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Marketing 101 - BIG steps for small businesses

Let's think of Marketing like learning to play an instrument - mastering the piano is great, but beginners can attract an audience too. Each week Marketing 101 will break down the barriers of a particular marketing activity and give you simple, practical advice and ideas to put into action today. Small business owners and the self employed can’t always be marketers too, you’ve got your customers and your product to focus on. But, if you have a website or social media presence for your business then you DO need to adhere to best-practice for the platforms that you use and you should make use of the tools they provide. The Marketing 101 podcast will tackle and remove 'the overwhelm' of one topic per week (topics like Search Engine Optimisation, Content Marketing and Social Media Marketing) and give you clear, actionable steps to take within your own business without having to hire in a consultant or a web developer.Support the podcast via Patreon with a small donation of £5 per month; https://www.patreon.com/marketing_101

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Marketing 101 - BIG steps for small businesses

Influencer Marketing - what, why, who and how!

July 15, 2020 • Marketing 101 • Season 1 • Episode 7

Welcome to episode 06 - all about Influencer Marketing.

In this episode we talk through exactly what influencer marketing is (and what is an influencer), why it works so well, who to choose as the perfect influencer for your business, product or campaign and, finally, how to go about finding them.

LINKS MENTIONED IN THE SHOW;
Wanderlux Travel Designers; https://wanderlux.co.uk/ (and quote 'Marketing 101')
For the blog; http://101blog.co.uk/
£99 Online Health Check service; https://marketing-101.co.uk/online-health-check-package/

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Alex Ryan - Marketing Consultant; alexryanuk.com
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Marketing 101 Agency; marketing-101.co.uk
Linktree (social media etc.); https://linktr.ee/marketing.101

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