This week’s 101 News is coming to you LIVE from the Brighton & Hove Business Show! That’s right - we’re recording in front of a real, live studio audience (cue applause) to bring you three of the biggest headlines shaking up the podcasting world.

In just five minutes, Alex from Marketing 101 covers:

• 🎧 YouTube’s new Podcast tab on mobile - and what it means for visibility
• 🔗 Clickable podcast ads on Spotify - now live in the UK and Australia
• 📊 Apple’s analytics for paid podcast subs - finally giving creators the data they need

If you’re a podcaster, a marketer, or just podcast-curious, this is your fast-track to staying ahead.

👋 Like what you hear? Hit follow, drop us a message on Instagram via our Linktree, and don’t forget: if you want help launching or levelling up your podcast, Marketing 101 has your back.

Alex Ryan - Marketing Consultant: alexryanuk.com

For the Marketing 101 blog: http://101blog.co.uk/

Marketing 101 Agency: marketing-101.co.uk

Linktree (social media etc.): https://linktr.ee/marketing.101

📍 Based in Brighton & Hove - working across Sussex and beyond.

We’re back - and with a bold new chapter to share! In this milestone episode, host Alex Ryan returns with two special guests: Marketing 101’s newly-formed senior leadership team, Jo Renshaw and Ian Trevett. Together, they unpack the agency’s exciting reboot, exploring how a fresh blend of creativity, strategy, and content magic is taking client results to the next level.

You’ll hear about:
- Jo and Ian’s brilliant journeys from life coaching and fan-zines to content and digital leadership
- The shift from tactical delivery to brand-first, strategy-led marketing
- Why PR is back in the spotlight - and how to do it right
- Emotional Selling Points (OESPs) and how they elevate your content
- How AI is transforming creativity (and how we’re using it daily)

Whether you’re a long-time listener or just joining us, this is the perfect behind-the-scenes look at what’s next for Marketing 101. Let’s grow together.

Alex Ryan - Marketing Consultant: alexryanuk.com
For the Marketing 101 blog: http://101blog.co.uk/
Marketing 101 Agency: marketing-101.co.uk
Linktree (social media etc.): https://linktr.ee/marketing.101

📍 Based in Brighton & Hove — working across Sussex and beyond.

Welcome to our podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. 

This week’s episode entails updates from the world of marketing, including:

• updates from TikTok
• updates from Snapchat
• updates from Threads
• the importance of having a blog on your website
• Meme of the week

Ren Slavin - Instagram: https://www.instagram.com/renslavin/ 

Ren Slavin - Linkedin: https://www.linkedin.com/in/ren-slavin-8aa39b168/ 

For the Marketing 101 blog: http://101blog.co.uk/

Marketing 101 Agency: marketing-101.co.uk

Linktree (social media etc.): https://linktr.ee/marketing.101

Welcome to our podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. 

This week’s episode entails updates from the world of marketing, including:

• updates from Instagram,
• updates from X,
• updates from YouTube,
• The lowdown on Email Marketing
• Meme of the week

Ren Slavin - Instagram: https://www.instagram.com/renslavin/ 

Ren Slavin - Linkedin: https://www.linkedin.com/in/ren-slavin-8aa39b168/ 

For the Marketing 101 blog: http://101blog.co.uk/

Marketing 101 Agency: marketing-101.co.uk

Linktree (social media etc.): https://linktr.ee/marketing.101

Welcome to our podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. 

This week’s episode entails updates from the world of marketing, including:

• Thread’s and their disappearing posts
• Google’s AI-powered Insights
• The benefits of social media ads
• Meme of the week

Ren Slavin - Instagram: https://www.instagram.com/renslavin/ 

Ren Slavin - Linkedin: https://www.linkedin.com/in/ren-slavin-8aa39b168/ 

For the Marketing 101 blog: http://101blog.co.uk/

Marketing 101 Agency: marketing-101.co.uk

Linktree (social media etc.): https://linktr.ee/marketing.101

Welcome to our podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. 

