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Episode 40 "Opt-In" Promotions and What is a Targeted Promotion
Jan 17, 2018
Michael Mason Trager
Today, we are going to be speaking about opt-in promotions and targeted promotions. These are two concepts which are very similar that are popular in both the travel industry and also the casino industry. This episode of ZorkCast is inspired by an article that I recently wrote about a Caesars Tier Point Promotion and today we discuss what targeted promotions are, who they apply to and why companies decide to target their promotions. You will learn more about when to opt-in, how to opt-in successfully and the difference between an opt-in promotion and a targeted promotion. We will also learn a little more about the recent Caesars promotion and why you should always record evidence of being qualified for a promotion.