Everyone has something unique to them—a specific area in which they shine and where most of their positive feedback comes from. Whether it be communication with clients, a specific editing technique, or the way you thank them after the shoot, it is about identifying your strength as a photographer and doubling down on it! This is what our guest today, Terri Baskin, refers to when she talks about finding your frosting. Terri is a photographer and educator who has succeeded in creating a unique experience for her clients. But it wasn’t always smooth sailing. She talks about comparing herself to others when she just started her business and how she finally found her groove when she gave up trying to mimic others and focused instead on crafting the business she wanted.