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The Standing Out Podcast!

Whether a small or medium-size business or self-employed business owner, standing out from the crowd, reaching new customers and growing your brand, often on a tiny budget, can be challenging. At the same time, having an attractive brand identity on the one hand, and effectively using video and other media to promote it on the other, can make a big difference. But how to do it and make it work for you? In each episode, Jon and his interview guests share ideas, 'how-to's', news and trends to help your business communicate better - to move on up and stand out more...

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The Standing Out Podcast!

How To Stand Out On Your Website

November 04, 2020 • Jon Whycer • Season 1 • Episode 7

0:00 | 43:15

If you’re in business, I’m pretty certain you’ll have a website. It’s fair to say that some website work better than others and in this episode we explore some of the ‘tricks of the trade’ that can help you stand out on your own website.

Our guest is Richard Ambrose, designer and website developer who has been crafting business websites for some 20 years, so he certainly knows what he’s talking about.

Some of the topics we cover include:
A nostalgic look back at the ‘dotcom boom’
Why have a website
Website graphic design and layout
The challenge of content
Use of images
What helps or hinders a website's effectiveness
Advice on acquiring domain names
How important is SEO?
Do you need analytics?
Website security and cyber-crime

With an estimated 400 million active websites out there, you need to make sure that yours does the best possible job for you.

If you want to contact Richard you can find his details on the StandingOut website via this link: https://www.standingoutpodcast.com/interview-guests