The Secrets to Social Media Success (w/ Jamie Dana)

Unlock the secrets to thriving in the hair industry with Jamie Dana, a powerhouse who transformed from a teenage hairstylist into a successful salon owner and now a sought-after educator. Tune in to hear Jamie's journey and learn how she leverages Instagram to empower hairstylists. Get a behind-the-scenes look at her daily routine filled with team meetings, content creation, and collaboration, emphasizing the indispensable role of teamwork in her success.

Jamie delves into the crucial aspects of business education and clarity for creative entrepreneurs. Learn why it's essential to understand every facet of your business before outsourcing tasks and how aligning business growth with personal goals can lead to long-term success. Jamie also shares invaluable insights on identifying your ideal client and the emotional hurdles of entrepreneurship, stressing the importance of staying true to your core mission.

Find out how improv classes can be a game-changer for communication skills and confidence, and why setting boundaries is vital for achieving balance in life and work. Discover the Ember Retreat, co-founded by Jamie and Piper DeYoung, designed to elevate stylists' careers. Jamie also discusses navigating economic fluctuations and adapting Instagram strategies to attract clients in today's ever-changing landscape. Whether you're in the hair industry or an entrepreneur, this episode is packed with actionable advice to help you succeed.

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-Ryan


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Transcript

Speaker 1 0:37

Hey everybody, I am excited to have Jamie Dana here for an awesome masterclass where we get to talk and pick her brain and find out what makes her tick.

Speaker 2 0:53

So hey, welcome Jamie. How are you Good? I'm really good. I'm excited to be here. This is so cool to like be here in person. I just have to say it's awesome.

Speaker 1 1:04

Thank you. You're so close, so whenever you want, come on down, take the train on down, sit back, relax, enjoy the ride.

Speaker 2 1:07

Well, thanks for having me.

Speaker 1 1:08

But you've been on a great ride with everything that you've done. I'm curious If somebody says hey, jamie, what do you do?

Speaker 2 1:17

Oh, that's so funny. It's funny because now so, for those of you who don't know, I basically have been in the hair industry since I was 17 years old, so that's technically like almost 14 years now, which is wild but did hair for so long, built a really successful business in the salon. My claim to fame is that I've done every position in the hair industry, from assistant to commission, rental suite owner, salon owner, now educator, and back in 2018, I actually stopped taking clients and went full-time into education and with that, a lot of my education is online. It's similar to what you do membership courses, all of that kind of stuff and so now, when people ask me what I do, you know, sometimes I'll say hairstylist, because it's just easier. It's just easier to say that.

Speaker 2 2:06

And then I have the bobby pin tattoo, so, just as like. If it's an old person, it's like oh, yeah, I'm a hairstylist, like whatever. But now, a lot of times, I'm like, yeah, like I'm a CEO of a education company in the hair industry and I think that that's so amazing that, because of the internet, I get to show up and teach and and interact with stylists all around the world, and that just like blows my mind. So, yeah, ceo of an education company.

Speaker 1 2:33

I love it. I love it. What's funny, you said you simplify things and say sometimes like I'm just a hairstylist, but I, but I, I. I'm very, very careful about saying that because, depending on the first question you get oh so, can you do my hair?

Speaker 2 2:45

and what would you do to my hair?

Speaker 1 2:47

yep, yeah, and god forbid, you're speaking to somebody that has no hair yes, oh yeah.

Speaker 2 2:51

What would you do to my hair? You know that that never gets old. It's always too, because of the bobby pin tattoo they're always, always like oh, can I have one? I'm like, oh, yeah, yeah, have that right here, bob. Sure you know, yep.

Speaker 1 3:03

Every time, right, yeah, yeah. But it's funny though, because I'm sure, depending on the day, like you change what you do.

Speaker 2 3:08

What does a?

Speaker 1 3:09

typical day look like for you. Yeah, Because I know that your focus most of the time now is that you're helping hairstylists succeed by teaching them workable Instagram strategies. Right? What does that look like? How do you wake up? Do you wake up in the morning with a list of like I'm going to shoot this today, I'm going to do this today. Or like I'm burnt out. I'm just going to go for a walk and try to figure out where I don't know where I'm at. So tell me what that looks like.

