Every Business is Show Business with Mark Kaye

Have you ever thought about starting a podcast, show or social media presence for yourself or your business but didn’t know where to start? Our guest this week, Mark Kaye, has been in the radio business for decades. He’s here to explain why you don’t need to be perfect, you just need to get started and be consistent.

Transcript

spk_0:   0:01
Hi. Welcome to building a business that lasts. My name is Joo in, and I'm your host on a quest towards stories, tips and ideas that will help you grow a business without being stressed out, worn out and ready to quit. Each week, I'll interview other business owners who has successfully grown businesses of all types for many years. It's my hope that these conversations will help you build a business that lasts on this episode. I interview Mark K. Mark has been in the radio business for decades, and what's really cool about this shows if you've ever thought to yourself I'd love to have a podcast. I'd love to have a vlog. I'd love to have my own show. Marcus made an amazing transition from being a traditional radio broadcaster to somebody who also has all kind of awesome shows online and teaches people howto have their own show. So you're gonna love this episode of you ever thought about doing your own show? And even if you haven't, you can learn some amazing stuff. Remark, especially, had a transition from a traditional environment of something like radio into the modern era of the Internet and all the jobs they can come out of it. Before we jump into today's episode, I wanted to let you know about a special offer on my brand new book, Building a Business that last just like the podcast title. It just came out and you can grab a free copy today. All you've got to do is cover the cost of shipping and handling. I can't wait to get this in your hands. Go online right now and grab your copy. Just go to get Jay's book dot com. That's get Jay's book dot com, and you can get your free copy sent right out to you. So go check it out. And without any further ado, here is Mark. Okay. Hey,

spk_1:   1:44
Mark. Thanks for being on the show. O J. Thanks so much for having me. I'm so excited. It's gonna be great. So I'm really excited to have you, because I have

spk_0:   1:50
listened to you for years on the radio. Your ah, just an awesome personality. And I think you've got some really great insights gonna help our audience. So it's gonna be a great show.

spk_1:   1:59
Oh, no pressure. No, I appreciate that. And thank you for listening. I

spk_0:   2:04
definitely appreciate that. Yeah, absolutely. So. One of things I always like to start out with is just letting you give a little bit of your story. We got a lot of small business owners who are listening to this show. Who? Maybe they've been in business a couple of years. Maybe they're just starting a business. Maybe they're trying to start something new. And I love people people to get a little bit of perspective For what? You're you know, entrepreneurial journey has looked like you kind of had a career doing all kind of stuff that you're kind of doing a lot of new things as well. So just kind of give us your journey as much as you want, from where you started to where you

spk_1:   2:34
are now. Well, yeah, and I like and I appreciate you taking the time. And I definitely hope that your audience finds this valuable. I'm in a unique position because I am an entrepreneur and also an employee. And I'm not looking to, you know, I'm not looking to change either one of those. A lot of people like I want to fire my boss. I want to quit my job. I want to work from home or live the laptop lifestyle are gonna sit on the beach like we all see which doesn't happen. By the way, you can't use a computer on the beach. You ever see anyone with a computer on the beach? The glare from the sun is ridiculous. You can't figure out your iPhone, but a way that people want that I'm quite happy doing my mind now. Two radio shows, I hope the morning show, which is kind of a fun Hoo ha! Goofy call. Let's tell jokes to each other all day for four hours. I do that from 5 30 to 10 every morning and then from 10 to noon I jump right into more of a newsy but still really fun kind of political talk show, which takes me right up until noon. And then the rest of the day I do my own thing, which is, you know, my new website, the You show and coaching and helping people create their own online podcasts and live streams and really, really, you know, using what I know from from two decades now in broadcasting, you know, and translating that into into social media. So my radio career has been, has been long and kind of, you know, a. Really. It's odd to have been in one place for so long in the radio industry. It's a lot like professional sports. You get traded or you get you get cut or you have to move to a different city. But I've now been here in Jacksonville, Florida, for 12 years, and not God would. It doesn't look like I'm going anywhere anytime soon. As far as my entrepreneurial journey. I mean, that's something I've always been interested in. I've always had a passion for creating stuff and public speaking and teaching and and basically, you know, learning something, then turning around and giving it to somebody else. So for years I've dabbled in all kinds of different things, but just over really the last five or six years, when when I, when social media is really kind of come to the forefront, I realized that the skills I've learned as a radio broadcaster really put me in a great position to to do really well on social media and and for those those of you that don't know I was the host of the very first talk show to ever be distributed entirely on Snapchat. That was a show called Talking Stamp, which I developed back in 2015 and Snapchat was the new hot thing. Not so much anymore. But back then it was Everybody wanted to know about Snapchat and by taking what I knew in my real life my job, my you know, my on air persona as a radio host and translating that into a Snapchat into the snapshot formatting coming up with a talk show, I was able to interview Snapchat celebrities and Vine, Er's and YouTubers and social media stars and really build a huge, massive following really quickly piggybacking off of them. You know, I got nominated for a Shorty Awards. I was then asked to come and speak about Snapchat because again all these people knew they had to be on Snapchat, but they had no clue what it was about, you know? So they invited me to come and speak to their groups. I was flown all over the world. I I spoke in Vegas and Germany and Dallas in New York and everywhere else, and from there I kind of said Well, this is great and all that, but I do have a job. I'd love to teach people. I'd love to coach them. I need to do it from home. And that's when I built up my 1000 shows program, which has now evolved into the U show. And I do that right here from my office. So it's really been kind of a kind of a journey that, you know, I didn't really I didn't really directed anywhere, just kind of directed me. But I