This week’s episode entails updates from the world of marketing, including:

• Instagram’s cheeky unskippable ads
• YouTube’s multiple thumbnail testing
• The sale of Social Media app, BeReal
• Meme of the week

Ren Slavin - Instagram: https://www.instagram.com/renslavin/ 

Ren Slavin - Linkedin: https://www.linkedin.com/in/ren-slavin-8aa39b168/ 

For the Marketing 101 blog: http://101blog.co.uk/

Marketing 101 Agency: marketing-101.co.uk

Linktree (social media etc.): https://linktr.ee/marketing.101

Welcome to our podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. 

This week’s episode entails updates from the world of marketing, including:

• Latest on the US TikTok ban
• Updates from Instagram
• Spotify’s adoption of short-form videos
• Meme of the Week

Ren Slavin - Instagram: https://www.instagram.com/renslavin/ 

Ren Slavin - Linkedin: https://www.linkedin.com/in/ren-slavin-8aa39b168/ 

For the Marketing 101 blog: http://101blog.co.uk/

Marketing 101 Agency: marketing-101.co.uk

Linktree (social media etc.): https://linktr.ee/marketing.101

Welcome to our podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. 

This week’s episode entails updates from the world of marketing, including:

• Latest on the US TikTok ban
• Meta’s AI Influencers
• Lowdown on paid social media ads
• Meme of the Week

Ren Slavin - Instagram: https://www.instagram.com/renslavin/ 

Ren Slavin - Linkedin: https://www.linkedin.com/in/ren-slavin-8aa39b168/ 

For the Marketing 101 blog: http://101blog.co.uk/

Marketing 101 Agency: marketing-101.co.uk

Linktree (social media etc.): https://linktr.ee/marketing.101

Want some words of advice from 10 different professional marketers?! Look no further.... Today I presented at the fantastic Marketing Meet-up event run by Vicky King (Plus Accounting) and Amy Pulling (Cognitive Law) - I was teaching the room all about podcasting, so we thought we'd record and publish one as a live example.

My challenge to them was to give me a 'vox pop' - some words of wisdom or a favourite quote, to give a little inspiration to the Marketing 101 listeners!

Enjoy!

Thanks, Alex

Alex Ryan - Marketing Consultant: alexryanuk.com
For the Marketing 101 blog: http://101blog.co.uk/
Marketing 101 Agency: marketing-101.co.uk
Linktree (social media etc.): https://linktr.ee/marketing.101

Welcome to our podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. 

This week’s episode entails updates from the world of marketing, including:

• Meta’s new updates
• TikTok’s pending US ban
• X’s hidden like count
• Meme of the Week

Ren Slavin - Instagram: https://www.instagram.com/renslavin/ 

Ren Slavin - Linkedin: https://www.linkedin.com/in/ren-slavin-8aa39b168/ 

For the Marketing 101 blog: http://101blog.co.uk/

Marketing 101 Agency: marketing-101.co.uk

Linktree (social media etc.): https://linktr.ee/marketing.101

Welcome to our podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. 

This week’s episode entails updates from the world of marketing, including:

• Instagram’s new maps feature
• Thread’s in-app camera
• TikTok/Universal Drama

Ren Slavin - Instagram: https://www.instagram.com/renslavin/ 

Ren Slavin - Linkedin: https://www.linkedin.com/in/ren-slavin-8aa39b168/ 

For the Marketing 101 blog: http://101blog.co.uk/

Marketing 101 Agency: marketing-101.co.uk

Linktree (social media etc.): https://linktr.ee/marketing.101

Welcome to our all-new podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. 

