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The Third Growth Option with Benno Duenkelsbuehler and Guests
Welcome to The Third Growth Option, where we're not just talking about growth—we're making it our mission.
At TGO, we understand that success isn't a fixed destination; it's an ongoing journey with twists, turns, and unexpected detours that take us to new places. Those moments are our Third Growth Options, where we throw away binary choices to create our own path.
Hosted by Benno Duenkelsbuehler, O.G #GrowthNerd, we're on a mission to redefine success inside and outside of business, one episode at a time. From humble beginnings to Fortune 500 companies, our stories are not just about business—it's about the relentless pursuit of greatness in every aspect of life.
With each episode, we don’t just want to share insights—we want to empower business owners across all frontiers to carve their own path to success, their way.
Want to learn more?
Follow us on Instagram: https://www.instagram.com/realignexpansionsherpas/
Follow Benno on LinkedIn : https://www.linkedin.com/in/benno1/
or
Checkout https://realignforresults.com/
The Third Growth Option with Benno Duenkelsbuehler and Guests
TRAILER SEASON 3 - Framing The Growth Climber's Toolbox 🧰
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Are you looking for a Third Growth Option â„ ?
After 16 years running a growth agency and 160+ podcast episodes, I've encountered countless questions about business growth from where to start to how to break cross-functional gridlock.
Season 3 is all about answering those questions.
Drop me a line in the comments section at Benno@reALIGNforResults.com with questions for this season's The Growth Climbers Toolbox. Looking forward to what this season will bring!
Always growing.
Benno Duenkelsbuehler
CEO & Chief Sherpa of (re)ALIGN
Introduction to Growth Challenges
Speaker 1Hey , I'm Benno Third Growth Option podcast host and founder and CEO of Realign , a growth agency I started in 2009 . So , in the last 16 years and the last 160 or so episodes of the Third Growth Option podcast , I have heard a lot of questions around growth . Right , people ask where do I start ? Why is it so complicated ? Is there a process ? Is there a better ? Is there a framework ? Why doesn't somebody make growth easier ? You know what's the worst that can happen how do I mitigate risk ? How do I find the right team ? How do I find the right customer ? How do I break cross-functional gridlock and silos ? And I want this third season of the Third Growth Option Podcast , which we're going to call the Growth Climbers Toolbox , I want this to be a place for you guys to ask me
Stay Curious and Remain Gritty
Speaker 1more questions . Right , I have a bunch of questions that I just rattled off that I have come across . I'll give you , you know , my answers .
Speaker 1The first answer is stay curious , right , ask better . I always challenge myself to ask better questions and the only way I can ask better questions is if I remain curious . And we have to remain gritty , right , to commit to growth . Growth is obviously about the future , right , and the future is , you know , not precisely predictable . You know there are certain , you know historical trends that we can predict the future a little bit , but then stuff happens right . So stay curious , be gritty and do lean on process and
Key Growth Frameworks Explained
Speaker 1frameworks . And some of the processes that I lean on and we lean on as RealLand Sherpas , as Expansion Sherpas , is this framework of the third growth option . There's organic growth , internal organic growth , there's acquisition , and then there's the third growth option that's faster than internal organic less , there's acquisition , and then there's the third growth option that's faster than internal organic , less risky than acquisition .
Speaker 1I rely on the one , two , three growth process . I rely on this framework of define , refine scale . If you don't define something first , you're basically doing the old cowboy trick of ready shoot , aim . I believe in ready aim shoot . So I believe in defining something , spending , you know , sort of measure , twice cut once .
Speaker 1I believe in , you know , embracing healthy tension in teams . I believe in embracing healthy tension in teams . I believe in radical candor . I believe in visibility , transparency and visibility .
Speaker 1And then there's a whole bunch of sort of functional processes that we've got to get our arms around if we want to grow the business . Grow through
Season 3 Preview and Call
Speaker 1new adjacent product categories through accessing other channels of distribution . We've got to know about product management and channel management and branding and digital marketing and design and financial planning and strategic planning and and actually , uh , it's strategy and then planning that strategy for execution , right ? So yeah , I lean on all those processes , believe in the importance of those , but remain curious , ask questions , ask customer , ask your team members , ask your . You know , frankly , sometimes the guys or gals at the loading dock might have answers that people around the so remain curious , stay gritty and please let me know what
Invitation for Listener Questions
Speaker 1you know . Drop me a line in the comments section at benno , at realignforresultscom , and give me questions that I can help to answer in this Growth Climbers Toolbox at season three of the Third Growth Option Podcast , really looking forward to what this season will bring .