spk_0:   5:49
love words taken, so, you know, it's I just love about That is a couple of things. One I

spk_1:   5:54
think a lot of

spk_0:   5:54
people who maybe were in what I would consider more traditional mediums like radio or any other kind of jobs for a long period of time and haven't established career that could really be intimidated and scared of all this social media stuff. Snapchat, instagram Facebook is all these things, and you were able to kind of go. No, I'm not scared. Those things I'm ready to, like, latch onto it and take the relationship skills that you already had and the communication skills that you already had, because that's What I'm trying to tell people about social media in general is it's no different than anything else. It's just relationships. It's just communication. It's just a different medium. It's a vehicle that you put the information on, and that's really send

spk_1:   6:28
along. Yeah, that's exactly right. And, you know, for years when I was first starting in broadcasting all my bride Oh, my production program directors and bosses, We just tell me to shut up. They'd be like, You talk too much. You have 10 seconds to introduce this on. You have to get your thought out in 10 seconds. And so my whole life, I've been trained to entertain and inform and inspire people in 12th bursts. Well, then snapped Jet comes along and you've got literally 10 seconds. Do something. So I'm like, Well, this is perfect for me, you know? Plus people always like all Snapchat disappears after after 24 hours instagram stories, they disappear. That kind of evaporate. Same with radio. You say something and it's out there, and unless you've recorded it, it's gone. So you've got to make sure that you get it right the first time. So radio broadcasters and TV personalities. I believe I have been trained very well to dominate social media, whether they choose to or not. And one of the things I realized with social media and one of the things I graft was just because you have the power like everyone's got a phone, right. You have the power to broadcast. You could do a podcast. You can do, Ah, live stream. You can make your own TV show if you want, but just because you have the ability to do it doesn't mean that you can do it doesn't mean you have the skill. So what I do is I take what I've learned in my 20 years in broadcasting, and I teach regular entrepreneurs, regular business owners who are diving into social media broadcasting. I teach him the tricks of the trade that are gonna make them just, you know, that much better than the competition.

spk_0:   7:49
Yeah, I think that's awesome. And it's so needed right now because there is so much opportunity for those things, like you said, the idea of doing a live broadcast, you know, 15 years ago it was impossible like him. It wasn't impossible. They were required a lot. You had to be a TV station or a radio station to pull those things off. And now, like you said, it's in the power of your palm of your hand. But is it valuable time that you're actually spending doing that? Because I think a lot of people can waste a ton of time, you know, doing something. Or the other offices. They just sit around talking about doing or thinking about doing it, never actually taking any action.

spk_1:   8:22
That's absolutely right. And the thing about social media broadcasting is people will they, you know, they're not really sure how to. I mean, I've never just been taught how to put together a show, something that people are gonna watch because again, you can go on. You know, this is what I see all the time on Facebook Live. I see. But go. Hey, we're live. Hi, Janet. Hi, Jack. What's up, Sadie? Hi. Hijack. Hijack. And I go, What am I watching? Why am I listening to this list of names? You know, you don't turn on the television and the local news doesn't go. Hey, Mark. Hey, J. We're gonna get the news here in a minute. First you want to say hi to everybody who's watching. No, that's not That's not going to draw people in. So there, you know, there are a lot of little nuances and things like that that people can just they can pick up on. And they can create their own show from the palm of their hands and the power

spk_0:   9:05
that is huge. I mean, that's basically what I'm doing here with this podcast is having the opportunity to create a show that it's designed around audience that I actually care about and want to help. And I mean, this kind of thing is perfect for those people. They're listening who are going. Gosh, you know, I've been thinking about having this or that of Logar a podcast or this, but the idea of having a show you kind of package that a little bit differently from a mindset versus just this, you know, ambiguous things. We talk a bit about that, like what? You mean by having your own show and what the value of that might be for somebody who's in any different kind of business.