This week’s episode entails updates from the world of marketing, including:

• New updates from Instagram, TikTok and Google
• Spotify Wrapped - Personalised Marketing
• ASDA's Christmas Campaign as our Meme of the Week

Ren Slavin - Instagram: https://www.instagram.com/renslavin/ 

Ren Slavin - Linkedin; https://www.linkedin.com/in/ren-slavin-8aa39b168/ 

For the Marketing 101 blog; http://101blog.co.uk/

Marketing 101 Agency; marketing-101.co.uk

Linktree (social media etc.); https://linktr.ee/marketing.101

Well, what an absolute pleasure! Absolutely fascinating insight in to the past, present and future of branding with Bill Wallsgrove, also known as Brandad! Clearly well versed in his subject, Bill takes us on an entertaining and insightful journey of branding through the ages, giving a deeper understanding of the importance of brand, and how to come to a better grasp of your own!

This episode is ideal for those launching a new brand or rebranding their existing business, or quite frankly, for anyone interested in the world of marketing, branding, AI, and just good, pure storytelling. Our longest episode yet but ABSOLUTELY one that holds true value. Dive in with a master of his art, and me, of course!

Alex Ryan - Marketing Consultant: alexryanuk.com
For the Marketing 101 blog: http://101blog.co.uk/
Marketing 101 Agency: marketing-101.co.uk
Linktree (social media etc.): https://linktr.ee/marketing.101

Bill Wallsgrove: Linkedin
Brandad: https://brandad.co.uk/

A very special episode recorded LIVE at the Sussex Business Show in late September 2023. Marketing 101's Alex Ryan spoke to a multitude of local business owners and entrepreneurs to find out their words to live by - perhaps some advice they would give their younger selves, the key to happiness, or just a mantra that guides them in their own business.

You'll hear from a whole host of inspirational people, including the founder of the Sussex Business Show, Sonny Cutting, plus a real life DEATH EATER - actor Jon Campling.

Featuring:
Heather Barrie, Effective Entrepreneurs
Magdalena Duffy, Utility Warehouse
Sarah May, Mayday HR
Christine Gillott, Care For Veterans
Karl Elwood, Elwood Wines
Jenny Kelly, CmdShiftR
Paul Bridges, Motion Graphics
Martin Whiskin, Voiceover Artiste
Oliver Moore, Realms of Peril & Glory
Roksana Anning, Apex Mindset
Jon Campling, Actor (Death Eater, Harry Potter movies)
Jonathan Newman, Deep Research
Martin Leppard, H2 Productions
Sonny Cutting, Sussex Business Show
Adam Francis, Whiskey Solutions
Terry Bower, Inside Stories
Lyndsey Clay, Connected Brighton
Bruce Bignell, Evolve Pipedrive Consultants

Welcome to our all-new podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. 

This week’s episode entails updates from the world of marketing, including:

• Twitter's rebrand to X
• AI LinkedIn headshot images
• Barbie's phenomenal marketing campaign

Ren Slavin - Instagram: https://www.instagram.com/renslavin/ 

Ren Slavin - Linkedin; https://www.linkedin.com/in/ren-slavin-8aa39b168/ 

For the Marketing 101 blog; http://101blog.co.uk/

Marketing 101 Agency; marketing-101.co.uk

Linktree (social media etc.); https://linktr.ee/marketing.101

Welcome to our all-new podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. 

This week’s episode entails updates from the world of marketing, including:

• Meta's new app, Threads
• British Airways "Take Your Holiday Seriously" Campaign
• Apple's new IOS update
• Meme of the Week

British Airways Campaign: https://www.lbbonline.com/news/cheeky-auto-responses-urge-brits-to-take-a-break-in-british-airways-holidays-ooh-spots 

Ren Slavin - Instagram: https://www.instagram.com/renslavin/ 

Ren Slavin - Linkedin; https://www.linkedin.com/in/ren-slavin-8aa39b168/ 

For the Marketing 101 blog; http://101blog.co.uk/

Marketing 101 Agency; marketing-101.co.uk

Linktree (social media etc.); https://linktr.ee/marketing.101

Welcome to our all-new podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. 

