime":2533.21,"body":"Tom, Eric,"},{"speaker":"Galen Low","startTime":2532.17,"endTime":2533.21,"body":"thanks so much for"},{"speaker":"Galen Low","startTime":2533.21,"endTime":2534.06,"body":"spending the time with me."},{"speaker":"Galen Low","startTime":2534.06,"endTime":2535.2,"body":"This has been so much fun."},{"speaker":"Galen Low","startTime":2535.41,"endTime":2537.6,"body":"I'll post some links"},{"speaker":"Galen Low","startTime":2535.41,"endTime":2537.6,"body":"to your YouTube channel"},{"speaker":"Galen Low","startTime":2537.6,"endTime":2539.59,"body":"and your profiles in"},{"speaker":"Galen Low","startTime":2537.6,"endTime":2539.59,"body":"the show notes as well."},{"speaker":"Galen Low","startTime":2539.84,"endTime":2542.15,"body":"And thanks again for"},{"speaker":"Galen Low","startTime":2539.84,"endTime":2542.15,"body":"joining me while you're"},{"speaker":"Galen Low","startTime":2542.15,"endTime":2544.27,"body":"there live at Cannes Lions."},{"speaker":"Galen Low","startTime":2544.45,"endTime":2545.19,"body":"Enjoy yourselves."},{"speaker":"Tom Brown","startTime":2545.56,"endTime":2546.6,"body":"We"},{"speaker":"Tom Brown","startTime":2545.56,"endTime":2546.6,"body":"really enjoyed this."},{"speaker":"Tom Brown","startTime":2546.61,"endTime":2547.18,"body":"Thanks again."},{"speaker":"Tom Brown","startTime":2547.18,"endTime":2547.8,"body":"Thanks so much, Galen."},{"speaker":"Eric Oldrin","startTime":2548.38,"endTime":2548.86,"body":"Thanks, Galen."},{"speaker":"Galen Low","startTime":2549.41,"endTime":2549.93,"body":"All right, folks."},{"speaker":"Galen Low","startTime":2549.94,"endTime":2551.63,"body":"That's it for today's"},{"speaker":"Galen Low","startTime":2549.94,"endTime":2551.63,"body":"episode of the Digital"},{"speaker":"Galen Low","startTime":2551.63,"endTime":2552.55,"body":"Project Manager Podcast."},{"speaker":"Galen Low","startTime":2553.16,"endTime":2554.77,"body":"If you enjoyed this"},{"speaker":"Galen Low","startTime":2553.16,"endTime":2554.77,"body":"conversation, make sure"},{"speaker":"Galen Low","startTime":2554.77,"endTime":2555.92,"body":"to subscribe wherever"},{"speaker":"Galen Low","startTime":2554.77,"endTime":2555.92,"body":"you're listening."},{"speaker":"Galen Low","startTime":2556.42,"endTime":2558.64,"body":"And if you want even more"},{"speaker":"Galen Low","startTime":2556.42,"endTime":2558.64,"body":"tactical insights, case"},{"speaker":"Galen Low","startTime":2558.64,"endTime":2560.88,"body":"studies, and playbooks, create"},{"speaker":"Galen Low","startTime":2558.64,"endTime":2560.88,"body":"a free account with us at"},{"speaker":"Galen Low","startTime":2560.88,"endTime":2562.82,"body":"thedigitalprojectmanager.com."},{"speaker":"Galen Low","startTime":2563.16,"endTime":2564.47,"body":"Until next time,"},{"speaker":"Galen Low","startTime":2563.16,"endTime":2564.47,"body":"thanks for listening"}]}