spk_1:   9:38
Yeah, I mean, a show. Is that the best way I can think of it is you know you order something from Amazon, right? The UPS truck comes around the corner and they dumps the package on your front door and you're like, Oh, my God, I've been waiting for that and you run out and you get the package. And a lot of people think that a podcast or a YouTube video is the package. It's not. Ah, podcast is the UPS truck and nobody cares about the UPS truck. What you care about is the package inside What's being delivered to you. That's what gets you excited. That's what you want. That's the show. So when people say I need to start a podcaster, I need to live stream. Basically, they're just talking about a tool that's like somebody's and I need to hold a hammer in my hand and hit a nail. Uh, you need to build a house. You need to build a tree house. You need to fix that squeaky door you need to put on a show and people confuse the two. So if you're just podcasting or if you think that a podcast is gonna help you, it's not. You need a lot more than that you need entertainment information. You need to enlighten your audience. Neto connect emotionally with them. You need to make sure that they're gonna watch you after three seconds because the average viewer won't unless you come out of the gate with something to offer them. Then you've got to know how to capture that audience and have them come back more and more times. You know, when you create new content for them and then because we're all in business, I assume you've got to figure out a way to sell that audience without repelling them. And there's a right way and a wrong way to do that. And, of course, when it comes to sales, that's something we in the radio and television industry know all about because you know it's all about. It's all about broadcasting for money. So these are all things that seem daunting. They're really not their simple formulas. There's simple steps that you can follow, and that's kind of you know, that's kind of what I hope to, ah, to teach people. But you definitely you can't just deliver information, you know you need a show. Otherwise, Pete, otherwise people are gonna pay attention.

spk_0:   11:19
You know, it's interesting because I've seen multiple things of yours. I remember how you first started popping up in my feet everywhere, but now I feel like I see everywhere which is great, not get perfect. Yeah, but it's good stuff. And there were a couple of things specifically that I remembered. There was one where I had signed up for an email from a guy named Ping June, and he's got all kinds of different educational stuff on different ways to expand your social media. This kind of stuff in there in one of his emails was actually a video of you giving him a testimonial about a particular product or service something that he did. Yeah, I thought, What a great way to help somebody else because you're giving him a great looking, high quality testimonial video. But you're also now putting yourself in the same space because I had heard about him through some other things. Now I see you and I'm like,

spk_1:   12:07
I know that guy like I've

spk_0:   12:08
heard of him before, like I heard him on the radio and then I watched the video and then, you know, then I probably connected back to one of the things. That's I think that's maybe how I originally landed on our current content that you have out there and then even like leveraging. I saw another video, remember that you did it said something like He was like, You're not Gary V or something like that. Do you feel

spk_1:   12:26
it? I do. I have a very yes. I have a very popular video about not being Gary Vaynerchuk. That was one of the things that really count of the paying Jew thing I want to talk about, because that's really that's one of my end. That's one of my inside secrets, which I want to share with people now that now that I know that it works, you work for me. But the Gary V ETA for you. In the entrepreneurial space, Gary V is the ultimate, and everybody tries to emulate him, which you should have a mentor. You should. The way you learn something is by copying somebody else and then eventually bringing in your own flavor. What I saw was a lot of people were copying him and forgetting the whole bring in my own flavor, bringing my own personality so I made a fun little video about it, explaining to people why they aren't very V, but how they could be. And of course, you know you need a vehicle, you need a show. That's how Gary V became Gary V before he was Gary V. It was Gary Vaynerchuk, a wine salesman from New Jersey who crew who took his flip cam. If you even remember flip cams and recorded wind videos every single day for 1000 days and in the process turned a $1 million a year wine shop into a $60 million online wine empire, and that's the power of a show. Only after that did he become Gary V. Uber driving, hoody, wearing, cursing, non shaving, you know, l social media God. And so that's the natural progression. And that video really appealed to a lot of people because again, he's a huge name in the industry. People can relate to this kind of, you know, this weird thing that was going on where people were basically just ripping him off, and and that's what really helped me launch my 1000 shows program was that video and then, of course, I had another video after what you are not Oprah Winfrey. And then I had You're not Ty Lopez, and you are not Grant Cardone and all these other great ones. But the pain June thing, though this is something actually that I've met great card on a couple of times, and I've worked with him. When periscope was huge, I was one of the I was one of the top 10 periscope er's when it came out and Grant Cardone was another one. So we had something called Periscope Stomach in New York City, and I went to university and I introduced Great Card and we hung out. We took some selfies, and he's a lot shorter than you might think, but But what? But what he told me was, you know, he said he had this one thing. He goes, always send a testimonial, whether they ask for it or not. Take your camera recorded testimonial because they'll share it and paying. June's a great example of that. I bought one of his courses. It was like a like a $30 e book or something. And what I did was he had a copy of a Facebook at and he said, Use this Facebook ad is a template. So I did it. I ran the ad. I think I made something like $1300 or something from a $60 ads. Ben and I go Okay, that's pretty good. So I just shot him a quick testimonial video, and then the next thing I know, I'm on his website. I'm in his membership group. He's sending out my photo and my link in e mails, and he's got a really big email list. I'm on his Facebook. So it was. It was a great piece of advice from Grant Cardone, and it was a great thing that works when in fact, after this, there's like eight people have toe. I'm gonna do that some more after this, but it's a great way to get, you know, again. And like you said, I'm now aligned with Peg June because of that 1 30 What was that album? One minute, 32nd video that I sent him. I'm now in the same category as him, and I'm getting all this free publicity,

spk_0:   15:32
but I remember watching it and thinking like,

spk_1:   15:34
man, that is so smart. But going back to Gary V. Here's one thing I think

spk_0:   15:38
is really important for people to think about is you mentioned Gary in the early years. He was actually really bad, like he personally wasn't horrible. But this like, Oh,

