Meet Lidija Davidson, brand expert extraordinaire and restaurant innovator. This episode is all about the Power of Brand. If you haven’t thought about your brand in a while - start now.
The post-pandemic world is rife with opportunities to engage guests and grow your business to a whole new and different level. Communicating a relatable, relevant (and fun) brand to your employees, guests, franchisees, and partners is paramount to building that success in 2021.
As a passionate restaurateur, marketer, and innovator - Lidija discusses the most important and powerful components of brand refreshes - from concise messaging, purpose and positioning to personas, culture, training, and helping employees embody your brand’s mission and vision.
Plus, tips for bringing it all to life through packaging, ordering channels, digital properties, and wherever guests get your food.
Marketers and Owners... don’t miss this episode and all the valuable reminders and resources for crafting an awesome brand that your teams will adopt and guests will love. Now… go make Brand Evangelists of your teams!
• Revisit your brand messaging and positioning to ensure relevance in the post pandemic world. Have fun and be creative!
•Simplicity will lead you to success! Embrace the power of simplicity >> simplify complex operations, menu, and brand for success today, and tomorrow.
•Help employees embrace your brand and feel motivated to share your company’s vision. How? By making it short, simple and easy to remember.
•Unleash new and improved innovation opportunities across your business - Lidijia provides great examples from other leading brands like Disney, Taco Bell, Chipotle, Chick-fil-A and more.
•Flexibility, Adaptiveness, and Innovation FTW