Speaker 2 3:35

I mean, I think every day is a little different. It's funny because I was actually homeschooled my whole life, so I grew up in an environment where I literally was like you had to get up and you do your schoolwork and then you're done for the day, you know. So it's kind of similar to like what I do now, but, honestly, a lot of times it's either I have like a meeting in the morning with my team and then it could be anything from writing launch copy, writing emails, filming a video Sometimes it's a podcast interview or creating a webinar or scripting out a video. I actually am coming back to YouTube, which is super exciting. I've been off YouTube for almost three years now, so that'll be part of my weekly schedule is, you know, whatever, scripting a video or getting it ready to post, interacting with my team.

Speaker 2 4:23

I think a lot of people see people like you or I on Instagram and they might think that it's just us, and I think for so many of us, you know, we see social media, educators or influencers and we don't realize they have a whole team behind them and you might look at someone like me and think, like how is she able to do it all? Like how does she teach at this event and do this thing and launch this thing? And yeah, I have a team. I have somebody that helps me. In the same way, maybe you, as a stylist, might have an assistant that helps you. You don't do it all on your own and I just think that's important to kind of recognize that, yeah, you really can't do this all on your own. It really does take a team to do that and I'm grateful that I have the team that I have and I know you do too.

Speaker 1 5:05

You're very grateful to them and you shout that you love your team and that's great. It does bother me when some influencers say like I did this or I made this much money or I you know all these the big success that they take the credit for all these like massive achievements, when I'm like what does your team think about this? Are they just like I helped you do that? You wouldn't be able to do this, spend time with your family if it wasn't for us over here. So I do like how you you openly appreciate that I think.

Speaker 2 5:40

I think it's also just a humbling feature, Sure, and I think not only is it for the team aspect, but just for people in general to think like I think so often we can see other educators or people online and think like I'm not doing enough, Like, oh God, I should post reels more and I should make. Why can't I create a course like that, why can't I do all of this stuff? And it's like no, it's like I had help doing it, you know, and I just think that that's so important. Like the facade you might see on Instagram or social media, there's so much more that goes behind it and I just think it's important to recognize if you're feeling like down on yourself about that, you know.

Speaker 1 6:15

Well, take me back to when you first started all these things. You didn't have a team right, no, yeah. So you start learning step by step as you go. And for somebody that's listening to this right now and they're like well, I don't have a team, so I can't do it. It's almost like an excuse.

Speaker 2 6:31

Which one's first?

Speaker 1 6:33

How do I? Do this and then get a team, or how do I get a team first and then do it? Where would somebody start?

Speaker 2 6:38

Yeah, I mean, I think it depends on really like what you want to do. So for me, I knew around 2015 that I wanted to go into education and at the time that was when a lot of other you know educators are like becoming big on Instagram.

Speaker 2 6:56

I think you know you guys were going on your page and it was kind of like you had like $10,000, a big thousand dollars was like oh my gosh yeah and you know people were starting to work with brands at that point and do like independent education, traveling to salons. You know doing the whole thing going on tour was a big one, braiding was a big one now everybody's on tour.

Speaker 2 7:13

Yeah, everyone's on tour, like people are like I went on tour, did that thing. Now I'm not you know, um, but for me I knew that I didn't want to do that. I was like, okay, I don't want to be on the road all the time. For me that just didn't feel aligned with what I wanted. And I also wanted to be able to like reach more people. And so at the time I was like there was this thing called online education and webinars and whatever, and I was like, what if I created an online course or education, and how many more people I would be able to reach with that? So so I did create an online course and I think I was one of like the very first you were one of the very first ones at the time to create online education, and it's just wild how many people you and I have been able to impact outside of just going salon to salon. So, yeah, like for me that was like kind of where it started.