spk_1:   15:45
oh, it's awful. The whole thing was kind of a disaster, but what he had,

spk_0:   15:50
which a lot of people don't have his perseverance and he was willing to do another one and another one. Another one, another one. And so my point of all this is that he actually kind of learned the slow and the hard way because he tried and tested, tried and tested, try to test it and adjusted for a long period of time before he was ever anybody. That was any, you know, a level of success and what you're trying to do in this scenario, when I'm trying to do with this podcast your case, starting with a show. My case with running a small business is the idea of you don't have to spend 20 years figuring it out, right? You just learn it in a short period of time, get the highlights, what you have to know and just execute against those versus doing what Gary did, which was spend 20 years figuring

spk_1:   16:30
out Yeah, absolutely. And people should know this, like my course is great. And I'm an awesome coach and you'll learn a lot and you'll get my 20 years of, you know, knowledge and helpful information boiled down and you'll be light years ahead of everyone else. But everything you do will be bad at the outset. Everything is everything new is bad. When I started, my Snapchat show was horrible. I mean, Snapchat was a big It was a big turning point for me because when I downloaded and I did what everybody did, I took a picture myself and I drew on my face. You know, like I tried to make myself of the Mona Lisa, are attacked by an octopus or whatever these big Snapchat stars were doing. And I know I suck it art. I'm not an artist. I can't draw my you know, I can't draw a circle. So eventually I was like, Forget the art. I'm just gonna do what I do, which is talk. I'm gonna do a talk show. I'm gonna interview people. I'm gonna be entertaining, and that's when it really clicks and so many people will take an app and they'll try to let the app change what they do instead of, you know, making the app change to accommodate them. And that's really where you're going to succeed. You're already good at something. You're already an expert in something. Any new app or social media or or thing that comes along is just another way for you to display the skill you already have to the world.

spk_0:   17:38
Yeah, I love that. I think there's one thing actually interesting that I just picked up on it. You were talking, and it's about adoption of new platforms and just finding the vehicle that she that's available at the moment and getting on that vehicle really soon because it sounds like you kind of did that with Snapchat and periscope because you got in there early. You started figuring it out your produce content that worked for you and the skill sets that you had and created a show that made sense. And in both of those instances, you've got exposure that you might another otherwise had because you were willing to kind of all right, let's try this new thing and let's see how this works. And, you know, you know, we talked about that exploration a little bit. How you kind of landed on, like, what made you go? I'm gonna start Snapshot, or I'm gonna start doing periscope.

spk_1:   18:17
Well, yeah, the thing about being in radio actually led me to Snapchat Because, as I said, I host a morning show which is targeted toward our ideal demographic is like a 2022 year old female. And Snapchat was I mean, that's who was driving Snapchat at the time young girls were on Snapchat. So I got into it because I need it. I mean, I needed to talk about it on the radio. My listeners, you know, we're do, we're using it. I needed to know about this thing. I downloaded it, Couldn't figure it out, deleted it, and I thought, Forget Snapchat. A couple weeks later, I read an article about these three guys in New York City who were earning $100,000 a month on Snapchat. So I downloaded it again. It was like I'm gonna figure this out. And one of the guys is now a good friend of mine. His name is Sean. Doris and he is arguably the most famous of all snap chatters. He's kind of gone into YouTube now. He owns Ah gaming team virtual gaming team, and he has a twitch channel, which is very popular. But he and I have worked with him for years. I've gotten to know him, and one of the things he said to me was, Look, unless you're already a celebrity like a Kardashian, for example, or Paris Hilton or John Mayer, who's big and all the social networks Unless you're already a celebrity, the only way you're gonna become huge is if you're first. And we were, you know, first on Snapchat when it was really kind of coming into the game. So when periscope came along, there was something in between called meerkat and meerkat disappeared. He got squashed. My periscope periscope kind of got squashed by Facebook live. But meerkat was the 1st 1 and I missed the boat on and I will remember going God, I really wish that I had known about meerkat because I feel like I definitely could have could have utilized that Well, when periscope came out, I remember this. I was actually in Orlando. I was hired by a radio company to come and talk about Snapchat. So I was supposed to be giving a speech about Snapchat and at 6 a.m. That morning My speech was at nine at 6 a.m. That morning, Uh, the periscope at became available in the APP store. So I immediately downloaded it and I started pere scoping my entire day the very first day that the thing was downloaded and I was learning everything about it. And I was tapping for hearts and whatnot and I actually walked into my snap jet talk my Snapchat, you know, keynote Paris coping. And everyone's like Are you snap chatting? I go, No, I'm Paris coping and you people don't even know what Snapchat is. So I'm not even gonna try to explain to you what this is. But because of that, because I was there at the right time and because I was dedicated to adopting the two new technology in, you know, in days I was up there in the top 10. Most loved Paris Cooper's. They don't do that anymore, but it was great and I made a ton of friends and I got to know a lot of great influencers and Grant Cardone, who again was another guy who jumped on that platform really quickly. And, you know, because again, if you're not already famous, maybe not the only. But the best way to become famous on a platform is to be first.

