Monday’s with Mark – putting the motive in automotive
Commentary on life in the automotive aftermarket and interviews with leaders in the automotive aftermarket, offering advice and insight into the automotive industry throughout all areas of business.
Monday’s with Mark – putting the motive in automotive
Monday's with Mark: Episode 5 – James Onions, Garage Wire
In the latest episode of Monday’s with Mark, Mark Field of Impression talks to James Onions, Director of Garage Wire about how the aftermarket media has evolved during the coronavirus pandemic.
James talks about the privileged position a media outlet has in our trade and discusses how the media and Garage Wire website has had to change to meet the increased demand from visitors.
James also questions the wisdom around businesses retreating from their marketing activity, having spent thousands on building it up and the says the ones that stay the distance will benefit from what he predicts will be a ‘very big bounce’ further down the line.
Enjoy listening!