Getting The Balance Right With Your Sales, Marketing and Brand with Chris Wallace

In this episode, Shawn and Lacey welcome special guest, Chris Wallace, Founder of Innerview. As president of the marketing consulting firm, he shares his experience in helping businesses small and large develop behaviors that match their brand. He also gives his insight on creating a balance between Marketing, Sales, and Branding is the simplest way!

Main Points:

• 3:30 - Employees at Innerview are Salespeople at heart
• 5:30- Which is more important: Marketing or Sales?
• 7:30 - Brand = The set of promises your company makes.
• 8:30 - Why Southwest Airlines Can Make Jokes
• 14:00 - Why it's important to listen to your clients
• 20:15 - Creating a feedback loop within your marketing and sales team
• 24:00 - Getting the right balance between Marketing and Sales
• 30:15 - The difference between Customer Experience and Employee Experience

As Founder and President of InnerView, Chris builds upon previous success as the founder and CEO of Incite, a sales consulting and coaching practice, and his more than 15 years of sales, marketing and corporate leadership. Beyond his work with clients, Chris is able to apply his passions as a teacher and author. He is an adjunct MBA professor at Temple’s Fox School of Business and has been published in outlets such as Harvard Business Review’s HBR.org.

Connect with Chris & Innerview:

Website: https://innerviewgroup.com/team/chris-wallace/

Instagram: https://www.instagram.com/innerviewgroup/?igshid=1i753ab6llek5

LinkedIn: https://www.linkedin.com/company/innerview-group/

Twitter: https://twitter.com/innerviewgroup

YouTube: https://www.youtube.com/channel/UCPc2FF1Y3W2_BJhwlmHMqWw/featured

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