spk_0:   20:56
Yeah, that's huge advice, and in fact, the same thing just happened just recently with my young my oldest son. He's 14 far. He just started his own YouTube channel, and he's having fun with it, and I don't look first of all, just be consistent. But the time what you're just talking about, there's an app that he used the camera what it's called now it's guitar something or other, and they just kind of rolled in this social media piece where you could post the video outside the APP. And so they're trying to create their own community in the APP and so immediately assumes that came out same day. It came out he started posting his first video, and he ended up in like, you know, the top charts because exactly what you said.

spk_1:   21:30
That's exactly what

spk_0:   21:31
day it came out. So he's 1st 1 on the thing. He's already got his already producing videos every day, anyway, for his YouTube channel. Took the same content he was already putting on YouTube. Put it inside that app, and all of a sudden he's, you know, getting all these lights and follows everything else. It was the 1st 1 to it, so

spk_1:   21:46
that's awesome. Advice. One thing I'm

spk_0:   21:48
interested about is you know, you have that, like, tenacity and energy and you're not. You're so used to being in front of people and being live. But a lot of people don't have that kind of experience like you've been in front of microphone for so long. That's not I mean, I'm presuming this on you, but it doesn't seem like that's very scary for you,

spk_1:   22:07
for a lot of

spk_0:   22:08
people, even for me. Like people like me, like Well, Jay, you're so good in front of crowds. And you, you know, you're just a natural, extroverted like now I'm actually a total natural introvert. Andi kind of terrifies me sometimes, and I remember like when a lot of those platforms came out. I'm a technology early adopter, and I think the reason I didn't do those things was because I was just scared of not knowing what to say. Or, you know, of being embarrassed to myself for people thinking I was stupid or whatever. And that sounds like a grown adult with, you know, a bunch of kids and, you know, some curious for you like, Are there areas where you've had to overcome? It may not be that but area that you've had to overcome like that self doubt or that inside thing Or have you always kind of had that energy to go? I've got it.

spk_1:   22:49
Oh, no. I mean, I doubt myself all the time, like introverts. First of all, if there's anyone listening, who's an introvert and you're worried about this because I work with a lot of different people. Introverts often are better at this kind of social media broadcasting with this kind of social media marketing because they over prepare almost extroverts a lot of times that, you know, they're like, Oh, I can handle it. I'm a fun loving person and they get out there and they freeze or they stumble or they're not sure what to do. But if you're petrified of going in front of somebody on camera, or if you're petrified of recording a podcast, you're gonna be really prepared. You're gonna go over in your mind 1000 times, and when it when it actually happens, you're gonna be in a better situation than most extroverts. I worked with click funnels and in fact, I'm on the click Final speaking team. And Russell Brunton, who runs the company, is a huge introvert. Doesn't like talking anybody at all, but he gets up on stage and sells millions of dollars worth of product because he knows every word of every slide. He knows when to raise his hand. When two d'oh a trial close When did you know mentioned something when to tell what story? Because he's petrified. He wants don't have it all memorized, because that way it makes it easier for him, and it relieves that anxiety. And so oftentimes you'll find that the best social media broadcasters, the best live streamers, the best podcasters are introverts for that very reason. Now, having said that, I'm not an introvert is you can tell I'm an extrovert and because I've been doing it for 20 years. Yes, it's second nature, you know, it's so funny because people whenever they hear themselves recorded for the first time they go. Oh, my voice sounds so weird. Well, I don't feel that way because I've only heard my voice through headphones for the last 20 years. So to me it's natural. But the one thing you can d'oh if you know and the one thing the one thing really that I suffer with is the non broadcasting stuff. Whenever I let's say, run a new ad, I'm like, Hello, Do I know what I'm doing? And I'm gonna be able to find the right audience. You know, when I send a lot of email and I'm kind of getting in my e mailing too much of my e mailing to little do I need to shorten it. I need the link that there's a lot to social media and marketing that I don't necessarily, you know, excel at or have the same amount of confidence in just, you know, one on one sales. I don't really do. I feel I'm much happier selling to 1000 people at one time that I am one person. I get really intimidated by that. So everybody has something and I have it too now as far as getting in front of the camera, you don't have to be live people. Often they missed a HK. What I do or what you do is live, and it's not. This is pre recorded, right. Ah, lot of what I do on the radio is pre recorded and, you know, it's just you in a room yelling into a camera. So if you don't want anyone to see it, no one ever will. That's how you start. Don't start with live streaming if you're if you're if you're uncomfortable with it, record a short 22nd video, then a 32nd video, then a a one minute video. One of my guys in my program, one of my students, he was He had a genius idea, he said. I didn't like the way I looked on camera. So what I did was I just turned my camera on. And while I was doing work while I was sending e mails while I was just, you know, hanging out while I was doing conference calls, whatever I would have the camera on, and I was I would see myself so after he goes like a week and 1/2 of just staring at myself in the camera 24 hours a day. I didn't care what I look like on camera anymore, and it and it's genius. You know, it comes from practice and comfort in that kind of thing.

