This week Andrew talks with 6x New York Times bestselling author Joe Garner. Joe is one of the premier historians on media and pop culture. He has collaborated with news and entertainment icons like Walter Cronkite, Regis Philbin, Bob Costas, Dustin Hoffman, and more. Joe didn’t start out with all the answers or a powerful network to help him get things done. He is scrappy, resourceful, and built a rolodex filled with industry titans because he is not afraid to ask for help. After being turned down by dozens of publishers, Joe’s book We Interrupt This Broadcast sold over 1 million copies and hit the bestseller list in two consecutive years. This conversation is all about the power of persistence, preparation, and overcoming fears. It will help you grow your network and push big ideas forward.
Show Highlights:
2:54 - Joe's idea to integrate CDs into books
4:25 - Inspiration for Joe's first book
5:14 - Cold calling the publishing houses in New York
5:50 - Joe's cold letter to Walter Cronkite
8:05 - Cold calling at off times to get a breakthrough
8:45 - Reaching out to Bob Costas for help
9:45 - Building persistence and resourcefulness
10:50 - Impact of meeting Bob Hope
13:10 - How to prepare for "big asks"
13:44 - Andrew asking someone for a $10,000 donation
15:45 - How to overcome fear of failure
16:25 - Visualizing the "yes"
16:45 - Finding the right mix of ignorance and persistence
17:30 - Research and preparation to increase your success
19:21 - What Joe learned from news and media icons
19:41 - Joe's interview with Larry King
20:12 - How Bob Costas prepares for broadcasts
21:10 - Importance of a daily routine
21:40 - Avoiding distractions
26:06 - How NASCAR legend Jeff Gordon prepared for races
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