Small But Mighty: A Business Podcast
Join your host, small business owner and entrepreneur Kalina Stormer, as she covers small but mighty shifts we can make to both our mindset and our marketing to grow our businesses to new heights.You can find show notes, blog posts, and more inspiration at www.kalinastormer.com, as well as connect with Kalina on Instagram at @kalinastormer.
Small But Mighty: A Business Podcast
40. How To Grow Your Business by Niching Down
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Kalina Stormer
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Episode 40
What does niching down mean? It’s about narrowing down your business to appeal to a very select group of customers or clients.
Initially people find this counterintuitive - they want to appeal to MORE people - after all, more people = more sales, right?
Well, not necessarily.
By serving a small but extremely connected customer base, you can experience strong and (here's the key) more ALIGNED growth with your business.
In this episode, we talk about:
- The benefits of niching down and how it can serve you and your business
- How Kalina grew her business by developing a very specific niche
- Why you should focus on the smallest viable audience (and a breakdown of how to do it)
- How niching down removes the pressure of having to make everyone happy
- and more!
Press play to learn more about this small but powerful shift you can implement in your business and grow 🌿