spk_0:   25:54
Yeah, that's really good stuff. One of things that kind of comes out of that. What you were just saying to me is finding what your strengths are and then focusing on those strengths. One thing's always say to people is, Look, you can focus on your weaknesses, but if you're a one at something and you go to a three, you

spk_1:   26:09
still kind of suck. But if you're seven

spk_0:   26:12
and you go to a 10 all of a sudden, you're really, really you know, impressive at it. And so So I think that I stole it from somebody. To be honest, no. But I think that idea of focusing on your strength and, you know, like where your real assistants and somebody it might be video might be audio might be. The written word doesn't have to be like there's so many different ways that people can can communicate and find a path out there. But I love that idea of what that guy did, where he just started recording himself. Do you just get over it? Like because most of our own feelings about these things, our own self doubt. And we're probably more negative about ourselves. Least I am than other people are towards us in the first place.

spk_1:   26:44
Oh, the people don't care about you. They care about themselves. That's why they're listening. You they're not listen to your podcasts because they care what you look like or sound like they're listening because they want something for themselves. And, you know, I mean, people will look at me and say, you know, did you watch that video I posted? I go, Yeah, I loved it. That was my hair weird looking. And I go Well, number one I'm not the expert on hair number two. I don't notice your hair because I was listening to what you were saying. I was trying to figure out how it related to my life. So that's what people are concerned about. Everybody is selfish when they're consuming your content. They just care about how it makes them feel.

spk_0:   27:17
Yeah, that is absolutely huge. And that's something we're really pushing right now in the marketing world overall is that most companies wanna position most comes in. Most people wanna position themselves as the hero of this story, and really, they shouldn't be the here. They should be the guide. You know, their job is to help guide somebody else towards success. And and we all just talk about ourselves too much. I used to lead with on our website like I've been in business for 20 years and I've done this and I've done that. And I started this when I was a kid and blah blah, blah, blah. And eventually I read this book called Building A Story Ran by Donald Miller, and he basically said exactly what you just said, which is they don't care about you. They care about. They have a problem they're trying to solve. Are you able to help them solve that problem or not? Do you understand the problem that they have? You know, do you have empathy towards that? Do they have the authority to solve it? And those things have been really, really huge. So I love that you touched on that because I think that is so important right now.

spk_1:   28:09
Oh, yeah, Well, I mean, it's the whole reason when I involved 1000 show, you know, I started 1000 shows by saying I'm gonna help 1000 entrepreneurs did that, but I didn't want to abandon the project, so I transformed it. I mean, I thought to myself, you know, what have I been doing? I've been helping people create a show of their own. So we called it the You show and that gets more. I mean, that gets everyone's attention because people go, Yeah, What is the me show? I want to show Yeah, the you show. That's me. He's talking to me. He has a show for me. And it's the best way to connect with somebody is to say, Hey, here's your show. Now go and succeed with

spk_0:   28:40
Yeah, it's great. And and that stuff is so powerful for people out there right now and really doesn't matter what industry people anybody could be a real estate agent. You could be a, you know, whatever. Like really any industry right now, I think has value in having a show and having the right tools in place to do that. There's a certain level of just perceived authority to if you're doing it well, that people kind of go Oh, yeah, Well, he's got a show, you know, It's like even I don't have any people tell me, like a hump. You listen, your podcast in, like, I

spk_1:   29:05
don't even really care like it's a perceived authority. I mean, I do

spk_0:   29:08
care because I wanted to help people like that around, but like, there is that like, Well, he's gotta show. Oh, he's gotta show. What kind of show does

spk_1:   29:15
he have? 100% 100. And that is the biggest thing that people are coming to realize. A show opens up the door. Ah, podcast does not because everybody has a podcast. But if you have a show, I mean, if you call a restaurant and say, Hey, um, I have a podcast, they'll be like, But if you say Hey, I host my own show and I'd like to come down and I want to bring my audience. They're gonna they're gonna open up the doors for you. I mean, it's it's such a different, you know, like you said, it's it's a part of authority in every business. I say this in my in my marketing material because it's true. Every business is show business. Tomorrow I just booked a podcast interview with a chiropractic podcast because chiropractors needs me. Even if you have competition, you've got to figure out a way to set yourself apart from the competition. If you're on Facebook, you know people are doing this. You've got you've got it figured out a way to stop their thumb. You know, it's all about stopping the thumb, and the show will stop the thumb. You know, a podcast. A video will not. And it goes for any industry, whether it's real estate. Like you said, you know, I work with A with a tarot card reader. I worked with a guy who had a drag racing magazine. We created a great show for him. You know, preachers. I have a guy who's a preacher, and he's just he's just trying to sell books to people that need to hear his message. So no matter what you d'oh, you need

spk_0:   30:26
a show. Yeah, and I think to think some people think sometimes they go well, there's other people already saying what I think and believe it. I'm like Yeah, but everybody has their own. Everybody's life is different. Different, different perspective. Race cares about different people in different ways. Yeah, and there's there's all kinds of value that speaker one time tell me that they're like, Look, it doesn't matter of some of the things you're saying are things that other people are already saying that's always been true, how you're presenting it and certain people are going to connect the other big value of the show that you were talking about two is Is that a random, cool video of some Something might make you stop and watch it, but a show is something you can subscribe to in the animals two over and over and over again every two weeks. My new show comes every week, every whatever it is like theirs. There's something that you can actually subscribe to and get continual ongoing feedback. And it's like recurring revenue in business. You built that recurring audience. Now of a sudden, you have something that has value to

