Alan Magee loves working with turnaround brands, guiding them through digital transformation and paving the way for stronger growth and customer experiences.
“It’s a tough balancing act” he says. Digital is supposed to make things so much easier but that’s not always the case. Alan is in Year 3 of his implementing a turnaround strategy for Church’s Chicken, a global chicken-lovers brand.
He advocates for engaging smart digital people to manage and optimize the technology -- you can’t set it and forget it -- and to help with the change management process involved with new tech adoption.
Highlights from this episode include: