The Sales Vitamin Podcast

The Non-Sleazy Sales Academy - Annie P.

July 24, 2021 John Bossong / Annie Ruggles Season 2 Episode 66
The Sales Vitamin Podcast
The Non-Sleazy Sales Academy - Annie P.
Show Notes

On this episode of The Sales Vitamin Podcast I talk with Annie P. Ruggles, owner of The Non-Sleazy Sales Academy. 

She's the granddaughter of a literal used-car salesman.  Literally.  One of the best in the Chicago area.  Annie's spent the last 10 years developing a disdain for hard-sales, tacky self-promotion, and overly competitive sleazeballs to help small businesses find a better way to grow their business.

She's the Founder and the Dean of The Non-Sleazy Sales Academy where she's guided hundreds of people toward making deeper connections, lasting impressions, and friendlier, more lucrative transactions and conversations.

Annie got her start in musical theatre.  Not your normal route to the sales profession.  However, she found herself in the role of a marketing manager with no experience.   That's when she discovered her knack for promotion. 

She soon discovered that marketing your product or service is not the same as selling it.   So, she went on a quest to help others distinguish the art of selling from the art of manipulation and formed the Academy.  

Here's what we discuss in this episode: 

  • Why she dove into sales.
  • How The Non-Sleazy Sales Academy was born. 
  • Little "M" vs Big "M".
  • When to talk and when to be quiet. 
  • Know - Like - Trust.
  • The empathy gap.
  • The "used car" salesman.
  • Emotional and technical sales skills.
  • One sales vitamin. 

Connect with Annie
Official Website
Phone  312-857-3273

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