spk_1:   31:19
recurring. I mean, that's huge. The one thing I want to touch on with, you know, people saying there's already people saying what I say and your first of all, that's great, because that means that it's a marketable message. So definitely stick with that. The second thing is it doesn't matter. And I use my wife as an example of the time, because for years, you know, she has her own business as well. And she's got the family and the kids. And I was So look, you have to take time for yourself. Put yourself first. You've got to be happy. If you're not happy, nobody's happy. Take care of you. You are the number one most important in your life. And she's like, Yeah, but the kids. Yeah, but that Yeah, but the house, Yeah, but my business blah blah, blah. All of a sudden she turns on the Oprah Winfrey Show and Oprah says, Put yourself first. Hey, time for you. And she comes. Actually, you know what? But I need to put myself first Oprah setting, and I've been saying it for 20 years. But it's, you know, you hear Oprah as the expert, so that's the thing. Everybody has a different expert, a different mentor. The message could be identical, but it depends on who's delivering it.

spk_0:   32:15
Yeah, so good. That's really valuable. And that's actually great. Segue way too, because I always love to talk about this whole idea of work. Life balance only really love that word that much. But I don't really think it is balance. It's my personal opinion. But I'd like to hear, like from you. What does that phrase even mean to you? And then how is it applied over life? Cause obviously got a lot of stuff going on. As you said, you're not only an entrepreneur, but you're also an employee. You got okay. And your your husband and your father How do you make all that work and feel like I'm not insane? And I'm you know,

spk_1:   32:42
so people need to. I'm insane. Don't get me wrong. You know what? It's really interesting. It's been I've been really blessed to have a job that allows me I'm in the bulk of my life Free my for the lats. Ever since I broke into radio, which I was 20 of the time. I've worked in the morning And for those of you that don't know, the morning shows typically start somewhere between five and 6 a.m. Which means I'm up about 4 35 every single day and I'm done. You know, when I just did the one show I was done by 10 we had a little bit to do. Afterward, I was done. By noon, I was home by one oclock, which means when the kids got back from school, I was here when they were babies. I was here to, you know, let my wife take a nap. And my whole life I've had afternoons and evenings free. It's also awesome around Christmas time because you can go to the mall on Tuesday at, like, noon and there's no crowds. So that's been kind of, you know, something that has been a benefit to me and something I would never want to give up. I would never want to do on afternoon show. And then when they said you need to do a second show or we want you to branch into this talk format, we think you'd be really good at. We think it's market will go great. I'm still I still want to leave at noon, though, so we figured out a way where I do one show from from 5 30 to 10 the next show from 10 to noon, and as a result, I've had to manage my time. Even better. It's taught me a lot of great time management, but I still get home At 12 30 I have lunch with my wife every day I take my kids to their sporting events. We have dinner together, and I have a big bulk of time as a result, to be here in my house and create these these other shows and these other ancillary products and these other projects. And sure, every now and then I travel, but not as much as you know is perfect. In fact, one of the things that I launched last year, which I'm relaunching shortly, is a program called Speak From Home, which is which teaches professional speakers who don't want to travel 280 days out of the year. Just what they're gets through college, how to take those skills speaking and do it like I do, um, from your home So it's time

spk_0:   34:30
for that, you know? Yeah, but because I love that idea. I have five young kids, and so the idea of me I love public speaking like I love I love being on stage. I love sharing a message of love helping people, but I also don't really want to travel like a lot of folks Do. You know,

spk_1:   34:43
it's not as glamorous as they make it. Look out.

spk_0:   34:45
It's great for them, Maybe, but not for me. I'm not gonna be on the road, you know, 50 weeks out of their stuff happens so

spk_1:   34:52
that yeah, but you just basically, what you have to do is decide. You know what you want, What you're willing to sacrifice and and just make it happen. So,

spk_0:   34:59
yeah, I love it. So last thing I always like to wrap up with this. Ah, two things. One how you continue to educate and grow yourself. The second is gonna be any kind of parting advice for people we have already touched on. And them obviously where they can find you online. So let's start with the 1st 1 And that is you're obviously pouring into a lot of other people that you're in a lot of coaching, training, educating, but along with that, you've gotta learn and grow yourself. So where do you do that now? What does that look like for you on a day to day, week to week basis.

