Structuring Your Business Around Your 10 Favorite Clients with Dr. Ginger Bratzel
In this episode, Dr. Ginger Bratzel, former dentist, now business strategist and Educator for Service Providers, joins Shawn and Lacey to discuss her experience in her dental practice and how she founder her ideal client by studying her 10 most favorite people to work with. She has a ton of great principles that she shares on the show that will help service providers find EXACTLY who they do their best work with.
4:01 - Why I always wanted to be a dentist.
6:02 - Studying other successful businesses outside my industry led to my eventual success.
7:58 - My accountant mistakenly thought my collections had "too many zeros"
9:14 - Dominos Pizza's marketing promise
10:43 - When someone says "I need new patients"
12:01 - The fastest path to cash is...
12:48 - The tendency to want to teach your client everything. They do not care!
15:51 - The purpose of marketing is to get them to take the first step.
18:21 - Marketing is not sleazy
28:10 - Finding Your Ideal client
FREE RESOURCE TO FINDING YOUR IDEAL CLIENT
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