Speaker 2 8:01

And as far as team goes, it's like I, literally, to go back to the beginning, I learned it all. I like duct taped it together. I learned coding to like make web pages and how to connect this link to that, and you know you figure it out. And then eventually it's like okay, I need help answering emails, okay, I need help doing this, I need help creating content for this. So, slowly but surely, you just start to kind of build a team and that evolves. Some team members don't stay full time and it happens that way, and I think with anything, maybe if you're a stylist who has gone from being an assistant to building a commission chair and then building a rental chair, and then maybe a suite and then opening up a salon, you just learn along the way, right, you learn from your mistakes and you figure it out.

Importance of Business Education and Clarity

Speaker 1 8:52

But I think you touched on something important, and it's something I believe in 100% is you said that you did everything yourself. You learned everything yourself initially, and I feel like that's you have to, because before you hire anybody for any particular position, you need to know what that position entails.

Speaker 1 9:09

So that way, when they come in, like, hey, I want you to manage my social media. Well, what part of the social media? Well, if you have never done it, you're like I don't know, just do it and you don't know if they're going to be doing a good job or what you need to be successful. Same thing with marketing. It could be your bookkeeper, it could be your accountant. You need to know all that stuff ahead of time so that you can judge are they doing what we need them to do or are they just wasting my money?

Speaker 1 9:36

because, I don't know if they're doing a good job or not.

Speaker 2 9:38

Yeah, I think like there is a key to like being educated on what is going on in your business and especially like as businesses grow again, whether it's a salon owner.

Speaker 2 9:48

It could be a salon owner, but like you don't understand like how the booking software works. As a salon owner, that's a problem, you know. If you don't understand, like sure, we can hire out tax teams and bookkeepers, but having a good understanding of what finances are and what a profit and loss statement is, that's important. And I think a lot of us in this industry are real creative and so often we don't want to do some of the hard things that are required to own a business and so we just push money at it and say, okay, somebody else will manage that, Somebody else will manage this, Somebody else will manage this, Somebody else will do that. You don't learn it and that can actually really hurt you in the long run, whether it's you're spending excess money on something you don't need to or you just don't really know what they're doing and maybe the bookkeeper really isn't a good bookkeeper.

Speaker 1 10:35

But you don't know that because you don't understand. Yeah, right.

Speaker 2 10:41

Or just like you didn't, they didn't teach you what you needed to learn. So I think, like as a business owner, just in general, always learning and growing. I think, like I know for you and for me, I'm always learning, like there's never a day that goes by that I'm like, okay, like I got it all, you know like no, like you never stop learning, there's always something to be figured out, sure. And you can always grow.

Speaker 1 11:02

And you say that very positively. Like you know, growing can be really fun.

Speaker 2 11:06

Sure.

Speaker 1 11:07

But sometimes all that training is just you hate it, you hate doing it, you hate getting like as creatives. I hate getting into the numbers of things, I hate budgeting and making line items. Yeah, and I hate it but it's important and it's something that you have to do. You can't just, oh, push it off.

Speaker 1 11:22

Yeah, I mean, you can hire some people and then you hire somebody to do it, but it's still important for us to, every now and then, go look at to make sure that whoever you hired is doing a good job and do the numbers make sense, so that you're not just always flying from the seat of your pants and winging it, which I do a lot, and in it, which I do a lot, and I'm like, okay, I got to let's see if everything, if I'm still on purpose with what I'm trying to accomplish.

Speaker 2 11:44

I think like to that point is always kind of going back to why am I doing this in the first place? And I think so often we can get and that's kind of like where I've been this last year of, I guess, realigning with your what am I doing this for? Am I growing a business just to grow a business? Because I see my friends growing a business and I see them doing all these awesome things and that's what I think I need to be doing. Or am I growing a business that makes me feel good and what I actually want to do and what I want to do with my life? I mean, yeah, I could have scaled my current business that I have to lots of money and a big team, but I don't really want that.

