Episode 60: Christian Beck - Innovatemap

Today's guest on The Sales Vitamin Podcast is Christian Beck.

Christian is the Co-Founder and Executive Partner of Growth Strategy & Design for Innovatemap.  Innovatemap is a team of experts in digital product research, branding, marketing and design.

Christian began his career as a user experience (UX) designer at Autodesk, a top Silicon Valley firm, which set his foundation in and passion for digital products and high-growth tech companies.  As a co-founder and Executive Partner, Christian owns revenue growth operations, including sales and marketing.   He is also the co-host of Innovatemap’s Better Product podcast and also owns the vision for the Better Product Community.

Christian is passionate about bringing ideas to life, from creating a UX strategy to innovating alongside non-tech companies.   Christian is one of the industry leaders in helping organizations ideate, strategize and design digital solutions.  

Here's what we discuss in this episode: 

• Christian's background.
• UX (User Design). 
• Digital Products vs Physical Products.
• A shoe example. 
• What comes first in creating products?
• The connection between sales and design. 
• Creating simplicity in the user experience. 
• Two key mistakes companies make in the design stage.
• The hidden cost of design. 
• Designing for different interfaces. 
• Design and scalability. 
• Design team interactions with sales teams. 
• One sales vitamin. 

Connect with Innovatemap and Christian Beck
Innovatemap official website.
Innovatemap LinkedIn
Innovatemap Twitter
Christian's Twitter
Christian's LinkedIn