The Sales Vitamin Podcast

Episode 51: Lance Graulich - ION Franchising

April 26, 2021 John Bossong / Lance Graulich Season 2 Episode 51
The Sales Vitamin Podcast
Episode 51: Lance Graulich - ION Franchising
Show Notes

Today's guest on the Sales Vitamin Podcast is Lance Graulich

Lance is the founder & CEO of ION Franchising, an industry leading franchise consulting and development group that represents over 50 franchise brands & business opportunities with 90 categories.   

Lance started out in the family business on Wall Street after receiving an economics degree.  He then joined a TGI Friday's franchise as a key executive and was vital to the rapid growth of tis $225,000,000 organization.

This led to multi-unit, multi-state franchisee of Wingstop and Krispy Kreme Doughnuts.  He has created countless start up brands and has become the industry leading donut expert.  He is the founder of a donut chain called Pinkbox in Las Vegas.   

As a business start-up expert with more than 25 years of experience, he has served as President of various franchise advisory councils and boards advising emerging franchise brands.  He has helped a multitude of companies grow efficiently and effectively.    He routinely provides advisory services to private equity firms covering the restaurant industry as well.

Here's what we discuss in this episode:

  • His background.
  • TGI Friday's / Wingstop / Krispy Kreme. 
  • Why get into franchising now? 
  • How the pandemic has changed the franchising model.
  • Key traits a franchise owner needs. 
  • Franchising misconceptions.
  • Hot franchises right now.
  • Creating a franchise. 
  • How to fail in franchising. 
  • One sales vitamin. 


Connect with Lance
Official Website
LinkedIn

Today's Sponsor - ROI Online
Official Website
QuickStart Academy