Speaker 2 12:24

To me, like where I'm at right now feels really good. I'm trying to you know, I think you're always trying to figure that out, but I think not focusing on what everybody else is doing and really ask yourself, like, is this what I want to do? You know, because on paper you might have a seven-figure business, but if you're a profits, you know you're spent $998,000 every year Like, oh, that's not going to be doing anything, you made $10.

Speaker 1 12:47

Yeah, yeah.

Speaker 2 12:49

So what is it that you really want, right?

Speaker 1 12:51

You know, Right yeah. One thing you talk about a lot is and I've known you for One of the earliest presentations that you came and did for a class that we had in.

Speaker 2 14:42

La Jolla A long time ago. Yeah, that was a long time that was probably 2018 or something like that. Yeah, something like that yeah.

Speaker 1 14:48

And I know you've been sticking with this, but it's like you. I've always been very clear on who you're serving, who you're trying to help. Your ideal client avatar, your perfect person. I can't. You had a couple of names Dream client.

Speaker 2 15:00

You like, even put a name to it.

Speaker 1 15:02

I'm speaking to Suzanne. She's 25, whatever, whatever, and this is what her life looks like.

Speaker 2 15:09

Yeah.

Speaker 1 15:10

How? How important is that for stylists to get clear on who they want as a client?

Finding Balance and Boundaries in Business

Speaker 2 15:16

Yeah, oh, I think it's so important. I think, like, obviously, I teach Instagram, but the foundation that I always go back to is like know who you're talking, to know who that dream client is. And like, my recommendation is you know again, whether you're a stylist, salon owner, building an education business, whatever it is, you always have to have that person that you're speaking to and that just helps clarify everything you do. And for me, there's a couple you know, and you can have a couple avatars I have a couple at this point now but there's days where I, you know, I'm like we all have those days where you're just like, oh, I don't want to do this anymore, like why am I doing this? Or like, oh, you know you get a negative comment, or you know client cancels or you have a redo, come in, like those are days that happen, like that's just life. But if you can kind of go back to like wait, why am I doing this?

Speaker 2 16:06

And for me, my girl is, there's a girl in Kansas who is getting ready for her balayage client the next day and she's freaking out, and so she goes to YouTube and she searches how to do a balayage and my video comes up. You know what I mean and like that's why I show up and do what I do on those hard days, and I think it's like important to remember that again, even as a stylist like we have, maybe you have that client who's like your dream client and you're like, yeah, okay, jenny is my, is my girl Like the. I love to show up for her. How can I get more clients like her? And again, everything you post on Instagram or social media goes back to what would that dream client like?

Speaker 1 16:46

So, yeah, One thing a lot of people probably don't know about you is your background in musical theater.

Speaker 2 16:52

Yes, yeah, so I want to.

Speaker 1 16:56

I'm curious about your background with that, like how long you did it, what kind of stuff you did and how it may or may not have helped you in doing what you do today.

Speaker 2 17:04

Yeah. So I started doing theater when I was like 14, I want to say I think I've always enjoyed theater, like I think it's so fun and like I mean I did like church choir things and you know little church plays and stuff when I was little but really started to pursue it at age 14. Did like vocal lessons and singing and all of that stuff. And I did it all the way up until like mid-20s and actually took a step back, just because it does require a lot of work and a lot of time. And then at that same time I was building my in the salon business and building my education business. I just didn't have the capacity. But in the last couple of years I've actually started to do improv, which is so fun Improv I guess most people think of it as like improv comedy, but really improv is all about learning how to listen and have conversations and building on the last thing that the person said the yes and yeah, and it has like tremendously helped me.

Speaker 2 18:03

I mean like again I had that theater knowledge before, but I, I would say, the improv has helped me in so many ways I kind of want to do that you should.

Speaker 1 18:11

Oh, you would be so good at it.

Speaker 2 18:12

I love just being imaginative yeah, my kids, it's just well, you have the acting background too so that would help but I think I mean, this isn't a pitch for improv, but I truly think that every person should do it, and I think, specifically in the hair industry, just learning how to have good conversations with our clients and learning how to listen to them and then be able to share back what they just said is so important. So, yeah, I think everyone should take an improv class.