This week’s episode entails updates from the world of marketing, including:

• Goodbye to YouTube stories
• Instagram’s algorithm hacks
• Meta Verified in the UK

Ren Slavin - Instagram: https://www.instagram.com/renslavin/ 

Ren Slavin - Linkedin; https://www.linkedin.com/in/ren-slavin-8aa39b168/ 

For the Marketing 101 blog; http://101blog.co.uk/

Marketing 101 Agency; marketing-101.co.uk

Linktree (social media etc.); https://linktr.ee/marketing.101

Welcome to our all-new podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. 

This week’s episode entails updates from the world of marketing, including:

• Instagram’s Secret App
• Twitter’s New Video Feed
• GIFS on Instagram
• YouTube Ads

Longboi York’s Instagram: https://www.instagram.com/longboiyork

Ren Slavin - Instagram: https://www.instagram.com/renslavin/ 

Ren Slavin - Linkedin; https://www.linkedin.com/in/ren-slavin-8aa39b168/ 

For the Marketing 101 blog; http://101blog.co.uk/

Marketing 101 Agency; marketing-101.co.uk

Linktree (social media etc.); https://linktr.ee/marketing.101

Welcome to our all-new podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. 

This week’s episode entails updates from the world of marketing, including:

• Pinterest and Amazon’s deal
• Meta’s new AI Sandbox
• Twitter’s new CEO
• Meme of the Week

Links mentioned in the podcast;

• Meme of the Week example: https://www.tiktok.com/@skyrocketsocialmedia/video/7232082467002273029?_r=1&_t=8cOWGokBfD8 
• Marketing 101 Competition post on Facebook: https://www.facebook.com/photo/?fbid=676393351168578&set=pb.100063937576780.-2207520000. 
• Marketing 101 Competition post on LinkedIn: https://www.linkedin.com/feed/update/urn:li:activity:7064646240847716354 
• Marketing 101 Competition post on Instagram: https://www.instagram.com/p/CsWhOKCtIb_/ 

Ren Slavin - Instagram: https://www.instagram.com/renslavin/ 

Ren Slavin - Linkedin; https://www.linkedin.com/in/ren-slavin-8aa39b168/ 

For the Marketing 101 blog; http://101blog.co.uk/

Marketing 101 Agency; marketing-101.co.uk

Linktree (social media etc.); https://linktr.ee/marketing.101

Welcome to our podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. 

This week’s episode entails updates from the world of marketing, including:

• Instagram’s latest features
• Lemon89 - TikTok’ sister social network
• Marketing 101’s Third Birthday
• Meme of the Week

Links mentioned in the podcast;

• All about Lemon8: https://www.cnet.com/tech/services-and-software/whats-lemon8-tiktoks-sister-app-is-already-on-the-rise/ 
• Ren’s Lemon8 profile: https://v.lemon8-app.com/s/xhhcvUeZR 
• Marketing 101 Competition post on Facebook: https://www.facebook.com/photo?fbid=671159595025287&set=a.479085897565992 
• Marketing 101 Competition post on LinkedIn: https://www.linkedin.com/feed/update/urn:li:activity:7061747129395884032 
• Marketing 101 Competition post on Instagram: https://www.instagram.com/p/CsB64PAs2uA/ 

Ren Slavin - Instagram: https://www.instagram.com/renslavin/ 

Ren Slavin - Linkedin; https://www.linkedin.com/in/ren-slavin-8aa39b168/ 

For the Marketing 101 blog; http://101blog.co.uk/

Marketing 101 Agency; marketing-101.co.uk

Linktree (social media etc.); https://linktr.ee/marketing.101

We're back with an incredibly insightful episode from the powerhouse that is Anna Goodwin. As MD of Heart Centred Business, a business mentoring service that combines 6x different businesses, Anna has a unique perspective and plenty of experience helping small to medium sized business owners pick the most appropriate form of marketing for their audience.

