“Author of “That sh*t will never sell” and with a book title like that, you know you’re in for punchy insight from David Gluckman. As he says, “Creating brands is not a democracy”
What does that mean? Find the answer and far more in this fascinating chat with the product and brand development specialist. David takes us through his incredible experience, working through the heyday of consumer culture. Discover why words are underused and why making a statement is essential. From market analysis to formulating thoughts, David shares examples of what to do and what not to do. Don’t rush to complete market research before you listen to this. Contains straight-talking and mild swearing - just look at the book title!