46. Pricing 101: The Truth About Cheap and How to Develop a Pricing Strategy That Works

Do you struggle with your pricing? Most of us do at some point. We’re often acting out of fear, afraid that the competition is cheaper and that our customers will take their business elsewhere. So we underprice, or discount, or land on a number that doesn't account for all our hard work. This leads to burnout, discontent, and even closing the doors.

There are many other things to take into consideration when deciding what to price your products and services. And chances are, you're not pricing accordingly.

In this episode we cover:

• What cheap *really* stands for
• Pricing and money mindset
• What to take into consideration when pricing (that you might be overlooking)
• How the right pricing strategy can make your business sustainable

Nailing your pricing strategy is absolutely crucial to keep your business thriving, but it’s something that's rarely talked about - so let’s dive in!

References and links:

Take the quiz to learn your superpower in your biz: kalinastormer.com/superpower
Connect with Kalina on Instagram: @kalinastormer