Unlocking the Potential of Undercover Experts: Insights with Nick Fisher, Co-Founder of Agexa

In this engaging podcast episode, the hosts converse with Nick Fisher, co-founder of Agexa, about his journey and insights into discovering and elevating undercover experts. Fisher shares his experiences, including the story behind acquiring the domain agexa.com, the process of finding and partnering with truly knowledgeable yet under-recognized experts, and the challenges involved in marketing and scaling their brands. He discusses the importance of articulating expertise, gauging market demand, and ensuring student success rates. Fisher also delves into the ethical considerations and the common pitfalls in his business model. The episode is filled with practical advice and candid reflections on working within the educational and marketing spheres.

00:00 Introduction and Early Struggles

00:52 Welcome to the Podcast

01:10 The Story Behind Agexa

03:14 Building a Business Around a Domain

05:01 Finding and Elevating Experts

08:57 Challenges and Successes in the Industry

11:25 Current Trends and Future Opportunities

13:58 The Importance of Authenticity and Expertise

18:22 Concluding Thoughts and Future Plans

Connect with Nick:

Website: https://www.agexa.com/

Instagram: https://www.instagram.com/nick.fish?igsh=MWtkdGdqbzY3eDU0eg==