Jodi Boyce joined Teriyaki Madness 4 years ago as the EVP of Marketing. Since then, this irreverent and fun brand has experienced 3x growth and is still opening new locations through the pandemic.
Hear Jodi's secrets to success - from simplicity, value, and menu innovation to technology upgrades, data collection, and thriving on a limited budget. But paramount to her success is her sharp focus on "getting more bowls in people's hands" and driving franchisee profitability.
Jodi also shares how the brand's “Pay it Forward” promotion fed more than 6,000 healthcare workers and first responders while also reviving business.
Episode Highlights:
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