Virtual Roundtables Live Podcast
Virtual Roundtables Live brings together leading business professionals to discuss and debate the latest challenges in their industry.
Virtual Roundtables Live Podcast
Did Marc Pritchard Launch a Marketing Revolution? Find Out How Mass One-to-One is Becoming a Reality
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Grad Conn
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Season 1
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Episode 39
There are 4.7 billion people online. And 4.1 billion of them are on social platforms. The trick to building a true one-to-one marketing program is to: discover what those billions of people are saying to you and about you, sort that unstructured data so it makes sense, and then engage appropriately. Join Grad to hear what mass one-to-one marketing is, why you need to add it to your strategy, and the 3 things you need to get started.
Speaker:
Grad Conn, Chief Experience Officer, Sprinklr