In partnership with Bloomberg Media, Sarah is joined by CMO, Anne Kawalerski and Vice President of brand at Audi, Henrik Wenders, to answer our 2020 question, can business make society better? Through the lens of the marketing industry.
An illuminating conversation on the responsibility of marketers in balancing a strategy based on core values and commercial success. The call for new metrics of success and the importance of 'practising what we preach' in business and in marketing.
In partnership with Bloomberg Media, Sarah is joined by CMO, Anne Kawalerski and Vice President of brand at Audi, Henrik Wenders, to answer our 2020 question, can business make society better? Through the lens of the marketing industry.
An illuminating conversation on the responsibility of marketers in balancing a strategy based on core values and commercial success. The call for new metrics of success and the importance of 'practising what we preach' in business and in marketing.