Humanly Possible

How Behavioral Shifts are Redefining Generations with @JasonDorsey

Bryan Kramer Season 1 Episode 17

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0:00 | 32:55

Jason Dorsey is President and lead generational researcher at The Center for Generational Kinetics. Jason has led more than 65 generational research studies, worked with over 700 companies, and has a new book out: Zconomy: How Gen Z Will Change the Future of Business--and What To Do About It.

In This Episode:

●      The oldest part of GenZ is bearing the brunt of COVID-19, while the youngest is adopting new technology and relationship skills

●      For the first time, consumer tech trends are being driven from the youngest up to the oldest

●      GenZ’s most trusted source of information are social media influencers

●      Value and utility are the top 2 things GenZ wants from a brand, product or service