Accountant's Flight Plan
Welcome to The Accountant's Flight Plan, where we guide you toward building a top-tier CPA firm that you would want to buy. With over 20 years of working with accountants in mergers and acquisitions, Brannon Poe, CPA delves into engaging and vital topics with industry leaders. Unpacking everything from transition planning and accounting practice sales to practice management and firm development, Brannon equips you with the tools you need to build the practice of your dreams. Whether you are navigating firm growth or exploring the nuances of succession planning, join us to learn actionable insights that will empower and inspire you to love your firm again.
Accountant's Flight Plan
Former Seller Raffi Yousefian Talks About How Niching Down Transformed His CPA Firm
From A Big Four Firm to Entrepreneurship
In this special episode of The Accountant’s Flight Plan, Brannon sat down with Raffi Yousefian, a NY/DC-based CPA and entrepreneur, to discuss his journey to building a thriving tax practice. Raffi began his career at EY before launching his own firm in 2016, growing rapidly before making the bold decision in 2022 to niche down into three verticals. By 2023, he doubled down on his fastest-growing and most rewarding segment: restaurants. He dedicated his brand to that niche and sold off the rest with the help of Poe Group Advisors.
Timestamps:
00:37 – Intro of Raffi Yousefian his background from EY to launching his own firm and finding his niche
04:00 – Why Raffi left public accounting to become an entrepreneur
06:50 – Doing less to grow more: The power of niching
11:45 – Selling off part of a firm: Risk vs. reward
15:20 – Why focus builds deeper expertise and stronger advisory
20:00 – Benchmarks, AI adoption, and automation in accounting
27:33 – DJ life during tax season: A funny story
31:48 – Book recommendation: Crossing the Chasm by Geoffrey Moore
33:00 – Connect with Raffi via LinkedIn: https://www.linkedin.com/in/raffiyousefian/