Two top loyalty experts : Diane Le (Punchh) and Olga Lopategui (OLLO Consult) discuss how to build more meaningful relationships with your guests + all the fundamentals of a “modern day restaurant loyalty program.”
“...a good metric, if you're starting off, is to aim for 10% participation rate. So one in every 10 people who walks in, they should be a loyalty member. If you can get to 20, 25%, you're in great shape, because that means one in every four or every five is a loyalty member. … really successful programs have like 40, 50, 60% participation,” say Diane and Olga.
Episode Highlights & Show Notes: Redefining Loyalty
Diane Le on LinkedIn
Olga Lopategui on LinkedIn
^^^ Connect with these awesome women and crank your loyalty program into top gear.
As always, thanks for listening!