Speaker 1 18:39

If that's anything that you got out of it, something to just get more comfortable with your own voice, with sharing, with getting I don't know, just opening up, yeah, being bigger than yourself.

Speaker 2 18:50

Yeah, and more confident too, and I think you know there's just so many skills. I also think that there's so much to be said for having a hobby outside of work Right, and for me that has been so helpful. There's multiple times that we'll be in a rehearsal or a class and we are grown adults doing these crazy things. I'm like if anybody walked by right now, they would think we were in a cult.

Speaker 1 19:14

This is crazy.

Speaker 2 19:15

But I think it's just like it's the one time where I'm not thinking about all my clients or all this email, that I can respond to this brand or whatever. I'm just there and present and for us as creatives, especially as stylists, we don't take enough time to do things for ourselves and I think there's so much value in that, to turn your brain off right, not think about that client, not think about that color correction you have tomorrow, and just do something for you.

Speaker 1 19:42

Well, it's about checking that self-care box. You know the self-care, self-love yeah, and that part of that is being able to shut off from work. Even though we love our jobs yeah, we still don't need to do it all the time, 24-7.

Speaker 2 19:54

Yeah.

Speaker 1 19:55

Because those types of people that don't have those boundaries yet are the ones that get taken advantage of by their clients. They get the texts after hours, they get the weekend calls and hey, can you come to my house and do your hair?

Speaker 1 20:09

And if you haven't established those boundaries, like this is business, this is personal, then you might just say sure, yeah, what time should I be there Just for a few extra bucks? There are times when you need to do that, maybe at the beginning, if you're struggling with bills. I mean, I worked my butt off and I'm sure you did.

Speaker 1 20:29

Oh, totally To make ends meet. But then once you get to a place where the money is more regular, then you can. Then you create those boundaries. Be like okay, I have graduated from starving stylist to.

Speaker 2 20:38

I am now a business. These are my hours.

Speaker 1 20:42

I do not answer the phone or a text after my last client at 6, 7 PM, whatever it is. Never on the weekends.

Speaker 2 20:48

Oh gosh no.

Speaker 1 20:49

I talk about the strength and having solid boundaries, like actually knowing what your boundaries are, because then it makes saying no so easy.

Strategies for Instagram Success in Business

Speaker 2 20:56

Oh yeah, because every yes, you say, is a no to something else, right? So every yes to that client who wants to come in late, or whatever, that's a no to you spending time with your friends and family, or a no for you just having time off. You know, like all of that, everything is a trade-off. Um, and I think you know, as creatives, it's hard for us because we because we love the people, we love our clients, you know, but yeah, and we're people pleasers For sure, yeah, so tell me about Ember Retreat.

Speaker 1 21:23

Yeah, I'm excited to be part of it this year. I'm so excited.

Speaker 2 21:27

So Ember is actually something that I founded with my business partner, Piper DeYoung. She's an incredible. She's from more the makeup side of the beauty industry, but yeah, so her and I created Ember Retreat. Our first retreat was 2018, which is wild and we've planned five retreats. We've executed four. Covid kind of screwed us up in the middle there. But yeah, so this will be technically the sixth one we planned, fifth one we've done and we're so excited it's going to be Palm Springs and we get to have you as a speaker which is so cool.

Speaker 1 21:59

You're going to be on the Hero Stage. Yes, have you as a speaker, which is so cool, you're going to be on the hero stage. Yes, two months before a month, it's literally like the month before. Yeah, it's like a couple, not even.

Speaker 2 22:10

I think, like three weeks before it's back to back, that's going to be great, yeah, yeah. But we're excited, ember, this year before it was for, you know, stylists or salon owners just wanting to, like, grow their business, and this year we're actually changing the content of it and we're really focusing on people who have grown a business in the salon and are looking for what's next. That's amazing.

Speaker 2 22:28

Maybe that's going into education or starting a podcast, starting a YouTube channel, creating a merch line, doing what you've done Just kind of like, okay, cool, I've done this thing, I want something else. What else is out there for me? So that's exciting, because there's not really anything in the industry that's geared towards that, especially in a retreat format.