Don't just reach for social media or email marketing - take a step back, consider what you're selling, what you're currently turning over and exactly how your product makes your customers feel, and THEN you can make a more educated decision about the kind of marketing to invest your time and money into.

Enjoy!

Alex Ryan - Marketing Consultant: alexryanuk.com
For the Marketing 101 blog: http://101blog.co.uk/
Marketing 101 Agency: marketing-101.co.uk
Linktree (social media etc.): https://linktr.ee/marketing.101

Anna Goodwin: Linkedin
Heart Centred Business: heartcentredbusiness.com / Linkedin

Contact for your free hour consultancy with one of the Heart Centred Business team: hello@heartcentredbusiness.com (and mention the podcast Marketing 101)

Welcome to our all-new podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. 

This week’s episode entails updates from the world of marketing, including:

• Bing’s AI-powered Search Engine
• Oatley’s ‘fckoatley’ Campaign
• Twitter’s Verification Problems
• Meme of the week

Links mentioned in the podcast;

• the blog; https://101blog.co.uk 
• Fckoatley campaign: https://www.fckfckoatly.com/ 
• Meme of the Week in action: https://www.tiktok.com/@callmebyyourcarl/video/7223471218652024110  

Ren Slavin - Instagram: https://www.instagram.com/renslavin/ 

Ren Slavin - Linkedin; https://www.linkedin.com/in/ren-slavin-8aa39b168/ 

For the Marketing 101 blog; http://101blog.co.uk/

Marketing 101 Agency; marketing-101.co.uk

Linktree (social media etc.); https://linktr.ee/marketing.101

Welcome to our all-new podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. 

This week’s episode entails updates from the world of marketing, including:

• TikTok’s Keyword Insights tool
• Instagram’s new ad placements
• The Canva Create Event
• Meme of the week

Links mentioned in the podcast;

• the blog; https://101blog.co.uk 
• The 101 TikTok: https://www.tiktok.com/@marketing101agency 

Alex Ryan - Linkedin; https://www.linkedin.com/in/alexryanuk/ 

For the Marketing 101 blog; http://101blog.co.uk/

Marketing 101 Agency; marketing-101.co.uk

Linktree (social media etc.); https://linktr.ee/marketing.101

Welcome to our all-new podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. 

This week’s episode entails updates from the world of marketing, including:

• Meta’s new AI software
• LinkedIn’s 20th Birthday
• TikTok’s new Paywalled feature
• Meme of the week

Links mentioned in the podcast;

• the blog; https://101blog.co.uk 
• The 101 TikTok: https://www.tiktok.com/@marketing101agency 
• LinkedIn’s 20th Birthday article: https://www.fastcompany.com/90849652/linkedin-20-oral-history-unlikely-champ 

Ren Slavin - Instagram: https://www.instagram.com/renslavin/ 

Ren Slavin - Linkedin; https://www.linkedin.com/in/ren-slavin-8aa39b168/ 

For the Marketing 101 blog; http://101blog.co.uk/

Marketing 101 Agency; marketing-101.co.uk

Linktree (social media etc.); https://linktr.ee/marketing.101

Welcome to our all-new podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101.  Every Tuesday morning we'll post a 5 minute news update from the world of marketing to keep you in the loop about this ever-changing industry!

This week’s episode entails updates from the world of marketing, including:

• MailChimp’s latest restrictions
• Meta’s Subscriptions
• The future of Twitter
• Meme of the Week

Links mentioned in the podcast;

• the blog; https://101blog.co.uk 
• The 101 TikTok: https://www.tiktok.com/@marketing101agency 

Ren Slavin - Instagram: https://www.instagram.com/renslavin/ 

Ren Slavin - Linkedin; https://www.linkedin.com/in/ren-slavin-8aa39b168/ 

For the Marketing 101 blog; http://101blog.co.uk/

Marketing 101 Agency; marketing-101.co.uk

Linktree (social media etc.); https://linktr.ee/marketing.101