Hear what baseball, authenticity, and America’s farmers have to do with Chipotle’s continued off-prem (r)evolution, starring Jonathon Relkin, Director of Digital & Off-Premises at Chipotle.
On this episode of Restaurant Reinvented, hostess Jen Kern dives into Jonathon’s impressive eComm background with brands like Vans, Mattel, and Reebok to discover which B2C best practices translate to the restaurant industry’s rapid digital transformation.
Learn tips on how to entice consumer purchasing at each step of the off-prem journey, including:
- Dressing your digital storefront with the best assets
- Getting vital guest feedback post-sale
- Building successful relationships across the value chain
- The metrics that matter to Chipotle’s digital team
- How Chipotle is committed to saving America’s farmers
- What’s up next for digital innovation and new menu items
Jen also talks with Jonathon about authenticity, staying true to the brand's mission, and creating an amazing customer experience off-premises.
Jonathon on LinkedIn
Chipotle Website
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