spk_1:   35:28
Well, I mean, the thing is, that's a great question. That's a really great question. I learned so much by teaching, and I know that seems weird, but what I like, I don't know everything. So just because I have a coaching course or just because I have this group of individuals in the U show, you know, when we need every week I get a lot of questions, and the questions I get are not always things that I know. But I go out and I find them, or I know somebody who knows that I can figure it out pretty quickly on. And so by teaching others and by and by having people ask you questions, you're forced toe learn or your first forced to update your knowledge because things are changing all the time. You know what I what I would tell somebody about creating a show last year or two years ago when I started this is very different than what I would tell them now just because things are so you know, things are always evolving in the space, you know, So that's the first thing. So I learned a lot by teaching. I try. I try to consume as much as possible, but I don't get wrapped up in the consumption. You know, I do like I did. People always laugh at me because the first thing I do when I get my car after I've done six hours of radio is turn on the radio because that's my time to say, OK, what's everybody else do you know? What do I hear them doing? That's that. What do I hear them doing that I could that I could borrow or steal really, is what it is, you know. So so any time that I have the opportunity to, I do that, you know, all listen to a lot of podcasts. And podcasts are great for that very reason because you can. You can find a podcast that is specific to your needs and your desire, and you can you can get a little motivation or inspiration or something like that from that particular podcast. So there are tons of ways that I that I keep trying to learn, but also by doing I mean the benefit of being in radio is that it's not social media, but I've position myself in my company and in my in my you know, with my audience as the expert. So whenever something new comes along, they either and say to me, Hey, how do we do this or, you know, they say be Can we do this or can you figure it out? For example, mine. My talk show I stream live on four different places at the same time we stream it on Facebook periscope, We stream it on twitch. Now we have a twitch gentle, and we stream it on YouTube and we broadcasted live and well, you were able to figure that out pretty quickly, using something called Re Stream. But we went, you know, and now I have people calling me and reaching out to me, saying, Hey, how do you broadcast your show lot? So I learned something because I needed it. And now I can turn around and teach it to somebody else. So, you know, just learned by teaching and learn by doing, that's all I can suggest to

spk_0:   37:43
be. I love it. Any other parting advice, things we haven't touched on things that when you think about specifically somebody who's wanting to build a business that lasts somebody's wanting toe, create something for themselves or their family and and grow. You know what are some parting and parting the ideas You might leave with them.

spk_1:   37:59
I mean, the one thing I'm gonna tell you is that you need to be consistent and whatever you do. And I want people to realize because this is the number one problem I run into people. I'll say something like, You need to do a podcast. You need to a video, but you need to do it consistently. And they say, I don't have time every day and I go I didn't say daily consistency. Consistent does not mean daily. It means on a regular basis it could be once a week. It could be twice a week. It could be once a month. It could be every third Tuesday in a month that ends with H. I don't know what it is doing. Yeah, I think a couple Do you know that that's consistency. As long as you're putting out product that your audience is going to be able to rely on you for you know, the other thing is to know like we talked about it, but you will get better. You're not gonna recognize yourself. Steven Larson, who's a trainer from Offer offer Con No, I forget his name is company, but he says, You know, ah, year from now, you won't recognize yourself in your business if you just get out there and start creating content every single day and putting yourself in front of an audience and it's true, you know, you got one of my most successful students, Valery V. She started with me. She sent me her very first show. There were like black borders everywhere, and her hair was weird and you could barely see her. It was fuzzy. And then six months later, she sent me her 50th show, and I thought I was watching a network news special with a celebrity. She had new glasses. She had her hair done, ji a backdrop. She had lighting, she had a microphone. It was amazing. And I was in six months, just from 50 shows unrecognizable. So so start doing it. Realize it's gonna be bad. Do it consistently and know that it will transform you, your business and your entire life.

spk_0:   39:30
Yeah, I love that. The consistency thing I think is so huge. And also people would be willing to, like, adjust their cadence if they need to. Like when I started this show, you know, we were doing one episode a week, and I just found that with everything else I had going on, it was too much switch to once a month. I feel like that wasn't enough. So now we do every other week, and that feels really good. It's a good kick, the good rhythm. We got a good process for it, and, um and I think just learning as you go is really helpful. But I've also been learning the hard way, which is by just doing it and figuring it out and having somebody who can help walk you through that is really valuable. So on that note, where can people find you? Where's the best place from to find you online, learn more about you. If they want to start their own show, how can they do that?

spk_1:   40:07
Best thing to do is go to www dot the you show T h e y o u S h o w dot com, and if you go there, there's a 17 minute video where I walk you through. Ah, my simple three step process that everybody who uses social media broadcasting to make money is the same process everybody uses. And you can learn that there's a free download You can get in touch with me. You can follow me on Facebook. You could d m s o the you show dot com is where you should go for all things Marquet Mark, Thank you

spk_0:   40:35
so much. It has been really an honor to have you on building a business that lasts. You're an awesome guy. You got a lot of great knowledge, and I think you're gonna be a great benefit toe. Those who are listening to this show

spk_1:   40:45
O J Thanks so much for having me. Let me know if you ever need me again, I'm free. This was a lot of fun.

spk_0:   40:49
Sounds great. Thanks, Mark. I hope this episode has given you some ideas or inspiration that will help you grow your business. If you found it helpful and you know somebody else who might benefit from it as well. I would greatly appreciate it if you would take the time to share this with him. Maybe on Facebook or Twitter or linked in, or even shoot an email over to a friend with a link to this podcast in it. And if you haven't already, make sure you sign up for email list at building a business that lasts dot com.