Speaker 1 22:50

So, yeah, we're really excited, fantastic. I can't wait to be there. Last thing I want to touch on here Sure, I think this year, just in the last couple of years, I think ever since COVID life has been hard, harder for a lot of people. Costs, inflation, cost of everything keeps rising. Business is here and there. Sometimes, if you're a struggling stylist right now, and even I know, as business owners, we've been doing what we do.

Speaker 2 23:19

We've got our moments where we're just like.

Speaker 1 23:21

this has not been a good season. What would you tell somebody that is just, they're stuck. They don't know how to get ahead. Yeah, they're losing passion for what they love. They don't know what the next right move is. What would you tell them?

Speaker 2 23:33

Yeah, I think like that's so relevant. Like you said, I think that we've had just a challenging last four years and I always say, like it's been a last hard two years, oh three years, oh four years, and I always say like it's been a last hard two years, oh, three years oh, four years.

Speaker 1 23:45

Let's take it all the way back to COVID. It's crazy.

Speaker 2 23:47

It really has been hard and I'll be honest, like again what you see from social media like it's been hard even in our business and trying to figure out. You know, stylists were in COVID, all online, and we had a great year and then we had a lot of people quit the industry I'm sure you guys experienced that or just a lot of people not investing in education because they were back working with their clients. So I think for us, we continually have been in that state of like trying to figure out what works now, because what worked before doesn't necessarily work now. And same thing for stylists and salons. I think I've been hearing that too. It's just like okay, how did I get clients before? It's a little different now. I mean, for me, obviously I teach Instagram. I still believe that Instagram is the place to get clients and I think because it's the place that clients are looking for stylists.

Speaker 2 24:35

So maybe for some of you you've been feeling like Instagram isn't working or just it's not quite hitting off. And chances are and I'm saying this to myself it's probably because you're trying to do the exact same things of what worked before. So try something different. I think like that's the biggest thing and with that, usually it means coming out of your comfort zone and trying something that you've never done before, something that feels uncomfortable, something that feels like ugh and again I'm speaking to myself here. Even within our own business, we're like oh okay, we have to try this new thing. Will it work? I don't know, but we have to try, and I think that's the biggest thing that I would say is yeah, just try something a little different and see how that goes.

Speaker 1 25:20

And focus on who you're messaging to.

Speaker 2 25:23

Who are you trying to track? Going back to that dream client, right, that dream client? Yeah.

Speaker 1 25:26

Would you recommend finding maybe a handful of accounts that speak to you? Yeah, and say like one is this relevant to my audience? And two what kind of content are they posting that I could more or less like steal and make it my own, without obviously copying exact words and things.

Speaker 2 25:44

Because even if I copied something, that you did, it still wouldn't be it still wouldn't be.

Speaker 1 25:49

Probably it would be my voice the way I did it you know, would you recommend that as kind of an? Idea, somebody just has no ideas on like what should I post?

Speaker 2 25:57

Yeah, I think that like that can be helpful, right, Like even just getting out of like your little, and I think too, for some of us, our bubble is that feed that we've had for so long. I know, for me I'm like these are the same people that I've followed for years.

Speaker 2 26:11

So even just trying to find new people to be exposed to, whether that's through the Explore feed or whatever I also think that there can be a little danger in that too, because often, often, when you're feeling down about yourself and kind of going back to what we said at the beginning of this conversation, sometimes it's easy to see somebody else's social media and be like, oh, they're just doing all the things and like, oh man, like their photos look so much better than mine and their branding looks so much better than mine, and like get down on ourselves. And I want to challenge you on that that we often tend to be our worst critic and so often there's times when I'm like, oh, my feed looks horrible or my branding sucks, like I'm kind of going through that right now. I'm like, oh, I'm not happy with it, whatever. And like, yet so many people are like I love your stuff, it's so good, you know, like all these compliments, and yet we're our own worst critic. I'm like why can't my hair video look like that person's hair video?

