The Sales Vitamin Podcast

eReleases - Mickie Kennedy

September 06, 2021 John Bossong / Mickie Kennedy Season 2 Episode 72
The Sales Vitamin Podcast
eReleases - Mickie Kennedy
Show Notes

On today's Sales Vitamin Podcast I'm speaking with Mickie Kennedy, the founder of eReleases, one of the top press release distribution services in the nation.

Mickie founded eReleases 22+ years ago after realizing that small businesses desperately need a press release service they can actually afford, giving them access to the media and to a national newswire - all with a personal touch. 

eReleases has grown since then and even works with big names now, but the spirit of Mickie’s original intent has not changed. eReleases delivers personal service and exceptional value to every customer, with every press release, at every price point.

Mickie has an MFA in Creative Writing with an emphasis in Poetry from George Mason University.  His press releases have resulted in articles being published in the Wall Street Journal, CNN, Bloomberg, and many more prestigious news outlets.  

Mickie is an expert at helping small busses, authors, and startups increase their visibility and credibility.    He believes that with some effort and a little money, the possibilities are endless.  

Here's what we discuss in this episode: 

  • Mickey's background.
  • How eReleases started. 
  • How eReleases differentiates. 
  • What is a press release?
  • Structuring a press release campaign for success.
  • The power of split testing.
  • A huge success example.
  • eReleases Masterclass.
  • PR & social media.
  • SEO & PR.
  • One sales vitamin. 

Connect with Mickie
Official eReleases website.

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