Scott Greenberg, franchisee expert, author, and speaker talks with Jenifer Kern, CMO at Qu and host of the Restaurants Reinvented podcast about his new book, The Wealthy Franchisee: Game-Changing Steps to Becoming a Thriving Franchisee Superstar.
Scott provides insights into the challenges franchisees face and what those mean for marketers. His perspective will help you get inside the mind and psyche of franchisees - what motivates them, how they view marketing, and what they expect from their franchisors and corporate marketing teams.
He’s also passionate about customer experience and customer service as a critical marketing tool -- and it shows. Scott examines the emotional aspect of the customer experience and the joint responsibility of marketers & franchisee’s to communicate effectively, persuade, and work together to improve the experience while maximizing ROI.
Where to Find Scott: LinkedIn
Company: The NEXT-LEVEL Business