Speaker 2 27:04

And I'm like it does it does or it has my own unique part of it, and that's what people love. That's what your clients are going to be attracted to. So, yeah, I think that can be helpful, but I also think that it could be dangerous. So just like helpful, awesome. If that's not, then don't do it All right.

Speaker 1 27:23

Last last thing Sure, being an Instagram guru, how much time do you actually spend on Instagram for pure like I fell in a rabbit hole versus like I'm working?

Speaker 2 27:34

Yeah, I would say definitely a lot more just scrolling than I'm working At this point because of what I do. I have created a lot of systems to not have to be posting on Instagram that much, so I would say that it's not even like working like on actual Instagram. It's like working inside of apps like Planoly. I use that a ton and we try to and I say we because I do have a team that does help me it's mostly me still but try to create that content ahead of time, schedule it, and then I'm really only spending like three to five minutes posting on Instagram. I mean maybe 10 minutes to do like a longer reel or something. The longer content is going to be like a brand post or something.

Speaker 2 28:16

That's like a little bit more in depth. That takes a bit more time, but it's really not spending a lot of time on Instagram. A lot of it's just like spending that time once a month getting the ideas, or once a week kind of getting the ideas, and then just when it comes to posting, it's pretty quick. Oh man, I got another question now. I mean, it comes from creating systems. Right, it's like any systems in our business. So Planoly.

Speaker 1 28:38

I've heard that using something like that. I've used it in the past a long time ago, back when I actually was consistent on Instagram. But, Planoly, it doesn't screw up the algorithm or make it look like a robot or something. And how far in advance do you do it?

Speaker 2 28:53

Yeah, so I actually don't use Planoly to post on my behalf. So I use Planoly to plan my content. So, whether it's like, okay, we're going to do this video idea, obviously I'll edit the video in Instagram. You know, create the reel in Instagram, save it, upload it to Planoly and then I have my caption that I write out in Planoly. So it's like you've got your reel, you've got your caption, and then you can schedule it to like remind you to post. Let's say, tomorrow morning at 8 am I want to post. Then it'll send me like a notification, like hey, time to post, but it won't post for me. You can set it to do that.

Speaker 1 29:24

Right, but it's not advised. I don't recommend no.

Speaker 2 29:26

Okay, We've tested it. A lot of people have tested it Like. The algorithm doesn't love it and the algorithm actually doesn't even like when you use the Instagram scheduler which is so frustrating, why they even have that, I don't know.

Speaker 2 29:39

So yeah, so we'll just use it. And the cool thing about Planoly is you literally can click post and then it downloads the video for you. So this is great, especially if you have a team or you like can't find the content, downloads the video for you and it copy and pastes the caption for you. So you just go right into Instagram, hit, post the reels there, you can add your trending audio and then your captions right there, and then you just add any other information and it's done. So that's how I'm able to post in like five minutes, a full reel with caption.

Speaker 2 30:06

Um, and that's what keeps you consistent because, again, like you know, anybody who's watching this probably knows like it is so hard to be consistent and it's like, yeah, if I have to like create the reel, then go write the caption, then go do all that stuff. Like that does take 20, 30 minutes just for one reel. And then you start to just be like I can't do this anymore.

Speaker 1 30:25

Right, and if you're trying to do it throughout the day. Every time, then it's like you're not always going to be in that flow mode.

Speaker 2 30:32

Yeah, so you just do it all at once and that's like a big thing that I love to teach Sure.

Speaker 1 30:40

Teach hairstylists up, do improv. Yeah Well, thank you so much for being here today. Yeah, thanks for having me. I have so many more questions. I love it. We'll do a part two.

Speaker 2 30:47

Sure sure.

Speaker 1 30:48

But anyway, jamie, dan, everybody Yay, and let's just end with a tune. Just sing, just sing something.

Speaker 2 30:57

Sing something, absolutely not the end Yay.

Speaker 1 31:02

Thank you, see you guys next time Bye.