Episode #98: It has been said that the best are known to outperform the "best" all the time. The simple reason for that is you can't help people if they don't know you exist. Brian Pasch is an expert at helping amazing businesses get more visibility and hence more clients to serve. He sat down with me and broke down the basics of how to create your marketing strategy and platform. What are the three legs of that "marketing" stool? Are you effectively using any of those legs to build your brand? Brian has an incredible amount of knowledge and his life philosophy is something we can all learn from. Make sure to tune in and sharpen your marketing and life skills at the same time!
Brian Pasch, founder of PCG Companies and a graduate of Rutgers University, has been actively involved with information technology since 1986 and with automotive franchise dealers since 2005. Brian has authored nine bestselling books for the automotive industry on digital marketing and sales process.
Brian Pasch is an avid writer and blogger and his commentaries on automotive digital marketing and sales process populate professional social websites everywhere. He travels extensively around the globe helping automotive professionals adapt to changes in consumer shopping patterns, learn better online marketing strategies, and sell more in this digital age.
Brian is an active conference speaker, workshop presenter, and coach to business leaders seeking to develop world-class marketing strategies to reach their business goals. Brian is Google Analytics certified and PCG Digital, the agency he founded, is a Google Premium Partner company.