The Sales Vitamin Podcast

Episode 59: Max Borges - Max Borges Agency

John Bossong / Max Borges Season 2 Episode 59

Today's guest on The Sales Vitamin Podcast is Max Borges.

Max is the founder and leader of the Max Borges Agency.   The agency has helped some of the most successful technology and consumer electronics brands on the planet with their branding, marketing and PR, including AT&T, Blackberry, Marshall, Pioneer, MSI and many more. 

Max is the definition of a self-starter and is self-taught.  He started the agency in 2002 with no more than a laptop and a desire to succeed at his dining room table.   Over the years, he studied the best businesses and developed a strategic approach that worked for his agency.  

Now, the agency generates more than $10 million annually.  All the while not borrowing a penny to grow the business.  

Heres what we discuss in this episode: 

  • Max's background. 
  • How the agency started.
  • Focussing on the consumer electronics niche.
  • Influencers vs Decision Makers.
  • Agency misconceptions.
  • His new book
  • The power of reading. 
  • Mentors.
  • Personal development.
  • Learning sales skills.
  • Sales motivation.
  • Aligning talent.
  • One sales vitamin. 


Connect with Max Borges
Official website
Get The Book