The Development Advantage with Justin Goodin Artwork

Weiss Advice

Learning from the Best in Real Estate Business and Beyond. I love talking to successful people, and asking them for advice and tips on business and life. I'm very blessed to have an amazing network. They say your Network is your Net Worth, and it's true. If you want to learn more from these successful people, listen in. Learn more at www.yonahweiss.com

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The Development Advantage with Justin Goodin

April 27, 2025 • Yonah Weiss • Episode 431

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Can a developer truly succeed by focusing exclusively on local markets while others chase nationwide opportunities? In this enlightening episode, Justin Goodin, a focused multifamily developer from Indianapolis, Indiana, shares his fascinating journey from working as a multifamily underwriter at a bank to becoming a full-time developer of Class A luxury apartments. Justin shares his journey from bank underwriter to full-time developer and explains why he focuses solely on ground-up projects in Indiana. He discusses his strategic shift from syndication to development, his build-lease-sell business model, and why he puts his own capital at risk during pre-development to build investor trust.

[00:01 - 05:09] From Banking to Building: Justin's Real Estate Journey

How education shaped his path
Why multifamily development became his focus
The importance of evolving your investment strategy

[05:10 - 10:46] Strategic Pivot to Development in a Competitive Market

What drove the shift from syndication to development
How market fundamentals support development now
Why the build-and-sell model works better

[10:47 - 15:31] The Developer's Business Model and Market Positioning

How the developer functions as a project orchestrator
Why local market knowledge creates a competitive advantage
The need for hands-on involvement

[15:32 - 20:29] Lessons Learned From Syndication Experience

What timeline can to expect for development projects
The significance of a focused strategy
Why fixed-rate debt matters

[20:30 - 25:58] Building Teams and Defining Success

How to select the right business partners
What success truly means beyond profits
The importance of meaningful connections

Connect with Justin:

LinkedIn: https://www.linkedin.com/in/justingoodin/

Facebook: https://www.facebook.com/justin.goodin.16

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Tweetable Quotes:

"I just think there's so much opportunity in development. I think there's just a lot less investors willing to put up that work, to learn this stuff in the beginning... to get these projects off the ground." - Justin Goodin

"If you can take interest rate risk off the table by just fixing your debt, it's just one less variable that you have t

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